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Olive Oil Founder Talks Trailblazing in a Slow-growth Space"/><meta data-react-helmet="true" property="og:description" content="Izzy talks with Skyler about the new dream she’s living as a founder and the challenges and joys of trailblazing in a traditionally slow-growth industry."/><meta data-react-helmet="true" property="og:image" content="https://images.ctfassets.net/ckp0vo6ysqjp/3sc1Dnc9DG6uyeGiV4oSZ9/81c309bc2f9e2cc01079b4b1c10c44c8/Real_Quick_-_Main_Cover_-_Vol_4.png"/><meta data-react-helmet="true" property="og:type" content="article"/><meta data-react-helmet="true" property="og:url" content="https://intheworks.helpscout.com/skyler-mapes/"/><meta data-react-helmet="true" name="twitter:card" content="summary_large_image"/><meta data-react-helmet="true" name="twitter:site" content="@helpscout"/><meta data-react-helmet="true" name="twitter:title" content="EXAU Olive Oil Founder Talks Trailblazing in a Slow-growth Space"/><meta data-react-helmet="true" name="twitter:description" 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style="opacity:0;transform:translate3d(0,-30px,0)" class="css-bayirc e8u9d0i3"><h3>Featured Story</h3><p><a href="/">The Ecommerce Issue<!-- --> <span>•</span> <!-- -->September 2023</a></p><style data-emotion="css 1ifsscy">.css-1ifsscy h4{-webkit-transition:color 0.3s;transition:color 0.3s;}.css-1ifsscy .gatsby-image-wrapper{border-radius:6px;margin-bottom:var(--spacing-xs);}.css-1ifsscy .gatsby-image-wrapper img{-webkit-transition:-webkit-transform 0.3s;transition:transform 0.3s;}.css-1ifsscy:hover h4{color:var(--color--actionable-minus-minus);}.css-1ifsscy:hover .gatsby-image-wrapper img{-webkit-transform:scale(1.025) translateZ(0);-moz-transform:scale(1.025) translateZ(0);-ms-transform:scale(1.025) translateZ(0);transform:scale(1.025) translateZ(0);}@media (min-width: 1600px){.css-1ifsscy .gatsby-image-wrapper{max-width:610px;}}</style><a class="css-1ifsscy e8u9d0i2" href="/building-customer-oriented-ecommerce/"><div data-gatsby-image-wrapper="" class="gatsby-image-wrapper 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1946w,https://intheworks.imgix.net/https%3A%2F%2Fimages.ctfassets.net%2Fckp0vo6ysqjp%2F5tkdjvtxndVD3jCB7dIVgj%2F94f9662f35a816a3a9161c0a160e51df%2FReal_Quick-Ep_Art_-_Skyler_Mapes.png?ixlib=gatsbySourceUrl-2.1.2&auto=format%2C%20compress&w=2161&h=2160&s=8ffc9806423bcf96e1b4bbe874ec9102 2161w" alt="Skyler Mapes"/></noscript><script type="module">const t="undefined"!=typeof HTMLImageElement&&"loading"in HTMLImageElement.prototype;if(t){const t=document.querySelectorAll("img[data-main-image]");for(let e of t){e.dataset.src&&(e.setAttribute("src",e.dataset.src),e.removeAttribute("data-src")),e.dataset.srcset&&(e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset"));const t=e.parentNode.querySelectorAll("source[data-srcset]");for(let e of t)e.setAttribute("srcset",e.dataset.srcset),e.removeAttribute("data-srcset");e.complete&&(e.style.opacity=1,e.parentNode.parentNode.querySelector("[data-placeholder-image]").style.opacity=0)}}</script></div></div><style 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css-fnjufe ek8bv5l0" style="background:var(--color--tints-plus-null)"><style data-emotion="css 40953d">.css-40953d{width:var(--container-width);margin:0 auto;padding-bottom:var(--spacing-m);}</style><div class="css-40953d em0hzhw2"><style data-emotion="css buk2fc">.css-buk2fc{max-width:var(--content-width);margin:0 auto;}.css-buk2fc p{color:var(--color--graphite-600);}.css-buk2fc hr{border:0;margin-bottom:var(--spacing-s);}.css-buk2fc h2{font-size:var(--font-size--h3);margin:0 0 var(--spacing-xs);}.css-buk2fc h3{display:inline-block;font-size:var(--font-size--h4);}.css-buk2fc h4{font-size:var(--font-size--h5);}.css-buk2fc h5{font-size:var(--font-size--h6);}@media (min-width: 768px){.css-buk2fc.has-image{position:relative;padding-right:calc(var(--content-width) * 0.35);}}@media (min-width: 1080px){.css-buk2fc.has-image{padding-right:calc(var(--content-width) * 0.3);}}.css-buk2fc ul li,.css-buk2fc ol li{margin-left:var(--spacing-s);}.css-buk2fc ol li::marker{font-family:var(--font-family--regular);font-size:var(--font-size--text-regular);font-variant-numeric:unset;color:var(--color--graphite-600);}.css-buk2fc >*:last-child{margin-bottom:0;}</style><div class=" css-buk2fc em0hzhw1"><p>Growing up in Oakland, California, Skyler Mapes never imagined she’d be building an olive oil business in south Italy. But after achieving what she thought was her goal to become an architect, she felt less than satisfied. In this episode, Izzy talks with Skyler about the new dream she’s living as founder of world-renowned <a href="https://exauoliveoil.com/" target="_blank" rel="noreferrer">EXAU Olive Oil</a> and the challenges and joys of trailblazing in a traditionally slow-growth industry.</p><hr/><h3>Must-listen moments:</h3><h5> <b>2:21 — The path to olive oil and initial inspiration</b></h5><p>“The idea was not to start an olive oil brand, but I loved the idea of building a beautiful brand, sharing something that could live in a customer's most intimate space — the kitchen, where people cook meals for their family.”</p><h5><b>3:33 — Why Calabria</b></h5><p>“We’re in south Italy, in Calabria, which produces almost one-third of Italy’s olive oil — south Italy more broadly produces 84% of the country’s olive oil — so if you’re going to be anywhere to produce olive oil, this is it. The resources and the access in this area are insane. That’s how I landed here to be able to take this as far as I can.”</p><h5><b>4:41 — Checking the pace of customers’ expectations </b></h5><p>“Anyone formally trained in tasting olive oil who understands the product extremely well will tell you that if you’re trying to grow a huge brand fast, you’re not making quality olive oil any more. It’s not possible. That’s a reality the public needs to understand. We need a reality check. 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