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<span>Likability</span> </div> </a> <ul id="toc-Likability-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Usage" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Usage"> <div class="vector-toc-text"> <span class="vector-toc-numb">3</span> <span>Usage</span> </div> </a> <button aria-controls="toc-Usage-sublist" class="cdx-button cdx-button--weight-quiet cdx-button--icon-only vector-toc-toggle"> <span class="vector-icon mw-ui-icon-wikimedia-expand"></span> <span>Toggle Usage subsection</span> </button> <ul id="toc-Usage-sublist" class="vector-toc-list"> <li id="toc-In_Protest" class="vector-toc-list-item vector-toc-level-2"> <a class="vector-toc-link" href="#In_Protest"> <div class="vector-toc-text"> <span class="vector-toc-numb">3.1</span> <span>In Protest</span> </div> </a> <ul id="toc-In_Protest-sublist" class="vector-toc-list"> </ul> </li> </ul> </li> <li id="toc-Politics_and_racism" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Politics_and_racism"> <div class="vector-toc-text"> <span class="vector-toc-numb">4</span> <span>Politics and racism</span> </div> </a> <ul id="toc-Politics_and_racism-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-References" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#References"> <div class="vector-toc-text"> <span class="vector-toc-numb">5</span> <span>References</span> </div> </a> <ul id="toc-References-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-Further_reading" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#Further_reading"> <div class="vector-toc-text"> <span class="vector-toc-numb">6</span> <span>Further reading</span> </div> </a> <ul id="toc-Further_reading-sublist" class="vector-toc-list"> </ul> </li> <li id="toc-External_links" class="vector-toc-list-item vector-toc-level-1 vector-toc-list-item-expanded"> <a class="vector-toc-link" href="#External_links"> <div class="vector-toc-text"> <span class="vector-toc-numb">7</span> <span>External links</span> </div> </a> <ul id="toc-External_links-sublist" class="vector-toc-list"> </ul> </li> </ul> </div> </div> </nav> </div> </div> <div class="mw-content-container"> <main id="content" class="mw-body"> <header class="mw-body-header vector-page-titlebar"> <nav aria-label="Contents" class="vector-toc-landmark"> <div id="vector-page-titlebar-toc" class="vector-dropdown vector-page-titlebar-toc vector-button-flush-left" > <input type="checkbox" id="vector-page-titlebar-toc-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-vector-page-titlebar-toc" class="vector-dropdown-checkbox " aria-label="Toggle the table of contents" > <label id="vector-page-titlebar-toc-label" for="vector-page-titlebar-toc-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--icon-only " aria-hidden="true" ><span class="vector-icon mw-ui-icon-listBullet mw-ui-icon-wikimedia-listBullet"></span> <span class="vector-dropdown-label-text">Toggle the table of contents</span> </label> <div class="vector-dropdown-content"> <div id="vector-page-titlebar-toc-unpinned-container" class="vector-unpinned-container"> </div> </div> </div> </nav> <h1 id="firstHeading" class="firstHeading mw-first-heading"><span class="mw-page-title-main">Slogan</span></h1> <div id="p-lang-btn" class="vector-dropdown mw-portlet mw-portlet-lang" > <input type="checkbox" id="p-lang-btn-checkbox" role="button" aria-haspopup="true" data-event-name="ui.dropdown-p-lang-btn" class="vector-dropdown-checkbox mw-interlanguage-selector" aria-label="Go to an article in another language. Available in 58 languages" > <label id="p-lang-btn-label" for="p-lang-btn-checkbox" class="vector-dropdown-label cdx-button cdx-button--fake-button cdx-button--fake-button--enabled cdx-button--weight-quiet cdx-button--action-progressive mw-portlet-lang-heading-58" aria-hidden="true" ><span class="vector-icon mw-ui-icon-language-progressive mw-ui-icon-wikimedia-language-progressive"></span> <span class="vector-dropdown-label-text">58 languages</span> </label> <div class="vector-dropdown-content"> <div class="vector-menu-content"> <ul class="vector-menu-content-list"> <li class="interlanguage-link interwiki-ar mw-list-item"><a href="https://ar.wikipedia.org/wiki/%D8%B4%D8%B9%D8%A7%D8%B1_(%D8%B9%D8%A8%D8%A7%D8%B1%D8%A9)" title="شعار (عبارة) – Arabic" lang="ar" hreflang="ar" data-title="شعار (عبارة)" data-language-autonym="العربية" data-language-local-name="Arabic" class="interlanguage-link-target"><span>العربية</span></a></li><li class="interlanguage-link interwiki-az mw-list-item"><a href="https://az.wikipedia.org/wiki/%C5%9E%C3%BCar" title="Şüar – Azerbaijani" lang="az" hreflang="az" data-title="Şüar" data-language-autonym="Azərbaycanca" data-language-local-name="Azerbaijani" class="interlanguage-link-target"><span>Azərbaycanca</span></a></li><li class="interlanguage-link interwiki-bn mw-list-item"><a href="https://bn.wikipedia.org/wiki/%E0%A6%B8%E0%A7%8D%E0%A6%B2%E0%A7%8B%E0%A6%97%E0%A6%BE%E0%A6%A8" title="স্লোগান – Bangla" lang="bn" hreflang="bn" data-title="স্লোগান" data-language-autonym="বাংলা" data-language-local-name="Bangla" class="interlanguage-link-target"><span>বাংলা</span></a></li><li class="interlanguage-link interwiki-zh-min-nan mw-list-item"><a href="https://zh-min-nan.wikipedia.org/wiki/Slogan" title="Slogan – Minnan" lang="nan" hreflang="nan" data-title="Slogan" data-language-autonym="閩南語 / Bân-lâm-gú" data-language-local-name="Minnan" class="interlanguage-link-target"><span>閩南語 / Bân-lâm-gú</span></a></li><li class="interlanguage-link interwiki-bg badge-Q70893996 mw-list-item" title=""><a href="https://bg.wikipedia.org/wiki/%D0%A1%D0%BB%D0%BE%D0%B3%D0%B0%D0%BD" title="Слоган – Bulgarian" lang="bg" hreflang="bg" data-title="Слоган" data-language-autonym="Български" data-language-local-name="Bulgarian" class="interlanguage-link-target"><span>Български</span></a></li><li class="interlanguage-link interwiki-bar mw-list-item"><a href="https://bar.wikipedia.org/wiki/Slogan" title="Slogan – Bavarian" lang="bar" hreflang="bar" data-title="Slogan" data-language-autonym="Boarisch" data-language-local-name="Bavarian" class="interlanguage-link-target"><span>Boarisch</span></a></li><li class="interlanguage-link interwiki-br mw-list-item"><a href="https://br.wikipedia.org/wiki/Lugan" title="Lugan – Breton" lang="br" hreflang="br" data-title="Lugan" data-language-autonym="Brezhoneg" data-language-local-name="Breton" class="interlanguage-link-target"><span>Brezhoneg</span></a></li><li class="interlanguage-link interwiki-ca mw-list-item"><a href="https://ca.wikipedia.org/wiki/Esl%C3%B2gan" title="Eslògan – Catalan" lang="ca" hreflang="ca" data-title="Eslògan" data-language-autonym="Català" data-language-local-name="Catalan" class="interlanguage-link-target"><span>Català</span></a></li><li class="interlanguage-link interwiki-cs mw-list-item"><a href="https://cs.wikipedia.org/wiki/Slogan" title="Slogan – Czech" lang="cs" hreflang="cs" data-title="Slogan" data-language-autonym="Čeština" data-language-local-name="Czech" class="interlanguage-link-target"><span>Čeština</span></a></li><li class="interlanguage-link interwiki-da mw-list-item"><a href="https://da.wikipedia.org/wiki/Slogan" title="Slogan – Danish" lang="da" hreflang="da" data-title="Slogan" data-language-autonym="Dansk" data-language-local-name="Danish" class="interlanguage-link-target"><span>Dansk</span></a></li><li class="interlanguage-link interwiki-de mw-list-item"><a href="https://de.wikipedia.org/wiki/Slogan" title="Slogan – German" lang="de" hreflang="de" data-title="Slogan" data-language-autonym="Deutsch" data-language-local-name="German" class="interlanguage-link-target"><span>Deutsch</span></a></li><li class="interlanguage-link interwiki-es mw-list-item"><a href="https://es.wikipedia.org/wiki/Eslogan" title="Eslogan – Spanish" lang="es" hreflang="es" data-title="Eslogan" data-language-autonym="Español" data-language-local-name="Spanish" class="interlanguage-link-target"><span>Español</span></a></li><li class="interlanguage-link interwiki-eo mw-list-item"><a href="https://eo.wikipedia.org/wiki/Slogano" title="Slogano – Esperanto" lang="eo" hreflang="eo" data-title="Slogano" data-language-autonym="Esperanto" data-language-local-name="Esperanto" class="interlanguage-link-target"><span>Esperanto</span></a></li><li class="interlanguage-link interwiki-eu mw-list-item"><a href="https://eu.wikipedia.org/wiki/Eslogan" title="Eslogan – Basque" lang="eu" hreflang="eu" data-title="Eslogan" data-language-autonym="Euskara" data-language-local-name="Basque" class="interlanguage-link-target"><span>Euskara</span></a></li><li class="interlanguage-link interwiki-fa mw-list-item"><a href="https://fa.wikipedia.org/wiki/%D8%B4%D8%B9%D8%A7%D8%B1_%D8%AA%D8%A8%D9%84%DB%8C%D8%BA%D8%A7%D8%AA%DB%8C" title="شعار تبلیغاتی – Persian" lang="fa" hreflang="fa" data-title="شعار تبلیغاتی" data-language-autonym="فارسی" data-language-local-name="Persian" class="interlanguage-link-target"><span>فارسی</span></a></li><li class="interlanguage-link interwiki-fr mw-list-item"><a href="https://fr.wikipedia.org/wiki/Slogan" title="Slogan – French" lang="fr" hreflang="fr" data-title="Slogan" data-language-autonym="Français" data-language-local-name="French" class="interlanguage-link-target"><span>Français</span></a></li><li class="interlanguage-link interwiki-ga mw-list-item"><a href="https://ga.wikipedia.org/wiki/Sluaghairm" title="Sluaghairm – Irish" lang="ga" hreflang="ga" data-title="Sluaghairm" data-language-autonym="Gaeilge" data-language-local-name="Irish" class="interlanguage-link-target"><span>Gaeilge</span></a></li><li class="interlanguage-link interwiki-gl mw-list-item"><a href="https://gl.wikipedia.org/wiki/Slogan" title="Slogan – Galician" lang="gl" hreflang="gl" data-title="Slogan" data-language-autonym="Galego" data-language-local-name="Galician" class="interlanguage-link-target"><span>Galego</span></a></li><li class="interlanguage-link interwiki-ko mw-list-item"><a href="https://ko.wikipedia.org/wiki/%ED%91%9C%EC%96%B4" title="표어 – Korean" lang="ko" hreflang="ko" data-title="표어" data-language-autonym="한국어" data-language-local-name="Korean" class="interlanguage-link-target"><span>한국어</span></a></li><li class="interlanguage-link interwiki-hi mw-list-item"><a href="https://hi.wikipedia.org/wiki/%E0%A4%A8%E0%A4%BE%E0%A4%B0%E0%A4%BE" title="नारा – Hindi" lang="hi" hreflang="hi" data-title="नारा" data-language-autonym="हिन्दी" data-language-local-name="Hindi" class="interlanguage-link-target"><span>हिन्दी</span></a></li><li class="interlanguage-link interwiki-hr mw-list-item"><a href="https://hr.wikipedia.org/wiki/Slogan" title="Slogan – Croatian" lang="hr" hreflang="hr" data-title="Slogan" data-language-autonym="Hrvatski" data-language-local-name="Croatian" class="interlanguage-link-target"><span>Hrvatski</span></a></li><li class="interlanguage-link interwiki-id mw-list-item"><a href="https://id.wikipedia.org/wiki/Slogan" title="Slogan – Indonesian" lang="id" hreflang="id" data-title="Slogan" data-language-autonym="Bahasa Indonesia" data-language-local-name="Indonesian" class="interlanguage-link-target"><span>Bahasa Indonesia</span></a></li><li class="interlanguage-link interwiki-it mw-list-item"><a href="https://it.wikipedia.org/wiki/Slogan" title="Slogan – Italian" lang="it" hreflang="it" data-title="Slogan" data-language-autonym="Italiano" data-language-local-name="Italian" class="interlanguage-link-target"><span>Italiano</span></a></li><li class="interlanguage-link interwiki-he mw-list-item"><a href="https://he.wikipedia.org/wiki/%D7%A1%D7%99%D7%A1%D7%9E%D7%94_(%D7%A4%D7%A8%D7%A1%D7%95%D7%9D)" title="סיסמה (פרסום) – Hebrew" lang="he" hreflang="he" data-title="סיסמה (פרסום)" data-language-autonym="עברית" data-language-local-name="Hebrew" class="interlanguage-link-target"><span>עברית</span></a></li><li class="interlanguage-link interwiki-ka mw-list-item"><a href="https://ka.wikipedia.org/wiki/%E1%83%9A%E1%83%9D%E1%83%96%E1%83%A3%E1%83%9C%E1%83%92%E1%83%98" title="ლოზუნგი – Georgian" lang="ka" hreflang="ka" data-title="ლოზუნგი" data-language-autonym="ქართული" data-language-local-name="Georgian" class="interlanguage-link-target"><span>ქართული</span></a></li><li class="interlanguage-link interwiki-kk mw-list-item"><a href="https://kk.wikipedia.org/wiki/%D0%9B%D0%BE%D0%B7%D1%83%D0%BD%D0%B3" title="Лозунг – Kazakh" lang="kk" hreflang="kk" data-title="Лозунг" data-language-autonym="Қазақша" data-language-local-name="Kazakh" class="interlanguage-link-target"><span>Қазақша</span></a></li><li class="interlanguage-link interwiki-ku mw-list-item"><a href="https://ku.wikipedia.org/wiki/Dir%C3%BB%C5%9Fm" title="Dirûşm – Kurdish" lang="ku" hreflang="ku" data-title="Dirûşm" data-language-autonym="Kurdî" data-language-local-name="Kurdish" class="interlanguage-link-target"><span>Kurdî</span></a></li><li class="interlanguage-link interwiki-la mw-list-item"><a href="https://la.wikipedia.org/wiki/Sententiola_praeconialis" title="Sententiola praeconialis – Latin" lang="la" hreflang="la" data-title="Sententiola praeconialis" data-language-autonym="Latina" data-language-local-name="Latin" class="interlanguage-link-target"><span>Latina</span></a></li><li class="interlanguage-link interwiki-hu mw-list-item"><a href="https://hu.wikipedia.org/wiki/Jelmondat" title="Jelmondat – Hungarian" lang="hu" hreflang="hu" data-title="Jelmondat" data-language-autonym="Magyar" data-language-local-name="Hungarian" class="interlanguage-link-target"><span>Magyar</span></a></li><li class="interlanguage-link interwiki-mk mw-list-item"><a href="https://mk.wikipedia.org/wiki/%D0%A1%D0%BB%D0%BE%D0%B3%D0%B0%D0%BD" title="Слоган – Macedonian" lang="mk" hreflang="mk" data-title="Слоган" data-language-autonym="Македонски" data-language-local-name="Macedonian" class="interlanguage-link-target"><span>Македонски</span></a></li><li class="interlanguage-link interwiki-ml mw-list-item"><a href="https://ml.wikipedia.org/wiki/%E0%B4%86%E0%B4%AA%E0%B5%8D%E0%B4%A4%E0%B4%B5%E0%B4%BE%E0%B4%95%E0%B5%8D%E0%B4%AF%E0%B4%82" title="ആപ്തവാക്യം – Malayalam" lang="ml" hreflang="ml" data-title="ആപ്തവാക്യം" data-language-autonym="മലയാളം" data-language-local-name="Malayalam" class="interlanguage-link-target"><span>മലയാളം</span></a></li><li class="interlanguage-link interwiki-mt mw-list-item"><a href="https://mt.wikipedia.org/wiki/Slogan" title="Slogan – Maltese" lang="mt" hreflang="mt" data-title="Slogan" data-language-autonym="Malti" data-language-local-name="Maltese" class="interlanguage-link-target"><span>Malti</span></a></li><li class="interlanguage-link interwiki-ms mw-list-item"><a href="https://ms.wikipedia.org/wiki/Slogan" title="Slogan – Malay" lang="ms" hreflang="ms" data-title="Slogan" data-language-autonym="Bahasa Melayu" data-language-local-name="Malay" class="interlanguage-link-target"><span>Bahasa Melayu</span></a></li><li class="interlanguage-link interwiki-nl mw-list-item"><a href="https://nl.wikipedia.org/wiki/Slagzin" title="Slagzin – Dutch" lang="nl" hreflang="nl" data-title="Slagzin" data-language-autonym="Nederlands" data-language-local-name="Dutch" class="interlanguage-link-target"><span>Nederlands</span></a></li><li class="interlanguage-link interwiki-ja mw-list-item"><a href="https://ja.wikipedia.org/wiki/%E3%82%B9%E3%83%AD%E3%83%BC%E3%82%AC%E3%83%B3" title="スローガン – Japanese" lang="ja" hreflang="ja" data-title="スローガン" data-language-autonym="日本語" data-language-local-name="Japanese" class="interlanguage-link-target"><span>日本語</span></a></li><li class="interlanguage-link interwiki-pl mw-list-item"><a href="https://pl.wikipedia.org/wiki/Slogan" title="Slogan – Polish" lang="pl" hreflang="pl" data-title="Slogan" data-language-autonym="Polski" data-language-local-name="Polish" class="interlanguage-link-target"><span>Polski</span></a></li><li class="interlanguage-link interwiki-pt mw-list-item"><a href="https://pt.wikipedia.org/wiki/Slogan" title="Slogan – Portuguese" lang="pt" hreflang="pt" data-title="Slogan" data-language-autonym="Português" data-language-local-name="Portuguese" class="interlanguage-link-target"><span>Português</span></a></li><li class="interlanguage-link interwiki-ru mw-list-item"><a href="https://ru.wikipedia.org/wiki/%D0%9B%D0%BE%D0%B7%D1%83%D0%BD%D0%B3" title="Лозунг – Russian" lang="ru" hreflang="ru" data-title="Лозунг" data-language-autonym="Русский" data-language-local-name="Russian" class="interlanguage-link-target"><span>Русский</span></a></li><li class="interlanguage-link interwiki-sco mw-list-item"><a href="https://sco.wikipedia.org/wiki/Slogan" title="Slogan – Scots" lang="sco" hreflang="sco" data-title="Slogan" data-language-autonym="Scots" data-language-local-name="Scots" class="interlanguage-link-target"><span>Scots</span></a></li><li class="interlanguage-link interwiki-sq mw-list-item"><a href="https://sq.wikipedia.org/wiki/Parulla" title="Parulla – Albanian" lang="sq" hreflang="sq" data-title="Parulla" data-language-autonym="Shqip" data-language-local-name="Albanian" class="interlanguage-link-target"><span>Shqip</span></a></li><li class="interlanguage-link interwiki-simple mw-list-item"><a href="https://simple.wikipedia.org/wiki/Slogan" title="Slogan – Simple English" lang="en-simple" hreflang="en-simple" data-title="Slogan" data-language-autonym="Simple English" data-language-local-name="Simple English" class="interlanguage-link-target"><span>Simple English</span></a></li><li class="interlanguage-link interwiki-sd mw-list-item"><a href="https://sd.wikipedia.org/wiki/%D9%86%D8%B9%D8%B1%D9%88" title="نعرو – Sindhi" lang="sd" hreflang="sd" data-title="نعرو" data-language-autonym="سنڌي" data-language-local-name="Sindhi" class="interlanguage-link-target"><span>سنڌي</span></a></li><li class="interlanguage-link interwiki-sk mw-list-item"><a href="https://sk.wikipedia.org/wiki/Slogan" title="Slogan – Slovak" lang="sk" hreflang="sk" data-title="Slogan" data-language-autonym="Slovenčina" data-language-local-name="Slovak" class="interlanguage-link-target"><span>Slovenčina</span></a></li><li class="interlanguage-link interwiki-so mw-list-item"><a href="https://so.wikipedia.org/wiki/Halhays" title="Halhays – Somali" lang="so" hreflang="so" data-title="Halhays" data-language-autonym="Soomaaliga" data-language-local-name="Somali" class="interlanguage-link-target"><span>Soomaaliga</span></a></li><li class="interlanguage-link interwiki-ckb mw-list-item"><a href="https://ckb.wikipedia.org/wiki/%D8%AF%D8%B1%D9%88%D8%B4%D9%85" title="دروشم – Central Kurdish" lang="ckb" hreflang="ckb" data-title="دروشم" data-language-autonym="کوردی" data-language-local-name="Central Kurdish" class="interlanguage-link-target"><span>کوردی</span></a></li><li class="interlanguage-link interwiki-sr mw-list-item"><a href="https://sr.wikipedia.org/wiki/%D0%A1%D0%BB%D0%BE%D0%B3%D0%B0%D0%BD" title="Слоган – Serbian" lang="sr" hreflang="sr" data-title="Слоган" data-language-autonym="Српски / srpski" data-language-local-name="Serbian" class="interlanguage-link-target"><span>Српски / srpski</span></a></li><li class="interlanguage-link interwiki-sh mw-list-item"><a href="https://sh.wikipedia.org/wiki/Slogan" title="Slogan – Serbo-Croatian" lang="sh" hreflang="sh" data-title="Slogan" data-language-autonym="Srpskohrvatski / српскохрватски" data-language-local-name="Serbo-Croatian" class="interlanguage-link-target"><span>Srpskohrvatski / српскохрватски</span></a></li><li class="interlanguage-link interwiki-fi mw-list-item"><a href="https://fi.wikipedia.org/wiki/Iskulause" title="Iskulause – Finnish" lang="fi" hreflang="fi" data-title="Iskulause" data-language-autonym="Suomi" data-language-local-name="Finnish" class="interlanguage-link-target"><span>Suomi</span></a></li><li class="interlanguage-link interwiki-sv mw-list-item"><a href="https://sv.wikipedia.org/wiki/Slagord" title="Slagord – Swedish" lang="sv" hreflang="sv" data-title="Slagord" data-language-autonym="Svenska" data-language-local-name="Swedish" class="interlanguage-link-target"><span>Svenska</span></a></li><li class="interlanguage-link interwiki-tl mw-list-item"><a href="https://tl.wikipedia.org/wiki/Islogan" title="Islogan – Tagalog" lang="tl" hreflang="tl" data-title="Islogan" data-language-autonym="Tagalog" data-language-local-name="Tagalog" class="interlanguage-link-target"><span>Tagalog</span></a></li><li class="interlanguage-link interwiki-th mw-list-item"><a href="https://th.wikipedia.org/wiki/%E0%B8%AA%E0%B9%82%E0%B8%A5%E0%B9%81%E0%B8%81%E0%B8%99" title="สโลแกน – Thai" lang="th" hreflang="th" data-title="สโลแกน" data-language-autonym="ไทย" data-language-local-name="Thai" class="interlanguage-link-target"><span>ไทย</span></a></li><li class="interlanguage-link interwiki-tg mw-list-item"><a href="https://tg.wikipedia.org/wiki/%D0%A8%D0%B8%D0%BE%D1%80" title="Шиор – Tajik" lang="tg" hreflang="tg" data-title="Шиор" data-language-autonym="Тоҷикӣ" data-language-local-name="Tajik" class="interlanguage-link-target"><span>Тоҷикӣ</span></a></li><li class="interlanguage-link interwiki-uk mw-list-item"><a href="https://uk.wikipedia.org/wiki/%D0%93%D0%B0%D1%81%D0%BB%D0%BE" title="Гасло – Ukrainian" lang="uk" hreflang="uk" data-title="Гасло" data-language-autonym="Українська" data-language-local-name="Ukrainian" class="interlanguage-link-target"><span>Українська</span></a></li><li class="interlanguage-link interwiki-ur mw-list-item"><a href="https://ur.wikipedia.org/wiki/%D9%86%D8%B9%D8%B1%DB%81" title="نعرہ – Urdu" lang="ur" hreflang="ur" data-title="نعرہ" data-language-autonym="اردو" data-language-local-name="Urdu" class="interlanguage-link-target"><span>اردو</span></a></li><li class="interlanguage-link interwiki-vec mw-list-item"><a href="https://vec.wikipedia.org/wiki/Bom%C3%B2" title="Bomò – Venetian" lang="vec" hreflang="vec" data-title="Bomò" data-language-autonym="Vèneto" data-language-local-name="Venetian" class="interlanguage-link-target"><span>Vèneto</span></a></li><li class="interlanguage-link interwiki-vi mw-list-item"><a href="https://vi.wikipedia.org/wiki/Kh%E1%BA%A9u_hi%E1%BB%87u" title="Khẩu hiệu – Vietnamese" lang="vi" hreflang="vi" data-title="Khẩu hiệu" data-language-autonym="Tiếng Việt" data-language-local-name="Vietnamese" class="interlanguage-link-target"><span>Tiếng Việt</span></a></li><li class="interlanguage-link interwiki-zh-yue mw-list-item"><a href="https://zh-yue.wikipedia.org/wiki/Slogan" title="Slogan – Cantonese" lang="yue" hreflang="yue" data-title="Slogan" data-language-autonym="粵語" data-language-local-name="Cantonese" class="interlanguage-link-target"><span>粵語</span></a></li><li class="interlanguage-link interwiki-zh mw-list-item"><a href="https://zh.wikipedia.org/wiki/%E6%A8%99%E8%AA%9E" title="標語 – Chinese" lang="zh" hreflang="zh" data-title="標語" data-language-autonym="中文" data-language-local-name="Chinese" class="interlanguage-link-target"><span>中文</span></a></li> </ul> <div class="after-portlet after-portlet-lang"><span class="wb-langlinks-edit wb-langlinks-link"><a href="https://www.wikidata.org/wiki/Special:EntityPage/Q30515#sitelinks-wikipedia" title="Edit interlanguage links" class="wbc-editpage">Edit links</a></span></div> </div> </div> </div> </header> <div class="vector-page-toolbar"> <div 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i{font-style:normal}.mw-parser-output .hatnote+link+.hatnote{margin-top:-0.5em}@media print{body.ns-0 .mw-parser-output .hatnote{display:none!important}}</style><div role="note" class="hatnote navigation-not-searchable">For other uses, see <a href="/wiki/Slogan_(disambiguation)" class="mw-disambig" title="Slogan (disambiguation)">Slogan (disambiguation)</a>.</div> <style data-mw-deduplicate="TemplateStyles:r1251242444">.mw-parser-output .ambox{border:1px solid #a2a9b1;border-left:10px solid #36c;background-color:#fbfbfb;box-sizing:border-box}.mw-parser-output .ambox+link+.ambox,.mw-parser-output .ambox+link+style+.ambox,.mw-parser-output .ambox+link+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+style+.ambox,.mw-parser-output .ambox+.mw-empty-elt+link+link+.ambox{margin-top:-1px}html body.mediawiki .mw-parser-output .ambox.mbox-small-left{margin:4px 1em 4px 0;overflow:hidden;width:238px;border-collapse:collapse;font-size:88%;line-height:1.25em}.mw-parser-output .ambox-speedy{border-left:10px solid #b32424;background-color:#fee7e6}.mw-parser-output .ambox-delete{border-left:10px solid #b32424}.mw-parser-output .ambox-content{border-left:10px solid #f28500}.mw-parser-output .ambox-style{border-left:10px solid #fc3}.mw-parser-output .ambox-move{border-left:10px solid #9932cc}.mw-parser-output .ambox-protection{border-left:10px solid #a2a9b1}.mw-parser-output .ambox .mbox-text{border:none;padding:0.25em 0.5em;width:100%}.mw-parser-output .ambox .mbox-image{border:none;padding:2px 0 2px 0.5em;text-align:center}.mw-parser-output .ambox .mbox-imageright{border:none;padding:2px 0.5em 2px 0;text-align:center}.mw-parser-output .ambox .mbox-empty-cell{border:none;padding:0;width:1px}.mw-parser-output .ambox .mbox-image-div{width:52px}@media(min-width:720px){.mw-parser-output .ambox{margin:0 10%}}@media print{body.ns-0 .mw-parser-output .ambox{display:none!important}}</style><table class="box-Primary_sources plainlinks metadata ambox ambox-content ambox-Primary_sources" role="presentation"><tbody><tr><td class="mbox-image"><div class="mbox-image-div"><span typeof="mw:File"><a href="/wiki/File:Question_book-new.svg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/50px-Question_book-new.svg.png" decoding="async" width="50" height="39" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/75px-Question_book-new.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/9/99/Question_book-new.svg/100px-Question_book-new.svg.png 2x" data-file-width="512" data-file-height="399" /></a></span></div></td><td class="mbox-text"><div class="mbox-text-span">This usage section <b>relies excessively on <a href="/wiki/Wikipedia:Verifiability" title="Wikipedia:Verifiability">references</a> to <a href="/wiki/Wikipedia:No_original_research#Primary,_secondary_and_tertiary_sources" title="Wikipedia:No original research">primary sources</a></b>.<span class="hide-when-compact"> Please improve this usage section by adding <a href="/wiki/Wikipedia:No_original_research#Primary,_secondary_and_tertiary_sources" title="Wikipedia:No original research">secondary or tertiary sources</a>. <br /><small><span class="plainlinks"><i>Find sources:</i> <a rel="nofollow" class="external text" href="https://www.google.com/search?as_eq=wikipedia&q=%22Slogan%22">"Slogan"</a> – <a rel="nofollow" class="external text" href="https://www.google.com/search?tbm=nws&q=%22Slogan%22+-wikipedia&tbs=ar:1">news</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?&q=%22Slogan%22&tbs=bkt:s&tbm=bks">newspapers</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.google.com/search?tbs=bks:1&q=%22Slogan%22+-wikipedia">books</a> <b>·</b> <a rel="nofollow" class="external text" href="https://scholar.google.com/scholar?q=%22Slogan%22">scholar</a> <b>·</b> <a rel="nofollow" class="external text" href="https://www.jstor.org/action/doBasicSearch?Query=%22Slogan%22&acc=on&wc=on">JSTOR</a></span></small></span> <span class="date-container"><i>(<span class="date">December 2020</span>)</i></span><span class="hide-when-compact"><i> (<small><a href="/wiki/Help:Maintenance_template_removal" title="Help:Maintenance template removal">Learn how and when to remove this message</a></small>)</i></span></div></td></tr></tbody></table> <figure class="mw-default-size" typeof="mw:File/Thumb"><a href="/wiki/File:%22Keep_FDA_Off_The_Farm%22_(FDA_140)_(8205957369).jpg" class="mw-file-description"><img src="//upload.wikimedia.org/wikipedia/commons/thumb/b/bc/%22Keep_FDA_Off_The_Farm%22_%28FDA_140%29_%288205957369%29.jpg/220px-%22Keep_FDA_Off_The_Farm%22_%28FDA_140%29_%288205957369%29.jpg" decoding="async" width="220" height="218" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/b/bc/%22Keep_FDA_Off_The_Farm%22_%28FDA_140%29_%288205957369%29.jpg/330px-%22Keep_FDA_Off_The_Farm%22_%28FDA_140%29_%288205957369%29.jpg 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/b/bc/%22Keep_FDA_Off_The_Farm%22_%28FDA_140%29_%288205957369%29.jpg/440px-%22Keep_FDA_Off_The_Farm%22_%28FDA_140%29_%288205957369%29.jpg 2x" data-file-width="10800" data-file-height="10700" /></a><figcaption>In 1995, <a href="/wiki/Food_and_Drug_Administration" title="Food and Drug Administration">FDA's</a> assertion of authority to regulate <a href="/wiki/Tobacco" title="Tobacco">tobacco</a> drew heavy opposition from the tobacco industry, which erupted into lawsuits and slogans urging "Keep FDA Off the Farm."</figcaption></figure> <p>A <b>slogan</b> is a memorable <a href="/wiki/Motto" title="Motto">motto</a> or <a href="/wiki/Phrase" title="Phrase">phrase</a> used in a <a href="/wiki/Clan" title="Clan">clan</a>, <a href="/wiki/Political_slogan" class="mw-redirect" title="Political slogan">political</a>, <a href="/wiki/Advertising_slogan" title="Advertising slogan">commercial</a>, <a href="/wiki/Religious" class="mw-redirect" title="Religious">religious</a>, or other context as a repetitive expression of an idea or purpose, with the goal of persuading members of the public or a more defined target group. The <i><a href="/wiki/Oxford_Dictionary_of_English" title="Oxford Dictionary of English">Oxford Dictionary of English</a></i> defines a slogan as "a short and striking or memorable phrase used in advertising".<sup id="cite_ref-1" class="reference"><a href="#cite_note-1"><span class="cite-bracket">[</span>1<span class="cite-bracket">]</span></a></sup> A slogan usually has the attributes of being memorable, very concise and appealing to the audience.<sup id="cite_ref-2" class="reference"><a href="#cite_note-2"><span class="cite-bracket">[</span>2<span class="cite-bracket">]</span></a></sup> </p> <meta property="mw:PageProp/toc" /> <div class="mw-heading mw-heading2"><h2 id="Etymology">Etymology</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Slogan&action=edit&section=1" title="Edit section: Etymology"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>The word slogan is derived from <i>slogorn</i> which was an <a href="/wiki/Anglicisation" title="Anglicisation">Anglicisation</a> of the <a href="/wiki/Scottish_Gaelic" title="Scottish Gaelic">Scottish Gaelic</a> and <a href="/wiki/Irish_language" title="Irish language">Irish</a> <span title="Scottish Gaelic-language text"><i lang="gd">sluagh-ghairm</i></span> (<span title="Scottish Gaelic-language text"><i lang="gd">sluagh</i></span> 'army', 'host' and <span title="Scottish Gaelic-language text"><i lang="gd">gairm</i></span> 'cry').<sup id="cite_ref-Merriam-Webster-p1174_3-0" class="reference"><a href="#cite_note-Merriam-Webster-p1174-3"><span class="cite-bracket">[</span>3<span class="cite-bracket">]</span></a></sup> George E. Shankel's (1941, as cited in Denton 1980) research states that "English-speaking people began using the term by 1704". The term at that time meant "the distinctive note, phrase or cry of any person or body of persons". Slogans were common throughout the European continent during the Middle Ages; they were used primarily as passwords to ensure proper recognition of individuals at night or in the confusion of battle.<sup id="cite_ref-4" class="reference"><a href="#cite_note-4"><span class="cite-bracket">[</span>4<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Likability">Likability</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Slogan&action=edit&section=2" title="Edit section: Likability"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Crimmins' (2000, as cited in Dass, Kumar, Kohli, & Thomas, 2014) research suggests that brands are an extremely valuable corporate asset, and can constitute much of a business's total value. With this in mind, if we take into consideration Keller's (1993, as cited in Dass, Kumar, Kohli, & Thomas, 2014) research, which suggests that a brand is made up of three different components. These include, name, logo and slogan. Brands names and logos both can be changed by the way the receiver interprets them. Therefore, the slogan has a large job in portraying the brand (Dass, Kumar, Kohli, & Thomas, 2014).<sup id="cite_ref-:0_5-0" class="reference"><a href="#cite_note-:0-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> Therefore, the slogan should create a sense of likability in order for the brand name to be likable and the slogan message very clear and concise. </p><p>Dass, Kumar, Kohli, & Thomas' (2014) research suggests that there are certain factors that make up the likability of a slogan. The clarity of the message the brand is trying to encode within the slogan. The slogan emphasizes the benefit of the product or service it is portraying. The creativity of a slogan is another factor that had a positive effect on the likability of a slogan. Lastly, leaving the brand name out of the slogan will have a positive effect on the likability of the brand itself.<sup id="cite_ref-:0_5-1" class="reference"><a href="#cite_note-:0-5"><span class="cite-bracket">[</span>5<span class="cite-bracket">]</span></a></sup> Advertisers must keep into consideration these factors when creating a slogan for a brand, as it clearly shows a brand is a very valuable asset to a company, with the slogan being one of the three main components to a brands' image. </p> <div class="mw-heading mw-heading2"><h2 id="Usage">Usage</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Slogan&action=edit&section=3" title="Edit section: Usage"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236090951"><div role="note" class="hatnote navigation-not-searchable">Main article: <a href="/wiki/Slogan_(heraldry)" title="Slogan (heraldry)">Slogan (heraldry)</a></div> <p>The original usage refers to the usage as a clan motto among Gaelic armies. Marketing slogans are often called <i><a href="/wiki/Tagline" title="Tagline">taglines</a></i> in the United States or <i>straplines</i> in the United Kingdom. Europeans use the terms <i>baselines</i>, <i>signatures</i>, <i>claims</i> or <i>pay-offs</i>.<sup id="cite_ref-6" class="reference"><a href="#cite_note-6"><span class="cite-bracket">[</span>6<span class="cite-bracket">]</span></a></sup> "Sloganeering" is a mostly derogatory term for activity which degrades <a href="/wiki/Political_discourse" class="mw-redirect" title="Political discourse">discourse</a> to the level of slogans.<sup id="cite_ref-7" class="reference"><a href="#cite_note-7"><span class="cite-bracket">[</span>7<span class="cite-bracket">]</span></a></sup> </p><p>Slogans are used to convey a message about the product, service or cause that it is representing. It can have a musical tone to it or written as a song. Slogans are often used to capture the attention of the audience it is trying to reach. If the slogan is used for commercial purposes, often it is written to be memorable/catchy in order for a consumer to associate the slogan with the product it is representing.<sup id="cite_ref-8" class="reference"><a href="#cite_note-8"><span class="cite-bracket">[</span>8<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Ke._Wang_2013,_p.276_9-0" class="reference"><a href="#cite_note-Ke._Wang_2013,_p.276-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> A slogan is part of the production aspect that helps create an image for the product, service or cause it is representing. A slogan can be a few simple words used to form a phrase that can be used in a repetitive manner. In commercial advertising, corporations will use a slogan as part of promotional activity.<sup id="cite_ref-Ke._Wang_2013,_p.276_9-1" class="reference"><a href="#cite_note-Ke._Wang_2013,_p.276-9"><span class="cite-bracket">[</span>9<span class="cite-bracket">]</span></a></sup> Slogans can become a global way of identifying a good or service, for example <a href="/wiki/Nike,_Inc." title="Nike, Inc.">Nike</a>'s slogan '<a href="/wiki/Just_Do_It" title="Just Do It">Just Do It</a>' helped establish Nike as an identifiable brand worldwide.<sup id="cite_ref-10" class="reference"><a href="#cite_note-10"><span class="cite-bracket">[</span>10<span class="cite-bracket">]</span></a></sup> </p><p>Slogans should catch the audience's attention and influence the consumer's thoughts on what to purchase.<sup id="cite_ref-Ke._Wang_2013,_p.277_11-0" class="reference"><a href="#cite_note-Ke._Wang_2013,_p.277-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> The slogan is used by companies to affect the way consumers view their product compared to others. Slogans can also provide information about the product, service or cause it is advertising. The language used in the slogans is essential to the message it wants to convey. Current words used can trigger different emotions that consumers will associate that product with.<sup id="cite_ref-Ke._Wang_2013,_p.277_11-1" class="reference"><a href="#cite_note-Ke._Wang_2013,_p.277-11"><span class="cite-bracket">[</span>11<span class="cite-bracket">]</span></a></sup> The use of good adjectives makes for an effective slogan; when adjectives are paired with describing nouns, they help bring the meaning of the message out through the words.<sup id="cite_ref-12" class="reference"><a href="#cite_note-12"><span class="cite-bracket">[</span>12<span class="cite-bracket">]</span></a></sup> When a slogan is used for advertising purposes its goal is to sell the product or service to as many consumers through the message and information a slogan provides.<sup id="cite_ref-Ke._Wang_2013,_p.279_13-0" class="reference"><a href="#cite_note-Ke._Wang_2013,_p.279-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> A slogan's message can include information about the quality of the product.<sup id="cite_ref-Ke._Wang_2013,_p.279_13-1" class="reference"><a href="#cite_note-Ke._Wang_2013,_p.279-13"><span class="cite-bracket">[</span>13<span class="cite-bracket">]</span></a></sup> Examples of words that can be used to direct the consumer preference towards a current product and its qualities are: good, beautiful, real, better, great, perfect, best, and pure.<sup id="cite_ref-14" class="reference"><a href="#cite_note-14"><span class="cite-bracket">[</span>14<span class="cite-bracket">]</span></a></sup> Slogans can influence that way consumers behave when choosing what product to buy. </p><p>Slogans offer information to consumers in an appealing and creative way. A slogan can be used for a powerful cause where the impact of the message is essential to the cause.<sup id="cite_ref-15" class="reference"><a href="#cite_note-15"><span class="cite-bracket">[</span>15<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-Kohl_2011,_p.195_16-0" class="reference"><a href="#cite_note-Kohl_2011,_p.195-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> The slogan can be used to raise awareness about a current cause; one way is to do so is by showing the truth that the cause is supporting.<sup id="cite_ref-Kohl_2011,_p.195_16-1" class="reference"><a href="#cite_note-Kohl_2011,_p.195-16"><span class="cite-bracket">[</span>16<span class="cite-bracket">]</span></a></sup> A slogan should be clear with a supporting message. Slogans, when combined with action, can provide an influential foundation for a cause to be seen by its intended audience.<sup id="cite_ref-17" class="reference"><a href="#cite_note-17"><span class="cite-bracket">[</span>17<span class="cite-bracket">]</span></a></sup> Slogans, whether used for advertising purpose or social causes, deliver a message to the public that shapes the audiences' opinion towards the subject of the slogan. </p><p>"It is well known that the text a human hears or reads constitutes merely 7% of the received information. As a result, any slogan merely possesses a supportive task." (Rumšienė & Rumšas, 2014).<sup id="cite_ref-18" class="reference"><a href="#cite_note-18"><span class="cite-bracket">[</span>18<span class="cite-bracket">]</span></a></sup> Looking at a slogan as a supportive role to a brand's image and portrayal is helpful to understand why advertisers need to be careful in how they construct their slogan, as it needs to mold with the other components of the brand image, being logo and name. For example, if a slogan was pushing towards "environmentally friendly", yet the logo and name seemed to show very little concern for the environment, it would be harder for the brand to integrate these components into a successful brand image, as they would not integrate together towards a common image. </p> <div class="mw-heading mw-heading3"><h3 id="In_Protest">In Protest</h3><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Slogan&action=edit&section=4" title="Edit section: In Protest"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Slogans have been used widely in protests dating back hundreds of years, however increased rapidly following the advent of <a href="/wiki/Mass_media" title="Mass media">mass media</a>, particularly with the creation the <a href="/wiki/Gutenberg" class="mw-redirect" title="Gutenberg">Gutenberg</a>'s <a href="/wiki/Printing_press" title="Printing press">printing press</a> and later modern <a href="/wiki/Mass_media" title="Mass media">mass media</a> in the early 20th century. Examples of slogans being used in the context of protest in antiquity include the <a href="/wiki/Nika_revolt" class="mw-redirect" title="Nika revolt">Nika revolt</a>, in which the cry "Nika!" (victory in Greek) was used as a rallying tool and nearly brought down the <a href="/wiki/Byzantine_Empire" title="Byzantine Empire">Byzantine Empire</a> under <a href="/wiki/Justinian_I" title="Justinian I">Justinian I</a>. The basis of slogans have been noted by many political figures and dictators have also noted its effectiveness, in Hitler's <a href="/wiki/Mein_Kampf" title="Mein Kampf">Mein Kampf</a> he notes to tell and repeat the same talking points without any regard to if they have any philosophical or factual basis in reality, advising to state "<a href="/wiki/Big_lies" class="mw-redirect" title="Big lies">big lies</a>" in politics.<sup id="cite_ref-19" class="reference"><a href="#cite_note-19"><span class="cite-bracket">[</span>19<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-20" class="reference"><a href="#cite_note-20"><span class="cite-bracket">[</span>20<span class="cite-bracket">]</span></a></sup> </p><p>The basis of this simple propaganda effect was used by the <a href="/wiki/Nazi" class="mw-redirect" title="Nazi">Nazi</a> and <a href="/wiki/Soviet" class="mw-redirect" title="Soviet">Soviet</a> regimes as noted in their <a href="/wiki/Propaganda_posters" class="mw-redirect" title="Propaganda posters">propaganda posters</a>.<sup id="cite_ref-21" class="reference"><a href="#cite_note-21"><span class="cite-bracket">[</span>21<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-22" class="reference"><a href="#cite_note-22"><span class="cite-bracket">[</span>22<span class="cite-bracket">]</span></a></sup><sup id="cite_ref-23" class="reference"><a href="#cite_note-23"><span class="cite-bracket">[</span>23<span class="cite-bracket">]</span></a></sup> In contrast, slogans are oftentimes used in <a href="/wiki/Liberal_democracies" class="mw-redirect" title="Liberal democracies">liberal democracies</a> as well as <a href="/wiki/Grassroot" class="mw-redirect" title="Grassroot">grassroot</a> organisation, in a campaign setting. With the increasing speed and quantity of information in the modern age, slogans have become a mainstay of any campaign, often used by <a href="/wiki/Trade_Union" class="mw-redirect" title="Trade Union">Unions</a> while on strike to make their demands immediately clear. </p><p>This has been noted by many <a href="/wiki/Scholars" class="mw-redirect" title="Scholars">scholars</a>, as an example <a href="/wiki/Noam_Chomsky" title="Noam Chomsky">Noam Chomsky</a> notes of the worrying fusion of media and reality in <i><a href="/wiki/Manufacturing_Consent" title="Manufacturing Consent">Manufacturing Consent</a></i> Chomsky discusses this basis as well the potential dangers of this, particularly towards the context of corporations and producing <a href="/wiki/Advertisement" class="mw-redirect" title="Advertisement">advertisements</a> that either seek to <a href="/wiki/Empowerment" title="Empowerment">empower</a> or <a href="/wiki/Social_exclusion" title="Social exclusion">exclude</a> the viewer to encourage an <a href="/wiki/In-group" class="mw-redirect" title="In-group">in-group</a> mentality with the goal of getting the viewer to <a href="/wiki/Consumption_(economics)" title="Consumption (economics)">consume</a>. While Manufacturing Consent addresses the use of slogans in the context of national propaganda, Chomsky argues that national and capitalist propaganda are inherently linked and are not clearly exclusive to each other.<sup id="cite_ref-24" class="reference"><a href="#cite_note-24"><span class="cite-bracket">[</span>24<span class="cite-bracket">]</span></a></sup> They are often used in <a href="/wiki/Disinformation_campaigns" class="mw-redirect" title="Disinformation campaigns">disinformation campaigns</a>, as quick immediate forms of propaganda suited well to modern forms of <a href="/wiki/Social_media" title="Social media">social media</a>. Earlier writers such <a href="/wiki/George_Orwell" title="George Orwell">George Orwell</a> notes the effective use of quick non-critical slogans to produce a servile population, written primarily in <a href="/wiki/Nineteen_Eighty-Four" title="Nineteen Eighty-Four">1984</a> as a general critique of the manipulation of language.<sup id="cite_ref-25" class="reference"><a href="#cite_note-25"><span class="cite-bracket">[</span>25<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="Politics_and_racism">Politics and racism</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Slogan&action=edit&section=5" title="Edit section: Politics and racism"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <p>Slogans are often used as a way to dehumanize groups of people. In the United States as anti-communist fever took hold in the 1950s, the phrase "<a href="/wiki/Better_dead_than_Red" class="mw-redirect" title="Better dead than Red">Better dead than Red</a>" became popular anti-communist slogan in the United States, especially during the <a href="/wiki/McCarthyism" title="McCarthyism">McCarthy era</a>.<sup id="cite_ref-26" class="reference"><a href="#cite_note-26"><span class="cite-bracket">[</span>26<span class="cite-bracket">]</span></a></sup> </p><p><a href="/wiki/Death_to_America" title="Death to America">Death to America</a> is an <a href="/wiki/Anti-Americanism" title="Anti-Americanism">anti-American</a> <a href="/wiki/Political_slogan" class="mw-redirect" title="Political slogan">political slogan</a> and <a href="/wiki/Chant" title="Chant">chant</a>. It is used in <a href="/wiki/Iran" title="Iran">Iran</a>.<sup id="cite_ref-karami2_27-0" class="reference"><a href="#cite_note-karami2-27"><span class="cite-bracket">[</span>27<span class="cite-bracket">]</span></a></sup> <a href="/wiki/Death_to_Arabs" title="Death to Arabs">Death to Arabs</a> is an <a href="/wiki/Anti-Arabism" class="mw-redirect" title="Anti-Arabism">anti-Arab</a> slogan which is used by some Israelis.<sup id="cite_ref-Intercept_28-0" class="reference"><a href="#cite_note-Intercept-28"><span class="cite-bracket">[</span>28<span class="cite-bracket">]</span></a></sup> </p> <div class="mw-heading mw-heading2"><h2 id="References">References</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Slogan&action=edit&section=6" title="Edit section: References"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1239543626">.mw-parser-output .reflist{margin-bottom:0.5em;list-style-type:decimal}@media screen{.mw-parser-output .reflist{font-size:90%}}.mw-parser-output .reflist .references{font-size:100%;margin-bottom:0;list-style-type:inherit}.mw-parser-output .reflist-columns-2{column-width:30em}.mw-parser-output .reflist-columns-3{column-width:25em}.mw-parser-output .reflist-columns{margin-top:0.3em}.mw-parser-output .reflist-columns ol{margin-top:0}.mw-parser-output .reflist-columns li{page-break-inside:avoid;break-inside:avoid-column}.mw-parser-output .reflist-upper-alpha{list-style-type:upper-alpha}.mw-parser-output .reflist-upper-roman{list-style-type:upper-roman}.mw-parser-output .reflist-lower-alpha{list-style-type:lower-alpha}.mw-parser-output .reflist-lower-greek{list-style-type:lower-greek}.mw-parser-output .reflist-lower-roman{list-style-type:lower-roman}</style><div class="reflist"> <div class="mw-references-wrap mw-references-columns"><ol class="references"> <li id="cite_note-1"><span class="mw-cite-backlink"><b><a href="#cite_ref-1">^</a></b></span> <span class="reference-text"><style data-mw-deduplicate="TemplateStyles:r1238218222">.mw-parser-output cite.citation{font-style:inherit;word-wrap:break-word}.mw-parser-output .citation q{quotes:"\"""\"""'""'"}.mw-parser-output .citation:target{background-color:rgba(0,127,255,0.133)}.mw-parser-output .id-lock-free.id-lock-free a{background:url("//upload.wikimedia.org/wikipedia/commons/6/65/Lock-green.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-limited.id-lock-limited a,.mw-parser-output .id-lock-registration.id-lock-registration a{background:url("//upload.wikimedia.org/wikipedia/commons/d/d6/Lock-gray-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .id-lock-subscription.id-lock-subscription a{background:url("//upload.wikimedia.org/wikipedia/commons/a/aa/Lock-red-alt-2.svg")right 0.1em center/9px no-repeat}.mw-parser-output .cs1-ws-icon a{background:url("//upload.wikimedia.org/wikipedia/commons/4/4c/Wikisource-logo.svg")right 0.1em center/12px no-repeat}body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-free a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-limited a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-registration a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .id-lock-subscription a,body:not(.skin-timeless):not(.skin-minerva) .mw-parser-output .cs1-ws-icon a{background-size:contain;padding:0 1em 0 0}.mw-parser-output .cs1-code{color:inherit;background:inherit;border:none;padding:inherit}.mw-parser-output .cs1-hidden-error{display:none;color:var(--color-error,#d33)}.mw-parser-output .cs1-visible-error{color:var(--color-error,#d33)}.mw-parser-output .cs1-maint{display:none;color:#085;margin-left:0.3em}.mw-parser-output .cs1-kern-left{padding-left:0.2em}.mw-parser-output .cs1-kern-right{padding-right:0.2em}.mw-parser-output .citation .mw-selflink{font-weight:inherit}@media screen{.mw-parser-output .cs1-format{font-size:95%}html.skin-theme-clientpref-night .mw-parser-output .cs1-maint{color:#18911f}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .cs1-maint{color:#18911f}}</style><cite id="CITEREFStevenson2010" class="citation book cs1">Stevenson, A. 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(1950). <a rel="nofollow" class="external text" href="https://academic.oup.com/poq/article-abstract/14/3/419/1832014">"Goebbels' Principles of Propaganda"</a>. <i>Public Opinion Quarterly</i>. <b>14</b> (3): 419. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1086%2F266211">10.1086/266211</a>. <a href="/wiki/S2CID_(identifier)" class="mw-redirect" title="S2CID (identifier)">S2CID</a> <a rel="nofollow" class="external text" href="https://api.semanticscholar.org/CorpusID:145615085">145615085</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Public+Opinion+Quarterly&rft.atitle=Goebbels%27+Principles+of+Propaganda&rft.volume=14&rft.issue=3&rft.pages=419&rft.date=1950&rft_id=info%3Adoi%2F10.1086%2F266211&rft_id=https%3A%2F%2Fapi.semanticscholar.org%2FCorpusID%3A145615085%23id-name%3DS2CID&rft.aulast=Doob&rft.aufirst=Leonard+W.&rft_id=https%3A%2F%2Facademic.oup.com%2Fpoq%2Farticle-abstract%2F14%2F3%2F419%2F1832014&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASlogan" class="Z3988"></span></span> </li> <li id="cite_note-24"><span class="mw-cite-backlink"><b><a href="#cite_ref-24">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFZhangLee2019" class="citation journal cs1">Zhang, Yonghong; Lee, Ching Kwan (July 15, 2019). <a rel="nofollow" class="external text" href="https://brill.com/view/book/edcoll/9789004408616/BP000009.xml">"Manufacturing Consent: How Grassroots Government Assimilates Public Resistance"</a>. <i>Urban Chinese Governance, Contention, and Social Control in the New Millennium</i>: 6–38. <a href="/wiki/Doi_(identifier)" class="mw-redirect" title="Doi (identifier)">doi</a>:<a rel="nofollow" class="external text" href="https://doi.org/10.1163%2F9789004408616_003">10.1163/9789004408616_003</a>. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/9789004408623" title="Special:BookSources/9789004408623"><bdi>9789004408623</bdi></a>. <a href="/wiki/S2CID_(identifier)" class="mw-redirect" title="S2CID (identifier)">S2CID</a> <a rel="nofollow" class="external text" href="https://api.semanticscholar.org/CorpusID:203154512">203154512</a> – via brill.com.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=Urban+Chinese+Governance%2C+Contention%2C+and+Social+Control+in+the+New+Millennium&rft.atitle=Manufacturing+Consent%3A+How+Grassroots+Government+Assimilates+Public+Resistance&rft.pages=6-38&rft.date=2019-07-15&rft_id=https%3A%2F%2Fapi.semanticscholar.org%2FCorpusID%3A203154512%23id-name%3DS2CID&rft_id=info%3Adoi%2F10.1163%2F9789004408616_003&rft.isbn=9789004408623&rft.aulast=Zhang&rft.aufirst=Yonghong&rft.au=Lee%2C+Ching+Kwan&rft_id=https%3A%2F%2Fbrill.com%2Fview%2Fbook%2Fedcoll%2F9789004408616%2FBP000009.xml&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASlogan" class="Z3988"></span></span> </li> <li id="cite_note-25"><span class="mw-cite-backlink"><b><a href="#cite_ref-25">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite class="citation web cs1"><a rel="nofollow" class="external text" href="https://web.archive.org/web/20211202134602/http://repositorio.roca.utfpr.edu.br/jspui/bitstream/1/3078/1/CT_COLET_%202013_2_06.pdf">"The functions of the narrative structure in Nineteen-eighty four: A look into the three-part novel and its relation to the author's warning message. Federal University of Technology – Paraná, By: Maior, Felipe Souto, 28 February 2014"</a> <span class="cs1-format">(PDF)</span>. Archived from <a rel="nofollow" class="external text" href="http://repositorio.roca.utfpr.edu.br/jspui/bitstream/1/3078/1/CT_COLET_%202013_2_06.pdf">the original</a> <span class="cs1-format">(PDF)</span> on 2 December 2021<span class="reference-accessdate">. Retrieved <span class="nowrap">28 November</span> 2021</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=unknown&rft.btitle=The+functions+of+the+narrative+structure+in+Nineteen-eighty+four%3A+A+look+into+the+three-part+novel+and+its+relation+to+the+author%27s+warning+message.+Federal+University+of+Technology+%E2%80%93+Paran%C3%A1%2C+By%3A+Maior%2C+Felipe+Souto%2C+28+February+2014.&rft_id=http%3A%2F%2Frepositorio.roca.utfpr.edu.br%2Fjspui%2Fbitstream%2F1%2F3078%2F1%2FCT_COLET_%25202013_2_06.pdf&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASlogan" class="Z3988"></span></span> </li> <li id="cite_note-26"><span class="mw-cite-backlink"><b><a href="#cite_ref-26">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFCoiner1998" class="citation book cs1">Coiner, Constance (1998). <a rel="nofollow" class="external text" href="https://books.google.com/books?id=C_pZSXCNHS4C"><i>Better Red: The Writing and Resistance of Tillie Olsen and Meridel Le Sueur</i></a> (Illini Books ed.). Urbana: <a href="/wiki/University_of_Illinois_Press" title="University of Illinois Press">University of Illinois Press</a>. p. 7. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-0-252-06695-5" title="Special:BookSources/978-0-252-06695-5"><bdi>978-0-252-06695-5</bdi></a>. <a href="/wiki/LCCN_(identifier)" class="mw-redirect" title="LCCN (identifier)">LCCN</a> <a rel="nofollow" class="external text" href="https://lccn.loc.gov/97039933">97039933</a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Better+Red%3A+The+Writing+and+Resistance+of+Tillie+Olsen+and+Meridel+Le+Sueur&rft.place=Urbana&rft.pages=7&rft.edition=Illini+Books&rft.pub=University+of+Illinois+Press&rft.date=1998&rft_id=info%3Alccn%2F97039933&rft.isbn=978-0-252-06695-5&rft.aulast=Coiner&rft.aufirst=Constance&rft_id=https%3A%2F%2Fbooks.google.com%2Fbooks%3Fid%3DC_pZSXCNHS4C&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASlogan" class="Z3988"></span></span> </li> <li id="cite_note-karami2-27"><span class="mw-cite-backlink"><b><a href="#cite_ref-karami2_27-0">^</a></b></span> <span class="reference-text">Arash Karami: <a rel="nofollow" class="external text" href="https://iranpulse.al-monitor.com/index.php/tag/sadegh-zibakalam/">Khomeini Orders Media to End 'Death to America' Chant</a> <a rel="nofollow" class="external text" href="https://web.archive.org/web/20160304100629/http://iranpulse.al-monitor.com/index.php/tag/sadegh-zibakalam/">Archived</a> 2016-03-04 at the <a href="/wiki/Wayback_Machine" title="Wayback Machine">Wayback Machine</a>, Iran Pulse, October 13, 2013</span> </li> <li id="cite_note-Intercept-28"><span class="mw-cite-backlink"><b><a href="#cite_ref-Intercept_28-0">^</a></b></span> <span class="reference-text"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFMackey" class="citation news cs1">Mackey, Robert. <a rel="nofollow" class="external text" href="https://theintercept.com/2021/06/16/israels-new-leaders-wont-stop-death-arabs-chants-will-feel-bad/">"Israel's New Leaders Won't Stop "Death to Arabs" Chants, but They Will Feel Bad About Them"</a>. <i>The Intercept</i><span class="reference-accessdate">. Retrieved <span class="nowrap">4 April</span> 2022</span>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Ajournal&rft.genre=article&rft.jtitle=The+Intercept&rft.atitle=Israel%27s+New+Leaders+Won%27t+Stop+%22Death+to+Arabs%22+Chants%2C+but+They+Will+Feel+Bad+About+Them&rft.aulast=Mackey&rft.aufirst=Robert&rft_id=https%3A%2F%2Ftheintercept.com%2F2021%2F06%2F16%2Fisraels-new-leaders-wont-stop-death-arabs-chants-will-feel-bad%2F&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASlogan" class="Z3988"></span></span> </li> </ol></div></div> <div class="mw-heading mw-heading2"><h2 id="Further_reading">Further reading</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Slogan&action=edit&section=7" title="Edit section: Further reading"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <ul><li><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1238218222"><cite id="CITEREFNigel_Rees2011" class="citation book cs1">Nigel Rees (2011). <i>Don't You Know There's a War On?: Words and Phrases from the World Wars</i>. Batsford. <a href="/wiki/ISBN_(identifier)" class="mw-redirect" title="ISBN (identifier)">ISBN</a> <a href="/wiki/Special:BookSources/978-1906388997" title="Special:BookSources/978-1906388997"><bdi>978-1906388997</bdi></a>.</cite><span title="ctx_ver=Z39.88-2004&rft_val_fmt=info%3Aofi%2Ffmt%3Akev%3Amtx%3Abook&rft.genre=book&rft.btitle=Don%27t+You+Know+There%27s+a+War+On%3F%3A+Words+and+Phrases+from+the+World+Wars&rft.pub=Batsford&rft.date=2011&rft.isbn=978-1906388997&rft.au=Nigel+Rees&rfr_id=info%3Asid%2Fen.wikipedia.org%3ASlogan" class="Z3988"></span></li></ul> <div class="mw-heading mw-heading2"><h2 id="External_links">External links</h2><span class="mw-editsection"><span class="mw-editsection-bracket">[</span><a href="/w/index.php?title=Slogan&action=edit&section=8" title="Edit section: External links"><span>edit</span></a><span class="mw-editsection-bracket">]</span></span></div> <style data-mw-deduplicate="TemplateStyles:r1235681985">.mw-parser-output .side-box{margin:4px 0;box-sizing:border-box;border:1px solid #aaa;font-size:88%;line-height:1.25em;background-color:var(--background-color-interactive-subtle,#f8f9fa);display:flow-root}.mw-parser-output .side-box-abovebelow,.mw-parser-output .side-box-text{padding:0.25em 0.9em}.mw-parser-output .side-box-image{padding:2px 0 2px 0.9em;text-align:center}.mw-parser-output .side-box-imageright{padding:2px 0.9em 2px 0;text-align:center}@media(min-width:500px){.mw-parser-output .side-box-flex{display:flex;align-items:center}.mw-parser-output .side-box-text{flex:1;min-width:0}}@media(min-width:720px){.mw-parser-output .side-box{width:238px}.mw-parser-output .side-box-right{clear:right;float:right;margin-left:1em}.mw-parser-output .side-box-left{margin-right:1em}}</style><style data-mw-deduplicate="TemplateStyles:r1237033735">@media print{body.ns-0 .mw-parser-output .sistersitebox{display:none!important}}@media screen{html.skin-theme-clientpref-night .mw-parser-output .sistersitebox img[src*="Wiktionary-logo-en-v2.svg"]{background-color:white}}@media screen and (prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .sistersitebox img[src*="Wiktionary-logo-en-v2.svg"]{background-color:white}}</style><div class="side-box side-box-right plainlinks sistersitebox"><style data-mw-deduplicate="TemplateStyles:r1126788409">.mw-parser-output .plainlist ol,.mw-parser-output .plainlist ul{line-height:inherit;list-style:none;margin:0;padding:0}.mw-parser-output .plainlist ol li,.mw-parser-output .plainlist ul li{margin-bottom:0}</style> <div class="side-box-flex"> <div class="side-box-image"><span class="noviewer" typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/30px-Commons-logo.svg.png" decoding="async" width="30" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/45px-Commons-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/en/thumb/4/4a/Commons-logo.svg/59px-Commons-logo.svg.png 2x" data-file-width="1024" data-file-height="1376" /></span></span></div> <div class="side-box-text plainlist">Wikimedia Commons has media related to <span style="font-weight: bold; font-style: italic;"><a href="https://commons.wikimedia.org/wiki/Category:Slogans" class="extiw" title="commons:Category:Slogans">Slogans</a></span>.</div></div> </div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1235681985"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1237033735"><div class="side-box side-box-right plainlinks sistersitebox"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"> <div class="side-box-flex"> <div class="side-box-image"><span class="noviewer" typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/9/99/Wiktionary-logo-en-v2.svg/40px-Wiktionary-logo-en-v2.svg.png" decoding="async" width="40" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/99/Wiktionary-logo-en-v2.svg/60px-Wiktionary-logo-en-v2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/99/Wiktionary-logo-en-v2.svg/80px-Wiktionary-logo-en-v2.svg.png 2x" data-file-width="512" data-file-height="512" /></span></span></div> <div class="side-box-text plainlist">Look up <i><b><a href="https://en.wiktionary.org/wiki/slogan" class="extiw" title="wiktionary:slogan">slogan</a></b></i> in Wiktionary, the free dictionary.</div></div> </div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1235681985"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1237033735"><div class="side-box side-box-right plainlinks sistersitebox"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"> <div class="side-box-flex"> <div class="side-box-image"><span class="noviewer" typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Wikiquote-logo.svg/34px-Wikiquote-logo.svg.png" decoding="async" width="34" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Wikiquote-logo.svg/51px-Wikiquote-logo.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/f/fa/Wikiquote-logo.svg/68px-Wikiquote-logo.svg.png 2x" data-file-width="300" data-file-height="355" /></span></span></div> <div class="side-box-text plainlist">Wikiquote has quotations related to <i><b><a href="https://en.wikiquote.org/wiki/Special:Search/Slogan" class="extiw" title="q:Special:Search/Slogan">Slogan</a></b></i>.</div></div> </div> <link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1235681985"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1237033735"><div class="side-box side-box-right plainlinks sistersitebox"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1126788409"> <div class="side-box-flex"> <div class="side-box-image"><span class="noviewer" typeof="mw:File"><span><img alt="" src="//upload.wikimedia.org/wikipedia/commons/thumb/9/99/Wiktionary-logo-en-v2.svg/40px-Wiktionary-logo-en-v2.svg.png" decoding="async" width="40" height="40" class="mw-file-element" srcset="//upload.wikimedia.org/wikipedia/commons/thumb/9/99/Wiktionary-logo-en-v2.svg/60px-Wiktionary-logo-en-v2.svg.png 1.5x, //upload.wikimedia.org/wikipedia/commons/thumb/9/99/Wiktionary-logo-en-v2.svg/80px-Wiktionary-logo-en-v2.svg.png 2x" data-file-width="512" data-file-height="512" /></span></span></div> <div class="side-box-text plainlist">Look up <i><b><a href="https://en.wiktionary.org/wiki/Special:Search/slogan" class="extiw" title="wiktionary:Special:Search/slogan">slogan</a></b></i> in Wiktionary, the free dictionary.</div></div> </div> <ul><li><a rel="nofollow" class="external text" href="https://trickscare.com/1-how-to-create-a-catchy-slogan/">How to create a catchy slogan?</a></li> <li><a rel="nofollow" class="external text" href="https://economictimes.indiatimes.com/news/politics-and-nation/corona-sandesh-dreaded-coronavirus-finds-sweet-avatar-in-kolkata/slogan/slideshow/75022137.cms/">Coronavirus slogans</a></li></ul> <div class="navbox-styles"><style data-mw-deduplicate="TemplateStyles:r1129693374">.mw-parser-output .hlist dl,.mw-parser-output .hlist ol,.mw-parser-output .hlist ul{margin:0;padding:0}.mw-parser-output .hlist dd,.mw-parser-output .hlist dt,.mw-parser-output .hlist li{margin:0;display:inline}.mw-parser-output .hlist.inline,.mw-parser-output .hlist.inline dl,.mw-parser-output .hlist.inline ol,.mw-parser-output .hlist.inline ul,.mw-parser-output .hlist dl dl,.mw-parser-output .hlist dl ol,.mw-parser-output .hlist dl ul,.mw-parser-output .hlist ol dl,.mw-parser-output .hlist ol ol,.mw-parser-output .hlist ol ul,.mw-parser-output .hlist ul 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a>span,.mw-parser-output .navbar a>abbr{text-decoration:inherit}.mw-parser-output .navbar-mini abbr{font-variant:small-caps;border-bottom:none;text-decoration:none;cursor:inherit}.mw-parser-output .navbar-ct-full{font-size:114%;margin:0 7em}.mw-parser-output .navbar-ct-mini{font-size:114%;margin:0 4em}html.skin-theme-clientpref-night .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}@media(prefers-color-scheme:dark){html.skin-theme-clientpref-os .mw-parser-output .navbar li a abbr{color:var(--color-base)!important}}@media print{.mw-parser-output .navbar{display:none!important}}</style><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Media_manipulation" title="Template:Media manipulation"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Media_manipulation" title="Template talk:Media manipulation"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Media_manipulation" title="Special:EditPage/Template:Media manipulation"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Media_manipulation" style="font-size:114%;margin:0 4em"><a href="/wiki/Media_manipulation" title="Media manipulation">Media manipulation</a></div></th></tr><tr><th scope="row" class="navbox-group" style="width:1%">Context</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Media_bias" title="Media bias">Bias</a></li> <li><a href="/wiki/Crowd_psychology" title="Crowd psychology">Crowd psychology</a></li> <li><a href="/wiki/Deception" title="Deception">Deception</a></li> <li><a href="/wiki/Dumbing_down" title="Dumbing down">Dumbing down</a></li> <li><a href="/wiki/False_balance" title="False balance">False balance</a></li> <li><a href="/wiki/Half-truth" title="Half-truth">Half-truths</a></li> <li><a href="/wiki/Mass_media" title="Mass media">Media</a></li> <li><a href="/wiki/Obfuscation" title="Obfuscation">Obfuscation</a></li> <li><a href="/wiki/Orwellian" title="Orwellian">Orwellian</a></li> <li><a href="/wiki/Persuasion" title="Persuasion">Persuasion</a></li> <li><a href="/wiki/Manipulation_(psychology)" title="Manipulation (psychology)">Manipulation (psychology)</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Activism" title="Activism">Activism</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Advocacy" title="Advocacy">Advocacy</a> <ul><li><a href="/wiki/Advocacy_group" title="Advocacy group">group</a></li></ul></li> <li><a href="/wiki/Alternative_media" title="Alternative media">Alternative media</a></li> <li><a href="/wiki/Boycott" title="Boycott">Boycott</a></li> <li><a href="/wiki/Call-out_culture" class="mw-redirect" title="Call-out culture">Call-out culture</a></li> <li><a href="/wiki/Cancel_culture" title="Cancel culture">Cancel culture</a></li> <li><a href="/wiki/Civil_disobedience" title="Civil disobedience">Civil disobedience</a></li> <li><a href="/wiki/Culture_jamming" title="Culture jamming">Culture jamming</a></li> <li><a href="/wiki/Political_demonstration" title="Political demonstration">Demonstrations</a></li> <li><a href="/wiki/Deplatforming" title="Deplatforming">Deplatforming</a></li> <li><a href="/wiki/Grassroots" title="Grassroots">Grassroots</a></li> <li><a href="/wiki/Guerrilla_communication" title="Guerrilla communication">Guerrilla communication</a></li> <li><a href="/wiki/Hacktivism" title="Hacktivism">Hacktivism</a></li> <li><a href="/wiki/Internet_activism" title="Internet activism">Internet</a></li> <li><a href="/wiki/Media_activism" title="Media activism">Media</a></li> <li><a href="/wiki/Occupation_(protest)" title="Occupation (protest)">Occupations</a></li> <li><a href="/wiki/Petition" title="Petition">Petitions</a></li> <li><a href="/wiki/Protest" title="Protest">Protests</a></li> <li><a href="/wiki/Youth_activism" title="Youth activism">Youth</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Advertising" title="Advertising">Advertising</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Billboard" title="Billboard">Billboards</a></li> <li><a href="/wiki/False_advertising" title="False advertising">False</a></li> <li><a href="/wiki/Infomercial" title="Infomercial">Infomercials</a></li> <li><a href="/wiki/Mobile_marketing" title="Mobile marketing">Mobiles</a></li> <li><a href="/wiki/Promotional_model" title="Promotional model">Modeling</a></li> <li><a href="/wiki/Radio_advertisement" title="Radio advertisement">Radio</a></li> <li><a href="/wiki/Sex_in_advertising" title="Sex in advertising">Sex</a></li> <li><a href="/wiki/Advertising_slogan" title="Advertising slogan">Slogans</a></li> <li><a href="/wiki/Testimonial" title="Testimonial">Testimonials</a></li> <li><a href="/wiki/Television_advertisement" title="Television advertisement">TV</a></li> <li><a href="/wiki/Criticism_of_advertising" title="Criticism of advertising">Criticism of advertising</a></li> <li><a href="/wiki/Annoyance_factor" title="Annoyance factor">Annoyance factor</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><div class="hlist"><ul><li><a href="/wiki/Censorship" title="Censorship">Censorship</a></li><li><a href="/wiki/Media_regulation" class="mw-redirect" title="Media regulation">Media regulation</a></li></ul></div></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Book_censorship" title="Book censorship">Books</a></li> <li><a href="/wiki/Broadcast_law" title="Broadcast law">Broadcast law</a></li> <li><a href="/wiki/Burning_of_books_and_burying_of_scholars" title="Burning of books and burying of scholars">Burying of scholars</a></li> <li><a href="/wiki/Catch_and_kill" title="Catch and kill">Catch and kill</a></li> <li><a href="/wiki/Corporate_censorship" title="Corporate censorship">Corporate</a></li> <li><a href="/wiki/Cover-up" title="Cover-up">Cover-ups</a></li> <li><a href="/wiki/Euphemism" title="Euphemism">Euphemism</a></li> <li><a href="/wiki/Film_censorship" title="Film censorship">Films</a></li> <li><a href="/wiki/Historical_negationism" title="Historical negationism">Historical negationism</a></li> <li><a href="/wiki/Internet_censorship" title="Internet censorship">Internet</a></li> <li><a href="/wiki/Political_censorship" title="Political censorship">Political</a></li> <li><a href="/wiki/Religious_censorship" title="Religious censorship">Religious</a></li> <li><a href="/wiki/Self-censorship" title="Self-censorship">Self</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Hoax" title="Hoax">Hoaxing</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Alternative_facts" title="Alternative facts">Alternative facts</a></li> <li><a href="/wiki/April_Fools%27_Day" title="April Fools' Day">April Fools'</a></li> <li><a href="/wiki/Deepfake" title="Deepfake">Deepfake</a></li> <li><a href="/wiki/Fake_news" title="Fake news">Fake news</a> <ul><li><a href="/wiki/Fake_news_website" title="Fake news website">websites</a></li></ul></li> <li><a href="/wiki/Fakelore" class="mw-redirect" title="Fakelore">Fakelore</a></li> <li><a href="/wiki/False_document" title="False document">False document</a></li> <li><a href="/wiki/Fictitious_entry" title="Fictitious entry">Fictitious entries</a></li> <li><a href="/wiki/Firehose_of_falsehood" title="Firehose of falsehood">Firehose of falsehood</a></li> <li><a href="/wiki/Forgery" title="Forgery">Forgery</a></li> <li><a href="/wiki/Gaslighting" title="Gaslighting">Gaslighting</a></li> <li><a href="/wiki/List_of_hoaxes" title="List of hoaxes">List</a></li> <li><a href="/wiki/Literary_forgery" title="Literary forgery">Literary</a></li> <li><a href="/wiki/Lying_press" title="Lying press">Lying press</a></li> <li><a href="/wiki/Photograph_manipulation" title="Photograph manipulation">Photograph manipulation</a></li> <li><a href="/wiki/Racial_hoax" title="Racial hoax">Racial</a></li> <li><a href="/wiki/Urban_legends_and_myths" class="mw-redirect" title="Urban legends and myths">Urban legend</a></li> <li><a href="/wiki/Virus_hoax" title="Virus hoax">Virus</a></li> <li><a href="/wiki/Video_manipulation" title="Video manipulation">Video manipulation</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Marketing" title="Marketing">Marketing</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Brand" title="Brand">Branding</a></li> <li><a href="/wiki/Loyalty_marketing" title="Loyalty marketing">Loyalty</a></li> <li><a href="/wiki/Product_marketing" title="Product marketing">Product</a></li> <li><a href="/wiki/Product_placement" title="Product placement">Product placement</a></li> <li><a href="/wiki/Publicity" title="Publicity">Publicity</a></li> <li><a href="/wiki/Market_research" title="Market research">Research</a></li> <li><a href="/wiki/Word-of-mouth_marketing" title="Word-of-mouth marketing">Word of mouth</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/News_media" title="News media">News media</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Agenda-setting_theory" title="Agenda-setting theory">Agenda-setting</a></li> <li><a href="/wiki/News_broadcasting" title="News broadcasting">Broadcasting</a></li> <li><a href="/wiki/Media_circus" title="Media circus">Circus</a></li> <li><a href="/wiki/24-hour_news_cycle" title="24-hour news cycle">Cycle</a></li> <li><a href="/wiki/Emotive_conjugation" title="Emotive conjugation">Emotive conjugation</a></li> <li><a href="/wiki/False_balance" title="False balance">False balance</a></li> <li><a href="/wiki/Infotainment" title="Infotainment">Infotainment</a></li> <li><a href="/wiki/Managing_the_news" title="Managing the news">Managing</a></li> <li><a href="/wiki/Narcotizing_dysfunction" title="Narcotizing dysfunction">Narcotizing dysfunction</a></li> <li><a href="/wiki/Newspeak" title="Newspeak">Newspeak</a></li> <li><a href="/wiki/Media_event" title="Media event">Pseudo-event</a></li> <li><a href="/wiki/Media_scrum" title="Media scrum">Scrum</a></li> <li><a href="/wiki/Sensationalism" title="Sensationalism">Sensationalism</a></li> <li><a href="/wiki/Tabloid_journalism" title="Tabloid journalism">Tabloid journalism</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Political_campaign" title="Political campaign">Political campaigning</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Campaign_advertising" title="Campaign advertising">Advertising</a></li> <li><a href="/wiki/Astroturfing" title="Astroturfing">Astroturfing</a></li> <li><a href="/wiki/Attack_ad" title="Attack ad">Attack ad</a></li> <li><a href="/wiki/Canvassing" title="Canvassing">Canvassing</a></li> <li><a href="/wiki/Character_assassination" title="Character assassination">Character assassination</a></li> <li><a href="/wiki/Dog_whistle_(politics)" title="Dog whistle (politics)">Dog whistle</a></li> <li><a href="/wiki/Election_promise" title="Election promise">Election promises</a></li> <li><a href="/wiki/Lawn_sign" title="Lawn sign">Lawn signs</a></li> <li><a href="/wiki/Party_platform" title="Party platform">Party platforms (or manifestos)</a></li> <li><a href="/wiki/Name_recognition" title="Name recognition">Name recognition</a></li> <li><a href="/wiki/Negative_campaigning" title="Negative campaigning">Negative</a></li> <li><a href="/wiki/Push_poll" title="Push poll">Push polling</a></li> <li><a href="/wiki/Smear_campaign" title="Smear campaign">Smear campaign</a></li> <li><a href="/wiki/Wedge_issue" title="Wedge issue">Wedge issue</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Propaganda" title="Propaganda">Propaganda</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Bandwagon_effect" title="Bandwagon effect">Bandwagon</a></li> <li><a href="/wiki/Big_lie" title="Big lie">Big lie</a></li> <li><a href="/wiki/Crowd_manipulation" title="Crowd manipulation">Crowd manipulation</a></li> <li><a href="/wiki/Disinformation" title="Disinformation">Disinformation</a></li> <li><a href="/wiki/Fearmongering" title="Fearmongering">Fearmongering</a></li> <li><a href="/wiki/Framing_(social_sciences)" title="Framing (social sciences)">Framing</a></li> <li><a href="/wiki/Indoctrination" title="Indoctrination">Indoctrination</a></li> <li><a href="/wiki/Loaded_language" title="Loaded language">Loaded language</a></li> <li><a href="/wiki/National_myth" title="National myth">National mythology</a></li> <li><a href="/wiki/Rally_%27round_the_flag_effect" title="Rally 'round the flag effect">Rally 'round the flag effect</a></li> <li><a href="/wiki/Propaganda_techniques" title="Propaganda techniques">Techniques</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Psychological_warfare" title="Psychological warfare">Psychological warfare</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Airborne_leaflet_propaganda" title="Airborne leaflet propaganda">Airborne leaflets</a></li> <li><a href="/wiki/False_flag" title="False flag">False flag</a></li> <li><a href="/wiki/Fifth_column" title="Fifth column">Fifth column</a></li> <li><a href="/wiki/Information_warfare" title="Information warfare">Information (IT)</a></li> <li><a href="/wiki/Lawfare" title="Lawfare">Lawfare</a></li> <li><a href="/wiki/Political_warfare" title="Political warfare">Political</a></li> <li><a href="/wiki/Public_diplomacy" title="Public diplomacy">Public diplomacy</a></li> <li><a href="/wiki/Sedition" title="Sedition">Sedition</a></li> <li><a href="/wiki/Subversion" title="Subversion">Subversion</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Public_relations" title="Public relations">Public relations</a></th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cult_of_personality" title="Cult of personality">Cult of personality</a></li> <li><a href="/wiki/Doublespeak" title="Doublespeak">Doublespeak</a></li> <li><a href="/wiki/Non-apology_apology" title="Non-apology apology">Non-apology apology</a></li> <li><a href="/wiki/Reputation_management" title="Reputation management">Reputation management</a></li> <li><a class="mw-selflink selflink">Slogans</a></li> <li><a href="/wiki/Sound_bite" title="Sound bite">Sound bites</a></li> <li><a href="/wiki/Spin_(propaganda)" title="Spin (propaganda)">Spin</a></li> <li><a href="/wiki/Transfer_(propaganda)" title="Transfer (propaganda)">Transfer</a></li> <li><a href="/wiki/Understatement" title="Understatement">Understatement</a></li> <li><a href="/wiki/Weasel_word" title="Weasel word">Weasel words</a></li> <li><a href="/wiki/Corporate_propaganda" title="Corporate propaganda">Corporate propaganda</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%"><a href="/wiki/Sales" title="Sales">Sales</a></th><td class="navbox-list-with-group navbox-list navbox-even hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Cold_calling" title="Cold calling">Cold calling</a></li> <li><a href="/wiki/Door-to-door" title="Door-to-door">Door-to-door</a></li> <li><a href="/wiki/Pricing" title="Pricing">Pricing</a></li> <li><a href="/wiki/Product_demonstration" title="Product demonstration">Product demonstrations</a></li> <li><a href="/wiki/Sales_promotion" title="Sales promotion">Promotion</a> <ul><li><a href="/wiki/Spaving" title="Spaving">Spaving</a></li></ul></li> <li><a href="/wiki/Promotional_merchandise" title="Promotional merchandise">Promotional merchandise</a></li> <li><a href="/wiki/Telemarketing" title="Telemarketing">Telemarketing</a></li></ul> </div></td></tr><tr><th scope="row" class="navbox-group" style="width:1%">Related</th><td class="navbox-list-with-group navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Influence-for-hire" title="Influence-for-hire">Influence-for-hire</a></li> <li><a href="/wiki/Media_bias" title="Media bias">Media bias</a> <ul><li><a href="/wiki/Media_bias_in_the_United_States" title="Media bias in the United States">United States</a></li></ul></li> <li><a href="/wiki/Concentration_of_media_ownership" title="Concentration of media ownership">Media concentration</a></li> <li><a href="/wiki/Media_democracy" title="Media democracy">Media democracy</a></li> <li><a href="/wiki/Media_ecology" title="Media ecology">Media ecology</a></li> <li><a href="/wiki/Media_ethics" title="Media ethics">Media ethics</a></li> <li><a href="/wiki/Media_franchise" title="Media franchise">Media franchise</a></li> <li><a href="/wiki/Influence_of_mass_media" title="Influence of mass media">Media influence</a></li> <li><a href="/wiki/Media_proprietor" title="Media proprietor">Media proprietor</a></li></ul> </div></td></tr></tbody></table></div> <div class="navbox-styles"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1236075235"></div><div role="navigation" class="navbox" aria-labelledby="Propaganda_techniques" style="padding:3px"><table class="nowraplinks mw-collapsible autocollapse navbox-inner" style="border-spacing:0;background:transparent;color:inherit"><tbody><tr><th scope="col" class="navbox-title" colspan="2"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1129693374"><link rel="mw-deduplicated-inline-style" href="mw-data:TemplateStyles:r1239400231"><div class="navbar plainlinks hlist navbar-mini"><ul><li class="nv-view"><a href="/wiki/Template:Propaganda" title="Template:Propaganda"><abbr title="View this template">v</abbr></a></li><li class="nv-talk"><a href="/wiki/Template_talk:Propaganda" title="Template talk:Propaganda"><abbr title="Discuss this template">t</abbr></a></li><li class="nv-edit"><a href="/wiki/Special:EditPage/Template:Propaganda" title="Special:EditPage/Template:Propaganda"><abbr title="Edit this template">e</abbr></a></li></ul></div><div id="Propaganda_techniques" style="font-size:114%;margin:0 4em"><a href="/wiki/Propaganda_techniques" title="Propaganda techniques">Propaganda techniques</a></div></th></tr><tr><td colspan="2" class="navbox-list navbox-odd hlist" style="width:100%;padding:0"><div style="padding:0 0.25em"> <ul><li><a href="/wiki/Accusation_in_a_mirror" title="Accusation in a mirror">Accusation in a mirror</a></li> <li><i><a href="/wiki/Ad_hominem" title="Ad hominem">Ad hominem</a></i></li> <li><a href="/wiki/Appeal_to_fear" title="Appeal to fear">Appeal to fear</a></li> <li><a href="/wiki/Appeal_to_emotion" title="Appeal to emotion">Appeal to emotion</a></li> <li><a href="/wiki/Atrocity_propaganda" title="Atrocity propaganda">Atrocity propaganda</a></li> <li><a href="/wiki/Bandwagon_effect" title="Bandwagon effect">Bandwagon effect</a></li> <li><a href="/wiki/Sex_in_advertising" title="Sex in advertising">Beautiful people</a></li> <li><a href="/wiki/Big_lie" title="Big lie">Big lie</a></li> <li><a href="/wiki/Black_propaganda" title="Black propaganda">Black propaganda</a></li> <li><a href="/wiki/Blood_libel" title="Blood libel">Blood libel</a></li> <li><a href="/wiki/Buzzword" title="Buzzword">Buzzword</a></li> <li><a href="/wiki/Cartographic_propaganda" title="Cartographic propaganda">Cartographic propaganda</a></li> <li><a href="/wiki/Censorship" title="Censorship">Censorship</a></li> <li><a href="/wiki/Cherry_picking" title="Cherry picking">Cherry picking</a></li> <li><a href="/wiki/Cult_of_personality" title="Cult of personality">Cult of personality</a></li> <li><a href="/wiki/Demonizing_the_enemy" title="Demonizing the enemy">Demonizing the enemy</a></li> <li><a href="/wiki/Disinformation" title="Disinformation">Disinformation</a></li> <li><a href="/wiki/Dog_whistle_(politics)" title="Dog whistle (politics)">Dog whistle</a></li> <li><a href="/wiki/Doublespeak" title="Doublespeak">Doublespeak</a></li> <li><a href="/wiki/Emotive_conjugation" title="Emotive conjugation">Emotive conjugation</a></li> <li><a href="/wiki/Exaggeration" title="Exaggeration">Exaggeration</a></li> <li><a href="/wiki/False_accusation" title="False accusation">False accusation</a></li> <li><a href="/wiki/False_balance" title="False balance">False balance</a></li> <li><a href="/wiki/False_dilemma" title="False dilemma">False dilemma</a></li> <li><a href="/wiki/Fake_news_website" title="Fake news website">Fake news</a></li> <li><a href="/wiki/Fear,_uncertainty,_and_doubt" title="Fear, uncertainty, and doubt">Fear, uncertainty, and doubt</a></li> <li><a href="/wiki/Firehose_of_falsehood" title="Firehose of falsehood">Firehose of falsehood</a></li> <li><a href="/wiki/Flag-waving" title="Flag-waving">Flag-waving</a></li> <li><a href="/wiki/Framing_(social_sciences)" title="Framing (social sciences)">Framing</a></li> <li><a href="/wiki/Gish_gallop" title="Gish gallop">Gish gallop</a></li> <li><a href="/wiki/Glittering_generality" title="Glittering generality">Glittering generality</a></li> <li><a href="/wiki/Half-truth" title="Half-truth">Half-truth</a></li> <li><a href="/wiki/Historical_negationism" title="Historical negationism">Historical negationism</a></li> <li><a href="/wiki/Ideograph_(rhetoric)" title="Ideograph (rhetoric)">Ideograph</a></li> <li><a href="/wiki/Indoctrination" title="Indoctrination">Indoctrination</a></li> <li><a href="/wiki/Lawfare" title="Lawfare">Lawfare</a></li> <li><a href="/wiki/Loaded_language" title="Loaded language">Loaded language</a></li> <li><a href="/wiki/Newspeak" 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