Why do people use Altmetric Share of Voice? : Altmetric

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text-align: justify; margin-bottom: 0pt;"><span style="font-size: 12pt; font-family: Barlow, sans-serif; color: rgb(67, 67, 67); font-weight: 400;">Share of Voice allows science-based enterprises to answer questions about their publication strategy and performance, to monitor similar organizations and to understand the reception of their research across a broad range of demographics.</span></p><p dir="ltr" style="line-height: 1.9872; text-align: justify; margin-bottom: 0pt;"><br></p><ul style="margin-bottom: 0px; padding-inline-start: 48px;"><li dir="ltr" style="list-style-type: disc; font-size: 12pt; font-family: Arial, sans-serif; color: rgb(67, 67, 67); font-weight: 400;"><p dir="ltr" style="line-height: 1.9872; text-align: justify; margin-bottom: 0pt;"><span style="font-size: 12pt; font-family: Barlow, sans-serif; color: rgb(67, 67, 67); font-weight: 700;">Case 1: Estimating the scale of a Therapeutic or Research Area</span><span style="font-size: 12pt; font-family: Barlow, sans-serif; color: rgb(67, 67, 67); font-weight: 400;"> and understanding the volume of engagement and activity associated with that research: what does ‘normal’ look like, and what can you expect for future impact? You can use your dashboard to set benchmarks for the future, and evaluate your success to date.</span><span style="font-size: 12pt; font-family: Barlow, sans-serif; color: rgb(67, 67, 67); font-weight: 400;"><br></span><span style="font-size: 12pt; font-family: Barlow, sans-serif; color: rgb(67, 67, 67); font-weight: 400;">Example: Client F. uses their Share of Voice dashboard to set expectations for engagement within their divisions, whose Therapeutic Areas show very different impact profiles.</span><br><br></p></li><li dir="ltr" style="list-style-type: disc; font-size: 12pt; font-family: Arial, sans-serif; color: rgb(67, 67, 67); font-weight: 400;"><p dir="ltr" style="line-height: 1.9872; text-align: justify; margin-bottom: 0pt;"><span style="font-size: 12pt; font-family: Barlow, sans-serif; color: rgb(67, 67, 67); font-weight: 700;">Case 2: Share of Voice supports competitive analyses</span><span style="font-size: 12pt; font-family: Barlow, sans-serif; color: rgb(67, 67, 67); font-weight: 400;"> across a range of organizations, using a broad range of metrics and indicators.</span><span style="font-size: 12pt; font-family: Barlow, sans-serif; color: rgb(67, 67, 67); font-weight: 400;"><br></span><span style="font-size: 12pt; font-family: Barlow, sans-serif; color: rgb(67, 67, 67); font-weight: 400;">Example: Client J. uses a Share of Voice dashboard to benchmark their divisions against similar competing organizations using Altmetric Attention Score as their leading metric.</span><br><br></p></li><li dir="ltr" style="list-style-type: disc; font-size: 12pt; font-family: Arial, sans-serif; color: rgb(67, 67, 67); font-weight: 400;"><p dir="ltr" style="line-height: 1.9872; text-align: justify; margin-bottom: 0pt;"><span style="font-size: 12pt; font-family: Barlow, sans-serif; color: rgb(67, 67, 67); font-weight: 700;">Case 3: Identification of leading publications and organizations.</span><span style="font-size: 12pt; font-family: Barlow, sans-serif; color: rgb(67, 67, 67); font-weight: 400;"> Share of Voice supports you to identify the most impactful medicines, technologies, publications, countries, authors and institutions within a Therapeutic or Research area, using a range of indicators.</span><span style="font-size: 12pt; font-family: Barlow, sans-serif; color: rgb(67, 67, 67); font-weight: 400;"><br></span><span style="font-size: 12pt; font-family: Barlow, sans-serif; color: rgb(67, 67, 67); font-weight: 400;">Example: Client A uses their dashboards to make comparisons for both approved medicines and cutting-edge research, supporting analyses for research coming from different countries.</span><br><br></p></li><li dir="ltr" style="list-style-type: disc; font-size: 12pt; font-family: Arial, sans-serif; color: rgb(67, 67, 67); font-weight: 400;"><p dir="ltr" style="line-height: 1.9872; text-align: justify; margin-bottom: 0pt;"><span style="font-size: 12pt; font-family: Barlow, sans-serif; color: rgb(67, 67, 67); font-weight: 700;">Case 4: Understanding who is engaging with your research on social media</span><span style="font-size: 12pt; font-family: Barlow, sans-serif; color: rgb(67, 67, 67); font-weight: 400;">, what they are saying, and the nature of the audience for their messaging. Analyze your competitors’ publications, see how trends have changed over time, identify strengths, weaknesses and opportunities for your publication and communication teams.</span><span style="font-size: 12pt; font-family: Barlow, sans-serif; color: rgb(67, 67, 67); font-weight: 400;"><br></span><span style="font-size: 12pt; font-family: Barlow, sans-serif; color: rgb(67, 67, 67); font-weight: 400;">Example: Client D is interested in research within emerging research areas, and wants to identify what research is causing conversations amongst leading researchers.</span><br><br></p></li><li dir="ltr" style="list-style-type: disc; font-size: 12pt; font-family: Arial, sans-serif; color: rgb(67, 67, 67); font-weight: 400;"><p dir="ltr" style="line-height: 1.9872; text-align: justify; margin-bottom: 0pt;"><span style="font-size: 12pt; font-family: Barlow, sans-serif; color: rgb(67, 67, 67); font-weight: 700;">Case 5: Supporting journal selection and the development of publication strategy</span><span style="font-size: 12pt; font-family: Barlow, sans-serif; color: rgb(67, 67, 67); font-weight: 400;">. Our dashboards have specific visualisations to support the analysis of journal impact, which organizations are using which journals, and the extent to which they’re achieving impact.</span><span style="font-size: 12pt; font-family: Barlow, sans-serif; color: rgb(67, 67, 67); font-weight: 400;"><br></span><span dir="ltr" style="font-size: 12pt; font-family: Barlow, sans-serif; color: rgb(67, 67, 67); font-weight: 400;">Example: Client R is developing a publication strategy, and needs to be able to report on the impact of clinically focussed versus cutting edge science, which journals are delivering the impact they need, and whether their Open Access strategy is working for them.</span><br><br></p></li></ul> </div> <hr /> <p class="article-vote" id="voting-container"> Did you find it helpful? <span data-href="/support/solutions/articles/6000275370/thumbs_up" class="vote-up a-link" data-remote="true" data-method="put" data-update="#voting-container" data-update-with-message="Glad we could be helpful. Thanks for the feedback."> Yes </span> <span data-href="/support/solutions/articles/6000275370/thumbs_down" class="vote-down a-link" data-remote="true" data-method="put" data-update="#vote-feedback-form" data-hide-dom="#voting-container" data-show-dom="#vote-feedback-container"> No </span> </p> <div class="hide" id="vote-feedback-container"> <div class="lead">Can you please tell us how we can improve this article?</div> <div id="vote-feedback-form"> <div class="sloading loading-small loading-block"></div> </div> </div> </div> <div class="side-article-list sidebar content min-height-on-desktop article-list"> <h3 class="list-lead"> More articles in <span class='folder-name'> Share Of Voice reports </span> </h3> <ul> <li> <div class="ellipsis"> <a href="/support/solutions/articles/6000251433-introduction-to-the-share-of-voice-report">Introduction to the Share of Voice report</a> </div> </li> <li> <div class="ellipsis"> <a href="/support/solutions/articles/6000252084-how-to-use-share-of-voice">How to use Share of Voice</a> </div> </li> <li> <div class="ellipsis"> <a href="/support/solutions/articles/6000275371-filtering-by-study-type">Filtering by Study Type</a> </div> </li> <li> <div class="ellipsis"> <a href="/support/solutions/articles/6000275373-sentiment-analysis">Sentiment Analysis</a> </div> </li> <li> <div class="ellipsis"> <a href="/support/solutions/articles/6000275374-demographics-and-classification-of-source">Demographics and classification of source</a> </div> </li> <li> <div class="ellipsis"> <a href="/support/solutions/articles/6000251434-how-altmetric-and-dimensions-calculate-share-of-voice-for-a-company-or-product-s-research">How Altmetric and Dimensions calculate "Share of Voice" for a company or product's research</a> </div> </li> </ul> </div> </div> <script> jQuery('.list-lead .folder-name').hide(); jQuery('.list-lead').text('More articles'); </script> </div> <footer class="footer"> <div class="footer-area"> <div class="footer-wrapper"> <div class="footer-links"> <div class="fl-1"> <ul> <li> Altmetric Support </li> <li> <a href="/support/solutions/"> All Solutions </a> </li> <li> <a href="https://www.altmetric.com/about-us/"> About us </a> </li> <li> <a href="/cdn-cgi/l/email-protection#40333530302f323400212c342d25343229236e232f2d"> Contact us </a> </li> </ul> </div> <div class="fl-2"> <ul> <li> Altmetric Website </li> <li> <a href="https://www.altmetric.com/solutions/altmetric-explorer/"> Altmetric Explorer </a> </li> <li> <a href="https://status.altmetric.com/"> System Status Checker </a> </li> <li> <a href="https://www.altmetric.com/login.php"> Explorer Sign In </a> </li> <li> <a href="https://www.altmetric.com/about-us/our-team/"> Jobs </a> </li> </ul> </div> </div> <div class="footer-links links-right"> <div class="fl-1"> <ul> <li> We're Social </li> <li> <a href="http://www.facebook.com/Altmetric"><i class="fa fa fa-facebook-square fa-2x"></i> Like </a> </li> <li> <a href="http://www.twitter.com/altmetric"><i class="fa fa fa-twitter-square fa-2x"></i> Follow </a> </li> <li> <a href="http://www.linkedin.com/company/altmetric?trk=hb_tab_compy_id_2811048"><i class="fa fa fa-linkedin-square fa-2x"></i> Connect </a> </li> </ul> </div> <div class="fl-2"> <ul> <li> Looking for someone else? 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Why do people use Altmetric Share of Voice? : Altmetric