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id="gdlr-menu-search-button" ></i> <div class="gdlr-menu-search" id="gdlr-menu-search"> <form method="get" id="searchform" action="http://pharmamarketresearchconference.com/europe/"> <div class="search-text"> <input type="text" value="Type Keywords" name="s" autocomplete="off" data-default="Type Keywords" /> </div> <input type="submit" value="" /> <div class="clear"></div> </form> </div> <div class="gdlr-navigation-gimmick" id="gdlr-navigation-gimmick"></div><div class="clear"></div></div> <div class="clear"></div> </div> </div> <div class="clear"></div> </header> <div id="gdlr-header-substitute" ></div> <div class="gdlr-page-title-wrapper gdlr-parallax-wrapper gdlr-title-normal" data-bgspeed="0.5" > <div class="gdlr-page-title-overlay"></div> <div class="gdlr-page-title-container container" > <h1 class="gdlr-page-title">Agenda</h1> </div> </div>  <div class="content-wrapper"> <div class="gdlr-content">   <div class="with-sidebar-wrapper gdlr-type-no-sidebar"><section id="content-section-1" ><div class="section-container container"><div class="twelve columns" ><div class="gdlr-item gdlr-content-item" ><h4><em><span style="color: #000000;">Displaying agenda in the event’s time zone (CEST, GMT +1)</span></em></h4> </div><div class="session-item-wrapper" ><div class="gdlr-session-item gdlr-tab-session-item gdlr-item" ><div class="gdlr-session-item-head" ><div class="gdlr-session-item-head-info gdlr-active" data-tab="gdlr-tab-1"><div class="gdlr-session-head-day">MASTERCLASSES</div><div class="gdlr-session-head-date">Tuesday, 16 April, 2024</div></div><div class="gdlr-session-item-head-info " data-tab="gdlr-tab-2"><div class="gdlr-session-head-day">CONFERENCE DAY 1</div><div class="gdlr-session-head-date">Wednesday, 17 April, 2024</div></div><div class="gdlr-session-item-head-info " data-tab="gdlr-tab-3"><div class="gdlr-session-head-day">CONFERENCE DAY 2</div><div class="gdlr-session-head-date">Thursday, 18 April, 2024</div></div><div class="clear"></div></div><div class="gdlr-session-item-tab-content gdlr-tab-1 gdlr-active"><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>8:00 am - 9:00 am</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Registration & Welcome Coffee in Exhibition Hall</h3><div class="gdlr-session-item-excerpt"> </div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>9:00 am - 9:10 am</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Chairperson’s Opening Remarks</h3><div class="gdlr-session-item-excerpt"><div id="attachment_7299" style="width: 320px" class="wp-caption alignnone"><img src="http://pharmaciconference.com/europe/wp-content/uploads/sites/4/2024/02/boehringer_novarts.jpg" alt="" width="310" height="77" class="size-full wp-image-7299" /><p class="wp-caption-text">Presented by Boehringer Ingelheim and Novartis Pharma AG</p></div></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>9:10 am - 9:40 am</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Keynote: Convergence of the Newest, State-of-the-Art AI and Longevity R&D</h3><div class="gdlr-session-item-excerpt"><div id="attachment_6283" style="width: 160px" class="wp-caption alignnone"><img src="http://pharmamarketresearchconference.com/europe/wp-content/uploads/sites/4/2024/02/rejuve_150x77.jpg" alt="" width="150" height="77" class="size-full wp-image-6283" /><p class="wp-caption-text">Presented by Rejuve.Bio</p></div></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>9:45 am - 10:15 am</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Keynote: Innovation Management in the Pharmaceutical Industry</h3><div class="gdlr-session-item-excerpt"><div id="attachment_6345" style="width: 160px" class="wp-caption alignnone"><img src="http://pharmaciconference.com/europe/wp-content/uploads/sites/4/2018/12/janssen_150x77.jpg" alt="" width="150" height="77" class="size-full wp-image-6345" /><p class="wp-caption-text">Presented by Janssen</p></div></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>10:15 am - 11:00 am</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Networking and Refreshments in Exhibition Hall</h3><div class="gdlr-session-item-excerpt"></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>11:00 am - 11:30 am</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Will Generative AI Change how we do Qualitative Market Research?</h3><div class="gdlr-session-item-excerpt">With the dust settling on the hype surrounding generative AI, it is time to take a look at the possibilities it has opened up for the field of market research. In this talk we take a look at what large language model based AI is able to offer marker researchers and where the natural evolution of the existing AI technologies could one day lead to. <div id="attachment_5446" style="width: 160px" class="wp-caption alignnone"><img src="http://pharmamarketresearchconference.com/europe/wp-content/uploads/sites/4/2018/07/lifescience_150x77.png" alt="" width="150" height="77" class="size-full wp-image-5446" /><p class="wp-caption-text">Presented by Lifescience Dynamics</p></div></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>11:35 am - 12:05 pm</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Accelerating Patient Engagement With Online Healthcare Communities</h3><div class="gdlr-session-item-excerpt"><div class="gdlr-shortcode-wrapper"><div class="gdlr-item gdlr-accordion-item style-1" ><div class="accordion-tab" ><h4 class="accordion-title" ><i class="icon-plus" ></i><span>This session is intended for pharma, biotech and medical device stakeholders. Attendees will gain valuable insights into leveraging online communities as powerful tools to enhance communication, empower patients, and forge stronger connections for participating patients.</span></h4><div class="accordion-content"><p> The session will not only underscore the current impact of online health communities but also provide a forward-looking perspective on their potential to shape the future of patient centered care.<br /> Participating audience can get a detailed view on strategic use of online patient community is for real-time intelligence which helps decision makers in 3 ways:<br /> • Explore the ways in which online patient communities contribute to empowering individuals in managing their health conditions<br /> • Foster a platform for the exchange of insights, experiences, and best practices among healthcare professionals, researchers, and community advocates.<br /> • Emphasize the importance of patient-centered approaches within online communities, ensuring that the needs and perspectives of patients remain at the forefront.</p> </div></div></div></div> <div id="attachment_6001" style="width: 160px" class="wp-caption alignnone"><img src="http://pharmamarketresearchconference.com/europe/wp-content/uploads/sites/4/2020/08/borderless-access_150x77.png" alt="" width="150" height="77" class="size-full wp-image-6001" /><p class="wp-caption-text">Presented by Borderless Access</p></div> </div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>12:10 pm - 12:40 pm</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">When You Can’t See the Forest for the Trees – Demand Research and Forecasting in Markets with Crowded Pipelines</h3><div class="gdlr-session-item-excerpt"><div id="attachment_6226" style="width: 160px" class="wp-caption alignnone"><img src="http://pharmamarketresearchconference.com/europe/wp-content/uploads/sites/4/2024/02/Viscadia_150x77.jpg" alt="" width="150" height="77" class="size-full wp-image-6226" /><p class="wp-caption-text">Presented by Viscadia</p></div></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>12:40 pm - 1:45 pm</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Networking Luncheon</h3><div class="gdlr-session-item-excerpt"> </div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>1:50 pm - 2:20 pm</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Tell Me What You Want What You Really, Really Want… What Business Leadership Really Wants from the Insights Function</h3><div class="gdlr-session-item-excerpt"><div id="attachment_6224" style="width: 160px" class="wp-caption alignnone"><img src="http://pharmamarketresearchconference.com/europe/wp-content/uploads/sites/4/2024/02/ucb_150x77.png" alt="" width="150" height="77" class="size-full wp-image-6224" /><p class="wp-caption-text">Presented by UCB Biopharma SRL</p></div></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>2:25 pm - 3:30 pm</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Data and Insights Integration</h3><div class="gdlr-session-item-excerpt"><div id="attachment_5726" style="width: 160px" class="wp-caption alignnone"><img src="http://pharmamarketresearchconference.com/europe/wp-content/uploads/sites/4/2018/07/boehringer_150x77.jpg" alt="" width="150" height="77" class="size-full wp-image-5726" /><p class="wp-caption-text">Presented by Boehringer Ingelheim</p></div> </div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>3:30 pm - 4:20 pm</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Networking and Refreshments in Exhibition Hall</h3><div class="gdlr-session-item-excerpt"></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>4:20 pm - 4:50 pm</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Strategic Drug Management Model: Reimagining Medication Adherence in Chronic Disease</h3><div class="gdlr-session-item-excerpt"><div id="attachment_6225" style="width: 160px" class="wp-caption alignnone"><img class="size-full wp-image-6225" src="http://pharmamarketresearchconference.com/europe/wp-content/uploads/sites/4/2024/02/baden_150x77.jpg" alt="" width="150" height="77" /><p class="wp-caption-text">Presented by the Baden-Wuerttemberg Cooperative State University Mannheim (DHBW)</p></div></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>4:55 pm - 5:25 pm</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Beyond Market Research – Led by Data! Insights as a Catalyzer for Value Creation Throughout the Business</h3><div class="gdlr-session-item-excerpt"><div id="attachment_6308" style="width: 160px" class="wp-caption alignnone"><img src="http://pharmamarketresearchconference.com/europe/wp-content/uploads/sites/4/2024/02/alexion_150x77.jpg" alt="" width="150" height="77" class="size-full wp-image-6308" /><p class="wp-caption-text">Presented by Alexion</p></div></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>5:30 pm - 6:00 pm</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Unleashing the power of social media listening to obtain market and brand insights</h3><div class="gdlr-session-item-excerpt">In this talk we explore the transformative impact of social media on the pharmaceutical sector. Learn how competitive intelligence and market research can harness the potential of social media to identify trends, engage with influencers, and navigate the dynamic landscape of the industry. Discover how to stay ahead in the competitive pharmaceutical market with strategic insights and actionable data obtained from active and passive social media listening. <div id="attachment_5446" style="width: 160px" class="wp-caption alignnone"><img src="http://pharmamarketresearchconference.com/europe/wp-content/uploads/sites/4/2018/07/lifescience_150x77.png" alt="" width="150" height="77" class="size-full wp-image-5446" /><p class="wp-caption-text">Presented by Lifescience Dynamics</p></div></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>6:00 pm - 7:00 pm </div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Cocktail Reception and Networking</h3><div class="gdlr-session-item-excerpt"></div></div><div class="clear"></div></div></div><div class="gdlr-session-item-tab-content gdlr-tab-2 "><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>8:00 am - 9:00 am</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Registration & Welcome Coffee in Exhibition Hall</h3><div class="gdlr-session-item-excerpt"></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>9:00 am - 9:10 am</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Chairperson’s Opening Remarks</h3><div class="gdlr-session-item-excerpt"><div id="attachment_7299" style="width: 320px" class="wp-caption alignnone"><img src="http://pharmaciconference.com/europe/wp-content/uploads/sites/4/2024/02/boehringer_novarts.jpg" alt="" width="310" height="77" class="size-full wp-image-7299" /><p class="wp-caption-text">Presented by Boehringer Ingelheim and Novartis Pharma AG</p></div></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>9:10 am - 10:10 am</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Partnering of Corporates with Digital Health Startups – Dos and Don’ts</h3><div class="gdlr-session-item-excerpt"><div id="attachment_6284" style="width: 630px" class="wp-caption alignnone"><img src="http://pharmamarketresearchconference.com/europe/wp-content/uploads/sites/4/2024/02/910-1010-v2.jpg" alt="" width="620" height="77" class="size-full wp-image-6284" /><p class="wp-caption-text">Presented by Haleon, Janssen, R2G, and Smart Patient</p></div> </div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>10:15 am - 11:00 am</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Networking and Refreshments in Exhibition Hall</h3><div class="gdlr-session-item-excerpt"></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>11:00 am - 11:30 am</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">From Insights to Impact: Revolutionizing Business Partnerships through Integrated Data Strategies</h3><div class="gdlr-session-item-excerpt"><div id="attachment_6117" style="width: 160px" class="wp-caption alignnone"><img class="size-full wp-image-6117" src="http://pharmamarketresearchconference.com/europe/wp-content/uploads/sites/4/2023/02/bristol-myers-squibb_150x77.jpg" alt="" width="150" height="77" /><p class="wp-caption-text">Presented by Bristol Myers Squibb</p></div></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>11:35 am - 12:35 pm</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Enhancing Pharmaceutical Sales and Pricing: Leveraging Neuroscience and AI</h3><div class="gdlr-session-item-excerpt"><div class="gdlr-shortcode-wrapper"><div class="gdlr-item gdlr-accordion-item style-1" ><div class="accordion-tab" ><h4 class="accordion-title" ><i class="icon-plus" ></i><span>We discuss innovative approaches in pharmaceutical market research by integrating neuroscience and artificial intelligence. </span></h4><div class="accordion-content"><p> The presentation comprises two pivotal projects. The first utilizes AI-enhanced fMRI analysis to refine the pharmaceutical representative’s sales journey, providing deeper insights into physician behaviors and decisions. The second employs NeuroPricing™ Online, a reaction time-based method, to determine optimal pricing for an OTC drug. An advanced econometric AI model extended the findings from three initial countries to ten additional markets, demonstrating the potential of these combined techniques in global market analysis.</p> </div></div></div></div> <div id="attachment_6312" style="width: 320px" class="wp-caption alignnone"><img src="http://pharmamarketresearchconference.com/europe/wp-content/uploads/sites/4/2024/02/roche_hfu.png" alt="" width="310" height="77" class="size-full wp-image-6312" /><p class="wp-caption-text">Presented by Roche and Furtwangen University</p></div></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>12:40 pm - 1:40 pm</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Networking Luncheon</h3><div class="gdlr-session-item-excerpt"></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>1:40 pm - 2:15 pm</div><div class="session-info session-location"><i class="fa fa-location-arrow" ></i>Choose 1 of 3</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">“Ask the Experts” Interactive Round Tables</h3><div class="gdlr-session-item-excerpt">(Explore and capture the power of participants’ Insights and experiences and exploration of these topics in this fun and informal environment in small groups.) <h5 class="track-edit">ROUND TABLE 1</h5> <h5 class="track-title">The Application of AI in Pharma Market Research</h5> <div id="attachment_7177" style="width: 160px" class="wp-caption alignnone"><img class="size-full wp-image-7177" src="http://pharmaciconference.com/europe/wp-content/uploads/sites/4/2024/02/boehringer_150x77.jpg" alt="" width="150" height="77" /><p class="wp-caption-text">Presented by Boehringer Ingelheim</p></div> <h5 class="track-edit">ROUND TABLE 2</h5> <h5 class="track-title">What is the Right Place for CI in the Pharma Organization?</h5> <div id="attachment_7028" style="width: 160px" class="wp-caption alignnone"><img class="size-full wp-image-7028" src="http://pharmaciconference.com/europe/wp-content/uploads/sites/4/2022/03/chiesi_150x77.png" alt="" width="150" height="77" /><p class="wp-caption-text">Presented by Chiesi Farmaceutici S.p.A.</p></div> <h5 class="track-edit">ROUND TABLE 3</h5> <h5 class="track-title">Macro Trends in Pharma and Biotech</h5> <div id="attachment_7253" style="width: 160px" class="wp-caption alignnone"><img class="size-full wp-image-7253" src="http://pharmaciconference.com/europe/wp-content/uploads/sites/4/2024/02/pfizer_150x77.jpg" alt="" width="150" height="77" /><p class="wp-caption-text">Presented by Pfizer</p></div></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>2:20 pm - 2:55 pm</div><div class="session-info session-location"><i class="fa fa-location-arrow" ></i>CHOOSE 1 OF 3</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">“Ask the Experts” Interactive Round Tables</h3><div class="gdlr-session-item-excerpt">(Explore and capture the power of participants’ Insights and experiences and exploration of these topics in this fun and informal environment in small groups.) <h5 class="track-edit">ROUND TABLE 1</h5> <h5 class="track-title">Data Analysis and Forecasting</h5> <div id="attachment_7253" style="width: 160px" class="wp-caption alignnone"><img class="size-full wp-image-7253" src="http://pharmaciconference.com/europe/wp-content/uploads/sites/4/2024/02/pfizer_150x77.jpg" alt="" width="150" height="77" /><p class="wp-caption-text">Presented by Pfizer</p></div> <h5 class="track-edit">ROUND TABLE 2</h5> <h5 class="track-title">From Local to Global and Vice-Versa: Managing Interests, Threats and Insights</h5> <div id="attachment_7028" style="width: 160px" class="wp-caption alignnone"><img class="size-full wp-image-7028" src="http://pharmaciconference.com/europe/wp-content/uploads/sites/4/2022/03/chiesi_150x77.png" alt="" width="150" height="77" /><p class="wp-caption-text">Presented by Chiesi Farmaceutici S.p.A.</p></div> <h5 class="track-edit">ROUND TABLE 3</h5> <h5 class="track-title">Knowledge Management in CI</h5> • Emphasize and discuss how knowledge management fosters innovation by creating a culture of knowledge sharing and collaboration among teams. • Highlight the role of knowledge management tools and platforms in facilitating cross-functional collaboration for CI activities. <div id="attachment_7177" style="width: 160px" class="wp-caption alignnone"><img class="size-full wp-image-7177" src="http://pharmaciconference.com/europe/wp-content/uploads/sites/4/2024/02/boehringer_150x77.jpg" alt="" width="150" height="77" /><p class="wp-caption-text">Presented by Boehringer Ingelheim</p></div></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>3:00 pm - 3:05 pm</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Announcement of Stamp Card & Raffle Prize Winners</h3><div class="gdlr-session-item-excerpt"></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>3:05 pm - 3:35 pm</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">CI and KM in the next world</h3><div class="gdlr-session-item-excerpt"><div class="gdlr-shortcode-wrapper"><div class="gdlr-item gdlr-accordion-item style-1" ><div class="accordion-tab" ><h4 class="accordion-title" ><i class="icon-plus" ></i><span>Collaborative Intelligence, transmission, decision support and innovation, culture of continuous learning... In an environment in perpetual transformation, Competitive Intelligence and knowledge management is more than ever a strategic asset.</span></h4><div class="accordion-content"><p> But exactly what challenges does CI and KM have to overcome in a changing our industry? How can we capitalize on experience and skills when the hybridization of work, the “great resignation” and turnover disperse the CI channels and weaken the transmission of knowledge internally?</p> <p>If the tools are there, they are sometimes too numerous or poorly used. As Servier has just begun the reengineering of its CI&KM organization, we can walk the attendance through some key learnings coming from this transformation journey and how to navigate avoiding the mermaids of new technologies!</p> </div></div></div></div> <div id="attachment_6930" style="width: 160px" class="wp-caption alignnone"><img src="http://pharmaciconference.com/europe/wp-content/uploads/sites/4/2023/02/servier_150x77.jpg" alt="" width="150" height="77" class="size-full wp-image-6930" /><p class="wp-caption-text">Presented by Servier</p></div></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>3:35 pm - 4:05 pm</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">The Life and Times of Pharma CI</h3><div class="gdlr-session-item-excerpt"></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>4:05 pm - 4:15 pm</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Closing Remarks from Chairpersons</h3><div class="gdlr-session-item-excerpt"><div id="attachment_7299" style="width: 320px" class="wp-caption alignnone"><img src="http://pharmaciconference.com/europe/wp-content/uploads/sites/4/2024/02/boehringer_novarts.jpg" alt="" width="310" height="77" class="size-full wp-image-7299" /><p class="wp-caption-text">Presented by Boehringer Ingelheim and Novartis Pharma AG</p></div></div></div><div class="clear"></div></div></div><div class="gdlr-session-item-tab-content gdlr-tab-3 "><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>9:00 am - 9:15 am</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Registration and Welcome Coffee</h3><div class="gdlr-session-item-excerpt"></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>9:15 am - 11:00 am</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Synthesizing Primary Research Into Actionable Insights and Presentations</h3><div class="gdlr-session-item-excerpt">When it comes to gaining valuable insights from primary research, the challenge lies in synthesizing research data and drawing actionable insights to achieve your research objectives. The Molekule team will highlight the key considerations in designing primary research projects, synthesizing actionable insights from collected data, and articulating key findings into impactful and strategic presentations leading to a shared understanding. <div id="attachment_6288" style="width: 160px" class="wp-caption alignnone"><img src="http://pharmamarketresearchconference.com/europe/wp-content/uploads/sites/4/2024/02/molekule_150x77.jpg" alt="" width="150" height="77" class="size-full wp-image-6288" /><p class="wp-caption-text">Presented by Molekule Consulting</p></div></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>11:00 am - 11:10 am</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Coffee Break</h3><div class="gdlr-session-item-excerpt"></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>11:10 am - 1:00 pm</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">KITting and KIQing: The nuts, bolts, and tools that make the CI machine run</h3><div class="gdlr-session-item-excerpt">Learn the art and science behind crafting intelligent questions to uncover the competitive insights your business needs to stay ahead. In this hands-on exercise you’ll design questions and solve problems for a fictional company. This interactive workshop focuses on question methodology that cuts through noise to get quality answers out of your intelligence projects. <div id="attachment_5446" style="width: 160px" class="wp-caption alignnone"><img src="http://pharmamarketresearchconference.com/europe/wp-content/uploads/sites/4/2018/07/lifescience_150x77.png" alt="" width="150" height="77" class="size-full wp-image-5446" /><p class="wp-caption-text">Presented by Lifescience Dynamics</p></div></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>1:00 pm - 1:45 pm</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Networking Lunch</h3><div class="gdlr-session-item-excerpt"></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>1:45 pm - 3:30 pm</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Developing a Competitive Activity Framework to Enhance Organizational Competitiveness</h3><div class="gdlr-session-item-excerpt"><div class="gdlr-shortcode-wrapper"><div class="gdlr-item gdlr-accordion-item style-1" ><div class="accordion-tab" ><h4 class="accordion-title" ><i class="icon-plus" ></i><span>This workshop session will give participants first-hand insights from a combined 30+ years of experience in delivering strategic and tactical workshop-style solutions, using an optimal blend of established CI frameworks alongside INOVIS’ proprietary methodologies.</span></h4><div class="accordion-content"><p> Key to this session will be addressing business needs across the lifecycle, whereby participants will:<br /> • Develop an in-depth understanding of how a diverse range of facilitated activities (Rapid Immersion, Threat Assessment and Competitor Simulations) can help deliver strategic and competitive insights within an organization<br /> • Appreciate the importance of leveraging the outcomes of workshops to inform and direct decision making<br /> • Receive hands-on opportunities to apply learnings to a pharma case-study in a learning environment<br /> Using business case studies, real-life experiences and validated theory, the INOVIS team will equip you with a number of go-to techniques that can be rapidly integrated into ongoing CI Practice, whether you’re a seasoned CI professional veteran, or newer to the field.</p> </div></div></div></div> <div id="attachment_6290" style="width: 160px" class="wp-caption alignnone"><img src="http://pharmamarketresearchconference.com/europe/wp-content/uploads/sites/4/2024/02/inovis_150x77.jpg" alt="" width="150" height="77" class="size-full wp-image-6290" /><p class="wp-caption-text">Presented by INOVIS</p></div> </div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>3:30 pm - 3:40 pm</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Coffee Break</h3><div class="gdlr-session-item-excerpt"></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>3:40 pm - 5:25 pm</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Building a Winning Strategy: Turning Insights into Actions</h3><div class="gdlr-session-item-excerpt"><div class="gdlr-shortcode-wrapper"><div class="gdlr-item gdlr-accordion-item style-1" ><div class="accordion-tab" ><h4 class="accordion-title" ><i class="icon-plus" ></i><span>A prescription drug that surpasses $1 billion in sales is known as a blockbuster. It's a rare feat, but when a pharmaceutical company finds a true blockbuster drug they usually have a robust competitive readiness program in place.</span></h4><div class="accordion-content"><p> Blockbuster Competitive Intelligence is a new framework that almost nobody knows. This framework maximizes the potential of a drug and increases the impact that you can have with competitive intelligence.</p> <p>So, what is it and how can you leverage it?</p> <p>Blockbuster Competitive Intelligence outlines how Competitive Intelligence is used to develop, launch, and commercialize a blockbuster drug (or a drug that is critical to the success of the organization).</p> <p>Over the past two decades, we have worked with multiple blockbusters and potential blockbuster products. We have experimented and innovated successful approaches while working at Roche, and Novartis. With Atacana we continue to innovate and support the majority of the top 10 pharma companies helping their blockbuster competitive intelligence strategies.</p> <p>In this interactive workshop, we will share with you our Blockbuster Competitive Intelligence framework and learn from other participants what it takes to develop a winning strategy.</p> <p>Our goal is to help you maximize the potential of your product and your potential for your next career move!</p> </div></div></div></div> <div id="attachment_6291" style="width: 160px" class="wp-caption alignnone"><img src="http://pharmamarketresearchconference.com/europe/wp-content/uploads/sites/4/2024/02/atacana_150x77.png" alt="" width="150" height="77" class="size-full wp-image-6291" /><p class="wp-caption-text">Presented by Atacana Group</p></div></div></div><div class="clear"></div></div><div class="gdlr-session-item-content-wrapper"><div class="gdlr-session-item-divider"></div><div class="gdlr-session-item-content-info"><div class="gdlr-session-info"><div class="session-info session-time"><i class="fa fa-clock-o" ></i>5:25 pm</div><div class="clear"></div></div></div><div class="gdlr-session-item-content" ><h3 class="gdlr-session-item-title">Masterclasses Conclude</h3><div class="gdlr-session-item-excerpt"></div></div><div class="clear"></div></div></div></div><div class="clear"></div></div></div><div class="clear"></div></div></section></div>  </div> <div class="clear" ></div> </div> <footer class="footer-wrapper" > <div class="footer-container container"> <div class="footer-column four columns" id="footer-widget-1" > <div id="text-10" class="widget widget_text gdlr-item gdlr-widget"><h3 class="gdlr-widget-title">RESERVE YOUR SEAT AND BOOK YOUR HOTEL ROOM!</h3><div class="clear"></div> <div class="textwidget"><a class="gdlr-button small with-border" href="http://pharmamarketresearchconference.com/europe/register/" target="_blank" style="color:#ffffff; 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