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class="DidYouKnow__ContentText-sc-4vo6b3-3 gFvtMz"><h4 class="DidYouKnow__SubHeader-sc-4vo6b3-2 hmcims">Did you know?</h4><h2 class="DidYouKnow__Header-sc-4vo6b3-1 jSPa-DI">90% of the 980,000+ websites on Trustpilot use our platform for free</h2><div class="DidYouKnow__Content-sc-4vo6b3-5 eBPUdq"></div></div></div></div></div><div class="Background__StyledBackground-sc-budbx4-0 dVIVHi"><div class="Spacing-sc-nd6fy-0 fEPpsR"><div class="Headline__ContentWrapper-sc-1it1fkp-0 bdEmwk"><div class="Headline__ContentHeader-sc-1it1fkp-1 jJatJu"><div class="HeaderSubheader__HeaderWrapper-sc-1g73br4-0 knIond"><h2 class="Headers__Heading-sc-1lr3p22-0 Headers__H2-sc-1lr3p22-3 HeaderSubheader__ContentBlockHeader-sc-1g73br4-2 hupsSt jxOyBi cdCPdb">Businesses can choose our free or paid services</h2></div></div><div class="from-markdown Headline__ContentText-sc-1it1fkp-3 jacsZj"><p class="Markdown__Paragraph-sc-wk78ky-0 jspqsu">We operate what's commonly called a 'freemium' business model and make most of our money from businesses subscribing to our software services.</p></div></div></div></div><div class="Background__StyledBackground-sc-budbx4-0 dVIVHi"><div class="Spacing-sc-nd6fy-0 jnVvba"><div class="TwoColSquareContent__TwoColContentContainer-sc-1xeai0h-0 bkzqou"><div class="TwoColSquareContent__Container-sc-1xeai0h-1 kxOQNl"><div class="TwoColSquareContent__Content-sc-1xeai0h-2 jGTVHB"><div class="TwoColSquareContent__IconImageWrapper-sc-1xeai0h-4 jtSnEA"><img src="https://images.ctfassets.net/b7g9mrbfayuu/3arHUdb3a5HC1RgKfUecWc/b72aa90448701e1d7c0c4957434b290d/A_great_trustscore_icon.svg" alt="A great trustscore icon" loading="lazy"/></div><h2 class="Headers__Heading-sc-1lr3p22-0 Headers__H2-sc-1lr3p22-3 TwoColSquareContent__Header-sc-1xeai0h-5 hupsSt jxOyBi jggZTf">A great TrustScore starts with great customer service</h2><hr class="TwoColSquareContent__Splitter-sc-1xeai0h-6 bnStrP"/><div class="TwoColSquareContent__MainText-sc-1xeai0h-7 jDnVhl"><div class="from-markdown "><p class="TwoColSquareContent__StyledParagraph-sc-1xeai0h-9 fJzOVR">There are no shortcuts to great customer service. Businesses have to put in the effort to collect feedback, engage with their customers and put to use the insights they get. Without that effort, using Trustpilot won’t lead to a higher star rating or TrustScore and there are, of course, no guarantees.</p> <p class="TwoColSquareContent__StyledParagraph-sc-1xeai0h-9 fJzOVR">Like with any service you can subscribe to, the real benefit comes with using it – regardless of whether you're on a free or paid plan. Businesses that actively invite gathered feedback from more customers overall in 2021, including those who’ve had positive experiences (and who might not otherwise have left a review) — resulting in a 15% higher average TrustScore, and 105% more reviews than for those businesses who don’t.</p> <p class="TwoColSquareContent__StyledParagraph-sc-1xeai0h-9 fJzOVR">Since actively inviting people to leave reviews can influence the star rating and TrustScore, we make it clear to everyone <a href="https://support.trustpilot.com/hc/en-us/articles/360015285980-Introducing-the-Business-Transparency-box-and-page" target="_blank" class="Links__StyledLink-sc-nzv42-0 kviPJC">how businesses use Trustpilot</a> and whether they’re asking for reviews, have claimed their profile on Trustpilot, or are yet to do either.</p></div></div></div></div><div class="TwoColSquareContent__Container-sc-1xeai0h-1 kxOQNl"><div class="TwoColSquareContent__Content-sc-1xeai0h-2 jGTVHB"><div class="TwoColSquareContent__IconImageWrapper-sc-1xeai0h-4 jtSnEA"><img src="https://images.ctfassets.net/b7g9mrbfayuu/2MW6lI9XMDcCGcECep31h0/6169c92c51ae9954b7bbb9247095b945/Fair_and_equal_treatment_icon.svg" alt="Fair and equal treatment icon" loading="lazy"/></div><h2 class="Headers__Heading-sc-1lr3p22-0 Headers__H2-sc-1lr3p22-3 TwoColSquareContent__Header-sc-1xeai0h-5 hupsSt jxOyBi jggZTf">Fair and equal treatment</h2><hr class="TwoColSquareContent__Splitter-sc-1xeai0h-6 bnStrP"/><div class="TwoColSquareContent__MainText-sc-1xeai0h-7 jDnVhl"><div class="from-markdown "><p class="TwoColSquareContent__StyledParagraph-sc-1xeai0h-9 fJzOVR">As an independent review platform whose mission is to bring consumers and businesses together, we take a neutral stance towards reviews. For example, no business can pay to have reviews delayed or removed and everyone has to follow the <a href="https://legal.trustpilot.com" target="_blank" class="Links__StyledLink-sc-nzv42-0 kviPJC">same rules</a>.</p> <p class="TwoColSquareContent__StyledParagraph-sc-1xeai0h-9 fJzOVR">Our Content Integrity Team gives equal treatment to businesses that use Trustpilot for free and those that subscribe to our services. Our commitment to fairness and creating a level playing field provides the very foundation on which we operate and we’re passionate about keeping it that way.</p></div></div></div></div></div></div></div><div class="Background__StyledBackground-sc-budbx4-0 dVIVHi"><div class="Spacing-sc-nd6fy-0 hnSgep"><div class="Headline__ContentWrapper-sc-1it1fkp-0 bdEmwk"><div class="Headline__ContentHeader-sc-1it1fkp-1 jJatJu"><div class="HeaderSubheader__HeaderWrapper-sc-1g73br4-0 knIond"><h2 class="Headers__Heading-sc-1lr3p22-0 Headers__H2-sc-1lr3p22-3 HeaderSubheader__ContentBlockHeader-sc-1g73br4-2 hupsSt jxOyBi cdCPdb">A review platform for everyone</h2></div></div></div></div></div><div class="Background__StyledBackground-sc-budbx4-0 dVIVHi"><div class="Spacing-sc-nd6fy-0 ghiXwo"><div class="Quote__ContentWrapper-sc-1hathl4-0 jVrAzx"><div class="Quote__ContentText-sc-1hathl4-1 bFZCa-d"><div class="Quote__ContentLogo-sc-1hathl4-2 imZJOO"></div><div class="from-markdown Quote__ContentTextPrimary-sc-1hathl4-3 iiVaVO"><p class="Markdown__Paragraph-sc-wk78ky-0 jspqsu">"From the very beginning, part of the fabric of Trustpilot has been to make sure both companies and consumers can use our platform for free. We’ll never compromise on being open and we’re continuously working to bring more transparency to the reviews industry as a whole."</p></div><div class="from-markdown Quote__ContentTextSecondary-sc-1hathl4-4 eqMewr"><p class="Markdown__Paragraph-sc-wk78ky-0 jspqsu">Anoop Joshi Chief Trust Officer</p></div></div><div class="Quote__ContentMedia-sc-1hathl4-6 ioEysB"><div class="react-aspect-ratio-placeholder" style="--aspect-ratio:(1.5)"><span style="box-sizing:border-box;display:block;overflow:hidden;width:initial;height:initial;background:none;opacity:1;border:0;margin:0;padding:0;position:absolute;top:0;left:0;bottom:0;right:0"><img alt="Anoop Joshi - Chief Trust Officer" title="" src="data:image/gif;base64,R0lGODlhAQABAIAAAAAAAP///yH5BAEAAAAALAAAAAABAAEAAAIBRAA7" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover"/><noscript><img alt="Anoop Joshi - Chief Trust Officer" title="" sizes="100vw" srcSet="https://images.ctfassets.net/b7g9mrbfayuu/6n3LkSlCk3xfQWQ0gqtt76/6da1b57339a1e1880fcf9ce3ac9a5a9e/Anoop_Joshi_-_Chief_Trust_Officer.webp?q=80&w=640&fm=webp 640w, https://images.ctfassets.net/b7g9mrbfayuu/6n3LkSlCk3xfQWQ0gqtt76/6da1b57339a1e1880fcf9ce3ac9a5a9e/Anoop_Joshi_-_Chief_Trust_Officer.webp?q=80&w=750&fm=webp 750w, https://images.ctfassets.net/b7g9mrbfayuu/6n3LkSlCk3xfQWQ0gqtt76/6da1b57339a1e1880fcf9ce3ac9a5a9e/Anoop_Joshi_-_Chief_Trust_Officer.webp?q=80&w=828&fm=webp 828w, https://images.ctfassets.net/b7g9mrbfayuu/6n3LkSlCk3xfQWQ0gqtt76/6da1b57339a1e1880fcf9ce3ac9a5a9e/Anoop_Joshi_-_Chief_Trust_Officer.webp?q=80&w=1080&fm=webp 1080w, https://images.ctfassets.net/b7g9mrbfayuu/6n3LkSlCk3xfQWQ0gqtt76/6da1b57339a1e1880fcf9ce3ac9a5a9e/Anoop_Joshi_-_Chief_Trust_Officer.webp?q=80&w=1200&fm=webp 1200w, https://images.ctfassets.net/b7g9mrbfayuu/6n3LkSlCk3xfQWQ0gqtt76/6da1b57339a1e1880fcf9ce3ac9a5a9e/Anoop_Joshi_-_Chief_Trust_Officer.webp?q=80&w=1920&fm=webp 1920w, https://images.ctfassets.net/b7g9mrbfayuu/6n3LkSlCk3xfQWQ0gqtt76/6da1b57339a1e1880fcf9ce3ac9a5a9e/Anoop_Joshi_-_Chief_Trust_Officer.webp?q=80&w=2048&fm=webp 2048w, https://images.ctfassets.net/b7g9mrbfayuu/6n3LkSlCk3xfQWQ0gqtt76/6da1b57339a1e1880fcf9ce3ac9a5a9e/Anoop_Joshi_-_Chief_Trust_Officer.webp?q=80&w=3840&fm=webp 3840w" src="https://images.ctfassets.net/b7g9mrbfayuu/6n3LkSlCk3xfQWQ0gqtt76/6da1b57339a1e1880fcf9ce3ac9a5a9e/Anoop_Joshi_-_Chief_Trust_Officer.webp?q=80&w=3840&fm=webp" decoding="async" data-nimg="fill" style="position:absolute;top:0;left:0;bottom:0;right:0;box-sizing:border-box;padding:0;border:none;margin:auto;display:block;width:0;height:0;min-width:100%;max-width:100%;min-height:100%;max-height:100%;object-fit:cover" loading="lazy"/></noscript></span></div></div></div></div></div><div class="Background__StyledBackground-sc-budbx4-0 fyDvKI"><div class="Spacing-sc-nd6fy-0 kVOCRX"><div class="Headline__ContentWrapper-sc-1it1fkp-0 bdEmwk"><div class="Headline__ContentHeader-sc-1it1fkp-1 jJatJu"><div class="HeaderSubheader__HeaderWrapper-sc-1g73br4-0 knIond"><h4 class="Headers__Heading-sc-1lr3p22-0 Headers__H4-sc-1lr3p22-5 HeaderSubheader__Subheader-sc-1g73br4-1 hqGLUd hYOXew fbFOpn">Contact us</h4><h2 class="Headers__Heading-sc-1lr3p22-0 Headers__H2-sc-1lr3p22-3 HeaderSubheader__ContentBlockHeader-sc-1g73br4-2 kWcSsE jxOyBi cdCPdb">Want to know more?</h2></div></div><div class="from-markdown Headline__ContentText-sc-1it1fkp-3 cZwaMk"><p class="Markdown__Paragraph-sc-wk78ky-0 kysqdF">Get in touch to find out more about what we do to build trust and promote transparency in online reviews. 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