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href="/web/20140209062054/http://iabturkiye.org/icerik/terimler-ve-calisma-kosullari" title="" class="menu_icon menu-8732">End眉stri Standartlar谋</a> Gizlilk 陌lkeleri K谋lavuzu</div> </div> <div class="SubPageContentTitle">Gizlilik 陌lkeleri</div> <div class="HtmlEditorText"> <div id="node-3614" class="node"> <div class="content clear-block"> <h3>陌NTERAKT陌F REKLAM G陌ZL陌L陌K 陌LKELER陌</h3> G眉n眉m眉zde t眉keticiler interaktif reklamc谋l谋k sayesinde d眉nya standartlar谋ndaki 莽e艧itli hizmetlerden ve i莽erikten 眉cretsiz olarak yararlanmaktad谋r. 陌nternet reklamc谋l谋臒谋 bu hizmetleri sunmakta ve t眉keticilerin a艧a臒谋dakiler dahil pek 莽ok avantajdan 眉cretsiz olarak yararlanmas谋na imkan vermektedir:<br> <ul> <li>Y眉ksek kaliteli 莽evrimi莽i i莽erik (haberler, ticaret, e臒lence, haritalar)</li> <li>Rekabet莽i fiyatland谋rma ve 眉r眉n kar艧谋la艧t谋rma ara莽lar谋</li> <li>Arama motorlar谋 dahil e臒itim ve bilgi toplama ara莽lar谋</li> <li>陌leti艧im hizmeti ve di臒er 莽evrimi莽i hizmetler (e-posta, sohbet ve telefon hizmetleri; CV hizmetleri ve i艧 arama siteleri; geli艧mi艧 seri ilan hizmetleri, video ve foto臒raf depolama ve payla艧谋m谋)</li> <li>Sosyal a臒lar ve profesyonel a臒 ortamlar谋</li> <li>Anti-spam ve antivir眉s korumalar谋 gibi 莽evrimi莽i g眉venlik ara莽lar谋</li> </ul> Sekt枚r眉n pek 莽ok 枚nde gelen 莽evrimi莽i ve interaktif reklam 艧irketi, uzun zamandan beri bireylerin bilgi g眉venli臒ini ve gizlili臒ini korumak konusundaki kararl谋l谋臒谋n谋 s眉rd眉rmekte ve bunu geli艧tirmek i莽in durmaks谋z谋n 莽al谋艧maktad谋r. Bu ama莽la IAB 眉yeleri, hizmetlerinde a艧a臒谋daki ilkelere ba臒l谋 kalmay谋 taahh眉t etmektedir:聽<br> <br><br> <h3>I. T脺KET陌C陌LERE 陌NTERAKT陌F REKLAMLARDA TOPLANAN VE KULLANILAN B陌LG陌LERE 陌L陌艦K陌N ANLA艦ILAB陌L陌R B陌LG陌LEND陌RME YAPILMALIDIR.</h3> 陌nteraktif reklamlara y枚nelik olarak bilgi toplayan ve depolayan t眉m 艧irketler uygulamalar谋n谋 t眉ketici i莽in anla艧谋labilir bir 艧ekilde a莽谋klamal谋d谋r. Pek 莽ok 枚nde gelen 艧irket, uzun s眉redir gizlilik ilkeleri, di臒er bildirim 艧ekilleri ve e臒itim vas谋tas谋yla bu amaca hizmet etmektedir ve piyasadaki geli艧melere ayak uydurmak i莽in bu 莽al谋艧malar谋 geli艧tirmeyi s眉rd眉rmelidir.<br> <br> 脟evrimi莽i ortamda belirli bir web sitesini ziyaret eden t眉keticilere, sitede faaliyet g枚steren ve ayn谋 bilgileri toplayabilecek olan di臒er 艧irketler de dahil olmak 眉zere, interaktif reklam amac谋yla toplanan bireysel bilgilerin t眉rleri, bunlar谋n toplanmas谋nda kullan谋lan teknolojiler ve bilginin ne 艧ekilde kulland谋臒谋na ili艧kin olarak anla艧谋l谋r bilgilendirmede bulunulmal谋d谋r. Gizlilik ilkelerine ve benzeri a莽谋klamalara kolayca ula艧谋labilir ba臒lant谋lar temin etmenin yan谋 s谋ra 艧irketler, bilgi toplama faaliyetlerine ili艧kin olarak m眉艧terinin bilgisini ve e臒itimi artt谋rmak 眉zere ba艧ka stratejiler ve teknikler de kullanabilir.聽<br> <br><br> <h3>II. T脺KET陌C陌LER 陌NTERAKT陌F REKLAMLARA 陌L陌艦K陌N OLARAK SAH陌P OLDUKLARI SE脟ENEKLER HAKKINDA B陌LG陌LEND陌R陌LMEL陌 VE T脺KET陌C陌LERE KEND陌 TERC陌HLER陌N陌 KULLANMA YETK陌S陌 VER陌LMEL陌D陌R.</h3> T眉keticilere interaktif reklam amac谋yla bilgi toplama ve kullan谋m谋na ili艧kin olarak, sahip olduklar谋 se莽enekler hakk谋nda bilgi verilmelidir. 陌nteraktif reklam amac谋yla bireysel bilgi toplayan veya kullanan i艧letmeler, uygun olan durumlarda ilgili bireye se莽enek sunmal谋d谋r. T眉keticiler ayr谋ca bireysel bilginin toplanmas谋 veya kullan谋m谋 faaliyetlerinden istisna tutulmalar谋na ili艧kin sekt枚rler aras谋 imkanlar ve tercihlerini kullanabilecekleri di臒er y枚ntemler hakk谋nda ilgili e臒itimleri almal谋d谋r.<br> <br><br> <h3>III. 陌艦LETMELER, B陌LG陌 G脺VENL陌臑陌 UYGULAMALARI VE PROSED脺RLER陌N陌 UYGULAMAYA KOYMALIDIR.</h3> 陌nteraktif reklam amac谋yla bilgi depolayan t眉m 艧irketler, bu bilgilere ili艧kin olarak makul 枚l莽眉de g眉venlik sa臒lamal谋d谋r. Bu t眉r koruma faaliyetleri, verilerin hassasiyetini, 艧irketin ticari faaliyetlerinin niteli臒ini, 艧irketin kar艧谋 kar艧谋ya oldu臒u risk t眉rlerini ve 艧irketin kullan谋m imkan谋 bulunan makul koruma imkanlar谋n谋 temel almad谋r. 艦irketler ilgili verileri 艧irket ad谋na toplayan ve kullanan i艧 ortaklar谋n谋n da uygun bilgi g眉venli臒i prosed眉rlerini benimsemesini 艧art ko艧mal谋d谋r.<br> <br><br> <h3>IV. 陌艦LETMELER M脺艦TER陌LER陌NE KAR艦I DUYARLI VE SORUMLU OLMALIDIR.</h3> T眉keticilerin bu ilkelere ba臒l谋l谋臒a ili艧kin olarak endi艧e ve 艧ikayetlerini ifade etmek 眉zere hali haz谋rda ba艧vurabilecekleri merciler bulunmal谋 ve i艧letmeler t眉keticilerin bu endi艧e ve 艧ikayetlerine uygun 艧ekilde cevap vermelidir.<br> <br><br> <h3>V. 艦陌RKETLER M脺艦TER陌LER陌陌NTERAKT陌F REKLAMIN YARARLARI KONUSUNDA E臑陌TMEL陌D陌R.</h3> interaktif reklam amac谋yla bireysel bilgi toplayan veya kullanan i艧letmeler, bu de臒er 枚nermesini geli艧tirmeye ve m眉艧terilere duyurmaya devam etmelidir.<br> <br> * * *聽 <br> <br> IAB 眉yeleri, i艧bu 陌nteraktif Reklam Gizlilik 陌lkelerine ba臒l谋 kalmay谋 kabul etmektedir. </div> <div class="clear-block"> <div class="meta"> </div> </div> </div> </div> <div class="SharePage"> <ul id="ShareButtons"> <li>Bu sayfay谋 payla艧</li> <li><a href="https://web.archive.org/web/20140209062054/http://www.addthis.com/bookmark.php" class="addthis_button_email"> <img src="/web/20140209062054im_/http://iabturkiye.org/sites/all/themes/iab/Media/Images/Icons/Share_Mail.png" width="16" height="32" border="0" alt="E-mail"/></a></li> <li><a href="https://web.archive.org/web/20140209062054/http://www.addthis.com/bookmark.php" class="addthis_button_facebook"> <img src="/web/20140209062054im_/http://iabturkiye.org/sites/all/themes/iab/Media/Images/Icons/Share_Facebook.png" width="16" height="32" border="0" alt="Facebook"/></a></li> <li><a href="https://web.archive.org/web/20140209062054/http://www.addthis.com/bookmark.php" class="addthis_button_twitter"> <img src="/web/20140209062054im_/http://iabturkiye.org/sites/all/themes/iab/Media/Images/Icons/Share_Twitter.png" width="16" height="32" border="0" alt="Twitter"/></a></li> <li><a href="https://web.archive.org/web/20140209062054/http://www.addthis.com/bookmark.php" class="addthis_button_linkedin"> <img src="/web/20140209062054im_/http://iabturkiye.org/sites/all/themes/iab/Media/Images/Icons/Share_Linkedin.png" width="16" height="32" border="0" alt="Linkedin"/></a></li> <li><a href="https://web.archive.org/web/20140209062054/http://www.addthis.com/bookmark.php" class="addthis_button_compact"> <img src="/web/20140209062054im_/http://iabturkiye.org/sites/all/themes/iab/Media/Images/Icons/Share_Others.png" width="16" height="32" border="0" alt="Others"/></a></li> </ul> <div class="clear"></div> </div> <script type="text/javascript">var addthis_config = {"data_track_addressbar":false};</script> <script type="text/javascript" src="https://web.archive.org/web/20140209062054js_/http://s7.addthis.com/js/250/addthis_widget.js#pubid=vodacoagency"></script> </div> </div> <div class="SubPageRight FloatLeft"> <div class="Call2ActionBanners"> </div> <div class="MainAdvertisement Advert_300x250"> <div id="myAlternativeContent"></div> </div> </div> <div class="clear"> </div> </div> </div> <div class="Footer"> <div class="AutoMargin"> <div class="FloatLeft"> <ul class="FooterSocialMedia Overflow"> <li> <a href="https://web.archive.org/web/20140209062054/http://www.facebook.com/iabturkiye" title="Facebook" target="_blank"> <img src="/web/20140209062054im_/http://iabturkiye.org/sites/all/themes/iab/Media/Images/Icons/FooterFacebook.png" width="16" height="16" alt="Facebook"/> </a> </li> <li> <a href="https://web.archive.org/web/20140209062054/http://twitter.com/#!/iabturkiye" title="Twitter" target="_blank"> <img src="/web/20140209062054im_/http://iabturkiye.org/sites/all/themes/iab/Media/Images/Icons/FooterTwitter.png" width="16" height="16" alt="Twitter"/> </a> </li> <li> <a href="https://web.archive.org/web/20140209062054/http://www.linkedin.com/groups/IAB-Turkey-38926?home=&gid=38926&trk=anet_ug_hm&goback=%2Enpe_*1_*1_*1_*1_*1_*1%2Egmp_38926" title="LinkedIn" target="_blank"> <img src="/web/20140209062054im_/http://iabturkiye.org/sites/all/themes/iab/Media/Images/Icons/FooterLinkedin.png" width="16" height="16" alt="LinkedIn"/> </a> </li>  <li> <a href="https://web.archive.org/web/20140209062054/http://www.youtube.com/iabturkiye" title="Youtube" target="_blank"> <img src="/web/20140209062054im_/http://iabturkiye.org/sites/all/themes/iab/Media/Images/Icons/FooterYoutube.png" width="16" height="16" alt="Youtube"/> </a> </li> </ul> <div class="FooterMenu">   -  <a href="/web/20140209062054/http://iabturkiye.org/icerik/gizlilik-ilkeleri" class="active">gizlilik belgesi</a>  -  <a href="/web/20140209062054/http://iabturkiye.org/contact">ileti艧im</a> </div> </div> <div class="FloatRight"> <div class="FooterAddressText"> <p>Evliya 脟elebi Mah. 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