TY - JFULL AU - G. Erkomaishvili PY - 2015/6/ TI - Consumer Market for Mineral Water and Development Policy in Georgia T2 - International Journal of Economics and Management Engineering SP - 1401 EP - 1405 VL - 9 SN - 1307-6892 UR - https://publications.waset.org/pdf/10001169 PU - World Academy of Science, Engineering and Technology NX - Open Science Index 101, 2015 N2 - The paper discusses mineral water consumer market and development policy in Georgia, the tools and measures, which will contribute to production of mineral waters and increase its export. The paper studies and analyses current situation in mineral water production sector as well as the factors affecting increase and reduction of its export. It’s noted that in order to gain and maintain competitive advantage, it’s necessary to provide continuous supply of high quality goods with modern design, open new distribution channels to enter new markets, carry out broad promotional activities, organize e-commerce. Economic policy plays an important role in protecting markets from counterfeit goods. The state also plays an important role in attracting foreign direct investments. Stable business environment and export oriented strategy is the basis for the country’s economic growth. Based on the research, the paper suggests the strategy for improving competitiveness of Georgian mineral waters; relevant conclusions and recommendations are provided. ER -