Balancing storytelling with professionalism

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class="breadcrumb__link inline-block link-no-visited-state !text-color-text" href="https://www.linkedin.com/pulse/topics/soft-skills-s2976/public-speaking-s1101/" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-semibold" itemprop="name">Public Speaking</span> </a> <meta itemprop="position" content="3"> </li> </ol> </section> <h1 class="q-a-article-title text-display-md text-color-text font-bold w-11/12 text-[36px] " data-test-q-and-a-article-title> You're preparing a corporate presentation. How can you balance storytelling with professionalism? </h1> <div class="qa-redesign-article-content py-2 md:py-6" id="desktop-content-urn_li_articleSegment__urn_li_linkedInArticle_7260723234688389120_7260723236236087296_"> <div class="article-main__content" data-test-id="publishing-text-block">  </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Crafting a corporate presentation that captivates while maintaining professionalism involves a delicate balance. Here's how you can master this blend:</span> </p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-bold">Start with a </span><span class="font-bold"><a href="https://www.linkedin.com/advice/1/what-themes-do-successful-public-speaking-stories-xge9e?trk=article-ssr-frontend-x-article_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-x-article_little-text-block" data-tracking-will-navigate data-test-link>relatable story </a></span><span class="font-bold">:</span><span class> Open with a brief, relevant anecdote to grab attention and set the stage for your key points.</span></li> </ul> </span> </p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-bold">Use data to support stories:</span><span class> Complement your narrative with </span><span class><a href="https://www.linkedin.com/advice/0/your-team-member-craves-data-over-stories-how-can-2hmxc?trk=article-ssr-frontend-x-article_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-x-article_little-text-block" data-tracking-will-navigate data-test-link>concrete data </a></span><span class> to maintain credibility and demonstrate thorough research.</span></li> </ul> </span> </p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-bold">Keep it concise:</span><span class> Ensure your stories are brief and directly related to your message to keep the audience engaged without sacrificing professionalism.</span></li> </ul> </span> </p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>What techniques have you found effective for balancing storytelling and professionalism in presentations?</span> </p> </div> </div> <div class="qa-redesign-article-content__components"> <div class="md:pb-2 pb-1 md:block hidden" data-test-qa-redesign-publisher-author-card> <div class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link publisher-author-card mb-4"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://www.linkedin.com/showcase/skills-public-speaking/" data-tracking-control-name="article-ssr-frontend-x-article_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Public Speaking </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C4E0BAQHV6n19ec4O_Q/company-logo_100_100/company-logo_100_100/0/1674590144370?e=2147483647&v=beta&t=shJS_AbozaIJShzYBVGWQjXWhtpX89KO_rua1nsFh-c" data-ghost-classes="bg-color-entity-ghost-background" 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class="column-article-segment-contributions md:column md:pl-1 lg:pl-4 xl:pl-8 md:pb-[200px] md:flex md:w-3/5 md:justify-start"> <div class="md:box-content md:max-w-[576px]"> <div class="block md:hidden">  <div class="x-article-last-update-time text-sm leading-[24px] text-color-text-secondary"> Last updated on Nov 8, 2024 </div> <section class="mb-2"> <ol itemscope itemtype="http://schema.org/BreadcrumbList" class="breadcrumbs "> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"> <a itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text-low-emphasis" href="https://www.linkedin.com/pulse/topics/home/" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-normal" itemprop="name">All</span> </a> <meta itemprop="position" content="1"> </li> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"> <a itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text-low-emphasis" href="https://www.linkedin.com/pulse/topics/soft-skills-s2976/" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-normal" itemprop="name">Soft Skills</span> </a> <meta itemprop="position" content="2"> </li> <li itemprop="itemListElement" itemscope itemtype="http://schema.org/ListItem" class="breadcrumb inline-block mr-0.5 font-sans text-sm babybear:text-xs text-color-text after:content-['/'] after:text-color-text-low-emphasis after:ml-0.5 after:no-underline last:mr-0 last:after:hidden"> <a aria-current="page" itemprop="item" class="breadcrumb__link inline-block link-no-visited-state !text-color-text" href="https://www.linkedin.com/pulse/topics/soft-skills-s2976/public-speaking-s1101/" data-tracking-control-name="breadcrumb" data-tracking-will-navigate> <span class="font-semibold" itemprop="name">Public Speaking</span> </a> <meta itemprop="position" content="3"> </li> </ol> </section> <h1 class="q-a-article-title text-display-md text-color-text font-bold w-11/12 text-[32px] md:text-[40px] " data-test-q-and-a-article-title> You're preparing a corporate presentation. How can you balance storytelling with professionalism? </h1> </div> <div class="qa-redesign-article-content py-2 block md:hidden" id="mobile-content-urn_li_articleSegment__urn_li_linkedInArticle_7260723234688389120_7260723236236087296_"> <div class="article-main__content" data-test-id="publishing-text-block">  </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Crafting a corporate presentation that captivates while maintaining professionalism involves a delicate balance. Here's how you can master this blend:</span> </p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-bold">Start with a </span><span class="font-bold"><a href="https://www.linkedin.com/advice/1/what-themes-do-successful-public-speaking-stories-xge9e?trk=article-ssr-frontend-x-article_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-x-article_little-text-block" data-tracking-will-navigate data-test-link>relatable story </a></span><span class="font-bold">:</span><span class> Open with a brief, relevant anecdote to grab attention and set the stage for your key points.</span></li> </ul> </span> </p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-bold">Use data to support stories:</span><span class> Complement your narrative with </span><span class><a href="https://www.linkedin.com/advice/0/your-team-member-craves-data-over-stories-how-can-2hmxc?trk=article-ssr-frontend-x-article_little-text-block" target="_self" data-tracking-control-name="article-ssr-frontend-x-article_little-text-block" data-tracking-will-navigate data-test-link>concrete data </a></span><span class> to maintain credibility and demonstrate thorough research.</span></li> </ul> </span> </p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class> <ul> <li><span class="font-bold">Keep it concise:</span><span class> Ensure your stories are brief and directly related to your message to keep the audience engaged without sacrificing professionalism.</span></li> </ul> </span> </p> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>What techniques have you found effective for balancing storytelling and professionalism in presentations?</span> </p> </div> </div> <div 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none"></code> <code id="i18n_characters" style="display: none"></code> <code id="i18n_characters_fraction" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error" style="display: none"></code> <code id="i18n_contribution_post_rate_limit_error_suggestion" style="display: none"></code> <div class="contribution-text-area-border ease-linear duration-300 mb-2 rounded-md border-1 border-solid border-[var(--color-input-container-border)] p-2 transition-all focus-within:shadow-border hover:shadow-border active:shadow-border-active md:px-3"> <textarea class="contribution-text-area leading-normal placeholder:text-color-input-hint box-border w-full resize-none border-0 bg-color-transparent p-0 text-md leading-open tracking-wide text-color-text outline-none placeholder:text-color-text-disabled lg:text-lg" placeholder="Some ways to get started: - One time at work… - In my experience… - One thing I’ve found helpful…" rows="4" 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photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Sercan Akdemir (Aktuglu) </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> Senior Channel & Alliance Sales Manager | Award Winning Speaker | Coach | President of Anadolu Toastmasters </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center 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You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">I’ve previously used this approach in front of banking sector CIOs, presenting our cybersecurity software with storytelling to convey complex ideas effectively. *Purposeful Storytelling: Stories aren’t just for entertainment, they’re tools for clarifying and reinforcing your message. Every story you tell should serve a clear purpose relevant to your topic. *Use Relatable Examples: For example, consider Michael Jordan’s legendary success not just as an individual, but as part of a cohesive team. His story illustrates the power of collaboration, reinforcing your message of teamwork without losing professionalism. I gave this example to work as team with CIOs, Partners and ourselves as software company to beat cyber attacks. 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data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/D4E03AQF8QMbyk1qy-Q/profile-displayphoto-shrink_400_400/profile-displayphoto-shrink_400_400/0/1716237210990?e=2147483647&v=beta&t=iZ1koIxhpc54F8x0O9KQUcNHcn7FlDMkZSbpl7U8K-Q" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Helen Hirsh Spence </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> TEDx & International Keynote Speaker, Age Provocateur & Mindset Shifter, Longevity Literacy Coach and Trainer </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-x-article_ellipsis-menu-trigger" tabindex="0"> <icon class="ellipsis-menu__trigger-icon m-0 p-0 centered-icon" 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You'll no longer see this contribution</p> </template> </li>  </ul>  </div> </div> <code id="contributionCopyLink" style="display: none"></code> <code id="contributionCopyFail" style="display: none"></code> <code id="contributionCopyUnsupported" style="display: none"></code> </div> </div> <div class="contribution__container left__border -mb-2 -mt-1 animate-show ml-0 pl-0 md:ml-[-41px] md:pl-[32px] pr-0 lg:ml-[-33px] lg:pl-[40px] lg:pr-1 pt-2 pb-4"> <div class="flex flex-col justify-between lg:flex-col"> <div class="flex items-center justify-between gap-1"> </div> </div> <div class="contribution__text-wrapper relative"> <p class="contribution__text mb-1 whitespace-pre-wrap pt-1 text-md leading-open text-color-text md:mb-0 md:pt-0 line-clamp-5 lg:text-lg" data-tracking-control-name="comment_text">All effective talks should include stories. Stories are not antithetical to professionalism; they make presentations more authentic, personal, and facilitate connection with the audience. Granted, the story has to have a point and be backed with data eventually, but I'm a firm believer that stories are the best way to convey necessary messages in professional environments.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none 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class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Raissa Muhutdinova </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> Regional Director with GCI for Central Asia </p> </div> </a> <div class="flex items-center">  <div class="ellipsis-menu absolute right-0 top-0 contribution-control-menu relative" data-feed-action="show-comment-dropdown" data-id="comment__ellipsis-menu" data-feed-control="control_menu" data-tracking-control-name="comment_control_menu" data-feed-action-type="expandControl" data-feed-action-category="expand"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] ellipsis-menu__trigger--small w-[32px] h-[32px] flex justify-center w-[40px] min-w-[40px]" aria-expanded="false" aria-label="Open menu" 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Starting with an engaging hook, the presentation should follow a structured arc, highlighting the problem, solution, and outcome, all aligned with business objectives. Visuals should enhance the message without overwhelming it, ensuring that facts and data remain the focal point. Throughout, language and examples should stay appropriate for the corporate environment while building a connection with the audience.</p> <button class="contribution__see-more-button absolute bottom-0 right-0 hidden cursor-pointer border-0 bg-color-surface p-0 text-md leading-open text-color-text-secondary hover:text-color-action hover:underline lg:text-lg" data-tracking-control-name="comment_expand" data-feed-control="comment_expand" data-feed-action-type="expandContributionText" data-feed-action-category="EXPAND" role="button" type="button">…see more</button> </div>  <div class="contribution__social-action-bar relative right-1 flex flex-row items-center justify-start gap-1"> <div class="contribution-social-activity inline-flex items-center justify-start"> <code id="i18n_reaction_selection_state" style="display: none"></code> <div class="reactions-menu flex flex-row relative items-center justify-center select-none [-webkit-user-select:none] pointer-events-auto 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data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <figure class="top-[4px] hidden lg:inline-flex"> <img class="inline-block relative rounded-[50%] w-6 h-6 bg-color-entity-ghost-background" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/9c8pery4andzj6ohjkjp54ma2" alt="Contributor profile photo"> </figure> <div class="min-w-0 ml-2"> <div class="flex items-center"> <span class="mr-0.5 truncate text-sm font-bold text-color-text lg:text-md"> Takesh Singh </span>  </div> <p class="m-0 truncate text-sm text-color-text-low-emphasis md:text-md" data-test-id="contribution-lock-up-headline"> LinkedIn Top Voice | Public Speaking & Camera Facing 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href="/uas/login?session_redirect=https%3A%2F%2Fwww.linkedin.com%2Fadvice%2F0%2Fyoure-preparing-corporate-presentation-how-can-bj1fc&trk=comment-semaphore-sign-in-redirect&guestReportContentType=AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION&_f=guest-reporting" data-tracking-control-name="comment-semaphore-sign-in-redirect" data-tracking-will-navigate data-item-type="semaphore" data-semaphore-content-type="AUTO_GENERATED_SKILL_ARTICLE_CONTRIBUTION" data-semaphore-content-urn="urn:li:comment:(articleSegment:(urn:li:linkedInArticle:7260723234688389120,7260723236236087296),7261009289509576707)" data-semaphore-author-urn="urn:li:member:20607490" data-semaphore-tracking-prefix="comment-semaphore" data-is-logged-in="false" data-modal="semaphore__toggle" class="semaphore__toggle visited:text-color-text-secondary mx-0.25 flex items-center w-full py-1 px-2 cursor-pointer font-sans text-sm font-bold link-styled focus:link-styled link:no-underline active:bg-color-background-container-tint 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