Connected Commerce Webinar - Data Collaboration & Incrementality

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In-Store Retail Media Definitions and Measurement Standards</div></a></li><li><a class="iab-meganav-el feature" href="https://www.iab.com/insights/commerce-video-research/"><div class="feature-thumbnail"><img src="https://www.iab.com/wp-content/uploads/2024/09/unconnected-commerce-the-disconnect-between-brands-and-consumers-in-digital-video-shopping-1024x312.png" alt="Unconnected Commerce: the Disconnect Between Brands and Consumers" style="object-position: 50.00% 50.00%" /></div><div class="feature-title">Unconnected Commerce: the Disconnect Between Brands and Consumers</div></a></li><li><a class="iab-meganav-el feature" href="https://www.iab.com/insights/2024-outlook-study-august-update/"><div class="feature-thumbnail"><img src="https://www.iab.com/wp-content/uploads/2024/09/the-2024-outlook-study-august-update-a-snapshot-into-ad-spend-opportunities-and-strategies-for-growth-3-1024x512.png" alt="The 2024 Outlook Study: August Update - A Snapshot into Ad Spend, Opportunities, and Strategies for Growth" style="" /></div><div class="feature-title">The 2024 Outlook Study: August Update - A Snapshot into Ad Spend, Opportunities, and Strategies for Growth</div></a></li><li><a class="iab-meganav-el feature" href="https://www.iab.com/guidelines/podcasting-in-the-creator-economy/"><div class="feature-thumbnail"><img src="https://www.iab.com/wp-content/uploads/2024/08/podcasting-in-the-creator-economy-a-long-term-opportunity-1024x312.png" alt="Podcasting in the Creator Economy: A Long-Term Opportunity" style="object-position: 68.03% 30.36%" /></div><div class="feature-title">Podcasting in the Creator Economy: A Long-Term Opportunity</div></a></li></ul></div></div></div></li> <li id="menu-item-175124" class="menu-conferences-events custom-link"><a href="/events/" class="iab-meganav-el">Conferences & Events</a><div uk-dropdown="pos: bottom-center" class="iab-bigmenu-dropdown depth-0 uk-navbar-dropdown "><div class="iab-bigmenu-dropdown-wrapper"><ul class="primary uk-nav 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class="title">Anatomy of a Video Impression: Navigating Cross-Platform Ad Metrics</div><time datetime="2024-12-05 00:00">Dec 5</time></a></li><li><a class="iab-meganav-el feature" href="https://www.iab.com/events/annual-leadership-meeting-2025/"><div class="title">Secure Your Spot - Early Bird Extended for a Limited Time | 2025 IAB ALM</div><time datetime="2025-01-26 00:00">Jan 26</time></a></li></ul></div><div class="features"><ul class="uk-list"><li><a class="iab-meganav-el feature" href="https://www.iab.com/events/gaming-and-immersive-media-leadership-summit-2024/"><div class="feature-thumbnail"><img src="https://www.iab.com/wp-content/uploads/2024/06/2024-iab-gaming-and-immersive-media-leadership-summit-28.png" alt="2024 IAB Gaming and Immersive Media Leadership Summit" style="" /></div><div class="feature-title">2024 IAB Gaming and Immersive Media Leadership Summit</div></a></li><li><a class="iab-meganav-el feature" 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data-video-type="vimeo-video" data-video-providerid="974195167" ></div> </div> </div> </div> <div class="main-video-title"> <h2 class="module-headline2"> Connected Commerce Webinar – Data Collaboration & Incrementality </h2> <div class="date-and-topics"> <span class="video-date"> Oct 31, 2024 / 12:30 - 4:00 PM EST </span> <span class="in-post-tags">  <a class="uk-text-decoration-none uk-button uk-button-default module-topic" href="/topics/research"> Research </a> <a class="uk-text-decoration-none uk-button uk-button-default module-topic" href="/topics/state-of-data"> State of Data </a>   <button class="uk-text-decoration-none uk-button uk-button-default module-topic"> +1 </button>  <div uk-dropdown="pos: bottom-justify;" class="module-topic-dropdown"> <a class="uk-text-decoration-none uk-button uk-button-default module-topic" href="/topics/video-on-demand"> Video On Demand </a> </div> </span> </div> </div> </div> <div class="event__body video__body"> <div class="module-video-body uk-padding-large uk-padding-remove-top uk-grid"> <div class="uk-width-1-4@s uk-width-1-5@l">    <div class="desktop-toc article-index" id="article-index-id"><ul class="toc-ul"></ul></div>  </div>  <div class="uk-width-expand"> <h3 class="toc uk-hidden">Overview</h3> <span class="description-full"> <p>During this webinar, attendees explored how retailers, brands, and agencies partnered to leverage sophisticated attribution methodologies and closed-loop measurement. They delved into best practices for measuring incrementality, MMM, and MTA, gaining a comprehensive understanding of omnichannel strategies’ full impact. Additionally, they learned to develop effective data collaboration partnerships that enhanced decision-making and drove business outcomes.</p> </span> </div> </div>   <div class="uk-background-secondary" id="speakers"> <div class="module-featured-members uk-padding-large"> <div class="uk-flex uk-flex-column uk-flex-left"> <h3 class="toc" style="position: absolute; left: -99999px">Speakers</h3> <h3 class="module-subtitle">Speakers</h3> <div class="members-container"> <div class="member-card-container uk-flex uk-flex-wrap uk-flex-wrap-around uk-flex-left"> <div class="module-featured-members__container uk-flex uk-position-relative"> <div class="member-card uk-padding"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Lori Johnshoy" src="https://www.iab.com/wp-content/uploads/2024/09/lori-johnshoy-e1726848724813-500x500.jpg" /> </div> <div class="member-info uk-text-center"> <div class="member-name module-body-highlight bold"> Lori Johnshoy </div> <div class="member-job-info uk-margin-small-bottom uk-text-meta"> <div class="uk-visible@m">Head of Global Retail, Media Network & CPG Industry Strategy</div> <div class="uk-visible@m">LiveRamp</div> <div class="uk-hidden@m">LiveRamp - Head of Global Retail, Media Network & CPG Industry Strategy</div> </div> </div> <a class="module-featured-members__bio-open uk-button uk-button-default uk-margin-small uk-width-expand" href="#" hidden> View bio </a> </div> <div class=" module-featured-members__overlay uk-position-absolute uk-width-expand uk-height-1-1 uk-flex uk-flex-row" style="display: none"> <div class="uk-width-expand uk-flex uk-flex-row module-featured-members__overlay-content-mobile"> <div class=" uk-flex uk-flex-center uk-width-1-3 module-featured-members__overlay-pic"> <div class="member-card uk-padding uk-width-expand"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Lori Johnshoy" src="https://www.iab.com/wp-content/uploads/2024/09/lori-johnshoy-e1726848724813-500x500.jpg" /> </div> <div class="module-featured-members__overlay-separator-mobile"></div> <div class="member-info uk-text-center uk-width-1-1"> <div class="member-name module-body-highlight bold"> Lori Johnshoy </div> <div class="member-job-info uk-text-meta"> <div class="uk-visible@m">Head of Global Retail, Media Network & CPG Industry Strategy</div> <div class="uk-visible@m">LiveRamp</div> <div class="uk-hidden@m">LiveRamp - Head of Global Retail, Media Network & CPG Industry Strategy</div> </div> <div class="uk-margin-small-top uk-hidden@m"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> <div class="uk-height-1-1 uk-flex uk-flex-middle uk-visible@m"><div class="module-featured-members__overlay-separator"></div></div> <div class=" uk-width-2-3 module-featured-members__overlay-bio-container"> <div class=" uk-height-1-1 module-featured-members__bio uk-flex uk-flex-column uk-padding-small"> <div class="uk-text-right uk-visible@m"> <a class="module-featured-members__bio-times" href="#" aria-label="Close" title="Close"> <i class="fa fa-times" aria-hidden="true"></i> </a> </div> <div class="module-featured-members__bio-desc uk-margin-auto-top uk-padding"> </div> <div class="uk-margin-auto-top uk-visible@m uk-padding"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> </div> <div class="member-card uk-padding"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Nicolas Pirog" src="https://www.iab.com/wp-content/uploads/2024/09/nicolas-pirog-e1726848386689-500x500.png" /> </div> <div class="member-info uk-text-center"> <div class="member-name module-body-highlight bold"> Nicolas Pirog </div> <div class="member-job-info uk-margin-small-bottom uk-text-meta"> <div class="uk-visible@m">Director, Measurement Strategy, Analytics</div> <div class="uk-visible@m">Roundel</div> <div class="uk-hidden@m">Roundel - Director, Measurement Strategy, Analytics</div> </div> </div> <a class="module-featured-members__bio-open uk-button uk-button-default uk-margin-small uk-width-expand" href="#" hidden> View bio </a> </div> <div class=" module-featured-members__overlay uk-position-absolute uk-width-expand uk-height-1-1 uk-flex uk-flex-row" style="display: none"> <div class="uk-width-expand uk-flex uk-flex-row module-featured-members__overlay-content-mobile"> <div class=" uk-flex uk-flex-center uk-width-1-3 module-featured-members__overlay-pic"> <div class="member-card uk-padding uk-width-expand"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Nicolas Pirog" src="https://www.iab.com/wp-content/uploads/2024/09/nicolas-pirog-e1726848386689-500x500.png" /> </div> <div class="module-featured-members__overlay-separator-mobile"></div> <div class="member-info uk-text-center uk-width-1-1"> <div class="member-name module-body-highlight bold"> Nicolas Pirog </div> <div class="member-job-info uk-text-meta"> <div class="uk-visible@m">Director, Measurement Strategy, Analytics</div> <div class="uk-visible@m">Roundel</div> <div class="uk-hidden@m">Roundel - Director, Measurement Strategy, Analytics</div> </div> <div class="uk-margin-small-top uk-hidden@m"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> <div class="uk-height-1-1 uk-flex uk-flex-middle uk-visible@m"><div class="module-featured-members__overlay-separator"></div></div> <div class=" uk-width-2-3 module-featured-members__overlay-bio-container"> <div class=" uk-height-1-1 module-featured-members__bio uk-flex uk-flex-column uk-padding-small"> <div class="uk-text-right uk-visible@m"> <a class="module-featured-members__bio-times" href="#" aria-label="Close" title="Close"> <i class="fa fa-times" aria-hidden="true"></i> </a> </div> <div class="module-featured-members__bio-desc uk-margin-auto-top uk-padding"> <p>Nick Pirog is the Director of Measurement Strategy & Analytics at Roundel, Target’s media network. In his role, he partners closely with sales and product teams as well as Roundel’s advertisers to deliver innovative measurement solutions based on Target’s unique guest data. Prior to joining Roundel, he spent time at Google and BBDO. He is based in Atlanta, GA.</p> </div> <div class="uk-margin-auto-top uk-visible@m uk-padding"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> </div> <div class="member-card uk-padding"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Michael Becker" src="https://www.iab.com/wp-content/uploads/2024/09/michael-becker-2024-2-scaled-e1727366831906-500x500.jpg" /> </div> <div class="member-info uk-text-center"> <div class="member-name module-body-highlight bold"> Michael Becker </div> <div class="member-job-info uk-margin-small-bottom uk-text-meta"> <div class="uk-visible@m">Senior Director, Product</div> <div class="uk-visible@m">Instacart</div> <div class="uk-hidden@m">Instacart - Senior Director, Product</div> </div> </div> <a class="module-featured-members__bio-open uk-button uk-button-default uk-margin-small uk-width-expand" href="#" hidden> View bio </a> </div> <div class=" module-featured-members__overlay uk-position-absolute uk-width-expand uk-height-1-1 uk-flex uk-flex-row" style="display: none"> <div class="uk-width-expand uk-flex uk-flex-row module-featured-members__overlay-content-mobile"> <div class=" uk-flex uk-flex-center uk-width-1-3 module-featured-members__overlay-pic"> <div class="member-card uk-padding uk-width-expand"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Michael Becker" src="https://www.iab.com/wp-content/uploads/2024/09/michael-becker-2024-2-scaled-e1727366831906-500x500.jpg" /> </div> <div class="module-featured-members__overlay-separator-mobile"></div> <div class="member-info uk-text-center uk-width-1-1"> <div class="member-name module-body-highlight bold"> Michael Becker </div> <div class="member-job-info uk-text-meta"> <div class="uk-visible@m">Senior Director, Product</div> <div class="uk-visible@m">Instacart</div> <div class="uk-hidden@m">Instacart - Senior Director, Product</div> </div> <div class="uk-margin-small-top uk-hidden@m"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> <div class="uk-height-1-1 uk-flex uk-flex-middle uk-visible@m"><div class="module-featured-members__overlay-separator"></div></div> <div class=" uk-width-2-3 module-featured-members__overlay-bio-container"> <div class=" uk-height-1-1 module-featured-members__bio uk-flex uk-flex-column uk-padding-small"> <div class="uk-text-right uk-visible@m"> <a class="module-featured-members__bio-times" href="#" aria-label="Close" title="Close"> <i class="fa fa-times" aria-hidden="true"></i> </a> </div> <div class="module-featured-members__bio-desc uk-margin-auto-top uk-padding"> </div> <div class="uk-margin-auto-top uk-visible@m uk-padding"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> </div> <div class="member-card uk-padding"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Amber Roberts" src="https://www.iab.com/wp-content/uploads/2024/09/amber-roberts-e1726848234383-500x500.jpg" /> </div> <div class="member-info uk-text-center"> <div class="member-name module-body-highlight bold"> Amber Roberts </div> <div class="member-job-info uk-margin-small-bottom uk-text-meta"> <div class="uk-visible@m"> Partnerships Director, NA</div> <div class="uk-visible@m">SMG x Threefold</div> <div class="uk-hidden@m">SMG x Threefold - Partnerships Director, NA</div> </div> </div> <a class="module-featured-members__bio-open uk-button uk-button-default uk-margin-small uk-width-expand" href="#" hidden> View bio </a> </div> <div class=" module-featured-members__overlay uk-position-absolute uk-width-expand uk-height-1-1 uk-flex uk-flex-row" style="display: none"> <div class="uk-width-expand uk-flex uk-flex-row module-featured-members__overlay-content-mobile"> <div class=" uk-flex uk-flex-center uk-width-1-3 module-featured-members__overlay-pic"> <div class="member-card uk-padding uk-width-expand"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Amber Roberts" src="https://www.iab.com/wp-content/uploads/2024/09/amber-roberts-e1726848234383-500x500.jpg" /> </div> <div class="module-featured-members__overlay-separator-mobile"></div> <div class="member-info uk-text-center uk-width-1-1"> <div class="member-name module-body-highlight bold"> Amber Roberts </div> <div class="member-job-info uk-text-meta"> <div class="uk-visible@m"> Partnerships Director, NA</div> <div class="uk-visible@m">SMG x Threefold</div> <div class="uk-hidden@m">SMG x Threefold - Partnerships Director, NA</div> </div> <div class="uk-margin-small-top uk-hidden@m"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> <div class="uk-height-1-1 uk-flex uk-flex-middle uk-visible@m"><div class="module-featured-members__overlay-separator"></div></div> <div class=" uk-width-2-3 module-featured-members__overlay-bio-container"> <div class=" uk-height-1-1 module-featured-members__bio uk-flex uk-flex-column uk-padding-small"> <div class="uk-text-right uk-visible@m"> <a class="module-featured-members__bio-times" href="#" aria-label="Close" title="Close"> <i class="fa fa-times" aria-hidden="true"></i> </a> </div> <div class="module-featured-members__bio-desc uk-margin-auto-top uk-padding"> <p>Amber Roberts is a Partnership Director at Threefold, where she leads a team working with retailers on their retail media strategy. Amber joined Threefold in 2023. As a seasoned retail veteran, Amber has spent two decades working across the industry, from Fortune 100 and Global 300 companies to startups. Amber previously spent about four years working for Kroger, where she was one of the first digital hires, established the framework for its current RMN offering and launched several multi-billion dollar businesses and alternative revenue streams. Most recently, Amber worked as a consultant for small- and mid-sized grocery retailers to develop their omnichannel marketing strategies.</p> </div> <div class="uk-margin-auto-top uk-visible@m uk-padding"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> </div> <div class=" module-featured-members__overlay-dark uk-position-absolute uk-width-expand uk-height-1-1 uk-flex uk-flex-row" style="display:none;"> </div> </div> <div class="module-featured-members__container uk-flex uk-position-relative"> <div class="member-card uk-padding"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Alfred Wang" src="https://www.iab.com/wp-content/uploads/2024/10/alfred-wang-scaled-500x500.jpg" /> </div> <div class="member-info uk-text-center"> <div class="member-name module-body-highlight bold"> Alfred Wang </div> <div class="member-job-info uk-margin-small-bottom uk-text-meta"> <div class="uk-visible@m">Director, Data and Product Solutions</div> <div class="uk-visible@m">Pacvue</div> <div class="uk-hidden@m">Pacvue - Director, Data and Product Solutions</div> </div> </div> <a class="module-featured-members__bio-open uk-button uk-button-default uk-margin-small uk-width-expand" href="#" hidden> View bio </a> </div> <div class=" module-featured-members__overlay uk-position-absolute uk-width-expand uk-height-1-1 uk-flex uk-flex-row" style="display: none"> <div class="uk-width-expand uk-flex uk-flex-row module-featured-members__overlay-content-mobile"> <div class=" uk-flex uk-flex-center uk-width-1-3 module-featured-members__overlay-pic"> <div class="member-card uk-padding uk-width-expand"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Alfred Wang" src="https://www.iab.com/wp-content/uploads/2024/10/alfred-wang-scaled-500x500.jpg" /> </div> <div class="module-featured-members__overlay-separator-mobile"></div> <div class="member-info uk-text-center uk-width-1-1"> <div class="member-name module-body-highlight bold"> Alfred Wang </div> <div class="member-job-info uk-text-meta"> <div class="uk-visible@m">Director, Data and Product Solutions</div> <div class="uk-visible@m">Pacvue</div> <div class="uk-hidden@m">Pacvue - Director, Data and Product Solutions</div> </div> <div class="uk-margin-small-top uk-hidden@m"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> <div class="uk-height-1-1 uk-flex uk-flex-middle uk-visible@m"><div class="module-featured-members__overlay-separator"></div></div> <div class=" uk-width-2-3 module-featured-members__overlay-bio-container"> <div class=" uk-height-1-1 module-featured-members__bio uk-flex uk-flex-column uk-padding-small"> <div class="uk-text-right uk-visible@m"> <a class="module-featured-members__bio-times" href="#" aria-label="Close" title="Close"> <i class="fa fa-times" aria-hidden="true"></i> </a> </div> <div class="module-featured-members__bio-desc uk-margin-auto-top uk-padding"> <p>Alfred Wang joined Pacvue from December 2023 as Director of Data and Product Solutions, leading the data intelligence and AI initiatives.<br /> Prior to Pacvue, Alfred has been working at Block, Meta and eBay, leading data product and solutions as well as data science teams. He has worked on various areas. To name a few: advertising, social media integrity, CRM, seller and buyer experience, product and user growth. The latest product from Alfred is Pacvue’s newly launched, ML-based incrementality console. </p> </div> <div class="uk-margin-auto-top uk-visible@m uk-padding"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> </div> <div class="member-card uk-padding"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Jeffrey Bustos" src="https://www.iab.com/wp-content/uploads/2024/05/Jeffrey-Bustos-Revised-Headshot-4-500x500.jpg" /> </div> <div class="member-info uk-text-center"> <div class="member-name module-body-highlight bold"> Jeffrey Bustos </div> <div class="member-job-info uk-margin-small-bottom uk-text-meta"> <div class="uk-visible@m">Vice President of Measurement, Addressability & Data Center</div> <div class="uk-visible@m">IAB</div> <div class="uk-hidden@m">IAB - Vice President of Measurement, Addressability & Data Center</div> </div> </div> <a class="module-featured-members__bio-open uk-button uk-button-default uk-margin-small uk-width-expand" href="#" hidden> View bio </a> </div> <div class=" module-featured-members__overlay uk-position-absolute uk-width-expand uk-height-1-1 uk-flex uk-flex-row" style="display: none"> <div class="uk-width-expand uk-flex uk-flex-row module-featured-members__overlay-content-mobile"> <div class=" uk-flex uk-flex-center uk-width-1-3 module-featured-members__overlay-pic"> <div class="member-card uk-padding uk-width-expand"> <div class="member-avatar uk-text-center"> <img class="uk-border-circle" alt="Jeffrey Bustos" src="https://www.iab.com/wp-content/uploads/2024/05/Jeffrey-Bustos-Revised-Headshot-4-500x500.jpg" /> </div> <div class="module-featured-members__overlay-separator-mobile"></div> <div class="member-info uk-text-center uk-width-1-1"> <div class="member-name module-body-highlight bold"> Jeffrey Bustos </div> <div class="member-job-info uk-text-meta"> <div class="uk-visible@m">Vice President of Measurement, Addressability & Data Center</div> <div class="uk-visible@m">IAB</div> <div class="uk-hidden@m">IAB - Vice President of Measurement, Addressability & Data Center</div> </div> <div class="uk-margin-small-top uk-hidden@m"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> <div class="uk-height-1-1 uk-flex uk-flex-middle uk-visible@m"><div class="module-featured-members__overlay-separator"></div></div> <div class=" uk-width-2-3 module-featured-members__overlay-bio-container"> <div class=" uk-height-1-1 module-featured-members__bio uk-flex uk-flex-column uk-padding-small"> <div class="uk-text-right uk-visible@m"> <a class="module-featured-members__bio-times" href="#" aria-label="Close" title="Close"> <i class="fa fa-times" aria-hidden="true"></i> </a> </div> <div class="module-featured-members__bio-desc uk-margin-auto-top uk-padding"> <p>Jeffrey Bustos is Vice President of Measurement, Addressability & Data at IAB — in partnership with Angelina Eng — where he focuses on data, privacy, and measurement. Previously, Jeffrey was at GroupM on the Data, Audience & Platform Strategy team working on audience science, data enablement, and measurement, while also developing sustainable and future proofing solutions. Jeffrey has a strong background in developing strategies and outlining processes for adoption with a focus on taxonomy, audience architecture and measurement. As part of the DAP team at GroupM, Jeffrey was a leader in developing strategic plans and measurement frameworks in preparation for cookie deprecation. In addition, he led the Cookieless Future Taskforce, participated in Global Identity panels, and developed training plans for cross-agency learning.</p> </div> <div class="uk-margin-auto-top uk-visible@m uk-padding"> <a class="module-featured-members__bio-close uk-button uk-button-default" href="#"> Close bio </a> </div> </div> </div> </div> </div> <div class=" module-featured-members__overlay-dark uk-position-absolute uk-width-expand uk-height-1-1 uk-flex uk-flex-row" style="display:none;"> </div> </div> </div> </div> </div> </div> </div>   <div class="module-event-sponsors uk-padding-large"> <div class="title-and-button uk-overflow-hidden">  <h3 class="module-subtitle toc iab-float-left"> Sponsors & Partners </h3> <div class="iab-float-right sponsor-cta"> <div id="iabHubspotId_b072ec63-07a5-441f-9eb5-2afb452ad609" uk-modal="container: false;" > <div class="uk-modal-dialog uk-modal-body"> <button class="uk-modal-close-default" aria-label="Close" type="button" uk-close></button> <script type="text/javascript"> if (!window.oneTrustBootstrapped) { window.oneTrustBootstrapped = {}; } window.oneTrustBootstrapped["b072ec63-07a5-441f-9eb5-2afb452ad609"] = false; // check if the user is in the EEA or UK and if OK, show the form window.addEventListener("OneTrustGroupsUpdated", handleHubspotFormThroughOneTrust); // OneTrustGroupsUpdated apparently doesn't always fire. So, attempt to also attach an event to domready. window.addEventListener("DOMContentLoaded", handleHubspotFormThroughOneTrust); // since OneTrustGroupsUpdated doesn't seem to fire sometimes, set a last-ditch-effort fallback setTimeout(handleHubspotFormThroughOneTrust, 5000); // check if the user is in the EEA or UK and if OK, show the form function handleHubspotFormThroughOneTrust(e) { console.info('OneTrustGroupsUpdated', e.detail); // if we've already bootstrapped, cancel if (window.oneTrustBootstrapped["b072ec63-07a5-441f-9eb5-2afb452ad609"]) { console.info('OneTrustGroupsUpdated already bootstrapped for', 'b072ec63-07a5-441f-9eb5-2afb452ad609', 'canceling'); return; } var canShowHubspotForm = OnetrustActiveGroups && OnetrustActiveGroups.includes("C0004"); if (!canShowHubspotForm) return handleEEAUKFallbackMessage(); // console.info("requested hsforms load"); (() => { const script = document.createElement("script"); script.setAttribute("type", "text/javascript"); script.src = "https://js.hsforms.net/forms/v2.js"; script.addEventListener("load", () => { hbspt.forms.create({ region: "na1", portalId: "23143307", formId: "b072ec63-07a5-441f-9eb5-2afb452ad609" }); }); document.head.append(script); })(); // if we've gotten past being able to render the form, // and OnetrustActiveGroups was active, // register that onetrust was already bootstrapped if (typeof OnetrustActiveGroups !== 'undefined') { window.oneTrustBootstrapped["b072ec63-07a5-441f-9eb5-2afb452ad609"] = true; } } // if the user is in the EEA or UK, show a message function handleEEAUKFallbackMessage() { // provide a message to the user explaining why the form isn't showing var modalBody = $('#iabHubspotId_b072ec63-07a5-441f-9eb5-2afb452ad609 > .uk-modal-body'); var parentId = '#iabHubspotId_b072ec63-07a5-441f-9eb5-2afb452ad609'; if ($('#iabHubspotId_b072ec63-07a5-441f-9eb5-2afb452ad609 .eeauk-message-container').length) { return console.info('eea/uk message already added'); } var htmlContent = ` <div 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