Grant Thornton LLP - Demand Gen Report

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elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-f4fa0fd" data-id="f4fa0fd" data-element_type="column" data-settings="{"background_background":"classic","motion_fx_motion_fx_scrolling":"yes","motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":0,"end":25}},"motion_fx_blur_effect":"yes","motion_fx_blur_range":{"unit":"%","size":"","sizes":{"start":0,"end":25}},"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]},"motion_fx_blur_direction":"out-in","motion_fx_blur_level":{"unit":"px","size":7,"sizes":[]},"motion_fx_devices":["desktop","tablet","mobile"]}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-755057a elementor-widget elementor-widget-image" data-id="755057a" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="291" height="46" src="https://www1.demandgenreport.com/wp-content/uploads/2024/03/the_vehicle_img.png" class="attachment-large size-large wp-image-43825" alt="" /> </div> </div> <div class="elementor-element elementor-element-cd1c203 elementor-widget elementor-widget-text-editor" data-id="cd1c203" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p class="p1"><span class="s1"><a href="https://www.grantthornton.com/" target="_blank" rel="noopener"><strong>Grant Thornton LLP</strong></a></span> is one of America’s largest audit, tax and advisory firms. Recognizing that the LGBTQ+ community is challenged every day and needs allies now more than ever, the company created space for conversations that educated and empowered.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-ffdbfc3 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="ffdbfc3" data-element_type="section" data-settings="{"jet_parallax_layout_list":[],"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-e75afd2" data-id="e75afd2" data-element_type="column" data-settings="{"background_background":"classic","motion_fx_motion_fx_scrolling":"yes","motion_fx_opacity_effect":"yes","motion_fx_opacity_level":{"unit":"px","size":7,"sizes":[]},"motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":0,"end":25}},"motion_fx_blur_effect":"yes","motion_fx_blur_range":{"unit":"%","size":"","sizes":{"start":0,"end":25}},"motion_fx_opacity_direction":"out-in","motion_fx_blur_direction":"out-in","motion_fx_blur_level":{"unit":"px","size":7,"sizes":[]},"motion_fx_devices":["desktop","tablet","mobile"]}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-429a0cb elementor-widget elementor-widget-image" data-id="429a0cb" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="212" height="46" src="https://www1.demandgenreport.com/wp-content/uploads/2024/03/the_map_img.png" class="attachment-large size-large wp-image-43826" alt="" /> </div> </div> <div class="elementor-element elementor-element-d4c550b elementor-widget elementor-widget-text-editor" data-id="d4c550b" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p class="p1">During June 2023 (Pride Month), Grant Thornton partnered with LPGA Tour Champion and Grant Thornton Ambassador, Mel Reid, to showcase a pride-themed yardage book inscribed with Mel’s chosen motto of “We See You” to promote her allyship of those in the LGBTQ+ community who are underrepresented. Reid took the Pride Month campaign on the road in June, using the Pride yardage book in the LPGA Tour events she played. The campaign also featured a video vignette highlighting her thoughts on allyship and role in advocating for those in the community who are not often seen or heard. The video was featured across social on Reid and Grant Thornton’s channels, along with grantthornton.com/golf, and Reid also launched a social media giveaway on her Instagram account gifting signed copies of the yardage books.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-4e36583 elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="4e36583" data-element_type="section" data-settings="{"jet_parallax_layout_list":[],"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7002209" data-id="7002209" data-element_type="column" data-settings="{"background_background":"classic","motion_fx_motion_fx_scrolling":"yes","motion_fx_opacity_effect":"yes","motion_fx_opacity_range":{"unit":"%","size":"","sizes":{"start":0,"end":25}},"motion_fx_blur_effect":"yes","motion_fx_blur_range":{"unit":"%","size":"","sizes":{"start":0,"end":25}},"motion_fx_opacity_direction":"out-in","motion_fx_opacity_level":{"unit":"px","size":10,"sizes":[]},"motion_fx_blur_direction":"out-in","motion_fx_blur_level":{"unit":"px","size":7,"sizes":[]},"motion_fx_devices":["desktop","tablet","mobile"]}"> <div class="elementor-widget-wrap elementor-element-populated"> <div class="elementor-element elementor-element-97aa6b5 elementor-widget elementor-widget-image" data-id="97aa6b5" data-element_type="widget" data-widget_type="image.default"> <div class="elementor-widget-container"> <img width="404" height="46" src="https://www1.demandgenreport.com/wp-content/uploads/2024/03/the_destination_img.png" class="attachment-large size-large wp-image-43827" alt="" srcset="https://www1.demandgenreport.com/wp-content/uploads/2024/03/the_destination_img.png 404w, https://www1.demandgenreport.com/wp-content/uploads/2024/03/the_destination_img-300x34.png 300w" sizes="(max-width: 404px) 100vw, 404px" /> </div> </div> <div class="elementor-element elementor-element-c9b9da3 elementor-widget elementor-widget-text-editor" data-id="c9b9da3" data-element_type="widget" data-widget_type="text-editor.default"> <div class="elementor-widget-container"> <p class="p1">In total, the Pride Month activation drove 54,398 impressions and 22,328 video views. Grant Thornton engagements across platforms were more 1,200, with an average engagement rate of 1.82%. Instagram drove the largest number of video views and engagement, with 20,106 video views and nearly 18,260 impressions.</p> </div> </div> </div> </div> </div> </section> <section class="elementor-section elementor-top-section elementor-element elementor-element-353a3cb elementor-section-boxed elementor-section-height-default elementor-section-height-default" data-id="353a3cb" data-element_type="section" data-settings="{"jet_parallax_layout_list":[],"background_background":"classic"}"> <div class="elementor-container elementor-column-gap-default"> <div class="elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5ea0c25" data-id="5ea0c25" data-element_type="column" 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