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var(--one-unit);--bg-gradient:none;}#comp-lzzb5e3k{width:15px;height:auto;--aspect-ratio:0.5333333333333333;--l_display:unset;aspect-ratio:1/var(--aspect-ratio);--comp-display:unset;display:var(--l_display,var(--display,block));align-self:center;justify-self:start;margin-left:0%;margin-right:0%;margin-top:0%;margin-bottom:0%;grid-area:1/2/2/3;position:relative;}#comp-lzzb5e3k{--static-spx:1px;}#comp-lzzb5e3k:not(.is-animating){transition:all 0.3s ease-in-out 0s, visibility 0s;--transition:all 0.3s ease-in-out 0s, visibility 0s;}#comp-lzzb5e3k:not(.is-animating) :not(.is-animating){transition:all 0.3s ease-in-out 0s, visibility 0s;--transition:all 0.3s ease-in-out 0s, visibility 0s;}#comp-lwyvakxl.variants-lwyvakxl2 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1000px){#comp-lwyvakyt{align-self:end;margin-right:0.023842094316613327%;margin-top:-0.0026420760545899417%;}}#comp-lwyvakyt{--brw:0px;--brd:var(--color_15);--bg:var(--color_11);--rd:0px;--shd:none;--gradient:none;--alpha-brd:0;--alpha-bg:0;--boxShadowToggleOn-shd:none;--static-spx:0.1 * var(--one-unit);--bg-gradient:none;}#comp-lwyvakyu{--l_display:unset;height:auto;min-width:0px;width:99.99424758398527%;max-width:99999px;--comp-display:unset;display:var(--l_display,var(--display,block));margin-left:0%;margin-right:0%;margin-top:0%;margin-bottom:8.093649332719743%;align-self:flex-start;order:1;position:relative;}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-lwyvakyu{min-height:0px;width:591.34375px;max-height:99999px;margin-bottom:3.434481412820763%;}}@media screen and (min-width: 320px) and (max-width: 750px){#comp-lwyvakyu{min-height:0px;width:max-content;max-height:99999px;margin-bottom:8.308091735179575%;}}#comp-lwyvakyu{--blendMode:normal;--textShadow:0px 0px 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750px){#comp-lwyvakzw{margin-bottom:9.494961983062373%;}}#comp-lwyvakzw{--blendMode:normal;--textShadow:0px 0px transparent;--textOutline:0px 0px transparent;--minFontSize:12px;--textDecoration:none;--textAlign:left;--fontFamily:madefor-display,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif;--fontSize:27.781spx;--static-spx:0.1 * var(--one-unit);}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-lwyvakzw{--minFontSize:28px;--maxFontSize:64px;--fontSize:28spx;}}@media screen and (min-width: 320px) and (max-width: 750px){#comp-lwyvakzw{--minFontSize:18px;--maxFontSize:64px;--fontSize:18spx;}}#comp-lwyval0x2{min-height:0px;--l_display:unset;height:auto;min-width:0px;width:max-content;--comp-display:unset;margin-left:0%;margin-right:50.218591808559594%;margin-top:0%;margin-bottom:0%;align-self:flex-start;order:3;position:relative;}.comp-lwyval0x2-container{box-sizing:border-box;column-gap:8px;display:var(--l_display,var(--container-display));grid-template-rows:auto;grid-template-columns:1fr max-content;--container-layout-type:grid-container-layout;--container-display:grid;}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-lwyval0x2{margin-right:0%;}.comp-lwyval0x2-container{grid-template-rows:minmax(28px,max-content);grid-template-columns:max-content max-content;}}@media screen and (min-width: 320px) and (max-width: 750px){.comp-lwyval0x2-container{grid-template-rows:minmax(28px,max-content);grid-template-columns:max-content 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750px){#comp-lwyval0y14{margin-bottom:3px;}}#comp-lwyval0y14{--brw:0px;--brd:var(--color_13);--bg:0,0,0;--rd:0px;--shd:none;--gradient:none;--alpha-brd:1;--alpha-bg:1;--boxShadowToggleOn-shd:none;--static-spx:0.1 * var(--one-unit);--bg-gradient:none;}#comp-lzzbawfp{width:15px;height:auto;--aspect-ratio:0.5333333333333333;--l_display:unset;aspect-ratio:1/var(--aspect-ratio);--comp-display:unset;display:var(--l_display,var(--display,block));align-self:center;justify-self:center;margin-left:0%;margin-right:0%;margin-top:0%;margin-bottom:0%;grid-area:1/2/2/3;position:relative;}#comp-lzzbawfp{--static-spx:1px;}#comp-lzzbawfp:not(.is-animating){transition:all 0.3s ease-in-out 0s, visibility 0s;--transition:all 0.3s ease-in-out 0s, visibility 0s;}#comp-lzzbawfp:not(.is-animating) :not(.is-animating){transition:all 0.3s ease-in-out 0s, visibility 0s;--transition:all 0.3s ease-in-out 0s, visibility 0s;}#comp-lwyval0x2.variants-lzzbhyuz #comp-lzzbawfp{opacity:1;--comp-opacity:1;transform:translateX(5px)translateY(0px)scaleX(1)scaleY(1)rotate(0deg)skewX(0deg)skewY(0deg);--comp-rotate-z:0deg;}#comp-lwyval2215{min-height:0px;--comp-display:flex;--l_display:unset;height:100%;min-width:0px;width:auto;max-width:99999px;max-height:99999px;display:var(--l_display,var(--comp-display,flex));flex-direction:column;align-self:start;justify-self:stretch;margin-left:-0.01222142674978054%;margin-right:0.01218301874615929%;margin-top:-0.002949734677504164%;margin-bottom:0%;grid-area:2/4/3/5;position:relative;}#comp-lwyval2215 .comp-lwyval2215-container{box-sizing:border-box;position:relative;padding-top:1.8vw;padding-right:1.8vw;padding-left:1.8vw;padding-bottom:1.8vw;flex-grow:1;display:var(--l_display,var(--container-display));grid-template-rows:auto;grid-template-columns:minmax(0px,1fr);--container-layout-type:grid-container-layout;--container-display:grid;}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-lwyval2215 .comp-lwyval2215-container{padding-top:4.557291666666667vw;padding-right:5.9vw;padding-left:5.9vw;padding-bottom:4.6vw;grid-template-rows:minmax(max-content,100%);}#comp-lwyval2215{align-self:stretch;margin-left:-0.016368896178919706%;margin-right:0.018782139158438668%;margin-top:-0.029306871718773882%;margin-bottom:0.02704328721861852%;grid-area:6/1/7/2;}}@media screen and (min-width: 320px) and (max-width: 750px){#comp-lwyval2215 .comp-lwyval2215-container{padding-top:5.9vw;padding-right:5.9vw;padding-left:5.9vw;padding-bottom:5.9vw;grid-template-rows:minmax(max-content,100%);}#comp-lwyval2215{align-self:stretch;margin-left:-0.010999880321302105%;margin-right:0.016587819524521492%;margin-top:-0.027367702239372745%;margin-bottom:3.5472414060134576%;grid-area:5/1/6/2;}}#comp-lwyval2215{--brw:0px;--brd:var(--color_13);--bg:255,241,234;--rd:max(0.5px, 0.015625 * (var(--scaling-factor) - var(--scrollbar-width))) max(0.5px, 0.015625 * (var(--scaling-factor) - 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(var(--scaling-factor) - var(--scrollbar-width)));}}#comp-lwyval246{min-height:0px;--comp-display:flex;--l_display:unset;height:auto;min-width:0px;width:auto;max-width:99999px;max-height:99999px;display:var(--l_display,var(--comp-display,flex));flex-direction:column;align-self:stretch;justify-self:stretch;margin-left:0%;margin-right:0%;margin-top:0%;margin-bottom:0%;grid-area:1/1/2/2;position:relative;}#comp-lwyval246 .comp-lwyval246-container{box-sizing:border-box;position:relative;row-gap:0px;column-gap:0px;flex-grow:1;display:var(--l_display,var(--container-display));grid-template-rows:minmax(max-content,100%);grid-template-columns:minmax(0px,1fr);--container-layout-type:grid-container-layout;--container-display:grid;}#comp-lwyval246{--brw:0px;--brd:var(--color_15);--bg:var(--color_11);--rd:0px;--shd:none;--gradient:none;--alpha-brd:0;--alpha-bg:0;--boxShadowToggleOn-shd:none;--static-spx:0.1 * var(--one-unit);--bg-gradient:none;}#comp-lwyval255{width:100.0000467153503%;height:auto;--l_display:unset;--comp-display:unset;align-self:center;justify-self:center;margin-left:0%;margin-right:0%;margin-top:0%;margin-bottom:0%;grid-area:1/1/2/2;position:relative;}.comp-lwyval255-container{box-sizing:border-box;display:var(--l_display,var(--container-display));flex-direction:column;--container-layout-type:flex-container-layout;--container-display:flex;}@media screen and (min-width: 320px) and (max-width: 750px){#comp-lwyval255{margin-right:0.01869317867116729%;}}#comp-lwyval255{--brw:0px;--brd:var(--color_15);--bg:var(--color_11);--rd:0px;--shd:none;--gradient:none;--alpha-brd:0;--alpha-bg:0;--boxShadowToggleOn-shd:none;--static-spx:0.1 * var(--one-unit);--bg-gradient:none;}#comp-lwyval268{--l_display:unset;height:auto;min-width:0px;width:99.98266296809986%;max-width:99999px;--comp-display:unset;display:var(--l_display,var(--display,block));margin-left:0%;margin-right:0%;margin-top:0%;margin-bottom:8.122627737226278%;align-self:flex-start;order:1;position:relative;}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-lwyval268{min-height:0px;width:591.28125px;max-height:99999px;margin-bottom:3.434481412820763%;}}@media screen and (min-width: 320px) and (max-width: 750px){#comp-lwyval268{min-height:0px;width:max-content;max-height:99999px;margin-bottom:8.308091735179575%;}}#comp-lwyval268{--blendMode:normal;--textShadow:0px 0px transparent;--textOutline:0px 0px transparent;--lineHeight:1.6em;--fontSize:7.299spx;--minFontSize:11px;--static-spx:0.1 * var(--one-unit);}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-lwyval268{--fontSize:14px;--minFontSize:11px;--maxFontSize:18px;}}@media screen and (min-width: 320px) and (max-width: 750px){#comp-lwyval268{--minFontSize:14px;--fontSize:14spx;--maxFontSize:18px;}}#comp-lwyval39{min-height:0px;--l_display:unset;height:auto;min-width:0px;width:100%;max-width:99999px;max-height:99999px;--comp-display:unset;display:var(--l_display,var(--display,block));margin-left:0%;margin-right:0%;margin-top:0%;margin-bottom:46.84983156853786%;align-self:flex-start;order:2;position:relative;}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-lwyval39{margin-bottom:8.586203532051908%;}}@media screen and (min-width: 320px) and (max-width: 750px){#comp-lwyval39{width:77.05384187426593%;margin-bottom:8.586203532051908%;}}#comp-lwyval39{--blendMode:normal;--textShadow:0px 0px transparent;--textOutline:0px 0px transparent;--minFontSize:12px;--textDecoration:none;--textAlign:left;--fontFamily:madefor-display,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif;--fontSize:27.781spx;--static-spx:0.1 * var(--one-unit);}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-lwyval39{--minFontSize:28px;--maxFontSize:64px;--fontSize:28spx;}}@media screen and (min-width: 320px) and (max-width: 750px){#comp-lwyval39{--minFontSize:18px;--maxFontSize:64px;--fontSize:18spx;}}#comp-lwyval4a10{min-height:0px;--l_display:unset;height:auto;min-width:0px;width:max-content;--comp-display:unset;margin-left:0%;margin-right:0%;margin-top:0%;margin-bottom:0%;align-self:flex-start;order:3;position:relative;}.comp-lwyval4a10-container{box-sizing:border-box;column-gap:8px;display:var(--l_display,var(--container-display));grid-template-rows:auto;grid-template-columns:1fr max-content;--container-layout-type:grid-container-layout;--container-display:grid;}#comp-lwyval4a10{--brw:0px;--brd:var(--color_15);--bg:var(--color_11);--rd:0px;--shd:none;--gradient:none;--alpha-brd:0;--alpha-bg:0;--boxShadowToggleOn-shd:none;--static-spx:0.1 * var(--one-unit);--bg-gradient:none;}#comp-lwyval4d{min-height:0px;--l_display:unset;height:1.8749999999999998vw;width:auto;--comp-display:unset;display:var(--l_display,var(--display,block));align-self:start;justify-self:stretch;margin-left:0%;margin-right:0px;margin-top:0%;margin-bottom:-0.0013363779907475718%;grid-area:1/1/2/2;position:relative;}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-lwyval4d{height:28px;}}#comp-lwyval4d{opacity:1;--comp-opacity:1;transform:translateX(0px)translateY(0px)scaleX(1)scaleY(1)rotate(0deg)skewX(0deg)skewY(0deg);--comp-rotate-z:0deg;}#comp-lwyval4c{min-height:0px;--l_display:unset;height:1px;width:auto;--comp-display:unset;align-self:end;justify-self:stretch;margin-left:0%;margin-right:0px;margin-top:0%;margin-bottom:0%;grid-area:1/1/2/2;position:relative;}.comp-lwyval4c-container{box-sizing:border-box;display:var(--l_display,var(--container-display));grid-template-rows:1fr;grid-template-columns:1fr;--container-layout-type:grid-container-layout;--container-display:grid;}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-lwyval4c{margin-bottom:3px;}}#comp-lwyval4c{--brw:0px;--brd:var(--color_13);--bg:0,0,0;--rd:0px;--shd:none;--gradient:none;--alpha-brd:1;--alpha-bg:1;--boxShadowToggleOn-shd:none;--static-spx:0.1 * var(--one-unit);--bg-gradient:none;}#comp-lzzbc7gp{width:15px;height:auto;--aspect-ratio:0.5333333333333333;--l_display:unset;aspect-ratio:1/var(--aspect-ratio);--comp-display:unset;display:var(--l_display,var(--display,block));align-self:center;justify-self:center;margin-left:0%;margin-right:0%;margin-top:0%;margin-bottom:0%;grid-area:1/2/2/3;position:relative;}#comp-lzzbc7gp{--static-spx:1px;}#comp-lzzbc7gp:not(.is-animating){transition:all 0.3s ease-in-out 0s, visibility 0s;--transition:all 0.3s ease-in-out 0s, visibility 0s;}#comp-lzzbc7gp:not(.is-animating) :not(.is-animating){transition:all 0.3s ease-in-out 0s, visibility 0s;--transition:all 0.3s ease-in-out 0s, visibility 0s;}#comp-lwyval4a10.variants-lwyval4b1 #comp-lzzbc7gp{opacity:1;--comp-opacity:1;transform:translateX(5px)translateY(0px)scaleX(1)scaleY(1)rotate(0deg)skewX(0deg)skewY(0deg);--comp-rotate-z:0deg;}#comp-lw7h5q1l{width:auto;height:auto;--l_display:none;--comp-display:unset;align-self:stretch;justify-self:stretch;grid-area:5/1/6/2;position:relative;}.comp-lw7h5q1l-container{box-sizing:border-box;display:var(--l_display,var(--container-display));grid-template-rows:1fr;grid-template-columns:1fr;--container-layout-type:grid-container-layout;--container-display:grid;}#comp-lw7h5q1l:not(.comp-lw7h5q1l-container){display:var(--l_display,var(--container-display));grid-template-rows:1fr;grid-template-columns:minmax(0, 1fr);--container-display:grid;}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-lw7h5q1l{--l_display:none;grid-area:5/1/6/2;}}@media screen and (min-width: 320px) and (max-width: 750px){#comp-lw7h5q1l{--l_display:unset;grid-area:6/1/7/2;}}#comp-lw7h5q1l{--alpha-bg:0;--bg:var(--color_11);--static-spx:1px;}#comp-lw7h5q1l_r_comp-lw3lfgwn{min-height:0px;--l_display:unset;height:auto;min-width:0px;max-width:99999px;max-height:99999px;--comp-display:unset;position:relative;}.comp-lw7h5q1l_r_comp-lw3lfgwn-container{box-sizing:border-box;display:var(--l_display,var(--container-display));grid-template-rows:minmax(max(0.5px, 0.3906256 * (var(--scaling-factor) - var(--scrollbar-width))),auto);grid-template-columns:minmax(0px,1fr);--container-layout-type:grid-container-layout;--container-display:grid;}@media screen and (min-width: 320px) and (max-width: 750px){.comp-lw7h5q1l_r_comp-lw3lfgwn-container{padding-top:0vw;padding-right:5.6vw;padding-left:5.6vw;padding-bottom:0vw;grid-template-rows:minmax(max(0.5px, 0.1891892 * (var(--scaling-factor) - var(--scrollbar-width))),auto);}}#comp-lw7h5q1l_r_comp-lw3lfgwn{--bg:var(--color_11);--alpha-bg:0;--static-spx:1px;}#comp-lw7h5q1l_r_comp-lw3lgw5w{min-height:70px;--l_display:none;height:70px;min-width:0px;width:280px;max-width:99999px;max-height:99999px;--comp-display:unset;display:var(--l_display,var(--display,block));align-self:start;justify-self:center;margin-left:1.0256410256410255%;margin-right:0%;margin-top:11.26602564102564%;margin-bottom:0%;grid-area:1/1/2/2;position:relative;}@media screen and (min-width: 320px) and (max-width: 750px){#comp-lw7h5q1l_r_comp-lw3lgw5w{min-height:42px;--l_display:unset;height:42px;width:100%;margin-left:0%;margin-right:0.0006087131195967731%;margin-top:0%;}}#comp-lw7h5q1l_r_comp-lw3lgw5w{--brwe:1px;--brde:255,88,88;--alpha-brde:1;--bge:var(--color_8);--alpha-bge:1;--rd:0px;--shd:none;--fnt:normal normal normal 16px/1.6em madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif;--bg:255,255,255;--alpha-bg:1;--txt:0,0,0;--alpha-txt:1;--brw:1px;--brd:0,0,0;--alpha-brd:1;--txt2:92,92,92;--alpha-txt2:1;--txt_placeholder:157,157,157;--alpha-txt_placeholder:1;--brwh:1px;--brdh:4,90,255;--alpha-brdh:1;--bgh:255,255,255;--alpha-bgh:1;--brwf:1px;--brdf:4,90,255;--alpha-brdf:1;--bgf:var(--color_8);--alpha-bgf:1;--brdd:204,204,204;--alpha-brdd:1;--txtd:204,204,204;--alpha-txtd:1;--bgd:255,255,255;--arrowColor:0,0,0;--alpha-arrowColor:1;--fntlbl:normal normal normal 14px/1.6em madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif;--txtlbl:0,0,0;--alpha-txtlbl:1;--txtlblrq:0,0,0;--alpha-txtlblrq:1;--dropdownListBoxShadow:none;--dropdownListStrokeWidth:1px;--dropdownListFont:normal normal normal 16px/1.6em madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif;--dropdownListBorderRadius:0px;--dropdownListTextColor:0,0,0;--alpha-dropdownListTextColor:1;--dropdownListBackgroundColor:255,255,255;--alpha-dropdownListBackgroundColor:1;--dropdownListStrokeColor:0,0,0;--alpha-dropdownListStrokeColor:1;--dropdownListHoverBackgroundColor:225,225,225;--alpha-dropdownListHoverBackgroundColor:1;--dropdownListHoverTextColor:0,0,0;--alpha-dropdownListHoverTextColor:1;--errorTextColor:255,64,64;--alpha-errorTextColor:1;--errorTextFont:var(--font_8);--alpha-bgd:1;--boxShadowToggleOn-dropdownListBoxShadow:none;--boxShadowToggleOn-shd:none;--bg2:170,170,170;--alpha-bg2:1;--static-spx:0.1 * var(--one-unit);}#listModal_comp-lw7h5q1l_r_comp-lw3lgw5w{--brwe:1px;--brde:255,88,88;--alpha-brde:1;--bge:var(--color_8);--alpha-bge:1;--rd:0px;--shd:none;--fnt:normal normal normal 16px/1.6em madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif;--bg:255,255,255;--alpha-bg:1;--txt:0,0,0;--alpha-txt:1;--brw:1px;--brd:0,0,0;--alpha-brd:1;--txt2:92,92,92;--alpha-txt2:1;--txt_placeholder:157,157,157;--alpha-txt_placeholder:1;--brwh:1px;--brdh:4,90,255;--alpha-brdh:1;--bgh:255,255,255;--alpha-bgh:1;--brwf:1px;--brdf:4,90,255;--alpha-brdf:1;--bgf:var(--color_8);--alpha-bgf:1;--brdd:204,204,204;--alpha-brdd:1;--txtd:204,204,204;--alpha-txtd:1;--bgd:255,255,255;--arrowColor:0,0,0;--alpha-arrowColor:1;--fntlbl:normal normal normal 14px/1.6em madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif;--txtlbl:0,0,0;--alpha-txtlbl:1;--txtlblrq:0,0,0;--alpha-txtlblrq:1;--dropdownListBoxShadow:none;--dropdownListStrokeWidth:1px;--dropdownListFont:normal normal normal 16px/1.6em madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif;--dropdownListBorderRadius:0px;--dropdownListTextColor:0,0,0;--alpha-dropdownListTextColor:1;--dropdownListBackgroundColor:255,255,255;--alpha-dropdownListBackgroundColor:1;--dropdownListStrokeColor:0,0,0;--alpha-dropdownListStrokeColor:1;--dropdownListHoverBackgroundColor:225,225,225;--alpha-dropdownListHoverBackgroundColor:1;--dropdownListHoverTextColor:0,0,0;--alpha-dropdownListHoverTextColor:1;--errorTextColor:255,64,64;--alpha-errorTextColor:1;--errorTextFont:var(--font_8);--alpha-bgd:1;--boxShadowToggleOn-dropdownListBoxShadow:none;--boxShadowToggleOn-shd:none;--bg2:170,170,170;--alpha-bg2:1;--static-spx:0.1 * var(--one-unit);}@media screen and (min-width: 320px) and (max-width: 750px){#comp-lw7h5q1l_r_comp-lw3lgw5w{--rd:20px 20px 20px 20px;--txt:var(--color_15);--txt_placeholder:var(--color_15);--dropdownListBoxShadow:0.00px 1.00px 16px 0px rgba(0,0,0,0.08);--dropdownListStrokeWidth:0px;--dropdownListBorderRadius:20px 20px 20px 20px;--inputAlign:inherit;--align:center;--dropdownAlign:start;--errorAlign:inherit;--labelAlign:inherit;}#listModal_comp-lw7h5q1l_r_comp-lw3lgw5w{--rd:20px 20px 20px 20px;--txt:var(--color_15);--txt_placeholder:var(--color_15);--dropdownListBoxShadow:0.00px 1.00px 16px 0px rgba(0,0,0,0.08);--dropdownListStrokeWidth:0px;--dropdownListBorderRadius:20px 20px 20px 20px;--inputAlign:inherit;--align:center;--dropdownAlign:start;--errorAlign:inherit;--labelAlign:inherit;}}#comp-ltzhrixy{min-height:0px;--l_display:unset;height:auto;min-width:0px;max-width:99999px;max-height:99999px;--comp-display:unset;align-self:stretch;justify-self:stretch;margin-left:0px;margin-right:0px;margin-top:0px;margin-bottom:0px;grid-area:6/1/7/2;position:relative;}.comp-ltzhrixy-container{box-sizing:border-box;display:var(--l_display,var(--container-display));grid-template-rows:minmax(max(0.5px, 0.1655186 * (var(--scaling-factor) - var(--scrollbar-width))),auto);grid-template-columns:minmax(0px,1fr);--container-layout-type:grid-container-layout;--container-display:grid;}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-ltzhrixy{grid-area:6/1/7/2;}}@media screen and (min-width: 320px) and (max-width: 750px){#comp-ltzhrixy{grid-area:5/1/6/2;}}#comp-ltzhrixy{--bg:var(--color_11);--alpha-bg:0;--static-spx:1px;}#comp-ltzhriye3{min-height:0px;--comp-display:flex;--l_display:unset;height:auto;min-width:0px;width:auto;max-width:99999px;max-height:99999px;display:var(--l_display,var(--comp-display,flex));flex-direction:column;align-self:stretch;justify-self:stretch;margin-left:0%;margin-right:0%;margin-top:0%;margin-bottom:0%;grid-area:1/1/2/2;position:relative;}#comp-ltzhriye3 .comp-ltzhriye3-container{box-sizing:border-box;position:relative;padding-top:4.166666666666667vw;padding-right:4.7vw;padding-left:4.7vw;padding-bottom:3.6458333333333335vw;row-gap:28px;flex-grow:1;display:var(--l_display,var(--container-display));grid-template-rows:minmax(max-content,50%) minmax(max-content,50%);grid-template-columns:minmax(0px,1fr);--container-layout-type:grid-container-layout;--container-display:grid;}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-ltzhriye3 .comp-ltzhriye3-container{padding-top:9.114583333333334vw;padding-right:5.6vw;padding-left:5.6vw;padding-bottom:5.859375vw;row-gap:19px;grid-template-rows:minmax(max-content,50%) minmax(max-content,50%);}}@media screen and (min-width: 320px) and (max-width: 750px){#comp-ltzhriye3 .comp-ltzhriye3-container{padding-top:12.5vw;padding-right:5.6vw;padding-left:5.6vw;padding-bottom:40px;row-gap:15px;grid-template-rows:auto auto;}}#comp-ltzhriye3{--brw:0px;--brd:var(--color_13);--bg:var(--color_11);--rd:0px;--shd:none;--gradient:none;--alpha-brd:1;--alpha-bg:0;--boxShadowToggleOn-shd:none;--static-spx:0.1 * var(--one-unit);--bg-gradient:none;}#comp-ltzhriyf6{--l_display:unset;height:auto;min-width:0px;width:100%;max-width:99999px;--comp-display:unset;display:var(--l_display,var(--display,block));align-self:start;justify-self:start;margin-left:0%;margin-right:0%;margin-top:0%;margin-bottom:0%;grid-area:1/1/2/2;position:relative;}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-ltzhriyf6{margin-bottom:2.4739583333333335vw;}}#comp-ltzhriyf6{--blendMode:normal;--textShadow:0px 0px transparent;--textOutline:0px 0px transparent;--textDecoration:none;--textAlign:left;--static-spx:0.1 * var(--one-unit);}@media screen and (min-width: 320px) and (max-width: 750px){#comp-ltzhriyf6{--minFontSize:24px;--maxFontSize:64px;--fontSize:24spx;}}#comp-ltzhriyg5{--l_display:unset;height:auto;min-width:0px;width:36.40551703918322%;max-width:99999px;--comp-display:unset;display:var(--l_display,var(--display,block));align-self:start;justify-self:start;margin-left:-0.00029296874999973355vw;margin-right:0%;margin-top:0.004491181475349521%;margin-bottom:0%;grid-area:2/1/3/2;position:relative;}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-ltzhriyg5{min-height:0px;width:68.0787206744868%;max-height:99999px;margin-left:-0.0017903645833335553vw;margin-top:0.005612192975616002%;}}@media screen and (min-width: 320px) and (max-width: 750px){#comp-ltzhriyg5{width:100%;}}#comp-ltzhriyg5{--blendMode:normal;--textShadow:0px 0px transparent;--textOutline:0px 0px transparent;--static-spx:0.1 * var(--one-unit);}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-ltzhriyg5{--fontSize:16spx;--minFontSize:16px;--maxFontSize:18px;}}@media screen and (min-width: 320px) and (max-width: 750px){#comp-ltzhriyg5{--fontSize:16spx;--minFontSize:16px;--maxFontSize:18px;}}#comp-lugr66oe{width:auto;height:auto;--l_display:unset;--comp-display:unset;align-self:stretch;justify-self:stretch;margin-left:0px;margin-right:0px;margin-top:0px;margin-bottom:0px;grid-area:7/1/8/2;position:relative;}.comp-lugr66oe-container{box-sizing:border-box;display:var(--l_display,var(--container-display));grid-template-rows:1fr;grid-template-columns:1fr;--container-layout-type:grid-container-layout;--container-display:grid;}#comp-lugr66oe:not(.comp-lugr66oe-container){display:var(--l_display,var(--container-display));grid-template-rows:1fr;grid-template-columns:minmax(0, 1fr);--container-display:grid;}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-lugr66oe{--l_display:unset;}}@media screen and (min-width: 320px) and (max-width: 750px){#comp-lugr66oe{--l_display:none;}}#comp-lugr66oe{--alpha-bg:0;--bg:var(--color_11);--static-spx:1px;}#comp-lugr66oe_r_comp-ltzi0eol{min-height:0px;--comp-display:flex;--l_display:unset;height:auto;min-width:0px;max-width:99999px;max-height:99999px;display:var(--l_display,var(--comp-display,flex));flex-direction:column;position:relative;}#comp-lugr66oe_r_comp-ltzi0eol .comp-lugr66oe_r_comp-ltzi0eol-container{box-sizing:border-box;position:relative;padding-top:0%;padding-right:4.7vw;padding-left:4.7vw;padding-bottom:2.7vw;flex-grow:1;display:var(--l_display,var(--container-display));grid-template-rows:max-content;grid-template-columns:minmax(0px,1fr);--container-layout-type:grid-container-layout;--container-display:grid;}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-lugr66oe_r_comp-ltzi0eol .comp-lugr66oe_r_comp-ltzi0eol-container{padding-right:5.6vw;padding-left:5.6vw;padding-bottom:0%;grid-template-rows:minmax(max(0.5px, 0.0552005 * (var(--scaling-factor) - 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var(--one-unit);}#comp-ltzojf4z{min-height:0px;--comp-display:flex;--l_display:unset;height:100%;min-width:0px;width:100%;max-width:99999px;max-height:99999px;display:var(--l_display,var(--comp-display,flex));flex-direction:column;align-self:center;justify-self:center;margin-left:0%;margin-right:0%;margin-top:0%;margin-bottom:0%;grid-area:3/2/4/3;position:relative;}#comp-ltzojf4z .comp-ltzojf4z-container{box-sizing:border-box;position:relative;padding-top:0vw;padding-right:0%;padding-left:0vw;padding-bottom:0%;flex-grow:1;display:var(--l_display,var(--container-display));grid-template-rows:auto;grid-template-columns:auto;--container-layout-type:grid-container-layout;--container-display:grid;}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-ltzojf4z{align-self:center;justify-self:center;margin-top:0%;grid-area:5/1/6/2;}#comp-ltzojf4z 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var(--one-unit);--bg-gradient:none;}#comp-lu5bwwe5{min-height:0px;--l_display:unset;height:auto;min-width:0px;width:100%;max-width:99999px;max-height:99999px;--comp-display:unset;align-self:start;justify-self:start;margin-left:0%;margin-right:0%;margin-top:0%;margin-bottom:0%;grid-area:1/1/2/2;position:relative;}#comp-lu5bwwe5 .comp-lu5bwwe5-overflow-wrapper{position:relative;display:grid;grid-template-rows:1fr;grid-template-columns:minmax(0, 1fr);overflow-x:visible;overflow-y:visible;}#comp-lu5bwwe5 .comp-lu5bwwe5-container{box-sizing:border-box;position:relative;row-gap:max(0.5px, 0.006251 * (var(--scaling-factor) - var(--scrollbar-width)));column-gap:max(0.5px, 0.0234375 * (var(--scaling-factor) - 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var(--one-unit);--bg-gradient:none;}#comp-lwd7rnup{min-height:0px;--l_display:unset;height:auto;min-width:0px;width:98.22389281258228%;max-width:99999px;max-height:99999px;--comp-display:unset;align-self:start;justify-self:start;margin-top:4.7%;margin-left:-0.0005365666601804972%;margin-bottom:0%;margin-right:0%;grid-area:1/1/2/2;position:relative;}.comp-lwd7rnup-container{box-sizing:border-box;row-gap:0px;column-gap:0px;display:var(--l_display,var(--container-display));grid-template-rows:minmax(max(0.5px, 0.0753823 * (var(--scaling-factor) - var(--scrollbar-width))),auto);grid-template-columns:1fr 1fr;--container-layout-type:grid-container-layout;--container-display:grid;}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-lwd7rnup{width:93.37361653645833%;margin-top:0vw;margin-left:5.5984375vw;}.comp-lwd7rnup-container{row-gap:max(0.5px, 0.026042 * (var(--scaling-factor) - var(--scrollbar-width)));grid-template-rows:max-content 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var(--one-unit);--bg-gradient:none;}#comp-lu5ivava2{width:15px;height:auto;--aspect-ratio:0.8;--l_display:unset;aspect-ratio:1/var(--aspect-ratio);--comp-display:unset;display:var(--l_display,var(--display,block));align-self:end;justify-self:start;margin-left:0%;margin-right:0%;margin-top:0px;margin-bottom:55%;grid-area:1/2/2/3;position:relative;}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-lu5ivava2{width:12px;--aspect-ratio:0.625;align-self:center;margin-bottom:0%;}}@media screen and (min-width: 320px) and (max-width: 750px){#comp-lu5ivava2{align-self:center;margin-bottom:0%;}}#comp-lu5ivava2{--static-spx:0.1 * var(--one-unit);}#comp-lu5ivava2:not(.is-animating){transition:all 0.3s ease-in-out 0s, visibility 0s;--transition:all 0.3s ease-in-out 0s, visibility 0s;}#comp-lu5ivava2:not(.is-animating) :not(.is-animating){transition:all 0.3s ease-in-out 0s, visibility 0s;--transition:all 0.3s ease-in-out 0s, visibility 0s;}#comp-lu5ivav48.variants-lu5ivav51 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var(--one-unit);}#comp-lu5j8cnj{min-height:0px;--l_display:unset;height:auto;min-width:0px;max-width:99999px;max-height:99999px;--comp-display:unset;align-self:stretch;justify-self:stretch;grid-area:18/1/19/2;position:relative;}.comp-lu5j8cnj-container{box-sizing:border-box;display:var(--l_display,var(--container-display));grid-template-rows:minmax(max(0.5px, 0.3906257 * (var(--scaling-factor) - var(--scrollbar-width))),auto);grid-template-columns:minmax(0px,1fr);--container-layout-type:grid-container-layout;--container-display:grid;}#comp-lu5j8cnj{--bg:var(--color_11);--alpha-bg:0;--static-spx:1px;}#comp-lu5jhhda{min-height:0px;--comp-display:flex;--l_display:unset;height:auto;min-width:0px;width:auto;max-width:99999px;max-height:99999px;display:var(--l_display,var(--comp-display,flex));flex-direction:column;align-self:stretch;justify-self:stretch;margin-left:0vw;margin-right:0vw;margin-top:0%;margin-bottom:0%;grid-area:1/1/2/2;position:relative;}#comp-lu5jhhda 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var(--one-unit);--bg-gradient:none;}#comp-kd5px9q0_r_comp-lufnhttl{min-height:0px;--l_display:unset;height:auto;min-width:150px;width:100%;max-width:99999px;max-height:99999px;--comp-display:unset;align-self:start;justify-self:start;margin-left:0%;margin-right:0%;margin-top:0%;margin-bottom:0%;grid-area:1/1/2/2;position:relative;}.comp-kd5px9q0_r_comp-lufnhttl-container{box-sizing:border-box;row-gap:0px;column-gap:0px;display:var(--l_display,var(--container-display));grid-template-rows:minmax(max(0.5px, 0.021875 * (var(--scaling-factor) - var(--scrollbar-width))),auto);grid-template-columns:minmax(0px,338.5fr);--container-layout-type:grid-container-layout;--container-display:grid;}@media screen and (min-width: 320px) and (max-width: 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var(--one-unit);--bg-gradient:none;}#comp-kd5px9q0_r_comp-lufnhttp2{min-height:42px;--l_display:unset;height:auto;min-width:0px;width:105.31757754800591%;max-width:99999px;--comp-display:unset;align-self:center;justify-self:end;margin-left:0%;margin-right:0%;margin-top:0%;margin-bottom:0%;grid-area:1/1/2/2;position:relative;}.comp-kd5px9q0_r_comp-lufnhttp2-container{box-sizing:border-box;display:var(--l_display,var(--container-display));grid-template-rows:1fr;grid-template-columns:1fr;--container-layout-type:grid-container-layout;--container-display:grid;}#comp-kd5px9q0_r_comp-lufnhttp2:not(.comp-kd5px9q0_r_comp-lufnhttp2-container){display:var(--l_display,var(--container-display));grid-template-rows:1fr;grid-template-columns:minmax(0, 1fr);--container-display:grid;}@media screen and (min-width: 320px) and (max-width: 1000px){#comp-kd5px9q0_r_comp-lufnhttp2{width:100%;}}#comp-kd5px9q0_r_comp-lufnhttp2{--static-spx:0.1 * 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--nextButtonBackgroundColorHover-rgb: 57,16,237; --nextButtonBackgroundColorHover-opacity: 0.7; --nextButtonBorderColorHover: 255,255,255,0; --nextButtonBorderColorHover-rgb: 255,255,255; --nextButtonBorderColorHover-opacity: 0; --previousButtonColor: 0,0,0; --previousButtonColor-rgb: 0,0,0; --previousButtonColor-opacity: 1; --previousButtonBackgroundColor: 57,16,237,0; --previousButtonBackgroundColor-rgb: 57,16,237; --previousButtonBackgroundColor-opacity: 0; --previousButtonBorderColor: 0,0,0; --previousButtonBorderColor-rgb: 0,0,0; --previousButtonBorderColor-opacity: 1; --previousButtonColorHover: 255,255,255; --previousButtonColorHover-rgb: 255,255,255; --previousButtonColorHover-opacity: 1; --previousButtonBackgroundColorHover: 57,16,237,0.7; --previousButtonBackgroundColorHover-rgb: 57,16,237; --previousButtonBackgroundColorHover-opacity: 0.7; --previousButtonBorderColorHover: 255,255,255,0; --previousButtonBorderColorHover-rgb: 255,255,255; --previousButtonBorderColorHover-opacity: 0; --headerOneColor: 0,0,0; --headerOneColor-rgb: 0,0,0; --headerOneColor-opacity: 1; --headerTwoColor: 0,0,0; --headerTwoColor-rgb: 0,0,0; --headerTwoColor-opacity: 1; --paragraphColor: 0,0,0; --paragraphColor-rgb: 0,0,0; --paragraphColor-opacity: 1; --inputBackgroundColorHover: 255,255,255,0; --inputBackgroundColorHover-rgb: 255,255,255; --inputBackgroundColorHover-opacity: 0; --inputBorderColorHover: 0,0,0; --inputBorderColorHover-rgb: 0,0,0; --inputBorderColorHover-opacity: 1; --inputLabelColor: 0,0,0; --inputLabelColor-rgb: 0,0,0; --inputLabelColor-opacity: 1; --inputValueColor: 0,0,0; --inputValueColor-rgb: 0,0,0; --inputValueColor-opacity: 1; --inputNoteColor: 110,110,110; --inputNoteColor-rgb: 110,110,110; --inputNoteColor-opacity: 1; --inputSelectionColor: 57,16,237; --inputSelectionColor-rgb: 57,16,237; --inputSelectionColor-opacity: 1; --linkColor: 57,16,237; --linkColor-rgb: 57,16,237; --linkColor-opacity: 1; --inputErrorColor: 223,49,49; --inputErrorColor-rgb: 223,49,49; --inputErrorColor-opacity: 1; --inputValueFont: normal normal normal 16px/20px madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --inputValueFont-style: normal; --inputValueFont-variant: normal; --inputValueFont-weight: normal; --inputValueFont-size: 16px; --inputValueFont-line-height: 20px; --inputValueFont-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --inputValueFont-text-decoration: none; --submitButtonFont: normal normal normal 18px/22px madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --submitButtonFont-style: normal; --submitButtonFont-variant: normal; --submitButtonFont-weight: normal; --submitButtonFont-size: 18px; --submitButtonFont-line-height: 22px; --submitButtonFont-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --submitButtonFont-text-decoration: none; --paragraphFont: normal normal normal 14px/17px madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --paragraphFont-style: normal; --paragraphFont-variant: normal; --paragraphFont-weight: normal; --paragraphFont-size: 14px; --paragraphFont-line-height: 17px; --paragraphFont-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --paragraphFont-text-decoration: none; --inputNoteFont: normal normal normal 20px/25px madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --inputNoteFont-style: normal; --inputNoteFont-variant: normal; --inputNoteFont-weight: normal; --inputNoteFont-size: 20px; --inputNoteFont-line-height: 25px; --inputNoteFont-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --inputNoteFont-text-decoration: none; --headerTwoFont: normal normal normal 14px/17px madefor-display-bold,helveticaneuew01-65medi,helveticaneuew02-65medi,helveticaneuew10-65medi,sans-serif; --headerTwoFont-style: normal; --headerTwoFont-variant: normal; --headerTwoFont-weight: normal; --headerTwoFont-size: 14px; --headerTwoFont-line-height: 17px; --headerTwoFont-family: madefor-display-bold,helveticaneuew01-65medi,helveticaneuew02-65medi,helveticaneuew10-65medi,sans-serif; --headerTwoFont-text-decoration: none; --headerOneFont: normal normal normal 14px/17px madefor-display-bold,helveticaneuew01-65medi,helveticaneuew02-65medi,helveticaneuew10-65medi,sans-serif; --headerOneFont-style: normal; --headerOneFont-variant: normal; --headerOneFont-weight: normal; --headerOneFont-size: 14px; --headerOneFont-line-height: 17px; --headerOneFont-family: madefor-display-bold,helveticaneuew01-65medi,helveticaneuew02-65medi,helveticaneuew10-65medi,sans-serif; --headerOneFont-text-decoration: none; --nextButtonFont-style: normal; --nextButtonFont-variant: normal; --nextButtonFont-weight: normal; --nextButtonFont-size: 16px; --nextButtonFont-line-height: 1.4em; --nextButtonFont-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --nextButtonFont-text-decoration: none; --previousButtonFont-style: normal; --previousButtonFont-variant: normal; --previousButtonFont-weight: normal; --previousButtonFont-size: 16px; --previousButtonFont-line-height: 1.4em; --previousButtonFont-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --previousButtonFont-text-decoration: none; --inputLabelFont-style: normal; --inputLabelFont-variant: normal; --inputLabelFont-weight: normal; --inputLabelFont-size: 14px; --inputLabelFont-line-height: 1.4em; --inputLabelFont-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --inputLabelFont-text-decoration: none; --wix-color-1: 255,255,255; --wix-color-2: 228,228,228; --wix-color-3: 164,164,164; --wix-color-4: 110,110,110; --wix-color-5: 0,0,0; --wix-color-6: 237,245,255; --wix-color-7: 207,229,255; --wix-color-8: 57,16,237; --wix-color-9: 15,71,156; --wix-color-10: 7,35,78; --wix-color-11: 186,172,249; --wix-color-12: 151,130,243; --wix-color-13: 57,16,237; --wix-color-14: 38,11,158; --wix-color-15: 19,5,79; --wix-color-16: 242,234,231; --wix-color-17: 229,206,192; --wix-color-18: 169,128,111; --wix-color-19: 139,97,79; --wix-color-20: 99,60,43; --wix-color-21: 255,233,223; --wix-color-22: 255,191,161; --wix-color-23: 250,133,79; --wix-color-24: 234,96,32; --wix-color-25: 201,64,1; --wix-color-26: 255,255,255; --wix-color-27: 0,0,0; --wix-color-28: 227,227,227; --wix-color-29: 151,151,151; --wix-color-30: 79,79,79; --wix-color-31: 56,74,211; --wix-color-32: 0,0,0; --wix-color-33: 151,151,151; --wix-color-34: 255,255,255; --wix-color-35: 0,0,0; --wix-color-36: 0,0,0; --wix-color-37: 79,79,79; --wix-color-38: 56,74,211; --wix-color-39: 56,74,211; --wix-color-40: 255,255,255; --wix-color-41: 255,255,255; --wix-color-42: 56,74,211; --wix-color-43: 56,74,211; --wix-color-44: 151,151,151; --wix-color-45: 151,151,151; --wix-color-46: 255,255,255; --wix-color-47: 255,255,255; --wix-color-48: 56,74,211; --wix-color-49: 56,74,211; --wix-color-50: 56,74,211; --wix-color-51: 56,74,211; --wix-color-52: 255,255,255; --wix-color-53: 255,255,255; --wix-color-54: 151,151,151; --wix-color-55: 151,151,151; --wix-font-Title: normal normal normal 98px/1.2em madefor-display,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --wix-font-Title-style: normal; --wix-font-Title-variant: normal; --wix-font-Title-weight: normal; --wix-font-Title-size: 98px; --wix-font-Title-line-height: 1.2em; --wix-font-Title-family: madefor-display,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --wix-font-Title-text-decoration: none; --wix-font-Menu: normal normal normal 16px/1.4em din-next-w01-light,sans-serif; --wix-font-Menu-style: normal; --wix-font-Menu-variant: normal; --wix-font-Menu-weight: normal; --wix-font-Menu-size: 16px; --wix-font-Menu-line-height: 1.4em; --wix-font-Menu-family: din-next-w01-light,sans-serif; --wix-font-Menu-text-decoration: none; --wix-font-Page-title: normal normal normal 64px/1.2em madefor-display,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --wix-font-Page-title-style: normal; --wix-font-Page-title-variant: normal; --wix-font-Page-title-weight: normal; --wix-font-Page-title-size: 64px; --wix-font-Page-title-line-height: 1.2em; --wix-font-Page-title-family: madefor-display,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --wix-font-Page-title-text-decoration: none; --wix-font-Heading-XL: normal normal normal 24px/1.3em madefor-display,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --wix-font-Heading-XL-style: normal; --wix-font-Heading-XL-variant: normal; --wix-font-Heading-XL-weight: normal; --wix-font-Heading-XL-size: 24px; --wix-font-Heading-XL-line-height: 1.3em; --wix-font-Heading-XL-family: madefor-display,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --wix-font-Heading-XL-text-decoration: none; --wix-font-Heading-L: normal normal normal 43px/1.3em madefor-display,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --wix-font-Heading-L-style: normal; --wix-font-Heading-L-variant: normal; --wix-font-Heading-L-weight: normal; --wix-font-Heading-L-size: 43px; --wix-font-Heading-L-line-height: 1.3em; --wix-font-Heading-L-family: madefor-display,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --wix-font-Heading-L-text-decoration: none; --wix-font-Heading-M: normal normal normal 36px/1.3em madefor-display,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --wix-font-Heading-M-style: normal; --wix-font-Heading-M-variant: normal; --wix-font-Heading-M-weight: normal; --wix-font-Heading-M-size: 36px; --wix-font-Heading-M-line-height: 1.3em; --wix-font-Heading-M-family: madefor-display,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --wix-font-Heading-M-text-decoration: none; --wix-font-Heading-S: normal normal normal 28px/1.4em madefor-display,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --wix-font-Heading-S-style: normal; --wix-font-Heading-S-variant: normal; --wix-font-Heading-S-weight: normal; --wix-font-Heading-S-size: 28px; --wix-font-Heading-S-line-height: 1.4em; --wix-font-Heading-S-family: madefor-display,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --wix-font-Heading-S-text-decoration: none; --wix-font-Body-L: normal normal normal 20px/1.4em madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --wix-font-Body-L-style: normal; --wix-font-Body-L-variant: normal; --wix-font-Body-L-weight: normal; --wix-font-Body-L-size: 20px; --wix-font-Body-L-line-height: 1.4em; --wix-font-Body-L-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --wix-font-Body-L-text-decoration: none; --wix-font-Body-M: normal normal normal 22px/1.6em madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --wix-font-Body-M-style: normal; --wix-font-Body-M-variant: normal; --wix-font-Body-M-weight: normal; --wix-font-Body-M-size: 22px; --wix-font-Body-M-line-height: 1.6em; --wix-font-Body-M-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --wix-font-Body-M-text-decoration: none; --wix-font-Body-S: normal normal normal 14px/1.4em madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --wix-font-Body-S-style: normal; --wix-font-Body-S-variant: normal; --wix-font-Body-S-weight: normal; --wix-font-Body-S-size: 14px; --wix-font-Body-S-line-height: 1.4em; --wix-font-Body-S-family: madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --wix-font-Body-S-text-decoration: none; --wix-font-Body-XS: normal normal normal 12px/1.4em din-next-w01-light,sans-serif; --wix-font-Body-XS-style: normal; --wix-font-Body-XS-variant: normal; --wix-font-Body-XS-weight: normal; --wix-font-Body-XS-size: 12px; --wix-font-Body-XS-line-height: 1.4em; --wix-font-Body-XS-family: din-next-w01-light,sans-serif; --wix-font-Body-XS-text-decoration: none; --wix-font-LIGHT: normal normal normal 12px/1.4em HelveticaNeueW01-45Ligh; --wix-font-LIGHT-style: normal; --wix-font-LIGHT-variant: normal; --wix-font-LIGHT-weight: normal; --wix-font-LIGHT-size: 12px; --wix-font-LIGHT-line-height: 1.4em; --wix-font-LIGHT-family: HelveticaNeueW01-45Ligh; --wix-font-LIGHT-text-decoration: none; --wix-font-MEDIUM: normal normal normal 12px/1.4em HelveticaNeueW01-55Roma; --wix-font-MEDIUM-style: normal; --wix-font-MEDIUM-variant: normal; --wix-font-MEDIUM-weight: normal; --wix-font-MEDIUM-size: 12px; --wix-font-MEDIUM-line-height: 1.4em; --wix-font-MEDIUM-family: HelveticaNeueW01-55Roma; --wix-font-MEDIUM-text-decoration: none; --wix-font-STRONG: normal normal normal 12px/1.4em HelveticaNeueW01-65Medi; --wix-font-STRONG-style: normal; --wix-font-STRONG-variant: normal; --wix-font-STRONG-weight: normal; --wix-font-STRONG-size: 12px; --wix-font-STRONG-line-height: 1.4em; --wix-font-STRONG-family: HelveticaNeueW01-65Medi; --wix-font-STRONG-text-decoration: none; } @media screen and (min-width: 320px) and (max-width: 750px){.comp-lufc9444_r_comp-lufc8vg1 { --wix-direction: ltr; --inputBorderWidth: 1; --horizontalPadding: 0; --submitButtonStyle: 1; --submitButtonBorderWidth: 1; --submitButtonBorderRadius: 100; --inputBorderStyle: 2; --verticalPadding: 24; --rowSpacing: 24; --columnSpacing: 24; --borderWidth: 0; --borderRadius: 0; --shadowAngle: 135; --shadowDistance: 0; --shadowSize: 0; --shadowBlur: 25; --buttonsStyle: 2; --buttonsBorderWidth: 0; --buttonsBorderRadius: 0; --nextButtonStyle: 2; --nextButtonBorderWidth: 0; --nextButtonBorderRadius: 0; --previousButtonStyle: 2; --previousButtonBorderWidth: 1; --previousButtonBorderRadius: 0; --inputBorderRadius: 0; --nextButtonFont: normal normal normal 16px/1.4em madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --previousButtonFont: normal normal normal 16px/1.4em madefor-text,helveticaneuew01-45ligh,helveticaneuew02-45ligh,helveticaneuew10-45ligh,sans-serif; --submitButtonBorderColor: 0,0,0; --submitButtonBorderColor-rgb: 0,0,0; --submitButtonBorderColor-opacity: 1; --submitButtonColor: 255,255,255; --submitButtonColor-rgb: 255,255,255; --submitButtonColor-opacity: 1; --inputPlaceholderColor: 0,0,0; --inputPlaceholderColor-rgb: 0,0,0; --inputPlaceholderColor-opacity: 1; --formBackground: 255,255,255,0.01; --formBackground-rgb: 255,255,255; --formBackground-opacity: 0.01; --submitButtonColorHover: 0,0,0; --submitButtonColorHover-rgb: 0,0,0; --submitButtonColorHover-opacity: 1; --inputBackgroundColor: 255,255,255,0; --inputBackgroundColor-rgb: 255,255,255; --inputBackgroundColor-opacity: 0; --submitButtonBorderColorHover: 0,0,0; --submitButtonBorderColorHover-rgb: 0,0,0; --submitButtonBorderColorHover-opacity: 1; --submitButtonBackgroundColor: 0,0,0; --submitButtonBackgroundColor-rgb: 0,0,0; --submitButtonBackgroundColor-opacity: 1; --inputBorderColor: 0,0,0; --inputBorderColor-rgb: 0,0,0; --inputBorderColor-opacity: 1; --submitButtonBackgroundColorHover: 255,255,255,0.01; --submitButtonBackgroundColorHover-rgb: 255,255,255; --submitButtonBackgroundColorHover-opacity: 0.01; --borderColor: 0,0,0,0; --borderColor-rgb: 0,0,0; --borderColor-opacity: 0; --shadowColor: 0,0,0,0.15; --shadowColor-rgb: 0,0,0; --shadowColor-opacity: 0.15; --buttonsColor: 255,255,255; --buttonsColor-rgb: 255,255,255; --buttonsColor-opacity: 1; --buttonsBackgroundColor: 57,16,237; --buttonsBackgroundColor-rgb: 57,16,237; --buttonsBackgroundColor-opacity: 1; --buttonsBorderColor: 255,255,255,0; --buttonsBorderColor-rgb: 255,255,255; --buttonsBorderColor-opacity: 0; --buttonsColorHover: 255,255,255; --buttonsColorHover-rgb: 255,255,255; --buttonsColorHover-opacity: 1; --buttonsBackgroundColorHover: 57,16,237,0.7; --buttonsBackgroundColorHover-rgb: 57,16,237; --buttonsBackgroundColorHover-opacity: 0.7; --nextButtonColor: 255,255,255; --nextButtonColor-rgb: 255,255,255; --nextButtonColor-opacity: 1; --nextButtonBackgroundColor: 57,16,237; --nextButtonBackgroundColor-rgb: 57,16,237; --nextButtonBackgroundColor-opacity: 1; --nextButtonBorderColor: 255,255,255,0; --nextButtonBorderColor-rgb: 255,255,255; --nextButtonBorderColor-opacity: 0; --nextButtonColorHover: 255,255,255; --nextButtonColorHover-rgb: 255,255,255; --nextButtonColorHover-opacity: 1; --nextButtonBackgroundColorHover: 57,16,237,0.7; --nextButtonBackgroundColorHover-rgb: 57,16,237; --nextButtonBackgroundColorHover-opacity: 0.7; --nextButtonBorderColorHover: 255,255,255,0; --nextButtonBorderColorHover-rgb: 255,255,255; --nextButtonBorderColorHover-opacity: 0; --previousButtonColor: 0,0,0; --previousButtonColor-rgb: 0,0,0; --previousButtonColor-opacity: 1; --previousButtonBackgroundColor: 57,16,237,0; --previousButtonBackgroundColor-rgb: 57,16,237; --previousButtonBackgroundColor-opacity: 0; --previousButtonBorderColor: 0,0,0; --previousButtonBorderColor-rgb: 0,0,0; --previousButtonBorderColor-opacity: 1; --previousButtonColorHover: 255,255,255; --previousButtonColorHover-rgb: 255,255,255; --previousButtonColorHover-opacity: 1; --previousButtonBackgroundColorHover: 57,16,237,0.7; --previousButtonBackgroundColorHover-rgb: 57,16,237; --previousButtonBackgroundColorHover-opacity: 0.7; --previousButtonBorderColorHover: 255,255,255,0; --previousButtonBorderColorHover-rgb: 255,255,255; --previousButtonBorderColorHover-opacity: 0; --headerOneColor: 0,0,0; --headerOneColor-rgb: 0,0,0; --headerOneColor-opacity: 1; --headerTwoColor: 0,0,0; --headerTwoColor-rgb: 0,0,0; --headerTwoColor-opacity: 1; --paragraphColor: 0,0,0; --paragraphColor-rgb: 0,0,0; --paragraphColor-opacity: 1; --inputBackgroundColorHover: 255,255,255,0; --inputBackgroundColorHover-rgb: 255,255,255; --inputBackgroundColorHover-opacity: 0; --inputBorderColorHover: 0,0,0; --inputBorderColorHover-rgb: 0,0,0; --inputBorderColorHover-opacity: 1; --inputLabelColor: 0,0,0; --inputLabelColor-rgb: 0,0,0; --inputLabelColor-opacity: 1; --inputValueColor: 0,0,0; --inputValueColor-rgb: 0,0,0; --inputValueColor-opacity: 1; --inputNoteColor: 110,110,110; --inputNoteColor-rgb: 110,110,110; --inputNoteColor-opacity: 1; --inputSelectionColor: 57,16,237; 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.wixui-dark_dots{ background-image: radial-gradient(rgba(148, 155, 162,0.3) 15%, transparent 15%); background-position: 4px 4px; background-size: 7px 7px; } #SITE_CONTAINER #main_MF .css-editing-scope .wixui-gradient{ background: rgb(231,255,195); background: linear-gradient(180deg, rgba(231,255,195,1) 0%, rgba(233,254,197,1) 10%, rgba(235,252,208,1) 26%, rgba(237,252,219,1) 58%, rgba(244,249,242,1) 78%, rgba(248,248,255,1) 100%); } /*************** SEO Guide ****************/ #SITE_CONTAINER #main_MF .css-editing-scope .wixui-seo-guide-nav-wrapper { /* overflow: hidden; */ z-index: 1; } #SITE_CONTAINER #main_MF .css-editing-scope .wixui-seo-guide-nav-overflow-container{ border-top:1px solid #A4A4A4; border-bottom:1px solid #A4A4A4; overflow: hidden; } /* # Mobile */ @media only screen and (max-device-width: 1000px){ #SITE_CONTAINER #main_MF .css-editing-scope .wixui-seo-guide-nav-wrapper { border-radius: 0px; outline: 0px solid black; /* border-bottom: 1px solid black; */ } #SITE_CONTAINER #main_MF .css-editing-scope .wixui-seo-guide-nav-overflow-container{ border-top:none; } } #SITE_CONTAINER #main_MF .css-editing-scope .wixui-seo-guide-content-table .wixui-table__row { padding: 20px; width: auto; border-bottom: 1px solid #ffe9df; } #SITE_CONTAINER #main_MF .css-editing-scope .wixui-seo-guide-content-table .wixui-table__cell:first-child { font-weight: 600; } #SITE_CONTAINER #main_MF .css-editing-scope .wixui-seo-guide-content-table .wixui-table__cell p { font-size: 16px !important; } /**** Chapeter btns ****/ #SITE_CONTAINER #main_MF .css-editing-scope .wixui-active.wixui-seo-guide-nav-chapter-btn.wixui-button { background-color: #3910ED; } #SITE_CONTAINER #main_MF .css-editing-scope .wixui-active.wixui-seo-guide-nav-chapter-btn .wixui-button__label { color: #FFF; } #SITE_CONTAINER #main_MF .css-editing-scope .wixui-active.wixui-seo-guide-nav-chapter-btn .wixui-button__icon { color: #FFF; } /**** Sub Chapeter btns ****/ #SITE_CONTAINER #main_MF .css-editing-scope .wixui-active.wixui-seo-guide-nav-sub-chapter-btn.wixui-button { background-color: #EDF5FF; } #SITE_CONTAINER #main_MF .css-editing-scope .wixui-active.wixui-seo-guide-nav-sub-chapter-btn .wixui-button__label { color: #3910ED; } /**** Subscribe page ****/ #SITE_CONTAINER #main_MF .css-editing-scope .wixui-backgroundcolor{ background: linear-gradient(180deg, #FAFBFF 0%, #D9EDFF 100%); } /* .repBack:nth-child(3){ background-color: #fff ; } */ #SITE_CONTAINER #main_MF .css-editing-scope .wixui-expert-repeater .wixui-repeater__item { border-right: 1px solid #A4A4A4; border-bottom: 1px solid #A4A4A4; } /* div[aria-label="All experts"] div[role="listitem"]:last-child{ margin-right: -1.2px; border-right: 1px solid #A4A4A4 !important; } div[aria-label="All experts"] div[role="listitem"]{ border: 1px solid #A4A4A4 !important; } */ @media only screen and (min-width: 1001px) { #SITE_CONTAINER #main_MF .css-editing-scope .wixui-item1-container{ border-radius: 0.8vw; background-color:#D2FFA0 !important; } #SITE_CONTAINER #main_MF .css-editing-scope .wixui-item2-container{ border-radius: 0.8vw; background-color: #FFA800 !important; } #SITE_CONTAINER #main_MF .css-editing-scope .wixui-item3-container{ border-radius: 0.8vw; background-color: #ADD7FF !important; } } @media all and (min-width:751px) and (max-width: 1000px) { #SITE_CONTAINER #main_MF .css-editing-scope .wixui-item1-container{ border-radius: 2vw; background-color:#D2FFA0 !important; } #SITE_CONTAINER #main_MF .css-editing-scope .wixui-item2-container{ border-radius: 2vw; background-color: #FFA800 !important; } #SITE_CONTAINER #main_MF .css-editing-scope .wixui-item3-container{ border-radius: 2vw; background-color: #ADD7FF !important; } } /* hero's buttons text scale */ @media only screen and (min-width: 1001px) { #SITE_CONTAINER #main_MF .css-editing-scope .wixui-herobtns .wixui-button__label { font-size: max(0.9vw, 14px); } } /****************************** Searchlight Newslatter *******************************/ #SITE_CONTAINER #main_MF .css-editing-scope .wixui-hero-decorative-h1 { pointer-events: none; } #SITE_CONTAINER #main_MF .css-editing-scope .wixui-searchlight-follow-mouse-box { mix-blend-mode: difference; } #SITE_CONTAINER #main_MF .css-editing-scope .wixui-newslatter-dots-pattern { background-image: radial-gradient(#C2C9D0 15%, transparent 15%); background-position: 4px 4px; background-size: 7px 7px; } @keyframes scroll-left { 0%{ transform: translateX(0vw) } 100%{ transform: translateX(calc(-50%)); } } #SITE_CONTAINER #main_MF .css-editing-scope .wixui-marquee{ animation: scroll-left 30s linear infinite; } @media only screen and (max-width: 750px) { #SITE_CONTAINER #main_MF .css-editing-scope .wixui-marquee{ animation: scroll-left 30s linear infinite; } } @media (prefers-reduced-motion: reduce) { #SITE_CONTAINER #main_MF .css-editing-scope .wixui-marquee { animation: none; } } /* Custom Form */ #SITE_CONTAINER #main_MF .css-editing-scope .wixui-searchlight-custom-form-email-input .wixui-text-input__label { position: absolute; top: 16px; left: 30px; opacity: 1; transition: 0.3s; } #SITE_CONTAINER #main_MF .css-editing-scope .wixui-hero.wixui-searchlight-custom-form-email-input .wixui-text-input__label { top: 25px; } #SITE_CONTAINER #main_MF .css-editing-scope .wixui-focused.wixui-searchlight-custom-form-email-input .wixui-text-input__label { opacity: 0; } @media only screen and (max-width: 1440px) { #SITE_CONTAINER #main_MF .css-editing-scope .wixui-hero.wixui-searchlight-custom-form-email-input .wixui-text-input__label { top: 15px; } #SITE_CONTAINER #main_MF .css-editing-scope .wixui-searchlight-custom-form-email-input .wixui-text-input__label { top: 17px; left: 20px; } } /* Searchlight library */ #SITE_CONTAINER #main_MF .css-editing-scope .wixui-searchlight-filter-dropdown .wixui-dropdown__label { opacity: 0; height: 0; margin: 0; } /* Hiding the extra arrow from the mobile menu - Blog arrow */ #SITE_CONTAINER #main_MF .css-editing-scope div[data-testid="responsive-container-content"] div[data-testid="itemWrapper"] button[aria-label="Blog ▼"]{ display: none !important; } /* Hiding the extra arrow from the mobile menu - More arrow */ #SITE_CONTAINER #main_MF .css-editing-scope div[data-testid="responsive-container-content"] div[data-testid="itemWrapper"] button[aria-label="More ▼"]{ display: none !important; } /* ביטול הזחה של הטקסטים לשמאל בפוסטים במובייל - עמוד בלוג אקספלור */ @media only screen and (max-width: 750px) { #SITE_CONTAINER #main_MF .css-editing-scope article[data-hook="post-list-item"] div:nth-child(2) { padding-left: 0px !important; } } /* blog texts: author name and date */ #SITE_CONTAINER #main_MF .css-editing-scope article[data-hook="post-list-item"] div div:first-child div div{ font-size: 16px !important; } /* subscribe button size - mobile */ @media only screen and (max-width: 750px) { #SITE_CONTAINER #main_MF .css-editing-scope form[aria-label="Subscribe"] div[data-hook="form-field-dd1050a4-2435-4391-28f0-4ba9a2a49535"] button { width: 140px; height: 48px; } } @media only screen and (max-width: 1000px) { #SITE_CONTAINER #main_MF .css-editing-scope form[aria-label="Subscribe"] div[data-hook="form-field-dd1050a4-2435-4391-28f0-4ba9a2a49535"] div[data-hook="thank-you-message"] span{ text-align: left; } } /***********SEO Course waitlist ***********/ #SITE_CONTAINER #main_MF .css-editing-scope [data-hook="form-field-d5df37db-369b-4f3c-f561-579e39eeee46"][data-field-type="SUBMIT_BUTTON"] button:after{ content: ""; background-repeat: no-repeat; background-image: url(https://static.wixstatic.com/shapes/ee1397_67343a289d3f41e79438c1171a10c987.svg); height: 15px; width: 40px; position: absolute; transition: all 0.3s ease-out; right: 50px; display: block; float: right; } #SITE_CONTAINER #main_MF .css-editing-scope [data-hook="form-field-d5df37db-369b-4f3c-f561-579e39eeee46"] button span { margin: 23px 40px; height: fit-content !important; max-height:75px ; border: 0px !important; } #SITE_CONTAINER #main_MF .css-editing-scope [data-hook="form-field-d5df37db-369b-4f3c-f561-579e39eeee46"] button { padding: 0 !important; } #SITE_CONTAINER #main_MF .css-editing-scope [data-hook="form-field-email_443e"] input { height: 75px; font-size: 24px; margin: 0 40px !important; } #SITE_CONTAINER #main_MF .css-editing-scope [data-hook="form-field-d5df37db-369b-4f3c-f561-579e39eeee46"][data-field-type="SUBMIT_BUTTON"] button:hover::after { content: ""; background-repeat: no-repeat; background-image: url(https://static.wixstatic.com/shapes/ee1397_67343a289d3f41e79438c1171a10c987.svg); height: 15px; width: 40px; position: absolute; right: 40px; transition: all 0.3s ease-out; display: block; float: right; } /************* seo course lightbox **************/ #SITE_CONTAINER #main_MF .css-editing-scope .wixui-greengradient{ background: rgb(223,252,187); background: linear-gradient(180deg, rgba(223,252,187,1) 0%, rgba(227,250,203,1) 19%, 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href="https://www.wix.com/seo/learn/explore/categories/on-site-optimization" target="_self" class="VU4Mnk wixui-button PlZyDq" aria-disabled="false"><span class="w4Vxx6 wixui-button__label">On Site Optimization</span></a></div></div><div id="comp-lugr66oe_r_comp-ltzksoqf" role="" class="rM7ckN YJEKQk comp-lugr66oe_r_comp-ltzksoqf-container comp-lugr66oe_r_comp-ltzksoqf J6KGih wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div class="comp-lugr66oe_r_comp-ltzkt2z3 UHSxqn" id="comp-lugr66oe_r_comp-ltzkt2z3" aria-disabled="false"><a data-testid="linkElement" href="https://www.wix.com/seo/learn/explore/categories/analytics-reporting" target="_self" class="VU4Mnk wixui-button PlZyDq" aria-disabled="false"><span class="w4Vxx6 wixui-button__label">Analytics & Reporting</span></a></div></div><div id="comp-lugr66oe_r_comp-ltzj2hqt" role="" class="rM7ckN YJEKQk comp-lugr66oe_r_comp-ltzj2hqt-container comp-lugr66oe_r_comp-ltzj2hqt J6KGih wixui-box"><div class="YAf4Ti InKIFF 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wixui-button StylableButton2545352419__link" aria-label="All Blog Posts"><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__label wixui-button__label" data-testid="stylablebutton-label">All Blog Posts</span><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="0.569 0.707 11.679 9.177" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 13 10" height="10" width="13" data-type="shape"> <g> <path d="M10.684 4.389 7.82 1.292l.633-.585 3.795 4.102-3.785 4.406-.653-.562 2.922-3.402h-9.3L1.43 9.884H.569V4.39h10.115Z" clip-rule="evenodd" fill-rule="evenodd"/> </g> </svg> </span></span></span></a></div><div id="comp-lwykpz0n" role="" class="rM7ckN YJEKQk comp-lwykpz0n-container comp-lwykpz0n wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div></div><div id="comp-lwykpz0i2" class="comp-lwykpz0i2 wixui-vector-image"><div 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class="rM7ckN YJEKQk comp-ltzn535e-container comp-ltzn535e wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div id="comp-ltzn853a" role="" class="rM7ckN YJEKQk comp-ltzn853a-container comp-ltzn853a wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div id="comp-ltzn8wek" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-ltzn8wek wixui-rich-text" data-testid="richTextElement"><h2 class="font_2 wixui-rich-text__text"><span class="wixui-rich-text__text">Editor’s picks</span></h2></div><div id="comp-lwyku101" role="" class="rM7ckN YJEKQk comp-lwyku101-container comp-lwyku101 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div id="comp-ltznavun" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-ltznavun wixui-rich-text" data-testid="richTextElement"><p class="font_7 wixui-rich-text__text"><span class="wixui-rich-text__text">A curated selection of the latest and most relevant blog articles.</span></p></div><div id="comp-lwyktg5o" role="" class="rM7ckN YJEKQk comp-lwyktg5o-container 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class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu5kcyyo5 wixui-rich-text" data-testid="richTextElement"><h3 class="font_2 wixui-rich-text__text"><span class="wixui-rich-text__text">SEO agency project proposal template</span></h3></div><div id="comp-lu5kcyyp4__item1" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu5kcyyp4 wixui-rich-text" data-testid="richTextElement"><p class="font_8 wixui-rich-text__text">Joshua George</p></div></div></div><div id="comp-lu5kcyyk2__item1" role="" class="rM7ckN YJEKQk comp-lu5kcyyk2-container comp-lu5kcyyk2 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div id="comp-lu5kcyyl__item1" class="comp-lu5kcyyl" data-semantic-classname="button"><a data-testid="linkElement" href="https://www.wix.com/seo/learn/assets/seo-agency-project-proposal-template" target="_self" class="StylableButton2545352419__root style-lu5kcyym4__root wixui-button StylableButton2545352419__link" aria-label="Go to Resource"><span class="StylableButton2545352419__container"><span 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data-color="1"/> <path fill="#ffffff" d="M171 74.281v1a1 1 0 0 1-1 1h-19a1 1 0 0 1-1-1v-1a1 1 0 0 1 1-1h19a1 1 0 0 1 1 1z" data-color="3"/> <path fill="#ffffff" d="M162 61.281h-3a1 1 0 0 1-1-1v-12a1 1 0 0 1 1-1h3a1 1 0 0 1 1 1v12a1 1 0 0 1-1 1z" data-color="3"/> <path fill="#ffffff" d="M161.735 67.486a1.001 1.001 0 0 1-1.47 0l-8.107-8.776c-.591-.64-.137-1.679.735-1.679h16.214c.872 0 1.326 1.038.735 1.679l-8.107 8.776Z" data-color="3"/> <path fill="#000000" d="M82.598 46.33v32.869H44.672V46.33h37.926z" data-color="4"/> <path fill="#FFF0EA" d="M63.118 92.264c-15.923-.112-28.74-13.112-28.627-29.036.113-15.923 13.113-28.74 29.036-28.627 15.923.113 28.74 13.113 28.627 29.036-.112 15.923-13.112 28.74-29.036 28.627Zm8.25-37.012-10.117 9.976-5.887-5.97a3.09 3.09 0 1 0-4.4 4.337l10.225 10.37L75.707 59.65a3.09 3.09 0 0 0-4.338-4.4Z" clip-rule="evenodd" fill-rule="evenodd" data-color="5"/> </g> </svg> </div></a></div><div id="comp-lu5kcyyo__item-j9ples3e" role="" class="rM7ckN YJEKQk 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QxJLC3 lq2cno comp-lu5kcyyo5 wixui-rich-text" data-testid="richTextElement"><h3 class="font_2 wixui-rich-text__text">Backlink tracking template</h3></div><div id="comp-lu5kcyyp4__item-j9plerjk" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu5kcyyp4 wixui-rich-text" data-testid="richTextElement"><p class="font_8 wixui-rich-text__text">Ashwin Balakrishnan</p></div></div></div><div id="comp-lu5kcyyk2__item-j9plerjk" role="" class="rM7ckN YJEKQk comp-lu5kcyyk2-container comp-lu5kcyyk2 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div id="comp-lu5kcyyl__item-j9plerjk" class="comp-lu5kcyyl" data-semantic-classname="button"><a data-testid="linkElement" href="https://www.wix.com/seo/learn/assets/backlink-tracking-template" target="_self" class="StylableButton2545352419__root style-lu5kcyym4__root wixui-button StylableButton2545352419__link" aria-label="Go to Resource"><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__label wixui-button__label" data-testid="stylablebutton-label">Go to Resource</span><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="0 0.064 11.696 7.872" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 12 8" height="8" width="12" data-type="shape"> <g> <path d="M0 7.936V3.424h9.376L5.936.064H7.6L11.696 4 7.6 7.936H5.936l3.44-3.36H1.184v3.36H0Z"/> </g> </svg> </span></span></span></a></div></div></div></div></div></div></div></div></div></div></section><section id="comp-lu57a1b8" tabindex="-1" data-block-level-container="Section" class="xuzjBY comp-lu57a1b8-container comp-lu57a1b8 wixui-section undefined" data-testid="section-container"><div id="bgLayers_comp-lu57a1b8" data-hook="bgLayers" data-motion-part="BG_LAYER" class="MW5IWV"><div data-testid="colorUnderlay" class="LWbAav Kv1aVt"></div><div id="bgMedia_comp-lu57a1b8" data-motion-part="BG_MEDIA" class="VgO9Yg"></div></div><div 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class="YAf4Ti InKIFF wixui-box"></div><div id="comp-lu5ivav02" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu5ivav02 wixui-rich-text" data-testid="richTextElement"><h2 class="font_2 wixui-rich-text__text"><span class="wixui-rich-text__text">SEO video library</span></h2></div><div id="comp-lu5ivav21" role="" class="rM7ckN YJEKQk comp-lu5ivav21-container comp-lu5ivav21 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div id="comp-lu5ivav3" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu5ivav3 wixui-rich-text" data-testid="richTextElement"><p class="font_7 wixui-rich-text__text"><span class="wixui-rich-text__text">Sharpen your skills and deepen your SEO knowledge with our video library.</span></p></div><div id="comp-lu5ivav48" role="" class="rM7ckN YJEKQk comp-lu5ivav48-container comp-lu5ivav48 J6KGih wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div id="comp-lu5ivav8" class="comp-lu5ivav8" data-semantic-classname="button"><a data-testid="linkElement" href="https://www.wix.com/seo/learn/videos" target="_self" class="StylableButton2545352419__root style-lu5ivav98__root wixui-button StylableButton2545352419__link" aria-label="All videos"><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__label wixui-button__label" data-testid="stylablebutton-label">All videos</span><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="0.569 0.707 11.679 9.177" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 13 10" height="10" width="13" data-type="shape"> <g> <path d="M10.684 4.389 7.82 1.292l.633-.585 3.795 4.102-3.785 4.406-.653-.562 2.922-3.402h-9.3L1.43 9.884H.569V4.39h10.115Z" clip-rule="evenodd" fill-rule="evenodd"/> </g> </svg> </span></span></span></a></div><div id="comp-lu5ivav66" role="" class="rM7ckN YJEKQk comp-lu5ivav66-container comp-lu5ivav66 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div></div><div id="comp-lu5ivava2" class="comp-lu5ivava2 wixui-vector-image"><div data-testid="svgRoot-comp-lu5ivava2" class="AKxYR5 VZYmYf comp-lu5ivava2"><?xml version="1.0" encoding="UTF-8"?> <svg preserveAspectRatio="xMidYMid meet" data-bbox="0.13 0.128 11.696 7.872" xmlns="http://www.w3.org/2000/svg" viewBox="0.13 0.128 11.696 7.872" height="8" width="12" data-type="shape" role=presentation aria-hidden=true aria-label=""> <g> <path d="M.13 8V3.488h9.377L6.067.128H7.73l4.096 3.936L7.73 8H6.067l3.44-3.36H1.315V8H.13Z"/> </g> </svg> </div></div></div></div></div><div id="comp-lwys9l1r" role="" class="rM7ckN YJEKQk comp-lwys9l1r wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div class="comp-lwys9l1r-overflow-wrapper d7EBK2" data-testid="responsive-container-overflow"><div data-testid="responsive-container-content" tabindex="0" class="comp-lwys9l1r-container"><div id="comp-lu5ivavd" class="Mdue19 comp-lu5ivavd wixui-repeater"><div class="comp-lu5ivavd-overflow-wrapper d7EBK2" data-testid="responsive-container-overflow"><div data-testid="responsive-container-content" tabindex="0" role="list" class="comp-lu5ivavd-container"></div></div></div></div></div></div></div></div></section><section id="comp-lu5j8cnj" tabindex="-1" data-block-level-container="Section" class="xuzjBY comp-lu5j8cnj-container comp-lu5j8cnj wixui-section undefined" data-testid="section-container"><div id="bgLayers_comp-lu5j8cnj" data-hook="bgLayers" data-motion-part="BG_LAYER" class="MW5IWV"><div data-testid="colorUnderlay" class="LWbAav Kv1aVt"></div><div id="bgMedia_comp-lu5j8cnj" data-motion-part="BG_MEDIA" class="VgO9Yg"></div></div><div id="comp-lu5jhhda" role="" class="rM7ckN YJEKQk comp-lu5jhhda wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-lu5jhhda-container"><div id="comp-lu5jii1b" role="" class="rM7ckN YJEKQk comp-lu5jii1b wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-lu5jii1b-container"><div id="comp-lu5jj0ct" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu5jj0ct wixui-rich-text" data-testid="richTextElement"><h2 class="font_2 wixui-rich-text__text">Product updates</h2></div><div id="comp-lu5jl2ng" role="" class="rM7ckN YJEKQk comp-lu5jl2ng-container comp-lu5jl2ng wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div id="comp-lu5jl2nk" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu5jl2nk wixui-rich-text" data-testid="richTextElement"><p class="font_7 wixui-rich-text__text"><span class="wixui-rich-text__text">Get the latest <span style="text-decoration:underline;" class="wixui-rich-text__text"><a href="https://www.wix.com/seo/" target="_blank" rel="noreferrer noopener" class="wixui-rich-text__text">Wix SEO</a></span> related updates, releases and announcements.</span></p></div><div id="comp-lu5jl2nl9" role="" class="rM7ckN YJEKQk comp-lu5jl2nl9-container comp-lu5jl2nl9 J6KGih wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div id="comp-lu5jl2np" class="comp-lu5jl2np" data-semantic-classname="button"><a data-testid="linkElement" href="https://www.wix.com/release/notes/wix-seo-tools" target="_blank" rel="noreferrer noopener" class="StylableButton2545352419__root style-lu5jl2nq4__root wixui-button StylableButton2545352419__link" aria-label="Recent Updates"><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__label wixui-button__label" data-testid="stylablebutton-label">Recent Updates</span><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="0.569 0.707 11.679 9.177" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 13 10" height="10" width="13" data-type="shape"> <g> <path d="M10.684 4.389 7.82 1.292l.633-.585 3.795 4.102-3.785 4.406-.653-.562 2.922-3.402h-9.3L1.43 9.884H.569V4.39h10.115Z" clip-rule="evenodd" fill-rule="evenodd"/> </g> </svg> </span></span></span></a></div><div id="comp-lu5jl2no" role="" class="rM7ckN YJEKQk comp-lu5jl2no-container comp-lu5jl2no wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div></div><div id="comp-lu5jl2nr" class="comp-lu5jl2nr wixui-vector-image"><div data-testid="svgRoot-comp-lu5jl2nr" class="AKxYR5 VZYmYf comp-lu5jl2nr"><?xml version="1.0" encoding="UTF-8"?> <svg preserveAspectRatio="xMidYMid meet" data-bbox="0.13 0.128 11.696 7.872" xmlns="http://www.w3.org/2000/svg" viewBox="0.13 0.128 11.696 7.872" height="8" width="12" data-type="shape" role=presentation aria-hidden=true aria-label=""> <g> <path d="M.13 8V3.488h9.377L6.067.128H7.73l4.096 3.936L7.73 8H6.067l3.44-3.36H1.315V8H.13Z"/> </g> </svg> </div></div></div></div></div></div><div id="comp-lu5js0cl" role="" class="rM7ckN YJEKQk comp-lu5js0cl wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-lu5js0cl-container"><div id="comp-lu5js8tr" class="Mdue19 comp-lu5js8tr wixui-repeater"><div data-testid="responsive-container-content" role="list" class="comp-lu5js8tr-container"><div id="comp-lu5js8tt__item1" tabindex="0" role="listitem" class="rM7ckN YJEKQk comp-lu5js8tt wixui-repeater__item"><div class="YAf4Ti InKIFF wixui-repeater__item"></div><div data-testid="responsive-container-content" class="comp-lu5js8tt-container"><div id="comp-lu5jtnau__item1" role="" class="rM7ckN YJEKQk comp-lu5jtnau wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-lu5jtnau-container"></div></div><div id="comp-lu5jwukz__item1" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu5jwukz wixui-rich-text" data-testid="richTextElement"><h3 class="font_2 wixui-rich-text__text"><span class="wixui-rich-text__text">SEO Assistant</span></h3></div><div id="comp-lu5k55ux__item1" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu5k55ux wixui-rich-text" data-testid="richTextElement"><p class="font_8 wixui-rich-text__text">Run instant diagnostics on blog pages and resolve every issue from your SEO Panel. With integrated insights from Semrush, you can pick high-performing keywords and get a list of recommended tasks to follow.</p></div><div id="comp-lu5k199h__item1" class="comp-lu5k199h wixui-vector-image"><div data-testid="svgRoot-comp-lu5k199h__item1" class="AKxYR5 VZYmYf comp-lu5k199h"><?xml version="1.0" encoding="UTF-8"?> <svg preserveAspectRatio="xMidYMid meet" data-bbox="0.615 0.06 36.49 28.649" xmlns="http://www.w3.org/2000/svg" viewBox="0.615 0.06 36.49 28.649" height="29" width="38" data-type="shape" role=presentation aria-hidden=true aria-label=""> <g> <path d="M32.083 11.528 23.22 1.94 25.256.06l11.849 12.82L25.29 26.645l-2.103-1.805 9.048-10.54H3.385v14.409H.615v-17.18h31.468Z" clip-rule="evenodd" fill-rule="evenodd"/> </g> </svg> </div></div><div class="comp-lufeljmj UHSxqn" id="comp-lufeljmj__item1" aria-disabled="false"><a data-testid="linkElement" href="https://www.wix.com/seo/learn/resource/wix-seo-assistant-auditing-tool" target="_self" rel="noreferrer noopener" class="VU4Mnk wixui-button PlZyDq" aria-disabled="false"><span class="w4Vxx6 wixui-button__label"></span></a></div></div></div><div id="comp-lu5js8tt__item-j9ples3e" tabindex="0" role="listitem" class="rM7ckN YJEKQk comp-lu5js8tt wixui-repeater__item"><div class="YAf4Ti InKIFF wixui-repeater__item"></div><div data-testid="responsive-container-content" class="comp-lu5js8tt-container"><div id="comp-lu5jtnau__item-j9ples3e" role="" class="rM7ckN YJEKQk comp-lu5jtnau wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-lu5jtnau-container"></div></div><div id="comp-lu5jwukz__item-j9ples3e" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu5jwukz wixui-rich-text" data-testid="richTextElement"><h3 class="font_2 wixui-rich-text__text">SEO Reports using GSC Data</h3></div><div id="comp-lu5k55ux__item-j9ples3e" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu5k55ux wixui-rich-text" data-testid="richTextElement"><p class="font_8 wixui-rich-text__text">Track site performance on Google with new reports including Top Search Queries and Top Pages in Search.</p></div><div id="comp-lu5k199h__item-j9ples3e" class="comp-lu5k199h wixui-vector-image"><div data-testid="svgRoot-comp-lu5k199h__item-j9ples3e" class="AKxYR5 VZYmYf comp-lu5k199h"><?xml version="1.0" encoding="UTF-8"?> <svg preserveAspectRatio="xMidYMid meet" data-bbox="0.615 0.06 36.49 28.649" xmlns="http://www.w3.org/2000/svg" viewBox="0.615 0.06 36.49 28.649" height="29" width="38" data-type="shape" role=presentation aria-hidden=true aria-label=""> <g> <path d="M32.083 11.528 23.22 1.94 25.256.06l11.849 12.82L25.29 26.645l-2.103-1.805 9.048-10.54H3.385v14.409H.615v-17.18h31.468Z" clip-rule="evenodd" fill-rule="evenodd"/> </g> </svg> </div></div><div class="comp-lufeljmj UHSxqn" id="comp-lufeljmj__item-j9ples3e" aria-disabled="false"><a data-testid="linkElement" href="https://www.wix.com/seo/learn/resource/wix-analytics-search-console-reports" target="_self" rel="noreferrer noopener" class="VU4Mnk wixui-button PlZyDq" aria-disabled="false"><span class="w4Vxx6 wixui-button__label"></span></a></div></div></div><div id="comp-lu5js8tt__item-j9plerjk" tabindex="0" role="listitem" class="rM7ckN YJEKQk comp-lu5js8tt wixui-repeater__item"><div class="YAf4Ti InKIFF wixui-repeater__item"></div><div data-testid="responsive-container-content" class="comp-lu5js8tt-container"><div id="comp-lu5jtnau__item-j9plerjk" role="" class="rM7ckN YJEKQk comp-lu5jtnau wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-lu5jtnau-container"></div></div><div id="comp-lu5jwukz__item-j9plerjk" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu5jwukz wixui-rich-text" data-testid="richTextElement"><h3 class="font_2 wixui-rich-text__text"><span class="wixui-rich-text__text">New SEO Dashboard</span></h3></div><div id="comp-lu5k55ux__item-j9plerjk" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu5k55ux wixui-rich-text" data-testid="richTextElement"><p class="font_8 wixui-rich-text__text">Access Google search analytics right from your dashboard, along with SEO tools and tailored resources to help guide your SEO journey.</p></div><div id="comp-lu5k199h__item-j9plerjk" class="comp-lu5k199h wixui-vector-image"><div data-testid="svgRoot-comp-lu5k199h__item-j9plerjk" class="AKxYR5 VZYmYf comp-lu5k199h"><?xml version="1.0" encoding="UTF-8"?> <svg preserveAspectRatio="xMidYMid meet" data-bbox="0.615 0.06 36.49 28.649" xmlns="http://www.w3.org/2000/svg" viewBox="0.615 0.06 36.49 28.649" height="29" width="38" data-type="shape" role=presentation aria-hidden=true aria-label=""> <g> <path d="M32.083 11.528 23.22 1.94 25.256.06l11.849 12.82L25.29 26.645l-2.103-1.805 9.048-10.54H3.385v14.409H.615v-17.18h31.468Z" clip-rule="evenodd" fill-rule="evenodd"/> </g> </svg> </div></div><div class="comp-lufeljmj UHSxqn" id="comp-lufeljmj__item-j9plerjk" aria-disabled="false"><a data-testid="linkElement" href="https://www.wix.com/seo/learn/resource/seo-dashboard-search-console-data" target="_self" rel="noreferrer noopener" class="VU4Mnk wixui-button PlZyDq" aria-disabled="false"><span class="w4Vxx6 wixui-button__label"></span></a></div></div></div></div></div></div></div></div></div></section><section id="comp-lu6mbq6r" tabindex="-1" data-block-level-container="Section" class="xuzjBY comp-lu6mbq6r wixui-section" data-testid="section-container"><div id="bgLayers_comp-lu6mbq6r" data-hook="bgLayers" data-motion-part="BG_LAYER" class="MW5IWV"><div data-testid="colorUnderlay" class="LWbAav Kv1aVt"></div><div id="bgMedia_comp-lu6mbq6r" data-motion-part="BG_MEDIA" class="VgO9Yg"></div></div><div data-testid="responsive-container-content" class="comp-lu6mbq6r-container"><div id="comp-lu6mbq6u2" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu6mbq6u2 wixui-rich-text" data-testid="richTextElement"><h2 class="font_2 wixui-rich-text__text"><span class="wixui-rich-text__text">FAQ</span></h2></div><div id="comp-lu6mbq796" class="comp-lu6mbq796 aVng1S wixui-horizontal-line"></div><div id="comp-lu6mbq6v15" class="Mdue19 comp-lu6mbq6v15 wixui-repeater"><div data-testid="responsive-container-content" role="list" class="comp-lu6mbq6v15-container"><div id="comp-lu6mbq6x__item1" role="listitem" class="rM7ckN YJEKQk comp-lu6mbq6x-container comp-lu6mbq6x wixui-repeater__item"><div class="YAf4Ti InKIFF wixui-repeater__item"></div><div id="comp-lu6mbq6x5__item1" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu6mbq6x5 wixui-rich-text" data-testid="richTextElement"><h3 class="font_2 wixui-rich-text__text"><span class="wixui-rich-text__text">What is the Wix SEO Learning hub?</span></h3></div><div id="comp-lu6mbq767__item1" role="" class="rM7ckN YJEKQk comp-lu6mbq767-container comp-lu6mbq767 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div></div><div id="comp-lu6mbq6y13__item1" role="" class="rM7ckN YJEKQk comp-lu6mbq6y13 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-lu6mbq6y13-container"><div id="comp-lu6mbq6z9__item1" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu6mbq6z9 wixui-rich-text" data-testid="richTextElement"><p class="font_8 wixui-rich-text__text"><span class="wixui-rich-text__text">The SEO Learning Hub is a carefully curated resource designed to help you learn SEO or expand on what you already know. Frequently updated, the SEO Learning Hub hosts in-depth, <span style="text-decoration:underline;" class="wixui-rich-text__text"><a href="https://www.wix.com/seo/learn/explore/" target="_blank" rel="noreferrer noopener" class="wixui-rich-text__text">original articles</a></span>, <span style="text-decoration:underline;" class="wixui-rich-text__text"><a href="https://www.wix.com/seo/learn/webinars" target="_blank" rel="noreferrer noopener" class="wixui-rich-text__text">live webinars</a></span>, <span style="text-decoration:underline;" class="wixui-rich-text__text"><a href="https://www.wix.com/seo/learn/videos" target="_blank" rel="noreferrer noopener" class="wixui-rich-text__text">videos</a></span>, and even a <span style="text-decoration:underline;" class="wixui-rich-text__text"><a href="https://www.wix.com/seo/learn/podcast" target="_blank" rel="noreferrer noopener" class="wixui-rich-text__text">podcast</a></span> so you’re able to learn on your terms.</span></p></div></div></div><div id="comp-lu6mbq74__item1" class="comp-lu6mbq74" data-semantic-classname="button"><button type="button" class="StylableButton2545352419__root style-lu6mbq766__root wixui-button" data-testid="buttonContent" aria-label=""><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="0 0 27 27" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 27 27" height="27" width="27" data-type="shape"> <g> <g clip-path="url(#comp-lu6mbq74__item1657b6502-ea0f-4309-88cc-7a212fa9c8bd)"> <path d="M27 14.5H0v-2h27v2Z" clip-rule="evenodd" fill-rule="evenodd"/> <path d="M12.5 27V0h2v27h-2Z" clip-rule="evenodd" fill-rule="evenodd"/> </g> <defs fill="none"> <clipPath id="comp-lu6mbq74__item1657b6502-ea0f-4309-88cc-7a212fa9c8bd"> <path fill="#ffffff" d="M27 0v27H0V0h27z"/> </clipPath> </defs> </g> </svg> </span></span></span></button></div></div><div id="comp-lu6mbq6x__item-lk2pwxus" role="listitem" class="rM7ckN YJEKQk comp-lu6mbq6x-container comp-lu6mbq6x wixui-repeater__item"><div class="YAf4Ti InKIFF wixui-repeater__item"></div><div id="comp-lu6mbq6x5__item-lk2pwxus" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu6mbq6x5 wixui-rich-text" data-testid="richTextElement"><h3 class="font_2 wixui-rich-text__text"><span class="wixui-rich-text__text">Who is the SEO hub for? </span></h3></div><div id="comp-lu6mbq767__item-lk2pwxus" role="" class="rM7ckN YJEKQk comp-lu6mbq767-container comp-lu6mbq767 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div></div><div id="comp-lu6mbq6y13__item-lk2pwxus" role="" class="rM7ckN YJEKQk comp-lu6mbq6y13 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-lu6mbq6y13-container"><div id="comp-lu6mbq6z9__item-lk2pwxus" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu6mbq6z9 wixui-rich-text" data-testid="richTextElement"><p class="font_8 wixui-rich-text__text" style="line-height:normal;">Whether you’re new to SEO or are a seasoned veteran, the SEO Learning Hub is an up to date resource that’s designed to help you level up your SEO skills. Beginner-friendly <span style="text-decoration:underline;" class="wixui-rich-text__text"><a href="https://www.wix.com/seo/learn/wix-seo-guide" target="_blank" rel="noreferrer noopener" class="wixui-rich-text__text">SEO guides</a></span> and <span style="text-decoration:underline;" class="wixui-rich-text__text"><a href="https://www.wix.com/seo/learn/videos" target="_blank" rel="noreferrer noopener" class="wixui-rich-text__text">video tutorials</a></span> are available alongside <span style="text-decoration:underline;" class="wixui-rich-text__text"><a href="https://www.wix.com/seo/learn/webinars" target="_blank" rel="noreferrer noopener" class="wixui-rich-text__text">expert-led SEO webinars</a></span>. The SEO Learning Hub is designed to be a one-stop resource for all-levels of SEO education.</p></div></div></div><div id="comp-lu6mbq74__item-lk2pwxus" class="comp-lu6mbq74" data-semantic-classname="button"><button type="button" class="StylableButton2545352419__root style-lu6mbq766__root wixui-button" data-testid="buttonContent" aria-label=""><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="0 0 27 27" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 27 27" height="27" width="27" data-type="shape"> <g> <g clip-path="url(#comp-lu6mbq74__item-lk2pwxus657b6502-ea0f-4309-88cc-7a212fa9c8bd)"> <path d="M27 14.5H0v-2h27v2Z" clip-rule="evenodd" fill-rule="evenodd"/> <path d="M12.5 27V0h2v27h-2Z" clip-rule="evenodd" fill-rule="evenodd"/> </g> <defs fill="none"> <clipPath id="comp-lu6mbq74__item-lk2pwxus657b6502-ea0f-4309-88cc-7a212fa9c8bd"> <path fill="#ffffff" d="M27 0v27H0V0h27z"/> </clipPath> </defs> </g> </svg> </span></span></span></button></div></div><div id="comp-lu6mbq6x__item-lkjjdnio" role="listitem" class="rM7ckN YJEKQk comp-lu6mbq6x-container comp-lu6mbq6x wixui-repeater__item"><div class="YAf4Ti InKIFF wixui-repeater__item"></div><div id="comp-lu6mbq6x5__item-lkjjdnio" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu6mbq6x5 wixui-rich-text" data-testid="richTextElement"><h3 class="font_2 wixui-rich-text__text"><span class="wixui-rich-text__text">What kind of resources are found on the hub? </span></h3></div><div id="comp-lu6mbq767__item-lkjjdnio" role="" class="rM7ckN YJEKQk comp-lu6mbq767-container comp-lu6mbq767 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div></div><div id="comp-lu6mbq6y13__item-lkjjdnio" role="" class="rM7ckN YJEKQk comp-lu6mbq6y13 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-lu6mbq6y13-container"><div id="comp-lu6mbq6z9__item-lkjjdnio" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu6mbq6z9 wixui-rich-text" data-testid="richTextElement"><p class="font_8 wixui-rich-text__text">The Hub provides SEO materials of all kinds, including various media formats, to all levels of SEOs and site owners.</p></div></div></div><div id="comp-lu6mbq74__item-lkjjdnio" class="comp-lu6mbq74" data-semantic-classname="button"><button type="button" class="StylableButton2545352419__root style-lu6mbq766__root wixui-button" data-testid="buttonContent" aria-label=""><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="0 0 27 27" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 27 27" height="27" width="27" data-type="shape"> <g> <g clip-path="url(#comp-lu6mbq74__item-lkjjdnio657b6502-ea0f-4309-88cc-7a212fa9c8bd)"> <path d="M27 14.5H0v-2h27v2Z" clip-rule="evenodd" fill-rule="evenodd"/> <path d="M12.5 27V0h2v27h-2Z" clip-rule="evenodd" fill-rule="evenodd"/> </g> <defs fill="none"> <clipPath id="comp-lu6mbq74__item-lkjjdnio657b6502-ea0f-4309-88cc-7a212fa9c8bd"> <path fill="#ffffff" d="M27 0v27H0V0h27z"/> </clipPath> </defs> </g> </svg> </span></span></span></button></div></div><div id="comp-lu6mbq6x__item-lkjjeo7l" role="listitem" class="rM7ckN YJEKQk comp-lu6mbq6x-container comp-lu6mbq6x wixui-repeater__item"><div class="YAf4Ti InKIFF wixui-repeater__item"></div><div id="comp-lu6mbq6x5__item-lkjjeo7l" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu6mbq6x5 wixui-rich-text" data-testid="richTextElement"><h3 class="font_2 wixui-rich-text__text"><span class="wixui-rich-text__text">Is the hub meant to learn about SEO in general or just Wix SEO?  </span></h3></div><div id="comp-lu6mbq767__item-lkjjeo7l" role="" class="rM7ckN YJEKQk comp-lu6mbq767-container comp-lu6mbq767 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div></div><div id="comp-lu6mbq6y13__item-lkjjeo7l" role="" class="rM7ckN YJEKQk comp-lu6mbq6y13 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-lu6mbq6y13-container"><div id="comp-lu6mbq6z9__item-lkjjeo7l" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu6mbq6z9 wixui-rich-text" data-testid="richTextElement"><p class="font_8 wixui-rich-text__text">The SEO Learning Hub is a place to learn all about SEO, spanning from the basics to in-depth topics to recent trends—regardless of which platform you use to build your site. There are also sections specifically about doing <span style="text-decoration:underline;" class="wixui-rich-text__text"><a href="https://www.wix.com/seo/learn/explore/categories/seo-tools" target="_blank" rel="noreferrer noopener" class="wixui-rich-text__text">SEO on Wix</a></span> with step-by-step guides and tutorials on how to collectively use and get the most out of Wix’s SEO tools.</p></div></div></div><div id="comp-lu6mbq74__item-lkjjeo7l" class="comp-lu6mbq74" data-semantic-classname="button"><button type="button" class="StylableButton2545352419__root style-lu6mbq766__root wixui-button" data-testid="buttonContent" aria-label=""><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="0 0 27 27" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 27 27" height="27" width="27" data-type="shape"> <g> <g clip-path="url(#comp-lu6mbq74__item-lkjjeo7l657b6502-ea0f-4309-88cc-7a212fa9c8bd)"> <path d="M27 14.5H0v-2h27v2Z" clip-rule="evenodd" fill-rule="evenodd"/> <path d="M12.5 27V0h2v27h-2Z" clip-rule="evenodd" fill-rule="evenodd"/> </g> <defs fill="none"> <clipPath id="comp-lu6mbq74__item-lkjjeo7l657b6502-ea0f-4309-88cc-7a212fa9c8bd"> <path fill="#ffffff" d="M27 0v27H0V0h27z"/> </clipPath> </defs> </g> </svg> </span></span></span></button></div></div><div id="comp-lu6mbq6x__item-lkjji8e4" role="listitem" class="rM7ckN YJEKQk comp-lu6mbq6x-container comp-lu6mbq6x wixui-repeater__item"><div class="YAf4Ti InKIFF wixui-repeater__item"></div><div id="comp-lu6mbq6x5__item-lkjji8e4" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu6mbq6x5 wixui-rich-text" data-testid="richTextElement"><h3 class="font_2 wixui-rich-text__text"><span class="wixui-rich-text__text">What is the best way to learn SEO using the hub?</span></h3></div><div id="comp-lu6mbq767__item-lkjji8e4" role="" class="rM7ckN YJEKQk comp-lu6mbq767-container comp-lu6mbq767 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div></div><div id="comp-lu6mbq6y13__item-lkjji8e4" role="" class="rM7ckN YJEKQk comp-lu6mbq6y13 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-lu6mbq6y13-container"><div id="comp-lu6mbq6z9__item-lkjji8e4" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu6mbq6z9 wixui-rich-text" data-testid="richTextElement"><p class="font_8 wixui-rich-text__text">The SEO Learning Hub is designed to be accessible to every type of learner–peruse the latest resources on the Hub’s main page, find specific information by using the search bar, and browse the categories to dive deep into an aspect of SEO. We also have webinars, a podcast, and video content for those who prefer multimedia learning.</p></div></div></div><div id="comp-lu6mbq74__item-lkjji8e4" class="comp-lu6mbq74" data-semantic-classname="button"><button type="button" class="StylableButton2545352419__root style-lu6mbq766__root wixui-button" data-testid="buttonContent" aria-label="Plus icon"><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__label wixui-button__label" data-testid="stylablebutton-label">Plus icon</span><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="0 0 27 27" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 27 27" height="27" width="27" data-type="shape"> <g> <g clip-path="url(#comp-lu6mbq74__item-lkjji8e4657b6502-ea0f-4309-88cc-7a212fa9c8bd)"> <path d="M27 14.5H0v-2h27v2Z" clip-rule="evenodd" fill-rule="evenodd"/> <path d="M12.5 27V0h2v27h-2Z" clip-rule="evenodd" fill-rule="evenodd"/> </g> <defs fill="none"> <clipPath id="comp-lu6mbq74__item-lkjji8e4657b6502-ea0f-4309-88cc-7a212fa9c8bd"> <path fill="#ffffff" d="M27 0v27H0V0h27z"/> </clipPath> </defs> </g> </svg> </span></span></span></button></div></div><div id="comp-lu6mbq6x__item-lu6ms13w" role="listitem" class="rM7ckN YJEKQk comp-lu6mbq6x-container comp-lu6mbq6x wixui-repeater__item"><div class="YAf4Ti InKIFF wixui-repeater__item"></div><div id="comp-lu6mbq6x5__item-lu6ms13w" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu6mbq6x5 wixui-rich-text" data-testid="richTextElement"><h3 class="font_2 wixui-rich-text__text"><span class="wixui-rich-text__text">Who contributes to the Wix SEO Learning Hub?</span></h3></div><div id="comp-lu6mbq767__item-lu6ms13w" role="" class="rM7ckN YJEKQk comp-lu6mbq767-container comp-lu6mbq767 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div></div><div id="comp-lu6mbq6y13__item-lu6ms13w" role="" class="rM7ckN YJEKQk comp-lu6mbq6y13 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-lu6mbq6y13-container"><div id="comp-lu6mbq6z9__item-lu6ms13w" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu6mbq6z9 wixui-rich-text" data-testid="richTextElement"><p class="font_8 wixui-rich-text__text">Alongside our in-house team of SEO experts, we invite industry thought leaders and expert practitioners from the SEO community to share their insight and knowledge across mediums on the Wix SEO Learning Hub. Together we are able to provide, what we believe, is the best information and guidance to our audience. <span style="text-decoration:underline;" class="wixui-rich-text__text"><a href="https://www.wix.com/seo/learn/experts" target="_blank" rel="noreferrer noopener" class="wixui-rich-text__text">Meet the pros</a></span> and learn more about their unique backgrounds</p></div></div></div><div id="comp-lu6mbq74__item-lu6ms13w" class="comp-lu6mbq74" data-semantic-classname="button"><button type="button" class="StylableButton2545352419__root style-lu6mbq766__root wixui-button" data-testid="buttonContent" aria-label="Plus icon"><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__label wixui-button__label" data-testid="stylablebutton-label">Plus icon</span><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="0 0 27 27" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 27 27" height="27" width="27" data-type="shape"> <g> <g clip-path="url(#comp-lu6mbq74__item-lu6ms13w657b6502-ea0f-4309-88cc-7a212fa9c8bd)"> <path d="M27 14.5H0v-2h27v2Z" clip-rule="evenodd" fill-rule="evenodd"/> <path d="M12.5 27V0h2v27h-2Z" clip-rule="evenodd" fill-rule="evenodd"/> </g> <defs fill="none"> <clipPath id="comp-lu6mbq74__item-lu6ms13w657b6502-ea0f-4309-88cc-7a212fa9c8bd"> <path fill="#ffffff" d="M27 0v27H0V0h27z"/> </clipPath> </defs> </g> </svg> </span></span></span></button></div></div><div id="comp-lu6mbq6x__item-lu6ms5cq" role="listitem" class="rM7ckN YJEKQk comp-lu6mbq6x-container comp-lu6mbq6x wixui-repeater__item"><div class="YAf4Ti InKIFF wixui-repeater__item"></div><div id="comp-lu6mbq6x5__item-lu6ms5cq" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu6mbq6x5 wixui-rich-text" data-testid="richTextElement"><h3 class="font_2 wixui-rich-text__text"><span class="wixui-rich-text__text">Who is in charge of the Hub’s editorial? </span></h3></div><div id="comp-lu6mbq767__item-lu6ms5cq" role="" class="rM7ckN YJEKQk comp-lu6mbq767-container comp-lu6mbq767 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div></div><div id="comp-lu6mbq6y13__item-lu6ms5cq" role="" class="rM7ckN YJEKQk comp-lu6mbq6y13 wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div data-testid="responsive-container-content" class="comp-lu6mbq6y13-container"><div id="comp-lu6mbq6z9__item-lu6ms5cq" class="HcOXKn c9GqVL QxJLC3 lq2cno comp-lu6mbq6z9 wixui-rich-text" data-testid="richTextElement"><p class="font_8 wixui-rich-text__text">The Hub’s content is managed by our Director of SEO Editorial, George Nguyen. George commissions, fact checks, and edits all the articles on the Hub with input from our Head of SEO Branding, Mordy Oberstein, and our Head of SEO Communications, Crystal Carter. Learn more about <span style="text-decoration:underline;" class="wixui-rich-text__text"><a href="https://www.wix.com/seo/learn/experts" target="_blank" rel="noreferrer noopener" class="wixui-rich-text__text">our SEO team</a></span>.</p></div></div></div><div id="comp-lu6mbq74__item-lu6ms5cq" class="comp-lu6mbq74" data-semantic-classname="button"><button type="button" class="StylableButton2545352419__root style-lu6mbq766__root wixui-button" data-testid="buttonContent" aria-label="Plus icon"><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__label wixui-button__label" data-testid="stylablebutton-label">Plus icon</span><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg data-bbox="0 0 27 27" xmlns="http://www.w3.org/2000/svg" viewBox="0 0 27 27" height="27" width="27" data-type="shape"> <g> <g 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wixui-rich-text__text"><span class="wixui-rich-text__text">Find detailed articles and guides on how to get the most out of our SEO tools in the Help Center.</span></p></div><div id="comp-lwyn1v98" role="" class="rM7ckN YJEKQk comp-lwyn1v98-container comp-lwyn1v98 J6KGih wixui-box"><div class="YAf4Ti InKIFF wixui-box"></div><div id="comp-lwyn1v9c1" class="comp-lwyn1v9c1" data-semantic-classname="button"><a data-testid="linkElement" href="https://support.wix.com/en" target="_blank" rel="noreferrer noopener" class="StylableButton2545352419__root style-lwyn1v9d13__root wixui-button StylableButton2545352419__link" aria-label="Go to Help Center"><span class="StylableButton2545352419__container"><span class="StylableButton2545352419__label wixui-button__label" data-testid="stylablebutton-label">Go to Help Center</span><span class="StylableButton2545352419__icon wixui-button__icon" aria-hidden="true" data-testid="stylablebutton-icon"><span><?xml version="1.0" encoding="UTF-8"?> <svg 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Welcome to SERP's Up. Aloha. Mahalo for joining this SERP's Up podcast. We're serving up some groovy new insights around what's happening in SEO around what's happening in SEO. I'm Mordy Oberstein the head of SEO brand here at Wix. And I'm joined by the very deeply thorough, data-driven, data dynamic, data diving head of SEO communications here at Wix, Crystal Carter who's shaking her head like what are you even saying at this point? I don't know.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">I don't know what he's talking about, man. Like data? Data shmada. I'm winging it, man.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">I'm just trying to tie the topic into your adjectives.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">I'm winging it. Aren't we all?<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Oh, I've been winging it for 40 years.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Never did me any harm, as they say. No.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Cholesterol is too high? Eat more of it. Data.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">No, he's not my favorite Next Gen character. You know what? I think over the years it's probably, I mean there's Picard obviously, but I think it's probably going to be Riker's definitely higher up there just because of the idea of Riker-ing over a chair, which I didn't realize until I saw the super cut and I was like, \"This is amazing. How did I never see it?\"<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">When you're that tall, that's what you would do.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">And then once you see it, you can't unsee it. It's perfect. Although I think that the actor who plays Data has had some of the widest range, but then there was also... Is it Wil Wheaton or whatever?<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yeah. Oh, now you'd open up a Pandora's box with Wesley Crusher. Okay.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Right. Wesley Crusher, just his second act on the Big Bang Theory. I was not expecting that.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Right.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">So there's that. But then I guess also Whoopi Goldberg. Whoopi Goldberg has happened in recent career. So anyway, so yeah, there we go.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Wait, how we get from data into Star Trek?<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Data.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Oh, Data. Oh, that went right over my head. Wow. Wow. I'm like, I'm all down to talk about Star Trek. I just didn't understand how we got here Data. Oh my, wow. I really warfed that.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">You know what we should do this podcast? Make it so<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">I'm engaged. The SERP's Up podcast is brought to you by Wix Studio where you can not only subscribe to our monthly newsletter Searchlight and check out our SEO course over on the Wix studio SEO Learning Hub. But where you can also get tons of deep dives and deep takes across all of the content that the Wix Studio SEO Hub has to offer. As today, we take a hard look at what you should know about an SEO study before drawing any conclusions. While understanding the methodology of a study is huge, the data mindset and how to avoid its pitfalls and know they who wrote the study, why authorship comes into focus. SEO consultant extraordinaire, Jess Joyce will share how she shares complex data with clients and stakeholders.<\/p>\n<p class=\"font_9\">Plus, we'll pick apart a few SEO studies to see what lessons we learn from them and how we approach them. And of course, we have your snappiest of SEO News and who you should be following on social media for more SEO awesomeness. So like Mike Tyson in a boxing ring, we've got something for you to chew on and it's crunchy as we help you better understand the SEO data crunchers of the world on this 112 episode of SERP's Up.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">That's quite the intro. Quite the intro.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Well, now that I did, I was thinking, what do I do with the data thing? Oh, you're chewing on numbers or crunching on numbers. Okay, I'll go Mike Tyson chewing on people's ears.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yep.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">I should have went Data Star Trek and it is just whoosh.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Hey, we're going to forge ahead just like Jordy. It'll be fine.<\/p>\n<p class=\"font_9\">Right.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Wow.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Okay. So.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">I've got some cues for you, but anyway.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Oh, I recognize that reference. Okay. Right. Okay. So resistance is futile when it comes to data studies. Basically, when we're working in SEO, we are inundated with data all the time, client data, market data, all sorts of stuff. But how do you sift through all of it? How do you make sense of everything? I know that this is something that Mordy has worked loads on and has written on extensively, so we're going to get into the discussion very quickly. But just as a primer, I tend to think of these studies in three different categories, and I think that they should really be assessed for the value in these different ways as well. So to my mind, SEO data studies tend to fall into a few categories. You have your case studies, which are looking at outcomes for a particular client or project or instance or something like that.<\/p>\n<p class=\"font_9\">Then you have your data study that's looking at large scale data. So for instance, when you're looking at the impact of an algorithm over an entire set of keywords, et cetera, et cetera. And then you have your targeted data study, which is a little bit of a combination of the two. And with case studies, these tend to be centered on the client outcomes. And these mean that there's a particular set of circumstances. So if you're trying to find out whether or not this is valuable for your project and whether or not this is relevant to you, it's very important that you understand exactly what the parameters were of the case study, and they can be incredibly valuable. If you're on a similar vertical, and let's say you're working on, I don't know, a project and it's a retail client, and they sell the same kind of-<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Selling Star Trek T-shirts.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Selling Star Trek T-shirts, right? For Comic-Con or something, right? So let's say that you're that product vertical and there's somebody else who did a case study for the same kind of industry, then you are very likely to take a lot of learnings from that, right? You're facing similar challenges and they can help you figure out how to boldly go where you want to go. Now, it is worth though, bringing in a little bit of skepticism when you're looking at case studies because people don't share everything. They can't. They can't, they couldn't possibly. And they don't share all of the things that go into it. So it could be that they did this project and it was all SEO and nothing else was involved. Or it could be that yes, there was SEO involved and of course it contributed to it, but there was also 20,000 pounds worth of paid put on it per day or something like that.<\/p>\n<p class=\"font_9\">Or it could have been that there was also a digital PR campaign that they didn't mention. Or it could be that there were various other things behind it. It could be that somebody was on TV. I've seen incredible SEO lifts because somebody was on television and had a big PR spike. So that is something that's worth thinking about. Yes, there's probably some learnings that you can take from a case study, but don't always expect exactly the same results if you implement the same things that they're advocating for, because it's impossible to know everything that went into that particular instance. That is a very, very big, it depends in that particular case. And I can see you nodding your head, Mordy. I don't know if you want to jump in on-<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">No, no, no, no. You're on a roll. You're going, I'm with you. I'm with all hockey stick growth in my case study. Okay, okay.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Right. Right. Right. And yeah, they can't show you all of the things. And sometimes one of the big things that can vary, particularly when I look at case studies, is the market. So sometimes in emerging markets you'll see people and they're like, yeah, we did this particular thing and we saw 7000% growth. And then if you tried to do the same thing in an established market like the US or the UK or France, Germany, et cetera, then you might have a challenge making the same kind of impact because there are more competitors in the mix. And so that can be a real challenge as well. It's not to undermine what the folks who are getting those gains have done. Well done, fantastic and well done. But it can sometimes be a challenge to do the same thing in a more established, more competitive market.<\/p>\n<p class=\"font_9\">So that's something to consider with case studies. So pay attention to them, but don't necessarily expect the same results. Data studies tend to come from folks with large data sets to work from and within the SEO space, a lot of times this comes from tools teams. So this will come from folks like Ahrefs, from StatMoz, SE Ranking, Semrush, and lots of folks are doing great data studies here and they provide a great amount of data for algorithm updates in particular, or when certain SERP features emerge, and they can say, this SERP feature is visible. So I've certainly paid a lot of attention to Dr. Pete will be like, oh, featured snippets have gone up 15% or they've dropped 20%, or things like that. And they're able to give you a broad understanding of what's going on around the web. These are really, really interesting.<\/p>\n<p class=\"font_9\">The challenge with these studies is that it's important to remember that there's limitations that are based on the tool. So sometimes tools providers will have a certain data set that they're looking at, or they will have certain features that they're able to see that maybe others aren't able to see, or maybe there's a certain feature that they don't see, or maybe there's certain markets that they're not looking at. So for instance, I spend a lot of time looking at Semrush. Semrush doesn't cover every market. It's a great, fantastic, wonderful tool, but it doesn't cover every market. So if they're less strong in your market, then it might be less easy to see what's going on there. And if they don't store data on a region that you're working in, for instance, then the data set might be slightly less relevant for you.<\/p>\n<p class=\"font_9\">So it could still have an impact, but it might not be a like-for-like relevancy for you. And it doesn't mean that you should ignore the data. It's worth carrying out your own experiments to see if you can replicate the findings. Absolutely. But you need to think about assessing your own data set and coming up with your own set of benchmarks for when things are changing or where there's visibility changes or which competitors tend to have the same impact as you and those sorts of things. It's worth looking at that when you're comparing your own results with large-scale data studies.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">The data, just a peek behind the scenes on the big data studies, they are very difficult and you need to pay attention to what they write. Usually they do at the beginning, sometimes at the end, sometimes not at all. If it's not there at all, run. What the methodology of the study was. What kind of keywords did they use? For example, let's say, I don't know, you have, just forget a study for a second. You have the SEO weather tools. So you have MozCast, and let's say you have the Semrush sensor, and they'll often show different things and it's because they're built on different types of keywords. Moz uses high search volume keywords on purpose because they think that that simulates being more like your average user on the average day. Whereas Semrush is looking at normalized keywords to make it look like, okay, this is the web as a whole.<\/p>\n<p class=\"font_9\">Both make sense. They're just both very different. So you have to look at the types of how many keywords, what types of keywords. It's very easy to get lost in the verbiage too. Oh, we looked at 5 million data points. What you might have looked at was not 5 million keywords. You might have looked at one keyword 5 million times, for 5 million days, which is a different kind of data than looking at a hundred thousand keywords for a hundred thousand days.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Right.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">It's very confusing. They're not always very transparent about how they on purpose. And also it's easy to get this data wrong. I cannot tell you, and big kudos to the Semrush team for this, how many times I've done a data poll with the Semrush team, looked at the data like something's not right here. And I don't even know. I just know something isn't right. Let's dig in and see did something go wrong somewhere or are we actually comfortable with the results? I'm like, oh, actually what we ended up doing was there was an over-emphasis on this type of keyword or there was an over whatever, whatever on this. Let's try to adjust the data set and run it again and see, but you need to have a team that's willing to do that and is dedicated to do that. And somebody like me, or let's say like Patrick Stocks or like Dr. Pete who are working at these tool who are-<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Marcus Tober.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">SEO people. Marcus Tober, et cetera totally. Who are big data SEO people who could say, no, no, no, I know just looking at this, something's off somewhere. Let's re-figure this thing out.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yeah, yeah, yeah, yeah, yeah. You definitely have to dig into those. And I think that the tricky thing is with the big data studies is that very often what people want to hear about is the brand new thing. They want to hear about the brand new thing. It was-<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">It was the hardest thing to pull.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">AI overviews. Exactly, exactly. Right? Because you don't have historic data and you've just set up this tool to identify it on the SERP. So for instance, AI overviews is something that's on there and everybody wants to know what's going on with AI overviews and there's various different studies that keep coming out and there's various tools that are trying to measure it, but they're just tricky to keep up with and they're tricky to quantify it.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">We spoke about this on the previous podcast episode about this and it was in our recent Searchlight newsletter, make sure you subscribe, but in the newsletter we talked about, yeah, the studies are great, but if you start thinking into it a little bit more, all these different tool providers are trying to catch up with each other. They did a study, we need to do a study. They did a study, we need to do a study. And that's helpful for them and it's good, it's good for everybody. You get data, they get clicks and likes and whatever and signups and whatever, but there also is a little bit of a need for deeper data and don't think that with that data you have the full story. You don't yet. No one has it yet.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Right, right, right, right, right. Entirely. And the methodology point that you brought up is super, super important as well. Understanding, we looked at SERP results in the United States, we looked at the health vertical, we looked at newspaper sites or things like that. Because like you said, sometimes they're like, oh, we looked at 700,000 keywords. Well, for some websites that's just their ranking keywords. I literally had just logged into Semrush and I don't know, sometimes they have URLs that are there, and the first one I clicked, wildlifeorg.com, they rank for 300,000 keywords. So if you said, we assess 300,000 keywords, you're still only assessing one website.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">You could assess 5 million keywords. But if they're all the same kind of keyword, how to buy socks, how to buy pants, how to buy a shirt, how to buy glasses, how to buy earrings, how to buy a tree, how to buy a light, how to buy a computer. I'm just looking into the things I'm looking at right now.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">You're just naming things in the room.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">It's all going to be the same kind of SERP of the same kind of results,<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Right, right, right. So it's really important to think about that. And that's a really important thing when you're thinking about any kind of information. In academic studies, they always have a section that talks about methodology.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">And it's called, by the way, limitations. That's the name of it. Because every methodology has limitations.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Right. And you have your variables. It's all part of the scientific method. All these studies are using scientific method. So you have your hypothesis, you have your variables, you have your controls, you have your criteria, you have all of that sort of stuff. And it's really important that you're looking at that.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">$1,000 to the SEO tool who instead of calling their section methodology, calls it what the academics call limitations.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Okay. Okay.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">It's not a good marketing thing. You would never do that. That's why I'm offering a thousand dollars. I'm not saying you should do that, by the way.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">I mean, you might have somebody calling you up for a check. I'm just saying.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Okay. Yeah.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Okay. All right, so now moving on to my favorite type of study, which I think is my favorite type of, and I think a lot of SEOs really like these ones. So I'm calling these targeted studies. This is my verbiage, my terminology, but these are my favorite. This is essentially where people are combining the best of a case study set up with the best of a big data studies and they scale them up. So Cyrus Shepard is known for this type of research. He did a big, big case study on title tags. They looked at lots of title tags and variations on them, and they tested all of these title tags and said, \"This has this. According to the data that we have in 60% of cases, this is the outcome. In 70% of cases, this is the outcome.\" That sort of thing.<\/p>\n<p class=\"font_9\">Lily Ray is known for her studies where she monitors whole cohorts of websites that are affected by the same algorithm updates. So she's been studying winners and losers, and so she'll look at those sorts of things like individual websites and then she'll do a deep dive into single websites as well. This is something that you look at as well, Mordy, when you're doing your studies as well. So you'll say this is the big picture. This is a case study based on this one particular one. Glenn Gabe is somebody who's great for this as well, where he will share lots of information of the helpful content updates seems to be having this impact at scale. Here are a few people that I've been watching who are having that situation.<\/p>\n<p class=\"font_9\">The thing that's tricky about some of these ones, and I think they're great, I think they're wonderful, but the thing that's tricky about these ones is if you are monitoring some sites and you're not inside the site, then sometimes you're flying a little bit blind in terms of the] study.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">It's anecdotal or can be anecdotal.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Well, so I had a situation where, so at MozCon I was talking about forums and all of the data that I could see from all the tools was telling me that there was definitely a trend of around September in 2023 loads of forum sites saw a big uptick in terms of traffic. Reddit saw a huge hockey stick and loads of legacy forums saw this as well. And the numbers that I found in terms of the numbers was from one particular website said that it was up 7000% according to one SEO tool. At MozCon, one of the guys from the website was like, I'm not sure what they're measuring because I am only seeing two or three times as much traffic, not 7000% more traffic. We did see an uptick, a big uptick, but not exactly those numbers. So that I think is really, really interesting.<\/p>\n<p class=\"font_9\">So sometimes with some of the tools, again, depending on the tools that people are using for some of these targeted studies, sometimes there's limitations with regards to that. So when people will share information, it's very important that they share what kind of tools that they're using. So for instance, Lily Ray very often uses Systrix and she'll say, this is what Systrix is showing. And Glenn Gabe always shares which tool he's using, and sometimes he'll show multiple tools as well. And that's really important to see as well because if you have a case where somebody's like, well, that's not what's reflecting in my traffic. I know you're looking at this website, but our website actually isn't seeing that. If you actually end up speaking to the SEO as I did in that case, then you can say, oh, well the tool is showing me this. Based on the evidence I've got, this is what I've got. But yeah, those are the challenges with those, but they're very, very useful for keeping track of trends.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">I love those. I love those a lot. And what's great about what Lily and what Glenn do, and Cyrus, that they're not just tracking five or six sites. Glenn has, I don't know, an index of 400 sites. I'm making up the number. I don't know the exact number he has, but it's a lot. It's a lot of sites. So it's not just a small sample size. But yeah, it can be like what they're seeing and what you're seeing could be very, very different. Looking at a pattern within a core update kind of thing, and I find 10 examples of this, if I write up a post highlighting two or three of those examples, the first thing I try to start, this is just what I'm seeing. This is one sliver of the entire internet, sliver of a sliver of the internet. You could be seeing something completely different, and you probably are because there's probably a million things happening at one time.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">All the time. I think it's really, really valuable. I think particularly for folks who are trying to do the day-to-day, it can be really, really valuable to have the combination because I think that if you have somebody just giving you loads of data, sometimes I'm like, well, now what? What do I do with all this information? So even if you do have somebody who's like, this is the sliver of what I've seen. Based on this data, what do we actually do now?<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Exactly.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">It's really, really-<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">That's a whole other can of worms.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yes. It's really, really useful. But I think also data just becomes increasingly more important for SEOs and understanding these studies and being able to report and tell stories in terms of this is really, really important. I think Lily Ray is somebody who in particular, she recently changed her job title. She's head of strategy and research, not just strategy, but research. So that's recognition for all of the studies that she's been doing. And I've seen lots more SEOs who have switched either to being data folks or have added that as part of their role or managing teams there as well. So being able to understand these data studies, being able to write your own, being able to assess data coherently is super, super important to SEOs today.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">I just want to end off with a quick point that Barry Adams once made, having some data is better than having no data. None of the data is perfect. All of it points to a certain direction. It's all, this is the trend or this is where things are heading. It's very directional. Even if it's not correlation doesn't mean it caused it. Blah, blah, blah. Forget that discussion. Even if it's not that discussion, it's still not perfect. It's still not going to be a hundred percent. So take it all in the right framework and the right frame of mind.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Absolutely.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">And the second thing is data studies are like your family, everyone's got an agenda. So keep in mind who's writing it and why, and that's all I'm going to say.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Okay.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Okay, moving on from that little spicy little bit. Sometimes we need to share complex data with our own audiences and with our own clients or with our own teams. How do you go about doing that? Well, here's Jess Joyce about how or what things you should consider when translating complex data into content your audience, whoever that might be, internal, external, whatever, can actually understand.<\/p>\n<p class=\"font_9\"><strong>Jess Joyce:<\/strong><\/p>\n<p class=\"font_9\">So you guys have asked what things should you consider when translating complex data into content your audience can understand whether that be an article or sharing data in a report, et cetera, et cetera, et cetera. And how I go about that. So I think it's the same approach that I take to every piece of content is try to land people with context. I think context is everything that search engines are missing because when you're Googling something, it can mean so many different things, which I know they've added updates for, which is great, but it can still mean so many other things and other contexts that go into things. So landing things with context really helps. We're starting to see that being a noob about it is probably the wrong approach to take to it. Answering the what is content out of the gate is just not a great idea, but ensuring that your audience, so doing your audience checking and such is really good to do.<\/p>\n<p class=\"font_9\">Knowing your ICP and all those marketing terms so that you know who you're talking to so you can use the same terminology that they're using is really helpful. And then also making sure that you use examples in that, whether that be quotes or visualizations or something to engage the user throughout it and making sure you highlight the key points that you want to ensure that you nail down with whatever piece of content that you're writing or data, because especially if it's more complex, I don't want to read through 300 pages of a complex data report when I can just get the TLDR. We tell folks all the time to write out key summaries, the key takeaways that top stuff that's really helpful with like Nerd Wallet content, they do that really well. So I think translating that into content that anyone can understand with summaries or top tips is really helpful for everyone and not just search engines.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Thank you so much. Jess. Make sure to give Jess a follow-over on social media, link to her LinkedIn profile in the show notes. It's interesting to point out that change in what people are expecting from when you're transmitting that content and how you start off. I agree the start off point is a little bit higher level than what it used to be, so do that, which is good for complex stuff.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yeah, I think also presumably you can just link people. If they're not sure, You can just, you don't know what this is, here's a link. But I think also we have tools that are able to cover that. So I get complicated documents from my insurance company about various different things. If I don't know what that word means, then I just go, \"ChatGPT, what does that mean?\" And it goes, \"It means this.\" And I go, \"Thank you.\" And then you can move forward.<\/p>\n<p class=\"font_9\">But I think that you want to spend the bulk of the communication dissecting the complicated ideas. That's what you need to do. And I don't think you need to not necessarily explain yourself. You can qualify it, you can certainly explain all your acronyms and things like that, but you can jump right in. And I think that it's really important and really valuable to have that as a skill because there's been tons of times when I've talked to clients and you give them data and they're like, what is this? And if you're not able to dissect it, if you're not able to explain yourself, then it can become a big challenge for folks.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Huge challenge. Now talk is cheap, and I mentioned this on social media before, it's why I talk a lot. If talk was expensive, I wouldn't do as much talking as I currently do.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">What?<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">That said, why don't we have a look at some actual SEO studies that talk about why we thought they were effective so that you can approach SEO studies in a brand new light when you approach them with a segment called It's New.<\/p>\n<p class=\"font_9\">Speaker 4:<\/p>\n<p class=\"font_9\">Oh, I'm sorry.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">It's new because it's a new way for you to approach SEO studies.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yes.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yes. That because it's a new thing on the SERP, which is why we need a next segment.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Or a new study.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Or a new study. Yeah, these are all old, really old.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">This one's our 2022.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">I went with what I knew was good.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Okay.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">I mean I could have gone the other direction. Here's a bunch of bad ones, let's bash them. That would've been good radio.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">No, no.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">But I knew you wouldn't appreciate that.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">All right, what you got?<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">What do I got? I got from 2022, but it's a famous SEO study from Patrick Stocks who was a booby over at Ahrefs, almost half of Google Search Console clicks go to hit in terms of study by Ahrefs, and it's one of these seminal SEO studies where we learn that, wait a second, the GSC data isn't as transparent as you actually think, and it's not as much data there for you as you actually think, and that's not all there like you might actually think. And it really changed the minds or the mindset of some SEOs' take towards Google Search Console. And the things I liked about it was it gave you practical tips. It wasn't just like, here's big data for big data's sake. There was a purpose. We rely on search console to X extent. Maybe that's not actually the case and the author is super trustworthy. Patrick is super-duper... If Patrick says it as it pertains to SEO, like I don't know about Patrick's talking about comedy, if Patrick's an expert, he's very funny though, but for SEO data, take it because he's great.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">So here's the thing. I'm looking at this study and there's a couple of great trust signals and great high value signals that they have straight out the gate. So first of all, they have Patrick Stocks who's an established SEO author and it's got in his bio and he's done some great stuff and he's worked for the team for ages. Then it says it's been reviewed by two other people who are also solid, fantastic folks. So in the first paragraph they explain why you should check out this study because most SEOs consider Google Search Console as their source of trust. What if I told you Google Search Console doesn't tell you all of the keywords that you get traffic from. In fact, the tool doesn't show you a term for nearly half the clicks. That, now I'm hooked. I'm interested. They've established the issue that they're trying to address.<\/p>\n<p class=\"font_9\">So that's their hypothesis is that. And then they say these instances of hidden terms account for 46% of all clicks in our study, and our study includes one month of data across 146,741 websites and nearly 9 billion total clicks. So they've told you the data, they've told you the websites, they've told you the scale of it, they've told you all of that sort of stuff within the first, completely above the fold, it tells you all of that sort of stuff. Also, it says that they last updated in November 2022. So this is also really useful as well. So in internet time, November '22, which Google Search Console, that's probably fine. That's probably not the difference, that probably hasn't changed much between now and then, but it's worth double checking or something if there's been any updates to that, if there's been any updates around this conversation, if you're interested in this particular topic. Also, and this tells you the parameters of it that basically this is a combination study.<\/p>\n<p class=\"font_9\">This is one of those targeted studies where basically they've got big scale data and they've got account data as well, and then you can take from that what you want, but they laid out all their cards on the table. Those are great trust signals. And as somebody with a brain, I can go through and I can go, okay, based on all of this, I will now assess your study and see how relevant this is to my particular situation or how interesting this is, and I can compare and contrast what I see in my Google Search Console with what you've got here.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Exactly. So great study. Okay, number two comes from some dude named Mordy and I chose this one not because I'm narcissistic because I was looking for three quick examples so I can get on with my day.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Lazy<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Time efficient.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Don't work harder, work smarter.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Right. Hey, that's our newsletter segment. Market smarter, not harder. Google's product reviews algorithm update winners and losers. This comes back from 2021, it's an article from SEJ. The reason why I included this one is not because it's a great study and it's fantastic. It's that there's an entire section, my approach to analyzing the update was specifically word, I found five or six websites that showed this pattern. I was very hesitant to write about to begin with because that's not a lot of sites. But it was interesting, and I literally wrote somewhere, here, to be clear, what I'm about to share is based on my qualitative analysis. It is not a definitive study based on deep data.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Right.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Take it for what it is. So that transparency was great. Even the authorship is so-so.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">That Mordy guy, I don't know-<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">I don't know what he is thinking.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Oh my gosh. But yeah, no, I think that that's super important though because it is useful and I think that the other thing is that even though it's a few websites that you're looking at, you've gone into them extensively and that amount of research is something that is valuable and the way that you compare them also gives people the ability to compare themselves to that set of criteria.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">So in comparing different websites to each other and their rankings after an update and why maybe one went up and one went down. And showing, by the way, there's correlation between the two websites. There's inverse ranking patterns. Like, okay, well you could see in some of the screenshots in the article, they're just opposite patterns. They clearly Google, we like this one, don't like that one. Get this one in there. Get rid of that one. And I spent hours and hours reading through the website's content to do this. It wasn't like a five-minute thing. Anyway, enough about me and on to Moz and Dr. Pete who how could we have a conversation about studies out this doozy of a study from, I don't know what you... 2024. It was updated in 2024. Look at that. Something current and relevant, which is unique for me in general in life.<\/p>\n<p class=\"font_9\">Anyway, from Dr. Pete, charting 10 years of the Google algorithm, and the reason why I like this study is the absolute phenomenal use of visuals in a deep data study. The visual became a hack. That's how good the visual was.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yes.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Also, we tried to contextualize the data, why he thinks it was happening and he's cleared his opinion, but I always appreciate that's what you were saying before, why do I care about this? He's trying to show what this might actually mean for you or mean for looking at the SERP. And it's not very long. Not every deep dive needs to be incredibly long. He did it really quickly.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">This again comes back to the tools providers or whoever's supplying the data, what they have at their disposal. So I asked Dr. Pete for some algo information on this, and they've had MozCast for years. He's able to pull on 10 years of data that they've been tracking consistently, and so he's able to pull on the data set. And since he's been doing it consistently, he's able to build on that very quickly. So I asked him for some data and he was like, \"Yeah.\" And just pulled the full data set for me very kindly because he already has that stuff.<\/p>\n<p class=\"font_9\">And I think that people who've been studying something, just like you would have a professor at a university who has been studying, I don't know, the Romans or something for like 15, 20, 30 years, if you have somebody who's been studying the algorithm and using similar data set or using similar tools for 10 years, this ain't their first rodeo. They can see what's new, they can see what's different, they can see when the algo's spicier than it normally is. And Dr. Pete's been somebody who's been doing that for all this time and he's got the chops to write something shorter because he has all of the data behind it.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Exactly. He's got that whole, especially around this topic, that intuition that you need in order to be like, okay, I see the data. I know what this means.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Right. Right, right, right.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Here we go. Let's roll.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yeah, I think it's totally good. I also want to shout out, I know this isn't on the sheet or whatever, but speaking of people who've been studying things for a while or particular conversations, I want to shout out Rand Fishkin zero-click studies.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yeah, that's got a lot of play through the years.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Right. So he's been studying these for ages. 2019, he published a study about zero-click searches. 2021, he published another study about zero-click searches. 2024, he recently published another study about zero-click searches. And this is something that the SEO space has been fascinated by the entire time, and I think that within his studies, the most recent one, he has a whole section, again, this is super valuable, but he has a whole section that says caveats and data limitations.<\/p>\n<p class=\"font_9\">He also cites his previous two studies, so if you've been following this conversation or if you're new to the conversation, you can go back and read the other articles and see how this has evolved over the time. But yeah, he has a whole section about caveats and limitations. He's got five different caveats to explain all of the different information, all of the other things that he talks about, like click stream panelists might have changed or iOS, there's minimal coverage of mobile iOS devices are currently available within the panel. He explains all of those things, and I think that while some people might think when they're presenting data to clients or whatever, that talking about the caveats might make their study seem less robust, I think that declaring your caveats makes it seem more robust.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">A thousand percent. A gazillion percent. Yeah. You knows who's a study unto himself?<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Who's that?<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Barry. Barry's a study unto himself, and to the psychology of the human mind, really.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">I think so. How can he be more efficient? That's what  he studies. Efficiency.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">I think he should really put his cell phone in his shirt pocket up top. That's why when he has to answer it, it's right there. I don't know why he puts it in his pants pocket like every other person does. I wouldn't.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">I wouldn't.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yeah. So here's this week's Snappy News. Snappy news, snappy News, snappy news. Three for you this week. First up from Barry Schwartz over at SCRoundtable.com. Google Search Console finally drops the page experience reports. So the page experience report in search console is no longer, you can still track the HTTPS report and the corporate files report separately, fine, but the actual page experience report is no more. Per Google, they wrote, \"We're removing the page experience report and search console. That page summarized data from the corporate vitals and HTTPS reports, which will continue to be available as they are. We decided to remove this page to reduce unnecessary clutter in search console.\" Yada, yada, yada, yada, yada.<\/p>\n<p class=\"font_9\">Barry wrote, and I could not have said it better myself, \"I wish they would just say the reason was because SEO is obsessed about it as a ranking factor when in a reality it makes almost zero impact on ranking. But no, Google said it was to reduce unnecessary clutter.\" Barry nails it on the head. There's nothing else I need to add to that. He just completely nailed it. Wow. Barry going full “scorched-earth” there. Okay. Also from Barry, Schwartz, this time on search engine land, Google site reputation abuse policy now includes first party involvement or oversight of content. So we've seen this before where Google has gone after third party hosted content that really's got nothing to do with the website, like on the coupon sites, yada, yada, yada.<\/p>\n<p class=\"font_9\">To quote, it's new. Yada, yada, yada. Now, Google's saying, yeah, even if you are involved as the website itself, let's say with, I don't know, you hire a third party to manage the content on the website, everything that they're doing is completely under your umbrella. You understand it, you approve it, you sign off on everything. Still a problem. Google also said, this is not algorithmic. They did say that there are algorithmic things in place to make sure that you stay in your lane and focus on what you focus on. Chris Long has a really good article linked to it also on Search Engine Land, where basically saying, \"The fact that this is manual and Google can't get rid of this stuff algorithmically points out a really big flaw in how Google's able to handle this content as a whole. We've talked about that on its new, a few times we've griped about that.\" I completely agree with Chris.<\/p>\n<p class=\"font_9\">Onto Semrush.com. This one from yours, truly. I did a study exploring URL volatility in Google's AI overviews. It's a little data study. We looked at 1500 keywords that produced a AI overview for at least 20 out of 30 or 31 actually days across October, and then pulling out the data around how consistent were the URLs inside the AI overviews. The point being, hey, you might want to target an AI overview, but if your URLs can't be consistently shown there, is it really worth it or not?<\/p>\n<p class=\"font_9\">Now, obviously it, quote, unquote, \"It all depends on the keyword.\" And it does. There's a lot of stats in here. I'll give you some of the top stats that I saw. One, out of all the 1500 keywords that I looked at, 0% of them show the same URLs every single day across the data period. Zero. Not one. 91% of the URLs in the study were at some point removed from the AI overview. That's a lot. We only saw 43% of them return to the AI overview within the data period. They may have returned later. I don't know. But in the data period, only 43% of them ever returned, so more than half left the AI overview, never came back.<\/p>\n<p class=\"font_9\">Also, the average number of consecutive days that a URL's showed inside the AI overview was 3.3 on mobile and 3.9, so like four days on desktop. There is a lot of fluctuation inside of the AI overviews in terms of URLs. Does that mean your URLs are not showing consistently day in, day out? No. Don't know about your specific URLs. You need to track it. I'm just pointing out the average across a relatively limited dataset, but it does point out the need, in my opinion, like I wrote at the end of the article, to really track the heck out of your AI overviews and the URL placement, because it could be, yeah, you're getting in there, but then tomorrow you're not, and the day after you're not, and then you're back again, and how worthwhile is the focus on that?<\/p>\n<p class=\"font_9\">By the way, one more thing we really do need to look at is the CTR. Yes, AI overviews might show up. We have data on that when, how often, blah, blah, blah. URL consistency? Now we have data on that, but what's the CTR? Are people actually engaging with the AI overviews and clicking? Don't know yet, so there's a lot of unknowns in this AI overview picture, but now we have a little bit less unknown with my latest data study. Pat on the back to me, yada, yada, yada. That's this week's snappy news. I can't stop doing the yada, yada, yada thing from Barry. Sorry, Barry. Was stealing your thunder. By the way, for the record. Barry says he does keep his cell phone in his shirt pocket so that it's easier to pull out.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yeah, but your hands are at your hips.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">The whole thing is awkward. Let's say, I don't know, you're leaning over to flush the toilet. It doesn't fall out into the toilet? I'm going to ask him that?<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">You ask that.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yeah. I'm going to write it on my list of things to ask Barry.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Okay.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yep. Does your phone fall out in the toilet? If yes, I'm never borrowing it. Not that I ever borrow his phone.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">There's some studies on that.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">There probably are studies on that.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">There are. There's studies on how clean people's phones are. I'm just saying. Don't look.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Now, if you're looking for a great collection of information and SEO studies and all sorts of things, Backlinko has some really great information for you and Leigh McKenzie who's driving the organic content over at Backlinko will be a great person for you to follow. He's always sharing roundup of all sorts of information around SEO on LinkedIn, so give Leigh over at Backlinko, a Semrush company, a follow.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yeah, do that.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yeah. He also listed his podcast, one of the best podcasts ever.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">He's got great taste.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yeah, great take. This wasn't quid pro quo, by the way. We didn't say, oh, we'll feature. It was organic. We didn't even know.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Hey, and I tell you what, if you also think that we're one of the best podcasts, leave us a review. Just saying. That's some great data. That's some great data for us and for everybody who's using Spotify or Apple or any of your other favorite podcast channels.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">That is quite logical.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Thank you.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Fascinating.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">I appreciate it.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yes. I'm raising that one eyebrow to be the other Star Trek nerd data person guy.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yes.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">I've killed the moment.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">I have a lot of Star Trek references. I'm sorry.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">All right. In that case, thanks for joining us on the SERP's Up podcast. Oh, you're going to miss us? Don't worry. We're back next week with a new episode. We dive into who and when to hire if you're a digital marketing team. Look forward wherever you consume your podcast or on the Wix Studio SEO Learning Hub over at wix.com\/SEO\/learn. Looking to learn more about SEO, check out all the great content and webinars on the Wix Studio Learning Hub at, you guessed it, wix.com\/SEO\/learn. Don't forget to give us a review on iTunes or our rating on Spotify. Until next time, peace, love, and SEO.<\/p>","spotifyLink":"https:\/\/open.spotify.com\/episode\/3jwhskFb3Qaocim6Qt1uoZ","_updatedDate":{"$date":"2024-11-27T14:31:22.835Z"},"audioFile":"wix:audio:\/\/v1\/830ef3_a2ccea12bdd042349cd3cff917bf70ec.mp3\/SERPs-UP-EP112.mp3#duration=2597","dateTime":"November 27, 2024 | 43 MIN","appleLink":"https:\/\/podcasts.apple.com\/us\/podcast\/serps-up-learning-to-use-seo-data-studies-the-right-way\/id1639368336?i=1000678398582","link-podcast-episodes-1-urlTitle":"\/podcast\/episodes\/seo-data-studies","episodeNumber":"Episode 112","imageAltText":"SERP's Up Podcast: Learning to use SEO data studies the right way","link-podcast-episodes-all":"\/podcast\/","socialShare":"wix:image:\/\/v1\/5a78a9_94bfbcd636cf48e7b54e76a593467946~mv2.png\/social%20share%20112.png#originWidth=1200&originHeight=629","notes":"<p class=\"font_9\"><strong>Hosts, Guests, & Featured People:<\/strong><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.wix.com\/seo\/learn\/experts\/mordy-oberstein\"><u>Mordy Oberstein<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.wix.com\/seo\/learn\/experts\/crystal-carter\"><u>Crystal Carter<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.linkedin.com\/in\/jessjoyce\/\"><u>Jess Joyce<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.linkedin.com\/in\/lmckenzie16\/\"><u>Leigh McKenzie<\/u><\/a><\/p>\n<p class=\"font_9\"><br><\/p>\n<p class=\"font_9\"><strong>Resources:<\/strong><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.wix.com\/seo\/learn\"><u>Wix SEO Learning Hub<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.wix.com\/seo\/learn\/newsletter\"><u>Searchlight SEO Newsletter<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.wix.com\/seo\/learn\/assets\"><u>SEO Resource Center<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.wix.com\/seo\/learn\/resource\/its-new-daily-seo-news\/\"><u>It's New: Daily SEO News Series<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.wix.com\/seo\/learn\/course\"><u>Wix Studio SEO Course<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/ahrefs.com\/blog\/gsc-hidden-terms-study\/\"><u>Almost Half of GSC Clicks Go to Hidden Terms - A Study by Ahrefs<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.searchenginejournal.com\/google-product-reviews-winners-losers\/403301\/\"><u>Google’s Product Reviews Algorithm Update: Winners & Loser<\/u><\/a>s<\/p>\n<p class=\"font_9\"><a href=\"https:\/\/moz.com\/blog\/charting-the-google-algorithm\"><u>Charting 10 Years of The Google Algorithm<\/u><\/a><\/p>\n<p class=\"font_9\"><br><\/p>\n<p class=\"font_9\"><strong>News:<\/strong><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.seroundtable.com\/google-search-console-page-experience-report-gone-38436.html\"><u>Google Search Console Finally Drops The Page Experience Report<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/searchengineland.com\/google-site-reputation-abuse-policy-now-includes-first-party-involvement-or-oversight-of-content-448432\"><u>Google site reputation abuse policy now includes first-party involvement or oversight of content<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/searchengineland.com\/google-site-reputation-abuse-policy-band-aid-bullet-wound-448488\"><u>Google’s site reputation abuse policy is a band-aid for a bullet wound<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.semrush.com\/blog\/url-volatility-ai-overviews\/\"><u>Exploring URL Volatility in Google's AI Overviews<\/u><\/a><\/p>","dynamicPageDescription":"What should you know about an SEO study before making conclusions? Why is understanding the methodology of an SEO important? How do you share complex data with clients and stakeholders?\n\nWix’s Mordy Oberstein and Crystal Carter, alongside SEO consultant Jess Joyce, untangle the web of data imperfections in SEO studies. \n\nBring a skeptical eye when reviewing an SEO study. A lot goes into creating a valid study with repeatable, statistically relevant results. Understanding the methodology and the limitations of an SEO study are can help you understand what’s really being presented.\n\nPlus, Jess Joyce shares how to share complex data with an audience. Landing them with context is the key.\n\nJoin us as we chew on some “crunchy” data perspectives in this episode of the SERP’s Up SEO Podcast. \n","sort":112,"episodeDescription":"Is all SEO data helpful? It depends. ","dynamicPageEpisodeDate":"Episode 112 | November 27, 2024","seoDescription":"Is all SEO data helpful? It depends. ","mainImage":"wix:image:\/\/v1\/5a78a9_da2022764e734131b22e31896103cf06~mv2.png\/Hub%20Thumbnail%20112.png#originWidth=1740&originHeight=1221","episodeTitle":"Learning to use SEO data studies the right way"},"6b904813-a49a-41ee-af05-e8571ba0188c":{"liveEpisode":true,"seoTitleTag":"The importance of marketing beyond the algorithms - SERP's Up SEO Podcast","speakersSectionTitle":"This week’s guest","skipToEp":"Episode 111 - Is it time to leave algorithms behind? ","_id":"6b904813-a49a-41ee-af05-e8571ba0188c","_owner":"5a78a967-304c-4153-9f87-de47df4fda4a","_createdDate":{"$date":"2024-11-18T12:19:42.516Z"},"urlTitle":"algorithm-marketing","rssLink":"https:\/\/feeds.libsyn.com\/426815\/rss","amazonLink":"https:\/\/music.amazon.com\/podcasts\/138d2377-c1fe-49ca-b75e-662e95930751\/episodes\/3b109cb9-a766-450a-89a9-2aa78b3b4851\/serp's-up-seo-podcast-serp%E2%80%99s-up-is-it-time-to-leave-algorithms-behind","transcripts":"<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">It's the new wave of SEO podcasting. Welcome to SERP's Up. Aloha, mahalo for joining the SERP's Up podcast. We've got some groovy to insights around what's happening in SEO. I'm Mordy Oberstein, the head of SEO brand here at Wix, and I'm joined by the very autonomous, do not tell me what I have to do, I will set my own future, the destiny is in my own hands, Head of SEO Communications here at Wix, Crystal Carter.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">All my ladies independent. Throw your hands up with me. Yeah. Independently of yourself, even though I just told you what to do. No, I'm kidding. No. Yes. Yeah, I agree.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Independence is-<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">I do what I want.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yeah, when I want to, except when I'm dealing with my kids and I end up doing most of what they want to.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">What they want.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yo.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">But ideally doing what they want, whilst I also have the option of going to the spa. Somebody was like, \"How do I go on vacation with kids?\" I'm like, \"You go to a place that's a resort for families that also has a spa, that has a daycare and a spa.\" They have like, \"Oh, we're doing activities. We're doing singalong. We're doing archery.\" They can do archery for an hour. You can go to the sauna.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Either that or you can literally leave your kids in front of a screen for a week, go and come back, and they'll still be sitting there like zombies, as if nothing happened. They may have defecated themselves, or they may have gone to the bathroom. That depends on the child.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Good thing this isn't a parenting podcast.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yeah, no, but literally we went out last night. I have two older ones who can babysit the two younger ones, but the two younger ones are a handful. So here, you can watch a movie while we go out. One of them fell asleep. The other one was... We came back two hours later, three hours later, his eyes are red and he's just sitting there like a zombie. But we got out for sushi, so hey, that'll work.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yeah. This is how we are on a plane. We don't do a lot of screen time, but if we're on a plane and we're flying long haul, guess what?<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Oh, watch all you want. Go ahead, watch whatever you want.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Guess what, it is what it is. Do what you need to do, fam. There's nothing else to do.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Funny story, the last time I was on a plane with my little kids, they were really young and they were watching Batman and Ninja Turtles and they got introduced the idea of a butler because Alfred's a butler, but they thought it was an insult because it's a butt-ler. So they were for a good year calling each other butlers as an insult.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Have you introduced them to Beavis and Butthead yet?<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">I would. My wife's like, \"Maybe that's not the best idea.\" It really formed my childhood, which explains a few things, but we're trying something more wholesome with my kids.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Right. Okay. I can see that. That makes sense.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Less damage, more on the wholesome side. That's the game plan. The SERP's Up podcast is brought to you by Wix Studio as we awkwardly transition, where you can not only subscribe to our SEO newsletter, search later over at wix.com\/SEO\/learn\/newsletter, but where you can also have multiple tools to help you build up your email lists, including an inbuilt email marketing platform as well as a tie-in to MailChimp and apps from Constant Contact and others. This, as we cover making the great escape from the clutches of the algorithms and moving your marketing towards freedom. Why going beyond the algorithm has come into focus. Why going algorithm-free is the way to be, and how to get beyond the algorithms, and why it's more than just email lists.<\/p>\n<p class=\"font_9\">To help us jump the algorithmic fence, CEO of Evergrow Marketing and co-host of the Agency Growth podcast, Jake Hundley is set to join us in just a jiffy. Plus we'll dive into the insane levels of rank volatility on the SERP and what it means for digital marketers of all kinds. And of course we have your snappiest of SEO news and who you should be following on social media for more SEO awesomeness. So grab your metal spoons and start digging and get ready to swim because tonight we make our great escape from the Rock, known as Alcatraz, on the 111th episode of the SERP's Up podcast. The Rock.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">That is a classic, classic film.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Classic film.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">There's probably bits of it that are not brilliant in terms of today's modern things, but at the time I definitely enjoyed it.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Oh, it's a classic movie. And Sean Connery, we spoke about this. I don't remember where it was we spoke about it, but he's always the same. Sean Connery.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Sean Connery.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yeah, we spoke about it on another podcast. One Ping Only, if you remember. Again, this is the same dude, he's just Sean Connery.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">He's Sean Connery. There's no volatility in the delivery of the Sean Connery. He just shows up, he Sean Conneries, and he leaves. That's it. That that's all you need. Very consistent.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">That's kind of the issue. That's kind of the issue because like it or not, we're a bit beholden to algorithms, if you're in the SEO space you know this already, because all we talk about is the algorithm all the time, but it applies everywhere. If you're in the SEO space, there are other algorithms like social media. Each one of those platforms is a different algorithm. There's algorithms for paid ads by Greg Finn and all sorts of other algorithms and like a perfect storm, they've all become unstable all at once, amazingly.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yeah, completely. And I mean, to be honest, I know that, I don't want to sound like I told you so, but I remember calling this when they started talking about mum and when they started talking about all of that stuff, I remember thinking we're going to see loads and loads more volatility because they've got all these different machine learning systems that they're trying to run at the same time. And basically they're all learning, they're all doing different things, and they need to test every single one of them. And basically it's like they need data so they have to run them and we just have to hope that we don't get caught in the crossfire on some occasions. And so that I think is what's happening on Google at the moment where we're seeing lots and lots of machine learning running in tangent and they tell us this.<\/p>\n<p class=\"font_9\">They're like, \"We're running the spam update at the same time as we're running the core update, as we're running the product update, as we're running all of these different things.\" They're running them all at the same time. If you're trying to talk to clients or you're trying to figure out what's going on between, it's very difficult to pick the things apart because it's not like this is an update, mark this date, and then afterwards it's changed. It's much more complex now.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">And first off, good call, first off because clearly you were correct. And then snap, snap, snap, snap, snap fingers, and then social, obviously, with the whole X thing. That became interesting. And then there was Threads and that was interesting. And then LinkedIn has been interesting. Facebook for a long time has been garbage. They said, \"Yeah, we're killing organic,\" years ago.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yeah, yeah, it's been-<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">That's always been a problem. I don't know about TikTok because I don't do that, but all of the platforms have been just complicated. It's all been algorithmically complicated as of late, and it's created this conversation. I can't tell you how many people I've seen now versus, I don't know, six months ago even saying, \"All right, everybody, get off the algorithm train and build up your email marketing list and do this and do that because don't be beholden to the algorithm.\" That chatter has been noticeable.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yeah, yeah. I think on the other side, I've also seen people that are actively marketing themselves as algorithm marketing teams like that we will help you-<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Gurus? Algorithm gurus?<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Well, no, agencies. Agencies that actively say we do algorithm marketing, we'll help you to understand the algorithm marketing. And I think that what's interesting in terms of SEO is that SEO's algorithm or Google's algorithm has historically been more stable than some of the social media algorithms. I remember when we were able to get organic traffic on Facebook, I remember those times. I know I'm dating myself.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">It's been 84 years.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Right? I know. So I remember those days and I remember when people would have thousands of followers and then they'd post something and they'd get some traction on the things. And nowadays if you don't boost the posts then you don't get any traction. And Google on the other hand was more stable as a platform. It was one of the reasons why I gravitated towards SEO. I was on a podcast recently and somebody said, \"Why did you choose SEO over other marketing channels?\" And the reason why I said was because the algorithm was more stable. You could do more things and see the activity over time.<\/p>\n<p class=\"font_9\">But I think that that's shifting and I think that we are seeing those conversations where you have to think about your content in a different way. Not everything's going to make a big splash in terms of search. And some things are for customer value, some things are for keeping people in your platform. Sometimes you write a piece of content so that you don't have to link out to an external partner, but so that you can link to yourself and keep your customers within your ecosystem. And that might not necessarily get a lot of search traffic, but it will add value to your clients.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yes. We are getting to an era where it's just more strategic. I literally posted a day before recording this, it's a picture of me sticking my tongue out going thh and the image says, \"My feelings on the idea that every campaign has to make a big splash.\" What I'm saying is like whomp, whomp, no, please stop. It's ridiculous. Especially now because of the algorithms. Let's dive into a little bit more on what's going on within the algorithms and why we should be making a switch is CEO of Evergrow Marketing and co-host of the Agency Growth podcast, Jake Hundley sat down to talk with us.<\/p>\n<p class=\"font_9\">Welcome to the show, Jake. How's it going?<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">Good, thanks Mordy. Thanks for having me on the show.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Can I tell you a little fun fact?<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">I would love to hear it.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Okay. But I don't want to offend you at the same time, so I'm feeling a little apprehensive.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">You won't offend me.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">All right, so I'm going to offend myself, because I'm dating myself with this. Every time I see your name, Jake Hundley. There used to be a catcher for the Met in the early '90s named Todd Hundley. And my immediate association is his baseball card, every time I see your name pop up.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">I've seen.. Everybody Googles themselves, or maybe it's just me.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Multiple times a day.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">Yeah, right. The only other Jake Hundleys that I see, I see other Jake Hundleys out there. And there was a baseball player literally named Jake Hundley also.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Oh, really?<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">Yeah, then I think there was a football player named Jake Hundley as well.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Oh, that sucks. You'll never get that knowledge panel now.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">We'll see about that, right? Because the one thing that I am that they aren't is an SEO.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Oh, and by the way, you search for Jake Hundley, you're everywhere. There is nobody else.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">That's good. That's what I've been trying for. Yeah.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Poor baseball player didn't stand a damn chance.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">Not against this guy from Iowa.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">There we go. Okay, so ironically, we're looking at the SERP and talking about ranking at least for your name, which requires an algorithm. But today we're talking about getting beyond algorithms and it's become become a thing. I noticed it on LinkedIn and people are talking about it. We're talking about it here, people talking about it there. Get beyond the algorithms, let's orient the audience. How did we get here? Because we used to be all about algorithms.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">I think it just became an oversaturation of just people buying into the algorithm. So whether it's Google, whether it's Facebook or YouTube or anything like that, everything is fed off of some algorithm. But if everybody treats it like a checklist and it becomes easy to exploit, or not necessarily easy to exploit, but everybody tries to exploit it in some way, everyone's going to be doing it. Which means now the algorithms have to continually update and try to figure out what do people actually want to see? And that's always what they've been from the beginning of any kind of search algorithm or any kind of social media algorithm. And so I think the biggest thing that Google looks for is there's two main things. Is the page that a user is looking for answering their question or getting them what they want the fastest, because that's ultimately what they're in business for. And then two, is it authentic? And I think the more people hyper fix it on algorithms, the less authentic they become. And that's why you need to shift away from those overly analyzed algorithmic checklists.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Which is interesting because as you're trying to do that, which is what you should be doing, focusing on your audience, the algorithm itself has been wonky. I think there's been a lot of criticism. I think a lot of it is legitimate, and a lot of it is the entire internet has changed and Google's got to figure it all out. So combining the fact that something is broken somewhere somehow in some kind of way, shape, or form, and the whole content world is changing, the algorithm is wonky. So you're trying to do that and now the algorithm is wonky and it feels like, well, this is not good.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">And everyone wants to blame algorithm updates for their site tanking. Really every time I see it, I mean tons of SEO groups on Facebook and every time I see it, it's like, \"How do you recover from the recent helpful content update?\" And I'm like, \"Well, you could have provided helpful content in the first place.\"<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">That's the fine line between this thing. So there are legitimate businesses who have been hit, and I know Google's having a creator summit. I don't when this episode is going live, it may have already happened by then, but Google had recently announced that maybe like a day or two before this recording, \"We're going to sit down, Danny Sullivan and the engineers, we're all going to sit down, we're all going to talk about why your sites are not doing well because it seems like they should be.\" And Danny even said when he got interviewed by Barry Schwartz over at SE Roundtable, \"Hey, we do recognize that some of these sites should see more improvements and we hope they'll see more improvements going forward.\"<\/p>\n<p class=\"font_9\">My question is, if you know they should get improvements, why aren't they seeing improvements? But leaving that aside for a minute, there are legitimate reasons or legitimate complaints, but at the same time, a lot of the people who were complaining, I remember one person was complaining, \"My site got hit, I got a niche site and blah blah blah,\" and I went to the website. I'm like, \"There's ads everywhere.\" Everywhere.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">I do believe there's some validity in actual legitimate sites being hit that shouldn't have been. And this is all speculation, but I do think that perhaps the algorithm might've been a little bit more primitive in its update to where it really did go after the illegitimate websites that just didn't have a good user experience. But as a consequence, there were some, I guess if you're looking at the diagram, like mutual connections between those sites and maybe some of the better sites.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">I have this wild theory, I have no proof about this whatsoever, but I feel like from some of the things that Danny Sullivan said when he got interviewed by Barry, it seems like they have a certain direction they want to take the algorithm in and that contradicts rewarding some of these other sites at the same time and they have to somehow figure that out. But that's just me speculating.<\/p>\n<p class=\"font_9\">I want to add another layer in on all this. The Google algorithm is one thing. At the same time as all of these issues around the algorithm, we can talk about AIO reviews, we can talk about Reddit on the SERP, we can talk about rank instability. I think we just saw some rush data Barry posted the longest set of rank volatility, high rank volatility ever recorded, blah blah, blah, blah, blah. Which obviously instability means it's just difficult and now what do you do? But at the same time, social algorithms have been a mess.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">Yeah.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">So it's been compounded.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">Part of me thinks that... I think the impetus of all this was like ChatGPT and generative AI. It just seems like when that came out, everything went crazy. And you can say that Google had flip-flopping statements on whether or not that they liked AI-generated content or whether they were okay with it as long as it was helpful. But the fact is that regardless of it's helpful or not, the amount of it that's getting pushed out is just absolutely insane. And that doesn't just affect Google, that also affects social networks. So I think everybody is trying to combat not the fact that it's AI content, but the fact that it's the quantity of content that's being pushed out and trying to decide what they want to show users.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">That's a really good point. And it's because it's been so weird and has, I feel like social kind of goes through waves. Twitter was a mess. Twitter I feel still is a mess. LinkedIn was great for a while and then LinkedIn became weird. Threads was great for a little bit, and then Threads became weird. When everybody's shifting around from platform to platform, and I think a lot of that's what's happening. I agree, there's so much content going on and they just don't know what to do with it. Or, I think also part of the LinkedIn thing is they knew people were leaving Twitter, they started rewarding you with insane levels of engagement and then once they got you, they tapered that off also. So that's also a conspiracy theory, I don't know if that's true or not.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">I can't remember who posted it, but someone said something about they posted this really long LinkedIn post and they're like, \"If you are an AI commenter, comment something.\" And then it was just the post just filled up with spambots and it was like you could literally see in real time how many AI bots are on LinkedIn.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Oh, it's amazing. It's unbelievable. So it's why I feel like, yes, you should be doing SEO. Yes, you should be on social media. You kind of have no choice, I got a little bit of a hot take. So people will be saying, \"Okay, build up your email list. That'll get you off of the algorithmic drug. You can control your own narrative, you can control your own audience,\" and I'm all for that. But my issue with that is yes, but to do that you have to promote yourself when you're somehow most likely going to need an algorithm to do that, to build up that list.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">Yeah, I used to work very heavy in first party data with media companies and I think the reasoning would be that it's easier to get somebody on an email list because it's a low ask. So if you promote to get people on your email list versus promote to actually make a sale, then you can build up that audience that's bigger and then retarget that audience for either upsells or create lookalike audiences off of those. And so I think there's some validity to building your email list up and building your first-party data, especially in an age where not only are we dealing with all this generative AI content within the algorithm, but also the lack of third-party cookie tracking.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Totally. No, I am all for building up your email list. I think it's a great strategy. I am very much like you should never have put all your eggs in one basket, which, let's say, SEO. Putting your eggs in the algorithm, where there's all the algorithms, is your eggs in one basket kind of thing. And you should definitely build up that direct consumer list, email marketings, whatever it is. But I feel like you need to go one step beyond that. You need to really start creating momentum for yourself. You have to build up that brand, you have to create relationships, you have to create momentum and cadence and potential opportunities and blah, blah, blah, blah, blah.<\/p>\n<p class=\"font_9\">And some of that will be doing things on social. I think a lot of generating that momentum that will bring in people to sign up for your email list, is partnering with other people, collaborating, going to events, creating those relationships builds momentum and that gets spread across the internet. And that's how you can bring in people to your email list and then have your own audience and do your thing and not worry about the algorithms as much. But I don't think you can just focus on, I will build up my email marketing list. That's an actual activity, that I think is more of a result, in my opinion.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">Yeah, 100%. It goes in line with a lot of what you've been saying on this podcast, which is just building up the brand. It does kind of feel like SERPs are rewarding brand queries now, but not just brand queries, brands with more branded queries. This is something that we tested with our podcast. It wasn't necessarily a test. So our agency is Evergrow Marketing, and we started our podcast called Everbros Agency Growth Podcast. I for one, actually hate that name. It just reminds me of the bropreneur kind of thing, but it's a play on word. And I actually decided to keep it on there because when I mentioned something about the podcast or whatever, I would say, \"Yeah, it's on the Everbros Agency Growth podcast episode,\" whatever. And I wouldn't link to it. One, because everybody generally agrees that social media platforms don't like links, so I won't paste the link, I'll just force people to Google it.<\/p>\n<p class=\"font_9\">And that Everbros part of it was like the brand anchor to the query that I actually wanted to rank, which was Agency Growth podcast. And then eventually it got to a point where I had so many branded queries that if you just drop the Everbros and just look up Agency Growth podcast, we're number one for that. There are multiple agency podcasts, but this is the methodology behind what I'm thinking, which is try to get a search where you can append the query you want with the brand name and then you attack it from both angles.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yeah, and that's funny because now that the whole brand thing is coming to the SEO equation. It started really with the leaks talking about mentions and now, okay, now I need to get those branded searches. There's a whole patent about that also. So get people to search for me, mention my brand, and align with my product or align with the service and create that semantic connection, now Google will understand this, so now brand comes into focus. I'm like, that's been true forever. This is not new. It's been true for the longest time, like you thought what? It's only until recently Google was looking at Nike and seeing how many times people were searching the word Nike and I don't know, shoes.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">I think it just became a saturation issue. I think before Google or search engines in general gave... I think the philosophy behind it was giving the smaller brands power to outrank if they had \"better content.\" But then it's like, well, when everybody has the same generative AI content, then you have to default to something else. So maybe speculation again, but maybe brand has always played a role, but now it's even more so important because generative AI can't produce a brand that everybody knows and loves.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Well, that's true for sure in terms of, just... Forget the algorithm for a second. This is true in terms of human receptability and if you don't have a brand, then you're now there's so much content, it all sounds the same. It all looks the same, it all adds the same tone to it. Look at any SaaS platform, it all sounds the same, it all looks the same kind of thing. You need to differentiate brand just for your audience. And if it works for an algorithm, added bonus.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">Yeah, for sure. And we do the same thing with our websites. It's always like, people are always saying what are the... They're trying to look for the highest volume keywords that are relatively related to the service with low competition. And I never hear about people wanting to focus on the more impactful business keywords. Just because that one has a high volume and low competition, doesn't necessarily mean that's the one that you want to go after, because it might have low ROI and it might not be the intent where people want it to be. And I think that's true in a lot of cases, especially with having that brand, making sure that you're capitalizing on people knowing your brand and coming to your site.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Where do you think this all ends off, a year or five years from now? Whatever it is. Because right now, again, there's so much chat about don't get stuck on the algorithm, especially the Google algorithm. It's a total mess right now. Find other ways to reach your audiences that are not based on an algorithm, which I completely agree with, but where do we end up? Do we end up in five years from now where SEO is our... We are really branching out and doing more brand activity, momentum building, more traditional marketing, or is this a blip on the radar, or a moment in time? And in a year from now, we're back on the algorithmic crack, so to speak?<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">I've thought about this a little bit. I think it's cyclical. So I think what's going to happen, and I could be totally wrong, I could be the worst predictor in the world, but I think there's going to be fragmented search engines where they're more niche and there already are, right? There's Yelp and Houzz and Angie's and things like that. But I think the adoption of those from a user base is going to become more and more prevalent as Google just gets more muddied up and exploring AI overviews. And not that those are necessarily bad, but I just think it's going to get more and more complicated and saturated that people are going to start switching and moving over towards those kind of niche search engines.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">That's like one of the... Like before, if you would've asked me five years ago, are we seeing the death of Google, or are we seeing Google really... Because Google's so hyperbolic. Are we seeing Google really lose its luster? I would've said, nah, whatever. But now when you ask me that question, I take that question really seriously and I answer to that, I don't know, maybe. Maybe? Especially if the DOJ does what it wants to do.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">I think a lot of the studies that I see where it's like so many people are using AI search engines now, Perplexity and things, I can't help but feel like they're over-reported, just subjectively speaking of people in my own life. And I think that eventually, again, it'll be cyclical. So I do think that maybe these fragmented niche search engines will take off and have their peak, but I think ultimately it'll come back to just everybody going into a general search engine again.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yeah, it'll be interesting. Honestly, my take is, I kind of feel like, I'm trying to think of a good example of this where something like catastrophic happens or you know what? You go to a restaurant, your favorite restaurant, you've been there a thousand times, you go one time and your stomach is completely demolished. You'll go back, because you've been there a thousand times, it was your favorite restaurant forever, but it's never going to be the same kind of thing. I feel like, and maybe I'm wrong, I feel like we'll go back to Google, but it's never going to be the same. And I think people will be less interested, or less reliant on focusing on algorithms and they're going to try to do things to keep that marketing autonomy for themselves, which they haven't done in the past because of this moment in time.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">I think there's a lot of-<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Which I could be wrong.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">I think there's a lot of things going on in the Google ecosphere. It's multilayered. You have a lot of advertisers, you have stuff with the DOJ where now that's coming out where it's like the auction really isn't an actual auction. And you have advertisers with rising CPCs and CPAs and they're out looking for alternative platforms, our agency included. And ultimately Google, they want to provide the best search experience for users, but they also need to make revenue, which they do off of ads. And there's been a bigger push on Google's end to, I think, cut agencies out of the picture, especially with Performance Max and Smart Bidding and even local service ads, even with their huge push to broad match keywords. And it just feels like they're trying to oversimplify it.<\/p>\n<p class=\"font_9\">And then I just read a study, or I don't know if it was a study, but I think it was Search Engine Land or Search Engine Journal, talking about how Google's push to Performance Max and broad match keywords is really causing prices to increase even on branded terms. And so I feel like as Google wants to cut agencies out, more agencies are going to look for alternative search engines to put their money in. And I don't really know what that's going to do to Google's revenue market share unless they can really get a stakehold on the local business. But then you have platforms like Yelp who are actually going after agencies to get individual businesses back onto the platform.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">It's crazy what's going on. It's like everything is like, I wouldn't call it mess, not what we do on this podcast, but it is kind of a mess.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">Yeah, yeah, it's very messy out there in the search engine world right now.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Oh, man. On that happy note, where can people find you?<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">Well, you can find me... Well, apparently, if you Google me, you can find me everywhere.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">There you go. You won't get a baseball and\/or a football player. So, that's saying a lot.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">Well, it depends on the algorithm though, the time of the day. You can find me on LinkedIn, just Jake Hundley, you can also find, I have all the links to all my socials at our podcast, at the Agency Growth podcast or Everbros Agency Growth podcast, however you want to call it. And yeah, I'm all over social.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Amazing, Jake, thanks so much for coming on. Check out Jake's podcast and links to his profiles in the show notes. Thanks again for coming on and being part of the show.<\/p>\n<p class=\"font_9\"><strong>Jake Hundley:<\/strong><\/p>\n<p class=\"font_9\">Thanks, Mordy, it was a good time.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Make sure you follow Jake, make sure you follow his podcast. Again, a really interesting conversation about how the SEO algorithm, the Google algorithm in particular, rather, has been complicated. Why maybe it still makes, maybe it will make a comeback as being a stable thing. Maybe it won't. Again, I don't know. I feel like the Google algorithm is the seminal algorithm. It's like the algorithm and there've been a lot of issues lately, a lot of issues between marketers and algorithms. And the conversation's really gotten... It's really hit the mother of all algorithms lately, the Google algorithm, which again is perceived as the most complex algorithm out there. But there's been a lot of instability as we hinted at, as I've talked about a bit with Jake. But maybe let's explore that a little bit more in depth. Because I feel like an algorithm like the Google algorithm deserves a little bit more attention.<\/p>\n<p class=\"font_9\">So let's explore that instability on a little segment we call Going... Going... Google. And it's Going... Going... Google, it's out of here. So a little summary of where we stand with the instability. There was a bunch of core updates that didn't do exactly what I think Google wanted them to do because they integrated the helpful content update into the core or they didn't integrate it into the core, they integrated helpfulness into the core and got rid of the helpful content update.<\/p>\n<p class=\"font_9\">There's been a bunch of Reddit on the server. There's the AI overviews, and with the last update, the August 2024 update, there was just endless volatility. And what made that one interesting, I think we talked about it on the show before, there was tons of volatility beforehand. Then comes the August update, then they announced it's finished, and then there's still an insane level of volatility. According to Semrush, as covered by Barry Schwartz, it is the longest set of volatility their tools recorded ever, which is insane. But it also impacts... Usually, okay, fine, you have the sites that were impacted negatively, positively by the core update and once that's done, they're good. But they weren't, and they haven't been. So nothing's good. Nothing is good. Doom and gloom.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">I think to quote Tom Capper, who's somebody who studies these things as well, he was like, \"When does volatility just become the norm?\" If it is the case that it's always volatile, then you just have to expect that, expect the unexpected. And I think that as you're planning out your content, again, I think that it should be a question of thinking about content, not for the question of gaining clicks, but once you get the clicks, how can you retain those users? How can you retain those relationships? How can you continue to build on the relationship so that that's an opportunity to engage with users, yes, on search. So they might discover you on search. How can you maintain that cohort? And I think that that's interesting that with the GA4, you start seeing cohort data. So you can say everybody who... Let's say you launched a campaign. Let's say you launched, I don't know, hypothetically like an SEO course with 10 different courses with some fantastic incredible instructors like say on the Wix Studio Academy, for instance.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">With like Aleyda Solis and Andrew Optimsey and Debbie Chu and Judith Lewis and so forth?<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yeah, just for instance.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">For instance.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">So let's say you launched a course like that, then you can track the people who came to your website from the day of the launch and you can see what part of the website they continued through, how many of them were new, how they're engaging with you. You can also think about email capture and stuff so that you can engage with these folks for a longer period of time and things like that. And I think that's really important that it's not just clicks, it's not just traffic.<\/p>\n<p class=\"font_9\">So in the early days of SEO, we didn't have a lot of these funnel tools. So everybody didn't have mailing lists, didn't have social media in the same way. So a lot of times the conversations all have been clicks from the algorithm, clicks from Google, clicks from wherever. But we have so many more ways to engage with clients, with customers, with folks. That that absolutely has to be core to your SEO strategy of how the SEO is the hook for getting a connection with people and how you build on that connection because that makes you less beholden and less vulnerable to algorithm changes because you are using the traffic that you initially got to build on a relationship for the long term that is outside of the algorithm.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">And that's what I was talking about with Jake. There's so much that goes into doing that and you're almost forced to do that now. You're almost forced to think about audience and you're almost forced to think about, how do you build up that momentum, partnering with others, doing live events, like getting out there and being seen and getting shared because you're seen. It is something that you have to think about now. And if the SEO comes into it, and you get great, and if the social media works out, great, all that's great, but that's not where you start. And it's because, I hate to say it this way, there's nothing else to do. I mean, think about it for a second.<\/p>\n<p class=\"font_9\">It used to feel like an SEO, you knew where the volatility was and you knew what was going to happen, what was going on. Lily Ray was talking about it. Glenn Gabe was talking about the same thing. Marie Haines was talking, and they all had a very unified theme. And I'm not saying that they don't anymore, they still do, I think. But now you have other voices coming and saying, \"No, I'm seeing this and I'm seeing that and this is not what I'm seeing,\" and there's too much chirping and... Let me put this differently. There's a lot of chirping, not too much. There's a lot of chirping from a lot of different directions and it's hard to make sense of what's what and what's actually happening. So what are you supposed to do? And then on top of that, it's impossible to analyze any of the updates anymore because forget the volatility before and forget the volatility afterwards, like we saw with the August update.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yeah.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Like you mentioned before, they're rolling out a spam update at the same time as they're rolling out this update. Then they do the same, they got that update, how are you supposed to pull that apart?<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Right. Too many variables.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Too many variables.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">And also, we talk about the Google algorithm, but there's so many different algorithms within the algorithm. You've got a great article-<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Oh, yeah, algorithming the algorithms.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">So you've got a great article on the Wix SEO Learning Hub, What is a Google Algorithm? And then you also have a separate one that's What's a Google Algorithm Update, and those documents-<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Well, no, I had an article that somebody who shall remain nameless split up very well into two articles, restructured for me, and almost helped me redo both of them so that they can be on the Hub. Her name rhymes with Bistle. Bistle Barter.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Anyway, they're great pieces of content.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yes, they are.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">And-<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Thank you.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">They're great pieces of content. And one of the things that's important to think about is, for instance, people working in the local space, they are significantly impacted. They're not outside of the main algorithms, but they're significantly impacted by the local pack and the way that that algorithm works and that information there. People who are working with e-commerce, they're going to be more impacted by the reviews update and how that review system works in the spam and those sorts of elements as well. So while it is important to see general trends that you might hear from across the community, you also have to be really tapped into which parts of the algorithm affect you most and which are affecting you most consistently. And I think that when you look at some of the tools, like you mentioned the Semrush Sensor, Moz has a great tool, Algoranker, various different things. We also have another article that lists all of the tools that list what's going on. And when you look at those tools, they split them out by vertical, for instance. So news will be impacted and health will be impacted.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Right, news is always incredibly volatile because everything's changing day by day. And that's been as normal-ish.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yeah, exactly. So you need to tap in too and understand which ones work for you. Google has some good documentation about which algorithms and which ranking systems they have. It's worth spending time on that if you're finding that your rankings are going up and down a lot. And it's also we're thinking about where you can try to find some consistency amongst all of this.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yeah. And there's dueling algorithms like Glenn Gabe's talked a lot about that. I think that within the core algorithm itself, there's jostling for position or impact that happens. Which is why I think you have statements from Danny Sullivan saying, \"Yeah, I'm really looking forward to these smaller websites, seeing some more improvement coming in the future,\" but why isn't it there now? Because there's competing things that are prioritizing, other things that are not prioritizing those websites at the moment. So it's complicated. It's complicated. You know what's also complicated? I find very complicated, not very straightforward, really a complicated person. Barry Schwartz. Layers, like an onion.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">I feel like Barry is one of the least complicated people I know.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Sorry, that's what I meant.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">I'm sure that there's many, many layers, but in terms of what we get, what Barry shares with us, it's like SEO...<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">No, I feel like there's two layers. It's what Barry says, and there's what he's actually thinking.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">He does the SEO and he does the news. That's what a Barry do. He also is all about efficiency.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yeah, Barry is efficient. Very efficient. Very uncomplicated. There's no drama with Barry. I actually do really appreciate that. There's no drama.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yeah, #uncomplicated.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yeah, that's what I meant to say. Sorry, Barry. I meant uncomplicated, which means it's time to jump into the Snappy News.<\/p>\n<p class=\"font_9\">Snappy News, Snappy News, Snappy News. It's here, the Google November 2024 core update is rolling out now. It should still be rolling out by the time you hear this. On November 11th, Google announced the November 2024 core update saying it'll take about two weeks to roll out, that being reported by Barry Schwartz over on Search Engine Land. So by the time you're listening to this, it should still be rolling out, but who knows what Google will do and can do and whatever. That said, Google's typical advice around this, and this is what they've said before, is around creating quality content, yada, yada, yada, yada.<\/p>\n<p class=\"font_9\">I'll read to you what they've said according to Barry in a previous statement, \"There's nothing new or special that creators need to do for this update as long as they've been making satisfying content meant for people. For those that might not be ranking well, we strongly encourage reading our Creating Helpful, Reliable People First Content help page,\" Google said previously, according to Barry Schwartz, so that's that.<\/p>\n<p class=\"font_9\">Now it's a little bit of a weird-ish update because the weather tools like the Semrush Sensor, which are tracking the rank volatility, show less rank volatility now, which is strange because we're in the middle of a core update. So Barry Schwartz, again on Search Engine Round Table, a twofer from Barry, again, almost every week at this point, \"Google November 2024, core update, movement slow, but for some massive.\" That's dramatic, Barry. So Barry is covering what people are saying, the chatter out there. Glenn Gabe was showing a bunch of websites on X showing that they've shown massive... I don't want to call it massive, but strong, ranking swings and increases and decreases and blah, blah, blah, blah, blah.<\/p>\n<p class=\"font_9\">But then you have people saying, \"Hey, I don't see much going on right now.\" So there's a mixed bag of chatter. Barry was quoting some SEO saying, \"No movement yet. Discover's also not moving at all. Had a strange two-day spike last week, but nothing either way after the update,\" et cetera, et cetera, et cetera. So some people are seeing movement, some people are not seeing movement, at least at the time of this recording. I can tell you that for some of the websites I'm working, one-on-one plan in particular, seeing massive movement, swings back and forth, back and forth, up and down, interesting to see where it'll end up. So I'm not sure how big or massive the update is. It's really hard to tell. I'll say this, it's getting really hard to tell just by looking at the weather tracking tools like the Semrush Sensor, Moz Cast and so forth.<\/p>\n<p class=\"font_9\">I'm wondering, and this is just a theory that the reason why you might be seeing a decrease in the volatility on some of these tools is, Google might've been doing some other testing, some other whatever, whatever, whatever, not related or pre-related to this update. And now that stopped, and now just the update volatility is there and all of that other stuff that Google was doing in aggregate was enough volatility that if you only have the core update or if you take that away and only have the core update volatility, it actually looks like a downgrade in rank volatility. So it's really, in my opinion, really hard to tell how big the updates are just by looking at these weather tools. This update, the last update was very similar. It's getting more and more complicated. And with that, that's this week's Snappy News. And because it's so snappy, it's so uncomplicated, just like Barry. Thank you, Barry.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Thanks, Barry.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Unless I went particularly long on this one because I recorded that section of the podcast later, so it could be it went really long and this part now it makes no sense.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Oh, no, was it volatile?<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Welcome to how we record our podcast. There was one time where I went really long, Barry covered his interview with Danny Sullivan, and Barry complained on X, like, \"You went too long.\" I'm like, \"You're complaining I went too long, covering your article, which is also too long?\"<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Here's the thing, do you remember seeing the movie LA Story with Steve Martin?<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Oh, man.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">He's in LA and it's everyday hot and sunny. And then at one point he tries to go on vacation, so he records the weather early and he goes, \"Yeah, it's super sunny,\" and there's a deluge. And so I see what you're talking about.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yeah, Mr. Sunshine, okay. Which another great person in the industry is our follow of the week, which is Glen Allsopp, also known as... Great Twitter handle, by the way, ViperChill. Glen writes at detail.com, and the reason why he's our follow of the week is because he writes some really detailed analysis of who's winning and what's happening on the SERP, quarter by quarter, like detail Q4, analyzing the SEO playbook of digital goliaths in depth, every quarter. And he'll just go through who's ranking, who's not ranking, what's happening on the SERP, and surveying what's been happening on Google so you can get an idea of, wait a second, now all of a sudden these types of sites haven't been dominating the landscape. That is so interesting. So check out Glen, check out detail.com, and check out those particular articles. They're really insightful. You'll see everybody from Aleyda Solis to whoever else. I'm sharing them on social media, so you should just read them yourself directly by going to detail.com and checking out @ViperChill.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yeah, he's got some great stats in there. One of my favorite ones, we were talking about this on It's New the other day, I was looking at some of the content producers around the world and which companies show up in Google search results a lot like Hearst, for instance, being one of them. Ziff Davis, which are the parent company for Moz, for instance. Vox Media, loads of other folks as well. But that's a really fascinating graphic and that's something that they've kept up with for a while, and that's this. It's a great resource. So yeah, detail.com is super awesome. Thanks, Glen, for all the work you do.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">I just want to know, how do you get a viper to chill? Or is viper chill a type of chill? Like, it's so chill.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">I mean, they are cold-blooded-<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">But it's not chill at the same time?<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">... they're cold-blooded animals. Like Vipers are-<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Are they?<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">... they're reptiles, they're cold-blooded.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Oh, they're actually cold-blooded, not like, oh, they're cold-blooded.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">No. Well, I mean that too, but also, but yeah, they're cold-blooded, that's why they have to sit under a lamp. If you are somebody who keeps reptiles, you have to buy one of those lamps, which I think might run up your electric bill. But presumably you thought about that before you-<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Which is why you don't want to have a viper in your house. Mainly because of the electric bill. If it were me. Can I tell you, I spent most, I think I've mentioned on this podcast, I spent most of my day turning off the lights after my kids. I just follow them around, turning off lights.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Totally a thing. You leave the house and you turn around and it looks like, it looks like fricking, I don't know, JFK airport.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">It's like Christmas. And I'm Jewish.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">You're like, why are we lighting up the whole house? Why does the dust need to be illuminated? I don't understand.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">And it's daytime. We get good sunlight, and I know I'm saving a penny, but I can't. It just bothers me.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">And also, that's a dad thing. That's such a dad thing. And the thermostat, and the all these sorts of things. It's very much a dad thing. My dad used to do the same thing.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Thermostat's an issue. I'm not cheap. I like it cold, so I'm not cheap on the air conditioning. But I was at my sister and brother-in-law's over the summer. I'm like, it's so hot. I complained I'm like, \"I don't want to complain, but.\" Just, yeah, I know, Sam, if you're listening to this. He wants to keep it, like you know, he wants to save a little bit. He keeps it way up. I always complain. Oh, you can't cheap out on the air conditioning. I'm sorry. There's certain things.<\/p>\n<p class=\"font_9\">There's a limit.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Especially not on the East Coast, because it's too humid to open the windows.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Oh, and anyway, thank you for joining us on the SERP's Up podcast. Are you going to miss us? Not to worry, we're back next week with a new episode as we dive into what to know before diving into an SEO study. First, know how deep it is. Because if you don't, if you dive and it's too shallow, you can really hurt yourself. Anyway, look for it wherever you consume your podcast or on the Wix Studio SEO Learning Hub over at wix.com\/SEO\/learn. Looking to learn more about SEO? Check out all of the great content and webinars over on the Wix Studio Learning Hub, SEO Learning Hub, at you guessed it, wix.com\/SEO\/learn. Don't forget to give us your review on iTunes or a rating on Spotify. Until next time, peace and love and SEO.<\/p>","spotifyLink":"https:\/\/open.spotify.com\/episode\/7tJCzcG1arMulUqT1p5MK4","_updatedDate":{"$date":"2024-11-20T13:46:16.204Z"},"audioFile":"wix:audio:\/\/v1\/830ef3_f32831703f0a46c1a3037a3dea872eec.mp3\/SERPs-UP-EP111.mp3#duration=2853","dateTime":"November 20, 2024 | 47 MIN","appleLink":"https:\/\/podcasts.apple.com\/us\/podcast\/serps-up-is-it-time-to-leave-algorithms-behind\/id1639368336?i=1000677616949","link-podcast-episodes-1-urlTitle":"\/podcast\/episodes\/algorithm-marketing","episodeNumber":"Episode 111","imageAltText":"SERP's Up Podcast: Stuck in the algorithm? Here's how to get beyond it. ","link-podcast-episodes-all":"\/podcast\/","socialShare":"wix:image:\/\/v1\/5a78a9_1c8438d543324101906399a5074734bc~mv2.png\/social%20share%20111.png#originWidth=1200&originHeight=629","notes":"<p class=\"font_9\"><strong>Hosts, Guests, & Featured People:<\/strong><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.wix.com\/seo\/learn\/experts\/mordy-oberstein\"><u>Mordy Oberstein<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.wix.com\/seo\/learn\/experts\/crystal-carter\"><u>Crystal Carter<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.linkedin.com\/in\/jake-hundley\/\"><u>Jake Hundley <\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.linkedin.com\/in\/glen-allsopp-63084025\/\"><u>Glen Allsopp<\/u><\/a><\/p>\n<p class=\"font_9\"><br><\/p>\n<p class=\"font_9\"><strong>Resources:<\/strong><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.wix.com\/seo\/learn\"><u>Wix SEO Learning Hub<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.wix.com\/seo\/learn\/newsletter\"><u>Searchlight SEO Newsletter<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.wix.com\/seo\/learn\/assets\"><u>SEO Resource Center<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.wix.com\/seo\/learn\/resource\/its-new-daily-seo-news\/\"><u>It's New: Daily SEO News Series<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/detailed.com\/\"><u>Detailed SEO Blog<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/evergrowmarketing.com\/\"><u>Evergrow Marketing<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/everbrospodcast.com\/\"><u>Agency Growth Podcast <\/u><\/a><\/p>\n<p class=\"font_9\"><br><\/p>\n<p class=\"font_9\"><strong>News:<\/strong><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/searchengineland.com\/google-november-2024-core-update-rolling-out-now-448083\"><u>Google November 2024 core update rolling out now<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.seroundtable.com\/google-november-2024-core-update-movement-38414.html\"><u>Google November 2024 Core Update Movement - Slow But For Some Massive<\/u><\/a><\/p>","dynamicPageDescription":"Are Google’s algorithm updates disrupting your digital marketing zen? The days of a stable algorithms (Google and beyond) may be gone. So what is the path forward to “escape Algo-traz,” and why is going beyond the algorithm the growing focus of more and more marketers?\n\nWix’s Mordy Oberstein and Crystal Carter cover the current algorithm landscape with Jake Hundley, founder of Evergrow Marketing. \n\nJoin them as they dive into the unpredictable nature of today’s digital ecosystem so you know how to stay ahead without solely relying on social and search algorithms. \n\nGet insight into future trends to look toward, such as LLM search engines, and walk away with audience engagement strategies to win the day!\n\nStep out of the algorithmic box on this week’s episode of the SERP’s Up SEO Podcast.\n","sort":111,"episodeDescription":"Stuck in the algorithm? Here's how to get beyond it. ","dynamicPageEpisodeDate":"Episode 111 | November 20, 2024","seoDescription":"Stuck in the algorithm? Here's how to get beyond it. ","mainImage":"wix:image:\/\/v1\/5a78a9_2da67e67ae6649c68d7b2d391fe566f5~mv2.png\/Hub%20Thumbnail%20111.png#originWidth=1740&originHeight=1221","episodeTitle":"Is it time to leave algorithms behind? "},"0d17fc21-fbac-431c-9881-990bdaf70606":{"liveEpisode":true,"seoTitleTag":"SEO & marketing for sub-brands - SERP's Up SEO Podcast ","speakersSectionTitle":"This week’s guests","skipToEp":"Episode 110 - How to do SEO & marketing for sub-brands","_id":"0d17fc21-fbac-431c-9881-990bdaf70606","_owner":"830ef34f-f21f-4334-990c-82e0169eaac3","_createdDate":{"$date":"2024-11-12T20:26:32.269Z"},"urlTitle":"seo-sub-brands","rssLink":"https:\/\/feeds.libsyn.com\/426815\/rss","amazonLink":"https:\/\/music.amazon.com\/podcasts\/138d2377-c1fe-49ca-b75e-662e95930751\/episodes\/dc71452d-2fae-4ade-90bd-311513f29279\/serp's-up-seo-podcast-serp%E2%80%99s-up-how-to-do-seo-marketing-for-sub-brands","transcripts":"<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">It is the new wave of SEO podcasting. Welcome to SERP's Up. Aloha. Mahalo for joining the SERP's Up podcast. We're pushing out some groovy new insights around what's happening in SEO. I'm Mordy Oberstein, the head of SEO brand here at Wix, and I'm joined by she who is a fanatic of all things SEO, because fan is really short for fanatic, the head of SEO Communications here at Wix, Crystal Carter.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Let's go team.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">No. Team?<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Give me a D. Give me an A. Give me a link. Can I get a link? Is that possible?<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yeah, no problem. How much are you willing to pay for them? I have many high DA.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">I don't know. Lots, I guess.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">I would sell you Forbes, but they kind of got hit. So there goes that. I'm being that spicy that early on the show.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Is that too soon? Too soon?<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">No, by the time... We're recording weeks in advance.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Got to keep it above the belt, Mordy. That's also a sports thing. There you go.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">That is, yeah. But look, the real winners bite other people's ears off, in sports.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">I remember watching that live and I was like, \"What is that? Did he ju... Oh my God.\"<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">You want to hit a home run, you take steroids. That's my idea of sports. Cork the bat, deflate the ball. There's so much, I can endlessly go on about cheating in sports.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">No, we don't have to. We will triumph. We will win. If you build it, they will come.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Ease my pain. When we talk sports on the podcast, usually it's me just going off on a tangent. This week, it actually makes sense. But we'll get to that in a minute. As the SERP's Up podcast is brought to you by Wix Studio, where you can not only subscribe to our SEO newsletter over at wix.com\/SEO\/learn\/newsletter. But where you can also take our SEO course, and where you can also set up and monitor sub users, so that you can collaborate in real time with advanced sub user permissions, all on Wix Studio. As this week, we explore the Cs that are SEO for sub brands, the unique characteristics of SEO for a sub brand, how to prevent overlap when doing SEO for a sub brand, what universal truths you could take away when doing, you guessed it, SEO for a sub brand.<\/p>\n<p class=\"font_9\">Full steam ahead is SEO sub brand supreme, Claudio Cabrera of The Athletic, now the sports thing makes sense, will join us in just a few minutes to chat about his experiences. Plus, we'll get into the thick of it, as Matt Davies and Steven Picanza chat how to best market a sub brand, as things get a little bit complicated pretty quickly. And of course we have your snappiest of SEO News, who you should be following on social media for more SEO awesomeness. So it's one ping only, as we batten up the hatches and down periscope, and dive, dive, dive into SEO for sub brands, on this the 110th episode of the SERP's Up podcast. If you can tell me where the one ping only is from, I'll give you, I don't know, a chocolate bar.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Hunt For Red October.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yes. I owe you a chocolate bar.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">And he's like, he's drinking his tea and Sean Connery is just cool as a cucumber, and the missile's coming right at him and he's like, \"I need to finish this Earl Gray.\" I can't remember what tea it was-<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">One ping only. But the best part, he's playing a Russian commander and he doesn't bother to change his accent. \"One ping only.\"<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Sean Connery plays Sean Connery, whatever he's doing, and nobody's mad at it. I mean lots of people do that. Like Jason Statham, he's Jason Statham wherever he goes. But it's fine. It's fine. That's what he does. It's fine.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">I got to find a way to use that line on my wife, like, \"One ping only.\"<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">You can play ping pong, I guess. I don't know.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yeah, one of my kids plays ping pong. There we go.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">There you go.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">So before we blink Claudio on, let me just explain really quick, enterprise level SEO is complicated. And one of the areas that complicates it the most, maybe not the most, but one of the ways that it gets complicated a lot is because there's often brands within brands, and it gets really complicated when trying to do SEO. And the problem only compounds itself a gazillion percent over, if there's overlap between what the sub brand is doing and the actual brand is doing, and then becomes a giant mess. So with that, we have a well-smart person who knows how to handle all of us. He's a Lions fan and a Padres fan, and he's from New York. Make sense of that. Welcome to the show, Claudio Cabrera.<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Hey, Mordy. Hey, Crystal. Thanks so much for having me. I'm super, super happy to be here. Super happy that my Padres are in the playoffs, the Lions are doing well, and my Spurs are coming to play in the NBA season soon.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">It's Wembee time.<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Crystal, you're just going to hear a bunch of sports references throughout this whole part.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">It's fine. I went to high school in San Diego, in the days of Tony Gwynn, so I'm very familiar with the Padres when they were at Qualcomm Stadium. Now they've moved on. So I know some sports. I know. I'm familiar.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Hold on. If we're going to do sport, there has to be... I know people with sportsmanship and whatever. But hey, Claudio, how do you feel about 1998?<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Oh, that was a bad year. It was a good year, but a bad maybe week and a half within that year, when the Yankees beat the Padres-<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">How do you like Scott Brochus? No name, third baseman.<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Look what I have right next to me.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Oh, nice, nice. Mike came for my birthday one year, drew me like a Yogi Berra card.<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">That's super cool.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yeah, super cool. Sports is fun. I enjoy all of it. But you know what's better than sports? SEO for some brands.<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">I know a little bit about that. Yeah.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Where did we get started? Because we had this problem, like break the fourth wall, pull the curtain back. We had this problem also, because there's the Wix blog, then there's a Wix SEO hub and then there's Wix Studio, it's all these other entities. There's a lot of overlap. You're at The Athletic. Does that mean the New York Times doesn't cover sports anymore?<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Yes. So essentially when The Times bought The Athletic, they bought them in 2022. The thought there was that, number one, I guess the alignment between the two brands is that The Athletic does a lot of original journalism across local markets in the US. And some local markets that The Times may not necessarily have deep penetration into right. The Times has huge audiences on the coast, but also in the middle of the country, but not everywhere. Whereas The Athletic has fans pretty much in every single market. Additionally, the main thing that I would say is that they were really, really focused on the original journalism aspect. There's not a lot of brands in the sports space now that are still creating original journalism at scale. So it seemed like a really, really natural fit. Right? Now, when the brand was acquired in 2022, there was obviously still The New York Times sports page, and it was still operating and it's obviously a very historic sports page that's been around for...<\/p>\n<p class=\"font_9\">I don't even know, 150, 200 years at this point. And I think the overall goal was really to, throughout those first few years, really acclimate The Athletic to The New York Times audience. As you can see us now, we're like the sub folder, we have a presence on the page, we have a module, so many different things. And last year at some point, The New York Times sports page pretty much closed down, which was a big deal, just because of the historic nature of it. And now how we kind of view each other is, The Athletic is the home of that real time, day-to-day coverage for sports. But if you look at the Olympics, if you look at the World Cup in the last few years, when both brands were covering it, The Athletic was the real time.<\/p>\n<p class=\"font_9\">The Times kind of leaned into the cultural aspect of these events. Like, what was the scene in Paris? What was the scene in Qatar when the World Cup was there? So many different things. So it feels like we continue balancing ourselves out. But what you see continuously is The Athletic just increasing their presence on The Times platform, and familiarity with their audiences overall.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">I think you brought up some great points there. First of all, I'm not sure if we cleared up, and I think you kind of did in your description anyway, but in any case, if anyone isn't entirely sure, when we mean sub brand, we don't mean... It's not a question of hierarchy in terms of quality or anything like that. It tends to be like you have a parent brand, say The New York Times, and then within that parent brand, they'll have a brand like The Athletic that we're describing now. And what you're talking about, that process, acquisition is very often a way that sub brands emerge, like you're talking about with The Athletic.<\/p>\n<p class=\"font_9\">Or sometimes it's a case that a team might think, \"We need to have a dedicated entity for this particular topic or whichever.\" And a couple of things that stood out in the way you described The Athletic and how you've been negotiating developing that identity within The New York Times family, as it were, is the USP. You were very clear on the USP of The Athletic and what The Athletic brings to the table, that's unique to the core offering of the brand. Are you able to share how you articulate that or how you make that more clear to your users?<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Yeah. I mean, I think overall, when you look at The Times, they have, I don't know, I think four or five sub brands at this point. They have cooking, they have wire cutter, they have sports and they have games, Wordle and those other games that we have. I think in terms of articulation, I'm sure The Times has done a ton of work when it comes to really communicating to the audiences what The Athletic is. But what I would say overall that's been really clear, and the synergy between both brands is that, The Athletic is... When you look at a brand like ESPN, there are ties to the networks. I mean there are ties to the leagues. So there is this belief that organizations like those may not necessarily be able to really report out everything they want to. Right? Now, The Athletic, similar to The Times, is independent of any entities in that sense.<\/p>\n<p class=\"font_9\">So what we really try to communicate to the audiences when we introduce them to The Athletic is really that this is a brand that's independent of any sports leagues. Therefore, we can report anything and everything. So we can hold the brands to account, we can hold TV networks to account, pretty much anything associated with sports. So that allows us to gain the trust of the audience overall, versus there being this feeling like, whether it's ESPN, NBC or any of these other networks that have lead ties, a viewer kind of saying like, \"Oh, are they not criticizing them because of this reason or that reason?\" And we try to really just keep that independence, in the same way that The Times does, if that makes sense.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">I just want to point out by how unique and how important that is in particular in the sports world. Let's say for example, I watch Rich Eisen. Rich Eisen is an old, ESPN Sports Center, newscaster, whatever you want to call him. He also works for the NFL network. So when he is on his own show, you can almost see he's got to be a little bit careful of what he says about the NFL, because he actually works for the NFL. Or Mike Floria who covers NFL and NBC, will literally say, \"I don't know if my boss is going to like this or not.\" Or you see what ESPN did, they brought Pat... I'm really going down the sports wormhole now. They brought Pat McAfee on to make it look like, \"Oh, we're offering honest takes. Pat's going to say whatever he wants to say.\" As if Pat's not playing the game. But it's also nonsense. So The Athletic coming in and offering that USP like, \"We're the honest broker,\" is huge, to me at least, in the sports world.<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">And what I would also say to that, Mordy and Crystal, one of the things that's happened a lot in sports journalism overall, is newspapers locally downsizing, obviously downsizing in different areas and in different sports. I think the NFL and the NBA seem to be those sports that they don't necessarily downsize in, just because of the popularity of them both. But when you look at baseball, when you look at NHL specifically, there's been a lot of downsizing from a local market perspective. So the thought is, all right, at the same time, we have either the first or the second or the third ranked beat reporter in each specific market. So you have someone that you've developed a relationship with throughout time, and someone that's trustworthy at the same juncture.<\/p>\n<p class=\"font_9\">So it's really multiple value adds. The independence, but also, hey, you could come to The New York Times, but you can also go to The Athletic, if, let's say you don't have the breadth and the depth of sports coverage for your local team in Minnesota, Phoenix, wherever it may be, and kind of follow your team in that way as well. So it's really centered around the fan. Everything about the product is really centered around the fan, and just making sure that the fan feels like we're speaking to them in a way that feels original and doesn't feel like we're just producing content for audience scale.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">And I think that's really interesting, the way that you described. Because most website folks, most people who are producing content, et cetera, would say, \"Oh, the users. The users.\" And you're like, \"The fans, the fans that come to our website, because they're fans and we are providing a service for the fans.\" And I think that perspective is really valuable and it clearly, clearly resonates with your fans, and with the fans of sports who come through. And also, I think that from a sub-brand, parent-brand sort of relationship, it helps bring new audiences to both the parent brand and the sub-brand. And I think also, you were talking about filling gaps, essentially what you're talking about is a content gap. Your team noticed a content gap on the sort of local level of say local NHL teams. The only one I know is the Kings, the Oilers. Those are teams, right?<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Yes. Yeah, those are teams.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Danly Cup. Go Mighty Ducks. Just naming sports things. Anyway, but you notice a gap, and then your team is able to fill that gap. And therefore, both support the fans, but also build your audience. I think, as somebody who works in, like we were saying, a similar brand, we are part of the Wix SEO team, we are part of the Wix SEO hub, one of the things that's great is that you have some of the resources that the parent brand has, in order to fill some of those gaps. How do you manage your resources? How do you get resources for some of the content projects? Let's say you're like, \"Hey, there was some...\" Mordy, you'll pick me up. Is it like banana ball or something?<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Oh yeah.<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Pickle ball?<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">No, it's like a banana-<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">No, it's the banana baseball league. Where they-<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Oh yeah, yeah. The Savannah something. I don't know what they're called.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Savannah Bananas.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Right. So let's say your team finds the Savannah Bananas and you're like, \"We want to make a whole section about this completely new league.\" Or something. How do you negotiate getting resources for that, so that you can build something that works for those fans, and helps to support both your brand and the parent brand?<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">That's a great question. I mean, I think when it comes to sports that aren't necessarily top of mind but are sort of gaining interest, I think a lot of times, in newsrooms, which most newsrooms are pretty strapped when it comes to resources overall, it really comes down to, is there someone from an advertising perspective that's so interested in this particular product or the particular league, that's willing to really say, \"Hey, we would love to buy advertising space on your website for F1 or for, let's say Savannah Bananas.\" Now at that point, you can either do one of two things. You can say, \"All right, we're going to have this huge advertising buy from this company and maybe we can build out a vertical for this.\"<\/p>\n<p class=\"font_9\">Or you can actually say, which we do a lot of, is we say, \"Well, we don't necessarily have enough research at this point to say whether pickle ball or that league that you mentioned, or let's say even F1, at the interest level that we need to really dedicate a full team of resourcing to it.\" So maybe we take one writer and really test out content consistently, to see, one, really less so from... I think from an external perspective, you're obviously able to see day-to-day, like, \"Oh, wow. We're getting a lot of audience interest on F1.\" But I think because we're one of the few only subscription products in the sports space specifically, it allows us to understand, all right, the people that are on our website, do they actually like F1? Right? So we have the EPO in the UK, which is a huge market for us. And in the UK, F1 is more popular than it is in the US.<\/p>\n<p class=\"font_9\">So we started really kind of connecting the dots there and saying, \"All right, is F1 something that even our EPO subscribers are really interested in?\" We started seeing that interest, and we said, \"All right, let's launch F1 vertical.\" Much smaller than EPL and NFL and all those others, but sort of building it out. So I think multiple things occur, right? I think there has to be interest from an external level on that specific sport. And then I think internally, you just have to do a ton of research, like user segmentation, and so many different things, to really understand, all right, internally, the people that we have as subscribers, do they like this? But also externally, do we have enough that we can provide from an editorial level, to really reach a large scale audience?<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">I was just going to say that testing point, the proof of concept thing, and testing and monitoring, is super important. People should definitely pay attention to that as a tactic.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">As you're doing the whole F1 thing, in your opinion, how concerned should you be... And abstract because I don't know if you can get into the details of what you do on The Athletic side. I don't want to put you in an uncomfortable position. But as a concept, how closely do you feel the sub-brand should be working with the main brand? Or how concerned should the sub-brand be about keyword targeting, considering what the main brand or the other sub-brands are also doing? Or should it be as independent thing, like do what it does and that's it? Should there be connection? How strong should that connection be?<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Yeah, it'll be fully transparent. I think what's been really good about the relationship with The Athletic and The Times, is that it's been pretty independent, for the most part. So there hasn't been like, \"You need to do this or you need to do that.\" We are like two separate newsrooms, one is remote, one is in-person remote. When it comes to keyword targeting, those types of things too, there hasn't been any clashes or anything of the sorts. I think the main thing that we've been really collaborative on is the understanding that our audience is much smaller than theirs. And what The Times is trying to do is really make sure that they get as much visibility to The Athletic as possible. And that takes a lot of things.<\/p>\n<p class=\"font_9\">That takes homepage visibility with a module, that takes email targeting, that takes push notifications. So on their part, it's been, how do we present The Athletic on a day-to-day level when it's just a regular sports cycle? And how do we present The Athletic when it's the Olympics, a World Cup, the NFL trade bill and the NFL draft, and more? So overall, what I would say is that I think there needs to be a relationship, unless the brands are so alike, then I think you're going to run into those issues around keywords and topic pages, and tagging and so many different things. But because we're so different, I think the parent brand, in a lot of respects, unless it's totally disassociated from what the other brand is, probably has the opportunity to really just build up the profile of that specific brand over time, if that makes sense.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Makes a ton of sense. And I love the fact that you guys are taking it from an audience-first point of view. It's so refreshing to hear.<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Yeah. And I think one of the things that was really great about... And we obviously migrated, so we did a migration. But even before that migration, we were just getting all this link equity, right? Because we were getting links from The Times every single day. And The Athletic was already kind of growing its authority over the six years since it launched. But just kind of having that presence overall is really important. And what you find is this. Right? I came from The Times, I was leading SEO there for about six or seven years, and I never really looked at The Times audience as this sports audience. I looked at them as more of a casual sports audience that's not into the day-to-day, but is more into the moments.<\/p>\n<p class=\"font_9\">And what ended up happening when The Athletic was acquired, is that we had that module, and we would find sports like baseball, Mordy and Crystal, were the sports that were most popular. And it was like, \"Wait, MLB is more popular with this audience than NFL or NBA.\" And then you would see it kind of fluctuate by season. But it really kind of gave us an idea of what types of stories Times users like, how we program for that specific homepage. So how our homepage looks is very different from how we program for them. Because our audience is very intense. Their audience is more like, \"Give me the really, really cool story around sports. Or the things I need to talk about near the water cooler with my coworkers.\" I think-<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Was that break dancing or not?<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Exactly. Exactly. So it's two different audiences. And what I would say is that, we don't tailor our content for The Times audience, but we have the ability to frame headlines for The Times audience. So I'll give you a great example. Wembanyama last year, when he entered the league, we could easily say, \"Victor Wembanyama is taking over the league.\" Right? We could say that on The Athletic, but no one at The Times knew who he was. So we said, \"The 7'7\" unicorn that's taking over the NBA.\" Right? So the framing is different, but it connects with that audience as well.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Oh, that's awesome.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yeah, I think that's so important. And I think that it's a question of warm leads or general leads. So you have the resources of the NYT audience, but it's going to be so many people coming through there. And like you said, you're competing with all of the other headlines of everything else that's going on there. So yeah, I think it's absolutely important to filter your content for the main part of the brand's audience, as opposed to your core audience. But the differentiation I think is key there. I think it's great that you're focusing on differentiation for your core audience and the mainstream audience. I think that's a great tactic. They're highly effective.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">And yeah, it is highly effective, because as someone who consumes way too much sports media, you'll always hear, whether it's a New York radio talk show or the national guys, \"So-and-so reported on The Athletic more than any other source.\" So kudos.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">I was literally going to say, and then there's some of us who just... I only know the Super Bowl by who did the halftime show.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">You're The New York Times audience.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">That me. I'm like, \"Is it the Rihanna Super Bowl or the Shakira Super Bowl?\" I'm not sure. I don't know-<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">The Rihanna Super Bowl was huge. It was like biggest audience. It was huge.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Massive.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">As we ebb away here, first off, this was an amazingly enlightening conversation. It really resonated with me, just want to say on a personal level. But I have two questions for you. One is, do you know Ken Rosenthal?<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">I met Ken Rosenthal, yeah. I met Ken Rosenthal. Loved the bow tie. Fantastic. Really, really good guy. Really warm, really collaborative. I think the interesting part about... And there's a misconception about star reporters. Some star reporters can be a little tricky, but Ken is the guy that, with every MLB reporter and editor literally at The Athletic, if the beat reporter for the Padres is like, \"Hey, I don't really know this, but Ken, can I give you a call to see if you have any more information on this?\" Happy to collaborate. So Ken is a baseball legend, as you know, and a reporting legend, and really, really warm and nice guy.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">So I'm mad jealous. That was a follow-up to that. And the second question is, who do you have winning the Super Bowl? No, no, not just winning. Who's in it? And who wins it?<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">I think it's going to be the Lions and the Chiefs.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Ooh. Lions win?<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Yeah, I'm a Lions fan, Crystal. So yeah, the Lions are going to win. I think the Lions will make it happen. But I mean if I remove myself from everything and all my biases in the situation, I would say probably the Chiefs. Yeah.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Okay. But the Lions still in it?<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">The Lions still in it. Yeah.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Even with the bias. Okay, I'm with you on this, by the way. I can't stand the Chiefs. I can't deal with another dynasty in the AFC. I had enough.<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Oh yeah, I had enough of it. Yeah.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">So I'm going Texans-Lions, knowing full well the Chiefs are going to be there, but I will not verbalize it. And I have Lions either way.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">I'm looking forward to Kendrick Lamar.<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Kendrick Lamar is this year. That's right, it is Kendrick.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">My kids always ask, it's like, \"Who's playing the Super Bowl halftime show?\" I'm like, \"I don't know. I don't care.\"<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">It's like the highest rated 20 minutes of the year for... I don't know. Yeah.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">I don't care about the halftime show. I want to see some-<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">That's the sub brand of the Super Bowl. The halftime show is the sub brand of the Super Bowl. It's its own thing. And sometimes it eclipses it.<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">It's so interesting that you say that because it's spot on. We've gotten to a point even here, where most sports brands at this point, do a separate live blog for the halftime show.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Oh wow, okay.<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Yeah. So you have your Super Bowl live blog, which is full of all the stuff. Right? Some people have a commercial live blog, which is with an expert on just commercial.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Oh, right. That's also another sub brand.<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">And then you have the halftime live blog, which is like Rihanna, Usher, et cetera. And I think the interesting part about it is that, before it was like, \"Oh, we could get millions of views for this. Let's just put whoever on it.\" And now you actually have people who are experts about specific artists and things, handling that live blog. Which is pretty cool.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">You have experts about people who know about Doritos handling the commercial.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Also people who've been reporting on it for years. So people who will be comparing it to all of the other Super Bowl shows, or comparing it to all of the other things.<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Yes, ranking them and, how good was this one versus the other? All that stuff. Yep.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Okay, fine. So now I have a question for Crystal. Favorite halftime show?<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Favorite halftime show, it's got to be Beyonce. I'm just going to say that, just because I'm biased. Katy Perry, you cannot knock Katy Perry for effort. She did everything. She did all of the things. You can't knock Katy Perry for effort. And I liked Rihanna, but I liked the lady who was doing the sign language better, in terms of dance moves. So there we go. But Usher was fantastic. Usher was brilliant. It was brilliant to see all of that. And I really enjoyed the roller skating.<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Oh yeah, the roller skating was pretty cool too.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">I'm going to go old school, I'm into the Chili Peppers, but my favorite one was when it had Snoop Dogg, Eminem, 50 Cent and, was it Dr. Dre also?<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">That was very good.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">That was really good. I really enjoyed that-<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">I don’t know why 50 Cent was upside down.<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">That one made me feel so old.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Everybody felt like, \"Oh my God.\"<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Yeah, I was like, \"Oh, man, I'm old.\"<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">We are old. On that note, Claudio, where can people find your old self?<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Where can people find my old... In terms of socials?<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Well, I wanted to hand out your address on the podcast, just giving some advice.<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">I'm on LinkedIn, I'm on Twitter. I'm always kind of lurking on Twitter, and hanging out there and reading stuff. I'm actually mostly on LinkedIn, but not from a posting perspective, but just talking to people in messages and things like that. That's mainly where I kind of hang out. And my email is always like... I always tell people I'm always open and willing to answer any questions if they have any. So I'm pretty open on that front.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Thank you very much for being open and sharing all of your insights today.<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Of course. Thank you for having me. This was great. And I'm glad we finally made it happen.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">So glad. It was really, really great. Look for Claudio on social media. We'll put the links in the show notes, or just read The Athletic. Support Claudio, subscribe to The Athletic.<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Please.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Check out Ken Rosenthal. All right. Thanks, Claudio.<\/p>\n<p class=\"font_9\"><strong>Claudio Cabrera:<\/strong><\/p>\n<p class=\"font_9\">Thank you guys.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">So as I mentioned before, sub-brands are hard because you have multiple brands to work with, consider, dance around and whatnot. How to deal with a sub-brand is really one of my favorite topics, because literally what I spend almost my entire day doing, managing a sub-brand. Like the Wix Studio, Wix SEO, sub-brandish thing, that's what we do. That's our jam. So we're stoked to have two great brand marketers join us in just a second, Matt Davies of the Just Branding podcast, and Steven Picanza of Branders Magazine, are going to join us as we go into a deep thought. Welcome to the show, Steven and Matt. How are you?<\/p>\n<p class=\"font_9\"><strong>Steven Picanza:<\/strong><\/p>\n<p class=\"font_9\">All right. Mordy, good to see you.<\/p>\n<p class=\"font_9\"><strong>Matt Davies:<\/strong><\/p>\n<p class=\"font_9\">Great to be here. Thanks for having us.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Super stoked. The pre-Paul part of this recording was epic. We should have recorded and that should have been the whole thing.<\/p>\n<p class=\"font_9\"><strong>Matt Davies:<\/strong><\/p>\n<p class=\"font_9\">It was wild.<\/p>\n<p class=\"font_9\"><strong>Steven Picanza:<\/strong><\/p>\n<p class=\"font_9\">Well, Matt and I have a history, so I think, get us in a room together...<\/p>\n<p class=\"font_9\"><strong>Matt Davies:<\/strong><\/p>\n<p class=\"font_9\">It's going to be a problem.<\/p>\n<p class=\"font_9\"><strong>Steven Picanza:<\/strong><\/p>\n<p class=\"font_9\">Yeah, there's a lot of magical problems.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">I love magical problems. Like my finances, magical problems.<\/p>\n<p class=\"font_9\"><strong>Steven Picanza:<\/strong><\/p>\n<p class=\"font_9\">Right. Beautiful chaos, whatever. Dynamic tension, you keep going with these.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">So before we get dragged down this whole wormhole, pitch away and plug away whatever you got. Marketers are going to market, that's what we do on our show.<\/p>\n<p class=\"font_9\"><strong>Steven Picanza:<\/strong><\/p>\n<p class=\"font_9\">Well, Steven Picanza. I am the host of the Talking With Branders podcast, which is part of Branders Magazine. I also am a consultant, brand consultant for startups and a lot of nonprofits recently, a lot of associations. And I also run a content studio here in New Jersey, where as I was telling the gang, we're going to have five sets open right outside Philadelphia. We are changing the game on how small businesses can create and scale content, because it should not be a Herculean task. Also, just go to my website, Stevenpicanza.com. I got a cool newsletter, I do content, and I just want to be the voice of the Branders community. There are a lot of smart MFers out there, like Mr. Matt Davies, that actually know what they're doing. I'm just a mouthpiece and a talking head, and I just want to bring people together.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">What do you say to that, Matt?<\/p>\n<p class=\"font_9\"><strong>Matt Davies:<\/strong><\/p>\n<p class=\"font_9\">I mean, wow, how do you follow that? I shouldn't have let him go first, should I?<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">No, that was your first mistake, for sure.<\/p>\n<p class=\"font_9\"><strong>Matt Davies:<\/strong><\/p>\n<p class=\"font_9\">I'm Matt Davis. As Mordy has kindly said, I am the co-host of the Just Branding podcast with Jacob Cass. But more than that, I also am a consultant, and I tend to work with leadership teams all over the world, who basically need to align around their strategy for the future, and to position their brands powerfully in their marketplaces. So I won't bore you with all of that. I guess a couple of accolades. I've written a book called Storyategy, and I also sit on the editorial team at Branders Magazine, alongside Steven. So that's probably enough for now. Bore you with more stuff another time.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Well, I'm just going to double down on that and say that, your website and the Branders Magazine website are on Wix. Which is not why you're here, it just happened to be a nice little find.<\/p>\n<p class=\"font_9\"><strong>Matt Davies:<\/strong><\/p>\n<p class=\"font_9\">I like that you've done your homework Mordy. I'm a huge fan of Wix. No one is paying me to say that, by the way, folks, but I am. I find it super easy. I'll tell you a very quick, little story. I used to run an agency about... Well, many moons ago, maybe 20 years ago or something. And we used to do a lot of hand coded websites. As time went on, I could see that the potential of high-end CMSs was coming in. And I've actually pivoted completely, over many, many years now, completely away from execution because I just think technology is catching us up. And Wix is a great example of that. And I use it all the time, and I find it fantastic for my project. So thank you.<\/p>\n<p class=\"font_9\"><strong>Steven Picanza:<\/strong><\/p>\n<p class=\"font_9\">I'm all for Clint after that.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Great. Thank you for coming on our podcast. It was great talking to you. Bye.<\/p>\n<p class=\"font_9\"><strong>Steven Picanza:<\/strong><\/p>\n<p class=\"font_9\">Matt, you definitely got a nice paycheck coming in the mail now.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">One giant IOU coming your way.<\/p>\n<p class=\"font_9\"><strong>Steven Picanza:<\/strong><\/p>\n<p class=\"font_9\">You just can't cash it for 180 days plus.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Okay. So branding for a sub brand, marketing for a sub brand. We talked about the SEO side with Claudio Cabrera from The Athletic. Let's get into the actual marketing side. At what point does one say, \"You know what? We can really go, and should go, with a sub brand here\"?<\/p>\n<p class=\"font_9\"><strong>Matt Davies:<\/strong><\/p>\n<p class=\"font_9\">Can I take that one? I would just pause for one second and just take a quick step back. I just think it's super helpful. Then I'll dive in and attack your question, but I always like to kind of get definitions out of the way. Because when we are talking about brands, sometimes there's huge confusion. Because the average person, when you talk about a brand, they think of a logo, a name, some fonts, maybe some colors or whatever. And that might be part of it, but I don't think that's the best definition. So my definition of a brand is the meaning that people attach to you and your audience. And the game that Steven and I are in, and those brand marketeers out there, we are in the game of managing that meaning. So it's not about us, it should be about them. It should be about, how do people perceive us? How do people understand us?<\/p>\n<p class=\"font_9\">And our strategy should be all about doing that in a way that gives the best impact, gives them the best choice, makes sure that they make the right decisions. And hopefully, the right people choose our product, service offering, or wherever it might be. So that's kind of a bit of a segue to then attack what you've just asked, which is, okay, when do you actually create a sub-brand? So my answer to that is, well, we create a sub-brand when it's necessary for the meaning we want people to attach to us, to ensure that it's easily understood and digestible by them. They can understand this is maybe a new offering or a sub-offering, from a main category offering. And so we offer something like a sub-brand when we're targeting perhaps a new audience. So we've got a new offer that might relate to our overarching offer, but needs definition. It needs distinction, it needs signposting in a way that is relevant and meaningful for the people we're trying to speak to. So that's when you decide to maybe branch out of an overarching portfolio and dive into a sub-brand kind of offering.<\/p>\n<p class=\"font_9\"><strong>Steven Picanza:<\/strong><\/p>\n<p class=\"font_9\">Matt, brilliantly said. And you set the pace, you paved that road with that definition. So definitely appreciate that. To Matt's point, I think as we drill down more specifically, when your product or service diversifies, and the parent brand can't stretch without dilution, that's when you need to look at a sub-brand. Perfect example, you got Coca-Cola, but then maybe you have more health conscious people and they wanted Diet Coke. And so, it was a perfect opportunity to create these sub-brands. And I think we see a lot of this within food and beverage, as people's tastes get more narrow, as people's dietary restrictions get more narrow, it gives the opportunity to create these sub-brands. But some caution, there's got to be the opportunity there, and the opportunity has to come from the people, as Matt was saying. It can't just be a bunch of board directors and CEOs saying, \"We should branch out and do extensions, because I like this idea and I think it'll work.\" That'll never work.<\/p>\n<p class=\"font_9\"><strong>Matt Davies:<\/strong><\/p>\n<p class=\"font_9\">Yeah, that's the number one mistake I see, is people making decisions like this because it makes sense from the business's perspective, but it doesn't make sense from the customer's perspective. And-<\/p>\n<p class=\"font_9\"><strong>Steven Picanza:<\/strong><\/p>\n<p class=\"font_9\">Perfect case. No, sorry, Matt. No, perfect point. I did a lot of work with Dude Wipes on launching their latest campaign. And Dude Wipes Shark Tank brand, they do male, flushable wipes. Well six years ago, more or less, they decided to come out to try to attack Dr. Sasquatch or Dr. Swatch, or whatever they're called, and some of these other male care brands. So they introduced a deodorant, they introduced a bath bomb, they introduced all these other male care products. It wasn't until Cuban called up the founders and said, \"Stay in your lane, own your category. You do not need to be branching out now because you're going to lose focus.\" And thankfully they did, because when COVID hit and the great toilet paper shortage of 2020 happened in America, Dude Wipes cleaned up literally and figuratively, and they saw sales skyrocket because of that laser focus. So you have to be really careful on when to branch, and create extensions or sub brands, and when to kind of hold yourself back.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Yeah, I mean that's something that actually we deal with all the time, because how we sort of evolve into being... I want to call us a sub brand, but we're like almost a sub brand. We function like a sub brand. Within Wix is, there was a reputation issue around SEO for a long, long, long, long, long, long time. And then once that issue started to get dealt with in an active way, it's a whole different story for a whole different time. And SEO started to come around like, \"Wait a second, Wix is actually great for SEO.\"<\/p>\n<p class=\"font_9\">There started to become an audience interest and an audience shift, and a particular focus on that vertical, different, let's say like Wix and social media, or Wix and analytics, or Wix or whatever it is, around SEO. And the audience determined, \"Wait a second, there should be a unique focus for this segment, almost that it operates like that sub brand.\" And then audience need comes in and says to you, \"You need something a little bit more focused and a little bit more defined around that topic or around that category, around whatever that is,\" that's exactly when you should come in and start doing a sub brand.<\/p>\n<p class=\"font_9\">My go-to category with this when I go to product rather with this, is Blue Moon, which is really Coors. When Coors saw, and all the big companies saw that, wait a second, people are stopping to drink crap beer, and craft beer becoming a thing, they dealt with it two ways. One is, they dealt with it by trying to control the distribution. And when that didn't work the way that it was supposed to work, some of the smarter brands, like Coors, said, \"You know what? Let's just create our own craft beer.\" And distanced itself from the actual... No one's going to know that it's really Coors unless you're reading the very, very, very back of the label that says, \"Coors.\" But it's Blue Moon and it's craft, and you love craft beer. And it tastes different, I think, than actual Coors. I haven't drunk actual Coors in forever, so I wouldn't know.<\/p>\n<p class=\"font_9\"><strong>Matt Davies:<\/strong><\/p>\n<p class=\"font_9\">So it's interesting, because when you start diving into this rabbit hole, there's various strategies brands can take. So let's just imagine we've got a brand and we decide, there's an offering here that feels like it needs its own sub brand. You've kind of got two choices in the management of the meaning. And there's the two main kind of structures, are what we call branded house and house of brands. So let me just briefly, if I may, just quickly reiterate what those are. The branded house is like you are going into a house, and it's all the same house. You feel like you're in the front room, you're in the lounge, you're in the kitchen, you feel like you're in the same house, the same branded house. So for example, if I was in Virgin, I'll be in Virgin Media, I'll be in Virgin Atlantic, I'll be in whatever, all the Virgins. Virgin Galactica, whatever the things are.<\/p>\n<p class=\"font_9\">So it feels very Virgin. There's the core mother brand essence that runs through everything. The customer understands the connection between everything like that. So that's one. The other one is the house of brands, which is a very different approach, which I think you were talking about there, Mordy, with Coors. which is where basically, you're in the house. So let's say we're in Unilever. But I'm in all the different rooms and I don't really know that they connect to each other, or even to Unilever. So I might be in the Dove room, which is all about the Dove products, but that might be very different to some of the other products that they're offering. So you might ask, \"Well, why would I choose one over the other? What's the difference?\" And again, this comes down to the management of meaning, and you have to be quite strategic in how you think about this. Because if you go down the branded house model, there are some pros and cons.<\/p>\n<p class=\"font_9\">The pros are that, if I have a great experience in one room, in one brand, it might encourage me as a customer to move to also experience another brand. So this works really well for example, for Virgin, because I might be buying my broadband from Virgin. And I have a great experience and I think, \"Do you know what? That was really fun. I'll go on holiday with Virgin as well.\" And so there's a plus. The negative is the same, right? Because if I've had terrible experience with my broadband, it'll put me off completely going on holiday with Virgin. So you've got to think about that. But in the house of brands model, that's very segmented. So you can kind of distance yourself, almost like zone off all your brands, positively or negatively, so that customers don't really know that they're buying from the same company.<\/p>\n<p class=\"font_9\">Again, that can have pros. For example, if your model, your business model is to sell bits off, then it doesn't really matter if you sell off Dove or another brand that you've got, because it doesn't impact the rest of your business. So these are kind of big strategic questions, and there isn't a wrong or a right I would suggest. It just depends on really your end game and what you are really trying to do. But my number one bit of advice is, think of the poor customer. If you're trying to segment it too much, and connect it and not connect, it's just confusing.<\/p>\n<p class=\"font_9\"><strong>Steven Picanza:<\/strong><\/p>\n<p class=\"font_9\">Think of the customer. Indeed.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yeah, I think that that definitely comes into it, and I think that that will really be the deciding factor between whether or not you want to go with the house of brands model or the branded house sort of element. If you think about Ben and Jerry's for instance, Ben and Jerry's was a very beloved brand for a very long time, with a very distinct audience and very distinct USPs, and things like that. When they became part of Unilever, I think people in the industry knew what was going on, but they don't shout about it. It's not shouted about. The branding still is very, very similar, even though it's Unilever. However, because it's part of the Unilever family, there are certain benefits to it. There's scalability, there's distribution.<\/p>\n<p class=\"font_9\">There's also the fact that, because they're part of Unilever, they get a lot of the tooling that you get from Swedish Glass, which is a vegan ice cream thing. Which means that Ben and Jerry's is able to do vegan ice cream really, really quickly and really, really easily. So there's a lot of backend elements for that. And a website, this is also similar, we were talking to Claudio from The Athletic. They are able to benefit from a lot of the legacy content, a lot of the infrastructure, a lot of the links from the parent brand of The New York Times. But they're also able to maintain their identity. So there can be benefits to that. In terms of Virgin, their airlines are fantastic, their broadband I was not impressed with overall, if I'm completely honest.<\/p>\n<p class=\"font_9\"><strong>Matt Davies:<\/strong><\/p>\n<p class=\"font_9\">Crystal, you make a really great point about infrastructure, connections, all of that side of things. I also think there's another area that's probably worthy of note, and that is culture. So I've got a client at the moment, they're in the B2B space. They are a massive brand in the energy sector, and they're going through a lot of M&As at the moment. So they're buying up smaller competitors. And that causes tension with culture. But what I'm doing with their leadership team is we're saying, \"This is actually a really amazing thing. Because now, you might've been in a team of 40 to 100 people, now you've got access to a much bigger company, with more support, with more rigorous training, with more opportunity.\" So it can be great internally as well, depending on how you handle the messaging and how you build that culture. But that all connects in my view, to the brand and the sub-brand strategy that you employ.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Going back to the people thing, you have to communicate that really, really well between your people. And if you're talking about from an internal point of view, that communication piece is really key. If you're talking about that from a customer point of view, that's also really key. So recently, Brighton SEO, which is a big conference in the SEO industry, they recently merged with PPC... What is it?<\/p>\n<p class=\"font_9\"><strong>Matt Davies:<\/strong><\/p>\n<p class=\"font_9\">Hero Con.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Hero Con. And they bought that. And when they joined, they were like, \"Hi, everyone who loves Hero Con. We now own Hero Con. We're Brighton SEO. If you don't know us, this is who we are. Hi. Hello. If you'd like to leave our mailing list, then good luck to you. But hi, hello.\" And they had to go through that process. And that's really, really important, both from a client retention, user retention sort of element. And also as you're thinking about other web assets and things like that.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">That internal thing is super huge. I want to ask Steve a question also, but the internal thing is huge. I don't know if you're Blue Moon or if you're Hero Con, or if you're Wix, whatever it is, if you don't give that team the autonomy to do their thing as a sub-brand, the way they're meant to do their thing, it does not work. Because by the way, I think it doesn't work so well with Blue Moon sometimes. But for example, with Hero Con, PPC is different than SEO. Right? Or with us, we're talking to SEOs and marketers, as SEOs and marketers.<\/p>\n<p class=\"font_9\">We do not tie our hands together and say, \"Well, we have to only talk about it this way because we're Wix and because we're Wix Studio.\" We have full range. Because the internal teams understand, if you're going to target this audience and act almost like a sub brand, in our case, you have to have full range to speak about SEO and speak about marketing, the way that SEOs and marketers speak about marketing. If you're going after the craft brew audience, you need to speak about craft brewery, brewing, drinking craft beer, the way that someone who drinks craft beer would normally go about. If you tie their hands together, and try to put a square peg into a round hole a little bit, this is not going to work.<\/p>\n<p class=\"font_9\"><strong>Steven Picanza:<\/strong><\/p>\n<p class=\"font_9\">I'm shaking my head in agreement with everything, you've all said it so brilliantly. It is such an opportunity, as Matt was saying, and Crystal, you too, use it as an opportunity to be proactive with your messaging. I think too many brands oftentimes are reactive because they don't think about it, or they don't think the implications, or they don't think strongly enough about how to communicate this merge or this acquisition, or how it's going to impact culture, how it's going to impact your livelihood. Are you out of a job? Is it fear mongering in a way? Which, in this job market, everyone's eyes just popped up. It's fucking tough out there. Excuse me for dropping an F bomb. But use it as an opportunity. Because if you nurture your employees, you nurture your staff, you nurture your customers, and you listen to them and you give them the tools to succeed, they will reward you with their patronage, with their longevity. They'll just reward you by staying with part of your tribe.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Pivot. I want to ask you about the tools to do that, because you mentioned tools, so now we're going to talk about tools. Look at that pivot. Okay. What are some tools that you can use in order to either distance or marry the sub-brand together? I'll give you an example, like a podcast. I think a podcast is a great tool because you can decide, I want to keep the podcast super away from the main brand, or I want to tie it super closely. It's the whatever podcast. Where's the branding from the parent? It's not there. Or it could be the whatever podcast, by parent brand. So that's something that you can either decide to pull in really close or something you can decide to keep really far away. And you can move that along as you decide to. Just an example of a tool. What are some of the tools, or things that you can do or use, to either disconnect the sub-brand from the main brand, if that's what you're trying to do, or to marry them together?<\/p>\n<p class=\"font_9\"><strong>Matt Davies:<\/strong><\/p>\n<p class=\"font_9\">I mean the basic... Oh, sorry. You go, Steven. We're just super excited. We just can't help it.<\/p>\n<p class=\"font_9\"><strong>Steven Picanza:<\/strong><\/p>\n<p class=\"font_9\">Biting and we're chopping at-<\/p>\n<p class=\"font_9\"><strong>Matt Davies:<\/strong><\/p>\n<p class=\"font_9\">You go, I'll give way to you, sir, again. Just putting it out there, that's two now.<\/p>\n<p class=\"font_9\"><strong>Steven Picanza:<\/strong><\/p>\n<p class=\"font_9\">I think that, and going back to what Matt was saying, it depends on what your strategy is. Are your branded house or house of brands? The nomenclature, which is so subjective on your business and your business strategy and your brand strategy, is going to dictate if you say, \"From Unilever. A Unilever brand, et cetera, et cetera. Powered by whatever.\" But I think a tool that should be used is, how do you incorporate those stories together? As Matt was saying, how do you create meaning with these two organizations together?<\/p>\n<p class=\"font_9\">There is a shared story. Whether or not it's a shared legacy, but it's a shared future. So how do we make sure that we're storytelling before that shared future, always with, not the stakeholders or the shareholders thought in mind, but with the audience in mind? So I think that that is such an under leveraged tool that can be used to marry or to tie these brands together. Now of course you can go down the road and you can say, \"Oh. Well, visual identity is an easy one.\" Look at FedEx and all the different FedEx properties, and they all share the same look and feel. But I think when you start to think about brands that want to operate with autonomy, and brands that want to operate as their own but are part of a parent company, it's about those shared values, that shared story and that shared meaning, to go back to what Matt was saying.<\/p>\n<p class=\"font_9\"><strong>Matt Davies:<\/strong><\/p>\n<p class=\"font_9\">So I've got a few ideas on tools. I predominantly work in strategy, so I'm probably the wrong person to ask about tools in the sense of execution. But in terms of strategy, what I would do as a strategist is, first of all, set about trying to understand what the value of this new entity is to customers. So I love surveys. There's tons of survey tools out there. I would actually ask my clients to give me access to say their top 10, top 20 customers, if that's possible. I would literally speak to them. That sounds ridiculously simple, but do you know how many people do not actually speak to their top customers? It's bananas to me. Particularly leadership teams. Speak to them, or get someone like me or Steven to go and speak to them. Because you get an insight then, that's not based on your hunch or your personal view.<\/p>\n<p class=\"font_9\">It's based on something that you've been told by your audience. And if the brand is the meaning that they attach to you, that's got to be the primary source of your thinking. So go speak to people, get surveys, get interviews with them. You can do obviously hardcore market research if you like, and there's lots of tools out there that would enable you to do that as well. And then I think the other thing is really, I'm a massive fan of workshops. I just love a good workshop. So armed with good insight from customers, from how the competitors are positioning themselves, from the category itself, armed with that in mind, get the right decision makers in a room and say, \"Okay, look. We need to craft this. We need to align around a strategy for this new entity, this new sub brand. We need to understand...\"<\/p>\n<p class=\"font_9\">I mean, I've got four big brand questions I like to ask of any brand, and that is, why do we exist beyond making money? Who do we exist to serve? How should we show up for them? And perhaps the most important, what is the unique value that we're offering? In other words, what is it that people can get from us, that they cannot get from anywhere else? Do we know the answer to that? And if you can answer those four questions, you're on your way to crafting then a focus for the internal teams, which is super powerful. Because they get to focus on the important things, the value that we're offering to the market, in a way that we can communicate it that people would really love. If you don't answer those, then you've got 50 people working on the project, absolute chaos. Because everybody can have their own view of what might be going on here or not, and you end up splintering your brand very swiftly.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">To follow that up, my question is, are your brand guidelines a tool?<\/p>\n<p class=\"font_9\"><strong>Matt Davies:<\/strong><\/p>\n<p class=\"font_9\">Yes, they should be. They should be. And to my mind, there's the visual guidelines, but that is not what I'm talking about. That is important. There's the strategic guidelines, the narrative, the high level stuff, the answer of those four questions. And both of those relate obviously, but start-<\/p>\n<p class=\"font_9\"><strong>Steven Picanza:<\/strong><\/p>\n<p class=\"font_9\">And they live together.<\/p>\n<p class=\"font_9\"><strong>Matt Davies:<\/strong><\/p>\n<p class=\"font_9\">For sure.<\/p>\n<p class=\"font_9\"><strong>Steven Picanza:<\/strong><\/p>\n<p class=\"font_9\">I might even go as far to say that the day of guidelines is almost passing us, and we need to start living in this idea of an operating system. It needs to live and breathe with us. And those four questions that Matt... And Matt and I come from the same school, mentored by Marty Neumeyer and the level C, and that way of brand thinking. But the greater the foundation that we can build on the brand, I always like to say, theoretically, the less money we're going to waste on marketing at the end. Right? Because we're focused. We know who the hell we're talking to. We know what message to say. We have all the answers. And just to Matt's point about talking to your customers, I tell brands this all the time. There was a famous philosopher 2000 years ago, Zeno of Centium. He said, \"We all have two ears and one mouth for a reason. Act accordingly.\" Right? Listen more than you talk.<\/p>\n<p class=\"font_9\">Well, if we put that in the lens of brands, today, brands have two ears and one mouth for a reason, and we should listen to our customers more. They're going to tell us things that we would never have seen. And they're going to tell an outside consultant, like Matt or myself, something perhaps vastly different than the CEO or the CFO, who they have perhaps an intimate relationship with, or there's a monetary relationship there. So there's so much that we could pull out, whether it's data, insight or just insider trading knowledge, to get to where we need to go.<\/p>\n<p class=\"font_9\"><strong>Matt Davies:<\/strong><\/p>\n<p class=\"font_9\">One really big tip that I just want to share is the concept, if you've not come across it yet, of social listening, and having a look... On the most basic level, you can just see how many times your brand is mentioned in a month, for example, versus your competitor set. So that gives you a bit of a sense of share, in terms of how much voice or how much people are talking about you. But if you want to go a little bit more nuanced, you then need to dive into that. Okay, what are they saying about us? Are they complaining? And if they're complaining, what are they complaining about? And if they're loving-<\/p>\n<p class=\"font_9\"><strong>Steven Picanza:<\/strong><\/p>\n<p class=\"font_9\">Is it a positive or negative sentiment?<\/p>\n<p class=\"font_9\"><strong>Matt Davies:<\/strong><\/p>\n<p class=\"font_9\">For sure. So you can go really deep into that, and I always recommend that to any marketing team. Because it's not expensive to start. Obviously if you want to get really in-depth and you've got a lot of data to get through, you might need to pay a bit more to start.<\/p>\n<p class=\"font_9\"><strong>Steven Picanza:<\/strong><\/p>\n<p class=\"font_9\">And a tool that I've used in the past for social listening, that's a great point, Matt, is NetBase. NetBase is a brilliant tool, and it gives you the opportunity to start to attach positive, negative emotions to what's being said, mentioned. We did that a lot for Dude Wipes, and we came up with a crazy insight, and this is a tip for brands. Dude Wipes, oftentimes their comments would have a more positive sentiment than the actual comment that they were responding to. So for example, Chipotle might say, \"Free Burrito today.\" And Dude Wipes would come out and say, \"You're going to need us tomorrow.\" And oftentimes we would see the insight of, \"Holy shit, that comment got more engagement than the actual post.\" And that was their trick. It's incredible.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">It's not the amount of engagement, it's the type of engagement. On that happy note, speaking of sharing and listening, could you share where people can find you, so they can listen to you more?<\/p>\n<p class=\"font_9\"><strong>Matt Davies:<\/strong><\/p>\n<p class=\"font_9\">Okay, I'll go first on this one. So you can check out my website, mrmattdavies.me. Spelled M-R-M-A-T-T-D-A-V-I-E-S.M-E. And that's a Wix website. If somebody hasn't mentioned that already, just popping that in there.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">No, no. Say it again. It's fine.<\/p>\n<p class=\"font_9\"><strong>Matt Davies:<\/strong><\/p>\n<p class=\"font_9\">Side point. But also, perhaps more importantly, I love LinkedIn. I'm a massive LinkedIn dweller, so please connect with me if you're interested in anything I have to say. I'm often posting content on all this stuff and more. So see you there. Love to connect.<\/p>\n<p class=\"font_9\"><strong>Steven Picanza:<\/strong><\/p>\n<p class=\"font_9\">For me, go to Stevenpicanza.com. I unfortunately am on one of your competitor websites.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Squarespace, I saw. I know. You'll get there.<\/p>\n<p class=\"font_9\"><strong>Steven Picanza:<\/strong><\/p>\n<p class=\"font_9\">But I'm open. Free Agency's coming up. I'm on a month-to-month plan, just saying. So Stevenpicanza.com. You can check me out there. And then like Matt, I am a LinkedIn dweller, if you type in Steven Picanza. But I think more importantly, just look for the peace sign and the pizza slice. We all want a piece of pizza, don't we? Always. Just saying, right?<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Oh, truer words were never spoken, unless you're talking about what you just said before about branding. And with that, thanks guys for coming on the podcast. Really appreciate it very much.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Thank you so much.<\/p>\n<p class=\"font_9\"><strong>Matt Davies:<\/strong><\/p>\n<p class=\"font_9\">Thanks for having us.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">So again, thank you Matt and Steven for joining us. Make sure you give them a follow on LinkedIn. Links again, in the show. You know who's a sub-brand? Barry's a sub-brand. No, he is. Because he's got Search Engine Land and then he's got Search Engine Round Table. It's a brand within a brand of SEO news coverage.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">It's because he's part-time Barry, part-time Rusty Brick.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">That should be his tagline, part-time Barry, full-time Rusty Brick. Or full-time Barry.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">I feel like it's his superhero persona. I feel like he needs an action hero outfit that's-<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Full on cape, underwear on the outside.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yeah. And then when he sees the bad guys who are causing volatility in the algorithm or something-<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Like Danny Sullivan?<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">No, no. Danny's not a bad guy. He throws bricks at them. That's his thing. So Spider-Man has webs, Batman has batarangs, Barry throws internet bricks at them. You see?<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">It's like the mafia, like throwing bricks through your window.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">No, those are just ex-girlfriends. That is a tried and tested ex-girlfriend move.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Well, we're throwing the news through a window now, as we pivot into the Snappy News. Snappy News, Snappy News, Snappy News, 2:40 from Barry Shortz. And both from Suroundtable.com. First up, report, 22% of sites hit by Google's helpful content update are up 20% plus. This was from originally Glenn Gabe. Glenn Gabe is, call it an index of 400 sites that he's tracking around these official updates. And he said that 88 out of these 400, or 22% of them, saw a 20% increase, at least 20% increase, since the August 2024 core update. Barry says that some had full recoveries, but most did not. And most saw no lifts at all. It's 22%, right? It's just an interesting, I call it a status check on where we are with these updates. Rather these sites getting recoveries from some of these updates. Really interesting to see a link to them within the show notes. You can check out all the great charts that Barry has from Glenn there.<\/p>\n<p class=\"font_9\">Also, from Barry again, Google AI overview displayed within People Also Ask. So there was a test where you opened up the People Also Ask expandable cards. And normally what you see is a featured snippet sort of thing, where you get a little summary answering the question that reflects the card, and then a URL to the website. Again, feature snippet basically. But in this instance, there was a test where when you opened up the expandable card, you were getting the AI overview instead. Same kind of format as you would normally see with the AI overview in general, with just more cards at the bottom it looks like.<\/p>\n<p class=\"font_9\">Anyway, I'll link to the article in the show and you can take a look at what it looks like there. But it is interesting to take note of just Google really doubling down and trying to expand out the AI overview. I don't know, I don't think it'll stick here necessarily. But just again, keeping tabs on where Google is not shying away from pushing AI overviews out there to other places on the SERP, so it clearly seems. And that is this week's Snappy News. Crash. That's the sound of this pivot.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Bang. Boom. Kapow.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Coming back.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Is Robin a sub-brand of Batman?<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Coming out of the news, is Robin a sub-brand of... Does Robin exist outside of Batman?<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Okay, okay, better. Better. The villains, right? You have Joker, right? Joker is definitely-<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Well, they made that into its own brand, until they killed it with the second movie I heard. I didn't even watch it. And I won't watch it now that I heard it's terrible.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Then there's also Catwoman. Catwoman had a movie, which also didn't... That was kind of okay. Yeah, okay. Yeah. All right. I don't know. Kind of.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Great. Yeah. Perfect. Which brings us to our follow of the week, which is Sarah Press over at Dragon Metrics, and she does a great job marketing her brand, Dragon Metrics. Why we thought she'd be a great follow of the week. She speaks at Brighton SEO. So I met her at Brighton SEO, a few years back. That's how I got introduced to her. So follow her on LinkedIn.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Yeah, she's super great. We saw the Dragon Metrics team again at Brighton SEO this year, and they're super lovely. And they've got some great tools, and a great way to track your brand, your sub brand, everything you need.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Amazing. So big old follow to Sarah, and shout out the Dragon Metrics. And link in the show notes where you can follow her. I don't know. Sub me out. Done with the episode. Trying to put the subs in.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">Right. I could go for a Subway sandwich.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Subs, not scrubs.<\/p>\n<p class=\"font_9\"><strong>Crystal Carter:<\/strong><\/p>\n<p class=\"font_9\">We don't want no scrubs.<\/p>\n<p class=\"font_9\"><strong>Mordy Oberstein:<\/strong><\/p>\n<p class=\"font_9\">Scrub is a... Not going to even go there. Thank you for joining us on the SERP's Up podcast. Are you going to miss us? Don't worry, we're back next week with a new episode, as we dive into, is it time to stop relying on algorithms? Look for wherever you consume your podcast or on the Wix Studio SEO learning over at wix.com\/SEO\/learn. Looking to learn more about SEO? Check out all the great content on webinars on the Wix Studio Learning hub, you guessed it, wix.com\/SEO\/learn. Don't forget to give us a review on iTunes, or a rating on Spotify. Until next time, peace and love, and SEO.<\/p>","spotifyLink":"https:\/\/open.spotify.com\/episode\/011yf3g2O760vITs0Qci10","_updatedDate":{"$date":"2024-11-13T11:46:13.475Z"},"audioFile":"wix:audio:\/\/v1\/830ef3_c68539b3af13406fa436e869a79eed74.mp3\/SERPs-UP-EP110.mp3#duration=3667","dateTime":"November 13, 2024 | 1 HR","appleLink":"https:\/\/podcasts.apple.com\/us\/podcast\/serps-up-how-to-do-seo-marketing-for-sub-brands\/id1639368336?i=1000676790089","link-podcast-episodes-1-urlTitle":"\/podcast\/episodes\/seo-sub-brands","episodeNumber":"Episode 110","imageAltText":"SERP's Up Podcast: How to do SEO & marketing for sub-brands","link-podcast-episodes-all":"\/podcast\/","socialShare":"wix:image:\/\/v1\/830ef3_900e2bf0746e4de1a74a5d82e7463014~mv2.jpg\/social%20share%20110.jpg#originWidth=1200&originHeight=629","notes":"<p class=\"font_9\"><strong>Hosts, Guests, & Featured People:<\/strong><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.wix.com\/seo\/learn\/experts\/mordy-oberstein\"><u>Mordy Oberstein<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.wix.com\/seo\/learn\/experts\/crystal-carter\"><u>Crystal Carter<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.linkedin.com\/in\/claudio-e-cabrera\/\"><u>Claudio Cabrera<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.linkedin.com\/in\/stevenpicanza\/\"><u>Steven Picanza<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.linkedin.com\/in\/mattgdavies\/\"><u>Matt Davies<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.linkedin.com\/in\/sarah-pokorna\/\"><u>Sarah Presch<\/u><\/a><\/p>\n<p class=\"font_9\"><br><\/p>\n<p class=\"font_9\"><strong>Resources:<\/strong><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.wix.com\/seo\/learn\"><u>Wix SEO Learning Hub<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.wix.com\/seo\/learn\/newsletter\"><u>Searchlight SEO Newsletter<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.wix.com\/seo\/learn\/assets\"><u>SEO Resource Center<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.nytimes.com\/athletic\/\"><u>The Athletic<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/open.spotify.com\/show\/5eTdEYmr3RX8bKwGFypauG\"><u>Just Branding Podcast<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.brandersmagazine.com\/podcast\"><u>Talking with Branders<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.brandersmagazine.com\/\"><u>Branding Magazine<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.mrmattdavies.me\/\"><u>Matt Davies Brand and Culture Strategy Consultancy<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.stevenpicanza.com\/\"><u>Steven Picanza Creative Brand Stragist<\/u><\/a><\/p>\n<p class=\"font_9\"><br><\/p>\n<p class=\"font_9\"><strong>News:<\/strong><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.seroundtable.com\/google-helpful-content-update-recovery-data-38358.html\"><u>Report: 22% Of Sites Hit By Google's Helpful Content Update Are Up 20%+<\/u><\/a><\/p>\n<p class=\"font_9\"><a href=\"https:\/\/www.seroundtable.com\/google-ai-overview-within-people-also-ask-38370.html\"><u>Google AI Overview Displayed Within People Also Ask<\/u><\/a><\/p>","dynamicPageDescription":"How do you balance multiple sub-brands while ensuring your parent brand stays at the top of the SEO leaderboard?\n\nWhen do you actually create a sub-brand? Hint—it comes from the people, not the C-level! You have to be thoughtful when deciding whether to create a sub-brand and when to extend the parent brand.\n\nWix’s Mordy Oberstein and Crystal Carter are joined by Claudio Cabrera from The Athletic to dissect the art of managing SEO for sub-brands. \n\nPlus, brand experts Matt Davies and Steven Picanza join the conversation to explore the nitty-gritty of balancing a sub-brand, bringing their unique perspectives to the forefront!\n\nJoin us for this episode of the SERP’s Up SEO Podcast as we “sub”merge ourselves into the art of managing sub-brands and all the SEO implications it brings.\n","sort":110,"episodeDescription":"How do you manage SEO (and marketing) for a sub-brand? Answers inside.","dynamicPageEpisodeDate":"Episode 110 | November 13, 2024","seoDescription":"How do you manage SEO (and marketing) for a sub-brand? Answers inside.","mainImage":"wix:image:\/\/v1\/830ef3_5f674ce49b184fcbbf1f69d5cb12a4d7~mv2.png\/Hub%20Thumbnail%20110.png#originWidth=1740&originHeight=1221","episodeTitle":"How to do SEO & marketing for sub-brands"}},"Blog\/Posts":{"6739b1e24886b5ea3c68df43":{"author":"2af5b698-5885-4139-821f-46e132b46fea","mainCategory":"660bd9238ba924ae85840c14","viewCount":4559,"excerpt":"Tuesday, December 3, 2024 | 1PM ET Join E inat Hobbian-Seybold and Paz Dekel for a roundup of 2024s standout SEO releases , from the...","timeToRead":2,"_id":"6739b1e24886b5ea3c68df43","tags":["cbcf4232-6695-4c44-80cb-23806cb1c497"],"uuid":"79ec0875-9b21-4c38-8ad9-3b7a405cdddb","featured":false,"translationId":null,"slug":"seo-on-wix-studio-2024-highlights-and-2025-preview","coverImage":"wix:image:\/\/v1\/5a78a9_6ba3480d10d1400a88adfbfc8bba6722~mv2.png\/5a78a9_6ba3480d10d1400a88adfbfc8bba6722~mv2.png#originWidth=550&originHeight=325","plainContent":"Tuesday, December 3, 2024 | 1PM ET Join E inat Hobbian-Seybold and Paz Dekel for a roundup of 2024s standout SEO releases , from the latest AI solutions to enhanced accessibility features —and get an exclusive sneak peek at what’s to come in 2025. In this webinar, we’ll cover: The highlights of 2024's SEO releases How to get the most out of the latest solutions Upcoming product releases for 2025 Meet your hosts: Einat Hoobian-Seybold \n Head of Product, SEO & A11y, Wix Einat began her SEO career by developing organic strategies for top global brands and later discovered her love for product development. As the Head of Product for Wix SEO, Einat builds impactful products that make SEO accessible and approachable to more than 200M users around the world. \n \n X | LinkedIn Paz Dekel SEO Product Manager, Wix After working in marketing at a fintech, Shira joined Wix to build products that help users promote their business. 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Marino","locale-dataset.countries.SEN":"Senegal","locale-dataset.countries.SOM":"Somalia","locale-dataset.countries.SUR":"Suriname","locale-dataset.countries.STP":"Sao Tome and Principe","locale-dataset.countries.SLV":"El Salvador","locale-dataset.countries.SWZ":"Swaziland","locale-dataset.countries.TCA":"Turks and Caicos Islands","locale-dataset.countries.TCD":"Chad","locale-dataset.countries.ATF":"French Southern Territories","locale-dataset.countries.TGO":"Togo","locale-dataset.countries.THA":"Thailand","locale-dataset.countries.TJK":"Tajikistan","locale-dataset.countries.TKL":"Tokelau","locale-dataset.countries.TLS":"East Timor","locale-dataset.countries.TKM":"Turkmenistan","locale-dataset.countries.TUN":"Tunisia","locale-dataset.countries.TON":"Tonga","locale-dataset.countries.TUR":"Turkey","locale-dataset.countries.TTO":"Trinidad and Tobago","locale-dataset.countries.TUV":"Tuvalu","locale-dataset.countries.TWN":"Taiwan","locale-dataset.countries.TZA":"Tanzania","locale-dataset.countries.UKR":"Ukraine","locale-dataset.countries.UGA":"Uganda","locale-dataset.countries.UMI":"United States Minor Outlying Islands","locale-dataset.countries.USA":"United States","locale-dataset.countries.URY":"Uruguay","locale-dataset.countries.UZB":"Uzbekistan","locale-dataset.countries.VAT":"Vatican","locale-dataset.countries.VCT":"Saint Vincent and the Grenadines","locale-dataset.countries.VEN":"Venezuela","locale-dataset.countries.VGB":"British Virgin Islands","locale-dataset.countries.VIR":"U.S. Virgin Islands","locale-dataset.countries.VNM":"Vietnam","locale-dataset.countries.VUT":"Vanuatu","locale-dataset.countries.WLF":"Wallis and Futuna","locale-dataset.countries.WSM":"Samoa","locale-dataset.countries.YEM":"Yemen","locale-dataset.countries.MYT":"Mayotte","locale-dataset.countries.ZAF":"South Africa","locale-dataset.countries.ZMB":"Zambia","locale-dataset.countries.ZWE":"Zimbabwe","locale-dataset.countries.BLM":"Saint Barthélemy","locale-dataset.countries.BES":"Bonaire","locale-dataset.countries.KOS":"Republic of Kosovo","locale-dataset.countries.MAC":"Macau","locale-dataset.countries.MAF":"Saint Martin","locale-dataset.countries.SDN":"Sudan","locale-dataset.countries.SXM":"Sint Maarten","locale-dataset.timezones.Pacific\/Niue":"(GMT-11:00) Niue","locale-dataset.timezones.Pacific\/Pago_Pago":"(GMT-11:00) Pago Pago","locale-dataset.timezones.Pacific\/Honolulu":"(GMT-10:00) Hawaii Time","locale-dataset.timezones.Pacific\/Rarotonga":"(GMT-10:00) Rarotonga","locale-dataset.timezones.Pacific\/Tahiti":"(GMT-10:00) Tahiti","locale-dataset.timezones.Pacific\/Marquesas":"(GMT-09:30) Marquesas","locale-dataset.timezones.America\/Anchorage":"(GMT-09:00) Alaska Time","locale-dataset.timezones.Pacific\/Gambier":"(GMT-09:00) Gambier","locale-dataset.timezones.America\/Los_Angeles":"(GMT-08:00) Pacific Time","locale-dataset.timezones.America\/Tijuana":"(GMT-08:00) Pacific Time - Tijuana","locale-dataset.timezones.America\/Vancouver":"(GMT-08:00) Pacific Time - Vancouver","locale-dataset.timezones.America\/Whitehorse":"(GMT-08:00) Pacific Time - Whitehorse","locale-dataset.timezones.Pacific\/Pitcairn":"(GMT-08:00) Pitcairn","locale-dataset.timezones.America\/Dawson_Creek":"(GMT-07:00) Mountain Time - Dawson Creek","locale-dataset.timezones.America\/Denver":"(GMT-07:00) Mountain Time","locale-dataset.timezones.America\/Edmonton":"(GMT-07:00) Mountain Time - Edmonton","locale-dataset.timezones.America\/Hermosillo":"(GMT-07:00) Mountain Time - Hermosillo","locale-dataset.timezones.America\/Mazatlan":"(GMT-07:00) Mountain Time - Chihuahua, Mazatlan","locale-dataset.timezones.America\/Phoenix":"(GMT-07:00) Mountain Time - Arizona","locale-dataset.timezones.America\/Yellowknife":"(GMT-07:00) Mountain Time - Yellowknife","locale-dataset.timezones.America\/Belize":"(GMT-06:00) Belize","locale-dataset.timezones.America\/Chicago":"(GMT-06:00) Central Time","locale-dataset.timezones.America\/Costa_Rica":"(GMT-06:00) Costa Rica","locale-dataset.timezones.America\/El_Salvador":"(GMT-06:00) El Salvador","locale-dataset.timezones.America\/Guatemala":"(GMT-06:00) Guatemala","locale-dataset.timezones.America\/Managua":"(GMT-06:00) Managua","locale-dataset.timezones.America\/Mexico_City":"(GMT-06:00) Central Time - Mexico City","locale-dataset.timezones.America\/Navajo":"(GMT-06:00) Mountain Daylight Time - Arizona","locale-dataset.timezones.America\/Regina":"(GMT-06:00) Central Time - Regina","locale-dataset.timezones.America\/Tegucigalpa":"(GMT-06:00) Central Time - Tegucigalpa","locale-dataset.timezones.America\/Winnipeg":"(GMT-06:00) Central Time - Winnipeg","locale-dataset.timezones.Pacific\/Galapagos":"(GMT-06:00) Galapagos","locale-dataset.timezones.America\/Bogota":"(GMT-05:00) Bogota","locale-dataset.timezones.America\/Cancun":"(GMT-05:00) America Cancun","locale-dataset.timezones.America\/Guayaquil":"(GMT-05:00) Guayaquil","locale-dataset.timezones.America\/Havana":"(GMT-05:00) Havana","locale-dataset.timezones.America\/Iqaluit":"(GMT-05:00) Eastern Time - Iqaluit","locale-dataset.timezones.America\/Jamaica":"(GMT-05:00) Jamaica","locale-dataset.timezones.America\/Lima":"(GMT-05:00) Lima","locale-dataset.timezones.America\/Montreal":"(GMT-05:00) Eastern Time - Montreal","locale-dataset.timezones.America\/Nassau":"(GMT-05:00) Nassau","locale-dataset.timezones.America\/New_York":"(GMT-05:00) Eastern Time","locale-dataset.timezones.America\/Panama":"(GMT-05:00) Panama","locale-dataset.timezones.America\/Port-au-Prince":"(GMT-05:00) Port-au-Prince","locale-dataset.timezones.America\/Rio_Branco":"(GMT-05:00) Rio Branco","locale-dataset.timezones.America\/Toronto":"(GMT-05:00) Eastern Time - Toronto","locale-dataset.timezones.Pacific\/Easter":"(GMT-05:00) Easter Island","locale-dataset.timezones.America\/Caracas":"(GMT-04:30) Caracas","locale-dataset.timezones.America\/Asuncion":"(GMT-04:00) Asuncion","locale-dataset.timezones.America\/Barbados":"(GMT-04:00) Barbados","locale-dataset.timezones.America\/Boa_Vista":"(GMT-04:00) Boa Vista","locale-dataset.timezones.America\/Campo_Grande":"(GMT-04:00) Campo Grande","locale-dataset.timezones.America\/Cuiaba":"(GMT-04:00) Cuiaba","locale-dataset.timezones.America\/Curacao":"(GMT-04:00) Curacao","locale-dataset.timezones.America\/Grand_Turk":"(GMT-04:00) Grand Turk","locale-dataset.timezones.America\/Guyana":"(GMT-04:00) Guyana","locale-dataset.timezones.America\/Halifax":"(GMT-04:00) Atlantic Time - Halifax","locale-dataset.timezones.America\/La_Paz":"(GMT-04:00) La Paz","locale-dataset.timezones.America\/Manaus":"(GMT-04:00) Manaus","locale-dataset.timezones.America\/Martinique":"(GMT-04:00) Martinique","locale-dataset.timezones.America\/Port_of_Spain":"(GMT-04:00) Port of Spain","locale-dataset.timezones.America\/Porto_Velho":"(GMT-04:00) Porto Velho","locale-dataset.timezones.America\/Puerto_Rico":"(GMT-04:00) Puerto Rico","locale-dataset.timezones.America\/Santo_Domingo":"(GMT-04:00) Santo Domingo","locale-dataset.timezones.America\/Thule":"(GMT-04:00) Thule","locale-dataset.timezones.Atlantic\/Bermuda":"(GMT-04:00) Bermuda","locale-dataset.timezones.America\/St_Johns":"(GMT-03:30) Newfoundland Time - St. Johns","locale-dataset.timezones.America\/Araguaina":"(GMT-03:00) Araguaina","locale-dataset.timezones.America\/Argentina\/Buenos_Aires":"(GMT-03:00) Buenos Aires","locale-dataset.timezones.America\/Bahia":"(GMT-03:00) Salvador","locale-dataset.timezones.America\/Belem":"(GMT-03:00) Belem","locale-dataset.timezones.America\/Cayenne":"(GMT-03:00) Cayenne","locale-dataset.timezones.America\/Fortaleza":"(GMT-03:00) Fortaleza","locale-dataset.timezones.America\/Godthab":"(GMT-03:00) Godthab","locale-dataset.timezones.America\/Maceio":"(GMT-03:00) Maceio","locale-dataset.timezones.America\/Miquelon":"(GMT-03:00) Miquelon","locale-dataset.timezones.America\/Montevideo":"(GMT-03:00) Montevideo","locale-dataset.timezones.America\/Paramaribo":"(GMT-03:00) Paramaribo","locale-dataset.timezones.America\/Recife":"(GMT-03:00) Recife","locale-dataset.timezones.America\/Santiago":"(GMT-03:00) Santiago","locale-dataset.timezones.America\/Sao_Paulo":"(GMT-03:00) Sao Paulo","locale-dataset.timezones.Antarctica\/Palmer":"(GMT-03:00) Palmer","locale-dataset.timezones.Antarctica\/Rothera":"(GMT-03:00) Rothera","locale-dataset.timezones.Atlantic\/Stanley":"(GMT-03:00) Stanley","locale-dataset.timezones.America\/Noronha":"(GMT-02:00) Noronha","locale-dataset.timezones.Atlantic\/South_Georgia":"(GMT-02:00) South Georgia","locale-dataset.timezones.America\/Scoresbysund":"(GMT-01:00) Scoresbysund","locale-dataset.timezones.Atlantic\/Azores":"(GMT-01:00) Azores","locale-dataset.timezones.Atlantic\/Cape_Verde":"(GMT-01:00) Cape Verde","locale-dataset.timezones.Africa\/Abidjan":"(GMT+00:00) Abidjan","locale-dataset.timezones.Africa\/Accra":"(GMT+00:00) Accra","locale-dataset.timezones.Africa\/Bissau":"(GMT+00:00) Bissau","locale-dataset.timezones.Africa\/Casablanca":"(GMT+00:00) Casablanca","locale-dataset.timezones.Africa\/El_Aaiun":"(GMT+00:00) El Aaiun","locale-dataset.timezones.Africa\/Monrovia":"(GMT+00:00) Monrovia","locale-dataset.timezones.America\/Danmarkshavn":"(GMT+00:00) Danmarkshavn","locale-dataset.timezones.Atlantic\/Canary":"(GMT+00:00) Canary Islands","locale-dataset.timezones.Atlantic\/Faroe":"(GMT+00:00) Faeroe","locale-dataset.timezones.Atlantic\/Reykjavik":"(GMT+00:00) Reykjavik","locale-dataset.timezones.Etc\/GMT":"(GMT+00:00) GMT (no daylight saving)","locale-dataset.timezones.Europe\/Dublin":"(GMT+00:00) Dublin","locale-dataset.timezones.Europe\/Lisbon":"(GMT+00:00) Lisbon","locale-dataset.timezones.Europe\/London":"(GMT+00:00) London","locale-dataset.timezones.Africa\/Algiers":"(GMT+01:00) Algiers","locale-dataset.timezones.Africa\/Ceuta":"(GMT+01:00) Ceuta","locale-dataset.timezones.Africa\/Lagos":"(GMT+01:00) Lagos","locale-dataset.timezones.Africa\/Ndjamena":"(GMT+01:00) Ndjamena","locale-dataset.timezones.Africa\/Tunis":"(GMT+01:00) Tunis","locale-dataset.timezones.Africa\/Windhoek":"(GMT+01:00) Windhoek","locale-dataset.timezones.Europe\/Amsterdam":"(GMT+01:00) Amsterdam","locale-dataset.timezones.Europe\/Andorra":"(GMT+01:00) Andorra","locale-dataset.timezones.Europe\/Belgrade":"(GMT+01:00) Central European Time - Belgrade","locale-dataset.timezones.Europe\/Berlin":"(GMT+01:00) Berlin","locale-dataset.timezones.Europe\/Brussels":"(GMT+01:00) Brussels","locale-dataset.timezones.Europe\/Budapest":"(GMT+01:00) Budapest","locale-dataset.timezones.Europe\/Copenhagen":"(GMT+01:00) Copenhagen","locale-dataset.timezones.Europe\/Gibraltar":"(GMT+01:00) Gibraltar","locale-dataset.timezones.Europe\/Luxembourg":"(GMT+01:00) Luxembourg","locale-dataset.timezones.Europe\/Madrid":"(GMT+01:00) Madrid","locale-dataset.timezones.Europe\/Malta":"(GMT+01:00) Malta","locale-dataset.timezones.Europe\/Monaco":"(GMT+01:00) Monaco","locale-dataset.timezones.Europe\/Oslo":"(GMT+01:00) Oslo","locale-dataset.timezones.Europe\/Paris":"(GMT+01:00) Paris","locale-dataset.timezones.Europe\/Prague":"(GMT+01:00) Central European Time - Prague","locale-dataset.timezones.Europe\/Rome":"(GMT+01:00) Rome","locale-dataset.timezones.Europe\/Stockholm":"(GMT+01:00) Stockholm","locale-dataset.timezones.Europe\/Tirane":"(GMT+01:00) Tirane","locale-dataset.timezones.Europe\/Vienna":"(GMT+01:00) Vienna","locale-dataset.timezones.Europe\/Warsaw":"(GMT+01:00) Warsaw","locale-dataset.timezones.Europe\/Zurich":"(GMT+01:00) Zurich","locale-dataset.timezones.Africa\/Cairo":"(GMT+02:00) Cairo","locale-dataset.timezones.Africa\/Johannesburg":"(GMT+02:00) Johannesburg","locale-dataset.timezones.Africa\/Maputo":"(GMT+02:00) Maputo","locale-dataset.timezones.Africa\/Tripoli":"(GMT+02:00) Tripoli","locale-dataset.timezones.Asia\/Amman":"(GMT+02:00) Amman","locale-dataset.timezones.Asia\/Beirut":"(GMT+02:00) Beirut","locale-dataset.timezones.Asia\/Damascus":"(GMT+02:00) Damascus","locale-dataset.timezones.Asia\/Gaza":"(GMT+02:00) Gaza","locale-dataset.timezones.Asia\/Jerusalem":"(GMT+02:00) Jerusalem","locale-dataset.timezones.Asia\/Nicosia":"(GMT+02:00) Nicosia","locale-dataset.timezones.Europe\/Athens":"(GMT+02:00) Athens","locale-dataset.timezones.Europe\/Bucharest":"(GMT+02:00) Bucharest","locale-dataset.timezones.Europe\/Chisinau":"(GMT+02:00) Chisinau","locale-dataset.timezones.Europe\/Helsinki":"(GMT+02:00) Helsinki","locale-dataset.timezones.Europe\/Istanbul":"(GMT+03:00) Istanbul","locale-dataset.timezones.Europe\/Kaliningrad":"(GMT+02:00) Moscow-01 - Kaliningrad","locale-dataset.timezones.Europe\/Kiev":"(GMT+03:00) Kyiv","locale-dataset.timezones.Europe\/Riga":"(GMT+02:00) Riga","locale-dataset.timezones.Europe\/Sofia":"(GMT+02:00) Sofia","locale-dataset.timezones.Europe\/Tallinn":"(GMT+02:00) Tallinn","locale-dataset.timezones.Europe\/Vilnius":"(GMT+02:00) Vilnius","locale-dataset.timezones.Africa\/Khartoum":"(GMT+03:00) Khartoum","locale-dataset.timezones.Africa\/Nairobi":"(GMT+03:00) Nairobi","locale-dataset.timezones.Antarctica\/Syowa":"(GMT+03:00) Syowa","locale-dataset.timezones.Asia\/Baghdad":"(GMT+03:00) Baghdad","locale-dataset.timezones.Asia\/Qatar":"(GMT+03:00) Qatar","locale-dataset.timezones.Asia\/Riyadh":"(GMT+03:00) Riyadh","locale-dataset.timezones.Europe\/Minsk":"(GMT+03:00) Minsk","locale-dataset.timezones.Europe\/Moscow":"(GMT+03:00) Moscow+00","locale-dataset.timezones.Asia\/Baku":"(GMT+04:00) Baku","locale-dataset.timezones.Asia\/Dubai":"(GMT+04:00) Dubai","locale-dataset.timezones.Asia\/Tbilisi":"(GMT+04:00) Tbilisi","locale-dataset.timezones.Asia\/Yerevan":"(GMT+04:00) Yerevan","locale-dataset.timezones.Europe\/Samara":"(GMT+04:00) Moscow+00 - Samara","locale-dataset.timezones.Indian\/Mahe":"(GMT+04:00) Mahe","locale-dataset.timezones.Indian\/Mauritius":"(GMT+04:00) Mauritius","locale-dataset.timezones.Indian\/Reunion":"(GMT+04:00) Reunion","locale-dataset.timezones.Asia\/Kabul":"(GMT+04:30) Kabul","locale-dataset.timezones.Antarctica\/Mawson":"(GMT+05:00) Mawson","locale-dataset.timezones.Asia\/Aqtau":"(GMT+05:00) Aqtau","locale-dataset.timezones.Asia\/Aqtobe":"(GMT+05:00) Aqtobe","locale-dataset.timezones.Asia\/Ashgabat":"(GMT+05:00) Ashgabat","locale-dataset.timezones.Asia\/Dushanbe":"(GMT+05:00) Dushanbe","locale-dataset.timezones.Asia\/Karachi":"(GMT+05:00) Karachi","locale-dataset.timezones.Asia\/Tashkent":"(GMT+05:00) Tashkent","locale-dataset.timezones.Asia\/Yekaterinburg":"(GMT+05:00) Moscow+02 - Yekaterinburg","locale-dataset.timezones.Indian\/Kerguelen":"(GMT+05:00) Kerguelen","locale-dataset.timezones.Indian\/Maldives":"(GMT+05:00) Maldives","locale-dataset.timezones.Asia\/Calcutta":"(GMT+05:30) India Standard Time","locale-dataset.timezones.Asia\/Colombo":"(GMT+05:30) Colombo","locale-dataset.timezones.Asia\/Katmandu":"(GMT+05:45) Katmandu","locale-dataset.timezones.Antarctica\/Vostok":"(GMT+06:00) Vostok","locale-dataset.timezones.Asia\/Almaty":"(GMT+06:00) Almaty","locale-dataset.timezones.Asia\/Bishkek":"(GMT+06:00) Bishkek","locale-dataset.timezones.Asia\/Dhaka":"(GMT+06:00) Dhaka","locale-dataset.timezones.Asia\/Omsk":"(GMT+06:00) Moscow+03 - Omsk, Novosibirsk","locale-dataset.timezones.Asia\/Thimphu":"(GMT+06:00) Thimphu","locale-dataset.timezones.Indian\/Chagos":"(GMT+06:00) Chagos","locale-dataset.timezones.Asia\/Rangoon":"(GMT+06:30) Rangoon","locale-dataset.timezones.Indian\/Cocos":"(GMT+06:30) Cocos","locale-dataset.timezones.Antarctica\/Davis":"(GMT+07:00) Davis","locale-dataset.timezones.Asia\/Bangkok":"(GMT+07:00) Bangkok","locale-dataset.timezones.Asia\/Hovd":"(GMT+07:00) Hovd","locale-dataset.timezones.Asia\/Jakarta":"(GMT+07:00) Jakarta","locale-dataset.timezones.Asia\/Krasnoyarsk":"(GMT+07:00) Moscow+04 - Krasnoyarsk","locale-dataset.timezones.Asia\/Saigon":"(GMT+07:00) Hanoi","locale-dataset.timezones.Indian\/Christmas":"(GMT+07:00) Christmas","locale-dataset.timezones.Antarctica\/Casey":"(GMT+08:00) Casey","locale-dataset.timezones.Asia\/Brunei":"(GMT+08:00) Brunei","locale-dataset.timezones.Asia\/Choibalsan":"(GMT+08:00) Choibalsan","locale-dataset.timezones.Asia\/Hong_Kong":"(GMT+08:00) Hong Kong","locale-dataset.timezones.Asia\/Irkutsk":"(GMT+08:00) Moscow+05 - Irkutsk","locale-dataset.timezones.Asia\/Kuala_Lumpur":"(GMT+08:00) Kuala Lumpur","locale-dataset.timezones.Asia\/Macau":"(GMT+08:00) Macau","locale-dataset.timezones.Asia\/Makassar":"(GMT+08:00) Makassar","locale-dataset.timezones.Asia\/Manila":"(GMT+08:00) Manila","locale-dataset.timezones.Asia\/Shanghai":"(GMT+08:00) China Time - Beijing","locale-dataset.timezones.Asia\/Singapore":"(GMT+08:00) Singapore","locale-dataset.timezones.Asia\/Taipei":"(GMT+08:00) Taipei","locale-dataset.timezones.Asia\/Ulaanbaatar":"(GMT+08:00) Ulaanbaatar","locale-dataset.timezones.Australia\/Perth":"(GMT+08:00) Western Time - Perth","locale-dataset.timezones.Asia\/Dili":"(GMT+09:00) Dili","locale-dataset.timezones.Asia\/Jayapura":"(GMT+09:00) Jayapura","locale-dataset.timezones.Asia\/Pyongyang":"(GMT+09:00) Pyongyang","locale-dataset.timezones.Asia\/Seoul":"(GMT+09:00) Seoul","locale-dataset.timezones.Asia\/Tokyo":"(GMT+09:00) Tokyo","locale-dataset.timezones.Asia\/Yakutsk":"(GMT+09:00) Moscow+06 - Yakutsk","locale-dataset.timezones.Pacific\/Palau":"(GMT+09:00) Palau","locale-dataset.timezones.Australia\/Adelaide":"(GMT+09:30) Central Time - Adelaide","locale-dataset.timezones.Australia\/Darwin":"(GMT+09:30) Central Time - Darwin","locale-dataset.timezones.Antarctica\/DumontDUrville":"(GMT+10:00) Dumont D'Urville","locale-dataset.timezones.Asia\/Magadan":"(GMT+10:00) Moscow+08 - Magadan","locale-dataset.timezones.Asia\/Vladivostok":"(GMT+10:00) Moscow+07 - Yuzhno-Sakhalinsk","locale-dataset.timezones.Australia\/Brisbane":"(GMT+10:00) Eastern Time - Brisbane","locale-dataset.timezones.Australia\/Hobart":"(GMT+10:00) Eastern Time - Hobart","locale-dataset.timezones.Australia\/Sydney":"(GMT+10:00) Eastern Time - Melbourne, Sydney","locale-dataset.timezones.Pacific\/Chuuk":"(GMT+10:00) Truk","locale-dataset.timezones.Pacific\/Guam":"(GMT+10:00) Guam","locale-dataset.timezones.Pacific\/Port_Moresby":"(GMT+10:00) Port Moresby","locale-dataset.timezones.Pacific\/Efate":"(GMT+11:00) Efate","locale-dataset.timezones.Pacific\/Guadalcanal":"(GMT+11:00) Guadalcanal","locale-dataset.timezones.Pacific\/Kosrae":"(GMT+11:00) Kosrae","locale-dataset.timezones.Pacific\/Noumea":"(GMT+11:00) Noumea","locale-dataset.timezones.Pacific\/Pohnpei":"(GMT+11:00) Ponape","locale-dataset.timezones.Pacific\/Norfolk":"(GMT+11:30) Norfolk","locale-dataset.timezones.Asia\/Kamchatka":"(GMT+12:00) Moscow+08 - Petropavlovsk-Kamchatskiy","locale-dataset.timezones.Pacific\/Auckland":"(GMT+12:00) Auckland","locale-dataset.timezones.Pacific\/Fiji":"(GMT+12:00) Fiji","locale-dataset.timezones.Pacific\/Funafuti":"(GMT+12:00) Funafuti","locale-dataset.timezones.Pacific\/Kwajalein":"(GMT+12:00) Kwajalein","locale-dataset.timezones.Pacific\/Majuro":"(GMT+12:00) Majuro","locale-dataset.timezones.Pacific\/Nauru":"(GMT+12:00) Nauru","locale-dataset.timezones.Pacific\/Tarawa":"(GMT+12:00) Tarawa","locale-dataset.timezones.Pacific\/Wake":"(GMT+12:00) Wake","locale-dataset.timezones.Pacific\/Wallis":"(GMT+12:00) Wallis","locale-dataset.timezones.Pacific\/Apia":"(GMT+13:00) Apia","locale-dataset.timezones.Pacific\/Enderbury":"(GMT+13:00) Enderbury","locale-dataset.timezones.Pacific\/Fakaofo":"(GMT+13:00) Fakaofo","locale-dataset.timezones.Pacific\/Tongatapu":"(GMT+13:00) Tongatapu","locale-dataset.timezones.Pacific\/Kiritimati":"(GMT+14:00) 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ions","locale-dataset.statesTitles.plural.UKR":"Oblasts","locale-dataset.statesTitles.plural.USA":"States","locale-dataset.statesTitles.plural.SVK":"Regions","locale-dataset.statesTitles.plural.SVN":"Regions","locale-dataset.statesTitles.plural.SLB":"Regions","locale-dataset.statesTitles.plural.SWZ":"Regions","locale-dataset.statesTitles.plural.URY":"Regions","locale-dataset.statesTitles.plural.ZAF":"Regions","locale-dataset.statesTitles.plural.PHL":"Regions","locale-dataset.locales.aa":"Afar (Afaraf)","locale-dataset.locales.aa-dj":"Afar (Afaraf) - Djibouti","locale-dataset.locales.aa-er":"Afar (Afaraf) - Eritrea","locale-dataset.locales.aa-et":"Afar (Afaraf) - Ethiopia","locale-dataset.locales.ab":"Abkhaz (аҧсуа бызшәа)","locale-dataset.locales.ae":"Avestan (avesta)","locale-dataset.locales.af":"Afrikaans","locale-dataset.locales.af-na":"Afrikaans - Namibia","locale-dataset.locales.af-za":"Afrikaans - South Africa","locale-dataset.locales.ak":"Akan","locale-dataset.locales.ak-gh":"Akan - Ghana","locale-dataset.locales.am":"Amharic (አማርኛ)","locale-dataset.locales.am-et":"Amharic (አማርኛ) - Ethiopia","locale-dataset.locales.an":"Aragonese (aragonés)","locale-dataset.locales.ar":"Arabic (العربية)","locale-dataset.locales.ar-ae":"Arabic (العربية) - United Arab Emirates","locale-dataset.locales.ar-bh":"Arabic (العربية) - Bahrain","locale-dataset.locales.ar-dj":"Arabic (العربية) - Djibouti","locale-dataset.locales.ar-dz":"Arabic (العربية) - Algeria","locale-dataset.locales.ar-eg":"Arabic (العربية) - Egypt","locale-dataset.locales.ar-eh":"Arabic (العربية) - Western Sahara","locale-dataset.locales.ar-er":"Arabic (العربية) - Eritrea","locale-dataset.locales.ar-il":"Arabic (العربية) - Israel","locale-dataset.locales.ar-iq":"Arabic (العربية) - Iraq","locale-dataset.locales.ar-jo":"Arabic (العربية) - Jordan","locale-dataset.locales.ar-km":"Arabic (العربية) - Comoros","locale-dataset.locales.ar-kw":"Arabic (العربية) - Kuwait","locale-dataset.locales.ar-lb":"Arabic (العربية) - Lebanon","locale-dataset.locales.ar-ly":"Arabic (العربية) - Libya","locale-dataset.locales.ar-ma":"Arabic (العربية) - Morocco","locale-dataset.locales.ar-mr":"Arabic (العربية) - Mauritania","locale-dataset.locales.ar-om":"Arabic (العربية) - Oman","locale-dataset.locales.ar-qa":"Arabic (العربية) - Qatar","locale-dataset.locales.ar-sa":"Arabic (العربية) - Saudi Arabia","locale-dataset.locales.ar-so":"Arabic (العربية) - Somalia","locale-dataset.locales.ar-td":"Arabic (العربية) - Chad","locale-dataset.locales.ar-tn":"Arabic (العربية) - Tunisia","locale-dataset.locales.ar-ye":"Arabic (العربية) - Yemen","locale-dataset.locales.as-in":"Assamese (অসমীয়া) - India","locale-dataset.locales.av":"Avaric (авар мацӀ)","locale-dataset.locales.ay":"Aymara (aymar aru)","locale-dataset.locales.az":"Azerbaijani (azərbaycan dili)","locale-dataset.locales.ba":"Bashkir (башҡорт теле)","locale-dataset.locales.be":"Belarusian (беларуская мова)","locale-dataset.locales.be-by":"Belarusian (беларуская мова) - Belarus","locale-dataset.locales.bg":"Bulgarian (български език)","locale-dataset.locales.bg-bg":"Bulgarian (български език) - Bulgaria","locale-dataset.locales.bh":"Bihari (भोजपुरी)","locale-dataset.locales.bi":"Bislama","locale-dataset.locales.bm":"Bambara (bamanankan)","locale-dataset.locales.bm-ml":"Bambara (bamanankan) - Mali","locale-dataset.locales.bn":"Bengali, Bangla (বাংলা)","locale-dataset.locales.bn-bd":"Bengali, Bangla (বাংলা) - Bangladesh","locale-dataset.locales.bn-in":"Bengali, Bangla (বাংলা) - India","locale-dataset.locales.bo":"Tibetan (བོད་ཡིག)","locale-dataset.locales.bo-cn":"Tibetan (བོད་ཡིག) - China","locale-dataset.locales.bo-in":"Tibetan (བོད་ཡིག) - India","locale-dataset.locales.br":"Breton (brezhoneg)","locale-dataset.locales.br-fr":"Breton (brezhoneg) - France","locale-dataset.locales.bs":"Bosnian (bosanski jezik)","locale-dataset.locales.bs-ba":"Bosnian (bosanski jezik) - Bosnia","locale-dataset.locales.ca":"Catalan (català)","locale-dataset.locales.ca-ad":"Catalan (català) - Andorra","locale-dataset.locales.ca-es":"Catalan (català) - Spain","locale-dataset.locales.ca-es-valencia":"Catalan (català) - Spain (Valencia)","locale-dataset.locales.ca-es-catalonia":"Catalan (català) - Spain (Catalonia)","locale-dataset.locales.ca-fr":"Catalan (català) - France","locale-dataset.locales.ca-it":"Catalan (català) - Italy","locale-dataset.locales.ce":"Chechen (нохчийн мотт)","locale-dataset.locales.ch":"Chamorro (Chamoru)","locale-dataset.locales.co":"Corsican (corsu)","locale-dataset.locales.cr":"Cree (ᓀᐦᐃᔭᐍᐏᐣ)","locale-dataset.locales.cs":"Czech (čeština)","locale-dataset.locales.cs-cz":"Czech (čeština) - Czech Republic","locale-dataset.locales.cu":"Church Slavonic (ѩзыкъ словѣньскъ)","locale-dataset.locales.cv":"Chuvash (чӑваш чӗлхи)","locale-dataset.locales.cy":"Welsh (Cymraeg)","locale-dataset.locales.cy-gb":"Welsh (Cymraeg) - United Kingdom","locale-dataset.locales.cy-gb-wales":"Welsh (Cymraeg) - United Kingdom (Wales)","locale-dataset.locales.da":"Danish (dansk)","locale-dataset.locales.da-dk":"Danish (dansk) - Denmark","locale-dataset.locales.da-gl":"Danish (dansk) - Greenland","locale-dataset.locales.de":"German (Deutsch)","locale-dataset.locales.de-at":"German (Deutsch) - Austria","locale-dataset.locales.de-be":"German (Deutsch) - Belgium","locale-dataset.locales.de-ch":"German (Deutsch) - Switzerland","locale-dataset.locales.de-de":"German (Deutsch) - Germany","locale-dataset.locales.de-li":"German (Deutsch) - Liechtenstein","locale-dataset.locales.de-lu":"German (Deutsch) - Luxembourg","locale-dataset.locales.dv":"Divehi (ދިވެހި)","locale-dataset.locales.dz":"Dzongkha (རྫོང་ཁ)","locale-dataset.locales.dz-bt":"Dzongkha (རྫོང་ཁ) - Bhutan","locale-dataset.locales.ee":"Ewe (Eʋegbe)","locale-dataset.locales.ee-gh":"Ewe (Eʋegbe) - Ghana","locale-dataset.locales.ee-tg":"Ewe (Eʋegbe) - Togo","locale-dataset.locales.el":"Greek (ελληνικά)","locale-dataset.locales.el-cy":"Greek (ελληνικά) - Cyprus","locale-dataset.locales.el-gr":"Greek (ελληνικά) - Greece","locale-dataset.locales.en":"English","locale-dataset.locales.en-ae":"English - United Arab Emirates","locale-dataset.locales.en-ag":"English - Antigua and Barbuda","locale-dataset.locales.en-ai":"English - Anguilla","locale-dataset.locales.en-as":"English - American Samoa","locale-dataset.locales.en-au":"English - Australia","locale-dataset.locales.en-bb":"English - Barbados","locale-dataset.locales.en-be":"English - Belgium","locale-dataset.locales.en-bm":"English - Bermuda","locale-dataset.locales.en-bs":"English - Bahamas","locale-dataset.locales.en-bw":"English - Botswana","locale-dataset.locales.en-bz":"English - Belize","locale-dataset.locales.en-ca":"English - Canada","locale-dataset.locales.en-cc":"English - Cocos (Keeling) Islands","locale-dataset.locales.en-ck":"English - Cook Islands","locale-dataset.locales.en-cm":"English - Cameroon","locale-dataset.locales.en-cx":"English - Christmas Island","locale-dataset.locales.en-dm":"English - Dominica","locale-dataset.locales.en-er":"English - Eritrea","locale-dataset.locales.en-fj":"English - Fiji","locale-dataset.locales.en-fk":"English - Falkland Islands","locale-dataset.locales.en-fm":"English - Micronesia","locale-dataset.locales.en-gb":"English - United Kingdom","locale-dataset.locales.en-gd":"English - Grenada","locale-dataset.locales.en-gg":"English - Guernsey","locale-dataset.locales.en-gh":"English - Ghana","locale-dataset.locales.en-gi":"English - Gibraltar","locale-dataset.locales.en-gm":"English - Gambia","locale-dataset.locales.en-gu":"English - Guam","locale-dataset.locales.en-gy":"English - Guyana","locale-dataset.locales.en-hk":"English - Hong Kong","locale-dataset.locales.en-ie":"English - Ireland","locale-dataset.locales.en-im":"English - Isle of Man","locale-dataset.locales.en-in":"English - India","locale-dataset.locales.en-io":"English - British Indian Ocean Territory","locale-dataset.locales.en-je":"English - Jersey","locale-dataset.locales.en-jm":"English - Jamaica","locale-dataset.locales.en-ke":"English - Kenya","locale-dataset.locales.en-ki":"English - Kiribati","locale-dataset.locales.en-kn":"English - Saint Kitts and Nevis","locale-dataset.locales.en-ky":"English - Cayman Islands","locale-dataset.locales.en-lc":"English - Saint Lucia","locale-dataset.locales.en-lr":"English - Liberia","locale-dataset.locales.en-ls":"English - Lesotho","locale-dataset.locales.en-mg":"English - Madagascar","locale-dataset.locales.en-mh":"English - Marshall Islands","locale-dataset.locales.en-mo":"English - Macao S.A.R., China","locale-dataset.locales.en-mp":"English - Northern Mariana Islands","locale-dataset.locales.en-ms":"English - Montserrat","locale-dataset.locales.en-mt":"English - Malta","locale-dataset.locales.en-mu":"English - Mauritius","locale-dataset.locales.en-mw":"English - Malawi","locale-dataset.locales.en-my":"English - Malaysia","locale-dataset.locales.en-na":"English - Namibia","locale-dataset.locales.en-nf":"English - Norfolk Island","locale-dataset.locales.en-ng":"English - Nigeria","locale-dataset.locales.en-nr":"English - Nauru","locale-dataset.locales.en-nu":"English - Niue","locale-dataset.locales.en-nz":"English - New Zealand","locale-dataset.locales.en-pg":"English - Papua New Guinea","locale-dataset.locales.en-ph":"English - Philippines","locale-dataset.locales.en-pk":"English - Pakistan","locale-dataset.locales.en-pn":"English - Pitcairn","locale-dataset.locales.en-pr":"English - Puerto Rico","locale-dataset.locales.en-pw":"English - Palau","locale-dataset.locales.en-rw":"English - Rwanda","locale-dataset.locales.en-sb":"English - Solomon Islands","locale-dataset.locales.en-sc":"English - Seychelles","locale-dataset.locales.en-sg":"English - Singapore","locale-dataset.locales.en-sh":"English - Saint Helena","locale-dataset.locales.en-sl":"English - Sierra Leone","locale-dataset.locales.en-sz":"English - Swaziland","locale-dataset.locales.en-tc":"English - Turks and Caicos Islands","locale-dataset.locales.en-tk":"English - Tokelau","locale-dataset.locales.en-to":"English - Tonga","locale-dataset.locales.en-tt":"English - Trinidad and Tobago","locale-dataset.locales.en-tv":"English - Tuvalu","locale-dataset.locales.en-tz":"English - Tanzania","locale-dataset.locales.en-ug":"English - Uganda","locale-dataset.locales.en-um":"English - United State Minor Outlying Islands","locale-dataset.locales.en-us":"English - United States","locale-dataset.locales.en-vc":"English - Saint Vincent and the Grenadines","locale-dataset.locales.en-vg":"English - British Virgin Islands","locale-dataset.locales.en-vi":"English - U.S. Virgin Islands","locale-dataset.locales.en-vu":"English - Vanuatu","locale-dataset.locales.en-ws":"English - Samoa","locale-dataset.locales.en-za":"English - South Africa","locale-dataset.locales.en-zm":"English - Zambia","locale-dataset.locales.en-zw":"English - Zimbabwe","locale-dataset.locales.eo":"Esperanto","locale-dataset.locales.es":"Spanish (español)","locale-dataset.locales.es-ar":"Spanish (español) - Argentina","locale-dataset.locales.es-bo":"Spanish (español) - Bolivia","locale-dataset.locales.es-cl":"Spanish (español) - Chile","locale-dataset.locales.es-cu":"Spanish (español) - Cuba","locale-dataset.locales.es-co":"Spanish (español) - Colombia","locale-dataset.locales.es-cr":"Spanish (español) - Costa Rica","locale-dataset.locales.es-do":"Spanish (español) - Dominican Republic","locale-dataset.locales.es-ec":"Spanish (español) - Ecuador","locale-dataset.locales.es-es":"Spanish (español) - Spain","locale-dataset.locales.es-gq":"Spanish (español) - Equatorial Guinea","locale-dataset.locales.es-gt":"Spanish (español) - Guatemala","locale-dataset.locales.es-hn":"Spanish (español) - Honduras","locale-dataset.locales.es-mx":"Spanish (español) - Mexico","locale-dataset.locales.es-ni":"Spanish (español) - Nicaragua","locale-dataset.locales.es-pa":"Spanish (español) - Panama","locale-dataset.locales.es-pe":"Spanish (español) - Peru","locale-dataset.locales.es-ph":"Spanish (español) - Philippines","locale-dataset.locales.es-pr":"Spanish (español) - Puerto Rico","locale-dataset.locales.es-py":"Spanish (español) - Paraguay","locale-dataset.locales.es-sv":"Spanish (español) - El Salvador","locale-dataset.locales.es-us":"Spanish (español) - United States","locale-dataset.locales.es-uy":"Spanish (español) - Uruguay","locale-dataset.locales.es-ve":"Spanish (español) - Venezuela","locale-dataset.locales.et-ee":"Estonian (eesti) - Estonia","locale-dataset.locales.eu":"Basque (euskara)","locale-dataset.locales.eu-es":"Basque (euskara) - Spain","locale-dataset.locales.eu-es-basque":"Basque (euskara) - Spain (Basque)","locale-dataset.locales.fa":"Persian (فارسی)","locale-dataset.locales.fa-af":"Persian (فارسی) - Afghanistan","locale-dataset.locales.fa-ir":"Persian (فارسی) - Iran","locale-dataset.locales.ff":"Fula (Fulfulde)","locale-dataset.locales.ff-cm":"Fula (Fulfulde) - Cameroon","locale-dataset.locales.ff-gn":"Fula (Fulfulde) - Guinea","locale-dataset.locales.ff-mr":"Fula (Fulfulde) - Mauritania","locale-dataset.locales.ff-sn":"Fula (Fulfulde) - Senegal","locale-dataset.locales.fi-fi":"Finnish (suomi) - Finland","locale-dataset.locales.fj":"Fijian (vosa Vakaviti)","locale-dataset.locales.fo-fo":"Faroese (føroyskt) - Faroe Islands","locale-dataset.locales.fr":"French (français)","locale-dataset.locales.fr-be":"French (français) - Belgium","locale-dataset.locales.fr-bf":"French (français) - Burkina Faso","locale-dataset.locales.fr-bi":"French (français) - Burundi","locale-dataset.locales.fr-bj":"French (français) - Benin","locale-dataset.locales.fr-ca":"French (français) - Canada","locale-dataset.locales.fr-cd":"French (français) - Congo (Kinshasa)","locale-dataset.locales.fr-cf":"French (français) - Central African Republic","locale-dataset.locales.fr-cg":"French (français) - Congo (Brazzaville)","locale-dataset.locales.fr-ch":"French (français) - Switzerland","locale-dataset.locales.fr-ci":"French (français) - Republic of Côte d’Ivoire","locale-dataset.locales.fr-cm":"French (français) - Cameroon","locale-dataset.locales.fr-dj":"French (français) - Djibouti","locale-dataset.locales.fr-dz":"French (français) - Algeria","locale-dataset.locales.fr-fr":"French (français) - France","locale-dataset.locales.fr-ga":"French (français) - Gabon","locale-dataset.locales.fr-gf":"French (français) - French Guiana","locale-dataset.locales.fr-gn":"French (français) - Guinea","locale-dataset.locales.fr-gp":"French (français) - Guadeloupe","locale-dataset.locales.fr-gq":"French (français) - Equatorial Guinea","locale-dataset.locales.fr-ht":"French (français) - Haiti","locale-dataset.locales.fr-km":"French (français) - Comoros","locale-dataset.locales.fr-lu":"French (français) - Luxembourg","locale-dataset.locales.fr-ma":"French (français) - Morocco","locale-dataset.locales.fr-mc":"French (français) - Monaco","locale-dataset.locales.fr-mg":"French (français) - Madagascar","locale-dataset.locales.fr-ml":"French (français) - Mali","locale-dataset.locales.fr-mq":"French (français) - Martinique","locale-dataset.locales.fr-mr":"French (français) - Mauritania","locale-dataset.locales.fr-mu":"French (français) - Mauritius","locale-dataset.locales.fr-nc":"French (français) - New Caledonia","locale-dataset.locales.fr-ne":"French (français) - Niger","locale-dataset.locales.fr-pf":"French (français) - French Polynesia","locale-dataset.locales.fr-pm":"French (français) - Saint Pierre and Miquelon","locale-dataset.locales.fr-re":"French (français) - Reunion","locale-dataset.locales.fr-rw":"French (français) - Rwanda","locale-dataset.locales.fr-sc":"French (français) - Seychelles","locale-dataset.locales.fr-sn":"French (français) - Senegal","locale-dataset.locales.fr-td":"French (français) - Chad","locale-dataset.locales.fr-tg":"French (français) - Togo","locale-dataset.locales.fr-tn":"French (français) - Tunisia","locale-dataset.locales.fr-vu":"French (français) - Vanuatu","locale-dataset.locales.fr-wf":"French (Français) - Wallis and Futuna","locale-dataset.locales.fr-yt":"French (français) - Mayotte","locale-dataset.locales.fy":"Western Frisian (Frysk)","locale-dataset.locales.fy-nl":"Western Frisian (Frysk) - Netherlands","locale-dataset.locales.ga":"Irish (Gaeilge)","locale-dataset.locales.ga-ie":"Irish (Gaeilge) - Ireland","locale-dataset.locales.gd":"Gaelic (Gàidhlig)","locale-dataset.locales.gd-gb":"Gaelic (Gàidhlig) - United Kingdom","locale-dataset.locales.gl":"Galician (galego)","locale-dataset.locales.gl-es":"Galician (galego) - Spain","locale-dataset.locales.gn":"Guaraní (Avañe'ẽ)","locale-dataset.locales.gu":"Gujarati (ગુજરાતી)","locale-dataset.locales.gu-in":"Gujarati (ગુજરાતી) - India","locale-dataset.locales.gv":"Manx (Gaelg)","locale-dataset.locales.gv-im":"Manx (Gaelg) - Isle of Man","locale-dataset.locales.ha":"Hausa (هَوُسَ)","locale-dataset.locales.he":"Hebrew (עברית)","locale-dataset.locales.he-il":"Hebrew (עברית) - Israel","locale-dataset.locales.hi":"Hindi (हिन्दी)","locale-dataset.locales.hi-in":"Hindi (हिन्दी) - India","locale-dataset.locales.ho":"Hiri Motu","locale-dataset.locales.hr":"Croatian (hrvatski jezik)","locale-dataset.locales.hr-ba":"Croatian (hrvatski jezik) - Bosnia and Herzegovina","locale-dataset.locales.hr-hr":"Croatian (hrvatski jezik) - Croatia","locale-dataset.locales.ht":"Haitian Creole (Kreyòl ayisyen)","locale-dataset.locales.hu":"Hungarian (magyar)","locale-dataset.locales.hu-hu":"Hungarian (magyar) - Hungary","locale-dataset.locales.hy":"Armenian (Հայերեն)","locale-dataset.locales.hy-am":"Armenian (Հայերեն) - Armenia","locale-dataset.locales.hz":"Herero (Otjiherero)","locale-dataset.locales.ia":"Interlingua (Interlingua)","locale-dataset.locales.ia-fr":"Interlingua - France","locale-dataset.locales.id":"Indonesian (Bahasa Indonesia)","locale-dataset.locales.id-id":"Indonesian (Bahasa Indonesia) - Indonesia","locale-dataset.locales.ig":"Igbo (Asụsụ Igbo)","locale-dataset.locales.ig-ng":"Igbo (Asụsụ Igbo) - Nigeria","locale-dataset.locales.ik":"Inupiaq (Iñupiaq)","locale-dataset.locales.io":"Ido","locale-dataset.locales.is":"Icelandic (Íslenska)","locale-dataset.locales.is-is":"Icelandic (Íslenska) - Iceland","locale-dataset.locales.it":"Italian (Italiano)","locale-dataset.locales.it-ch":"Italian (Italiano) - Switzerland","locale-dataset.locales.it-it":"Italian (Italiano) - Italy","locale-dataset.locales.it-sm":"Italian (Italiano) - San Marino","locale-dataset.locales.iu":"Inuktitut (ᐃᓄᒃᑎᑐᑦ)","locale-dataset.locales.ja":"Japanese (日本語)","locale-dataset.locales.ja-jp":"Japanese (日本語) - Japan","locale-dataset.locales.jv":"Javanese (basa Jawa)","locale-dataset.locales.ka":"Georgian (ქართული)","locale-dataset.locales.ka-ge":"Georgian (ქართული) - Georgia","locale-dataset.locales.kg":"Kongo (Kikongo)","locale-dataset.locales.ki":"Gikuyu (Gĩkũyũ)","locale-dataset.locales.ki-ke":"Gikuyu (Gĩkũyũ) - Kenya","locale-dataset.locales.kj":"Kuanyama","locale-dataset.locales.kk":"Kazakh (қазақ тілі)","locale-dataset.locales.kl":"Kalaallisut","locale-dataset.locales.kl-gl":"Kalaallisut - Greenland","locale-dataset.locales.km":"Khmer (ខ្មែរ)","locale-dataset.locales.km-kh":"Khmer (ខ្មែរ) - Cambodia","locale-dataset.locales.kn":"Kannada (ಕನ್ನಡ)","locale-dataset.locales.kn-in":"Kannada (ಕನ್ನಡ) - India","locale-dataset.locales.ko":"Korean (한국어)","locale-dataset.locales.ko-kr":"Korean (한국어) - South Korea","locale-dataset.locales.kr":"Kanuri","locale-dataset.locales.ks":"Kashmiri (कश्मीरी)","locale-dataset.locales.ku":"Kurdish (Kurdî)","locale-dataset.locales.kv":"Komi (коми кыв)","locale-dataset.locales.kw":"Cornish (Kernewek)","locale-dataset.locales.kw-gb":"Cornish (Kernewek) - United Kingdom","locale-dataset.locales.ky":"Kyrgyz (Кыргызча)","locale-dataset.locales.la":"Latin (latine)","locale-dataset.locales.lb":"Letzeburgesch (Lëtzebuergesch)","locale-dataset.locales.lb-lu":"Letzeburgesch (Lëtzebuergesch) - Luxembourg","locale-dataset.locales.ld":"Ladin","locale-dataset.locales.lg":"Ganda (Luganda)","locale-dataset.locales.lg-ug":"Ganda (Luganda) - Uganda","locale-dataset.locales.li":"Limburgish (Limburgs)","locale-dataset.locales.ln":"Lingala (Lingála)","locale-dataset.locales.ln-ao":"Lingala (Lingála) - Angola","locale-dataset.locales.ln-cd":"Lingala (Lingála) - Congo (Kinshasa)","locale-dataset.locales.ln-cf":"Lingala (Lingála) - Central African Republic","locale-dataset.locales.ln-cg":"Lingala (Lingála) - Congo (Brazzaville)","locale-dataset.locales.lo":"Lao (ພາສາລາວ)","locale-dataset.locales.lo-la":"Lao (ພາສາລາວ) - Laos","locale-dataset.locales.lt":"Lithuanian (lietuvių kalba)","locale-dataset.locales.lt-lt":"Lithuanian (lietuvių kalba) - Lithuania","locale-dataset.locales.lu":"Luba-Katanga (Tshiluba)","locale-dataset.locales.lu-cd":"Luba-Katanga (Tshiluba) - Congo (Kinshasa)","locale-dataset.locales.lv":"Latvian (latviešu valoda)","locale-dataset.locales.lv-lv":"Latvian (latviešu valoda) - Latvia","locale-dataset.locales.mg":"Malagasy (Malagasy)","locale-dataset.locales.mg-mg":"Malagasy (fiteny malagasy) - Madagascar","locale-dataset.locales.mh":"Marshallese (Kajin M̧ajeļ)","locale-dataset.locales.mi":"Māori (te reo Māori)","locale-dataset.locales.mk":"Macedonian (македонски јазик)","locale-dataset.locales.mk-mk":"Macedonian (македонски јазик) - Macedonia","locale-dataset.locales.ml":"Malayalam (മലയാളം)","locale-dataset.locales.ml-in":"Malayalam (മലയാളം) - India","locale-dataset.locales.mn":"Mongolian (монгол)","locale-dataset.locales.mr":"Marathi (Marāṭhī) (मराठी)","locale-dataset.locales.mr-in":"Marathi (Marāṭhī) (मराठी) - India","locale-dataset.locales.ms":"Malay (Bahasa Melayu)","locale-dataset.locales.mt":"Maltese (Malti)","locale-dataset.locales.mt-mt":"Maltese (Malti) - Malta","locale-dataset.locales.my":"Burmese (မြန်မာဘာသာ)","locale-dataset.locales.my-mm":"Burmese (မြန်မာဘာသာ) - Myanmar","locale-dataset.locales.na":"Nauru (Ekakairũ Naoero)","locale-dataset.locales.nb":"Norwegian Bokmål (Norsk bokmål)","locale-dataset.locales.nb-no":"Norwegian Bokmål (Norsk bokmål) - Norway","locale-dataset.locales.nb-sj":"Norwegian Bokmål (Norsk bokmål) - Svalbard and Jan Mayen","locale-dataset.locales.nd":"Northern Ndebele (isiNdebele)","locale-dataset.locales.nd-zw":"Northern Ndebele (isiNdebele) - Zimbabwe","locale-dataset.locales.ne":"Nepali (नेपाली)","locale-dataset.locales.ne-in":"Nepali (नेपाली) - India","locale-dataset.locales.ne-np":"Nepali (नेपाली) - Nepal","locale-dataset.locales.ng":"Ndonga (Owambo)","locale-dataset.locales.nl":"Dutch (Nederlands)","locale-dataset.locales.nl-aw":"Dutch (Nederlands) - Aruba","locale-dataset.locales.nl-be":"Dutch (Nederlands) - Belgium","locale-dataset.locales.nl-nl":"Dutch (Nederlands) - Netherlands","locale-dataset.locales.nl-sr":"Dutch (Nederlands) - Suriname","locale-dataset.locales.nn":"Norwegian Nynorsk (Norsk nynorsk)","locale-dataset.locales.nn-no":"Norwegian Nynorsk (Norsk nynorsk) - Norway","locale-dataset.locales.no":"Norwegian (Norsk)","locale-dataset.locales.no-no":"Norwegian (Norsk) - Norway","locale-dataset.locales.nr":"Southern Ndebele (isiNdebele)","locale-dataset.locales.nr-za":"Southern Ndebele (isiNdebele) - South Africa","locale-dataset.locales.nv":"Navajo (Diné bizaad)","locale-dataset.locales.ny":"Chichewa (chiCheŵa)","locale-dataset.locales.oc":"Occitan","locale-dataset.locales.oj":"Ojibwe, Ojibwa (ᐊᓂᔑᓈᐯᒧᐎᓐ)","locale-dataset.locales.om":"Oromo (Afaan Oromoo)","locale-dataset.locales.om-et":"Oromo (Afaan Oromoo) - Ethiopia","locale-dataset.locales.om-ke":"Oromo (Afaan Oromoo) - Kenya","locale-dataset.locales.or":"Oriya (ଓଡ଼ିଆ)","locale-dataset.locales.or-in":"Oriya (ଓଡ଼ିଆ) - India","locale-dataset.locales.os":"Ossetian (ирон æвзаг)","locale-dataset.locales.os-ge":"Ossetian (ирон æвзаг) - Georgia","locale-dataset.locales.os-ru":"Ossetian (ирон æвзаг) - Russia","locale-dataset.locales.pa":"Panjabi (ਪੰਜਾਬੀ)","locale-dataset.locales.pi":"Pāli (पाऴि)","locale-dataset.locales.pl":"Polish (polski)","locale-dataset.locales.pl-pl":"Polish (polski) - Poland","locale-dataset.locales.ps":"Pashto, Pushto (پښتو)","locale-dataset.locales.ps-af":"Pashto, Pushto (پښتو) - Afghanistan","locale-dataset.locales.pt":"Portuguese (português)","locale-dataset.locales.pt-ao":"Portuguese (português) - Angola","locale-dataset.locales.pt-br":"Portuguese (português) - Brazil","locale-dataset.locales.pt-cv":"Portuguese (português) - Cape Verde","locale-dataset.locales.pt-gw":"Portuguese (português) - Guinea-Bissau","locale-dataset.locales.pt-mo":"Portuguese (português) - Macao S.A.R., China","locale-dataset.locales.pt-mz":"Portuguese (português) - Mozambique","locale-dataset.locales.pt-pt":"Portuguese (português) - Portugal","locale-dataset.locales.pt-st":"Portuguese (português) - Sao Tome and Principe","locale-dataset.locales.pt-tl":"Portuguese (português) - East Timor","locale-dataset.locales.qu":"Quechua (Runa Simi)","locale-dataset.locales.qu-bo":"Quechua (Runa Simi) - Bolivia","locale-dataset.locales.qu-ec":"Quechua (Runa Simi) - Ecuador","locale-dataset.locales.qu-pe":"Quechua (Runa Simi) - Peru","locale-dataset.locales.rm":"Romansh (rumantsch grischun)","locale-dataset.locales.rm-ch":"Romansh (rumantsch grischun) - Switzerland","locale-dataset.locales.rn":"Kirundi (Ikirundi)","locale-dataset.locales.rn-bi":"Kirundi (Ikirundi) - Burundi","locale-dataset.locales.ro":"Romanian (limba română)","locale-dataset.locales.ro-md":"Romanian (limba română) - Moldova","locale-dataset.locales.ro-ro":"Romanian (limba română) - Romania","locale-dataset.locales.ru":"Russian (Русский)","locale-dataset.locales.ru-by":"Russian (Русский) - Belarus","locale-dataset.locales.ru-kg":"Russian (Русский) - Kyrgyzstan","locale-dataset.locales.ru-kz":"Russian (Русский) - Kazakhstan","locale-dataset.locales.ru-md":"Russian (Русский) - Moldova","locale-dataset.locales.ru-ru":"Russian (Русский) - Russia","locale-dataset.locales.ru-ua":"Russian (Русский) - Ukraine","locale-dataset.locales.rw":"Kinyarwanda (Ikinyarwanda)","locale-dataset.locales.rw-rw":"Kinyarwanda (Ikinyarwanda) - Rwanda","locale-dataset.locales.sa":"Sanskrit (संस्कृतम्)","locale-dataset.locales.sc":"Sardinian (sardu)","locale-dataset.locales.sd":"Sindhi (सिन्धी)","locale-dataset.locales.se":"Northern Sami (Davvisámegiella)","locale-dataset.locales.se-fi":"Northern Sami (Davvisámegiella) - Finland","locale-dataset.locales.se-no":"Northern Sami (Davvisámegiella) - Norway","locale-dataset.locales.se-se":"Northern Sami (Davvisámegiella) - Sweden","locale-dataset.locales.sg":"Sango (yângâ tî sängö)","locale-dataset.locales.sg-cf":"Sango (yângâ tî sängö) - Central African Republic","locale-dataset.locales.si":"Sinhala (සිංහල)","locale-dataset.locales.si-lk":"Sinhala (සිංහල) - Sri Lanka","locale-dataset.locales.sk":"Slovak (slovenčina)","locale-dataset.locales.sk-sk":"Slovak (slovenčina) - Slovakia","locale-dataset.locales.sl":"Slovene (slovenski jezik)","locale-dataset.locales.sl-si":"Slovene (slovenski jezik) - Slovenia","locale-dataset.locales.sm":"Samoan (gagana fa'a Samoa)","locale-dataset.locales.sn":"Shona (chiShona)","locale-dataset.locales.sn-zw":"Shona (chiShona) - Zimbabwe","locale-dataset.locales.so":"Somali (Soomaaliga)","locale-dataset.locales.so-dj":"Somali (Soomaaliga) - Djibouti","locale-dataset.locales.so-et":"Somali (Soomaaliga) - Ethiopia","locale-dataset.locales.so-ke":"Somali (Soomaaliga) - Kenya","locale-dataset.locales.so-so":"Somali (Soomaaliga) - Somalia","locale-dataset.locales.sq":"Albanian (Shqip)","locale-dataset.locales.sq-al":"Albanian (Shqip) - Albania","locale-dataset.locales.sq-mk":"Albanian (Shqip) - Macedonia","locale-dataset.locales.sr":"Serbian (српски језик)","locale-dataset.locales.ss":"Swati (SiSwati)","locale-dataset.locales.ss-sz":"Swati (SiSwati) - Swaziland","locale-dataset.locales.ss-za":"Swati (SiSwati) - South Africa","locale-dataset.locales.st":"Southern Sotho (Sesotho)","locale-dataset.locales.st-ls":"Southern Sotho (Sesotho) - Lesotho","locale-dataset.locales.st-za":"Southern Sotho (Sesotho) - South Africa","locale-dataset.locales.su":"Sundanese (Basa Sunda)","locale-dataset.locales.sv":"Swedish (svenska)","locale-dataset.locales.sv-ax":"Swedish (svenska) - Aland Islands","locale-dataset.locales.sv-fi":"Swedish (svenska) - Finland","locale-dataset.locales.sv-se":"Swedish (svenska) - Sweden","locale-dataset.locales.sw":"Swahili (Kiswahili)","locale-dataset.locales.sw-ke":"Swahili (Kiswahili) - Kenya","locale-dataset.locales.sw-tz":"Swahili (Kiswahili) - Tanzania","locale-dataset.locales.sw-ug":"Swahili (Kiswahili) - Uganda","locale-dataset.locales.ta":"Tamil (தமிழ்)","locale-dataset.locales.ta-in":"Tamil (தமிழ்) - India","locale-dataset.locales.ta-lk":"Tamil (தமிழ்) - Sri Lanka","locale-dataset.locales.ta-my":"Tamil (தமிழ்) - Malaysia","locale-dataset.locales.ta-sg":"Tamil (தமிழ்) - Singapore","locale-dataset.locales.te":"Telugu (తెలుగు)","locale-dataset.locales.te-in":"Telugu (తెలుగు) - India","locale-dataset.locales.tg":"Tajik (тоҷикӣ)","locale-dataset.locales.th":"Thai (ไทย)","locale-dataset.locales.th-th":"Thai (ไทย) - Thailand","locale-dataset.locales.ti":"Tigrinya (ትግርኛ)","locale-dataset.locales.ti-er":"Tigrinya (ትግርኛ) - Eritrea","locale-dataset.locales.ti-et":"Tigrinya (ትግርኛ) - Ethiopia","locale-dataset.locales.tk":"Turkmen (Türkmen)","locale-dataset.locales.tl":"Tagalog","locale-dataset.locales.tn":"Tswana (Setswana)","locale-dataset.locales.tn-bw":"Tswana (Setswana) - Botswana","locale-dataset.locales.tn-za":"Tswana (Setswana) - South Africa","locale-dataset.locales.to":"Tonga (faka Tonga)","locale-dataset.locales.to-to":"Tonga (faka Tonga) - Tonga","locale-dataset.locales.tr":"Turkish (Türkçe)","locale-dataset.locales.tr-cy":"Turkish (Türkçe) - Cyprus","locale-dataset.locales.tr-tr":"Turkish (Türkçe) - Turkey","locale-dataset.locales.ts":"Tsonga (Xitsonga)","locale-dataset.locales.ts-za":"Tsonga (Xitsonga) - South Africa","locale-dataset.locales.tt":"Tatar (татар теле)","locale-dataset.locales.tw":"Twi","locale-dataset.locales.ty":"Tahitian (Reo Tahiti)","locale-dataset.locales.ug":"Uyghur (Uyghurche)","locale-dataset.locales.uk":"Ukrainian (українська мова)","locale-dataset.locales.uk-ua":"Ukrainian (українська мова) - Ukraine","locale-dataset.locales.ur":"Urdu (اردو)","locale-dataset.locales.ur-in":"Urdu (اردو) - India","locale-dataset.locales.ur-pk":"Urdu (اردو) - Pakistan","locale-dataset.locales.uz":"Uzbek (Oʻzbek)","locale-dataset.locales.ve":"Venda (Tshivenḓa)","locale-dataset.locales.ve-za":"Venda (Tshivenḓa) - South Africa","locale-dataset.locales.vi":"Vietnamese (Việt Nam)","locale-dataset.locales.vi-vn":"Vietnamese (Việt Nam) - Vietnam","locale-dataset.locales.vo":"Volapük","locale-dataset.locales.wa":"Walloon (walon)","locale-dataset.locales.wo":"Wolof (Wollof)","locale-dataset.locales.xh":"Xhosa (isiXhosa)","locale-dataset.locales.xh-za":"Xhosa (isiXhosa) - South Africa","locale-dataset.locales.yi":"Yiddish (ייִדיש)","locale-dataset.locales.yo":"Yoruba (Yorùbá)","locale-dataset.locales.yo-bj":"Yoruba (Yorùbá) - Benin","locale-dataset.locales.yo-ng":"Yoruba (Yorùbá) - Nigeria","locale-dataset.locales.za":"Zhuang (Saɯ cueŋƅ)","locale-dataset.locales.zh":"Chinese (中文)","locale-dataset.locales.zh-cn":"Chinese (中文) - China","locale-dataset.locales.zh-hk":"Chinese (中文) - Hong Kong","locale-dataset.locales.zh-mo":"Chinese (中文) - Macao S.A.R., China","locale-dataset.locales.zh-tw":"Chinese (中文) - Taiwan","locale-dataset.locales.zu":"Zulu (isiZulu)","locale-dataset.locales.zu-za":"Zulu (isiZulu) - South Africa","locale-dataset.states.PHL.NCR":"National Capital Region","locale-dataset.states.PHL.CAR":"Cordillera Administrative Region ","locale-dataset.states.PHL.01":"Ilocos Region","locale-dataset.states.PHL.02":"Cagayan Valley ","locale-dataset.states.PHL.03":"Central Luzon","locale-dataset.states.PHL.40":"CALABARZON ","locale-dataset.states.PHL.41":"MIMAROPA ","locale-dataset.states.PHL.05":"Bicol Region","locale-dataset.states.PHL.06":"Western Visayas","locale-dataset.states.PHL.07":"Central Visayas","locale-dataset.states.PHL.08":"Eastern Visayas","locale-dataset.states.PHL.15":"Negros Island Region ","locale-dataset.states.PHL.09":"Zamboanga Peninsula","locale-dataset.states.PHL.10":"Northern Mindanao","locale-dataset.states.PHL.11":"Davao Region ","locale-dataset.states.PHL.12":"SOCCSKSARGEN ","locale-dataset.states.PHL.13":"Caraga ","locale-dataset.states.PHL.14":"Autonomous Region in Muslim Mindanao ","locale-dataset.states.ARE.AJ":"Ajman","locale-dataset.states.ARE.AZ":"Abū Z̧aby","locale-dataset.states.ARE.DU":"Dubai","locale-dataset.states.ARE.FU":"Fujairah","locale-dataset.states.ARE.RK":"Ras al Khaimah","locale-dataset.states.ARE.SH":"Sharjah","locale-dataset.states.ARE.UQ":"Umm Al Quawain","locale-dataset.states.ARG.A":"Salta","locale-dataset.states.ARG.B":"Buenos Aires","locale-dataset.states.ARG.C":"Ciudad Autónoma de Buenos Aires","locale-dataset.states.ARG.D":"San Luis","locale-dataset.states.ARG.E":"Entre Ríos","locale-dataset.states.ARG.F":"La Rioja","locale-dataset.states.ARG.G":"Santiago del Estero","locale-dataset.states.ARG.H":"Chaco","locale-dataset.states.ARG.J":"San Juan","locale-dataset.states.ARG.K":"Catamarca","locale-dataset.states.ARG.L":"La Pampa","locale-dataset.states.ARG.M":"Mendoza","locale-dataset.states.ARG.N":"Misiones","locale-dataset.states.ARG.P":"Formosa","locale-dataset.states.ARG.Q":"Neuquén","locale-dataset.states.ARG.R":"Río Negro","locale-dataset.states.ARG.S":"Santa Fe","locale-dataset.states.ARG.T":"Tucumán","locale-dataset.states.ARG.U":"Chubut","locale-dataset.states.ARG.V":"Tierra del Fuego","locale-dataset.states.ARG.W":"Corrientes","locale-dataset.states.ARG.X":"Córdoba","locale-dataset.states.ARG.Y":"Jujuy","locale-dataset.states.ARG.Z":"Santa 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