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Neue","Helvetica",sans-serif;font-size:14px;font-weight:500;line-height:150%;letter-spacing:0;}@media (min-width: 768px){a{font-size:16px;}}</style><meta charSet="utf-8"/><title>Asana Case study - Overstock • Asana</title><meta http-equiv="X-UA-Compatible" content="IE=edge,chrome=1"/><meta name="zd-site-verification" content="oywgyiggh7v8kawrvgcr"/><meta name="yandex-verification" content="e3482b364e00d0a0"/><meta name="naver-site-verification" content="5c6fd36e7d95d9f0d1ecb0ca29f9834d56b3cec3"/><meta itemProp="name" content="Asana Case study - Overstock • Asana"/><meta property="og:title" content="Asana Case study - Overstock"/><meta name="twitter:title" content="Asana Case study - Overstock"/><link rel="canonical" href="https://asana.com/case-study/overstock"/><link itemProp="url" href="https://asana.com/case-study/overstock"/><meta property="og:url" content="https://asana.com/case-study/overstock"/><meta name="twitter:url" content="https://asana.com/case-study/overstock"/><meta 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*[data-theme="gray"]{--bg:var(--black-20);--bg-medium:var(--black-50);--bg-medium-weak:var(--black-50);--bg-hover:var(--black-100);--bg-strong:var(--black-100);--border:var(--black-100);--border-weak:var(--black-100);--border-strong:var(--black-200);--border-strong-hover:var(--black-500);--text:var(--black-1000);--text-medium:var(--black-800);--text-weak:var(--black-600);--link-text:var(--black-1000);--link-text-hover:var(--black-600);--link-text-active:var(--black-1000);--icon:var(--black-1000);--icon-medium:var(--black-800);--icon-weak:var(--black-600);--icon-hover:var(--black-800);--icon-medium-hover:var(--black-600);--icon-disabled:var(--black-600);--btn-primary-background:var(--black-1000);--btn-primary-background-hover:var(--black-600);--btn-primary-background-selected:var(--black-1000);--btn-primary-background-disabled:var(--black-100);--btn-primary-text:var(--white);--btn-primary-text-disabled:var(--black-500);--btn-primary-icon:var(--black-100);--btn-primary-icon-disabled:var(--black-300);--btn-primary-outline:var(--black-20);--btn-primary-outline-hover:var(--black-20);--btn-secondary-background:var(--black-20);--btn-secondary-background-hover:var(--black-50);--btn-secondary-background-selected:var(--black-20);--btn-secondary-background-disabled:var(--black-20);--btn-secondary-text:var(--black-1000);--btn-secondary-text-disabled:var(--black-500);--btn-secondary-icon:var(--black-1000);--btn-secondary-icon-disabled:var(--black-1000);--btn-secondary-outline:var(--black-600);--btn-secondary-outline-hover:var(--black-600);--btn-tertiary-link-text:var(--black-1000);--btn-tertiary-link-text-hover:var(--black-600);--btn-tertiary-background:var(--black-1000);--btn-tertiary-background-hover:var(--black-600);--btn-tertiary-icon:var(--white);--chip-bg:var(--black-50);--chip-bg-hover:var(--black-100);--chip-bg-selected:var(--coral-0);--chip-text:var(--black-1000);--chip-text-selected:var(--coral-1000);--tag-bg:var(--black-100);--tag-text:var(--black-500);--accent-dark-coral:var(--coral-1000);--accent-dark-blue:var(--blue-1000);--accent-dark-green:var(--green-1000);--accent-dark-purple:var(--purple-1000);--accent-light-coral:var(--coral-0);--accent-light-blue:var(--blue-0);--accent-light-green:var(--green-0);--accent-light-purple:var(--purple-0);--accent-bright-coral:var(--glow-coral);--error:var(--red);--warning:var(--amber);--success:var(--green);--glow:var(--glow-gray);--logo-text:var(--coral-1000);--logo-circles:var(--accent-bright-coral);--btn-google-background:var(--google-sign-up-blue);--btn-google-background-hover:var(--google-sign-up-blue-light);}html 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*[data-theme="dark-coral"]{--bg:var(--coral-1000);--bg-medium:var(--coral-950);--bg-medium-weak:var(--coral-950);--bg-hover:var(--coral-900);--bg-strong:var(--coral-800);--border:var(--coral-900);--border-weak:var(--coral-900);--border-strong:var(--coral-800);--border-strong-hover:var(--coral-500);--text:var(--coral-0);--text-medium:var(--coral-200);--text-weak:var(--coral-400);--link-text:var(--white);--link-text-hover:var(--coral-300);--link-text-active:var(--white);--icon:var(--coral-200);--icon-medium:var(--coral-200);--icon-weak:var(--coral-400);--icon-hover:var(--coral-200);--icon-medium-hover:var(--coral-400);--icon-disabled:var(--coral-400);--btn-primary-background:var(--coral-0);--btn-primary-background-hover:var(--coral-300);--btn-primary-background-selected:var(--coral-0);--btn-primary-background-disabled:var(--coral-950);--btn-primary-text:var(--coral-1000);--btn-primary-text-disabled:var(--coral-900);--btn-primary-icon:var(--coral-1000);--btn-primary-icon-disabled:var(--coral-700);--btn-primary-outline:var(--coral-1000);--btn-primary-outline-hover:var(--coral-1000);--btn-secondary-background:var(--coral-1000);--btn-secondary-background-hover:var(--coral-900);--btn-secondary-background-selected:var(--coral-1000);--btn-secondary-background-disabled:var(--coral-1000);--btn-secondary-text:var(--coral-0);--btn-secondary-text-disabled:var(--coral-500);--btn-secondary-icon:var(--coral-0);--btn-secondary-icon-disabled:var(--coral-0);--btn-secondary-outline:var(--coral-400);--btn-secondary-outline-hover:var(--coral-400);--btn-tertiary-link-text:var(--coral-0);--btn-tertiary-link-text-hover:var(--coral-300);--btn-tertiary-background:var(--coral-0);--btn-tertiary-background-hover:var(--coral-300);--btn-tertiary-icon:var(--coral-1000);--chip-bg:var(--coral-950);--chip-bg-hover:var(--coral-900);--chip-bg-selected:var(--coral-800);--chip-text:var(--coral-0);--chip-text-selected:var(--coral-0);--tag-bg:var(--coral-900);--tag-text:var(--coral-0);--accent-dark-coral:var(--coral-1000);--accent-dark-blue:var(--coral-1000);--accent-dark-green:var(--coral-1000);--accent-dark-purple:var(--coral-1000);--accent-light-coral:var(--coral-0);--accent-light-blue:var(--coral-0);--accent-light-green:var(--coral-0);--accent-light-purple:var(--coral-0);--accent-bright-coral:var(--glow-coral);--error:var(--red);--warning:var(--amber);--success:var(--green);--glow:var(--glow-coral);--logo-text:var(--coral-0);--logo-circles:var(--accent-bright-coral);--btn-google-background:var(--coral-0);--btn-google-background-hover:var(--coral-300);}html 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1H9.5C9.8 1 10 1.2 10 1.5V2.5C10 2.8 9.8 3 9.5 3H6.5C6.2 3 6 2.8 6 2.5V1.5C6 1.2 6.2 1 6.5 1ZM14 13C14 14.1 13.1 15 12 15H4C2.9 15 2 14.1 2 13V4C2 2.9 2.9 2 4 2H5V2.5C5 3.35 5.65 4 6.5 4H9.5C10.35 4 11 3.35 11 2.5V2H12C13.1 2 14 2.9 14 4V13Z"></path></svg><span>Project management</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/features/goals-reporting"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="goal-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="goal-icon-title-id">goal icon</title><path d="M14.8417 13.2322L11.7917 8.53223C12.5417 7.68223 12.9917 6.53223 12.9917 5.28223C12.9917 2.53223 10.7417 0.282227 7.99167 0.282227C5.24167 0.332227 2.99167 2.58223 2.99167 5.33223C2.99167 6.58223 3.44167 7.68223 4.19167 8.58223L1.14167 13.2822C0.741673 13.8822 0.691673 14.6822 1.04167 15.3322C1.39167 15.9822 2.04167 16.3822 2.79167 16.3822H13.1917C13.9417 16.3822 14.5917 15.9822 14.9417 15.3322C15.2917 14.6322 15.2917 13.8822 14.8417 13.2322ZM3.99167 5.33223C3.99167 3.13223 5.79167 1.33223 7.99167 1.33223C10.1917 1.33223 11.9917 3.13223 11.9917 5.33223C11.9917 6.23223 11.6917 7.03223 11.2417 7.68223L9.69167 5.28223C9.34167 4.73223 8.69167 4.38223 8.04167 4.38223C7.34167 4.38223 6.74167 4.73223 6.39167 5.28223L4.84167 7.68223C4.29167 7.03223 3.99167 6.23223 3.99167 5.33223ZM10.5417 8.43223C9.84167 8.98223 8.94167 9.33223 7.99167 9.33223C7.04167 9.33223 6.14167 8.98223 5.44167 8.43223L7.14167 5.83223C7.34167 5.53223 7.64167 5.38223 7.99167 5.38223C8.34167 5.38223 8.64167 5.53223 8.84167 5.83223L10.5417 8.43223ZM14.0917 14.8322C13.8917 15.1822 13.5917 15.3322 13.1917 15.3322H2.79167C2.44167 15.3322 2.09167 15.1322 1.89167 14.8322C1.69167 14.4822 1.74167 14.1322 1.94167 13.8322L4.89167 9.33223C5.74167 9.98223 6.79167 10.3822 7.99167 10.3822C9.14167 10.3822 10.2417 9.98223 11.0917 9.33223L14.0417 13.8322C14.2417 14.0822 14.2417 14.4822 14.0917 14.8322Z"></path></svg><span>Goals and reporting</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/product/ai"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="asana-intelligence-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="asana-intelligence-icon-title-id">asana-intelligence icon</title><path d="M11.082 0.0429688H12.668V0.496094C12.668 1.00684 12.8709 1.49667 13.232 1.85783C13.5932 2.21898 14.083 2.42187 14.5937 2.42187H15.0469V4.00781H14.5937C14.083 4.00781 13.5932 4.21071 13.232 4.57186C12.8709 4.93301 12.668 5.42284 12.668 5.93359V6.38672H11.082V5.93359C11.082 5.42284 10.8791 4.93301 10.518 4.57186C10.1568 4.21071 9.667 4.00781 9.15625 4.00781H8.70312V2.42187H9.15625C9.667 2.42187 10.1568 2.21898 10.518 1.85783C10.8791 1.49667 11.082 1.00684 11.082 0.496094V0.0429688ZM11.875 1.28908C11.7429 1.74202 11.4984 2.15902 11.1588 2.49864C10.8192 2.83826 10.4022 3.08272 9.94923 3.21485C10.4022 3.34697 10.8192 3.59142 11.1588 3.93104C11.4984 4.27067 11.7429 4.68767 11.875 5.14061C12.0071 4.68767 12.2516 4.27067 12.5912 3.93104C12.9308 3.59142 13.3478 3.34697 13.8008 3.21485C13.3478 3.08272 12.9308 2.83826 12.5912 2.49864C12.2516 2.15902 12.0071 1.74202 11.875 1.28908ZM3.71875 2.76172H5.53125V3.21484C5.53125 4.1524 5.79037 4.81557 6.21982 5.24502C6.64927 5.67447 7.31244 5.93359 8.25 5.93359H8.70312V7.74609H8.25C7.31244 7.74609 6.64927 8.00522 6.21982 8.43466C5.79037 8.86411 5.53125 9.52729 5.53125 10.4648V10.918H3.71875V10.4648C3.71875 9.52996 3.45478 8.86624 3.02161 8.43561C2.58798 8.00452 1.92354 7.74609 1 7.74609H0.546875V5.93359H1C1.93756 5.93359 2.60073 5.67447 3.03018 5.24502C3.45963 4.81557 3.71875 4.1524 3.71875 3.21484V2.76172ZM4.60674 3.66797C4.53202 4.57003 4.22691 5.32992 3.67099 5.88584C3.11507 6.44176 2.35518 6.74686 1.45312 6.82158V6.85849C2.34592 6.93393 3.10362 7.23926 3.66054 7.79291C4.2189 8.34801 4.53014 9.10769 4.60639 10.0117H4.64326C4.71798 9.10966 5.02309 8.34977 5.57901 7.79385C6.13493 7.23793 6.89482 6.93282 7.79687 6.85811V6.82158C6.89482 6.74686 6.13493 6.44176 5.57901 5.88584C5.02309 5.32992 4.71798 4.57003 4.64326 3.66797H4.60674ZM9.26953 9.10547H10.8555V9.55859C10.8555 10.0693 11.0584 10.5592 11.4195 10.9203C11.7807 11.2815 12.2705 11.4844 12.7812 11.4844H13.2344V13.0703H12.7812C12.2705 13.0703 11.7807 13.2732 11.4195 13.6344C11.0584 13.9955 10.8555 14.4853 10.8555 14.9961V15.4492H9.26953V14.9961C9.26953 14.4853 9.06664 13.9955 8.70548 13.6344C8.34433 13.2732 7.8545 13.0703 7.34375 13.0703H6.89062V11.4844H7.34375C7.8545 11.4844 8.34433 11.2815 8.70548 10.9203C9.06664 10.5592 9.26953 10.0693 9.26953 9.55859V9.10547ZM10.0625 10.3516C9.93038 10.8045 9.68592 11.2215 9.3463 11.5611C9.00668 11.9008 8.58968 12.1452 8.13673 12.2773C8.58968 12.4095 9.00668 12.6539 9.3463 12.9935C9.68592 13.3332 9.93038 13.7502 10.0625 14.2031C10.1946 13.7502 10.4391 13.3332 10.7787 12.9935C11.1183 12.6539 11.5353 12.4095 11.9883 12.2773C11.5353 12.1452 11.1183 11.9008 10.7787 11.5611C10.4391 11.2215 10.1946 10.8045 10.0625 10.3516Z"></path></svg><span>Asana AI</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/features/workflow-automation"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="workflow-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="workflow-icon-title-id">workflow icon</title><path d="M11.625 5.87256H13.625C14.45 5.87256 15.125 5.19756 15.125 4.37256V2.37256C15.125 1.54756 14.45 0.872559 13.625 0.872559H11.625C10.8 0.872559 10.125 1.54756 10.125 2.37256V2.87256H6.325C6.09 1.59256 4.97 0.622559 3.625 0.622559C2.11 0.622559 0.875 1.85756 0.875 3.37256C0.875 4.71756 1.845 5.83756 3.125 6.07256V9.87256H2.625C1.8 9.87256 1.125 10.5476 1.125 11.3726V13.3726C1.125 14.1976 1.8 14.8726 2.625 14.8726H4.625C5.45 14.8726 6.125 14.1976 6.125 13.3726V12.8726H13.425L11.77 14.5276C11.575 14.7226 11.575 15.0376 11.77 15.2326C11.87 15.3326 11.995 15.3776 12.125 15.3776C12.255 15.3776 12.38 15.3276 12.48 15.2326L14.98 12.7326C15.08 12.6326 15.125 12.5026 15.125 12.3776C15.125 12.3776 15.125 12.3776 15.125 12.3726C15.125 12.2226 15.055 12.0926 14.955 12.0026L12.47 9.51756C12.275 9.32256 11.96 9.32256 11.765 9.51756C11.57 9.71256 11.57 10.0276 11.765 10.2226L13.41 11.8726H6.125V11.3726C6.125 10.5476 5.45 9.87256 4.625 9.87256H4.125V6.07256C5.24 5.86756 6.12 4.98756 6.325 3.87256H10.125V4.37256C10.125 5.19756 10.8 5.87256 11.625 5.87256ZM11.125 2.37256C11.125 2.09756 11.35 1.87256 11.625 1.87256H13.625C13.9 1.87256 14.125 2.09756 14.125 2.37256V4.37256C14.125 4.64756 13.9 4.87256 13.625 4.87256H11.625C11.35 4.87256 11.125 4.64756 11.125 4.37256V2.37256ZM4.625 10.8726C4.9 10.8726 5.125 11.0976 5.125 11.3726V13.3726C5.125 13.6476 4.9 13.8726 4.625 13.8726H2.625C2.35 13.8726 2.125 13.6476 2.125 13.3726V11.3726C2.125 11.0976 2.35 10.8726 2.625 10.8726H4.625ZM3.625 5.12256C2.66 5.12256 1.875 4.33756 1.875 3.37256C1.875 2.40756 2.66 1.62256 3.625 1.62256C4.59 1.62256 5.375 2.40756 5.375 3.37256C5.375 4.33756 4.59 5.12256 3.625 5.12256Z"></path></svg><span>Workflows and automation</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/features/resource-management"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="portfolio-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="portfolio-icon-title-id">portfolio icon</title><path fill-rule="evenodd" d="M14.5 4c.85 0 1.5.65 1.5 1.5v7c0 1.4-1.1 2.5-2.5 2.5h-11C1.1 15 0 13.9 0 12.5v-10C0 1.65.65 1 1.5 1h4.6c.2 0 .35.1.45.25L7.6 3.2c.25.5.75.8 1.3.8h5.6Zm.5 1.5v7c0 .85-.65 1.5-1.5 1.5h-11c-.85 0-1.5-.65-1.5-1.5V5h13.5c.3 0 .5.2.5.5ZM6.9 4c-.1-.1-.15-.2-.2-.3L5.8 2H1.5c-.3 0-.5.2-.5.5V4h5.9Z" clip-rule="evenodd"></path></svg><span>Resource management</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/features/admin-security/"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="my-task-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="my-task-icon-title-id">my-task icon</title><path d="M7.975 8.5c2.2 0 4-1.8 4-4s-1.8-4-4-4-4 1.8-4 4 1.8 4 4 4Zm0-7c1.65 0 3 1.35 3 3s-1.35 3-3 3-3-1.35-3-3 1.35-3 3-3Zm6.5 10.9c-.3 0-.5.2-.5.5V15c0 .3.2.5.5.5s.5-.2.5-.5v-2.1c0-.3-.2-.5-.5-.5Zm-2.4-2.4c0-.3-.2-.5-.5-.5h-7.2c-1.9 0-3.4 1.5-3.4 3.4V15c0 .3.2.5.5.5s.5-.2.5-.5v-2.1c0-1.3 1.1-2.4 2.4-2.4h7.2c.3 0 .5-.2.5-.5Zm2.8-.4c-.2-.2-.5-.2-.7 0l-4.05 4.05-1.35-1.35c-.2-.2-.5-.2-.7 0-.2.2-.2.5 0 .7l1.7 1.7c.1.1.2.15.35.15.15 0 .25-.05.35-.15l4.4-4.4c.2-.2.2-.5 0-.7Z"></path></svg><span>Admin and security</span></div></a></li></ul></div><div class="_nav_hamburger-section__16fMk _nav_hamburger-section--featured__GDm6R"><h3 class="_nav_hamburger-section__name__wyHBS">ALL PLANS</h3><ul class="_nav_hamburger-section__items__jOZly"><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/pricing"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="list-icon-title-id" aria-hidden="true" fill="#646F79" style="fill:#646F79"><title id="list-icon-title-id">list icon</title><path d="M13 1.5H3C1.35 1.5 0 2.85 0 4.5V11.5C0 13.15 1.35 14.5 3 14.5H13C14.65 14.5 16 13.15 16 11.5V4.5C16 2.85 14.65 1.5 13 1.5ZM15 11.5C15 12.6 14.1 13.5 13 13.5H3C1.9 13.5 1 12.6 1 11.5V4.5C1 3.4 1.9 2.5 3 2.5H13C14.1 2.5 15 3.4 15 4.5V11.5ZM13 5C13 5.3 12.8 5.5 12.5 5.5H6.5C6.2 5.5 6 5.3 6 5C6 4.7 6.2 4.5 6.5 4.5H12.5C12.8 4.5 13 4.7 13 5ZM6 8C6 7.7 6.2 7.5 6.5 7.5H9.5C9.8 7.5 10 7.7 10 8C10 8.3 9.8 8.5 9.5 8.5H6.5C6.2 8.5 6 8.3 6 8ZM12 11C12 11.3 11.8 11.5 11.5 11.5H6.5C6.2 11.5 6 11.3 6 11C6 10.7 6.2 10.5 6.5 10.5H11.5C11.8 10.5 12 10.7 12 11ZM4.6 5C4.6 5.35 4.35 5.6 4 5.6C3.65 5.6 3.4 5.35 3.4 5C3.4 4.65 3.65 4.4 4 4.4C4.35 4.4 4.6 4.65 4.6 5ZM4.6 8C4.6 8.35 4.35 8.6 4 8.6C3.65 8.6 3.4 8.35 3.4 8C3.4 7.65 3.65 7.4 4 7.4C4.35 7.4 4.6 7.65 4.6 8ZM4.6 11C4.6 11.35 4.35 11.6 4 11.6C3.65 11.6 3.4 11.35 3.4 11C3.4 10.65 3.65 10.4 4 10.4C4.35 10.4 4.6 10.65 4.6 11Z"></path></svg><span>Personal</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/plan/starter"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="premium-icon-title-id" aria-hidden="true" fill="rgb(147, 140, 225)" style="fill:rgb(147, 140, 225)"><title id="premium-icon-title-id">premium icon</title><path d="M13.5 6.48755C13.5 3.43755 11.05 0.987549 8 0.987549C4.95 0.987549 2.5 3.43755 2.5 6.48755C2.5 7.93755 3.05 9.28755 4 10.2375V16.4875C4 16.6875 4.1 16.8375 4.25 16.9375C4.4 17.0375 4.6 17.0375 4.75 16.9375L8 15.0875L11.25 16.9375C11.35 16.9875 11.4 16.9875 11.5 16.9875C11.6 16.9875 11.65 16.9875 11.75 16.9375C11.9 16.8375 12 16.6875 12 16.4875V10.2375C12.95 9.28755 13.5 7.93755 13.5 6.48755ZM8 1.98755C10.5 1.98755 12.5 3.98755 12.5 6.48755C12.5 8.98755 10.5 10.9875 8 10.9875C5.5 10.9875 3.5 8.98755 3.5 6.48755C3.5 3.98755 5.5 1.98755 8 1.98755ZM8.25 14.0375C8.1 13.9375 7.9 13.9375 7.75 14.0375L5 15.6375V11.0875C5.85 11.6375 6.9 11.9875 8 11.9875C9.1 11.9875 10.15 11.6375 11 11.0875V15.6375L8.25 14.0375Z"></path></svg><span>Starter</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/plan/advanced"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="briefcase-icon-title-id" aria-hidden="true" fill="rgb(93, 162, 131)" style="fill:rgb(93, 162, 131)"><title id="briefcase-icon-title-id">briefcase icon</title><path d="M4 13.5V5.5H5V13.5H11V5.5H12V13.5H13C13.5523 13.5 14 13.0523 14 12.5V6.5C14 5.94772 13.5523 5.5 13 5.5H11H5H3C2.44772 5.5 2 5.94772 2 6.5V12.5C2 13.0523 2.44772 13.5 3 13.5H4ZM5 4.5V3.5C5 2.39543 5.89543 1.5 7 1.5H9C10.1046 1.5 11 2.39543 11 3.5V4.5H13C14.1046 4.5 15 5.39543 15 6.5V12.5C15 13.6046 14.1046 14.5 13 14.5H3C1.89543 14.5 1 13.6046 1 12.5V6.5C1 5.39543 1.89543 4.5 3 4.5H5ZM6 4.5H10V3.5C10 2.94772 9.55229 2.5 9 2.5H7C6.44772 2.5 6 2.94772 6 3.5V4.5Z"></path></svg><span>Advanced</span></div></a></li></ul></div></nav></div><div class="_nav_mobile-drawer__dropdown-wrapper__Zy6XQ" style="height:0px"><button class="_nav_mobile-drawer__dropdown__Mxq0T">Solutions<svg width="10" height="10" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="chevron-down-icon-title-id" aria-hidden="false" fill="#B9BCC0" style="fill:#B9BCC0"><title id="chevron-down-icon-title-id">chevron-down icon</title><path d="M8.00011 10.9801C7.85011 10.9801 7.65011 10.9301 7.55011 10.8301L2.05011 6.33009C1.75011 6.08009 1.70011 5.58009 1.95011 5.28009C2.20011 4.98009 2.70011 4.93009 3.00011 5.18009L8.00011 9.28009L13.0001 5.18009C13.3001 4.93009 13.8001 4.98009 14.0501 5.28009C14.3001 5.58009 14.2501 6.08009 13.9501 6.33009L8.45011 10.8301C8.35011 10.9301 8.15011 10.9801 8.00011 10.9801Z"></path></svg></button><nav class="_nav_mobile-drawer__section-items__z2iCe" inert=""><div class="_nav_hamburger-section__16fMk"><h3 class="_nav_hamburger-section__name__wyHBS">Company Type</h3><ul class="_nav_hamburger-section__items__jOZly"><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/enterprise"><div class="_nav_card-link__name__ADncl"><span>Enterprise</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/small-business"><div class="_nav_card-link__name__ADncl"><span>Small business</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/industry/nonprofit"><div class="_nav_card-link__name__ADncl"><span>Nonprofit</span></div></a></li></ul></div><div class="_nav_hamburger-section__16fMk"><h3 class="_nav_hamburger-section__name__wyHBS">Teams</h3><ul class="_nav_hamburger-section__items__jOZly"><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/teams/operations"><div class="_nav_card-link__name__ADncl"><span>Operations</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/teams/marketing"><div class="_nav_card-link__name__ADncl"><span>Marketing</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/teams/it"><div class="_nav_card-link__name__ADncl"><span>IT</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/teams/leaders"><div class="_nav_card-link__name__ADncl"><span>Leaders</span></div></a></li></ul></div><div class="_nav_hamburger-section__16fMk"><h3 class="_nav_hamburger-section__name__wyHBS">Industries</h3><ul class="_nav_hamburger-section__items__jOZly"><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/industry/healthcare"><div class="_nav_card-link__name__ADncl"><span>Healthcare</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/industry/retail"><div class="_nav_card-link__name__ADncl"><span>Retail</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/industry/financial-services"><div class="_nav_card-link__name__ADncl"><span>Financial Services</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" href="/industry/education"><div class="_nav_card-link__name__ADncl"><span>Education</span></div></a></li><li class="_nav_hamburger-section__item__qWD2x"><a class="_nav_card-link__U1lGF" 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href="/pricing">Pricing</a></ul><div class="_nav_mobile-drawer-buttons__QzO_E"><a class="_nav_button-cta___INC7 _nav_hide-on-mobile__OVrVQ hide-on-logged-in" title="Get started" href="/create-account">Get started</a><a class="_nav_button-cta___INC7 _nav_hide-on-non-mobile__1Ruyc hide-on-logged-in" title="Get started" href="/create-account">Get started</a><a class="_nav_button-cta___INC7 _nav_button-cta--type-secondary__wr1qf hide-on-logged-in" title="Log In" href="https://app.asana.com/">Log In</a><a class="_nav_button-cta___INC7 hide-on-logged-out" title="Launch Asana" href="https://app.asana.com/">Launch Asana</a></div></div><div class="_nav_dropdown-footer__4avDy"><ul class="_nav_dropdown-footer__buttons__F4Vxf"><a class="_nav_dropdown-footer__button__v9vx5" href="/sales" tabindex="-1">Contact sales</a><div class="_nav_dropdown-footer__separator__kQ4ao"></div><a class="_nav_dropdown-footer__button__v9vx5" href="/go/demo" tabindex="-1">View demo</a><div 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class="_nav_card-link__name__ADncl"><span>All features</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/whats-new"><div class="_nav_card-link__name__ADncl"><span>Latest feature release</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/apps"><div class="_nav_card-link__name__ADncl"><span>App integrations</span></div></a></li></ul></div></div><div class="_nav_desktop-drawer-section__9FiqV _nav_desktop-drawer-section--span-two-columns__jod4j"><span class="_nav_desktop-drawer-section__name__5MOqu">CAPABILITIES</span><div class="_nav_desktop-drawer-section__items-area__v_s35 _nav_desktop-drawer-section__items-area--two-columns-grid__exA5V"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/features/project-management"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="project-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="project-icon-title-id">project icon</title><path d="M5 6.75C5.4 6.75 5.75 7.1 5.75 7.5C5.75 7.9 5.4 8.25 5 8.25C4.6 8.25 4.25 7.9 4.25 7.5C4.25 7.1 4.6 6.75 5 6.75ZM11.5 7H7.5C7.2 7 7 7.2 7 7.5C7 7.8 7.2 8 7.5 8H11.5C11.8 8 12 7.8 12 7.5C12 7.2 11.8 7 11.5 7ZM11.5 10H7.5C7.2 10 7 10.2 7 10.5C7 10.8 7.2 11 7.5 11H11.5C11.8 11 12 10.8 12 10.5C12 10.2 11.8 10 11.5 10ZM5 9.75C5.4 9.75 5.75 10.1 5.75 10.5C5.75 10.9 5.4 11.25 5 11.25C4.6 11.25 4.25 10.9 4.25 10.5C4.25 10.1 4.6 9.75 5 9.75ZM12 1H10.9C10.7 0.4 10.15 0 9.5 0H6.5C5.85 0 5.3 0.4 5.1 1H4C2.35 1 1 2.35 1 4V13C1 14.65 2.35 16 4 16H12C13.65 16 15 14.65 15 13V4C15 2.35 13.65 1 12 1ZM6.5 1H9.5C9.8 1 10 1.2 10 1.5V2.5C10 2.8 9.8 3 9.5 3H6.5C6.2 3 6 2.8 6 2.5V1.5C6 1.2 6.2 1 6.5 1ZM14 13C14 14.1 13.1 15 12 15H4C2.9 15 2 14.1 2 13V4C2 2.9 2.9 2 4 2H5V2.5C5 3.35 5.65 4 6.5 4H9.5C10.35 4 11 3.35 11 2.5V2H12C13.1 2 14 2.9 14 4V13Z"></path></svg><span>Project management</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/features/goals-reporting"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="goal-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="goal-icon-title-id">goal icon</title><path d="M14.8417 13.2322L11.7917 8.53223C12.5417 7.68223 12.9917 6.53223 12.9917 5.28223C12.9917 2.53223 10.7417 0.282227 7.99167 0.282227C5.24167 0.332227 2.99167 2.58223 2.99167 5.33223C2.99167 6.58223 3.44167 7.68223 4.19167 8.58223L1.14167 13.2822C0.741673 13.8822 0.691673 14.6822 1.04167 15.3322C1.39167 15.9822 2.04167 16.3822 2.79167 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14.0822 14.2417 14.4822 14.0917 14.8322Z"></path></svg><span>Goals and reporting</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/product/ai"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="asana-intelligence-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="asana-intelligence-icon-title-id">asana-intelligence icon</title><path d="M11.082 0.0429688H12.668V0.496094C12.668 1.00684 12.8709 1.49667 13.232 1.85783C13.5932 2.21898 14.083 2.42187 14.5937 2.42187H15.0469V4.00781H14.5937C14.083 4.00781 13.5932 4.21071 13.232 4.57186C12.8709 4.93301 12.668 5.42284 12.668 5.93359V6.38672H11.082V5.93359C11.082 5.42284 10.8791 4.93301 10.518 4.57186C10.1568 4.21071 9.667 4.00781 9.15625 4.00781H8.70312V2.42187H9.15625C9.667 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4.57003 4.22691 5.32992 3.67099 5.88584C3.11507 6.44176 2.35518 6.74686 1.45312 6.82158V6.85849C2.34592 6.93393 3.10362 7.23926 3.66054 7.79291C4.2189 8.34801 4.53014 9.10769 4.60639 10.0117H4.64326C4.71798 9.10966 5.02309 8.34977 5.57901 7.79385C6.13493 7.23793 6.89482 6.93282 7.79687 6.85811V6.82158C6.89482 6.74686 6.13493 6.44176 5.57901 5.88584C5.02309 5.32992 4.71798 4.57003 4.64326 3.66797H4.60674ZM9.26953 9.10547H10.8555V9.55859C10.8555 10.0693 11.0584 10.5592 11.4195 10.9203C11.7807 11.2815 12.2705 11.4844 12.7812 11.4844H13.2344V13.0703H12.7812C12.2705 13.0703 11.7807 13.2732 11.4195 13.6344C11.0584 13.9955 10.8555 14.4853 10.8555 14.9961V15.4492H9.26953V14.9961C9.26953 14.4853 9.06664 13.9955 8.70548 13.6344C8.34433 13.2732 7.8545 13.0703 7.34375 13.0703H6.89062V11.4844H7.34375C7.8545 11.4844 8.34433 11.2815 8.70548 10.9203C9.06664 10.5592 9.26953 10.0693 9.26953 9.55859V9.10547ZM10.0625 10.3516C9.93038 10.8045 9.68592 11.2215 9.3463 11.5611C9.00668 11.9008 8.58968 12.1452 8.13673 12.2773C8.58968 12.4095 9.00668 12.6539 9.3463 12.9935C9.68592 13.3332 9.93038 13.7502 10.0625 14.2031C10.1946 13.7502 10.4391 13.3332 10.7787 12.9935C11.1183 12.6539 11.5353 12.4095 11.9883 12.2773C11.5353 12.1452 11.1183 11.9008 10.7787 11.5611C10.4391 11.2215 10.1946 10.8045 10.0625 10.3516Z"></path></svg><span>Asana AI</span></div></a></li></ul><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/features/workflow-automation"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="workflow-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="workflow-icon-title-id">workflow icon</title><path d="M11.625 5.87256H13.625C14.45 5.87256 15.125 5.19756 15.125 4.37256V2.37256C15.125 1.54756 14.45 0.872559 13.625 0.872559H11.625C10.8 0.872559 10.125 1.54756 10.125 2.37256V2.87256H6.325C6.09 1.59256 4.97 0.622559 3.625 0.622559C2.11 0.622559 0.875 1.85756 0.875 3.37256C0.875 4.71756 1.845 5.83756 3.125 6.07256V9.87256H2.625C1.8 9.87256 1.125 10.5476 1.125 11.3726V13.3726C1.125 14.1976 1.8 14.8726 2.625 14.8726H4.625C5.45 14.8726 6.125 14.1976 6.125 13.3726V12.8726H13.425L11.77 14.5276C11.575 14.7226 11.575 15.0376 11.77 15.2326C11.87 15.3326 11.995 15.3776 12.125 15.3776C12.255 15.3776 12.38 15.3276 12.48 15.2326L14.98 12.7326C15.08 12.6326 15.125 12.5026 15.125 12.3776C15.125 12.3776 15.125 12.3776 15.125 12.3726C15.125 12.2226 15.055 12.0926 14.955 12.0026L12.47 9.51756C12.275 9.32256 11.96 9.32256 11.765 9.51756C11.57 9.71256 11.57 10.0276 11.765 10.2226L13.41 11.8726H6.125V11.3726C6.125 10.5476 5.45 9.87256 4.625 9.87256H4.125V6.07256C5.24 5.86756 6.12 4.98756 6.325 3.87256H10.125V4.37256C10.125 5.19756 10.8 5.87256 11.625 5.87256ZM11.125 2.37256C11.125 2.09756 11.35 1.87256 11.625 1.87256H13.625C13.9 1.87256 14.125 2.09756 14.125 2.37256V4.37256C14.125 4.64756 13.9 4.87256 13.625 4.87256H11.625C11.35 4.87256 11.125 4.64756 11.125 4.37256V2.37256ZM4.625 10.8726C4.9 10.8726 5.125 11.0976 5.125 11.3726V13.3726C5.125 13.6476 4.9 13.8726 4.625 13.8726H2.625C2.35 13.8726 2.125 13.6476 2.125 13.3726V11.3726C2.125 11.0976 2.35 10.8726 2.625 10.8726H4.625ZM3.625 5.12256C2.66 5.12256 1.875 4.33756 1.875 3.37256C1.875 2.40756 2.66 1.62256 3.625 1.62256C4.59 1.62256 5.375 2.40756 5.375 3.37256C5.375 4.33756 4.59 5.12256 3.625 5.12256Z"></path></svg><span>Workflows and automation</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/features/resource-management"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="portfolio-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="portfolio-icon-title-id">portfolio icon</title><path fill-rule="evenodd" d="M14.5 4c.85 0 1.5.65 1.5 1.5v7c0 1.4-1.1 2.5-2.5 2.5h-11C1.1 15 0 13.9 0 12.5v-10C0 1.65.65 1 1.5 1h4.6c.2 0 .35.1.45.25L7.6 3.2c.25.5.75.8 1.3.8h5.6Zm.5 1.5v7c0 .85-.65 1.5-1.5 1.5h-11c-.85 0-1.5-.65-1.5-1.5V5h13.5c.3 0 .5.2.5.5ZM6.9 4c-.1-.1-.15-.2-.2-.3L5.8 2H1.5c-.3 0-.5.2-.5.5V4h5.9Z" clip-rule="evenodd"></path></svg><span>Resource management</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/features/admin-security/"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="my-task-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="my-task-icon-title-id">my-task icon</title><path d="M7.975 8.5c2.2 0 4-1.8 4-4s-1.8-4-4-4-4 1.8-4 4 1.8 4 4 4Zm0-7c1.65 0 3 1.35 3 3s-1.35 3-3 3-3-1.35-3-3 1.35-3 3-3Zm6.5 10.9c-.3 0-.5.2-.5.5V15c0 .3.2.5.5.5s.5-.2.5-.5v-2.1c0-.3-.2-.5-.5-.5Zm-2.4-2.4c0-.3-.2-.5-.5-.5h-7.2c-1.9 0-3.4 1.5-3.4 3.4V15c0 .3.2.5.5.5s.5-.2.5-.5v-2.1c0-1.3 1.1-2.4 2.4-2.4h7.2c.3 0 .5-.2.5-.5Zm2.8-.4c-.2-.2-.5-.2-.7 0l-4.05 4.05-1.35-1.35c-.2-.2-.5-.2-.7 0-.2.2-.2.5 0 .7l1.7 1.7c.1.1.2.15.35.15.15 0 .25-.05.35-.15l4.4-4.4c.2-.2.2-.5 0-.7Z"></path></svg><span>Admin and security</span></div></a></li></ul></div></div></div><div class="_nav_dropdown-body__right-container__mnSYq"><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">ALL PLANS</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/pricing"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="list-icon-title-id" aria-hidden="true" fill="#646F79" style="fill:#646F79"><title id="list-icon-title-id">list icon</title><path d="M13 1.5H3C1.35 1.5 0 2.85 0 4.5V11.5C0 13.15 1.35 14.5 3 14.5H13C14.65 14.5 16 13.15 16 11.5V4.5C16 2.85 14.65 1.5 13 1.5ZM15 11.5C15 12.6 14.1 13.5 13 13.5H3C1.9 13.5 1 12.6 1 11.5V4.5C1 3.4 1.9 2.5 3 2.5H13C14.1 2.5 15 3.4 15 4.5V11.5ZM13 5C13 5.3 12.8 5.5 12.5 5.5H6.5C6.2 5.5 6 5.3 6 5C6 4.7 6.2 4.5 6.5 4.5H12.5C12.8 4.5 13 4.7 13 5ZM6 8C6 7.7 6.2 7.5 6.5 7.5H9.5C9.8 7.5 10 7.7 10 8C10 8.3 9.8 8.5 9.5 8.5H6.5C6.2 8.5 6 8.3 6 8ZM12 11C12 11.3 11.8 11.5 11.5 11.5H6.5C6.2 11.5 6 11.3 6 11C6 10.7 6.2 10.5 6.5 10.5H11.5C11.8 10.5 12 10.7 12 11ZM4.6 5C4.6 5.35 4.35 5.6 4 5.6C3.65 5.6 3.4 5.35 3.4 5C3.4 4.65 3.65 4.4 4 4.4C4.35 4.4 4.6 4.65 4.6 5ZM4.6 8C4.6 8.35 4.35 8.6 4 8.6C3.65 8.6 3.4 8.35 3.4 8C3.4 7.65 3.65 7.4 4 7.4C4.35 7.4 4.6 7.65 4.6 8ZM4.6 11C4.6 11.35 4.35 11.6 4 11.6C3.65 11.6 3.4 11.35 3.4 11C3.4 10.65 3.65 10.4 4 10.4C4.35 10.4 4.6 10.65 4.6 11Z"></path></svg><span>Personal</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/plan/starter"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="premium-icon-title-id" aria-hidden="true" fill="rgb(147, 140, 225)" style="fill:rgb(147, 140, 225)"><title id="premium-icon-title-id">premium icon</title><path d="M13.5 6.48755C13.5 3.43755 11.05 0.987549 8 0.987549C4.95 0.987549 2.5 3.43755 2.5 6.48755C2.5 7.93755 3.05 9.28755 4 10.2375V16.4875C4 16.6875 4.1 16.8375 4.25 16.9375C4.4 17.0375 4.6 17.0375 4.75 16.9375L8 15.0875L11.25 16.9375C11.35 16.9875 11.4 16.9875 11.5 16.9875C11.6 16.9875 11.65 16.9875 11.75 16.9375C11.9 16.8375 12 16.6875 12 16.4875V10.2375C12.95 9.28755 13.5 7.93755 13.5 6.48755ZM8 1.98755C10.5 1.98755 12.5 3.98755 12.5 6.48755C12.5 8.98755 10.5 10.9875 8 10.9875C5.5 10.9875 3.5 8.98755 3.5 6.48755C3.5 3.98755 5.5 1.98755 8 1.98755ZM8.25 14.0375C8.1 13.9375 7.9 13.9375 7.75 14.0375L5 15.6375V11.0875C5.85 11.6375 6.9 11.9875 8 11.9875C9.1 11.9875 10.15 11.6375 11 11.0875V15.6375L8.25 14.0375Z"></path></svg><span>Starter</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/plan/advanced"><div class="_nav_card-link__name__ADncl _nav_card-link__name--pad-left__jtZAF"><svg width="18" height="18" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="briefcase-icon-title-id" aria-hidden="true" fill="rgb(93, 162, 131)" style="fill:rgb(93, 162, 131)"><title id="briefcase-icon-title-id">briefcase icon</title><path d="M4 13.5V5.5H5V13.5H11V5.5H12V13.5H13C13.5523 13.5 14 13.0523 14 12.5V6.5C14 5.94772 13.5523 5.5 13 5.5H11H5H3C2.44772 5.5 2 5.94772 2 6.5V12.5C2 13.0523 2.44772 13.5 3 13.5H4ZM5 4.5V3.5C5 2.39543 5.89543 1.5 7 1.5H9C10.1046 1.5 11 2.39543 11 3.5V4.5H13C14.1046 4.5 15 5.39543 15 6.5V12.5C15 13.6046 14.1046 14.5 13 14.5H3C1.89543 14.5 1 13.6046 1 12.5V6.5C1 5.39543 1.89543 4.5 3 4.5H5ZM6 4.5H10V3.5C10 2.94772 9.55229 2.5 9 2.5H7C6.44772 2.5 6 2.94772 6 3.5V4.5Z"></path></svg><span>Advanced</span></div></a></li></ul></div></div></div></div><div id="dropdown-body-solutions" class="_nav_dropdown-body__0TBLP"><div class="_nav_dropdown-body__left-container__wJ3jx"><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Company Type</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/enterprise"><div class="_nav_card-link__name__ADncl"><span>Enterprise</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/small-business"><div class="_nav_card-link__name__ADncl"><span>Small business</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/industry/nonprofit"><div class="_nav_card-link__name__ADncl"><span>Nonprofit</span></div></a></li></ul></div></div><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Teams</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/teams/operations"><div class="_nav_card-link__name__ADncl"><span>Operations</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/teams/marketing"><div class="_nav_card-link__name__ADncl"><span>Marketing</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/teams/it"><div class="_nav_card-link__name__ADncl"><span>IT</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/teams/leaders"><div class="_nav_card-link__name__ADncl"><span>Leaders</span></div></a></li></ul></div></div><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Industries</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/industry/healthcare"><div class="_nav_card-link__name__ADncl"><span>Healthcare</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/industry/retail"><div class="_nav_card-link__name__ADncl"><span>Retail</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/industry/financial-services"><div class="_nav_card-link__name__ADncl"><span>Financial Services</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/industry/education"><div class="_nav_card-link__name__ADncl"><span>Education</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/industry/manufacturing"><div class="_nav_card-link__name__ADncl"><span>Manufacturing</span></div></a></li></ul></div></div></div><div class="_nav_dropdown-body__right-container__mnSYq"><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Use Cases</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses/goal-management"><div class="_nav_card-link__name__ADncl"><span>Goal management</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses/organizational-planning"><div class="_nav_card-link__name__ADncl"><span>Organizational planning</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses/project-intake"><div class="_nav_card-link__name__ADncl"><span>Project intake</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses/resource-planning"><div class="_nav_card-link__name__ADncl"><span>Resource planning</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses/product-launch"><div class="_nav_card-link__name__ADncl"><span>Product launches</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/uses"><div class="_nav_card-link__name__ADncl _nav_card-link__name--is-bold___Uloi"><span>View all use cases</span><svg width="14" height="14" viewBox="0 0 16 16" xmlns="http://www.w3.org/2000/svg" role="graphics-symbol" aria-labelledby="arrow-right-icon-title-id" aria-hidden="true" fill="var(--lightmode-icon)" style="fill:var(--lightmode-icon)"><title id="arrow-right-icon-title-id">arrow-right icon</title><path fill="currentColor" d="M1.9877 7.23745H12.1877L8.4877 3.53745C8.1877 3.23745 8.1877 2.78745 8.4877 2.48745C8.7877 2.18745 9.2377 2.18745 9.5377 2.48745L14.5377 7.48745C14.8377 7.78745 14.8377 8.23745 14.5377 8.53745L9.5377 13.5375C9.3877 13.6875 9.1877 13.7375 8.9877 13.7375C8.7877 13.7375 8.5877 13.6875 8.4377 13.5375C8.13769 13.2375 8.13769 12.7875 8.4377 12.4875L12.1377 8.78745H1.9877C1.5877 8.78745 1.2377 8.43745 1.2377 8.03745C1.2377 7.63745 1.5877 7.23745 1.9877 7.23745Z"></path></svg></div></a></li></ul></div></div></div></div><div id="dropdown-body-resources" class="_nav_dropdown-body__0TBLP"><div class="_nav_dropdown-body__left-container__wJ3jx"><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Learn</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="https://help.asana.com"><div class="_nav_card-link__name__ADncl"><span>Help Center</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="https://academy.asana.com"><div class="_nav_card-link__name__ADncl"><span>Asana Academy</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/certifications"><div class="_nav_card-link__name__ADncl"><span>Certifications</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="https://forum.asana.com"><div class="_nav_card-link__name__ADncl"><span>Forums</span></div></a></li></ul></div></div><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">Discover</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/resources"><div class="_nav_card-link__name__ADncl"><span>Work management hub</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/customers"><div class="_nav_card-link__name__ADncl"><span>Customer stories</span></div></a></li><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" href="/events"><div class="_nav_card-link__name__ADncl"><span>Events</span></div></a></li></ul></div></div><div class="_nav_desktop-drawer-section__9FiqV"><span class="_nav_desktop-drawer-section__name__5MOqu">SUPPORT & SERVICES</span><div class="_nav_desktop-drawer-section__items-area__v_s35"><ul><li class="_nav_desktop-drawer-section__item__7HUrW"><a class="_nav_card-link__U1lGF" 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.e1nzrvca0{margin:0 auto;padding:0;margin-bottom:24px;}.css-10otus9 .e1nzrvca0:not(:first-of-type){margin-top:16px;}.css-10otus9 .e1iv4o8r0{margin:0 auto;padding:0;margin-bottom:24px;}.css-10otus9 .e1iv4o8r0:not(:first-of-type){margin-top:16px;}.css-10otus9 table th>p,.css-10otus9 table td>p{padding-bottom:0;}</style><div class="css-10otus9 e10vhuws5"><h3 id="large-but-not-lumbering">Large but not lumbering</h3><p>"Just because Overstock.com is big," explains Jaime Wilson, "that doesn't mean we move slowly." Jaime is the Senior Director of User Experience Design & Product at the online retailer, and even though they've been in business for nearly 20 years and have thousands of employees, they still have the energy of a start-up.</p><p>"There’s a strong sense of innovation and experimentation within our company. We’re focused on our core business but also big initiatives that push the boundaries of what people think Overstock.com can do. Right now, teams are brainstorming how we can connect consumers to new brands and create new virtual shopping experiences while still offering quality products at the value they’ve come to expect from Overstock over the past two decades."</p><h3 id="getting-up-to-speed-in-zero-time">Getting up to speed in zero time</h3><p>For Jaime, success hinges on communication. “In order to make a big team act like a small team, everyone needs to know what is going on across different parts of the business. Everyone here is really open to sharing what they’re working on, but just because we want to share our work with one another, doesn’t mean it was easy.”</p><p>Having teams work in different tools and communicate over multiple platforms, made it difficult to make sure that everyone had the information they needed. “Time that you spend keeping track of which team uses which software, or making sure you have access to every single system, and then figuring out how the tool works, isn’t time well spent.”</p><p>Jaime’s team tried JIRA and other work tracking tools, but found them “unnatural and cumbersome.” The time required to learn those tools delayed project timelines and didn’t help the team stay on the same page. “When we’re trying to take on these big projects, we don’t have time for people to get brought up to speed. They need to walk into a meeting having a really clear idea of what’s going on.”</p><p>The team also needed a way to easily loop in groups of people on a project and clearly showed each functional group what they needed to do with that information. “When we do strategic planning, we need something that every person involved can look at and say, 'OK, I get what we’re doing here. Now, here’s what we should do,' without needing help.”</p><h3 id="it-starts-with-a-single-team">It starts with a single team</h3><p>For Overstock.com, it was important that the tools they use were adopted from the bottom up, rather than enforced from the top down. In order to innovate and move quickly, team members needed to be able to work in a way that felt natural for them. Asana is now the standard tool Overstock.com uses to track what they’re working on, but there was no one at the company who made that decision officially.</p><p>Instead, the use of Asana spread organically. “Initially, one team started using Asana for project planning. Then, our design team started looking in Asana to figure out what we needed to be working on.” Once more than one team was in Asana, it made sense to upgrade to Premium so everyone had access to features like advanced reporting and privacy controls. “From there, it just spread across all teams and departments and now every team has their work in Asana.”</p><p>Jaime ascribes Asana’s popularity at Overstock.com to its ease of use. “Anyone can look at an Asana project and immediately understand what’s going on. I can hire someone new, give them a login to Asana, and say ‘These are the teams you should join,’ and I don’t need to train them on how to use it. That’s powerful.”</p><h3 id="together-from-day-one">Together from day one</h3><p>When Jaime’s team launches a new product, each team that’s involved can weigh in about what needs to get done from day one. The launch plan is put together in one place and teams can assign the necessary tasks and due dates to the person responsible for that piece of work.</p><p>Plus, Jaime says, Asana helps make sure that the quality of the campaigns they’re running are up to par. “When you’re together as a group in Asana and you have to make a list of everything everyone needs to do for a product launch, it’s easy to spot any gaps or holes that need to be filled from the beginning, so we’re not scrambling at the end or delaying timelines because we forgot something.”</p><p>An example of how this has worked well is on Overstock.com’s search engine optimization team. “As someone on the product and design side, I’m not usually as involved in SEO. A few years ago, we wouldn’t even think of looping the SEO group into our product plans because we didn’t see them as a team that needed to be included. This left them in the dark and the results weren’t great.</p><p>Now that we’re all working out of the same project in Asana, the SEO team can see what my team is working on and I am reminded of how important it is to loop them in from the planning stage. It’s been great to see SEO improve for Overstock.com now that we’re managing this process in Asana.”</p><h3 id="collaboration-means-better-quality">Collaboration means better quality</h3><p>According to Jaime, one of the most surprising results she’s seen from Asana is the level of collaboration and fun that teams have working together. “We’re able to share prototype links of the new products and designs we’re working on and the team comments on them with their reactions. I have to tell you, some of the comments are laugh out loud hilarious.” That said, she’s also impressed with how much work is getting done in Asana. “It would take me a long time to list out everything that our company uses Asana for.” Here are some of the highlights:</p><ul><li><p><b>Product roadmaps</b>: The team at Overstock.com puts every new product in Asana from the ideation phase, so everyone knows what’s going on from the beginning.</p></li><li><p><b>Digital marketing</b>: Overstock.com’s SEO, SEM, and paid advertising strategies are managed in Asana.</p></li><li><p><b>1:1s</b>: Each manager is able to keep their 1:1s with their direct reports in Asana, with privacy controls that make sure that only the right people have access.</p></li><li><p><b>Team meetings</b>: When she started managing her team meeting in Asana, Jaime saw a huge increase in meeting productivity. The meeting agenda is managed in its own project, so everyone knows exactly what’s going on.</p></li></ul><style data-emotion="css bpjngj">.css-bpjngj{position:relative;padding:48px 0;margin-bottom:16px;}@media (min-width: 768px){.css-bpjngj{padding:80px 0;}}</style><div class="css-bpjngj e1lx0a7x7"><style data-emotion="css x8ouev">.css-x8ouev{margin:0 0 16px 0;color:#273240;}@media (min-width: 768px){.css-x8ouev{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;}}</style><figure class="css-x8ouev e1lx0a7x6"><style data-emotion="css f7jvmn">.css-f7jvmn{margin-bottom:32px;}@media (min-width: 768px){.css-f7jvmn{margin-bottom:0;margin-right:6%;}}@media (min-width: 1680px){.css-f7jvmn{margin-right:4%;}}.css-f7jvmn img{max-width:44px;}@media (min-width: 768px){.css-f7jvmn img{max-width:79px;}}@media (min-width: 1680px){.css-f7jvmn img{max-width:85px;}}</style><div class="css-f7jvmn e1lx0a7x5"><img src="https://assets.asana.biz/m/4b3a761b59bf8e5e/Quote-Mark-Gray.png" alt="quotation mark"/></div><style data-emotion="css 1u1itxa">.css-1u1itxa{grid-column:1/-1;}@media (min-width: 768px){.css-1u1itxa{grid-column:3/-1;}}</style><div class="css-1u1itxa e1lx0a7x4"><style data-emotion="css 1ut8esc-heading-3">.css-1ut8esc-heading-3{font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:23px;font-weight:400;line-height:120%;letter-spacing:0;}@media (min-width: 768px){.css-1ut8esc-heading-3{font-size:36px;letter-spacing:-0.01em;}}</style><blockquote class="css-1ut8esc-heading-3 e1lx0a7x3">Anyone can look at an Asana project and immediately understand what’s going on. I can hire someone new, give them a login to Asana, and say ‘These are the teams you should join,’ and I don’t need to train them on how to use it. That’s powerful. ”</blockquote><style data-emotion="css 1pxlwq7">.css-1pxlwq7{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;padding-top:32px;}</style><div class="css-1pxlwq7 e1lx0a7x2"><style data-emotion="css e5vvi2-caps-large">.css-e5vvi2-caps-large{font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:11px;font-weight:500;line-height:150%;letter-spacing:0.04em;text-transform:uppercase;text-transform:uppercase;}@media (min-width: 768px){.css-e5vvi2-caps-large{font-size:16px;}}</style><figcaption class="css-e5vvi2-caps-large e1lx0a7x1">—Jaime Wilson, Senior Director of User Experience Design & Product at Overstock.com</figcaption></div></div></figure></div><p>Jaime’s most proud of the increase in the quality of work happening at Overstock.com. “As a team, we’re looking to create the absolute best experience for our customers, and when a project is completed in Asana, I can feel confident that we’re delivering on that goal.”</p></div></div></div></section><style data-emotion="css gz6uj7">.css-gz6uj7{padding-top:calc(96px * 0);padding-bottom:calc(96px * 0);}.css-gz6uj7,.css-gz6uj7>*:first-child{background-color:var(--lightmode-bg-strong);}@media (min-width: 768px){.css-gz6uj7{padding-top:calc(128px * 0);padding-bottom:calc(128px * 0);}}@media (min-width: 1120px){.css-gz6uj7{padding-top:calc(160px * 0);padding-bottom:calc(160px * 0);}}</style><section spacing="[object Object]" class="css-gz6uj7 e1mh2l9o0"><style data-emotion="css zl1inp">.css-zl1inp{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-box-pack:center;-ms-flex-pack:center;-webkit-justify-content:center;justify-content:center;}</style><div class="css-zl1inp e1x931dz4"><style data-emotion="css l3gnss">.css-l3gnss{margin:0 6.4%;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;gap:40px;}@media (min-width: 480px){.css-l3gnss{margin:0 5%;}}@media (min-width: 768px){.css-l3gnss{margin:0 6.25%;}}@media (min-width: 960px){.css-l3gnss{margin:0 5%;}}</style><div class="css-l3gnss e1x931dz3"><style data-emotion="css 1hi7gby">.css-1hi7gby{color:var(--lightmode-text-strong);}</style><h4 class="css-1hi7gby e1x931dz2">Read related customer stories</h4><style data-emotion="css y7e8cb">.css-y7e8cb{display:grid;grid-gap:24px;grid-template-columns:repeat(1, 1fr);grid-auto-flow:dense;}@media (min-width: 768px){.css-y7e8cb{grid-template-columns:repeat(2, 1fr);grid-gap:16px;}}@media (min-width: 1120px){.css-y7e8cb{grid-gap:32px;grid-template-columns:repeat(4, 1fr);}}</style><div class="css-y7e8cb e1x931dz1"><style data-emotion="css 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blockquote{line-height:130%;}}@media (min-width: 1120px){.css-1m64hn-p2-blockquote-small{max-width:298px;}}</style><div class="css-1m64hn-p2-blockquote-small e1x931dz0"><style data-emotion="css 1eo2has">.css-1eo2has{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;cursor:pointer;-webkit-transition:all 0.3s ease-out;transition:all 0.3s ease-out;border-radius:4px;background-color:var(--lightmode-bg);}.css-1eo2has:hover{box-shadow:0px 4px 16px rgba(0, 0, 0, 0.1);background-color:var(--lightmode-bg-hover);-webkit-transform:scale(1.01);-moz-transform:scale(1.01);-ms-transform:scale(1.01);transform:scale(1.01);border-bottom:0;}.css-1eo2has:active{box-shadow:0px 3px 8px rgba(0, 0, 0, 0.2);background-color:var(--lightmode-bg-active);}.css-1eo2has picture{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;width:100%;}.css-1eo2has picture img{-webkit-flex:1;-ms-flex:1;flex:1;}</style><div class="css-1eo2has e13jqslc6"><div><style data-emotion="css 1lxzx1j">.css-1lxzx1j span{height:100%!important;}.css-1lxzx1j img{border-radius:4px 4px 0 0;}</style><style data-emotion="css 15nanw0">.css-15nanw0{position:relative;width:100%;height:234px;}.css-15nanw0 span{height:100%!important;}.css-15nanw0 img{border-radius:4px 4px 0 0;}</style><div class="e13jqslc2 css-15nanw0 e1mo941f4"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.60714285714285%"></span><img alt="Showpo Card Image" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Showpo Card Image" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://assets.asana.biz/transform/0456b20c-e8a9-47db-b5c1-e1c61930a804/card-showpo?io=transform:fill,width:375&format=webp 375w, https://assets.asana.biz/transform/0456b20c-e8a9-47db-b5c1-e1c61930a804/card-showpo?io=transform:fill,width:480&format=webp 480w, https://assets.asana.biz/transform/0456b20c-e8a9-47db-b5c1-e1c61930a804/card-showpo?io=transform:fill,width:768&format=webp 768w, https://assets.asana.biz/transform/0456b20c-e8a9-47db-b5c1-e1c61930a804/card-showpo?io=transform:fill,width:960&format=webp 960w, https://assets.asana.biz/transform/0456b20c-e8a9-47db-b5c1-e1c61930a804/card-showpo?io=transform:fill,width:1120&format=webp 1120w, https://assets.asana.biz/transform/0456b20c-e8a9-47db-b5c1-e1c61930a804/card-showpo?io=transform:fill,width:1440&format=webp 1440w, https://assets.asana.biz/transform/0456b20c-e8a9-47db-b5c1-e1c61930a804/card-showpo?io=transform:fill,width:1680&format=webp 1680w, https://assets.asana.biz/transform/0456b20c-e8a9-47db-b5c1-e1c61930a804/card-showpo?io=transform:fill,width:2560&format=webp 2560w" src="https://assets.asana.biz/transform/0456b20c-e8a9-47db-b5c1-e1c61930a804/card-showpo?io=transform:fill,width:2560&format=webp"/></noscript></span></div></div><style data-emotion="css sbhrzi-p1-link-3">.css-sbhrzi-p1-link-3{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;-webkit-box-pack:justify;-webkit-justify-content:space-between;justify-content:space-between;padding:32px;gap:24px;border-radius:0 0 4px 4px;height:100%;}.css-sbhrzi-p1-link-3 p{font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:15px;font-weight:300;line-height:150%;letter-spacing:0.02em;color:var(--lightmode-text-strong);}@media (min-width: 768px){.css-sbhrzi-p1-link-3 p{font-size:20px;}}.css-sbhrzi-p1-link-3 a{font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:12px;font-weight:500;line-height:150%;letter-spacing:0;width:100%;padding-right:8px;}@media (min-width: 768px){.css-sbhrzi-p1-link-3 a{font-size:13px;}}.css-sbhrzi-p1-link-3 a span{-webkit-flex:1;-ms-flex:1;flex:1;}.css-sbhrzi-p1-link-3 a svg g{fill:var(--lightmode-link-text);}@media (min-width: 1120px){.css-sbhrzi-p1-link-3{gap:32px;padding:40px;}}</style><div class="css-sbhrzi-p1-link-3 e13jqslc5"><style data-emotion="css 3gxx8r">.css-3gxx8r{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-flex-direction:column;-ms-flex-direction:column;flex-direction:column;-webkit-align-items:flex-start;-webkit-box-align:flex-start;-ms-flex-align:flex-start;align-items:flex-start;gap:24px;}@media (min-width: 1120px){.css-3gxx8r{gap:32px;}}.css-3gxx8r span{height:40px!important;}.css-3gxx8r span img{min-width:auto!important;width:auto!important;margin:0!important;}</style><div class="css-3gxx8r e13jqslc4"><p>Showpo increases efficiency by 30% with Asana</p></div><style data-emotion="css zmwwr3-p2">.css-zmwwr3-p2{display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;-webkit-box-pack:start;-ms-flex-pack:start;-webkit-justify-content:flex-start;justify-content:flex-start;color:var(--lightmode-link-text);border-bottom:2px solid rgba(255, 255, 255, 0);-webkit-transition:all 0.3s;transition:all 0.3s;position:relative;font-family:"TWK Lausanne","Helvetica Neue","Helvetica",sans-serif;font-size:14px;font-weight:300;line-height:150%;letter-spacing:0.02em;border-bottom:2px solid rgba(255, 255, 255, 0);}@media (min-width: 768px){.css-zmwwr3-p2{font-size:16px;}}.css-zmwwr3-p2:hover{border-bottom:2px solid rgba(255,255,255, 0);}.css-zmwwr3-p2 .arrowPacman{overflow:hidden;position:relative;-webkit-transform:translateX(8px);-moz-transform:translateX(8px);-ms-transform:translateX(8px);transform:translateX(8px);top:0;width:21px;margin-left:4px;}.css-zmwwr3-p2 .arrowPacman svg{height:16px;width:21px;}.css-zmwwr3-p2 .arrowPacman svg:last-of-type{margin-left:4px;}.css-zmwwr3-p2 .arrowPacman svg g{fill:rgba(#090c10, 0.75);-webkit-transition:fill 125ms;transition:fill 125ms;}.css-zmwwr3-p2 .arrowPacman.-short svg{height:100%;width:100%;}.css-zmwwr3-p2 .arrowPacman.-short .arrowPacman-clip{-webkit-transform:translateX(-23px);-moz-transform:translateX(-23px);-ms-transform:translateX(-23px);transform:translateX(-23px);width:42px;}.css-zmwwr3-p2:hover .arrowPacman-clip{-webkit-animation-delay:50ms;animation-delay:50ms;-webkit-animation-duration:0.8s;animation-duration:0.8s;-webkit-animation-name:arrow;animation-name:arrow;-webkit-animation-iteration-count:infinite;animation-iteration-count:infinite;-webkit-animation-timing-function:cubic-bezier(0.55, 0, 0.21, 1);animation-timing-function:cubic-bezier(0.55, 0, 0.21, 1);}.css-zmwwr3-p2:hover .arrowPacman svg g{fill:#6359C7;}.css-zmwwr3-p2 .arrowPacman-clip{-webkit-align-items:center;-webkit-box-align:center;-ms-flex-align:center;align-items:center;display:-webkit-box;display:-webkit-flex;display:-ms-flexbox;display:flex;overflow:hidden;-webkit-transform:translateX(-25px);-moz-transform:translateX(-25px);-ms-transform:translateX(-25px);transform:translateX(-25px);width:46px;}@-webkit-keyframes arrow{to{-webkit-transform:translateX(0);-moz-transform:translateX(0);-ms-transform:translateX(0);transform:translateX(0);}}@keyframes arrow{to{-webkit-transform:translateX(0);-moz-transform:translateX(0);-ms-transform:translateX(0);transform:translateX(0);}}.css-zmwwr3-p2:hover{color:var(--lightmode-link-hover);}.css-zmwwr3-p2:hover path{fill:var(--lightmode-link-hover);}.css-zmwwr3-p2:hover>*{border-color:#F06A6A;}.css-zmwwr3-p2:hover>*:before{border-left-color:#F06A6A;}</style><a href="/case-study/showpo" class="css-zmwwr3-p2 egfjwvb0"><span>Read customer story</span> <div class="arrowPacman"><div class="arrowPacman-clip"><svg width="21px" height="14px" viewBox="0 0 21 14" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><path d="M14.0384446,0 L12.8846104,1.00339949 L17.5361471,6.23552253 L0,6.23552253 L0,7.76448894 L17.5361471,7.76448894 L12.8846104,12.996612 L14.0384638,14 L20,7.00020068 L14.0384446,0 Z"></path></g></svg><svg width="21px" height="14px" viewBox="0 0 21 14" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><path d="M14.0384446,0 L12.8846104,1.00339949 L17.5361471,6.23552253 L0,6.23552253 L0,7.76448894 L17.5361471,7.76448894 L12.8846104,12.996612 L14.0384638,14 L20,7.00020068 L14.0384446,0 Z"></path></g></svg></div></div></a></div></div></div><div class="css-1m64hn-p2-blockquote-small e1x931dz0"><div class="css-1eo2has e13jqslc6"><div><div class="e13jqslc2 css-15nanw0 e1mo941f4"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.60714285714285%"></span><img alt="Cadeau Maestro (card Image)" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Cadeau Maestro (card Image)" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://assets.asana.biz/transform/6936eb69-8ec6-4e75-bf46-d56b2abdfef8/card-cadeau-maestro-asana-customer?io=transform:fill,width:375&format=webp 375w, https://assets.asana.biz/transform/6936eb69-8ec6-4e75-bf46-d56b2abdfef8/card-cadeau-maestro-asana-customer?io=transform:fill,width:480&format=webp 480w, https://assets.asana.biz/transform/6936eb69-8ec6-4e75-bf46-d56b2abdfef8/card-cadeau-maestro-asana-customer?io=transform:fill,width:768&format=webp 768w, https://assets.asana.biz/transform/6936eb69-8ec6-4e75-bf46-d56b2abdfef8/card-cadeau-maestro-asana-customer?io=transform:fill,width:960&format=webp 960w, https://assets.asana.biz/transform/6936eb69-8ec6-4e75-bf46-d56b2abdfef8/card-cadeau-maestro-asana-customer?io=transform:fill,width:1120&format=webp 1120w, https://assets.asana.biz/transform/6936eb69-8ec6-4e75-bf46-d56b2abdfef8/card-cadeau-maestro-asana-customer?io=transform:fill,width:1440&format=webp 1440w, https://assets.asana.biz/transform/6936eb69-8ec6-4e75-bf46-d56b2abdfef8/card-cadeau-maestro-asana-customer?io=transform:fill,width:1680&format=webp 1680w, https://assets.asana.biz/transform/6936eb69-8ec6-4e75-bf46-d56b2abdfef8/card-cadeau-maestro-asana-customer?io=transform:fill,width:2560&format=webp 2560w" src="https://assets.asana.biz/transform/6936eb69-8ec6-4e75-bf46-d56b2abdfef8/card-cadeau-maestro-asana-customer?io=transform:fill,width:2560&format=webp"/></noscript></span></div></div><div class="css-sbhrzi-p1-link-3 e13jqslc5"><div class="css-3gxx8r e13jqslc4"><p>Cadeau Maestro runs a growing e-commerce business #withAsana</p></div><a href="/case-study/cadeau-maestro" class="css-zmwwr3-p2 egfjwvb0"><span>Read customer story</span> <div class="arrowPacman"><div class="arrowPacman-clip"><svg width="21px" height="14px" viewBox="0 0 21 14" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><path d="M14.0384446,0 L12.8846104,1.00339949 L17.5361471,6.23552253 L0,6.23552253 L0,7.76448894 L17.5361471,7.76448894 L12.8846104,12.996612 L14.0384638,14 L20,7.00020068 L14.0384446,0 Z"></path></g></svg><svg width="21px" height="14px" viewBox="0 0 21 14" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><path d="M14.0384446,0 L12.8846104,1.00339949 L17.5361471,6.23552253 L0,6.23552253 L0,7.76448894 L17.5361471,7.76448894 L12.8846104,12.996612 L14.0384638,14 L20,7.00020068 L14.0384446,0 Z"></path></g></svg></div></div></a></div></div></div><div class="css-1m64hn-p2-blockquote-small e1x931dz0"><div class="css-1eo2has e13jqslc6"><div><div class="e13jqslc2 css-15nanw0 e1mo941f4"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.60714285714285%"></span><img alt="card-clas-ohlson" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="card-clas-ohlson" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://assets.asana.biz/transform/ff46e298-eb23-4f9d-801d-981e5424f612/card-clas-ohlson-asana-customer-card?io=transform:fill,width:375&format=webp 375w, https://assets.asana.biz/transform/ff46e298-eb23-4f9d-801d-981e5424f612/card-clas-ohlson-asana-customer-card?io=transform:fill,width:480&format=webp 480w, https://assets.asana.biz/transform/ff46e298-eb23-4f9d-801d-981e5424f612/card-clas-ohlson-asana-customer-card?io=transform:fill,width:768&format=webp 768w, https://assets.asana.biz/transform/ff46e298-eb23-4f9d-801d-981e5424f612/card-clas-ohlson-asana-customer-card?io=transform:fill,width:960&format=webp 960w, https://assets.asana.biz/transform/ff46e298-eb23-4f9d-801d-981e5424f612/card-clas-ohlson-asana-customer-card?io=transform:fill,width:1120&format=webp 1120w, https://assets.asana.biz/transform/ff46e298-eb23-4f9d-801d-981e5424f612/card-clas-ohlson-asana-customer-card?io=transform:fill,width:1440&format=webp 1440w, https://assets.asana.biz/transform/ff46e298-eb23-4f9d-801d-981e5424f612/card-clas-ohlson-asana-customer-card?io=transform:fill,width:1680&format=webp 1680w, https://assets.asana.biz/transform/ff46e298-eb23-4f9d-801d-981e5424f612/card-clas-ohlson-asana-customer-card?io=transform:fill,width:2560&format=webp 2560w" src="https://assets.asana.biz/transform/ff46e298-eb23-4f9d-801d-981e5424f612/card-clas-ohlson-asana-customer-card?io=transform:fill,width:2560&format=webp"/></noscript></span></div></div><div class="css-sbhrzi-p1-link-3 e13jqslc5"><div class="css-3gxx8r e13jqslc4"><p>Clas Ohlson launches digital campaigns faster with Asana</p></div><a href="/case-study/clas-ohlson" class="css-zmwwr3-p2 egfjwvb0"><span>Read customer story</span> <div class="arrowPacman"><div class="arrowPacman-clip"><svg width="21px" height="14px" viewBox="0 0 21 14" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><path d="M14.0384446,0 L12.8846104,1.00339949 L17.5361471,6.23552253 L0,6.23552253 L0,7.76448894 L17.5361471,7.76448894 L12.8846104,12.996612 L14.0384638,14 L20,7.00020068 L14.0384446,0 Z"></path></g></svg><svg width="21px" height="14px" viewBox="0 0 21 14" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><path d="M14.0384446,0 L12.8846104,1.00339949 L17.5361471,6.23552253 L0,6.23552253 L0,7.76448894 L17.5361471,7.76448894 L12.8846104,12.996612 L14.0384638,14 L20,7.00020068 L14.0384446,0 Z"></path></g></svg></div></div></a></div></div></div><div class="css-1m64hn-p2-blockquote-small e1x931dz0"><div class="css-1eo2has e13jqslc6"><div><div class="e13jqslc2 css-15nanw0 e1mo941f4"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:relative"><span style="box-sizing:border-box;display:block;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;padding-top:66.60714285714285%"></span><img alt="Benefit Cosmetics (card image)" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%"/><noscript><img alt="Benefit Cosmetics (card image)" loading="lazy" decoding="async" data-nimg="responsive" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%" sizes="100vw" srcSet="https://assets.asana.biz/transform/2c2f99eb-7405-456c-a00c-c26d55673d30/customers-benefit?io=transform:fill,width:375&format=webp 375w, https://assets.asana.biz/transform/2c2f99eb-7405-456c-a00c-c26d55673d30/customers-benefit?io=transform:fill,width:480&format=webp 480w, https://assets.asana.biz/transform/2c2f99eb-7405-456c-a00c-c26d55673d30/customers-benefit?io=transform:fill,width:768&format=webp 768w, https://assets.asana.biz/transform/2c2f99eb-7405-456c-a00c-c26d55673d30/customers-benefit?io=transform:fill,width:960&format=webp 960w, https://assets.asana.biz/transform/2c2f99eb-7405-456c-a00c-c26d55673d30/customers-benefit?io=transform:fill,width:1120&format=webp 1120w, https://assets.asana.biz/transform/2c2f99eb-7405-456c-a00c-c26d55673d30/customers-benefit?io=transform:fill,width:1440&format=webp 1440w, https://assets.asana.biz/transform/2c2f99eb-7405-456c-a00c-c26d55673d30/customers-benefit?io=transform:fill,width:1680&format=webp 1680w, https://assets.asana.biz/transform/2c2f99eb-7405-456c-a00c-c26d55673d30/customers-benefit?io=transform:fill,width:2560&format=webp 2560w" src="https://assets.asana.biz/transform/2c2f99eb-7405-456c-a00c-c26d55673d30/customers-benefit?io=transform:fill,width:2560&format=webp"/></noscript></span></div></div><div class="css-sbhrzi-p1-link-3 e13jqslc5"><div class="css-3gxx8r e13jqslc4"><p>Benefit Cosmetics delights beauty customers with Asana</p></div><a href="/case-study/benefit-cosmetics" class="css-zmwwr3-p2 egfjwvb0"><span>Read customer story</span> <div class="arrowPacman"><div class="arrowPacman-clip"><svg width="21px" height="14px" viewBox="0 0 21 14" version="1.1" xmlns="http://www.w3.org/2000/svg" xmlns:xlink="http://www.w3.org/1999/xlink"><g stroke="none" stroke-width="1"><path d="M14.0384446,0 L12.8846104,1.00339949 L17.5361471,6.23552253 L0,6.23552253 L0,7.76448894 L17.5361471,7.76448894 L12.8846104,12.996612 L14.0384638,14 L20,7.00020068 L14.0384446,0 Z"></path></g></svg><svg 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We’re focused on our core business but also big initiatives that push the boundaries of what people think Overstock.com can do. Right now, teams are brainstorming how we can connect consumers to new brands and create new virtual shopping experiences while still offering quality products at the value they’ve come to expect from Overstock over the past two decades.\"","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Getting up to speed in zero time","nodeType":"text"}],"nodeType":"heading-3"},{"data":{},"content":[{"data":{},"marks":[],"value":"For Jaime, success hinges on communication. “In order to make a big team act like a small team, everyone needs to know what is going on across different parts of the business. Everyone here is really open to sharing what they’re working on, but just because we want to share our work with one another, doesn’t mean it was easy.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Having teams work in different tools and communicate over multiple platforms, made it difficult to make sure that everyone had the information they needed. “Time that you spend keeping track of which team uses which software, or making sure you have access to every single system, and then figuring out how the tool works, isn’t time well spent.”","nodeType":"text"}],"nodeType":"paragraph"},{"data":{},"content":[{"data":{},"marks":[],"value":"Jaime’s team tried JIRA and other work tracking tools, but found them “unnatural and cumbersome.” The time required to learn those tools delayed project timelines and didn’t help the team stay on the same page. “When we’re trying to take on these big projects, we don’t have time for people to get brought up to speed. 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