An original in every sense - People

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class="story mt-3.25"> <span class="text-3 px-1.5"> </span>   <div class="template__header clearfix modifier--open px-1 ">   <h2 dir="auto" data-layout="story" data-id="1143222" class="story__title text-7.5 font-light mt-6.75 "><a href="https://web.archive.org/web/20210301124246/https://aurora.dawn.com/news/1143222/an-original-in-every-sense" class="story__link ">An original in every sense </a></h2> <div class=" my-3.25"><span class="story__time text-3 text-black "><span class="timestamp--label">Updated</span> <span class="timestamp--time timeago" title="2018-10-18T12:10:22+05:00"><span class="timestamp__calendar">18 Oct, 2018</span> <span class="timestamp__time">12:10pm</span></span></span> </div><span dir="auto" class="story__byline text-4 my-3.25"><a class="story__byline__link" href="https://web.archive.org/web/20210301124246/https://aurora.dawn.com/authors/3381/umair-saeed">Umair Saeed</a></span>  <div dir="auto" class="story__excerpt text-4 font-light my-3.25">Remembering Aamir A. Mallick (1970-2018) </div> <div class="slideshow story__cover slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":2000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 767,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 575,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal lg:w-full md:w-full w-full" style="">  <figure class="media media--uneven media--fill sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><picture><img src="https://web.archive.org/web/20210301124246im_/https://i.dawn.com/primary/2018/10/5bc828105274c.jpg" alt=""/></picture></div> <figcaption class="media__caption "> </figcaption> </figure> </div> </div> </div>   <div class="template__main clearfix modifier--open px-1 ">  <div class="slideshow hidden slideshow--fade story__cover slideshow--main " data-slick="{"dots":true,"dotsClass":"slideshow__pager ","asNavFor":null,"cssEase":"ease","speed":250,"autoplaySpeed":2000,"slidesToScroll":1,"slidesToShow":1,"fade":false,"autoplay":true,"infinite":true,"responsive": [{"breakpoint": 767,"settings": {"slidesToShow": 1,"slidesToScroll": 1}},{"breakpoint": 575,"settings": {"slidesToShow": 1,"slidesToScroll": 1}}]}"> <div class="slideshow__slide slideshow__slide--first slideshow__slide--horizontal lg:w-full md:w-full w-full" style="">  <figure class="media media--fill sm:w-full w-full media--no-margin-bottom "> <div class="media__item "><picture><img src="https://web.archive.org/web/20210301124246im_/https://i.dawn.com/primary/2018/10/5bc828105274c.jpg" alt=""/></picture></div> </figure> </div> </div>  <div dir="auto" class="story__content overflow-hidden pt-6.75 mt-3.25"><p>A man apart, born into the creative wilderness, Aamir A. Mallick discovered a thing or two about writing very early in life, which he believed was akin to raw animality: “A true creative mind should rule the world with guts, instinct, prowess, impulse, intuition and, above all, a sense of pride without prejudice.” </p> <p>Thriving on an excess of self-confidence, Aamir could always be seen striving to redefine the Archimedean theory of Fulcrum in the world of advertising. “Give me a place to stand and I will turn over the whole world.” But, at times he used to ask himself: “Is it that I have inherited a world already upside down?”</p> <p>Aamir was the National Creative Director at Blitz and although he had worked at JWT, Manhattan, Leo Burnett, M&C Saatchi and Publicis, Blitz was his “home” as he would call it. This was his third and final tenure with Blitz, as he had promised – and he always kept his promises. On Saturday, September 15, 2018, Aamir passed away due to cardiac arrest, turning the world upside down for everyone who knew him.</p> <p>I had the distinct pleasure of knowing Aamir both as a formidable rival and a devoted friend. If you knew him in either capacity, you know he was the best there could be. He could effortlessly drive you to your wits’ end with a smile on his face. He had a gift; what he could do with words was unique and extraordinary. He had numerous awards to his name but he didn’t keep any in his room. What he valued more was a drawing by his youngest daughter. Aamir never put together a portfolio or showcased his work; he called his apprentices and his critics his portfolio. Almost everyone I know who worked under Aamir’s supervision was there at his funeral. I asked every one of them to write this piece, as I know I could never do justice to the greatness Aamir was. Turns out, I am not the only one who felt that way. I am not afraid to admit that their loss is greater than mine; that perhaps, I didn’t know Aamir the way his creative folk did.</p> <hr/> <h4 id="5bc831dec15ce">His death leaves a huge hole in the hearts of his colleagues at Blitz. Reminiscing about him, Ahsen Idris, CEO Blitz, his eyes brimming with tears, said: “<em>Ab kaun har subh darwaza khol ke mujhe kahe ga</em> ‘Boss <em>kabhi humare paas bhi aya kijiye.’”</em> Aamir is gone but his spirit will live with us for a long, long time. He will be with us every time a Blitz person makes a creative presentation. Thank you Aamir for the memories and thank you for having been a part of Blitz!</h4> <hr/> <p>Here is an eulogy for the man who could speak words raised to the power of infinity, written by Yakub Mirza, Executive Creative Director at Blitz.</p> <p>The phone rang, I picked it up: <em>“Assalam o Alaikum.”</em> </p> <p>Heavy voice on the other end: <em>“Yaar bas ap hamein bhool gai.”</em></p> <p><em>“Arey Aamir kya haal hai yaar.</em> What a pleasure. <em>Kaise mizaaj hain?”</em></p> <p><em>“Yaar mizaaj to badshahon ke hote hain, faqeeron ke nahin.”</em></p> <p><em>“Tum ho na badshah. Aamir bhi ho aur Malik bhi. Yaani ke mutlaq al anan qisam ke.” Aur woh hans diya...</em></p> <p>This was Aamir. His own man with a lively sense of humour; an original in every sense of the word. And a magician with words. He could string together a sentence or a phrase like no one I have ever met could – and I have been in the industry for nigh on 40 years.</p> <p>He was a self-made man with basic academics. Yet he rose to become a DAWN staffer and later the Bureau Chief for Arab News, Saudi Arabia’s leading English daily – achievements of a man who had this uncanny, God-given ability to rise above the ordinary and meet the challenges of life head on. For many in his circle, it was a bumpy ride; they found him aggressive and at times almost unforgiving. As he would often say: “<em>Har shakh pe ullu baitha hai.</em> Why should I suffer fools gladly?” He didn’t.</p> <p>My first encounter, so to speak, with Aamir was in 2005, when Blitz first opened their offices in Lahore. One of the first accounts we won was Nurpur and Aamir took the lead as the Executive Creative Director. Come presentation day, Aamir walked into the presentation room, sat down on the conference table facing the Noons (owners of the brand) and took over the proceedings. There was conviction. There was eloquence. There was creativity. A magical stringing together of words and phrases delivered in a quiet, firm, confident tone to sell the core idea. That day we saw a master at work. This was typical Aamir, yet given his creative abilities there was nothing typical about his work. </p> <p>I last met him two months ago in Lahore. The door opened and he walked in with arms outstretched, ready for an embrace. Pleasantries over, I cleared my desk, offered him the chair and walked out telling him the creative department was at his disposal. He followed me out, tapped me on the shoulder and as I turned, he embraced me again. <em>“Yaar ap ke baghair to nahi, kabhi nahi.”</em> There was genuine love in his eyes as he took me by the hand and together we walked back to the creative studio. He had mellowed and in the process, become an even more lovable character.</p> <p>His death leaves a huge hole in the hearts of his colleagues at Blitz. Reminiscing about him, Ahsen Idris, CEO Blitz, his eyes brimming with tears, said: “<em>Ab kaun har subh darwaza khol ke mujhe kahe ga</em> ‘Boss <em>kabhi humare paas bhi aya kijiye.’”</em> Aamir is gone but his spirit will live with us for a long, long time. He will be with us every time a Blitz person makes a creative presentation. Thank you Aamir for the memories and thank you for having been a part of Blitz! </p> <p><em>Umair Saeed is COO, Blitz Advertising. umair.saeed@blitz.pk</em></p> </div> </div>   <div class="template__footer clearfix modifier--open px-1 hidden"> <div class="p-2 hidden pb-2 mb-2 sm:block">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1509519280329-0" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script> render('div-gpt-ad-1509519280329-0') </script> </div> </div> </div> </div>  </div><div class="p-2 block pb-2 mb-2 sm:hidden">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:320px;max-height:100px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper rad--multi ad__wrapper"> <div id="div-gpt-ad-1539321627240-0" class="ad__wrapper__slot" 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</div> </div><div class="clear-both"> </div></div> </div> <div class="px-3.25">  <div class="ad ad--adjustable-mobile py-6.75 block sm:hidden" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:300px;max-height:250px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-6" class="ad__wrapper__slot" style="width:300px;height:250px;"> <script> render('div-gpt-ad-1455520357400-6') </script> </div> </div> </div> </div>   <div class="ad py-6.75 hidden sm:block" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:728px;max-height:90px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-2" class="ad__wrapper__slot" style="width:728px;height:90px;"> <script> render('div-gpt-ad-1455520357400-2') </script> </div> </div> </div> </div>  </div> <section id="comments" data-comments="" class="comments px-0 sm:px-6.75"> <h1 class="comments__label uppercase text-5.5 ">Comments (1) Closed</h1> <div class="button-container border-t-3 border-t-solid border-t-black"> <button type="button" data-type="votes" class="button border-none px-2 py-1 outline-none js-comments-sort ml-1 float-right text-grey uppercase">BEST</button> <button type="button" data-type="new" class="button border-none px-2 py-1 outline-none js-comments-sort ml-1 float-right text-grey uppercase">NEWEST</button> <button type="button" data-type="old" disabled="disabled" class="button border-none px-2 py-1 outline-none js-comments-sort ml-1 float-right text-grey uppercase">OLDEST</button> </div> <br/><br/> <div class="comment pb-4 mb-4 border-b border-b-grey-default border-b-solid" id="9389"> <div class="flexold no-gutters"> <div class="flex__item w-11/12"> <div class="clearfix"> <span class="comment__author text-3 uppercase float-left text-grey">nADEEM ANJUM</span> <span class="timeago comment__date uppercase text-3 pb-2 float-left pl-2 text-grey content-before-dash" title="2018-10-19T19:19:17+05:00"><span class="timestamp--time timeago" title="2018-10-19T19:19:17+05:00">Oct 19, 2018 07:19pm</span></span> </div> <div dir="auto" class="whitespace-pre-wrap break-words leading-normal comment__body text-grey-light text-4.5">aamir bhai sudden death is still a big shock for me as well, we met in Red but our friendship lasted till his death . whenever i knocked him for guidance , i found all doors opened, whenever he came to Lahore always pleased to have a ride with me on my khattara 125 , always appreciated my scripts , as well criticized when required . my last meeting at blitz Lahore, office in Maal of Lahore , i wish i could welcome him again in Lahore but i know he is no more . I have few sweet memories which are my asset , i'll keep it forever aamir bhai</div> <div class=""> </div> </div> </div>  </div>  </section>  <div class="ad ad--adjustable-mobile py-6.75 block sm:hidden" aria-hidden="true"> <div class="js-ad clearfix" style="max-width:300px;max-height:250px;text-align:center;margin:0 auto;overflow:hidden;"> <div class="radWrapper ad__wrapper"> <div id="div-gpt-ad-1455520357400-7" class="ad__wrapper__slot" style="width:300px;height:250px;"> <script> render('div-gpt-ad-1455520357400-7') </script> </div> </div> </div> </div>  </div>  </article> </div> </div> </main> <aside class="pb-4">  <section class="widget theme widget-adsense " data-type="adsense" data-id="546"> <div class="widget__header "> <h2 class="widget__title modifywidget--title-off"><span>Desk Mrec Top</span></h2> </div> <div class="widget__main ">  <div class="ad " aria-hidden="true"> <div class="js-ad clearfix" style="max-width:300px;max-height:250px;text-align:center;margin:0 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