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items-center justify-center overflow-hidden bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div></div><ul class="flex justify-center"><li class="font-roboto-condensed text-xs font-bold uppercase leading-4 tracking-wider after:mx-1.5 after:inline-block after:h-1 after:w-1 after:-translate-y-1/2 after:rounded-full after:bg-time-red"><a href="https://time.com/section/business" aria-label="Business">Business</a></li><li class="font-roboto-condensed text-xs font-bold uppercase leading-4 tracking-wider "><a href="https://time.com/tag/careers-workplace" aria-label="Careers & Workplace">Careers & Workplace</a></li><li class="hidden">12 Simple Ways to Improve Your Website</li></ul><div class="mb-4 mt-2 lg:mb-[1.4625rem]"><h1 class="text-center text-[1.75rem] font-medium leading-[1.875rem] tracking-0.5px lg:text-[2.4375rem] lg:leading-[2.9375rem] font-zilla-slab self-baseline">12 Simple Ways to Improve Your Website</h1><div class="mt-2 text-center font-roboto-condensed text-sm font-bold uppercase tracking-[0.6px] text-time-gray-3 md:text-base ">5 minute read</div></div></header></div><div id="article-content" class="flex w-full justify-center lg:justify-between lg:gap-5"><div id="article-content-main" class="flex w-full max-w-article-featured-media flex-col items-center"><div class="featured-media w-full max-w-full" data-type="image"><figure class="block h-auto w-full featured-image m-auto undefined" style="max-width:507px" arial-label="media" data-block="gutenberg-custom-blocks/featured-media" data-original-width="507" data-original-height="338" data-original-src="https://api.time.com/wp-content/uploads/2015/04/527604357-copy.jpg?quality=85" data-credit="Getty Images" data-copyright="Getty Images/EyeEm" data-sizes="100vw"><picture class="flex max-w-full flex-col items-center"><img alt="man-using-computer-rear-view" id="3815599" url="https://api.time.com/wp-content/uploads/2015/04/527604357-copy.jpg" title="527604357" fetchPriority="high" loading="eager" width="507" height="338" decoding="async" data-nimg="1" class="h-auto w-full max-w-full" style="color:transparent" sizes="100vw" srcSet="https://api.time.com/wp-content/uploads/2015/04/527604357-copy.jpg?quality=85&w=640 640w, https://api.time.com/wp-content/uploads/2015/04/527604357-copy.jpg?quality=85&w=750 750w, https://api.time.com/wp-content/uploads/2015/04/527604357-copy.jpg?quality=85&w=828 828w, https://api.time.com/wp-content/uploads/2015/04/527604357-copy.jpg?quality=85&w=1080 1080w, https://api.time.com/wp-content/uploads/2015/04/527604357-copy.jpg?quality=85&w=1200 1200w, https://api.time.com/wp-content/uploads/2015/04/527604357-copy.jpg?quality=85&w=1440 1440w, https://api.time.com/wp-content/uploads/2015/04/527604357-copy.jpg?quality=85&w=1690 1690w, https://api.time.com/wp-content/uploads/2015/04/527604357-copy.jpg?quality=85&w=1920 1920w, https://api.time.com/wp-content/uploads/2015/04/527604357-copy.jpg?quality=85&w=2400 2400w" src="https://api.time.com/wp-content/uploads/2015/04/527604357-copy.jpg?quality=85&w=2400"/></picture><figcaption class="block max-w-full bg-white px-4 pt-2 font-roboto text-[.813rem] lg:px-0"><span aria-hidden="false" class="ml-2 inline text-xs text-time-gray-5">Getty Images</span></figcaption></figure></div><article id="article-body" class="flex w-full max-w-article-body-centered flex-col lg:max-w-article-body"><div class="my-6 w-full px-4 lg:pl-[6.5rem] lg:pr-14"><div class="font-zilla-slab text-xs uppercase leading-6 tracking-[0.01563em] text-time-gray-4 text-center lg:text-left"><div class="block lg:mr-3 lg:inline-block">By <a href="/author/startupcollective/" class="font-bold">BusinessCollective</a></div><div class="block lg:inline-block"><time dateTime="2015-04-10T14:00:14.000Z">April 10, 2015 10:00 AM EDT</time></div></div></div><div id="article-body-main" class="flex w-full flex-col gap-7 [&>*:not(.inline-image)]:px-4 [&>*:not(.inline-image)]:lg:pl-[6.5rem] [&>*:not(.inline-image)]:lg:pr-14 [&>.inline-image]:sm:px-4 [&>.inline-image]:lg:pl-[6.5rem] [&>.inline-image]:lg:pr-14"><figure class="block h-auto w-full inline-image self-center max-w-full" arial-label="media" data-block="gutenberg-custom-blocks/inline-image" data-media-size="portrait_small_2x" data-original-width="150" data-original-height="26" data-original-src="https://api.time.com/wp-content/uploads/2014/10/screen-shot-2014-08-19-at-9-57-31-am.png" data-sizes="(max-width: 768px) 90vw, (max-width: 1024px) 75vw, (max-width: 1280px) 55vw, 800px"><picture class="flex max-w-full flex-col items-center"><img index="0" id="3482304" url="https://api.time.com/wp-content/uploads/2014/10/screen-shot-2014-08-19-at-9-57-31-am.png?w=150" loading="lazy" width="150" height="26" decoding="async" data-nimg="1" class="h-auto w-full max-w-full" style="color:transparent" sizes="(max-width: 768px) 90vw, (max-width: 1024px) 75vw, (max-width: 1280px) 55vw, 800px" srcSet="https://api.time.com/wp-content/uploads/2014/10/screen-shot-2014-08-19-at-9-57-31-am.png?w=384&quality=75 384w, https://api.time.com/wp-content/uploads/2014/10/screen-shot-2014-08-19-at-9-57-31-am.png?w=640&quality=75 640w, https://api.time.com/wp-content/uploads/2014/10/screen-shot-2014-08-19-at-9-57-31-am.png?w=750&quality=75 750w, https://api.time.com/wp-content/uploads/2014/10/screen-shot-2014-08-19-at-9-57-31-am.png?w=828&quality=75 828w, https://api.time.com/wp-content/uploads/2014/10/screen-shot-2014-08-19-at-9-57-31-am.png?w=1080&quality=75 1080w, https://api.time.com/wp-content/uploads/2014/10/screen-shot-2014-08-19-at-9-57-31-am.png?w=1200&quality=75 1200w, https://api.time.com/wp-content/uploads/2014/10/screen-shot-2014-08-19-at-9-57-31-am.png?w=1440&quality=75 1440w, https://api.time.com/wp-content/uploads/2014/10/screen-shot-2014-08-19-at-9-57-31-am.png?w=1690&quality=75 1690w, https://api.time.com/wp-content/uploads/2014/10/screen-shot-2014-08-19-at-9-57-31-am.png?w=1920&quality=75 1920w, https://api.time.com/wp-content/uploads/2014/10/screen-shot-2014-08-19-at-9-57-31-am.png?w=2400&quality=75 2400w" src="https://api.time.com/wp-content/uploads/2014/10/screen-shot-2014-08-19-at-9-57-31-am.png?w=2400&quality=75"/></picture></figure><h2 class="text-2xl font-bold tracking-0.5px font-zilla-slab self-baseline"><strong>Question: </strong>What is one simple way I can improve my business website this year without totally overhauling it?</h2><h3 class="text-[1.17rem] font-bold tracking-0.5px font-zilla-slab self-baseline">Try LiveChat</h3><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">“We’ve been using LiveChat on many client projects and absolutely love it. It conquers a few key areas with one app — instant sales insights to know what a prospect is most interested in, real-time feedback on what’s confusing with your current site and an easy-to-use messaging system to contact you for support requests if you’re offline.” — Patrick Conley, <a href="http://www.automationheroes.com/" target="_blank" rel="noopener">Automation Heroes</a></p><h3 class="text-[1.17rem] font-bold tracking-0.5px font-zilla-slab self-baseline">Experiment With Video</h3><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">“We found that integrating well-produced videos into a page can dramatically increase conversions. Integrating video is generally simple and can be done without redoing the basic design or navigational structure of your site. Of course, the hard part is generating great video content!” — John Rood, <a href="http://nextsteptestprep.com/" target="_blank" rel="noopener">Next Step Test Preparation</a></p><div class="component webflix-player-container block"><div class="webflix-reel" data-partner-key="1d483486-fd58-4aac-bfc2-d711b4ced387" data-property-key="68045ddd-9c78-4646-87d8-3858555b3f5f"></div></div><h3 class="text-[1.17rem] font-bold tracking-0.5px font-zilla-slab self-baseline">Create Clear Calls to Action</h3><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">“Many businesses lose customers because they do not provide a clear path for customers to navigate through their websites. Having clear calls to action that explicitly state what you would like the customer to do is an easy way to raise revenue with little work involved. Think about the most important business objectives you have, and then place logical CTA buttons throughout to support the goals.” — Lawrence Watkins, <a href="http://www.greatblackspeakers.com/" target="_blank" rel="noopener">Great Black Speakers</a></p><h3 class="text-[1.17rem] font-bold tracking-0.5px font-zilla-slab self-baseline">Include Testimonials</h3><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">“Putting up customer testimonials greatly improves your conversion rates and social proof. If you can add a few killer testimonials — in the form of tweets, videos or quotes — it will really increase your business website’s impact.” — Vanessa van Edwards, <a href="http://www.scienceofpeople.org/" target="_blank" rel="noopener">Science of People</a></p><div class="native-ad flex w-full flex-col items-center justify-center"><div id="native-ad-inline-1" class="ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center overflow-hidden bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div></div><h3 class="text-[1.17rem] font-bold tracking-0.5px font-zilla-slab self-baseline">Rewrite Web Copy From Your Customers’ Perspective</h3><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">“So many business websites are written in a language that’s not relevant to their customers. Take a step back and look at your website copy through your customers’ eyes. You should first slash the word count by half, and then rewrite it with an eye for using plain speak versus jargon, put it into their words and facilitate skimming versus reading.” — Leah Neaderthal, <a href="http://www.familybridge.io/" target="_blank" rel="noopener">FamilyBridge</a></p><h3 class="text-[1.17rem] font-bold tracking-0.5px font-zilla-slab self-baseline">A/B Test Potential Changes</h3><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">“Test out changes before making them with tools such as <a href="http://visualwebsiteoptimizer.com/" target="_blank" rel="noopener">Visual Website Optimizer</a> or <a href="https://www.optimizely.com/" target="_blank" rel="noopener">Optimizely</a>. They’re affordable and simple to use. Sometimes, little changes can yield big gains.” — Josh Weiss, <a href="http://www.bluegala.com/" target="_blank" rel="noopener">Bluegala</a></p><div id="inline-ad-1" class="ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div><h3 class="text-[1.17rem] font-bold tracking-0.5px font-zilla-slab self-baseline">Upgrade Your Fonts</h3><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">“You’d be surprised how different the same content looks with a few simple font changes. Make an update. Go modern. Websites are trending more toward a brochure style. Up the font size, and use a Google Web font to expand your options. It’s a simple change that yields a big effect. The same content will stand out in the crowd.” — Trevor Sumner, <a href="http://localvox.com/" target="_blank" rel="noopener">LocalVox</a></p><h3 class="text-[1.17rem] font-bold tracking-0.5px font-zilla-slab self-baseline">Add a Phone Number</h3><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">“Great customer service is critical to creating happy customers. While most startups try to streamline their service with robust FAQs and a “24-hour reply” promise on emails, the most effective way to grow sales is to add a phone number on your site. Make it front and center — talk to people when they are on your site and ready to buy!” — Aaron Schwartz, <a href="http://www.modifywatches.com/" target="_blank" rel="noopener">Modify Watches</a></p><h3 class="text-[1.17rem] font-bold tracking-0.5px font-zilla-slab self-baseline">Refresh Your Home Page</h3><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">“Redesign your home page with an eye for user experience. What type of information do new visitors need most? Figure out what resources help users make the best use of your site, and then relocate the links for your most important tools and information to the highest-visibility areas of your main Web page.” — Heather Schwarz-Lopes, <a href="http://www.earlyshares.com/" target="_blank" rel="noopener">EarlyShares</a></p><h3 class="text-[1.17rem] font-bold tracking-0.5px font-zilla-slab self-baseline">Create More White Space</h3><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">“Find ways to create more white space around the most important areas of your website. Chances are, you’ve cluttered areas of your website as new ideas and content have emerged over the years. Take some time to review what is critical to your business and what is not. Remove what isn’t, and find new, cleaner ways to present the refined content.” — Janis Krums, <a href="http://www.opprtunity.com/" target="_blank" rel="noopener">OPPRTUNITY</a></p><div id="inline-ad-2" class="ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex " role="complementary" aria-label="Advertisement" data-native="false"></div><h3 class="text-[1.17rem] font-bold tracking-0.5px font-zilla-slab self-baseline">Focus on Conversions</h3><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">“What can you do to improve website conversion? It could mean making a phone number more prevalent on your home page if you’re a service business or making small tweaks to the wording and action items.” — Andrew Fayad, <a href="http://www.elearningmind.com/" target="_blank" rel="noopener">eLearning Mind</a></p><h3 class="text-[1.17rem] font-bold tracking-0.5px font-zilla-slab self-baseline">Pay Attention to Your Analytics</h3><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px">“Google Analytics is free and incredibly powerful if you use it correctly. Add the tracking codes to your site, and analyze the data at least twice a month. Pay attention to the customer flow and drop-off rates for each page. Make the pages that have the highest average time easier to find. Analyze the lowest-performing pages and look for ways to make those stickier to keep visitors engaged longer.” — Brittany Hodak, <a href="http://www.zinepak.com/" target="_blank" rel="noopener">ZinePak</a></p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px"><em>The <a href="http://yec.co/" target="_blank" rel="noopener">Young Entrepreneur Council (YEC)</a> is an invite-only organization comprised of the world’s most promising young entrepreneurs. In partnership with Citi, YEC recently launched <a href="http://startupcollective.com/" target="_blank" rel="noopener">StartupCollective</a>, a free virtual mentorship program that helps millions of entrepreneurs start and grow businesses.</em></p><p class="self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px"><em><em>This <a href="https://tw978.infusionsoft.com/app/linkClick/91887/745418e53f54456a/2887579/59b9428adcf1121a" target="_blank" rel="noopener">article</a> was originally published on <a href="http://startupcollective.com/" target="_blank" rel="noopener">StartupCollective</a>.</em></em></p></div></article><div class="mt-11 flex w-full max-w-article-body-centered flex-col gap-8 px-4 lg:max-w-article-body lg:pl-[6.5rem] lg:pr-14"><div class="inline-article-recirc md:relative"><h2 class="left-0 top-[-0.813rem] bg-white pb-1 text-center font-roboto-condensed text-xl font-bold uppercase md:absolute md:pr-2.5">More Must-Reads from TIME</h2><ul class="list-outside 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Make an update. Go modern. Websites are trending more toward a brochure style. Up the font size, and use a Google Web font to expand your options. It\u0026#8217;s a simple change that yields a big effect. The same content will stand out in the crowd.\u0026#8221; \u0026mdash; Trevor Sumner, \u003ca href=\\\"http://localvox.com/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003eLocalVox\u003c/a\u003e\"}}],[\"$\",\"h3\",null,{\"className\":\"text-[1.17rem] font-bold tracking-0.5px font-zilla-slab self-baseline\",\"dangerouslySetInnerHTML\":{\"__html\":\"Add a Phone Number\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u0026#8220;Great customer service is critical to creating happy customers. While most startups try to streamline their service with robust FAQs and a \u0026#8220;24-hour reply\u0026#8221; promise on emails, the most effective way to grow sales is to add a phone number on your site. Make it front and center \u0026mdash; talk to people when they are on your site and ready to buy!\u0026#8221; \u0026mdash; Aaron Schwartz, \u003ca href=\\\"http://www.modifywatches.com/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003eModify Watches\u003c/a\u003e\"}}],[\"$\",\"h3\",null,{\"className\":\"text-[1.17rem] font-bold tracking-0.5px font-zilla-slab self-baseline\",\"dangerouslySetInnerHTML\":{\"__html\":\"Refresh Your Home Page\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u0026#8220;Redesign your home page with an eye for user experience. What type of information do new visitors need most? Figure out what resources help users make the best use of your site, and then relocate the links for your most important tools and information to the highest-visibility areas of your main Web page.\u0026#8221; \u0026mdash; Heather Schwarz-Lopes, \u003ca href=\\\"http://www.earlyshares.com/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003eEarlyShares\u003c/a\u003e\"}}],[\"$\",\"h3\",null,{\"className\":\"text-[1.17rem] font-bold tracking-0.5px font-zilla-slab self-baseline\",\"dangerouslySetInnerHTML\":{\"__html\":\"Create More White Space\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u0026#8220;Find ways to create more white space around the most important areas of your website. Chances are, you\u0026#8217;ve cluttered areas of your website as new ideas and content have emerged over the years. Take some time to review what is critical to your business and what is not. Remove what isn\u0026#8217;t, and find new, cleaner ways to present the refined content.\u0026#8221; \u0026mdash; Janis Krums, \u003ca href=\\\"http://www.opprtunity.com/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003eOPPRTUNITY\u003c/a\u003e\"}}],[\"$\",\"div\",null,{\"id\":\"inline-ad-2\",\"className\":\"ad flex min-h-[1px] w-full min-w-[1px] max-w-[100vw] items-center justify-center bg-transparent text-center group-[.disable-ads]:hidden print:hidden flex \",\"role\":\"complementary\",\"aria-label\":\"Advertisement\",\"data-native\":false}],[\"$\",\"h3\",null,{\"className\":\"text-[1.17rem] font-bold tracking-0.5px font-zilla-slab self-baseline\",\"dangerouslySetInnerHTML\":{\"__html\":\"Focus on Conversions\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u0026#8220;What can you do to improve website conversion? It could mean making a phone number more prevalent on your home page if you\u0026rsquo;re a service business or making small tweaks to the wording and action items.\u0026#8221; \u0026mdash; Andrew Fayad, \u003ca href=\\\"http://www.elearningmind.com/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003eeLearning Mind\u003c/a\u003e\"}}],[\"$\",\"h3\",null,{\"className\":\"text-[1.17rem] font-bold tracking-0.5px font-zilla-slab self-baseline\",\"dangerouslySetInnerHTML\":{\"__html\":\"Pay Attention to Your Analytics\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u0026#8220;Google Analytics is free and incredibly powerful if you use it correctly. Add the tracking codes to your site, and analyze the data at least twice a month. Pay attention to the customer flow and drop-off rates for each page. Make the pages that have the highest average time easier to find. Analyze the lowest-performing pages and look for ways to make those stickier to keep visitors engaged longer.\u0026#8221; \u0026mdash; Brittany Hodak, \u003ca href=\\\"http://www.zinepak.com/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003eZinePak\u003c/a\u003e\"}}],[\"$\",\"p\",null,{\"className\":\"self-baseline px-0 font-pt-serif text-17px leading-7 tracking-0.5px\",\"dangerouslySetInnerHTML\":{\"__html\":\"\u003cem\u003eThe \u003ca href=\\\"http://yec.co/\\\" target=\\\"_blank\\\" rel=\\\"noopener\\\"\u003eYoung Entrepreneur Council (YEC)\u003c/a\u003e is an invite-only organization comprised of the world\u0026#8217;s most promising young entrepreneurs. 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