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Nucleus Networks - Loomo Marketing
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elementor-516" data-elementor-post-type="case-studies"> <section data-dce-background-image-url="https://loomo.ca/wp-content/uploads/2022/04/Nucleus_IT_support_services_desk.png" data-dce-background-overlay-image-url="https://loomo.ca/wp-content/uploads/2022/04/Home_Header_Anim_noline-1.gif" class="elementor-section elementor-top-section elementor-element elementor-element-2004b791 elementor-section-height-full elementor-section-boxed elementor-section-height-default elementor-section-items-middle" data-id="2004b791" data-element_type="section" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"> <div class="elementor-background-overlay"></div> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-276593f1" data-id="276593f1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-653b68d5 elementor-widget elementor-widget-theme-post-title elementor-page-title elementor-widget-heading" data-id="653b68d5" data-element_type="widget" data-widget_type="theme-post-title.default"> <div class="elementor-widget-container"> <h1 class="elementor-heading-title elementor-size-default">Nucleus Networks</h1> </div> </div> <div class="elementor-element elementor-element-392bb2ab elementor-widget elementor-widget-text-editor" data-id="392bb2ab" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>Illustrating the difference that supercharged support makes</p> </div> </div> </div> </div> </div> </section> <section data-dce-background-color="#ffffff" class="elementor-section elementor-top-section elementor-element elementor-element-3e203d7d elementor-section-content-middle elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="3e203d7d" data-element_type="section" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-47e00648" data-id="47e00648" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2254beaa dce_masking-none elementor-widget elementor-widget-image" data-id="2254beaa" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img fetchpriority="high" decoding="async" width="500" height="144" src="https://loomo.ca/wp-content/uploads/2022/04/Nucleus-Networks-logo-sketched.jpg" class="attachment-full size-full wp-image-519" alt="" srcset="https://loomo.ca/wp-content/uploads/2022/04/Nucleus-Networks-logo-sketched.jpg 500w, https://loomo.ca/wp-content/uploads/2022/04/Nucleus-Networks-logo-sketched-300x86.jpg 300w" sizes="(max-width: 500px) 100vw, 500px" /> </div> </div> <div class="elementor-element elementor-element-79ca9062 elementor-widget elementor-widget-text-editor" data-id="79ca9062" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p><strong>Client Name</strong><br />Nucleus Networks</p><p><strong>Website</strong><br /><a href="https://yournucleus.ca/" target="_blank" rel="noopener"><span style="color: #000000;">yournucleus.ca</span></a></p><p><strong>Market</strong><br />Canada</p><p><strong>Year</strong><br />2018-Present</p><p><strong>Categories</strong><br />Managed IT Services</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-1ca86681" data-id="1ca86681" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-331bda97 elementor-widget elementor-widget-text-editor" data-id="331bda97" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h3>When it comes to IT management, what you need is a team that can <em>supercharge</em> your business.</h3> </div> </div> <div class="elementor-element elementor-element-188b2931 elementor-widget elementor-widget-text-editor" data-id="188b2931" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>When we first met Nucleus, they were struggling with aligning their culture and branding. A walk-through their HQ was enough to convince us that they were a tech company with a big personality and their finger on the pulse, but their website wasn’t conveying that same message. We sat down with them to begin to reimagine what connecting the heart of their business with their branding would look like.</p> </div> </div> <div class="elementor-element elementor-element-4d9e5639 elementor-widget elementor-widget-heading" data-id="4d9e5639" data-element_type="widget" data-widget_type="heading.default"> <div class="elementor-widget-container"> <h4 class="elementor-heading-title elementor-size-default">Services</h4> </div> </div> <div class="elementor-element elementor-element-5cf68453 elementor-widget elementor-widget-text-editor" data-id="5cf68453" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div class="et_pb_column et_pb_column_1_4 et_pb_column_inner et_pb_column_inner_1"><div class="et_pb_module et_pb_text et_pb_text_1 et_pb_bg_layout_light et_pb_text_align_left"><div class="et_pb_text_inner"><p>Brand Research & Strategy<br />Brand Development</p><p>Graphic Design<br />Responsive Website Design</p></div></div></div> </div> </div> </div> </div> </div> </section> <section data-dce-background-color="#C30000" class="elementor-section elementor-top-section elementor-element elementor-element-2ddd4301 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2ddd4301" data-element_type="section" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2a693a7c" data-id="2a693a7c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-5068b395 elementor-widget elementor-widget-text-editor" data-id="5068b395" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> “They took the time to really get to know us before starting design. That made a huge difference.” </div> </div> <div class="elementor-element elementor-element-7101d4a6 elementor-widget elementor-widget-text-editor" data-id="7101d4a6" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">Martin / <b>CEO</b></p> </div> </div> </div> </div> </div> </section> <section data-dce-background-color="#f5f5f5" class="elementor-section elementor-top-section elementor-element elementor-element-2cfa476f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2cfa476f" data-element_type="section" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-43f8b058" data-id="43f8b058" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-3a5e493d elementor-widget elementor-widget-text-editor" data-id="3a5e493d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>As a company that supercharges your business, Nucleus wanted a website that better reflected its values and services. The site needed to have:</p><ul><li>A more eye-catching design without losing the integrity of their services,</li><li>A clear reflection of their internal culture, i.e. an injection of fun,</li><li>A brand identity that differentiated them from other IT providers,</li><li>Clearer copy that drove home the value they bring to their clients.</li></ul><h3><span style="color: #000000;">Our initial approach</span></h3><p>As a team of creatives, we know that our first draft rarely looks anything like our last, and Nucleus was a great example of this. After working on a couple of concepts, we knew we just weren’t hitting the wow factor. Rather than give up, we decided to sit back down and look at what we might do differently, where were the gaps in what we were designing, and most importantly, why weren’t the designs hitting the spot?</p><h3>A change in direction…</h3><p>It was four months into this project when Nucleus decided design wasn’t quite what they had in mind. Although we had hit all their must-haves, there was still something not quite perfect. Over the years, we’ve found that each draft tends to build on the last—often adding new elements that weren’t in the initial brief—as the website evolves and the client gets a feel for what is possible.</p><p>We went back to the drawing board (literally) and thought about what we could do differently to better capture what they felt was missing. First, that meant defining what was missing. A few new pieces to add to the puzzle:</p><ul><li><strong>Personality: </strong>Getting a look and feel that better reflected their culture.</li><li><strong>Fun: </strong>Not every element had to be serious; how could we lighten the look and feel?</li><li><strong>A little splash of quirk: </strong>This was IT with a difference, so we needed to show that.</li></ul><h3>How we tackled it</h3><p>We “flew in” headfirst and decided to go in a completely new direction. Our idea was to capture and elevate their core brand promise of “<em>Supercharging your IT investment</em>” by designing character-driven illustrations and animations that led the user on a journey through their website.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-3f4a7f84" data-id="3f4a7f84" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-68167cc1 dce_masking-none elementor-widget elementor-widget-image" data-id="68167cc1" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img decoding="async" width="750" height="1580" src="https://loomo.ca/wp-content/uploads/2022/04/Nucleus-Old-Site-Cropped-2.png" class="attachment-medium_large size-medium_large wp-image-520" alt="" srcset="https://loomo.ca/wp-content/uploads/2022/04/Nucleus-Old-Site-Cropped-2.png 750w, https://loomo.ca/wp-content/uploads/2022/04/Nucleus-Old-Site-Cropped-2-142x300.png 142w, https://loomo.ca/wp-content/uploads/2022/04/Nucleus-Old-Site-Cropped-2-486x1024.png 486w, https://loomo.ca/wp-content/uploads/2022/04/Nucleus-Old-Site-Cropped-2-729x1536.png 729w" sizes="(max-width: 750px) 100vw, 750px" /> </div> </div> </div> </div> </div> </section> <section data-dce-background-color="#fcfcfd" class="elementor-section elementor-top-section elementor-element elementor-element-2daeda6f elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2daeda6f" data-element_type="section" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-2406fb5c" data-id="2406fb5c" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-33b6c65b dce_masking-none elementor-widget elementor-widget-video" data-id="33b6c65b" data-element_type="widget" data-settings="{"video_type":"hosted","autoplay":"yes","mute":"yes","loop":"yes"}" data-widget_type="video.default"> <div class="elementor-widget-container"> <div class="e-hosted-video elementor-wrapper elementor-open-inline"> <video class="elementor-video" src="https://loomo.ca/wp-content/uploads/2022/04/Nucleus-Hero.mp4" autoplay="" loop="" muted="muted" controlsList="nodownload"></video> </div> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-dc7a0bb" data-id="dc7a0bb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2e4404ec elementor-widget elementor-widget-text-editor" data-id="2e4404ec" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h2><strong><span style="color: #000000;">Let’s get super-charged!</span></strong></h2><p>Early on in the project we knew that we wanted the site to stand out for more than just great content and a solid user experience. No, we wanted more!</p><p>The initial designs included on-page animation, so as we went back to the drawing boards we recognized right away that the concept would lend itself perfectly to showing how Nucleus makes average businesses <i>super</i>. Enter our new Nucleus mascot – super girl!</p><p>Throughout the site, animated images accented with the Nucleus red are used to emphasize positive change and growth.</p> </div> </div> </div> </div> </div> </section> <section data-dce-background-color="#C30000" class="elementor-section elementor-top-section elementor-element elementor-element-20611025 elementor-reverse-tablet elementor-reverse-mobile elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="20611025" data-element_type="section" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6fb306a1" data-id="6fb306a1" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-2882143f elementor-widget elementor-widget-text-editor" data-id="2882143f" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p>“Your designs are perfect! Thanks so much.”</p> </div> </div> <div class="elementor-element elementor-element-6f0f148d elementor-widget elementor-widget-text-editor" data-id="6f0f148d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p style="text-align: center;">SAM PARRETT / <b>SALES & MARKETING COORDINATOR</b></p> </div> </div> </div> </div> </div> </section> <section data-dce-background-color="#ffffff" class="elementor-section elementor-top-section elementor-element elementor-element-2503d9b6 elementor-section-content-middle elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="2503d9b6" data-element_type="section" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"> <div class="elementor-container elementor-column-gap-wide"> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5ef8187b" data-id="5ef8187b" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-443c41a elementor-widget elementor-widget-text-editor" data-id="443c41a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <div><div><h2><span style="color: #000000;"><strong>A human-focused theme</strong></span></h2><h4>Our hand-drawn illustrations are playful and simple.</h4><p>We wanted to tell Nucleus’ story in a fun way, highlighting their attributes and unique approach to delivering Managed IT Services.</p></div></div> </div> </div> <div class="elementor-element elementor-element-137416eb dce_masking-none elementor-widget elementor-widget-image" data-id="137416eb" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="800" height="551" src="https://loomo.ca/wp-content/uploads/2022/04/About_Header_Anim_Rev-1024x705.gif" class="attachment-large size-large wp-image-522" alt="" srcset="https://loomo.ca/wp-content/uploads/2022/04/About_Header_Anim_Rev-1024x705.gif 1024w, https://loomo.ca/wp-content/uploads/2022/04/About_Header_Anim_Rev-300x207.gif 300w, https://loomo.ca/wp-content/uploads/2022/04/About_Header_Anim_Rev-768x529.gif 768w, https://loomo.ca/wp-content/uploads/2022/04/About_Header_Anim_Rev-1536x1058.gif 1536w" sizes="(max-width: 800px) 100vw, 800px" /> </div> </div> <div class="elementor-element elementor-element-33210b21 elementor-widget elementor-widget-text-editor" data-id="33210b21" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4>We focused on using their existing vibrant red as the main colour throughout the site.</h4><p>Using one main pop of colour gives Nucleus more brand recognition, much like TD green and Facebook blue. It’s bold but never overpowering when paired with the unique black-and-white look and the serif typography. The use of red conveys the “<em>supercharged</em>” component of the image.</p> </div> </div> <div class="elementor-element elementor-element-42d47db0 dce_masking-none elementor-widget elementor-widget-image" data-id="42d47db0" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="800" height="180" src="https://loomo.ca/wp-content/uploads/2022/04/NUC_colour-palette.png" class="attachment-large size-large wp-image-523" alt="" srcset="https://loomo.ca/wp-content/uploads/2022/04/NUC_colour-palette.png 980w, https://loomo.ca/wp-content/uploads/2022/04/NUC_colour-palette-300x67.png 300w, https://loomo.ca/wp-content/uploads/2022/04/NUC_colour-palette-768x172.png 768w" sizes="(max-width: 800px) 100vw, 800px" /> </div> </div> <div class="elementor-element elementor-element-55ecb29a elementor-widget elementor-widget-text-editor" data-id="55ecb29a" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4>We further expressed their personality by inserting Easter eggs into the site.</h4><p>We included little pockets of humour and surprises, maybe not initially noticeable by the general public, but they’re there if you look hard enough. Some of these include using the company dog Lawrence as the Supercharge mascot and implementing a hover effect on the team page that expresses the individuality of their team members.</p> </div> </div> <div class="elementor-element elementor-element-5391eb54 dce_masking-none elementor-widget elementor-widget-image" data-id="5391eb54" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="500" height="389" src="https://loomo.ca/wp-content/uploads/2022/04/Nucleus-Networks-Dog.png" class="attachment-large size-large wp-image-524" alt="" srcset="https://loomo.ca/wp-content/uploads/2022/04/Nucleus-Networks-Dog.png 500w, https://loomo.ca/wp-content/uploads/2022/04/Nucleus-Networks-Dog-300x233.png 300w" sizes="(max-width: 500px) 100vw, 500px" /> </div> </div> <div class="elementor-element elementor-element-3eb9467d elementor-widget elementor-widget-text-editor" data-id="3eb9467d" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <h4>Our final word on the new Nucleus branding</h4><p>We hope the juxtaposition of a tech company using illustrations to relay their message inspires the viewer to be bolder and have more fun when looking at their brand. With current trends moving from “perfect” and more toward imperfect and human, the Nucleus brand is right where it needs to be.</p> </div> </div> </div> </div> <div class="elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-5e5d964" data-id="5e5d964" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4902d209 dce_masking-none elementor-widget elementor-widget-image" data-id="4902d209" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="510" height="2048" src="https://loomo.ca/wp-content/uploads/2022/04/Nucleus-Networks-Homepage-1-scaled-1.png" class="attachment-full size-full wp-image-525" alt="" srcset="https://loomo.ca/wp-content/uploads/2022/04/Nucleus-Networks-Homepage-1-scaled-1.png 510w, https://loomo.ca/wp-content/uploads/2022/04/Nucleus-Networks-Homepage-1-scaled-1-75x300.png 75w, https://loomo.ca/wp-content/uploads/2022/04/Nucleus-Networks-Homepage-1-scaled-1-255x1024.png 255w" sizes="(max-width: 510px) 100vw, 510px" /> </div> </div> </div> </div> </div> </section> <section data-dce-background-color="#ffffff" class="elementor-section elementor-top-section elementor-element elementor-element-c92e14a elementor-reverse-tablet elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="c92e14a" data-element_type="section" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-36af69eb" data-id="36af69eb" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-1913750a dce_masking-none elementor-widget elementor-widget-image" data-id="1913750a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img loading="lazy" decoding="async" width="1600" height="1100" src="https://loomo.ca/wp-content/uploads/2022/04/Services_Header_Anim.gif" class="attachment-full size-full wp-image-526" alt="" /> </div> </div> </div> </div> </div> </section> <section data-dce-background-color="#08a9ba" class="elementor-section elementor-top-section elementor-element elementor-element-5617fba4 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="5617fba4" data-element_type="section" data-settings="{"background_background":"classic","jet_parallax_layout_list":[]}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-585b7c0e" data-id="585b7c0e" data-element_type="column"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-4d784b2 elementor-align-center elementor-widget elementor-widget-button" data-id="4d784b2" data-element_type="widget" data-widget_type="button.default"> <div class="elementor-widget-container"> <div class="elementor-button-wrapper"> <a class="elementor-button elementor-button-link elementor-size-sm elementor-animation-float" href="https://loomo.ca/contact-us/"> <span class="elementor-button-content-wrapper"> <span class="elementor-button-text">READY TO LAUNCH? 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