YouTube Culture & Trends - Data and Cultural Analysis for You

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How do you welcome your fans to the show?</p> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </div> </div> <div class="ytt-home-feature__right"> <style> @media screen { .p-03606 { background-image: url(https://web.archive.org/web/20210507163830im_/https://lh3.googleusercontent.com/yy-VXaCRew_TqZe3J32WwlmParFg_T65Ddp6qk4cslsFNZ91GOPh2IPuIFGFAaMjAYAFs_9rkeg86zh-ukwp-Ap0Wq2kM_tEsVozb1hm7ZQ8fNsZnBz7=w960-h318-l80-sg-rj-c0xffffff); } } @media screen and (min-resolution: 192dpi) { .p-03606 { background-image: 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class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Explainer</p> <div class="lb-margin-bottom-s"> <img src="https://web.archive.org/web/20210507163830im_/https://lh3.googleusercontent.com/b6KISj_QQjrP1c8e0L9Rxv2ySZU-5HmTt88-Lq4y3wbWgO02JogjM4raxbwvOY25PAf9XoRxeaLrVauWn6sOzvj3qz9MuX2jNpPMHqfKK8E6-YOPGAS-=w500" alt=""> </div> <h1 class="lb-font-display-4">Community Spotlight: Yoga</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="1" class="ytt-card ytt-card-1 ytt-card--claim-fact"> <a class="ytt-card__link" href="/web/20210507163830/https://www.youtube.com/trends/articles/garena-free-fire-100-billion-views/"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Data</p> <h1 class="lb-font-display-5 ytt-card__text">Videos related to Free Fire have been viewed over 100 billion times.</h1> </a> </li> <li data-index="2" class="ytt-card ytt-card-2 ytt-card--stat-fact"> <a class="ytt-card__link" href="/web/20210507163830/https://www.youtube.com/trends/articles/pokemon-cards-1-billion-views/"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <h1 class="lb-font-display-3 lb-margin-bottom-xs lb-font-color-youtube-red">> 1B</h1> <p class="lb-font-body lb-font-color-grey4">In 2020, there were over 1 billion views of videos related to Pokémon Trading Cards.</p> </a> </li> <li data-index="3" class="ytt-card ytt-card-3 ytt-card--graphic-fact"> <a class="ytt-card__link" href="/web/20210507163830/https://www.youtube.com/trends/articles/egoland-rust-january-views/"> <div class="ytt-card__inner-wrapper"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <div class="ytt-grid__right"> <img src="https://web.archive.org/web/20210507163830im_/https://lh3.googleusercontent.com/5rdIIiW8qGXJODvUJf97HB1v_LJpsCv-CDCzmvNAMLz4yBMB9kJcAhYZygcC2_FThwDPljNfRSUpOhLvyLiGCucgeyvsGZaeEzql=w500" alt=""> </div> <div class="ytt-grid__left"> <h1 class="lb-font-headline-2 lb-font-weight-700 lb-margin-top-s">2021 was Rust’s most-viewed January on YouTube</h1> </div> </div> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="4" class="ytt-card ytt-card-4 ytt-card--stories"> <a class="ytt-card__link" href="/web/20210507163830/https://www.youtube.com/trends/articles/rust-and-egoland/"> <div class="ytt-card__inner-wrapper"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Explainer</p> <div class="ytt-grid__left ytt-card__content--flush"> <div class="ytt-flush-container" style="background-image: url(https://web.archive.org/web/20210507163830im_/https://lh3.googleusercontent.com/YLYbcCkQRd0trmvx4Nld4hXcjU8YrcpCIfLlC_v-Wiob4Ci0jCXKKAYwx2hU2kEPv8qJRKWSQCaKdYP2yCCQrFSopZ6cYML48zYm2A)"></div> </div> <div class="ytt-grid__right"> <h1 class="lb-font-display-4 lb-margin-bottom-s">Egoland: the gaming community assembles</h1> </div> </div> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="5" class="ytt-card ytt-card-5 ytt-card--graphic-fact"> <a class="ytt-card__link" href="/web/20210507163830/https://www.youtube.com/trends/articles/yoga-for-word-cloud/"> <div class="ytt-card__inner-wrapper"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <div class="ytt-grid__right"> <img src="https://web.archive.org/web/20210507163830im_/https://lh3.googleusercontent.com/fPTmtQtLjDG7sRnOOv7PhwyrdeHDfWAX7EwVOmX_BaWW6or2YJUw4zd5sJlEPs6coemvgrL2zEC3WS6uYeKQy8jfE_yDx0DFE8A1=w500" alt="word cloud showing a variety of words that appear in videos that use the words "yoga for" in the title"> </div> <div class="ytt-grid__left"> <h1 class="lb-font-headline-2 lb-font-weight-700 lb-margin-top-s">What the yoga community makes yoga videos for</h1> </div> </div> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="6" class="ytt-card ytt-card-6 ytt-card--stories"> <a class="ytt-card__link" href="/web/20210507163830/https://www.youtube.com/trends/articles/on-the-rise-handcam-videos/"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Explainer</p> <div class="lb-margin-bottom-s"> <img src="https://web.archive.org/web/20210507163830im_/https://lh3.googleusercontent.com/k-eucVcLSOk7-OyXZ4NjvZ0vQrAHZ2-5DIrp04p6feRkN_g-SMft8uF4UyJpnMgxUsPib1krMtbPcbFfg0NbUXKUTulzmXkQGBNZ=w500" alt="image of two hands holding a mobile phone with a video game on the screen"> </div> <h1 class="lb-font-display-4">On The Rise: Handcam Videos</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li data-index="7" class="ytt-card ytt-card-7 ytt-card--stat-fact"> <a class="ytt-card__link" href="/web/20210507163830/https://www.youtube.com/trends/articles/bts-24-hour-record/"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">Data</p> <h1 class="lb-font-display-3 lb-margin-bottom-xs lb-font-color-youtube-red">101.1M</h1> <p class="lb-font-body lb-font-color-grey4">BTS (방탄소년단) 'Dynamite' Official MV earned 101.1 million views in its first 24 hours, setting a new record for biggest music video debut.</p> </a> </li> <li data-index="8" class="ytt-card ytt-card-8 ytt-card--claim-fact"> <a class="ytt-card__link" href="/web/20210507163830/https://www.youtube.com/trends/articles/fall-guys-ultimate-knockout-youtube-views/"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Data</p> <h1 class="lb-font-display-5 ytt-card__text">Videos related to Fall Guys: Ultimate Knockout were viewed over 1 billion times within the first month of its release date.</h1> </a> </li> </ul> <div class="ytt-home__section-cta lb-margin-top-s"> <a href="/web/20210507163830/https://www.youtube.com/trends/discover/" class="lb-button mdc-button" data-lb-auto-init="MDCRipple"> See more </a> </div> </section> <section class="ytt-home__section ytt-home__trending"> <h2 class="lb-font-headline-2 lb-font-weight-700 ytt-home__section-title"> <a href="https://web.archive.org/web/20210507163830/https://www.youtube.com/feed/trending" target="_blank" rel="noreferrer nofollow"> Trending Videos <svg xmlns="http://www.w3.org/2000/svg" width="30" height="30" viewbox="0 0 24 24" fill="#161616" class="ytt-card__arrow-icon"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5c-1.11 0-2 .9-2 2v14c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg> </a> </h2> <div class="ytt-home__trending-inner"> <div class="ytt-home__trending-scrollable"> <div class="ytt-js-trending-entries ytt-home__trending-tray" data-lb-options="{ "params": {"part": "snippet", "maxResults": 10, "playlistId": "PLrEnWoR732-BHrPp_Pm8_VleD68f9s14-"}, "render": "trending-entry" }"> </div> </div> </div> </section> <section class="ytt-home__section ytt-cards ytt-home__records"> <h2 class="lb-font-headline-2 lb-font-weight-700 ytt-home__section-title"> <a href="/web/20210507163830/https://www.youtube.com/trends/records/"> Records </a> </h2> <ul class="ytt-cards__list"> <li class="ytt-card"> <a class="ytt-card__link" href="/web/20210507163830/https://www.youtube.com/trends/records/?record=most-subscribed-artists"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Record</p> <h1 class="lb-font-display-5 ytt-card__text">All-Time Most Subscribed Official Artist Channel</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li class="ytt-card"> <a class="ytt-card__link" href="/web/20210507163830/https://www.youtube.com/trends/records/?record=top-24-hour-music-debuts"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Record</p> <h1 class="lb-font-display-5 ytt-card__text">All-Time Top 24 Hour Music Debuts</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li class="ytt-card"> <a class="ytt-card__link" href="/web/20210507163830/https://www.youtube.com/trends/records/?record=most-viewed-music-videos"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Record</p> <h1 class="lb-font-display-5 ytt-card__text">All-Time Most Viewed Music Videos</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> <li class="ytt-card"> <a class="ytt-card__link" href="/web/20210507163830/https://www.youtube.com/trends/records/?record=fastest-to-one-billion-views"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow ytt-card__text">Record</p> <h1 class="lb-font-display-5 ytt-card__text">All-Time Fastest Music Videos to One Billion Views</h1> <div class="lb-margin-top-s ytt-card__arrow"> <svg width="25" height="14" xmlns="http://www.w3.org/2000/svg" aria-hidden="true" focusable="false" tabindex="-1"><path class="ytt-card__arrow-icon" d="M17.23 0l-1.7 1.699 4.072 4.079H0v2.404h19.602l-4.071 4.08 1.699 1.69 6.98-6.972z" fill="#161616" fill-rule="nonzero"/></svg> </div> </a> </li> </ul> <div class="lb-margin-top-s ytt-home__section-cta"> <a href="/web/20210507163830/https://www.youtube.com/trends/records/" class="lb-button mdc-button" data-lb-auto-init="MDCRipple"> See more </a> </div> </section> </main> <aside class="ytt-aside"> </aside> <div class="ytt-news-contact ytt-news-contact--light"> <div class="ytt-news-contact__inner"> <div> <h2 class="lb-font-headline-2 lb-font-weight-700 ytt-news-contact__title"> <a href="/web/20210507163830/https://www.youtube.com/trends/news/"> In the News </a> </h2> <div class="ytt-card"> <a class="ytt-card__link" href="https://web.archive.org/web/20210507163830/https://www-vice-com.cdn.ampproject.org/c/s/www.vice.com/amp/en/article/qjpnk5/ambient-youtube-videos-asmr-lofi-hip-hop-beats-how-to-make" target="_blank" rel="noreferrer nofollow"> <p class="lb-font-eyebrow lb-margin-bottom-s ytt-card__eyebrow">VICE</p> <h2 class="lb-font-headline-2 lb-font-weight-700">How YouTube's Ambience Artists Create Vibes, Virtually</h2> <div class="lb-margin-top-s ytt-card__arrow"><svg xmlns="http://www.w3.org/2000/svg" width="30" height="30" viewbox="0 0 24 24" fill="#161616" class="ytt-card__arrow-icon"><path d="M0 0h24v24H0z" fill="none"/><path d="M19 19H5V5h7V3H5c-1.11 0-2 .9-2 2v14c0 1.1.89 2 2 2h14c1.1 0 2-.9 2-2v-7h-2v7zM14 3v2h3.59l-9.83 9.83 1.41 1.41L19 6.41V10h2V3h-7z"/></svg></div> </a> </div> </div> <div> <h2 class="lb-font-headline-2 lb-font-weight-700 ytt-news-contact__title"> <a href="/web/20210507163830/https://www.youtube.com/trends/contact/"> Contact </a> </h2> <p class="lb-font-body lb-font-color-grey5"> Ready for your next story? 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