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Interactive Advertising Bureau | Data 360

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/></div><div class="feature-title">Podcasting in the Creator Economy: A Long-Term Opportunity</div></a></li></ul></div></div></div></li> <li id="menu-item-175124" class="menu-conferences-events custom-link"><a href="/events/" class="iab-meganav-el">Conferences &#038; Events</a><div uk-dropdown="pos: bottom-center" class="iab-bigmenu-dropdown depth-0 uk-navbar-dropdown "><div class="iab-bigmenu-dropdown-wrapper"><ul class="primary uk-nav uk-navbar-dropdown-nav uk-width-large"><li id="menu-item-175138" class="menu-upcoming-events custom-link"><a href="/events/" class="iab-meganav-el"><img width="1" height="1" src="https://www.iab.com/wp-content/uploads/2023/12/ico-upcoming-events.svg" class="menu-image menu-image-title-after" alt="Calendar of Events" decoding="async" /><span class="menu-image-title-after menu-image-title">Upcoming Events</span></a></li> <li id="menu-item-175139" class="menu-international-events custom-link"><a href="https://www.iab.com/iab-international-events/" 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alt=" 1" decoding="async" /><span class="menu-image-title-after menu-image-title">Video On Demand</span></a></li> </ul><div class="secondary"><div class="heading"><strong>Upcoming Events</strong></div><ul class="uk-nav upcoming-events"><li><a class="iab-meganav-el feature" href="https://www.iab.com/events/anatomy-of-a-video-impression-navigating-cross-platform-ad-metrics/"><div class="title">Anatomy of a Video Impression: Navigating Cross-Platform Ad Metrics</div><time datetime="2024-12-05 00:00">Dec 5</time></a></li><li><a class="iab-meganav-el feature" href="https://www.iab.com/events/annual-leadership-meeting-2025/"><div class="title">Secure Your Spot - Early Bird Extended for a Limited Time | 2025 IAB ALM</div><time datetime="2025-01-26 00:00">Jan 26</time></a></li></ul></div><div class="features"><ul class="uk-list"><li><a class="iab-meganav-el feature" href="https://www.iab.com/events/gaming-and-immersive-media-leadership-summit-2024/"><div class="feature-thumbnail"><img 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(left column) --> <div class="register-and-pricing--ctas"> <!-- begin register (right column) --> <div class="register-now-button"> <form class="cart iab-single-add-to-cart"> <div class="quantity"> <label class="screen-reader-text" for="quantity_674198316bfb2">Data 360 quantity</label> <input type="number" id="quantity_674198316bfb2" class="input-text qty text" step="1" min="1" max="" name="quantity" value="1" title="Qty" size="4" placeholder="" inputmode="numeric" /> </div> <div id='wqb_btn'> <button type='button' title='Decrease quantity' class='minus qty' onclick='wqb_action(0,-1)'>-</button> <button type='button' title='Increase quantity' class='plus qty' onclick='wqb_action(0,1)'>+</button> </div> <script data-cfasync="false" src="/cdn-cgi/scripts/5c5dd728/cloudflare-static/email-decode.min.js"></script><script type='text/javascript'> function wqb_init_prd() { var qty=document.getElementsByName('quantity'); if(!qty) return; if(qty[0].type=='hidden') 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src="https://www.iab.com/wp-content/uploads/2020/04/inclusion-engagement-leadership-essentials-2-scaled.jpg" alt="Data 360" class="banner-image" style="object-fit: cover; height: 100%; object-position: 48.52% 51.34%"> </div> <!-- end image header --> <!-- begin mobile toc --> <div class="uk-hidden@s mobile-toc"> <div class="article-index" id="article-index-id"><ul class="agenda-speaker-name-text"></ul></div> </div> <!-- end mobile toc --> <div class="uk-container-xlarge event__body" id="iab-event-modules"> <!-- registered modules --> <div> <!-- newsfronts --> <!-- main --> <div class="module-event-body uk-padding-large uk-padding-remove-top uk-padding-remove-bottom uk-grid"> <div class="uk-width-1-3 uk-width-1-4@l uk-visible@s"> <!-- principal sponsor --> <!-- toc (desktop & tablet) --> <div class="desktop-toc article-index uk-flex-auto" id="article-index-id"><ul class="toc-ul"></ul></div> </div> <!-- body --> <div class=" uk-width-expand "> <h3 class="toc uk-hidden">Overview</h3> <span class="description-full"> <p>COURSE OVERVIEW</p> <p>Data is fundamental to building a successful media plan. In this online course, you鈥檒l learn how data is used for audience targeting, campaign measurement, advertiser insights, and publisher monetization and gain a better understanding of regulations that govern the use of consumer data in advertising. By understanding the systems and techniques used to collect, process, activate, and manage data, you鈥檒l be better equipped to execute efficient advertising campaigns.</p> <p>The Data 360 curriculum was architected by a core working group of data product experts from industry organizations such as Oath, Publicis, Epsilon, Lotame, Oracle, Pandora, Integral Ad Science and 33Across.</p> <p>DESIGNED</p> <p>TO HELP YOU AND YOUR TEAM UNDERSTAND:</p> <ul> <li>Develop a deeper understanding of data applications all around the digital advertising ecosystem</li> <li>Learn to apply data for day-to-day marketing purposes, regardless of where you sit in the digital advertising ecosystem</li> <li>Understand legal and policy considerations when leveraging consumer data in advertising campaigns</li> </ul> <p>Access to the online course materials will be granted for one year.</p> <p><i>This class counts as 8 hours of credits toward IAB Certification or Recertification status.</i></p> </span> </div> </div> <!-- daily theme --> <!-- end daily theme --> <!-- cta section for main --> <!-- discussion topics --> <div class="module-discussion-topics" id="module-discussion-topics"> <div class="discussion-topics uk-flex uk-flex-column"> <div class="module-subtitle">Discussion Topics</div> <ul class="uk-flex uk-flex-wrap"> <li class="primary-link-black-small"> <h5> How data is collected, processed, and used throughout the digital advertising ecosystem </h5> </li> <li class="primary-link-black-small"> <h5> Best practices for using consumer data in day-to-day marketing campaigns </h5> </li> <li class="primary-link-black-small"> <h5> Legal and policy factors to consider when leveraging consumer data in advertising campaigns </h5> </li> <li class="primary-link-black-small"> <h5> Building organizational readiness to activate on a data-driven strategy </h5> </li> </ul> </div> </div> <!-- cta section for discussion --> <div class="module-cta uk-padding uk-padding-small"> <div class="module-cta__container uk-flex uk-flex-center uk-height-small"> <div class="module-cta__column-left uk-flex uk-flex-center uk-flex-middle "> Looking to train your team? Discounts available for groups of 10 or&nbsp;more. </div> <div class="module-cta__column-right uk-flex uk-flex-left uk-flex-middle "> <a href="https://www.iab.com/corporate-training/" class="btn-cta-link"> <span class="uk-button uk-button-default uk-align-center uk-border-thin uk-flex default-button-black default-button-red btn-cta-text" > Get in Touch <div class="iabicon-arrow-in-circle-right arrow-icon"></div> </span> </a> </div> </div> </div> <!-- testimonials section for main --> <!-- end testimonials section for main --> <!-- Additional Text --> </div> <div> <!-- agenda --> <!-- cta section for agenda --> </div> <div> <!-- Speakers Primary (Speakers & Moderators) --> <!-- cta section for speakers --> <!-- Speakers Secondary (Advisory Board) --> </div> <div> <!-- Venue --> </div> <div> <!-- sponsors --> <!-- cta section for sponsor --> </div> <div> <!-- FAQ --> </div> <div> <!-- cta section for Additional --> </div> <!-- end registered modules --> <!-- related content --> <div class="uk-container-xlarge uk-background-secondary uk-visible@s"> </div> </div> <div id="contact-form-modal" uk-modal> <div class="uk-modal-dialog uk-modal-body"> <h3 style="margin-left: 0;">Contact Us</h3> <button class="uk-modal-close-default" type="button" aria-label="Close" uk-close></button> <div uk-grid> <div class="uk-width-3-4@m"> <div id="iabHubspotId_40b36503-b29e-4693-b383-2bb503df0198" > <div> <script type="text/javascript"> if (!window.oneTrustBootstrapped) { window.oneTrustBootstrapped = {}; } window.oneTrustBootstrapped["40b36503-b29e-4693-b383-2bb503df0198"] = false; // check if the user is in the EEA or UK and if OK, show the form window.addEventListener("OneTrustGroupsUpdated", handleHubspotFormThroughOneTrust); // OneTrustGroupsUpdated apparently doesn't always fire. So, attempt to also attach an event to domready. window.addEventListener("DOMContentLoaded", handleHubspotFormThroughOneTrust); // since OneTrustGroupsUpdated doesn't seem to fire sometimes, set a last-ditch-effort fallback setTimeout(handleHubspotFormThroughOneTrust, 5000); // check if the user is in the EEA or UK and if OK, show the form function handleHubspotFormThroughOneTrust(e) { console.info('OneTrustGroupsUpdated', e.detail); // if we've already bootstrapped, cancel if (window.oneTrustBootstrapped["40b36503-b29e-4693-b383-2bb503df0198"]) { console.info('OneTrustGroupsUpdated already bootstrapped for', '40b36503-b29e-4693-b383-2bb503df0198', 'canceling'); return; } var canShowHubspotForm = OnetrustActiveGroups && OnetrustActiveGroups.includes("C0004"); if (!canShowHubspotForm) return handleEEAUKFallbackMessage(); // console.info("requested hsforms load"); (() => { const script = document.createElement("script"); script.setAttribute("type", "text/javascript"); script.src = "https://js.hsforms.net/forms/v2.js"; script.addEventListener("load", () => { hbspt.forms.create({ region: "na1", portalId: "23143307", formId: "40b36503-b29e-4693-b383-2bb503df0198" }); }); document.head.append(script); })(); // if we've gotten past being able to render the form, // and OnetrustActiveGroups was active, // register that onetrust was already bootstrapped if (typeof OnetrustActiveGroups !== 'undefined') { window.oneTrustBootstrapped["40b36503-b29e-4693-b383-2bb503df0198"] = true; } } // if the user is in the EEA or UK, show a message function handleEEAUKFallbackMessage() { // provide a message to the user explaining why the form isn't showing var modalBody = $('#iabHubspotId_40b36503-b29e-4693-b383-2bb503df0198 > .uk-modal-body'); var parentId = '#iabHubspotId_40b36503-b29e-4693-b383-2bb503df0198'; if ($('#iabHubspotId_40b36503-b29e-4693-b383-2bb503df0198 .eeauk-message-container').length) { return console.info('eea/uk message already added'); } var htmlContent = ` <div class="uk-container uk-container-small uk-margin-large-top uk-margin-large-bottom eeauk-message-container"> <div class="uk-padding-large" style="border: 1px solid #dc291e;"> <h3 class="uk-text-center">Thank you for your interest in IAB.</h3> <p class="uk-text-center">These forms are not intended for individuals in the European Economic Area or the United Kingdom.<p> <p class="uk-text-center">Please visit the <a href="https://www.iab.com/global/" target="_blank" style="color: #dc291e;">IABs in the EEA</a> for industry-leading events in Europe and European market-focused research, standards, and guidelines.</p> </div> </div> `; 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