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class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="58616796" href="https://uanl.academia.edu/JanetGonz%C3%A1lez">Janet García González</a></div><p class="ds-related-work--abstract ds2-5-body-sm">Estrategias de comunicación en salud revisa los aportes que puede realizar una investigación de carácter dialógico, orientada a la superación de las barreras metodológicas clásicas que dificultan la realización de un trabajo riguroso basado en la excelencia científica. En el campo de la investigación en comunicación, los programas sociales en salud son ejercidos por los políticos y administradores públicos, y no ciertamente desde la visión teórico-metodológica. Por ello es común que, en las acciones de comunicación, se carezca de una praxis metódica tanto para el diseño como para su implementación, ya sea para las instituciones privadas o públicas. Esto significa un área de oportunidad para el comunicólogo, es decir, existe un gran nicho de aplicación de la investigación. El presente trabajo aborda algunas áreas de relevancia en comunicación y salud: a) diagnóstico, b) planeación, c) validación, d) monitoreo y e) evaluación, entre otras.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Estrategias de comunicación en salud","attachmentId":103658273,"attachmentType":"pdf","work_url":"https://www.academia.edu/103730668/Estrategias_de_comunicaci%C3%B3n_en_salud","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/103730668/Estrategias_de_comunicaci%C3%B3n_en_salud"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="8" data-entity-id="23181002" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/23181002/La_promoci%C3%B3n_de_la_salud_desde_la_comunicaci%C3%B3n_interna_art%C3%ADculo_original_Palabras_clave">La promoción de la salud desde la comunicación interna artículo original Palabras clave</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="44978732" href="https://independent.academia.edu/GilEricka">Ericka Gil</a><span>, </span><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="45180359" href="https://independent.academia.edu/EdilsonBustamante">Edilson Bustamante</a></div><p class="ds-related-work--abstract ds2-5-body-sm">Resumen La promoción de la salud es una tarea que debe ser asumida por todos los individuos y comunidades, y las personas y profesionales que trabajan en el sector salud están llamados a ser defensores y promotores constantes de ella. Esto supone que todos los empleados del sector estén informados, capacitados, motivados e integrados para apuntar a este fin. La realidad actual muestra que los escenarios de salud no trabajan bajo los postulados de la promoción de la salud, recogidos en la Carta de Ottawa. Esto lleva a repensar, por un lado, la importancia de concebir la promoción de la salud como filosofía de trabajo y, por otro, la labor que se hace desde dentro con los públicos internos con miras a que cada or-ganización encuentre en cada uno de sus empleados un socio estratégico para alcanzar los objetivos de salud. Basados en las teorías organizacionales que han revelado el importante papel de la co-municación interna en el cumplimiento de los objetivos de una organización, y teniendo en cuenta que la promoción de la salud sigue siendo una tarea pendiente, se plantea que la comunicación interna en los escenarios de salud puede ayudar a cumplir con este objetivo a través de una política –de comunicación interna-que lleve como esencia promocionar la salud. Es así como este artículo desarrolla el modelo de las " seis íes " de comunicación interna para promoción de la salud, en el que se incluye: identificación, información, integración, imagen, instrucción e investigación.</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"La promoción de la salud desde la comunicación interna artículo original Palabras clave","attachmentId":43666804,"attachmentType":"pdf","work_url":"https://www.academia.edu/23181002/La_promoci%C3%B3n_de_la_salud_desde_la_comunicaci%C3%B3n_interna_art%C3%ADculo_original_Palabras_clave","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/23181002/La_promoci%C3%B3n_de_la_salud_desde_la_comunicaci%C3%B3n_interna_art%C3%ADculo_original_Palabras_clave"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div><div class="ds-related-work--container js-wsj-grid-card" data-collection-position="9" data-entity-id="33259501" data-sort-order="default"><a class="ds-related-work--title js-wsj-grid-card-title ds2-5-body-md ds2-5-body-link" href="https://www.academia.edu/33259501/Comunicaci%C3%B3n_para_la_salud_en_clave_cultural_y_comunitaria">Comunicación para la salud en clave cultural y comunitaria</a><div class="ds-related-work--metadata"><a class="js-wsj-grid-card-author ds2-5-body-sm ds2-5-body-link" data-author-id="64932067" href="https://uba.academia.edu/WashingtonUranga">Washington Uranga</a></div><p class="ds-related-work--metadata ds2-5-body-xs">Revista De Comunicacion Y Salud, 2012</p><div class="ds-related-work--ctas"><button class="ds2-5-text-link ds2-5-text-link--inline js-swp-download-button" data-signup-modal="{"location":"wsj-grid-card-download-pdf-modal","work_title":"Comunicación para la salud en clave cultural y comunitaria","attachmentId":53329518,"attachmentType":"pdf","work_url":"https://www.academia.edu/33259501/Comunicaci%C3%B3n_para_la_salud_en_clave_cultural_y_comunitaria","alternativeTracking":true}"><span class="material-symbols-outlined" style="font-size: 18px" translate="no">download</span><span class="ds2-5-text-link__content">Download free PDF</span></button><a class="ds2-5-text-link ds2-5-text-link--inline js-wsj-grid-card-view-pdf" href="https://www.academia.edu/33259501/Comunicaci%C3%B3n_para_la_salud_en_clave_cultural_y_comunitaria"><span class="ds2-5-text-link__content">View PDF</span><span class="material-symbols-outlined" style="font-size: 18px" translate="no">chevron_right</span></a></div></div></div></div><div class="ds-sticky-ctas--wrapper js-loswp-sticky-ctas hidden"><div class="ds-sticky-ctas--grid-container"><div class="ds-sticky-ctas--container"><button class="ds2-5-button js-swp-download-button" data-signup-modal="{"location":"continue-reading-button--sticky-ctas","attachmentId":92281747,"attachmentType":"pdf","workUrl":null}">See full PDF</button><button class="ds2-5-button ds2-5-button--secondary js-swp-download-button" data-signup-modal="{"location":"download-pdf-button--sticky-ctas","attachmentId":92281747,"attachmentType":"pdf","workUrl":null}"><span class="material-symbols-outlined" style="font-size: 20px" translate="no">download</span>Download PDF</button></div></div></div><div class="ds-below-fold--grid-container"><div class="ds-work--container js-loswp-embedded-document"><div class="attachment_preview" data-attachment="Attachment_92281747" style="display: none"><div class="js-scribd-document-container"><div class="scribd--document-loading js-scribd-document-loader" style="display: block;"><img alt="Loading..." src="//a.academia-assets.com/images/loaders/paper-load.gif" /><p>Loading Preview</p></div></div><div style="text-align: center;"><div class="scribd--no-preview-alert js-preview-unavailable"><p>Sorry, preview is currently unavailable. 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