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62.5rem){.lrv-a-carousel-grid__overlay--primary-img{grid-column:2/4;grid-row:1}}@media(min-width: 62.5rem){.lrv-a-carousel-grid__overlay--primary-content{grid-column:1/3;grid-row:1;padding:1.875rem;z-index:1;background-color:#fff}}@media(min-width: 62.5rem){.lrv-a-carousel-grid__overlay--secondary{display:var(--grid-overlay);grid-template-columns:repeat(3, 1fr);grid-gap:var(--spacing-125)}}.lrv-a-carousel-grid__overlay--secondary-card{display:var(--grid-overlay);grid-template-columns:6.25rem 1fr;grid-gap:var(--spacing-1)}:root{--a-children-border-color: rgb(0, 0, 0)}.lrv-a-children-border--grey{--a-children-border-color: rgb(140, 140, 140)}.lrv-a-children-border--grey-light{--a-children-border-color: rgb(204, 204, 204)}.lrv-a-children-border-vertical>*+*{border-top:var(--a-children-border-width, 1px) var(--a-children-border-style, solid) var(--a-children-border-color, "")}@media(max-width: 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img{position:absolute;width:100%;height:100%;object-fit:cover}.lrv-a-crop-5x1{position:relative;padding-bottom:calc(( 1 / 5 )*100%)}.lrv-a-crop-5x1 img{position:absolute;width:100%;height:100%;object-fit:cover}.lrv-a-crop-5x2{position:relative;padding-bottom:calc(( 2 / 5 )*100%)}.lrv-a-crop-5x2 img{position:absolute;width:100%;height:100%;object-fit:cover}.lrv-a-crop-3x4{position:relative;padding-bottom:calc(( 4 / 3 )*100%)}.lrv-a-crop-3x4 img{position:absolute;width:100%;height:100%;object-fit:cover}.lrv-a-crop-contain img{object-fit:contain}@media(max-width: 47.999rem){.lrv-a-crop-1x1\@mobile-max{position:relative;padding-bottom:100%}.lrv-a-crop-1x1\@mobile-max img{position:absolute;width:100%;height:100%;object-fit:cover}}@media(min-width: 78.75rem){.lrv-a-crop-3x2\@desktop-xl{position:relative;padding-bottom:66.6666666667%}.lrv-a-crop-3x2\@desktop-xl img{position:absolute;width:100%;height:100%;object-fit:cover}}@media(min-width: 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#000;border-right-color:rgba(0,0,0,0);border-bottom-color:rgba(0,0,0,0);transform:rotate(45deg);top:-0.75rem;background-color:#fff}.lrv-a-icon-after-arrow-top-right::before{position:absolute;content:"";display:block;width:1.5rem;height:1.5rem;right:13%;border:2px solid #000;border-right-color:rgba(0,0,0,0);border-bottom-color:rgba(0,0,0,0);transform:rotate(45deg);top:-0.75rem;background-color:#fff}.lrv-a-screen-reader-only{border:0;clip:rect(1px, 1px, 1px, 1px);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;word-wrap:normal}@media(max-width: 47.999rem){.lrv-a-screen-reader-only\@mobile-max{border:0;clip:rect(1px, 1px, 1px, 1px);clip-path:inset(50%);height:1px;margin:-1px;overflow:hidden;padding:0;position:absolute;width:1px;word-wrap:normal}}@media(min-width: 78.75rem){.lrv-a-screen-reader-only\@desktop-xl{border:0;clip:rect(1px, 1px, 1px, 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0}}.lrv-a-truncate-ellipsis{white-space:nowrap;overflow:hidden;text-overflow:ellipsis}.lrv-a-truncate-ellipsis-1line{overflow:hidden;text-overflow:ellipsis;display:-webkit-box;-webkit-line-clamp:1;-webkit-box-orient:vertical}.lrv-a-truncate-ellipsis-2line{overflow:hidden;text-overflow:ellipsis;display:-webkit-box;-webkit-line-clamp:2;-webkit-box-orient:vertical}.lrv-a-truncate-ellipsis-3line{overflow:hidden;text-overflow:ellipsis;display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical}.lrv-a-truncate-ellipsis-5line{overflow:hidden;text-overflow:ellipsis;display:-webkit-box;-webkit-line-clamp:5;-webkit-box-orient:vertical}.lrv-a-truncate-ellipsis-6line{overflow:hidden;text-overflow:ellipsis;display:-webkit-box;-webkit-line-clamp:6;-webkit-box-orient:vertical}@media(min-width: 78.75rem){.lrv-a-truncate-ellipsis-3line\@desktop-xl{overflow:hidden;text-overflow:ellipsis;display:-webkit-box;-webkit-line-clamp:3;-webkit-box-orient:vertical}}@media(max-width: 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48rem){.lrv-u-border-b-1\@tablet{border-bottom-width:.0625rem}}.lrv-u-border-t-20{border-top-width:1.25rem}.lrv-u-bottom-0{bottom:0}.lrv-u-align-items-center{align-items:center}.lrv-u-justify-content-center{justify-content:center}.lrv-u-justify-content-space-evenly{justify-content:space-evenly}.lrv-u-justify-content-space-between{justify-content:space-between}.lrv-u-align-items-start{align-items:flex-start}.lrv-u-justify-content-start{justify-content:flex-start}.lrv-u-justify-content-end{justify-content:flex-end}.lrv-u-align-items-end{align-items:flex-end}.lrv-u-align-items-stretch{align-items:stretch}.lrv-u-align-items-normal{align-items:normal}@media(min-width: 62.5rem){.lrv-u-align-items-center\@desktop{align-items:center}.lrv-u-justify-content-center\@desktop{justify-content:center}.lrv-u-justify-content-space-evenly\@desktop{justify-content:space-evenly}.lrv-u-justify-content-space-between\@desktop{justify-content:space-between}.lrv-u-align-items-start\@desktop{align-items:flex-start}.lrv-u-justify-content-start\@desktop{justify-content:flex-start}.lrv-u-justify-content-end\@desktop{justify-content:flex-end}.lrv-u-align-items-end\@desktop{align-items:flex-start}}@media(min-width: 48rem){.lrv-u-justify-content-center\@tablet{justify-content:center}}.lrv-u-color-brand-secondary{color:#000;color:var(--color-brand-secondary, rgb(0, 0, 0))}.lrv-u-color-black{color:#000;color:var(--color-black, rgb(0, 0, 0))}.lrv-u-color-brand-primary-light{color:#ec1c24;color:var(--color-brand-primary-light, rgb(236, 28, 36))}.lrv-u-color-brand-primary-dark{color:#ec1c24;color:var(--color-brand-primary-dark, rgb(236, 28, 36))}.lrv-u-color-white{color:#fff;color:var(--color-white, rgb(255, 255, 255))}.lrv-u-color-brand-primary{color:#ec1c24;color:var(--color-brand-primary, rgb(236, 28, 36))}.lrv-u-color-grey-light{color:#e6e6e6;color:var(--color-grey-light, rgb(230, 230, 230))}.lrv-u-color-brand-secondary-dark{color:#000;color:var(--color-brand-secondary-dark, rgb(0, 0, 0))}.lrv-u-color-brand-secondary-light{color:#000;color:var(--color-brand-secondary-light, rgb(0, 0, 0))}.lrv-u-color-grey-dark{color:#6a6a6a;color:var(--color-grey-dark, rgb(106, 106, 106))}.lrv-u-color-grey{color:#8c8c8c;color:var(--color-grey, rgb(140, 140, 140))}@media(min-width: 62.5rem){.lrv-u-color-brand-secondary\@desktop{color:#000;color:var(--color-brand-secondary, rgb(0, 0, 0))}}@media(min-width: 62.5rem){.lrv-u-color-black\@desktop{color:#000;color:var(--color-black, rgb(0, 0, 0))}}@media(min-width: 62.5rem){.lrv-u-color-brand-primary-light\@desktop{color:#ec1c24;color:var(--color-brand-primary-light, rgb(236, 28, 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href="https://web.archive.org/web/20230120022002/https://variety.com/vip/the-new-playstation-strategy-behind-hbos-the-last-of-us-1235488177/" class="o-figure__link u-flex-order-n1@mobile-max" target="_self"> <figure class="o-figure lrv-u-font-family-secondary u-color-brand-secondary-50 u-flex-order-n1@mobile-max lrv-u-margin-b-050@mobile-max lrv-u-max-width-100p" style=""> <div class="c-lazy-image "> <div class="lrv-a-crop-16x9" style=""> <img class="c-lazy-image__img lrv-u-background-color-grey-lightest lrv-u-width-100p lrv-u-display-block lrv-u-height-auto" src="https://web.archive.org/web/20230120022002im_/https://variety.com/wp-content/uploads/2023/01/featured_last_of_us.jpg?w=910&h=511&crop=1" alt=""The Last of Us"" srcset="https://web.archive.org/web/20230120022002im_/https://variety.com/wp-content/uploads/2023/01/featured_last_of_us.jpg?w=910&h=511&crop=1 1920w, https://web.archive.org/web/20230120022002im_/https://variety.com/wp-content/uploads/2023/01/featured_last_of_us.jpg?w=910&h=511&crop=1&resize=150%2C84 150w, https://web.archive.org/web/20230120022002im_/https://variety.com/wp-content/uploads/2023/01/featured_last_of_us.jpg?w=910&h=511&crop=1&resize=300%2C169 300w, https://web.archive.org/web/20230120022002im_/https://variety.com/wp-content/uploads/2023/01/featured_last_of_us.jpg?w=910&h=511&crop=1&resize=125%2C70 125w, https://web.archive.org/web/20230120022002im_/https://variety.com/wp-content/uploads/2023/01/featured_last_of_us.jpg?w=910&h=511&crop=1&resize=681%2C383 681w, https://web.archive.org/web/20230120022002im_/https://variety.com/wp-content/uploads/2023/01/featured_last_of_us.jpg?w=910&h=511&crop=1&resize=450%2C253 450w, https://web.archive.org/web/20230120022002im_/https://variety.com/wp-content/uploads/2023/01/featured_last_of_us.jpg?w=910&h=511&crop=1&resize=250%2C140 250w" sizes="(min-width: 87.5rem) 1000px, (min-width: 78.75rem) 681px, (min-width: 48rem) 450px, (max-width: 48rem) 250px" height="" width="" decoding="async"> </div> </div> <figcaption class="c-figcaption lrv-u-flex lrv-u-flex-direction-column lrv-u-margin-t-050 lrv-u-padding-tb-1 lrv-u-padding-t-050@tablet u-padding-lr-225@mobile-max"> <cite class="lrv-u-border-t-1 lrv-u-padding-t-050 lrv-u-text-transform-uppercase u-font-size-9 u-letter-spacing-005 u-color-brand-secondary-50">Illustration: VIP+; "The Last of Us" courtesy of HBO</cite> </figcaption> </figure> </a> </div> </div> <div class="lrv-u-background-color-body"> <div class="lrv-a-wrapper u-max-width-618"> <div class="a-content a-dropcap u-font-family-body lrv-u-line-height-normal lrv-u-font-size-18"> <div class="pmc-paywall"><p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> The premiere this Sunday of the HBO series adaptation of the 2013 video game “The Last of Us” is considered a make-or-break moment for gaming properties getting the Hollywood treatment.</p> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> Naughty Dog co-president Neil Druckmann, who created the franchise, and “Chernobyl” creator and scribe Craig Mazin are taking an unusually ambitious approach to adapting a video game story as creators, showrunners and episode directors of the series.</p> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> But for Sony Interactive Entertainment, “Last” is so much more than a gateway to Hollywood red carpets. </p> <figure class="wp-block-embed is-type-rich is-provider-datawrapper wp-block-embed-datawrapper"><div class="wp-block-embed__wrapper"> <iframe title="Projects at PlayStation Productions" aria-label="Table" id="datawrapper-chart-dWLtR" src="https://web.archive.org/web/20230120022002if_/https://datawrapper.dwcdn.net/dWLtR/1/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="485" data-external="1"></iframe><script type="text/javascript">!function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;r<t.length;r++){if(t[r].contentWindow===e.source)t[r].style.height=e.data["datawrapper-height"][a]+"px"}}}))}();</script> </div></figure> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> For one, the HBO series isn’t SIE’s first rodeo. PlayStation Productions, the unit created to adapt IP from SIE’s first-party studios like Naughty Dog to the big and small screens, already had a hit in debut project “Uncharted,” which netted <a rel="noreferrer noopener nofollow" href="https://web.archive.org/web/20230120022002/https://www.forbes.com/sites/scottmendelson/2022/05/22/box-office-uncharted-passes-400-million-as-sonic-the-hedgehog-2-tops-375-million-and-lost-city-nears-100-million/?sh=4c98372c48a5" target="_blank">more than</a> $400 million at the global box office in 2022 and is <a rel="noreferrer noopener nofollow" href="https://web.archive.org/web/20230120022002/https://www.thegamer.com/uncharted-fifth-best-selling-video-game-movie/#:~:text=Another%20weekend%20has%20produced%20solid,Prince%20of%20Persia's%20%24336.4%20million." target="_blank">the fifth-best</a> film ever to be adapted from video game IP. “Uncharted” is also a Naughty Dog IP, with Druckman and co-president Evan Wells executive producing the film.</p> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> But even as other IP like “Horizon,” “God of War” and “Twisted Metal” are getting series adaptations at various streamers, SIE is going to great lengths to make “Last” the face of its audience-expansion push.</p> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> When the HBO series concludes its first season in March, a remake of the first game that was released on PlayStation 5 in September will be <a rel="noreferrer noopener nofollow" href="https://web.archive.org/web/20230120022002/https://www.naughtydog.com/blog/the_last_of_us_10th_anniversary_kickoff" target="_blank">available on PC</a>, marking a first for the franchise. The original game and its 2014 remaster, 2020’s “The Last of Us Part II,” and the 2022 remake have collectively sold more than 37 million units while only being available on PlayStation consoles.</p> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> SIE gave the same treatment to its top-selling franchise overall via 2022 PC releases for 2018’s “Marvel’s Spider-Man" and its 2020 follow-up “Miles Morales.” With the HBO show at play, SIE clearly thinks its current “Last” games haven’t reached their full audience yet.</p> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> Better yet, Naughty Dog’s lauded franchise is playing a vital role in SIE’s efforts to flood the market with its own spin on live-service games.</p> <figure class="wp-block-embed is-type-rich is-provider-datawrapper wp-block-embed-datawrapper"><div class="wp-block-embed__wrapper"> <iframe title="Projected SIE Live Service Franchises" aria-label="Column Chart" id="datawrapper-chart-rwni5" src="https://web.archive.org/web/20230120022002if_/https://datawrapper.dwcdn.net/rwni5/2/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="440" data-external="1"></iframe><script type="text/javascript">!function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;r<t.length;r++){if(t[r].contentWindow===e.source)t[r].style.height=e.data["datawrapper-height"][a]+"px"}}}))}();</script> </div></figure> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> While Naughty Dog won’t reveal more details on its multiplayer game set in the same universe as “Last” until later in 2023, Sony projects it will be one of 12 live-service franchises delivered to market by fiscal-year 2025. That’s far more than just its “MLB: The Show” games.</p> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> The appeal of live services to publishers is <a rel="noreferrer noopener" href="https://web.archive.org/web/20230120022002/https://variety.com/vip/diablo-immortal-proves-microtransaction-model-is-gamings-moneymaker-1235302984/" target="_blank">in-game spending</a>, its principal revenue model that shares DNA with how mobile games have come to represent half of the overall gaming market, as recurrent player spending has often proven to sport longer legs for games’ lifetime sales than singular upfront costs to access games.</p> <figure class="wp-block-embed is-type-rich is-provider-datawrapper wp-block-embed-datawrapper"><div class="wp-block-embed__wrapper"> <iframe title="Sony Group Game &amp; Network Services Revenues" aria-label="Interactive area chart" id="datawrapper-chart-vyiCX" src="https://web.archive.org/web/20230120022002if_/https://datawrapper.dwcdn.net/vyiCX/1/" scrolling="no" frameborder="0" style="width: 0; min-width: 100% !important; border: none;" height="400" data-external="1"></iframe><script type="text/javascript">!function(){"use strict";window.addEventListener("message",(function(e){if(void 0!==e.data["datawrapper-height"]){var t=document.querySelectorAll("iframe");for(var a in e.data["datawrapper-height"])for(var r=0;r<t.length;r++){if(t[r].contentWindow===e.source)t[r].style.height=e.data["datawrapper-height"][a]+"px"}}}))}();</script> </div></figure> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> Until such games release, Sony’s Game & Network Services segment has largely seen its in-game sales come from popular third-party titles like “Grand Theft Auto Online” or “Call of Duty: Warzone,” but even those represented just over 60% of overall software sales in the last reported quarter.</p> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> The opportunity to not just adapt “Last” for Hollywood’s sake but also adapt its gameplay to a frequently updated live service that could benefit from new fans of the franchise looking to bide time between seasons of the show, should HBO renew it, could break serious ground for SIE’s efforts to catch up to other companies making most of their revenue from in-game purchases. And, of course, <a rel="noreferrer noopener" href="https://web.archive.org/web/20230120022002/https://variety.com/vip/why-playstations-cross-platform-and-live-service-pushes-should-be-synonymous-1235284369/" target="_blank">sell more consoles</a> if they intend to keep this multiplayer game exclusive to PlayStation 5.</p> <p class="paragraph larva // lrv-u-margin-lr-auto lrv-a-font-body-m "> As much as “Last” games have been lauded for their strong narrative and were overdue for a serious treatment via HBO, it doesn’t change the fact that Sony’s hopes for this brand extend well past accolades.</p> </div> </div> <div id="cx-paywall" class="u-max-width-618 lrv-u-margin-lr-auto"></div> </div> </div> <div class="lrv-wrapper lrv-margin-lr-auto"> <div class="more-from-widget // u-border-t-6 u-border-color-brand-secondary-50 lrv-u-margin-b-2 lrv-u-margin-lr-auto lrv-u-margin-b-2 u-margin-t-150@tablet u-max-width-618"> <div class="more-from // lrv-u-flex u-justify-content-center@mobile-max 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href="/web/20230120022002/https://variety.com/vcategory/artisans-2"> Artisans</a> </li> </ul> </li> <li class="mega-menu-item // mega-menu__parent-list-item // lrv-js-MobileHeightToggle lrv-u-padding-b-050" data-collapsible="collapsed"> <div class="lrv-u-flex lrv-u-border-b-1 u-border-color-iron-grey lrv-u-padding-b-050 u-padding-b-025@tablet"> <button class="lrv-js-MobileHeightToggle-trigger lrv-a-unstyle-button u-display-inline-flex lrv-u-margin-l-00 lrv-u-cursor-pointer a-stacking-context a-hidden@tablet lrv-a-icon-before a-icon-down-caret-thin"><span class="lrv-a-screen-reader-only">Expand the sub menu</span></button> <a class="c-link lrv-a-unstyle-link lrv-u-color-black lrv-u-width-100p u-color-brand-secondary-30@tablet lrv-u-font-weight-bold lrv-u-font-family-secondary lrv-u-font-size-18 u-font-size-24@tablet u-color-brand-primary-40:hover@tablet" href="https://web.archive.org/web/20230120022002/https://variety.com/t/what-to-hear/"> What to Hear</a> </div> <ul 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class="lrv-js-MobileHeightToggle-trigger lrv-a-unstyle-button u-display-inline-flex lrv-u-margin-l-00 lrv-u-cursor-pointer a-stacking-context a-hidden@tablet lrv-a-icon-before a-icon-down-caret-thin"><span class="lrv-a-screen-reader-only">Expand the sub menu</span></button> <a class="c-link lrv-a-unstyle-link lrv-u-color-black lrv-u-width-100p u-color-brand-secondary-30@tablet lrv-u-font-weight-bold lrv-u-font-family-secondary lrv-u-font-size-18 u-font-size-24@tablet u-color-brand-primary-40:hover@tablet" href="/web/20230120022002/https://variety.com/vip/"> VIP+</a> </div> <ul class="mega-menu__child-list // lrv-js-MobileHeightToggle-target lrv-a-unstyle-list lrv-u-padding-t-050 u-padding-t-075@tablet u-margin-b-150@tablet" data-collapsible-panel="" data-collapsible-breakpoint="mobile-only"> <li class="mega-menu__child-list-item // lrv-u-font-size-18 lrv-u-font-family-secondary lrv-u-margin-b-025 u-font-family-body@tablet u-font-size-15@tablet"> <a class="c-link lrv-a-unstyle-link 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