The power of customer events in building brand loyalty

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59.551 57 59 C 57 58.449 56.551 58 56 58 z M 60 58 C 59.449 58 59 58.449 59 59 C 59 59.551 59.449 60 60 60 C 60.551 60 61 59.551 61 59 C 61 58.449 60.551 58 60 58 z M 64 58 C 63.449 58 63 58.449 63 59 C 63 59.551 63.449 60 64 60 C 64.551 60 65 59.551 65 59 C 65 58.449 64.551 58 64 58 z M 68 58 C 67.449 58 67 58.449 67 59 C 67 59.551 67.449 60 68 60 C 68.551 60 69 59.551 69 59 C 69 58.449 68.551 58 68 58 z M 72 58 C 71.449 58 71 58.449 71 59 C 71 59.551 71.449 60 72 60 C 72.551 60 73 59.551 73 59 C 73 58.449 72.551 58 72 58 z M 30 68 C 29.449 68 29 68.449 29 69 C 29 69.551 29.449 70 30 70 C 30.551 70 31 69.551 31 69 C 31 68.449 30.551 68 30 68 z M 34 68 C 33.449 68 33 68.449 33 69 C 33 69.551 33.449 70 34 70 C 34.551 70 35 69.551 35 69 C 35 68.449 34.551 68 34 68 z M 38 68 C 37.449 68 37 68.449 37 69 C 37 69.551 37.449 70 38 70 C 38.551 70 39 69.551 39 69 C 39 68.449 38.551 68 38 68 z M 42 68 C 41.449 68 41 68.449 41 69 C 41 69.551 41.449 70 42 70 C 42.551 70 43 69.551 43 69 C 43 68.449 42.551 68 42 68 z M 46 68 C 45.449 68 45 68.449 45 69 C 45 69.551 45.449 70 46 70 C 46.551 70 47 69.551 47 69 C 47 68.449 46.551 68 46 68 z M 50 68 C 49.449 68 49 68.449 49 69 C 49 69.551 49.449 70 50 70 C 50.551 70 51 69.551 51 69 C 51 68.449 50.551 68 50 68 z"/></svg> </a> </div> <main id="site-main" class="site-main outer site-main-post has-post-image"> <div class="feature-post-wrapper"> <article class="post-full post tag-article tag-customer-marketing tag-events tag-customer-retention "> <section class="post-full-content Article"> <header class="post-full-header"> <div class="post-full-header-wrapper"> <section class="post-full-meta"> <time class="post-full-meta-date" datetime=" 2024-03-21">21 March 2024</time> <span class="reading-time">6 min read</span> </section> <h1 class="post-full-title">The power of customer events in building brand loyalty</h1> <section class="post-full-meta"> <a href="/tag/article/">Article</a> </section> <div class="post-author-with-linkedin-wrapper"> <div class="post-author-wrapper"> <section class="post-full-authors"> <div class="post-full-authors-content"> <p>This post was a collaboration between</p> <p><a href="/author/ari/">Ari Hoffman</a>, <a href="/author/robert-maddox/">Robert Maddox</a></p> </div> <ul class="author-list"> <li class="author-list-item"> <div class="author-card"> <div class="basic-info"> <img class="author-profile-image" src="/content/images/size/w300/2022/11/Ari-hoffman.jpeg" alt="Ari Hoffman" /> <h2>Ari Hoffman</h2> </div> <div class="bio"> <p>As the Vice President of Customer Marketing & Advocacy at Influitive, Ari is a seasoned veteran and trusted advisor for customer-centric businesses, primarily in the enterprise SaaS industry.</p> <p><a href="/author/ari/">More posts</a> by Ari Hoffman.</p> </div> </div> <a href="/author/ari/" class="moving-avatar" style="padding:0;"> <img class="author-profile-image" style="width:100%; height:100%;" src="/content/images/size/w300/2022/11/Ari-hoffman.jpeg" alt="Ari Hoffman" /> </a> </li> <li class="author-list-item"> <div class="author-card"> <div class="basic-info"> <img class="author-profile-image" src="/content/images/size/w300/2024/03/robert-Maddox.jpeg" alt="Robert Maddox" /> <h2>Robert Maddox</h2> </div> <div class="bio"> <p>Robert Maddox is a full-stack customer experience professional. He plans and execute strategy & operations in community, advocacy, and engagement programs and has built communities from scratch.</p> <p><a href="/author/robert-maddox/">More posts</a> by Robert Maddox.</p> </div> </div> <a href="/author/robert-maddox/" class="moving-avatar" style="padding:0;"> <img class="author-profile-image" style="width:100%; height:100%;" src="/content/images/size/w300/2024/03/robert-Maddox.jpeg" alt="Robert Maddox" /> </a> </li> </ul> </section> </div> </div> </div> <div class="post-full-image" style="background-image: url(/content/images/2024/05/CMA_Framework_Tiles_events.jpg);"> </div> </header> <div class="post-content"> <aside class="toc-container"> </aside> <p></p><p><em>This article is a transcription from our flagship podcast,</em><a href="https://alliance.ghost.io/podcast/cma-customer-marketing-catch-up/?ref=customermarketingalliance.com"><em> <u>Customer Marketing Catch-up</u></em></a><em>. You can listen to the full conversation with Ari Hoffman and Robert Maddox</em><a href="https://www.customermarketingalliance.com/podcast/robert-maddox-how-to-connect-your-customers-to-the-product-team-using-events-customer-marketing-catch-up/"><em> <u>here</u></em></a><em>. </em></p><p><br>Throughout my career, I've worked in customer experience, engagement, and advocacy roles across various sectors like startups, political campaigns, hospitality, brick-and-mortar businesses, and enterprise software.</p><p>But one thing that connected each of these roles? The countless events I've created and hosted to connect with customers.</p><p>Right now, my focus is on relationship building and influencing shared outcomes as a <strong>Customer Advocacy </strong>&<strong> Community Manager </strong>at<strong> Delinea</strong>, a leading PAM provider and cybersecurity solution. </p><p>In my years of experience, one of the most impactful things I've learned is the immense value of connecting customers directly with product teams. </p><p>By facilitating this connection through engaging customer events, we gain invaluable insights, forge stronger relationships, and fuel customer-led growth. </p><p>Let me share some of my approaches with you today …<br></p><h2 id="the-idea-behind-customer-events"><strong>The idea behind customer events:</strong></h2><p>The inspiration for my customer events stems from my diverse experiences across multiple industries. I prefer high-touch <a href="https://www.customermarketingalliance.com/how-to-increase-customer-engagement-universal-tips-for-any-business/" rel="noreferrer">engagement</a> when interacting with customers, vendors, and community members. </p><p>Having created various events before, I have a wide range of event formats, infrastructure, and playbooks to draw from.</p><p>However, the foundation stays the same - always collaborating with internal teams to understand their goals, desired results, and how we can support each other. </p><p>As <strong>Ari Hoffman</strong>, <strong>VP of Customer Marketing & Advocacy</strong> at <strong>Influitive</strong>, explained, </p><p><em>"Often the product team can feel so removed from the customer...what Rob is doing is really connecting and building that bridge, so that the product team understands who they're building for."</em></p><p>Most crucially, I validate my strategies by asking customers if they want to attend events like webinars led by product managers and support technicians. </p><p>At Delinea, our customers overwhelmingly stated their interest, which then allowed me to socialize this <a href="https://www.customermarketingalliance.com/podcast/cetiera-carmona-five-types-of-customer-data-to-leverage-during-the-growth-stage-of-the-customer-journey-customer-marketing-catch-up/" rel="noreferrer">data</a> internally and get teams to voluntarily opt into my customer engagement initiatives.</p><p><em>Looking for our upcoming events? Check out the</em><a href="https://events.customermarketingalliance.com/?ref=customermarketingalliance.com"><em> <u>full calendar here</u></em></a><em>. </em></p><h2 id="motivations-for-customer-events"><strong>Motivations for customer events:</strong></h2><p>For me, the primary motivation behind customer events is enhancing the customer experience. </p><p>As Ari Hoffman neatly put it, "<em>Experience is wonderful, and you focus on that first, and the byproduct is the revenue that follows, because that's a human first approach</em>."</p><p>Of course, different teams have different motivations—product needs customer feedback, marketing wants content input, and customer success seeks insights. </p><p>But, I've found that a customer-first approach through events can help execute everyone's goals.</p><p>Ultimately, as customers interact more with us through events, they build trust, rapport, and a desire to expand their relationship with our company organically, without a pushy sales agenda.<br></p><h2 id="planning-and-collaborating-with-product"><strong>Planning and collaborating with product: </strong></h2><p>When planning customer events, I collaborate with product teams to understand their needs upfront. However, I prioritize the customer's perspectives above all else — what do they want, and how can we create value for them?</p><p>While product marketing handles demand gen and new logos, I focus on increasing renewals, <a href="https://www.customermarketingalliance.com/how-can-customer-advocacy-boost-your-business-success/" rel="noreferrer">customer advocacy</a>, and delivering an exceptional experience. </p><p>So my customer-first approach resonates because it supports everyone's objectives through the "<em>omni-directiona</em>l" advocacy program.</p><p>I work closely with product marketing, cross-posting their content and identifying customer advocates to spotlight. My events nurture customers to feel comfortable telling their stories, building crucial<a href="https://www.customermarketingalliance.com/build-up-your-brand-image-using-effective-brand-storytelling/" rel="noreferrer"> brand trust</a> and familiarity with our teams and products.</p><p>Getting buy-in from product teams is an ongoing journey. While I'm self-sufficient in producing events, I collaborate with them early to incorporate their ideas and desired outcomes. </p><p>Making it about the customer first and showing how their participation will benefit customers is key to getting teams on board.</p><h2 id="the-impact-of-customer-events"><strong>The impact of customer events:</strong></h2><p>The positive impact of customer events is clear from the remarkable results and feedback we've received. For example, when the product and sales teams needed beta testers for a new integrated security platform, I proposed a webinar inviting qualified customers.</p><p>With over <strong>200</strong> attendees that day, I exceeded their target of <strong>25</strong> beta testers by Thanksgiving, getting <strong>10x</strong> more signups than they'd received through their previous process over an entire month.</p><p>"<em>Rob's on the forefront of that with pushing these types of events</em>," Ari Hoffman remarked about the success.</p><p>More recently, our quarterly product summit featuring roadmap overviews and executive insights from various product pillars hit <strong>over 500</strong> customer attendees—a company record. </p><p>Seeing the engagement on these calls, with customers asking questions and helping each other alongside our teams, showcases the power of customer events to provide success and support at scale.</p><p>Ultimately, customer events help uncover real market trends and customer needs, fueling customer-led growth. The future of growth is customer-led, and we really need to tap into those insights to have the same growth that we want.</p><p>Hosting customer events prevents that costly pitfall by keeping us laser-focused on our customers' reality.</p>  <a href="https://www.customermarketingalliance.com/join-the-customer-marketing-community/"> <img src="https://www.customermarketingalliance.com/content/images/size/w1000/2022/09/CMA_Slack_AD_3.png"> </a>  <p></p><h2 id="4-key-lessons-learned"><strong>4 key lessons learned:</strong></h2><p>Through years of experience producing customer events, I've learned some invaluable lessons:</p><p><strong>1) Stay nimble</strong></p><p>Especially when starting a customer marketing or advocacy program, get customers together quickly, even if it's a rapid meetup before getting full internal buy-in. </p><p>As Ari Hoffman advised, "<em>You’ve got to put it out, you can't test and iterate if it's not out in the world</em>."</p><p>Showing customers your active presence and desire to engage builds rapport and morale. Then, as the program matures, increase planning and alignment around objectives.</p><p></p><p><strong>2) Prioritize accessibility</strong></p><p>Ensure the customer experience is smooth and interactive by evangelizing the program's value internally, like through company all-hands or AMAs. </p><p>"<em>Make them the heroes of the story...when you do that, many, many more people will circle around you</em>," Ari Hoffman shared.</p><p></p><p><strong>3) Continue the conversation</strong></p><p>When customers expressed happiness at getting direct access to product experts through my webinars, I made that the new standard with over 100 attendees per event. </p><p>Then, I leveraged our customer database and an advocacy hub to facilitate ongoing 365-day engagement.</p><p>"<em>Don't ever, if you hold an event with customers, and customers give you feedback, don't let it go out with no communication</em>," Ari Hoffman emphasized. "<em>That's the fastest way to burn customers out and let them feel like this is a waste of my time</em>."</p><p></p><p><strong>4) Build internal advocacy first</strong></p><p>An experimental tactic I'd revisit is starting with 3-6 months of internal employee advocacy to test strategies before rolling them out externally. </p><p>Hosting fun company events and happy hours got colleagues excited to replicate similar experiences for customers.</p><p>"<em>When you're open like that with your customers, it is amazing how much feedback you get from them</em>," Ari Hoffman said about transparent iteration. Applying that mindset internally first could be powerful.</p><p>In essence, customer events create a mutually beneficial flywheel—by fostering great experiences for customers, they become advocates for your brand, reinforcing the <a href="https://www.customermarketingalliance.com/perfect-the-way-you-collect-customer-feedback/" rel="noreferrer">cycle of feedback</a>, product refinement, and growth. </p><p>It takes practice, but the rewards of true customer-led success make it incredibly worthwhile.</p><h2 id="conclusion"><strong>Conclusion:</strong></h2><p>Throughout my career, I've seen firsthand how impactful customer events can be for connecting customers with product teams, unearthing vital insights, and catalyzing customer-led growth. </p><p>At their core, these events enhance the human experience through engagement while tangibly benefiting our business's bottom line.</p><p>Whether you're just starting a customer marketing program or are a seasoned veteran, I encourage you to embrace customer events as a powerful channel. </p><p>Learn from my lessons—stay nimble yet strategic, prioritize accessibility and follow-through, foster internal advocacy, and <em>always</em> prioritize the customer first!</p><p>Listen to the full episode down below! </p><figure class="kg-card kg-bookmark-card"><a class="kg-bookmark-container" href="https://www.customermarketingalliance.com/podcast/robert-maddox-how-to-connect-your-customers-to-the-product-team-using-events-customer-marketing-catch-up/"><div class="kg-bookmark-content"><div class="kg-bookmark-title">Robert Maddox | How to connect your customers to the product team using events | Customer Marketing Catch-up</div><div class="kg-bookmark-description">We talk to Robert Maddox, Customer Advocacy & Community Manager at Delinea, on how to connect two sides of the product lifecycle with your customer and product team through events.</div><div class="kg-bookmark-metadata"><img class="kg-bookmark-icon" src="https://www.customermarketingalliance.com/content/images/size/w256h256/2022/04/android-chrome-192x192.png" alt=""><span class="kg-bookmark-author">Customer Marketing Alliance</span><span class="kg-bookmark-publisher">Eve Chatfield</span></div></div><div class="kg-bookmark-thumbnail"><img src="https://www.customermarketingalliance.com/content/images/2023/06/CMA_Catch-up_Podcast_Speaker_--3-.png" alt=""></div></a></figure> </div> <aside class="post-upgrade-cta hidden-upgrade"> <div class="post-upgrade-cta-content"> <img src="/content/images/2024/07/android-chrome-192x192--1--1.png" alt="Customer Marketing Alliance icon" class="site-logo" /> <h2>Like what you see? 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No page unturned. </p> <div class="post-upgrade-buttons-wrapper"> <a class="button large primary" href="https://certified.productmarketingalliance.com/p/product-marketing-certified-core" target="_blank">Get certified</a> </div> </div> </aside> <section class="post-full-authors"> <div class="post-full-authors-content"> <p>This post was a collaboration between</p> <p><a href="/author/ari/">Ari Hoffman</a>, <a href="/author/robert-maddox/">Robert Maddox</a></p> </div> <ul class="author-list"> <li class="author-list-item"> <div class="author-card"> <div class="basic-info"> <img class="author-profile-image" src="/content/images/size/w300/2022/11/Ari-hoffman.jpeg" alt="Ari Hoffman" /> <h2>Ari Hoffman</h2> </div> <div class="bio"> <p>As the Vice President of Customer Marketing & Advocacy at Influitive, Ari is a seasoned veteran and trusted advisor for customer-centric businesses, primarily in the enterprise SaaS industry.</p> <p><a href="/author/ari/">More posts</a> by Ari Hoffman.</p> </div> </div> <a href="/author/ari/" class="moving-avatar" style="padding:0;"> <img class="author-profile-image" style="width:100%; height:100%;" src="/content/images/size/w300/2022/11/Ari-hoffman.jpeg" alt="Ari Hoffman" /> </a> </li> <li class="author-list-item"> <div class="author-card"> <div class="basic-info"> <img class="author-profile-image" src="/content/images/size/w300/2024/03/robert-Maddox.jpeg" alt="Robert Maddox" /> <h2>Robert Maddox</h2> </div> <div class="bio"> <p>Robert Maddox is a full-stack customer experience professional. He plans and execute strategy & operations in community, advocacy, and engagement programs and has built communities from scratch.</p> <p><a href="/author/robert-maddox/">More posts</a> by Robert Maddox.</p> </div> </div> <a href="/author/robert-maddox/" class="moving-avatar" style="padding:0;"> <img class="author-profile-image" style="width:100%; height:100%;" src="/content/images/size/w300/2024/03/robert-Maddox.jpeg" alt="Robert Maddox" /> </a> </li> </ul> </section> </section> <section class="subscribe-form"> <p>Get industry insights</p> <form data-members-form="subscribe"> <input data-members-email type="email" required="true" placeholder="youremail@example.com" /> <br> <button type="submit">Join</button> </form> </section> <aside class="read-next"> <aside class="read-more-wrap outer"> <header class="read-next-card-header"> <h3><span>More in</span> <a href="/tag/article/">Article</a></h3> </header> <div class="read-more inner"> <article class="post-card"> <a class="post-card-image-link" href="/great-referral-programs/"> <img class="post-card-image" src="/content/images/size/w800/2024/11/CMA_Website_Article_Images_Doodles--6-.jpg" alt="10 examples of great referral programs to inspire you" /> </a> <div class="post-card-content"> <div class="post-visibility-public" href="/signin">Members-only</div> <a class="post-card-content-link" href="/great-referral-programs/"> <header class="post-card-header"> <h2 class="post-card-title">10 examples of great referral programs to inspire you</h2> </header> <section class="post-card-excerpt"> <p>We live in a hyper-consumer-driven world where companies bombard us with endless ads and promotional content. 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'none' : 'flex' }; productCards.forEach(function (element) { const productNameElement = element.querySelector(".gh-portal-product-name"); if(!productNameElement) { console.error("Could not find product name element in ", element); return; } const productName = productNameElement.textContent; console.log("productName", productName); element.style.display = productDisplayMode[productName] || 'flex'; }); } let intervalId; function callPortalIframe() { let portalIframe = document.querySelector("#ghost-portal-root iframe"); if (portalIframe) { portalIframe.addEventListener('load', function() { setPortalPricing(portalIframe); attachClickListeners(portalIframe); console.log("Pricing set and listeners attached"); // listen to event click on button const viewPlansButton = portalIframe.contentDocument.querySelector( '.gh-portal-btn-main.gh-portal-btn-primary[data-test-button="view-plans"]' ); if (viewPlansButton) { console.log(viewPlansButton); console.log("viewPlansButton was found!"); clearInterval(intervalId); // Stop checking once the button is found viewPlansButton.addEventListener("click", function (event) { console.log("viewPlansButton was clicked!"); setTimeout(function () { setPortalPricing(portalIframe); attachClickListeners(portalIframe); }, 30); }); } else { console.log("viewPlansButton was not found on the page"); console.log(viewPlansButton); } const changePlansButton = portalIframe.contentDocument.querySelector('.gh-portal-btn.gh-portal-btn-list[data-test-button="change-plan"]'); if (changePlansButton) { console.log(changePlansButton); console.log("changePlansButton was found!"); clearInterval(intervalId); // Stop checking once the button is found changePlansButton.addEventListener("click", function (event) { console.log("changePlansButton was clicked!"); setTimeout(function () { setPortalPricing(portalIframe); attachClickListeners(portalIframe); }, 30); }); } else { console.log("changePlansButton was not found on the page"); console.log(changePlansButton); } if(intervalId) { clearInterval(intervalId); intervalId = null; } }); } else { console.error("Could not find #ghost-portal-root iframe, retrying..."); if (!intervalId) { intervalId = setInterval(callPortalIframe, 1000); } } } document.addEventListener("DOMContentLoaded", function() { console.log("DOM fully loaded"); let currentUrl = window.location.href; let link = document.querySelector('a[href="https://www.customermarketingalliance.com/#/portal/signup/"]'); if(link){ link.addEventListener('click', function(event) { console.log('Link was clicked!'); callPortalIframe(); }); } else { console.log('The link was not found on the page'); } if ( currentUrl === "https://www.customermarketingalliance.com/#/portal/signup/" || currentUrl === "https://www.customermarketingalliance.com/#/portal/account/plans/" ) { callPortalIframe(); console.log("You are on the signup page"); } else if ( currentUrl === "https://www.customermarketingalliance.com/#/portal" || currentUrl === "https://www.customermarketingalliance.com/account-free/#/portal" || currentUrl === "https://www.customermarketingalliance.com/pro-plus-membership-dashboard/#/portal" || currentUrl === "https://www.customermarketingalliance.com/account/#/portal" ) { callPortalIframe(); console.log("You are on the portal/viewplans page"); } else { console.log("You are not on the signup/plan page"); } // Start observing the target node for configured mutations const targetNodePortalRoot = document.getElementById("ghost-portal-root"); if (targetNodePortalRoot) { const config = { attributes: true, childList: true, subtree: true }; const poratalObserver = new MutationObserver(function() { callPortalIframe(); }); poratalObserver.observe(targetNodePortalRoot, config); } else { console.error("Could not find #ghost-portal-root element"); } }); })(); </script>  <script type="text/javascript" src="https://www.customermarketingalliance.com/assets/built/jquery.js?v=945d8828d2" ></script> <script type="text/javascript" src="https://www.customermarketingalliance.com/assets/built/jquery.fitvids.js?v=945d8828d2" ></script> <script type="text/javascript" src="https://www.customermarketingalliance.com/assets/built/ghost-lunr.js?v=945d8828d2" defer></script> <script type="text/javascript" src="https://www.customermarketingalliance.com/assets/built/search.js?v=945d8828d2" defer></script> <script> // Adds delay to author card dropups to disappear. This gives enough // time for the user to interact with the author card while they move // the mouse from the avatar to the card. Also makes space for the // interacted avatar. $(document).ready(function () { var hoverTimeout; $('.author-list-item').hover(function(){ var $this = $(this); clearTimeout(hoverTimeout); $('.author-card').removeClass('hovered'); $(this).children('.author-card').addClass('hovered'); }, function() { var $this = $(this); hoverTimeout = setTimeout(function() { $this.children('.author-card').removeClass('hovered'); }, 800); }); }); </script> <script> // Adds delay to author card dropups to disappear. This gives enough // time for the user to interact with the author card while they move // the mouse from the avatar to the card. Also makes space for the // interacted avatar. $(document).ready(function () { var hoverTimeout; $('.author-list-item').hover(function(){ var $this = $(this); clearTimeout(hoverTimeout); $('.author-card').removeClass('hovered'); $(this).children('.author-card').addClass('hovered'); }, function() { var $this = $(this); hoverTimeout = setTimeout(function() { $this.children('.author-card').removeClass('hovered'); }, 800); }); }); </script> <script type="text/javascript" src="https://www.customermarketingalliance.com/assets/%20built/jquery.fitvids.js?v=945d8828d2"></script> <script> // NOTE: Scroll performance is poor in Safari // - this appears to be due to the events firing much more slowly in Safari. // Dropping the scroll event and using only a raf loop results in smoother // scrolling but continuous processing even when not scrolling $(document).ready(function () { // Start fitVids var $postContent = $(".post-full-content"); $postContent.fitVids(); // End fitVids var progressBar = document.querySelector('#reading-progress'); var header = document.querySelector('.floating-header'); var title = document.querySelector('.post-full-title'); var lastScrollY = window.scrollY; var lastWindowHeight = window.innerHeight; var lastDocumentHeight = $(document).height(); var ticking = false; function onScroll() { lastScrollY = window.scrollY; requestTick(); } function onResize() { lastWindowHeight = window.innerHeight; lastDocumentHeight = $(document).height(); requestTick(); } function requestTick() { if (!ticking) { requestAnimationFrame(update); } ticking = true; } function update() { var trigger = title.getBoundingClientRect().top + window.scrollY; var triggerOffset = title.offsetHeight + 35; var progressMax = lastDocumentHeight - lastWindowHeight; // show/hide floating header if (lastScrollY >= trigger + triggerOffset) { header.classList.add('floating-active'); } else { header.classList.remove('floating-active'); } progressBar.setAttribute('max', progressMax); progressBar.setAttribute('value', lastScrollY); ticking = false; } window.addEventListener('scroll', onScroll, { passive: true }); window.addEventListener('resize', onResize, false); update(); var getHiddenUpgrade = document.querySelector('.hidden-upgrade'); if (getHiddenUpgrade && isHiddenUpgradeVisible) getHiddenUpgrade.style.display = 'block'; }); // window.inArticleAdList = [ // { // img: 'https://static.ghost.org/v3.0.0/images/publishing-options.png', // url: '/' // }, // { // img: 'https://static.ghost.org/v3.0.0/images/admin-settings.png', // url: '/' // } // ]; if (window.inArticleAdList && !window.inArticleAdListDisabled) { const getSelectPostContent = document.querySelector('.post-content'); const getSelectPostContentLength = parseInt(getSelectPostContent.children.length / 2); const getSelectPostContentItem = getSelectPostContent.children[getSelectPostContentLength]; const thisinPostAd = document.createElement('a'); thisinPostAd.classList.add('post-in-post-ad'); const getRandAdItem = inArticleAdList[Math.floor(Math.random() * inArticleAdList.length)]; thisinPostAd.style.backgroundImage = 'url(' + getRandAdItem.img + ')'; thisinPostAd.setAttribute('href', getRandAdItem.url); thisinPostAd.setAttribute('target', '_blank'); getSelectPostContentItem.parentNode.insertBefore(thisinPostAd, getSelectPostContentItem.nextSibling); } const getCertCta = document.querySelector('.get-cert-cta'); if (window.showGetCertCta && getCertCta) { getCertCta.style.display = 'block'; } </script> <script> window.intercomSettings = { app_id: "ihx5j8jg" }; </script> <script> (function(){var w=window;var ic=w.Intercom;if(typeof ic==="function"){ic('reattach_activator');ic('update',w.intercomSettings);}else{var d=document;var i=function(){i.c(arguments);};i.q=[];i.c=function(args){i.q.push(args);};w.Intercom=i;var l=function(){var s=d.createElement('script');s.type='text/javascript';s.async=true;s.src='https://widget.intercom.io/widget/ihx5j8jg';var x=d.getElementsByTagName('script')[0];x.parentNode.insertBefore(s,x);};if(w.attachEvent){w.attachEvent('onload',l);}else{w.addEventListener('load',l,false);}}})(); </script> </body> </html>

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