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Interactive Advertising Bureau | Data 360
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href="https://www.iab.com/events/annual-leadership-meeting-2025/"><div class="feature-thumbnail"><img src="https://www.iab.com/wp-content/uploads/2024/05/2025-annual-leadership-meeting-11-925x1024.jpg" alt="Secure Your Spot - Early Bird Extended for a Limited Time | 2025 IAB ALM" style="object-position: 52.43% 84.29%" /></div><div class="feature-title">Secure Your Spot - Early Bird Extended for a Limited Time | 2025 IAB ALM</div></a></li></ul></div></div></div></li> <li id="menu-item-175125" class="menu-get-involved custom-link"><a href="/get-involved/" class="iab-meganav-el">Get Involved</a><div uk-dropdown="pos: bottom-center" class="iab-bigmenu-dropdown depth-0 uk-navbar-dropdown "><div class="iab-bigmenu-dropdown-wrapper"><ul class="primary uk-nav uk-navbar-dropdown-nav uk-width-large"><li id="menu-item-182861" class="menu-create-an-account"><a href="https://www.iab.com/unlock-a-world-of-opportunities-by-creating-your-personal-iab-account/" class="iab-meganav-el"><img width="1" 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update_cart.disabled=false; update_cart.classList.add('update_cart'); } else { var ev=new Event('change',{bubbles:true}); v.dispatchEvent(ev); } } </script> </form> <a href="/cart/?add-to-cart=109664" class="iab-event-reg-button primary-button-red" id="events_Register_01-01-2019_data-360"> <span class="register-text"> Add to Cart </span> <div class="arrow-right"></div> </a> </div> <!-- begin secondary cta button e.g. comp pass request --> <!-- end secondary cta button --> <!-- begin livestream button / watch the show --> <!-- end livestream button / watch the show --> </div> </div><!-- event-pricing-register --> </div><!-- event__header --> <!-- banner image --> <div class="banner-image-container uk-cover-container uk-height-large"> <img src="https://www.iab.com/wp-content/uploads/2020/04/inclusion-engagement-leadership-essentials-2-scaled.jpg" alt="Data 360" class="banner-image" style="object-fit: cover; height: 100%; object-position: 48.52% 51.34%"> </div> <!-- end image header --> <!-- begin mobile toc --> <div class="uk-hidden@s mobile-toc"> <div class="article-index" id="article-index-id"><ul class="agenda-speaker-name-text"></ul></div> </div> <!-- end mobile toc --> <div class="uk-container-xlarge event__body" id="iab-event-modules"> <!-- registered modules --> <div> <!-- newsfronts --> <!-- main --> <div class="module-event-body uk-padding-large uk-padding-remove-top uk-padding-remove-bottom uk-grid"> <div class="uk-width-1-3 uk-width-1-4@l uk-visible@s"> <!-- principal sponsor --> <!-- toc (desktop & tablet) --> <div class="desktop-toc article-index uk-flex-auto" id="article-index-id"><ul class="toc-ul"></ul></div> </div> <!-- body --> <div class=" uk-width-expand "> <h3 class="toc uk-hidden">Overview</h3> <span class="description-full"> <p>COURSE OVERVIEW</p> <p>Data is fundamental to building a successful media plan. In this online course, you鈥檒l learn how data is used for audience targeting, campaign measurement, advertiser insights, and publisher monetization and gain a better understanding of regulations that govern the use of consumer data in advertising. By understanding the systems and techniques used to collect, process, activate, and manage data, you鈥檒l be better equipped to execute efficient advertising campaigns.</p> <p>The Data 360 curriculum was architected by a core working group of data product experts from industry organizations such as Oath, Publicis, Epsilon, Lotame, Oracle, Pandora, Integral Ad Science and 33Across.</p> <p>DESIGNED</p> <p>TO HELP YOU AND YOUR TEAM UNDERSTAND:</p> <ul> <li>Develop a deeper understanding of data applications all around the digital advertising ecosystem</li> <li>Learn to apply data for day-to-day marketing purposes, regardless of where you sit in the digital advertising ecosystem</li> <li>Understand legal and policy considerations when leveraging consumer data in advertising campaigns</li> </ul> <p>Access to the online course materials will be granted for one year.</p> <p><i>This class counts as 8 hours of credits toward IAB Certification or Recertification status.</i></p> </span> </div> </div> <!-- daily theme --> <!-- end daily theme --> <!-- cta section for main --> <!-- discussion topics --> <div class="module-discussion-topics" id="module-discussion-topics"> <div class="discussion-topics uk-flex uk-flex-column"> <div class="module-subtitle">Discussion Topics</div> <ul class="uk-flex uk-flex-wrap"> <li class="primary-link-black-small"> <h5> How data is collected, processed, and used throughout the digital advertising ecosystem </h5> </li> <li class="primary-link-black-small"> <h5> Best practices for using consumer data in day-to-day marketing campaigns </h5> </li> <li class="primary-link-black-small"> <h5> Legal and policy factors to consider when leveraging consumer data in advertising campaigns </h5> </li> <li class="primary-link-black-small"> <h5> Building organizational readiness to activate on a data-driven strategy </h5> </li> </ul> </div> </div> <!-- cta section for discussion --> <div class="module-cta uk-padding uk-padding-small"> <div class="module-cta__container uk-flex uk-flex-center uk-height-small"> <div class="module-cta__column-left uk-flex uk-flex-center uk-flex-middle "> Looking to train your team? Discounts available for groups of 10 or more. </div> <div class="module-cta__column-right uk-flex uk-flex-left uk-flex-middle "> <a href="https://www.iab.com/corporate-training/" class="btn-cta-link"> <span class="uk-button uk-button-default uk-align-center uk-border-thin uk-flex default-button-black default-button-red btn-cta-text" > Get in Touch <div class="iabicon-arrow-in-circle-right arrow-icon"></div> </span> </a> </div> </div> </div> <!-- testimonials section for main --> <!-- end testimonials section for main --> <!-- Additional Text --> </div> <div> <!-- agenda --> <!-- cta section for agenda --> </div> <div> <!-- Speakers Primary (Speakers & Moderators) --> <!-- cta section for speakers --> <!-- Speakers Secondary (Advisory Board) --> </div> <div> <!-- Venue --> </div> <div> <!-- sponsors --> <!-- cta section for sponsor --> </div> <div> <!-- FAQ --> </div> <div> <!-- cta section for Additional --> </div> <!-- end registered modules --> <!-- related content --> <div class="uk-container-xlarge uk-background-secondary uk-visible@s"> </div> </div> <div id="contact-form-modal" uk-modal> <div class="uk-modal-dialog uk-modal-body"> <h3 style="margin-left: 0;">Contact Us</h3> <button class="uk-modal-close-default" type="button" aria-label="Close" uk-close></button> <div uk-grid> <div class="uk-width-3-4@m"> <div id="iabHubspotId_40b36503-b29e-4693-b383-2bb503df0198" > <div> <script type="text/javascript"> if (!window.oneTrustBootstrapped) { window.oneTrustBootstrapped = {}; } window.oneTrustBootstrapped["40b36503-b29e-4693-b383-2bb503df0198"] = false; // check if the user is in the EEA or UK and if OK, show the form window.addEventListener("OneTrustGroupsUpdated", handleHubspotFormThroughOneTrust); // OneTrustGroupsUpdated apparently doesn't always fire. So, attempt to also attach an event to domready. window.addEventListener("DOMContentLoaded", handleHubspotFormThroughOneTrust); // since OneTrustGroupsUpdated doesn't seem to fire sometimes, set a last-ditch-effort fallback setTimeout(handleHubspotFormThroughOneTrust, 5000); // check if the user is in the EEA or UK and if OK, show the form function handleHubspotFormThroughOneTrust(e) { console.info('OneTrustGroupsUpdated', e.detail); // if we've already bootstrapped, cancel if (window.oneTrustBootstrapped["40b36503-b29e-4693-b383-2bb503df0198"]) { console.info('OneTrustGroupsUpdated already bootstrapped for', '40b36503-b29e-4693-b383-2bb503df0198', 'canceling'); return; } var canShowHubspotForm = OnetrustActiveGroups && OnetrustActiveGroups.includes("C0004"); if (!canShowHubspotForm) return handleEEAUKFallbackMessage(); // console.info("requested hsforms load"); (() => { const script = document.createElement("script"); script.setAttribute("type", "text/javascript"); script.src = "https://js.hsforms.net/forms/v2.js"; 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