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class="menu-bar-items"> <p></p> <div class="wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex"> <div class="wp-block-button hide-on-mobile"><a class="wp-block-button__link wp-element-button" href="tel:0416683928">0416 683 928</a></div> </div> </div> </div> </nav> <div class="site grid-container container hfeed" id="page"> <div class="site-content" id="content"> <div class="content-area" id="primary"> <main class="site-main" id="main"> <article id="post-1586" class="post-1586 post type-post status-publish format-standard has-post-thumbnail hentry category-seo infinite-scroll-item no-featured-image-padding" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://sydneyseocompany.au/blog/embracing-the-shift-from-e-a-t-to-e-e-a-t-comprehensive-guide/" rel="bookmark">Embracing the Shift from E.A.T to E.E.A.T (Comprehensive Guide)</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2023-10-23T03:49:48+00:00" itemprop="dateModified">October 23, 2023</time><time class="entry-date published" datetime="2023-10-19T03:28:52+00:00" itemprop="datePublished">October 19, 2023</time></span> <span class="byline">by <span class="author vcard" itemprop="author" itemtype="https://schema.org/Person" itemscope><a class="url fn n" href="https://sydneyseocompany.au/blog/author/admin_ykbxxejg/" title="View all posts by admin" rel="author" itemprop="url"><span class="author-name" itemprop="name">admin</span></a></span></span> </div> </header> <div class="post-image"> <a href="https://sydneyseocompany.au/blog/embracing-the-shift-from-e-a-t-to-e-e-a-t-comprehensive-guide/"> <img width="924" height="742" src="https://sydneyseocompany.au/wp-content/uploads/2023/10/Google-QRG-Dec-2022-update-page-26-E-E-A-T.png.webp" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" srcset="https://sydneyseocompany.au/wp-content/uploads/2023/10/Google-QRG-Dec-2022-update-page-26-E-E-A-T.png.webp 924w, https://sydneyseocompany.au/wp-content/uploads/2023/10/Google-QRG-Dec-2022-update-page-26-E-E-A-T.png-300x241.webp 300w, https://sydneyseocompany.au/wp-content/uploads/2023/10/Google-QRG-Dec-2022-update-page-26-E-E-A-T.png-768x617.webp 768w" sizes="(max-width: 924px) 100vw, 924px" /> </a> </div> <div class="entry-summary" itemprop="text"> <p>In recent years, the SEO community has familiarised itself with the acronym E.A.T, which stands for Expertise, Authoritativeness, and Trustworthiness. These three factors have become cornerstones in evaluating the quality and reliability of online content, following Google’s emphasis on providing valuable and accurate information to users. As we step into … </p> <p class="read-more-container"><a title="Embracing the Shift from E.A.T to E.E.A.T (Comprehensive Guide)" class="read-more button" href="https://sydneyseocompany.au/blog/embracing-the-shift-from-e-a-t-to-e-e-a-t-comprehensive-guide/#more-1586" aria-label="Read more about Embracing the Shift from E.A.T to E.E.A.T (Comprehensive Guide)">Read More</a></p> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="gp-icon icon-categories"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path d="M0 112c0-26.51 21.49-48 48-48h110.014a48 48 0 0143.592 27.907l12.349 26.791A16 16 0 00228.486 128H464c26.51 0 48 21.49 48 48v224c0 26.51-21.49 48-48 48H48c-26.51 0-48-21.49-48-48V112z" /></svg></span><span class="screen-reader-text">Categories </span><a href="https://sydneyseocompany.au/blog/category/seo/" rel="category tag">SEO</a></span> <span class="comments-link"><span class="gp-icon icon-comments"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path d="M132.838 329.973a435.298 435.298 0 0016.769-9.004c13.363-7.574 26.587-16.142 37.419-25.507 7.544.597 15.27.925 23.098.925 54.905 0 105.634-15.311 143.285-41.28 23.728-16.365 43.115-37.692 54.155-62.645 54.739 22.205 91.498 63.272 91.498 110.286 0 42.186-29.558 79.498-75.09 102.828 23.46 49.216 75.09 101.709 75.09 101.709s-115.837-38.35-154.424-78.46c-9.956 1.12-20.297 1.758-30.793 1.758-88.727 0-162.927-43.071-181.007-100.61z"/><path d="M383.371 132.502c0 70.603-82.961 127.787-185.216 127.787-10.496 0-20.837-.639-30.793-1.757-38.587 40.093-154.424 78.429-154.424 78.429s51.63-52.472 75.09-101.67c-45.532-23.321-75.09-60.619-75.09-102.79C12.938 61.9 95.9 4.716 198.155 4.716 300.41 4.715 383.37 61.9 383.37 132.502z" /></svg></span><a href="https://sydneyseocompany.au/blog/embracing-the-shift-from-e-a-t-to-e-e-a-t-comprehensive-guide/#respond">Leave a comment</a></span> </footer> </div> </article> <article id="post-1563" class="post-1563 post type-post status-publish format-standard has-post-thumbnail hentry category-seo infinite-scroll-item no-featured-image-padding" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://sydneyseocompany.au/blog/google-revamps-video-indexing-report-in-search-console-a-comprehensive-look/" rel="bookmark">Google Revamps Video Indexing Report in Search Console: A Comprehensive Look</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="entry-date published" datetime="2023-06-14T02:17:17+00:00" itemprop="datePublished">June 14, 2023</time></span> <span class="byline">by <span class="author vcard" itemprop="author" itemtype="https://schema.org/Person" itemscope><a class="url fn n" href="https://sydneyseocompany.au/blog/author/localseoexpert/" title="View all posts by Peter Ngo" rel="author" itemprop="url"><span class="author-name" itemprop="name">Peter Ngo</span></a></span></span> </div> </header> <div class="post-image"> <a href="https://sydneyseocompany.au/blog/google-revamps-video-indexing-report-in-search-console-a-comprehensive-look/"> <img width="1736" height="944" src="https://sydneyseocompany.au/wp-content/uploads/2023/06/google-index-report.jpeg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" srcset="https://sydneyseocompany.au/wp-content/uploads/2023/06/google-index-report.jpeg 1736w, https://sydneyseocompany.au/wp-content/uploads/2023/06/google-index-report-300x163.jpeg 300w, https://sydneyseocompany.au/wp-content/uploads/2023/06/google-index-report-1024x557.jpeg 1024w, https://sydneyseocompany.au/wp-content/uploads/2023/06/google-index-report-768x418.jpeg 768w, https://sydneyseocompany.au/wp-content/uploads/2023/06/google-index-report-1536x835.jpeg 1536w" sizes="(max-width: 1736px) 100vw, 1736px" /> </a> </div> <div class="entry-summary" itemprop="text"> <p>In a move designed to provide more actionable feedback to website owners, Google has announced updates to its video indexing report in Search Console. Previously, the platform provided vague error messages that often left website owners unsure of the exact steps they needed to take to improve their video content. … </p> <p class="read-more-container"><a title="Google Revamps Video Indexing Report in Search Console: A Comprehensive Look" class="read-more button" href="https://sydneyseocompany.au/blog/google-revamps-video-indexing-report-in-search-console-a-comprehensive-look/#more-1563" aria-label="Read more about Google Revamps Video Indexing Report in Search Console: A Comprehensive Look">Read More</a></p> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="gp-icon icon-categories"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path d="M0 112c0-26.51 21.49-48 48-48h110.014a48 48 0 0143.592 27.907l12.349 26.791A16 16 0 00228.486 128H464c26.51 0 48 21.49 48 48v224c0 26.51-21.49 48-48 48H48c-26.51 0-48-21.49-48-48V112z" /></svg></span><span class="screen-reader-text">Categories </span><a href="https://sydneyseocompany.au/blog/category/seo/" rel="category tag">SEO</a></span> <span class="comments-link"><span class="gp-icon icon-comments"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path d="M132.838 329.973a435.298 435.298 0 0016.769-9.004c13.363-7.574 26.587-16.142 37.419-25.507 7.544.597 15.27.925 23.098.925 54.905 0 105.634-15.311 143.285-41.28 23.728-16.365 43.115-37.692 54.155-62.645 54.739 22.205 91.498 63.272 91.498 110.286 0 42.186-29.558 79.498-75.09 102.828 23.46 49.216 75.09 101.709 75.09 101.709s-115.837-38.35-154.424-78.46c-9.956 1.12-20.297 1.758-30.793 1.758-88.727 0-162.927-43.071-181.007-100.61z"/><path d="M383.371 132.502c0 70.603-82.961 127.787-185.216 127.787-10.496 0-20.837-.639-30.793-1.757-38.587 40.093-154.424 78.429-154.424 78.429s51.63-52.472 75.09-101.67c-45.532-23.321-75.09-60.619-75.09-102.79C12.938 61.9 95.9 4.716 198.155 4.716 300.41 4.715 383.37 61.9 383.37 132.502z" /></svg></span><a href="https://sydneyseocompany.au/blog/google-revamps-video-indexing-report-in-search-console-a-comprehensive-look/#respond">Leave a comment</a></span> </footer> </div> </article> <article id="post-849" class="post-849 post type-post status-publish format-standard has-post-thumbnail hentry category-web-design infinite-scroll-item no-featured-image-padding" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://sydneyseocompany.au/blog/a-beginners-guide-to-understanding-html-css-and-javascript/" rel="bookmark">A Beginner’s Guide to Understanding HTML, CSS, and JavaScript</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="entry-date published" datetime="2023-06-08T03:22:32+00:00" itemprop="datePublished">June 8, 2023</time></span> <span class="byline">by <span class="author vcard" itemprop="author" itemtype="https://schema.org/Person" itemscope><a class="url fn n" href="https://sydneyseocompany.au/blog/author/admin_ykbxxejg/" title="View all posts by admin" rel="author" itemprop="url"><span class="author-name" itemprop="name">admin</span></a></span></span> </div> </header> <div class="post-image"> <a href="https://sydneyseocompany.au/blog/a-beginners-guide-to-understanding-html-css-and-javascript/"> <img width="1280" height="720" src="https://sydneyseocompany.au/wp-content/uploads/2023/06/htmlcssjavascript.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" srcset="https://sydneyseocompany.au/wp-content/uploads/2023/06/htmlcssjavascript.jpg 1280w, https://sydneyseocompany.au/wp-content/uploads/2023/06/htmlcssjavascript-300x169.jpg 300w, https://sydneyseocompany.au/wp-content/uploads/2023/06/htmlcssjavascript-1024x576.jpg 1024w, https://sydneyseocompany.au/wp-content/uploads/2023/06/htmlcssjavascript-768x432.jpg 768w" sizes="(max-width: 1280px) 100vw, 1280px" /> </a> </div> <div class="entry-summary" itemprop="text"> <p>Web design and development might seem complex, especially when you’re just starting out. However, it all boils down to three essential building blocks: HTML, CSS, and JavaScript. By understanding these three technologies, you’ll be well on your way to creating interactive, visually pleasing, and functional websites. Understanding HTML HTML, or … </p> <p class="read-more-container"><a title="A Beginner’s Guide to Understanding HTML, CSS, and JavaScript" class="read-more button" href="https://sydneyseocompany.au/blog/a-beginners-guide-to-understanding-html-css-and-javascript/#more-849" aria-label="Read more about A Beginner’s Guide to Understanding HTML, CSS, and JavaScript">Read More</a></p> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="gp-icon icon-categories"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path d="M0 112c0-26.51 21.49-48 48-48h110.014a48 48 0 0143.592 27.907l12.349 26.791A16 16 0 00228.486 128H464c26.51 0 48 21.49 48 48v224c0 26.51-21.49 48-48 48H48c-26.51 0-48-21.49-48-48V112z" /></svg></span><span class="screen-reader-text">Categories </span><a href="https://sydneyseocompany.au/blog/category/web-design/" rel="category tag">Web Design</a></span> <span class="comments-link"><span class="gp-icon icon-comments"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path d="M132.838 329.973a435.298 435.298 0 0016.769-9.004c13.363-7.574 26.587-16.142 37.419-25.507 7.544.597 15.27.925 23.098.925 54.905 0 105.634-15.311 143.285-41.28 23.728-16.365 43.115-37.692 54.155-62.645 54.739 22.205 91.498 63.272 91.498 110.286 0 42.186-29.558 79.498-75.09 102.828 23.46 49.216 75.09 101.709 75.09 101.709s-115.837-38.35-154.424-78.46c-9.956 1.12-20.297 1.758-30.793 1.758-88.727 0-162.927-43.071-181.007-100.61z"/><path d="M383.371 132.502c0 70.603-82.961 127.787-185.216 127.787-10.496 0-20.837-.639-30.793-1.757-38.587 40.093-154.424 78.429-154.424 78.429s51.63-52.472 75.09-101.67c-45.532-23.321-75.09-60.619-75.09-102.79C12.938 61.9 95.9 4.716 198.155 4.716 300.41 4.715 383.37 61.9 383.37 132.502z" /></svg></span><a href="https://sydneyseocompany.au/blog/a-beginners-guide-to-understanding-html-css-and-javascript/#respond">Leave a comment</a></span> </footer> </div> </article> <article id="post-1555" class="post-1555 post type-post status-publish format-standard has-post-thumbnail hentry category-seo infinite-scroll-item no-featured-image-padding" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://sydneyseocompany.au/blog/content-repurpose/" rel="bookmark">Practical Guide to Boost SEO through Content Repurposing</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="entry-date published" datetime="2023-06-02T09:30:10+00:00" itemprop="datePublished">June 2, 2023</time></span> <span class="byline">by <span class="author vcard" itemprop="author" itemtype="https://schema.org/Person" itemscope><a class="url fn n" href="https://sydneyseocompany.au/blog/author/localseoexpert/" title="View all posts by Peter Ngo" rel="author" itemprop="url"><span class="author-name" itemprop="name">Peter Ngo</span></a></span></span> </div> </header> <div class="post-image"> <a href="https://sydneyseocompany.au/blog/content-repurpose/"> <img width="1587" height="1000" src="https://sydneyseocompany.au/wp-content/uploads/2023/06/content-repurposing.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" srcset="https://sydneyseocompany.au/wp-content/uploads/2023/06/content-repurposing.png 1587w, https://sydneyseocompany.au/wp-content/uploads/2023/06/content-repurposing-300x189.png 300w, https://sydneyseocompany.au/wp-content/uploads/2023/06/content-repurposing-1024x645.png 1024w, https://sydneyseocompany.au/wp-content/uploads/2023/06/content-repurposing-768x484.png 768w, https://sydneyseocompany.au/wp-content/uploads/2023/06/content-repurposing-1536x968.png 1536w" sizes="(max-width: 1587px) 100vw, 1587px" /> </a> </div> <div class="entry-summary" itemprop="text"> <p>Navigating the vast world of content marketing can feel like a daunting journey, and producing original content at a consistent rate might seem like a Herculean task. The answer? Content repurposing – a strategic approach that reimagines and reconstitutes your existing content into a fresh and engaging format. Step 1: … </p> <p class="read-more-container"><a title="Practical Guide to Boost SEO through Content Repurposing" class="read-more button" href="https://sydneyseocompany.au/blog/content-repurpose/#more-1555" aria-label="Read more about Practical Guide to Boost SEO through Content Repurposing">Read More</a></p> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="gp-icon icon-categories"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path d="M0 112c0-26.51 21.49-48 48-48h110.014a48 48 0 0143.592 27.907l12.349 26.791A16 16 0 00228.486 128H464c26.51 0 48 21.49 48 48v224c0 26.51-21.49 48-48 48H48c-26.51 0-48-21.49-48-48V112z" /></svg></span><span class="screen-reader-text">Categories </span><a href="https://sydneyseocompany.au/blog/category/seo/" rel="category tag">SEO</a></span> <span class="comments-link"><span class="gp-icon icon-comments"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path d="M132.838 329.973a435.298 435.298 0 0016.769-9.004c13.363-7.574 26.587-16.142 37.419-25.507 7.544.597 15.27.925 23.098.925 54.905 0 105.634-15.311 143.285-41.28 23.728-16.365 43.115-37.692 54.155-62.645 54.739 22.205 91.498 63.272 91.498 110.286 0 42.186-29.558 79.498-75.09 102.828 23.46 49.216 75.09 101.709 75.09 101.709s-115.837-38.35-154.424-78.46c-9.956 1.12-20.297 1.758-30.793 1.758-88.727 0-162.927-43.071-181.007-100.61z"/><path d="M383.371 132.502c0 70.603-82.961 127.787-185.216 127.787-10.496 0-20.837-.639-30.793-1.757-38.587 40.093-154.424 78.429-154.424 78.429s51.63-52.472 75.09-101.67c-45.532-23.321-75.09-60.619-75.09-102.79C12.938 61.9 95.9 4.716 198.155 4.716 300.41 4.715 383.37 61.9 383.37 132.502z" /></svg></span><a href="https://sydneyseocompany.au/blog/content-repurpose/#respond">Leave a comment</a></span> </footer> </div> </article> <article id="post-1544" class="post-1544 post type-post status-publish format-standard has-post-thumbnail hentry category-seo infinite-scroll-item no-featured-image-padding" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://sydneyseocompany.au/blog/how-to-determine-keyword-difficulty/" rel="bookmark">How To Determine Keyword Difficulty</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2024-08-06T05:25:23+00:00" itemprop="dateModified">August 6, 2024</time><time class="entry-date published" datetime="2023-04-24T02:11:43+00:00" itemprop="datePublished">April 24, 2023</time></span> <span class="byline">by <span class="author vcard" itemprop="author" itemtype="https://schema.org/Person" itemscope><a class="url fn n" href="https://sydneyseocompany.au/blog/author/localseoexpert/" title="View all posts by Peter Ngo" rel="author" itemprop="url"><span class="author-name" itemprop="name">Peter Ngo</span></a></span></span> </div> </header> <div class="post-image"> <a href="https://sydneyseocompany.au/blog/how-to-determine-keyword-difficulty/"> <img width="1587" height="1000" src="https://sydneyseocompany.au/wp-content/uploads/2023/04/keyword-difficulty.svg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" /> </a> </div> <div class="entry-summary" itemprop="text"> <p>In the ever-evolving world of search engine optimisation (SEO), keyword difficulty is a crucial factor that determines the competitiveness of a keyword in organic search results. It helps marketers and content creators assess whether they should target specific keywords and how much effort will be needed to rank for them. … </p> <p class="read-more-container"><a title="How To Determine Keyword Difficulty" class="read-more button" href="https://sydneyseocompany.au/blog/how-to-determine-keyword-difficulty/#more-1544" aria-label="Read more about How To Determine Keyword Difficulty">Read More</a></p> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="gp-icon icon-categories"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path d="M0 112c0-26.51 21.49-48 48-48h110.014a48 48 0 0143.592 27.907l12.349 26.791A16 16 0 00228.486 128H464c26.51 0 48 21.49 48 48v224c0 26.51-21.49 48-48 48H48c-26.51 0-48-21.49-48-48V112z" /></svg></span><span class="screen-reader-text">Categories </span><a href="https://sydneyseocompany.au/blog/category/seo/" rel="category tag">SEO</a></span> <span class="comments-link"><span class="gp-icon icon-comments"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path d="M132.838 329.973a435.298 435.298 0 0016.769-9.004c13.363-7.574 26.587-16.142 37.419-25.507 7.544.597 15.27.925 23.098.925 54.905 0 105.634-15.311 143.285-41.28 23.728-16.365 43.115-37.692 54.155-62.645 54.739 22.205 91.498 63.272 91.498 110.286 0 42.186-29.558 79.498-75.09 102.828 23.46 49.216 75.09 101.709 75.09 101.709s-115.837-38.35-154.424-78.46c-9.956 1.12-20.297 1.758-30.793 1.758-88.727 0-162.927-43.071-181.007-100.61z"/><path d="M383.371 132.502c0 70.603-82.961 127.787-185.216 127.787-10.496 0-20.837-.639-30.793-1.757-38.587 40.093-154.424 78.429-154.424 78.429s51.63-52.472 75.09-101.67c-45.532-23.321-75.09-60.619-75.09-102.79C12.938 61.9 95.9 4.716 198.155 4.716 300.41 4.715 383.37 61.9 383.37 132.502z" /></svg></span><a href="https://sydneyseocompany.au/blog/how-to-determine-keyword-difficulty/#respond">Leave a comment</a></span> </footer> </div> </article> <article id="post-1535" class="post-1535 post type-post status-publish format-standard has-post-thumbnail hentry category-seo infinite-scroll-item no-featured-image-padding" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://sydneyseocompany.au/blog/keyword-research/" rel="bookmark">Mastering Keyword Research: A Comprehensive Guide from Peter Ngo</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2024-08-06T05:22:19+00:00" itemprop="dateModified">August 6, 2024</time><time class="entry-date published" datetime="2023-04-19T03:42:01+00:00" itemprop="datePublished">April 19, 2023</time></span> <span class="byline">by <span class="author vcard" itemprop="author" itemtype="https://schema.org/Person" itemscope><a class="url fn n" href="https://sydneyseocompany.au/blog/author/localseoexpert/" title="View all posts by Peter Ngo" rel="author" itemprop="url"><span class="author-name" itemprop="name">Peter Ngo</span></a></span></span> </div> </header> <div class="post-image"> <a href="https://sydneyseocompany.au/blog/keyword-research/"> <img width="2560" height="1707" src="https://sydneyseocompany.au/wp-content/uploads/2023/04/keyword-research-guide-scaled-1.jpg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" srcset="https://sydneyseocompany.au/wp-content/uploads/2023/04/keyword-research-guide-scaled-1.jpg 2560w, https://sydneyseocompany.au/wp-content/uploads/2023/04/keyword-research-guide-scaled-1-300x200.jpg 300w, https://sydneyseocompany.au/wp-content/uploads/2023/04/keyword-research-guide-scaled-1-1024x683.jpg 1024w, https://sydneyseocompany.au/wp-content/uploads/2023/04/keyword-research-guide-scaled-1-768x512.jpg 768w, https://sydneyseocompany.au/wp-content/uploads/2023/04/keyword-research-guide-scaled-1-1536x1024.jpg 1536w, https://sydneyseocompany.au/wp-content/uploads/2023/04/keyword-research-guide-scaled-1-2048x1366.jpg 2048w" sizes="(max-width: 2560px) 100vw, 2560px" /> </a> </div> <div class="entry-summary" itemprop="text"> <p>Keyword research is a fundamental aspect of search engine optimisation (SEO) that can significantly impact the visibility and performance of your website. With over a decade of experience in the industry, I have seen the power of effective keyword research in improving content creation, website visibility, and overall search performance. … </p> <p class="read-more-container"><a title="Mastering Keyword Research: A Comprehensive Guide from Peter Ngo" class="read-more button" href="https://sydneyseocompany.au/blog/keyword-research/#more-1535" aria-label="Read more about Mastering Keyword Research: A Comprehensive Guide from Peter Ngo">Read More</a></p> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="gp-icon icon-categories"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path d="M0 112c0-26.51 21.49-48 48-48h110.014a48 48 0 0143.592 27.907l12.349 26.791A16 16 0 00228.486 128H464c26.51 0 48 21.49 48 48v224c0 26.51-21.49 48-48 48H48c-26.51 0-48-21.49-48-48V112z" /></svg></span><span class="screen-reader-text">Categories </span><a href="https://sydneyseocompany.au/blog/category/seo/" rel="category tag">SEO</a></span> <span class="comments-link"><span class="gp-icon icon-comments"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path d="M132.838 329.973a435.298 435.298 0 0016.769-9.004c13.363-7.574 26.587-16.142 37.419-25.507 7.544.597 15.27.925 23.098.925 54.905 0 105.634-15.311 143.285-41.28 23.728-16.365 43.115-37.692 54.155-62.645 54.739 22.205 91.498 63.272 91.498 110.286 0 42.186-29.558 79.498-75.09 102.828 23.46 49.216 75.09 101.709 75.09 101.709s-115.837-38.35-154.424-78.46c-9.956 1.12-20.297 1.758-30.793 1.758-88.727 0-162.927-43.071-181.007-100.61z"/><path d="M383.371 132.502c0 70.603-82.961 127.787-185.216 127.787-10.496 0-20.837-.639-30.793-1.757-38.587 40.093-154.424 78.429-154.424 78.429s51.63-52.472 75.09-101.67c-45.532-23.321-75.09-60.619-75.09-102.79C12.938 61.9 95.9 4.716 198.155 4.716 300.41 4.715 383.37 61.9 383.37 132.502z" /></svg></span><a href="https://sydneyseocompany.au/blog/keyword-research/#respond">Leave a comment</a></span> </footer> </div> </article> <article id="post-1479" class="post-1479 post type-post status-publish format-standard has-post-thumbnail hentry category-seo infinite-scroll-item no-featured-image-padding" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://sydneyseocompany.au/blog/content-relevancy/" rel="bookmark">The Power of Content Relevancy in SEO: A Practical Guide from a 10-Year SEO Pro</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="entry-date published" datetime="2023-04-17T04:51:26+00:00" itemprop="datePublished">April 17, 2023</time></span> <span class="byline">by <span class="author vcard" itemprop="author" itemtype="https://schema.org/Person" itemscope><a class="url fn n" href="https://sydneyseocompany.au/blog/author/localseoexpert/" title="View all posts by Peter Ngo" rel="author" itemprop="url"><span class="author-name" itemprop="name">Peter Ngo</span></a></span></span> </div> </header> <div class="post-image"> <a href="https://sydneyseocompany.au/blog/content-relevancy/"> <img width="1587" height="1000" src="https://sydneyseocompany.au/wp-content/uploads/2023/04/content-relevancy.svg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" /> </a> </div> <div class="entry-summary" itemprop="text"> <p>As an SEO professional with a decade of experience, I can attest to the importance of content relevancy in achieving search engine success. In this blog post, we will explore the concept of content relevancy, why it matters for SEO, and practical tips to ensure that your content is both … </p> <p class="read-more-container"><a title="The Power of Content Relevancy in SEO: A Practical Guide from a 10-Year SEO Pro" class="read-more button" href="https://sydneyseocompany.au/blog/content-relevancy/#more-1479" aria-label="Read more about The Power of Content Relevancy in SEO: A Practical Guide from a 10-Year SEO Pro">Read More</a></p> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="gp-icon icon-categories"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path d="M0 112c0-26.51 21.49-48 48-48h110.014a48 48 0 0143.592 27.907l12.349 26.791A16 16 0 00228.486 128H464c26.51 0 48 21.49 48 48v224c0 26.51-21.49 48-48 48H48c-26.51 0-48-21.49-48-48V112z" /></svg></span><span class="screen-reader-text">Categories </span><a href="https://sydneyseocompany.au/blog/category/seo/" rel="category tag">SEO</a></span> <span class="comments-link"><span class="gp-icon icon-comments"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path d="M132.838 329.973a435.298 435.298 0 0016.769-9.004c13.363-7.574 26.587-16.142 37.419-25.507 7.544.597 15.27.925 23.098.925 54.905 0 105.634-15.311 143.285-41.28 23.728-16.365 43.115-37.692 54.155-62.645 54.739 22.205 91.498 63.272 91.498 110.286 0 42.186-29.558 79.498-75.09 102.828 23.46 49.216 75.09 101.709 75.09 101.709s-115.837-38.35-154.424-78.46c-9.956 1.12-20.297 1.758-30.793 1.758-88.727 0-162.927-43.071-181.007-100.61z"/><path d="M383.371 132.502c0 70.603-82.961 127.787-185.216 127.787-10.496 0-20.837-.639-30.793-1.757-38.587 40.093-154.424 78.429-154.424 78.429s51.63-52.472 75.09-101.67c-45.532-23.321-75.09-60.619-75.09-102.79C12.938 61.9 95.9 4.716 198.155 4.716 300.41 4.715 383.37 61.9 383.37 132.502z" /></svg></span><a href="https://sydneyseocompany.au/blog/content-relevancy/#respond">Leave a comment</a></span> </footer> </div> </article> <article id="post-1368" class="post-1368 post type-post status-publish format-standard has-post-thumbnail hentry category-seo infinite-scroll-item no-featured-image-padding" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://sydneyseocompany.au/blog/what-is-pagerank/" rel="bookmark">PageRank: Still Important, But Not the Sole Focus in Modern SEO Practices</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="entry-date published" datetime="2023-04-15T03:55:40+00:00" itemprop="datePublished">April 15, 2023</time></span> <span class="byline">by <span class="author vcard" itemprop="author" itemtype="https://schema.org/Person" itemscope><a class="url fn n" href="https://sydneyseocompany.au/blog/author/localseoexpert/" title="View all posts by Peter Ngo" rel="author" itemprop="url"><span class="author-name" itemprop="name">Peter Ngo</span></a></span></span> </div> </header> <div class="post-image"> <a href="https://sydneyseocompany.au/blog/what-is-pagerank/"> <img width="1587" height="1000" src="https://sydneyseocompany.au/wp-content/uploads/2023/04/page-rank.svg" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" /> </a> </div> <div class="entry-summary" itemprop="text"> <p>PageRank, a cornerstone of Google’s early ranking algorithm, has long been a critical factor in search engine optimisation (SEO). However, as the digital landscape continues to evolve, focusing exclusively on PageRank is no longer the most effective approach. In this article, we will explore the ongoing relevance of PageRank, the … </p> <p class="read-more-container"><a title="PageRank: Still Important, But Not the Sole Focus in Modern SEO Practices" class="read-more button" href="https://sydneyseocompany.au/blog/what-is-pagerank/#more-1368" aria-label="Read more about PageRank: Still Important, But Not the Sole Focus in Modern SEO Practices">Read More</a></p> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="gp-icon icon-categories"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path d="M0 112c0-26.51 21.49-48 48-48h110.014a48 48 0 0143.592 27.907l12.349 26.791A16 16 0 00228.486 128H464c26.51 0 48 21.49 48 48v224c0 26.51-21.49 48-48 48H48c-26.51 0-48-21.49-48-48V112z" /></svg></span><span class="screen-reader-text">Categories </span><a href="https://sydneyseocompany.au/blog/category/seo/" rel="category tag">SEO</a></span> <span class="comments-link"><span class="gp-icon icon-comments"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path d="M132.838 329.973a435.298 435.298 0 0016.769-9.004c13.363-7.574 26.587-16.142 37.419-25.507 7.544.597 15.27.925 23.098.925 54.905 0 105.634-15.311 143.285-41.28 23.728-16.365 43.115-37.692 54.155-62.645 54.739 22.205 91.498 63.272 91.498 110.286 0 42.186-29.558 79.498-75.09 102.828 23.46 49.216 75.09 101.709 75.09 101.709s-115.837-38.35-154.424-78.46c-9.956 1.12-20.297 1.758-30.793 1.758-88.727 0-162.927-43.071-181.007-100.61z"/><path d="M383.371 132.502c0 70.603-82.961 127.787-185.216 127.787-10.496 0-20.837-.639-30.793-1.757-38.587 40.093-154.424 78.429-154.424 78.429s51.63-52.472 75.09-101.67c-45.532-23.321-75.09-60.619-75.09-102.79C12.938 61.9 95.9 4.716 198.155 4.716 300.41 4.715 383.37 61.9 383.37 132.502z" /></svg></span><a href="https://sydneyseocompany.au/blog/what-is-pagerank/#respond">Leave a comment</a></span> </footer> </div> </article> <article id="post-1361" class="post-1361 post type-post status-publish format-standard has-post-thumbnail hentry category-seo infinite-scroll-item no-featured-image-padding" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://sydneyseocompany.au/blog/how-search-works/" rel="bookmark">Unravelling the Mechanics of Search Engines: A Deep Dive into Google Search</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="entry-date published" datetime="2023-04-15T03:09:59+00:00" itemprop="datePublished">April 15, 2023</time></span> <span class="byline">by <span class="author vcard" itemprop="author" itemtype="https://schema.org/Person" itemscope><a class="url fn n" href="https://sydneyseocompany.au/blog/author/localseoexpert/" title="View all posts by Peter Ngo" rel="author" itemprop="url"><span class="author-name" itemprop="name">Peter Ngo</span></a></span></span> </div> </header> <div class="post-image"> <a href="https://sydneyseocompany.au/blog/how-search-works/"> <img width="1587" height="1000" src="https://sydneyseocompany.au/wp-content/uploads/2023/04/search-engine.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" srcset="https://sydneyseocompany.au/wp-content/uploads/2023/04/search-engine.png 1587w, https://sydneyseocompany.au/wp-content/uploads/2023/04/search-engine-300x189.png 300w, https://sydneyseocompany.au/wp-content/uploads/2023/04/search-engine-1024x645.png 1024w, https://sydneyseocompany.au/wp-content/uploads/2023/04/search-engine-768x484.png 768w, https://sydneyseocompany.au/wp-content/uploads/2023/04/search-engine-1536x968.png 1536w" sizes="(max-width: 1587px) 100vw, 1587px" /> </a> </div> <div class="entry-summary" itemprop="text"> <p>Search engines like Google have become essential resources for locating information in the constantly changing digital environment. But have you ever pondered how these effective search tools actually work? The mechanism of search engines will be discussed in this post, with a special emphasis on Google Search, the most widely used search engine … </p> <p class="read-more-container"><a title="Unravelling the Mechanics of Search Engines: A Deep Dive into Google Search" class="read-more button" href="https://sydneyseocompany.au/blog/how-search-works/#more-1361" aria-label="Read more about Unravelling the Mechanics of Search Engines: A Deep Dive into Google Search">Read More</a></p> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="gp-icon icon-categories"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path d="M0 112c0-26.51 21.49-48 48-48h110.014a48 48 0 0143.592 27.907l12.349 26.791A16 16 0 00228.486 128H464c26.51 0 48 21.49 48 48v224c0 26.51-21.49 48-48 48H48c-26.51 0-48-21.49-48-48V112z" /></svg></span><span class="screen-reader-text">Categories </span><a href="https://sydneyseocompany.au/blog/category/seo/" rel="category tag">SEO</a></span> <span class="comments-link"><span class="gp-icon icon-comments"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path d="M132.838 329.973a435.298 435.298 0 0016.769-9.004c13.363-7.574 26.587-16.142 37.419-25.507 7.544.597 15.27.925 23.098.925 54.905 0 105.634-15.311 143.285-41.28 23.728-16.365 43.115-37.692 54.155-62.645 54.739 22.205 91.498 63.272 91.498 110.286 0 42.186-29.558 79.498-75.09 102.828 23.46 49.216 75.09 101.709 75.09 101.709s-115.837-38.35-154.424-78.46c-9.956 1.12-20.297 1.758-30.793 1.758-88.727 0-162.927-43.071-181.007-100.61z"/><path d="M383.371 132.502c0 70.603-82.961 127.787-185.216 127.787-10.496 0-20.837-.639-30.793-1.757-38.587 40.093-154.424 78.429-154.424 78.429s51.63-52.472 75.09-101.67c-45.532-23.321-75.09-60.619-75.09-102.79C12.938 61.9 95.9 4.716 198.155 4.716 300.41 4.715 383.37 61.9 383.37 132.502z" /></svg></span><a href="https://sydneyseocompany.au/blog/how-search-works/#respond">Leave a comment</a></span> </footer> </div> </article> <article id="post-1348" class="post-1348 post type-post status-publish format-standard has-post-thumbnail hentry category-seo infinite-scroll-item no-featured-image-padding" itemtype="https://schema.org/CreativeWork" itemscope> <div class="inside-article"> <header class="entry-header"> <h2 class="entry-title" itemprop="headline"><a href="https://sydneyseocompany.au/blog/what-is-seo/" rel="bookmark">Demystifying SEO: A Comprehensive Guide by Peter Ngo</a></h2> <div class="entry-meta"> <span class="posted-on"><time class="updated" datetime="2023-10-23T03:40:17+00:00" itemprop="dateModified">October 23, 2023</time><time class="entry-date published" datetime="2023-04-14T03:15:07+00:00" itemprop="datePublished">April 14, 2023</time></span> <span class="byline">by <span class="author vcard" itemprop="author" itemtype="https://schema.org/Person" itemscope><a class="url fn n" href="https://sydneyseocompany.au/blog/author/localseoexpert/" title="View all posts by Peter Ngo" rel="author" itemprop="url"><span class="author-name" itemprop="name">Peter Ngo</span></a></span></span> </div> </header> <div class="post-image"> <a href="https://sydneyseocompany.au/blog/what-is-seo/"> <img width="1587" height="1000" src="https://sydneyseocompany.au/wp-content/uploads/2023/04/whatisseo-2.png" class="attachment-full size-full wp-post-image" alt="" itemprop="image" decoding="async" srcset="https://sydneyseocompany.au/wp-content/uploads/2023/04/whatisseo-2.png 1587w, https://sydneyseocompany.au/wp-content/uploads/2023/04/whatisseo-2-300x189.png 300w, https://sydneyseocompany.au/wp-content/uploads/2023/04/whatisseo-2-1024x645.png 1024w, https://sydneyseocompany.au/wp-content/uploads/2023/04/whatisseo-2-768x484.png 768w, https://sydneyseocompany.au/wp-content/uploads/2023/04/whatisseo-2-1536x968.png 1536w" sizes="(max-width: 1587px) 100vw, 1587px" /> </a> </div> <div class="entry-summary" itemprop="text"> <p>Welcome to this comprehensive guide on Search Engine Optimisation (SEO). My name is Peter Ngo, and as a highly experienced SEO specialist, I am excited to share my knowledge and insights with you. In today’s increasingly digital world, understanding and implementing effective SEO strategies is crucial for businesses and website … </p> <p class="read-more-container"><a title="Demystifying SEO: A Comprehensive Guide by Peter Ngo" class="read-more button" href="https://sydneyseocompany.au/blog/what-is-seo/#more-1348" aria-label="Read more about Demystifying SEO: A Comprehensive Guide by Peter Ngo">Read More</a></p> </div> <footer class="entry-meta" aria-label="Entry meta"> <span class="cat-links"><span class="gp-icon icon-categories"><svg viewBox="0 0 512 512" aria-hidden="true" xmlns="http://www.w3.org/2000/svg" width="1em" height="1em"><path d="M0 112c0-26.51 21.49-48 48-48h110.014a48 48 0 0143.592 27.907l12.349 26.791A16 16 0 00228.486 128H464c26.51 0 48 21.49 48 48v224c0 26.51-21.49 48-48 48H48c-26.51 0-48-21.49-48-48V112z" /></svg></span><span class="screen-reader-text">Categories </span><a href="https://sydneyseocompany.au/blog/category/seo/" rel="category tag">SEO</a></span> 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