How sustainability is impacting consumer trends

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relative w-full h-full object-cover" src="https://media.licdn.com/dms/image/v2/D4E12AQGkm1tHuO2d4w/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1680115740746?e=2147483647&v=beta&t=el5V_XYpMVTTIPAqKwCz3p9963KKd8-CMKMvgxhPbkQ" fetchpriority="high" data-embed-id="cover-image" alt="How sustainability is impacting consumer trends"> </div> </div>  </figure> <header> <section class="core-section-container relative my-3"> <h1 class="pulse-title text-display-md text-color-text lg:text-display-lg font-bold w-11/12">How sustainability is impacting consumer trends</h1> <div class="ellipsis-menu absolute right-0 top-0"> <div class="collapsible-dropdown flex items-center relative hyphens-auto"> <button class="ellipsis-menu__trigger collapsible-dropdown__button btn-md btn-tertiary cursor-pointer !py-[6px] !px-1 flex items-center rounded-[50%] " aria-expanded="false" aria-label="Open menu" data-tracking-control-name="article-ssr-frontend-pulse_ellipsis-menu-trigger" 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pr-2 babybear:pr-0 base-main-card--link publisher-author-card"> <a class="base-card__full-link absolute top-0 right-0 bottom-0 left-0 p-0 z-[2]" href="https://sg.linkedin.com/company/seven-clean-seas" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> <span class="sr-only"> Seven Clean Seas </span> </a> <img class="inline-block relative w-6 h-6 " data-delayed-url="https://media.licdn.com/dms/image/v2/C560BAQGGwYwGTibvlw/company-logo_100_100/company-logo_100_100/0/1630649135788/seven_clean_seas_logo?e=2147483647&v=beta&t=1bA7NxgFByCVVTDdRNkJz6wsf0fyhChP8l-ZQ4o4bn0" data-ghost-classes="bg-color-entity-ghost-background" data-ghost-url="https://static.licdn.com/aero-v1/sc/h/cs8pjfgyw96g44ln9r7tct85f" alt="Seven Clean Seas"> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full ">  <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden "> Seven Clean Seas </h3> <h4 class="base-main-card__subtitle body-text text-color-text overflow-hidden "> An ocean without plastic. Picture it! </h4>  <div class="body-text text-color-text-low-emphasis base-main-card__metadata"> Published Mar 30, 2023 </div>  </div> <div class="base-main-card__ctas z-[3] self-center ml-3 babybear:ml-1 babybear:self-start"> <a class="base-main-card__cta btn-sm btn-secondary" href="https://www.linkedin.com/signup/cold-join?session_redirect=%2Fpulse%2Fhow-sustainability-impacting-consumer-trends-seven-clean-seas&trk=article-ssr-frontend-pulse_publisher-author-card" data-tracking-control-name="article-ssr-frontend-pulse_publisher-author-card" data-tracking-will-navigate> + Follow </a> </div> </div> </div> </section> </header> <div data-test-id="article-content-blocks">  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class="italic">Welcome to Suits & Tides, the sustainability blog with more knowledge than microplastics in the ocean. This week we discuss how consumer attitudes towards sustainability are changing, with increasing demand for eco-friendly, recyclable products and more transparency in the supply chain. Enjoy!</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Have you noticed more green, eco-friendly, recyclable products? The growth of sustainability and sustainable products has dramatically increased in the past few years. Driven by both policy and a shift in consumer attitudes towards sustainability, these sustainable products are now flooding the market. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class="font-[700]">Sustainable Consumer Trends</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Consumers are becoming increasingly aware of the impact of their purchasing decisions on the environment and are looking for more sustainable options. About 57% of consumes are willing to change their purchasing behavior to help the environment, and 66% of consumers are willing to pay more for more sustainable brands, which explains the rise in demand for products that are more sustainable. Companies are responding to this trend by offering more sustainable products, creating sustainability strategies and highlighting their environmental efforts in their marketing and communications. Sustainability presents a significant opportunity for businesses to tap into this growing market and meet the demands of consumers and anticipate regulations to mitigate the impacts of industry on the environment. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <blockquote class="w-auto"><span class>66% of consumers are willing to pay more for more sustainable brands+</span></blockquote> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>Less packaging</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>One of the key consumer trends that businesses can respond to is the demand for products made from eco-friendly materials. In a research from Deloitte, they found that consumers value most sustainable packaging and products over other elements of sustainability. Similarly, 64% of consumers in the UK state plastic pollution as their number one environmental concern and about 52% of consumers worldwide want brands to create products with less packaging. Companies can respond to this demand by opting for alternative materials, reducing plastic in their products (eliminating unnecessary plastic), increasing recycled content or improving recyclability. Engaging consumers in the company’s plastic reduction strategy is necessary to promote more sustainable choices. For example, communicating and using third-party accreditations such as OBP Neutrality, can help consumers make better choices over what products to purchase, whilst at the same time making good, credible certifications mainstream. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <blockquote class="w-auto"><span class>64% of consumers in the UK state plastic pollution as their number one environmental concern and about 52% of consumers worldwide want brands to create products with less packaging.</span></blockquote> </div>  <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img alt="No alt text provided for this image" class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQF_E_yinnygQQ/article-inline_image-shrink_1000_1488/article-inline_image-shrink_1000_1488/0/1680115878022?e=2147483647&v=beta&t=W5qON7NSg_yB8t0wvuruW0eCs9tWmUMZ9x4vXiCOq-E">  </figure> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="inline-articles bg-color-surface-new border-hidden rounded-sm p-1 mx-auto my-1.5 mamabear:w-2/3 inline-articles__before"> <h2 class="text-xl font-medium ml-1.5 my-1 text-color-text mamabear:text-center">Recommended by LinkedIn</h2> <div class="flex flex-wrap mx-0.5 babybear:mx-1.5"> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/speedread-sustainability-7-weekly-highlights-antonio-vizcaya-abdo-ujwjc"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQFhicAXbGdQIg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1721174847623?e=2147483647&v=beta&t=0Qlr_TtIV7AFiydrIcwMPAGAEDpklcSYA-xgmwIIxg0"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">SpeedRead Sustainability #7: Weekly Highlights</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Antonio Vizcaya Abdo </span> <span class="before:middot pt-0.5 inline-article-published-date"> 5 months ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/sustainable-futures-how-leading-brands-redefining-nu1ze"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQFGyNhx7wyTSQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1727258840497?e=2147483647&v=beta&t=NQG8Z7gp3wOYP0NPwCC52P0xOvxuwDpvPWGs5fhv_5s"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Sustainable Futures: How Leading Brands Are Redefining…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Sustainability Magazine </span> <span class="before:middot pt-0.5 inline-article-published-date"> 1 month ago </span> </div> </a>  </div> <div class="content-author-card flex flex-col max-w-[270px] h-auto rounded-md border-1 border-system-gray-30 border-solid pb-1.5 inline-article mx-auto my-1 border-hidden papabear:w-[219px] babybear:min-w-full mamabear:min-w-full h-auto bg-color-canvas-tint"> <a class="no-underline" data-tracking-control-name="inline-recommended-articles" data-tracking-will-navigate href="https://www.linkedin.com/pulse/researchers-asked-more-than-two-thousand-consumers-hcque"> <img class="content-image w-full h-[150px] bg-cover rounded-t-md object-cover" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQHdUAd6Vtv68A/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1709841102144?e=2147483647&v=beta&t=9dwvCvL-IxzNSpQvrbUwSkAYKuzxGmOU1WdaJj9XE78"> <div class="inline-article-title text-md text-color-text font-bold pl-2 pt-1 pr-1.5">Researchers Asked More Than Two Thousand Consumers…</div> <div class="inline-article-meta px-2 mt-1 font-sans text-xs font-normal text-color-text-low-emphasis h-full"> <span class="inline-article-author pt-0.5"> Paper and Packaging Board </span> <span class="before:middot pt-0.5 inline-article-published-date"> 8 months ago </span> </div> </a>  </div> </div> </div> <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class>More Transparency</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Another trend is the demand for transparency- of the impact they are generating and their supply chain. Consumers are becoming more interested in knowing where their products come from, how they are made and what impact these have on the local communities and the environment. This trend presents an opportunity for businesses to be transparent about their supply chain and demonstrate their commitment to sustainability. By providing detailed information about the materials used, manufacturing processes, and suppliers, businesses can build trust with consumers and attract more environmentally conscious buyers. More companies are disclosing their non-financial information, such as carbon footprint, water use, waste generated and social impact, which also improves public perception of how transparent a company is. The number of companies that are starting to communicate to external stakeholders has increased significantly, for G250 companies, from 15% in 1999 to 96% in 2022. Not only does this show that these companies are responding to regulations but also to consumer’s expectations. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <h3><span class="font-[700]">The role of consumers</span></h3> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Much of the change required to deliver more sustainable products also depends on consumer’s behavior. Consumer’s need to have the appropriate knowledge and resources to know what products are truly sustainable and what to do with their products once they dispose of them. Single-use products need to have the appropriate labeling to inform consumers how to best dispose of them. Is this product recyclable, returnable, or nothing at all? If a product has bio plastics then it is important to inform customers where this can be composted (e.g. industrial vs at home), and make sure it does not go into the plastic recycling bin as it will contaminate the rest of the waste. Similarly, for other circularity and recycling initiatives, companies need to effectively communicate these to consumers or provide an incentive for the desired behavior. For example, IKEA launched an initiative to take back their products in their end-of-life. This effectively diverts waste from landfill and incineration, and creates a secondary resource stream for new products. However, such a strategy is only effective if the consumers are aware of such, therefore a communication campaign is necessary to ensure the highest rate of return. </span> </p> </div>  <div class="flex flex-col mt-2" data-test-id="publishing-image-block" rel="ugc"> <figure> <img alt="No alt text provided for this image" class="lazy-load block w-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQF5PKRuaG3PyQ/article-inline_image-shrink_400_744/article-inline_image-shrink_400_744/0/1680115906216?e=2147483647&v=beta&t=HtSd01eg6eKVoldresPEWILzdsEvC2ENR9V8r_oHH7E">  </figure> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <br> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>In conclusion, engaging consumers and communicating a company’s sustainability present significant opportunities for businesses to tap into this growing market. By responding to trends such as the demand for products made from eco-friendly materials, transparency in the supply chain, and products with a lower carbon footprint, businesses can attract more environmentally conscious consumers and increase their profits.</span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Businesses can also take advantage of consumers' willingness to pay more for sustainable products and charge a premium for them. However, </span><span class="font-[700]">engaging consumers is not only an opportunity for companies, but a responsibility too</span><span class>. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <blockquote class="w-auto"><span class>The impact of a company does not end when a product leaves the company’s gate, but there is a responsibility through its entire life cycle, and we help companies communicate this to consumers, to get everyone on board with the plastic reduction strategy.</span></blockquote> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Thank you for reading another episode of Suits & Tides. </span> </p> </div>  <div class="article-main__content" data-test-id="publishing-text-block"> <p> <span class>Head to our blog for more </span><span class><a 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microplastics in the ocean! In this… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="60 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="60" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="APPRECIATION" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cib97epu77mrzque5gqlzjgaw" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 60 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="2" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 2 Comments </div>  </div> </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/from-beaches-boardrooms-why-plastic-pollution-needs-corporate-ont4c?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQHXVnjVzAXMNg/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1722584904524?e=2147483647&v=beta&t=nvJp83Z_Wkx72-aGWj_m7z-XtiR08jBUt1Ixax1zk6o" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Aug 8, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> From Beaches to Boardrooms: Why Plastic Pollution Needs Corporate Attention Now </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Welcome to Suits & Tides, the sustainability newsletter with more knowledge than microplastics in the ocean! In this… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="25 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="25" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <img alt data-reaction-type="APPRECIATION" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cib97epu77mrzque5gqlzjgaw" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 25 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis before:middot my-1" data-separate-ctas="false" data-test-id="social-actions__comments" data-id="social-actions__comments" data-num-comments="1" data-singular="%numComments% Comment" data-plural="%numComments% Comments"> 1 Comment </div>  </div> </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/green-jobs-catalyst-economic-environmental-revival-seven-clean-seas-bqk9c?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQHMIa3yo5O-ZA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1721206841582?e=2147483647&v=beta&t=jL1gX8qscw0V3G7S1mavZsd2MS9z7qeIWtjwnJ_f6ao" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Jul 18, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Green Jobs: A Catalyst for Economic and Environmental Revival </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Welcome to Suits & Tides, the sustainability newsletter with more knowledge than microplastics in the ocean! In this… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="24 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="24" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 24 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/debunking-myths-living-plastic-free-seven-clean-seas-psczc?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQGSer-cxKzInA/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1720588654748?e=2147483647&v=beta&t=wpIpvdhreC8mrxSezDBaA1UEuJiWsXaQvCN3ZbiZPLc" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Jul 11, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Debunking Myths About Living Plastic-Free </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Welcome to Suits & Tides, the sustainability newsletter with more knowledge than microplastics in the ocean! In this… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="26 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="26" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="PRAISE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cjrxeu0ese8oxe32kiom8kzoh" height="16px" width="16px"> <img alt data-reaction-type="APPRECIATION" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cib97epu77mrzque5gqlzjgaw" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 26 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/from-ottawa-busan-roadmap-global-plastics-treaty-seven-clean-seas-5vttc?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQH0G84AbRskiw/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1718163201563?e=2147483647&v=beta&t=Q1GitKH25URtUh0FiTFI1O15tYxuo8Pe4YRSkyw9TjA" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Jun 20, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> From Ottawa to Busan: The Roadmap to a Global Plastics Treaty </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Welcome to Suits & Tides, the sustainability newsletter with more knowledge than microplastics in the ocean! In this… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="15 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="15" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 15 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/burning-truth-behind-biomass-conversion-greenwashing-y075e?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D4E12AQGqb4WUIc-FKQ/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1721194033885?e=2147483647&v=beta&t=ePrjZj7Z5-VdW1csHs34wfoRel1bufmeqtWnSGknow0" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">Jun 6, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> The Burning Truth Behind Biomass Conversion - Greenwashing in Disguise? </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Welcome to Suits & Tides, the sustainability newsletter with more knowledge than microplastics in the ocean! In this… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="13 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="13" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt" height="16px" width="16px"> <img alt data-reaction-type="EMPATHY" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/37hg81qnm85dsy5mbqfifg9qs" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 13 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/last-call-cpgs-clocks-ticking-eus-plastic-ultimatum-aqv8c?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQGVHSt2NEUMig/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1716342919553?e=2147483647&v=beta&t=WpAiqPeVCyNMOWlfYtY21JN2cJV4qLMBP7i_8t7AgZs" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">May 23, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> Last Call for CPGs: The Clock's Ticking on EU's Plastic Ultimatum </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Welcome to Suits & Tides, the sustainability newsletter with more knowledge than microplastics in the ocean! In this… </p>  <code id="i18n_reaction_singular" style="display: none"></code> <code id="i18n_reactions_plural" style="display: none"></code> <div class="flex items-center font-sans text-sm babybear:text-xs -mt-1"> <div class="flex items-center font-normal text-color-text-low-emphasis no-underline visited:text-color-text-low-emphasis my-1" role="button" aria-label="13 Reactions" data-separate-ctas="false" data-test-id="social-actions__reactions" data-id="social-actions__reactions" data-num-reactions="13" data-singular="%numReactions%" data-plural="%numReactions%" tabindex="0"> <img alt data-reaction-type="LIKE" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/9sun4diznbhgyelaeryxy75ur" height="16px" width="16px"> <img alt data-reaction-type="APPRECIATION" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/cib97epu77mrzque5gqlzjgaw" height="16px" width="16px"> <img alt data-reaction-type="INTEREST" data-delayed-url="https://static.licdn.com/aero-v1/sc/h/4v7dh2d6cuqm24mzps1pqzeqt" height="16px" width="16px"> <span aria-hidden="true" class="font-normal ml-0.5" data-test-id="social-actions__reaction-count"> 13 </span> </div> <code id="social-actions__reaction-image-APPRECIATION" style="display: none"></code>  <code id="social-actions__reaction-image-EMPATHY" style="display: none"></code> <code id="social-actions__reaction-image-ENTERTAINMENT" style="display: none"></code>  <code id="social-actions__reaction-image-INTEREST" style="display: none"></code> <code id="social-actions__reaction-image-LIKE" style="display: none"></code> <code id="social-actions__reaction-image-MAYBE" style="display: none"></code> <code id="social-actions__reaction-image-PRAISE" style="display: none"></code>  </div> </div>  </a> </li> <li> <a href="https://www.linkedin.com/pulse/what-does-take-get-zero-waste-seven-clean-seas-l64qe?trk=article-ssr-frontend-pulse" target="_self" data-tracking-control-name="article-ssr-frontend-pulse" data-tracking-will-navigate class="base-card relative w-full hover:no-underline focus:no-underline base-card--link base-main-card flex flex-wrap py-2 pr-2 babybear:pr-0 base-main-card--link babybear:py-1 main-article-card">  <div class="base-main-card__media relative w-[228px] block overflow-hidden flex-shrink-0 rounded-md h-[129px] babybear:w-[105px] babybear:h-[59px]"> <img class="h-full" data-delayed-url="https://media.licdn.com/dms/image/v2/D5612AQE8tjeieZGpag/article-cover_image-shrink_720_1280/article-cover_image-shrink_720_1280/0/1715153331986?e=2147483647&v=beta&t=YHpRWmrpMrQPhd8JlVecKSe0t5WbbOjyytoWqMS3hLw" alt>  </div> <div class="base-main-card__info self-center ml-1 flex-1 relative break-words papabear:min-w-0 mamabear:min-w-0 babybear:w-full article-card-social-actions"> <div class="body-text text-color-text-low-emphasis base-main-card__metadata mb-0 babybear:mb-0 babybear:-mt-0.5"> <span class="body-text text-color-text-low-emphasis base-main-card__metadata-item babybear:text-xs">May 8, 2024</span>  </div> <h3 class="base-main-card__title font-sans text-[18px] font-bold text-color-text overflow-hidden babybear:text-sm"> What Does It Take to Get to Zero Waste?♻️ </h3>  <p class="base-main-card__description body-text text-color-text -mt-0.5"> Welcome to Suits & Tides, the sustainability newsletter with more knowledge than microplastics in the ocean! 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class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-it_IT" data-locale="it_IT" role="menuitem" lang="it_IT"> Italiano (Italian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="עברית (Hebrew)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-iw_IL" data-locale="iw_IL" role="menuitem" lang="iw_IL"> עברית (Hebrew) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="日本語 (Japanese)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer 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role="presentation">  <button aria-label="Română (Romanian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ro_RO" data-locale="ro_RO" role="menuitem" lang="ro_RO"> Română (Romanian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Русский (Russian)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-ru_RU" data-locale="ru_RU" role="menuitem" lang="ru_RU"> Русский (Russian) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Svenska (Swedish)" class="font-sans text-xs link 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hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-th_TH" data-locale="th_TH" role="menuitem" lang="th_TH"> ภาษาไทย (Thai) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Tagalog (Tagalog)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark language-selector__link !font-regular" data-tracking-control-name="language-selector-tl_PH" data-locale="tl_PH" role="menuitem" lang="tl_PH"> Tagalog (Tagalog) </button> </li> <li class="language-selector__item" role="presentation">  <button aria-label="Türkçe (Turkish)" class="font-sans text-xs link block py-[5px] px-2 w-full hover:cursor-pointer hover:bg-color-action hover:text-color-text-on-dark focus:bg-color-action focus:text-color-text-on-dark 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