Consumer and Shopper Behaviour

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class="c-hero-switch__items toggle-content js-hero-switch-content"> <ul> <li class="c-hero-switch__item"> <a href="/solutions/brand-growth" class="c-hero-switch__link"> Brand Strategy and Guidance </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/consulting" class="c-hero-switch__link"> Consulting </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/consumer-and-shopper-behaviour" class="c-hero-switch__link c-hero-switch__link--active"> Consumer and Shopper Behaviour </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/creative" class="c-hero-switch__link"> Creative Testing and Optimisation </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/customer-experience" class="c-hero-switch__link"> Customer Experience </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/innovation" class="c-hero-switch__link"> Innovation and Product Development </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/kantar-brandz" class="c-hero-switch__link"> Kantar BrandZ </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/media" class="c-hero-switch__link"> Media Effectiveness </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/research-services" class="c-hero-switch__link"> Research Services </a> </li> <li class="c-hero-switch__item"> <a href="/solutions/sustainability" class="c-hero-switch__link"> Sustainability </a> </li> </ul> </div> </div> </div> <div class="col-4 col-sm-7 col-md-10 off-lg-1 col-lg-12 c-hero-media__animation js-hero-media-figure low-height-video"> <div class="c-hero-media__figure"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/worldpanel-cvp-landing-cover.jpg?h=785&iar=0&w=1500&hash=9D7203E15E4DFFFF2A8BA3B1609EA13C" alt="wp" width="1500" height="785" HeadingTag="h3" Item="Sitecore.Data.Items.Item" VariantFields="System.Collections.Generic.List`1[Sitecore.XA.Foundation.Variants.Abstractions.Fields.BaseVariantField]" ImageOnly="True" 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But how? With the world’s largest consumer panel, we understand how people think, shop and consume.<br />  <br /> Kantar's Worldpanel takes the guesswork out of your major decisions and helps uncover growth opportunities by putting the consumer at the heart of your strategy.</h4> <h4></h4> </div> </div> <div class="row component column-splitter"> <div class="col-2 col-sm-3 col-md-4 col-lg-5"> <div class="component rich-text remove-vertical-padding"> <div class="component-content"> <h3 style="text-align: center; padding: 50px;">130+ purchase and usage panels </h3> </div> </div> </div> <div class="col-2 col-sm-3 col-md-4 col-lg-5"> <div class="component rich-text"> <div class="component-content"> <h3 style="text-align: center; padding: 50px;">2.5 million+ food and drinks occasions</h3> </div> </div> </div> <div class="col-2 col-sm-3 col-md-4 col-lg-5"> <div class="component rich-text"> <div class="component-content"> <h3 style="text-align: center; padding: 50px;">552 billion brand choices tracked</h3> </div> </div> </div> </div> <div class="component rich-text remove-vertical-padding"> <div class="component-content"> <h2 style="text-align: center;">Our Solutions</h2> </div> </div> <div class="component row component c-extended-tab c-tabstrip js-tabstrip remove-vertical-padding"> <div class="col-4 col-sm-8 col-md-12 col-lg-16"> <div class="c-extended-tab-select-container c-tabstrip__select-container"> <select> <option value="#tabstrip-panel1"> <div class="component content"> <div class="component-content"> <div class="field-heading">Worldpanel Purchase</div> </div> </div> </option> <option value="#tabstrip-panel2"> <div class="component content"> <div class="component-content"> <div class="field-heading">Worldpanel Usage</div> </div> </div> </option> <option value="#tabstrip-panel3"> <div class="component content"> <div class="component-content"> <div class="field-heading">Beauty & Fashion</div> </div> </div> </option> <option value="#tabstrip-panel4"> <div class="component content"> <div class="component-content"> <div class="field-heading">Tech & Entertainment</div> </div> </div> </option> <option value="#tabstrip-panel5"> <div class="component content"> <div class="component-content"> <div class="field-heading">PanelVoice Surveys</div> </div> </div> </option> <option value="#tabstrip-panel6"> <div class="component content"> <div class="component-content"> <div class="field-heading">Behavioural Analytics & Simulators</div> </div> </div> </option> </select> <div class="c-tabstrip__icon-container"> <span class="icon"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> </div> <div class="c-tabstrip__tablist-container horizontal-sweeper"> <div class="horizontal-sweeper-btn horizontal-sweeper-btn-prev"> <span class="icon icon-pagination-next"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> <div class="horizontal-sweeper-btn horizontal-sweeper-btn-next"> <span class="icon icon-pagination-next"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> <ul class="c-tabstrip__tablist swiper-wrapper" role="tablist"> <li class="c-extended-tab-tablist-item c-tabstrip__tablist-item swiper-slide"> <a class="c-extended-tab-tabs c-tabstrip__tab" id="tabstrip-tab1" href="#tabstrip-panel1"> <div class="component content"> <div class="component-content"> <div class="field-heading">Worldpanel Purchase</div> </div> </div> </a> </li> <li class="c-extended-tab-tablist-item c-tabstrip__tablist-item swiper-slide"> <a class="c-extended-tab-tabs c-tabstrip__tab" id="tabstrip-tab2" href="#tabstrip-panel2"> <div class="component content"> <div class="component-content"> <div class="field-heading">Worldpanel Usage</div> </div> </div> </a> </li> <li class="c-extended-tab-tablist-item c-tabstrip__tablist-item swiper-slide"> <a class="c-extended-tab-tabs c-tabstrip__tab" id="tabstrip-tab3" href="#tabstrip-panel3"> <div class="component content"> <div class="component-content"> <div class="field-heading">Beauty & Fashion</div> </div> </div> </a> </li> <li class="c-extended-tab-tablist-item c-tabstrip__tablist-item swiper-slide"> <a class="c-extended-tab-tabs c-tabstrip__tab" id="tabstrip-tab4" href="#tabstrip-panel4"> <div class="component content"> <div class="component-content"> <div class="field-heading">Tech & Entertainment</div> </div> </div> </a> </li> <li class="c-extended-tab-tablist-item c-tabstrip__tablist-item swiper-slide"> <a class="c-extended-tab-tabs c-tabstrip__tab" id="tabstrip-tab5" href="#tabstrip-panel5"> <div class="component content"> <div class="component-content"> <div class="field-heading">PanelVoice Surveys</div> </div> </div> </a> </li> <li class="c-extended-tab-tablist-item c-tabstrip__tablist-item swiper-slide"> <a class="c-extended-tab-tabs c-tabstrip__tab" id="tabstrip-tab6" href="#tabstrip-panel6"> <div class="component content"> <div class="component-content"> <div class="field-heading">Behavioural Analytics & Simulators</div> </div> </div> </a> </li> </ul> </div> <div class="c-extended-tab-container c-tabstrip__section-container"> <section class="c-tabstrip__panel rich-text" id="tabstrip-panel1"> <div class="extented-tab-title"> <div class="component content"> <div class="component-content"> <div class="field-content"><h3>As global leaders in behavioural research, we deliver the most accurate and comprehensive understanding of real consumer behaviour. Every purchase is captured in detail, so you can better understand shoppers’ choices. Which categories, retailers and brands are growing?</h3></div> </div> </div> </div> <div class="component-content row animate--slide animate--run"> <span class="three-columns"> </span> <div class="row component column-splitter"> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component rich-text"> <div class="component-content"> <h2>Key Features</h2> <h3>Decode shopper behaviour for the most meaningful view</h3> We understand brands and retail dynamics through the choices of 6 billion people in 69 markets, including partners.<br /> <h3><br />Measurement grade data in +500 categories</h3> From Consumer Goods to Food Service and more, our unrivalled consumer panels measure how people cook, clean, care and dress.<br /> <br /> <h3>Monitoring omnichannel shopping patterns</h3> <p>Track shopper choices, loyalty and behaviours across retailers and channels from convenience to discounters; takeaways and cafés, online and in-store.</p> <p> </p> <p><a class="btn btn--primary" href="https://www4.kantar.com/l/1040891/2024-04-30/37791i" target="_Blank"><span class="btn__inner">Get in touch</span> </a></p> </div> </div> </div> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component rich-text"> <div class="component-content"> </div> </div> <div class="component c-hero-media c-hero-media--video js-hero-media js-video-stand-alone"> <div class="c-hero-media__figure"> <div class="c-hero-media__poster js-hero-poster"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/campaigns/worldpanel/decoding-shoppers-to-shape-your-brand-future-a-team.png?h=830&iar=0&w=1038&hash=A4ED2569BF1B36BFEFA14DDA0E7FEE17" alt="Decoding shoppers to shape your brand future" width="1038" height="830" HeadingTag="h3" Item="Sitecore.Data.Items.Item" VariantFields="System.Collections.Generic.List`1[Sitecore.XA.Foundation.Variants.Abstractions.Fields.BaseVariantField]" ImageOnly="False" PageItem="Sitecore.Data.Items.Item" VideoAttributes="data-youtube-api="https://www.youtube.com/iframe_api" data-youtube-id="WfsiC4SIpJI"" Autoplay="False" IsControlEditable="False" ImageFieldId="{25A6875E-B3CB-4365-9B71-A8BD0E83715F}" Attributes="System.Collections.Generic.Dictionary`2[System.String,System.Collections.Generic.IList`1[System.String]]" IsEdit="False" Rendering="Sitecore.XA.Foundation.Mvc.Wrappers.Rendering" DataSourceItem="Sitecore.Data.Items.Item" /> </div> </div> <div id="50959309-f87b-4429-9081-7b9f6a98f1ca" class="c-hero-media__video js-hero-player" data-youtube-api="https://www.youtube.com/iframe_api" data-youtube-id="WfsiC4SIpJI"></div> <div class="c-hero-media__play js-hero-play-button"> <a href="#" class="btn btn--secondary"> <div class="c-hero-media__play-icon btn__icon"> <span class="icon"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#play"></use> </svg> </span> </span> </div> <span class="btn__inner">Watch (<span class="js-hero-figure-time"></span>)</span> </a> </div> </div></div> </div> </div> <span class="three-columns"> </span> </div> </section> <section class="c-tabstrip__panel rich-text" id="tabstrip-panel2"> <div class="extented-tab-title"> <div class="component content"> <div class="component-content"> <div class="field-content"><h3>To fulfil your growth potential, you need to evolve with your consumers and become the brand of choice for more people on more occasions. Worldpanel offers unique and multi-dimensional view of human behaviour. What consumption <br /> moments are growing, declining, and emerging?</h3></div> </div> </div> </div> <div class="component-content row animate--slide animate--run"> <span class="three-columns"> </span> <div class="row component column-splitter"> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component rich-text"> <div class="component-content"> <h2>Key Features</h2> <h3>Decode food and drinks occasions driving growth</h3> Worldpanel™ Usage occasion-based panels track every single snack, beverage and meal consumed at home and on-the-go.<br /> <h3><br />Find new space</h3> Expand your portfolio into new growth territories. Close the loop from purchase to consumption connecting people’s routines and motivations with brand choices.<br /> <br /> <h3>Demand Moments: How the world eats and drinks</h3> <p><a href="https://www.kantar.com/campaigns/how-the-world-eats-and-drinks" target="_Blank">Dive into food and drink micro-moments</a> to understand all of the occasions driving growth and uncover hidden opportunities.</p> <p> </p> <p><a class="btn btn--primary" href="https://www4.kantar.com/l/1040891/2023-10-16/2mslx" target="_Blank"><span class="btn__inner">Get in touch</span> </a></p> </div> </div> </div> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component c-hero-media c-hero-media--video js-hero-media js-video-stand-alone"> <div class="c-hero-media__figure"> <div class="c-hero-media__poster js-hero-poster"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/articles/images/2020/fresh-food-demand-china.jpg?h=1000&iar=0&w=1500&hash=A74DF3E76F18896FEA2B5BE2356AB77F" alt="fresh food demand china" width="1500" height="1000" HeadingTag="h3" Item="Sitecore.Data.Items.Item" VariantFields="System.Collections.Generic.List`1[Sitecore.XA.Foundation.Variants.Abstractions.Fields.BaseVariantField]" ImageOnly="False" PageItem="Sitecore.Data.Items.Item" VideoAttributes="data-youtube-api="https://www.youtube.com/iframe_api" data-youtube-id="ZWxXeR_hrPo"" Autoplay="False" IsControlEditable="False" ImageFieldId="{25A6875E-B3CB-4365-9B71-A8BD0E83715F}" Attributes="System.Collections.Generic.Dictionary`2[System.String,System.Collections.Generic.IList`1[System.String]]" IsEdit="False" Rendering="Sitecore.XA.Foundation.Mvc.Wrappers.Rendering" DataSourceItem="Sitecore.Data.Items.Item" /> </div> </div> <div id="c9d2105a-4996-45b0-95db-47ad19c2b2aa" class="c-hero-media__video js-hero-player" data-youtube-api="https://www.youtube.com/iframe_api" data-youtube-id="ZWxXeR_hrPo"></div> <div class="c-hero-media__play js-hero-play-button"> <a href="#" class="btn btn--secondary"> <div class="c-hero-media__play-icon btn__icon"> <span class="icon"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#play"></use> </svg> </span> </span> </div> <span class="btn__inner">Watch (<span class="js-hero-figure-time"></span>)</span> </a> </div> </div></div> </div> </div> <span class="three-columns"> </span> </div> </section> <section class="c-tabstrip__panel rich-text" id="tabstrip-panel3"> <div class="extented-tab-title"> <div class="component content"> <div class="component-content"> <div class="field-content"><h3>Get a 360º view of individual's behaviour across different channels and demographics to drive your brand's growth. Understand how this behaviour changes over time across skin care, body care, cosmetics, hair, fragrance, male grooming, apparel and footwear.</h3></div> </div> </div> </div> <div class="component-content row animate--slide animate--run"> <span class="three-columns"> </span> <div class="row component column-splitter"> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component rich-text"> <div class="component-content"> <h2>Key Features</h2> <h3>Decode beauty routines and shopper behaviour</h3> Understand men and women’s beauty and personal care regimes to tap into changing consumer habits and identify new opportunities.<br /> <h3><br />Tune into generational variations</h3> <a href="https://www.kantar.com/campaigns/face-value" target="_Blank">Dive into diverse beauty narratives</a> from mature buyers to Gen Z trendsetters to inform marketing strategy, segmentation and NPD.<br /> <br /> <h3>Discover cross-channel dynamics</h3> <p>Every grooming purchase is captured to help understand shoppers’ choices across channels, whether online, in-store or direct-to-consumer.</p> <p> </p> <p><a class="btn btn--primary" href="https://www4.kantar.com/l/1040891/2023-11-07/2prvf" target="_Blank"><span class="btn__inner">Contact us</span> </a></p> </div> </div> </div> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component image file-type-icon-media-link"> <div class="component-content"> <img src="/-/media/project/kantar/global/screenshot-2024-09-03-111536.png?h=498&iar=0&w=942&hash=A966F748050F9A47E4E3CE447ED29CD0" alt="wp" width="942" height="498" data-variantitemid="{2470BD9C-FF14-4427-AB67-8B108AB6E39A}" data-variantfieldname="Image" /> </div> </div> </div> </div> <span class="three-columns"> </span> </div> </section> <section class="c-tabstrip__panel rich-text" id="tabstrip-panel4"> <div class="extented-tab-title"> <div class="component content"> <div class="component-content"> <div class="field-content"><h3>In the fast-changing world of technology and entertainment, you need to be on top of what’s happening. Get the latest market measurement and consumer behaviour trends for the technology sector, and video and music entertainment industries.</h3></div> </div> </div> </div> <div class="component-content row animate--slide animate--run"> <span class="three-columns"> </span> <div class="row component column-splitter"> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component rich-text"> <div class="component-content"> <h2>Key Features</h2> <h3>Decode consumers' technology choices</h3> Monitor brand share, switching and loyalty, to understand the reasons behind consumer tech choice in smartphone, tablet, laptop, wearables and smart speakers.<br /> <h3><br />Understand consumer's path to entertainment purchase</h3> Get unique, detailed and actionable insights by tracking the <a rel="noopener noreferrer" href="https://www.kantar.com/campaigns/svod-market-share" target="_blank">full subscription consumer journey for video and music streaming services</a> using longitudinal continuous ComTech panels.<br /> <br /> <h3>Understand drivers of smarphone share changes</h3> <p><a href="https://www.kantar.com/campaigns/smartphone-os-market-share " target="_Blank">Track mobile phone behaviour across the globe</a>, including purchasing of smartphones and how different operating systems are performing per market.</p> <p> </p> <p><a class="btn btn--primary" href="https://www4.kantar.com/l/1040891/2023-11-09/2q1st" target="_Blank"><span class="btn__inner">Request a demo</span> </a></p> </div> </div> </div> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component image file-type-icon-media-link"> <div class="component-content"> <img src="/-/media/project/kantar/global/eod-entertainment-on-demand.jpg?h=1000&iar=0&w=1500&hash=D4A6DB4D424407474433A32E146C8364" alt="eod" width="1500" height="1000" data-variantitemid="{33E35611-A5B9-4439-A378-128B0C51941A}" data-variantfieldname="Image" /> </div> </div> </div> </div> <span class="three-columns"> </span> </div> </section> <section class="c-tabstrip__panel rich-text" id="tabstrip-panel5"> <div class="extented-tab-title"> <div class="component content"> <div class="component-content"> <div class="field-content"><h3>Survey the people behind actual purchasing decisions to decode what shoppers think about your brand, category or store. Worldpanel's single source surveys convert the voice of our panellists into business actions to win new shoppers and fuel your brand growth.</h3></div> </div> </div> </div> <div class="component-content row animate--slide animate--run"> <span class="three-columns"> </span> <div class="row component column-splitter"> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component rich-text"> <div class="component-content"> <h2>Key Features</h2> <h3>Decode the 'Why'</h3> Use targeted surveys to speak directly to Kantar's Worldpanel™ samples - the same people behind the data in your database.<br /> <h3><br />Quantify the 'Why'</h3> Make attitudes actionable by correlating what consumers think with sales opportunities. Offer evidence-based insights to develop your brand strategy.<br /> <br /> <h3>100% accurate sample</h3> <p>Find unique, high-quality samples based on actual purchases recorded over time rather than claimed surveys. Survey your actual shoppers.</p> <p> </p> <p><a class="btn btn--primary" href="https://www4.kantar.com/l/1040891/2023-10-14/2mp7q" target="_Blank"><span class="btn__inner">Get in touch</span> </a></p> </div> </div> </div> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component image file-type-icon-media-link"> <div class="component-content"> <img src="/-/media/project/kantar/global/screenshot-2024-09-03-112354.png?h=844&iar=0&w=1653&hash=575953B76812BCE899F102E401BEDFB2" alt="wp" width="1653" height="844" data-variantitemid="{F20F869E-C4FA-4BDD-8113-3707395C9CC9}" data-variantfieldname="Image" /> </div> </div> <div class="component rich-text"> <div class="component-content"> <p><a class="btn btn--primary" href="https://kantar.turtl.co/story/panelvoice/page/1" target="_Blank"><span class="btn__inner">Read more</span> </a></p> </div> </div> </div> </div> <span class="three-columns"> </span> </div> </section> <section class="c-tabstrip__panel rich-text" id="tabstrip-panel6"> <div class="extented-tab-title"> <div class="component content"> <div class="component-content"> <div class="field-content"><h3>Unearth opportunities, predict ROI and make decisions with Worldpanel’s continuous behavioural data and predictive analytics. Whether you’re considering adjusting your assortment or pack size, launching a new product, or optimising your marketing plans, identify the strategy most likely to win.</h3></div> </div> </div> </div> <div class="component-content row animate--slide animate--run"> <span class="three-columns"> </span> <div class="row component column-splitter"> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component rich-text"> <div class="component-content"> <h2>Key Features</h2> <h3>Predispose more people to your brand</h3> Match advertisement exposure to behaviour by measuring shopper response to your marketing activity.<br /> <h3><br />Be more present</h3> Identify the best product range, price and promotion to win new shoppers, and predict your future sales.<br /> <br /> <h3>Find new space</h3> <p>A shopper-led approach to segment and find new targets, and to evaluate the success of your new product innovations.</p> <p> </p> <p><a class="btn btn--primary" href="https://www.kantar.com/campaigns/worldpanel-simulators" target="_Blank"><span class="btn__inner">Find out more</span> </a></p> </div> </div> </div> <div class="col-4 col-sm-4 col-md-6 col-lg-8 c-extended-tab-two-columns"> <div class="component c-hero-media c-hero-media--video js-hero-media js-video-stand-alone"> <div class="c-hero-media__figure"> <div class="c-hero-media__poster js-hero-poster"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/case-studies/consumer-packaged-goods/gettyimages-1129767258-data-chart.jpg?h=1000&iar=0&w=1500&hash=62F86E49D695BB143F8610569BBA00E7" alt="data chart" width="1500" height="1000" HeadingTag="h3" Item="Sitecore.Data.Items.Item" VariantFields="System.Collections.Generic.List`1[Sitecore.XA.Foundation.Variants.Abstractions.Fields.BaseVariantField]" ImageOnly="False" PageItem="Sitecore.Data.Items.Item" VideoAttributes="data-youtube-api="https://www.youtube.com/iframe_api" data-youtube-id="LxOBJrVKQRk"" Autoplay="False" IsControlEditable="False" ImageFieldId="{25A6875E-B3CB-4365-9B71-A8BD0E83715F}" Attributes="System.Collections.Generic.Dictionary`2[System.String,System.Collections.Generic.IList`1[System.String]]" IsEdit="False" Rendering="Sitecore.XA.Foundation.Mvc.Wrappers.Rendering" DataSourceItem="Sitecore.Data.Items.Item" /> </div> </div> <div id="f3d85c68-fc0d-46f4-ad11-e7a40787a4cc" class="c-hero-media__video js-hero-player" data-youtube-api="https://www.youtube.com/iframe_api" data-youtube-id="LxOBJrVKQRk"></div> <div class="c-hero-media__play js-hero-play-button"> <a href="#" class="btn btn--secondary"> <div class="c-hero-media__play-icon btn__icon"> <span class="icon"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#play"></use> </svg> </span> </span> </div> <span class="btn__inner">Watch (<span class="js-hero-figure-time"></span>)</span> </a> </div> </div></div> </div> </div> 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Learn more </span> </a> </div> </div> <div class="carousel__slide"> <div class="carousel__image"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/case-studies/consumer-packaged-goods/71-gettyimages-143913831.jpg?h=453&iar=0&w=680&hash=3EF4B7F137182A7B8256C23D2A861719" alt="Child bowling" width="680" height="453" /> </div> </div> <div class="carousel__slide-content"> <div class="carousel__slide-logo-container"> </div> <p class="carousel__slide-block"> <a href="/industries/consumer-packaged-goods/a-local-strategy-for-the-launch-of-danoninho-petit-pouch"> A local strategy for the launch of Danoninho Petit Pouch </a> </p> <a class="carousel__cta btn btn--secondary" href="/industries/consumer-packaged-goods/a-local-strategy-for-the-launch-of-danoninho-petit-pouch"> <span class="btn__inner"> Learn more </span> </a> </div> </div> <div class="carousel__slide"> <div class="carousel__image"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/case-studies/consumer-packaged-goods/gettyimages-1093189226.jpg?h=453&iar=0&w=680&hash=69478ABE1DB60DE3641EF934D1A1D037" alt="snacks" width="680" height="453" /> </div> </div> <div class="carousel__slide-content"> <div class="carousel__slide-logo-container"> </div> <p class="carousel__slide-block"> <a href="/industries/consumer-packaged-goods/overcoming-the-barriers-for-salty-snacks"> Overcoming the barriers for salty snacks </a> </p> <a class="carousel__cta btn btn--secondary" href="/industries/consumer-packaged-goods/overcoming-the-barriers-for-salty-snacks"> <span class="btn__inner"> Learn more </span> </a> </div> </div> <div class="carousel__slide"> <div class="carousel__image"> <div class="aspect-ratio-container"> <img src="/-/media/project/kantar/global/case-studies/consumer-packaged-goods/hand-sanitiser-unilever-case-study.jpg?h=453&iar=0&w=680&hash=6C958F26A25143366DAC35186C085135" alt="hand sanitiser unilever case study" width="680" height="453" /> </div> </div> <div class="carousel__slide-content"> <div class="carousel__slide-logo-container"> </div> <p class="carousel__slide-block"> <a href="/industries/consumer-packaged-goods/assessing-the-impact-and-opportunities-from-covid-19-for-unilever-in-china"> Assessing the impact and opportunities from COVID-19 for Unilever in China </a> </p> <a class="carousel__cta btn btn--secondary" href="/industries/consumer-packaged-goods/assessing-the-impact-and-opportunities-from-covid-19-for-unilever-in-china"> <span class="btn__inner"> Learn more </span> </a> </div> </div> </div> <div class="row carousel__pagination"></div> <div class="carousel__prev"> <span class="icon icon-pagination-next"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> <div class="carousel__next"> <span class="icon icon-pagination-next"> <span class="icon__wrapper"> <svg viewBox="0 0 256 256" role="img"> <use xlink:href="/-/media/Themes/Kantar/Global/KantarMain/images/sprite.svg#pagination-next"></use> </svg> </span> </span> </div> </div> </div> </div> <div class="component row c-card-grid c-card-grid--default js-card-grid c-card-grid--three remove-vertical-padding"> <div class="row col-4 col-sm-8 off-md-0 col-md-12 off-lg-1 col-lg-14"> <div class="c-card-grid__title override-typo"> Inspiration </div> <div class="c-card-grid__stacked-cards-container"> <div class="flex-grid-replacer"> <div class="c-card-grid__item-container"> <div class="component row c-card js-card c-card--horizontal"> <div class="col-4 col-sm-3 col-f-md-3 col-f-lg-3 c-card__image-content"><div class="c-card__image-container"><div class="aspect-ratio-container field-image"><a title="Sporting events boost beer consumption in Latin America" href="/inspiration/fmcg/sporting-events-boost-beer-consumption-in-latin-america"><img src="/-/media/project/kantar/global/articles/2023/sporting-events-boost-beer-consumption-in-latin-america.jpg?h=480&iar=0&w=720&hash=37ECB09E391EC81F52022FE5E58A4926" alt="Sporting events boost beer consumption in Latin America" width="720" height="480" data-variantitemid="{D682E922-DF35-4D46-BEA0-BB9C4F22A3FD}" data-variantfieldname="Image" /></a></div></div></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__title field-title"><a title="Sporting events boost beer consumption in Latin America" href="/inspiration/fmcg/sporting-events-boost-beer-consumption-in-latin-america">Sporting events boost beer consumption in Latin America</a></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__info"><div class="c-card__summary field-summary">Budweiser, Heineken and Amstel capitalise on opportunities to engage consumers.</div></div> </div> </div> <div class="c-card-grid__item-container"> <div class="component row c-card js-card c-card--horizontal"> <div class="col-4 col-sm-3 col-f-md-3 col-f-lg-3 c-card__image-content"><div class="c-card__image-container"><div class="aspect-ratio-container field-image"><a title="OOH spend lifts across drinks and snacks without harming take home sales" href="/inspiration/fmcg/ooh-spend-lifts-across-drinks-and-snacks-without-harming-take-home-sales"><img src="/-/media/project/kantar/global/articles/2023/ooh-spend-lifts-across-drinks-and-snacks-without-harming-take-home-sales.jpg?h=480&iar=0&w=720&hash=AE3CFBC8D15AD88D031E0E5A5E56BFD7" alt="OOH spend lifts across drinks and snacks – without harming take-home sales" width="720" height="480" data-variantitemid="{3836B3AC-A4D4-4EFE-B0AF-7505DEC4C5B4}" data-variantfieldname="Image" /></a></div></div></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__title field-title"><a title="OOH spend lifts across drinks and snacks without harming take home sales" href="/inspiration/fmcg/ooh-spend-lifts-across-drinks-and-snacks-without-harming-take-home-sales">OOH spend lifts across drinks and snacks – without harming take-home sales</a></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__info"><div class="c-card__summary field-summary">The ‘ready to eat’ meal trend grows, as consumers opt for less formal channels in Q2 2024.</div></div> </div> </div> <div class="c-card-grid__item-container"> <div class="component row c-card js-card c-card--horizontal"> <div class="col-4 col-sm-3 col-f-md-3 col-f-lg-3 c-card__image-content"><div class="c-card__image-container"><div class="aspect-ratio-container field-image"><a title="Context is king The data-driven reality of global consumption" href="/inspiration/fmcg/context-is-king-the-data-driven-reality-of-global-consumption"><img src="/-/media/project/kantar/global/articles/2023/context-is-king-the-data-driven-reality-of-global-consumption.jpg?h=480&iar=0&w=720&hash=C304F7A9C17475642668F588D581E5EA" alt="Context is king - The data-driven reality of global consumption" width="720" height="480" data-variantitemid="{8A1C8111-F58B-4018-9EBD-3F5A3EEDC839}" data-variantfieldname="Image" /></a></div></div></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__title field-title"><a title="Context is king The data-driven reality of global consumption" href="/inspiration/fmcg/context-is-king-the-data-driven-reality-of-global-consumption">Context is king - The data-driven reality of global consumption</a></div><div class="col-4 col-sm-5 col-f-md-7 col-f-lg-9 c-card__content c-card__info"><div class="c-card__summary field-summary">Over three years, we analysed 3 million food and drink occasions across nine countries, distilling them into 14 “moments of truth”.</div></div> </div> </div> </div> </div> </div> </div> <div class="component c-feature-row-promo js-feature-row-promo dark-variant"> <div class="component-content row"> <div class="feature-row-promo__image-content feature-row-promo__image-content--golden-bar col-4 col-sm-4 col-md-6 col-lg-8"><div class="aspect-ratio-container field-image"><img src="/-/media/project/kantar/global/articles/2023/brand-footprint-report-reveals-global-grocery-bill-exceeds-1000-per-household.jpg?h=480&iar=0&w=720&hash=47733188D1B0D19B11C0D6300D47BAAD" alt="Brand footprint 2023" width="720" height="480" data-variantitemid="{76D9A958-D53B-4EE3-A680-E6D93FCCBF7F}" data-variantfieldname="Image" /></div></div><div class="col-4 col-sm-4 col-md-6 col-lg-8 feature-row-promo__content"><div class="feature-row-promo__title field-title"><p>Latest Brand Footprint rankings</p></div><div class="feature-row-promo__summary field-summary">The Brand Footprint ranking reveals how consumers around the world today are buying FMCG brands.</div><a 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