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src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/03/feather-icon-thumbs-up.svg" class="menu-image menu-image-title-after" alt="" loading="lazy"><span class="menu-image-title-after menu-image-title">Social Media</span><span class="menu-item-description">Amplify your brand on social</span></a></li><li id="menu-item-4567" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4567"><a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/solutions/digital-marketing" class="menu-image-title-after menu-image-not-hovered"><img width="24" height="24" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/03/feather-icon-radio.svg" class="menu-image menu-image-title-after" alt="" loading="lazy"><span class="menu-image-title-after menu-image-title">Digital Marketing</span><span class="menu-item-description">Drive omni-channel engagement</span></a></li><li id="menu-item-4568" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4568"><a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/solutions/customer-service" class="menu-image-title-after menu-image-not-hovered"><img width="24" height="24" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/03/feather-icon-message-circle.svg" class="menu-image menu-image-title-after" alt="" loading="lazy"><span class="menu-image-title-after menu-image-title">Customer Service</span><span class="menu-item-description">Connect with customers</span></a></li><li id="menu-item-5481" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5481"><a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/solutions/for-developers" class="menu-image-title-after 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src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/03/feather-icon-link-2.svg" class="menu-image menu-image-title-after" alt="" loading="lazy"><span class="menu-image-title-after menu-image-title">Link Management</span><span class="menu-item-description">Build and share powerful links</span></a></li><li id="menu-item-4570" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4570"><a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/features/branded-links" class="menu-image-title-after menu-image-not-hovered"><img width="24" height="24" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/03/feather-icon-anchor.svg" class="menu-image menu-image-title-after" alt="" loading="lazy"><span class="menu-image-title-after menu-image-title">Branded Links</span><span class="menu-item-description">Increase engagement and exposure</span></a></li><li id="menu-item-4571" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4571"><a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/features/mobile-links" class="menu-image-title-after menu-image-not-hovered"><img width="24" height="24" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/03/feather-icon-smartphone.svg" class="menu-image menu-image-title-after" alt="" loading="lazy"><span class="menu-image-title-after menu-image-title">Mobile Links</span><span class="menu-item-description">Create a seamless user experience</span></a></li><li id="menu-item-4572" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-4572"><a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/features/campaign-management-analytics" 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href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/landing/discover-enterprise">Get a Quote</a></li></ul></div><div id="text-7" class="widget widget_text"><div class="textwidget"></div></div></div><div class="off-canvas-content" data-off-canvas-content> <header class="header sticky is-stuck" role="banner" data-sticky data-options="marginTop:0;" data-sticky-on="small" data-check-every="0"><div class="grid-container"><div class="top-bar" id="top-bar-menu"><div class="top-bar-left float-left branding"> <a href="https://web.archive.org/web/20220612092431/https://bitly.com/"> <img src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2021/08/bitly_logo.svg" class="" alt="Bitly Logo"> </a></div><div class="top-bar-right show-for-large"><div class="nav-wrap"><ul id="main-nav" class="medium-horizontal menu" data-responsive-menu="accordion medium-dropdown" data-closing-time="50"><li id="menu-item-3816" class="why-menu menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3816"><a href="#">Why Bitly?</a><ul class="menu"><li id="menu-item-3781" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3781"><a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/why-bitly/bitly-101" class="menu-image-title-after menu-image-not-hovered"><img width="1" height="1" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/02/book-open.svg" class="menu-image menu-image-title-after" alt="An introduction to Bitly's features" loading="lazy"><span class="menu-image-title-after menu-image-title">Bitly 101</span><span class="menu-item-description">An introduction to Bitly’s features</span></a></li><li id="menu-item-3783" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3783"><a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/why-bitly/integrations-api" class="menu-image-title-after menu-image-not-hovered"><img width="1" height="1" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/02/code.svg" class="menu-image menu-image-title-after" alt="How Bitly works with your tech stack" loading="lazy"><span class="menu-image-title-after menu-image-title">Integrations & API</span><span class="menu-item-description">Connect Bitly with the tools you love</span></a></li><li id="menu-item-3782" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3782"><a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/why-bitly/enterprise-class" class="menu-image-title-after menu-image-not-hovered"><img width="1" height="1" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/02/globe.svg" class="menu-image menu-image-title-after" alt="Bitly scales to the size you need" loading="lazy"><span class="menu-image-title-after menu-image-title">Enterprise Class</span><span class="menu-item-description">Bitly scales to the size you need</span></a></li></ul></li><li id="menu-item-3817" class="why-menu solutions-menu-off dropdown-links-horizontal-off menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3817"><a href="#">Solutions</a><ul class="menu"><li id="menu-item-3787" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3787"><a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/solutions/social-media" class="menu-image-title-after menu-image-not-hovered"><img width="1" height="1" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/02/thumbs-up.svg" class="menu-image menu-image-title-after" alt="Amplify your brand on social" loading="lazy"><span class="menu-image-title-after menu-image-title">Social Media</span><span class="menu-item-description">Amplify your brand on social</span></a></li><li id="menu-item-3786" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3786"><a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/solutions/digital-marketing" class="menu-image-title-after menu-image-not-hovered"><img width="1" height="1" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/02/radio.svg" class="menu-image menu-image-title-after" alt="Drive omni-channel engagement" loading="lazy"><span class="menu-image-title-after menu-image-title">Digital Marketing</span><span class="menu-item-description">Drive omni-channel engagement</span></a></li><li id="menu-item-3785" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3785"><a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/solutions/customer-service" class="menu-image-title-after menu-image-not-hovered"><img width="1" height="1" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/02/message-circle.svg" class="menu-image menu-image-title-after" alt="Connect with customers" loading="lazy"><span class="menu-image-title-after menu-image-title">Customer Service</span><span class="menu-item-description">Connect with customers</span></a></li><li id="menu-item-5479" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-5479"><a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/solutions/for-developers" class="menu-image-title-after menu-image-not-hovered"><img width="36" height="36" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/12/developer-icon-1.svg" class="menu-image menu-image-title-after" alt="developers" loading="lazy"><span class="menu-image-title-after menu-image-title">For Developers</span><span class="menu-item-description">Build links into any workflow</span></a></li></ul></li><li id="menu-item-3818" class="features-menu menu-item menu-item-type-custom menu-item-object-custom menu-item-has-children menu-item-3818"><a href="#">Features</a><ul class="menu"><li id="menu-item-3788" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3788"><a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/features/link-management" class="menu-image-title-after menu-image-not-hovered"><img width="1" height="1" 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class="menu-item-description">Increase engagement and exposure</span></a></li><li id="menu-item-3791" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3791"><a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/features/mobile-links" class="menu-image-title-after menu-image-not-hovered"><img width="1" height="1" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/02/smartphone.svg" class="menu-image menu-image-title-after" alt="Create a seamless user experience" loading="lazy"><span class="menu-image-title-after menu-image-title">Mobile Links</span><span class="menu-item-description">Create a seamless user experience</span></a></li><li id="menu-item-3790" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-3790"><a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/features/campaign-management-analytics" 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class="hide"><section class="hero-content " style="background-color:;background-image:url(https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2022/04/H_Generic-LP-2.svg);"><div class="hero-wrap"><div class="grid-container"><div class="inner-content grid-x grid-margin-x grid-padding-x"><div class="cell large-8"><h1 style="text-align: left;">Short links, big results</h1><h2 style="text-align: left;">A URL shortener built with powerful tools to help you grow and protect your brand.</h2><p><a class="button button-large" href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/pricing" id="getStartedForFreeBtn1">Get Started for Free</a><br> <a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/landing/discover-enterprise" id="heroGetAQuoteLnk">Get a Quote</a></p></div></div></div></div> </section></div> </hero><div class="content" id="content"><div class="inner-content"> <main class="main" role="main"> <article id="post-52" class="post-52 page type-page status-publish hentry" role="article" itemscope itemtype="http://schema.org/WebPage"><div class="entry-content" itemprop="text"> <section class="cards-block " style="background-color: #88b1d6 "><div class="grid-container"><div class="inner-content grid-x grid-margin-x grid-padding-x align-center"><div class="cell large-4 flex-container"><div class="card"><div class="card-image"> <a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/"> <img src="/web/20220612092431im_/https://bitly.com/"> </a></div><div class="card-section"><div class="inner-wrap"><h5 class="card-title"></h5><div class="card-cta"><p><img loading="lazy" class="aligncenter wp-image-7308 size-full" role="img" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2021/11/Bitly-Egoditor.svg" alt="" width="340" height="43"></p></div></div></div></div></div><div class="cell large-4 flex-container"><div class="card"><div class="card-image"> <a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/"> <img src="/web/20220612092431im_/https://bitly.com/"> </a></div><div class="card-section"><div class="inner-wrap"><h5 class="card-title"></h5><div class="card-description"><p style="color:white">Bitly is excited to announce the acquisition of QR Code Generator, the world’s leading QR code platform. Check out our combined capabilities. <a id="hero_footer_announcement_clicked_mobile" href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/landing/power-of-bitly-and-qr-code-generator" class="hide-for-large" style="color:white">Learn more →</a></p></div></div></div></div></div><div class="cell large-4 flex-container"><div class="card"><div class="card-image"> <a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/"> <img src="/web/20220612092431im_/https://bitly.com/"> </a></div><div class="card-section"><div class="inner-wrap"><h5 class="card-title"></h5><div class="card-cta"><p style="text-align: right;"><a id="hero_footer_announcement_clicked" href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/landing/power-of-bitly-and-qr-code-generator">Learn More</a></p></div></div></div></div></div></div></div> </section> <section class="full-width-content text-content url-shorten-row" style="background-image:url(/web/20220612092431im_/https://bitly.com/);background-color:#0b1736"><div class="grid-container"><div class="inner-content grid-x grid-margin-x grid-padding-x"><div class="cell"><div id="form_container" class="t-center mid-container foot-room"><form id="ShortenedForm" action="/web/20220612092431/https://bitly.com/" method="POST" name="shortenUrl"><fieldset class="cf"><input id="shortened_url" class="shorten-input" autocomplete="off" name="url" type="text" placeholder="Shorten your link"><button id="shortened_btn" class="button button-primary button-large shorten-button" type="submit" value="Copy">Copy</button></fieldset></form><form id="unAuthShortenForm" action="/web/20220612092431/https://bitly.com/" method="POST" name="shortenUrl"><fieldset class="cf"><label class="show-for-sr" for="shorten_url">Enter URL to be shortened</label><input id="shorten_url" class="shorten-input" autocomplete="off" name="url" type="text" value="" placeholder="Shorten your link"><input id="shorten_btn" class="button button-primary button-large shorten-button" type="submit" value="Shorten"></fieldset></form><p>By clicking SHORTEN, you are agreeing to Bitly’s <a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/terms-of-service">Terms of Service</a>, <a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/privacy">Privacy Policy</a>, and <a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/acceptable-use">Acceptable Use Policy</a></p><div id="shorten_actions" style="display: none;"><ul id="most_recent_links" class="anon_history"><li class="promo-customize" style="display: none;"><h5>Want to customize, brand, and track your links?</h5><p><a class="button button-primary" href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/pricing">Get Started</a></p></li></ul></div></div><div class="scroll-for-more text-center">Scroll to learn more<br> <img loading="lazy" class="aligncenter size-full wp-image-4819" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/03/chevron.png" alt="" width="31" height="20"></div></div></div></div> </section> <section class="three-columns text-content no-padding-bottom" style="background-image:url(/web/20220612092431im_/https://bitly.com/);background-color:"><div class="grid-container"><div class="inner-content grid-x grid-margin-x grid-padding-x align-top"><div class="cell"><div class="block-intro"><h3 class="header-m" style="text-align: center; max-width: 820px; margin-left: auto; margin-right: auto;">The link shortener that has your brand’s back</h3><h4 style="text-align: center;">Your brand wasn’t built to be hidden. Help it stand out with branded links that drive more clicks.</h4></div></div></div><div class="inner-content grid-x grid-margin-x grid-padding-x align-top"><div class="cell large-4"><div class="content-padding"><p><img loading="lazy" class="alignnone size-full wp-image-5316" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/08/Homepage-Branded-Links-Illustration-1.png" alt="branded links" width="720" height="400"></p><h5 class="header-s"><b>Inspire trust</b></h5><p>With more clicks comes increased brand recognition and consumer trust in your communications—which in turn inspires even more engagement with your links. (It’s a wonderful cycle.)</p></div></div><div class="cell large-4"><div class="content-padding"><p><img loading="lazy" class="alignnone size-full wp-image-5315" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/08/Homepage-Branded-Links-Illustration-2.png" alt="campaign analytics" width="720" height="400"></p><h5 class="header-s"><b>Boost results </b></h5><p>On top of better deliverability and click-through, rich link-level data gives you crucial insight into your link engagement so your team can make smarter decisions around its content and communications.</p></div></div><div class="cell large-4"><div class="content-padding"><p><img loading="lazy" class="alignnone wp-image-6560" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2021/06/Site_Check-you.png" alt="auto branding" width="1484" height="836"></p><h5 class="header-s"><b>Gain control</b></h5><p>Take credit for your content and learn more about how it’s consumed by enabling auto-branding—a feature that ensures your brand remains in any link someone shortens pointing to your website.</p></div></div></div></div> </section> <section class="full-width-content text-content " style="background-image:url(/web/20220612092431im_/https://bitly.com/);background-color:"><div class="grid-container"><div class="inner-content grid-x grid-margin-x grid-padding-x"><div class="cell"><p style="text-align: center;"> <a class="button button-secondary button-large" href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/pricing" id="getStartedForFreeBtn2">Get Started for Free</a><br> <a href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/features/branded-links" id="learnMoreLnk">Learn More</a></p></div></div></div> </section> <section class="content-divider"><div class="grid-container"><div class="cell"><hr></div></div> </section> <section class="testimonial-block"><div class="grid-container"><div class="block-intro"><h3 class="header-m" style="text-align: center;">What our customers are saying</h3></div><div class="inner-content grid-x grid-margin-x"><div class="cell"><div class="testimonials owl-carousel owl-theme"><div class="testimnial-item"><div class="wrapper"><div class="testimonial-imgs"> <img src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2021/11/stars-quote-widget.png"> <img src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2021/11/Quote.svg"></div><div class="testimonial-content"><p>Bitly is user friendly and accessible. It’s the one-stop shop for all link-associated things.</p></div><div class="testimonial-owner"><p><strong>Jashima W.</strong> | Founder, Ode Brand & Marketing Consultancy</p></div></div></div><div class="testimnial-item"><div class="wrapper"><div class="testimonial-imgs"> <img src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2021/11/stars-quote-widget.png"> <img src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2021/11/Quote.svg"></div><div class="testimonial-content"><p>The more I use Bitly, the more valuable it becomes to me. It cuts my time down because it saves all my information, and it gives me insight into which links are most popular and have the most clicks.</p></div><div class="testimonial-owner"><p><strong>Mary H.</strong> | YouTube Influencer</p></div></div></div><div class="testimnial-item"><div class="wrapper"><div class="testimonial-imgs"> <img src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2021/11/stars-quote-widget.png"> <img src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2021/11/Quote.svg"></div><div class="testimonial-content"><p>Bitly has enabled us to build trust with clients with branded short links that carry the main message of the link and that carries our brand.</p></div><div class="testimonial-owner"><p><strong>Thankdeka M.</strong> | Project Manager</p></div></div></div><div class="testimnial-item"><div class="wrapper"><div class="testimonial-imgs"> <img src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2021/11/stars-quote-widget.png"> <img src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2021/11/Quote.svg"></div><div class="testimonial-content"><p>I like that Bitly makes it easy for novices and experts alike to custom track their web traffic. The platform has great capabilities that make it a worthy tool in a professional’s toolkit.</p></div><div class="testimonial-owner"><p><strong>Caroline J.</strong> | Executive Director at Social Media Club + Digital Marketing Coach</p></div></div></div></div></div></div></div> </section> <section class="content-divider"><div class="grid-container"><div class="cell"><hr></div></div> </section> <section class="full-width-content text-content " style="background-image:url(/web/20220612092431im_/https://bitly.com/);background-color:"><div class="grid-container"><div class="inner-content grid-x grid-margin-x grid-padding-x"><div class="cell"><h3 class="header-m" style="text-align: center;">The most recognized brands in the world love Bitly</h3><ul id="gallery-1" class="gallery galleryid-52 gallery-columns-8 gallery-size-full "><li class="gallery-item first-in-row first-row"><figure class="gallery-icon landscape"><img width="120" height="120" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/03/recognizable-brands-espn.svg" class="attachment-full size-full" alt="ESPN Logo" loading="lazy"></figure></li><li class="gallery-item first-row"><figure class="gallery-icon landscape"><img width="120" height="120" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/03/recognizable-brands-disney.svg" class="attachment-full size-full" alt="Disney Logo" loading="lazy"></figure></li><li class="gallery-item first-row"><figure class="gallery-icon landscape"><img width="120" height="120" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/03/recognizable-brands-buzzfeed.svg" class="attachment-full size-full" alt="BuzzFeed Logo" loading="lazy"></figure></li><li class="gallery-item first-row"><figure class="gallery-icon landscape"><img width="120" height="120" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/03/recognizable-brands-nytimes.svg" class="attachment-full size-full" alt="The New York Times Logo" loading="lazy"></figure></li><li class="gallery-item first-row"><figure class="gallery-icon landscape"><img width="120" height="120" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/03/recognizable-brands-gartner.svg" class="attachment-full size-full" alt="Gartner Logo" loading="lazy"></figure></li><li class="gallery-item first-row"><figure class="gallery-icon landscape"><img width="120" height="120" src="https://web.archive.org/web/20220612092431im_/https://docrdsfx76ssb.cloudfront.net/static/1654619563/pages/wp-content/uploads/2019/03/recognizable-brands-bose.svg" class="attachment-full size-full" alt="Bose Logo" loading="lazy"></figure></li></ul><div class="clearfix"></div></div></div></div> </section> <section class="content-divider"><div class="grid-container"><div class="cell"><hr></div></div> </section> <section class="accordion-block Vertical"><div class="grid-container"><div class="block-intro"><h3 class="header-m" style="text-align: center;">Frequently asked questions</h3></div><div class="inner-content grid-x grid-margin-x"><div class="cell"><div class="accordion" data-accordion data-allow-all-closed="true"><div class="accordion-item" data-accordion-item> <a class="accordion-title"><h5>What is a URL Shortener?</h5> </a><div class="accordion-content" data-tab-content><p>A URL shortener, also known as a link shortener, seems like a simple tool, but it is a service that can have a dramatic impact on your marketing efforts.</p><p>Link shorteners work by transforming any long URL into a shorter, more readable link. When a user clicks the shortened version, they’re automatically forwarded to the destination URL.</p><p>Think of a short URL as a more descriptive and memorable nickname for your long webpage address. You can, for example, use a short URL like bit.ly/CelebrateBitly so people will have a good idea about where your link will lead before they click it.</p><p>If you’re contributing content to the online world, you <em>need</em> a URL shortener.</p><p>Make your URLs stand out with our easy to use free link shortener above.</p></div></div><div class="accordion-item" data-accordion-item> <a class="accordion-title"><h5>Benefits of a Short URL</h5> </a><div class="accordion-content" data-tab-content><p>How many people can even remember a long web address, especially if it has tons of characters and symbols? A short URL can make your link more memorable. Not only does it allow people to easily recall and share your link with others, it can also dramatically improve traffic to your content.</p><p>On a more practical side, a short URL is also easier to incorporate into your collateral – whether you’re looking to engage with your customers offline or online.</p><p>Bitly is the best URL shortener for everyone, from influencers to small brands to large enterprises, who are looking for a simple way to create, track and manage their links.</p></div></div><div class="accordion-item" data-accordion-item> <a class="accordion-title"><h5>What is a Custom URL Shortener?</h5> </a><div class="accordion-content" data-tab-content><p>A custom URL shortener, sometimes referred to as a branded URL shortener, lets you brand your links.</p><p>For example, instead of bit.ly/xyz, you could use a custom short URL like yourbrnd.co/xyz.</p><p>There are several benefits of branding your short links. Branded links build trust between your audience and your business, drive more clicks, give your audience a preview of where they are being taken and increase brand awareness.</p><p>A link shortening service that includes custom short URLs is vital to improving audience engagement with your communications. A short URL is good, but a custom URL works every time.</p></div></div><div class="accordion-item" data-accordion-item> <a class="accordion-title"><h5>Features of Bitly’s Link Management Platform</h5> </a><div class="accordion-content" data-tab-content><p>If you’re looking to shorten just a link or two, our free URL shortener service will work for you.</p><p>But if you’re looking to share unique content in a way that feels personal to each user, you will need a link management platform. With our platform, you can brand your links with a custom domain, build QR codes, shorten links in bulk, redirect links, build campaigns and leverage many more features. If you need to create links at higher volumes, you can also take advantage of our powerful Bitly API.</p><p>Creators, small businesses, large enterprises: if you’re looking to grow and scale your brand or business – Bitly has a plan with the features you need.</p><p><a class="button button-secondary" href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/pricing" id="faqFindAPlanBtn">Find a plan that works for you</a></p></div></div><div class="accordion-item" data-accordion-item> <a class="accordion-title"><h5>Why Choose Bitly</h5> </a><div class="accordion-content" data-tab-content><p>Whether you’re sharing one link or millions, our platform was built to help you make every point of connection between your content and your audience ignite action.</p><p>That’s why the most recognized brands in the world love our platform.</p><p><a class="button button-secondary" href="https://web.archive.org/web/20220612092431/https://bitly.com/pages/pricing" 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