CINXE.COM

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class="post__header"> <div class="container"> <div class="hero-v2 hero-v2--article"> <div class="hero__taxonomies"> <a href="https://www.salesforce.com/news/topics/artificial-intelligence/" class="sf-tag topic topic--artificial-intelligence sf-tag--artificial-intelligence" aria-label="Filed under Artificial Intelligence"> Artificial Intelligence</a> </div> <h1 class="h2">How Salesforce Builds Trust in Our AI Products</h1> <div class="hero-v2__ornaments-container "> <figure class="hero-v2__image"><span class="img-object-fit"><img src="https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/06/HumanHelm-1.jpg?w=300" sizes="(min-width: 48em) 500px, 100vw" srcset="https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/06/HumanHelm-1.jpg 1200w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/06/HumanHelm-1.jpg?w=300&h=169 300w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/06/HumanHelm-1.jpg?w=768&h=432 768w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/06/HumanHelm-1.jpg?w=1024&h=576 1024w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/06/HumanHelm-1.jpg?w=264&h=149 264w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/06/HumanHelm-1.jpg?w=500&h=281 500w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/06/HumanHelm-1.jpg?w=678&h=381 678w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/06/HumanHelm-1.jpg?w=150&h=84 150w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/06/HumanHelm-1.jpg?w=314&h=177 314w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/06/HumanHelm-1.jpg?w=343&h=193 343w" alt="" loading="eager" fetchpriority="high" /></span></figure> <div class="hero-v2__background"> <img src="https://www.salesforce.com/news/wp-content/themes/salesforce-blog/dist/images/hero-legacy-back.png" alt="" fetchpriority="high" loading="eager"/> </div> <div class="hero-v2__foreground"> <img src="https://www.salesforce.com/news/wp-content/themes/salesforce-blog/dist/images/hero-legacy-front.png" alt="" fetchpriority="high" loading="eager"/> </div> </div> <article class="card card--list card--authors card--authors-1"> <a href="https://www.salesforce.com/news/stories/author/paula-goldman/"> <div class="card__thumbnail"> <img src="https://www.salesforce.com/news/wp-content/themes/newsroom/dist/images/salesforce-cloud.png" alt="" loading="lazy" /> </div> <div class="card__contents"> <h3 class="card__title h6"> <span class="author-byline__name">Paula</span> <span class="author-byline__name">Goldman</span> </h3> <div class="card__meta"> <div class="post__info"> <time class="post__date label" datetime="2024-06-26">June 26, 2024</time> <span class="post__reading-time label"> 6 min read </span> </div> </div> </div> </a> </article> </div> </div> </header> </div> <section class="layout__column--content"> <p class="has-text-align-center"><em>Salesforce is taking steps to ensure AI is trusted and reliable by empowering humans at the helm through product design</em></p> <p>AI holds incredible promise for humanity and for enterprises. However, one of the greatest risks to AI adoption may be <a href="https://www.salesforce.com/news/stories/customer-engagement-research-2023/" target="_blank" rel="noreferrer noopener">getting people</a> to trust the technology. </p> <p>According to <a href="https://www.salesforce.com/news/stories/autonomous-ai-research" target="_blank" rel="noreferrer noopener">a new survey</a>, 63% of global workers say human oversight would build their trust in AI. That’s why, at Salesforce, we’re designing powerful, system-wide controls that put <a href="https://www.salesforce.com/news/stories/human-at-the-helm/" target="_blank" rel="noreferrer noopener">humans at the helm</a> of our AI products.</p> <p>As we move into more <a href="https://www.salesforce.com/news/stories/ai-training-trust/">autonomous phases of A</a><a href="https://www.salesforce.com/news/stories/ai-training-trust/" target="_blank" rel="noreferrer noopener">I</a>, human control is more important than ever to make sure that AI acts alongside our consent and supervision. </p> <aside class="contextual-driver has-text-align-left contextual-driver--einstein"> <header class="tidbit-header"> <h2 class="tidbit-head"> Trusted AI Needs a Human at the Helm. </h2> </header> <div class="tidbit-body"> <p>Humans aren’t always rowing the boat — but we’re very much steering the ship.</p> </div> <p class="tidbit-link label"> <a class="label has-right-arrow has-right-arrow--small" href="https://www.salesforce.com/news/stories/human-at-the-helm/" target="_blank"> <span>READ MORE</span> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 10"> <path d="M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z" /> </svg> </a> </p> <img class="tidbit img-einstein" srcset=" https://www.salesforce.com/news/wp-content/themes/newsroom/assets/images/article-tidbit-einstein-large@0.5x.png 84w, https://www.salesforce.com/news/wp-content/themes/newsroom/assets/images/article-tidbit-einstein-large@1x.png 168w, https://www.salesforce.com/news/wp-content/themes/newsroom/assets/images/article-tidbit-einstein-large@2x.png 336w " src="https://www.salesforce.com/news/wp-content/themes/newsroom/assets/images/article-tidbit-einstein-large@1x.png" alt="Illustration of einstein" sizes="(min-width:1024px) 175px, 130px" > </aside> <p>To that end, our Responsible AI & Technology team has been working together with Salesforce design, product, and engineering teams to build standardized <strong>human-at-the-helm patterns</strong>. These patterns are standard guardrails implemented across Salesforce AI products designed to improve safety, accuracy, and trust while empowering the human user. These patterns fall into five primary categories: </p> <ol class="wp-block-list"> <li><strong>Mindful Friction: </strong>System-wide controls and product design that create pauses in the user experience to ensure intentional human engagement at critical junctures. This allows us to thoughtfully steer, review, and act upon AI-generated content to support trustworthy AI. </li> <li><strong>Awareness of AI: </strong>Functionality that creates transparency and awareness of the presence of AI-generated content.</li> <li><strong>Bias & Toxicity Safeguards: </strong>Guardrails to help make sure AI systems don’t produce harmful or malicious content.</li> <li><strong>Explainability & Accuracy: </strong>Designed experiences that help make AI more reliable and that clearly explain the AI’s action while delivering clear and correct information. </li> <li><strong>Hallucination Reduction:</strong> A set of policies and prompt instructions to limit the scope of what an AI can generate. </li> </ol> <aside class="contextual-driver has-text-align-left contextual-driver--einstein"> <header class="tidbit-header"> <h2 class="tidbit-head"> 77% of Workers Trust an Autonomous AI Future. </h2> </header> <div class="tidbit-body"> <p>Learn why humans are critical to getting there.</p> </div> <p class="tidbit-link label"> <a class="label has-right-arrow has-right-arrow--small" href="https://www.salesforce.com/news/stories/autonomous-ai-research" target="_blank"> <span>READ THE RESEARCH</span> <svg xmlns="http://www.w3.org/2000/svg" viewBox="0 0 14 10"> <path d="M13.92 5.38a1 1 0 000-.76.9.9 0 00-.17-.26.25.25 0 000-.07l-4-4a1 1 0 00-1.46 1.42L10.59 4H1.07a1 1 0 000 2h9.52l-2.3 2.29a1 1 0 000 1.42 1 1 0 001.42 0l4-4a.25.25 0 000-.07.9.9 0 00.21-.26z" /> </svg> </a> </p> <img class="tidbit img-einstein" srcset=" https://www.salesforce.com/news/wp-content/themes/newsroom/assets/images/article-tidbit-einstein-large@0.5x.png 84w, https://www.salesforce.com/news/wp-content/themes/newsroom/assets/images/article-tidbit-einstein-large@1x.png 168w, https://www.salesforce.com/news/wp-content/themes/newsroom/assets/images/article-tidbit-einstein-large@2x.png 336w " src="https://www.salesforce.com/news/wp-content/themes/newsroom/assets/images/article-tidbit-einstein-large@1x.png" alt="Illustration of einstein" sizes="(min-width:1024px) 175px, 130px" > </aside> <p>Combined with our <a href="https://www.salesforce.com/artificial-intelligence/trusted-ai/?d=cta-body-promo-8" target="_blank" rel="noreferrer noopener">Einstein Trust Layer</a>, these patterns are an important way that Salesforce is building trust in AI. Here are just a few of the patterns, features, and guidelines that can be found across the Salesforce AI product suite:</p> <ul class="wp-block-list"> <li><strong>Citations: </strong>With citations, users can understand where the information is coming from through citing sources and documentation. Our new design for citations makes Einstein generated content readable and clear on its source, giving users the option to validate the source flagged.</li> <li><strong>Transparency of AI Content: </strong>Our <a href="https://www.salesforce.com/content/dam/web/en_us/www/documents/legal/Agreements/policies/ai-acceptable-use-policy.pdf" target="_blank" rel="noreferrer noopener"><strong>AI Acceptable Use Policy</strong></a> requires that customers must disclose when end users are interacting directly with an automated system. This is also required for all Einstein features and services. Additionally, our UI element clearly and transparently discloses when content is AI-generated. The Einstein “sparkles” icon helps indicate and alert the user that they are about to use or are using generative technology within the Salesforce platform. This helps bring awareness to the user in the moment. Real-time check marks are also displayed for processes that AI has completed. </li> <li><strong>Model Containment: </strong>Prompt instructions are set to reduce the potential for toxic and biased outputs, including toxic mirroring. For example, a rule is built into the LLM so it won’t use any words or phrases that are toxic, hateful, biased, inflammatory or offensive. The LLM can be guided to prevent the use of gender identity, age, race, sexual orientation, socioeconomic status, education level, religion, or physical/mental ability of a sender or recipient and/or their perceived habits, desires, or social practices.</li> <li><strong>Feedback: </strong>Our Einstein products solicit user feedback to improve quality, relevance, and accuracy over time through four different mediums: edits, hover-overs, explicit feedback, and thumbs up/thumbs down. These all work to make sure our generated content is useful and accurate. And users can adjust content if it isn’t on track with their expectations. For example, our email generation tools require a confirmation step before saving or sending for human review. This action helps reinforce the human role in generated email composition. </li> <li><strong>Valence of Buttons:</strong> Buttons across our cloud products are the same color and font, which reduces the risk of users hitting send on an Einstein email generation before reading it first. For example, “send” or “submit” are the same color as “edit” or “regenerate.”</li> <li><strong>Unchecked Demographics:</strong> By default, demographic attributes are unchecked when generated in marketing segments to help mitigate unintended stereotype bias.</li> </ul> <aside class="more-from-block more-from-block--2 alignfull wp-block-newsroom-moreontopic"> <div class="more-from-block__content"> <h4 class="more-from-block__title">Technology Ethics</h4> <div class="more-from-block__cards more-from-block__cards--2" > <article itemscope="" itemtype="https://schema.org/Article" data-card-id="84491" class="content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed" data-clickable-area-link="https://www.salesforce.com/news/stories/video/nonprofit-cio-agentic-ai-advice/" > <div class="content-card__image-container" itemprop="image" itemscope itemtype="https://schema.org/ImageObject"> <img width="1024" height="576" src="https://www.salesforce.com/news/wp-content/uploads/sites/3/2025/02/CIOCorner9_Thumbnail.jpg?w=1024" class="content-card__image" alt="Mat Mathews, former CTO at Boys & Girls Clubs of America" sizes="(max-width: 1024px) 100vw, 1024px" loading="lazy" decoding="async" srcset="https://www.salesforce.com/news/wp-content/uploads/sites/3/2025/02/CIOCorner9_Thumbnail.jpg 1920w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2025/02/CIOCorner9_Thumbnail.jpg?w=300&h=169 300w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2025/02/CIOCorner9_Thumbnail.jpg?w=768&h=432 768w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2025/02/CIOCorner9_Thumbnail.jpg?w=1024&h=576 1024w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2025/02/CIOCorner9_Thumbnail.jpg?w=1536&h=864 1536w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2025/02/CIOCorner9_Thumbnail.jpg?w=264&h=149 264w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2025/02/CIOCorner9_Thumbnail.jpg?w=500&h=281 500w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2025/02/CIOCorner9_Thumbnail.jpg?w=678&h=381 678w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2025/02/CIOCorner9_Thumbnail.jpg?w=150&h=84 150w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2025/02/CIOCorner9_Thumbnail.jpg?w=314&h=177 314w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2025/02/CIOCorner9_Thumbnail.jpg?w=343&h=193 343w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2025/02/CIOCorner9_Thumbnail.jpg?w=1414&h=796 1414w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2025/02/CIOCorner9_Thumbnail.jpg?w=1218&h=685 1218w" /> </div> <div class="content-card__content-container"> <h3 itemprop="headline" class="content-card__title"> <a href="https://www.salesforce.com/news/stories/video/nonprofit-cio-agentic-ai-advice/" target="_blank" class="content-card__title-link" > Watch: Experts Discuss the Role of AI Agents in Social Good </a> </h3> <div itemprop="readTime" class="content-card__read-time"> 1 min read </div> </div> </article> <article itemscope="" itemtype="https://schema.org/Article" data-card-id="83857" class="content-card content-card--large-inline is-entire-area-clickable content-card--is-boxed" data-clickable-area-link="https://www.salesforce.com/news/stories/agentforce-trust-training/" > <div class="content-card__image-container" itemprop="image" itemscope itemtype="https://schema.org/ImageObject"> <img width="1024" height="576" src="https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/AI-For-All_-How-Product-Equity-Improved-Our-First-Agentic-AI-Product.png?w=1024" class="content-card__image" alt="" sizes="(max-width: 1024px) 100vw, 1024px" loading="lazy" decoding="async" srcset="https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/AI-For-All_-How-Product-Equity-Improved-Our-First-Agentic-AI-Product.png 1200w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/AI-For-All_-How-Product-Equity-Improved-Our-First-Agentic-AI-Product.png?w=300&h=169 300w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/AI-For-All_-How-Product-Equity-Improved-Our-First-Agentic-AI-Product.png?w=768&h=432 768w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/AI-For-All_-How-Product-Equity-Improved-Our-First-Agentic-AI-Product.png?w=1024&h=576 1024w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/AI-For-All_-How-Product-Equity-Improved-Our-First-Agentic-AI-Product.png?w=264&h=149 264w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/AI-For-All_-How-Product-Equity-Improved-Our-First-Agentic-AI-Product.png?w=500&h=281 500w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/AI-For-All_-How-Product-Equity-Improved-Our-First-Agentic-AI-Product.png?w=678&h=381 678w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/AI-For-All_-How-Product-Equity-Improved-Our-First-Agentic-AI-Product.png?w=150&h=84 150w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/AI-For-All_-How-Product-Equity-Improved-Our-First-Agentic-AI-Product.png?w=314&h=177 314w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/12/AI-For-All_-How-Product-Equity-Improved-Our-First-Agentic-AI-Product.png?w=343&h=193 343w" /> </div> <div class="content-card__content-container"> <h3 itemprop="headline" class="content-card__title"> <a href="https://www.salesforce.com/news/stories/agentforce-trust-training/" target="_blank" class="content-card__title-link" > Diverse and Ethical Product Testing: How Salesforce Builds Trust in Agentforce </a> </h3> <div itemprop="readTime" class="content-card__read-time"> 8 min read </div> </div> </article> </div> <noscript> <div class="pagination-fallback"> </div> </noscript> </div> </aside> <h2 class="wp-block-heading" id="h-what-s-next-for-human-and-artificial-intelligence"><strong>What’s next for human and artificial intelligence</strong></h2> <p>This work will continue to evolve as technology does, and these trust patterns will scale and expand with it. For example, as our <a href="https://www.salesforce.com/einsteincopilot/?d=cta-body-promo-8" target="_blank" rel="noreferrer noopener">Einstein Copilot</a> gets even more advanced, new trust patterns will be added to future releases, including:</p> <ul class="wp-block-list"> <li><strong>Trust Safety Detectors</strong>, which provide toxicity warnings within Prompt Builder. Enabled by the admin for a defined use case, these warnings alert users if a prompt has safety concerns, right in the context of where the incident occurred for clarity and explainability. For example, a warning alert includes popovers that display an explanation of the detection, dynamic actions based on the detection type, and offer the user a chance to provide specific feedback on the detection. </li> <li><strong>Confirmation Steps</strong>, which incorporate <a href="https://partners.wsj.com/salesforce/bringing-trust-to-ai/how-trusted-data-helps-ensure-ai-success/" target="_blank" rel="noreferrer noopener">mindful friction</a> across steps within Copilot. These are intended to identify critical junctures for human involvement where AI mistakes could happen. As we continue to innovate for more automotive experiences, we’re offering users a chance to reconfirm or change direction, such as before changes are made to data, feedback patterns, and text fields to describe feedback.</li> </ul> <p>As we transition to a world in which <a href="https://www.salesforce.com/news/stories/ai-agents/" target="_blank" rel="noreferrer noopener">fully autonomous AI agents</a> exist, human-at-the-helm patterns are the controls that will allow us to govern and oversee AI agents. This sets AI agents up for success and allows humans to focus on what we’re best at: creativity, connection, and decision-making.</p> <div class="wp-block-group alignwide cluster-content has-vivid-purple-background-color has-generic-gradient-background"><div class="wp-block-group__inner-container is-layout-constrained wp-block-group-is-layout-constrained"> <div class="wp-block-columns is-layout-flex wp-container-core-columns-is-layout-1 wp-block-columns-is-layout-flex"> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <h2 class="wp-block-heading has-white-color has-text-color" id="h-ai-for-customer-service">AI for Customer Service</h2> </div> <div class="wp-block-column is-layout-flow wp-block-column-is-layout-flow"> <figure class="wp-block-image size-large prevent-download"><img fetchpriority="high" decoding="async" width="1200" height="675" src="https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/07/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=1024" alt="" class="wp-image-79502" srcset="https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/07/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png 1200w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/07/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=300&h=169 300w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/07/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=768&h=432 768w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/07/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=1024&h=576 1024w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/07/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=264&h=149 264w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/07/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=500&h=281 500w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/07/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=678&h=381 678w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/07/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=150&h=84 150w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/07/Introducing-Einstein-Service-Agent_-An-Autonomous-AI-Agent-to-Transform-Customer-Support-1.png?w=314&h=177 314w, 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class="wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-3 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-large prevent-download"><img decoding="async" width="1200" height="675" src="https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/06/Res_HumanHelm.jpg?w=1024" alt="" class="wp-image-79048" srcset="https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/06/Res_HumanHelm.jpg 1200w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/06/Res_HumanHelm.jpg?w=300&h=169 300w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/06/Res_HumanHelm.jpg?w=768&h=432 768w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/06/Res_HumanHelm.jpg?w=1024&h=576 1024w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/06/Res_HumanHelm.jpg?w=264&h=149 264w, 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Humans Are Critical to Getting There.</a></h4> </div> <div class="wp-block-group secondary-card is-content-justification-left is-nowrap is-layout-flex wp-container-core-group-is-layout-4 wp-block-group-is-layout-flex"> <figure class="wp-block-image size-large prevent-download"><img loading="lazy" decoding="async" width="1200" height="675" src="https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/04/Personal_AI_Assistant.jpg?w=1024" alt="" class="wp-image-76196" srcset="https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/04/Personal_AI_Assistant.jpg 1200w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/04/Personal_AI_Assistant.jpg?w=300&h=169 300w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/04/Personal_AI_Assistant.jpg?w=768&h=432 768w, https://www.salesforce.com/news/wp-content/uploads/sites/3/2024/04/Personal_AI_Assistant.jpg?w=1024&h=576 1024w, 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Customer-Company Relationships</a></h4> </div> </div> </div> </div></div> <blockquote class="wp-block-quote is-layout-flow wp-block-quote-is-layout-flow"> <p>This sets AI agents up for success and allows humans to focus on what we’re best at: creativity, connection, and decision-making.</p> <cite>Paula Goldman, Chief Ethical and Humane Use Officer at Salesforce</cite></blockquote> <p>By combining the best of human and artificial intelligence, we’re unlocking incredible new solutions and ensuring trustworthy AI experiences for all.</p> <h4 class="wp-block-heading" id="h-more-information"><strong>More information:</strong></h4> <ul class="wp-block-list"> <li>Read how Salesforce is <a href="https://www.salesforce.com/news/stories/ai-training-trust/">preparing for an autonomous futur</a><a href="https://www.salesforce.com/news/stories/ai-training-trust/" target="_blank" rel="noreferrer noopener">e</a> with trust and training</li> <li>Learn more about how we’re shaping the future of <a href="https://humanatthehelm.splashthat.com/" target="_blank" rel="noreferrer noopener">human-centric AI experiences</a></li> <li><a href="https://www.salesforce.com/news/stories/autonomous-ai-research" target="_blank" rel="noreferrer noopener">Read new research</a> that explores what humans want to see before adopting autonomous AI</li> <li>Dive deeper into the concept of <a href="https://www.salesforce.com/news/stories/human-at-the-helm/" target="_blank" rel="noreferrer noopener">human at the helm</a></li> </ul> </section> <div class="layout__column layout__column--right-sidebar-top"> <div class="post__social post__social--v2 post__social--top post__social--has-title"> <h2 class="screen-reader-mobile-only post__social-title">Share article</h2> <ul class="social-nav social-nav-v2"> <li class="social-nav__item"> <a aria-label="Share on LinkedIn (Opens in a new tab)" 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China </option> <option value="Macedonia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Macedonia </option> <option value="Madagascar" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Madagascar </option> <option value="Malawi" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Malawi </option> <option value="Malaysia" data-privacy-url="https://www.salesforce.com/my/company/privacy/full_privacy/"> Malaysia </option> <option value="Maldives" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Maldives </option> <option value="Mali" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Mali </option> <option value="Malta" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Malta </option> <option value="Marshall Islands" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Marshall Islands </option> <option value="Martinique" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Martinique </option> <option value="Mauritania" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Mauritania </option> <option value="Mauritius" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Mauritius </option> <option value="Mayotte" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Mayotte </option> <option value="Mexico" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Mexico </option> <option value="Micronesia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Micronesia </option> <option value="Moldova" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Moldova </option> <option value="Monaco" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Monaco </option> <option value="Mongolia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Mongolia </option> <option value="Montenegro" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Montenegro </option> <option value="Montserrat" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Montserrat </option> <option value="Morocco" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Morocco </option> <option value="Mozambique" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Mozambique </option> <option value="Myanmar" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Myanmar </option> <option value="Namibia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Namibia </option> <option value="Nauru" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Nauru </option> <option value="Nepal" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Nepal </option> <option value="Netherlands" data-privacy-url="https://www.salesforce.com/nl/company/privacy/full_privacy.jsp"> Netherlands </option> <option value="New Caledonia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> New Caledonia </option> <option value="New Zealand" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> New Zealand </option> <option value="Nicaragua" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Nicaragua </option> <option value="Niger" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Niger </option> <option value="Nigeria" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Nigeria </option> <option value="Niue" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Niue </option> <option value="Norfolk Island" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Norfolk Island </option> <option value="North Korea" data-privacy-url="https://www.salesforce.com/kr/company/privacy/full-privacy/"> North Korea </option> <option value="Northern Mariana Islands" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Northern Mariana Islands </option> <option value="Norway" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Norway </option> <option value="Oman" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Oman </option> <option value="Pakistan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Pakistan </option> <option value="Palau" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Palau </option> <option value="Palestinian Territory" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Palestinian Territory </option> <option value="Panama" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Panama </option> <option value="Papua New Guinea" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Papua New Guinea </option> <option value="Paraguay" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Paraguay </option> <option value="Peru" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Peru </option> <option value="Philippines" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Philippines </option> <option value="Pitcairn" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Pitcairn </option> <option value="Poland" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Poland </option> <option value="Portugal" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Portugal </option> <option value="Puerto Rico" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Puerto Rico </option> <option value="Qatar" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Qatar </option> <option value="Romania" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Romania </option> <option value="Russia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Russia </option> <option value="Rwanda" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Rwanda </option> <option value="Réunion" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Réunion </option> <option value="Saint Barthélemy" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saint Barthélemy </option> <option value="Saint Helena" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saint Helena </option> <option value="Saint Kitts and Nevis" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saint Kitts and Nevis </option> <option value="Saint Lucia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saint Lucia </option> <option value="Saint Pierre and Miquelon" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saint Pierre and Miquelon </option> <option value="Saint Vincent and the Grenadines" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saint Vincent and the Grenadines </option> <option value="Samoa" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Samoa </option> <option value="San Marino" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> San Marino </option> <option value="Sao Tome and Principe" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Sao Tome and Principe </option> <option value="Saudi Arabia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saudi Arabia </option> <option value="Senegal" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Senegal </option> <option value="Serbia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Serbia </option> <option value="Seychelles" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Seychelles </option> <option value="Sierra Leone" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Sierra Leone </option> <option value="Singapore" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Singapore </option> <option value="Slovakia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Slovakia </option> <option value="Slovenia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Slovenia </option> <option value="Solomon Islands" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Solomon Islands </option> <option value="Somalia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Somalia </option> <option value="South Africa" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> South Africa </option> <option value="South Korea" data-privacy-url="https://www.salesforce.com/kr/company/privacy/full-privacy/"> South Korea </option> <option value="South Sudan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> South Sudan </option> <option value="Spain" data-privacy-url="https://www.salesforce.com/es/company/privacy/full_privacy.jsp"> Spain </option> <option value="Sri Lanka" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Sri Lanka </option> <option value="Sudan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Sudan </option> <option value="Suriname" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Suriname </option> <option value="Svalbard and Jan Mayen" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Svalbard and Jan Mayen </option> <option value="Swaziland" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Swaziland </option> <option value="Sweden" data-privacy-url="https://www.salesforce.com/se/company/privacy/full_privacy.jsp"> Sweden </option> <option value="Switzerland" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Switzerland </option> <option value="Syria" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Syria </option> <option value="Taiwan" data-privacy-url="https://www.salesforce.com/tw/company/privacy/full-privacy/"> Taiwan </option> <option value="Tajikistan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tajikistan </option> <option value="Tanzania" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tanzania </option> <option value="Thailand" data-privacy-url="https://www.salesforce.com/th/company/privacy/full-privacy/"> Thailand </option> <option value="Timor-Leste" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Timor-Leste </option> <option value="Togo" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Togo </option> <option value="Tokelau" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tokelau </option> <option value="Tonga" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tonga </option> <option value="Trinidad and Tobago" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Trinidad and Tobago </option> <option value="Tunisia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tunisia </option> <option value="Turkey" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Turkey </option> <option value="Turkmenistan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Turkmenistan </option> <option value="Turks and Caicos Islands" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Turks and Caicos Islands </option> <option value="Tuvalu" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tuvalu </option> <option value="U.S. Virgin Islands" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> U.S. Virgin Islands </option> <option value="Uganda" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Uganda </option> <option value="Ukraine" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Ukraine </option> <option value="United Arab Emirates" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> United Arab Emirates </option> <option value="United Kingdom" data-privacy-url="https://www.salesforce.com/uk/company/privacy/full_privacy/"> United Kingdom </option> <option value="United States Minor Outlying Islands" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> United States Minor Outlying Islands </option> <option value="Uruguay" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Uruguay </option> <option value="Uzbekistan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Uzbekistan </option> <option value="Vanuatu" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Vanuatu </option> <option value="Vatican" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Vatican </option> <option value="Venezuela" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Venezuela </option> <option value="Viet Nam" 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data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Mongolia </option> <option value="Montenegro" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Montenegro </option> <option value="Montserrat" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Montserrat </option> <option value="Morocco" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Morocco </option> <option value="Mozambique" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Mozambique </option> <option value="Myanmar" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Myanmar </option> <option value="Namibia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Namibia </option> <option value="Nauru" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Nauru </option> <option value="Nepal" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Nepal </option> <option value="Netherlands" data-privacy-url="https://www.salesforce.com/nl/company/privacy/full_privacy.jsp"> Netherlands </option> <option value="New Caledonia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> New Caledonia </option> <option value="New Zealand" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> New Zealand </option> <option value="Nicaragua" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Nicaragua </option> <option value="Niger" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Niger </option> <option value="Nigeria" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Nigeria </option> <option value="Niue" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Niue </option> <option value="Norfolk Island" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Norfolk Island </option> <option value="North Korea" data-privacy-url="https://www.salesforce.com/kr/company/privacy/full-privacy/"> North Korea </option> <option value="Northern Mariana Islands" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Northern Mariana Islands </option> <option value="Norway" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Norway </option> <option value="Oman" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Oman </option> <option value="Pakistan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Pakistan </option> <option value="Palau" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Palau </option> <option value="Palestinian Territory" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Palestinian Territory </option> <option value="Panama" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Panama </option> <option value="Papua New Guinea" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Papua New Guinea </option> <option value="Paraguay" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Paraguay </option> <option value="Peru" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Peru </option> <option value="Philippines" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Philippines </option> <option value="Pitcairn" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Pitcairn </option> <option value="Poland" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Poland </option> <option value="Portugal" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Portugal </option> <option value="Puerto 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data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saint Kitts and Nevis </option> <option value="Saint Lucia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saint Lucia </option> <option value="Saint Pierre and Miquelon" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saint Pierre and Miquelon </option> <option value="Saint Vincent and the Grenadines" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saint Vincent and the Grenadines </option> <option value="Samoa" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Samoa </option> <option value="San Marino" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> San Marino </option> <option value="Sao Tome and Principe" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Sao Tome and Principe </option> <option value="Saudi Arabia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Saudi Arabia </option> <option value="Senegal" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Senegal </option> <option value="Serbia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Serbia </option> <option value="Seychelles" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Seychelles </option> <option value="Sierra Leone" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Sierra Leone </option> <option value="Singapore" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Singapore </option> <option value="Slovakia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Slovakia </option> <option value="Slovenia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Slovenia </option> <option value="Solomon Islands" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Solomon Islands </option> <option value="Somalia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Somalia </option> <option value="South Africa" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> South Africa </option> <option value="South Korea" data-privacy-url="https://www.salesforce.com/kr/company/privacy/full-privacy/"> South Korea </option> <option value="South Sudan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> South Sudan </option> <option value="Spain" data-privacy-url="https://www.salesforce.com/es/company/privacy/full_privacy.jsp"> Spain </option> <option value="Sri Lanka" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Sri Lanka </option> <option value="Sudan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Sudan </option> <option value="Suriname" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Suriname </option> <option value="Svalbard and Jan Mayen" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Svalbard and Jan Mayen </option> <option value="Swaziland" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Swaziland </option> <option value="Sweden" data-privacy-url="https://www.salesforce.com/se/company/privacy/full_privacy.jsp"> Sweden </option> <option value="Switzerland" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Switzerland </option> <option value="Syria" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Syria </option> <option value="Taiwan" data-privacy-url="https://www.salesforce.com/tw/company/privacy/full-privacy/"> Taiwan </option> <option value="Tajikistan" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tajikistan </option> <option value="Tanzania" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tanzania </option> <option value="Thailand" data-privacy-url="https://www.salesforce.com/th/company/privacy/full-privacy/"> Thailand </option> <option value="Timor-Leste" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Timor-Leste </option> <option value="Togo" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Togo </option> <option value="Tokelau" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tokelau </option> <option value="Tonga" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tonga </option> <option value="Trinidad and Tobago" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Trinidad and Tobago </option> <option value="Tunisia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Tunisia </option> <option value="Turkey" 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data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Viet Nam </option> <option value="Wallis and Futuna" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Wallis and Futuna </option> <option value="Western Sahara" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Western Sahara </option> <option value="Yemen" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Yemen </option> <option value="Zambia" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Zambia </option> <option value="Zimbabwe" data-privacy-url="https://www.salesforce.com/company/privacy/full_privacy/"> Zimbabwe </option> </select> </div> <div class="newsletter-signup__privacy-wrapper checkbox-wrapper hidden"> <div class="select-wrapper"> <select class="newsletter-signup__province_japan" name="province_japan" aria-label="Select State/Province"> <option value="">State/Province</option> <option 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