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data-xicon=" " data-caption="Plan, promote, execute, and evaluate all your events conveniently from a single platform." data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="" aria-level="2" > <a href="/event-management-software" title="Plan, promote, execute, and evaluate all of your events from one place."> <i class=" "></i> Event Management Software <span class="mega-caption">Plan, promote, execute, and evaluate all your events conveniently from a single platform.</span> </a> <a class="hidden_link_border_fix" href="#menu" style="display:none;">border-show</a></li><li class="tb-megamenu-item level-2 mega popup_prod_sm_oo_events" data-id="menu_link_content:e4cdf476-503f-4d10-9a1b-5e24284768ce" data-level="2" data-type="menu_item" data-class="popup_prod_sm_oo_events" data-xicon=" " data-caption="Retain, engage, and expand your member base with all-in-one membership software." data-alignsub="" data-group="0" data-hidewcol="0" data-hidesub="0" data-label="" 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style="display:none;">border-show</a></li><li class="tb-megamenu-item level-2 mega popup_prod_sm_wms" data-id="menu_link_content:0475a657-0c7e-44d2-9bde-6525921dade1" data-level="2" data-type="menu_item" data-class="popup_prod_sm_wms" data-xicon=" " data-caption="Monetize and enhance all your online events and webinars. 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Please fill out this quick form and we'll get back to you shortly</p></div><div class="input form-item js-form-item form-type-textfield js-form-type-textfield form-item-name js-form-item-name form-no-label form-group"> <input data-drupal-selector="edit-name" class="form-text required form-control" type="text" id="edit-name" name="name" value="" size="60" maxlength="255" placeholder="Name" required="required" aria-required="true" /></div><div class="input form-item js-form-item form-type-email js-form-type-email form-item-email js-form-item-email form-no-label form-group"> <input data-drupal-selector="edit-email" class="form-email required form-control" type="email" id="edit-email" name="email" value="" size="60" maxlength="254" placeholder="Your Email" required="required" aria-required="true" /></div><div class="input form-item js-form-item form-type-textfield js-form-type-textfield form-item-subject js-form-item-subject form-no-label form-group"> <input 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class="blog_post_left_container"><div class="paragraph paragraph--type--mini-heading-description-links paragraph--view-mode--default"><div><div class="mini-top-description-center pt_60 field field--name-field-mini-description field--type-string field--label-hidden field--item">Success Stories</div></div><div class="field--name-field-heading1 field field--name-field-title-gl-platform1 field--type-string field--label-hidden field--item">How BritCham Singapore Reduced Member Management Costs with Glue Up</div></div></div></span></div></div></div></div></div> </section> <article data-history-node-id="1918" about="/case-studies/britcham-singapore-reduced-member-management-cost-glue-up" class="success-stories full clearfix"><div class="content"><div class="blog_post_left_container"><div class="field field--name-field-blog-image field--type-image field--label-hidden field--items"><div class="field--item"> <img src="/sites/default/files/2023-09/bccs.webp" width="1200" height="600" alt="" loading="lazy" typeof="foaf:Image" class="img-responsive" /></div></div><div class="main_indu_previ_size"><div class="field field--name-field-industry field--type-string field--label-above"><div class="field--label">Industry</div><div class="field--item">Chamber of Commerce</div></div><div class="field field--name-field-previous-solution field--type-string field--label-above"><div class="field--label">Previous Solution</div><div class="field--item">Disconnected Tools</div></div><div class="field field--name-field-size field--type-string field--label-above"><div class="field--label">Size</div><div class="field--item">8,000+ Members</div></div></div><div class="blog_post_full_container"><div class="field field--name-field-blog-description field--type-text-long field--label-hidden field--items"><div class="field--item"><p>Find out how BritCham Singapore benefits from Glue Up's all-in-one Chamber of Commerce management software.</p></div><div class="field--item"><p>This success story is a result of feedback received from the <a href="https://www.britcham.org.sg/">British Chamber of Commerce in Singapore</a> where Glue Up won a Request for Proposal hosted by the Chamber calling for software solutions to bring together their existing isolated databases and provide a more streamlined platform for effective member management. The responses are a result of success with <a href="https://www.glueup.com/">Glue Up</a> tackling issues with a Chamber of Commerce’s membership management system, website, and member-facing tools.</p><h2>BritCham Singapore Seeks New Innovations</h2><p>The British Chamber of Commerce in Singapore (BritCham Singapore) was founded in 1954 with the goal to strengthen business ties between the UK and Singapore by Building Networks, Connecting Businesses and Creating Opportunities.</p><p>BritCham Singapore’s issues with the management of data come down to 2 main problems:</p><h2>Ineffective Membership Management & Collaboration Roadblocks</h2><p>While BritCham Singapore is extremely effective in Singapore hosting over 80 events per year, the need for efficient data management became ever more apparent as the database of contacts grew. Among this, manual attempts to separate data lists based on certain attributes caused duplication and mismatching of data that would ultimately confuse and frustrate staff when attempting to use them.</p><p><img alt="British Chamber of Commerce Singapore Website" data-entity-type="file" data-entity-uuid="784a0f25-fc74-447a-8dd4-4c91d28da733" src="/sites/default/files/inline-images/ezgif-2-75b1225094_0.jpg" width="800" height="581"></p><h2>An All-in-One Solution for a Chamber of Commerce</h2><p>The nature of the Glue Up platform is that it is an ecosystem of tools and best practices that orbit one core feature, the CRM, or contact management module. This module holds the entire database of the client, and can then separate them into separate “smart lists” that can update the original contact's profile. This removes issues of multiple lists, duplicate contacts, and other similar data mismatches that one might encounter with hundreds of events happening each year.</p><p>The true value of the platform is the other tools leveraged by the chamber. This would be the Event microsite hosting, event ticketing and registration, email campaigns, and more. These are the modules that interact with members and other contacts, which means that contacts are interacting and engaging with the chamber, feeding more data into the platform. The latest data received from the contact will update old data in that contact's profile. The platform further harbors collaboration as all lists, projects, websites, emails, and events can all be collaborated on by multiple users at once, creating a space for different ideas to coalesce into valuable content and structure.</p><p><img alt="British Chamber of Commerce Singapore Platform, Glue Up" data-entity-type="file" data-entity-uuid="8ca94b57-1423-452b-8811-4a9463110a71" src="/sites/default/files/inline-images/ezgif-2-5e6e801e49_0.jpg" width="800" height="449"></p><h2>Immediate Results with Glue Up</h2><p>By the time BritCham Singapore implemented Glue Up's new website and moved their data to the EB Platform, immediate results were noticed as all team members could now collectively manage contacts in real-time. Old duplicates were merged together, and lists were compiled into one.</p><p>Merge tags and smart lists were then used to separate contacts into different categories, however, all updated contact data would feed the CRM firstly, before updating the rest of the lists, removing future issues of old data confusing new data coming in. Automatic replacement of old data with the latest data has come in and has updated years of old contacts into new processes member profiles.</p><p>The new microsite, as well as the main website (a separate service provided by Glue Up) now, had a fully digital membership and registration sign-up process that uses best practices in web form building and payments, where BritCham Singapore could effectively go paperless if they really needed to.</p><p>Among these immediate results, constant feedback from BritCham Singapore has lead Glue Up to update the platform further, enhancing their experience and making their internal and external event and membership problems a thing of the past.</p><p><img alt="Lucy Haydon, BritCham Singapore, Head of Marketing, Communication, and Partnerships" data-entity-type="file" data-entity-uuid="358daed4-2194-41bb-86d9-a7197aa9823d" src="/sites/default/files/inline-images/ezgif-2-cbd6218bc4.jpg" width="312" height="312"></p><blockquote><p><em><em>“We joined Glue Up in late 2018, launching our website in early December. This was after a detailed RFP which shortlisted some of the big players in the market. Glue Up was able to offer solutions to many of our ongoing issues with assurances that any remaining questions were already being researched for improvements. The Glue Up team has been responsive and committed to achieving the results we expected.” </em></em></p><h6><strong>Lucy Haydon,</strong> BritCham Singapore, Head of Marketing, Communication, and Partnerships</h6></blockquote><p>If you would like to explore how Glue Up can help your organization, <a href="https://www.glueup.com/chamber-management-software">contact us</a>, and we'll show you what's under the hood.</p></div></div><div class="page-node-type-blog success-stories-social-icons-cont"><div class="social_share_icons_cont"> <span class="add_to_any_label_success_stories"> <Like the case study? Share it on>Like the case study? Share it on</Like the case study? 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