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class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container padding-top-mini a20m border-type-none background-color-transparent desktop" id="" style="width:8.333333333333334%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/checkMarkBlue_02._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/checkMarkBlue_02._TTW_.jpg" alt="Check box graphic" title="" height="176" width="150" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div><div class="container padding-left-small a20m border-type-none background-color-transparent desktop" id="" style="width:91.66666666666667%"><h2 class="heading align-start color-normal heading-size--small">For customers who sell in the Amazon store</h2></div></div><div class="container padding-top-small padding-bottom-base a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="line color-gray line-width--thin"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small">If you sell in the Amazon store, Sponsored Display ads are available to sellers enrolled in Amazon Brand Registry, book vendors, vendors and agencies with clients.</p></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="container padding-top-mini a20m border-type-none background-color-transparent desktop" id="" style="width:8.333333333333334%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/checkMarkBlue_02._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/checkMarkBlue_02._TTW_.jpg" alt="Check box graphic" title="" height="176" width="150" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div><div class="container padding-left-small a20m border-type-none background-color-transparent desktop" id="" style="width:91.66666666666667%"><h2 class="heading align-start color-normal heading-size--small">For businesses that don’t sell in the Amazon store (beta)</h2></div></div><div class="container padding-top-small padding-bottom-base a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="line color-gray line-width--thin"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small">Whether you sell pizzas, cars, or theater tickets; or you offer educational programs, home repairs, or fitness classes—all businesses<sup>2</sup> can start using Sponsored Display today. <a href="https://advertising.amazon.com/small-business/beyond-amazon?ref_=a20m_us_p_sd_smb_ne"><u>Learn more</u></a></p></div></div></div></div></div></div></div></div></div><div class="container bg-no-repeat padding-left-large padding-right-large padding-top-xxlarge padding-bottom-xxlarge a20m border-type-none background-color-transparent desktop" id="" style="width:100%;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/Sponsored_Display_Background_Graphic_01.jpg');background-size:cover;background-position:top center"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop "><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:66.66666666666667%" data-aos="fade" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-right" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="line color-white line-width--pill"></div></div><div class="container padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-white heading-size--normal">Why should I use Sponsored Display?</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-white text--word-break--normal text-size--normal">With minimal campaign inputs and flexible cost structures to fit different needs, Sponsored Display is available for any business to get started in minutes. Sponsored Display can help advertisers discover, reach, and engage the right audiences in the right context across their shopping journeys.</p></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--third columns-container--full-width columns-container--desktop columns-container--collapsed "><div class="container padding-right-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/In_market_audience_SD_Icon._SL100_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/In_market_audience_SD_Icon._TTW_.png" alt="icon of screen" title="" height="100" width="100" style="height:50px;border-radius:0" data-max-image-preview="none"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-white heading-size--small">Activate Amazon’s exclusive inventory</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-white text--word-break--normal text-size--small">Meet customers as they stream, shop, browse, or game by being present across a wide array of channels like product detail pages, owned and operated sites like Twitch and IMDb, and third-party destinations.</p></div></div></div><div class="container padding-right-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/Exclusive_Amazon_Audiences_SD_Icon._SL100_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/Exclusive_Amazon_Audiences_SD_Icon._TTW_.png" alt="icon of two people with microphone" title="" height="100" width="100" style="height:50px;border-radius:0" data-max-image-preview="none"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-white heading-size--small">Engage the right audiences in the most relevant contexts</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-white text--word-break--normal text-size--small">Activate audiences built from shopping and streaming signals and leverage multi-format, dynamically-optimized creatives to convey the right message.</p></div></div></div><div class="container padding-right-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="600" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/Cost_per_click_SD_Icon._SL100_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/Cost_per_click_SD_Icon._TTW_.png" alt="head with lightbulb" title="" height="100" width="100" style="height:50px;border-radius:0" data-max-image-preview="none"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-white heading-size--small">Drive new demand for your business</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-white text--word-break--normal text-size--small">Drive conversions, page visits, or reach if you sell in the Amazon store. If you don’t sell in the Amazon store, drive visits to your website, or boost visibility of your business.</p></div></div></div></div></div></div></div></div></div><div></div><div class="container background-color-white padding-left-large padding-right-large padding-top-xxlarge padding-bottom-xxlarge a20m border-type-none background-color-white desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-right" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="line color-seattle-skies line-width--pill"></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><h2 class="heading align-start color-normal heading-size--normal">How do I create a Sponsored Display campaign?</h2></div></div></div><div class="container padding-top-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--fourth columns-container--full-width columns-container--desktop display-grid"><div class="container background-color-gray border-radius-16px padding-left-small padding-right-small padding-top-small padding-bottom-small a20m aos-wrapper border-type-none background-color-gray desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-seattle-skies heading-size--normal">1</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small"><a href="https://advertising.amazon.com/register?ref_=a20m_us_p_sd_txt_rgstr"><u>Register for sponsored ads.</u></a></p></div></div></div><div class="container background-color-gray border-radius-16px padding-left-small padding-right-small padding-top-small padding-bottom-small a20m aos-wrapper border-type-none background-color-gray desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-seattle-skies heading-size--normal">2</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small">Sign in to your account, click “Create campaign,” and choose Sponsored Display. Give your campaign a name and choose your settings.</p></div></div></div><div class="container background-color-gray border-radius-16px padding-left-small padding-right-small padding-top-small padding-bottom-small a20m aos-wrapper border-type-none background-color-gray desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-seattle-skies heading-size--normal">3</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small">Select your optimization strategy and input your cost.</p></div></div></div><div class="container background-color-gray border-radius-16px padding-left-small padding-right-small padding-top-small padding-bottom-small a20m aos-wrapper border-type-none background-color-gray desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-seattle-skies heading-size--normal">4</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small">Choose between static image creative and video creative.</p></div></div></div><div class="container background-color-gray border-radius-16px padding-left-small padding-right-small padding-top-small padding-bottom-small a20m aos-wrapper border-type-none background-color-gray desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-seattle-skies heading-size--normal">5</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small">Add the products that you want to promote in this campaign.</p></div></div></div><div class="container background-color-gray border-radius-16px padding-left-small padding-right-small padding-top-small padding-bottom-small a20m aos-wrapper border-type-none background-color-gray desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-seattle-skies heading-size--normal">6</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small">Define your targeting strategies.</p></div></div></div><div class="container background-color-gray border-radius-16px padding-left-small padding-right-small padding-top-small padding-bottom-small a20m aos-wrapper border-type-none background-color-gray desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-seattle-skies heading-size--normal">7</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small">Customize your creative in the Creative Builder by choosing a headline and logo, image, or video.</p></div></div></div><div class="container background-color-gray border-radius-16px padding-left-small padding-right-small padding-top-small padding-bottom-small a20m aos-wrapper border-type-none background-color-gray desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-seattle-skies heading-size--normal">8</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small">Launch your campaign.</p></div><div class="container padding-top-xmini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/register?ref_=a20m_us_p_sd_btn_rgstr" class="link link-type-button-secondary size-xxx-small " data-event-component-tag="link-93e95432-1030-485a-b237-852ab33c6b54" data-use-url-params="false" data-link-behavior="currentTab">Register<svg width="20px" height="20px" viewbox="0 0 20 19" fill="" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-546.000000, -1221.000000)" stroke="#232F3F" stroke-width="2"><g id="arrowLinkSmall" transform="translate(547.000000, 1222.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(10.800000, 8.228571) rotate(-90.000000) translate(-10.800000, -8.228571) " points="7.71428571 6.68571429 10.8 9.77142857 13.8857143 6.68571429"></polyline><line x1="6.17142857" y1="14.4" x2="6.17142857" y2="2.05714286" id="Path-2-Copy" stroke-linejoin="round" transform="translate(6.171429, 8.228571) rotate(-90.000000) translate(-6.171429, -8.228571) "></line><path d="M2.72119538,12.4740161 C4.16167528,14.861031 6.78015598,16.4571429 9.77142857,16.4571429 C14.3159431,16.4571429 18,12.7730859 18,8.22857143 C18,3.68405692 14.3159431,0 9.77142857,0 C6.75626011,0 4.11986345,1.6217149 2.68689937,4.04048393" id="Path"></path></g></g></g></svg></a></div></div></div></div></div></div></div></div></div></div><div class="container padding-left-large padding-right-large padding-top-xxlarge padding-bottom-xxlarge a20m border-type-none background-color-transparent desktop" id="" style="width:100%;background-image:linear-gradient(45deg, rgba(90,96,255,1) 0%, rgba(49,146,236,1) 50%, rgba(49,208,218,1) 100%)"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--33-66 columns-container--full-width columns-container--desktop "><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%;display:grid;align-items:center" data-aos="fade" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-right" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="line color-white line-width--pill"></div></div><div class="container padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-white heading-size--normal">Where do Sponsored Display ads appear?</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-white text--word-break--normal text-size--normal">Sponsored Display ads can be found in many locations across the Amazon store plus thousands of apps and websites. For example, placements can be found on the Amazon homepage and product detail pages, owned and operated sites like Twitch and IMDb, and third-party destinations. Placements are automatically selected based on your targeting tactic and optimized to help drive your desired outcome.</p></div></div></div><div class="container padding-top-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div title="#" class="align-center"><a class="link-container popup-link align-center" href="#" data-event-component-tag="linkContainer-19668144-e292-495a-b618-1d1994b3ae8d" aria-label="Open SD_Placement_03" data-popup-id="SD_Placement_03"><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-center lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/SponsoredDisplay_Amazon_Placement_02._SL100_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/SponsoredDisplay_Amazon_Placement_02._TTW_.png" alt="Sponsored Display ad example on product detail page" title="Sponsored Display ad example on product detail page" height="1215" width="2257" style="height:300px;border-radius:0" data-max-image-preview="none"></div></div><div class="container padding-left-small padding-right-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-white text--word-break--normal text-size--small">Product detail page</p></div></a></div></div><div class="container padding-top-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--third columns-container--full-width columns-container--desktop columns-container--collapsed "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div title="#" class="align-start"><a class="link-container popup-link align-start" href="#" data-event-component-tag="linkContainer-24c01a4d-101c-4990-a070-4e49a475186c" aria-label="Open SD_Placement_01" data-popup-id="SD_Placement_01"><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/SponsoredDisplay_Twitch_Placement_01._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/SponsoredDisplay_Twitch_Placement_01._TTW_.png" alt="Sponsored Display ad example on Twitch" title="Sponsored Display ad example on Twitch" height="1212" width="2257" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div><div class="container padding-left-small padding-right-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-white text--word-break--normal text-size--small">Twitch</p></div></a></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div title="#" class="align-start"><a class="link-container popup-link align-start" href="#" data-event-component-tag="linkContainer-da90902b-7207-4372-b4ea-f19cc92dd1b0" aria-label="Open SD_Placement_02" data-popup-id="SD_Placement_02"><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/SponsoredDisplay_Amazon_Placement_01._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/SponsoredDisplay_Amazon_Placement_01._TTW_.png" alt="Sponsored Display ad example on the Amazon store homepage" title="Sponsored Display ad example on the Amazon store homepage" height="1215" width="2257" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div><div class="container padding-left-small padding-right-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-white text--word-break--normal text-size--small">Amazon homepage</p></div></a></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div title="#" class="align-start"><a class="link-container popup-link align-start" href="#" data-event-component-tag="linkContainer-49260f17-9ebd-4bb3-bc76-44ed5b7bbf29" aria-label="Open SD_Placement_04" data-popup-id="SD_Placement_04"><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/SponsoredDisplay_Off_Amazon_Placement_01._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/SponsoredDisplay_Off_Amazon_Placement_01._TTW_.png" alt="Sponsored Display ad example on a third-party destination" title="Sponsored Display ad example on a third-party destination" height="1215" width="2257" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div><div class="container padding-left-small padding-right-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-white text--word-break--normal text-size--small">Third-party destination</p></div></a></div></div></div></div></div></div></div></div></div></div></div></div></div><div></div><div class="container background-color-white padding-left-large padding-right-large padding-top-xxlarge padding-bottom-xxlarge a20m border-type-none background-color-white desktop" id="sdvid" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--half columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="video align-start" data-event-component-tag="video-117f2cd1-6ad2-44e3-861b-1088b1214887"><video crossorigin="anonymous" height="auto" autoplay="" muted loop="" style="border-radius:0" class=""><source src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/sponsoredDisplayVideoAdExample_02.webm" type="video/webm"><source src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/sponsoredDisplayVideoAdExample_02.mp4" type="video/mp4"></video></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%;display:grid;align-items:center" data-aos="fade" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div></div><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-right" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="line color-seattle-skies line-width--pill"></div></div><div class="container padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-normal heading-size--normal">Use video in your Sponsored Display campaign</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Sponsored Display video allows you to showcase your brand and products in action, access video-dedicated inventory across Amazon plus third-party apps and sites, and pair with Sponsored Display capabilities for more flexibility to reach audiences in new ways.</p></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="spacer"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-seattle-skies heading-size--xtra-small">Convert browsers into buyers with compelling video content that shows the unique features and benefits of your brand’s products</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="spacer"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-seattle-skies heading-size--xtra-small">Easily access Sponsored Display video formats with no minimum spends</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="spacer"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/library/guides/getting-started-with-sponsored-display-video-creative/?ref_=a20m_us_p_sd_lbr_gd_gswsdvc" class="link link-type-button-secondary size-xxx-small " data-event-component-tag="link-b4b68d20-e4ac-4673-a1d9-7b5933b94b88" data-use-url-params="false" data-link-behavior="currentTab">Get started with video creative for Sponsored Display<svg width="20px" height="20px" viewbox="0 0 20 19" fill="" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-546.000000, -1221.000000)" stroke="#232F3F" stroke-width="2"><g id="arrowLinkSmall" transform="translate(547.000000, 1222.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(10.800000, 8.228571) rotate(-90.000000) translate(-10.800000, -8.228571) " points="7.71428571 6.68571429 10.8 9.77142857 13.8857143 6.68571429"></polyline><line x1="6.17142857" y1="14.4" x2="6.17142857" y2="2.05714286" id="Path-2-Copy" stroke-linejoin="round" transform="translate(6.171429, 8.228571) rotate(-90.000000) translate(-6.171429, -8.228571) "></line><path d="M2.72119538,12.4740161 C4.16167528,14.861031 6.78015598,16.4571429 9.77142857,16.4571429 C14.3159431,16.4571429 18,12.7730859 18,8.22857143 C18,3.68405692 14.3159431,0 9.77142857,0 C6.75626011,0 4.11986345,1.6217149 2.68689937,4.04048393" id="Path"></path></g></g></g></svg></a></div></div></div></div></div></div></div><div class="container padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="line color-gray line-width--thin"></div></div><div class="container background-color-white border-radius-16px a20m aos-wrapper border-type-none background-color-white desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h3 class="heading align-start color-normal heading-size--xtra-small">No video? No problem.</h3></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--small">Whether you have existing video assets or are starting from scratch, Amazon’s video creative <a href="https://advertising.amazon.com/creative-solutions/services/production-and-editing?ref_=a20m_us_p_sd_nvnp_p_serv_pe"><u>production and editing services</u></a> can help you produce inspiring videos for Sponsored Display. <a href="https://advertising.amazon.com/contact-sales/creative-strategy?ref_=a20m_us_p_sd_nvnp_btn_cntct"><u>Get in touch.</u></a></p></div></div></div></div></div></div><div class="container background-color-white padding-left-large padding-right-large padding-top-xlarge padding-bottom-xlarge a20m border-type-none background-color-white desktop" id="" style="width:100%;background-image:linear-gradient(45deg, rgba(90,96,255,1) 0%, rgba(49,146,236,1) 50%, rgba(49,208,218,1) 100%)"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--33-66 columns-container--full-width columns-container--desktop display-grid"><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-right" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="line color-white line-width--pill"></div></div><div class="container padding-bottom-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-white heading-size--normal">What's new with Sponsored Display</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/resources/whats-new?subpageType=Whats%20new&relatedProducts=Sponsored%20Display&ref_=a20m_us_p_sd_rs_lbr_allwn#allUpdates" class="link link-type-button-secondary-sec size-xxx-small " data-event-component-tag="link-c77e7436-012b-4968-a774-6fd2fbb53ad6" data-use-url-params="false" data-link-behavior="currentTab">Browse the latest Sponsored Display feature releases and enhancements<svg width="20px" height="20px" viewbox="0 0 20 19" fill="" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-546.000000, -1221.000000)" stroke="#232F3F" stroke-width="2"><g id="arrowLinkSmall" transform="translate(547.000000, 1222.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(10.800000, 8.228571) rotate(-90.000000) translate(-10.800000, -8.228571) " points="7.71428571 6.68571429 10.8 9.77142857 13.8857143 6.68571429"></polyline><line x1="6.17142857" y1="14.4" x2="6.17142857" y2="2.05714286" id="Path-2-Copy" stroke-linejoin="round" transform="translate(6.171429, 8.228571) rotate(-90.000000) translate(-6.171429, -8.228571) "></line><path d="M2.72119538,12.4740161 C4.16167528,14.861031 6.78015598,16.4571429 9.77142857,16.4571429 C14.3159431,16.4571429 18,12.7730859 18,8.22857143 C18,3.68405692 14.3159431,0 9.77142857,0 C6.75626011,0 4.11986345,1.6217149 2.68689937,4.04048393" id="Path"></path></g></g></g></svg></a></div></div></div></div><div class="container background-color-white border-color-white border-radius-16px padding-left-small padding-right-small padding-top-small padding-bottom-small a20m border-type-none background-color-white desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-bottom-xmini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/resources/whats-new/ai-image-generation-for-sponsored-display/?ref_=a20m_us_p_sd_wn_ai" class="link link-type-button-secondary size-xx-small " data-event-component-tag="link-f630c3a0-627f-499e-8505-85121c76c295" data-use-url-params="false" data-link-behavior="currentTab">AI image generation for Sponsored Display open in seven new regions<svg width="22px" height="22px" viewbox="0 0 20 19" fill="" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-546.000000, -1221.000000)" stroke="#232F3F" stroke-width="2"><g id="arrowLinkSmall" transform="translate(547.000000, 1222.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(10.800000, 8.228571) rotate(-90.000000) translate(-10.800000, -8.228571) " points="7.71428571 6.68571429 10.8 9.77142857 13.8857143 6.68571429"></polyline><line x1="6.17142857" y1="14.4" x2="6.17142857" y2="2.05714286" id="Path-2-Copy" stroke-linejoin="round" transform="translate(6.171429, 8.228571) rotate(-90.000000) translate(-6.171429, -8.228571) "></line><path d="M2.72119538,12.4740161 C4.16167528,14.861031 6.78015598,16.4571429 9.77142857,16.4571429 C14.3159431,16.4571429 18,12.7730859 18,8.22857143 C18,3.68405692 14.3159431,0 9.77142857,0 C6.75626011,0 4.11986345,1.6217149 2.68689937,4.04048393" id="Path"></path></g></g></g></svg></a></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;dislay:inline-grid;align-items:center"><p class="text align-start color-normal text--word-break--normal text-size--small">Sponsored Display advertisers can access AI-generated images within Ads Console. AI image generation puts innovation into the hands of our customers.</p></div></div></div><div class="container padding-top-small padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="line color-gray line-width--thin"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/resources/whats-new/sponsored-display-amazon-business-globally/?ref_=a20m_us_p_sd_wn_amznbus" class="link link-type-button-secondary size-xx-small " data-event-component-tag="link-b0792dfd-3831-4aad-9ac5-5e3f6a656701" data-use-url-params="false" data-link-behavior="currentTab">Sponsored Display is expanded to Amazon Business globally<svg width="22px" height="22px" viewbox="0 0 20 19" fill="" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-546.000000, -1221.000000)" stroke="#232F3F" stroke-width="2"><g id="arrowLinkSmall" transform="translate(547.000000, 1222.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(10.800000, 8.228571) rotate(-90.000000) translate(-10.800000, -8.228571) " points="7.71428571 6.68571429 10.8 9.77142857 13.8857143 6.68571429"></polyline><line x1="6.17142857" y1="14.4" x2="6.17142857" y2="2.05714286" id="Path-2-Copy" stroke-linejoin="round" transform="translate(6.171429, 8.228571) rotate(-90.000000) translate(-6.171429, -8.228571) "></line><path d="M2.72119538,12.4740161 C4.16167528,14.861031 6.78015598,16.4571429 9.77142857,16.4571429 C14.3159431,16.4571429 18,12.7730859 18,8.22857143 C18,3.68405692 14.3159431,0 9.77142857,0 C6.75626011,0 4.11986345,1.6217149 2.68689937,4.04048393" id="Path"></path></g></g></g></svg></a></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;dislay:inline-grid;align-items:center"><p class="text align-start color-normal text--word-break--normal text-size--small">Promote your products on Amazon Business with Sponsored Display.</p></div></div></div><div class="container padding-top-small padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="line color-gray line-width--thin"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/resources/whats-new/nested-manager-accounts/?ref_=a20m_us_p_sd_wn_ma" class="link link-type-button-secondary size-xx-small " data-event-component-tag="link-b118279e-e864-44f6-a17b-d1cc1ccd1974" data-use-url-params="false" data-link-behavior="currentTab">Setup a customized account structure for your organization<svg width="22px" height="22px" viewbox="0 0 20 19" fill="" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-546.000000, -1221.000000)" stroke="#232F3F" stroke-width="2"><g id="arrowLinkSmall" transform="translate(547.000000, 1222.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(10.800000, 8.228571) rotate(-90.000000) translate(-10.800000, -8.228571) " points="7.71428571 6.68571429 10.8 9.77142857 13.8857143 6.68571429"></polyline><line x1="6.17142857" y1="14.4" x2="6.17142857" y2="2.05714286" id="Path-2-Copy" stroke-linejoin="round" transform="translate(6.171429, 8.228571) rotate(-90.000000) translate(-6.171429, -8.228571) "></line><path d="M2.72119538,12.4740161 C4.16167528,14.861031 6.78015598,16.4571429 9.77142857,16.4571429 C14.3159431,16.4571429 18,12.7730859 18,8.22857143 C18,3.68405692 14.3159431,0 9.77142857,0 C6.75626011,0 4.11986345,1.6217149 2.68689937,4.04048393" id="Path"></path></g></g></g></svg></a></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;dislay:inline-grid;align-items:center"><p class="text align-start color-normal text--word-break--normal text-size--small">You can now link other Manager accounts (in additional to Sponsored Ads and ADSP advertiser accounts) to your Manager account.</p></div></div></div></div></div></div></div></div></div></div></div><div class="container padding-left-large padding-right-large padding-top-xxlarge padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop display-grid"><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-right" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="line color-seattle-skies line-width--pill"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="results" style="width:100%"><h2 class="heading align-start color-normal heading-size--normal">Sponsored Display case studies</h2></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="align-start "><a href="https://advertising.amazon.com/resources/library?subpageType=Education&relatedContentTypes=Case%20studies&relatedProducts=Sponsored%20Display&ref_=a20m_us_p_sd_rs_lbr_allcs#I1" class="link link-type-button-secondary size-xxx-small " data-event-component-tag="link-c77e7436-012b-4968-a774-6fd2fbb53ad6" data-use-url-params="false" data-link-behavior="currentTab">View all case studies<svg width="20px" height="20px" viewbox="0 0 20 19" fill="" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-546.000000, -1221.000000)" stroke="#232F3F" stroke-width="2"><g id="arrowLinkSmall" transform="translate(547.000000, 1222.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(10.800000, 8.228571) rotate(-90.000000) translate(-10.800000, -8.228571) " points="7.71428571 6.68571429 10.8 9.77142857 13.8857143 6.68571429"></polyline><line x1="6.17142857" y1="14.4" x2="6.17142857" y2="2.05714286" id="Path-2-Copy" stroke-linejoin="round" transform="translate(6.171429, 8.228571) rotate(-90.000000) translate(-6.171429, -8.228571) "></line><path d="M2.72119538,12.4740161 C4.16167528,14.861031 6.78015598,16.4571429 9.77142857,16.4571429 C14.3159431,16.4571429 18,12.7730859 18,8.22857143 C18,3.68405692 14.3159431,0 9.77142857,0 C6.75626011,0 4.11986345,1.6217149 2.68689937,4.04048393" id="Path"></path></g></g></g></svg></a></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--third columns-container--limit-width columns-container--desktop display-grid"><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="container padding-sides has-max-width article-wrapper"><a class="article-item desktop " href="https://advertising.amazon.com/library/case-studies/skai-goodway-group?ref_=a20m_us_p_sd_rs_lbr_cs_skai" aria-label="A pro sports team reached new fans with Sponsored Display" data-event-component-tag="articleListItem-f7886aaf-2f75-4aac-aaac-0f3eb200e9d8"><div class="article-item-container lazy"><img class="article__img-feature" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Sports_Case_Study_Thumbnail._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Sports_Case_Study_Thumbnail._TTW_.jpg" srcSet="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Sports_Case_Study_Thumbnail._BL10_FMwebp_SX500_._TTW_.jpg 360w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Sports_Case_Study_Thumbnail._BL10_FMwebp_SX800_._TTW_.jpg 640w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Sports_Case_Study_Thumbnail._BL10_FMwebp_SX900_._TTW_.jpg 767w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Sports_Case_Study_Thumbnail._BL10_FMwebp_SX1100_._TTW_.jpg 992w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Sports_Case_Study_Thumbnail._BL10_FMwebp_SX1400_._TTW_.jpg 1280w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Sports_Case_Study_Thumbnail._BL10_FMwebp_SX1600_._TTW_.jpg 1500w" data-srcSet="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Sports_Case_Study_Thumbnail._SX500_FMjpg_._TTW_.jpg 360w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Sports_Case_Study_Thumbnail._SX800_FMjpg_._TTW_.jpg 640w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Sports_Case_Study_Thumbnail._SX900_FMjpg_._TTW_.jpg 767w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Sports_Case_Study_Thumbnail._SX1100_FMjpg_._TTW_.jpg 992w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Sports_Case_Study_Thumbnail._SX1400_FMjpg_._TTW_.jpg 1280w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Sports_Case_Study_Thumbnail._SX1600_FMjpg_._TTW_.jpg 1500w" alt=""><div class="article__content"><h3 class="article__title heading">A pro sports team reached new fans with Sponsored Display</h3><p class="text article__intro">How a pro sports team reached new audiences with Sponsored Display, an Amazon Ads solution for businesses that don’t sell on Amazon.</p><div class="article__readmore link-type-normal-new"><svg width="39px" height="36px" viewbox="0 0 39 36" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-465.000000, -1440.000000)" stroke="#232F3F" stroke-width="3"><g id="arrowLinkLarge" transform="translate(467.000000, 1442.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(21.000000, 16.000000) rotate(-90.000000) translate(-21.000000, -16.000000) " points="15 13 21 19 27 13"></polyline><line x1="12" y1="28" x2="12" y2="4" id="Path-2-Copy" stroke-linejoin="round" transform="translate(12.000000, 16.000000) rotate(-90.000000) translate(-12.000000, -16.000000) "></line><path d="M5.29121323,24.2550314 C8.09214638,28.8964491 13.1836366,32 19,32 C27.836556,32 35,24.836556 35,16 C35,7.163444 27.836556,0 19,0 C13.1371724,0 8.0108456,3.15333452 5.22452655,7.85649653" id="Path"></path></g></g></g></svg></div></div></div></a></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class="container padding-sides has-max-width article-wrapper"><a class="article-item desktop " href="https://advertising.amazon.com/library/case-studies/thule-partners-with-global-overview?ref_=a20m_us_p_sd_rs_lbr_cs_thule" aria-label="Thule partners with agency Global Overview to help increase traffic" data-event-component-tag="articleListItem-f7886aaf-2f75-4aac-aaac-0f3eb200e9d8"><div class="article-item-container lazy"><img class="article__img-feature" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Thule_Amazon_UG2_1092x7301._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Thule_Amazon_UG2_1092x7301._TTW_.jpg" srcSet="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Thule_Amazon_UG2_1092x7301._BL10_FMwebp_SX500_._TTW_.jpg 360w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Thule_Amazon_UG2_1092x7301._BL10_FMwebp_SX800_._TTW_.jpg 640w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Thule_Amazon_UG2_1092x7301._BL10_FMwebp_SX900_._TTW_.jpg 767w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Thule_Amazon_UG2_1092x7301._BL10_FMwebp_SX1100_._TTW_.jpg 992w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Thule_Amazon_UG2_1092x7301._BL10_FMwebp_SX1400_._TTW_.jpg 1280w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Thule_Amazon_UG2_1092x7301._BL10_FMwebp_SX1600_._TTW_.jpg 1500w" data-srcSet="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Thule_Amazon_UG2_1092x7301._SX500_FMjpg_._TTW_.jpg 360w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Thule_Amazon_UG2_1092x7301._SX800_FMjpg_._TTW_.jpg 640w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Thule_Amazon_UG2_1092x7301._SX900_FMjpg_._TTW_.jpg 767w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Thule_Amazon_UG2_1092x7301._SX1100_FMjpg_._TTW_.jpg 992w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Thule_Amazon_UG2_1092x7301._SX1400_FMjpg_._TTW_.jpg 1280w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/Thule_Amazon_UG2_1092x7301._SX1600_FMjpg_._TTW_.jpg 1500w" alt=""><div class="article__content"><h3 class="article__title heading">Thule partners with agency Global Overview to help increase traffic</h3><p class="text article__intro">Learn how Global Overview used Sponsored Display video to help drive more efficient traffic for Thule’s Urban Glide 2 stroller.</p><div class="article__readmore link-type-normal-new"><svg width="39px" height="36px" viewbox="0 0 39 36" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-465.000000, -1440.000000)" stroke="#232F3F" stroke-width="3"><g id="arrowLinkLarge" transform="translate(467.000000, 1442.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(21.000000, 16.000000) rotate(-90.000000) translate(-21.000000, -16.000000) " points="15 13 21 19 27 13"></polyline><line x1="12" y1="28" x2="12" y2="4" id="Path-2-Copy" stroke-linejoin="round" transform="translate(12.000000, 16.000000) rotate(-90.000000) translate(-12.000000, -16.000000) "></line><path d="M5.29121323,24.2550314 C8.09214638,28.8964491 13.1836366,32 19,32 C27.836556,32 35,24.836556 35,16 C35,7.163444 27.836556,0 19,0 C13.1371724,0 8.0108456,3.15333452 5.22452655,7.85649653" id="Path"></path></g></g></g></svg></div></div></div></a></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="600" data-aos-duration="400"><div class="container padding-sides has-max-width article-wrapper"><a class="article-item desktop " href="https://advertising.amazon.com/library/case-studies/bagail?ref_=a20m_us_p_sd_rs_lbr_cs_bagail" aria-label="Using Sponsored Display to help increase brand awareness with Amazon Ads" data-event-component-tag="articleListItem-f7886aaf-2f75-4aac-aaac-0f3eb200e9d8"><div class="article-item-container lazy"><img class="article__img-feature" src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/bagail._BL10_FMwebp_._TTW_.jpg" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/bagail._TTW_.jpg" srcSet="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/bagail._BL10_FMwebp_SX500_._TTW_.jpg 360w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/bagail._BL10_FMwebp_SX800_._TTW_.jpg 640w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/bagail._BL10_FMwebp_SX900_._TTW_.jpg 767w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/bagail._BL10_FMwebp_SX1100_._TTW_.jpg 992w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/bagail._BL10_FMwebp_SX1400_._TTW_.jpg 1280w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/bagail._BL10_FMwebp_SX1600_._TTW_.jpg 1500w" data-srcSet="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/bagail._SX500_FMjpg_._TTW_.jpg 360w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/bagail._SX800_FMjpg_._TTW_.jpg 640w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/bagail._SX900_FMjpg_._TTW_.jpg 767w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/bagail._SX1100_FMjpg_._TTW_.jpg 992w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/bagail._SX1400_FMjpg_._TTW_.jpg 1280w, https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/CaseStudies/bagail._SX1600_FMjpg_._TTW_.jpg 1500w" alt=""><div class="article__content"><h3 class="article__title heading">Using Sponsored Display to help increase brand awareness with Amazon Ads</h3><p class="text article__intro">Discover how Bagail, a travel and home accessories company, uses Sponsored Display to help improve visibility of their products to shoppers.</p><div class="article__readmore link-type-normal-new"><svg width="39px" height="36px" viewbox="0 0 39 36" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-465.000000, -1440.000000)" stroke="#232F3F" stroke-width="3"><g id="arrowLinkLarge" transform="translate(467.000000, 1442.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(21.000000, 16.000000) rotate(-90.000000) translate(-21.000000, -16.000000) " points="15 13 21 19 27 13"></polyline><line x1="12" y1="28" x2="12" y2="4" id="Path-2-Copy" stroke-linejoin="round" transform="translate(12.000000, 16.000000) rotate(-90.000000) translate(-12.000000, -16.000000) "></line><path d="M5.29121323,24.2550314 C8.09214638,28.8964491 13.1836366,32 19,32 C27.836556,32 35,24.836556 35,16 C35,7.163444 27.836556,0 19,0 C13.1371724,0 8.0108456,3.15333452 5.22452655,7.85649653" id="Path"></path></g></g></g></svg></div></div></div></a></div></div></div></div></div></div></div></div><div class="container padding-left-large padding-right-large padding-top-small padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop display-grid"><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-right" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="line color-seattle-skies line-width--pill"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="results" style="width:100%"><h2 class="heading align-start color-normal heading-size--normal">Sponsored Display guides</h2></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--half columns-container--limit-width columns-container--desktop display-grid"><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="container padding-sides has-max-width article-wrapper"><a class="article-item desktop " href="https://advertising.amazon.com/library/guides/sponsored-display-guide?ref_=a20m_us_p_sd_rs_lbr_gd_sdevrythng" aria-label="Everything you need to know about Sponsored Display" data-event-component-tag="articleListItem-f7886aaf-2f75-4aac-aaac-0f3eb200e9d8"><div class="article-item-container lazy"><div class="article__content"><h3 class="article__title heading">Everything you need to know about Sponsored Display</h3><p class="text article__intro">Discover how you can connect with customers wherever they shop—both on and off Amazon.</p><div class="article__readmore link-type-normal-new"><svg width="39px" height="36px" viewbox="0 0 39 36" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-465.000000, -1440.000000)" stroke="#232F3F" stroke-width="3"><g id="arrowLinkLarge" transform="translate(467.000000, 1442.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(21.000000, 16.000000) rotate(-90.000000) translate(-21.000000, -16.000000) " points="15 13 21 19 27 13"></polyline><line x1="12" y1="28" x2="12" y2="4" id="Path-2-Copy" stroke-linejoin="round" transform="translate(12.000000, 16.000000) rotate(-90.000000) translate(-12.000000, -16.000000) "></line><path d="M5.29121323,24.2550314 C8.09214638,28.8964491 13.1836366,32 19,32 C27.836556,32 35,24.836556 35,16 C35,7.163444 27.836556,0 19,0 C13.1371724,0 8.0108456,3.15333452 5.22452655,7.85649653" id="Path"></path></g></g></g></svg></div></div></div></a></div></div><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-up" data-aos-once="true" data-aos-delay="400" data-aos-duration="400"><div class="container padding-sides has-max-width article-wrapper"><a class="article-item desktop " href="https://advertising.amazon.com/library/guides/sponsored-display-beyond-amazon?ref_=a20m_us_p_sd_rs_lbr_gd_sdne" aria-label="How to use Sponsored Display if you don’t sell products on Amazon" data-event-component-tag="articleListItem-f7886aaf-2f75-4aac-aaac-0f3eb200e9d8"><div class="article-item-container lazy"><div class="article__content"><h3 class="article__title heading">How to use Sponsored Display if you don’t sell products on Amazon</h3><p class="text article__intro">Learn how to launch your first Sponsored Display campaign, even if you don’t sell your products or solutions in the Amazon store.</p><div class="article__readmore link-type-normal-new"><svg width="39px" height="36px" viewbox="0 0 39 36" class="icon icon-arrow-link"><g xmlns="http://www.w3.org/2000/svg" id="Buttons" stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g id="buttonStyling" transform="translate(-465.000000, -1440.000000)" stroke="#232F3F" stroke-width="3"><g id="arrowLinkLarge" transform="translate(467.000000, 1442.000000)"><polyline id="Path-2" stroke-linejoin="round" transform="translate(21.000000, 16.000000) rotate(-90.000000) translate(-21.000000, -16.000000) " points="15 13 21 19 27 13"></polyline><line x1="12" y1="28" x2="12" y2="4" id="Path-2-Copy" stroke-linejoin="round" transform="translate(12.000000, 16.000000) rotate(-90.000000) translate(-12.000000, -16.000000) "></line><path d="M5.29121323,24.2550314 C8.09214638,28.8964491 13.1836366,32 19,32 C27.836556,32 35,24.836556 35,16 C35,7.163444 27.836556,0 19,0 C13.1371724,0 8.0108456,3.15333452 5.22452655,7.85649653" id="Path"></path></g></g></g></svg></div></div></div></a></div></div></div></div></div></div></div></div><div class="container padding-left-large padding-right-large padding-top-minibase padding-bottom-xxlarge a20m border-type-none background-color-transparent desktop" id="" style="width:100%;background-repeat:repeat-x;background-position:top left;background-size:auto;background-image:url('https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/goal-pages/footerOverlowBackgroundGraphic.png'), linear-gradient(45deg, rgba(90,96,255,1) 0%, rgba(49,146,236,1) 51%, rgba(49,208,218,1) 100%)"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--limit-width columns-container--desktop "><div class="container a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m aos-wrapper border-type-none background-color-transparent desktop" id="" style="width:100%" data-aos="fade-right" data-aos-once="true" data-aos-delay="200" data-aos-duration="400"><div class="line color-seattle-skies line-width--pill"></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><h2 class="heading align-start color-normal heading-size--normal">FAQs</h2></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" class=" accordion background-color-white" data-is-faq="true" data-event-component-tag="a20m_csa_acc_p_sa_1"><div class="title_container"><div itemprop="name" class="title">How do I run a Sponsored Display campaign?</div><svg width="24" height="24" viewbox="0 0 28 28" class="accordionOpen" aria-label="open"><g stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -38.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(40.000000, 40.000000)"><g transform="translate(1005.000000, 0.000000)"><path d="M12,0 L12,24 M24,12 L0,12"></path></g></g></g></g></svg><svg width="24" height="24" viewbox="0 0 27 3" class="accordionClose" aria-label="close"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -43.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(1056.500000, 44.500000) rotate(-360.000000) translate(-1056.500000, -44.500000) translate(1044.500000, 44.000000)"><line x1="24" y1="0.5" x2="-5.66213743e-14" y2="0.5"></line></g></g></g></svg></div><div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="content"><div itemprop="text"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Sponsored Display ads are run through the Amazon Ads console and Amazon Ads API.</p></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" class=" accordion background-color-white" data-is-faq="true" data-event-component-tag="a20m_csa_acc_p_sa_2"><div class="title_container"><div itemprop="name" class="title">How much does Sponsored Display cost?</div><svg width="24" height="24" viewbox="0 0 28 28" class="accordionOpen" aria-label="open"><g stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -38.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(40.000000, 40.000000)"><g transform="translate(1005.000000, 0.000000)"><path d="M12,0 L12,24 M24,12 L0,12"></path></g></g></g></g></svg><svg width="24" height="24" viewbox="0 0 27 3" class="accordionClose" aria-label="close"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -43.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(1056.500000, 44.500000) rotate(-360.000000) translate(-1056.500000, -44.500000) translate(1044.500000, 44.000000)"><line x1="24" y1="0.5" x2="-5.66213743e-14" y2="0.5"></line></g></g></g></svg></div><div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="content"><div itemprop="text"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Sponsored Display supports <a href="https://advertising.amazon.com/library/guides/cost-per-click?ref_=a20m_us_p_sd_rs_lbr_gd_cpc"><u>cost-per-click (CPC)</u></a> as well as cost-per-thousand viewable impression <a href="https://advertising.amazon.com/library/guides/cost-per-mille?ref_=a20m_us_p_sd_faq_lbr_gd_cpm"><u>(vCPM)</u></a> pricing options with no minimum campaign spend requirements. You can specify your daily bid and budget, and change your bid or pause your campaign whenever you want.</p></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="buybox" style="width:100%"><div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" class=" accordion background-color-white" data-is-faq="true" data-event-component-tag="a20m_csa_acc_p_sa_3"><div class="title_container"><div itemprop="name" class="title">Should I add keywords to my Sponsored Display campaign?</div><svg width="24" height="24" viewbox="0 0 28 28" class="accordionOpen" aria-label="open"><g stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -38.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(40.000000, 40.000000)"><g transform="translate(1005.000000, 0.000000)"><path d="M12,0 L12,24 M24,12 L0,12"></path></g></g></g></g></svg><svg width="24" height="24" viewbox="0 0 27 3" class="accordionClose" aria-label="close"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -43.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(1056.500000, 44.500000) rotate(-360.000000) translate(-1056.500000, -44.500000) translate(1044.500000, 44.000000)"><line x1="24" y1="0.5" x2="-5.66213743e-14" y2="0.5"></line></g></g></g></svg></div><div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="content"><div itemprop="text"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">No. Sponsored Display uses rich shopping and contextual signals to help advertisers reach relevant audiences.</p></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="buybox" style="width:100%"><div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" class=" accordion background-color-white" data-is-faq="true" data-event-component-tag="a20m_csa_acc_p_sa_4"><div class="title_container"><div itemprop="name" class="title">How can I measure results from my Sponsored Display campaign?</div><svg width="24" height="24" viewbox="0 0 28 28" class="accordionOpen" aria-label="open"><g stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -38.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(40.000000, 40.000000)"><g transform="translate(1005.000000, 0.000000)"><path d="M12,0 L12,24 M24,12 L0,12"></path></g></g></g></g></svg><svg width="24" height="24" viewbox="0 0 27 3" class="accordionClose" aria-label="close"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -43.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(1056.500000, 44.500000) rotate(-360.000000) translate(-1056.500000, -44.500000) translate(1044.500000, 44.000000)"><line x1="24" y1="0.5" x2="-5.66213743e-14" y2="0.5"></line></g></g></g></svg></div><div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="content"><div itemprop="text"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">The results you measure will depend on the objective you’re trying to achieve. For example, if your objective is to drive awareness and you sell in the Amazon store, you may want to measure new-to-brand sales, branded searches, and video view metrics. If your objective is to increase consideration and you sell in the Amazon store, you may want to measure detail page views and clicks. If your objective is to increase sales and you sell in the Amazon store, you may want to measure attributed orders and ROAS.</p></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="buybox" style="width:100%"><div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" class=" accordion background-color-white" data-is-faq="true" data-event-component-tag="a20m_csa_acc_p_sa_5"><div class="title_container"><div itemprop="name" class="title">What is the difference between Sponsored Display audiences and contextual targeting? Can I use them together?</div><svg width="24" height="24" viewbox="0 0 28 28" class="accordionOpen" aria-label="open"><g stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -38.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(40.000000, 40.000000)"><g transform="translate(1005.000000, 0.000000)"><path d="M12,0 L12,24 M24,12 L0,12"></path></g></g></g></g></svg><svg width="24" height="24" viewbox="0 0 27 3" class="accordionClose" aria-label="close"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -43.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(1056.500000, 44.500000) rotate(-360.000000) translate(-1056.500000, -44.500000) translate(1044.500000, 44.000000)"><line x1="24" y1="0.5" x2="-5.66213743e-14" y2="0.5"></line></g></g></g></svg></div><div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="content"><div itemprop="text"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Both help you reach relevant audiences. <a href="https://advertising.amazon.com/resources/whats-new/sponsored-display-contextual-targeting?ref_=a20m_us_p_sd_faq_wn_062322_c"><u>Contextual targeting</u></a> allows you to target specific products and/or categories of detail pages on Amazon to help drive consideration or sales. <a href="https://advertising.amazon.com/library/guides/sponsored-display-audiences?ref_=a20m_us_p_sd_faq_lbr_gd_sda"><u>Sponsored Display audiences</u></a> allows you to use Amazon’s rich shopping and streaming signals to help grow your business. Contextual targeting can be used in conjunction with Sponsored Display audiences. Use contextual targeting to help generate detail page traffic, and then Sponsored Display audiences to reengage audiences and help secure missed sales opportunities or further cultivate brand loyalty.</p></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="buybox" style="width:100%"><div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" class=" accordion background-color-white" data-is-faq="true" data-event-component-tag="a20m_csa_acc_p_sa_6"><div class="title_container"><div itemprop="name" class="title">What type of creative formats does Sponsored Display support?</div><svg width="24" height="24" viewbox="0 0 28 28" class="accordionOpen" aria-label="open"><g stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -38.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(40.000000, 40.000000)"><g transform="translate(1005.000000, 0.000000)"><path d="M12,0 L12,24 M24,12 L0,12"></path></g></g></g></g></svg><svg width="24" height="24" viewbox="0 0 27 3" class="accordionClose" aria-label="close"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -43.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(1056.500000, 44.500000) rotate(-360.000000) translate(-1056.500000, -44.500000) translate(1044.500000, 44.000000)"><line x1="24" y1="0.5" x2="-5.66213743e-14" y2="0.5"></line></g></g></g></svg></div><div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="content"><div itemprop="text"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">If you sell in the Amazon store, Sponsored Display supports static images and video creatives. If you don’t sell in the Amazon store, Sponsored Display supports static images.</p></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="buybox" style="width:100%"><div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" class=" accordion background-color-white" data-is-faq="true" data-event-component-tag="a20m_csa_acc_p_sa_6"><div class="title_container"><div itemprop="name" class="title">Where are customers taken when they click on my Sponsored Display ad?</div><svg width="24" height="24" viewbox="0 0 28 28" class="accordionOpen" aria-label="open"><g stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -38.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(40.000000, 40.000000)"><g transform="translate(1005.000000, 0.000000)"><path d="M12,0 L12,24 M24,12 L0,12"></path></g></g></g></g></svg><svg width="24" height="24" viewbox="0 0 27 3" class="accordionClose" aria-label="close"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -43.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(1056.500000, 44.500000) rotate(-360.000000) translate(-1056.500000, -44.500000) translate(1044.500000, 44.000000)"><line x1="24" y1="0.5" x2="-5.66213743e-14" y2="0.5"></line></g></g></g></svg></div><div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="content"><div itemprop="text"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Customers may be taken to a product detail page on Amazon if you sell in the Amazon store or an external website if you don’t sell in the Amazon store.</p></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="buybox" style="width:100%"><div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" class=" accordion background-color-white" data-is-faq="true" data-event-component-tag="a20m_csa_acc_p_sa_6"><div class="title_container"><div itemprop="name" class="title">What are the video specification requirements for Sponsored Display video?</div><svg width="24" height="24" viewbox="0 0 28 28" class="accordionOpen" aria-label="open"><g stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -38.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(40.000000, 40.000000)"><g transform="translate(1005.000000, 0.000000)"><path d="M12,0 L12,24 M24,12 L0,12"></path></g></g></g></g></svg><svg width="24" height="24" viewbox="0 0 27 3" class="accordionClose" aria-label="close"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -43.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(1056.500000, 44.500000) rotate(-360.000000) translate(-1056.500000, -44.500000) translate(1044.500000, 44.000000)"><line x1="24" y1="0.5" x2="-5.66213743e-14" y2="0.5"></line></g></g></g></svg></div><div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="content"><div itemprop="text"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><ul class="list list-style--default color-normal text-size--normal" start="1"><li class="">Maximum file size: 500MB</li><li class="">Aspect ratio: 16:9</li><li class="">Minimum duration: 6s</li><li class="">Maximum duration: 45s</li><li class="">Minimum dimensions: 1920 X 1080</li><li class="">Video frame rate (fps): 23.976 (recommended), 24, 25, or 29.97</li><li class="">Minimum audio bit rate: 192kbps</li><li class="">Audio sample rate: 44.1kHz or 48kHz</li><li class="">Supported formats: Video: H.264, MPEG-2, or MPEG-4 Audio: PCM or AAC</li><li class="">Audio channel: Stereo or mono</li><li class="">Recommended video bit rate: 8mbps</li><li class="">Recommended duration: A duration of exactly 6s, 15s, 20s, or 30s is recommended. Use of videos outside of these durations may negatively impact your campaign performance. Shorter lengths will drive higher VCR (although scale on 6s may be limited).</li></ul></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="buybox" style="width:100%"><div itemscope itemprop="mainEntity" itemtype="https://schema.org/Question" class=" accordion background-color-white" data-is-faq="true" data-event-component-tag="a20m_csa_acc_p_sa_6"><div class="title_container"><div itemprop="name" class="title">What is the viewer experience if I use Sponsored Display video?</div><svg width="24" height="24" viewbox="0 0 28 28" class="accordionOpen" aria-label="open"><g stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -38.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(40.000000, 40.000000)"><g transform="translate(1005.000000, 0.000000)"><path d="M12,0 L12,24 M24,12 L0,12"></path></g></g></g></g></svg><svg width="24" height="24" viewbox="0 0 27 3" class="accordionClose" aria-label="close"><g stroke="none" stroke-width="1" fill="none" fill-rule="evenodd" stroke-linecap="round"><g transform="translate(-1043.000000, -43.000000)" stroke="#232F3F" stroke-width="3"><g transform="translate(1056.500000, 44.500000) rotate(-360.000000) translate(-1056.500000, -44.500000) translate(1044.500000, 44.000000)"><line x1="24" y1="0.5" x2="-5.66213743e-14" y2="0.5"></line></g></g></g></svg></div><div itemscope itemprop="acceptedAnswer" itemtype="https://schema.org/Answer" class="content"><div itemprop="text"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-start color-normal text--word-break--normal text-size--normal">Your video ads will autoplay on a loop and be muted by default, with a control button with the option to unmute. On Amazon Publisher Direct and third-party exchanges, your videos may also include additional features, such as a video expand button, a call to action, and an option to skip if in-stream, which will depend on the publisher setting.</p></div></div></div></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class=" columns-wrapper a20m-columns-wrapper"><div class="a20m-columns-container columns-container columns-container--single columns-container--full-width columns-container--desktop "><div class="container padding-left-mini padding-right-mini padding-bottom-large a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="line color-white line-width--thin"></div></div><div class="container background-color-white border-radius-16px padding-right-small padding-top-mini padding-bottom-mini a20m border-type-none background-color-white desktop" id="" style="width:100%"><div class=" a20m-column column column--default"><div class="container padding-left-mini padding-right-mini a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div id="a20m-feedback-static-tab-container-3c49e2a9-6152-4540-b74d-48d19af63481"></div></div></div></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="popup-layover hide" id="SD_Placement_01"><div class="popup"><div class="popup-close-container"><button class="close-popup" data-popup-id="SD_Placement_01" aria-label="Close" title="Close" type="button"><svg width="24" height="24" viewbox="0 0 352 512" fill="currentColor" class="icon icon-x"><path d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path></svg></button></div><div class="popup-container "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;background:linear-gradient(45deg, rgba(90,96,255,1) 0%, rgba(49,146,236,1) 50%, rgba(49,208,218,1) 100%)"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/SponsoredDisplay_Twitch_Placement_01._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/SponsoredDisplay_Twitch_Placement_01._TTW_.png" alt="" title="" height="1212" width="2257" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div><div class="container padding-left-small padding-right-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-white text--word-break--normal text-size--small">Sponsored Display ad example on Twitch</p></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="popup-layover hide" id="SD_Placement_02"><div class="popup"><div class="popup-close-container"><button class="close-popup" data-popup-id="SD_Placement_02" aria-label="Close" title="Close" type="button"><svg width="24" height="24" viewbox="0 0 352 512" fill="currentColor" class="icon icon-x"><path d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path></svg></button></div><div class="popup-container "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;background:linear-gradient(45deg, rgba(90,96,255,1) 0%, rgba(49,146,236,1) 50%, rgba(49,208,218,1) 100%)"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/SponsoredDisplay_Amazon_Placement_01._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/SponsoredDisplay_Amazon_Placement_01._TTW_.png" alt="" title="" height="1215" width="2257" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div><div class="container padding-left-small padding-right-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-white text--word-break--normal text-size--small">Sponsored Display ad example on the Amazon store homepage</p></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="popup-layover hide" id="SD_Placement_03"><div class="popup"><div class="popup-close-container"><button class="close-popup" data-popup-id="SD_Placement_03" aria-label="Close" title="Close" type="button"><svg width="24" height="24" viewbox="0 0 352 512" fill="currentColor" class="icon icon-x"><path d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path></svg></button></div><div class="popup-container "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;background:linear-gradient(45deg, rgba(90,96,255,1) 0%, rgba(49,146,236,1) 50%, rgba(49,208,218,1) 100%)"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/SponsoredDisplay_Amazon_Placement_02._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/SponsoredDisplay_Amazon_Placement_02._TTW_.png" alt="" title="" height="1215" width="2257" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div><div class="container padding-left-small padding-right-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-white text--word-break--normal text-size--small">Sponsored Display ad example on product detail page</p></div></div></div></div></div></div></div><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="popup-layover hide" id="SD_Placement_04"><div class="popup"><div class="popup-close-container"><button class="close-popup" data-popup-id="SD_Placement_04" aria-label="Close" title="Close" type="button"><svg width="24" height="24" viewbox="0 0 352 512" fill="currentColor" class="icon icon-x"><path d="M242.72 256l100.07-100.07c12.28-12.28 12.28-32.19 0-44.48l-22.24-22.24c-12.28-12.28-32.19-12.28-44.48 0L176 189.28 75.93 89.21c-12.28-12.28-32.19-12.28-44.48 0L9.21 111.45c-12.28 12.28-12.28 32.19 0 44.48L109.28 256 9.21 356.07c-12.28 12.28-12.28 32.19 0 44.48l22.24 22.24c12.28 12.28 32.2 12.28 44.48 0L176 322.72l100.07 100.07c12.28 12.28 32.2 12.28 44.48 0l22.24-22.24c12.28-12.28 12.28-32.19 0-44.48L242.72 256z"></path></svg></button></div><div class="popup-container "><div class="container a20m border-type-none background-color-transparent desktop" id="" style="width:100%;background:linear-gradient(45deg, rgba(90,96,255,1) 0%, rgba(49,146,236,1) 50%, rgba(49,208,218,1) 100%)"><div class=" a20m-column column column--default"><div class="container padding-bottom-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><div class="image align-start lazy"><img src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/SponsoredDisplay_Off_Amazon_Placement_01._BL10_FMwebp_._TTW_.png" data-src="https://m.media-amazon.com/images/G/01/AdProductsWebsite/images/refreshCreative/sponsoredDisplay/SponsoredDisplay_Off_Amazon_Placement_01._TTW_.png" alt="" title="" height="1215" width="2257" style="height:auto;border-radius:0" data-max-image-preview="none"></div></div><div class="container padding-left-small padding-right-small a20m border-type-none background-color-transparent desktop" id="" style="width:100%"><p class="text align-center color-white text--word-break--normal text-size--small">Sponsored Display ad example on a third-party website</p></div></div></div></div></div></div></div><div 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