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<!DOCTYPE html><html lang="en"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width"/><title>Jason Del Rey | Fortune</title><meta name="msapplication-TileColor" content="#ffc40d"/><meta name="theme-color" content="#FFFFFF"/><meta name="description" content="Jason Del Rey is Fortune's technology correspondent and a co-chair of the Fortune Brainstorm Tech and Fortune Brainstorm AI conferences. His coverage focuses primarily on Amazon, Walmart, and how technology is transforming retail, both online and in stores. He's also the author of Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets, which Harper Business published in 2023. He previously spent nearly a decade at Recode, a leading tech business publication, where he hosted the narrative podcast Land of the Giants: The Rise of Amazon, as well as the Code Commerce event series. In 2019, the National Retail Federation named him one of the "25 People Shaping Retail's Future." He's based out of Fortune's New York City headquarters. Have a tip for Jason? Don't hesitate to contact him at jason.delrey@fortune.com, jasondelrey@protonmail.com, or through secure messaging app Signal at 917-655-4267. You can also message him LinkedIn or X. "/><meta name="keywords" content=""/><meta property="og:url" content="https://fortune.com/author/jason-del-rey/"/><meta property="og:type" content="article"/><meta property="og:title" content="Jason Del Rey"/><meta property="og:description" content="Jason Del Rey is Fortune's technology correspondent and a co-chair of the Fortune Brainstorm Tech and Fortune Brainstorm AI conferences. His coverage focuses primarily on Amazon, Walmart, and how technology is transforming retail, both online and in stores. He's also the author of Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets, which Harper Business published in 2023. He previously spent nearly a decade at Recode, a leading tech business publication, where he hosted the narrative podcast Land of the Giants: The Rise of Amazon, as well as the Code Commerce event series. In 2019, the National Retail Federation named him one of the "25 People Shaping Retail's Future." He's based out of Fortune's New York City headquarters. Have a tip for Jason? Don't hesitate to contact him at jason.delrey@fortune.com, jasondelrey@protonmail.com, or through secure messaging app Signal at 917-655-4267. You can also message him LinkedIn or X. "/><meta property="og:site_name" content="Fortune"/><meta property="og:image" content="https://fortune.com/img-assets/wp-content/uploads/2023/06/Jason-Del-Rey-headshot.jpg?w=150"/><meta property="og:width" content="1024"/><meta property="og:height" content="683"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Jason Del Rey"/><meta name="twitter:description" content="Jason Del Rey is Fortune's technology correspondent and a co-chair of the Fortune Brainstorm Tech and Fortune Brainstorm AI conferences. His coverage focuses primarily on Amazon, Walmart, and how technology is transforming retail, both online and in stores. He's also the author of Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets, which Harper Business published in 2023. He previously spent nearly a decade at Recode, a leading tech business publication, where he hosted the narrative podcast Land of the Giants: The Rise of Amazon, as well as the Code Commerce event series. In 2019, the National Retail Federation named him one of the "25 People Shaping Retail's Future." He's based out of Fortune's New York City headquarters. Have a tip for Jason? Don't hesitate to contact him at jason.delrey@fortune.com, jasondelrey@protonmail.com, or through secure messaging app Signal at 917-655-4267. You can also message him LinkedIn or X. "/><meta name="twitter:image" content="https://fortune.com/img-assets/wp-content/uploads/2023/06/Jason-Del-Rey-headshot.jpg?w=150"/><meta name="twitter:url" content="https://fortune.com/author/jason-del-rey/"/><meta property="fb:pages" content="56501027948"/><meta name="robots" content=""/><link rel="preconnect" href="https://www.google-analytics.com" crossorigin=""/><link rel="preconnect" href="https://www.googletagservices.com" crossorigin=""/><link rel="preconnect" href="https://ad.doubleclick.net" crossorigin=""/><link rel="preconnect" href="https://static.doubleclick.net" crossorigin=""/><link rel="preconnect" href="https://securepubads.g.doubleclick.net" crossorigin=""/><link rel="icon" href="/icons/favicons/favicon.ico"/><link rel="canonical" href="https://fortune.com/author/jason-del-rey/"/><script id="json-schema" type="application/ld+json">{"@type":"ProfilePage","@context":["https://schema.org"],"publisher":{"@type":"NewsMediaOrganization","address":{"@type":"PostalAddress","addressCountry":{"@type":"Country","name":"US"},"addressLocality":"New York","addressRegion":"NY","postalCode":"10038","streetAddress":"40 Fulton Street"},"brand":{"@type":"Brand","name":"Fortune"},"founder":{"@type":"Person","name":"Henry Robinson Luce"},"foundingDate":"1929-02","legalName":"Fortune Media (USA) Corporation","logo":{"@type":"ImageObject","url":"https://fortune.com/static/media/logo.png"},"name":"Fortune","publishingPrinciples":"https://fortune.com/about-us/","sameAs":["https://en.wikipedia.org/wiki/Fortune_(magazine)","https://www.facebook.com/FortuneMagazine/","https://www.linkedin.com/company/fortune-magazine/","https://www.instagram.com/fortunemag/","https://www.pinterest.com/fortunemagazine/","https://twitter.com/FortuneMagazine/"],"url":"https://fortune.com/"},"@id":"https://fortune.com/author/jason-del-rey/","mainEntity":{"@type":"Person","name":"Jason Del Rey","url":"https://fortune.com/author/jason-del-rey/","description":"<p><span style=\"font-weight: 400\">Jason Del Rey is </span><i><span style=\"font-weight: 400\">Fortune</span></i><span style=\"font-weight: 400\">'s technology correspondent and a co-chair of the </span><a href=\"https://fortune.com/tag/brainstorm-tech/\"><span style=\"font-weight: 400\">Fortune Brainstorm Tech</span></a><span style=\"font-weight: 400\"> and </span><a href=\"https://fortune.com/tag/brainstorm-ai/\"><span style=\"font-weight: 400\">Fortune Brainstorm AI</span></a><span style=\"font-weight: 400\"> conferences. His coverage focuses primarily on Amazon, Walmart, and how technology is transforming retail, both online and in stores. He's also the author of </span><a href=\"https://www.amazon.com/Winner-Sells-All-Walmart-Wallets/dp/0063076322\"><i><span style=\"font-weight: 400\">Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets</span></i></a><span style=\"font-weight: 400\">, which Harper Business published in 2023. He previously spent nearly a decade at Recode, a leading tech business publication, where he hosted the narrative podcast </span><i><span style=\"font-weight: 400\">Land of the Giants: The Rise of Amazon</span></i><span style=\"font-weight: 400\">, as well as the Code Commerce event series. In 2019, the National Retail Federation named him one of the \"25 People Shaping Retail's Future.\" He's based out of</span><i><span style=\"font-weight: 400\"> Fortune</span></i><span style=\"font-weight: 400\">'s New York City headquarters. Have a tip for Jason? Don't hesitate to contact him at <a href=\"mailto:jason.delrey@fortune.com\">jason.delrey@fortune.com</a>, <a href=\"mailto:jasondelrey@protonmail.com\">jasondelrey@protonmail.com</a>, or through secure messaging app Signal at 917-655-4267. You can also message him </span><span style=\"font-weight: 400\">LinkedIn</span><span style=\"font-weight: 400\"> or </span><span style=\"font-weight: 400\">X</span><span style=\"font-weight: 400\">.</span></p>\n","sameAs":["https://www.linkedin.com/in/jasondelrey/","https://twitter.com/DelRey"]}}</script><script>window.dataLayer = window.dataLayer || []</script><link rel="dns-prefetch" href="https://c.amazon-adsystem.com"/><link rel="preconnect" href="https://c.amazon-adsystem.com" crossorigin=""/><script async="" src="https://c.amazon-adsystem.com/aax2/apstag.js"></script><meta name="next-head-count" content="34"/><link rel="preload" href="/_next/static/media/a63f776f9c0a0ec4-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" href="/_next/static/media/53119eeb5d808e5d-s.p.woff2" as="font" type="font/woff2" crossorigin="anonymous" data-next-font="size-adjust"/><link rel="preload" 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decoding="async" data-nimg="1" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 200 200'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="100vw" srcSet="https://fortune.com/img-assets/wp-content/uploads/2023/06/Jason-Del-Rey-headshot.jpg?w=320&q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2023/06/Jason-Del-Rey-headshot.jpg?w=384&q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2023/06/Jason-Del-Rey-headshot.jpg?w=480&q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2023/06/Jason-Del-Rey-headshot.jpg?w=576&q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2023/06/Jason-Del-Rey-headshot.jpg?w=768&q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2023/06/Jason-Del-Rey-headshot.jpg?w=1024&q=75 1024w, https://fortune.com/img-assets/wp-content/uploads/2023/06/Jason-Del-Rey-headshot.jpg?w=1280&q=75 1280w, https://fortune.com/img-assets/wp-content/uploads/2023/06/Jason-Del-Rey-headshot.jpg?w=1440&q=75 1440w" src="https://fortune.com/img-assets/wp-content/uploads/2023/06/Jason-Del-Rey-headshot.jpg?w=1440&q=75"/></div><div class="sc-e7a39763-3 cxkDEF"><p><span style="font-weight:400">Jason Del Rey is </span><i><span style="font-weight:400">Fortune</span></i><span style="font-weight:400">'s technology correspondent and a co-chair of the </span><a href="https://fortune.com/tag/brainstorm-tech/" target="_self" class="sc-93594058-0 fowfrQ " aria-label="Go to https://fortune.com/tag/brainstorm-tech/"><span style="font-weight:400">Fortune Brainstorm Tech</span></a><span style="font-weight:400"> and </span><a href="https://fortune.com/tag/brainstorm-ai/" target="_self" class="sc-93594058-0 fowfrQ " aria-label="Go to https://fortune.com/tag/brainstorm-ai/"><span style="font-weight:400">Fortune Brainstorm AI</span></a><span style="font-weight:400"> conferences. His coverage focuses primarily on Amazon, Walmart, and how technology is transforming retail, both online and in stores. He's also the author of </span><a href="https://www.amazon.com/Winner-Sells-All-Walmart-Wallets/dp/0063076322" target="_blank" class="sc-93594058-0 fowfrQ " aria-label="Go to https://www.amazon.com/Winner-Sells-All-Walmart-Wallets/dp/0063076322" rel="noopener"><i><span style="font-weight:400">Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets</span></i></a><span style="font-weight:400">, which Harper Business published in 2023. He previously spent nearly a decade at Recode, a leading tech business publication, where he hosted the narrative podcast </span><i><span style="font-weight:400">Land of the Giants: The Rise of Amazon</span></i><span style="font-weight:400">, as well as the Code Commerce event series. In 2019, the National Retail Federation named him one of the "25 People Shaping Retail's Future." He's based out of</span><i><span style="font-weight:400"> Fortune</span></i><span style="font-weight:400">'s New York City headquarters. Have a tip for Jason? Don't hesitate to contact him at <a href="mailto:jason.delrey@fortune.com" target="_blank" class="sc-93594058-0 fowfrQ " aria-label="Go to mailto:jason.delrey@fortune.com" rel="noopener">jason.delrey@fortune.com</a>, <a href="mailto:jasondelrey@protonmail.com" target="_blank" class="sc-93594058-0 fowfrQ " aria-label="Go to mailto:jasondelrey@protonmail.com" rel="noopener">jasondelrey@protonmail.com</a>, or through secure messaging app Signal at 917-655-4267. You can also message him </span><span style="font-weight:400">LinkedIn</span><span style="font-weight:400"> or </span><span style="font-weight:400">X</span><span style="font-weight:400">.</span></p></div></div><div class="sc-e7a39763-4 kKbFUH"><ul class="social-list"><a href="mailto:jason.delrey@fortune.com" target="_self" class="sc-93594058-0 fowfrQ social "><svg width="24" height="18" aria-hidden="true" viewBox="0 0 24 18" fill="none" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M14.4747 10.8365C13.8304 11.2865 12.7893 12.0136 12 12C11.2107 12.0136 10.1695 11.2864 9.5252 10.8364C9.28184 10.6664 9.09512 10.536 9.00002 10.5C8.61064 10.2104 8.2424 9.93631 7.89379 9.67685C2.27897 5.49787 1.75656 5.10905 0 4.50001C0.106708 4.03869 0.0705415 3.74127 0.0349746 3.44877C0.0174142 3.30436 0 3.16115 0 3.00001V1.5C0 1.00781 1.00781 0 1.5 0H21C22.9922 0 24 1.00781 24.0001 1.5V3.00001C24 3.16109 23.9826 3.30478 23.9651 3.44966C23.9295 3.74326 23.8933 4.04178 24.0001 4.50001C22.2336 5.11695 21.7152 5.50272 16.0109 9.74783C15.6907 9.98615 15.3541 10.2366 15 10.5C14.9049 10.536 14.7181 10.6665 14.4747 10.8365ZM24.0001 16.5C24.0001 17.0019 22.9922 18 22.5001 18H3.00001C1.00781 18 0 17.0019 0 16.5V6C1.50467 6.87191 2.89687 7.89793 7.50002 12C8.00846 12.0231 8.61207 12.3215 9.269 12.6463C10.1202 13.0672 11.0608 13.5323 12 13.5C12.9438 13.5349 13.8965 13.0613 14.7497 12.6372C15.4094 12.3093 16.0095 12.011 16.5 12C21.1079 7.89793 22.4954 6.86728 24.0001 6V16.5Z"></path></svg>jason.delrey@fortune.com</a><a href="https://twitter.com/DelRey" target="_self" class="sc-93594058-0 fowfrQ social "><svg xmlns="http://www.w3.org/2000/svg" width="24" height="22" aria-hidden="true" viewBox="0 0 24 22" class="social-icon"><path d="M18.901 0.15332H22.581L14.541 9.34332L24 21.8463H16.594L10.794 14.2623L4.156 21.8463H0.474L9.074 12.0163L0 0.15432H7.594L12.837 7.08632L18.901 0.15332ZM17.61 19.6443H19.649L6.486 2.24032H4.298L17.61 19.6443Z"></path></svg>@DelRey</a><a href="https://www.linkedin.com/in/jasondelrey/" target="_self" class="sc-93594058-0 fowfrQ social "><svg width="24" height="24" aria-hidden="true" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg"><path fill-rule="evenodd" clip-rule="evenodd" d="M3.51562 0H20.4844C22.4227 0 24 1.57727 24 3.51562V20.4844C24 22.4227 22.4227 24 20.4844 24H3.51562C1.57727 24 0 22.4227 0 20.4844V3.51562C0 1.57727 1.57727 0 3.51562 0ZM5.67188 19.0312H8.48438V9.1875H5.67188V19.0312ZM8.48438 7.78125H5.67188V4.96875H8.48438V7.78125ZM15.5156 19.0312H18.3281V12.9229C18.3281 10.9006 16.7199 9.18951 14.8125 9.1875C14.1595 9.1875 13.7281 9.34814 13.2557 9.52402C13.0815 9.5889 12.9017 9.65586 12.7031 9.71759V9.1875H9.89062V19.0312H12.7031V13.4062C12.7031 12.631 13.3341 12 14.1094 12C14.8846 12 15.5156 12.631 15.5156 13.4062V19.0312Z"></path></svg>Jason Del Rey</a></ul></div></div><div class="articles"><div class="sc-a5726df2-0 nDfnQ"><section data-cy="articleList" class="termArchiveContentList"><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="Andy Jassy, chief executive officer of Amazon.Com Inc., speaks during the Bloomberg Technology Summit in San Francisco, California, US, on Wednesday, June 8, 2022. The summit highlights the ways in which society has been changed by digital disruption and provides the roadmap for what lies ahead. Photographer: David Paul Morris/Bloomberg via Getty Images" loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, 450px" srcSet="https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-1241181412-1-e1731882463689.jpg?w=320&q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-1241181412-1-e1731882463689.jpg?w=384&q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-1241181412-1-e1731882463689.jpg?w=480&q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-1241181412-1-e1731882463689.jpg?w=576&q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-1241181412-1-e1731882463689.jpg?w=768&q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-1241181412-1-e1731882463689.jpg?w=1024&q=75 1024w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-1241181412-1-e1731882463689.jpg?w=1280&q=75 1280w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-1241181412-1-e1731882463689.jpg?w=1440&q=75 1440w" src="https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-1241181412-1-e1731882463689.jpg?w=1440&q=75"/><span class="sc-2f1a523b-2 loCKQg link-wrapper"><a href="https://fortune.com/section/information-technology/" target="_self" class="sc-93594058-0 bDVrCz section-link styled-custom-link " data-cy="postEyebrow" aria-label="Go to article's section Tech">Tech</a></span><h2 class="sc-e3c4bc02-2 jVKXyH title-link-wrapper"><a href="https://fortune.com/2024/11/18/new-ai-alexa-latency-problems-echo-compatibility-uber-opentable/" target="_self" class="sc-93594058-0 fowfrQ title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article Exclusive: Leaked Amazon documents identify critical flaws in the delayed AI reboot of Alexa">Exclusive: Leaked Amazon documents identify critical flaws in the delayed AI reboot of Alexa</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/jason-del-rey/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Jason Del Rey author's page">Jason Del Rey</a></span></div><time data-cy="postDate" class="sc-e3c4bc02-3 jhrdrf date"></time></div></div></li><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="Aravind Srinivas, co-founder and chief executive officer of Perplexity, during TechCrunch Disrupt in San Francisco, California, US, on Wednesday, Oct. 30, 2024. TechCrunch Disrupt is a 3-day conference focused on breaking technology news and developments with thought leaders who are making waves in the industry. Photographer: David Paul Morris/Bloomberg via Getty Images" loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, 450px" srcSet="https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2181313527-e1730836026452.jpg?w=320&q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2181313527-e1730836026452.jpg?w=384&q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2181313527-e1730836026452.jpg?w=480&q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2181313527-e1730836026452.jpg?w=576&q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2181313527-e1730836026452.jpg?w=768&q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2181313527-e1730836026452.jpg?w=1024&q=75 1024w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2181313527-e1730836026452.jpg?w=1280&q=75 1280w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2181313527-e1730836026452.jpg?w=1440&q=75 1440w" src="https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-2181313527-e1730836026452.jpg?w=1440&q=75"/><span class="sc-2f1a523b-2 loCKQg link-wrapper"><a href="https://fortune.com/section/information-technology/" target="_self" class="sc-93594058-0 bDVrCz section-link styled-custom-link " data-cy="postEyebrow" aria-label="Go to article's section Tech">Tech</a></span><h2 class="sc-e3c4bc02-2 jVKXyH title-link-wrapper"><a href="https://fortune.com/2024/11/18/perplexity-ai-ceo-shopping-product-recommendation-search-tools/" target="_self" class="sc-93594058-0 fowfrQ title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article Exclusive: Perplexity’s CEO says his AI search engine is becoming a shopping assistant—but he can’t explain how products it recommends are chosen">Exclusive: Perplexity’s CEO says his AI search engine is becoming a shopping assistant—but he can’t explain how products it recommends are chosen</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/jason-del-rey/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Jason Del Rey author's page">Jason Del Rey</a></span></div><time data-cy="postDate" class="sc-e3c4bc02-3 jhrdrf date"></time></div></div></li><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="Andy Jassy" loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, 450px" srcSet="https://fortune.com/img-assets/wp-content/uploads/2023/09/GettyImages-1235716261-e1695744676404.jpg?w=320&q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2023/09/GettyImages-1235716261-e1695744676404.jpg?w=384&q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2023/09/GettyImages-1235716261-e1695744676404.jpg?w=480&q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2023/09/GettyImages-1235716261-e1695744676404.jpg?w=576&q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2023/09/GettyImages-1235716261-e1695744676404.jpg?w=768&q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2023/09/GettyImages-1235716261-e1695744676404.jpg?w=1024&q=75 1024w, https://fortune.com/img-assets/wp-content/uploads/2023/09/GettyImages-1235716261-e1695744676404.jpg?w=1280&q=75 1280w, https://fortune.com/img-assets/wp-content/uploads/2023/09/GettyImages-1235716261-e1695744676404.jpg?w=1440&q=75 1440w" src="https://fortune.com/img-assets/wp-content/uploads/2023/09/GettyImages-1235716261-e1695744676404.jpg?w=1440&q=75"/><span class="sc-2f1a523b-2 loCKQg link-wrapper"><a href="https://fortune.com/section/information-technology/" target="_self" class="sc-93594058-0 bDVrCz section-link styled-custom-link " data-cy="postEyebrow" aria-label="Go to article's section Tech">Tech</a></span><h2 class="sc-e3c4bc02-2 jVKXyH title-link-wrapper"><a href="https://fortune.com/2024/11/13/amazon-haul-temu-shein-discount-store-tiktok-shop/" target="_self" class="sc-93594058-0 fowfrQ title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article Amazon unveils ‘Haul’—its ultra-discount Temu rival selling $1 earrings and $8 leggings">Amazon unveils ‘Haul’—its ultra-discount Temu rival selling $1 earrings and $8 leggings</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/jason-del-rey/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Jason Del Rey author's page">Jason Del Rey</a></span></div><time data-cy="postDate" class="sc-e3c4bc02-3 jhrdrf date"></time></div></div></li><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="Andy Jassy, chief executive officer of web services at Amazon.com Inc, speaks during the WSJDLive Global Technology Conference in Laguna Beach, California, U.S., speaks during the WSJDLive Global Technology Conference in Laguna Beach, California, U.S., on Tuesday, Oct. 25, 2016. The conference brings together an unmatched group of top CEOs, founders, pioneers, investors and luminaries to explore tech opportunities emerging around the world. Photographer: Patrick T. Fallon/Bloomberg via Getty Images" loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, 450px" srcSet="https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-617948744-e1730486036412.jpg?w=320&q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-617948744-e1730486036412.jpg?w=384&q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-617948744-e1730486036412.jpg?w=480&q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-617948744-e1730486036412.jpg?w=576&q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-617948744-e1730486036412.jpg?w=768&q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-617948744-e1730486036412.jpg?w=1024&q=75 1024w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-617948744-e1730486036412.jpg?w=1280&q=75 1280w, https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-617948744-e1730486036412.jpg?w=1440&q=75 1440w" src="https://fortune.com/img-assets/wp-content/uploads/2024/11/GettyImages-617948744-e1730486036412.jpg?w=1440&q=75"/><span class="sc-2f1a523b-2 loCKQg link-wrapper"><a href="https://fortune.com/section/tech/" target="_self" class="sc-93594058-0 bDVrCz section-link styled-custom-link " data-cy="postEyebrow" aria-label="Go to article's section Tech">Tech</a></span><h2 class="sc-e3c4bc02-2 jVKXyH title-link-wrapper"><a href="https://fortune.com/2024/11/01/new-amazon-ai-alexa-agent-andy-jassy-chatgpt/" target="_self" class="sc-93594058-0 fowfrQ title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article Amazon’s CEO dropped a big hint about how a new AI version of Alexa is going to compete with chatbots like ChatGPT">Amazon’s CEO dropped a big hint about how a new AI version of Alexa is going to compete with chatbots like ChatGPT</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/jason-del-rey/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Jason Del Rey author's page">Jason Del Rey</a></span></div><time data-cy="postDate" class="sc-e3c4bc02-3 jhrdrf date"></time></div></div></li><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="CULVER CITY, CALIFORNIA &#8211; AUGUST 15: Andy Jassyn attends the Los Angeles premiere of Amazon Prime Video&#8217;s &#8220;The Lord of The Rings: The Rings of Power&#8221; at The Culver Studios on August 15, 2022 in Culver City, California. 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The Washington Post hosted the event focusing on &#8220;breakthroughs in artificial intelligence, commercial space travel, education and health care.&#8221; (Photo by Alex Wong/Getty Images)" loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' 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data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, 450px" 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A grand labor experiment with so much at stake</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/jason-del-rey/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Jason Del Rey author's page">Jason Del Rey</a></span></div><time data-cy="postDate" class="sc-e3c4bc02-3 jhrdrf date"></time></div></div></li><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="Auger founder Dave Clark is seated, hands folded, gazing at the camera" loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, 450px" srcSet="https://fortune.com/img-assets/wp-content/uploads/2024/10/David_Clark_large_0213-e1728350851348.jpg?w=320&q=75 320w, 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href="https://fortune.com/section/information-technology/" target="_self" class="sc-93594058-0 bDVrCz section-link styled-custom-link " data-cy="postEyebrow" aria-label="Go to article's section Tech">Tech</a></span><h2 class="sc-e3c4bc02-2 jVKXyH title-link-wrapper"><a href="https://fortune.com/2024/10/08/dave-clark-startup-auger-100-million-series-a-funding-oak-hcft-supply-chain-ai/" target="_self" class="sc-93594058-0 fowfrQ title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article Dave Clark made Amazon a logistics powerhouse. Now he’s raised $100 million to help Fortune 500s perfect their supply chains too">Dave Clark made Amazon a logistics powerhouse. Now he’s raised $100 million to help Fortune 500s perfect their supply chains too</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/jason-del-rey/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Jason Del Rey author's page">Jason Del Rey</a></span></div><time data-cy="postDate" class="sc-e3c4bc02-3 jhrdrf date"></time></div></div></li><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="NEW YORK, NEW YORK &#8211; SEPTEMBER 23: CEO of Whole Foods Market Jason Buechel speaks during the 2024 Concordia Annual Summit at Sheraton New York Times Square on September 23, 2024 in New York City. (Photo by Leigh Vogel/Getty Images for Concordia Summit)" loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, 450px" srcSet="https://fortune.com/img-assets/wp-content/uploads/2024/10/GettyImages-2174013677-e1727905115477.jpg?w=320&q=75 320w, https://fortune.com/img-assets/wp-content/uploads/2024/10/GettyImages-2174013677-e1727905115477.jpg?w=384&q=75 384w, https://fortune.com/img-assets/wp-content/uploads/2024/10/GettyImages-2174013677-e1727905115477.jpg?w=480&q=75 480w, https://fortune.com/img-assets/wp-content/uploads/2024/10/GettyImages-2174013677-e1727905115477.jpg?w=576&q=75 576w, https://fortune.com/img-assets/wp-content/uploads/2024/10/GettyImages-2174013677-e1727905115477.jpg?w=768&q=75 768w, https://fortune.com/img-assets/wp-content/uploads/2024/10/GettyImages-2174013677-e1727905115477.jpg?w=1024&q=75 1024w, 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than ‘stick’">Leaked: Whole Foods CEO tells staff he wants to turn Amazon’s RTO mandate into more ‘carrot’ than ‘stick’</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/jason-del-rey/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Jason Del Rey author's page">Jason Del Rey</a></span></div><time data-cy="postDate" class="sc-e3c4bc02-3 jhrdrf date"></time></div></div></li><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="Figure 02 humanoid robot.<br /> Courtesy of Figure<br /> MACHINE HEAD The new Figure 02 robot can walk, talk, and see what’s going on with AI-enabled vision." loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" sizes="(max-width: 768px) 100vw, 450px" 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class="sc-93594058-0 bDVrCz section-link styled-custom-link " data-cy="postEyebrow" aria-label="Go to article's section Magazine">Magazine</a></span><h2 class="sc-e3c4bc02-2 jVKXyH title-link-wrapper"><a href="https://fortune.com/2024/09/26/robots-agility-amazon-openai-tesla-ai/" target="_self" class="sc-93594058-0 fowfrQ title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article Elon Musk, Jeff Bezos, and the robot revolution to end hard work">Elon Musk, Jeff Bezos, and the robot revolution to end hard work</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/jason-del-rey/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Jason Del Rey author's page">Jason Del Rey</a></span></div><time data-cy="postDate" class="sc-e3c4bc02-3 jhrdrf date"></time></div></div></li><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="NEW YORK, NEW YORK &#8211; NOVEMBER 30: Amazon CEO Andy Jassy speaks during the New York Times DealBook Summit in the Appel Room at the Jazz At Lincoln Center on November 30, 2022 in New York City. The New York Times held its first in person DealBook Summit since the start of the coronavirus (COVID-19) pandemic with speakers from the worlds of financial services, technology, consumer goods, private investment, venture capital, banking, media, public relations, policy, government, and academia. (Photo by Michael M. Santiago/Getty Images)" loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'/%3E%3CfeComposite operator='out' in='s'/%3E%3CfeComposite in2='SourceGraphic'/%3E%3CfeGaussianBlur stdDeviation='20'/%3E%3C/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAYAAAAfFcSJAAAADUlEQVR42mO8fv1mPQAIHAMIsIR6agAAAABJRU5ErkJggg=='/%3E%3C/svg%3E")" 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1440w" src="https://fortune.com/img-assets/wp-content/uploads/2024/09/GettyImages-1445795074-2-e1727225931366.jpg?w=1440&q=75"/><span class="sc-2f1a523b-2 loCKQg link-wrapper"><a href="https://fortune.com/section/tech/" target="_self" class="sc-93594058-0 bDVrCz section-link styled-custom-link " data-cy="postEyebrow" aria-label="Go to article's section Tech">Tech</a></span><h2 class="sc-e3c4bc02-2 jVKXyH title-link-wrapper"><a href="https://fortune.com/2024/09/24/amazon-employee-survey-rto-5-day-mandate-andy-jassy/" target="_self" class="sc-93594058-0 fowfrQ title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article ‘Strongly dissatisfied’: Amazon employees plead for reversal of 5-day RTO mandate in anonymous survey">‘Strongly dissatisfied’: Amazon employees plead for reversal of 5-day RTO mandate in anonymous survey</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/jason-del-rey/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Jason Del Rey author's page">Jason Del Rey</a></span></div><time data-cy="postDate" class="sc-e3c4bc02-3 jhrdrf date"></time></div></div></li><li class="sc-e3c4bc02-0 dvEGRk"><div class="sc-e3c4bc02-1 dcxLXD card"><img alt="Rebelstork founder seated atop large delivery boxes inside a warehouse" loading="lazy" width="735" height="490" decoding="async" data-nimg="1" class="card-image" style="color:transparent;height:auto;object-fit:cover;width:100%;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url("data:image/svg+xml;charset=utf-8,%3Csvg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 735 490'%3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur 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href="https://fortune.com/2024/09/19/rebelstork-startup-raises-18-million-funding-maveron-serena-williams-online-returns-crisis/" target="_self" class="sc-93594058-0 fowfrQ title-link styled-custom-link " data-cy="postTitle" aria-label="Go to full article Exclusive: Online shopping startup Rebelstork has raised $18 million from Maveron and Serena Williams to help solve the returns crisis">Exclusive: Online shopping startup Rebelstork has raised $18 million from Maveron and Serena Williams to help solve the returns crisis</a></h2><div data-cy="postAuthors" class="sc-2f1a523b-0 biIOBr card-info-wrapper"><div class="sc-cc7d6b4a-0 lNYKf author-list"><span class="sc-cc7d6b4a-2 gYLbUA by-text">BY</span><span class="sc-cc7d6b4a-3 jdpmmF list-item-wrapper"><a href="https://fortune.com/author/jason-del-rey/" target="_self" class="sc-93594058-0 caCSpL styled-custom-link " data-cy="by-line-author" rel="author" aria-label="Go to Jason Del Rey author's page">Jason Del Rey</a></span></div><time 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The New York Times held its first in person DealBook Summit since the start of the coronavirus (COVID-19) pandemic with speakers from the worlds of financial services, technology, consumer goods, private investment, venture capital, banking, media, public relations, policy, government, and academia. (Photo by Michael M. Santiago/Getty Images)\u003c/p\u003e\n","mediaItemUrl":"https://fortune.com/img-assets/wp-content/uploads/2024/09/GettyImages-1445795074-e1726610869553.jpg?resize=1200,600","__typename":"MediaItem"},"key":"Amazon’s controversial RTO announcement started with a technical hiccup — and ended with more questions","platformCD":"own","title":"Amazon’s controversial RTO announcement started with a technical hiccup — and ended with more questions","titleLink":"/2024/09/17/leaked-amazon-rto-mandate-q-and-a-tracking-badges-andy-jassy/"}],"author":{"adTags":[],"authorNames":[],"authorSlug":"jason-del-rey","authorUrl":"https://fortune.com/author/jason-del-rey/","authors":[],"avatarUrl":"https://fortune.com/img-assets/wp-content/uploads/2023/06/Jason-Del-Rey-headshot.jpg?w=150","canonicalUrl":"https://fortune.com/author/jason-del-rey/","channel":"","databaseId":"3590908","dateGmt":"","description":"\u003cp\u003e\u003cspan style=\"font-weight: 400\"\u003eJason Del Rey is \u003c/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400\"\u003eFortune\u003c/span\u003e\u003c/i\u003e\u003cspan style=\"font-weight: 400\"\u003e's technology correspondent and a co-chair of the \u003c/span\u003e\u003ca href=\"https://fortune.com/tag/brainstorm-tech/\"\u003e\u003cspan style=\"font-weight: 400\"\u003eFortune Brainstorm Tech\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e and \u003c/span\u003e\u003ca href=\"https://fortune.com/tag/brainstorm-ai/\"\u003e\u003cspan style=\"font-weight: 400\"\u003eFortune Brainstorm AI\u003c/span\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e conferences. His coverage focuses primarily on Amazon, Walmart, and how technology is transforming retail, both online and in stores. He's also the author of \u003c/span\u003e\u003ca href=\"https://www.amazon.com/Winner-Sells-All-Walmart-Wallets/dp/0063076322\"\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400\"\u003eWinner Sells All: Amazon, Walmart, and the Battle for Our Wallets\u003c/span\u003e\u003c/i\u003e\u003c/a\u003e\u003cspan style=\"font-weight: 400\"\u003e, which Harper Business published in 2023. He previously spent nearly a decade at Recode, a leading tech business publication, where he hosted the narrative podcast \u003c/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400\"\u003eLand of the Giants: The Rise of Amazon\u003c/span\u003e\u003c/i\u003e\u003cspan style=\"font-weight: 400\"\u003e, as well as the Code Commerce event series. In 2019, the National Retail Federation named him one of the \"25 People Shaping Retail's Future.\" He's based out of\u003c/span\u003e\u003ci\u003e\u003cspan style=\"font-weight: 400\"\u003e Fortune\u003c/span\u003e\u003c/i\u003e\u003cspan style=\"font-weight: 400\"\u003e's New York City headquarters. Have a tip for Jason? Don't hesitate to contact him at \u003ca href=\"mailto:jason.delrey@fortune.com\"\u003ejason.delrey@fortune.com\u003c/a\u003e, \u003ca href=\"mailto:jasondelrey@protonmail.com\"\u003ejasondelrey@protonmail.com\u003c/a\u003e, or through secure messaging app Signal at 917-655-4267. You can also message him \u003c/span\u003e\u003cspan style=\"font-weight: 400\"\u003eLinkedIn\u003c/span\u003e\u003cspan style=\"font-weight: 400\"\u003e or \u003c/span\u003e\u003cspan style=\"font-weight: 400\"\u003eX\u003c/span\u003e\u003cspan style=\"font-weight: 400\"\u003e.\u003c/span\u003e\u003c/p\u003e\n","displayEmail":"jason.delrey@fortune.com","displayName":"Jason Del Rey","faq":[],"image":"https://fortune.com/img-assets/wp-content/uploads/2023/06/Jason-Del-Rey-headshot.jpg?w=150","instaHandle":"","instaUrl":"","keywords":"","link":"https://fortune.com/author/jason-del-rey/","linkedinHandle":"Jason Del Rey","linkedinUrl":"https://www.linkedin.com/in/jasondelrey/","metaTitle":"Jason Del Rey","modifiedGmt":"","pageType":"author","platformCD":"own","premiumCategory":{"name":"","premiumCategoryId":-1},"primarySection":{"link":"","name":"","primarySectionId":0,"uri":""},"sameAs":["https://www.linkedin.com/in/jasondelrey/","https://twitter.com/DelRey"],"sectionNames":[],"sections":[],"socialDescription":"","socialTitle":"","tagNames":[],"tags":[],"thumbnailUrl":"","title":"Jason Del Rey","topicNames":[],"topics":[],"twitterHandle":"DelRey","twitterUrl":"https://twitter.com/DelRey","url":"https://fortune.com/author/jason-del-rey/"},"authorPageInfo":{"endCursor":"YXJyYXljb25uZWN0aW9uOjQwMTE4NTE=","hasNextPage":false,"hasPreviousPage":false,"startCursor":"YXJyYXljb25uZWN0aW9uOjQwNzI4MTE=","totalCount":64,"__typename":"WPPageInfo"},"dataLayer":{"pageTypeCG":"post","platformCD":"own","categoryCG":"author","cmsCategoryCD":"author","conTitleCD":"https://fortune.com/author/jason-del-rey/"},"footer":{"footerDisclaimer":"\u003cp\u003e© 2024 Fortune Media IP Limited. All Rights Reserved. Use of this site constitutes acceptance of our \u003ca href=\"https://fortune.com/terms-of-use/\"\u003eTerms of Use\u003c/a\u003e and \u003ca href=\"https://fortune.com/privacy-policy/\"\u003ePrivacy Policy\u003c/a\u003e | \u003ca href=\"/california-privacy-policy/#notice\"\u003eCA Notice at Collection and Privacy Notice\u003c/a\u003e | \u003ca href=\"javascript:Optanon.ToggleInfoDisplay();\" target=\"_self\"\u003eDo Not Sell/Share My Personal Information\u003c/a\u003e\u003cbr /\u003e\nFORTUNE is a trademark of Fortune Media IP Limited, registered in the U.S. and other countries. FORTUNE may receive compensation for some links to products and services on this website. 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His coverage focuses primarily on Amazon, Walmart, and how technology is transforming retail, both online and in stores. He's also the author of Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets, which Harper Business published in 2023. He previously spent nearly a decade at Recode, a leading tech business publication, where he hosted the narrative podcast Land of the Giants: The Rise of Amazon, as well as the Code Commerce event series. In 2019, the National Retail Federation named him one of the \"25 People Shaping Retail's Future.\" He's based out of Fortune's New York City headquarters. Have a tip for Jason? Don't hesitate to contact him at jason.delrey@fortune.com, jasondelrey@protonmail.com, or through secure messaging app Signal at 917-655-4267. You can also message him LinkedIn or X.\n","faqSchema":"","image":"https://fortune.com/img-assets/wp-content/uploads/2023/06/Jason-Del-Rey-headshot.jpg?w=150","imageTwitter":"https://fortune.com/img-assets/wp-content/uploads/2023/06/Jason-Del-Rey-headshot.jpg?w=150","jsonLdSchema":"{\"@type\":\"ProfilePage\",\"@context\":[\"https://schema.org\"],\"publisher\":{\"@type\":\"NewsMediaOrganization\",\"address\":{\"@type\":\"PostalAddress\",\"addressCountry\":{\"@type\":\"Country\",\"name\":\"US\"},\"addressLocality\":\"New York\",\"addressRegion\":\"NY\",\"postalCode\":\"10038\",\"streetAddress\":\"40 Fulton Street\"},\"brand\":{\"@type\":\"Brand\",\"name\":\"Fortune\"},\"founder\":{\"@type\":\"Person\",\"name\":\"Henry Robinson Luce\"},\"foundingDate\":\"1929-02\",\"legalName\":\"Fortune Media (USA) Corporation\",\"logo\":{\"@type\":\"ImageObject\",\"url\":\"https://fortune.com/static/media/logo.png\"},\"name\":\"Fortune\",\"publishingPrinciples\":\"https://fortune.com/about-us/\",\"sameAs\":[\"https://en.wikipedia.org/wiki/Fortune_(magazine)\",\"https://www.facebook.com/FortuneMagazine/\",\"https://www.linkedin.com/company/fortune-magazine/\",\"https://www.instagram.com/fortunemag/\",\"https://www.pinterest.com/fortunemagazine/\",\"https://twitter.com/FortuneMagazine/\"],\"url\":\"https://fortune.com/\"},\"@id\":\"https://fortune.com/author/jason-del-rey/\",\"mainEntity\":{\"@type\":\"Person\",\"name\":\"Jason Del Rey\",\"url\":\"https://fortune.com/author/jason-del-rey/\",\"description\":\"\u003cp\u003e\u003cspan style=\\\"font-weight: 400\\\"\u003eJason Del Rey is \u003c/span\u003e\u003ci\u003e\u003cspan style=\\\"font-weight: 400\\\"\u003eFortune\u003c/span\u003e\u003c/i\u003e\u003cspan style=\\\"font-weight: 400\\\"\u003e's technology correspondent and a co-chair of the \u003c/span\u003e\u003ca href=\\\"https://fortune.com/tag/brainstorm-tech/\\\"\u003e\u003cspan style=\\\"font-weight: 400\\\"\u003eFortune Brainstorm Tech\u003c/span\u003e\u003c/a\u003e\u003cspan style=\\\"font-weight: 400\\\"\u003e and \u003c/span\u003e\u003ca href=\\\"https://fortune.com/tag/brainstorm-ai/\\\"\u003e\u003cspan style=\\\"font-weight: 400\\\"\u003eFortune Brainstorm AI\u003c/span\u003e\u003c/a\u003e\u003cspan style=\\\"font-weight: 400\\\"\u003e conferences. His coverage focuses primarily on Amazon, Walmart, and how technology is transforming retail, both online and in stores. He's also the author of \u003c/span\u003e\u003ca href=\\\"https://www.amazon.com/Winner-Sells-All-Walmart-Wallets/dp/0063076322\\\"\u003e\u003ci\u003e\u003cspan style=\\\"font-weight: 400\\\"\u003eWinner Sells All: Amazon, Walmart, and the Battle for Our Wallets\u003c/span\u003e\u003c/i\u003e\u003c/a\u003e\u003cspan style=\\\"font-weight: 400\\\"\u003e, which Harper Business published in 2023. He previously spent nearly a decade at Recode, a leading tech business publication, where he hosted the narrative podcast \u003c/span\u003e\u003ci\u003e\u003cspan style=\\\"font-weight: 400\\\"\u003eLand of the Giants: The Rise of Amazon\u003c/span\u003e\u003c/i\u003e\u003cspan style=\\\"font-weight: 400\\\"\u003e, as well as the Code Commerce event series. In 2019, the National Retail Federation named him one of the \\\"25 People Shaping Retail's Future.\\\" He's based out of\u003c/span\u003e\u003ci\u003e\u003cspan style=\\\"font-weight: 400\\\"\u003e Fortune\u003c/span\u003e\u003c/i\u003e\u003cspan style=\\\"font-weight: 400\\\"\u003e's New York City headquarters. Have a tip for Jason? Don't hesitate to contact him at \u003ca href=\\\"mailto:jason.delrey@fortune.com\\\"\u003ejason.delrey@fortune.com\u003c/a\u003e, \u003ca href=\\\"mailto:jasondelrey@protonmail.com\\\"\u003ejasondelrey@protonmail.com\u003c/a\u003e, or through secure messaging app Signal at 917-655-4267. You can also message him \u003c/span\u003e\u003cspan style=\\\"font-weight: 400\\\"\u003eLinkedIn\u003c/span\u003e\u003cspan style=\\\"font-weight: 400\\\"\u003e or \u003c/span\u003e\u003cspan style=\\\"font-weight: 400\\\"\u003eX\u003c/span\u003e\u003cspan style=\\\"font-weight: 400\\\"\u003e.\u003c/span\u003e\u003c/p\u003e\\n\",\"sameAs\":[\"https://www.linkedin.com/in/jasondelrey/\",\"https://twitter.com/DelRey\"]}}","keywords":"","link":"https://fortune.com/author/jason-del-rey/","noIndex":null,"pageType":"author","prefixedDatabaseId":null,"premiumCategory":"","primarySection":"","rssFeedLink":null,"siteName":"Fortune","socialDescription":"Jason Del Rey is Fortune's technology correspondent and a co-chair of the Fortune Brainstorm Tech and Fortune Brainstorm AI conferences. His coverage focuses primarily on Amazon, Walmart, and how technology is transforming retail, both online and in stores. He's also the author of Winner Sells All: Amazon, Walmart, and the Battle for Our Wallets, which Harper Business published in 2023. He previously spent nearly a decade at Recode, a leading tech business publication, where he hosted the narrative podcast Land of the Giants: The Rise of Amazon, as well as the Code Commerce event series. In 2019, the National Retail Federation named him one of the \"25 People Shaping Retail's Future.\" He's based out of Fortune's New York City headquarters. Have a tip for Jason? Don't hesitate to contact him at jason.delrey@fortune.com, jasondelrey@protonmail.com, or through secure messaging app Signal at 917-655-4267. You can also message him LinkedIn or X.\n","socialTitle":"Jason Del Rey","tagNames":[],"title":"Jason Del Rey | Fortune","widgetCss":null},"headerNav":{"domainLogo":null,"leftMenu":[{"id":"cG9zdDozNTcxNTEz","label":"Sections","subMenu":[{"id":"cG9zdDozNTcxNTE0","label":"FORTUNE 500","subMenu":null,"url":"/ranking/fortune500/"},{"id":"cG9zdDozNTcxNTE1","label":"News","subMenu":null,"url":"/the-latest/"},{"id":"cG9zdDozNzE2NjA4","label":"Europe","subMenu":null,"url":"https://fortune.com/europe/"},{"id":"cG9zdDozNzQ0ODM3","label":"Asia","subMenu":null,"url":"https://fortune.com/asia/"},{"id":"cG9zdDozNTcxNTE2","label":"Tech","subMenu":[{"id":"cG9zdDozNjEwMDMz","label":"AI","subMenu":null,"url":"/tag/artificial-intelligence/"}],"url":"/section/tech/"},{"id":"cG9zdDozNTcxNTE3","label":"Finance","subMenu":[{"id":"cG9zdDozNjEwMDM0","label":"Personal Finance","subMenu":null,"url":"/section/personal-finance/"},{"id":"cG9zdDozNTkwNjUw","label":"Real 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