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<h1 class="dosismedium s34 blue normal block">Slovn铆k pojmov</h1> <div class="homeBlocks mb20 whitebg p10 mt10"> <p>Tu n谩jdete vysvetlenie pre v拧etky pojmy d么le啪it茅 pre behavior谩lnu reklamu.<br /> <!-- br --><br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Reklamn谩 sie钮</strong></strong></span><br /> <!--br --><br /> Spolo膷nos钮, ktor谩 sp谩ja webov茅 str谩nky a m茅di谩 s聽vhodn媒mi inzerentmi.<br /> <!--br --><br /> <span style="color: #000000; font-size: medium;"><strong>Cookie</strong></span><br /> <!--br --><br /> Cookie je mal媒 s煤bor obsahuj煤ci p铆smen谩 a 膷铆sla stiahnut谩 do v谩拧ho po膷铆ta膷a vo chv铆li, ke膹 vstupujete na ur膷it茅 webov茅 str谩nky. Cookies umo啪艌uj煤 webovej str谩nke rozozna钮 u啪ivate木ov po膷铆ta膷. Cookie sama o sebe neobsahuje alebo nezbiera inform谩cie. Cookies s煤 pou啪铆van茅 v聽behavior谩lnej reklame na identifik谩ciu u啪铆vate木ov so spolo膷n媒mi z谩ujmami, v膹aka 膷omu im m么啪e by钮 zobrazen谩 relevantnej拧ia reklama.</p> <ul> <li>Tie啪 zn谩me ako:聽<strong>HTTP cookie</strong> alebo<strong> cookie v prehliada膷i</strong>.</li> </ul> <p><!--br --><br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Kontextov谩 reklama</strong></strong></span><br /> <!--br --><br /> Reklama cielen谩 na konkr茅tneho jedinca pri n谩v拧teve webovej str谩nky. Automatizovan茅 syst茅my zobrazuj煤 reklamy, ktor茅 s煤visia s聽obsahom str谩nky. Napr铆klad, pri n谩v拧teve internetovej str谩nky s聽preh木admi filmov sa u啪铆vate木ovi m么啪u zobrazi钮 filmov茅 novinky, najnov拧ie DVD alebo filmov茅 reklamn茅 predmety. Kontextov谩 reklama je tie啪 vyu啪铆van谩 vo vyh木ad谩va膷och na zobrazenie reklamy vo v媒sledkoch vyh木ad谩vania na z谩klade k木煤膷ov媒ch slov v聽ot谩zke u啪铆vate木a.<br /> <!--br --><br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Banerov谩 reklama</strong></strong></span><br /> <!--br --><br /> Grafick茅 reklamy zobrazovan茅 pri n谩v拧teve konkr茅tnej webovej str谩nky. Zvy膷ajne s煤 vo forme banerov alebo vide铆.</p> <ul> <li>Tie啪 zn谩me ako: <strong>web banery.</strong></li> </ul> <p><!--br --><br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Online behavior谩lna reklama</strong></strong></span><br /> <!--b --><br /> Met贸da, ktor谩 vyu啪铆va inform谩cie o internetov媒ch aktivit谩ch, aby priniesla reklamu na mieru pod木a individu谩lnych z谩ujmov u啪ivate木a.</p> <ul> <li>Tie啪 zn谩ma ako: <strong>behavior谩lne zacielenie</strong>, <strong>reklama zalo啪en谩 na z谩ujmoch </strong>alebo <strong>zodpovedaj煤ca reklama</strong>.</li> </ul> <p><!--br --><br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Vypnutie</strong></strong></span><br /> <!--br--><br /> Vypnutie umo啪nuje jednotlivcovi odmietnu钮, zastavi钮 alebo zabr谩ni钮 prij铆maniu nevy啪iadan媒ch inform谩ci铆 o聽produktoch a聽slu啪b谩ch. V tomto pr铆pade je to reklama zacielen谩 na z谩klade prech谩dzaj煤cej aktivity pri prehliadan铆 internetu. <a href="vasa-volba">Kliknite sem na vypnutie </a>behavior谩lnej reklamy t媒ch spolo膷nost铆, ktor茅 sa zaviazali k IAB princ铆pom kvality pre behavior谩lnu reklamu.<br /> <!--br --><br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Osobn媒 煤daj</strong></strong></span><br /> <!--br --><br /> Je to inform谩cia, ktor谩 bu膹 samostatne alebo v spojen铆 s inou inform谩ciou m么啪e identifikova钮 jednotlivca. Pr铆kladom osobn茅ho 煤daju je meno, ulica alebo telef贸nne 膷铆slo. Osobn媒 煤daj je definovan媒 v smernici E脷 95/46/ES a viac inform谩ci铆 n谩jdete aj na <a href="http://www.dataprotection.gov.sk/buxus/generate_page.php?page_id=92" target="_blank">脷rade na ochranu osobn媒ch 煤dajov SR</a>.<br /> <!--br --><br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Cielen谩 reklama</strong></strong></span><br /> <!--br --><br /> Reklama, ktor谩 je zameran谩 na ur膷it煤 膷as钮 u啪铆vate木ov na z谩klade faktorov ako je napr铆klad demografia alebo spr谩vanie.</p> <ul> <li>Tie啪 zn谩ma ako: <strong>prisp么soben谩 </strong>alebo <strong>personalizovan</strong><strong>谩 reklama.</strong></li> </ul> <p><!--br --><br /> <span style="color: #000000; font-size: medium;"><strong> <strong>Internetov媒 prehliada膷</strong></strong></span><br /> <!--br --><br /> Softv茅r, ktor媒 na膷铆tava a zhroma啪膹uje zdroje inform谩ci铆 a zobrazuje v媒sledky v 拧tandardizovanom form谩te na obrazovke po膷铆ta膷a. S煤 to napr铆klad Internet Explorer, Mozilla Firefox, Google Chrome, Safari a Opera.</p> <ul><!-- <li><a href="http://sk.wikipedia.org/wiki/Webov%C3%BD_prehliada%C4%8D">Pozrite si defin铆ciu na Wikipedia.org</a>.</li> --></ul> <p><!--br --><br /> <strong>Po拧lite n</strong><strong>谩m v谩拧 n谩zor na</strong><strong>: </strong><span style="color: #33cccc;"><strong>nazor(at)iabslovakia.sk</strong></span></p> </div> </div> </div> </div> </div> <script> /*Function used to set the old surveyCookie DEPRECATED*/ // function setCookie(cname,cvalue,exdays) { // var d = new Date(); // d.setTime(d.getTime() + (exdays*24*60*60*1000)); // var expires = "expires=" + d.toGMTString(); // document.cookie = cname+"="+cvalue+"; "+expires; // } /*Function used to get the old surveyCookie */ /*Still used to remove any old cookies present on user browsers*/ function getCookie(cname) { var name = cname + "="; var ca = document.cookie.split(';'); for(var i=0; i<ca.length; i++) { var c = ca[i]; while (c.charAt(0)==' ') c = c.substring(1); if (c.indexOf(name) == 0) { return c.substring(name.length, c.length); } } return ""; } window.onload = function() { var surveyCookie = getCookie("surveyCookie"); if (surveyCookie != "") { //Inseamna ca avem cookie-ul deja pus //alert('E setat cookie ' + testCookie); /*Remove the surveyCookie if it exists*/ document.cookie = "surveyCookie= ; expires = Thu, 01 Jan 1970 00:00:00 GMT" } /*Else used to put in place data for the surveyCookie DEPRECATED */ // else { // // setTimeout(function () { // if ($("#click_simulator").length) // document.getElementById('click_simulator').click(); // // //TODO Decomenteaza pentru live // setCookie("surveyCookie", "isSet", 30); // $.ajax({ // type: "POST", // url: window.location.origin + "/uk/wp-content/themes/YourOptionsOnline/survey_handler.php", // data: { // action: '10' // }, // // success: function (response) { // // // console.log(response); // // }, // error: function () { // // console.log("Error"); // } // }); // // }, 1000); // // } }; jQuery(document).ready(function($){ $('#close_button').on( "click", function() { $.magnificPopup.close(); }); $('.first-popup-link, .second-popup-link,.third-popup-link').magnificPopup({ closeBtnInside:true }); jQuery('.popup-with-zoom-anim').magnificPopup({ type: 'inline', fixedContentPos: false, fixedBgPos: true, overflowY: 'auto', closeBtnInside: true, preloader: false, midClick: true, removalDelay: 300, mainClass: 'my-mfp-zoom-in' }); jQuery(function () { jQuery('.popup-modal').magnificPopup({ type: 'inline', preloader: false, focus: '#username', modal: true }); }); jQuery(document).on('click', '.popup-modal-dismiss', function (e) { if(confirm('Are you sure you want to close the survey?')) jQuery.magnificPopup.close(); }); jQuery(document).on('click', '.popup-modal-dismiss-end', function (e) { jQuery.magnificPopup.close(); }); }); </script> <div class="w960 mauto mt10 pb50 footer"> <div class="fleft w425 pt15"> Copyright &copy; 2009 - 2024 EDAA </div> <div class="fleft w535 taright"> <ul id="menu-footer-menu" class="footermenu whitebg p10"><li id="menu-item-351" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-351"><a href="https://www.youronlinechoices.com/sk/vseobecne-obchodne-podmienky">Zmluvn茅 podmienky a ustanovenia</a></li> <li id="menu-item-352" class="menu-item menu-item-type-post_type menu-item-object-page menu-item-352"><a href="https://www.youronlinechoices.com/sk/ochrana-vasho-sukromia">Ochrana v谩拧ho s煤kromia</a></li> <li id="menu-item-316" class="menu-item menu-item-type-custom menu-item-object-custom menu-item-316"><a href="https://www.youronlinechoices.com/uk/feedback">Kontaktujte n谩s</a></li> </ul> </div> </div> <!--googleoff: all--><div id="cookie-law-info-bar" data-nosnippet="true"><h5 class="cli_messagebar_head">T谩to webstr谩nka obsahuje s煤bory cookies</h5><span>T谩to webstr谩nka pou啪铆va s煤bory cookies. 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