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GoDaddy pulls puppy commercial from Super Bowl</h1> </div> </div> <div class="row"> <div class="column">  <div class="share-tools pull-left" id="js-sharebar-main"></div> <div class="pull-right"> <span class="cnnbyline js-vid-byline-"> <span class="byline">By Aaron Smith </span>  <a href="https://web.archive.org/web/20150720060331/https://twitter.com/intent/user?screen_name=AaronSmithCNN" class="soc-twtname">@AaronSmithCNN</a> </span> </div> </div> </div> </header> <div class="row two-columns-fixed-rr"> <section class="column"> <article class="module"> <div id="storycontent">  <div id="storytext"> <script type="text/javascript"> vidConfig.push({ videoArray : [ {id : "/video/news/2015/01/28/godaddy-ad-pulled.cnnmoney", hed : "GoDaddy pulls puppy ad after backlash"} ], loc : 'top', autoplay : true, playerprofile : 'story', playerid : 'cvp_story_0', divid : 'vid0', hedtarget : '#cnnplayer0 .cnnHeadline' }); </script> <div class="cnnplayer" id="cnnplayer0"> <div class="cnnVidplayer"> <a class="summaryImg" id="vid0" href="/web/20150720060331/http://money.cnn.com/video/news/2015/01/28/godaddy-ad-pulled.cnnmoney" onclick="javascript:VideoPlayerManager.playVideos('cvp_story_0'); return false;"> <img src="https://web.archive.org/web/20150720060331im_/http://i2.cdn.turner.com/money/dam/assets/150128150440-godaddy-commercial-1024x576.png" width="780" height="439" alt="GoDaddy pulls puppy ad after backlash" border="0"/> <span class="button video-play"><i class="icon icon--type-video"></i></span> </a> </div> <div class="cnnVidFooter"> <div class="js-vid-hed-cvp_story_0 cnnHeadline">GoDaddy pulls puppy ad after backlash</div> <div class="js-vid-countdown-cvp_story_0 countdown"></div> </div> </div> <div class="share-tools share-tools--floater" id="js-sharebar-floater"></div> <h2>GoDaddy cracked under pressure and withdrew its Super Bowl ad starring a cute puppy.</h2> <p> GoDaddy has a long history of submitting ads to the Super Bowl and having them either withdrawn or <a href="https://web.archive.org/web/20150720060331/http://money.cnn.com/galleries/2011/news/1101/gallery.rejected_super_bowl_ads/">rejected for offensive</a> material. Usually their rejected ads involve raunchy humor and scantily clad women. But this time it involves GoDaddy's recently adopted mascot, a puppy named Buddy. </p> <div id="ie_column"> <div id="ie_column"> <div id="quigo220"> <div id="ad_ns_btf_03"></div> </div> </div> </div> <p> In the spot, Buddy gets tossed from the back of a pickup truck and runs the long distance home through nasty weather, only to be told by his owner that he's been sold online via GoDaddy. (In reality, the company is a domain name registrar, so it sells products like website addresses and server space.) </p> <p> GoDaddy CEO Blake Irving said <a href="https://web.archive.org/web/20150720060331/https://garage.godaddy.com/godaddy/message-received-loud-clear/" target="_blank">in a blog post</a> that the ad ran on TV Tuesday morning, and "shortly after a controversy started to swirl about Buddy, our puppy, being sold online. The responses were emotional and direct. Many people urged us not to run the ad." </p> <p> GoDaddy was planning to air the ad during the Super Bowl, where air time costs $4.5 million for a 30-second spot. But Irving said that he changed his mind. </p> <p> "We are pulling the ad from the Super Bowl," he said. "You'll still see us in the Big Game this year, and we hope it makes you laugh." </p> <p> <a href="https://web.archive.org/web/20150720060331/http://money.cnn.com/gallery/media/2015/01/16/super-bowl-ads/"><span class="inStoryHeading">Related: Sneak preview of Super Bowl ads</span></a> </p> <p> <a href="https://web.archive.org/web/20150720060331/https://twitter.com/Blakei" target="_blank">Irving tweeted</a> his thanks to <a href="https://web.archive.org/web/20150720060331/https://twitter.com/animalrescuers" target="_blank">@animalrescuers</a>, an SPCA group, for their "candid feedback." </p> <p> <a href="https://web.archive.org/web/20150720060331/https://www.change.org/p/go-daddy-remove-the-super-bowl-2015-commercial" target="_blank">A petition on Change.org</a> garnered 40,000 signatures to kill the commercial. </p> <p> "As someone who feels incredibly strong about animal rights, I am extremely offended by this commercial," wrote the petitioner, Helena Yurcho. </p> <p> She said that GoDaddy's commercial was "encouraging purchasing an animal online; the animal could be sold to someone who runs a fighting ring, someone who abuses animals, or to someone who cannot adequately care for the animal." </p> <p> Buddy has his <a href="https://web.archive.org/web/20150720060331/https://twitter.com/GoDaddyBuddy" target="_blank">own Twitter account</a>, but he has not addressed the issue. </p> <div id="storyFooter"></div> <div class="clearfix"></div> <div class="storytimestamp"> <span class="cnnStorySource"> CNNMoney (New York) </span> <span class="cnnDateStamp">January 28, 2015: 5:00 PM ET</span> </div> </div>  <div class="foot"> <div id="postedin"></div> <div class="clearFloat"></div> </div> </div>  <div class="share-tools pull-left" id="js-sharebar-main"></div> </article> <section class="row"> <div class="column"> <div class="module"> <div id="quigo628"><div id="ad_ns_btf_02"></div></div> </div> </div> </section> <div class="cnnoutbrain outbrain-recommended" id="js-outbrain-recommended"></div> <div class="cnnoutbrain outbrain-relateds" id="js-outbrain-relateds"></div> <section class="row module-comments"> <div class="column"> <aside class="module"> <h3 class="module-header">Comments</h3> <div class="module-body"> <div class="js-livefyre-comments" data-article-id="article_F548875C-D4E5-A8EA-4A9C-30BDEDB206A7" data-checksum="cfc7f234b6d823362c11f9797596d3ab" data-collection-meta="eyJhbGciOiJIUzI1NiIsInR5cCI6IkpXVCJ9.eyJ0YWdzIjoiIiwidGl0bGUiOiJHb0RhZGR5IHB1cHB5IGNvbW1lcmNpYWwgcHVsbGVkIGZyb20gU3VwZXIgQm93bCIsImNoZWNrc3VtIjoiY2ZjN2YyMzRiNmQ4MjMzNjJjMTFmOTc5NzU5NmQzYWIiLCJ0eXBlIjoibGl2ZWNvbW1lbnRzIiwidXJsIjoiaHR0cDovL21vbmV5LmNubi5jb20vMjAxNS8wMS8yOC9tZWRpYS9nb2RhZGR5LWJ1ZGR5L2luZGV4Lmh0bWwiLCJhcnRpY2xlSWQiOiJhcnRpY2xlX0Y1NDg4NzVDLUQ0RTUtQThFQS00QTlDLTMwQkRFREIyMDZBNyJ9.Ullzst3KcNAZUEs68WNYy9ebFuREYg1KBTUy2_FAc2U"></div> </div> </aside> </div> </section> </section> <section class="column"> <div class="module most-pop-chartbeat"> <h3 class="module-header">Most Popular</h3> <div class="module-body"> <ul class="summary-list summary-list-thumbs"> <li> <a class="summary summary-hed" href="https://web.archive.org/web/20150720060331/http://money.cnn.com/2015/07/18/news/economy/greece-crisis-banks-reopen/index.html?iid=TL_Popular"> <figure class="thumb-image pull-left"> <img src="https://web.archive.org/web/20150720060331im_/http://i2.cdn.turner.com/money/dam/assets/150619130517-greek-banks-124x70.png" width="124" height="70"> </figure> <figcaption class="thumb-caption"> Greek banks reopen, but limits remain </figcaption> </a> </li> <li> <a class="summary summary-hed" href="https://web.archive.org/web/20150720060331/http://money.cnn.com/2015/07/17/news/companies/nestle-naked-baristas-coffee/index.html?iid=TL_Popular"> <figure class="thumb-image pull-left"> <img src="https://web.archive.org/web/20150720060331im_/http://i2.cdn.turner.com/money/dam/assets/150717073652-coffeemate-natural-baristas-124x70.jpg" width="124" height="70"> </figure> <figcaption class="thumb-caption"> Naked baristas! 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