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While the incumbents have been engaged in the innovation equivalent of an arms race – ever more powerful […]</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>April 27, 2008</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="H02TMM-PDF-ENG" data-title="What We Can Learn from One of the World's Most-Mocked Cars" data-url="/2016/04/what-we-can-learn-from-one-of-the-worlds-most-mocked-cars" data-topic="Sales & Marketing" data-authors="Gabor George Burt" data-content-type="Digital Article" data-content-image="" data-summary="Never stop listening to your customers." data-list-price="0"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/2016/04/what-we-can-learn-from-one-of-the-worlds-most-mocked-cars" tabindex="-1"><img src="" /></a> </figure> </div> <h3 class="hed"><a href="/2016/04/what-we-can-learn-from-one-of-the-worlds-most-mocked-cars">What We Can Learn from One of the World's Most-Mocked Cars</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/sales-and-marketing" class="topic">Sales & Marketing</a> <span class="content-type">Digital Article</span> <ul class="byline byline-list"><li>Gabor George Burt</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">Never stop listening to your customers.</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility"><a href="/product/what-we-can-learn-from-one-of-the-world-s-most-mocked-cars/H02TMM?sku=H02TMM-PDF-ENG"><i class="icon icon-buy-copies"></i> Buy Copies</a></li> <li class="utility pubdate"><time>April 22, 2016</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry" js-target="stream-ad-container"> <aside class="backdrop-white"> <div class="row"> <div class="small-12 column text-center"> <div class="mts mbm ad-container"> <div id="DFP_FEED_pos5_tab1"> <script type="text/javascript"> if (isAdobeSync()) googletag.cmd.push(function() { googletag.display("DFP_FEED_pos5_tab1"); }); </script> </div> </div> </div> </div> </aside> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="H02TTN-PDF-ENG" data-title="If Ford Wants to Beat Tesla, It Needs to Go All In" data-url="/2016/04/if-ford-wants-to-beat-tesla-it-needs-to-go-all-in" data-topic="Innovation & Leadership" data-authors="Joshua Gans" data-content-type="Digital Article" data-content-image="" data-summary="Avoiding this kind of disruption takes more than a skunkworks team." data-list-price="0"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/2016/04/if-ford-wants-to-beat-tesla-it-needs-to-go-all-in" tabindex="-1"><img src="" /></a> </figure> </div> <h3 class="hed"><a href="/2016/04/if-ford-wants-to-beat-tesla-it-needs-to-go-all-in">If Ford Wants to Beat Tesla, It Needs to Go All In</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/innovation-and-leadership" class="topic">Innovation & Leadership</a> <span class="content-type">Digital Article</span> <ul class="byline byline-list"><li>Joshua Gans</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">Avoiding this kind of disruption takes more than a skunkworks team.</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility"><a href="/product/if-ford-wants-to-beat-tesla-it-needs-to-go-all-in/H02TTN?sku=H02TTN-PDF-ENG"><i class="icon icon-buy-copies"></i> Buy Copies</a></li> <li class="utility pubdate"><time>April 20, 2016</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="H07PTQ-PDF-ENG" data-title="Build a Winning AI Strategy for Your Business" data-url="/2023/07/build-a-winning-ai-strategy-for-your-business" data-topic="Technology & Operations" data-authors="Christopher Young" data-content-type="Digital Article" data-content-image="/resources/images/article_assets/2023/07/Jul23_14_1494647585-383x215.jpg" data-summary="If you're unsure how to start - or how to move forward - you're not alone." data-list-price="0"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/2023/07/build-a-winning-ai-strategy-for-your-business" tabindex="-1"><img src="/resources/images/article_assets/2023/07/Jul23_14_1494647585-383x215.jpg" /></a> </figure> </div> <h3 class="hed"><a href="/2023/07/build-a-winning-ai-strategy-for-your-business">Build a Winning AI Strategy for Your Business</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/technology-and-operations" class="topic">Technology & Operations</a> <span class="content-type">Digital Article</span> <ul class="byline byline-list"><li>Christopher Young</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">If you're unsure how to start - or how to move forward - you're not alone.</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility"><a href="/product/build-a-winning-ai-strategy-for-your-business/H07PTQ?sku=H07PTQ-PDF-ENG"><i class="icon icon-buy-copies"></i> Buy Copies</a></li> <li class="utility pubdate"><time>July 14, 2023</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="H038SR-PDF-ENG" data-title="You Don't Need Big Data - You Need the Right Data" data-url="/2016/11/you-dont-need-big-data-you-need-the-right-data" data-topic="Technology & Operations" data-authors="Maxwell Wessel" data-content-type="Digital Article" data-content-image="/resources/images/article_assets/2016/11/nov16-03-hbr-marion-barraud-data-bor-383x215.jpg" data-summary="How to figure out what's truly valuable." data-list-price="0"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/2016/11/you-dont-need-big-data-you-need-the-right-data" tabindex="-1"><img src="/resources/images/article_assets/2016/11/nov16-03-hbr-marion-barraud-data-bor-383x215.jpg" /></a> </figure> </div> <h3 class="hed"><a href="/2016/11/you-dont-need-big-data-you-need-the-right-data">You Don't Need Big Data - You Need the Right Data</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/technology-and-operations" class="topic">Technology & Operations</a> <span class="content-type">Digital Article</span> <ul class="byline byline-list"><li>Maxwell Wessel</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">How to figure out what's truly valuable.</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility"><a href="/product/you-don-t-need-big-data-you-need-the-right-data/H038SR?sku=H038SR-PDF-ENG"><i class="icon icon-buy-copies"></i> Buy Copies</a></li> <li class="utility pubdate"><time>November 03, 2016</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="H001II" data-title="A New Approach to Innovation Investment" data-url="/2008/03/a-new-approach-to-innovation-i" data-topic="Innovation" data-authors="Rita Gunther McGrath" data-content-type="Digital Article" data-content-image="" data-summary="Over the years, we’ve seen a lot of potentially valuable innovations flop because the companies sponsoring them were using the fundamentally wrong logic in managing them. For instance, as Clayton Christensen recently described in the Harvard Business Review, they insist on valuing projects in terms of Net Present Value. A different approach, we’ve argued, is […]" data-list-price="0"> <div class="stream-image" aria-hidden="true"> </div> <h3 class="hed"><a href="/2008/03/a-new-approach-to-innovation-i">A New Approach to Innovation Investment</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/innovation" class="topic">Innovation</a> <span class="content-type">Digital Article</span> <ul class="byline byline-list"><li>Rita Gunther McGrath</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">Over the years, we’ve seen a lot of potentially valuable innovations flop because the companies sponsoring them were using the fundamentally wrong logic in managing them. For instance, as Clayton Christensen recently described in the Harvard Business Review, they insist on valuing projects in terms of Net Present Value. A different approach, we’ve argued, is […]</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>March 25, 2008</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry" js-target="stream-ad-container"> <aside class="backdrop-white"> <div class="row"> <div class="small-12 column text-center"> <div class="mts mbm ad-container"> <div id="DFP_FEED_pos6_tab1"> <script type="text/javascript"> if (isAdobeSync()) googletag.cmd.push(function() { googletag.display("DFP_FEED_pos6_tab1"); }); </script> </div> </div> </div> </div> </aside> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="H006SX" data-title="GPS Tracks You — And You’re Happy About It!" data-url="/2011/02/gps-tracks-you-and-youre-happy" data-topic="Innovation" data-authors="Rita Gunther McGrath" data-content-type="Digital Article" data-content-image="" data-summary="Some years ago, doing some research for our book MarketBusters, my colleague Ian MacMillan and I ran across some interesting experiments Progressive Insurance was doing to change the business model in the car insurance market. The idea was that, rather than basing one’s insurance bill on demographic factors such as how expensive your car is […]" data-list-price="0"> <div class="stream-image" aria-hidden="true"> </div> <h3 class="hed"><a href="/2011/02/gps-tracks-you-and-youre-happy">GPS Tracks You — And You’re Happy About It!</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/innovation" class="topic">Innovation</a> <span class="content-type">Digital Article</span> <ul class="byline byline-list"><li>Rita Gunther McGrath</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">Some years ago, doing some research for our book MarketBusters, my colleague Ian MacMillan and I ran across some interesting experiments Progressive Insurance was doing to change the business model in the car insurance market. The idea was that, rather than basing one’s insurance bill on demographic factors such as how expensive your car is […]</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>February 11, 2011</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="R1705E-PDF-ENG" data-title="The Surprising Power of Online Experiments" data-url="/2017/09/the-surprising-power-of-online-experiments" data-topic="Technology & Operations" data-authors="Ron Kohavi; Stefan Thomke" data-content-type="Magazine Article" data-content-image="/resources/images/article_assets/2017/08/R1705E_SPRATT-383x215.jpg" data-summary="In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed..." data-list-price="0"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/2017/09/the-surprising-power-of-online-experiments" tabindex="-1"><img src="/resources/images/article_assets/2017/08/R1705E_SPRATT-383x215.jpg" /></a> </figure> </div> <h3 class="hed"><a href="/2017/09/the-surprising-power-of-online-experiments">The Surprising Power of Online Experiments</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/technology-and-operations" class="topic">Technology & Operations</a> <span class="content-type">Magazine Article</span> <ul class="byline byline-list"><li>Ron Kohavi</li><li> Stefan Thomke</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">In the fast-moving digital world, even experts have a hard time assessing new ideas. Case in point: At Bing a small headline change an employee proposed...</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility"><a href="/product/the-surprising-power-of-online-experiments/R1705E?sku=R1705E-PDF-ENG"><i class="icon icon-buy-copies"></i> Buy Copies</a></li> <li class="utility pubdate"><time>From the September–October 2017 Issue</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="R0201H-PDF-ENG" data-title="Turn Customer Input into Innovation" data-url="/2002/01/turn-customer-input-into-innovation" data-topic="Technology & Operations" data-authors="Anthony W. Ulwick" data-content-type="Magazine Article" data-content-image="" data-summary="It's difficult to find a company these days that doesn't strive to be customer driven. Too bad, then, that most companies go about the process of listening..." data-list-price="0"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/2002/01/turn-customer-input-into-innovation" tabindex="-1"><img src="" /></a> </figure> </div> <h3 class="hed"><a href="/2002/01/turn-customer-input-into-innovation">Turn Customer Input into Innovation</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/technology-and-operations" class="topic">Technology & Operations</a> <span class="content-type">Magazine Article</span> <ul class="byline byline-list"><li>Anthony W. Ulwick</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">It's difficult to find a company these days that doesn't strive to be customer driven. Too bad, then, that most companies go about the process of listening...</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility"><a href="/product/turn-customer-input-into-innovation/R0201H?sku=R0201H-PDF-ENG"><i class="icon icon-buy-copies"></i> Buy Copies</a></li> <li class="utility pubdate"><time>From the January 2002 Issue</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="H03KI5-PDF-ENG" data-title="What Your Moonshot Can Learn from the Apollo Program" data-url="/2017/04/what-your-moonshot-can-learn-from-the-apollo-program" data-topic="Technology & Operations" data-authors="John Geraci" data-content-type="Digital Article" data-content-image="/resources/images/article_assets/2017/04/apr17-04-apollo-archive-aS09-20-3069-383x215.jpg" data-summary="Common sense and grit put a man on the moon." data-list-price="0"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/2017/04/what-your-moonshot-can-learn-from-the-apollo-program" tabindex="-1"><img src="/resources/images/article_assets/2017/04/apr17-04-apollo-archive-aS09-20-3069-383x215.jpg" /></a> </figure> </div> <h3 class="hed"><a href="/2017/04/what-your-moonshot-can-learn-from-the-apollo-program">What Your Moonshot Can Learn from the Apollo Program</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/technology-and-operations" class="topic">Technology & Operations</a> <span class="content-type">Digital Article</span> <ul class="byline byline-list"><li>John Geraci</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">Common sense and grit put a man on the moon.</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility"><a href="/product/what-your-moonshot-can-learn-from-the-apollo-program/H03KI5?sku=H03KI5-PDF-ENG"><i class="icon icon-buy-copies"></i> Buy Copies</a></li> <li class="utility pubdate"><time>April 04, 2017</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="H000VC" data-title="A New Approach to Innovation Investment" data-url="/2008/03/a-new-approach-to-innovation-i-2" data-topic="Innovation" data-authors="Rita Gunther McGrath" data-content-type="Digital Article" data-content-image="" data-summary="Over the years, we’ve seen a lot of potentially valuable innovations flop because the companies sponsoring them were using the fundamentally wrong logic in managing them. For instance, as Clayton Christensen recently described in the Harvard Business Review, they insist on valuing projects in terms of Net Present Value. A different approach, we’ve argued, is […]" data-list-price="0"> <div class="stream-image" aria-hidden="true"> </div> <h3 class="hed"><a href="/2008/03/a-new-approach-to-innovation-i-2">A New Approach to Innovation Investment</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/innovation" class="topic">Innovation</a> <span class="content-type">Digital Article</span> <ul class="byline byline-list"><li>Rita Gunther McGrath</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">Over the years, we’ve seen a lot of potentially valuable innovations flop because the companies sponsoring them were using the fundamentally wrong logic in managing them. For instance, as Clayton Christensen recently described in the Harvard Business Review, they insist on valuing projects in terms of Net Present Value. A different approach, we’ve argued, is […]</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>March 25, 2008</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="H006SY" data-title="Innovations in Service Must Look Beyond the Obvious" data-url="/2011/02/innovations-in-service-must-lo" data-topic="Innovation" data-authors="Lance A. Bettencourt" data-content-type="Digital Article" data-content-image="" data-summary="The news from Google this week is that it has launched a ninth version of its Chrome browser, with the biggest change being that it incorporates the “instant” capabilities the company introduced in 2010. As you probably know, Google Instant is the enhancement to Google’s search engine that begins suggesting results even as you type. […]" data-list-price="0"> <div class="stream-image" aria-hidden="true"> </div> <h3 class="hed"><a href="/2011/02/innovations-in-service-must-lo">Innovations in Service Must Look Beyond the Obvious</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/innovation" class="topic">Innovation</a> <span class="content-type">Digital Article</span> <ul class="byline byline-list"><li>Lance A. Bettencourt</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">The news from Google this week is that it has launched a ninth version of its Chrome browser, with the biggest change being that it incorporates the “instant” capabilities the company introduced in 2010. As you probably know, Google Instant is the enhancement to Google’s search engine that begins suggesting results even as you type. […]</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>February 07, 2011</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="89103" data-title="Organizing for Manufacturable Design" data-url="/1989/01/organizing-for-manufacturable-design" data-topic="Leading teams" data-authors="James W. Dean, Jr.; Gerald I. Susman" data-content-type="Magazine Article" data-content-image="" data-summary="Nowhere in a company is the need for coordination more acute than between the people who are responsible for product design and those responsible for manufacturing. As Daniel E. Whitney argued in these pages recently (“Manufacturing by Design,” July–August 1988), most companies have operated for years in an environment where design and manufacturing communicate infrequently, […]" data-list-price="0"> <div class="stream-image" aria-hidden="true"> </div> <h3 class="hed"><a href="/1989/01/organizing-for-manufacturable-design">Organizing for Manufacturable Design</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/leading-teams" class="topic">Leading teams</a> <span class="content-type">Magazine Article</span> <ul class="byline byline-list"><li>James W. Dean, Jr.</li><li> Gerald I. Susman</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">Nowhere in a company is the need for coordination more acute than between the people who are responsible for product design and those responsible for manufacturing. As Daniel E. Whitney argued in these pages recently (“Manufacturing by Design,” July–August 1988), most companies have operated for years in an environment where design and manufacturing communicate infrequently, […]</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>From the January–February 1989 Issue</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="H05V26-PDF-ENG" data-title="How Amazon Automated Work and Put Its People to Better Use" data-url="/2020/09/how-amazon-automated-work-and-put-its-people-to-better-use" data-topic="Finance & Accounting" data-authors="Alex Kantrowitz" data-content-type="Digital Article" data-content-image="/resources/images/article_assets/2020/09/Sep20_15_461841930-383x215.jpg" data-summary="Its "Hands Off the Wheel" initiative proves that AI doesn't have to replace employees." data-list-price="0"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/2020/09/how-amazon-automated-work-and-put-its-people-to-better-use" tabindex="-1"><img src="/resources/images/article_assets/2020/09/Sep20_15_461841930-383x215.jpg" /></a> </figure> </div> <h3 class="hed"><a href="/2020/09/how-amazon-automated-work-and-put-its-people-to-better-use">How Amazon Automated Work and Put Its People to Better Use</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/finance-and-accounting" class="topic">Finance & Accounting</a> <span class="content-type">Digital Article</span> <ul class="byline byline-list"><li>Alex Kantrowitz</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">Its "Hands Off the Wheel" initiative proves that AI doesn't have to replace employees.</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility"><a href="/product/how-amazon-automated-work-and-put-its-people-to-better-use/H05V26?sku=H05V26-PDF-ENG"><i class="icon icon-buy-copies"></i> Buy Copies</a></li> <li class="utility pubdate"><time>September 16, 2020</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="H005U2" data-title="Four Economic Benchmarks We Need Now" data-url="/2010/06/four-economic-benchmarks-we-need" data-topic="International business" data-authors="Umair Haque" data-content-type="Digital Article" data-content-image="" data-summary="Should governments accept the dictates of markets? It’s the question raging across the econoverse in the wake of demands for austerity from bondholders. But it’s the wrong question. The right question is: are organizations and markets making decisions that help make people, communities, and society better off in the long run, by allocating their scarce […]" data-list-price="0"> <div class="stream-image" aria-hidden="true"> </div> <h3 class="hed"><a href="/2010/06/four-economic-benchmarks-we-need">Four Economic Benchmarks We Need Now</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/international-business" class="topic">International business</a> <span class="content-type">Digital Article</span> <ul class="byline byline-list"><li>Umair Haque</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">Should governments accept the dictates of markets? It’s the question raging across the econoverse in the wake of demands for austerity from bondholders. But it’s the wrong question. 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Sheppard" data-content-type="Research" data-content-image="/resources/images/article_assets/2019/01/Jan01_04_153081592-383x215.jpg" data-summary="The skills taught in engineering courses don’t always lead to new ideas." data-list-price="0"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/2019/01/how-mindfulness-can-help-engineers-solve-problems" tabindex="-1"><img src="/resources/images/article_assets/2019/01/Jan01_04_153081592-383x215.jpg" /></a> </figure> </div> <h3 class="hed"><a href="/2019/01/how-mindfulness-can-help-engineers-solve-problems">How Mindfulness Can Help Engineers Solve Problems</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/business-education" class="topic">Business education</a> <span class="content-type">Research</span> <ul class="byline byline-list"><li>Beth Rieken</li><li> Shauna Shapiro</li><li> Shannon Gilmartin</li><li> Sheri D. 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Burgelman" data-product-price="11.95" data-product-availability-status="" data-publication-date="November 03, 2016" data-product-image="/resources/images/products/generic-case-study.png" data-product-id="E610-PDF-ENG" data-product-url="/product/axel-springer-in-2016-from-transformation-to-acceleration/E610?sku=E610-PDF-ENG" data-product-content-type="Case Study" data-product-format="" data-referral="03069" > <input type="hidden" js-target="item-quantity" value="1"> <a href="/product/axel-springer-in-2016-from-transformation-to-acceleration/E610?sku=E610-PDF-ENG" class="button button--tight">View Details</a> </add-to-cart> </div> <div class="dek">As of 2016, Mathias Döpfner, chief executive officer (CEO) of Axel Springer SE, had successfully transitioned the German publishing house through a major...</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>November 03, 2016</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry" js-target="stream-ad-container"> <aside class="backdrop-white"> <div class="row"> <div class="small-12 column text-center"> <div class="mts mbm ad-container"> <div id="DFP_FEED_pos5_tab2"> <script type="text/javascript"> if (isAdobeSync()) googletag.cmd.push(function() { googletag.display("DFP_FEED_pos5_tab2"); }); </script> </div> </div> </div> </div> </aside> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="10282E-KND-ENG" data-title="Blockchain: The Insights You Need from Harvard Business Review" data-url="/product/blockchain-the-insights-you-need-from-harvard-business-review/10282?sku=10282E-KND-ENG" data-topic="Technology & Operations" data-authors="Harvard Business Review; Catherine Tucker; Don Tapscott; Marco Iansiti; Karim R. Lakhani" data-content-type="Book" data-content-image="/resources/images/products/10282E_500.png" data-summary="Can blockchain solve your biggest business problem? While the world is transfixed by bitcoin mania, your competitors are tuning out the noise and making..." data-list-price="22.95"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/product/blockchain-the-insights-you-need-from-harvard-business-review/10282?sku=10282E-KND-ENG" tabindex="-1"><img src="/resources/images/products/10282E_500.png" /></a> </figure> </div> <h3 class="hed"><a href="/product/blockchain-the-insights-you-need-from-harvard-business-review/10282?sku=10282E-KND-ENG">Blockchain: The Insights You Need from Harvard Business Review</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/technology-and-operations" class="topic">Technology & Operations</a> <span class="content-type">Book</span> <ul class="byline byline-list"><li>Harvard Business Review</li><li> Catherine Tucker</li><li> Don Tapscott</li><li> Marco Iansiti</li><li> Karim R. Lakhani</li></ul> </div>  <div class="stream-item-price"> <div class="price">22.95</div> <add-to-cart class="add-to-cart" data-product-title="Blockchain: The Insights You Need from Harvard Business Review" data-product-major-topic="Technology & Operations" data-product-author=" Harvard Business Review" data-product-price="22.95" data-product-availability-status="" data-publication-date="September 17, 2019" data-product-image="/resources/images/products/10282E_500.png" data-product-id="10282E-KND-ENG" data-product-url="/product/blockchain-the-insights-you-need-from-harvard-business-review/10282?sku=10282E-KND-ENG" data-product-content-type="Book" data-product-format="" data-referral="03069" > <input type="hidden" js-target="item-quantity" value="1"> <a href="/product/blockchain-the-insights-you-need-from-harvard-business-review/10282?sku=10282E-KND-ENG" class="button button--tight">View Details</a> </add-to-cart> </div> <div class="dek">Can blockchain solve your biggest business problem? While the world is transfixed by bitcoin mania, your competitors are tuning out the noise and making...</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>September 17, 2019</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="BAB370-PDF-ENG" data-title="Deimos: Expanding to a New Market Using the Value Creation Wheel" data-url="/product/deimos-expanding-to-a-new-market-using-the-value-creation-wheel/BAB370?sku=BAB370-PDF-ENG" data-topic="Innovation & Entrepreneurship" data-authors="Vania Fonseca; Luis Filipe Lages; Phillip H. Kim" data-content-type="Case Study" data-content-image="/resources/images/products/generic-case-study.png" data-summary="Mr. Nuno Ávila, General Director at Deimos Engenharia (Deimos), a private Portuguese Aerospace Engineering company and a key player in the European space..." data-list-price="11.95"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/product/deimos-expanding-to-a-new-market-using-the-value-creation-wheel/BAB370?sku=BAB370-PDF-ENG" tabindex="-1"><img src="/resources/images/products/generic-case-study.png" /></a> </figure> </div> <h3 class="hed"><a href="/product/deimos-expanding-to-a-new-market-using-the-value-creation-wheel/BAB370?sku=BAB370-PDF-ENG">Deimos: Expanding to a New Market Using the Value Creation Wheel</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/innovation-and-entrepreneurship" class="topic">Innovation & Entrepreneurship</a> <span class="content-type">Case Study</span> <ul class="byline byline-list"><li>Vania Fonseca</li><li> Luis Filipe Lages</li><li> Phillip H. Kim</li></ul> </div>  <div class="stream-item-price"> <div class="price">11.95</div> <add-to-cart class="add-to-cart" data-product-title="Deimos: Expanding to a New Market Using the Value Creation Wheel" data-product-major-topic="Innovation & Entrepreneurship" data-product-author=" Vania Fonseca" data-product-price="11.95" data-product-availability-status="" data-publication-date="January 01, 2018" data-product-image="/resources/images/products/generic-case-study.png" data-product-id="BAB370-PDF-ENG" data-product-url="/product/deimos-expanding-to-a-new-market-using-the-value-creation-wheel/BAB370?sku=BAB370-PDF-ENG" data-product-content-type="Case Study" data-product-format="" data-referral="03069" > <input type="hidden" js-target="item-quantity" value="1"> <a href="/product/deimos-expanding-to-a-new-market-using-the-value-creation-wheel/BAB370?sku=BAB370-PDF-ENG" class="button button--tight">View Details</a> </add-to-cart> </div> <div class="dek">Mr. Nuno Ávila, General Director at Deimos Engenharia (Deimos), a private Portuguese Aerospace Engineering company and a key player in the European space...</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>January 01, 2018</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="601058-PDF-ENG" data-title="Managing IBM Research in Internet Time" data-url="/product/managing-ibm-research-in-internet-time/601058?sku=601058-PDF-ENG" data-topic="Technology & Operations" data-authors="Henry W. Chesbrough" data-content-type="Case Study" data-content-image="/resources/images/products/generic-case-study.png" data-summary="IBM must adapt its research process to the volatility of the Internet market. Issues include incentives, research charter, reward systems, and linkages..." data-list-price="11.95"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/product/managing-ibm-research-in-internet-time/601058?sku=601058-PDF-ENG" tabindex="-1"><img src="/resources/images/products/generic-case-study.png" /></a> </figure> </div> <h3 class="hed"><a href="/product/managing-ibm-research-in-internet-time/601058?sku=601058-PDF-ENG">Managing IBM Research in Internet Time</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/technology-and-operations" class="topic">Technology & Operations</a> <span class="content-type">Case Study</span> <ul class="byline byline-list"><li>Henry W. Chesbrough</li></ul> </div>  <div class="stream-item-price"> <div class="price">11.95</div> <add-to-cart class="add-to-cart" data-product-title="Managing IBM Research in Internet Time" data-product-major-topic="Technology & Operations" data-product-author=" Henry W. Chesbrough" data-product-price="11.95" data-product-availability-status="" data-publication-date="September 27, 2000" data-product-image="/resources/images/products/generic-case-study.png" data-product-id="601058-PDF-ENG" data-product-url="/product/managing-ibm-research-in-internet-time/601058?sku=601058-PDF-ENG" data-product-content-type="Case Study" data-product-format="" data-referral="03069" > <input type="hidden" js-target="item-quantity" value="1"> <a href="/product/managing-ibm-research-in-internet-time/601058?sku=601058-PDF-ENG" class="button button--tight">View Details</a> </add-to-cart> </div> <div class="dek">IBM must adapt its research process to the volatility of the Internet market. Issues include incentives, research charter, reward systems, and linkages...</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>September 27, 2000</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="UV1228-PDF-ENG" data-title="The Apple iPhone" data-url="/product/the-apple-iphone/UV1228?sku=UV1228-PDF-ENG" data-topic="Innovation & Entrepreneurship" data-authors="Paul W. Farris; James Mitchell; Robert E. Spekman" data-content-type="Case Study" data-content-image="/resources/images/products/generic-case-study.png" data-summary="This case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available..." data-list-price="11.95"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/product/the-apple-iphone/UV1228?sku=UV1228-PDF-ENG" tabindex="-1"><img src="/resources/images/products/generic-case-study.png" /></a> </figure> </div> <h3 class="hed"><a href="/product/the-apple-iphone/UV1228?sku=UV1228-PDF-ENG">The Apple iPhone</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/innovation-and-entrepreneurship" class="topic">Innovation & Entrepreneurship</a> <span class="content-type">Case Study</span> <ul class="byline byline-list"><li>Paul W. Farris</li><li> James Mitchell</li><li> Robert E. Spekman</li></ul> </div>  <div class="stream-item-price"> <div class="price">11.95</div> <add-to-cart class="add-to-cart" data-product-title="The Apple iPhone" data-product-major-topic="Innovation & Entrepreneurship" data-product-author=" Paul W. Farris" data-product-price="11.95" data-product-availability-status="" data-publication-date="July 31, 2008" data-product-image="/resources/images/products/generic-case-study.png" data-product-id="UV1228-PDF-ENG" data-product-url="/product/the-apple-iphone/UV1228?sku=UV1228-PDF-ENG" data-product-content-type="Case Study" data-product-format="" data-referral="03069" > <input type="hidden" js-target="item-quantity" value="1"> <a href="/product/the-apple-iphone/UV1228?sku=UV1228-PDF-ENG" class="button button--tight">View Details</a> </add-to-cart> </div> <div class="dek">This case describes the introduction of the Apple iPhone, including subsequent price reductions and market share goals. The case includes publicly available...</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>July 31, 2008</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry" js-target="stream-ad-container"> <aside class="backdrop-white"> <div class="row"> <div class="small-12 column text-center"> <div class="mts mbm ad-container"> <div id="DFP_FEED_pos6_tab2"> <script type="text/javascript"> if (isAdobeSync()) googletag.cmd.push(function() { googletag.display("DFP_FEED_pos6_tab2"); }); </script> </div> </div> </div> </div> </aside> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="915024-PDF-ENG" data-title="Behavioural Insights Team (A)" data-url="/product/behavioural-insights-team-a/915024?sku=915024-PDF-ENG" data-topic="Leadership & Managing People" data-authors="Michael Luca; Patrick Rooney" data-content-type="Case Study" data-content-image="/resources/images/products/generic-case-study.png" data-summary="The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B..." data-list-price="11.95"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/product/behavioural-insights-team-a/915024?sku=915024-PDF-ENG" tabindex="-1"><img src="/resources/images/products/generic-case-study.png" /></a> </figure> </div> <h3 class="hed"><a href="/product/behavioural-insights-team-a/915024?sku=915024-PDF-ENG">Behavioural Insights Team (A)</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/leadership-and-managing-people" class="topic">Leadership & Managing People</a> <span class="content-type">Case Study</span> <ul class="byline byline-list"><li>Michael Luca</li><li> Patrick Rooney</li></ul> </div>  <div class="stream-item-price"> <div class="price">11.95</div> <add-to-cart class="add-to-cart" data-product-title="Behavioural Insights Team (A)" data-product-major-topic="Leadership & Managing People" data-product-author=" Michael Luca" data-product-price="11.95" data-product-availability-status="" data-publication-date="March 05, 2015" data-product-image="/resources/images/products/generic-case-study.png" data-product-id="915024-PDF-ENG" data-product-url="/product/behavioural-insights-team-a/915024?sku=915024-PDF-ENG" data-product-content-type="Case Study" data-product-format="" data-referral="03069" > <input type="hidden" js-target="item-quantity" value="1"> <a href="/product/behavioural-insights-team-a/915024?sku=915024-PDF-ENG" class="button button--tight">View Details</a> </add-to-cart> </div> <div class="dek">The Behavioural Insights Team case introduces students to the concept of choice architecture and the value of experimental methods (sometimes called A/B...</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>March 05, 2015</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="812124-PDF-ENG" data-title="Innovating at AT&T: Partnering to Lead the Broadband Revolution" data-url="/product/innovating-at-at-t-partnering-to-lead-the-broadband-revolution/812124?sku=812124-PDF-ENG" data-topic="Innovation & Entrepreneurship" data-authors="Lynda M. Applegate; Phillip Andrews; Kerry Herman" data-content-type="Case Study" data-content-image="/resources/images/products/generic-case-study.png" data-summary="In 2010, the U.S. retail market value for next-generation non-handset wirelessly-enabled devices was just over $1 billion. By 2011 it had grown 1,141%..." data-list-price="11.95"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/product/innovating-at-at-t-partnering-to-lead-the-broadband-revolution/812124?sku=812124-PDF-ENG" tabindex="-1"><img src="/resources/images/products/generic-case-study.png" /></a> </figure> </div> <h3 class="hed"><a href="/product/innovating-at-at-t-partnering-to-lead-the-broadband-revolution/812124?sku=812124-PDF-ENG">Innovating at AT&T: Partnering to Lead the Broadband Revolution</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/innovation-and-entrepreneurship" class="topic">Innovation & Entrepreneurship</a> <span class="content-type">Case Study</span> <ul class="byline byline-list"><li>Lynda M. Applegate</li><li> Phillip Andrews</li><li> Kerry Herman</li></ul> </div>  <div class="stream-item-price"> <div class="price">11.95</div> <add-to-cart class="add-to-cart" data-product-title="Innovating at AT&T: Partnering to Lead the Broadband Revolution" data-product-major-topic="Innovation & Entrepreneurship" data-product-author=" Lynda M. Applegate" data-product-price="11.95" data-product-availability-status="" data-publication-date="June 29, 2012" data-product-image="/resources/images/products/generic-case-study.png" data-product-id="812124-PDF-ENG" data-product-url="/product/innovating-at-at-t-partnering-to-lead-the-broadband-revolution/812124?sku=812124-PDF-ENG" data-product-content-type="Case Study" data-product-format="" data-referral="03069" > <input type="hidden" js-target="item-quantity" value="1"> <a href="/product/innovating-at-at-t-partnering-to-lead-the-broadband-revolution/812124?sku=812124-PDF-ENG" class="button button--tight">View Details</a> </add-to-cart> </div> <div class="dek">In 2010, the U.S. retail market value for next-generation non-handset wirelessly-enabled devices was just over $1 billion. By 2011 it had grown 1,141%...</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>June 29, 2012</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="409046-PDF-ENG" data-title="The Credit Suisse/Gerson Lehrman Group Alliance" data-url="/product/the-credit-suisse-gerson-lehrman-group-alliance/409046?sku=409046-PDF-ENG" data-topic="Leadership & Managing People" data-authors="Robert G. Eccles; Laura Winig" data-content-type="Case Study" data-content-image="/resources/images/products/generic-case-study.png" data-summary="The equity research department of Credit Suisse and the expert network firm of Gerson Lehrman Group, historically competitors, have established a strategic..." data-list-price="11.95"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/product/the-credit-suisse-gerson-lehrman-group-alliance/409046?sku=409046-PDF-ENG" tabindex="-1"><img src="/resources/images/products/generic-case-study.png" /></a> </figure> </div> <h3 class="hed"><a href="/product/the-credit-suisse-gerson-lehrman-group-alliance/409046?sku=409046-PDF-ENG">The Credit Suisse/Gerson Lehrman Group Alliance</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/leadership-and-managing-people" class="topic">Leadership & Managing People</a> <span class="content-type">Case Study</span> <ul class="byline byline-list"><li>Robert G. Eccles</li><li> Laura Winig</li></ul> </div>  <div class="stream-item-price"> <div class="price">11.95</div> <add-to-cart class="add-to-cart" data-product-title="The Credit Suisse/Gerson Lehrman Group Alliance" data-product-major-topic="Leadership & Managing People" data-product-author=" Robert G. Eccles" data-product-price="11.95" data-product-availability-status="" data-publication-date="March 05, 2009" data-product-image="/resources/images/products/generic-case-study.png" data-product-id="409046-PDF-ENG" data-product-url="/product/the-credit-suisse-gerson-lehrman-group-alliance/409046?sku=409046-PDF-ENG" data-product-content-type="Case Study" data-product-format="" data-referral="03069" > <input type="hidden" js-target="item-quantity" value="1"> <a href="/product/the-credit-suisse-gerson-lehrman-group-alliance/409046?sku=409046-PDF-ENG" class="button button--tight">View Details</a> </add-to-cart> </div> <div class="dek">The equity research department of Credit Suisse and the expert network firm of Gerson Lehrman Group, historically competitors, have established a strategic...</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>March 05, 2009</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="201059-PDF-ENG" data-title="Merrill Lynch HOLDRS" data-url="/product/merrill-lynch-holdrs/201059?sku=201059-PDF-ENG" data-topic="Finance & Accounting" data-authors="Andre F. Perold; Simon Brown" data-content-type="Case Study" data-content-image="/resources/images/products/generic-case-study.png" data-summary="Exchange-traded funds (ETFs) and HOLDRS (Holding Company Depositary Receipts) represent recent and highly successful capital market innovations. HOLDRS..." data-list-price="11.95"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/product/merrill-lynch-holdrs/201059?sku=201059-PDF-ENG" tabindex="-1"><img src="/resources/images/products/generic-case-study.png" /></a> </figure> </div> <h3 class="hed"><a href="/product/merrill-lynch-holdrs/201059?sku=201059-PDF-ENG">Merrill Lynch HOLDRS</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/finance-and-accounting" class="topic">Finance & Accounting</a> <span class="content-type">Case Study</span> <ul class="byline byline-list"><li>Andre F. Perold</li><li> Simon Brown</li></ul> </div>  <div class="stream-item-price"> <div class="price">11.95</div> <add-to-cart class="add-to-cart" data-product-title="Merrill Lynch HOLDRS" data-product-major-topic="Finance & Accounting" data-product-author=" Andre F. Perold" data-product-price="11.95" data-product-availability-status="" data-publication-date="March 20, 2001" data-product-image="/resources/images/products/generic-case-study.png" data-product-id="201059-PDF-ENG" data-product-url="/product/merrill-lynch-holdrs/201059?sku=201059-PDF-ENG" data-product-content-type="Case Study" data-product-format="" data-referral="03069" > <input type="hidden" js-target="item-quantity" value="1"> <a href="/product/merrill-lynch-holdrs/201059?sku=201059-PDF-ENG" class="button button--tight">View Details</a> </add-to-cart> </div> <div class="dek">Exchange-traded funds (ETFs) and HOLDRS (Holding Company Depositary Receipts) represent recent and highly successful capital market innovations. HOLDRS...</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>March 20, 2001</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="714C02-PDF-CHI" data-title="Kodak and the Digital Revolution (A)" data-url="/product/kodak-and-the-digital-revolution-a/705448?sku=714C02-PDF-CHI" data-topic="Strategy & Execution" data-authors="Giovanni Gavetti; Rebecca M. Henderson; Simona Giorgi" data-content-type="Case Study" data-content-image="/resources/images/products/generic-case-study.png" data-summary="The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts..." data-list-price="11.95"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/product/kodak-and-the-digital-revolution-a/705448?sku=714C02-PDF-CHI" tabindex="-1"><img src="/resources/images/products/generic-case-study.png" /></a> </figure> </div> <h3 class="hed"><a href="/product/kodak-and-the-digital-revolution-a/705448?sku=714C02-PDF-CHI">Kodak and the Digital Revolution (A)</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/strategy-and-execution" class="topic">Strategy & Execution</a> <span class="content-type">Case Study</span> <ul class="byline byline-list"><li>Giovanni Gavetti</li><li> Rebecca M. Henderson</li><li> Simona Giorgi</li></ul> </div>  <div class="stream-item-price"> <div class="price">11.95</div> <add-to-cart class="add-to-cart" data-product-title="Kodak and the Digital Revolution (A)" data-product-major-topic="Strategy & Execution" data-product-author=" Giovanni Gavetti" data-product-price="11.95" data-product-availability-status="" data-publication-date="November 16, 2004" data-product-image="/resources/images/products/generic-case-study.png" data-product-id="714C02-PDF-CHI" data-product-url="/product/kodak-and-the-digital-revolution-a/705448?sku=714C02-PDF-CHI" data-product-content-type="Case Study" data-product-format="" data-referral="03069" > <input type="hidden" js-target="item-quantity" value="1"> <a href="/product/kodak-and-the-digital-revolution-a/705448?sku=714C02-PDF-CHI" class="button button--tight">View Details</a> </add-to-cart> </div> <div class="dek">The introduction of digital imaging in the late 1980s had a disruptive effect on Kodak's traditional business model. Examines Kodak's strategic efforts...</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>November 16, 2004</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="417S06-PDF-SPA" data-title="Houston, We Have a Problem: NASA and Open Innovation (A)" data-url="/product/houston-we-have-a-problem-nasa-and-open-innovation-a/414044?sku=417S06-PDF-SPA" data-topic="Organizational Development" data-authors="Michael L. Tushman; Hila Lifshitz-Assaf; Kerry Herman" data-content-type="Case Study" data-content-image="/resources/images/products/generic-case-study.png" data-summary="Jeff Davis, director of Space Life Sciences Directorate at NASA, has been working for several years to raise awareness amongst scientists and researchers..." data-list-price="11.95"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/product/houston-we-have-a-problem-nasa-and-open-innovation-a/414044?sku=417S06-PDF-SPA" tabindex="-1"><img src="/resources/images/products/generic-case-study.png" /></a> </figure> </div> <h3 class="hed"><a href="/product/houston-we-have-a-problem-nasa-and-open-innovation-a/414044?sku=417S06-PDF-SPA">Houston, We Have a Problem: NASA and Open Innovation (A)</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/organizational-development" class="topic">Organizational Development</a> <span class="content-type">Case Study</span> <ul class="byline byline-list"><li>Michael L. Tushman</li><li> Hila Lifshitz-Assaf</li><li> Kerry Herman</li></ul> </div>  <div class="stream-item-price"> <div class="price">11.95</div> <add-to-cart class="add-to-cart" data-product-title="Houston, We Have a Problem: NASA and Open Innovation (A)" data-product-major-topic="Organizational Development" data-product-author=" Michael L. Tushman" data-product-price="11.95" data-product-availability-status="" data-publication-date="May 05, 2014" data-product-image="/resources/images/products/generic-case-study.png" data-product-id="417S06-PDF-SPA" data-product-url="/product/houston-we-have-a-problem-nasa-and-open-innovation-a/414044?sku=417S06-PDF-SPA" data-product-content-type="Case Study" data-product-format="" data-referral="03069" > <input type="hidden" js-target="item-quantity" value="1"> <a href="/product/houston-we-have-a-problem-nasa-and-open-innovation-a/414044?sku=417S06-PDF-SPA" class="button button--tight">View Details</a> </add-to-cart> </div> <div class="dek">Jeff Davis, director of Space Life Sciences Directorate at NASA, has been working for several years to raise awareness amongst scientists and researchers...</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>May 05, 2014</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="120015-PDF-ENG" data-title="Hotstar" data-url="/product/hotstar/120015?sku=120015-PDF-ENG" data-topic="Innovation & Entrepreneurship" data-authors="Krishna G. Palepu; Kairavi Dey" data-content-type="Case Study" data-content-image="/resources/images/products/generic-case-study.png" data-summary="Hotstar was an online video streaming platform owned by Star India Private Limited, a wholly owned subsidiary of the Walt Disney Corporation. Since its..." data-list-price="11.95"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/product/hotstar/120015?sku=120015-PDF-ENG" tabindex="-1"><img src="/resources/images/products/generic-case-study.png" /></a> </figure> </div> <h3 class="hed"><a href="/product/hotstar/120015?sku=120015-PDF-ENG">Hotstar</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/innovation-and-entrepreneurship" class="topic">Innovation & Entrepreneurship</a> <span class="content-type">Case Study</span> <ul class="byline byline-list"><li>Krishna G. Palepu</li><li> Kairavi Dey</li></ul> </div>  <div class="stream-item-price"> <div class="price">11.95</div> <add-to-cart class="add-to-cart" data-product-title="Hotstar" data-product-major-topic="Innovation & Entrepreneurship" data-product-author=" Krishna G. Palepu" data-product-price="11.95" data-product-availability-status="" data-publication-date="March 30, 2020" data-product-image="/resources/images/products/generic-case-study.png" data-product-id="120015-PDF-ENG" data-product-url="/product/hotstar/120015?sku=120015-PDF-ENG" data-product-content-type="Case Study" data-product-format="" data-referral="03069" > <input type="hidden" js-target="item-quantity" value="1"> <a href="/product/hotstar/120015?sku=120015-PDF-ENG" class="button button--tight">View Details</a> </add-to-cart> </div> <div class="dek">Hotstar was an online video streaming platform owned by Star India Private Limited, a wholly owned subsidiary of the Walt Disney Corporation. Since its...</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>March 30, 2020</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="410C13-PDF-CHI" data-title="HCL Technologies (A)" data-url="/product/hcl-technologies-a/408004?sku=410C13-PDF-CHI" data-topic="Strategy & Execution" data-authors="Linda A. Hill; Tarun Khanna; Emily A. Stecker" data-content-type="Case Study" data-content-image="/resources/images/products/generic-case-study.png" data-summary="When Vineet Nayar became president of HCL Technologies, a global IT services business, in April 2005, he knew the company needed drastic change. Since..." data-list-price="11.95"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/product/hcl-technologies-a/408004?sku=410C13-PDF-CHI" tabindex="-1"><img src="/resources/images/products/generic-case-study.png" /></a> </figure> </div> <h3 class="hed"><a href="/product/hcl-technologies-a/408004?sku=410C13-PDF-CHI">HCL Technologies (A)</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/strategy-and-execution" class="topic">Strategy & Execution</a> <span class="content-type">Case Study</span> <ul class="byline byline-list"><li>Linda A. Hill</li><li> Tarun Khanna</li><li> Emily A. Stecker</li></ul> </div>  <div class="stream-item-price"> <div class="price">11.95</div> <add-to-cart class="add-to-cart" data-product-title="HCL Technologies (A)" data-product-major-topic="Strategy & Execution" data-product-author=" Linda A. Hill" data-product-price="11.95" data-product-availability-status="" data-publication-date="August 03, 2007" data-product-image="/resources/images/products/generic-case-study.png" data-product-id="410C13-PDF-CHI" data-product-url="/product/hcl-technologies-a/408004?sku=410C13-PDF-CHI" data-product-content-type="Case Study" data-product-format="" data-referral="03069" > <input type="hidden" js-target="item-quantity" value="1"> <a href="/product/hcl-technologies-a/408004?sku=410C13-PDF-CHI" class="button button--tight">View Details</a> </add-to-cart> </div> <div class="dek">When Vineet Nayar became president of HCL Technologies, a global IT services business, in April 2005, he knew the company needed drastic change. Since...</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>August 03, 2007</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="1110BN-BUN-ENG" data-title="HBR's 10 Must Reads 2021 (Paperback + Ebook)" data-url="/product/hbr-s-10-must-reads-2021-paperback-ebook/1110BN?sku=1110BN-BUN-ENG" data-topic="Leadership & Managing People" data-authors="Harvard Business Review; Marcus Buckingham; Amy C. Edmondson; Peter Cappelli; Laura Morgan Roberts" data-content-type="Special Offer" data-content-image="/resources/images/products/1110BN_500.png" data-summary="A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review..." data-list-price="34.95"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/product/hbr-s-10-must-reads-2021-paperback-ebook/1110BN?sku=1110BN-BUN-ENG" tabindex="-1"><img src="/resources/images/products/1110BN_500.png" /></a> </figure> </div> <h3 class="hed"><a href="/product/hbr-s-10-must-reads-2021-paperback-ebook/1110BN?sku=1110BN-BUN-ENG">HBR's 10 Must Reads 2021 (Paperback + Ebook)</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/leadership-and-managing-people" class="topic">Leadership & Managing People</a> <span class="content-type">Special Offer</span> <ul class="byline byline-list"><li>Harvard Business Review</li><li> Marcus Buckingham</li><li> Amy C. Edmondson</li><li> Peter Cappelli</li><li> Laura Morgan Roberts</li></ul> </div>  <div class="stream-item-price"> <div class="price">34.95</div> <add-to-cart class="add-to-cart" data-product-title="HBR's 10 Must Reads 2021 (Paperback + Ebook)" data-product-major-topic="Leadership & Managing People" data-product-author=" Harvard Business Review" data-product-price="34.95" data-product-availability-status="" data-publication-date="October 06, 2020" data-product-image="/resources/images/products/1110BN_500.png" data-product-id="1110BN-BUN-ENG" data-product-url="/product/hbr-s-10-must-reads-2021-paperback-ebook/1110BN?sku=1110BN-BUN-ENG" data-product-content-type="Special Offer" data-product-format="" data-referral="03069" > <input type="hidden" js-target="item-quantity" value="1"> <a href="/product/hbr-s-10-must-reads-2021-paperback-ebook/1110BN?sku=1110BN-BUN-ENG" class="button button--tight">View Details</a> </add-to-cart> </div> <div class="dek">A year's worth of management wisdom, all in one place. We've reviewed the ideas, insights, and best practices from the past year of Harvard Business Review...</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>October 06, 2020</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="B5700-PDF-ENG" data-title="The MU Chip" data-url="/product/the-mu-chip/B5700?sku=B5700-PDF-ENG" data-topic="Innovation & Entrepreneurship" data-authors="Andrew Isaacs" data-content-type="Case Study" data-content-image="/resources/images/products/generic-case-study.png" data-summary="Mu Chip was a breakthrough in semiconductor technology, a microscopic chip that involves tags that emit radio signals that devices called readers can..." data-list-price="11.95"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/product/the-mu-chip/B5700?sku=B5700-PDF-ENG" tabindex="-1"><img src="/resources/images/products/generic-case-study.png" /></a> </figure> </div> <h3 class="hed"><a href="/product/the-mu-chip/B5700?sku=B5700-PDF-ENG">The MU Chip</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/innovation-and-entrepreneurship" class="topic">Innovation & Entrepreneurship</a> <span class="content-type">Case Study</span> <ul class="byline byline-list"><li>Andrew Isaacs</li></ul> </div>  <div class="stream-item-price"> <div class="price">11.95</div> <add-to-cart class="add-to-cart" data-product-title="The MU Chip" data-product-major-topic="Innovation & Entrepreneurship" data-product-author=" Andrew Isaacs" data-product-price="11.95" data-product-availability-status="" data-publication-date="October 20, 2002" data-product-image="/resources/images/products/generic-case-study.png" data-product-id="B5700-PDF-ENG" data-product-url="/product/the-mu-chip/B5700?sku=B5700-PDF-ENG" data-product-content-type="Case Study" data-product-format="" data-referral="03069" > <input type="hidden" js-target="item-quantity" value="1"> <a href="/product/the-mu-chip/B5700?sku=B5700-PDF-ENG" class="button button--tight">View Details</a> </add-to-cart> </div> <div class="dek">Mu Chip was a breakthrough in semiconductor technology, a microscopic chip that involves tags that emit radio signals that devices called readers can...</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>October 20, 2002</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="SM345-PDF-ENG" data-title="Operation Warp Speed and the COVID-19 Vaccine" data-url="/product/operation-warp-speed-and-the-covid-19-vaccine/SM345?sku=SM345-PDF-ENG" data-topic="Strategy & Execution" data-authors="Kevin Schulman; Abishek Thiagaraj" data-content-type="Case Study" data-content-image="/resources/images/products/generic-case-study.png" data-summary="As the COVID-19 pandemic shut down businesses and schools in 2020, global health authorities and governments kick-started the quest for a vaccine for..." data-list-price="11.95"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/product/operation-warp-speed-and-the-covid-19-vaccine/SM345?sku=SM345-PDF-ENG" tabindex="-1"><img src="/resources/images/products/generic-case-study.png" /></a> </figure> </div> <h3 class="hed"><a href="/product/operation-warp-speed-and-the-covid-19-vaccine/SM345?sku=SM345-PDF-ENG">Operation Warp Speed and the COVID-19 Vaccine</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/strategy-and-execution" class="topic">Strategy & Execution</a> <span class="content-type">Case Study</span> <ul class="byline byline-list"><li>Kevin Schulman</li><li> Abishek Thiagaraj</li></ul> </div>  <div class="stream-item-price"> <div class="price">11.95</div> <add-to-cart class="add-to-cart" data-product-title="Operation Warp Speed and the COVID-19 Vaccine" data-product-major-topic="Strategy & Execution" data-product-author=" Kevin Schulman" data-product-price="11.95" data-product-availability-status="" data-publication-date="April 27, 2021" data-product-image="/resources/images/products/generic-case-study.png" data-product-id="SM345-PDF-ENG" data-product-url="/product/operation-warp-speed-and-the-covid-19-vaccine/SM345?sku=SM345-PDF-ENG" data-product-content-type="Case Study" data-product-format="" data-referral="03069" > <input type="hidden" js-target="item-quantity" value="1"> <a href="/product/operation-warp-speed-and-the-covid-19-vaccine/SM345?sku=SM345-PDF-ENG" class="button button--tight">View Details</a> </add-to-cart> </div> <div class="dek">As the COVID-19 pandemic shut down businesses and schools in 2020, global health authorities and governments kick-started the quest for a vaccine for...</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>April 27, 2021</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="UV5347-PDF-ENG" data-title="New River Apparel: Trot or Gallop?" data-url="/product/new-river-apparel-trot-or-gallop/UV5347?sku=UV5347-PDF-ENG" data-topic="Innovation & Entrepreneurship" data-authors="Gregory B Fairchild; Charles Tucker" data-content-type="Case Study" data-content-image="/resources/images/products/generic-case-study.png" data-summary="Marjorie Burnett knew she was taking a gamble and wondered whether the potential new business she was considering would be worth the investment. Was expansion-offering..." data-list-price="11.95"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/product/new-river-apparel-trot-or-gallop/UV5347?sku=UV5347-PDF-ENG" tabindex="-1"><img src="/resources/images/products/generic-case-study.png" /></a> </figure> </div> <h3 class="hed"><a href="/product/new-river-apparel-trot-or-gallop/UV5347?sku=UV5347-PDF-ENG">New River Apparel: Trot or Gallop?</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/innovation-and-entrepreneurship" class="topic">Innovation & Entrepreneurship</a> <span class="content-type">Case Study</span> <ul class="byline byline-list"><li>Gregory B Fairchild</li><li> Charles Tucker</li></ul> </div>  <div class="stream-item-price"> <div class="price">11.95</div> <add-to-cart class="add-to-cart" data-product-title="New River Apparel: Trot or Gallop?" data-product-major-topic="Innovation & Entrepreneurship" data-product-author=" Gregory B Fairchild" data-product-price="11.95" data-product-availability-status="" data-publication-date="January 01, 2012" data-product-image="/resources/images/products/generic-case-study.png" data-product-id="UV5347-PDF-ENG" data-product-url="/product/new-river-apparel-trot-or-gallop/UV5347?sku=UV5347-PDF-ENG" data-product-content-type="Case Study" data-product-format="" data-referral="03069" > <input type="hidden" js-target="item-quantity" value="1"> <a href="/product/new-river-apparel-trot-or-gallop/UV5347?sku=UV5347-PDF-ENG" class="button button--tight">View Details</a> </add-to-cart> </div> <div class="dek">Marjorie Burnett knew she was taking a gamble and wondered whether the potential new business she was considering would be worth the investment. Was expansion-offering...</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>January 01, 2012</time></li> </ul> </stream-item> </div> </div> </li> </ul> </stream-list> </stream-content> <stream-content data-stream-name="For You" class="stream-content"> <stream-list class="stream-list"> <ul class="stream-list" data-stream-endpoint="" data-ads-enabled="true"> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="R1401G-PDF-ENG" data-title="The New Patterns of Innovation" data-url="/2014/01/the-new-patterns-of-innovation" data-topic="Strategy & Execution" data-authors="Rashik Parmar; Ian W Mackenzie; David Cohn; David Gann" data-content-type="Magazine Article" data-content-image="" data-summary="The search for new business ideas--and models--is hit-or-miss at most firms. Tackling the problem systematically, of course, will improve your odds of..." data-list-price="0"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/2014/01/the-new-patterns-of-innovation" tabindex="-1"><img src="" /></a> </figure> </div> <h3 class="hed"><a href="/2014/01/the-new-patterns-of-innovation">The New Patterns of Innovation</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/strategy-and-execution" class="topic">Strategy & Execution</a> <span class="content-type">Magazine Article</span> <ul class="byline byline-list"><li>Rashik Parmar</li><li> Ian W Mackenzie</li><li> David Cohn</li><li> David Gann</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">The search for new business ideas--and models--is hit-or-miss at most firms. Tackling the problem systematically, of course, will improve your odds of...</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility"><a href="/product/the-new-patterns-of-innovation/R1401G?sku=R1401G-PDF-ENG"><i class="icon icon-buy-copies"></i> Buy Copies</a></li> <li class="utility pubdate"><time>From the January–February 2014 Issue</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="H02TQF-PDF-ENG" data-title="You Don't Have to Be a Software Company to Think Like One" data-url="/2016/04/you-dont-have-to-be-a-software-company-to-think-like-one" data-topic="Strategy & Execution" data-authors="Vijay Gurbaxani" data-content-type="Digital Article" data-content-image="/resources/images/article_assets/2016/04/apr16-20-150650821-383x215.jpg" data-summary="Lessons from Disney, Delta, and Nordstrom." data-list-price="0"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/2016/04/you-dont-have-to-be-a-software-company-to-think-like-one" tabindex="-1"><img src="/resources/images/article_assets/2016/04/apr16-20-150650821-383x215.jpg" /></a> </figure> </div> <h3 class="hed"><a href="/2016/04/you-dont-have-to-be-a-software-company-to-think-like-one">You Don't Have to Be a Software Company to Think Like One</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/strategy-and-execution" class="topic">Strategy & Execution</a> <span class="content-type">Digital Article</span> <ul class="byline byline-list"><li>Vijay Gurbaxani</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">Lessons from Disney, Delta, and Nordstrom.</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility"><a href="/product/you-don-t-have-to-be-a-software-company-to-think-like-one/H02TQF?sku=H02TQF-PDF-ENG"><i class="icon icon-buy-copies"></i> Buy Copies</a></li> <li class="utility pubdate"><time>April 20, 2016</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="H000UY" data-title="Who’s Disrupting the Gaming Industry?" data-url="/2008/04/whos-disrupting-the-gaming-ind" data-topic="Disruptive innovation" data-authors="Rita Gunther McGrath" data-content-type="Digital Article" data-content-image="" data-summary="A recent edition of Fortune describes innovations in computer gaming that are likely to be as disruptive to incumbent players like Electronic Arts and Activision as the move toward cloud computing is to providers of shrink-wrapped software. While the incumbents have been engaged in the innovation equivalent of an arms race – ever more powerful […]" data-list-price="0"> <div class="stream-image" aria-hidden="true"> </div> <h3 class="hed"><a href="/2008/04/whos-disrupting-the-gaming-ind">Who’s Disrupting the Gaming Industry?</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/disruptive-innovation" class="topic">Disruptive innovation</a> <span class="content-type">Digital Article</span> <ul class="byline byline-list"><li>Rita Gunther McGrath</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">A recent edition of Fortune describes innovations in computer gaming that are likely to be as disruptive to incumbent players like Electronic Arts and Activision as the move toward cloud computing is to providers of shrink-wrapped software. While the incumbents have been engaged in the innovation equivalent of an arms race – ever more powerful […]</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>April 27, 2008</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="H02TMM-PDF-ENG" data-title="What We Can Learn from One of the World's Most-Mocked Cars" data-url="/2016/04/what-we-can-learn-from-one-of-the-worlds-most-mocked-cars" data-topic="Sales & Marketing" data-authors="Gabor George Burt" data-content-type="Digital Article" data-content-image="" data-summary="Never stop listening to your customers." data-list-price="0"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/2016/04/what-we-can-learn-from-one-of-the-worlds-most-mocked-cars" tabindex="-1"><img src="" /></a> </figure> </div> <h3 class="hed"><a href="/2016/04/what-we-can-learn-from-one-of-the-worlds-most-mocked-cars">What We Can Learn from One of the World's Most-Mocked Cars</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/sales-and-marketing" class="topic">Sales & Marketing</a> <span class="content-type">Digital Article</span> <ul class="byline byline-list"><li>Gabor George Burt</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">Never stop listening to your customers.</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility"><a href="/product/what-we-can-learn-from-one-of-the-world-s-most-mocked-cars/H02TMM?sku=H02TMM-PDF-ENG"><i class="icon icon-buy-copies"></i> Buy Copies</a></li> <li class="utility pubdate"><time>April 22, 2016</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry" js-target="stream-ad-container"> <aside class="backdrop-white"> <div class="row"> <div class="small-12 column text-center"> <div class="mts mbm ad-container"> <div id="DFP_FEED_pos5_tab3"> <script type="text/javascript"> if (isAdobeSync()) googletag.cmd.push(function() { googletag.display("DFP_FEED_pos5_tab3"); }); </script> </div> </div> </div> </div> </aside> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="H02TTN-PDF-ENG" data-title="If Ford Wants to Beat Tesla, It Needs to Go All In" data-url="/2016/04/if-ford-wants-to-beat-tesla-it-needs-to-go-all-in" data-topic="Innovation & Leadership" data-authors="Joshua Gans" data-content-type="Digital Article" data-content-image="" data-summary="Avoiding this kind of disruption takes more than a skunkworks team." data-list-price="0"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/2016/04/if-ford-wants-to-beat-tesla-it-needs-to-go-all-in" tabindex="-1"><img src="" /></a> </figure> </div> <h3 class="hed"><a href="/2016/04/if-ford-wants-to-beat-tesla-it-needs-to-go-all-in">If Ford Wants to Beat Tesla, It Needs to Go All In</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/innovation-and-leadership" class="topic">Innovation & Leadership</a> <span class="content-type">Digital Article</span> <ul class="byline byline-list"><li>Joshua Gans</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">Avoiding this kind of disruption takes more than a skunkworks team.</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility"><a href="/product/if-ford-wants-to-beat-tesla-it-needs-to-go-all-in/H02TTN?sku=H02TTN-PDF-ENG"><i class="icon icon-buy-copies"></i> Buy Copies</a></li> <li class="utility pubdate"><time>April 20, 2016</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="H07PTQ-PDF-ENG" data-title="Build a Winning AI Strategy for Your Business" data-url="/2023/07/build-a-winning-ai-strategy-for-your-business" data-topic="Technology & Operations" data-authors="Christopher Young" data-content-type="Digital Article" data-content-image="/resources/images/article_assets/2023/07/Jul23_14_1494647585-383x215.jpg" data-summary="If you're unsure how to start - or how to move forward - you're not alone." data-list-price="0"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/2023/07/build-a-winning-ai-strategy-for-your-business" tabindex="-1"><img src="/resources/images/article_assets/2023/07/Jul23_14_1494647585-383x215.jpg" /></a> </figure> </div> <h3 class="hed"><a href="/2023/07/build-a-winning-ai-strategy-for-your-business">Build a Winning AI Strategy for Your Business</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/technology-and-operations" class="topic">Technology & Operations</a> <span class="content-type">Digital Article</span> <ul class="byline byline-list"><li>Christopher Young</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">If you're unsure how to start - or how to move forward - you're not alone.</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility"><a href="/product/build-a-winning-ai-strategy-for-your-business/H07PTQ?sku=H07PTQ-PDF-ENG"><i class="icon icon-buy-copies"></i> Buy Copies</a></li> <li class="utility pubdate"><time>July 14, 2023</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="BAB226-PDF-ENG" data-title="Manizales-Mas: Cree, Crea, Crece - Believe, Create, and Grow" data-url="/product/manizales-mas-cree-crea-crece-believe-create-and-grow/BAB226?sku=BAB226-PDF-ENG" data-topic="Innovation & Entrepreneurship" data-authors="Daniel J. Isenberg" data-content-type="Case Study" data-content-image="/resources/images/products/generic-case-study.png" data-summary="The purpose of the Manizales-Mas case is to show the inner workings of the first three years of a comprehensive economic development project that uses..." data-list-price="11.95"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/product/manizales-mas-cree-crea-crece-believe-create-and-grow/BAB226?sku=BAB226-PDF-ENG" tabindex="-1"><img src="/resources/images/products/generic-case-study.png" /></a> </figure> </div> <h3 class="hed"><a href="/product/manizales-mas-cree-crea-crece-believe-create-and-grow/BAB226?sku=BAB226-PDF-ENG">Manizales-Mas: Cree, Crea, Crece - Believe, Create, and Grow</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/innovation-and-entrepreneurship" class="topic">Innovation & Entrepreneurship</a> <span class="content-type">Case Study</span> <ul class="byline byline-list"><li>Daniel J. Isenberg</li></ul> </div>  <div class="stream-item-price"> <div class="price">11.95</div> <add-to-cart class="add-to-cart" data-product-title="Manizales-Mas: Cree, Crea, Crece - Believe, Create, and Grow" data-product-major-topic="Innovation & Entrepreneurship" data-product-author=" Daniel J. Isenberg" data-product-price="11.95" data-product-availability-status="" data-publication-date="September 01, 2015" data-product-image="/resources/images/products/generic-case-study.png" data-product-id="BAB226-PDF-ENG" data-product-url="/product/manizales-mas-cree-crea-crece-believe-create-and-grow/BAB226?sku=BAB226-PDF-ENG" data-product-content-type="Case Study" data-product-format="" data-referral="03069" > <input type="hidden" js-target="item-quantity" value="1"> <a href="/product/manizales-mas-cree-crea-crece-believe-create-and-grow/BAB226?sku=BAB226-PDF-ENG" class="button button--tight">View Details</a> </add-to-cart> </div> <div class="dek">The purpose of the Manizales-Mas case is to show the inner workings of the first three years of a comprehensive economic development project that uses...</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>September 01, 2015</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="H038SR-PDF-ENG" data-title="You Don't Need Big Data - You Need the Right Data" data-url="/2016/11/you-dont-need-big-data-you-need-the-right-data" data-topic="Technology & Operations" data-authors="Maxwell Wessel" data-content-type="Digital Article" data-content-image="/resources/images/article_assets/2016/11/nov16-03-hbr-marion-barraud-data-bor-383x215.jpg" data-summary="How to figure out what's truly valuable." data-list-price="0"> <div class="stream-image" aria-hidden="true"> <figure> <a href="/2016/11/you-dont-need-big-data-you-need-the-right-data" tabindex="-1"><img src="/resources/images/article_assets/2016/11/nov16-03-hbr-marion-barraud-data-bor-383x215.jpg" /></a> </figure> </div> <h3 class="hed"><a href="/2016/11/you-dont-need-big-data-you-need-the-right-data">You Don't Need Big Data - You Need the Right Data</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/technology-and-operations" class="topic">Technology & Operations</a> <span class="content-type">Digital Article</span> <ul class="byline byline-list"><li>Maxwell Wessel</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">How to figure out what's truly valuable.</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility"><a href="/product/you-don-t-need-big-data-you-need-the-right-data/H038SR?sku=H038SR-PDF-ENG"><i class="icon icon-buy-copies"></i> Buy Copies</a></li> <li class="utility pubdate"><time>November 03, 2016</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry" js-target="stream-ad-container"> <aside class="backdrop-white"> <div class="row"> <div class="small-12 column text-center"> <div class="mts mbm ad-container"> <div id="DFP_FEED_pos6_tab3"> <script type="text/javascript"> if (isAdobeSync()) googletag.cmd.push(function() { googletag.display("DFP_FEED_pos6_tab3"); }); </script> </div> </div> </div> </div> </aside> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="H001II" data-title="A New Approach to Innovation Investment" data-url="/2008/03/a-new-approach-to-innovation-i" data-topic="Innovation" data-authors="Rita Gunther McGrath" data-content-type="Digital Article" data-content-image="" data-summary="Over the years, we’ve seen a lot of potentially valuable innovations flop because the companies sponsoring them were using the fundamentally wrong logic in managing them. For instance, as Clayton Christensen recently described in the Harvard Business Review, they insist on valuing projects in terms of Net Present Value. A different approach, we’ve argued, is […]" data-list-price="0"> <div class="stream-image" aria-hidden="true"> </div> <h3 class="hed"><a href="/2008/03/a-new-approach-to-innovation-i">A New Approach to Innovation Investment</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/innovation" class="topic">Innovation</a> <span class="content-type">Digital Article</span> <ul class="byline byline-list"><li>Rita Gunther McGrath</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">Over the years, we’ve seen a lot of potentially valuable innovations flop because the companies sponsoring them were using the fundamentally wrong logic in managing them. For instance, as Clayton Christensen recently described in the Harvard Business Review, they insist on valuing projects in terms of Net Present Value. A different approach, we’ve argued, is […]</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>March 25, 2008</time></li> </ul> </stream-item> </div> </div> </li> <li class="stream-entry"> <div class="row"> <div class="content-area column"> <stream-item class="stream-item topic-distinction" data-id="H006SX" data-title="GPS Tracks You — And You’re Happy About It!" data-url="/2011/02/gps-tracks-you-and-youre-happy" data-topic="Innovation" data-authors="Rita Gunther McGrath" data-content-type="Digital Article" data-content-image="" data-summary="Some years ago, doing some research for our book MarketBusters, my colleague Ian MacMillan and I ran across some interesting experiments Progressive Insurance was doing to change the business model in the car insurance market. The idea was that, rather than basing one’s insurance bill on demographic factors such as how expensive your car is […]" data-list-price="0"> <div class="stream-image" aria-hidden="true"> </div> <h3 class="hed"><a href="/2011/02/gps-tracks-you-and-youre-happy">GPS Tracks You — And You’re Happy About It!</a></h3>  <div class="stream-item-info"> <a href="/topic/subject/innovation" class="topic">Innovation</a> <span class="content-type">Digital Article</span> <ul class="byline byline-list"><li>Rita Gunther McGrath</li></ul> </div>  <div class="stream-item-price"> </div> <div class="dek">Some years ago, doing some research for our book MarketBusters, my colleague Ian MacMillan and I ran across some interesting experiments Progressive Insurance was doing to change the business model in the car insurance market. The idea was that, rather than basing one’s insurance bill on demographic factors such as how expensive your car is […]</div> <ul class="stream-utility plain-inline-list">  <li class="utility"><a href="#" js-target="save-flyout"><i class="icon icon-file-text-o"></i> Save</a></li> <li class="utility"><a href="#" js-target="share-flyout"><i class="icon icon-share-square-o"></i> Share</a></li> <li class="utility pubdate"><time>February 11, 2011</time></li> </ul> </stream-item> </div> </div> </li> </ul> </stream-list> </stream-content> </section> </stream-section> </div> </div> </div> <div id="" class="component" data-order="96" data-type="static-content" data-moveable="false" data-params="document=popular-topics"> <topic-circulator class="backdrop-cool-1 clearfix topic-circulator"> <div class="row"> <div class="content-area column"> <h4 class="section-label mvl">Popular <strong>Topics</strong></h4> <div class="row"> <div class="small-12 medium-4 column"> <popular-topic class="panel 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