Retargeting Solution to Re-Engage with Your Target Audience

<!doctype html> <html lang="en"> <head> <meta charset="utf-8" /> <meta name="viewport" content="width=device-width, initial-scale=1.0, user-scalable=yes, minimum-scale=1" />  <link rel="preload" href="/fonts/OpenSans-Regular.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/fonts/OpenSans-Bold.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/fonts/WorkSans-SemiBold.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/fonts/WorkSans-Regular.woff2" as="font" type="font/woff2" crossorigin> <link rel="preload" href="/css/styles.css?id=98796158b05e42c3b2813e93c5ea3645" as="style">  <link rel="stylesheet" href="/css/styles.css?id=98796158b05e42c3b2813e93c5ea3645" />  <link rel="stylesheet" href="/css/features.css?id=91a20ea17c1c25ed537dc81ffd81988f" />  <title> Retargeting Solution to Re-Engage with Your Target Audience | AdRoll </title>  <meta name="description" content="Convert site visitors into loyal customers with AdRoll retargeting. 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Stay in front of prospects until they become loyal customers with AdRoll retargeting.</p> <p><a class="cta-alt" href="/request-demo">Get In Touch</a></p> </div> <div id="hero-right" class="video"> <video width="700" height="385" autoplay loop muted playsinline disablepictureinpicture poster="/assets/img/features/poster-retargeting-ui.png"> <source src="/assets/video/retargeting/retargeting-ui.webm" type="video/webm"> <source src="/assets/video/retargeting/retargeting-ui.mp4" type="video/mp4"> </video> </div> </section> <div style="height: 75px; overflow: hidden;" ><svg viewBox="0 0 500 150" preserveAspectRatio="none" style="height: 100%; width: 100%;"><path d="M0.00,49.98 C256.77,-67.59 256.20,129.77 500.00,49.98 L500.00,0.00 L0.00,0.00 Z" style="stroke: none; fill: #303273;"></path></svg></div> <section class="container padding-top-1em padding-bottom-3em"> <div class="row text-center-align container-middle-align padding-bottom-1em"> <div class="col_2"> <img data-src="/assets/img/logos/lounge.png?format=png&auto=webp" alt="Lounge Underwear logo. " loading="lazy" class="lazy"> </div> <div class="col_2"> <img data-src="/assets/img/logos/topo-designs.png?format=png&auto=webp" alt="TOPO Designs logo." loading="lazy" class="lazy"> </div> <div class="col_2"> <img data-src="/assets/img/logos/peyton-jewelry.png?format=png&auto=webp" alt="Peyton Jewelry logo. " loading="lazy" class="lazy"> </div> <div class="col_2"> <img data-src="/assets/img/logos/shady-rays.png?format=png&auto=webp" alt="Shady Rays logo. " loading="lazy" class="lazy"> </div> <div class="col_2"> <img data-src="/assets/img/logos/exploading-kittens.png?format=png&auto=webp" alt="Exploding Kittens logo. " loading="lazy" class="lazy"> </div> <div class="col_2"> <img data-src="/assets/img/logos/head-kandy.png?format=png&auto=webp" alt="Head Kandy logo. " loading="lazy" class="lazy"> </div> </div> <div class="row text-center-align"> <div class="col_12"> <p class="cta-tag"><a class="cta-secondary" href="/customers">Explore case studies</a></p> </div> </div> </section> <section class="container padding-top-3em"> <div class="row container-middle-align"> <div class="col_6"> <img width="460" height="347" loading="lazy" class="lazy" alt="" src="/assets/img/features/img-ads_channels.png?auto=webp&format=png&width=460" srcset="/assets/img/features/img-ads_channels.png?auto=webp&format=png&width=460, /assets/img/features/img-ads_channels.png?auto=webp&format=png&width=460&dpr=1.5 1.5x, /assets/img/features/img-ads_channels.png?auto=webp&format=png&width=460&dpr=2 2x" > </div> <div class="col_6"> <h4>Ads that work — no heavy lifting required</h4> <p>Launch <a href="/features/display-advertising-platform">display</a>, <a href="/features/native-advertising-platform">native</a>, and/or <a href="/features/video-advertising-platform">video</a> retargeting ads without having to worry about overbidding or bidding on the wrong placements. BidIQ, our machine learning-powered bidding system, optimally targets the right people, with the right message, at the right time. </p> </div> </div> </section> <section class="container padding-top-3em container"> <div class="row container-middle-align"> <div class="col_6 desktop-hide"> <img width="460" height="271" loading="lazy" class="lazy" alt="" src="/assets/img/features/img-dashboard_retargeting_budget.png?auto=webp&format=png&width=460" srcset="/assets/img/features/img-dashboard_retargeting_budget.png?auto=webp&format=png&width=460, /assets/img/features/img-dashboard_retargeting_budget.png?auto=webp&format=png&width=460&dpr=1.5 1.5x, /assets/img/features/img-dashboard_retargeting_budget.png?auto=webp&format=png&width=460&dpr=2 2x" > </div> <div class="col_6"> <h4>Create retargeting campaigns that align with your goals</h4> <p>Choose your bid strategy (are you looking for clicks or conversions?) and we’ll retarget prospects based on where they’re at in your sales funnel. Bring upper-funnel prospects back to your site for further consideration, or target lower-funnel prospects to close the deal.</p> </div> <div class="col_6 mobile-hide"> <img width="460" height="271" loading="lazy" class="lazy" alt="" src="/assets/img/features/img-dashboard_retargeting_budget.png?auto=webp&format=png&width=460" srcset="/assets/img/features/img-dashboard_retargeting_budget.png?auto=webp&format=png&width=460, /assets/img/features/img-dashboard_retargeting_budget.png?auto=webp&format=png&width=460&dpr=1.5 1.5x, /assets/img/features/img-dashboard_retargeting_budget.png?auto=webp&format=png&width=460&dpr=2 2x" > </div> </div> </section> <section class="container padding-top-3em padding-bottom-3em"> <div class="row container-middle-align"> <div class="col_6"> <img width="460" height="234" loading="lazy" class="lazy" alt="" src="/assets/img/features/img-dashboard_audiences.png?auto=webp&format=png&width=460" srcset="/assets/img/features/img-dashboard_audiences.png?auto=webp&format=png&width=460, /assets/img/features/img-dashboard_audiences.png?auto=webp&format=png&width=460&dpr=1.5 1.5x, /assets/img/features/img-dashboard_audiences.png?auto=webp&format=png&width=460&dpr=2 2x" > </div> <div class="col_6"> <h4>Segment audiences & leverage your first-party data</h4> <p>AdRoll automatically segments your site visitors into groups based on activities such as visiting a certain page, adding an item to cart, etc. Target these segments with retargeting campaigns, or create your own custom audiences to target by uploading your CRM lists or other first-party data.</p> </div> </div> </section> <section class="container padding-top-3em padding-bottom-3em"> <div class="row container-middle-align"> <div class="col_6 desktop-hide"> <ul class="ad-exchanges display"> <li> <img data-src="/assets/img/logos/logo-godatafeed.png?auto=webp&format=png" loading="lazy" class="lazy" alt="GoDataFeed"> </li> <li> <img data-src="/assets/img/logos/logo-mercent.png?auto=webp&format=png" loading="lazy" class="lazy" alt="Mercent"> </li> <li> <img data-src="/assets/img/logos/logo-channel_advisor.png?auto=webp&format=png" loading="lazy" class="lazy" alt="Channel Advisor. "> </li> <li> <img data-src="/assets/img/logos/logo-amazon.png?auto=webp&format=png" loading="lazy" class="lazy" alt="Amazon. "> </li> <li> <img data-src="/assets/img/logos/logo-shopify.png?auto=webp&format=png" loading="lazy" class="lazy" alt="Shopify. "> </li> <li> <img data-src="/assets/img/logos/logo-bing_ads.png?auto=webp&format=png" loading="lazy" class="lazy" alt="Bing Shopping. "> </li> <li> <img data-src="/assets/img/logos/logo-google_merchant_center.png?auto=webp&format=png" loading="lazy" class="lazy" alt="Google Merchant Center. "> </li> </ul> </div> <div class="col_6"> <h4>Get 2x more clicks with dynamic ads</h4> <p>Ecommerce businesses can reach high-intent shoppers with dynamic retargeting ads. After a prospect interacts with your site, serve them ads that feature previously viewed or recommended products across social and the web.</p> </div> <div class="col_6 mobile-hide"> <ul class="ad-exchanges display"> <li> <img data-src="/assets/img/logos/logo-godatafeed.png?auto=webp&format=png" loading="lazy" class="lazy" alt="GoDataFeed"> </li> <li> <img data-src="/assets/img/logos/logo-mercent.png?auto=webp&format=png" loading="lazy" class="lazy" alt="Mercent"> </li> <li> <img data-src="/assets/img/logos/logo-channel_advisor.png?auto=webp&format=png" loading="lazy" class="lazy" alt="Channel Advisor. "> </li> <li> <img data-src="/assets/img/logos/logo-amazon.png?auto=webp&format=png" loading="lazy" class="lazy" alt="Amazon. "> </li> <li> <img data-src="/assets/img/logos/logo-shopify.png?auto=webp&format=png" loading="lazy" class="lazy" alt="Shopify. "> </li> <li> <img data-src="/assets/img/logos/logo-bing_ads.png?auto=webp&format=png" loading="lazy" class="lazy" alt="Bing Shopping. "> </li> <li> <img data-src="/assets/img/logos/logo-google_merchant_center.png?auto=webp&format=png" loading="lazy" class="lazy" alt="Google Merchant Center. "> </li> </ul> </div> </div> </section> <section id="quote" class="padding-top-3em padding-bottom-2em bkgd-extra-light-charcoal text-center-align"> <div class="container row container-center-align"> <div class="col_10"> <blockquote> <p>“Knowing <b>we’re in very capable hands with AdRoll</b> frees up so much time and mental energy. <b>We’ve streamlined our brand awareness strategy and retargeting strategy to strengthen OiOi's position</b> as a quality, stylish, and practical diaper bag brand for the current generation of parents.”</p> </blockquote> <div class="cite"> <img src="/assets/img/resources/case-studies/oioi/logo-oioi.png" alt="OiOi"> <h4>OiOi</h4> <p><a class="cta-secondary" href="/resources/case-studies/oioi">Read their story</a></p> </div> </div> </div> </section> <section id="retargeting-results" class="container padding-top-6em padding-bottom-6em"> <div class="row"> <div class="col_4 icons__icon"> <img src="/assets/img/icons/icon-network.svg" alt="Network."> <h4>Reach customers and prospects wherever they go</h4> <p>We partner with leading ad exchanges, giving you real-time access to retargeting ad inventory across millions of brand-safe websites and apps.</p> </div> <div class="col_4 icons__icon"> <img src="/assets/img/icons/icon-robot.svg" alt="Robot."> <h4>Expert, AI-powered retargeting</h4> <p>Unlike other platforms that rely on third-party tech or generalized models, our data engine is built from scratch (leveraging 10+ years of consumer activity and campaign performance) and is still getting smarter every day.</p> </div> <div class="col_4 icons__icon"> <img src="/assets/img/icons/icon-chart_currency.svg" alt="Chart."> <h4>Understand what’s moving the needle — and what’s not</h4> <p>Measure campaigns holistically with a full suite of reporting, cross-channel attribution, and benchmarking tools. We’ll pinpoint which channels and campaigns are making the most impact so you can adjust your budget accordingly.</p> </div> </div> </section> <section class="padding-top-2em padding-bottom-5em container"> <div class="row container-middle-align"> <div class="col_8"> <div class="review-carousel"> <div> <p>We’ve been using AdRoll retargeting for years, and we are very happy with the performance and overall ROI of AdRoll, compared to other global retargeting platforms.</p> <p><b>- Dragan S., G2 reviewer</b></p> </div> <div> <p>AdRoll delivers consumers to the top and middle of our funnel with superior service. AdRoll purchases media across networks and exchanges enabling reach that can’t be provided by Google or Facebook alone.</p> <p><b>- G2 reviewer</b></p> </div> </div> </div> <div class="col_4 text-center-align"> <a title="Users love AdRoll on G2" href="https://www.g2.com/products/adroll/reviews?utm_source=rewards-badge" target="_blank"><img width="125" height="162" loading="lazy" style="width: 125px;" alt="Users love AdRoll on G2" src="https://www.g2.com/assets/product-badges/users-love-us-4fca521cb6d80c30d02e3df6bd0013f5395fb3ae22e81b3e3608e258d8feba63.svg" /></a> <a title="AdRoll is a leader in Email Marketing on G2" href="https://www.g2.com/products/adroll/reviews?utm_source=rewards-badge" target="_blank"><img style="width: 125px;" alt="AdRoll is a leader in Email Marketing on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1005139/medal.svg" /></a> <a title="AdRoll is a leader in Display Advertising on G2" href="https://www.g2.com/products/adroll/reviews?utm_source=rewards-badge"><img style="width: 125px;" alt="AdRoll is a leader in Display Advertising on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1005199/medal.svg" /></a> <a title="AdRoll is a leader in Retargeting on G2" href="https://www.g2.com/products/adroll/reviews?utm_source=rewards-badge" target="_blank"><img style="width: 125px;" alt="AdRoll is a leader in Retargeting on G2" src="https://images.g2crowd.com/uploads/report_medal/image/1005135/medal.svg" /></a> </div> </div> </section> <section class="bkgd-indigo footer-wrapper-stack"> <div class="container row container-center-align"> <div class="col_7 text-center-align"> <h2>Increase ROI. 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