Brand Identity Design Services | Brand Identity Agency

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<h2>Brand identity agency</h2> <p>Our brand agency delivers beautiful visual brands and identities for our clients in London, Surrey and beyond.</p> <h2>Brand identity design London</h2> <p>If you’re looking for a brand agency to create your brand identity, <a href="https://www.plugandplaydesign.co.uk/contact/">contact us</a>.</p> </div> </div> </div>  <noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W5CFQL" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript>  <div class="container-fluid" id="wrapper"> <main id="content"> <div id="page-10697" class="post-10697 page type-page status-publish hentry brand-identity singular-post">  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-banner pnp-bg -large full-height text-light -has-button" style="" data-scrollax-parent="true"> <div 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</div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=" padding-top: 0%;padding-bottom: 33%;padding-left: 6%;padding-right: 6%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading2" style="text-align: center;"><img decoding="async" class="wp-image-12884 aligncenter" role="img" src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2024/06/Google-Rating-1-1.svg" alt="" width="231" height="69" />Marketing Managers and Creative Directors work with us to create beautiful brand identities and design systems that enable their team.</h2> </div> </div> <div class="button-container -centre" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".5s"> <a 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src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20210%20298'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/04/WeWork-office-blur.jpg" alt="London website development office" height="298" width="210" /> <img class="image scroll-reveal-collage image_2" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20231%20311'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/04/Tim-blk-and-white-portrait-pnp.jpg" alt="web quality assurance tester in web design London office" height="311" width="231" /> <img class="image scroll-reveal-collage image_3" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20500%20355'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/04/Dom-Will-at-table-pnp.jpg" alt="London web developers project planning" height="355" width="500" /> </div> </section> </div> <div class="col-xs-12 col-right-side col-sm-6 equalise"> <section class="component component-text " style=" padding-top: 42%;padding-bottom: 42%;"> <div class="inner"> <h2 class="heading heading2" style="margin-bottom:40px;" data-pnp-animate="fadeInAuto" data-pnp-animation-delay=".2s"> A good fit </h2> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <p>Our clients typically have an existing brand that no longer represents the business and is restrictive or difficult for the team to apply.</p> <p>We understand the importance of empowering your team by producing a brand that can be easily and consistently rolled out both on and offline. Our team will work with you to evolve your brand and produce new assets, creating a design system that is flexible enough that it can be applied to a range of campaigns and materials, but specific enough that it can be consistently implemented by the team.</p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg " style=" "> <div class=" container -narrow "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text " style=" padding-top: 20%;padding-bottom: 20%;"> <div class="inner"> <h2 class="heading heading2" style="margin-bottom:40px;" data-pnp-animate="fadeInAuto" data-pnp-animation-delay=".2s"> An effective visual tool kit </h2> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <p>We will create a number of brand elements including your logo, colour palette, shape and form, typography and imagery to produce a brand design system that is recognisably yours.</p> <p>Our process ensures that your new brand identity accurately reflects your market position, engages your target customers, and provides scope to continue to grow the business and brand.</p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" "> <div class=" container -large "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-text -large" style=" padding-top: 10%;padding-bottom: 5%;"> <div class="inner"> <div class="content" data-pnp-animate-inner="fadeInBottom" data-pnp-animation-delay=".3s"> <div class="content-large"> <h2 class="heading2" style="text-align: center;">The anatomy of a brand identity</h2> </div> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" data-pnp-equate-height=".equalise" data-resize-mobile="false" style=" "> <div class=" container -large "> <div class="row fifty-fifty-layout" data-pnp-equate-height=".equalise"> <div class="col-xs-12 col-left-side col-sm-6 equalise"> <section class="component component-image -display-type-standard " style="" data-scrollax-parent="true" > <img class="image" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%203373%201887'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/10/Screenshot-2021-10-20-at-09.15.09-1.png" alt="" height="1887" width="3373" /> </section> </div> <div class="col-xs-12 col-right-side col-sm-6 equalise"> <section class="component component-text " style=""> <div class="inner"> <h2 class="heading heading2" style="margin-bottom:40px;" data-pnp-animate="fadeInAuto" data-pnp-animation-delay=".2s"> Colour </h2> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <p>Successful brands make use of primary, secondary and sometimes even tertiary colour palettes. Having a broad range of complimentary colours provides the dexterity required to apply the brand in a number of contexts, making use of bold and soft colours.</p> <p>Preparing colour lock ups within the brand guidelines will help your team to effectively select which colours should and shouldn’t be used together in a variety of contexts. This planning will enable you to draw attention to a key message simply by using colour.</p> <p> </p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" "> <div class=" container-fluid "> <div class="row no-gutter full-width-layout "> <div class="col-md-12"> <section class="component component-image -collage -image_inset " style=""> <div class="image-container"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%202066%201080'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2019/05/Untitled-3.png" alt="minale and mann branding guidelines" height="1080" width="2066" /> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" style=" "> <div class=" container -large "> <div class="row fifty-fifty-layout"> <div class="col-xs-12 col-left-side col-sm-6"> <section class="component component-text " style=""> <div class="inner"> <h2 class="heading heading2" style="margin-bottom:40px;" data-pnp-animate="fadeInAuto" data-pnp-animation-delay=".2s"> Shape and form </h2> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <p>Shape and form can manifest in many different ways within a brand and it elevates basic assets by adding texture, depth and visual interest. Shape and form is a fantastic way to connect brand elements together, using masks, portals and patterns to create a cohesive and recognisable brand.</p> <p>Much like colour, shape can be used to guide the user journey and draw attention to key messages and call to actions. Your brand guidelines will capture how to use shape and form in different contexts to maximise the impact.</p> <p>Shape and form is a particularly useful brand element for service based businesses that have limited imagery or rely on stock photography. When used correctly, shape and form can transform a stock image into a branded asset.</p> </div> </div> </section> </div> <div class="col-xs-12 col-right-side col-sm-6"> <section class="component component-image -collage -image_collage5 " style=""> <div class="image-container"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20976%20946'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/08/Screenshot-2021-08-26-at-12.55.11.png" alt="Brand patterns" height="946" width="976" /> <img class="image scroll-reveal-collage image_1" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201236%20708'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/08/Screenshot-2021-08-26-at-13.02.17.png" alt="" height="708" width="1236" /> <img class="image scroll-reveal-collage image_2" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201920%201278'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/03/Group-8583.jpg" alt="" height="1278" width="1920" /> <img class="image scroll-reveal-collage image_3" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%20880%20706'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/08/Screenshot-2021-08-26-at-13.05.17.png" alt="" height="706" width="880" /> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" data-pnp-equate-height=".equalise" data-resize-mobile="false" style=" "> <div class=" container-fluid "> <div class="row no-gutter fifty-fifty-layout" data-pnp-equate-height=".equalise"> <div class="col-xs-12 col-left-side col-sm-6 equalise"> <section class="component component-image -collage -image_inset " style=""> <div class="image-container"> <img class="image scroll-reveal-collage image_0" src="data:image/svg+xml,%3Csvg%20xmlns='http://www.w3.org/2000/svg'%20viewBox='0%200%201861%202160'%3E%3C/svg%3E" data-src="https://www.plugandplaydesign.co.uk/wp-content/uploads/2021/10/ipfa-imagery-1.jpg" alt="" height="2160" width="1861" /> </div> </section> </div> <div class="col-xs-12 col-right-side col-sm-6 equalise"> <section class="component component-text " style=""> <div class="inner"> <h2 class="heading heading2" style="margin-bottom:40px;" data-pnp-animate="fadeInAuto" data-pnp-animation-delay=".2s"> Imagery </h2> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <p>We will define how to select and use imagery in combination with other brand elements to present a tight and memorable brand. This will enable you to use stock imagery while maintaining a high quality and recognisable design style.</p> </div> </div> </section> </div> </div> </div> </div>  <div class="component layout negative-margin pnp-bg bg-colour-base-grey" data-pnp-equate-height=".equalise" data-resize-mobile="false" style=" "> <div class=" container -large "> <div class="row fifty-fifty-layout" data-pnp-equate-height=".equalise"> <div class="col-xs-12 col-left-side col-sm-6 equalise"> <section class="component component-text " style=""> <div class="inner"> <h2 class="heading heading2" style="margin-bottom:40px;" data-pnp-animate="fadeInAuto" data-pnp-animation-delay=".2s"> Typography </h2> <div class="content" data-pnp-animate-inner="fadeInAuto" data-pnp-animation-delay=".4s"> <p>Your typography represents the personality of your brand and determines the readability of your content.</p> <p>Our team outlines how text should be used within your brand, including capitalisation, font weight and font hierarchies. 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