First-party data: Your key to thriving amidst privacy regulations

<!doctype html> <html lang="en"> <head>  <script> (function (w, d, s, l, i) { w[l] = w[l] || []; w[l].push({ 'gtm.start': new Date().getTime(), event: 'gtm.js' }); var f = d.getElementsByTagName(s)[0], j = d.createElement(s), dl = l != 'dataLayer' ? '&l=' + l : ''; j.async = true; j.src = 'https://www.googletagmanager.com/gtm.js?id=' + i + dl; f.parentNode.insertBefore(j, f); })(window, document, 'script', 'dataLayer', 'GTM-MJ58669'); </script>  <meta charset="utf-8"> <meta name="viewport" content="width=device-width,initial-scale=1"> <link rel="canonical" href="https://askphill.com/blogs/blog/first-party-data-vervaunt"> <title> First-party data: Your key to thriving amidst privacy regulations | Ask Phill</title> <meta name="description" content="Discover how first-party data can help your ecommerce brand stay compliant and deliver personalized experiences amidst tightening privacy regulations. Learn strategies from Vervaunt and Ask Phill to enhance customer insights and optimize marketing efforts."> <meta property="og:site_name" content="Ask Phill"> <meta property="og:url" content="https://askphill.com/blogs/blog/first-party-data-vervaunt"> <meta property="og:title" content="First-party data: Your key to thriving amidst privacy regulations"> <meta property="og:type" content="article"> <meta property="og:description" content="Discover how first-party data can help your ecommerce brand stay compliant and deliver personalized experiences amidst tightening privacy regulations. Learn strategies from Vervaunt and Ask Phill to enhance customer insights and optimize marketing efforts."><meta property="og:image" content="http://askphill.com/cdn/shop/articles/Website_Desktop_1.jpg?v=1720646303"> <meta property="og:image:secure_url" content="https://askphill.com/cdn/shop/articles/Website_Desktop_1.jpg?v=1720646303"> <meta property="og:image:width" content="1412"> <meta property="og:image:height" content="1080"><meta name="twitter:card" content="summary_large_image"> <meta name="twitter:title" content="First-party data: Your key to thriving amidst privacy regulations"> <meta name="twitter:description" content="Discover how first-party data can help your ecommerce brand stay compliant and deliver personalized experiences amidst tightening privacy regulations. Learn strategies from Vervaunt and Ask Phill to enhance customer insights and optimize marketing efforts."> <script src="//askphill.com/cdn/shop/t/9/assets/ap.global.js?v=60564146656344980001711889835" defer="defer"></script> <script src="//askphill.com/cdn/shop/t/9/assets/ap.main.js?v=38778702638130226271727334710" type="module" defer="defer"></script> <link href="//askphill.com/cdn/shop/t/9/assets/ap.main.css?v=172681935825427430621732185364" rel="stylesheet" type="text/css" media="all" /> <link href="//askphill.com/cdn/shop/t/9/assets/Inter-Bold.woff2?v=102667737688127191951711444701" as="font" type="font/woff2" crossorigin="true" rel="preload"><link href="//askphill.com/cdn/shop/t/9/assets/Inter-Regular.woff2?v=30652627277740177171711444702" as="font" type="font/woff2" crossorigin="true" rel="preload"><link href="//askphill.com/cdn/shop/t/9/assets/Inter-SemiBold.woff2?v=61742917743582202761711444703" as="font" type="font/woff2" crossorigin="true" rel="preload"><style type="text/css"> @font-face { font-family: Inter; font-display: swap; font-weight: 400; src: url('//askphill.com/cdn/shop/t/9/assets/Inter-Regular.woff2?v=30652627277740177171711444702') format('woff2'), url('//askphill.com/cdn/shop/t/9/assets/Inter-Regular.woff?v=64202035935211139211711444701') format('woff'); } @font-face { font-family: Inter; font-display: swap; font-weight: 600; src: url('//askphill.com/cdn/shop/t/9/assets/Inter-SemiBold.woff2?v=61742917743582202761711444703') format('woff2'), url('//askphill.com/cdn/shop/t/9/assets/Inter-SemiBold.woff?v=160797850476591031261711444702') format('woff'); } @font-face { font-family: Inter; font-display: swap; font-weight: 700; src: url('//askphill.com/cdn/shop/t/9/assets/Inter-Bold.woff2?v=102667737688127191951711444701') format('woff2'), url('//askphill.com/cdn/shop/t/9/assets/Inter-Bold.woff?v=565683673019827771711444700') format('woff'); } </style><link rel="icon" type="image/png" href="//askphill.com/cdn/shop/t/9/assets/favicon_small.png?v=105089571951087567841710754142" > <script>window.performance && window.performance.mark && window.performance.mark('shopify.content_for_header.start');</script><meta id="shopify-digital-wallet" name="shopify-digital-wallet" content="/81789813010/digital_wallets/dialog"> <link rel="alternate" type="application/atom+xml" title="Feed" href="/blogs/blog.atom" /> <script async="async" src="/checkouts/internal/preloads.js?locale=en-NL"></script> <script id="shopify-features" type="application/json">{"accessToken":"afdeb31457654a815b2d7f31239cc4b3","betas":["rich-media-storefront-analytics"],"domain":"askphill.com","predictiveSearch":true,"shopId":81789813010,"smart_payment_buttons_url":"https:\/\/askphill.com\/cdn\/shopifycloud\/payment-sheet\/assets\/latest\/spb.en.js","dynamic_checkout_cart_url":"https:\/\/askphill.com\/cdn\/shopifycloud\/payment-sheet\/assets\/latest\/dynamic-checkout-cart.en.js","locale":"en"}</script> <script>var Shopify = Shopify || {}; Shopify.shop = "ask-phill-website.myshopify.com"; Shopify.locale = "en"; Shopify.currency = {"active":"EUR","rate":"1.0"}; Shopify.country = "NL"; Shopify.theme = {"name":"ask-phill-website\/main","id":161528414482,"schema_name":"Starter","schema_version":"1.0.0","theme_store_id":null,"role":"main"}; Shopify.theme.handle = "null"; Shopify.theme.style = {"id":null,"handle":null}; Shopify.cdnHost = "askphill.com/cdn"; Shopify.routes = Shopify.routes || {}; Shopify.routes.root = "/";</script> <script type="module">!function(o){(o.Shopify=o.Shopify||{}).modules=!0}(window);</script> <script>!function(o){function n(){var o=[];function n(){o.push(Array.prototype.slice.apply(arguments))}return n.q=o,n}var t=o.Shopify=o.Shopify||{};t.loadFeatures=n(),t.autoloadFeatures=n()}(window);</script> <script id="shop-js-analytics" type="application/json">{"pageType":"article"}</script> <script id="__st">var __st={"a":81789813010,"offset":3600,"reqid":"add6f601-1482-4a94-9347-d9895ec5f5e7-1732381441","pageurl":"askphill.com\/blogs\/blog\/first-party-data-vervaunt","s":"articles-745234858258","u":"b45195ce1d64","p":"article","rtyp":"article","rid":745234858258};</script> <script>window.ShopifyPaypalV4VisibilityTracking = true;</script> <script id="captcha-bootstrap">!function(){'use strict';const t='contact',e='account',n='new_comment',o=[[t,t],['blogs',n],['comments',n],[t,'customer']],c=[[e,'customer_login'],[e,'guest_login'],[e,'recover_customer_password'],[e,'create_customer']],r=t=>t.map((([t,e])=>`form[action*='/${t}']:not([data-nocaptcha='true']) input[name='form_type'][value='${e}']`)).join(',');function s(t,e,n=!1){try{const o=window.sessionStorage;for(const[n,c]of Object.entries(JSON.parse(o.getItem(e))))t.elements[n]&&(t.elements[n].value=c);n&&o.removeItem(e)}catch{}}const a='form_key',i=['recaptcha-v3-token','g-recaptcha-response','h-captcha-response','password'],u=()=>{try{return window.sessionStorage}catch{return}},m=t=>t.elements[a],f='form_type',d='cptcha';function p(t){t.dataset[d]=!0}const l=window,h=l.document,_='Shopify',y='ce_forms',E='captcha';let v=!1;((t,e)=>{const n=(g='f06e6c50-85a8-45c8-87d0-21a2b65856fe','https://cdn.shopify.com/shopifycloud/storefront-forms-hcaptcha/ce_storefront_forms_captcha_hcaptcha.v1.4.0.iife.js',T={infoText:'Protected by hCaptcha',privacyText:'Privacy',termsText:'Terms'},(t,e,n)=>{const o=l[_][y],c=o.bindForm;if(c)return c(t,g,e,T).then(n);o.q.push([[t,g,e,T],n]),v||(h.body.append(Object.assign(h.createElement('script'),{id:'captcha-provider',async:!0,src:'https://cdn.shopify.com/shopifycloud/storefront-forms-hcaptcha/ce_storefront_forms_captcha_hcaptcha.v1.4.0.iife.js'})),v=!0)});var g,T;l[_]=l[_]||{},l[_][y]=l[_][y]||{},l[_][y].q=[],l[_][E]=l[_][E]||{},l[_][E].protect=function(t,e){n(t,void 0,e),p(t)},Object.freeze(l[_][E]),function(t,e,n,l,h,_){const[y,E,v,g]=function(t,e,n){const s=e?o:[],a=t?c:[],i=[...s,...a],u=[...o],m=r(i),f=r(s),d=n&&r(i.filter((([t,e])=>n.includes(e)))),p=r(u),l=t=>()=>t?[...document.querySelectorAll(t)].map((t=>t.form)):[];return[l(m),l(f),l(d),l(p)]}(l,h,_),T=t=>{const e=t.target;return e instanceof HTMLFormElement?e:e&&e.form},S=t=>y().includes(t);t.addEventListener('submit',(t=>{const e=T(t);if(!e)return;const n=S(e)&&!e.dataset.hcaptchaBound&&!e.dataset.recaptchaBound,o=m(e),c=g().includes(e)&&(!o||!o.value);(n||c)&&t.preventDefault(),c&&!n&&(function(t){try{if(!u())return;!function(t){const e=u();if(!e)return;const n=m(t);if(!n)return;const o=n.value;o&&e.removeItem(o)}(t);const e=Array.from(Array(32),(()=>Math.random().toString(36)[2])).join('');!function(t,e){m(t)||t.append(Object.assign(document.createElement('input'),{type:'hidden',name:a})),t.elements[a].value=e}(t,e),function(t,e){const n=u();if(!n)return;const o=[...t.querySelectorAll('input[type="password"]')].map((({name:t})=>t)),c=[...i,...o],r={};for(const[s,a]of new FormData(t).entries())c.includes(s)||(r[s]=a);n.setItem(e,JSON.stringify(r))}(t,e)}catch(e){console.error('failed to persist form',e)}}(e),e.submit())}));const w=(t,e)=>{t&&!t.dataset[d]&&(n(t,e.some((e=>e===t))),p(t))};for(const o of['focusin','change'])t.addEventListener(o,(t=>{const e=T(t);S(e)&&w(e,E())}));const A=e.get('form_key'),b=e.get(f),I=A&&b;t.addEventListener('DOMContentLoaded',(()=>{const t=E();if(I)for(const e of t)e.elements[f].value===b&&s(e,A);[...new Set([...v(),...y().filter((t=>'true'===t.dataset.shopifyCaptcha))])].forEach((e=>w(e,t)))}))}(h,new URLSearchParams(l.location.search),n,!0,!0,['guest_login'])})()}();</script> <script integrity="sha256-EGCDRYTvIEOXsReXgqGwkAR+5Dl8tickSrieA/ZcQwc=" data-source-attribution="shopify.loadfeatures" defer="defer" src="//askphill.com/cdn/shopifycloud/shopify/assets/storefront/load_feature-1060834584ef204397b1179782a1b090047ee4397cb627244ab89e03f65c4307.js" crossorigin="anonymous"></script> <script integrity="sha256-HAs5a9TQVLlKuuHrahvWuke+s1UlxXohfHeoYv8G2D8=" data-source-attribution="shopify.dynamic-checkout" defer="defer" src="//askphill.com/cdn/shopifycloud/shopify/assets/storefront/features-1c0b396bd4d054b94abae1eb6a1bd6ba47beb35525c57a217c77a862ff06d83f.js" crossorigin="anonymous"></script> <script>window.performance && window.performance.mark && window.performance.mark('shopify.content_for_header.end');</script>  <script> (function (h, o, t, j, a, r) { h.hj = h.hj || function () { (h.hj.q = h.hj.q || []).push(arguments); }; h._hjSettings = { hjid: 300990, hjsv: 6 }; a = o.getElementsByTagName('head')[0]; r = o.createElement('script'); r.async = 1; r.src = t + h._hjSettings.hjid + j + h._hjSettings.hjsv; a.appendChild(r); })(window, document, 'https://static.hotjar.com/c/hotjar-', '.js?sv='); </script>  <script type="text/javascript" id="hs-script-loader" async defer src="//js.hs-scripts.com/8387340.js"></script>  <link href="https://monorail-edge.shopifysvc.com" rel="dns-prefetch"> <script>(function(){if ("sendBeacon" in navigator && "performance" in window) {var session_token = document.cookie.match(/_shopify_s=([^;]*)/);function handle_abandonment_event(e) {var entries = performance.getEntries().filter(function(entry) {return /monorail-edge.shopifysvc.com/.test(entry.name);});if (!window.abandonment_tracked && entries.length === 0) {window.abandonment_tracked = true;var currentMs = Date.now();var navigation_start = performance.timing.navigationStart;var payload = {shop_id: 81789813010,url: window.location.href,navigation_start,duration: currentMs - navigation_start,session_token: session_token && session_token.length === 2 ? session_token[1] : "",page_type: "article"};window.navigator.sendBeacon("https://monorail-edge.shopifysvc.com/v1/produce", JSON.stringify({schema_id: "online_store_buyer_site_abandonment/1.1",payload: payload,metadata: {event_created_at_ms: currentMs,event_sent_at_ms: currentMs}}));}}window.addEventListener('pagehide', handle_abandonment_event);}}());</script> <script id="web-pixels-manager-setup">(function d(d,e,r,a,n){var o,i,t,s,l=(i=(o={modern:/Edge?\/(1{2}[4-9]|1[2-9]\d|[2-9]\d{2}|\d{4,})\.\d+(\.\d+|)|Firefox\/(1{2}[4-9]|1[2-9]\d|[2-9]\d{2}|\d{4,})\.\d+(\.\d+|)|Chrom(ium|e)\/(9{2}|\d{3,})\.\d+(\.\d+|)|(Maci|X1{2}).+ Version\/(15\.\d+|(1[6-9]|[2-9]\d|\d{3,})\.\d+)([,.]\d+|)( $\w+$|)( Mobile\/\w+|) Safari\/|Chrome.+OPR\/(9{2}|\d{3,})\.\d+\.\d+|(CPU[ +]OS|iPhone[ +]OS|CPU[ +]iPhone|CPU IPhone OS|CPU iPad OS)[ +]+(15[._]\d+|(1[6-9]|[2-9]\d|\d{3,})[._]\d+)([._]\d+|)|Android:?[ /-](12[89]|1[3-9]\d|[2-9]\d{2}|\d{4,})(\.\d+|)(\.\d+|)|Android.+Firefox\/(12[7-9]|1[3-9]\d|[2-9]\d{2}|\d{4,})\.\d+(\.\d+|)|Android.+Chrom(ium|e)\/(12[89]|1[3-9]\d|[2-9]\d{2}|\d{4,})\.\d+(\.\d+|)|SamsungBrowser\/([2-9]\d|\d{3,})\.\d+/,legacy:/Edge?\/(1[6-9]|[2-9]\d|\d{3,})\.\d+(\.\d+|)|Firefox\/(5[4-9]|[6-9]\d|\d{3,})\.\d+(\.\d+|)|Chrom(ium|e)\/(5[1-9]|[6-9]\d|\d{3,})\.\d+(\.\d+|)([\d.]+$|.*Safari\/(?![\d.]+ Edge\/[\d.]+$))|(Maci|X1{2}).+ Version\/(10\.\d+|(1[1-9]|[2-9]\d|\d{3,})\.\d+)([,.]\d+|)( $\w+$|)( Mobile\/\w+|) Safari\/|Chrome.+OPR\/(3[89]|[4-9]\d|\d{3,})\.\d+\.\d+|(CPU[ +]OS|iPhone[ +]OS|CPU[ +]iPhone|CPU IPhone OS|CPU iPad OS)[ +]+(10[._]\d+|(1[1-9]|[2-9]\d|\d{3,})[._]\d+)([._]\d+|)|Android:?[ /-](12[89]|1[3-9]\d|[2-9]\d{2}|\d{4,})(\.\d+|)(\.\d+|)|Mobile Safari.+OPR\/([89]\d|\d{3,})\.\d+\.\d+|Android.+Firefox\/(12[7-9]|1[3-9]\d|[2-9]\d{2}|\d{4,})\.\d+(\.\d+|)|Android.+Chrom(ium|e)\/(12[89]|1[3-9]\d|[2-9]\d{2}|\d{4,})\.\d+(\.\d+|)|Android.+(UC? ?Browser|UCWEB|U3)[ /]?(15\.([5-9]|\d{2,})|(1[6-9]|[2-9]\d|\d{3,})\.\d+)\.\d+|SamsungBrowser\/(5\.\d+|([6-9]|\d{2,})\.\d+)|Android.+MQ{2}Browser\/(14(\.(9|\d{2,})|)|(1[5-9]|[2-9]\d|\d{3,})(\.\d+|))(\.\d+|)|K[Aa][Ii]OS\/(3\.\d+|([4-9]|\d{2,})\.\d+)(\.\d+|)/}).modern,t=o.legacy,s=navigator.userAgent,i.test(s)?"modern":(t.test(s),"legacy"));window.Shopify=window.Shopify||{};var c=window.Shopify;c.analytics=c.analytics||{};var u=c.analytics;u.replayQueue=[],u.publish=function(d,e,r){return u.replayQueue.push([d,e,r]),!0};try{self.performance.mark("wpm:start")}catch(d){}var h=[r,"/wpm","/b",n,l.substring(0,1),".js"].join("");!function(d){var e=d.src,r=d.async,a=void 0===r||r,n=d.onload,o=d.onerror,i=document.createElement("script"),t=document.head,s=document.body;i.async=a,i.src=e,n&&i.addEventListener("load",n),o&&i.addEventListener("error",o),t?t.appendChild(i):s?s.appendChild(i):console.error("Did not find a head or body element to append the script")}({src:h,async:!0,onload:function(){var r=window.webPixelsManager.init(d);e(r);var a=window.Shopify.analytics;a.replayQueue.forEach((function(d){var e=d[0],a=d[1],n=d[2];r.publishCustomEvent(e,a,n)})),a.replayQueue=[],a.publish=r.publishCustomEvent,a.visitor=r.visitor},onerror:function(){var e=d.storefrontBaseUrl.replace(/\/$/,""),r="".concat(e,"/.well-known/shopify/monorail/unstable/produce_batch"),n=JSON.stringify({metadata:{event_sent_at_ms:(new Date).getTime()},events:[{schema_id:"web_pixels_manager_load/3.1",payload:{version:a||"latest",bundle_target:l,page_url:self.location.href,status:"failed",surface:d.surface,error_msg:"".concat(h," has failed to load")},metadata:{event_created_at_ms:(new Date).getTime()}}]});try{if(self.navigator.sendBeacon.bind(self.navigator)(r,n))return!0}catch(d){}var o=new XMLHttpRequest;try{return o.open("POST",r,!0),o.setRequestHeader("Content-Type","text/plain"),o.send(n),!0}catch(d){console&&console.warn&&console.warn("[Web Pixels Manager] Got an unhandled error while logging a load error.")}return!1}})})({shopId: 81789813010,storefrontBaseUrl: "https://askphill.com",extensionsBaseUrl: "https://extensions.shopifycdn.com/cdn/shopifycloud/web-pixels-manager",surface: "storefront-renderer",enabledBetaFlags: [],webPixelsConfigList: [{"id":"768934162","configuration":"{\"config\":\"{\\\"pixel_id\\\":\\\"G-9ELQ2XCR8D\\\",\\\"gtag_events\\\":[{\\\"type\\\":\\\"purchase\\\",\\\"action_label\\\":\\\"G-9ELQ2XCR8D\\\"},{\\\"type\\\":\\\"page_view\\\",\\\"action_label\\\":\\\"G-9ELQ2XCR8D\\\"},{\\\"type\\\":\\\"view_item\\\",\\\"action_label\\\":\\\"G-9ELQ2XCR8D\\\"},{\\\"type\\\":\\\"search\\\",\\\"action_label\\\":\\\"G-9ELQ2XCR8D\\\"},{\\\"type\\\":\\\"add_to_cart\\\",\\\"action_label\\\":\\\"G-9ELQ2XCR8D\\\"},{\\\"type\\\":\\\"begin_checkout\\\",\\\"action_label\\\":\\\"G-9ELQ2XCR8D\\\"},{\\\"type\\\":\\\"add_payment_info\\\",\\\"action_label\\\":\\\"G-9ELQ2XCR8D\\\"}],\\\"enable_monitoring_mode\\\":false}\"}","eventPayloadVersion":"v1","runtimeContext":"OPEN","scriptVersion":"afe7c2de16587d6c6689522527d6c67f","type":"APP","apiClientId":1780363,"privacyPurposes":[]},{"id":"shopify-app-pixel","configuration":"{}","eventPayloadVersion":"v1","runtimeContext":"STRICT","scriptVersion":"0220","apiClientId":"shopify-pixel","type":"APP","privacyPurposes":["ANALYTICS","MARKETING"]},{"id":"shopify-custom-pixel","eventPayloadVersion":"v1","runtimeContext":"LAX","scriptVersion":"0220","apiClientId":"shopify-pixel","type":"CUSTOM","privacyPurposes":["ANALYTICS","MARKETING"]}],isMerchantRequest: false,initData: {"shop":{"name":"Ask Phill","paymentSettings":{"currencyCode":"EUR"},"myshopifyDomain":"ask-phill-website.myshopify.com","countryCode":"NL","storefrontUrl":"https:\/\/askphill.com"},"customer":null,"cart":null,"checkout":null,"productVariants":[],"purchasingCompany":null},},function pageEvents(webPixelsManagerAPI) {webPixelsManagerAPI.publish("page_viewed", {});},"https://askphill.com/cdn","1518c2ba4d2b3301a1e3cb6576947ef22edf7bb6","3c762e5aw5b983e43pc2dc4883m545d5a27",);</script> <script>window.ShopifyAnalytics = window.ShopifyAnalytics || {}; window.ShopifyAnalytics.meta = window.ShopifyAnalytics.meta || {}; window.ShopifyAnalytics.meta.currency = 'EUR'; var meta = {"page":{"pageType":"article","resourceType":"article","resourceId":745234858258}}; for (var attr in meta) { window.ShopifyAnalytics.meta[attr] = meta[attr]; }</script> <script>window.ShopifyAnalytics.merchantGoogleAnalytics = function() { }; </script> <script class="analytics">(function () { var customDocumentWrite = function(content) { var jquery = null; if (window.jQuery) { jquery = window.jQuery; } else if (window.Checkout && window.Checkout.$) { jquery = window.Checkout.$; } if (jquery) { jquery('body').append(content); } }; var hasLoggedConversion = function(token) { if (token) { return document.cookie.indexOf('loggedConversion=' + token) !== -1; } return false; } var setCookieIfConversion = function(token) { if (token) { var twoMonthsFromNow = new Date(Date.now()); twoMonthsFromNow.setMonth(twoMonthsFromNow.getMonth() + 2); document.cookie = 'loggedConversion=' + token + '; expires=' + twoMonthsFromNow; } } var trekkie = window.ShopifyAnalytics.lib = window.trekkie = window.trekkie || []; if (trekkie.integrations) { return; } trekkie.methods = [ 'identify', 'page', 'ready', 'track', 'trackForm', 'trackLink' ]; trekkie.factory = function(method) { return function() { var args = Array.prototype.slice.call(arguments); args.unshift(method); trekkie.push(args); return trekkie; }; }; for (var i = 0; i < trekkie.methods.length; i++) { var key = trekkie.methods[i]; trekkie[key] = trekkie.factory(key); } trekkie.load = function(config) { trekkie.config = config || {}; trekkie.config.initialDocumentCookie = document.cookie; var first = document.getElementsByTagName('script')[0]; var script = document.createElement('script'); script.type = 'text/javascript'; script.onerror = function(e) { var scriptFallback = document.createElement('script'); scriptFallback.type = 'text/javascript'; scriptFallback.onerror = function(error) { var Monorail = { produce: function produce(monorailDomain, schemaId, payload) { var currentMs = new Date().getTime(); var event = { schema_id: schemaId, payload: payload, metadata: { event_created_at_ms: currentMs, event_sent_at_ms: currentMs } }; return Monorail.sendRequest("https://" + monorailDomain + "/v1/produce", JSON.stringify(event)); }, sendRequest: function sendRequest(endpointUrl, payload) { // Try the sendBeacon API if (window && window.navigator && typeof window.navigator.sendBeacon === 'function' && typeof window.Blob === 'function' && !Monorail.isIos12()) { var blobData = new window.Blob([payload], { type: 'text/plain' }); if (window.navigator.sendBeacon(endpointUrl, blobData)) { return true; } // sendBeacon was not successful } // XHR beacon var xhr = new XMLHttpRequest(); try { xhr.open('POST', endpointUrl); xhr.setRequestHeader('Content-Type', 'text/plain'); xhr.send(payload); } catch (e) { console.log(e); } return false; }, isIos12: function isIos12() { return window.navigator.userAgent.lastIndexOf('iPhone; CPU iPhone OS 12_') !== -1 || window.navigator.userAgent.lastIndexOf('iPad; CPU OS 12_') !== -1; } }; Monorail.produce('monorail-edge.shopifysvc.com', 'trekkie_storefront_load_errors/1.1', {shop_id: 81789813010, theme_id: 161528414482, app_name: "storefront", context_url: window.location.href, source_url: "//askphill.com/cdn/s/trekkie.storefront.20de3b35f21c3bd6ff73e3f1547eb7d54e6e94e4.min.js"}); }; scriptFallback.async = true; scriptFallback.src = '//askphill.com/cdn/s/trekkie.storefront.20de3b35f21c3bd6ff73e3f1547eb7d54e6e94e4.min.js'; first.parentNode.insertBefore(scriptFallback, first); }; script.async = true; script.src = '//askphill.com/cdn/s/trekkie.storefront.20de3b35f21c3bd6ff73e3f1547eb7d54e6e94e4.min.js'; first.parentNode.insertBefore(script, first); }; trekkie.load( {"Trekkie":{"appName":"storefront","development":false,"defaultAttributes":{"shopId":81789813010,"isMerchantRequest":null,"themeId":161528414482,"themeCityHash":"18409196830476895454","contentLanguage":"en","currency":"EUR"},"isServerSideCookieWritingEnabled":true,"monorailRegion":"shop_domain"},"Session Attribution":{},"S2S":{"facebookCapiEnabled":false,"source":"trekkie-storefront-renderer","apiClientId":580111}} ); var loaded = false; trekkie.ready(function() { if (loaded) return; loaded = true; window.ShopifyAnalytics.lib = window.trekkie; var originalDocumentWrite = document.write; document.write = customDocumentWrite; try { window.ShopifyAnalytics.merchantGoogleAnalytics.call(this); } catch(error) {}; document.write = originalDocumentWrite; window.ShopifyAnalytics.lib.page(null,{"pageType":"article","resourceType":"article","resourceId":745234858258}); var match = window.location.pathname.match(/checkouts\/(.+)\/(thank_you|post_purchase)/) var token = match? match[1]: undefined; if (!hasLoggedConversion(token)) { setCookieIfConversion(token); } }); var eventsListenerScript = document.createElement('script'); eventsListenerScript.async = true; eventsListenerScript.src = "//askphill.com/cdn/shopifycloud/shopify/assets/shop_events_listener-61fa9e0a912c675e178777d2b27f6cbd482f8912a6b0aa31fa3515985a8cd626.js"; document.getElementsByTagName('head')[0].appendChild(eventsListenerScript); })();</script> <script class="boomerang"> (function () { window.BOOMR = window.BOOMR || {}; window.BOOMR.themeName = "Starter"; window.BOOMR.themeVersion = "1.0.0"; window.BOOMR.shopId = 81789813010; window.BOOMR.themeId = 161528414482; })();</script> <script defer src="https://askphill.com/cdn/shopifycloud/perf-kit/shopify-perf-kit-1.0.2.min.js" data-application="storefront-renderer" data-shop-id="81789813010" data-render-region="gcp-asia-southeast1" data-page-type="article" data-theme-instance-id="161528414482" data-monorail-region="shop_domain" data-resource-timing-sampling-rate="10" ></script> </head> <body class="group/body pointer-events-auto relative w-full has-[bouncy-popup[data-active]]:w-[calc(100vw-var(--scrollbar-width))] has-[bouncy-popup[data-active]]:overflow-hidden data-[intro-playing]:w-[calc(100vw-var(--scrollbar-width))] data-[intro-playing]:overflow-hidden" >  <noscript ><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-MJ58669" height="0" width="0" style="display:none;visibility:hidden" ></iframe ></noscript>  <a class="visually-hidden skip-to-content-link" href="#MainContent"> Skip to content </a> <page-transition class="group/page isolate block [--transition-color:var(--tw-color-red)] data-[intro]:bg-red" >  <div id="shopify-section-sections--21309433905426__ae87584a-196c-4a26-8249-24e7c4e0797f" class="shopify-section shopify-section-group-header-group"><header-logo data-target="page-transition.logo" class="pointer-events-none absolute left-0 right-0 top-10 z-30 flex justify-center text-[--color] transition-colors duration-300 group-data-[active]/page:fixed group-data-[intro-loading]/body:opacity-0 group-data-[intro-playing]/body:opacity-0" style="--color: var(--tw-color-black) " > <bouncy-link class="block"> <a href="/" class="pointer-events-auto block" > <svg class="w-20" preserveAspectRatio="xMidYMid meet" viewBox="0 0 77 21" fill="none" xmlns="http://www.w3.org/2000/svg" > <g clip-path="url(#clip0_2046_2633)"> <path d="M5.77975 10.7605V3.77386C5.77975 2.95229 5.38683 2.54485 4.60099 2.54485H3.86584C3.08 2.54485 2.68708 2.95229 2.68708 3.77386V10.7605H5.77975ZM2.69342 21H0V3.60019C0 1.20229 1.07103 0 3.21942 0H5.24741C7.3958 0 8.46683 1.20229 8.46683 3.60019V21H5.77975V13.3053H2.69342V21Z" fill="currentColor"/> <path d="M16.0217 5.64408V3.80057C16.0217 2.96565 15.6288 2.54485 14.8429 2.54485H14.4246C13.6578 2.54485 13.2776 2.96565 13.2776 3.80057V7.28053C13.2776 7.67462 13.3536 7.93511 13.4994 8.0687C13.7275 8.2624 13.9747 8.43607 14.2282 8.59637L16.7822 10.0324C17.1941 10.2595 17.587 10.5267 17.9609 10.8206C18.2018 10.9943 18.3919 11.2214 18.5186 11.4952C18.6517 11.749 18.7151 12.25 18.7151 12.9847V17.4532C18.7151 19.8111 17.6314 20.9933 15.464 20.9933H13.8036C11.6552 20.9933 10.5841 19.7042 10.5841 17.1326V16.084H13.2712V17.2261C13.2712 18.0477 13.6705 18.4552 14.4753 18.4552H14.957C15.6668 18.4552 16.0217 18.0477 16.0217 17.2261V13.6594C16.0217 13.2719 15.9456 13.0048 15.7935 12.8712C15.5654 12.6775 15.3182 12.4971 15.0647 12.3435L12.5044 10.854C12.0734 10.6269 11.6615 10.3664 11.2686 10.0658C11.0214 9.84542 10.844 9.57156 10.7362 9.24427C10.6158 8.80343 10.5588 8.35592 10.5778 7.90172V3.60019C10.5778 1.20229 11.6488 0 13.7972 0H15.483C17.6314 0 18.7024 1.20229 18.7024 3.60019V5.65076H16.0153L16.0217 5.64408Z" fill="currentColor"/> <path d="M29.8685 21H27.1751L23.8099 10.7338V10.5668L26.611 0H29.0826L26.2498 10.4399L29.8685 21ZM23.6641 21H20.9707V0H23.6641V21Z" fill="currentColor"/> <path d="M38.6016 10.8473H40.3127C41.0225 10.8473 41.3774 10.4399 41.3774 9.61832V3.77386C41.3774 2.95229 40.9782 2.54485 40.1733 2.54485H38.6016V10.8473ZM35.9082 0H40.8197C42.9871 0 44.0772 1.20229 44.0772 3.60019V9.82538C44.0772 12.2032 43.0061 13.3922 40.8578 13.3922H38.608V21H35.9145V0H35.9082Z" fill="currentColor"/> <path d="M52.2145 21V11.4618H48.9063V21H46.2129V0H48.9063V8.91699H52.2145V0H54.9079V21H52.2145Z" fill="currentColor"/> <path d="M60.1426 0H57.4492V21H60.1426V0Z" fill="currentColor"/> <path d="M69.0532 21H62.6523V0H65.3458V18.4618H69.0532V21Z" fill="currentColor"/> <path d="M77.0004 21H70.5996V0H73.293V18.4618H77.0004V21Z" fill="currentColor"/> </g> </svg> <span class="visually-hidden visually-hidden--inline">Ask Phill</span> </a></bouncy-link > </header-logo> <header-menu class="pointer-events-none fixed bottom-0 isolate z-30 flex w-full items-end justify-center pb-6 text-[--accent] transition-transform duration-300 ease-in-out [--active-circle-x-add:45px] [--button-height:52px] [--button-width:134px] [--circle-size:43px] [--menu-width:170px] [transform:translate3d(0,0,0)] data-[footer-menu-visible]:translate-y-full group-data-[intro-hide-menu]/body:translate-y-full group-data-[intro-loading]/body:pr-[--scrollbar-width] group-data-[intro-playing]/body:pr-[--scrollbar-width] lg:pb-12 lg:[--active-circle-x-add:75px] lg:[--button-height:83px] lg:[--button-width:226px] lg:[--circle-size:72px] lg:[--menu-width:245px]" style=" --accent: #b0c7d8; --color: #516b89; " > <button data-target="header-menu.button" type="button" class="pointer-events-auto relative z-10 flex h-[--button-height] w-[--button-width] items-center rounded-full bg-[--color] p-[4px] transition-colors duration-300 lg:p-[5px]" > <span data-target="header-menu.button-shadow" class="absolute inset-0 block rounded-[inherit] shadow-[0px_0px_0px_0px_rgba(0,_0,_0,_0.10),_4px_2px_9px_0px_rgba(0,_0,_0,_0.10),_14px_10px_17px_0px_rgba(0,_0,_0,_0.09)]" ></span> <div data-target="header-menu.circle" aria-hidden class="relative grid aspect-square size-[--circle-size] shrink-0 grid-cols-[auto,auto,auto] rounded-full bg-[--accent] transition-colors duration-300" > <svg class="absolute size-[18px] place-self-center text-[--color] transition-colors duration-300 lg:size-[25px]" aspectRatio="xMidYMid meet" width="24" height="24" viewBox="0 0 24 24" fill="none" xmlns="http://www.w3.org/2000/svg" > <path d="M0 8H24M0 17H24" stroke="currentColor" stroke-width="3.5"/> </svg> </div> <div class="w-full pr-[6px] text-[19px] font-bold leading-none tracking-[-0.01em] lg:pr-[12px] lg:text-[35px]"> <span data-target="header-menu.label" class="block">Menu</span> </div> </button> <nav data-target="header-menu.menu" class="pointer-events-none absolute h-[--button-height] w-[--menu-width] overflow-hidden rounded-[24px] bg-[--color] text-[24px] font-bold leading-none tracking-[-0.04em] text-[--accent] opacity-0 shadow-[0px_0px_0px_0px_rgba(0,_0,_0,_0.10),_4px_2px_9px_0px_rgba(0,_0,_0,_0.10),_14px_10px_17px_0px_rgba(0,_0,_0,_0.09)] lg:rounded-[42px] lg:text-[34px]" > <div data-target="header-menu.nav" class="flex flex-col-reverse items-center py-[14px] text-center lg:py-[17px]" ><a href="/" class="group/link z-10 flex w-full items-center justify-center py-[13px] transition-colors duration-200 data-[active]:text-[--color] lg:py-[16px]" data-target="header-menu.link" > Home</a><a href="/blogs/cases" class="group/link z-10 flex w-full items-center justify-center py-[13px] transition-colors duration-200 data-[active]:text-[--color] lg:py-[16px]" data-target="header-menu.link" > Our Work</a><a href="/pages/services" class="group/link z-10 flex w-full items-center justify-center py-[13px] transition-colors duration-200 data-[active]:text-[--color] lg:py-[16px]" data-target="header-menu.link" > Expertise</a><a href="/pages/about" class="group/link z-10 flex w-full items-center justify-center py-[13px] transition-colors duration-200 data-[active]:text-[--color] lg:py-[16px]" data-target="header-menu.link" > About</a><a href="/blogs/blog" class="group/link z-10 flex w-full items-center justify-center py-[13px] transition-colors duration-200 data-[active]:text-[--color] lg:py-[16px]" data-target="header-menu.link" data-active > Blog</a><a href="/pages/contact" class="group/link z-10 flex w-full items-center justify-center py-[13px] transition-colors duration-200 data-[active]:text-[--color] lg:py-[16px]" data-target="header-menu.link" > Contact</a><span data-target="header-menu.link-cursor" aria-hidden class="absolute bottom-[14px] block w-[calc(100%-20px)] rounded-full bg-[--accent] py-[13px] lg:bottom-[17px] lg:w-[calc(100%-32px)] lg:py-[16px]" > </span > </div> </nav> </header-menu> </div>  <div data-taxi data-target="page-transition.intro-content" class="origin-top group-data-[intro-loading]/body:opacity-0" > <div data-taxi-view class="group/view relative max-w-full origin-center data-[active]/view:fixed data-[active]/view:inset-0 data-[active]/view:z-10" data-primary-color="#b0c7d8" data-secondary-color="#516b89" data-header-color="var(--tw-color-black) " > <div class="relative bg-white group-data-[active]/view:absolute group-data-[active]/view:size-[calc(100vmax-var(--scrollbar-width))] group-data-[active]/view:overflow-clip group-data-[active]/view:[clip-path:url(#page-transition-clip-path)]"> <div> <main id="MainContent" class=" shadow-none focus:outline-none " role="main" tabindex="-1" > <div id="shopify-section-template--23084231754002__article_NnnJEd" class="shopify-section"><table-of-contents class="relative block space-y-16 lg:container lg:space-y-48 pt-24 lg:pt-44 pb-16 lg:pb-36 lg:grid lg:grid-cols-[20%_minmax(0,_1fr)] 3xl:grid-cols-[25%_minmax(0,_1fr)] lg:gap-x-6" style="--color: #516b89;" > <header class="flex flex-col gap-8 px-content text-center lg:px-0 lg:text-left lg:grid lg:grid-cols-[20%_minmax(0,_1fr)] 3xl:grid-cols-[25%_minmax(0,_1fr)] lg:gap-6 lg:col-span-full" > <p class="text-h4 block !leading-[.975] text-black/50 lg:pr-12"> First-party data </p> <h1 class="text-h1 lg:-mt-[0.095em]">The key to thriving amidst privacy regulations</h1> </header> <nav class="text-label mt-12 hidden pl-4 lg:row-span-32 lg:mt-28 lg:block lg:pl-0 lg:pr-12"> <ol class="space-y-1.5 text-[3.5vw] sm:space-y-1 sm:text-[length:unset] lg:sticky lg:top-14"> <li> <bouncy-link> <a data-target="table-of-contents.link" data-active style=" --color: #516b89; --color-active: #b0c7d8; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#introduction"> <span class="w-[2ch] text-[--c]" >01</span> <span>Introduction</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #516b89; --color-active: #b0c7d8; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#the-evolution-of-privacy-regulations"> <span class="w-[2ch] text-[--c]" >02</span> <span>The evolution of privacy regulations</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #516b89; --color-active: #b0c7d8; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#why-first-party-data-matters"> <span class="w-[2ch] text-[--c]" >03</span> <span>Why first-party data matters</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #516b89; --color-active: #b0c7d8; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#strategies-for-collecting-first-party-data"> <span class="w-[2ch] text-[--c]" >04</span> <span>Strategies for collecting first-party data</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #516b89; --color-active: #b0c7d8; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#leveraging-first-party-data-in-marketing"> <span class="w-[2ch] text-[--c]" >05</span> <span>Leveraging first-party data in Marketing</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #516b89; --color-active: #b0c7d8; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#conclusion"> <span class="w-[2ch] text-[--c]" >06</span> <span>Conclusion</span> </a> </bouncy-link> </li> </ol> </nav> <div class="mt-12 lg:mt-28 lg:col-start-2 "> <figure> <responsive-media data-visible class="block aspect-square w-full rounded-lg before:bg-[--color] lg:aspect-[1.3]" > <img src="//askphill.com/cdn/shop/articles/Website_Desktop_1.jpg?v=1720646303&width=2560" alt="First party data: your key to thriving amidst privacy regulations | Vervaunt" srcset="//askphill.com/cdn/shop/articles/Website_Desktop_1.jpg?v=1720646303&width=352 352w, //askphill.com/cdn/shop/articles/Website_Desktop_1.jpg?v=1720646303&width=832 832w, //askphill.com/cdn/shop/articles/Website_Desktop_1.jpg?v=1720646303&width=1200 1200w, //askphill.com/cdn/shop/articles/Website_Desktop_1.jpg?v=1720646303&width=1920 1920w, //askphill.com/cdn/shop/articles/Website_Desktop_1.jpg?v=1720646303&width=2560 2560w" width="2560" height="1958"> </responsive-media><figcaption class="text-label pl-4 text-left lg:pl-0"></figcaption></figure> </div> <nav class="text-label mt-12 pl-4 lg:row-span-32 lg:mt-36 lg:hidden lg:pl-0"> <ol class="space-y-1.5 text-[3.5vw] sm:space-y-1 sm:text-[length:unset] lg:sticky lg:top-14"> <li> <bouncy-link> <a data-target="table-of-contents.link" data-active style=" --color: #516b89; --color-active: #b0c7d8; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#introduction"> <span class="w-[2ch] text-[--c]" >01</span> <span>Introduction</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #516b89; --color-active: #b0c7d8; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#the-evolution-of-privacy-regulations"> <span class="w-[2ch] text-[--c]" >02</span> <span>The evolution of privacy regulations</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #516b89; --color-active: #b0c7d8; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#why-first-party-data-matters"> <span class="w-[2ch] text-[--c]" >03</span> <span>Why first-party data matters</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #516b89; --color-active: #b0c7d8; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#strategies-for-collecting-first-party-data"> <span class="w-[2ch] text-[--c]" >04</span> <span>Strategies for collecting first-party data</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #516b89; --color-active: #b0c7d8; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#leveraging-first-party-data-in-marketing"> <span class="w-[2ch] text-[--c]" >05</span> <span>Leveraging first-party data in Marketing</span> </a> </bouncy-link> </li> <li> <bouncy-link> <a data-target="table-of-contents.link" style=" --color: #516b89; --color-active: #b0c7d8; " class="inline-flex space-x-3 [--c:--color] lg:space-x-5 lg:data-[active]:[--c:--color-active]" href="#conclusion"> <span class="w-[2ch] text-[--c]" >06</span> <span>Conclusion</span> </a> </bouncy-link> </li> </ol> </nav> <div data-target="table-of-contents.section" id="introduction" class="container relative flex scroll-my-8 flex-col lg:scroll-my-12 col-start-2" ><div class="lg:grid lg:grid-cols-[minmax(0,_1fr)_calc((100vw-var(--content-spacing)*2)/2)]"> <div class="lg:col-start-2"> <div class="mb-5 flex flex-col gap-5 lg:gap-8"><p class="button inline-flex items-center space-x-2 bg-[--color] py-2 pr-7 text-white lg:space-x-3 pl-2 " ><responsive-media data-visible class="aspect-square w-full max-w-[2.75rem] rounded-full lg:max-w-[5.625rem]" > <img src="//askphill.com/cdn/shop/files/alexine-maurin-team-member-ask-phill-marketing.png?v=1710513226&width=360" alt="" srcset="//askphill.com/cdn/shop/files/alexine-maurin-team-member-ask-phill-marketing.png?v=1710513226&width=352 352w, //askphill.com/cdn/shop/files/alexine-maurin-team-member-ask-phill-marketing.png?v=1710513226&width=360 360w" width="360" height="240"> </responsive-media><span class="text-h3">Alexine Maurin</span> </p><div class="text-small flex space-x-2 lg:space-x-5"><span>5 minute read</span><span>10 Jul 2024</span> </div> </div></div> </div><div class="grid grid-cols-[25%,1fr] lg:grid lg:grid-cols-[1fr_calc((100vw-var(--content-spacing)*2)/2)]"><div class="richtext leading-normal [&_h3]:text-h5 [&_ul]:lg:list-outside [&_ul]:lg:pl-[3.5em] col-span-2 lg:col-span-1 lg:col-start-2"><p>With privacy regulations tightening and third-party cookies disappearing, many ecommerce brands are struggling to maintain customer insights and personalized marketing. This shift is creating a significant challenge: how can you stay compliant while still understanding your customers and delivering personalized experiences?</p><p>Recently, we had the privilege of receiving a masterclass focused on first-party data, conducted by experts from Vervaunt. At Ask Phill, we’re passionate about helping brands not just keep up but lead. That’s why we’re spotlighting Vervaunt’s insights to inspire you to elevate your ecommerce strategy. <a href="https://vervaunt.com/"><span style="text-decoration:underline">Vervaunt</span></a>, a pioneering agency in ecommerce strategy and digital marketing, shared invaluable knowledge. We’ve compiled a comprehensive rundown of what we believe is crucial for your success.</p></div> </div></div> <div data-target="table-of-contents.section" id="the-evolution-of-privacy-regulations" class="container relative flex scroll-my-8 flex-col lg:scroll-my-12 col-start-2" ><div class="lg:grid lg:grid-cols-[minmax(0,_1fr)_calc((100vw-var(--content-spacing)*2)/2)]"> <div class="lg:col-start-2"><h2 class=" text-h1 lg:text-h3 mb-10 lg:mb-12 lg:-mt-[0.095em] " > The evolution of privacy regulations </h2> </div> </div><div class="grid grid-cols-[25%,1fr] lg:grid lg:grid-cols-[1fr_calc((100vw-var(--content-spacing)*2)/2)]"><div class="richtext leading-normal [&_h3]:text-h5 [&_ul]:lg:list-outside [&_ul]:lg:pl-[3.5em] col-span-2 lg:col-span-1 lg:col-start-2"><p>Since 2017, when Apple introduced restrictions on third-party cookie tracking through Intelligent Tracking Prevention (ITP), the privacy landscape has evolved significantly. It began with GDPR in Europe, setting the gold standard for data protection. The following year, California introduced CCPA, emphasizing consumer rights and data transparency. By 2020, major browsers like Chrome and Safari started phasing out third-party cookies, pushing us toward a privacy-centric web. Apple’s 2021 iOS 14 update brought App Tracking Transparency (ATT), requiring apps to get user consent for data tracking.</p><p>These shifts mean brands must now lean heavily into first-party data to stay compliant while still gaining valuable customer insights. </p><p>Here’s a timeline of key events influencing the need for first-party data:</p><ul><li><strong>2017</strong>: Apple introduces restrictions on third-party cookies with ITP.</li><li><strong>2018-2019:</strong> GDPR and CCPA come into effect, setting new standards for data privacy.</li><li><strong>2020</strong>: Major browsers begin phasing out third-party cookies.</li><li><strong>2021</strong>: Apple’s iOS 14 update with ATT disrupts performance marketing.</li><li><strong>2024:</strong> DMA mandates consent mode and consent banners, with the depreciation of third-party cookies in Chrome on the horizon.</li></ul></div> </div></div> <div data-target="table-of-contents.section" id="why-first-party-data-matters" class="container relative flex scroll-my-8 flex-col lg:scroll-my-12 col-start-2" ><div class="lg:grid lg:grid-cols-[minmax(0,_1fr)_calc((100vw-var(--content-spacing)*2)/2)]"> <div class="lg:col-start-2"><h2 class=" text-h1 lg:text-h3 mb-10 lg:mb-12 lg:-mt-[0.095em] " > Why first-party data matters </h2> </div> </div><div class="grid grid-cols-[25%,1fr] lg:grid lg:grid-cols-[1fr_calc((100vw-var(--content-spacing)*2)/2)]"><div class="richtext leading-normal [&_h3]:text-h5 [&_ul]:lg:list-outside [&_ul]:lg:pl-[3.5em] col-span-2 lg:col-span-1 lg:col-start-2"><p>Consumers are more privacy-conscious than ever, with <a href="https://madebyextreme.com/insights/the-ultimate-guide-to-privacy-and-tracking"><span style="text-decoration:underline">48% stopping purchases due to privacy concerns.</span></a> First-party data, the information a company collects directly from its customers—including website analytics, purchase history, customer feedback, and interactions via email or social media—offers a privacy-centric solution. This data, collected with consent, provides transparency and control, ensuring a higher quality and accuracy as it directly reflects user interactions and preferences.</p><p>In the privacy-focused digital age, first-party data is essential. It aligns perfectly with current regulations, minimizing risks and ensuring compliance. By leveraging this data, brands can create highly tailored customer experiences based on real interactions, offering deep, actionable insights into customer behavior and preferences. This approach not only adheres to privacy laws but also builds stronger, trust-based relationships with customers, crucial in today’s market.</p></div> </div></div> <div data-target="table-of-contents.section" id="strategies-for-collecting-first-party-data" class="container relative flex scroll-my-8 flex-col lg:scroll-my-12 col-start-2" ><div class="lg:grid lg:grid-cols-[minmax(0,_1fr)_calc((100vw-var(--content-spacing)*2)/2)]"> <div class="lg:col-start-2"><h2 class=" text-h1 lg:text-h3 mb-10 lg:mb-12 lg:-mt-[0.095em] " > Strategies for collecting first-party data </h2> </div> </div><div class="grid grid-cols-[25%,1fr] lg:grid lg:grid-cols-[1fr_calc((100vw-var(--content-spacing)*2)/2)]"><div class="richtext leading-normal [&_h3]:text-h5 [&_ul]:lg:list-outside [&_ul]:lg:pl-[3.5em] col-span-2 lg:col-span-1 lg:col-start-2"><p>Collecting first-party data effectively is crucial for building a robust data strategy. Here are some practical tips and real-world examples to help you get started:</p><h2><strong>1. Membership propositions </strong></h2><p>Membership propositions involve offering customers exclusive benefits and services in exchange for signing up and providing their information. This approach not only offers service benefits but also ensures that customers are more engaged each time they visit the site. For instance:</p><ul><li><a href="https://www.salomon.com/fr-fr"><span style="text-decoration:underline">Salomon</span></a> has effectively utilized membership propositions by offering perks such as free shipping and faster checkout through their “S Plus” membership. They promote these benefits right from the landing page to the checkout process, continuously engaging customers to sign up and log in. <br/></li></ul></div> </div></div> <div class="flex flex-col lg:ml-auto lg:w-[90%] col-start-2" > <div class="w-full bg-[--color] px-7 py-12 lg:rounded-3xl lg:p-20" > <responsive-media class="block aspect-video w-full overflow-hidden rounded-xl"><img src="//askphill.com/cdn/shop/files/salomon-example-first-party-data.jpg?v=1720647924&width=1024" alt="" srcset="//askphill.com/cdn/shop/files/salomon-example-first-party-data.jpg?v=1720647924&width=352 352w, //askphill.com/cdn/shop/files/salomon-example-first-party-data.jpg?v=1720647924&width=832 832w, //askphill.com/cdn/shop/files/salomon-example-first-party-data.jpg?v=1720647924&width=1024 1024w" width="1024" height="576"> <img src="//askphill.com/cdn/shop/files/salomon-example-first-party-data.jpg?v=1720647924&width=2560" alt="" srcset="//askphill.com/cdn/shop/files/salomon-example-first-party-data.jpg?v=1720647924&width=352 352w, //askphill.com/cdn/shop/files/salomon-example-first-party-data.jpg?v=1720647924&width=832 832w, //askphill.com/cdn/shop/files/salomon-example-first-party-data.jpg?v=1720647924&width=1200 1200w, //askphill.com/cdn/shop/files/salomon-example-first-party-data.jpg?v=1720647924&width=1920 1920w, //askphill.com/cdn/shop/files/salomon-example-first-party-data.jpg?v=1720647924&width=2560 2560w" width="2560" height="1440" loading="lazy"> </responsive-media> </div></div> <div data-target="table-of-contents.section" id="" class="container relative flex scroll-my-8 flex-col lg:scroll-my-12 col-start-2" ><div class="grid grid-cols-[25%,1fr] lg:grid lg:grid-cols-[1fr_calc((100vw-var(--content-spacing)*2)/2)]"><div class="richtext leading-normal [&_h3]:text-h5 [&_ul]:lg:list-outside [&_ul]:lg:pl-[3.5em] col-span-2 lg:col-span-1 lg:col-start-2"><ul><li><a href="https://www.jlindeberg.com/fr-fr"><span style="text-decoration:underline">J Lindeberg </span></a>takes this further with a highly intentional sign-up process. Benefits are clearly listed on their sign-up page, including discounts, free shipping, and early access to sales, which has significantly increased their customer sign-ups. Furthermore, during account registration, customers can specify their interests and preferences, enriching the CRM with valuable data that shapes future communications and offers.</li></ul></div> </div></div> <div class="flex flex-col lg:ml-auto lg:w-[90%] col-start-2" > <div class="w-full bg-[--color] px-7 py-12 lg:rounded-3xl lg:p-20" > <responsive-media class="block aspect-video w-full overflow-hidden rounded-xl"><img src="//askphill.com/cdn/shop/files/Jlindbgerg-example-3.jpg?v=1720648092&width=1024" alt="" srcset="//askphill.com/cdn/shop/files/Jlindbgerg-example-3.jpg?v=1720648092&width=352 352w, //askphill.com/cdn/shop/files/Jlindbgerg-example-3.jpg?v=1720648092&width=832 832w, //askphill.com/cdn/shop/files/Jlindbgerg-example-3.jpg?v=1720648092&width=1024 1024w" width="1024" height="576"> <img src="//askphill.com/cdn/shop/files/Jlindbgerg-example-3.jpg?v=1720648092&width=2560" alt="" srcset="//askphill.com/cdn/shop/files/Jlindbgerg-example-3.jpg?v=1720648092&width=352 352w, //askphill.com/cdn/shop/files/Jlindbgerg-example-3.jpg?v=1720648092&width=832 832w, //askphill.com/cdn/shop/files/Jlindbgerg-example-3.jpg?v=1720648092&width=1200 1200w, //askphill.com/cdn/shop/files/Jlindbgerg-example-3.jpg?v=1720648092&width=1920 1920w, //askphill.com/cdn/shop/files/Jlindbgerg-example-3.jpg?v=1720648092&width=2560 2560w" width="2560" height="1440" loading="lazy"> </responsive-media> </div></div> <div data-target="table-of-contents.section" id="" class="container relative flex scroll-my-8 flex-col lg:scroll-my-12 col-start-2" ><div class="grid grid-cols-[25%,1fr] lg:grid lg:grid-cols-[1fr_calc((100vw-var(--content-spacing)*2)/2)]"><div class="richtext leading-normal [&_h3]:text-h5 [&_ul]:lg:list-outside [&_ul]:lg:pl-[3.5em] col-span-2 lg:col-span-1 lg:col-start-2"><ul><li><a href="https://www.nike.com/nl/en/"><span style="text-decoration:underline">Nike</span></a> utilizes a members-only catalog to create a unique value proposition, encouraging customers to sign up for exclusive access to special product releases. This exclusivity not only boosts sign-ups but also collects precise data on customer preferences and purchase behaviors.</li></ul></div> </div></div> <div class="flex flex-col lg:ml-auto lg:w-[90%] col-start-2" > <div class="w-full bg-[--color] px-7 py-12 lg:rounded-3xl lg:p-20" > <responsive-media class="block aspect-video w-full overflow-hidden rounded-xl"><img src="//askphill.com/cdn/shop/files/nike-example-1.jpg?v=1720648262&width=1024" alt="" srcset="//askphill.com/cdn/shop/files/nike-example-1.jpg?v=1720648262&width=352 352w, //askphill.com/cdn/shop/files/nike-example-1.jpg?v=1720648262&width=832 832w, //askphill.com/cdn/shop/files/nike-example-1.jpg?v=1720648262&width=1024 1024w" width="1024" height="576"> <img src="//askphill.com/cdn/shop/files/nike-example-1.jpg?v=1720648262&width=2560" alt="" srcset="//askphill.com/cdn/shop/files/nike-example-1.jpg?v=1720648262&width=352 352w, //askphill.com/cdn/shop/files/nike-example-1.jpg?v=1720648262&width=832 832w, //askphill.com/cdn/shop/files/nike-example-1.jpg?v=1720648262&width=1200 1200w, //askphill.com/cdn/shop/files/nike-example-1.jpg?v=1720648262&width=1920 1920w, //askphill.com/cdn/shop/files/nike-example-1.jpg?v=1720648262&width=2560 2560w" width="2560" height="1440" loading="lazy"> </responsive-media> </div></div> <div data-target="table-of-contents.section" id="" class="container relative flex scroll-my-8 flex-col lg:scroll-my-12 col-start-2" ><div class="grid grid-cols-[25%,1fr] lg:grid lg:grid-cols-[1fr_calc((100vw-var(--content-spacing)*2)/2)]"><div class="richtext leading-normal [&_h3]:text-h5 [&_ul]:lg:list-outside [&_ul]:lg:pl-[3.5em] col-span-2 lg:col-span-1 lg:col-start-2"><h2><strong>2. Surface options and rich data capture</strong></h2><p>Bethan Rainford, General Manager at Vervaunt, emphasized the importance of surface options on websites to enhance data collection. Surface options refer to interactive elements on a website that engage users and encourage them to provide information. These options can include tools, quizzes, or customization features that help personalize the user experience while collecting valuable data.</p><ul><li> <strong>Salomon</strong> enhances customer interaction and data collection with its “find the perfect shoe” feature. This tool aids customers in selecting shoes based on their activities and preferences, providing Salomon with valuable data on customer needs and trends.</li></ul></div> </div></div> <div class="flex flex-col lg:ml-auto lg:w-[90%] col-start-2" > <div class="w-full bg-[--color] px-7 py-12 lg:rounded-3xl lg:p-20" > <responsive-media class="block aspect-video w-full overflow-hidden rounded-xl"><img src="//askphill.com/cdn/shop/files/salomon-example-3.jpg?v=1720648529&width=1024" alt="" srcset="//askphill.com/cdn/shop/files/salomon-example-3.jpg?v=1720648529&width=352 352w, //askphill.com/cdn/shop/files/salomon-example-3.jpg?v=1720648529&width=832 832w, //askphill.com/cdn/shop/files/salomon-example-3.jpg?v=1720648529&width=1024 1024w" width="1024" height="576"> <img src="//askphill.com/cdn/shop/files/salomon-example-3.jpg?v=1720648529&width=2560" alt="" srcset="//askphill.com/cdn/shop/files/salomon-example-3.jpg?v=1720648529&width=352 352w, //askphill.com/cdn/shop/files/salomon-example-3.jpg?v=1720648529&width=832 832w, //askphill.com/cdn/shop/files/salomon-example-3.jpg?v=1720648529&width=1200 1200w, //askphill.com/cdn/shop/files/salomon-example-3.jpg?v=1720648529&width=1920 1920w, //askphill.com/cdn/shop/files/salomon-example-3.jpg?v=1720648529&width=2560 2560w" width="2560" height="1440" loading="lazy"> </responsive-media> </div></div> <div data-target="table-of-contents.section" id="" class="container relative flex scroll-my-8 flex-col lg:scroll-my-12 col-start-2" ><div class="grid grid-cols-[25%,1fr] lg:grid lg:grid-cols-[1fr_calc((100vw-var(--content-spacing)*2)/2)]"><div class="richtext leading-normal [&_h3]:text-h5 [&_ul]:lg:list-outside [&_ul]:lg:pl-[3.5em] col-span-2 lg:col-span-1 lg:col-start-2"><h2><strong>3. Post-purchase surveys and customer preferences</strong></h2><p>Capturing first-party data after a purchase is crucial for enhancing customer engagement and personalization across various sectors.</p><ul><li><a href="https://www.interiordefine.com/"><span style="text-decoration:underline">Interior Define</span></a> effectively utilizes this strategy by incorporating design preference queries into their swatch ordering process. As customers select a swatch—a fundamental step in buying furniture—they are asked to specify their design style preference. Interior Define then uses this information to tailor the website experience and communications according to their preferences, ensuring personalized interactions and product recommendations.</li><li>Census by <a href="https://vervaunt.com/labs"><span style="text-decoration:underline">Vervaunt Labs</span></a>: Vervaunt has developed a Shopify post-purchase survey app called <a href="https://apps.shopify.com/vervaunt-labs-surveys"><span style="text-decoration:underline">Census</span></a>. This app helps you gather actionable insights and valuable first-party data using personalized, rule-based surveys. Census provides insights into crucial areas like attribution, satisfaction, brand sentiment, onsite experiences, and even bugs. You can design rule-based questions segmented by device, shipping address, cart items, product type, and more. The AI-powered dashboard then processes all this qualitative customer data and feedback, offering AI-generated recommendations, analysis, and scoring. For example, some of their clients discovered through these surveys that gifting was a significant reason customers visited their site. This insight allowed them to adjust their strategy and messaging to emphasize gifting. Census is an excellent tool for effectively leveraging qualitative data directly from your customers.</li></ul></div> </div></div> <div class="flex flex-col lg:ml-auto lg:w-[90%] col-start-2" > <div class="w-full bg-[--color] px-7 py-12 lg:rounded-3xl lg:p-20" > <responsive-media class="block aspect-video w-full overflow-hidden rounded-xl"><img src="//askphill.com/cdn/shop/files/interior-define-example-1.jpg?v=1720648948&width=1024" alt="" srcset="//askphill.com/cdn/shop/files/interior-define-example-1.jpg?v=1720648948&width=352 352w, //askphill.com/cdn/shop/files/interior-define-example-1.jpg?v=1720648948&width=832 832w, //askphill.com/cdn/shop/files/interior-define-example-1.jpg?v=1720648948&width=1024 1024w" width="1024" height="576"> <img src="//askphill.com/cdn/shop/files/interior-define-example-1.jpg?v=1720648948&width=2560" alt="" srcset="//askphill.com/cdn/shop/files/interior-define-example-1.jpg?v=1720648948&width=352 352w, //askphill.com/cdn/shop/files/interior-define-example-1.jpg?v=1720648948&width=832 832w, //askphill.com/cdn/shop/files/interior-define-example-1.jpg?v=1720648948&width=1200 1200w, //askphill.com/cdn/shop/files/interior-define-example-1.jpg?v=1720648948&width=1920 1920w, //askphill.com/cdn/shop/files/interior-define-example-1.jpg?v=1720648948&width=2560 2560w" width="2560" height="1440" loading="lazy"> </responsive-media> </div></div> <div data-target="table-of-contents.section" id="leveraging-first-party-data-in-marketing" class="container relative flex scroll-my-8 flex-col lg:scroll-my-12 col-start-2" ><div class="lg:grid lg:grid-cols-[minmax(0,_1fr)_calc((100vw-var(--content-spacing)*2)/2)]"> <div class="lg:col-start-2"><h2 class=" text-h1 lg:text-h3 mb-10 lg:mb-12 lg:-mt-[0.095em] " > Leveraging first-party data in Marketing </h2> </div> </div><div class="grid grid-cols-[25%,1fr] lg:grid lg:grid-cols-[1fr_calc((100vw-var(--content-spacing)*2)/2)]"><div class="richtext leading-normal [&_h3]:text-h5 [&_ul]:lg:list-outside [&_ul]:lg:pl-[3.5em] col-span-2 lg:col-span-1 lg:col-start-2"><p>As we delve deeper into the application of first-party data, it’s crucial to focus on how this data can drive performance marketing efforts more efficiently. Vervaunt’s masterclass shed light on three key strategies:</p><h3><strong>1. Machine learning and value-based bidding: </strong></h3><p>The shift towards machine learning in advertising allows brands to use first-party data to optimize bidding strategies and ad placements. By feeding detailed data about customers’ behaviors, preferences, and profitability into machine learning algorithms, brands can ensure more efficient ad spend. For instance, using data on return rates, purchase history, and customer lifetime value (LTV) helps adjust bids to target users most likely to convert at a higher profit margin.</p><h3><strong>2. Creative optimization for targeted engagement:</strong> </h3><p>Creative content plays a pivotal role in engaging customers. Leveraging first-party data helps tailor creative elements to match the interests and behaviors of the audience, significantly enhancing the impact of marketing campaigns. For example, by analyzing data from previous interactions, brands can create personalized ads that resonate more deeply with each segment, increasing the chances of engagement and conversion.</p><h3><strong>3. Enhancing audience strategies with first-party data:</strong> </h3><p>First-party data enables brands to refine their audience targeting and segmentation strategies. This approach involves creating high-intent audience lists, such as those who have recently converted or shown high-value behaviors, and using these lists to tailor marketing efforts. Brands can also identify lapsed customers or those at risk of churning, then deploy targeted campaigns to re-engage them, often offering personalized incentives or exclusive early access to new products. </p></div> </div></div> <div data-target="table-of-contents.section" id="conclusion" class="container relative flex scroll-my-8 flex-col lg:scroll-my-12 col-start-2" ><div class="lg:grid lg:grid-cols-[minmax(0,_1fr)_calc((100vw-var(--content-spacing)*2)/2)]"> <div class="lg:col-start-2"><h2 class=" text-h1 lg:text-h3 mb-10 lg:mb-12 lg:-mt-[0.095em] " > Conclusion </h2> </div> </div><div class="grid grid-cols-[25%,1fr] lg:grid lg:grid-cols-[1fr_calc((100vw-var(--content-spacing)*2)/2)]"><div class="richtext leading-normal [&_h3]:text-h5 [&_ul]:lg:list-outside [&_ul]:lg:pl-[3.5em] col-span-2 lg:col-span-1 lg:col-start-2"><p>The shift towards first-party data is essential in today’s privacy-focused marketing landscape, enabling brands to enhance personalization and maintain compliance with evolving regulations. Key takeaways from our discussion with Vervaunt underscore the importance of transparency, innovative data collection methods, and strategic data use to drive marketing success.</p><p>If you’re looking to delve deeper into the nuances of first-party data or need expert guidance on integrating these strategies effectively, contact <a href="https://vervaunt.com/"><span style="text-decoration:underline">Vervaunt</span></a> for a consultation.</p><p>At Ask Phill, we are committed to helping our clients navigate the complex commerce landscape and achieve their fullest potential. Ready to transform your strategy? <a href="https://askphill.com/pages/contact"><span style="text-decoration:underline">Let’s talk</span></a>.</p></div> </div></div> </table-of-contents> </div><div id="shopify-section-template--23084231754002__switch_be3UwU" class="shopify-section"> <section style="--background-color: #faf8f7; --text-color: #000000; --text-highlight-color: #516b89;" class="bg-[--background-color] text-[--text-color]" > <div class="container flex flex-col items-center text-[--text-color] gap-y-12 lg:gap-y-24 pt-24 lg:pt-44 pb-24 lg:pb-44 "><div class="text-center [&_strong]:text-[--text-highlight-color] [&_strong]:[font-weight:unset] text-big"><p>Are you ready to<br/><strong>work with us?</strong></p> </div><pill-switch style=" --switch-color: #faf8f7; --background-color: #516b89; --background-color-active: #516b89;--font-size: 4.75rem; --font-size-desktop: min(8.75vw, 14rem); --width: 17.5rem; --width-desktop: 35%; --padding-y: 3.5%;" class="relative flex aspect-[1/0.425] h-full w-[--width] cursor-pointer items-center justify-center overflow-hidden rounded-full bg-[--background-color] px-[5%] py-[--padding-y] text-[length:--font-size] tracking-[-0.06em] transition-colors lg:w-[--width-desktop] lg:text-[length:--font-size-desktop]" > <span data-target="pill-switch.circle" class="absolute left-[5%] aspect-square w-[35%] rounded-full bg-[--switch-color] [--x-active:157.5%] [--x:0%]" ></span> <p data-target="pill-switch.text" class="absolute block translate-x-[--x] text-[--switch-color] opacity-[--opacity] [--opacity-active:1] [--opacity:.3] [--x-active:-0.6em] [--x:0.6em]" > Yes </p> <a class="absolute inset-0" href="/pages/contact"></a> </pill-switch> </div> </section> </div><div id="shopify-section-template--23084231754002__9a651270-8187-4f01-b614-9e9d2422c76b" class="shopify-section"><link href="//askphill.com/cdn/shop/t/9/assets/ap.splide.css?v=48617539397903920151711444706" rel="stylesheet" type="text/css" media="all" /> <related-posts class="group/section block" data-loading data-url="/blogs/blog/tagged/strategy" data-section-id="template--23084231754002__9a651270-8187-4f01-b614-9e9d2422c76b" data-article-id="745234858258" > <text-reveal class="text-h1 container mb-7 block overflow-hidden text-center lg:mb-16 lg:justify-start lg:text-left"> <h4> Read more <span style="--text-color: #b0c7d8" class="inline-block text-[--text-color]" > Strategy </span> </h4> </text-reveal> <related-posts-slider class="relative block bg-black"><div aria-hidden class="container absolute top-0 block size-full overflow-clip bg-black lg:grid lg:h-[unset] lg:grid-cols-3 lg:gap-8" ><div class="absolute -left-3 top-0 size-full max-h-[50%] w-[calc(100vw+0.75rem)] bg-white pb-3"></div><div class="hidden p-5 lg:block"> <div class="aspect-square w-full lg:block lg:aspect-[1.25]"> <div class="absolute -top-5 left-0 right-0 size-full w-screen bg-white"></div> </div> </div> </div><div class="splide group/slider container visible w-full px-0 lg:px-content"> <div class="splide__track !overflow-x-clip !overflow-y-visible lg:!overflow-visible"> <div class="splide__list lg:!grid lg:!grid-cols-3 lg:gap-8"> <article data-target="related-posts.article" data-article-id="746014998802" class="splide__slide group/slide block h-full" > <bouncy-background class="block h-full scale-[.96125] transition-transform duration-300 group-[.is-active]/slide:scale-100 group-[:not(.is-active)]/slider:px-[7.5%] lg:scale-100 lg:!px-0"> <a href="/blogs/blog/nxt-2024-top-talks" class="block h-full group-data-[loading]/section:pointer-events-none" data-taxi-color="#e1e1e1" > <div aria-hidden class="bouncy-background rounded-10 bg-[--background] group-data-[loading]/section:!z-50 group-data-[loading]/section:bg-[color-mix(in_srgb,_var(--tw-color-black),_var(--tw-color-white)_90%)] lg:rounded-16" style="--background:#246bff; " ></div> <div style=" --primary-color:#246bff; --secondary-color:#e1e1e1; " class="grid h-full grid-cols-2 gap-3 p-3 group-data-[loading]/section:opacity-0 lg:flex lg:grid-cols-[50%_minmax(0,_1fr)] lg:flex-col lg:gap-8 lg:p-5" > <responsive-media data-visible class="block aspect-square w-full shrink-0 overflow-hidden rounded-8 before:bg-[--secondary-color] lg:aspect-[1.25] lg:rounded-14" ><img src="//askphill.com/cdn/shop/articles/Website_Desktop_3.jpg?v=1732125989&width=2560" alt="The top 3 talks from NXT:C Summit 2024 | Ask Phill" srcset="//askphill.com/cdn/shop/articles/Website_Desktop_3.jpg?v=1732125989&width=352 352w, //askphill.com/cdn/shop/articles/Website_Desktop_3.jpg?v=1732125989&width=832 832w, //askphill.com/cdn/shop/articles/Website_Desktop_3.jpg?v=1732125989&width=1200 1200w, //askphill.com/cdn/shop/articles/Website_Desktop_3.jpg?v=1732125989&width=1920 1920w, //askphill.com/cdn/shop/articles/Website_Desktop_3.jpg?v=1732125989&width=2560 2560w" width="2560" height="1958" class="image-in object-cover h-full w-full object-center"></responsive-media> <div class="flex h-full flex-col gap-y-3 text-[--secondary-color] lg:gap-y-7"><p class="text-h3 md:hyphens-auto lg:min-h-[2lh] lg:hyphens-none">Lessons in Loyalty, CX and Unified Commerce</p> <p class="text-label opacity-50 lg:text-body lg:mb-3 lg:flex lg:grow lg:items-end">The top 3 talks from NXT:C Summit 2024</p> </div> </div> </a> </bouncy-background> </article> <article data-target="related-posts.article" data-article-id="745877897490" class="splide__slide group/slide block h-full" > <bouncy-background class="block h-full scale-[.96125] transition-transform duration-300 group-[.is-active]/slide:scale-100 group-[:not(.is-active)]/slider:px-[7.5%] lg:scale-100 lg:!px-0"> <a href="/blogs/blog/no-code-scale-on-shopify" class="block h-full group-data-[loading]/section:pointer-events-none" data-taxi-color="#d8ccb5" > <div aria-hidden class="bouncy-background rounded-10 bg-[--background] group-data-[loading]/section:!z-50 group-data-[loading]/section:bg-[color-mix(in_srgb,_var(--tw-color-black),_var(--tw-color-white)_90%)] lg:rounded-16" style="--background:#886594; " ></div> <div style=" --primary-color:#886594; --secondary-color:#d8ccb5; " class="grid h-full grid-cols-2 gap-3 p-3 group-data-[loading]/section:opacity-0 lg:flex lg:grid-cols-[50%_minmax(0,_1fr)] lg:flex-col lg:gap-8 lg:p-5" > <responsive-media data-visible class="block aspect-square w-full shrink-0 overflow-hidden rounded-8 before:bg-[--secondary-color] lg:aspect-[1.25] lg:rounded-14" ><img src="//askphill.com/cdn/shop/articles/header_desktop_06b1e2b0-dc33-43b2-a41b-836d3cc02dca_copy.png?v=1730275910&width=2560" alt="No-Code, big impact: How Ask Phill helps brands scale on Shopify without the tech hassle" srcset="//askphill.com/cdn/shop/articles/header_desktop_06b1e2b0-dc33-43b2-a41b-836d3cc02dca_copy.png?v=1730275910&width=352 352w, //askphill.com/cdn/shop/articles/header_desktop_06b1e2b0-dc33-43b2-a41b-836d3cc02dca_copy.png?v=1730275910&width=832 832w, //askphill.com/cdn/shop/articles/header_desktop_06b1e2b0-dc33-43b2-a41b-836d3cc02dca_copy.png?v=1730275910&width=1200 1200w, //askphill.com/cdn/shop/articles/header_desktop_06b1e2b0-dc33-43b2-a41b-836d3cc02dca_copy.png?v=1730275910&width=1920 1920w, //askphill.com/cdn/shop/articles/header_desktop_06b1e2b0-dc33-43b2-a41b-836d3cc02dca_copy.png?v=1730275910&width=2560 2560w" width="2560" height="1120" class="image-in object-cover h-full w-full object-center"></responsive-media> <div class="flex h-full flex-col gap-y-3 text-[--secondary-color] lg:gap-y-7"><p class="text-h3 md:hyphens-auto lg:min-h-[2lh] lg:hyphens-none">No-code, big impact</p> <p class="text-label opacity-50 lg:text-body lg:mb-3 lg:flex lg:grow lg:items-end">How Ask Phill helps brands scale on Shopify without the tech hassle</p> </div> </div> </a> </bouncy-background> </article> <article data-target="related-posts.article" data-article-id="745614999826" class="splide__slide group/slide block h-full" > <bouncy-background class="block h-full scale-[.96125] transition-transform duration-300 group-[.is-active]/slide:scale-100 group-[:not(.is-active)]/slider:px-[7.5%] lg:scale-100 lg:!px-0"> <a href="/blogs/blog/bfcm-guide-high-volume-sales-shopify" class="block h-full group-data-[loading]/section:pointer-events-none" data-taxi-color="#1f3446" > <div aria-hidden class="bouncy-background rounded-10 bg-[--background] group-data-[loading]/section:!z-50 group-data-[loading]/section:bg-[color-mix(in_srgb,_var(--tw-color-black),_var(--tw-color-white)_90%)] lg:rounded-16" style="--background:#d9d9d9; " ></div> <div style=" --primary-color:#d9d9d9; --secondary-color:#1f3446; " class="grid h-full grid-cols-2 gap-3 p-3 group-data-[loading]/section:opacity-0 lg:flex lg:grid-cols-[50%_minmax(0,_1fr)] lg:flex-col lg:gap-8 lg:p-5" > <responsive-media data-visible class="block aspect-square w-full shrink-0 overflow-hidden rounded-8 before:bg-[--secondary-color] lg:aspect-[1.25] lg:rounded-14" ><img src="//askphill.com/cdn/shop/articles/Website_Desktop_1_d286901b-8ef0-4fdf-be00-d1acea7c99d6.jpg?v=1726408105&width=2560" alt="Black Friday & Cyber Monday: Guide to crushing high-volume sales periods - Ask Phill" srcset="//askphill.com/cdn/shop/articles/Website_Desktop_1_d286901b-8ef0-4fdf-be00-d1acea7c99d6.jpg?v=1726408105&width=352 352w, //askphill.com/cdn/shop/articles/Website_Desktop_1_d286901b-8ef0-4fdf-be00-d1acea7c99d6.jpg?v=1726408105&width=832 832w, //askphill.com/cdn/shop/articles/Website_Desktop_1_d286901b-8ef0-4fdf-be00-d1acea7c99d6.jpg?v=1726408105&width=1200 1200w, //askphill.com/cdn/shop/articles/Website_Desktop_1_d286901b-8ef0-4fdf-be00-d1acea7c99d6.jpg?v=1726408105&width=1920 1920w, //askphill.com/cdn/shop/articles/Website_Desktop_1_d286901b-8ef0-4fdf-be00-d1acea7c99d6.jpg?v=1726408105&width=2560 2560w" width="2560" height="1958" class="image-in object-cover h-full w-full object-center"></responsive-media> <div class="flex h-full flex-col gap-y-3 text-[--secondary-color] lg:gap-y-7"><p class="text-h3 md:hyphens-auto lg:min-h-[2lh] lg:hyphens-none">Black Friday & Cyber Monday</p> <p class="text-label opacity-50 lg:text-body lg:mb-3 lg:flex lg:grow lg:items-end">Your ultimate guide to crushing high-volume sales periods</p> </div> </div> </a> </bouncy-background> </article> </div> </div> </div> </related-posts-slider></related-posts > </div> <div id="shopify-section-newsletter-popup" class="shopify-section"><bouncy-popup id="newsletter-popup" class="group/details pointer-events-none fixed inset-0 z-10 data-[active]:pointer-events-auto" > <button data-target="bouncy-popup.close" type="button" class="absolute inset-0 -z-10 bg-black/50 opacity-0 transition-opacity duration-0 group-data-[active]/details:opacity-100 group-data-[active]/details:duration-200" ></button> <div class="pointer-events-none absolute inset-0 grid place-items-center p-content" > <article data-target="bouncy-popup.dialog" class="relative flex max-h-[90%] w-full max-w-[45rem] translate-y-[100lvh] flex-col overflow-visible rounded-2xl bg-white p-7 pt-10 opacity-0 group-data-[active]/details:pointer-events-auto lg:p-10" > <bouncy-background class="absolute -right-[0.7rem] -top-[0.9rem] z-10 block lg:-right-5 lg:-top-5" > <button data-target="bouncy-popup.close" type="button" class="grid aspect-square h-fit w-14 shrink-0 place-content-center rounded-full text-white lg:w-20" > <div class="bouncy-background rounded-full bg-black" ></div> <svg class="w-7 -rotate-45 lg:w-8" viewBox="0 0 48 48" fill="none" xmlns="http://www.w3.org/2000/svg" aspectRatio="xMidYMid meet" > <path d="M19.2071 48V0H28.7574V48H19.2071ZM0 28.7574V19.2071H48V28.7574H0Z" fill="currentColor"/> </svg> </button> </bouncy-background> <newsletter-form class="relative block overflow-hidden rounded-[inherit]"> <p class="text-h1 mb-4 lg:text-h3">Stay ahead</p> <p class="text-h6 mb-12 text-gray lg:mb-32"> Subscribe to our newsletter for a roundup of the latest in ecommerce, straight to your inbox. </p> <form class="group/form flex flex-col gap-2 group-data-[loading]/form:opacity-50"> <div class="relative isolate flex w-full items-center text-[16px] lg:text-h6"> <input id="email" type="email" name="email" class="peer h-[4rem] w-full appearance-none rounded-full bg-gray/20 px-7 pb-[calc(var(--padding)-var(--offset))] pt-[calc(var(--padding)+var(--offset))] [--offset:0.25rlh] [--padding:theme(spacing.4)] [--tw-color-white:#E8E6E6] placeholder:text-gray/50 placeholder-shown:py-7 focus:outline-none lg:h-[5rem] lg:px-10 lg:[--offset:0.385rlh] lg:[--padding:theme(spacing.7)]" placeholder="Email" required > <label for="email" class="absolute left-7 z-10 mb-[1.25rlh] block text-gray peer-placeholder-shown:hidden lg:left-10 lg:mb-[1.45rlh]" ><span class="text-label lg:text-xs">Email</span></label > </div> <button type="submit" class="text-h5 button flex h-[4rem] w-full items-center justify-center bg-black py-4 !text-left !leading-none text-white lg:text-h5 lg:text-h6 focus:outline-none group-data-[loading]/form:text-white/30 lg:h-[5rem]" > Subscribe </button> <div class="text-h1 richtext absolute inset-0 hidden place-items-center bg-white text-center lg:text-h4 group-data-[submitted]/form:grid">Thank you!</div> </form> </newsletter-form> </article> </div> </bouncy-popup> </div></main>  <div id="shopify-section-sections--21309434003730__switch_zpjC3V" class="shopify-section shopify-section-group-footer-group"> </div><footer id="shopify-section-sections--21309434003730__a604d039-0a84-4588-a7c4-3f4f1476e3b0" class="shopify-section shopify-section-group-footer-group bg-black text-white"><div id="footer" class="container flex flex-col gap-8 py-8 pt-12 lg:py-12 lg:pt-24"> <div class="grid grid-cols-2 gap-8 [--links-gap:.5rem] lg:grid lg:grid-cols-4 lg:grid-rows-1 lg:gap-12 2xl:gap-24" style="--links: 6;" ><nav class="flex flex-col gap-[inherit] lg:col-span-2 lg:row-span-1 lg:grid lg:grid-cols-subgrid lg:grid-rows-1"> <ul class="text-h5 h-[calc(var(--links)*(1lh+var(--links-gap)))] space-y-[--links-gap] lg:block lg:h-fit"> <li> <bouncy-link> <a href="/blogs/cases" title="">Our work</a> </bouncy-link> </li><li> <bouncy-link> <a href="/pages/services" title="">Expertise</a> </bouncy-link> </li><li> <bouncy-link> <a href="/pages/about" title="">About</a> </bouncy-link> </li><li> <bouncy-link> <a href="/blogs/blog" title="">Blog</a> </bouncy-link> </li><li> <bouncy-link> <a href="/pages/contact" title="">Contact</a> </bouncy-link> </li><li> <bouncy-link> <a href="https://jobs.askphill.com/" title="">Careers</a> </bouncy-link> </li> </ul> <ul class="text-body flex-1 space-y-1.5 text-white/60 lg:space-y-2"> <li> <bouncy-link> <a href="/pages/ecommerce-strategy" title="">Strategy</a> </bouncy-link> </li><li> <bouncy-link> <a href="/pages/branding-and-design" title="">Creative</a> </bouncy-link> </li><li> <bouncy-link> <a href="/pages/shopify-development" title="">Technology</a> </bouncy-link> </li> </ul> </nav> <div class="flex flex-col gap-[inherit] lg:col-start-4"><div class="text-h5 flex h-[calc(var(--links)*(1lh+var(--links-gap)))] flex-col gap-y-4 lg:h-fit lg:gap-y-10"> <div class="flex space-x-2.5"> <p>Amsterdam</p><local-time data-time-zone="Europe/Amsterdam" class="hidden text-white/60 lg:flex"> <span data-hours>00</span> <span class="animate-blink">:</span> <span data-minutes>00</span> </local-time></div> <p class="text-body block pt-0.5 text-white/60"> <a href="https://maps.app.goo.gl/WvnXixz2uUUXBwhf6"> 's-Gravenhekje 1a<br /> 1011 TG Amsterdam<br /> The Netherlands </a> <a class="block w-fit" href="tel:+31 20 261 5080">+31 20 261 5080</a> </p> </div><nav class="flex flex-col gap-4 lg:hidden"> <ul class="flex gap-x-5"> <li> <bouncy-link> <a target="_blank" class="[&>svg]:w-3 [&>svg]:lg:w-5" href="https://www.linkedin.com/company/ask-phill"><svg preserveAspectRatio="xMidYMid meet" xmlns="http://www.w3.org/2000/svg" width="21" height="22" viewBox="0 0 21 22" fill="currentColor" > <path d="M17.8911 18.3955H14.7814V13.5226C14.7814 12.3606 14.7577 10.8652 13.1609 10.8652C11.5395 10.8652 11.2919 12.1296 11.2919 13.4369V18.3955H8.18213V8.375H11.1694V9.74087H11.2096C11.627 8.95337 12.642 8.12213 14.1584 8.12213C17.3092 8.12213 17.892 10.1959 17.892 12.8952L17.8911 18.3955ZM4.66988 7.00387C3.66887 7.00387 2.86475 6.19362 2.86475 5.197C2.86475 4.20125 3.66975 3.39187 4.66988 3.39187C5.66738 3.39187 6.47587 4.20125 6.47587 5.197C6.47587 6.19362 5.6665 7.00387 4.66988 7.00387ZM6.22913 18.3955H3.11063V8.375H6.22913V18.3955ZM19.4469 0.5H1.54963C0.693 0.5 0 1.17725 0 2.01287V19.9871C0 20.8236 0.693 21.5 1.54963 21.5H19.4443C20.3 21.5 21 20.8236 21 19.9871V2.01287C21 1.17725 20.3 0.5 19.4443 0.5H19.4469Z" fill="currentColor" /> </svg></a> </bouncy-link> </li><li> <bouncy-link> <a target="_blank" class="[&>svg]:w-3 [&>svg]:lg:w-5" href="https://www.instagram.com/askphill"><svg preserveAspectRatio="xMidYMid meet" xmlns="http://www.w3.org/2000/svg" width="21" height="21" viewBox="0 0 21 21" fill="none" > <path d="M20.9466 6.17408C20.8974 5.05826 20.7169 4.29115 20.4584 3.62644C20.1917 2.92086 19.7814 2.28916 19.2438 1.76402C18.7186 1.23071 18.0826 0.816309 17.3851 0.553821C16.7164 0.295339 15.9531 0.114899 14.8371 0.0657021C13.7127 0.0123392 13.3558 0 10.5041 0C7.65239 0 7.29545 0.0123392 6.17525 0.0615356C5.05923 0.110732 4.29197 0.291333 3.62729 0.549654C2.92142 0.816309 2.28959 1.22655 1.76436 1.76402C1.23095 2.28916 0.816625 2.92503 0.553926 3.62243C0.295395 4.29115 0.114921 5.0541 0.0657146 6.16991C0.0123415 7.29406 0 7.65093 0 10.5021C0 13.3532 0.0123415 13.7101 0.0615474 14.8301C0.110753 15.9459 0.291388 16.713 0.549919 17.3777C0.816625 18.0833 1.23095 18.715 1.76436 19.2401C2.28959 19.7735 2.92558 20.1879 3.62312 20.4503C4.29197 20.7088 5.05506 20.8893 6.17125 20.9385C7.29128 20.9878 7.64839 21 10.5001 21C13.3518 21 13.7087 20.9878 14.8289 20.9385C15.9449 20.8893 16.7122 20.7088 17.3769 20.4503C18.7885 19.9047 19.9045 18.7889 20.4502 17.3777C20.7086 16.709 20.8892 15.9459 20.9385 14.8301C20.9877 13.7101 21 13.3532 21 10.5021C21 7.65093 20.9958 7.29406 20.9466 6.17408ZM19.0552 14.748C19.01 15.7736 18.8377 16.3275 18.6941 16.6967C18.3411 17.6115 17.6149 18.3376 16.6999 18.6905C16.3306 18.8341 15.7726 19.0063 14.7509 19.0514C13.643 19.1007 13.3107 19.1129 10.5083 19.1129C7.70576 19.1129 7.36934 19.1007 6.26549 19.0514C5.2397 19.0063 4.68578 18.8341 4.31649 18.6905C3.86114 18.5222 3.44665 18.2556 3.11023 17.9069C2.76146 17.5663 2.49475 17.1561 2.32646 16.7008C2.18285 16.3316 2.01055 15.7736 1.96551 14.7522C1.91614 13.6446 1.90396 13.3122 1.90396 10.5103C1.90396 7.7083 1.91614 7.37194 1.96551 6.26846C2.01055 5.24287 2.18285 4.68905 2.32646 4.31983C2.49475 3.86441 2.76146 3.45016 3.11439 3.11364C3.45483 2.76494 3.86514 2.49828 4.32066 2.33018C4.68994 2.1866 5.24804 2.01433 6.26966 1.96914C7.37751 1.91994 7.70993 1.9076 10.5123 1.9076C13.3189 1.9076 13.6512 1.91994 14.755 1.96914C15.7808 2.01433 16.3347 2.1866 16.704 2.33018C17.1594 2.49828 17.5739 2.76494 17.9103 3.11364C18.2591 3.45417 18.5258 3.86441 18.6941 4.31983C18.8377 4.68905 19.01 5.24687 19.0552 6.26846C19.1044 7.3761 19.1167 7.7083 19.1167 10.5103C19.1167 13.3122 19.1044 13.6404 19.0552 14.748Z" fill="currentColor" /> <path d="M10.5012 5.10742C7.52234 5.10742 5.10547 7.52383 5.10547 10.5024C5.10547 13.481 7.52234 15.8974 10.5012 15.8974C13.4801 15.8974 15.8968 13.481 15.8968 10.5024C15.8968 7.52383 13.4801 5.10742 10.5012 5.10742ZM10.5012 14.002C8.56865 14.002 7.00111 12.4349 7.00111 10.5024C7.00111 8.57001 8.56865 7.00282 10.5012 7.00282C12.4338 7.00282 14.0012 8.57001 14.0012 10.5024C14.0012 12.4349 12.4338 14.002 10.5012 14.002Z" fill="currentColor" /> <path d="M17.373 4.89236C17.373 5.58792 16.809 6.1519 16.1132 6.1519C15.4175 6.1519 14.8535 5.58792 14.8535 4.89236C14.8535 4.19663 15.4175 3.63281 16.1132 3.63281C16.809 3.63281 17.373 4.19663 17.373 4.89236Z" fill="currentColor" /> </svg></a> </bouncy-link> </li><li> <bouncy-link> <a target="_blank" class="[&>svg]:w-3 [&>svg]:lg:w-5" href="https://github.com/askphill"><svg preserveAspectRatio="xMidYMid meet" xmlns="http://www.w3.org/2000/svg" width="21" height="22" viewBox="0 0 21 22" fill="currentColor" > <path d="M10.5 0.5C4.69875 0.5 0 5.32074 0 11.2666C0 16.0245 3.00825 20.0593 7.17937 21.4814C7.70437 21.5828 7.89687 21.2499 7.89687 20.9637C7.89687 20.708 7.88813 20.0306 7.88375 19.1334C4.963 19.783 4.347 17.6889 4.347 17.6889C3.86925 16.4462 3.17887 16.1143 3.17887 16.1143C2.22775 15.4467 3.25238 15.4602 3.25238 15.4602C4.30675 15.5355 4.86062 16.5691 4.86062 16.5691C5.79688 18.2155 7.3185 17.74 7.91875 17.4646C8.01325 16.7683 8.28363 16.2937 8.58375 16.0245C6.25188 15.7554 3.801 14.8294 3.801 10.704C3.801 9.52869 4.20788 8.56866 4.88163 7.815C4.7635 7.54315 4.40912 6.44854 4.9735 4.96544C4.9735 4.96544 5.85288 4.67654 7.861 6.06902C8.701 5.82946 9.5935 5.71103 10.486 5.70565C11.3785 5.71103 12.271 5.82946 13.111 6.06902C15.106 4.67654 15.9854 4.96544 15.9854 4.96544C16.5497 6.44854 16.1954 7.54315 16.0904 7.815C16.7598 8.56866 17.1666 9.52869 17.1666 10.704C17.1666 14.8402 14.7122 15.7509 12.376 16.0156C12.7435 16.3386 13.0848 16.9989 13.0848 18.0074C13.0848 19.4483 13.0716 20.6057 13.0716 20.9556C13.0716 21.2383 13.2554 21.5747 13.7935 21.467C17.9944 20.0548 21 16.0174 21 11.2666C21 5.32074 16.2986 0.5 10.5 0.5Z" fill="currentColor" /> </svg></a> </bouncy-link> </li> </ul> <ul class="text-small space-y-0.5 text-white/60"><li> <bouncy-link><a href="/pages/privacy-policy" title="">Privacy Policy</a></bouncy-link> </li><li> <bouncy-link><a href="/pages/cookie-policy" title="">Cookie Policy</a></bouncy-link> </li><li> <bouncy-link><a href="/pages/terms-and-conditions" title="">Terms & Conditions</a></bouncy-link> </li></ul> <p class="text-small text-white/40">© 2024 Ask Phill. All rights reserved.</p> </nav> </div> </div><nav class="hidden w-full items-center justify-between lg:mt-16 lg:flex"> <ul class="text-small flex gap-x-12 text-white/60"><li> <bouncy-link><a href="/pages/privacy-policy" title="">Privacy Policy</a></bouncy-link> </li><li> <bouncy-link><a href="/pages/cookie-policy" title="">Cookie Policy</a></bouncy-link> </li><li> <bouncy-link><a href="/pages/terms-and-conditions" title="">Terms & Conditions</a></bouncy-link> </li><li>© 2024 Ask Phill. All rights reserved.</li> </ul> <ul class="flex items-baseline gap-x-10"> <li> <bouncy-link> <a target="_blank" class="[&>svg]:w-3 [&>svg]:lg:w-5" href="https://www.linkedin.com/company/ask-phill"><svg preserveAspectRatio="xMidYMid meet" xmlns="http://www.w3.org/2000/svg" width="21" height="22" viewBox="0 0 21 22" fill="currentColor" > <path d="M17.8911 18.3955H14.7814V13.5226C14.7814 12.3606 14.7577 10.8652 13.1609 10.8652C11.5395 10.8652 11.2919 12.1296 11.2919 13.4369V18.3955H8.18213V8.375H11.1694V9.74087H11.2096C11.627 8.95337 12.642 8.12213 14.1584 8.12213C17.3092 8.12213 17.892 10.1959 17.892 12.8952L17.8911 18.3955ZM4.66988 7.00387C3.66887 7.00387 2.86475 6.19362 2.86475 5.197C2.86475 4.20125 3.66975 3.39187 4.66988 3.39187C5.66738 3.39187 6.47587 4.20125 6.47587 5.197C6.47587 6.19362 5.6665 7.00387 4.66988 7.00387ZM6.22913 18.3955H3.11063V8.375H6.22913V18.3955ZM19.4469 0.5H1.54963C0.693 0.5 0 1.17725 0 2.01287V19.9871C0 20.8236 0.693 21.5 1.54963 21.5H19.4443C20.3 21.5 21 20.8236 21 19.9871V2.01287C21 1.17725 20.3 0.5 19.4443 0.5H19.4469Z" fill="currentColor" /> </svg></a> </bouncy-link> </li><li> <bouncy-link> <a target="_blank" class="[&>svg]:w-3 [&>svg]:lg:w-5" href="https://www.instagram.com/askphill"><svg preserveAspectRatio="xMidYMid meet" xmlns="http://www.w3.org/2000/svg" width="21" height="21" viewBox="0 0 21 21" fill="none" > <path d="M20.9466 6.17408C20.8974 5.05826 20.7169 4.29115 20.4584 3.62644C20.1917 2.92086 19.7814 2.28916 19.2438 1.76402C18.7186 1.23071 18.0826 0.816309 17.3851 0.553821C16.7164 0.295339 15.9531 0.114899 14.8371 0.0657021C13.7127 0.0123392 13.3558 0 10.5041 0C7.65239 0 7.29545 0.0123392 6.17525 0.0615356C5.05923 0.110732 4.29197 0.291333 3.62729 0.549654C2.92142 0.816309 2.28959 1.22655 1.76436 1.76402C1.23095 2.28916 0.816625 2.92503 0.553926 3.62243C0.295395 4.29115 0.114921 5.0541 0.0657146 6.16991C0.0123415 7.29406 0 7.65093 0 10.5021C0 13.3532 0.0123415 13.7101 0.0615474 14.8301C0.110753 15.9459 0.291388 16.713 0.549919 17.3777C0.816625 18.0833 1.23095 18.715 1.76436 19.2401C2.28959 19.7735 2.92558 20.1879 3.62312 20.4503C4.29197 20.7088 5.05506 20.8893 6.17125 20.9385C7.29128 20.9878 7.64839 21 10.5001 21C13.3518 21 13.7087 20.9878 14.8289 20.9385C15.9449 20.8893 16.7122 20.7088 17.3769 20.4503C18.7885 19.9047 19.9045 18.7889 20.4502 17.3777C20.7086 16.709 20.8892 15.9459 20.9385 14.8301C20.9877 13.7101 21 13.3532 21 10.5021C21 7.65093 20.9958 7.29406 20.9466 6.17408ZM19.0552 14.748C19.01 15.7736 18.8377 16.3275 18.6941 16.6967C18.3411 17.6115 17.6149 18.3376 16.6999 18.6905C16.3306 18.8341 15.7726 19.0063 14.7509 19.0514C13.643 19.1007 13.3107 19.1129 10.5083 19.1129C7.70576 19.1129 7.36934 19.1007 6.26549 19.0514C5.2397 19.0063 4.68578 18.8341 4.31649 18.6905C3.86114 18.5222 3.44665 18.2556 3.11023 17.9069C2.76146 17.5663 2.49475 17.1561 2.32646 16.7008C2.18285 16.3316 2.01055 15.7736 1.96551 14.7522C1.91614 13.6446 1.90396 13.3122 1.90396 10.5103C1.90396 7.7083 1.91614 7.37194 1.96551 6.26846C2.01055 5.24287 2.18285 4.68905 2.32646 4.31983C2.49475 3.86441 2.76146 3.45016 3.11439 3.11364C3.45483 2.76494 3.86514 2.49828 4.32066 2.33018C4.68994 2.1866 5.24804 2.01433 6.26966 1.96914C7.37751 1.91994 7.70993 1.9076 10.5123 1.9076C13.3189 1.9076 13.6512 1.91994 14.755 1.96914C15.7808 2.01433 16.3347 2.1866 16.704 2.33018C17.1594 2.49828 17.5739 2.76494 17.9103 3.11364C18.2591 3.45417 18.5258 3.86441 18.6941 4.31983C18.8377 4.68905 19.01 5.24687 19.0552 6.26846C19.1044 7.3761 19.1167 7.7083 19.1167 10.5103C19.1167 13.3122 19.1044 13.6404 19.0552 14.748Z" fill="currentColor" /> <path d="M10.5012 5.10742C7.52234 5.10742 5.10547 7.52383 5.10547 10.5024C5.10547 13.481 7.52234 15.8974 10.5012 15.8974C13.4801 15.8974 15.8968 13.481 15.8968 10.5024C15.8968 7.52383 13.4801 5.10742 10.5012 5.10742ZM10.5012 14.002C8.56865 14.002 7.00111 12.4349 7.00111 10.5024C7.00111 8.57001 8.56865 7.00282 10.5012 7.00282C12.4338 7.00282 14.0012 8.57001 14.0012 10.5024C14.0012 12.4349 12.4338 14.002 10.5012 14.002Z" fill="currentColor" /> <path d="M17.373 4.89236C17.373 5.58792 16.809 6.1519 16.1132 6.1519C15.4175 6.1519 14.8535 5.58792 14.8535 4.89236C14.8535 4.19663 15.4175 3.63281 16.1132 3.63281C16.809 3.63281 17.373 4.19663 17.373 4.89236Z" fill="currentColor" /> </svg></a> </bouncy-link> </li><li> <bouncy-link> <a target="_blank" class="[&>svg]:w-3 [&>svg]:lg:w-5" href="https://github.com/askphill"><svg preserveAspectRatio="xMidYMid meet" xmlns="http://www.w3.org/2000/svg" width="21" height="22" viewBox="0 0 21 22" fill="currentColor" > <path d="M10.5 0.5C4.69875 0.5 0 5.32074 0 11.2666C0 16.0245 3.00825 20.0593 7.17937 21.4814C7.70437 21.5828 7.89687 21.2499 7.89687 20.9637C7.89687 20.708 7.88813 20.0306 7.88375 19.1334C4.963 19.783 4.347 17.6889 4.347 17.6889C3.86925 16.4462 3.17887 16.1143 3.17887 16.1143C2.22775 15.4467 3.25238 15.4602 3.25238 15.4602C4.30675 15.5355 4.86062 16.5691 4.86062 16.5691C5.79688 18.2155 7.3185 17.74 7.91875 17.4646C8.01325 16.7683 8.28363 16.2937 8.58375 16.0245C6.25188 15.7554 3.801 14.8294 3.801 10.704C3.801 9.52869 4.20788 8.56866 4.88163 7.815C4.7635 7.54315 4.40912 6.44854 4.9735 4.96544C4.9735 4.96544 5.85288 4.67654 7.861 6.06902C8.701 5.82946 9.5935 5.71103 10.486 5.70565C11.3785 5.71103 12.271 5.82946 13.111 6.06902C15.106 4.67654 15.9854 4.96544 15.9854 4.96544C16.5497 6.44854 16.1954 7.54315 16.0904 7.815C16.7598 8.56866 17.1666 9.52869 17.1666 10.704C17.1666 14.8402 14.7122 15.7509 12.376 16.0156C12.7435 16.3386 13.0848 16.9989 13.0848 18.0074C13.0848 19.4483 13.0716 20.6057 13.0716 20.9556C13.0716 21.2383 13.2554 21.5747 13.7935 21.467C17.9944 20.0548 21 16.0174 21 11.2666C21 5.32074 16.2986 0.5 10.5 0.5Z" fill="currentColor" /> </svg></a> </bouncy-link> </li> </ul> </nav> </div> </footer>  </div> <div aria-hidden data-target="page-transition.overlay" class="absolute inset-0 hidden bg-[--transition-color] group-data-[active]/view:block" ></div> </div> </div> </div><svg aria-hidden height="0" width="0" viewBox="0 0 1 1"> <clipPath clipPathUnits="objectBoundingBox" id="page-transition-clip-path"> <path data-target='page-transition.path' class='origin-center [--x:0px] [--y:0px] translate-x-[--x] translate-y-[--y] [--scale:1] scale-[--scale]' fill-rule="evenodd" clip-rule="evenodd" d="M0.874042 0.686548C0.87399 0.686574 0.87399 0.686678 0.874042 0.68673C0.874094 0.686782 0.874094 0.68686 0.874042 0.686912L0.580524 0.98043C0.554384 1.00657 0.511988 1.00652 0.485797 0.980352L0.0196535 0.514208C-0.00651208 0.48803 -0.00656417 0.445624 0.0195754 0.419494L0.313093 0.125966C0.313145 0.125914 0.313223 0.125914 0.313275 0.125966C0.313328 0.126018 0.313431 0.126018 0.313483 0.125964C0.316761 0.122434 0.320116 0.118954 0.323549 0.115518C0.477942 -0.0388668 0.728648 -0.0384533 0.883561 0.116447C1.03845 0.271347 1.03886 0.522074 0.884497 0.676456C0.881064 0.679889 0.877579 0.683244 0.874042 0.686548ZM0.718791 0.282827C0.750236 0.31426 0.801163 0.314293 0.83253 0.282905C0.863924 0.251519 0.863898 0.200595 0.832452 0.169165C0.801033 0.137738 0.750106 0.137704 0.718739 0.16909C0.687345 0.200478 0.687371 0.2514 0.718791 0.282827Z" fill="black"/> </clipPath> </svg><div aria-hidden class="pointer-events-none fixed inset-0 z-40 hidden origin-center items-center justify-center text-[--transition-color] opacity-0 data-[active]/view:flex" data-target="page-transition.icon" > <svg class="size-[calc(100vmax-var(--scrollbar-width))] shrink-0 origin-center scale-[.1]" aria-hidden viewBox="0 0 1 1" > <path fill-rule="evenodd" fill="currentColor" clip-rule="evenodd" d="M0.874042 0.686548C0.87399 0.686574 0.87399 0.686678 0.874042 0.68673C0.874094 0.686782 0.874094 0.68686 0.874042 0.686912L0.580524 0.98043C0.554384 1.00657 0.511988 1.00652 0.485797 0.980352L0.0196535 0.514208C-0.00651208 0.48803 -0.00656417 0.445624 0.0195754 0.419494L0.313093 0.125966C0.313145 0.125914 0.313223 0.125914 0.313275 0.125966C0.313328 0.126018 0.313431 0.126018 0.313483 0.125964C0.316761 0.122434 0.320116 0.118954 0.323549 0.115518C0.477942 -0.0388668 0.728648 -0.0384533 0.883561 0.116447C1.03845 0.271347 1.03886 0.522074 0.884497 0.676456C0.881064 0.679889 0.877579 0.683244 0.874042 0.686548ZM0.718791 0.282827C0.750236 0.31426 0.801163 0.314293 0.83253 0.282905C0.863924 0.251519 0.863898 0.200595 0.832452 0.169165C0.801033 0.137738 0.750106 0.137704 0.718739 0.16909C0.687345 0.200478 0.687371 0.2514 0.718791 0.282827Z" /> </svg> </div> </page-transition> <script type="application/ld+json"> { "@context": "http://schema.org", "@type": ["LocalBusiness", "Organization"], "@id": "https://askphill.com#organization", "name": "Ask Phill" , "sameAs": [ "https:\/\/www.linkedin.com\/company\/ask-phill", "https:\/\/www.instagram.com\/askphill", "https:\/\/github.com\/askphill" ], "url": "https:\/\/askphill.com", "email": "phill@askphill.com", "openingHours": ["Monday,Tuesday,Wednesday,Thursday,Friday,Saturday,Sunday 24/7"], "location": { "@type": "Place", "address": { "@type": "PostalAddress", "streetAddress": "'s-Gravenhekje 1a", "addressLocality": "Amsterdam", "addressRegion": "Noord-Holland", "postalCode": "1011 TG", "addressCountry": "The Netherlands" } }, "telephone": "+31202615080", "address": { "@type": "PostalAddress", "streetAddress": "'s-Gravenhekje 1a", "addressLocality": "Amsterdam", "addressRegion": "Noord-Holland", "postalCode": "1011 TG", "addressCountry": "The Netherlands" } } </script> <script type="application/ld+json"> { "@context": "http://schema.org", "@id": "https://askphill.com#/blogs/blog/first-party-data-vervaunt", "@type": "BlogPosting", "headline": "The key to thriving amidst privacy regulations", "articleSection": "Strategy", "description": "", "inLanguage": "en-US", "datePublished": "2024-07-10", "dateModified": "2024-07-11", "mainEntityOfPage": "https:\/\/askphill.com\/blogs\/blog\/first-party-data-vervaunt" , "author": { "@type": "Person", "name": "Alexine Maurin", "worksFor": { "@id": "https://askphill.com#organization" } , "image": { "@type": "ImageObject", "url": "https:\/\/askphill.com\/cdn\/shop\/files\/alexine-maurin-team-member-ask-phill-marketing.png?v=1710513226\u0026width=500", "caption": "Alexine Maurin" } } } </script> </body> </html>

CINXE.COM

First-party data: Your key to thriving amidst privacy regulations | Ask Phill