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class="main-wrap"><header id="main-head" class="main-head head-nav-below has-search-modal simple simple-boxed"><div class="inner inner-head" data-sticky-bar="normal"><div class="wrap cf wrap-head"><div class="left-contain"> <span class="mobile-nav"><i class="tsi tsi-bars"></i></span><div class="title ts-logo"> <a href="https://www.tintup.com" title="TINT" rel="home"> <img src="https://www.tintup.com/blog/wp-content/uploads/TINT_logo.png" class="logo-image" alt="TINT" /> </a></div></div><div class="navigation-wrap inline"><nav class="navigation inline simple light" data-sticky-bar="normal"><div class="menu-categories-container"><ul id="menu-categories" class="menu"><li id="menu-item-13729" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-home menu-item-13729"><a href="https://www.tintup.com/blog/"><span>Blog</span></a></li><li id="menu-item-15264" class="menu-item menu-item-type-taxonomy menu-item-object-category current-menu-ancestor current-menu-parent 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aisle" decoding="async" srcset="https://www.tintup.com/blog/wp-content/uploads/Study-shows-Word-of-Mouth-has-greater-influence-on-purchase-decisions_TINT-270x180.png 270w, https://www.tintup.com/blog/wp-content/uploads/Study-shows-Word-of-Mouth-has-greater-influence-on-purchase-decisions_TINT-770x515.png 770w, https://www.tintup.com/blog/wp-content/uploads/Study-shows-Word-of-Mouth-has-greater-influence-on-purchase-decisions_TINT-370x245.png 370w" sizes="(max-width: 270px) 100vw, 270px"/> </picture> </a> <a href="https://www.tintup.com/blog/study-word-of-mouth-greater-impact-on-purchase-decisions/" class="post-title">[STUDY] Word-of-Mouth Greater Impact on Purchase Decisions</a><div class="post-meta"> <time class="post-date" datetime="2024-05-03T12:35:21-05:00">May 3, 2024</time></div></div><div class="col-3 post"> <a href="https://www.tintup.com/blog/how-to-generate-ugc-for-cpg-with-an-online-brand-community/" class="image-link"> <img width="270" height="180" 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Community</a><div class="post-meta"> <time class="post-date" datetime="2023-09-08T10:33:27-05:00">September 8, 2023</time></div></div><div class="col-3 post"> <a href="https://www.tintup.com/blog/what-is-a-brand-ambassador-program/" class="image-link"> </a> <a href="https://www.tintup.com/blog/what-is-a-brand-ambassador-program/" class="post-title">What is a Brand Ambassador Program? – Guide & Examples</a><div class="post-meta"> <time class="post-date" datetime="2023-02-01T12:20:33-06:00">February 1, 2023</time></div></div><div class="col-3 post"> <a href="https://www.tintup.com/blog/4-brand-advocacy-campaigns-that-got-it-right/" class="image-link"> </a> <a href="https://www.tintup.com/blog/4-brand-advocacy-campaigns-that-got-it-right/" class="post-title">4 Brand Advocacy Campaigns That Got it Right</a><div class="post-meta"> <time class="post-date" datetime="2022-06-28T16:55:13-05:00">June 28, 2022</time></div></div></div></div><div class="posts-wrap" data-posts="4" data-id="527" 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disabled"><i class="tsi tsi-angle-left"></i><span class="visuallyhidden">Previous</span></a> <a href="#" class="show-next"><i class="tsi tsi-angle-right"></i><span class="visuallyhidden">Next</span></a></div></section></div></li><li id="menu-item-13399" class="menu-item menu-item-type-taxonomy menu-item-object-category menu-item-has-children menu-cat-476 menu-item-has-children item-mega-menu menu-item-13399"><a href="https://www.tintup.com/blog/category/user-generated-content/"><span>User-Generated Content</span></a><div class="sub-menu mega-menu wrap"><div class="column sub-cats"><ol class="sub-nav"><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-477 menu-item-13404"><a href="https://www.tintup.com/blog/category/user-generated-content/why-ugc/"><span>Why UGC</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-478 menu-item-13402"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-research-and-trends/"><span>UGC Research & Trends</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-479 menu-item-13400"><a href="https://www.tintup.com/blog/category/user-generated-content/tips-guides-how-tos/"><span>Tips, Guides, and How-To’s</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-529 menu-item-15272"><a href="https://www.tintup.com/blog/category/ratings-reviews/"><span>Ratings & Reviews</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-480 menu-item-13401"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-examples/"><span>UGC Examples</span></a></li><li class="menu-item menu-item-type-taxonomy menu-item-object-category menu-cat-481 menu-item-13403"><a href="https://www.tintup.com/blog/category/user-generated-content/ugc-tools/"><span>UGC Tools</span></a></li><li class="menu-item view-all menu-cat-476"><a href="https://www.tintup.com/blog/category/user-generated-content/"><span>View All</span></a></li></ol></div><section class="column recent-posts"><div class="posts-wrap" data-posts="4" data-id="477" data-page="1" data-pages="4" data-submenu="1"><div class="ts-row cf posts posts-1"><div class="col-3 post"> <a href="https://www.tintup.com/blog/user-generated-content-definition/" class="image-link"> <picture class="attachment-post-thumbnail size-post-thumbnail wp-post-image" title="What is User-Generated Content: Complete Guide to UGC" decoding="async"> <source type="image/webp" srcset="https://www.tintup.com/blog/wp-content/uploads/User-Generated-Content_TINT-270x180.png.webp 270w, https://www.tintup.com/blog/wp-content/uploads/User-Generated-Content_TINT-300x201.png.webp 300w, https://www.tintup.com/blog/wp-content/uploads/User-Generated-Content_TINT-1024x684.png.webp 1024w, 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datetime="2022-04-19T12:03:27-05:00">April 19, 2022</time></div></div><div class="col-3 post"> <a href="https://www.tintup.com/blog/top-influencer-marketing-trends-for-2022/" class="image-link"> <img width="270" height="180" src="https://www.tintup.com/blog/wp-content/uploads/blog-image-influencer-trends-1-1-270x180.png" class="attachment-post-thumbnail size-post-thumbnail wp-post-image" alt="Man sitting on a ledge overlooking the ocean" title="Top Influencer Marketing Trends for 2022" decoding="async" srcset="https://www.tintup.com/blog/wp-content/uploads/blog-image-influencer-trends-1-1-270x180.png 270w, https://www.tintup.com/blog/wp-content/uploads/blog-image-influencer-trends-1-1-300x200.png 300w, https://www.tintup.com/blog/wp-content/uploads/blog-image-influencer-trends-1-1-1024x683.png 1024w, https://www.tintup.com/blog/wp-content/uploads/blog-image-influencer-trends-1-1-1536x1024.png 1536w, 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