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} .standard .sub-menu li:last-child { margin-bottom: 0px !important; } /* Subnav List Item Styling */ .standard .sub-menu li a span { color: #fff !important; font-size: 15px !important; width: 100% !important; display: block !important; text-align: center !important; font-weight: 400; } /* Subnav List Item Hover Effects */ .standard .sub-menu li:hover a span { color: #1c01d1 !important; } /* Overlay Menu Subnav Spacing */ #overlay-menu .sub-menu { padding: 10px !important; } /* Overlay Menu Subnav Item Styling */ #overlay-menu .sub-menu li a span { color: #222 !important; font-size: 16px !important; width: 100% !important; display: block !important; text-align: center !important; } /* Overlay Menu Subnav Item Hover Effects */ #overlay-menu .sub-menu li a span { color: #fff !important; } /* Grid style */ .display-posts-listing.grid { display: grid; grid-gap: 16px; } .display-posts-listing.grid .title { display: block; } .display-posts-listing.grid img { display: block; max-width: 100%; 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menu-item-type-wpml_ls_menu_item menu-item-object-wpml_ls_menu_item menu-item-wpml-ls-2-de"><a href="https://sohocreativegroup.com/de/blog" title="DE"><span><span class="wpml-ls-display">DE</span></span></a></li> </ul> </nav> </div> </div> <div id="content-posts" class="content-container active-content hide-on-init"> <div class="transition-wrap"> <div class="sections"> <div class="posts"> <section class="post is-content post-5078 post type-post status-publish format-standard has-post-thumbnail hentry category-business-development category-creative-culture category-design category-food-for-thought category-startups"> <div class="container featured-image"> <div class="row"> <div class="column" data-xl-width="12"> <a href="https://sohocreativegroup.com/what-investors-really-want-to-see-in-your-pitch-deck" title="What investors really want to see in your pitch deck"><img src="https://sohocreativegroup.com/wp-content/uploads/2024/11/slidebean-UWRn79hIQKY-unsplash-scaled.jpg" alt="Featured Image" /></a> </div> </div> </div> <div class="container"> <div class="row"> <div class="column" data-xl-width="7" data-md-width="11" data-sm-width="12" data-xs-width="12"> <div class="post-heading"> <p><a class="title-meta-date" href="https://sohocreativegroup.com/what-investors-really-want-to-see-in-your-pitch-deck">November 25, 2024</a> <h1><a href="https://sohocreativegroup.com/what-investors-really-want-to-see-in-your-pitch-deck">What investors really want to see in your pitch deck</a></h1> </div> <div class="post-content"> <p>Funding success rates are low, with less than 1% of startups receiving venture capital. This highlights the importance of a compelling pitch deck. A strong pitch deck is crucial for securing the funding your startup needs to thrive. This article outlines the key elements investors look for in a pitch deck and provides actionable advice to help you maximize your chances of securing investment.</p> <p><a class="more-link" href="https://sohocreativegroup.com/what-investors-really-want-to-see-in-your-pitch-deck">Read more</a></p> <div class="post-meta"> <div class="category-meta"> <span>Published by Nigel Jordan in</span> <a href="https://sohocreativegroup.com/category/business-development">Business Development</a>, <a href="https://sohocreativegroup.com/category/creative-culture">Creative Culture</a>, <a href="https://sohocreativegroup.com/category/design">Design</a>, <a href="https://sohocreativegroup.com/category/food-for-thought">Food for thought</a>, <a href="https://sohocreativegroup.com/category/startups">Startups</a> </div> </div> </div> </div> </div> </div> </section> <div class="post-divider search-divider"></div> <section class="post is-content post-4773 post type-post status-publish format-standard has-post-thumbnail hentry category-cms category-content-management"> <div class="container featured-image"> <div class="row"> <div class="column" data-xl-width="12"> <a href="https://sohocreativegroup.com/headless-cms-vs-traditional-cms-which-is-better-for-your-business" title="Headless CMS vs Traditional CMS: Which is Better for Your Business?"><img src="https://sohocreativegroup.com/wp-content/uploads/2024/01/growtika-nGoCBxiaRO0-unsplash-scaled.jpg" alt="Featured Image" /></a> </div> </div> </div> <div class="container"> <div class="row"> <div class="column" data-xl-width="7" data-md-width="11" data-sm-width="12" data-xs-width="12"> <div class="post-heading"> <p><a class="title-meta-date" href="https://sohocreativegroup.com/headless-cms-vs-traditional-cms-which-is-better-for-your-business">March 7, 2024</a> <h1><a href="https://sohocreativegroup.com/headless-cms-vs-traditional-cms-which-is-better-for-your-business">Headless CMS vs Traditional CMS: Which is Better for Your Business?</a></h1> </div> <div class="post-content"> <p>When it comes to managing your content online, choosing the right Content Management System (CMS) is crucial. More than just a platform to publish your content, an effective CMS should help you manage your digital assets, ensure greater control of your digital identity and enhance user experience. Two major types of CMS that compete for site owners' attention are traditional CMS and headless CMS. Wondering which one is right for you? Read along for an in-depth comparison to help you make an informed decision.</p> <p><a class="more-link" href="https://sohocreativegroup.com/headless-cms-vs-traditional-cms-which-is-better-for-your-business">Read more</a></p> <div class="post-meta"> <div class="category-meta"> <span>Published by Nigel Jordan in</span> <a href="https://sohocreativegroup.com/category/cms">CMS</a>, <a href="https://sohocreativegroup.com/category/content-management">Content Management</a> </div> </div> </div> </div> </div> </div> </section> <div class="post-divider search-divider"></div> <section class="post is-content post-4766 post type-post status-publish format-standard has-post-thumbnail hentry category-design category-ux-design category-ux-ui-design"> <div class="container featured-image"> <div class="row"> <div class="column" data-xl-width="12"> <a href="https://sohocreativegroup.com/figma-vs-adobe-xd-which-suits-your-design-needs-better" title="Figma vs Adobe XD: Which Suits Your Design Needs Better?"><img src="https://sohocreativegroup.com/wp-content/uploads/2024/02/zac-wolff-7uSKXpksCKg-unsplash-scaled.jpg" alt="Featured Image" /></a> </div> </div> </div> <div class="container"> <div class="row"> <div class="column" data-xl-width="7" data-md-width="11" data-sm-width="12" data-xs-width="12"> <div class="post-heading"> <p><a class="title-meta-date" href="https://sohocreativegroup.com/figma-vs-adobe-xd-which-suits-your-design-needs-better">February 25, 2024</a> <h1><a href="https://sohocreativegroup.com/figma-vs-adobe-xd-which-suits-your-design-needs-better">Figma vs Adobe XD: Which Suits Your Design Needs Better?</a></h1> </div> <div class="post-content"> <p>If you're an experienced designer, you've likely felt the tug-of-war between two major players in the design software sphere: Figma and Adobe XD. But with such compelling offerings from both sides, choosing between the two can feel like an exercise in splitting hairs.</p> <p><a class="more-link" href="https://sohocreativegroup.com/figma-vs-adobe-xd-which-suits-your-design-needs-better">Read more</a></p> <div class="post-meta"> <div class="category-meta"> <span>Published by Nigel Jordan in</span> <a href="https://sohocreativegroup.com/category/design">Design</a>, <a href="https://sohocreativegroup.com/category/ux-design">UX Design</a>, <a href="https://sohocreativegroup.com/category/ux-ui-design">UX/UI Design</a> </div> </div> </div> </div> </div> </div> </section> <div class="post-divider search-divider"></div> <section class="post is-content post-4743 post type-post status-publish format-standard has-post-thumbnail hentry category-sustainability"> <div class="container featured-image"> <div class="row"> <div class="column" data-xl-width="12"> <a href="https://sohocreativegroup.com/eco-friendly-entrepreneurship-how-sustainable-startups-can-incorporate-green-practices-into-business-operations" title="Eco-Friendly Entrepreneurship: Incorporating Green Practices"><img src="https://sohocreativegroup.com/wp-content/uploads/2023/11/dylan-nolte-iehln6oWmdg-unsplash-scaled.jpg" alt="Featured Image" /></a> </div> </div> </div> <div class="container"> <div class="row"> <div class="column" data-xl-width="7" data-md-width="11" data-sm-width="12" data-xs-width="12"> <div class="post-heading"> <p><a class="title-meta-date" href="https://sohocreativegroup.com/eco-friendly-entrepreneurship-how-sustainable-startups-can-incorporate-green-practices-into-business-operations">January 23, 2024</a> <h1><a href="https://sohocreativegroup.com/eco-friendly-entrepreneurship-how-sustainable-startups-can-incorporate-green-practices-into-business-operations">Eco-Friendly Entrepreneurship: Incorporating Green Practices</a></h1> </div> <div class="post-content"> <p>Over the past decade, sustainability has transformed from a trendy buzzword into a vital business requirement. Recognizing the imperative of Eco-Friendly Entrepreneurship, startups around the world are starting to blend profit goals with green ethics.</p> <p><a class="more-link" href="https://sohocreativegroup.com/eco-friendly-entrepreneurship-how-sustainable-startups-can-incorporate-green-practices-into-business-operations">Read more</a></p> <div class="post-meta"> <div class="category-meta"> <span>Published by Nigel Jordan in</span> <a href="https://sohocreativegroup.com/category/sustainability">Sustainability</a> </div> </div> </div> </div> </div> </div> </section> <div class="post-divider search-divider"></div> <section class="post is-content post-4694 post type-post status-publish format-standard has-post-thumbnail hentry category-brand-identity category-design category-ux-design category-ux-ui-design"> <div class="container featured-image"> <div class="row"> <div class="column" data-xl-width="12"> <a href="https://sohocreativegroup.com/exploring-the-impact-of-colour-psychology-in-user-experience" title="Exploring the Impact of Colour Psychology in User Experience"><img src="https://sohocreativegroup.com/wp-content/uploads/2023/12/pexels-dids-5785453-scaled.jpg" alt="Featured Image" /></a> </div> </div> </div> <div class="container"> <div class="row"> <div class="column" data-xl-width="7" data-md-width="11" data-sm-width="12" data-xs-width="12"> <div class="post-heading"> <p><a class="title-meta-date" href="https://sohocreativegroup.com/exploring-the-impact-of-colour-psychology-in-user-experience">December 18, 2023</a> <h1><a href="https://sohocreativegroup.com/exploring-the-impact-of-colour-psychology-in-user-experience">Exploring the Impact of Colour Psychology in User Experience</a></h1> </div> <div class="post-content"> <p>Ever wondered about the influence of Colour Psychology in your digital interfaces? Whether an app, a website, or a digital advertisement, colour choice plays a critical role in the user experience. Let's explore how.</p> <p><a class="more-link" href="https://sohocreativegroup.com/exploring-the-impact-of-colour-psychology-in-user-experience">Read more</a></p> <div class="post-meta"> <div class="category-meta"> <span>Published by Nigel Jordan in</span> <a href="https://sohocreativegroup.com/category/brand-identity">Brand Identity</a>, <a href="https://sohocreativegroup.com/category/design">Design</a>, <a href="https://sohocreativegroup.com/category/ux-design">UX Design</a>, <a href="https://sohocreativegroup.com/category/ux-ui-design">UX/UI Design</a> </div> </div> </div> </div> </div> </div> </section> <div class="post-divider search-divider"></div> <section class="post is-content post-4065 post type-post status-publish format-standard has-post-thumbnail hentry category-food-for-thought category-internet category-ux-design category-ux-ui-design"> <div class="container featured-image"> <div class="row"> <div class="column" data-xl-width="12"> <a href="https://sohocreativegroup.com/ultimate-guide-to-a-better-dark-mode-ui" title="Dark Mode UI – The Ultimate Guide"><img src="https://sohocreativegroup.com/wp-content/uploads/2022/04/giammarco-zeH-ljawHtg-unsplash-scaled.jpg" alt="Featured Image" /></a> </div> </div> </div> <div class="container"> <div class="row"> <div class="column" data-xl-width="7" data-md-width="11" data-sm-width="12" data-xs-width="12"> <div class="post-heading"> <p><a class="title-meta-date" href="https://sohocreativegroup.com/ultimate-guide-to-a-better-dark-mode-ui">April 25, 2022</a> <h1><a href="https://sohocreativegroup.com/ultimate-guide-to-a-better-dark-mode-ui">Dark Mode UI – The Ultimate Guide</a></h1> </div> <div class="post-content"> <p>For years, black text on a white background was standard practice in much of the digital realm. Coders and anybody who knows their way around command prompts have long enjoyed dark-colored backgrounds. But many others who spend their working hours in front of a screen learn to live with harsh whitespace and brutal contrasts.</p> <p><a class="more-link" href="https://sohocreativegroup.com/ultimate-guide-to-a-better-dark-mode-ui">Read more</a></p> <div class="post-meta"> <div class="category-meta"> <span>Published by Eleanor Hecks in</span> <a href="https://sohocreativegroup.com/category/food-for-thought">Food for thought</a>, <a href="https://sohocreativegroup.com/category/internet">Internet</a>, <a href="https://sohocreativegroup.com/category/ux-design">UX Design</a>, <a href="https://sohocreativegroup.com/category/ux-ui-design">UX/UI Design</a> </div> </div> </div> </div> </div> </div> </section> <div class="post-divider search-divider"></div> <section class="post is-content post-4030 post type-post status-publish format-standard has-post-thumbnail hentry category-food-for-thought category-seo category-ux-design"> <div class="container featured-image"> <div class="row"> <div class="column" data-xl-width="12"> <a href="https://sohocreativegroup.com/ux-design-seo-better-user-experience" title="UX Design combined with SEO Leads to a Better User Experience"><img src="https://sohocreativegroup.com/wp-content/uploads/2022/02/pexels-cottonbro-3202238-scaled.jpg" alt="Featured Image" /></a> </div> </div> </div> <div class="container"> <div class="row"> <div class="column" data-xl-width="7" data-md-width="11" data-sm-width="12" data-xs-width="12"> <div class="post-heading"> <p><a class="title-meta-date" href="https://sohocreativegroup.com/ux-design-seo-better-user-experience">February 15, 2022</a> <h1><a href="https://sohocreativegroup.com/ux-design-seo-better-user-experience">UX Design combined with SEO Leads to a Better User Experience</a></h1> </div> <div class="post-content"> <p>A website with excellent user experience (UX) is one site visitors want to frequent often. Your bounce rates will go down and conversions will go up. However, if you aren’t attracting the right audience, all your effort is for nothing. Combine UX design and SEO to create the perfect duo of usefulness and function.</p> <p><a class="more-link" href="https://sohocreativegroup.com/ux-design-seo-better-user-experience">Read more</a></p> <div class="post-meta"> <div class="category-meta"> <span>Published by Eleanor Hecks in</span> <a href="https://sohocreativegroup.com/category/food-for-thought">Food for thought</a>, <a href="https://sohocreativegroup.com/category/seo">SEO</a>, <a href="https://sohocreativegroup.com/category/ux-design">UX Design</a> </div> </div> </div> </div> </div> </div> </section> <div class="post-divider search-divider"></div> <section class="post is-content post-3947 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-business-development category-corporate-identity category-food-for-thought"> <div class="container featured-image"> <div class="row"> <div class="column" data-xl-width="12"> <a href="https://sohocreativegroup.com/why-your-brand-identity-is-more-in-your-customers-control" title="Why Your Brand Identity Is More in Your Customer’s Control"><img src="https://sohocreativegroup.com/wp-content/uploads/2021/10/pexels-mike-132657-scaled.jpg" alt="Featured Image" /></a> </div> </div> </div> <div class="container"> <div class="row"> <div class="column" data-xl-width="7" data-md-width="11" data-sm-width="12" data-xs-width="12"> <div class="post-heading"> <p><a class="title-meta-date" href="https://sohocreativegroup.com/why-your-brand-identity-is-more-in-your-customers-control">October 8, 2021</a> <h1><a href="https://sohocreativegroup.com/why-your-brand-identity-is-more-in-your-customers-control">Why Your Brand Identity Is More in Your Customer’s Control</a></h1> </div> <div class="post-content"> <p>A company’s brand identity is all the things that make up its public image. Brand identity is more in your customer’s control than you think.</p> <p><a class="more-link" href="https://sohocreativegroup.com/why-your-brand-identity-is-more-in-your-customers-control">Read more</a></p> <div class="post-meta"> <div class="category-meta"> <span>Published by Eleanor Hecks in</span> <a href="https://sohocreativegroup.com/category/branding">Branding</a>, <a href="https://sohocreativegroup.com/category/business-development">Business Development</a>, <a href="https://sohocreativegroup.com/category/corporate-identity">Corporate Identity</a>, <a href="https://sohocreativegroup.com/category/food-for-thought">Food for thought</a> </div> </div> </div> </div> </div> </div> </section> <div class="post-divider search-divider"></div> <section class="post is-content post-3917 post type-post status-publish format-standard has-post-thumbnail hentry category-food-for-thought category-internet"> <div class="container featured-image"> <div class="row"> <div class="column" data-xl-width="12"> <a href="https://sohocreativegroup.com/top-marketing-trends-to-watch-out-for-in-2022" title="The Top Marketing Trends to Watch Out for in 2022"><img src="https://sohocreativegroup.com/wp-content/uploads/2021/09/austin-chan-ukzHlkoz1IE-unsplash-scaled.jpg" alt="Featured Image" /></a> </div> </div> </div> <div class="container"> <div class="row"> <div class="column" data-xl-width="7" data-md-width="11" data-sm-width="12" data-xs-width="12"> <div class="post-heading"> <p><a class="title-meta-date" href="https://sohocreativegroup.com/top-marketing-trends-to-watch-out-for-in-2022">September 1, 2021</a> <h1><a href="https://sohocreativegroup.com/top-marketing-trends-to-watch-out-for-in-2022">The Top Marketing Trends to Watch Out for in 2022</a></h1> </div> <div class="post-content"> <p>Marketing professionals keep an eye on the tactics that work to bring in new customers. Marketing trends change from season to season, depending on new technology and where consumers put their money. The last year and a half has been unique thanks to the pandemic and people’s changing priorities.</p> <p><a class="more-link" href="https://sohocreativegroup.com/top-marketing-trends-to-watch-out-for-in-2022">Read more</a></p> <div class="post-meta"> <div class="category-meta"> <span>Published by Eleanor Hecks in</span> <a href="https://sohocreativegroup.com/category/food-for-thought">Food for thought</a>, <a href="https://sohocreativegroup.com/category/internet">Internet</a> </div> </div> </div> </div> </div> </div> </section> <div class="post-divider search-divider"></div> <section class="post is-content post-3908 post type-post status-publish format-standard has-post-thumbnail hentry category-branding category-business-development category-food-for-thought category-internet"> <div class="container featured-image"> <div class="row"> <div class="column" data-xl-width="12"> <a href="https://sohocreativegroup.com/why-influencer-marketing-in-2021-will-be-your-businesss-juggernaut" title="Why Influencer Marketing in 2021 Will Be Your Business’s Juggernaut"><img src="https://sohocreativegroup.com/wp-content/uploads/2021/07/adam-jang-8pOTAtyd_Mc-unsplash-scaled.jpg" alt="Featured Image" /></a> </div> </div> </div> <div class="container"> <div class="row"> <div class="column" data-xl-width="7" data-md-width="11" data-sm-width="12" data-xs-width="12"> <div class="post-heading"> <p><a class="title-meta-date" href="https://sohocreativegroup.com/why-influencer-marketing-in-2021-will-be-your-businesss-juggernaut">July 27, 2021</a> <h1><a href="https://sohocreativegroup.com/why-influencer-marketing-in-2021-will-be-your-businesss-juggernaut">Why Influencer Marketing in 2021 Will Be Your Business’s Juggernaut</a></h1> </div> <div class="post-content"> <p>If you’re on any social media platforms — and who isn’t? — you’ve likely seen influencer marketing in action. For example, maybe your favourite blogger shares a recipe using a specific product. The reach of influencers grows each year thanks to the increasing use of the internet. Even startups and small businesses benefit from influencer marketing in 2021.</p> <p><a class="more-link" href="https://sohocreativegroup.com/why-influencer-marketing-in-2021-will-be-your-businesss-juggernaut">Read more</a></p> <div class="post-meta"> <div class="category-meta"> <span>Published by Eleanor Hecks in</span> <a href="https://sohocreativegroup.com/category/branding">Branding</a>, <a href="https://sohocreativegroup.com/category/business-development">Business Development</a>, <a href="https://sohocreativegroup.com/category/food-for-thought">Food for thought</a>, <a href="https://sohocreativegroup.com/category/internet">Internet</a> </div> </div> </div> </div> </div> </div> </section> <div class="post-divider search-divider"></div> <section class="blog-pagination"> <div class="container"> <div class="row"> <div class="column" data-xl-width="7" data-md-width="11" data-sm-width="12" data-xs-width="12"> <a class="older-posts" href="https://sohocreativegroup.com/blog/page/2">Older 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