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bdaia-io-angle-double-right"></span></span> <span class="current">Tribe Hummus外带包装</span></div> <article id="post-3289" class="hentry post-3289 post type-post status-publish format-standard has-post-thumbnail category-technewschina"> <header class="bdaia-post-header"> <div class="top-meta-info"> <span class="meta-cat-info"> <a class="cat-1" href="https://www.technewschina.cn/category/technewschina/">Technewschina</a> - </span> <span class="meta-date-info"> <span class="date meta-item"><span>七月 26, 2024</span></span> </span> </div> <div class="bdaia-post-title"> <h1 class="post-title entry-title">Tribe Hummus外带包装</h1> </div> <div class="article-meta-info"><div class="bd-alignleft"><span class="meta-author-avatar"><a href="https://www.technewschina.cn/author/amy/"><img alt='' src='https://secure.gravatar.com/avatar/c5991033cf3fd090ec7b02da39f3f037?s=140&d=mm&r=g' srcset='https://secure.gravatar.com/avatar/c5991033cf3fd090ec7b02da39f3f037?s=280&d=mm&r=g 2x' class='avatar avatar-140 photo' height='140' width='140' /></a></span><span class="meta-author meta-item"><a href="https://www.technewschina.cn/author/amy/" class="author-name" title="TechNewsChina中国科技新闻网">TechNewsChina中国科技新闻网</a></span><span class="meta-author-email meta-item"><a href="mailto:amy.yan@matchexpo.com" target="_blank"><span class="bdaia-io bdaia-io-envelop" ></span><span class="screen-reader-text"></span></a></span><span class="date meta-item"><span class="bdaia-io bdaia-io-clock" ></span> <span>七月 26, 2024</span></span></div><div class="bd-alignright"><span class="meta-comment meta-item"><a href="https://www.technewschina.cn/sonoco-tribe-hummus/#respond"><span class="fa fa-comments" ></span> 0</a></span><span class="views meta-item "><span class="bdaia-io bdaia-io-flame" ></span> <span>359</span></span><span class="reading-time meta-item"><span class="fa fa-bookmark" ></span> <span>15 second read </span></span></div><div class="cfix"></div></div> </header> <div class="bdaia-post-content"> <p>Tribe Hummus 推出的一款由鹰嘴豆泥和皮塔薯片组成的独特产品，帮助消费者在旅途中吃得更健康。</p> <p style="color:#0153cc" class="has-text-color has-medium-font-size"><strong>信息目标：公司正在为其产品寻找移动解决方案</strong></p> <h2 class="has-text-color" style="color:#0153cc"><strong>客户策略</strong>：</h2> <p>Tribe Hummus 正在寻找一种新方法来推广其新产品：一款由鹰嘴豆泥和皮塔薯片组成的外带零食。对于日程忙碌的消费者而言，方便的食品包装十分重要，Tribe 因而受到启发，并针对该领域进行了创新。</p> <p>在选择包装时，Tribe 期望能与货架展示以及目标市场的生活方式自然契合。这意味着Tribe需要找到可轻松放入汽车杯架、女士包或双肩背包的包装。同时，Tribe 还希望产品包装能确保他们的产品在货架上脱颖而出，在购物者做出购买决定的“关键时刻”起到推动作用。</p> <p>创新包装解决方案让消费者能在各种场景中享受零食，从车内到学校，再到办公室，或者通勤期间。可随时携带，包装简便，让吃零食成为一种简单且充满趣味的享受。将皮塔薯片装在包装底部的袋子里，然后将热成型的鹰嘴豆泥杯放在罐的上方，完美贴合。最后使用透明顶盖和与标签图形颜色相匹配的防篡改带子加以修饰，从而打造附有凝聚力的设计。</p> <h2 class="has-text-color" style="color:#0153cc"><strong>洞察力：</strong></h2> <p>根据卡内基梅隆大学的一项研究，“大份量不仅让消费者享受他们少吃的食物，而且还减少了人们食用这些食物的频率。”</p> <p>这是由于一种称为感官特异性饱腹感的现象，即每一口食物的享受都比前一口少。将产品份量限制在较小的量将有助于控制消费者的份量并让消费者想吃更多。此外，全球 94% 的人口都在有意识地尝试健康饮食，Tribe 战略性地结合了两大趋势来满足这一代爱好零食的消费者。</p> <p>创新包装的最佳选择必须在吸引消费者注意力和提供满足目标市场的功能优势之间取得平衡。Sonoco 为 Tribe 提供了一款分隔罐式包装，使鹰嘴豆泥和薯片作为另类组合在市场货架上脱颖而出，同时还为消费者提供了一种兴奋之感。</p> <h2 class="has-text-color" style="color:#0153cc"><strong>360º定制解决方案：</strong></h2> <p>现在，Tribe 的外带产品在其分销渠道中提供了一种全新的产品包装机会。Tribe Hummus外带装与冷藏零食以及鹰嘴豆泥的其他产品一起上架，甚至还可以在冷藏自动售货机中单独出售。这种灵活性以非常规的方式在意想不到的地点出现，让消费者惊喜不已，从而加强了 Tribe 的品牌意识。</p> <p>从首次接触到商业化的七个月上市速度，只有通过 Tribe 与 Sonoco 的密切合作才得以实现。通过与 Tribe 沟通其产品线扩展目标，Sonoco 确定了一个能满足或超越其要求的解决方案。Sonoco 的多个部门（包括纸张、端部和封闭部、灵活性和数据工作流管理）齐心协力，使这创新速度成为可能。凭借我们独特的 i6 创新流程，我们能够胜任 Tribe 的顾问，并打造了同类产品中可快速推出的首款产品。</p> <hr class="wp-block-separator"/> <p class="has-medium-font-size"><strong>实耐格中国厂的联络方式：<br></strong>实耐格(太仓)包装有限公司<br>地址：江苏省太仓市南京东路3号(大成工业园) 215400<br>电话：0512-53201921</p> </div> <script type="application/ld+json">{"@context":"http:\/\/schema.org","@type":"Article","dateCreated":"2024-07-26T10:16:52+08:00","datePublished":"2024-07-26T10:16:52+08:00","dateModified":"2024-07-26T10:16:53+08:00","headline":"Tribe Hummus\u5916\u5e26\u5305\u88c5","name":"Tribe 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