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sm:ml-6.75 pl-3.25"> <a href="/web/20241003041855/https://aurora.dawn.com/" class=""> <h1 class="text-0 logo logo--contain"> Aurora Magazine </h1> </a> <h3 class="subtitle text-3 font-normal text-aurorapink-300 font-roboto">Promoting excellence in advertising</h3> </div> </div> <div class="sm:w-1/6 w-full"></div> <div class="sm:w-1/2 w-full relative"> <div class="search-container sm:absolute right-0 mr-3.25"> <div class="mt-1.5 float-left text-right"> <div class="flex flex-row"> <a target="_blank" href="https://web.archive.org/web/20241003041855/https://www.facebook.com/auroramagazine"><img class="image--saturated" src="/web/20241003041855im_/https://aurora.dawn.com/_img/facebook.png" width="35"/></a> <a target="_blank" href="https://web.archive.org/web/20241003041855/https://twitter.com/AuroraMag"><img class="image--saturated" src="/web/20241003041855im_/https://aurora.dawn.com/_img/twitter.png" width="35"/></a> </div> </div> <div class="search-box block sm:inline-block"> <form 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text-white"> People </a> <a title="Home" href="/web/20241003041855/https://aurora.dawn.com/blogs" target="_self" class="font-roboto py-1.25 px-2.5 inline-block text-black hover:text-white uppercase leading-5 text-4 whitespace-normal w-full "> Blogs </a> </div> </div> </div> </nav> </div> </header> <div class="mx-auto px-2 sm:px-6.5"> <div class="container px-0 sm:px-6 lg:px-13 mt-7 mb-3 font-roboto"> <div class="lg:px-14"> <div class="md:px-3"> <h2 id="people" dir="auto" class="badge inline-flex text-7.5 font-light uppercase font-arial p-0 mb-6.75 align-middle">People</h2> <div class="flex flex-col md:flex-row"> <div class="w-full md:w-7/12 md:pr-4"> <div class="slideshow bg-cream-400 mb-6.75 md:slideshow-nav--visible slideshow--main " data-slick="{"dots":true,"arrows":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":6000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 767,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 575,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal lg:w-full md:w-full w-full" style=""> <span class="slideshow__slide__label">1</span>  <article class="story relative overflow-hidden box " data-id="1145233" id="1145233" data-layout="story" data-tags="">  <figure class="media sm:w-full w-full mb-0 "> <div class="media__item "><a title="Remembering Anthony J. Permal (1979–2024)" href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1145233/remembering-anthony-j-permal-1979-2024" target="_self"><picture><img src="https://web.archive.org/web/20241003041855im_/https://i.dawn.com/large/2024/10/021607247846437.jpg?r=161038" alt="Remembering Anthony J. Permal (1979–2024)" title="Remembering Anthony J. Permal (1979–2024)"/></picture></a></div> </figure>  <div dir="auto" class=" justify-center text-center justify-center text-center mb-3.25 mt-3.25 mx-3.25"><span id="transitions" class="badge inline-flex text-3 text-center border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 align-middle"><a title="Transitions" href="/web/20241003041855/https://aurora.dawn.com/people/transitions" class=" text-3 text-center "><span>Transitions </span></a></span></div>  <h2 dir="auto" data-layout="story" data-id="1145233" class="story__title text-5 text-center font-normal px-3.25 "><a href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1145233/remembering-anthony-j-permal-1979-2024" class="story__link "><strong>Remembering Anthony J. Permal (1979–2024)</strong></a></h2>  <div dir="auto" class="story__excerpt text-4 text-center font-light px-3.25 pb-3.25">Menin Rodrigues reflects on the loss of Anthony J. Permal. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-2 mb-1.55 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003041855/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145233&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden lg:block ml-2 mb-1.55 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20241003041855/https://twitter.com/share?text=Remembering%20Anthony%20J.%20Permal%20%281979%E2%80%932024%29&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145233&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145233" target="_blank"><img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden lg:block ml-2 mb-1.55 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003041855/whatsapp://send/?text=Remembering%20Anthony%20J.%20Permal%20%281979%E2%80%932024%29%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145233%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>  </div> <div class="slideshow__slide slideshow__slide--horizontal lg:w-full md:w-full w-full" style=""> <span class="slideshow__slide__label">2</span>  <article class="story relative overflow-hidden box " data-id="1145179" id="1145179" data-layout="story" data-tags="">  <figure class="media media--fill sm:w-full w-full mb-0 "> <div class="media__item "><a title="MNJ to Technology Entrepreneurship - Taimur Ahmed (1948-2024)" href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1145179/mnj-to-technology-entrepreneurship-taimur-ahmed-1948-2024" target="_self"><picture><img src="https://web.archive.org/web/20241003041855im_/https://i.dawn.com/large/2024/08/21162206b928545.jpg?r=162237" alt="MNJ to Technology Entrepreneurship - Taimur Ahmed (1948-2024)" title="MNJ to Technology Entrepreneurship - Taimur Ahmed (1948-2024)"/></picture></a></div> </figure>  <div dir="auto" class=" justify-center text-center justify-center text-center mb-3.25 mt-3.25 mx-3.25"><span id="transitions" class="badge inline-flex text-3 text-center border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 align-middle"><a title="Transitions" href="/web/20241003041855/https://aurora.dawn.com/people/transitions" class=" text-3 text-center "><span>Transitions </span></a></span></div>  <h2 dir="auto" data-layout="story" data-id="1145179" class="story__title text-5 text-center font-normal px-3.25 "><a href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1145179/mnj-to-technology-entrepreneurship-taimur-ahmed-1948-2024" class="story__link "><strong>MNJ to Technology Entrepreneurship - Taimur Ahmed (1948-2024)</strong></a></h2>  <div dir="auto" class="story__excerpt text-4 text-center font-light px-3.25 pb-3.25">Syed Jawaid Iqbal remembers his friend, Taimur Ahmed. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook 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</div></div></article>  </div> </div> </div> <div class="w-full md:w-5/12"> <div class="sm:grid sm:grid-cols-2 sm:gap-2 mt-2 slideshow--list ">  <article class="story relative overflow-hidden box bg-cream-400 mb-6.75 active" data-id="1145176" id="1145176" data-layout="story" data-tags="">  <figure class="media media--fill sm:w-full w-full mb-0 "> <div class="media__item "><a title="The Making of Arshad Nadeem" href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1145176/the-making-of-arshad-nadeem" target="_self"><picture><img src="https://web.archive.org/web/20241003041855im_/https://i.dawn.com/thumbnail/2024/08/16144821ed52f94.jpg?r=184028" alt="The Making of Arshad Nadeem" title="The Making of Arshad Nadeem"/></picture></a></div> </figure>  <div dir="auto" class=" justify-center text-center justify-center text-center mt-6.75"><span id="people" class="badge inline-flex text-3 text-center border border-solid border-aurorapink-400 text-aurorapink-500 p-1 align-middle"><span>People </span></span></div>  <h2 dir="auto" data-layout="story" data-id="1145176" class="story__title text-4 text-center font-light m-2 "><a href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1145176/the-making-of-arshad-nadeem" class="story__link "><strong>The Making of Arshad Nadeem</strong></a></h2>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003041855/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145176&display=popup&ref=plugin" target="_blank"><img width="24" height="24" 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Picks Up a Guitar – Haniya Aslam (1978-2024)" title="An Inspiration for Every Pakistani Woman Who Picks Up a Guitar – Haniya Aslam (1978-2024)"/></picture></a></div> </figure>  <div dir="auto" class=" justify-center text-center justify-center text-center mt-6.75"><span id="transitions" class="badge inline-flex text-3 text-center border border-solid border-aurorapink-400 text-aurorapink-500 p-1 align-middle"><a title="Transitions" href="/web/20241003041855/https://aurora.dawn.com/people/transitions" class=" text-3 text-center "><span>Transitions </span></a></span></div>  <h2 dir="auto" data-layout="story" data-id="1145177" class="story__title text-4 text-center font-light m-2 "><a href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1145177/haniya-aslam" class="story__link "><strong>An Inspiration for Every Pakistani Woman Who Picks Up a Guitar – Haniya Aslam (1978-2024)</strong></a></h2>  <div class=" invisible social-alignment absolute z-50 bottom-1 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href="https://web.archive.org/web/20241003041855/whatsapp://send/?text=Honouring%20Javed%20Jabbar%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145174%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box bg-cream-400 mb-6.75 " data-id="1145121" id="1145121" data-layout="story" data-tags="">  <figure class="media media--fill sm:w-full w-full mb-0 "> <div class="media__item "><a title="A Titan of the Pakistani Performing Arts" href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1145121/a-titan-of-the-pakistani-performing-arts" target="_self"><picture><img src="https://web.archive.org/web/20241003041855im_/https://i.dawn.com/thumbnail/2024/06/251121559175aef.jpg?r=112219" alt="A Titan of the Pakistani Performing Arts" title="A Titan of the Pakistani Performing Arts"/></picture></a></div> </figure>  <div dir="auto" class=" justify-center text-center justify-center text-center mt-6.75"><span id="transitions" class="badge inline-flex text-3 text-center border border-solid border-aurorapink-400 text-aurorapink-500 p-1 align-middle"><a title="Transitions" href="/web/20241003041855/https://aurora.dawn.com/people/transitions" class=" text-3 text-center "><span>Transitions </span></a></span></div>  <h2 dir="auto" data-layout="story" data-id="1145121" class="story__title text-4 text-center font-light m-2 "><a href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1145121/a-titan-of-the-pakistani-performing-arts" class="story__link "><strong>A Titan of the Pakistani Performing Arts</strong></a></h2>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden lg:block ml-2 "> <a 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googletag.display('div-gpt-ad-1693559881661-0'); });</script> </div>  </div> </div> <div class="flex flex-col md:flex-row"> <div class="w-full md:w-2/3"> <div class="sm:grid sm:grid-cols-2 sm:gap-2 mt-2 slideshow--list ">  <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400 active" data-id="1145104" id="1145104" data-layout="story" data-tags="">  <span id="interview" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 mb-3.25 align-middle"><a title="Interview" href="/web/20241003041855/https://aurora.dawn.com/people/interview" class=" text-3 "><span>Interview </span></a></span>  <h2 dir="auto" data-layout="story" data-id="1145104" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1145104/in-pakistan-we-have-to-be-patient-and-take-a-20-to-30-year-view-in-terms-of-getting-things-right" class="story__link "><strong>“In Pakistan, we have to be patient and take a 20 to 30-year view in terms of getting things right”</strong></a></h2>  <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 mb-0 "> <div class="media__item "><a title="“In Pakistan, we have to be patient and take a 20 to 30-year view in terms of getting things right”" href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1145104/in-pakistan-we-have-to-be-patient-and-take-a-20-to-30-year-view-in-terms-of-getting-things-right" target="_self"><picture><img src="https://web.archive.org/web/20241003041855im_/https://i.dawn.com/medium/2024/05/061044055a4a506.jpg?r=104411" alt="“In Pakistan, we have to be patient and take a 20 to 30-year view in terms of getting things right”" title="“In Pakistan, we have to be patient and take a 20 to 30-year view in terms of getting things right”"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Imran J. Nasrullah, MD, Golden Agri-Resources, speaks to <em>Aurora</em> about Pakistan's agricultural prospects, the benefits of corporate farming and the need to legislate for better food standards. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003041855/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145104&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20241003041855/https://twitter.com/share?text=%E2%80%9CIn%20Pakistan%2C%20we%20have%20to%20be%20patient%20and%20take%20a%2020%20to%2030-year%20view%20in%20terms%20of%20getting%20things%20right%E2%80%9D&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145104&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145104" target="_blank"><img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden md:block ml-2 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" 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class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1145015/there-is-a-commercial-reason-why-we-believe-that-a-fair-living-wage-is-not-a-cost-but-an-investment" class="story__link ">“There is a commercial reason why we believe that a fair living wage is not a cost but an investment.”</a></h2>  <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 mb-0 "> <div class="media__item "><a title="“There is a commercial reason why we believe that a fair living wage is not a cost but an investment.”" href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1145015/there-is-a-commercial-reason-why-we-believe-that-a-fair-living-wage-is-not-a-cost-but-an-investment" target="_self"><picture><img src="https://web.archive.org/web/20241003041855im_/https://i.dawn.com/medium/2024/01/15103256f63c77b.jpg?r=103301" alt="“There is a commercial reason why we believe that a fair living wage is not a cost but an investment.”" title="“There is a commercial reason why we believe that a fair living wage is not a cost but an investment.”"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Amir Paracha, CEO, Unilever Pakistan, speaks to <em>Aurora</em> about his organisation’s Fair Living Wage, the economy and the trend towards buying local. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003041855/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145015&display=popup&ref=plugin" target="_blank"><img width="24" height="24" 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align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003041855/whatsapp://send/?text=%E2%80%9CThere%20is%20a%20commercial%20reason%20why%20we%20believe%20that%20a%20fair%20living%20wage%20is%20not%20a%20cost%20but%20an%20investment.%E2%80%9D%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145015%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400 " data-id="1145077" id="1145077" data-layout="story" data-tags="">  <span id="published-in-mar-apr-2024" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 mb-3.25 align-middle"><span>Published </span><span>in </span><span>Mar-Apr </span><span>2024 </span></span>  <h2 dir="auto" data-layout="story" data-id="1145077" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1145077/there-is-still-tremendous-space-for-growth-in-the-tractor-sector" class="story__link "><strong>“There is still tremendous space for growth in the tractor sector”</strong> </a></h2>  <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 mb-0 "> <div class="media__item "><a title="“There is still tremendous space for growth in the tractor sector”" href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1145077/there-is-still-tremendous-space-for-growth-in-the-tractor-sector" target="_self"><picture><img src="https://web.archive.org/web/20241003041855im_/https://i.dawn.com/medium/2024/05/061106116c572ed.png?r=114351" alt="“There is still tremendous space for growth in the tractor sector”" title="“There is still tremendous space for growth in the tractor sector”"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Sakib Eltaff, CEO, Al-Ghazi Tractors, speaks to Uzma Khateeb-Nawaz about his organisation’s evolution over the years and the potential for growth in the agricultural equipment sector. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003041855/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145077&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20241003041855/https://twitter.com/share?text=%E2%80%9CThere%20is%20still%20tremendous%20space%20for%20growth%20in%20the%20tractor%20sector%E2%80%9D&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145077&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145077" target="_blank"><img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden md:block ml-2 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003041855/whatsapp://send/?text=%E2%80%9CThere%20is%20still%20tremendous%20space%20for%20growth%20in%20the%20tractor%20sector%E2%80%9D%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145077%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400 " data-id="1145075" id="1145075" data-layout="story" data-tags="">  <span id="published-in-mar-apr-2024" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 mb-3.25 align-middle"><span>Published </span><span>in </span><span>Mar-Apr </span><span>2024 </span></span>  <h2 dir="auto" data-layout="story" data-id="1145075" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1145075/the-farmer-community-desperately-needs-social-protection" class="story__link "><strong>“The farmer community desperately needs social protection”</strong> </a></h2>  <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 mb-0 "> <div class="media__item "><a title="“The farmer community desperately needs social protection”" href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1145075/the-farmer-community-desperately-needs-social-protection" target="_self"><picture><img src="https://web.archive.org/web/20241003041855im_/https://i.dawn.com/medium/2024/05/06120840707a582.png?r=120915" alt="“The farmer community desperately needs social protection”" title="“The farmer community desperately needs social protection”"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Rizwan Hussain, MD & CEO, Salaam Takaful, speaks to Mariam Ali Baig about his mission to provide insurance coverage to Pakistan’s farming community. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003041855/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145075&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20241003041855/https://twitter.com/share?text=%E2%80%9CThe%20farmer%20community%20desperately%20needs%20social%20protection%E2%80%9D&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145075&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145075" target="_blank"><img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden md:block ml-2 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003041855/whatsapp://send/?text=%E2%80%9CThe%20farmer%20community%20desperately%20needs%20social%20protection%E2%80%9D%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1145075%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400 " data-id="1144934" id="1144934" data-layout="story" data-tags="">  <span id="creative" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 mb-3.25 align-middle"><a title="Creative" href="/web/20241003041855/https://aurora.dawn.com/blogs/creative" class=" text-3 "><span>Creative </span></a></span>  <h2 dir="auto" data-layout="story" data-id="1144934" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1144934/the-one-in-which-chandler-bows-out" class="story__link ">The One in Which Chandler Bows Out</a></h2>  <figure class="media media--left sm:w-1/2 w-full mr-6.75 mb-0 "> <div class="media__item "><a title="The One in Which Chandler Bows Out" href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1144934/the-one-in-which-chandler-bows-out" target="_self"><picture><img src="https://web.archive.org/web/20241003041855im_/https://i.dawn.com/medium/2023/11/021156542bfac4b.jpg?r=120501" alt="The One in Which Chandler Bows Out" title="The One in Which Chandler Bows Out"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Remembering Matthew Perry </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003041855/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144934&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20241003041855/https://twitter.com/share?text=The%20One%20in%20Which%20Chandler%20Bows%20Out&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144934&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144934" target="_blank"><img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden md:block ml-2 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003041855/whatsapp://send/?text=The%20One%20in%20Which%20Chandler%20Bows%20Out%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144934%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400 " data-id="1144909" id="1144909" data-layout="story" data-tags="">  <span id="profile" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 mb-3.25 align-middle"><a title="Profile" href="/web/20241003041855/https://aurora.dawn.com/people/profile" class=" text-3 "><span>Profile </span></a></span>  <h2 dir="auto" data-layout="story" data-id="1144909" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1144909/sitting-pretty" class="story__link "><strong>Sitting Pretty</strong> </a></h2>  <figure class="media media--left sm:w-1/2 w-full mr-6.75 mb-0 "> <div class="media__item "><a title="Sitting Pretty" href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1144909/sitting-pretty" target="_self"><picture><img src="https://web.archive.org/web/20241003041855im_/https://i.dawn.com/medium/2023/10/231204329473252.jpg?r=120509" alt="Sitting Pretty" title="Sitting Pretty"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">M. Hussain profiles Mina Salman, Founder, Bagallery. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003041855/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144909&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20241003041855/https://twitter.com/share?text=Sitting%20Pretty&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144909&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144909" target="_blank"><img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden md:block ml-2 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003041855/whatsapp://send/?text=Sitting%20Pretty%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144909%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400 " data-id="1144903" id="1144903" data-layout="story" data-tags="">  <span id="interview" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 mb-3.25 align-middle"><a title="Interview" href="/web/20241003041855/https://aurora.dawn.com/people/interview" class=" text-3 "><span>Interview </span></a></span>  <h2 dir="auto" data-layout="story" data-id="1144903" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1144903/consumers-want-brands-to-have-a-purpose-that-reflects-what-they-feel-about-the-world" class="story__link "><strong>“Consumers want brands to have a purpose that reflects what they feel about the world.”</strong></a></h2>  <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 mb-0 "> <div class="media__item "><a title="“Consumers want brands to have a purpose that reflects what they feel about the world.”" href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1144903/consumers-want-brands-to-have-a-purpose-that-reflects-what-they-feel-about-the-world" target="_self"><picture><img src="https://web.archive.org/web/20241003041855im_/https://i.dawn.com/medium/2023/10/65205ca9ddbd4.jpg?r=170937" alt="“Consumers want brands to have a purpose that reflects what they feel about the world.”" title="“Consumers want brands to have a purpose that reflects what they feel about the world.”"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Sheikh Adil Hussain, Marketing Director – Hair Care, Unilever Pakistan speaks to Aurora about the the need for brand consistency for its ever-evolving consumer base. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden md:block ml-2 "> <a class=" 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href="https://web.archive.org/web/20241003041855/https://twitter.com/share?text=%E2%80%9CConsumers%20want%20brands%20to%20have%20a%20purpose%20that%20reflects%20what%20they%20feel%20about%20the%20world.%E2%80%9D&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144903&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144903" target="_blank"><img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden md:block ml-2 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003041855/whatsapp://send/?text=%E2%80%9CConsumers%20want%20brands%20to%20have%20a%20purpose%20that%20reflects%20what%20they%20feel%20about%20the%20world.%E2%80%9D%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144903%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400 " data-id="1144825" id="1144825" data-layout="story" data-tags="">  <h2 dir="auto" data-layout="story" data-id="1144825" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1144825/the-enduring-legacy-of-shakeel-1938-2023" class="story__link "><strong>The Enduring Legacy of Shakeel (1938-2023)</strong> </a></h2>  <figure class="media media--left sm:w-1/2 w-full mr-6.75 mb-0 "> <div class="media__item "><a title="The Enduring Legacy of Shakeel (1938-2023)" href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1144825/the-enduring-legacy-of-shakeel-1938-2023" target="_self"><picture><img src="https://web.archive.org/web/20241003041855im_/https://i.dawn.com/medium/2023/07/112117028ffe34d.png?r=212817" alt="The Enduring Legacy of Shakeel (1938-2023)" title="The Enduring Legacy of Shakeel (1938-2023)"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Shahrezad Samiuddin pays tribute to the iconic actor, Shakeel. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003041855/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144825&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20241003041855/https://twitter.com/share?text=The%20Enduring%20Legacy%20of%20Shakeel%20%281938-2023%29&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144825&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144825" target="_blank"><img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden md:block ml-2 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003041855/whatsapp://send/?text=The%20Enduring%20Legacy%20of%20Shakeel%20%281938-2023%29%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144825%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400 " data-id="1144820" id="1144820" data-layout="story" data-tags="">  <span id="published-in-may-jun-2023" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 mb-3.25 align-middle"><span>Published </span><span>in </span><span>May-Jun </span><span>2023 </span></span>  <h2 dir="auto" data-layout="story" data-id="1144820" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1144820/the-threat-of-maliciously-directed-ai-through-human-agency-exists-today" class="story__link "><strong>The threat of maliciously directed AI through human agency exists today</strong> </a></h2>  <figure class="media media--left sm:w-1/2 w-full mr-6.75 mb-0 " data-focus-x="0%" data-focus-y="0%"> <div class="media__item "><a title="The threat of maliciously directed AI through human agency exists today" href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1144820/the-threat-of-maliciously-directed-ai-through-human-agency-exists-today" target="_self"><picture><img src="https://web.archive.org/web/20241003041855im_/https://i.dawn.com/medium/2023/06/6494fd4dbab18.jpg?r=151651" alt="The threat of maliciously directed AI through human agency exists today" title="The threat of maliciously directed AI through human agency exists today"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Jawwad Ahmed Farid, Professor of Practice, IBA School of Maths & Computer Science, speaks to Aurora about where AI stands in Pakistan in terms of its applications, research and future. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003041855/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144820&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20241003041855/https://twitter.com/share?text=The%20threat%20of%20maliciously%20directed%20AI%20through%20human%20agency%20exists%20today&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144820&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144820" target="_blank"><img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden md:block ml-2 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003041855/whatsapp://send/?text=The%20threat%20of%20maliciously%20directed%20AI%20through%20human%20agency%20exists%20today%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144820%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> </div></div></article>   <article class="story relative overflow-hidden box mb-6.75 p-3.25 bg-cream-400 " data-id="1144734" id="1144734" data-layout="story" data-tags="">  <span id="published-in-mar-apr-2023" dir="auto" class="badge inline-flex text-3 border border-solid border-aurorapink-400 text-aurorapink-500 p-1.5 mb-3.25 align-middle"><span>Published </span><span>in </span><span>Mar-Apr </span><span>2023 </span></span>  <h2 dir="auto" data-layout="story" data-id="1144734" class="story__title text-4.5 font-normal "><a href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1144734/we-see-live-commerce-as-the-future-of-e-commerce" class="story__link ">“We see live commerce as the future of e-commerce” </a></h2>  <figure class="media media--left media--fill sm:w-1/2 w-full mr-6.75 mb-0 "> <div class="media__item "><a title="“We see live commerce as the future of e-commerce”" href="https://web.archive.org/web/20241003041855/https://aurora.dawn.com/news/1144734/we-see-live-commerce-as-the-future-of-e-commerce" target="_self"><picture><img src="https://web.archive.org/web/20241003041855im_/https://i.dawn.com/medium/2023/05/64508c2f5f291.jpg?r=103732" alt="“We see live commerce as the future of e-commerce”" title="“We see live commerce as the future of e-commerce”"/></picture></a></div> </figure>  <div dir="auto" class="story__excerpt text-3 font-normal ">Muhammad Ammar Hassan, Chief Marketing Officer, Daraz Pakistan, talks about Daraz’s progress and the future of e-commerce in Pakistan. </div>  <div class=" invisible social-alignment absolute z-50 bottom-1 social-alignment absolute z-50 right-1 "> <div class="social js-social-fb social--icon social--black social--facebook float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Share on Facebook', 'width=640, height=536')" rel="noreferrer" href="https://web.archive.org/web/20241003041855/https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144734&display=popup&ref=plugin" target="_blank"><img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-fb-black-rounded.png"/></a> </div> <div class="social js-social-twitter social--icon social--black social--twitter float-left hidden md:block ml-2 "> <a class=" h-full w-full outline-none inline-block " onclick="return !window.open(this.href, 'Tweet', 'width=640, height=300')" rel="noreferrer" href="https://web.archive.org/web/20241003041855/https://twitter.com/share?text=%E2%80%9CWe%20see%20live%20commerce%20as%20the%20future%20of%20e-commerce%E2%80%9D&url=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144734&counturl=https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144734" target="_blank"><img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-twitter-black-rounded.png"/></a> </div> <div class="social js-social-whatsapp social--whatsapp text-3 float-left hidden md:block ml-2 "> <a class="inline-block uppercase align-middle text-gray-400" target="_blank" href="https://web.archive.org/web/20241003041855/whatsapp://send/?text=%E2%80%9CWe%20see%20live%20commerce%20as%20the%20future%20of%20e-commerce%E2%80%9D%20%0A%20https%3A%2F%2Faurora.dawn.com%2Fnews%2F1144734%3Fref%3Dwhatsapp"> <img width="24" height="24" src="/web/20241003041855im_/https://aurora.dawn.com/_img/social/icon-whatsapp-black-rounded.png"/> <span class="hidden">WHATSAPP</span> </a> 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