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.sidebar-content,.mw-parser-output .multi-sport-event-sidebar .sidebar-list{text-align:left}.mw-parser-output .multi-sport-event-sidebar .sidebar-list-title{background:#BFD7FF;font-size:110%;padding-right:1.5em}</style><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><table class="sidebar sidebar-collapse nomobile nowraplinks multi-sport-event-sidebar"><tbody><tr><td class="sidebar-top-image"><span typeof="mw:File"><span><img alt="Olympic rings" src="//upload.wikimedia.org/wikipedia/commons/thumb/5/5c/Olympic_rings_without_rims.svg/40px-Olympic_rings_without_rims.svg.png" decoding="async" width="40" height="18" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/5c/Olympic_rings_without_rims.svg/60px-Olympic_rings_without_rims.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/5c/Olympic_rings_without_rims.svg/80px-Olympic_rings_without_rims.svg.png 2x" data-file-width="342" data-file-height="158" /></span></span></td></tr><tr><td class="sidebar-pretitle-with-top-image">Part of a series on</td></tr><tr><th class="sidebar-title-with-pretitle"><a href="/wiki/2014_Winter_Olympics" title="2014 Winter Olympics">2014 Winter Olympics</a></th></tr><tr><td class="sidebar-content"> <ul><li><a href="/wiki/Bids_for_the_2014_Winter_Olympics" title="Bids for the 2014 Winter Olympics">Bid process</a> (<a href="/wiki/Sochi_bid_for_the_2014_Winter_Olympics" title="Sochi bid for the 2014 Winter Olympics">Sochi bid</a>)</li> <li><a href="/wiki/Venues_of_the_2014_Winter_Olympics_and_Paralympics" title="Venues of the 2014 Winter Olympics and Paralympics">Venues</a></li> <li><a href="/wiki/2014_Winter_Olympics_torch_relay" title="2014 Winter Olympics torch relay">Torch relay</a></li> <li><a class="mw-selflink selflink">Marketing</a> (<a href="/wiki/2014_Winter_Olympic_and_Paralympic_Games_mascots" title="2014 Winter Olympic and Paralympic Games mascots">mascots</a>)</li> <li><a href="/wiki/List_of_2014_Winter_Olympics_broadcasters" title="List of 2014 Winter Olympics broadcasters">Broadcasters</a></li> <li><a href="/wiki/2014_Winter_Olympics_opening_ceremony" title="2014 Winter Olympics opening ceremony">Opening ceremony</a> (<a href="/wiki/2014_Winter_Olympics_Parade_of_Nations" title="2014 Winter Olympics Parade of Nations">flag bearers</a>)</li> <li><a href="/wiki/Chronological_summary_of_the_2014_Winter_Olympics" title="Chronological summary of the 2014 Winter Olympics">Chronological summary</a></li> <li><a href="/wiki/2014_Winter_Olympics_medal_table" title="2014 Winter Olympics medal table">Medal table</a> (<a href="/wiki/List_of_2014_Winter_Olympics_medal_winners" title="List of 2014 Winter Olympics medal winners">medalists</a>)</li> <li><a href="/wiki/World_and_Olympic_records_set_at_the_2014_Winter_Olympics" title="World and Olympic records set at the 2014 Winter Olympics">World and Olympic records</a></li> <li><a href="/wiki/Concerns_and_controversies_at_the_2014_Winter_Olympics" title="Concerns and controversies at the 2014 Winter Olympics">Controversies</a> (<a href="/wiki/Concerns_and_controversies_at_the_2014_Winter_Olympics#Circassian_genocide" title="Concerns and controversies at the 2014 Winter Olympics">Circassian genocide</a> • <a href="/wiki/Doping_in_Russia" title="Doping in Russia">Russian doping scandal</a> • <a href="/wiki/LGBT_rights_protests_surrounding_the_2014_Winter_Olympics" title="LGBT rights protests surrounding the 2014 Winter Olympics">LGBT rights protests</a>)</li> <li><a href="/wiki/2014_Winter_Olympics_closing_ceremony" title="2014 Winter Olympics closing ceremony">Closing ceremony</a> (<a href="/wiki/2014_Winter_Olympics_closing_ceremony_flag_bearers" title="2014 Winter Olympics closing ceremony flag bearers">flag bearers</a>)</li> <li><a href="/wiki/2014_Winter_Paralympics" title="2014 Winter Paralympics">Paralympics</a></li></ul> <div class="hlist" style="padding-top: 5px; text-align: center;"> <ul><li><b><a href="/wiki/International_Olympic_Committee" title="International Olympic Committee">IOC</a></b></li> <li><b><a href="/wiki/Russian_Olympic_Committee" title="Russian Olympic Committee">ROC</a></b></li> <li><b><a href="/wiki/Sochi_2014_Olympic_and_Paralympic_Organizing_Committee" title="Sochi 2014 Olympic and Paralympic Organizing Committee">SOOC</a></b></li></ul> </div></td> </tr><tr><td class="sidebar-navbar"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><style data-mw-deduplicate="TemplateStyles:r1239400231">.mw-parser-output .navbar{display:inline;font-size:88%;font-weight:normal}.mw-parser-output .navbar-collapse{float:left;text-align:left}.mw-parser-output .navbar-boxtext{word-spacing:0}.mw-parser-output .navbar ul{display:inline-block;white-space:nowrap;line-height:inherit}.mw-parser-output .navbar-brackets::before{margin-right:-0.125em;content:"[ "}.mw-parser-output .navbar-brackets::after{margin-left:-0.125em;content:" ]"}.mw-parser-output .navbar li{word-spacing:-0.125em}.mw-parser-output .navbar a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:2014_Winter_Olympics" title="Template:2014 Winter Olympics"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:2014_Winter_Olympics" title="Template talk:2014 Winter Olympics"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:2014_Winter_Olympics" title="Special:EditPage/Template:2014 Winter Olympics"><abbr title="Edit this template">e</abbr></a></li></ul></div></td></tr></tbody></table> <p><b>2014 Winter Olympics marketing</b> was a long running campaign that began when <a href="/wiki/Sochi" title="Sochi">Sochi</a> <a href="/wiki/2014_Winter_Olympics_bids" class="mw-redirect" title="2014 Winter Olympics bids">won its bid</a> to host the games in 2007. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Symbols">Symbols</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=2014_Winter_Olympics_marketing&action=edit&section=1" title="Edit section: Symbols"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Emblem">Emblem</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=2014_Winter_Olympics_marketing&action=edit&section=2" title="Edit section: Emblem"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:Soyuz_TMA-11M_erected_at_Baikonur_Cosmodrome_(201311050027HQ).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/5/51/Soyuz_TMA-11M_erected_at_Baikonur_Cosmodrome_%28201311050027HQ%29.jpg/170px-Soyuz_TMA-11M_erected_at_Baikonur_Cosmodrome_%28201311050027HQ%29.jpg" decoding="async" width="170" height="215" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/5/51/Soyuz_TMA-11M_erected_at_Baikonur_Cosmodrome_%28201311050027HQ%29.jpg/255px-Soyuz_TMA-11M_erected_at_Baikonur_Cosmodrome_%28201311050027HQ%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/5/51/Soyuz_TMA-11M_erected_at_Baikonur_Cosmodrome_%28201311050027HQ%29.jpg/340px-Soyuz_TMA-11M_erected_at_Baikonur_Cosmodrome_%28201311050027HQ%29.jpg 2x" data-file-width="2109" data-file-height="2664" /></a><figcaption>A <a href="/wiki/Soyuz_(rocket_family)" title="Soyuz (rocket family)">Soyuz rocket</a> with Olympic livery. Its flight to the <a href="/wiki/International_Space_Station" title="International Space Station">International Space Station</a>, <a href="/wiki/Soyuz_TMA-11M" title="Soyuz TMA-11M">TMA-11M</a>, was part of Sochi's torch relay.</figcaption></figure> <p>The emblem of the 2014 Winter Olympics was unveiled in December 2009. While more elaborate designs with influence from <a href="/wiki/Khokhloma" title="Khokhloma">Khokhloma</a> were considered, organizers chose to use a more minimalistic and "futuristic" design instead, consisting only of <a href="/wiki/Typeface" title="Typeface">typefaces</a> with no drawn elements at all. The emblem was designed so that the "Sochi" and "2014" lettering would mirror each other vertically, "reflecting" the contrasts of Russia's landscape (such as Sochi itself, a meeting point between the <a href="/wiki/Black_Sea" title="Black Sea">Black Sea</a> and the <a href="/wiki/Western_Caucasus" title="Western Caucasus">Western Caucasus</a>).<sup id="cite_ref-newyorker-emblem_1-0" class="reference"><a href="#cite_note-newyorker-emblem-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> Critics, including Russian bloggers, panned the logo for being too simplistic and lacking any real symbolism; <a href="/wiki/Guo_Chunning" title="Guo Chunning">Guo Chunning</a>, designer of the <a href="/wiki/2008_Summer_Olympics" title="2008 Summer Olympics">2008 Summer Olympics</a> emblem <i><a href="/wiki/Dancing_Beijing" title="Dancing Beijing">Dancing Beijing</a></i>, criticized it for its lack of detail, and believed it should have contained more elements that represented winter and Russia's national identity, aside from its blue color scheme and its use of <a href="/wiki/.ru" title=".ru">.ru</a>, the <a href="/wiki/Top-level_domain" title="Top-level domain">top-level domain</a> of Russia.<sup id="cite_ref-newyorker-emblem_1-1" class="reference"><a href="#cite_note-newyorker-emblem-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Slogan">Slogan</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=2014_Winter_Olympics_marketing&action=edit&section=3" title="Edit section: Slogan"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The Games' official slogan, <i>Hot. Cool. Yours.</i> (<i>Жаркие. Зимние. Твои.</i>), was unveiled on 25 September 2012, 500 days before the opening ceremony.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> Presenting the slogan, SOC president <a href="/wiki/Dmitry_Chernyshenko" title="Dmitry Chernyshenko">Dmitry Chernyshenko</a> explained that it represented the "passion" and heated competition of the Games' athletes, the contrasting climate of Sochi, and a sense of inclusion and belonging.<sup id="cite_ref-usatoday-slogan_3-0" class="reference"><a href="#cite_note-usatoday-slogan-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-csm-hotcooly_4-0" class="reference"><a href="#cite_note-csm-hotcooly-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Look_of_the_Games">Look of the Games</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=2014_Winter_Olympics_marketing&action=edit&section=4" title="Edit section: Look of the Games"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Mascots">Mascots</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=2014_Winter_Olympics_marketing&action=edit&section=5" title="Edit section: Mascots"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <figure class="mw-default-size mw-halign-right" typeof="mw:File/Thumb"><a href="/wiki/File:Stamps_of_Russia_2012_No_1559-61_Mascots_2014_Winter_Olympics.jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/9/9c/Stamps_of_Russia_2012_No_1559-61_Mascots_2014_Winter_Olympics.jpg/220px-Stamps_of_Russia_2012_No_1559-61_Mascots_2014_Winter_Olympics.jpg" decoding="async" width="220" height="142" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/9c/Stamps_of_Russia_2012_No_1559-61_Mascots_2014_Winter_Olympics.jpg/330px-Stamps_of_Russia_2012_No_1559-61_Mascots_2014_Winter_Olympics.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/9c/Stamps_of_Russia_2012_No_1559-61_Mascots_2014_Winter_Olympics.jpg/440px-Stamps_of_Russia_2012_No_1559-61_Mascots_2014_Winter_Olympics.jpg 2x" data-file-width="5681" data-file-height="3661" /></a><figcaption>The mascots of the 2014 Winter Olympics in Sochi.</figcaption></figure> <style data-mw-deduplicate="TemplateStyles:r1236090951">.mw-parser-output .hatnote{font-style:italic}.mw-parser-output div.hatnote{padding-left:1.6em;margin-bottom:0.5em}.mw-parser-output .hatnote i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/2014_Winter_Olympic_and_Paralympic_Games_mascots" title="2014 Winter Olympic and Paralympic Games mascots">2014 Winter Olympic and Paralympic Games mascots</a></div> <p>For the first time in Olympic history, a public vote was held to decide the mascots for the 2014 Winter Olympics; the 10 finalists, along with the results, were unveiled during live specials on <a href="/wiki/Channel_One_Russia" title="Channel One Russia">Channel One</a>. On 26 February 2011, the official mascots were unveiled, consisting of a <a href="/wiki/Polar_bear" title="Polar bear">polar bear</a>, a <a href="/wiki/Mountain_hare" title="Mountain hare">snow hare</a>, and a <a href="/wiki/Snow_leopard" title="Snow leopard">snow leopard</a>. The initial rounds consisted of online voting among submissions, while the final round involved text messaging.<sup id="cite_ref-inside-mascotvote_5-0" class="reference"><a href="#cite_note-inside-mascotvote-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-insidethegames-decided_6-0" class="reference"><a href="#cite_note-insidethegames-decided-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading3"><h3 id="Colours">Colours</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=2014_Winter_Olympics_marketing&action=edit&section=6" title="Edit section: Colours"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Most Olympic brands choose to represent themselves with 3 or 4 "primary" colours which are often symbolic to the region, as well as "secondary" colours not found in the logo which are often found in less common symbols and/or graphics. Sochi, however, made a statement to symbolise the diversity of Russia, and used over 30 colours from all over the spectrum, in 90 different patterns, all put together in a graphic designed to resemble a quilt. 5 different colour families were used at different venues around the games; Red Orange and Yellow, Yellow and Green, Green and Blue, Blue and Purple, and Purple and Pink. Non-venue areas, as well as volunteer jackets and other public spaces featured all 5 colour families together in one. </p> <div class="mw-heading mw-heading2"><h2 id="Banknotes_and_coins">Banknotes and coins</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=2014_Winter_Olympics_marketing&action=edit&section=7" title="Edit section: Banknotes and coins"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>In commemoration of the Games, <a href="/wiki/Russian_Post" title="Russian Post">Russian Post</a> released a series of <a href="/wiki/Postage_stamps_and_postal_history_of_Russia" title="Postage stamps and postal history of Russia">postage stamps</a> depicting athletes, venues, and the mascots of the Games.<sup id="cite_ref-wsj-stamps_7-0" class="reference"><a href="#cite_note-wsj-stamps-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Video_games">Video games</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=2014_Winter_Olympics_marketing&action=edit&section=8" title="Edit section: Video games"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The official Olympic video game is the fourth game in the <i><a href="/wiki/Mario_%26_Sonic" class="mw-redirect" title="Mario & Sonic">Mario & Sonic</a></i> series, <i><a href="/wiki/Mario_%26_Sonic_at_the_Sochi_2014_Olympic_Winter_Games" title="Mario & Sonic at the Sochi 2014 Olympic Winter Games">Mario & Sonic at the Sochi 2014 Olympic Winter Games</a></i>. It was released by <a href="/wiki/Nintendo" title="Nintendo">Nintendo</a> for the <a href="/wiki/Wii_U" title="Wii U">Wii U</a> on 8 November 2013 in Europe, and 15 November 2013 in North America.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> Others were <i><a href="/w/index.php?title=Sochi_2014:_Ski_Slopestyle_Challenge&action=edit&redlink=1" class="new" title="Sochi 2014: Ski Slopestyle Challenge (page does not exist)">Sochi 2014: Ski Slopestyle Challenge</a></i> for <a href="/wiki/Android_(operating_system)" title="Android (operating system)">Android</a> operating system and <i><a href="/w/index.php?title=Sochi_2014:_Olympic_Games_Resort&action=edit&redlink=1" class="new" title="Sochi 2014: Olympic Games Resort (page does not exist)">Sochi 2014: Olympic Games Resort</a></i> for online social network Facebook.<sup id="cite_ref-9" class="reference"><a href="#cite_note-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Stamps">Stamps</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=2014_Winter_Olympics_marketing&action=edit&section=9" title="Edit section: Stamps"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The <a href="/wiki/Bank_of_Russia" class="mw-redirect" title="Bank of Russia">Bank of Russia</a> issued special coins and 100-ruble notes for the Games.<sup id="cite_ref-wsj-stamps_7-1" class="reference"><a href="#cite_note-wsj-stamps-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Corporate_sponsorship_and_advertising">Corporate sponsorship and advertising</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=2014_Winter_Olympics_marketing&action=edit&section=10" title="Edit section: Corporate sponsorship and advertising"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <div class="mw-heading mw-heading3"><h3 id="Sponsors">Sponsors</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=2014_Winter_Olympics_marketing&action=edit&section=11" title="Edit section: Sponsors"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <table class="wikitable collapsible" style="float:center; margin:10px;"> <caption>Sponsors of the 2014 Winter Olympics </caption> <tbody><tr> <th scope="row">Worldwide Olympic Partners </th> <td><style data-mw-deduplicate="TemplateStyles:r1184024115">.mw-parser-output .div-col{margin-top:0.3em;column-width:30em}.mw-parser-output .div-col-small{font-size:90%}.mw-parser-output .div-col-rules{column-rule:1px solid #aaa}.mw-parser-output .div-col dl,.mw-parser-output .div-col ol,.mw-parser-output .div-col ul{margin-top:0}.mw-parser-output .div-col li,.mw-parser-output .div-col dd{page-break-inside:avoid;break-inside:avoid-column}</style><div class="div-col"> <ul><li><a href="/wiki/Atos" title="Atos">Atos</a></li> <li><a href="/wiki/The_Coca-Cola_Company" title="The Coca-Cola Company">The Coca-Cola Company</a></li> <li><a href="/wiki/Dow_Chemical_Company" title="Dow Chemical Company">Dow Chemical Company</a></li> <li><a href="/wiki/General_Electric" title="General Electric">General Electric</a></li> <li><a href="/wiki/McDonald%27s" title="McDonald's">McDonald's</a></li> <li><a href="/wiki/Omega_SA" title="Omega SA">Omega SA</a></li> <li><a href="/wiki/Panasonic" title="Panasonic">Panasonic</a></li> <li><a href="/wiki/Procter_%26_Gamble" title="Procter & Gamble">Procter & Gamble</a></li> <li><a href="/wiki/Samsung_Electronics" title="Samsung Electronics">Samsung Electronics</a></li> <li><a href="/wiki/Visa_Inc." title="Visa Inc.">Visa Inc.</a></li></ul></div> </td></tr> <tr> <th scope="row">National Partners </th> <td><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1184024115"><div class="div-col"> <ul><li><a href="/wiki/Aeroflot" title="Aeroflot">Aeroflot</a></li> <li>Bosco Sport</li> <li><a href="/wiki/MegaFon" title="MegaFon">MegaFon</a></li> <li><a href="/wiki/Rosneft" title="Rosneft">Rosneft</a></li> <li><a href="/wiki/Rostelecom" title="Rostelecom">Rostelecom</a></li> <li><a href="/wiki/Russian_Railways" title="Russian Railways">Russian Railways</a></li> <li><a href="/wiki/Sberbank_of_Russia" class="mw-redirect" title="Sberbank of Russia">Sberbank of Russia</a></li> <li><a href="/wiki/Volkswagen_Group" title="Volkswagen Group">Volkswagen Group</a></li></ul></div> </td></tr> <tr> <th scope="row">Official partners </th> <td><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1184024115"><div class="div-col"> <ul><li><a href="/wiki/Ingosstrakh" title="Ingosstrakh">Ingosstrakh</a></li> <li><a href="/wiki/PricewaterhouseCoopers" class="mw-redirect" title="PricewaterhouseCoopers">PricewaterhouseCoopers</a></li> <li>Sportlotto</li></ul></div> </td></tr> <tr> <th scope="row">Official suppliers </th> <td><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1184024115"><div class="div-col"> <ul><li>Adamas</li> <li><a href="/wiki/Avaya" title="Avaya">Avaya</a></li> <li><a href="/wiki/Baltika_Breweries" title="Baltika Breweries">Baltika Breweries</a></li> <li><a href="/wiki/EF_Education_First" title="EF Education First">EF Education First</a></li> <li>Jet Set Sports</li> <li><a href="/wiki/Kommersant" title="Kommersant">Kommersant</a></li> <li>Power Technologies </li> <li>WildRed</li> <li><a href="/wiki/Yamaha_Corporation" title="Yamaha Corporation">Yamaha Corporation</a> (<a href="/wiki/Yamaha_Motor_Company" title="Yamaha Motor Company">Yamaha Motor Company</a>)</li></ul></div> </td></tr> <tr> <th scope="row">Suppliers </th> <td><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1184024115"><div class="div-col"> <ul><li>Abrau-Durso Wineries</li> <li><a href="/wiki/Adecco_Group" class="mw-redirect" title="Adecco Group">Adecco Group</a></li> <li><a href="/wiki/Bauerfeind" title="Bauerfeind">Bauerfeind</a></li> <li>Contemporary International of Russia</li> <li><a href="/wiki/CTS_Eventim" title="CTS Eventim">CTS Eventim</a></li> <li>Detech</li> <li><a href="/wiki/Europa_Plus" title="Europa Plus">Europa Plus</a></li> <li>EXECT Business Training</li> <li><a href="/wiki/GAZ_Group" title="GAZ Group">GAZ Group</a></li> <li>I-TECO</li> <li><a href="/wiki/K%C3%A4rcher" title="Kärcher">Kärcher</a></li> <li><a href="/wiki/Kaspersky_Lab" title="Kaspersky Lab">Kaspersky Lab</a></li> <li><a href="/wiki/Kelly_Services" title="Kelly Services">Kelly Services</a></li> <li>KIOUT</li> <li><a href="/wiki/Life_Fitness" title="Life Fitness">Life Fitness</a></li> <li>KINESIO</li> <li><a href="/wiki/Microsoft" title="Microsoft">Microsoft</a></li> <li>Paul Hartman LLC</li> <li>PR Agency CROS</li> <li><a href="/wiki/Rosatom" title="Rosatom">Rosatom</a></li> <li><a href="/wiki/Scania_AB" title="Scania AB">Scania AB</a></li> <li>Ural Plant of Deicing Materials</li> <li>World Class</li></ul></div> </td></tr></tbody></table> <div class="mw-heading mw-heading2"><h2 id="See_also">See also</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=2014_Winter_Olympics_marketing&action=edit&section=12" title="Edit section: See also"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239009302">.mw-parser-output .portalbox{padding:0;margin:0.5em 0;display:table;box-sizing:border-box;max-width:175px;list-style:none}.mw-parser-output .portalborder{border:1px solid var(--border-color-base,#a2a9b1);padding:0.1em;background:var(--background-color-neutral-subtle,#f8f9fa)}.mw-parser-output .portalbox-entry{display:table-row;font-size:85%;line-height:110%;height:1.9em;font-style:italic;font-weight:bold}.mw-parser-output .portalbox-image{display:table-cell;padding:0.2em;vertical-align:middle;text-align:center}.mw-parser-output .portalbox-link{display:table-cell;padding:0.2em 0.2em 0.2em 0.3em;vertical-align:middle}@media(min-width:720px){.mw-parser-output .portalleft{clear:left;float:left;margin:0.5em 1em 0.5em 0}.mw-parser-output .portalright{clear:right;float:right;margin:0.5em 0 0.5em 1em}}</style><ul role="navigation" aria-label="Portals" class="noprint portalbox portalborder portalright"> <li class="portalbox-entry"><span class="portalbox-image"><span class="noviewer" typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/b/b1/Olympic_Rings.svg/32px-Olympic_Rings.svg.png" decoding="async" width="32" height="16" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/b/b1/Olympic_Rings.svg/48px-Olympic_Rings.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/b/b1/Olympic_Rings.svg/64px-Olympic_Rings.svg.png 2x" data-file-width="1020" data-file-height="495" /></span></span></span><span class="portalbox-link"><a href="/wiki/Portal:Olympics" class="mw-redirect" title="Portal:Olympics">Olympics portal</a></span></li></ul> <ul><li><a href="/wiki/2010_Winter_Olympics_marketing" title="2010 Winter Olympics marketing">2010 Winter Olympics marketing</a></li> <li><a href="/wiki/2018_Winter_Olympics_marketing" title="2018 Winter Olympics marketing">2018 Winter Olympics marketing</a></li></ul> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=2014_Winter_Olympics_marketing&action=edit&section=13" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist reflist-columns references-column-width reflist-columns-2"> <ol class="references"> <li id="cite_note-newyorker-emblem-1"><span class="mw-cite-backlink">^ <a href="#cite_ref-newyorker-emblem_1-0"><sup><i><b>a</b></i></sup></a> <a href="#cite_ref-newyorker-emblem_1-1"><sup><i><b>b</b></i></sup></a></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation magazine cs1"><a rel="nofollow" class="external text" href="http://www.newyorker.com/online/blogs/currency/2014/02/sochi-and-olympic-logos.html">"Behind Sochi's Futuristic Logo"</a>. <i>The New Yorker</i>. 3 February 2014<span class="reference-accessdate">. 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Retrieved <span class="nowrap">29 September</span> 2012</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.atitle=Sochi+2014+Reveals+its+Slogan&rft.date=2012-09-25&rft_id=http%3A%2F%2Fwww.sochi2014.com%2Fen%2Fmedia%2Fnews%2F59607%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3A2014+Winter+Olympics+marketing" class="Z3988"></span></span> </li> <li id="cite_note-usatoday-slogan-3"><span class="mw-cite-backlink"><b><a href="#cite_ref-usatoday-slogan_3-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation news cs1"><a rel="nofollow" class="external text" href="https://www.usatoday.com/story/gameon/2012/09/25/sochi-olympic-slogan-hot-cool-yours/1592155/">"Sochi releases Olympic slogan that is neither hot, nor cool"</a>. <i>USA Today</i>. 25 September 2012<span class="reference-accessdate">. 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Retrieved <span class="nowrap">12 February</span> 2014</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=Sochi+2014+Olympic+Winter+Games&rft.pub=Olympicvideogames.com&rft_id=http%3A%2F%2Fwww.olympicvideogames.com%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3A2014+Winter+Olympics+marketing" class="Z3988"></span></span> </li> </ol></div>    </div><noscript><img src="https://login.wikimedia.org/wiki/Special:CentralAutoLogin/start?type=1x1" alt="" width="1" height="1" style="border: none; position: absolute;"></noscript> <div class="printfooter" data-nosnippet="">Retrieved from "<a dir="ltr" href="https://en.wikipedia.org/w/index.php?title=2014_Winter_Olympics_marketing&oldid=1156143360">https://en.wikipedia.org/w/index.php?title=2014_Winter_Olympics_marketing&oldid=1156143360</a>"</div></div> <div id="catlinks" class="catlinks" data-mw="interface"><div id="mw-normal-catlinks" class="mw-normal-catlinks"><a href="/wiki/Help:Category" title="Help:Category">Categories</a>: <ul><li><a href="/wiki/Category:2014_Winter_Olympics" title="Category:2014 Winter Olympics">2014 Winter Olympics</a></li><li><a href="/wiki/Category:Olympic_marketing" title="Category:Olympic marketing">Olympic marketing</a></li></ul></div></div> </div> </main> </div> <div class="mw-footer-container"> <footer id="footer" class="mw-footer" > <ul id="footer-info"> <li id="footer-info-lastmod"> This page was last edited on 21 May 2023, at 11:40<span class="anonymous-show"> (UTC)</span>.</li> <li id="footer-info-copyright">Text is available under the <a href="/wiki/Wikipedia:Text_of_the_Creative_Commons_Attribution-ShareAlike_4.0_International_License" title="Wikipedia:Text of the Creative Commons Attribution-ShareAlike 4.0 International License">Creative Commons Attribution-ShareAlike 4.0 License</a>; additional terms may apply. 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