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user-links-collapsible-item"><a data-mw="interface" href="https://donate.wikimedia.org/wiki/Special:FundraiserRedirector?utm_source=donate&utm_medium=sidebar&utm_campaign=C13_en.wikipedia.org&uselang=en" class=""><span>Donate</span></a> </li> <li id="pt-createaccount-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:CreateAccount&returnto=Bookshop+%28company%29" title="You are encouraged to create an account and log in; however, it is not mandatory" class=""><span>Create account</span></a> </li> <li id="pt-login-2" class="user-links-collapsible-item mw-list-item user-links-collapsible-item"><a data-mw="interface" href="/w/index.php?title=Special:UserLogin&returnto=Bookshop+%28company%29" title="You're encouraged to log in; however, it's not mandatory. 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.infobox-subbox{padding:0;border:none;margin:-3px;width:auto;min-width:100%;font-size:100%;clear:none;float:none;background-color:transparent}.mw-parser-output .infobox-3cols-child{margin:auto}.mw-parser-output .infobox .navbar{font-size:100%}@media screen{html.skin-theme-clientpref-night .mw-parser-output .infobox-full-data:not(.notheme)>div:not(.notheme)[style]{background:#1f1f23!important;color:#f8f9fa}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .infobox-full-data:not(.notheme) div:not(.notheme){background:#1f1f23!important;color:#f8f9fa}}@media(min-width:640px){body.skin--responsive .mw-parser-output .infobox-table{display:table!important}body.skin--responsive .mw-parser-output .infobox-table>caption{display:table-caption!important}body.skin--responsive .mw-parser-output .infobox-table>tbody{display:table-row-group}body.skin--responsive .mw-parser-output .infobox-table tr{display:table-row!important}body.skin--responsive .mw-parser-output .infobox-table th,body.skin--responsive .mw-parser-output .infobox-table td{padding-left:inherit;padding-right:inherit}}</style><style data-mw-deduplicate="TemplateStyles:r1242257876">.mw-parser-output .ib-company .infobox-label{padding-right:0.5em}.mw-parser-output .ib-company .infobox-data,.mw-parser-output .ib-company .infobox-below{line-height:1.35em}.mw-parser-output .ib-company-logo img{background-color:#f8f9fa}.mw-parser-output .ib-company-locality,.mw-parser-output .ib-company-country{display:inline}</style><table class="infobox ib-company vcard"><caption class="infobox-title fn org">Bookshop.org</caption><tbody><tr><td colspan="2" class="infobox-image ib-company-logo logo"><span class="mw-default-size" typeof="mw:File/Frameless"><a href="/wiki/File:Bookshop_dot_org_logo.png" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/f/f7/Bookshop_dot_org_logo.png/220px-Bookshop_dot_org_logo.png" decoding="async" width="220" height="58" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/f/f7/Bookshop_dot_org_logo.png/330px-Bookshop_dot_org_logo.png 1.5x, //upload.wikimedia.org/wikipedia/en/f/f7/Bookshop_dot_org_logo.png 2x" data-file-width="396" data-file-height="104" /></a></span></td></tr><tr><th scope="row" class="infobox-label">Industry</th><td class="infobox-data category"><a href="/wiki/E-commerce" title="E-commerce">E-commerce</a></td></tr><tr><th scope="row" class="infobox-label">Founder</th><td class="infobox-data agent">Andy Hunter</td></tr><tr><th scope="row" class="infobox-label"><div style="display: inline-block; line-height: 1.2em; padding: .1em 0;">Area served</div></th><td class="infobox-data">United States and United Kingdom</td></tr><tr><th scope="row" class="infobox-label">Website</th><td class="infobox-data"><span class="url"><a rel="nofollow" class="external text" href="https://bookshop.org/">bookshop<wbr />.org</a></span></td></tr></tbody></table> <p><b>Bookshop.org</b> is an online book marketplace launched in January 2020. Its stated mission is "to financially support local, <a href="/wiki/Independent_bookstore" title="Independent bookstore">independent bookstores</a>."<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> </p><p>Bookshop, Inc., a <a href="/wiki/Privately_held_company" title="Privately held company">privately held company</a>, has been certified as a <a href="/wiki/B_Corporation_(certification)" title="B Corporation (certification)">B Corporation</a>. </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="History">History</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Bookshop_(company)&action=edit&section=1" title="Edit section: History"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Bookshop.org was founded by Andy Hunter, who had previously co-founded <i><a href="/wiki/Literary_Hub" title="Literary Hub">Literary Hub</a></i> and <i><a href="/wiki/Electric_Literature" title="Electric Literature">Electric Literature</a></i>. Hunter started working on the idea in 2018.<sup id="cite_ref-:0_2-0" class="reference"><a href="#cite_note-:0-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>The <a href="/wiki/American_Booksellers_Association" title="American Booksellers Association">American Booksellers Association</a> endorsed the company in 2019.<sup id="cite_ref-:2_3-0" class="reference"><a href="#cite_note-:2-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> As of February 2023, 70% of its members were affiliated with Bookshop.org.<sup id="cite_ref-:3_4-0" class="reference"><a href="#cite_note-:3-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p><p>After launching the site in January 2020,<sup id="cite_ref-5" class="reference"><a href="#cite_note-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> the business grew significantly during the <a href="/wiki/COVID-19_pandemic" title="COVID-19 pandemic">COVID-19 pandemic</a>.<sup id="cite_ref-:1_7-0" class="reference"><a href="#cite_note-:1-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup> </p><p>On November 2, 2020, Bookshop.org opened a branch in the <a href="/wiki/United_Kingdom" title="United Kingdom">United Kingdom</a> in partnership with wholesaler <a href="/wiki/Gardners_Books" title="Gardners Books">Gardners Books</a>, which runs a similar profit sharing program with independent bookshops in that country.<sup id="cite_ref-UK_launch_9-0" class="reference"><a href="#cite_note-UK_launch-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> </p><p>Since launch, the site has generated more than $33 million for local stores. In 2023, Bookshop.org replaced <a href="/wiki/IndieBound" title="IndieBound">IndieBound</a> as the American Booksellers Association's official platform for supporting independent, local bookstores when linking to books online.<sup id="cite_ref-:3_4-1" class="reference"><a href="#cite_note-:3-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> As of 2023, Bookshop.org's booksales were about 1% of Amazon's, according to Hunter.<sup id="cite_ref-:0_2-1" class="reference"><a href="#cite_note-:0-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> Hunter had set 1% or 2% of Amazon's sales as a goal as early as 2020.<sup id="cite_ref-:2_3-1" class="reference"><a href="#cite_note-:2-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Model">Model</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Bookshop_(company)&action=edit&section=2" title="Edit section: Model"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Bookshop.org, conceived as a response to <a href="/wiki/Amazon_(company)" title="Amazon (company)">Amazon</a>'s industry dominance, offers an online storefront with the accessibility and convenience of Amazon and, by convincing media outlets that review and advertise books to link to Bookshop.org instead through higher commissions and emphasis on its mission, intercept potential Amazon customers.<sup id="cite_ref-P&W_2019_10-0" class="reference"><a href="#cite_note-P&W_2019-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> Bookshop.org, operating on an <a href="/wiki/Affiliate_marketing" title="Affiliate marketing">affiliate marketing</a> model, receives and fulfills orders for independent booksellers through its online storefront and returns 30% off the cover price to the bookseller. Bookshop.org lets authors, publishers, and reviewers also sign up as affiliates and take home 10%.<sup id="cite_ref-:1_7-1" class="reference"><a href="#cite_note-:1-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> Any purchases made directly on Bookshop (through an affiliate store or not) see 10% of sales go into a pool to be split up among independent booksellers.<sup id="cite_ref-:1_7-2" class="reference"><a href="#cite_note-:1-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p><p>In 2020, Bookshop.org started partnering with audiobook site <a href="/wiki/Libro.fm" title="Libro.fm">Libro.fm</a> to direct Bookshop customers looking for audiobooks to buy directly on Libro's website.<sup id="cite_ref-:0_2-2" class="reference"><a href="#cite_note-:0-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p><p>In 2023, Bookshop.org started to publish works to be available exclusively through their website and independent bookstores.<sup id="cite_ref-:0_2-3" class="reference"><a href="#cite_note-:0-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Reception">Reception</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Bookshop_(company)&action=edit&section=3" title="Edit section: Reception"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>At launch, some independent booksellers and independent publishers expressed concern that Bookshop.org was, rather than a benefit to them, a new long-term competitor in the publishing ecosystem,<sup id="cite_ref-11" class="reference"><a href="#cite_note-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> as booksellers received a smaller commission through Bookshop.org than if the customer bought directly from the bookseller.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> Other booksellers and authors, however, praised the effort citing the desire to have an alternative to Amazon for buying books online that supported local bookstores.<sup id="cite_ref-13" class="reference"><a href="#cite_note-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> <i>Time</i> Magazine wrote that the pandemic helped to silence some critics by providing support to independent booksellers when in-person shopping was not an option for many people.<sup id="cite_ref-:2_3-2" class="reference"><a href="#cite_note-:2-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Bookshop_(company)&action=edit&section=4" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output 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.cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://bookshop.org/pages/about">"About Bookshop.org"</a>. <i>bookshop.org</i><span class="reference-accessdate">. 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