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class="container"> <div class="row"> <div class="col-12"> <h1 class="heading--medium">THE DATA POWERING PLAYBOOKS</h1> <h2 class="heading--subheader">Playbooks modern sales engagement powers prioritization, automation, scoring and Buyer Intelligence with Collective Data. Collective Data is the key to delivering meaningful results with AI. </h2> </div> </div> </div> </section> <style> .hero-block_5da877495f8f8 .bg-image { } </style>  <section id="" class="hero-module hero-left-right hero background-color--dark tall-hero "> <div class="row align-items-center hero-content column-order-text-left"> <div class="col-12 col-lg-6 left-right-text" style="text-align: left" data-aos="fade-up"> <div class="left-right-text-wrapper"> <h1 class="heading--medium">How it works</h1> <h2 class="heading--subheader">Activating Collective Data </h2> <p class="hero-text">Playbooks captures the behaviors of buyers and sellers in real-time. The Playbooks AI engine anonymizes and encrypts the data, then delivers the insights directly to reps within Playbooks. Collective Data enriches and extends customer data to identify who to target, how they behave, and how reps should engage with them. </p> </div> </div> <div class="col-12 col-lg-6 left-right-image-container"> <div class="left-right-image" data-img-bg="https://resources.insidesales.com/wp-content/uploads/2019/10/01-For-You_XANT-Illustration-922x1024.jpg"></div> </div> </div> </section> <section id="" class="breaker-module background-color--white section-padding"> <div class="container"> <div class="row"> <div class="col-12"> <h1 class="heading--medium">It鈥檚 in the numbers</h1> </div> </div> </div> </section> <section id="" class="three-up-module background-color--white text_color--false section-padding--bottom"> <div class="container"> <div class="row"> <div class="column--1 three-up-module_column col-sm-12 col-lg-6 col-xl-4 has-icon-image"> <div class="column--image-container"> <img decoding="async" src="https://resources.insidesales.com/wp-content/uploads/2019/11/Stat-41.svg" alt="" /> </div> <div class="column--text"> <h2 class="heading--4">Increase In Closeable Pipeline</h2> <div class="p--2"></div> </div> </div> <div class="column--2 three-up-module_column col-sm-12 col-lg-6 col-xl-4 has-icon-image"> <div class="column--image-container"> <img decoding="async" src="https://resources.insidesales.com/wp-content/uploads/2019/11/Stat-31.svg" alt="" /> </div> <div class="column--text"> <h2 class="heading--4">Lift In Revenue</h2> <div class="p--2"></div> </div> </div> <div class="column--3 three-up-module_column col-sm-12 col-lg-6 col-xl-4 has-icon-image"> <div class="column--image-container"> <img decoding="async" src="https://resources.insidesales.com/wp-content/uploads/2019/11/Stat-84.svg" alt="" /> </div> <div class="column--text"> <h2 class="heading--4">Lift In Deal Size</h2> <div class="p--2"></div> </div> </div> <div class="column--4 three-up-module_column col-sm-12 col-lg-6 col-xl-4 has-icon-image"> <div class="column--image-container"> <img decoding="async" src="https://resources.insidesales.com/wp-content/uploads/2019/11/Stat-26.svg" alt="" /> </div> <div class="column--text"> <h2 class="heading--4">Increase In Closed Won Deals</h2> <div class="p--2"></div> </div> </div> <div class="column--5 three-up-module_column col-sm-12 col-lg-6 col-xl-4 has-icon-image"> <div class="column--image-container"> <img decoding="async" src="https://resources.insidesales.com/wp-content/uploads/2020/05/Stat-27B.svg" alt="" /> </div> <div class="column--text"> <h2 class="heading--4">Revenue Interactions</h2> <div class="p--2"></div> </div> </div> <div class="column--6 three-up-module_column col-sm-12 col-lg-6 col-xl-4 has-icon-image"> <div class="column--image-container"> <img decoding="async" src="https://resources.insidesales.com/wp-content/uploads/2019/11/Stat-183.svg" alt="" /> </div> <div class="column--text"> <h2 class="heading--4">Individual Buyer Profiles</h2> <div class="p--2"></div> </div> </div> </div> </div> </div> </section> <section id="" 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