AI Principles – Google AI

<!DOCTYPE html> <html lang="en"> <head> <meta charset="utf-8" /> <title> AI Principles – Google AI - Google AI </title> <script> function glueCookieNotificationBarLoaded() { (function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); })(window,document,'script','dataLayer','GTM-MTDXW5P'); } </script> <meta name="twitter:card" content="summary_large_image"> <meta property="twitter:image" content="https://storage.googleapis.com/ai-prod-wagtail/original_images/OG-image2x.jpg"> <meta property="og:image" content="https://storage.googleapis.com/ai-prod-wagtail/original_images/OG-image2x.jpg"> <meta name="description" content="A guiding framework for our responsible development and use of AI, alongside transparency and accountability in our AI development process." /> 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load-in-hidden"> <p data-block-key="byl38">Our approach to developing and harnessing the potential of AI is grounded in our founding mission — to organize the world’s information and make it universally accessible and useful — and it is shaped by our commitment to improve the lives of as many people as possible.</p></div> </div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-12-sm"> <div class="hero_subtext glue-body--large load-in-hidden"> <p data-block-key="x0qny">We believe <a href="https://blog.google/technology/ai/google-responsible-ai-io-2023/">our approach</a> to AI must be both bold and responsible. Bold in rapidly innovating and deploying AI in groundbreaking products used by and benefiting people everywhere, contributing to scientific advances that deepen our understanding of the world, and helping humanity address its most pressing challenges and opportunities. And responsible in developing and deploying AI that addresses both user needs and broader responsibilities, while safeguarding user safety, security, and privacy.<br/></p><p data-block-key="e67am">We approach this work together, by collaborating with a broad range of partners to make breakthroughs and maximize the broad benefits of AI, while empowering others to build their own bold and responsible solutions.</p></div> </div> </div> </div> <div class="glue-page divide-section"></div> <div id=section-1 class="glue-page content-section principle-inline-section"> <div class="content-conteiner "> <h4 class="glue-headline glue-headline--headline-4 heading-eyebrow"> Our approach to AI is grounded in these three principles: </h4> <div class="glue-grid inline-cards"> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-12-sm col-1"> <div class="load-in-hidden"> <div class="glue-grid__col "> <div class="hero-animation-content-title"> <div class="glue-headline glue-headline--headline-2 glue-font-weight-regular heading load-in-hidden"> <span class="gradient-text type-1">Bold</span> innovation </div> </div> </div> </div> <div class="heading-section-title"> <h2 class="glue-headline glue-headline--headline-5 glue-font-weight-regular load-in-hidden"> We develop AI that assists, empowers, and inspires people in almost every field of human endeavor; drives economic progress; and improves lives, enables scientific breakthroughs, and helps address humanity’s biggest challenges. </h2> </div> <div class="glue-grid__col glue-grid__col--span-6"> <div class="heading-section-description load-in-hidden"> </div> <div class="secondry-section-wrapper"> <div class="heading-section-description-secondary load-in-hidden"> <p data-block-key="cmoox">Developing and deploying models and applications where the likely overall benefits substantially outweigh the foreseeable risks. </p><hr/><p data-block-key="uhlp">Advancing the frontier of AI research and innovation through rigorous application of the scientific method, rapid iteration, and open inquiry. </p><hr/><p data-block-key="bs4nb">Using AI to accelerate scientific discovery and breakthroughs in areas like biology, medicine, chemistry, physics, and mathematics.</p><hr/><p data-block-key="dc065">Focusing on solving real world problems, measuring the tangible outcomes of our work, and making breakthroughs broadly available, enabling humanity to achieve its most ambitious and beneficial goals.</p> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-12-sm col-2"> <div class="block_image_container load-in-hidden"> <picture> <img src="https://storage.googleapis.com/ai-prod-wagtail/images/AF_Ai-Principles_width-1296_6q4EOf.original.format-webp.webp" class="block_image" alt="" loading="lazy"> </picture> <div class="image-caption"> <p data-block-key="rtd13"><a href="https://deepmind.google/technologies/alphafold/">AlphaFold</a> is accelerating breakthroughs in biology with AI, and has revealed millions of intricate 3D protein structures, helping scientists understand how life’s molecules interact.</p> </div> </div> </div> </div> </div> <div class="divide-section-mobile"></div> </div> <div id=section-2 class="glue-page content-section principle-inline-section"> <div class="content-conteiner "> <div class="glue-grid inline-cards"> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-12-sm col-1"> <div class="load-in-hidden"> <div class="glue-grid__col "> <div class="hero-animation-content-title"> <div class="glue-headline glue-headline--headline-2 glue-font-weight-regular heading load-in-hidden"> <span class="gradient-text type-2">Responsible</span> development and deployment </div> </div> </div> </div> <div class="heading-section-title"> <h2 class="glue-headline glue-headline--headline-5 glue-font-weight-regular load-in-hidden"> Because we understand that AI, as a still-emerging transformative technology, poses evolving complexities and risks, we pursue AI responsibly throughout the AI development and deployment lifecycle, from design to testing to deployment to iteration, learning as AI advances and uses evolve. </h2> </div> <div class="glue-grid__col glue-grid__col--span-6"> <div class="heading-section-description load-in-hidden"> </div> <div class="secondry-section-wrapper"> <div class="heading-section-description-secondary load-in-hidden"> <p data-block-key="u9ri6">Implementing appropriate human oversight, due diligence, and feedback mechanisms to align with user goals, social responsibility, and widely accepted principles of international law and human rights.</p><hr/><p data-block-key="4his4">Investing in industry-leading approaches to advance safety and security research and benchmarks, pioneering technical solutions to address risks, and sharing our learnings with the ecosystem.</p><hr/><p data-block-key="fvi39">Employing rigorous design, testing, monitoring, and safeguards to mitigate unintended or harmful outcomes and avoid unfair bias.</p><hr/><p data-block-key="b787i">Promoting privacy and security, and respecting intellectual property rights.</p> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-12-sm col-2"> <div class="block_image_container load-in-hidden"> <picture> <img src="https://storage.googleapis.com/ai-prod-wagtail/images/resp_section.original.format-webp.original.format-webp.webp" class="block_image" alt="" loading="lazy"> </picture> <div class="image-caption"> <p data-block-key="k15v9"><a href="https://deepmind.google/technologies/synthid/">SynthID</a> helps identify AI-generated content by embedding an imperceptible watermark on text, images, audio, and video content generated by our models.</p> </div> </div> </div> </div> </div> <div class="divide-section-mobile"></div> </div> <div id=section-3 class="glue-page content-section principle-inline-section"> <div class="content-conteiner "> <div class="glue-grid inline-cards"> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-12-sm col-1"> <div class="load-in-hidden"> <div class="glue-grid__col "> <div class="hero-animation-content-title"> <div class="glue-headline glue-headline--headline-2 glue-font-weight-regular heading load-in-hidden"> Collaborative progress, <span class="gradient-text type-3">together</span> </div> </div> </div> </div> <div class="heading-section-title"> <h2 class="glue-headline glue-headline--headline-5 glue-font-weight-regular load-in-hidden"> We make tools that empower others to harness AI for individual and collective benefit. </h2> </div> <div class="glue-grid__col glue-grid__col--span-6"> <div class="heading-section-description load-in-hidden"> </div> <div class="secondry-section-wrapper"> <div class="heading-section-description-secondary load-in-hidden"> <p data-block-key="2rkr6">Developing AI as a foundational technology capable of driving creativity, productivity, and innovation across a wide array of fields, and also as a tool that enables others to innovate boldly.</p><hr/><p data-block-key="67a28">Collaborating with researchers across industry and academia to make breakthroughs in AI, while engaging with governments and civil society to address challenges that can’t be solved by any single stakeholder.</p><hr/><p data-block-key="as5l0">Fostering and enabling a vibrant ecosystem that empowers others to build innovative tools and solutions and contribute to progress in the field.</p> </div> </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-12-sm col-2"> <div class="block_image_container load-in-hidden"> <picture> <img src="https://storage.googleapis.com/ai-prod-wagtail/images/3.original.format-webp.webp" class="block_image" alt="" loading="lazy"> </picture> <div class="image-caption"> <p data-block-key="lw3vc"><a href="https://deepmind.google/technologies/weathernext/">WeatherNext</a> models are shared with scientists and forecasters to accelerate their work and benefit billions of people around the world.</p> </div> </div> </div> </div> </div> <div class="divide-section-mobile"></div> </div> <div class="glue-page divide-section"></div> <div class="glue-page" id="our-ai-principles-in-action"> <div class="ai-principles-cards"> <div class="glue-grid safety-section"> <div class="glue-grid__col glue-grid__col--span-6"> <div class="hero-animation-content-title"> <div class="glue-headline glue-headline--headline-2 glue-font-weight-regular heading glue-spacer-2-top glue-spacer-2-bottom load-in-hidden"> Our AI Principles in action </div> </div> </div> <div class="glue-grid__col glue-grid__col--span-6 glue-grid__col--span-6-md"> <div class="heading-section-description glue-spacer-2-top glue-spacer-2-bottom load-in-hidden"> <p data-block-key="741xz">Our AI Principles guide the development and deployment of our AI systems. These Principles inform our frameworks and policies, such as the Secure AI Framework for security and privacy, and the Frontier Safety Framework for evolving model capabilities. Our governance process covers model development, application deployment, and post-launch monitoring. We identify and assess AI risks through research, external expert input, and red teaming. We then evaluate our systems against safety, privacy, and security benchmarks. Finally, we build mitigations with techniques such safety tuning, security controls, and robust provenance solutions.</p> </div> </div> </div> <div class="card-wrapper four-cards-section"> <ul class="card-and-links-section"> <li class="li-item"> <div class="card-container load-in-hidden"> <div class="safety-card"> <div class="card-asset-desktop"> <picture> <img class="card-image" src="https://storage.googleapis.com/ai-prod-wagtail/images/responsible-feb.original.format-webp.webp" alt="" loading="lazy"> </picture> </div> <div class="card-asset-mobile"> <picture> <img class="card-image" src="https://storage.googleapis.com/ai-prod-wagtail/images/383742960__62603132__43715.original.format-webp.webp" alt="" loading="lazy"> </picture> </div> <div class="card-text-wrapper glue-spacer-2-top"> <h2 class="glue-headline glue-headline--headline-4"> Learn about how we develop and deploy responsible AI </h2> </div> <div class="card-cta-wrapper"> <a href="/static/documents/ai-responsibility-update-published-february-2025.pdf" class="cta-primary content-track-js" data-event-content="learn about how we develop and deploy responsible ai - learn more"> <div class="glue-card__cta glue-card__cta--arrow card-cta"> <span class="glue-button glue-button--icon card-cta-label glue-spacer-2-top"> Learn more <svg aria-hidden="true" class="glue-icon card-cta-icon" role="presentation"> <use href="/static/icons.svg#drive-pdf"></use> </svg> </span> </div> </a> </div> </div> </div> </li> <li class="li-item"> <div class="card-container load-in-hidden"> <div class="safety-card"> <div class="card-asset"> <picture> <img class="card-image" src="https://storage.googleapis.com/ai-prod-wagtail/images/Image_ratios_18_aCF00lE.original.format-webp.webp" alt="" loading="lazy"> </picture> </div> <div class="card-text-wrapper glue-spacer-2-top"> <h2 class="glue-headline glue-headline--headline-4"> Responsible Generative AI toolkit </h2> </div> <div class="card-cta-wrapper"> <a href="https://ai.google.dev/responsible" class="cta-primary content-track-js" data-event-content="responsible generative ai toolkit - learn more"> <div class="glue-card__cta glue-card__cta--arrow card-cta"> <span class="glue-button glue-button--icon card-cta-label glue-spacer-2-top"> Learn more <svg aria-hidden="true" class="glue-icon card-cta-icon" role="presentation"> <use href="/static/icons.svg#open-in-new"></use> </svg> </span> </div> </a> </div> </div> </div> </li> <li class="li-item"> <div class="card-container load-in-hidden"> <div class="safety-card"> <div class="card-asset"> <picture> <img class="card-image" src="https://storage.googleapis.com/ai-prod-wagtail/images/Cards_11.original.format-webp.webp" alt="" loading="lazy"> </picture> </div> <div class="card-text-wrapper glue-spacer-2-top"> <h2 class="glue-headline glue-headline--headline-4"> People + AI Guidebook </h2> </div> <div class="card-cta-wrapper"> <a href="https://pair.withgoogle.com/guidebook/" class="cta-primary content-track-js" data-event-content="people + ai guidebook - learn more"> <div class="glue-card__cta glue-card__cta--arrow card-cta"> <span class="glue-button glue-button--icon card-cta-label glue-spacer-2-top"> Learn more <svg aria-hidden="true" class="glue-icon card-cta-icon" role="presentation"> <use href="/static/icons.svg#open-in-new"></use> </svg> </span> </div> </a> </div> </div> </div> </li> <li class="li-item load-in-hidden"> <div class="links-container"> <p class="glue-eyebrow card-links-title">AI Responsibility Reports</p> <div class="list-container desktop-list "> <ul class="card-links"> <li class="card-link-item"> <a href="/static/documents/ai-responsibility-update-published-february-2025.pdf" class="glue-cta download-url content-track-js" data-event-content="AI Responsibility Reports - 2024 (Published February 2025)" data-event-content-type="pdf"> <span class="glue-font-weight-medium download-url-text">2024 (Published February 2025)</span> <svg role="presentation" aria-hidden="true" class="glue-icon--18px download-url-icon glue-icon--color-link"> <use href="/static/icons.svg#drive-pdf"></use> </svg> </a> </li> <li class="card-link-item"> <a href="/static/documents/ai-responsibility-2024-update.pdf" class="glue-cta download-url content-track-js" data-event-content="AI Responsibility Reports - 2024 (Published June 2024)" data-event-content-type="pdf"> <span class="glue-font-weight-medium download-url-text">2024 (Published June 2024)</span> <svg role="presentation" aria-hidden="true" class="glue-icon--18px download-url-icon glue-icon--color-link"> <use href="/static/icons.svg#drive-pdf"></use> </svg> </a> </li> <li class="card-link-item"> <a href="/static/documents/ai-principles-2023-progress-update.pdf" class="glue-cta download-url content-track-js" data-event-content="AI Responsibility Reports - 2023" data-event-content-type="pdf"> <span class="glue-font-weight-medium download-url-text">2023</span> <svg role="presentation" aria-hidden="true" class="glue-icon--18px download-url-icon glue-icon--color-link"> <use href="/static/icons.svg#drive-pdf"></use> </svg> </a> </li> <li class="card-link-item"> <a href="/static/documents/ai-principles-2022-progress-update.pdf" class="glue-cta download-url content-track-js" data-event-content="AI Responsibility Reports - 2022" data-event-content-type="pdf"> <span class="glue-font-weight-medium download-url-text">2022</span> <svg role="presentation" aria-hidden="true" class="glue-icon--18px download-url-icon glue-icon--color-link"> <use href="/static/icons.svg#drive-pdf"></use> </svg> </a> </li> </ul> <ul class="card-links"> <li class="card-link-item"> <a href="/static/documents/ai-principles-2021-progress-update.pdf" class="glue-cta download-url content-track-js" data-event-content="AI Responsibility Reports - 2021" data-event-content-type="pdf"> <span class="glue-font-weight-medium download-url-text">2021</span> <svg role="presentation" aria-hidden="true" class="glue-icon--18px download-url-icon glue-icon--color-link"> <use href="/static/icons.svg#drive-pdf"></use> </svg> </a> </li> <li class="card-link-item"> <a href="/static/documents/ai-principles-2020-progress-update.pdf" class="glue-cta download-url content-track-js" data-event-content="AI Responsibility Reports - 2020" data-event-content-type="pdf"> <span class="glue-font-weight-medium download-url-text">2020</span> <svg role="presentation" aria-hidden="true" class="glue-icon--18px download-url-icon glue-icon--color-link"> <use href="/static/icons.svg#drive-pdf"></use> </svg> </a> </li> <li class="card-link-item"> <a href="/static/documents/ai-principles-2019-progress-update.pdf" class="glue-cta download-url content-track-js" data-event-content="AI Responsibility Reports - 2019" data-event-content-type="pdf"> <span class="glue-font-weight-medium download-url-text">2019</span> <svg role="presentation" aria-hidden="true" class="glue-icon--18px download-url-icon glue-icon--color-link"> <use href="/static/icons.svg#drive-pdf"></use> </svg> </a> </li> </ul> </div> <div class="glue-spacer-3-top list-container mobile-list"> <ul class="card-links"> <li class="card-link-item test"> <a href="/static/documents/ai-responsibility-update-published-february-2025.pdf" class="glue-cta download-url content-track-js" data-event-content="AI Responsibility Reports - 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2023" data-event-content-type="pdf"> <span class="glue-font-weight-medium download-url-text">2023</span> <svg role="presentation" aria-hidden="true" class="glue-icon--18px download-url-icon glue-icon--color-link"> <use href="/static/icons.svg#drive-pdf"></use> </svg> </a> </li> <li class="card-link-item test"> <a href="/static/documents/ai-principles-2022-progress-update.pdf" class="glue-cta download-url content-track-js" data-event-content="AI Responsibility Reports - 2022" data-event-content-type="pdf"> <span class="glue-font-weight-medium download-url-text">2022</span> <svg role="presentation" aria-hidden="true" class="glue-icon--18px download-url-icon glue-icon--color-link"> <use href="/static/icons.svg#drive-pdf"></use> </svg> </a> </li> </ul> <ul class="card-links"> <li class="card-link-item"> <a href="/static/documents/ai-principles-2021-progress-update.pdf" class="glue-cta download-url content-track-js" data-event-content="AI Responsibility Reports - 2021" data-event-content-type="pdf"> <span class="glue-font-weight-medium download-url-text">2021</span> <svg role="presentation" aria-hidden="true" class="glue-icon--18px download-url-icon glue-icon--color-link"> <use href="/static/icons.svg#drive-pdf"></use> </svg> </a> </li> <li class="card-link-item"> <a href="/static/documents/ai-principles-2020-progress-update.pdf" class="glue-cta download-url content-track-js" data-event-content="AI Responsibility Reports - 2020" data-event-content-type="pdf"> <span class="glue-font-weight-medium download-url-text">2020</span> <svg role="presentation" aria-hidden="true" class="glue-icon--18px download-url-icon glue-icon--color-link"> <use href="/static/icons.svg#drive-pdf"></use> </svg> </a> </li> <li class="card-link-item"> <a href="/static/documents/ai-principles-2019-progress-update.pdf" class="glue-cta download-url content-track-js" data-event-content="AI Responsibility Reports - 2019" data-event-content-type="pdf"> <span class="glue-font-weight-medium download-url-text">2019</span> <svg role="presentation" aria-hidden="true" class="glue-icon--18px download-url-icon glue-icon--color-link"> <use href="/static/icons.svg#drive-pdf"></use> </svg> </a> </li> </ul> </div> </div> </li> </ul> </div> <div class="secondary-card-section"> <ul class="glue-grid glue-cards"> <li class="glue-grid__col glue-grid__col--span-4 glue-grid__col--span-6-md load-in-hidden"> <div class="card-container load-in-hidden"> <div class="safety-card"> <div class="card-asset"> <picture> <img class="card-image" src="https://storage.googleapis.com/ai-prod-wagtail/images/Image_ratios_2_MNmko1V.original.format-webp.webp" alt="" loading="lazy"> </picture> </div> <div class="card-text-wrapper glue-spacer-2-top"> <h2 class="glue-headline glue-headline--headline-5"> Open Research on Responsible AI </h2> </div> <div class="card-cta-wrapper"> <a href="https://research.google/pubs/?&category=responsible-ai" class="cta-primary content-track-js" data-event-content="open research on responsible ai - 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