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<!DOCTYPE html><html lang="ja"><head><title>多様化する顧客接点の中で、ソーシャルコマースが実現する新しいコミュニケーション体験とは【アドテック東京2022レポート】 - Shopify 日本</title><meta charSet="utf-8"/><meta name="viewport" content="width=device-width,initial-scale=1"/><meta name="description" content="ad:tech tokyo 2022のキーノート会場で開催されたこのセッションでは、SHOPIFY JAPAN 株式会社シニアビジネスディベロップメントマネジャーの泉貴文氏をファシリテーターに、Meta日本法人Facebook Japan グローバルビジネスグループの鈴木大海氏、TikTok for Business JapanのAPAC regional sponsor of SMB Agencyの江建氏、LINE株式会社プランニング統括本部アカウント事業企画室室長の高木祥吾氏が登壇。代表的なソーシャルプラットフォーム企業が一堂に会し、ソーシャルコマースの現状と可能性について事例を交えて議論しました。"/><meta property="fb:pages" content="20409006880"/><meta property="fb:app_id" content="847460188612391"/><meta property="og:type" content="website"/><meta property="og:site_name" content="Shopify"/><meta property="og:title" content="多様化する顧客接点の中で、ソーシャルコマースが実現する新しいコミュニケーション体験とは【アドテック東京2022レポート】 - Shopify 日本"/><meta property="og:description" content="ad:tech tokyo 2022のキーノート会場で開催されたこのセッションでは、SHOPIFY JAPAN 株式会社シニアビジネスディベロップメントマネジャーの泉貴文氏をファシリテーターに、Meta日本法人Facebook Japan グローバルビジネスグループの鈴木大海氏、TikTok for Business JapanのAPAC regional sponsor of SMB Agencyの江建氏、LINE株式会社プランニング統括本部アカウント事業企画室室長の高木祥吾氏が登壇。代表的なソーシャルプラットフォーム企業が一堂に会し、ソーシャルコマースの現状と可能性について事例を交えて議論しました。"/><meta property="og:image" content="https://cdn.shopify.com/s/files/1/1958/6155/articles/E-commerceD2C_480x480_385c61e9-e703-4f2e-bff9-84bdc1ff114f.png?v=1727375845"/><meta property="twitter:image" content="https://cdn.shopify.com/s/files/1/1958/6155/articles/E-commerceD2C_480x480_385c61e9-e703-4f2e-bff9-84bdc1ff114f.png?v=1727375845"/><meta property="og:url" content="https://www.shopify.com/jp/blog/social-commerce-creator-ecosystem"/><meta property="twitter:card" content="summary_large_image"/><meta property="twitter:site" content="Shopify"/><meta property="twitter:account_id" content="17136315"/><meta property="twitter:title" content="多様化する顧客接点の中で、ソーシャルコマースが実現する新しいコミュニケーション体験とは【アドテック東京2022レポート】 - Shopify 日本"/><meta 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class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 21.5v4c0 .966 2.35 1.75 5.25 1.75s5.25-.784 5.25-1.75v-4m4-7c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75m10.5 0c0-.966-2.35-1.75-5.25-1.75s-5.25.784-5.25 1.75m10.5 0v4.25c0 .46-.533.88-1.405 1.192M16.75 14.5V17m6.5 4.25c0 .966-2.35 1.75-5.25 1.75s-5.25-.784-5.25-1.75S15.1 19.5 18 19.5s5.25.784 5.25 1.75Zm16-1.25c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#sell_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-販売" class="font-bold text-t7 inline-block">販売</span></div><ul class="pb-2" aria-labelledby="subNavItem-販売"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/sell"><div class="text-base font-medium"><span class="inline-block arrow-animation">商品を販売する<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">オンラインまたは対面で販売しましょう</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/checkout"><div class="text-base font-medium"><span class="inline-block arrow-animation">お客様に購入を促す<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">世界トップクラスのチェックアウト</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/online"><div class="text-base font-medium"><span class="inline-block arrow-animation">オンライン販売<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">オンラインでビジネスを拡大しましょう</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/channels"><div class="text-base font-medium"><span class="inline-block arrow-animation">複数のチャネルで販売する<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">数百万の買い物客にアプローチして売上を伸ばしましょう</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/pos"><div class="text-base font-medium"><span class="inline-block arrow-animation">対面販売<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">POS</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/markets"><div class="text-base font-medium"><span class="inline-block arrow-animation">グローバル販売<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">国際販売</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/plus/solutions/b2b-ecommerce"><div class="text-base font-medium"><span class="inline-block arrow-animation">卸売販売と直接販売<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">B2B</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/payments"><div class="text-base font-medium"><span class="inline-block arrow-animation">オンライン決済を受け付ける<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">決済フォームを設定します</div></a></li></ul></div><div class="col-span-3 col-start-7 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="m12.75 19.25 5.5-5.5m1 2.5v-3.5h-3.5m-2 14.5h.5a1 1 0 0 0 1-1v-2.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v2.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-5.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v5.5a1 1 0 0 0 1 1Zm6 0h.5a1 1 0 0 0 1-1v-12.5a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1v12.5a1 1 0 0 0 1 1ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#market_svg__a)" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-マーケット" class="font-bold text-t7 inline-block">マーケット</span></div><ul class="pb-2" aria-labelledby="subNavItem-マーケット"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">ビジネスのマーケティングを行う<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">顧客獲得と維持</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/facebook-instagram"><div class="text-base font-medium"><span class="inline-block arrow-animation">さまざまなSNSでマーケティング<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">SNSとの統合</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/email-marketing"><div class="text-base font-medium"><span class="inline-block arrow-animation">お客様との関係を深める<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopify メール</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/segmentation"><div class="text-base font-medium"><span class="inline-block arrow-animation">オーディエンスを把握<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">顧客インサイトを見つけることができます</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)"><path d="M12.75 15.75c0 1.243.75 2.5 2.25 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.5-1.257 2.5-2.5c0 1.243 1 2.5 2.5 2.5s2.25-1.257 2.25-2.5m-12.5 11.5h10.5a2 2 0 0 0 2-2v-9.067a2 2 0 0 0-.179-.827l-.538-1.184A2 2 0 0 0 24.713 13h-9.425a2 2 0 0 0-1.82 1.172l-.538 1.184a2 2 0 0 0-.18.827v9.067a2 2 0 0 0 2 2Zm3-3.5a2 2 0 0 1 2-2h.5a2 2 0 0 1 2 2v3.5h-4.5v-3.5ZM39.25 20c0 10.631-8.619 19.25-19.25 19.25S.75 30.631.75 20 9.369.75 20 .75 39.25 9.369 39.25 20Z" stroke="url(#manage_svg__a)" stroke-width="1.5" stroke-linecap="round"></path></g></svg></span><span id="subNavItem-管理" class="font-bold text-t7 inline-block">管理</span></div><ul class="pb-2" aria-labelledby="subNavItem-管理"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/manage"><div class="text-base font-medium"><span class="inline-block arrow-animation">ビジネスを管理<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">売上や注文を追跡して分析しましょう</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/analytics"><div class="text-base font-medium"><span class="inline-block arrow-animation">パフォーマンスを測定<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">分析とレポート</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/orders"><div class="text-base font-medium"><span class="inline-block arrow-animation">在庫と注文を管理<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">在庫と注文の管理を行います</div></a></li></ul></div></div></div><div class="absolute bottom-0 inset-x-0 overflow-hidden z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-12 col-start-1 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white -ml-[var(--margin)] -mt-8 md:mt-0 pl-[var(--margin)] pt-6 before:content-[''] before:absolute before:right-full before:top-[-1px] before:w-[100vw] before:h-[calc(100%+1px)] scheme-white:before:bg-shade-10 scheme-transparent-light:before:bg-shade-10 scheme-black:before:bg-shade-90 scheme-transparent-dark:before:bg-shade-90 border-t scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 before:border-t scheme-white:before:border-shade-20 scheme-transparent-light:before:border-shade-20 scheme-black:before:border-shade-70 scheme-transparent-dark:before:border-shade-70 after:border-t scheme-white:after:border-shade-20 scheme-transparent-light:after:border-shade-20 scheme-black:after:border-shade-70 scheme-transparent-dark:after:border-shade-70 -translate-y-[30px]" data-background="white"><ul class="grid grid-cols-12 gap-x-gutter gap-y-0 pb-0"><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="https://shopify.dev" aria-label="外部ソース：Shopify開発者 . Shopifyの強力なAPIを使って構築する"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify開発者<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopifyの強力なAPIを使って構築する</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/jp/plus"><div class="text-base font-medium"><span class="inline-block arrow-animation">Plus<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">成長中のデジタルブランド向けコマースソリューション</div></a></li><li class="flex mb-6 pr-4 border-r border-shade-30 last:border-0 col-span-3"><a class="group inline-block w-full text-black hover:text-black" href="/jp/products"><div class="text-base font-medium"><span class="inline-block arrow-animation">すべての製品<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopifyのすべての製品と機能を見る</div></a></li></ul></div></div></div></div></li><li class="mr-8 text-base"><div class="flex h-full"><a class="flex items-center hover:underline text-black hover:text-black" href="/jp/pricing">料金プラン</a></div></li><li class="mr-8 text-base"><div class="relative flex h-full after:content[""] after:block after:h-[3px] after:w-full after:absolute after:bottom-0 after:scale-0 after:origin-left after:transition-transform after:duration-[350ms] after:ease-[bezier(0.66, 0.66, 0.34, 1.00)] after:motion-reduce:transition-none hover:underline after:bg-black text-black"><button type="button" class="bg-transparent whitespace-nowrap" data-component-name="リソース-toggle-open" aria-controls="リソースDesktopMenu" aria-expanded="false" aria-haspopup="true"><span class="mr-3">リソース</span><div aria-hidden="true" class="relative inline-block h-[7px] w-3 cursor-pointer"><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -translate-x-[3px] rotate-[135deg]"></div><div class="inline-block rounded border-b-8 h-2 w-[2px] origin-center transition-all ease-[bezier(0.66, 0.66, 0.34, 1.00)] duration-[350ms] motion-reduce:transition-none border-black bg-black -rotate-[135deg]"></div></div></button></div><div id="リソースDesktopMenu" class="absolute inset-x-0 top-global-header z-[21] transition-transform duration-[452ms] ease-[cubic-bezier(0.26,1.00,0.48,1.00)] motion-reduce:transition-none before:absolute before:inset-x-0 before:top-0 before:w-full before:h-full before:left-0 before:shadow-xl before:pointer-events-none before:z-10 bg-white text-black bg-white text-black opacity-0 pointer-events-none -translate-y-[10px]"><div class="relative no-scrollbar overflow-y-auto overflow-x-clip max-h-[calc(100vh-72px)] z-20"><div class="container grid grid-cols-4 sm:grid-cols-8 md:grid-cols-12 gap-x-gutter gap-y-0"><div class="col-span-3 col-start-1 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#help-and-support_svg__a)"><circle cx="20" cy="20" r="19.25" stroke="currentColor" stroke-width="1.5"></circle><path d="M20 20v6" stroke="currentColor" stroke-width="2" stroke-linecap="round" stroke-linejoin="round"></path><path d="M20 16.5a1.5 1.5 0 1 0 0-3 1.5 1.5 0 0 0 0 3Z" fill="currentColor"></path></g></svg></span><span id="subNavItem-ヘルプとサポート" class="font-bold text-t7 inline-block">ヘルプとサポート</span></div><ul class="pb-2" aria-labelledby="subNavItem-ヘルプとサポート"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://help.shopify.com/ja/" aria-label="外部ソース：ヘルプとサポート . 24時間体制のサポート"><div class="text-base font-medium"><span class="inline-block arrow-animation">ヘルプとサポート<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">24時間体制のサポート</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/blog"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopifyブログ<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">ビジネス戦略のアドバイス</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/compare/shopify-vs-others"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopifyと他社の比較<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">他社プラットフォームとの比較</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/migrate"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopifyに移行<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">移行に関するチェックリスト、ガイド、ツール</div></a></li></ul></div><div class="col-span-6 col-start-4 pt-8 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="m22.023 15.04 3 3M12.75 27.25l4.25-1 9.95-9.95a1 1 0 0 0 0-1.413l-1.837-1.836a1 1 0 0 0-1.414 0L13.75 23l-1 4.25Z" stroke-linecap="round" stroke-linejoin="round"></path></g></svg></span><span id="subNavItem-人気のトピック" class="font-bold text-t7 inline-block">人気のトピック</span></div><ul class="pb-2 columns-2" aria-labelledby="subNavItem-人気のトピック"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/blog/what-is-shopify"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify (ショッピファイ) とは<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopifyのコマースプラットフォームの仕組み</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/editions"><div class="text-base font-medium"><span class="inline-block arrow-animation">Shopify Editions<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">Shopifyの革新的な新製品</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/case-studies"><div class="text-base font-medium"><span class="inline-block arrow-animation">ケーススタディ<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">成功を収めているマーチャントから学びましょう</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/blog/how-to-build-a-brand"><div class="text-base font-medium"><span class="inline-block arrow-animation">ブランディング<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">ゼロからブランドを構築</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/blog/marketing-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">マーケティング<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">マーケティングプランを作成しましょう</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/blog/ecommerce-seo-beginners-guide"><div class="text-base font-medium"><span class="inline-block arrow-animation">ECサイトのSEO対策<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">検索順位を改善することができます</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/blog/social-media-marketing-strategy"><div class="text-base font-medium"><span class="inline-block arrow-animation">SNS戦略<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">SNSを活用して売上を伸ばしましょう</div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/blog/ecommerce-business-blueprint"><div class="text-base font-medium"><span class="inline-block arrow-animation">ビジネスの成長<span class="sr-only">.</span></span></div><div class="text-sm text-shade-70 group-hover:text-black">ビジネスを拡大</div></a></li></ul></div><div class="col-span-3 col-start-10 pt-8 scheme-white:bg-shade-10 scheme-transparent-light:bg-shade-10 scheme-black:bg-shade-90 scheme-transparent-dark:bg-shade-90 pl-10 relative after:absolute after:left-full after:top-[-1px] after:w-[100vw] after:h-[calc(100%+1px)] scheme-white:after:bg-shade-10 scheme-transparent-light:after:bg-shade-10 scheme-black:after:bg-shade-90 scheme-transparent-dark:after:bg-shade-90 scheme-black:text-white scheme-transparent-dark:text-white border-l scheme-white:border-shade-20 scheme-transparent-light:border-shade-20 scheme-black:border-shade-70 scheme-transparent-dark:border-shade-70 -translate-y-[30px]" data-background="white"><div class="flex items-center border-shade-30 mb-6 border-b pb-4 text-lg font-bold"><span aria-hidden="true" class="-ml-2 lg:ml-0 mr-3 md:mr-3 inline-block h-10 w-10"><svg width="40" height="40" fill="none"><g clip-path="url(#white_circle_svg__a)" stroke="currentColor" stroke-width="1.5"><circle cx="20" cy="20" r="19.25"></circle><path d="M16.75 16.75v-2a2 2 0 0 1 2-2h2.5a2 2 0 0 1 2 2v2m-2 4v1.5a1 1 0 0 1-1 1h-.5a1 1 0 0 1-1-1v-1.5m2.5 0a1 1 0 0 0-1-1h-.5a1 1 0 0 0-1 1m2.5 0h6m-8.5 0h-6m2 6.5h10.5a2 2 0 0 0 2-2v-6.5a2 2 0 0 0-2-2h-10.5a2 2 0 0 0-2 2v6.5a2 2 0 0 0 2 2Z"></path></g></svg></span><span id="subNavItem-必須ツール" class="font-bold text-t7 inline-block">必須ツール</span></div><ul class="pb-2" aria-labelledby="subNavItem-必須ツール"><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/tools/logo-maker"><div class="text-base font-medium"><span class="inline-block arrow-animation">ロゴメーカー<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="https://www.shopify.com/stock-photos" aria-label="外部ソース：ストックフォト ."><div class="text-base font-medium"><span class="inline-block arrow-animation">ストックフォト<span class="sr-only">.</span></span></div></a></li><li class="flex mb-6 pr-4"><a class="group inline-block w-full text-black hover:text-black" href="/jp/blog/business-plan"><div class="text-base font-medium"><span class="inline-block arrow-animation">ビジネスプランのテンプレート<span 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hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled py-2 px-5 text-base font-bold tracking-[-0.01em] whitespace-nowrap" data-component-name="start-free-trial" data-mode="light" target="">無料体験をはじめる</a></li></ul><ul class="flex items-center lg:hidden mr-[-15px]"><li><a 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class="fixed top-0 left-0 h-[6px] z-50 bg-blog-highlight" style="width:null%"></div><section class="grid grid-cols-full bg-section-light-bg text-section-light-text featured-blogs gap-y-0 pt-36 pb-0" data-section-name="" data-component-name="social-commerce-creator-ecosystem" data-viewable-component="true" data-mode="light"><div class="relative overflow-hidden bg-marketingBg" data-component-name="blog-header-banner"><div class="container relative flex flex-col items-center text-center pt-16 tablet-xl:pt-12 pb-12 px-[40px] tablet-xl:px-[130px] desktop:px-[210px]"><p class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-2xl tablet:text-3xl max-w-[680px]">Shopifyで今すぐ販売を始めましょう</p><p class="richtext max-w-[680px] text-sm mb-4">Shopifyの無料体験を今すぐ始めましょう。これらのリソースを使用して、プロセスの全ステップをご案内します。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=ja&locale=ja&signup_page=https%3A%2F%2Fwww.shopify.com%2Fjp%2Fblog%2Fsocial-commerce-creator-ecosystem&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">無料体験をはじめる</a></div></div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] left-[-26px] tablet-xl:left-0 bottom-[-20px] tablet-xl:bottom-[-60px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500&originalHeight=641&width=400 400w"/><div class="absolute rounded-[15px] overflow-hidden z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] h-[85px] tablet-xl:h-[140px] desktop:h-[180px] right-0 tablet-xl:right-[-20px] desktop:right-[20px] top-[-25px] tablet-xl:top-[-30px] desktop:top-[-40px]"><img src="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div><img class="absolute rounded-[15px] z-10 w-[90px] tablet-xl:w-[136px] desktop:w-[175px] bottom-[20px] tablet-xl:bottom-[-50px] desktop:bottom-[-70px] right-[-50px] tablet-xl:right-[-70px] desktop:right-[-100px]" src="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641" alt="" loading="lazy" decoding="async" width="500" height="641" srcSet="https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=200 200w, https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500&originalHeight=641&width=400 400w"/></div><div class="sm:inset-[auto_0_var(--space-2xl)_auto] sm:bg-transparent sm:pt-9 sm:[&>div>button]:-top-9"></div></div></div><article id="article" itemscope="" itemType="https://schema.org/Article" class="featured-blogs__section"><meta itemProp="mainEntityOfPage" content="/jp/blog/social-commerce-creator-ecosystem"/><meta itemProp="dateModified" content="2022-12-21T01:30:01.000Z"/><div class="relative"><div class="py-10 tablet:text-center desktop:pt-16 desktop:pb-16" data-mode="light"><div class="container desktop:w-9/12 desktop:mx-auto"><div class="uppercase text-shade-100 font-aktivgroteskextended text-[12px] leading-[14px] tracking-[0.01em] font-semibold tablet-xl:font-shopifysans tablet-xl:text-[11px] tablet-xl:leading-[13px] tablet:tracking-[0.5px] tablet:font-bold pb-2"><a href="/jp/blog" class="no-underline hover:text-link-light-hover topic-link">ブログ</a><span class="richtext px-2.5 text-xs">|</span><a href="/jp/blog/topics/d2c" class="no-underline hover:text-link-light-hover topic-link">D2C</a></div><h1 class="richtext font-medium tracking-[-0.02em] text-[28px] leading-9 tablet-xl:text-[40px] tablet-xl:leading-[48px]" itemProp="headline">多様化する顧客接点の中で、ソーシャルコマースが実現する新しいコミュニケーション体験とは【アドテック東京2022レポート】</h1><p class="richtext font-normal tracking-[-0.02em] text-[18px] leading-[26px] tablet-xl:text-[20px] tablet-xl:leading-7 desktop:text-[22px] desktop:leading-8 mt-4 desktop:mt-4">ad:tech tokyo 2022のキーノート会場で開催されたこのセッションでは、SHOPIFY JAPAN 株式会社シニアビジネスディベロップメントマネジャーの泉貴文氏をファシリテーターに、Meta日本法人Facebook Japan グローバルビジネスグループの鈴木大海氏、TikTok for Business JapanのAPAC regional sponsor of SMB Agencyの江建氏、LINE株式会社プランニング統括本部アカウント事業企画室室長の高木祥吾氏が登壇。代表的なソーシャルプラットフォーム企業が一堂に会し、ソーシャルコマースの現状と可能性について事例を交えて議論しました。</p><div class="lg:hidden mt-4 tablet-xl:mt-12"><div class="gap-x-1 flex flex-wrap font-bold sm:justify-center !text-lg text-legacy-gray-90 last:[&_>div]:justify-start sm:last:[&_>div]:justify-center"> 執筆者：<span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/jp/blog/authors/ayumi-manabe" class="no-underline" itemProp="url"><span itemProp="name">Ayumi Manabe</span></a></span></div><div class="text-body-sm text-shade-50">最終更新： <time>2022年12月21日</time></div></div></div></div><div class="tablet:container desktop:w-9/12 desktop:mx-auto overflow-hidden flex justify-center"><img class="" src="https://cdn.shopify.com/s/files/1/1958/6155/articles/E-commerceD2C_480x480_385c61e9-e703-4f2e-bff9-84bdc1ff114f.png?v=1727375845&originalWidth=1848&originalHeight=782" alt="E-commerce（D2C）の拡大" loading="eager" decoding="async" width="1848" height="782" srcSet="https://cdn.shopify.com/s/files/1/1958/6155/articles/E-commerceD2C_480x480_385c61e9-e703-4f2e-bff9-84bdc1ff114f.png?v=1727375845&originalWidth=1848&originalHeight=782&width=200 200w, https://cdn.shopify.com/s/files/1/1958/6155/articles/E-commerceD2C_480x480_385c61e9-e703-4f2e-bff9-84bdc1ff114f.png?v=1727375845&originalWidth=1848&originalHeight=782&width=400 400w, https://cdn.shopify.com/s/files/1/1958/6155/articles/E-commerceD2C_480x480_385c61e9-e703-4f2e-bff9-84bdc1ff114f.png?v=1727375845&originalWidth=1848&originalHeight=782&width=600 600w, https://cdn.shopify.com/s/files/1/1958/6155/articles/E-commerceD2C_480x480_385c61e9-e703-4f2e-bff9-84bdc1ff114f.png?v=1727375845&originalWidth=1848&originalHeight=782&width=800 800w, https://cdn.shopify.com/s/files/1/1958/6155/articles/E-commerceD2C_480x480_385c61e9-e703-4f2e-bff9-84bdc1ff114f.png?v=1727375845&originalWidth=1848&originalHeight=782&width=1000 1000w, https://cdn.shopify.com/s/files/1/1958/6155/articles/E-commerceD2C_480x480_385c61e9-e703-4f2e-bff9-84bdc1ff114f.png?v=1727375845&originalWidth=1848&originalHeight=782&width=1200 1200w, https://cdn.shopify.com/s/files/1/1958/6155/articles/E-commerceD2C_480x480_385c61e9-e703-4f2e-bff9-84bdc1ff114f.png?v=1727375845&originalWidth=1848&originalHeight=782&width=1400 1400w, https://cdn.shopify.com/s/files/1/1958/6155/articles/E-commerceD2C_480x480_385c61e9-e703-4f2e-bff9-84bdc1ff114f.png?v=1727375845&originalWidth=1848&originalHeight=782&width=1600 1600w, https://cdn.shopify.com/s/files/1/1958/6155/articles/E-commerceD2C_480x480_385c61e9-e703-4f2e-bff9-84bdc1ff114f.png?v=1727375845&originalWidth=1848&originalHeight=782&width=1800 1800w"/></div></div><div class="container grid-cols-4 sm:grid-cols-8 md:grid-cols-12 block tablet-xl:grid gap-y-0 gap-x-12"><div class="col-span-4 xs:col-span-12 md:col-span-4 lg:col-span-3 col-start-1 nav-drawer md:pb-20 pt-10 desktop:pt-16" data-component-name="blog-left-sidebar"><nav class="md:top-[calc(var(--header-height)*2)] md:max-h-[calc(100vh-var(--header-height))] md:overflow-auto md:sticky md:pb-6 pr-2"><div class="hidden md:block bg-blog-bannerBg"><div class="p-6"><p class="richtext text-2xl font-aktivgroteskextended leading-4 desktop:leading-7 color-black tracking-[-0.02em]">オンラインビジネスを今すぐ開業。</p><p class="richtext font-aktivgroteskextended desktop:leading-7 color-black tracking-[-0.02em] text-2xl mb-9 font-bold">無料で行えます。</p><a href="https://accounts.shopify.com/store-create?language=ja&locale=ja&signup_page=https%3A%2F%2Fwww.shopify.com%2Fjp%2Fblog%2Fsocial-commerce-creator-ecosystem&signup_types[]=paid_trial_experience" class="flex justify-between align-middle font-aktivgroteskextended leading-6 tracking-[-0.0175rem] !no-underline border-b-[1px] border-black group">無料体験をはじめる<span class="flex justify-center items-center w-6 h-6 ml-4 my-auto [&_svg]:w-6 reduced-motion:group-hover:translate-x-0 transition-all duration-500 will-change-transform group-hover:translate-x-full group-hover:opacity-0"><svg xmlns="http://www.w3.org/2000/svg" width="20" height="20" viewBox="0 0 20 20" fill="none"><path fill-rule="evenodd" clip-rule="evenodd" d="M8.00025 15.9998C7.74425 15.9998 7.48825 15.9018 7.29325 15.7068C6.90225 15.3158 6.90225 14.6838 7.29325 14.2928L11.5862 9.99976L7.29325 5.70676C6.90225 5.31576 6.90225 4.68376 7.29325 4.29276C7.68425 3.90176 8.31625 3.90176 8.70725 4.29276L13.7073 9.29276C14.0982 9.68376 14.0982 10.3158 13.7073 10.7068L8.70725 15.7068C8.51225 15.9018 8.25625 15.9998 8.00025 15.9998Z" fill="black"></path></svg></span></a></div></div></nav></div><div class="col-span-4 xs:col-span-12 md:col-span-8 lg:col-span-6 col-start-1"><div id="article-content" class="text-body-base text-shade-70 md:pt-10 desktop:pt-16 [&_h2]:text-t4 [&_h2]:mt-12 [&_h2]:mb-6 [&_h2]:text-black [&_h2]:font-medium [&_.heading--2]:text-t5 [&_.heading--2]:text-black [&_.heading--2]:font-aktivgroteskextended [&_.heading--2]:mb-6 [&_.heading--2]:font-medium [&_h3]:text-t5 [&_h3]:mt-12 [&_h3]:mb-4 [&_h3]:text-black [&_h4]:text-t6 [&_h4]:mt-12 [&_h4]:mb-4 [&_h4]:text-black [&_h5]:text-t7 [&_p]:mb-6 [&_hr]:mb-6 [&_a]:text-black [&_a]:font-medium [&_a]:underline [&_a:hover]:no-underline [&_sup_a]:no-underline [&_sup_a:hover]:underline [&_.marketing-button]:text-white [&_.marketing-button]:no-underline [&_a>img]:mt-3 [&_a>img]:mb-8 [&_a>img]:h-[revert-layer] [&_img]:my-12 [&_a>img]:inline-block [&_figure>img]:mb-0 [&_figure]:mb-12 [&_img]:inline-block [&_ul]:list-disc [&_ul]:space-y-3 [&_ul]:pl-6 [&_ul]:mb-6 [&_ul_li]:pl-4 [&_ol]:list-decimal [&_ol]:space-y-3 [&_ol]:pl-6 [&_ol]:mb-6 [&_ol_li]:pl-4 [&_ol_li::marker]:font-bold [&_iframe]:max-w-full [&_figcaption]:mb-12 [&_figcaption]:text-center 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[&_.truncated-text]:relative [&_.truncated-text]:max-h-[300px] [&_.truncated-text]:overflow-hidden [&_.truncated-text]:mb-6 [&_.truncated-text::before]:absolute [&_.truncated-text::before]:content-[""] [&_.truncated-text::before]:bottom-0 [&_.truncated-text::before]:w-full [&_.truncated-text::before]:h-[150px] [&_.truncated-text::before]:bg-gradient-to-t [&_.truncated-text::before]:from-white [&_.truncated-text::before]:from-50% [&_.truncated-text::before]:to-transparent [&_.truncated-text\_\_toggle]:absolute [&_.truncated-text\_\_toggle]:bottom-0 [&_.truncated-text\_\_toggle]:w-full [&_.truncated-text\_\_toggle]:text-center [&_.marketing-code]:bg-[#f0f1f2] [&_.marketing-code]:font-bold [&_.marketing-code]:p-1 [&_.marketing-code.marketing-code--block]:p-4 [&_.marketing-code--block]:block [&_.marketing-code--block]:max-w-full [&_.marketing-code--block]:overflow-x-scroll [&_.marketing-code--block]:mb-5 [&_.partners-signup]:mt-6 [&_.partners-signup]:mb-12 [&_.partners-signup]:bg-gray-200 [&_.partners-signup]:p-3 [&_.partners-signup]:md:p-6 [&_.table]:block [&_.table]:overflow-x-scroll [&_.table]:max-w-full" itemProp="articleBody"><div class="hidden leadpage-container leadpage__image leadpage__content marketing-button hide--mobile block--bordered"></div><div><p><span style="font-weight: 400;">ad:tech tokyo 2022のキーノート会場で開催されたこのセッションでは、SHOPIFY JAPAN 株式会社シニアビジネスディベロップメントマネジャーの泉貴文氏をファシリテーターに、Meta日本法人Facebook Japan  グローバルビジネスグループの鈴木大海氏、TikTok for Business JapanのAPAC regional sponsor of SMB Agencyの江建氏、LINE株式会社プランニング統括本部アカウント事業企画室室長の高木祥吾氏が登壇。代表的なソーシャルプラットフォーム企業が一堂に会し、ソーシャルコマースの現状と可能性について事例を交えて議論しました。<br></span></p> <p><span style="font-weight: 400;">＜目次＞<br> <a href="#1"><strong>1. 情報過多の中、コミュニケーションがより重要視される時代に<br></strong></a><b><a href="#2"><strong>2. 消費者とブランドの感情的な結びつきは強まっている<br></strong></a><a href="#3"><strong>3. 消費者は「信頼できる人」におすすめされて購入したい<br></strong></a><a href="#4"><strong>4. 共通するテーマは「信頼をどう勝ち取るか」<br> </strong></a></b></span></p> <h4 id="1"><b>1. 情報過多の中、コミュニケーションがより重要視される時代に</b></h4> <p><span style="font-weight: 400;">セッション冒頭では、泉氏がeコマースの市場規模についてのデータを紹介。米国の市場調査会社のリサーチでは、2024年には2016年比で350％となる29兆円規模に拡大することが予測されているとのこと。「顧客視点に立つと、サービスを受けるタイミングが増え、取捨選択が難しくなっている状況を意味している」と泉氏は分析します。</span></p><div id="text-cta" class="hidden lg:block"></div> <p><span style="font-weight: 400;"><img src="https://cdn.shopify.com/s/files/1/1958/6155/files/E-commerceD2C_480x480.png?v=1671505669" alt="E-commerce（D2C）の拡大" style="display: block; margin-left: auto; margin-right: auto;"></span></p> <p><span style="font-weight: 400;">そして、事業者サイドの視点では、競合が増え、自社やブランドがいかに顧客とコミュニケーションしていくか、いかに他との違いを出していくのかが非常に重要になると指摘しました。</span></p> <p><img src="https://cdn.shopify.com/s/files/1/1958/6155/files/ATT22-094_480x480.jpg?v=1671506243" alt="Shopify Japan 株式会社シニアビジネスディベロップメントマネジャー泉貴文氏" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></p> <p><span style="font-weight: 400;">これを受けてFacebook Japanの鈴木氏は、マスマーケティングの時代には、情報の送り手と受け手に二分された一方通行の状態だったことを指摘。「15年前に比べてメディアの消費時間が1.4倍に増えているとの統計もあり、絶対的に情報量が増えています。だからこそ情報を発信するクリエイターの存在がとても重要になっています」と続けます。</span></p> <p><img src="https://cdn.shopify.com/s/files/1/1958/6155/files/ATT22-097_480x480.jpg?v=1671506366" alt="Meta日本法人 Facebook Japan グローバルビジネスグループ鈴木大海氏" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></p> <h4 id="2"><b>2. 消費者とブランドの感情的な結びつきは強まっている</b></h4> <p><span style="font-weight: 400;">TikTokの江氏は、APECにおけるeコマースの市場規模のデータからクリエイターエコノミーの重要性を強調します。</span></p> <p><span style="font-weight: 400;">コンテンツ主導型のコマースの市場規模は2022年に5000億ドルになると試算されており、さらに、今後3年間で約2倍の1.1兆ドルにまで増加するとの予測も立てられているとのこと。とくに、日本を含む6つの成長市場では240億ドルから1000億ドルへの増加、年間の平均成長率では63%増という予測があるといいます。</span></p> <p><span style="font-weight: 400;"><img src="https://cdn.shopify.com/s/files/1/1958/6155/files/ATT22-110_480x480.jpg?v=1671506440" alt="TikTok for Business Japan APAC regional sponsor of SMB Agency 江建氏" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></span></p> <p><span style="font-weight: 400;">さらに、なぜそこまで伸びるかをコンシューマー側の心理から分析したレポートも紹介。ここでは、デマンドスペース法という分析手法を使い、ユーザーのニーズを「機能的なデマンドスペース」と「感情的なデマンドスペース」に分類。より簡単で便利になった、機能がグレードアップされたといった既存の商品に対する評価の軸を「機能的なデマンドスペース」、新しいブランドやサービスに対して、誰かがすすめてくれるなら試したい、ちょっとした贅沢として購入したいといった感情的なニーズに応えるものを「感情的なデマンドスペース」としています。</span></p> <p><img src="https://cdn.shopify.com/s/files/1/1958/6155/files/ATT22-122_480x480.jpg?v=1671506510" alt="アドテック東京のキーノートステージに登壇する鈴木氏、江氏、高木氏、泉氏" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></p> <p><span style="font-weight: 400;">「ショッピングのエコシステムの約40%は感情的なデマンドスペースです。情報過多のなか、消費者は何かを決めることにストレスを感じるデジタル疲れに陥っている一方で、ブランドとの感情的な結びつきは非常に強いものがあります。この部分が自社商品やサービスを選んでもらう上で大事になってくると考えています」と江氏は解説しました。</span></p> <p><span style="font-weight: 400;">LINEの高木氏は、自社サービスの特徴を「チャット機能を活用してクリエイターと消費者をつなげることのできるプラットフォーム」と分析。企業がLINE公式アカウントを使って消費者とつながることは以前から行われていましたが、現在注力するのが店舗スタッフによるオンライン接客だといいます。</span></p> <p><span style="font-weight: 400;"><img src="https://cdn.shopify.com/s/files/1/1958/6155/files/ATT22-106_480x480.jpg?v=1671506639" alt="LINE株式会社プランニング統括本部アカウント事業企画室室長高木祥吾氏" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></span></p> <p><span style="font-weight: 400;">バニッシュスタンダード社のオンライン接客ツール「STAFF START」と連携し、LINE公式アカウントとオンライン接客ツールを組み合わせた新しいサービス「LINE STAFF START」を展開。実際のユースケースとして、サザビーリーグの事例が紹介されました。</span></p> <p><span style="font-weight: 400;">実店舗を訪れた顧客に、スタッフが自身のLINE公式アカウントを友だち追加してもらい、その後、新商品の入荷情報などをメッセージで送信。必要に応じてコーディネートの相談などにも応じることで再購入を促す流れとなっています。</span></p> <p><span style="font-weight: 400;">結果として、LINE STAFF START経由の客単価は120％に増大。提案購入率が80％に達するケースもあるそうです。さらに、オンラインへの送客だけでなく、実店舗への再度の来店を促す効果も生まれていると高木氏は効果を強調します。</span></p> <p><img src="https://cdn.shopify.com/s/files/1/1958/6155/files/Screenshot_2022-12-20_at_12.44.48_480x480.png?v=1671507903" alt="LINE STAFF START 活用事例" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></p> <p><span style="font-weight: 400;">「店舗スタッフの中にはインフルエンサー化している方も多いので、それぞれの方が個人のLINE公式アカウントを持ち、クリエイティビティを発揮してもらうことで、効果的なコミュニケーションを行うことができます。都市部の店舗だけでなく、地方の店舗のスタッフも活躍している点もオンライン接客ならではの特徴だと感じています」と高木氏。</span></p> <h4 id="2"><b>2. 消費者とブランドの感情的な結びつきは強まっている</b></h4> <p><span style="font-weight: 400;">ここまでの話を踏まえ、泉氏は、「顧客接点が増え、信頼できる相手から購入することが今後より一層トレンドになっていきます。重要となるのは、どうやってその信頼関係をそのクリエイター経由で作るのかです」と問題提起。それに対して、各社が取り組みを紹介していきます。</span></p> <p><span style="font-weight: 400;">鈴木氏は、「Instagramでは『好きと欲しいをつくる』を事業者向けタグラインとして打ち出している。自分が好きで興味関心が高く、求めている情報をしっかり入手できることがInstagramの価値」としたうえで、事例としてパーソナライズサプリ「FUJIMI」を紹介しました。</span></p> <p><span style="font-weight: 400;"><img src="https://cdn.shopify.com/s/files/1/1958/6155/files/f236c23337239a268be58e1845c5adff_480x480.png?v=1671506955" alt="ブランドコンテンツタグ*を活用したクリエイティブ" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></span></p> <p><span style="font-weight: 400;">このキャンペーンでは、新規顧客の獲得を目的に、マイクロインフルエンサーを起用。クリエイターとブランドのダブルネームで投稿することで利用者の関心が高くなり、より</span><span style="font-weight: 400;">自分事化</span><span style="font-weight: 400;">できる効果があったといいます。</span></p> <p><span style="font-weight: 400;">その結果、通常の広告キャンペーンと比較して、コンバージョン数は2.1倍、CPAは44%改善、CPMは28%削減でき、さらにブランド認知を高めることにもつながったといいます。</span></p> <p><span style="font-weight: 400;">「マイクロインフルエンサーを起用していただくことで、利用者により自分に近しいと感じてもらえる効果もあったと思っています。利用者にとって身近なクリエイターさん、インフルエンサーさんにお手伝いいただくことによって獲得効率が上がり、認知効果も得られることがわかる結果となりました」と鈴木氏は話します。</span></p> <p><img src="https://cdn.shopify.com/s/files/1/1958/6155/files/ATT22-116_480x480.jpg?v=1671507003" alt="クリエイターの活用などについて議論" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></p> <p><span style="font-weight: 400;">ひとくちにクリエイターの活用といっても、プラットフォームによって求められるスタイルは異なります。江氏はTikTokらしいクリエイティブとして、「深い視聴体験ができる動画で、かつユーザーに気づきを与えるようなストーリーテリングを持っていること」を挙げます。</span></p> <p><span style="font-weight: 400;">「消費者は選ぶのに迷っているといいつつ、意志決定を無理強いされるのは嫌だというわがままな側面があります。感情的なデマンドスペースに訴えかける姿勢や、インスピレーション、世界観を出していくことが、ブランドスイッチや新しい商品に伸ばすハードルを下げることにつながることがわかっています」</span></p> <p><span style="font-weight: 400;">とくにTikTokは、明確な目的を持たず、おもしろいものを探したいというニーズで利用する人が73％を占めるという特徴があり、エンターテイメントの場という側面が強いとのこと。</span></p> <p><span style="font-weight: 400;">そんなTikTokの特徴を生かしたプロモーションとして、メイクアップブランドKATEの口紅「リップモンスター」の事例を紹介しました。</span></p> <p><span style="font-weight: 400;"><img src="https://cdn.shopify.com/s/files/1/1958/6155/files/KATE_480x480.png?v=1671507116" alt="KATE リップモンスター事例" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></span></p> <p><span style="font-weight: 400;">ここでは、ブランドエフェクトとよばれる機能を使い、クリエイターが口紅を塗る独自エフェクトの動画を展開。ユーザーも同機能で商品を疑似体験した動画を投稿できるようにしたところ投稿が続出。発売から1年で累計出荷本数350万本を突破するほどの人気商品になるきっかけになったといいます。</span></p> <p><span style="font-weight: 400;">「TikTokの動画は15秒から最大3分と短いので、もう少しその商品のことを知りたい、価格を知りたいという場合には、公式サイトや動画配信プラットフォーム、あるいは他のプラットフォームに移動して情報を得る、またそれをシェアするという動線になっています。情報過多の今、まずTikTokで短い動画をたくさん見て、興味があればより詳しい情報を他で見るという情報のとり方をする人が増えています」と江氏。TikTokでのプロモーションにあたっては、そのような情報の起点であることを意識するのがよいとアドバイスします。</span></p> <p><span style="font-weight: 400;"><img src="https://cdn.shopify.com/s/files/1/1958/6155/files/ATT22-127_480x480.jpg?v=1671507229" alt="発売から1年で累計出荷本数350万本を突破するほどの人気商品になるきっかけになったKATEリップモンスターの事例" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"><br></span></p> <p><span style="font-weight: 400;">高木氏は、「One to OneのコミュニケーションができるLINEは、信頼を深めることが得意なプラットフォーム。ECと繋げることによってさらにそれを深めることができる」と、ECサイトとLINE公式アカウントを連携したFrancfrancの事例を紹介。</span></p> <p><img src="https://cdn.shopify.com/s/files/1/1958/6155/files/Screenshot_2022-12-20_at_12.35.42_480x480.png?v=1671507365" alt="ECサイトとLINE公式アカウントを連携したFrancfrancの事例を紹介" style="display: block; margin-left: auto; margin-right: auto;" loading="lazy"></p> <p><span style="font-weight: 400;">シーズン商品の紹介などは一斉配信で行い、それに加えて、2回目の購入促進やカートに入れたままの商品のリマインド、バースデークーポンの配信などをOne to Oneで実施。「導入から1年も経っていない段階ですが、ECへの送客はかなり上がっている状況です。より深いコミュニケーションが取れることにより、顧客のLTVが上がっていき信頼が深まっていくという点で、LINEの強みをうまく生かしている事例だと感じています」としました。</span></p> <h4 id="4"><b>4. 共通するテーマは「信頼をどう勝ち取るか」</b></h4> <p><span style="font-weight: 400;">鈴木氏は、「今は本当に接点が増え続けている状況。消費者に</span><span style="font-weight: 400;">自分ごと化</span><span style="font-weight: 400;">してもらうための効率のよい手段として、クリエイターマーケティングを推奨していきたい」と今後を語りました。</span></p> <p><span style="font-weight: 400;">高木氏は、「やはり3社の違いは明確にあり、それぞれがうまく交わっていけることがとても興味深く感じました」と振り返ります。</span></p> <p><span style="font-weight: 400;">江氏は「違いもありつつ、消費者からの信頼をどう勝ち取るかみたいなところは共通していると感じました。一番重要なのはそこなのではと思っています」と語り、セッションは終了しました。</span></p> <p> </p> <p> </p></div></div><div class="border-t tablet-xl:border-[#d4d4d8] my-16 py-6 flex tablet-xl:flex-row justify-between flex-col"><div class="flex items-center tablet-xl:justify-start tablet-xl:flex-row flex-row-reverse justify-between"><div class="self-center flex flex-col"><div class="gap-x-1 flex flex-wrap text-lg font-aktivgroteskextended leading-[18px] font-bold mb-2"> 執筆者：<span itemProp="author" itemscope="" itemType="https://schema.org/Person"><a href="/jp/blog/authors/ayumi-manabe" class="no-underline" itemProp="url"><span 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[&_span]:leading-[48px] [&_span]:font-medium [&_span]:tracking-normal [&_p]:text-white [&_p]:text-left [&_p]:text-lg [&_p]:leading-[26px] [&_p]:font-normal [&_p]:tracking-tight [&_p]:pb-6" data-mode="dark" data-component-name="heading-group"><span class="richtext text-t2">Shopifyの最新情報を入手</span><p class="richtext text-body-lg pt-sm">ブログの購読に登録しましょう。Eコマースのコツやヒント、リソースを無料でメールでお届けいたします。</p></div><div class="[&_p]:text-left [&_p]:text-xs [&_p]:leading-[18px] [&_p]:pt-xs [&_button]:mt-[3px]" data-mode="dark" data-center="false"><form method="post" action="/jp/blog/api/subscribe" class="flex w-full flex-col justify-center sm:w-[406px] [&_button]:bg-[#7BE986] items-start text-white"><div id=":Ruh5n5:" data-component-name="waitlist-form-input-wrapper" class="box-border flex h-14 w-full justify-between rounded-full border border-shades-60 border-[#52525B] pl-6 pr-1 items-start text-white bg-white"><label for="email-input-:Ruh5n5H1:" class="sr-only">メールアドレスを入力してください</label><input id="email-input-:Ruh5n5H1:" class="text-shade-70 h-14 w-full bg-transparent outline-none placeholder:text-black placeholder:font-normal" type="email" spellcheck="false" autoComplete="email" name="email" placeholder="メールアドレスを入力してください"/><input type="hidden" name="subscriptionId" value="DE84EF61-2A02-4778-8807-F01B108DE974"/><input type="hidden" name="signup_page" value="/jp/blog/social-commerce-creator-ecosystem"/><input type="hidden" name="locale" value="ja-JP"/><input type="hidden" name="blogHandle" value="blog"/><input type="hidden" name="form_type" value="subscribe"/><div class="hidden sm:block"><button type="submit" class="inline-block self-center overflow-hidden max-w-full px-button-px ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline disabled:hover-ring-0 md:py-button-lg-py border-2 text-button-light-secondary-text bg-button-light-secondary-bg border-button-light-secondary-border ring-button-light-secondary-border hover:text-button-light-secondary-text-hover hover:ring-button-light-secondary-border-hover focus:text-button-light-secondary-text-focus focus:border-button-light-secondary-border-focus focus:ring-button-light-secondary-border-focus active:text-button-light-secondary-text-active active:border-button-light-secondary-border-active active:ring-button-light-secondary-border-active disabled:text-button-light-secondary-text-disabled disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">登録する</button></div></div><div 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disabled:bg-button-light-secondary-bg-disabled disabled:border-button-light-secondary-border-disabled disabled:ring-button-light-secondary-border-disabled w-full mt-2 sm:mt-0 md:text-base py-4 sm:py-3 md:px-7 disabled:!bg-[#e5e7eb] whitespace-nowrap hover:border-white hover:ring-0 hover:bg-[#62ba6b] focus:bg-[#00740B] active:bg-[#00740B] border-none" data-component-name="join-waitlist-form-button">登録する</button></div><input class="sr-only" id=":Reauh5n5:" name="address" aria-label="address"/></form><p class="richtext text-body-sm pt-sm sm:w-[406px] w-full items-left text-white">登録はいつでも解除できます。メールアドレスを入力することにより、Shopifyからのメールマガジンを受信することに同意したものとみなされます。</p></div></div></div></div></section><div class="relative overflow-hidden bg-blog-bannerBg py-10 tablet-xl:py-20" data-component-name="cta-footer-banner"><div class="container relative flex flex-col items-center text-center py-10 tablet-xl:py-16"><span class="richtext uppercase font-medium font-aktivgroteskextended mb-2 text-[28px] tablet-xl:text-[42px] desktop:text-[48px] max-w-[600px] tablet-xl:mb-6 leading-[36px] tablet-xl:leading-[46px] desktop:leading-[56px]">Shopifyであらゆる場所で販売</span><p class="richtext max-w-[680px] text-body-base tablet-xl:text-body-lg mb-2 tablet-xl:mb-9">まずはお試しください。Shopifyを無料で試して、ビジネスの立ち上げから運営、そして成長に役立つすべてのツールを体験しましょう。</p><div data-component-name="button-group" class="text-base relative z-20" data-mode="light"><div class="flex gap-y-sm flex-wrap gap-x-sm justify-center"><a href="https://accounts.shopify.com/store-create?language=ja&locale=ja&signup_page=https%3A%2F%2Fwww.shopify.com%2Fjp%2Fblog%2Fsocial-commerce-creator-ecosystem&signup_types[]=paid_trial_experience" class="inline-block self-center overflow-hidden max-w-full px-button-px py-button-py ring-inset rounded-button text-button-size font-button-font font-button-weight tracking-button-tracking transition-all duration-150 focus-visible:outline-2 focus-visible:outline-offset-2 focus-visible:outline-state-focus focus-visible:outline md:px-button-lg-px md:py-button-lg-py md:text-button-lg-size border-2 text-button-light-primary-text bg-button-light-primary-bg border-button-light-primary-border ring-button-light-primary-border hover:text-button-light-primary-text-hover hover:bg-button-light-primary-bg-hover hover:border-button-light-primary-border-hover hover:ring-button-light-primary-border-hover focus:text-button-light-primary-text-focus focus:bg-button-light-primary-bg-focus focus:border-button-light-primary-border-focus focus:ring-button-light-primary-border-focus active:text-button-light-primary-text-active active:bg-button-light-primary-bg-active active:border-button-light-primary-border-active active:ring disabled:text-button-light-primary-text-disabled disabled:bg-button-light-primary-bg-disabled disabled:border-button-light-primary-border-disabled disabled:ring-button-light-primary-border-disabled" data-component-name="button" data-mode="light" target="">無料体験をはじめる</a></div></div><p class="richtext text-sm 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29.8039C19.0348 33.0308 27.5398 33.7479 28.0348 41.3221C28.3948 47.2829 24.8848 51.3613 19.7548 51.6751C13.6348 51.9888 10.2598 48.4034 10.2598 48.4034L11.5648 42.8907C11.5648 42.8907 14.9848 45.4454 17.6848 45.2661C19.4398 45.1765 20.1148 43.6975 20.0248 42.7115C19.7548 38.4986 12.8248 38.7675 12.3748 31.8207C12.0148 25.9944 15.8398 20.1232 24.2998 19.5854C27.5848 19.3613 29.2498 20.2129 29.2498 20.2129Z" fill="black"></path></g><defs><clipPath id="clip0_198_267"><rect width="225" height="64" fill="white"></rect></clipPath></defs></svg></div><div class="md:block md:justify-end"><div class="flex flex-col flex-wrap gap-12 gap-x-4 md:gap-20 md:gap-x-16 sm:grid sm:max-h-fit sm:grid-cols-3 lg:grid-cols-4 max-h-[92rem] sm:max-h-[75rem]"><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="shopify"><h2 class="text-base font-bold text-white">Shopify</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/jp/about" aria-label="About (会社概要)" data-component-name="about-会社概要">About (会社概要)</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/careers/search?locations%5B%5D=Japan" aria-label="採用情報" data-component-name="採用情報">採用情報</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopifyinvestors.com/home/default.aspx" aria-label="外部ソース：投資家の皆様へ" data-component-name="投資家の皆様へ">投資家の皆様へ</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/jp/partners" aria-label="パートナー" data-component-name="パートナー">パートナー</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/jp/affiliates" aria-label="アフィリエイト" data-component-name="アフィリエイト">アフィリエイト</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/jp/legal" aria-label="法的事項" data-component-name="法的事項">法的事項</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopifystatus.com/" aria-label="外部ソース：サービスステータス" data-component-name="サービスステータス">サービスステータス</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="サポート"><h2 class="text-base font-bold text-white">サポート</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/ja/questions" aria-label="外部ソース：マーチャントサポート" data-component-name="マーチャントサポート">マーチャントサポート</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://help.shopify.com/ja/" aria-label="外部ソース：ヘルプセンター" data-component-name="ヘルプセンター">ヘルプセンター</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.shopify.com/partners/directory" aria-label="外部ソース：パートナーの採用" data-component-name="パートナーの採用">パートナーの採用</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://academy.shopify.com?itcat=brochure&itterm=global-footer" aria-label="外部ソース：Shopify アカデミー" data-component-name="shopify-アカデミー">Shopify アカデミー</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://community.shopify.com/c/Shopify-Community-Japan-JP/ct-p/jp?utm_campaign=footer&utm_content=ja&utm_medium=web&utm_source=shopify" aria-label="外部ソース：Shopify コミュニティ" data-component-name="shopify-コミュニティ">Shopify コミュニティ</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="開発者"><h2 class="text-base font-bold text-white">開発者</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev" aria-label="外部ソース：Shopify.dev" data-component-name="shopify-dev">Shopify.dev</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shopify.dev/api" aria-label="外部ソース：APIドキュメント" data-component-name="a-p-i-ドキュメント">APIドキュメント</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://devdegree.ca" aria-label="外部ソース：Dev Degree" data-component-name="dev-degree">Dev Degree</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="商品管理"><h2 class="text-base font-bold text-white">商品管理</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://shop.app" aria-label="外部ソース：Shop" data-component-name="shop">Shop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/jp/shop-pay" aria-label="Shop Pay" data-component-name="shop-pay">Shop Pay</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/jp/plus" aria-label="Shopify Plus" data-component-name="shopify-plus">Shopify Plus</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="https://www.linkpop.com/ja" aria-label="外部ソース：Linkpop" data-component-name="linkpop">Linkpop</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/jp/enterprise" aria-label="エンタープライズ向けShopify" data-component-name="エンタープライズ向け-shopify">エンタープライズ向けShopify</a></li></ul></div><div class="w-[calc(50%_-_1rem)] sm:w-fit" data-component-name="ソリューション"><h2 class="text-base font-bold text-white">ソリューション</h2><ul class="mt-4 md:mt-6"><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/jp/online" aria-label="オンラインストアビルダー" data-component-name="オンラインストアビルダー">オンラインストアビルダー</a></li><li><a class="mt-2 block py-3 text-base font-normal hover:underline md:py-0.5 text-[#E0E0E0] hover:text-white" href="/jp/website/builder" aria-label="ウェブサイトビルダー" data-component-name="ウェブサイトビルダー">ウェブサイトビルダー</a></li></ul></div></div></div></section><section class="border-t my-0 container max-sm:mx-0 xl:w-full border-white border-opacity-20 bg-inherit" data-section-name="footer" data-section-index="2" data-component-name="footer" data-viewable-component="true"><div class="flex flex-col items-center justify-center gap-4 py-8 sm:items-start sm:gap-8 lg:flex-row lg:justify-between lg:gap-10 bg-black text-white"><div class="mt-1 flex w-full flex-col items-center justify-center sm:flex-row sm:items-start sm:justify-start sm:gap-8 lg:gap-14"><div class="relative hidden sm:block" data-click-outside="dismiss" data-component-name="regions"><button aria-controls="regionSelector" aria-expanded="false" aria-haspopup="true" class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="地域メニュー. 現在: 日本"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">日本</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="w-128 absolute bottom-[calc(100%+5em)] z-50 rounded-lg leading-8 bg-black text-white shadow-soft-dark-2xl inset-x-0" id="regionSelector" data-component-name="region-selector" style="display:none"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/blog/social-commerce-creator-ecosystem" data-component-name="ja-0" aria-current="true">日本<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/blog/social-commerce-creator-ecosystem" data-component-name="ja-1" aria-current="false"></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/social-commerce" lang="en-CA" data-component-name="en-CA-2" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/social-commerce" lang="en-GB" data-component-name="en-GB-3" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/social-commerce" lang="en-AU" data-component-name="en-AU-4" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/social-commerce" lang="en-ID" data-component-name="en-ID-5" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/social-commerce" lang="en-NZ" data-component-name="en-NZ-6" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/social-commerce" lang="en-ZA" data-component-name="en-ZA-7" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/social-commerce" lang="en-NG" data-component-name="en-NG-8" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/social-commerce" lang="en-PH" data-component-name="en-PH-9" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/social-commerce" lang="en-SG" data-component-name="en-SG-10" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk/blog/social-commerce" lang="en-HK" data-component-name="en-HK-11" aria-current="false">Hong Kong SAR</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ie/blog/social-commerce" lang="en-IE" data-component-name="en-IE-12" aria-current="false">Ireland</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/my/blog/social-commerce" lang="en-MY" data-component-name="en-MY-13" aria-current="false">Malaysia</a></li></ul></div></div><div class="relative block sm:hidden" data-click-outside="dismiss" data-component-name="regions"><div aria-hidden="true" class="fixed top-0 left-0 z-50 h-full w-full text-[1.1428571429em] will-change-auto transition-opacity motion-reduce:transition-none bg-black pointer-events-none opacity-0"></div><button class="bg-transparent mx-auto md:inline-block py-3 text-[#E0E0E0] hover:text-white" type="button" data-component-name="region-selector-open" tabindex="0" aria-label="地域メニュー. 現在: 日本"><span class="inline-flex items-center"><svg viewBox="0 0 45 45" aria-hidden="true" focusable="false" class="mr-1 h-4 w-4 fill-white"><path d="M22.5 2A20.5 20.5 0 1 0 43 22.5 20.52 20.52 0 0 0 22.5 2zm-4.23 28.79A33.67 33.67 0 0 0 22 31a34.54 34.54 0 0 0 4.76-.33 30.45 30.45 0 0 1-4.26 9 30.41 30.41 0 0 1-4.23-8.88zM22 28a29.86 29.86 0 0 1-4.47-.34A31 31 0 0 1 17 22a29.87 29.87 0 0 1 .36-4.64A30.13 30.13 0 0 1 22 17a31 31 0 0 1 5.66.53A29.85 29.85 0 0 1 28 22a31 31 0 0 1-.5 5.5 31 31 0 0 1-5.5.5zm-7.64-1a25.22 25.22 0 0 1-9.15-4.5 24.89 24.89 0 0 1 9-4.48A33.56 33.56 0 0 0 14 22a34.61 34.61 0 0 0 .36 5zM22.5 5.21a25.25 25.25 0 0 1 4.5 9.15 34.61 34.61 0 0 0-5-.36 33.58 33.58 0 0 0-4 .24 25.24 25.24 0 0 1 4.5-9.03zm8.29 13.06a30.41 30.41 0 0 1 8.89 4.23 30.46 30.46 0 0 1-9 4.26A34.54 34.54 0 0 0 31 22a33.67 33.67 0 0 0-.21-3.73zm8.82.59A33.75 33.75 0 0 0 30.26 15a29.2 29.2 0 0 0-3.89-9.56 17.54 17.54 0 0 1 13.24 13.42zm-21-13.41a29.16 29.16 0 0 0-3.85 9.35 29.16 29.16 0 0 0-9.35 3.85A17.54 17.54 0 0 1 18.64 5.44zM5.44 26.36a29.2 29.2 0 0 0 9.56 3.9 33.75 33.75 0 0 0 3.86 9.36A17.54 17.54 0 0 1 5.44 26.36zm20.7 13.25a33.73 33.73 0 0 0 3.91-9.56 33.73 33.73 0 0 0 9.56-3.91 17.55 17.55 0 0 1-13.47 13.47z"></path></svg><span class="break-keep">日本</span><svg viewBox="0 0 10 5" aria-hidden="true" focusable="false" class="ml-2 h-3 w-3 fill-white"><path d="m0 0 5 5 5-5H0z"></path></svg></span></button><div aria-hidden="true" class="webkit-overflow-scrolling-touch fixed overflow-hidden z-[999] box-content will-change-auto w-full inset-0 mt-16 rounded-t-lg leading-[3rem] duration-300 ease-in-out motion-reduce:animation-none motion-reduce:transition-none bg-black text-white shadow-soft-dark-2xl invisible translate-y-full" id="mobileRegionSelector" aria-label="地域メニュー" aria-modal="true" role="dialog"><div class="border-shade-30 border-b"><div class="flex items-center justify-between px-5 py-4"><h3 class="text-lg font-medium">国/地域</h3><button class="h-[1.2em] w-[1.2em] fill-current" type="button" data-component-name="region-selector-close"><svg viewBox="0 0 20 20" aria-label="地域メニューを閉じる" class="h-[1.2em] w-[1.2em] fill-current fill-white"><path d="m11.414 10 6.293-6.293a1 1 0 0 0-1.414-1.414L10 8.586 3.707 2.293a1 1 0 0 0-1.414 1.414L8.586 10l-6.293 6.293a1 1 0 0 0 1.414 1.414L10 11.414l6.293 6.293a.996.996 0 0 0 1.414 0 1 1 0 0 0 0-1.414L11.414 10z"></path></svg></button></div></div><div class="h-full overflow-y-scroll pb-4"><ul class="columns-2 px-5 py-8 md:px-14 md:py-10" data-component-name="region-nav" id="region-nav"><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/blog/social-commerce-creator-ecosystem" data-component-name="ja-0" aria-current="true">日本<svg viewBox="0 0 10 8" fill="none" aria-hidden="true" focusable="false" class="ml-2 w-3"><path d="M0.75 4.75L3 7.25L9.25 0.75" stroke="currentColor" stroke-width="1.5" stroke-linecap="round" stroke-linejoin="round"></path></svg></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/jp/blog/social-commerce-creator-ecosystem" data-component-name="ja-1" aria-current="false"></a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ca/blog/social-commerce" lang="en-CA" data-component-name="en-CA-2" aria-current="false">Canada (English)</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/uk/blog/social-commerce" lang="en-GB" data-component-name="en-GB-3" aria-current="false">United Kingdom</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/au/blog/social-commerce" lang="en-AU" data-component-name="en-AU-4" aria-current="false">Australia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/id/blog/social-commerce" lang="en-ID" data-component-name="en-ID-5" aria-current="false">Indonesia</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/nz/blog/social-commerce" lang="en-NZ" data-component-name="en-NZ-6" aria-current="false">New Zealand</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/za/blog/social-commerce" lang="en-ZA" data-component-name="en-ZA-7" aria-current="false">South Africa</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ng/blog/social-commerce" lang="en-NG" data-component-name="en-NG-8" aria-current="false">Nigeria</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/ph/blog/social-commerce" lang="en-PH" data-component-name="en-PH-9" aria-current="false">Philippines</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/sg/blog/social-commerce" lang="en-SG" data-component-name="en-SG-10" aria-current="false">Singapore</a></li><li class="flex bg-black text-white fill-white"><a class="flex hover:underline text-white" href="/hk/blog/social-commerce" lang="en-HK" 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Manabe","avatarUrl":"https://www.gravatar.com/avatar/6110e8ad684af7bc9f7e3de9e4ecd510?s=200\u0026d=404","isDisabledAuthor":false},"id":"gid://shopify/Article/558983807010","handle":"social-commerce-creator-ecosystem","title":"多様化する顧客接点の中で、ソーシャルコマースが実現する新しいコミュニケーション体験とは【アドテック東京2022レポート】","publishedAt":"2022-12-21T01:30:01Z","image":{"__typename":"Image","url":"https://cdn.shopify.com/s/files/1/1958/6155/articles/E-commerceD2C_480x480_385c61e9-e703-4f2e-bff9-84bdc1ff114f.png?v=1727375845","altText":"E-commerce（D2C）の拡大","width":480,"height":271},"tags":["D2C","Shopify Plus事例","Shopifyへ移行する","アドテック東京","イベント","マーケティング","事例","未来のコマース"],"contentHtml":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ead:tech tokyo 2022のキーノート会場で開催されたこのセッションでは、SHOPIFY JAPAN 株式会社シニアビジネスディベロップメントマネジャーの泉貴文氏をファシリテーターに、Meta日本法人Facebook Japan グローバルビジネスグループの鈴木大海氏、TikTok for Business JapanのAPAC regional sponsor of SMB Agencyの江建氏、LINE株式会社プランニング統括本部アカウント事業企画室室長の高木祥吾氏が登壇。代表的なソーシャルプラットフォーム企業が一堂に会し、ソーシャルコマースの現状と可能性について事例を交えて議論しました。\u003cbr\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e＜目次＞\u003cbr\u003e \u003ca href=\"#1\"\u003e\u003cstrong\u003e1. 情報過多の中、コミュニケーションがより重要視される時代に\u003cbr\u003e\u003c/strong\u003e\u003c/a\u003e\u003cb\u003e\u003ca href=\"#2\"\u003e\u003cstrong\u003e2. 消費者とブランドの感情的な結びつきは強まっている\u003cbr\u003e\u003c/strong\u003e\u003c/a\u003e\u003ca href=\"#3\"\u003e\u003cstrong\u003e3. 消費者は「信頼できる人」におすすめされて購入したい\u003cbr\u003e\u003c/strong\u003e\u003c/a\u003e\u003ca href=\"#4\"\u003e\u003cstrong\u003e4. 共通するテーマは「信頼をどう勝ち取るか」\u003cbr\u003e \u003c/strong\u003e\u003c/a\u003e\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\n\u003ch4 id=\"1\"\u003e\u003cb\u003e1. 情報過多の中、コミュニケーションがより重要視される時代に\u003c/b\u003e\u003c/h4\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eセッション冒頭では、泉氏がeコマースの市場規模についてのデータを紹介。米国の市場調査会社のリサーチでは、2024年には2016年比で350％となる29兆円規模に拡大することが予測されているとのこと。「顧客視点に立つと、サービスを受けるタイミングが増え、取捨選択が難しくなっている状況を意味している」と泉氏は分析します。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/E-commerceD2C_480x480.png?v=1671505669\" alt=\"E-commerce（D2C）の拡大\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eそして、事業者サイドの視点では、競合が増え、自社やブランドがいかに顧客とコミュニケーションしていくか、いかに他との違いを出していくのかが非常に重要になると指摘しました。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ATT22-094_480x480.jpg?v=1671506243\" alt=\"Shopify Japan 株式会社シニアビジネスディベロップメントマネジャー泉貴文氏\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eこれを受けてFacebook Japanの鈴木氏は、マスマーケティングの時代には、情報の送り手と受け手に二分された一方通行の状態だったことを指摘。「15年前に比べてメディアの消費時間が1.4倍に増えているとの統計もあり、絶対的に情報量が増えています。だからこそ情報を発信するクリエイターの存在がとても重要になっています」と続けます。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ATT22-097_480x480.jpg?v=1671506366\" alt=\"Meta日本法人 Facebook Japan グローバルビジネスグループ鈴木大海氏\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c/p\u003e\n\u003ch4 id=\"2\"\u003e\u003cb\u003e2. 消費者とブランドの感情的な結びつきは強まっている\u003c/b\u003e\u003c/h4\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTikTokの江氏は、APECにおけるeコマースの市場規模のデータからクリエイターエコノミーの重要性を強調します。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eコンテンツ主導型のコマースの市場規模は2022年に5000億ドルになると試算されており、さらに、今後3年間で約2倍の1.1兆ドルにまで増加するとの予測も立てられているとのこと。とくに、日本を含む6つの成長市場では240億ドルから1000億ドルへの増加、年間の平均成長率では63%増という予測があるといいます。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ATT22-110_480x480.jpg?v=1671506440\" alt=\"TikTok for Business Japan APAC regional sponsor of SMB Agency 江建氏\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eさらに、なぜそこまで伸びるかをコンシューマー側の心理から分析したレポートも紹介。ここでは、デマンドスペース法という分析手法を使い、ユーザーのニーズを「機能的なデマンドスペース」と「感情的なデマンドスペース」に分類。より簡単で便利になった、機能がグレードアップされたといった既存の商品に対する評価の軸を「機能的なデマンドスペース」、新しいブランドやサービスに対して、誰かがすすめてくれるなら試したい、ちょっとした贅沢として購入したいといった感情的なニーズに応えるものを「感情的なデマンドスペース」としています。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ATT22-122_480x480.jpg?v=1671506510\" alt=\"アドテック東京のキーノートステージに登壇する鈴木氏、江氏、高木氏、泉氏\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e「ショッピングのエコシステムの約40%は感情的なデマンドスペースです。情報過多のなか、消費者は何かを決めることにストレスを感じるデジタル疲れに陥っている一方で、ブランドとの感情的な結びつきは非常に強いものがあります。この部分が自社商品やサービスを選んでもらう上で大事になってくると考えています」と江氏は解説しました。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLINEの高木氏は、自社サービスの特徴を「チャット機能を活用してクリエイターと消費者をつなげることのできるプラットフォーム」と分析。企業がLINE公式アカウントを使って消費者とつながることは以前から行われていましたが、現在注力するのが店舗スタッフによるオンライン接客だといいます。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ATT22-106_480x480.jpg?v=1671506639\" alt=\"LINE株式会社プランニング統括本部アカウント事業企画室室長高木祥吾氏\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eバニッシュスタンダード社のオンライン接客ツール「STAFF START」と連携し、LINE公式アカウントとオンライン接客ツールを組み合わせた新しいサービス「LINE STAFF START」を展開。実際のユースケースとして、サザビーリーグの事例が紹介されました。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e実店舗を訪れた顧客に、スタッフが自身のLINE公式アカウントを友だち追加してもらい、その後、新商品の入荷情報などをメッセージで送信。必要に応じてコーディネートの相談などにも応じることで再購入を促す流れとなっています。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e結果として、LINE STAFF START経由の客単価は120％に増大。提案購入率が80％に達するケースもあるそうです。さらに、オンラインへの送客だけでなく、実店舗への再度の来店を促す効果も生まれていると高木氏は効果を強調します。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/Screenshot_2022-12-20_at_12.44.48_480x480.png?v=1671507903\" alt=\"LINE STAFF START 活用事例\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e「店舗スタッフの中にはインフルエンサー化している方も多いので、それぞれの方が個人のLINE公式アカウントを持ち、クリエイティビティを発揮してもらうことで、効果的なコミュニケーションを行うことができます。都市部の店舗だけでなく、地方の店舗のスタッフも活躍している点もオンライン接客ならではの特徴だと感じています」と高木氏。\u003c/span\u003e\u003c/p\u003e\n\u003ch4 id=\"2\"\u003e\u003cb\u003e2. 消費者とブランドの感情的な結びつきは強まっている\u003c/b\u003e\u003c/h4\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eここまでの話を踏まえ、泉氏は、「顧客接点が増え、信頼できる相手から購入することが今後より一層トレンドになっていきます。重要となるのは、どうやってその信頼関係をそのクリエイター経由で作るのかです」と問題提起。それに対して、各社が取り組みを紹介していきます。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e鈴木氏は、「Instagramでは『好きと欲しいをつくる』を事業者向けタグラインとして打ち出している。自分が好きで興味関心が高く、求めている情報をしっかり入手できることがInstagramの価値」としたうえで、事例としてパーソナライズサプリ「FUJIMI」を紹介しました。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/f236c23337239a268be58e1845c5adff_480x480.png?v=1671506955\" alt=\"ブランドコンテンツタグ*を活用したクリエイティブ\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eこのキャンペーンでは、新規顧客の獲得を目的に、マイクロインフルエンサーを起用。クリエイターとブランドのダブルネームで投稿することで利用者の関心が高くなり、より\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e自分事化\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eできる効果があったといいます。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eその結果、通常の広告キャンペーンと比較して、コンバージョン数は2.1倍、CPAは44%改善、CPMは28%削減でき、さらにブランド認知を高めることにもつながったといいます。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e「マイクロインフルエンサーを起用していただくことで、利用者により自分に近しいと感じてもらえる効果もあったと思っています。利用者にとって身近なクリエイターさん、インフルエンサーさんにお手伝いいただくことによって獲得効率が上がり、認知効果も得られることがわかる結果となりました」と鈴木氏は話します。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ATT22-116_480x480.jpg?v=1671507003\" alt=\"クリエイターの活用などについて議論\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eひとくちにクリエイターの活用といっても、プラットフォームによって求められるスタイルは異なります。江氏はTikTokらしいクリエイティブとして、「深い視聴体験ができる動画で、かつユーザーに気づきを与えるようなストーリーテリングを持っていること」を挙げます。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e「消費者は選ぶのに迷っているといいつつ、意志決定を無理強いされるのは嫌だというわがままな側面があります。感情的なデマンドスペースに訴えかける姿勢や、インスピレーション、世界観を出していくことが、ブランドスイッチや新しい商品に伸ばすハードルを下げることにつながることがわかっています」\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eとくにTikTokは、明確な目的を持たず、おもしろいものを探したいというニーズで利用する人が73％を占めるという特徴があり、エンターテイメントの場という側面が強いとのこと。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eそんなTikTokの特徴を生かしたプロモーションとして、メイクアップブランドKATEの口紅「リップモンスター」の事例を紹介しました。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/KATE_480x480.png?v=1671507116\" alt=\"KATE リップモンスター事例\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eここでは、ブランドエフェクトとよばれる機能を使い、クリエイターが口紅を塗る独自エフェクトの動画を展開。ユーザーも同機能で商品を疑似体験した動画を投稿できるようにしたところ投稿が続出。発売から1年で累計出荷本数350万本を突破するほどの人気商品になるきっかけになったといいます。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e「TikTokの動画は15秒から最大3分と短いので、もう少しその商品のことを知りたい、価格を知りたいという場合には、公式サイトや動画配信プラットフォーム、あるいは他のプラットフォームに移動して情報を得る、またそれをシェアするという動線になっています。情報過多の今、まずTikTokで短い動画をたくさん見て、興味があればより詳しい情報を他で見るという情報のとり方をする人が増えています」と江氏。TikTokでのプロモーションにあたっては、そのような情報の起点であることを意識するのがよいとアドバイスします。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ATT22-127_480x480.jpg?v=1671507229\" alt=\"発売から1年で累計出荷本数350万本を突破するほどの人気商品になるきっかけになったKATEリップモンスターの事例\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003cbr\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e高木氏は、「One to OneのコミュニケーションができるLINEは、信頼を深めることが得意なプラットフォーム。ECと繋げることによってさらにそれを深めることができる」と、ECサイトとLINE公式アカウントを連携したFrancfrancの事例を紹介。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/Screenshot_2022-12-20_at_12.35.42_480x480.png?v=1671507365\" alt=\"ECサイトとLINE公式アカウントを連携したFrancfrancの事例を紹介\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eシーズン商品の紹介などは一斉配信で行い、それに加えて、2回目の購入促進やカートに入れたままの商品のリマインド、バースデークーポンの配信などをOne to Oneで実施。「導入から1年も経っていない段階ですが、ECへの送客はかなり上がっている状況です。より深いコミュニケーションが取れることにより、顧客のLTVが上がっていき信頼が深まっていくという点で、LINEの強みをうまく生かしている事例だと感じています」としました。\u003c/span\u003e\u003c/p\u003e\n\u003ch4 id=\"4\"\u003e\u003cb\u003e4. 共通するテーマは「信頼をどう勝ち取るか」\u003c/b\u003e\u003c/h4\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e鈴木氏は、「今は本当に接点が増え続けている状況。消費者に\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e自分ごと化\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eしてもらうための効率のよい手段として、クリエイターマーケティングを推奨していきたい」と今後を語りました。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e高木氏は、「やはり3社の違いは明確にあり、それぞれがうまく交わっていけることがとても興味深く感じました」と振り返ります。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e江氏は「違いもありつつ、消費者からの信頼をどう勝ち取るかみたいなところは共通していると感じました。一番重要なのはそこなのではと思っています」と語り、セッションは終了しました。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e \u003c/p\u003e\n\u003cp\u003e \u003c/p\u003e","excerpt":"","excerptHtml":"","seo":{"__typename":"SEO","title":null,"description":"ad:tech tokyo 2022のキーノート会場で開催されたこのセッションでは、SHOPIFY JAPAN 株式会社シニアビジネスディベロップメントマネジャーの泉貴文氏をファシリテーターに、Meta日本法人Facebook Japan グローバルビジネスグループの鈴木大海氏、TikTok for Business JapanのAPAC regional sponsor of SMB Agencyの江建氏、LINE株式会社プランニング統括本部アカウント事業企画室室長の高木祥吾氏が登壇。代表的なソーシャルプラットフォーム企業が一堂に会し、ソーシャルコマースの現状と可能性について事例を交えて議論しました。"},"metafields":[null,null,null,{"__typename":"Metafield","value":"{\"en-CA\":\"https://www.shopify.com/ca/blog/social-commerce\",\"en-GB\":\"https://www.shopify.com/uk/blog/social-commerce\",\"en-AU\":\"https://www.shopify.com/au/blog/social-commerce\",\"en-ID\":\"https://www.shopify.com/id/blog/social-commerce\",\"en-NZ\":\"https://www.shopify.com/nz/blog/social-commerce\",\"en-ZA\":\"https://www.shopify.com/za/blog/social-commerce\",\"en-NG\":\"https://www.shopify.com/ng/blog/social-commerce\",\"en-PH\":\"https://www.shopify.com/ph/blog/social-commerce\",\"en-SG\":\"https://www.shopify.com/sg/blog/social-commerce\",\"en-HK\":\"https://www.shopify.com/hk/blog/social-commerce\",\"en-IE\":\"https://www.shopify.com/ie/blog/social-commerce\",\"en-MY\":\"https://www.shopify.com/my/blog/social-commerce\"}","key":"hreflang_json"},null,null,{"__typename":"Metafield","value":"[{\"title\":\"ドロップシッピングに最適な商品とマーケティングのアイデア\",\"tags\":[\"ビジネスの始め方\"],\"handle\":\"best-dropshipping-products\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1958/6155/articles/shopify_dropshipping_chapter_4_d.jpg?v=1635989546\u0026width=1024\",\"imageAltText\":\"\",\"modifiedAt\":\"2021-11-06\"},{\"title\":\"ホームページの作り方：個人・ECサイト作成ガイド【初心者向け】\",\"tags\":[\"ビジネスの始め方\"],\"handle\":\"build-a-website\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1958/6155/articles/1-build-a-website.jpg?v=1623653148\u0026width=1024\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-06\"},{\"title\":\"Shopifyで構築されたサイト30選：お手本にしたいShopifyを使ったサイトのデザイン\",\"tags\":[\"事例\"],\"handle\":\"ec-website-design\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1958/6155/articles/designers-desk-with-coffee-wireframes.jpg?v=1620289126\u0026width=1024\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-11-07\"},{\"title\":\"起業するには？起業するために必要なことから会社の立ち上げまで5つのステップ\\n\",\"tags\":[\"ビジネスの始め方\"],\"handle\":\"how-to-start-a-business\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1958/6155/articles/5-starting-a-business.jpg?v=1646034085\u0026width=1024\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-08-07\"},{\"title\":\"ドロップシッピングの始め方：初心者でも始められるやり方とおすすめドロップシッピング業者（DSP）3選！\",\"tags\":[\"ビジネスの始め方\"],\"handle\":\"how-to-start-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1958/6155/articles/shopify_dropshipping_chapter_5.jpg?v=1632317223\u0026width=1024\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-13\"},{\"title\":\"ネットでお金を稼ぐ方法とは？ネットで儲ける方法23選【2024年版】\",\"tags\":[\"アイデア\"],\"handle\":\"make-money-online\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1958/6155/articles/make-money-online_4f873100-eace-4947-a664-7214ac289c41.jpg?v=1643977886\u0026width=1024\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-05-04\"},{\"title\":\"【Shopifyの使い方】Shopifyを使ってネットショップ開設：基本設定編\",\"tags\":[\"ストアの作成方法\"],\"handle\":\"start-onlinestore\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1958/6155/articles/hero2.png?format=webp\u0026v=1620369224\u0026width=1024\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-12-06\"},{\"title\":\"ドロップシッピングとは？：仕組みからメリット・デメリットまで徹底解説\",\"tags\":[\"ビジネスの始め方\"],\"handle\":\"what-is-dropshipping\",\"imageUrl\":\"https://cdn.shopify.com/s/files/1/1958/6155/articles/shopify_dropshipping_chapter_1.jpg?v=1611566536\u0026width=1024\",\"imageAltText\":\"\",\"modifiedAt\":\"2023-11-19\"}]","key":"popular_blog_post_json"}],"imageUrl":"https://cdn.shopify.com/s/files/1/1958/6155/articles/E-commerceD2C_480x480_385c61e9-e703-4f2e-bff9-84bdc1ff114f.png?v=1727375845","imageAltText":"E-commerce（D2C）の拡大","imageClass":"","modifiedAt":"2022年12月21日","modifiedAtRaw":"2022-12-21T01:30:01Z"},"metaDescription":"ad:tech tokyo 2022のキーノート会場で開催されたこのセッションでは、SHOPIFY JAPAN 株式会社シニアビジネスディベロップメントマネジャーの泉貴文氏をファシリテーターに、Meta日本法人Facebook Japan グローバルビジネスグループの鈴木大海氏、TikTok for Business JapanのAPAC regional sponsor of SMB Agencyの江建氏、LINE株式会社プランニング統括本部アカウント事業企画室室長の高木祥吾氏が登壇。代表的なソーシャルプラットフォーム企業が一堂に会し、ソーシャルコマースの現状と可能性について事例を交えて議論しました。","contentHtml":"\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003ead:tech tokyo 2022のキーノート会場で開催されたこのセッションでは、SHOPIFY JAPAN 株式会社シニアビジネスディベロップメントマネジャーの泉貴文氏をファシリテーターに、Meta日本法人Facebook Japan\u0026nbsp; グローバルビジネスグループの鈴木大海氏、TikTok for Business JapanのAPAC regional sponsor of SMB Agencyの江建氏、LINE株式会社プランニング統括本部アカウント事業企画室室長の高木祥吾氏が登壇。代表的なソーシャルプラットフォーム企業が一堂に会し、ソーシャルコマースの現状と可能性について事例を交えて議論しました。\u003cbr\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e＜目次＞\u003cbr\u003e \u003ca href=\"#1\"\u003e\u003cstrong\u003e1. 情報過多の中、コミュニケーションがより重要視される時代に\u003cbr\u003e\u003c/strong\u003e\u003c/a\u003e\u003cb\u003e\u003ca href=\"#2\"\u003e\u003cstrong\u003e2. 消費者とブランドの感情的な結びつきは強まっている\u003cbr\u003e\u003c/strong\u003e\u003c/a\u003e\u003ca href=\"#3\"\u003e\u003cstrong\u003e3. 消費者は「信頼できる人」におすすめされて購入したい\u003cbr\u003e\u003c/strong\u003e\u003c/a\u003e\u003ca href=\"#4\"\u003e\u003cstrong\u003e4. 共通するテーマは「信頼をどう勝ち取るか」\u003cbr\u003e \u003c/strong\u003e\u003c/a\u003e\u003c/b\u003e\u003c/span\u003e\u003c/p\u003e\n\u003ch4 id=\"1\"\u003e\u003cb\u003e1. 情報過多の中、コミュニケーションがより重要視される時代に\u003c/b\u003e\u003c/h4\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eセッション冒頭では、泉氏がeコマースの市場規模についてのデータを紹介。米国の市場調査会社のリサーチでは、2024年には2016年比で350％となる29兆円規模に拡大することが予測されているとのこと。「顧客視点に立つと、サービスを受けるタイミングが増え、取捨選択が難しくなっている状況を意味している」と泉氏は分析します。\u003c/span\u003e\u003c/p\u003e\u003cdiv id=\"text-cta\" class=\"hidden lg:block\"\u003e\u003c/div\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/E-commerceD2C_480x480.png?v=1671505669\" alt=\"E-commerce（D2C）の拡大\" style=\"display: block; margin-left: auto; margin-right: auto;\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eそして、事業者サイドの視点では、競合が増え、自社やブランドがいかに顧客とコミュニケーションしていくか、いかに他との違いを出していくのかが非常に重要になると指摘しました。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ATT22-094_480x480.jpg?v=1671506243\" alt=\"Shopify Japan 株式会社シニアビジネスディベロップメントマネジャー泉貴文氏\" style=\"display: block; margin-left: auto; margin-right: auto;\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eこれを受けてFacebook Japanの鈴木氏は、マスマーケティングの時代には、情報の送り手と受け手に二分された一方通行の状態だったことを指摘。「15年前に比べてメディアの消費時間が1.4倍に増えているとの統計もあり、絶対的に情報量が増えています。だからこそ情報を発信するクリエイターの存在がとても重要になっています」と続けます。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ATT22-097_480x480.jpg?v=1671506366\" alt=\"Meta日本法人 Facebook Japan グローバルビジネスグループ鈴木大海氏\" style=\"display: block; margin-left: auto; margin-right: auto;\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003ch4 id=\"2\"\u003e\u003cb\u003e2. 消費者とブランドの感情的な結びつきは強まっている\u003c/b\u003e\u003c/h4\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eTikTokの江氏は、APECにおけるeコマースの市場規模のデータからクリエイターエコノミーの重要性を強調します。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eコンテンツ主導型のコマースの市場規模は2022年に5000億ドルになると試算されており、さらに、今後3年間で約2倍の1.1兆ドルにまで増加するとの予測も立てられているとのこと。とくに、日本を含む6つの成長市場では240億ドルから1000億ドルへの増加、年間の平均成長率では63%増という予測があるといいます。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ATT22-110_480x480.jpg?v=1671506440\" alt=\"TikTok for Business Japan APAC regional sponsor of SMB Agency 江建氏\" style=\"display: block; margin-left: auto; margin-right: auto;\" loading=\"lazy\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eさらに、なぜそこまで伸びるかをコンシューマー側の心理から分析したレポートも紹介。ここでは、デマンドスペース法という分析手法を使い、ユーザーのニーズを「機能的なデマンドスペース」と「感情的なデマンドスペース」に分類。より簡単で便利になった、機能がグレードアップされたといった既存の商品に対する評価の軸を「機能的なデマンドスペース」、新しいブランドやサービスに対して、誰かがすすめてくれるなら試したい、ちょっとした贅沢として購入したいといった感情的なニーズに応えるものを「感情的なデマンドスペース」としています。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ATT22-122_480x480.jpg?v=1671506510\" alt=\"アドテック東京のキーノートステージに登壇する鈴木氏、江氏、高木氏、泉氏\" style=\"display: block; margin-left: auto; margin-right: auto;\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e「ショッピングのエコシステムの約40%は感情的なデマンドスペースです。情報過多のなか、消費者は何かを決めることにストレスを感じるデジタル疲れに陥っている一方で、ブランドとの感情的な結びつきは非常に強いものがあります。この部分が自社商品やサービスを選んでもらう上で大事になってくると考えています」と江氏は解説しました。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eLINEの高木氏は、自社サービスの特徴を「チャット機能を活用してクリエイターと消費者をつなげることのできるプラットフォーム」と分析。企業がLINE公式アカウントを使って消費者とつながることは以前から行われていましたが、現在注力するのが店舗スタッフによるオンライン接客だといいます。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ATT22-106_480x480.jpg?v=1671506639\" alt=\"LINE株式会社プランニング統括本部アカウント事業企画室室長高木祥吾氏\" style=\"display: block; margin-left: auto; margin-right: auto;\" loading=\"lazy\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eバニッシュスタンダード社のオンライン接客ツール「STAFF START」と連携し、LINE公式アカウントとオンライン接客ツールを組み合わせた新しいサービス「LINE STAFF START」を展開。実際のユースケースとして、サザビーリーグの事例が紹介されました。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e実店舗を訪れた顧客に、スタッフが自身のLINE公式アカウントを友だち追加してもらい、その後、新商品の入荷情報などをメッセージで送信。必要に応じてコーディネートの相談などにも応じることで再購入を促す流れとなっています。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e結果として、LINE STAFF START経由の客単価は120％に増大。提案購入率が80％に達するケースもあるそうです。さらに、オンラインへの送客だけでなく、実店舗への再度の来店を促す効果も生まれていると高木氏は効果を強調します。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/Screenshot_2022-12-20_at_12.44.48_480x480.png?v=1671507903\" alt=\"LINE STAFF START 活用事例\" style=\"display: block; margin-left: auto; margin-right: auto;\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e「店舗スタッフの中にはインフルエンサー化している方も多いので、それぞれの方が個人のLINE公式アカウントを持ち、クリエイティビティを発揮してもらうことで、効果的なコミュニケーションを行うことができます。都市部の店舗だけでなく、地方の店舗のスタッフも活躍している点もオンライン接客ならではの特徴だと感じています」と高木氏。\u003c/span\u003e\u003c/p\u003e\n\u003ch4 id=\"2\"\u003e\u003cb\u003e2. 消費者とブランドの感情的な結びつきは強まっている\u003c/b\u003e\u003c/h4\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eここまでの話を踏まえ、泉氏は、「顧客接点が増え、信頼できる相手から購入することが今後より一層トレンドになっていきます。重要となるのは、どうやってその信頼関係をそのクリエイター経由で作るのかです」と問題提起。それに対して、各社が取り組みを紹介していきます。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e鈴木氏は、「Instagramでは『好きと欲しいをつくる』を事業者向けタグラインとして打ち出している。自分が好きで興味関心が高く、求めている情報をしっかり入手できることがInstagramの価値」としたうえで、事例としてパーソナライズサプリ「FUJIMI」を紹介しました。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/f236c23337239a268be58e1845c5adff_480x480.png?v=1671506955\" alt=\"ブランドコンテンツタグ*を活用したクリエイティブ\" style=\"display: block; margin-left: auto; margin-right: auto;\" loading=\"lazy\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eこのキャンペーンでは、新規顧客の獲得を目的に、マイクロインフルエンサーを起用。クリエイターとブランドのダブルネームで投稿することで利用者の関心が高くなり、より\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e自分事化\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eできる効果があったといいます。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eその結果、通常の広告キャンペーンと比較して、コンバージョン数は2.1倍、CPAは44%改善、CPMは28%削減でき、さらにブランド認知を高めることにもつながったといいます。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e「マイクロインフルエンサーを起用していただくことで、利用者により自分に近しいと感じてもらえる効果もあったと思っています。利用者にとって身近なクリエイターさん、インフルエンサーさんにお手伝いいただくことによって獲得効率が上がり、認知効果も得られることがわかる結果となりました」と鈴木氏は話します。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ATT22-116_480x480.jpg?v=1671507003\" alt=\"クリエイターの活用などについて議論\" style=\"display: block; margin-left: auto; margin-right: auto;\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eひとくちにクリエイターの活用といっても、プラットフォームによって求められるスタイルは異なります。江氏はTikTokらしいクリエイティブとして、「深い視聴体験ができる動画で、かつユーザーに気づきを与えるようなストーリーテリングを持っていること」を挙げます。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e「消費者は選ぶのに迷っているといいつつ、意志決定を無理強いされるのは嫌だというわがままな側面があります。感情的なデマンドスペースに訴えかける姿勢や、インスピレーション、世界観を出していくことが、ブランドスイッチや新しい商品に伸ばすハードルを下げることにつながることがわかっています」\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eとくにTikTokは、明確な目的を持たず、おもしろいものを探したいというニーズで利用する人が73％を占めるという特徴があり、エンターテイメントの場という側面が強いとのこと。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eそんなTikTokの特徴を生かしたプロモーションとして、メイクアップブランドKATEの口紅「リップモンスター」の事例を紹介しました。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/KATE_480x480.png?v=1671507116\" alt=\"KATE リップモンスター事例\" style=\"display: block; margin-left: auto; margin-right: auto;\" loading=\"lazy\"\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eここでは、ブランドエフェクトとよばれる機能を使い、クリエイターが口紅を塗る独自エフェクトの動画を展開。ユーザーも同機能で商品を疑似体験した動画を投稿できるようにしたところ投稿が続出。発売から1年で累計出荷本数350万本を突破するほどの人気商品になるきっかけになったといいます。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e「TikTokの動画は15秒から最大3分と短いので、もう少しその商品のことを知りたい、価格を知りたいという場合には、公式サイトや動画配信プラットフォーム、あるいは他のプラットフォームに移動して情報を得る、またそれをシェアするという動線になっています。情報過多の今、まずTikTokで短い動画をたくさん見て、興味があればより詳しい情報を他で見るという情報のとり方をする人が増えています」と江氏。TikTokでのプロモーションにあたっては、そのような情報の起点であることを意識するのがよいとアドバイスします。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/ATT22-127_480x480.jpg?v=1671507229\" alt=\"発売から1年で累計出荷本数350万本を突破するほどの人気商品になるきっかけになったKATEリップモンスターの事例\" style=\"display: block; margin-left: auto; margin-right: auto;\" loading=\"lazy\"\u003e\u003cbr\u003e\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e高木氏は、「One to OneのコミュニケーションができるLINEは、信頼を深めることが得意なプラットフォーム。ECと繋げることによってさらにそれを深めることができる」と、ECサイトとLINE公式アカウントを連携したFrancfrancの事例を紹介。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cimg src=\"https://cdn.shopify.com/s/files/1/1958/6155/files/Screenshot_2022-12-20_at_12.35.42_480x480.png?v=1671507365\" alt=\"ECサイトとLINE公式アカウントを連携したFrancfrancの事例を紹介\" style=\"display: block; margin-left: auto; margin-right: auto;\" loading=\"lazy\"\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003eシーズン商品の紹介などは一斉配信で行い、それに加えて、2回目の購入促進やカートに入れたままの商品のリマインド、バースデークーポンの配信などをOne to Oneで実施。「導入から1年も経っていない段階ですが、ECへの送客はかなり上がっている状況です。より深いコミュニケーションが取れることにより、顧客のLTVが上がっていき信頼が深まっていくという点で、LINEの強みをうまく生かしている事例だと感じています」としました。\u003c/span\u003e\u003c/p\u003e\n\u003ch4 id=\"4\"\u003e\u003cb\u003e4. 共通するテーマは「信頼をどう勝ち取るか」\u003c/b\u003e\u003c/h4\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e鈴木氏は、「今は本当に接点が増え続けている状況。消費者に\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003e自分ごと化\u003c/span\u003e\u003cspan style=\"font-weight: 400;\"\u003eしてもらうための効率のよい手段として、クリエイターマーケティングを推奨していきたい」と今後を語りました。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e高木氏は、「やはり3社の違いは明確にあり、それぞれがうまく交わっていけることがとても興味深く感じました」と振り返ります。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u003cspan style=\"font-weight: 400;\"\u003e江氏は「違いもありつつ、消費者からの信頼をどう勝ち取るかみたいなところは共通していると感じました。一番重要なのはそこなのではと思っています」と語り、セッションは終了しました。\u003c/span\u003e\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e\n\u003cp\u003e\u0026nbsp;\u003c/p\u003e","latestArticles":[],"contentNavigationLinks":[],"blogHandle":"blog","settings":{"topSectionImages":[{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/b57973373cb5af3ba8e59f0b966065e7.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/05383e2e9b6568812f1ccc7bbc28ac3d.webp?originalWidth=500\u0026originalHeight=641"},{"src":"https://cdn.shopify.com/b/shopify-brochure2-assets/2baeeeb3c9bab2dfbfac6428fad929e1.webp?originalWidth=500\u0026originalHeight=641"}],"images":{"guides-modal-default":"https://cdn.shopify.com/shopifycloud/brochure/assets/content-marketing/blog/guides/default-popup-small-507879111d55acdd759b202ab869ea0b8bd0f4af9f9aaa7c540efe59b8e046db.jpg","guides-modal-photography":"https://cdn.shopify.com/b/shopify-brochure2-assets/1bd4b072dc187a774c9af650d0f16d0b.jpg","guides-modal-seo":"https://cdn.shopify.com/b/shopify-brochure2-assets/63781344c2932de6e553a54b02291692.jpg","subscription":{"image":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/c46f986d892538f4b0a15f25692330f7.png?originalWidth=1420\u0026originalHeight=1040"}},"rightColSideBannerImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/c8790c0f3c1fa91ccc845e45ce067bbe.png","rightColSideBannerGetInTouchImg":"https://cdn.shopify.com/b/shopify-brochure2-assets/e2a124c9e2e7ae76119a66cfc515535b.png","articleNavigation":{"banner":{"en":"https://cdn.shopify.com/b/shopify-brochure2-assets/e570727d45209fec56c410f802faa0fe.png"}}},"subscription":{"settings":{"subscriptionId":"DE84EF61-2A02-4778-8807-F01B108DE974"}},"citation":{"high-ticket-affiliate-programs":[{"text":"Zip 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Amazon]","url":"https://www.emarketer.com/content/prime-day-us-online-shoppers-start-product-searches-amazon"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/node/topic/G9SMD8TQHFJ7728F"},{"text":"Themenhero - [Men’s Guide For Brands \u0026 Fashion]","url":"https://themenhero.com/"},{"text":"Zip Recruiter - [Amazon Affiliate Salary]","url":"https://www.ziprecruiter.com/Salaries/Amazon-Affiliate-Salary"},{"text":"Amazon Associates - [Associates Program Participation Requirements]","url":"https://affiliate-program.amazon.com/help/operating/policies#Associates%20Program%20Participation%20Requirements"},{"text":"Amazon - [Application Review Process]","url":"https://affiliate-program.amazon.com/help/node/topic/G8TW5AE9XL2VX9VM"},{"text":"Coffee Brewing Pro - [Coffee Brewing Pro]","url":"https://coffeebrewingpro.com/"},{"text":"Sprocker Lovers - [Sprocker 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here]","url":"https://business.pinterest.com/audience/"},{"text":"Pinterest - [Community guidelines]","url":"https://policy.pinterest.com/en/community-guidelines"},{"text":"FTC - [Online advertising disclosure guidelines]","url":"https://www.ftc.gov/sites/default/files/attachments/press-releases/ftc-staff-revises-online-advertising-disclosure-guidelines/130312dotcomdisclosures.pdf"},{"text":"TheWaystoWealth - [R.J. 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Our template helps you plan and execute your vision, keeping your goals on track.","cta":"Get the template now","modal_headline":"Get the content strategy template delivered right to your inbox."},"copywriting":{"heading":"Free Reading List: Copywriting Tactics for Entrepreneurs","content":"Is your website content costing you sales? Learn how to improve your website copy with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Copywriting Tactics reading list delivered right to your inbox."},"copywriting_research":{"heading":"Research the words you use to sell","content":"Use this free template to help you enhance your website and connect with customers. Research the words competitors use and analyze customer feedback to help you write compelling copy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"customer_journey":{"heading":"Free Customer Journey Map Template","content":"Your customers know why they’re engaging with your brand. But do you know what they’re going through? Use this free template to craft a shopping experience they’ll love.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"customerservice":{"heading":"Free Reading List: Customer Service Strategies","content":"Focusing on customer service can turn negative interactions into positive reviews (and repeat customers). Learn how with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"decision_matrix":{"heading":"Free Decision Matrix Template","content":"Have a tough decision to make? This template helps you evaluate options and simplifies the decision making process so you can make confident choices.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"design":{"heading":"Free Reading List: Online Store Design Tips","content":"Your online store's appearance can have a big impact sales. Unleash your inner designer with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get our Store Design reading list delivered right to your inbox."},"digital_marketing_kit":{"heading":"Free Digital Marketing Toolkit","content":"Unlock the secrets to successful online marketing. This free resource is packed with strategies, templates, and insights to elevate your brand’s digital presence.","cta":"Download now","modal_headline":"Get the toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free toolkit soon. In the meantime, start building your store with a free trial of Shopify."},"email":{"heading":"Free Ebook: How to Grow Your Ecommerce Business with Email Marketing","content":"Whether you're just getting started or dreaming up your next big campaign, this email marketing guide will provide you with insights and ideas to help your business grow.","cta":"Get the free ebook now","modal_headline":"Get our Email Marketing guide delivered right to your inbox."},"expense_report":{"heading":"Free Expense Report Template","content":"Make tracking your expenses and reimbursements a whole lot easier. Our simple template keeps things accurate and saves you time.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"googleshopping":{"heading":"Free Ebook: Google Shopping for Small Businesses","content":"Google Shopping ads are one of the leading traffic sources that can give you the ultimate edge. Discover this hidden gem often overlooked by your competition.","cta":"Get the free ebook now","modal_headline":"Get Google Shopping for Small Businesses delivered right to your inbox."},"go_to_market":{"heading":"Free Go-to-Market Strategy Template","content":"Plan your product launch with precision. Our template can help you reach and convert your target audience efficiently.","cta":"Download template","modal_headline":"Get your free go-to-market strategy template delivered right to your inbox."},"hiring_questions":{"heading":"Free Guide: Interview Questions for Hiring Retail Employees","content":"Hiring competent retail employees is becoming increasingly challenging. Use this guide to ask the right questions during the interview process to ensure you hire the right people for your store.","cta":"Get the free guide now","modal_headline":"Get our guide Interview Questions for Hiring Retail Employees delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"holiday_selling_2021":{"heading":"Free Holiday Selling Guide: Top 10 Holiday Selling Tips for Retail Stores","content":"A sale can happen anywhere, at any time. Use our top 10 strategies to unify your customer touch points and set yourself up for holiday success.","cta":"Get the free guide now","modal_headline":"Get our Top 10 Holiday Selling Tips for Retail Stores delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"international_shipping":{"heading":"Free International Shipping Checklist","content":"Expand your business globally with confidence. This free checklist ensures you have everything in place for smooth and compliant shipments.","cta":"Download now","modal_headline":"Get the checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free checklist soon. In the meantime, start building your store with a free trial of Shopify."},"inventory_templates":{"heading":"5 Free Templates to Better Understand Your Inventory","content":"Calculate your businesses cost of goods sold, sell through rate, inventory turnover, saftey stock, economic order quantity, or reorder point with ease using these custom templates. (No math required!)","cta":"Get your free templates","modal_headline":"Get your Inventory Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"keyword_research_template":{"heading":"Free keyword research template","content":"Use this free keyword research template to unlock opportunities and manage your SEO strategy. Drive targeted traffic to your website by tracking search volume, ranking difficulty, user intent, and content ideas.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"marketing_plan":{"heading":"Free Marketing Plan Template","content":"Create a detailed marketing plan that gets results. Our template helps you design strategies and actions to effectively reach your audience.","cta":"Download template","modal_headline":"Get your marketing plan template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free templates soon. In the meantime, start building your store with a free trial of Shopify."},"marketing_proposal":{"heading":"Free Marketing Proposal Template","content":"Impress with a professional marketing proposal. This free template provides a clear structure and essential elements to help you create compelling proposals.","cta":"Download template","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"okr_template":{"heading":"Free OKR Template","content":"Align your team and boost performance. This simple template helps you set clear objectives and track key results for measurable success.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"one_pager":{"heading":"Free One Pager Template","content":"Present your ideas clearly and concisely. This template helps you summarize your key points perfectly.","cta":"Get the template now","modal_headline":"Get your template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free template soon. In the meantime, start building your store with a free trial of Shopify."},"opening_closing_checklist":{"heading":"Free Checklist for Opening and Closing Your Store","content":"Ensure all protocols and procedures are completed each time you open and close your store with this handy, easy-to-follow checklist.","cta":"Get the free checklist","modal_headline":"Get our Opening and Closing Checklist delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"optimization":{"heading":"Free Reading List: Conversion Optimization for Beginners","content":"Turn more website visitors into customers by getting a crash course in conversion optimization. Access our free, curated list of high-impact articles below.","cta":"Get the free reading list","modal_headline":"Get our Conversion Optimization reading list delivered right to your inbox."},"packaging_calculator":{"heading":"Calculate your packaging costs","content":"Use this free calculator to estimate your packaging expenses. Get insights into labor, materials, and design costs to make informed decisions for your business.","cta":"Download calculator","modal_headline":"Get the calculator delivered right to your inbox."},"packing_slip":{"heading":"Free Packing Slip Template","content":"Save time and effort by ensuring proper delivery of your products. Our free packing slip template helps you get started.","cta":"Get the template now","modal_headline":"Get the packing slip template delivered right to your inbox."},"parentpreneur":{"heading":"Playbook for the Aspiring Parentpreneur","content":"Unleash your creativity and turn your passion into a thriving business with our Parentprenuer brainstorming guide. Discover new ideas, set realistic goals, and map out a plan for success.","cta":"Download now","modal_headline":"Check your inbox for your copy of the Parentpreneur Playbook."},"persona_template":{"heading":"Free User Persona Template","content":"Maximize your product’s potential. Unlock insights to fine-tune your offerings and impress users. Our template makes it easy.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"phonecases":{"heading":"Get a Free Phone Case Business in a Box","content":"Free high quality phone case stock photos and a list of some places you can look to find phone case suppliers to work with.","cta":"Download startup bundle","modal_headline":"Get our startup bundle delivered right to your inbox."},"photobrief":{"heading":"Get perfect product photography","content":"This free template will help you write detailed, professional creative briefs that help photographers know exactly what you're looking for.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"photochecklist":{"heading":"All the images your store needs","content":"This free photo shot list helps you plan every image for your online store, from homepage banners to product cards.","cta":"Download shot list","modal_headline":"Get the shot list delivered right to your inbox."},"photographer_checklist":{"heading":"Make your next photo shoot a success","content":"Use this free checklist to help you hire the perfect photographer for your product photos—complete with budget tips and outreach email templates.","cta":"Download checklist","modal_headline":"Get the checklist delivered right to your inbox."},"photography":{"heading":"Free Guide: DIY Product Photography","content":"Learn how to take beautiful product photos on a budget with our free, comprehensive video guide.","cta":"Get your free guide","modal_headline":"Get our DIY Guide to Beautiful Product Photography delivered right to your inbox."},"popup_guide":{"heading":"Pop-Up Shop Quickstart Guide","content":"Thinking about hosting a Pop-Up Shop? This free guide includes 3 checklists that help frame what you're looking to accomplish through your Pop-Up Shop, different types of Pop-Up Shops, and design ideas to help get you started.","cta":"Get your free guide","modal_headline":"Get your Pop-Up Shop Quickstart Guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pp_template":{"heading":"Free PowerPoint Template","content":"Capture attention with business presentations that pop! Our customizable template makes it easy to showcase your ideas clearly.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"press_kit":{"heading":"Free Press Kit Template","content":"Get your business the spotlight it deserves. Our all-in-one template makes it a breeze for journalists and media to share your story.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"pressrelease":{"heading":"Free: Press Release Template","content":"To help you get started, we put together this template to help you structure your story using a common press release format. You can replace each component with your own information and adapt it according to your needs.","cta":"Get the template now","modal_headline":"Get the press release template delivered right to your inbox."},"problem_statement":{"heading":"Free Problem Statement Template","content":"See your challenges clearly. This simple template helps you create powerful problem statements that lead to meaningful solutions.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"process_map":{"heading":"Free Process Mapping Template","content":"Simplify your operations with a clear picture of your processes. This template helps you outline and improve workflows for more productivity.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"productivity":{"heading":"Free Reading List: Ecommerce Motivation","content":"Having trouble focusing on growing your small business? Get access to our free, curated list of high-impact productivity articles.","cta":"Get the free reading list","modal_headline":"Get our Ecommerce Motivation reading list delivered right to your inbox."},"products":{"heading":"Free Guide: How to Find a Profitable Product to Sell Online","content":"Excited about starting a business, but not sure where to start? This free, comprehensive guide will teach you how to find great, newly trending products with high sales potential.","cta":"Get the free guide","modal_headline":"Get How To Find A Product To Sell Online: The Definitive Guide PDF delivered right to your inbox."},"product_vision":{"heading":"Free Product Vision Template","content":"Developing a new product? This free template will help give you a clear picture of your product’s future, by defining effective goals and strategies.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"profit_loss":{"heading":"Free Profit and Loss Statement Template","content":"Need help keeping an eye on your business's financial performance? Our free, user-friendly template will help you make informed decisions with ease.","cta":"Get the template now","modal_headline":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"purchase_order":{"heading":"Create a purchase order","content":"Use this free template to create clear, detailed purchase orders for your business. Keep all your information organized and easy to understand.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox."},"retail_marketing":{"heading":"Free Download: From Clicks to Customers: How to Measure Your Retail Store's Marketing Success","content":"Every marketing campaign is an investment of your time, energy, and money. Do you ever wonder if your efforts were worth it? Read this guide and build a framework to plan, track, and measure the success of retail marketing campaigns.","cta":"Get your free guide","modal_headline":"Get your free Retail Marketing Success PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"retention_audit":{"heading":"Free Download: Retention Audit Checklist","content":"Struggling with customer retention? This free checklist will help you build a retention mindset throughout your company by auditing retention strategies at every level of your business.","cta":"Get your free checklist","modal_headline":"Get this free Retention Audit Checklist PDF delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rfp_template":{"heading":"Free RFP Template","content":"Make writing requests for proposals easier and faster with our free RFP template.","cta":"Get the template now","modal_headline":"Get the RFP template delivered right to your inbox."},"root_cause":{"heading":"Free Root Cause Analysis Template","content":"Get to the heart of your business problems and find effective solutions. This template helps you find and address the underlying causes.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"rotating_schedules":{"heading":"Free Download: Rotating Schedules Templates","content":"Struggling to keep your stores fully staffed and running smoothly? Consider implementing a rotating shift program. Download these free templates to find the right schedule for you and your employees.","cta":"Get your free templates","modal_headline":"Get these free Rotating Schedules Templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_email":{"heading":"Free Sales Email Templates","content":"Craft compelling emails that convert! Our customizable templates help you engage prospects and close deals.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_funnel_template":{"heading":"Free Sales Funnel Template","content":"Make your sales process smoother and close deals faster. Our template maps out each stage, so you never miss an opportunity.","cta":"Download template","modal_headline":"Get this free sales funnel template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sales_plan_template":{"heading":"Free Sales Planning Template","content":"Supercharge your sales strategy with our all-in-one planning tool. Set your targets, track your progress, and reach your goals with confidence and ease.","cta":"Get the template now","modal_headline":"Get this free sales planning template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"scope_template":{"heading":"Free Scope of Work Template","content":"Set clear expectations and ensure project success. This template provides a simple outline to help you define project deliverables and run programs smoothly.","cta":"Get the template now","modal_headline":"Get this free template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"seo":{"heading":"Free Download: SEO Checklist","content":"Want to rank higher in search results? Get access to our free, checklist on search engine optimization.","cta":"Get the free checklist","modal_headline":"Get our SEO Checklist delivered right to your inbox."},"services_price":{"heading":"Your Time is Valuable, so Price it Right","content":"Ensure your business is profitable with this easy-to-use pricing calculator. This free tool helps you find the right pricing strategy for your services, so you can maximize your time and your earnings.","cta":"Download calculator","modal_headline":"Get this calculator delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"sfn_interview":{"heading":"Free Checklist: How to Interview a Third Party Logistics Provider","content":"Outsourcing fulfillment is a significant investment. Here’s a checklist of questions to ask in preparation of choosing the right fulfillment provider and transitioning your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"sfn_outsource":{"heading":"Free Checklist: Are You Ready to Outsource Your Fulfillment?","content":"Trusting a third party logistics (3PL) provider with your inventory and your customer experience is a significant investment. These questions will help determine if it's time to outsource your fulfillment and take the next step in growing your business.","cta":"Get the free checklist","modal_headline":"Get the checklist delivered right to your inbox."},"shipping":{"heading":"The Shopify guide to shipping and fulfillment","content":"Boost customer satisfaction while driving sales growth for your ecommerce business with an effective shipping and fulfillment strategy. Use this guide to create a plan that covers all aspects of shipping and fulfillment, from how much to charge your customers to choosing the right fulfillment method.","cta":"Download now and start optimizing your operations","modal_headline":"Get our shipping and fulfillment guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"shipping_kit":{"heading":"Free Shipping and Fulfillment Kit","content":"Simplify your shipping process and ensure your products reach customers on time. This free toolkit provides essential tips and resources to help you manage logistics efficiently.","cta":"Download now","modal_headline":"Get our shipping and fulfillment kit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free kit soon. In the meantime, start building your store with a free trial of Shopify."},"social":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get your social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_media_kit":{"heading":"Free Social Media Toolkit","content":"Boost your engagement and grow your audience with this free toolkit. Get templates, best practices, and tips to help you create compelling content that engages and converts.","cta":"Download now","modal_headline":"Get your social media strategy toolkit delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your toolkit copy soon. In the meantime, start building your store with a free trial of Shopify."},"social_template":{"heading":"Social media strategy and planning templates","content":"Ready to get started with your social media strategy? These free, customizable templates give you tools to plan and execute a strategy that connects you with your target audience while keeping your content calendar organized.","cta":"Download now and start seeing results","modal_headline":"Get social media strategy and planning templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"sop_template":{"heading":"Free SOP Template","content":"Turn your tangle of tasks into simple steps anyone can follow. Our user-friendly template makes it a breeze.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"store_layouts":{"heading":"Free Download: Store Layout Templates","content":"Trying to decide which layout is right for your store? Download these free templates to learn which types of layouts work best for different industries and draw inspiration for your own design.","cta":"Get your free templates","modal_headline":"Get these free templates delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"swot":{"heading":"Free: SWOT Analysis Template","content":"Get your free SWOT Analysis Template. Use this free PDF to future-proof your business by identifying your strengths, weaknesses, opportunities, and threats.","cta":"Get the template now","modal_headline":"Get the SWOT analysis template delivered right to your inbox."},"tax_season":{"heading":"Free Download: 6 Steps to Get Your Business Ready for Tax Season","content":"Tax season is stressful for any business owner. This guide will go through the process of filing income taxes in America and provide you with checklists to keep you organized and prepared.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"trust":{"heading":"Free: Shopify Store Trust Checklist","content":"Shopify’s research team conducted a series of in-depth interviews with North American shoppers to learn how customer trust is formed in online stores. This checklist is a summary of their findings, created to help business owners understand what essential aspects of their online store experience creates trust among customers, along with the trust-busting mistakes to avoid.","cta":"Get the checklist now","modal_headline":"Get the checklist delivered right to your inbox."},"tshirt_guide":{"heading":"Your Complete Guide To Starting a T-Shirt Business","content":"Turn your passion for fashion into a thriving business. This free comprehensive guide walks you through each step of launching your own T-shirt business, from design to sales.","cta":"Download now","modal_headline":"Get the guide delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"ttp_guide":{"heading":"Free Download: The Online Sellers Guide to In-Person Sales","content":"In-person selling is more approachable than ever. This guide covers why selling in person can reduce customer acquisition costs, how to build a plan that will scale with your business, and tactics from ecommerce sellers that made the move successfully.","cta":"Get your free guide now","modal_headline":"Get your free guide","modal_success_heading":"Thanks for downloading. You'll receive your free copy soon. In the meantime, start building your store with a free trial of Shopify."},"twitter":{"heading":"Free Ebook: Twitter Marketing for Small Businesses","content":"This guide will teach you everything from earning your first followers to getting the most out of Twitter’s advertising platform. Claim your free download to get instant access.","cta":"Get the free ebook now","modal_headline":"Get Twitter Marketing for Small Businesses delivered right to your inbox."},"use_case_template":{"heading":"Free Use Case Template","content":"Do your products hold hidden value? Use this free template to spot new sales opportunities.","cta":"Download template","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_chain":{"heading":"Free Value Chain Template","content":"Explore your business activities and discover new ways to lower costs and improve quality. This template helps you analyze each step for better performance.","cta":"Get the template now","modal_headline":"Get our template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"value_prop_template":{"heading":"Free Value Proposition Template","content":"Share what makes your brand stand out. Convince customers to consider, click, and buy. Our template makes it easy.","cta":"Download template","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."},"video":{"heading":"Free Reading List: Video Marketing Tips and Tricks","content":"Video marketing is a powerful tool you can’t afford to ignore. Get a crash course with our free, curated list of high-impact articles.","cta":"Get the free reading list","modal_headline":"Get the reading list delivered right to your inbox."},"white_paper_template":{"heading":"Free White Paper Template","content":"Share your experience and establish your authority. This template offers a framework for creating compelling, trustworthy white papers.","cta":"Get the template now","modal_headline":"Get the template delivered right to your inbox.","modal_success_heading":"Thanks for downloading. You'll receive your free download soon. In the meantime, start building your store with a free trial of Shopify."}}},"pages/blog/$article/theme_promotion_ctas":{"themes":{"title":"Convert better.\u003cbr\u003e Sell faster.\u003cbr\u003e Customize easier.","subTitle":"With Shopify themes.","buttonText":"Shopify Theme Store","href":"{{themes, url(path: '/')}}"},"apps":{"title":"Sell wider.\u003cbr\u003e Ship faster.\u003cbr\u003e Work smarter.","subTitle":"With Shopify apps.","buttonText":"Shopify App Store","href":"{{app, url(path: '/')}}"}},"pages/blog/$article/ctas":{"hero":{"treatment":{"clusters":[{"cluster":"dropshipping","heading":"START DROPSHIPPING TODAY","subhead":"Connect your store to dropshipping suppliers and sell with the internet's best checkout."},{"cluster":"start a business","heading":"START YOUR BUSINESS WITH SHOPIFY","subhead":"Whatever type of business you start, Shopify has the tools to help you sell, ship, and grow."},{"cluster":"business ideas","heading":"DISCOVER YOUR BUSINESS","subhead":"Once you’ve found a business idea, Shopify has the tools you need to start, sell and grow."},{"cluster":"print on demand","heading":"PRINT ON DEMAND WITH SHOPIFY","subhead":"Create and sell custom products without the stress of shipping."},{"cluster":"shopify branded","heading":"BUILD YOUR DREAM BRAND","subhead":"Join millions of entrepreneurs who've built successful brands with Shopify."},{"cluster":"how to make money","heading":"START A BUSINESS FOR FREE","subhead":"Sell products, find customers, and create your brand with Shopify."},{"cluster":"online store","heading":"LAUNCH YOUR STORE WITH SHOPIFY","subhead":"Build your online store with Shopify’s free trial—no credit card required."},{"cluster":"marketing strategy","heading":"EXPAND YOUR REACH WITH SHOPIFY","subhead":"Reach customers with email, SEO, targeted ads, and social media."},{"cluster":"ecommerce platforms/marketplaces","heading":"SELL EVERYWHERE WITH SHOPIFY","subhead":"Sell online, across sales channels, and in person with Shopify's all-in-one commerce platform. 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