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class="menu-item menu-item--view-mode--default"> <a href="/resources/templates" data-text="Templates" data-drupal-link-system-path="node/10526">Templates</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-4 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--active-trail"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Solutions" class="menu-category-no-link" tabindex="0">Solutions</span> <button aria-label="Expand menu Solutions" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-4 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Pulse Report: Retail, Q1 2025</p><p class="mt-1 text-primary-adagio_gray"><div>Get your finger on the pulse of consumer trends</div></p> <a aria-label="Pulse Report: Retail, Q1 2025" class="link link-primary" href="/retail-pulse-2025-q1-form" ><div>Get the report</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/cxmfhudlbq/webp/IMAGE-mega-menu-PulseReport-Q125-Retail-240x240.png?w=120&itok=tiTSQOyS 1x, https://usertesting.widen.net/content/cxmfhudlbq/webp/IMAGE-mega-menu-PulseReport-Q125-Retail-240x240.png?w=240&itok=oo8250MT 2x" media="(min-width: 1024px)" width="120" height="120"/> <source srcset="https://usertesting.widen.net/content/cxmfhudlbq/webp/IMAGE-mega-menu-PulseReport-Q125-Retail-240x240.png?w=88&itok=99eMiS0h 1x, https://usertesting.widen.net/content/cxmfhudlbq/webp/IMAGE-mega-menu-PulseReport-Q125-Retail-240x240.png?w=176&itok=LBvcC9JN 2x" media="(min-width: 360px)" width="88" height="88"/> <img loading="eager" width="120" height="120" src="https://usertesting.widen.net/content/cxmfhudlbq/webp/IMAGE-mega-menu-PulseReport-Q125-Retail-240x240.png?w=120&itok=tiTSQOyS" alt="Pulse Report Q1 2025 - Retail, mega menu image" /> </picture></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Top rated by TrustRadius Best of 2024 Award</p><p class="mt-1 text-primary-adagio_gray"><div>Learn how our end-to-end solution can help you and your team</div></p> <a aria-label="Top rated by TrustRadius Best of 2024 Award" class="link link-primary" href="/start-here-form" ><div>Get started</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=fMs7FNfX 2x" media="(min-width: 1024px)" width="120" height="138"/> <source srcset="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=CxOK7pvs 1x, https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=7IfeeTIZ 2x" media="(min-width: 360px)" width="88" height="101"/> <img loading="eager" width="120" height="138" src="https://usertesting.widen.net/content/eletjsirab/webp/LOGO-award-2024-TrustRadius-Top-Rated.png?itok=0olCR_kF" alt="TrustRadius - Top Rated 2024" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--active-trail menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Teams">Teams</span> <button aria-label="Expand menu Teams" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/customer-experience" data-text="Customer experience" data-drupal-link-system-path="node/51106">Customer experience</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/design" data-text="UX design" data-drupal-link-system-path="node/51146">UX design</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/digital-experience" data-text="Digital experience" data-drupal-link-system-path="node/51136">Digital experience</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/marketing" data-text="Marketing" data-drupal-link-system-path="node/51121">Marketing</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/teams/product-management" data-text="Product management" data-drupal-link-system-path="node/51126">Product management</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--no-text"> <a href="/solutions/teams/ux-research" data-text="UX research" data-drupal-link-system-path="node/51131">UX research</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-3 menu-type-no_text"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Company size">Company size</span> <button aria-label="Expand menu Company size" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/startups" data-text="Startup" data-drupal-link-system-path="node/956">Startup</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/small-businesses" data-text="Small business" data-drupal-link-system-path="node/951">Small business</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/mid-market" data-text="Mid-market" data-drupal-link-system-path="node/946">Mid-market</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/company-size/enterprise" data-text="Enterprise" data-drupal-link-system-path="node/941">Enterprise</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--active-trail menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Industries">Industries</span> <button aria-label="Expand menu Industries" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/automotive" data-text="Automotive" data-drupal-link-system-path="node/971">Automotive</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/B2B" data-text="B2B" data-drupal-link-system-path="node/2531">B2B</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/consumer-technology" data-text="Consumer technology" data-drupal-link-system-path="node/976">Consumer technology</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--active-trail menu-item--view-mode--default"> <a href="/solutions/industry/ecommerce" data-text="Ecommerce" data-drupal-link-system-path="node/981" class="is-active" aria-current="page">Ecommerce</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/financial-services" data-text="Financial services" data-drupal-link-system-path="node/986">Financial services</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/gaming-gambling" data-text="Gaming & gambling" data-drupal-link-system-path="node/991">Gaming & gambling</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/healthcare" data-text="Healthcare tech" data-drupal-link-system-path="node/996">Healthcare tech</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/hospitals-and-healthcare-systems" data-text="Healthcare systems" data-drupal-link-system-path="node/2536">Healthcare systems</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/media-entertainment" data-text="Media & entertainment" data-drupal-link-system-path="node/1061">Media & entertainment</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/pharmaceutical" data-text="Pharmaceutical" data-drupal-link-system-path="node/2526">Pharmaceutical</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/solutions/industry/travel-hospitality" data-text="Travel & hospitality" data-drupal-link-system-path="node/1066">Travel & hospitality</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li></ul></div></li></ul></div></li><li class="menu-item menu-item--expanded"><div class="menu-link flex flex-row justify-between h-full"> <span data-text="Customers" class="menu-category-no-link" tabindex="0">Customers</span> <button aria-label="Expand menu Customers" class="menu-link-button w-[42px] text-right md:hidden"></button></div><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-0 menu-type-default"><ul class="menu gap-4 menu-level-1 container"><li class="menu-item menu-item--expanded menu-item--view-mode--no-text"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Canva</p><p class="mt-1 text-primary-adagio_gray"><div>See how Canva uses human insight to make design accessible to everyone.</div></p> <a aria-label="Canva" class="link link-primary" href="/resources/customers/canva" ><div>Learn More</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&itok=8lqEFQeZ 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=224&itok=YE07rkwv 2x" media="(min-width: 1024px)" width="120" height="39"/> <source srcset="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=88&itok=N3xWltls 1x, https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=176&itok=WvrysQrZ 2x" media="(min-width: 360px)" width="88" height="28"/> <img loading="eager" width="120" height="39" src="https://usertesting.widen.net/content/pxj0wj143k/webp/LOGO-2023-customer-Canva-white-224x72.png?w=120&itok=8lqEFQeZ" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Adobe Photoshop</p><p class="mt-1 text-primary-adagio_gray"><div>"UserTesting makes getting feedback from a wide range of users fast and easy for us at Adobe"</div></p> <a aria-label="Adobe Photoshop" class="link link-primary" href="/resources/customers/microsoft" ><div>Learn more</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset media--view-mode-width-120px"><div> <picture> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&itok=Aya4KvW3 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=224&itok=BHSr17H1 2x" media="(min-width: 1024px)" width="120" height="31"/> <source srcset="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=88&itok=rueVDqGK 1x, https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=176&itok=pK-IjxH4 2x" media="(min-width: 360px)" width="88" height="23"/> <img loading="eager" width="120" height="31" src="https://usertesting.widen.net/content/yinjgc45cy/webp/LOGO-2023-customer-Adobe-white-224x58.png?w=120&itok=Aya4KvW3" alt="UserTesting customer logos in white" /> </picture></div> </article></div></div></div></li></ul></div></li><li class="menu-item menu-item--view-mode--divider"> <span data-text="Divider">Divider</span><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-divider menu-dropdown menu-dropdown-1 menu-type-divider"></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--columns"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Links">Links</span> <button aria-label="Expand menu Links" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-columns menu-dropdown menu-dropdown-1 menu-type-columns"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Customer Stories">Customer Stories</span> <button aria-label="Expand menu Customer Stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers" data-text="View all customer stories" data-drupal-link-system-path="node/1056">View all customer stories</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="Featured stories">Featured stories</span> <button aria-label="Expand menu Featured stories" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/burberry" data-text="Burberry" data-drupal-link-system-path="node/8481">Burberry</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/costa-coffee-usertesting" data-text="Costa Coffee" data-drupal-link-system-path="node/8576">Costa Coffee</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/resources/customers/panera-bread" data-text="Panera Bread" data-drupal-link-system-path="node/10056">Panera Bread</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li></ul></div></li><li class="menu-item menu-item--expanded menu-item--view-mode--eyebrow"><div class="menu-link flex flex-row justify-between items-start h-full md:h-fit"> <span data-text="For Our Customers">For Our Customers</span> <button aria-label="Expand menu For Our Customers" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-eyebrow menu-dropdown menu-dropdown-2 menu-type-eyebrow"><ul class="menu gap-4 menu-level-3"><li class="menu-item menu-item--view-mode--default"> <a href="https://help.usertesting.com/hc/en-us" data-text="Customer Knowledge Base">Customer Knowledge Base</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="/login" data-text="Customer login" data-drupal-link-system-path="node/2351">Customer login</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="https://community.usertesting.com/users/sign_in" data-text="UserTesting CommUnity">UserTesting CommUnity</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain view-mode-default menu-dropdown menu-dropdown-3 menu-type-default"></div></li><li class="menu-item menu-item--view-mode--default"> <a href="https://www.usertesting.com/learn" data-text="UserTesting University">UserTesting University</a><p class="text-sm text-primary-adagio_gray"></p><div class="menu_link_content menu-link-contentmain 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items-start h-full md:h-fit"> <span data-text="Featured Card">Featured Card</span> <button aria-label="Expand menu Featured Card" class="menu-link-button w-[42px] text-right md:hidden text-primary-insight_gray"></button></div><div class="menu_link_content menu-link-contentmain view-mode-no-text menu-dropdown menu-dropdown-1 menu-type-no_text"><ul class="menu gap-4 menu-level-2"><li class="menu-item menu-item--view-mode--card-link"><div class="card-promo flex gap-1 px-2 py-1 md:p-3 rounded-3xl items-center justify-between md:w-[404px] bg-primary-bass_black ut-bg-dark mb-2 last:mb-0"><div><p class="text-base md:text-xl font-bold">Pulse Report: Retail, Q1 2025</p><p class="mt-1 text-primary-adagio_gray"><div>Get your finger on the pulse of consumer trends</div></p> <a aria-label="Pulse Report: Retail, Q1 2025" class="link link-primary" href="/retail-pulse-2025-q1-form" ><div>Get the report</div> </a></div><div><div><article class="media media--type-acquia-dam-image-asset 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class="container"><div class="ut-component-global-spacing -ms-8 -me-8 lg:ms-auto lg:me-auto logo-bar overflow-hidden logo"><div data-script="/libraries/v3/splidejs--splide-extension-auto-scroll/dist/js/splide-extension-auto-scroll.min.js" data-expand="-10" class="ut-component-global-spacing lazyload logo-bar-lazy-load"></div><div class="splide logo-bar-section" aria-label="Logo Bar List"><div class="splide__track"><ul class="splide__list flex w-max mx-auto items-center gap-4"><li class="splide__slide"><div class="logo-bar-item flex items-center justify-center"> <a href="/resources/customers/amazon-seller-central" target="_blank"> <article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/88d2948e-d796-4b56-89dc-bcaa9586897d/webp/LOGO-2023-customer-amazon-seller-central-283x87.png?w=180&itok=p_Tfidq8" width="180" height="24" alt="Usertesting customer logo" loading="lazy" /></div></div> </article> </a></div></li><li class="splide__slide"><div class="logo-bar-item flex items-center justify-center"> <a href="/resources/customers/athletic-greens" target="_blank"> <article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/758bdb7e-3ee6-4a46-8f9e-f6e2474ee488/webp/LOGO-2023-customer-AthleticGreens-224x19.png?w=180&itok=DtDO7XNl" width="180" height="15" alt="UserTesting customer logo" loading="lazy" /></div></div> </article> </a></div></li><li class="splide__slide"><div class="logo-bar-item flex items-center justify-center"> <a href="/resources/customers/spread-group-usertesting" target="_blank"> <article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/ab59d954-27ad-4e52-9253-035805454c81/webp/LOGO-2023-customer-Spreadgroup-224x32.png?w=180&itok=ry7RRMWI" width="180" height="26" alt="UserTesting customer logo" loading="lazy" /></div></div> </article> </a></div></li><li class="splide__slide"><div class="logo-bar-item flex items-center justify-center"> <a href="/resources/customers/costa-coffee-usertesting" target="_blank"> <article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/207d47fc-c2f9-48de-a546-be0c177e647d/webp/LOGO-2023-customer-CostaCoffee-224x86.png?w=180&itok=Pw8_eNJK" width="104" height="40" alt="UserTesting customer logo" loading="lazy" /></div></div> </article> </a></div></li><li class="splide__slide"><div class="logo-bar-item flex items-center justify-center"> <a href="/resources/customers/burberry" target="_blank"> <article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/761480fb-94f7-4433-85ec-7d1574363a0e/webp/LOGO-2023-customer-burberry-224x29.png?w=180&itok=joJmN3HJ" width="180" height="23" alt="UserTesting customer logo" loading="lazy" /></div></div> </article> </a></div></li><li class="splide__slide"><div class="logo-bar-item flex items-center justify-center"> <a href="/resources/customers/abercrombie-fitch-co" target="_blank"> <article class="media media--type-acquia-dam-image-asset media--view-mode-logo"><div><div><img src="https://usertesting.widen.net/content/e7f9491a-e97f-4e5f-9abb-13a555a08698/webp/LOGO-customer-story-a&fco-grey.png?w=180&itok=anAvQ-Et" width="180" height="15" alt="Abercrombie & Fitch Co. logo" loading="lazy" /></div></div> </article> </a></div></li></ul></div></div></div></div></section> <section class="section py-8 bg-white container-deafult overflow-x-clip"><div class="container"><div class="ut-component-global-spacing"><div class="flex flex-col md:grid two-columns gap-4 md:gap-8 md:grid-cols-2 ut-component-global-spacing"><div class="w-full flex flex-col self-center"><div class="flex ut-component-global-spacing flex-col" id="optimizing-conversion-rates-for-retail-and-consumer-brands"><p class="ut-component-global-spacing eyebrow">Guide</p><h2 class="h2">Optimizing conversion rates for retail and consumer brands</h2></div><div class="ut-component-global-spacing text-formatted"><p>Accelerate growth and streamline operations by crafting frictionless ecommerce experiences that reduce cart abandonment, maximize conversions, and exceed customer expectations.</p></div><div class="flex flex-wrap gap-2 justify-center ut-component-global-spacing md:justify-start"> <a class="btn btn-primary" href="/resources/guides/optimizing-conversion-rates-retail-and-consumer-brands" target="_self" > Get the guide</a></div></div><div class="flex self-center flex-col w-full"><div class="ut-component-global-spacing w-full mx-auto flex [&_img]:rounded-4xl"> <article class="media media--type-acquia-dam-image-asset media--view-mode-side"><div> <picture> <source srcset="https://usertesting.widen.net/content/upfkexmrfq/web/IMAGE-CTA-Optimizing-conversion-rates-for-retail-and-consumer-brands-2025-920x516.png?w=725&itok=L-IUqcFX 1x" media="(min-width: 656px)" width="725" height="407"/> <source srcset="https://usertesting.widen.net/content/upfkexmrfq/webp/IMAGE-CTA-Optimizing-conversion-rates-for-retail-and-consumer-brands-2025-920x516.png?crop=yes&k=c&w=344&h=222&itok=MbZur2L0 1x" media="(min-width: 360px)" width="344" height="222"/> <img loading="lazy" width="725" height="407" src="https://usertesting.widen.net/content/upfkexmrfq/web/IMAGE-CTA-Optimizing-conversion-rates-for-retail-and-consumer-brands-2025-920x516.png?w=725&itok=L-IUqcFX" alt="Digital assets for Optimizing conversion rates for retail and consumer brands" /> </picture></div> </article></div></div></div></div></div></section> <section class="section py-8 bg-white container-deafult overflow-x-clip"><div class="container"><div class="ut-component-global-spacing text-formatted"><h2 class="text-align-center"><span>Remove purchase barriers and improve the buyer experience</span></h2></div><div class="ut-component-global-spacing flex gap-x-3 gap-y-6 grid lg:grid-cols-3 sm:grid-cols-2 place-items-center"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"> <a class="clickable-card absolute w-full h-full z-1" href="/resources/customers/walmart-scaling-insights" aria-label="See Story about Walmart Canada"></a><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-image media--view-mode-card"><div> <picture> <source srcset="/sites/default/files/usertestingv3/styles/card/public/2023-07/Walmart-customer-story-footer-1140x435.png.webp?itok=Ug4yiN2Q 1x, /sites/default/files/usertestingv3/styles/card_2x/public/2023-07/Walmart-customer-story-footer-1140x435.png.webp?itok=8bucO_mr 2x" media="(min-width: 360px)" type="image/webp" width="410" height="205"/> <img loading="lazy" width="410" height="205" src="/sites/default/files/usertestingv3/styles/card/public/2023-07/Walmart-customer-story-footer-1140x435.png.jpg?itok=Ug4yiN2Q" alt="Image of grocery store produce aisle" /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravado_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Customer story</p><h4 ><span>Walmart Canada</span></h4><div class=""><div> Read how Walmart Canada scales their UX practice</div></div></div><div class="mt-2"> <a aria-label="See Story about Walmart Canada" class="link link-primary" href="/resources/customers/walmart-scaling-insights" > See Story</a></div></div></div><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"><div class="teaser-media w-full max-w-full relative play-button"><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/vubdpshkeb/webp/STORY-teaser-Burberry-725x408.png?crop=yes&k=c&w=410&h=205&itok=mbf7wfW3 1x, https://usertesting.widen.net/content/vubdpshkeb/webp/STORY-teaser-Burberry-725x408.png?crop=yes&k=c&w=410&h=205&itok=BTLsFgcS 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" width="410" height="205" src="https://usertesting.widen.net/content/vubdpshkeb/webp/STORY-teaser-Burberry-725x408.png?crop=yes&k=c&w=410&h=205&itok=mbf7wfW3" alt="Customer Story Teaser Images. Images are used in the cards on the Customer Story Listing Page." /> </picture></div> </article></div> <a class="clickable-card absolute z-1 inset-0" href="/resources/customers/burberry?autoplay=true#customer-story-content" aria-label="See Story about Burberry"></a></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravado_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Customer story</p><h4 ><span>Burberry</span></h4><div class=""><div> Watch how Burberry improved their app experience and their development of personalized content</div></div></div><div class="mt-2"> <a aria-label="See Story about Burberry" class="link link-primary" href="/resources/customers/burberry" > See Story</a></div></div></div><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"> <a class="clickable-card absolute w-full h-full z-1" href="/resources/customers/abercrombie-fitch-co" aria-label="See Story about Abercrombie & Fitch Co."></a><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/uvtqby3wav/webp/TEASER-customer-story-a&fco-725x480.png?crop=yes&k=c&w=410&h=205&itok=mJLI9dJV 1x, https://usertesting.widen.net/content/uvtqby3wav/webp/TEASER-customer-story-a&fco-725x480.png?crop=yes&k=c&w=410&h=205&itok=a8mT_p0e 2x" media="(min-width: 360px)" width="410" height="205"/> <img loading="lazy" width="410" height="205" src="https://usertesting.widen.net/content/uvtqby3wav/webp/TEASER-customer-story-a&fco-725x480.png?crop=yes&k=c&w=410&h=205&itok=mJLI9dJV" alt="Teaser for Customer Stories - Abercrombie & Fitch Co." /> </picture></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravado_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Customer story</p><h4 ><span>Abercrombie & Fitch Co.</span></h4><div class=""><div> Learn how A&F Co. utilized customer insights to build the online A&F Wedding Shop and evaluate the in-store experience for their Hollister brand</div></div></div><div class="mt-2"> <a aria-label="See Story about Abercrombie & Fitch Co." class="link link-primary" href="/resources/customers/abercrombie-fitch-co" > See Story</a></div></div></div></div></div></section> <section class="section py-8 bg-secondary-symphony_white container-deafult overflow-x-clip"><div class="container"><div class="ut-component-global-spacing text-formatted"><h2 class="text-align-center">Adapt and differentiate with UserTesting</h2></div><div class="ut-component-global-spacing"><div class="flex flex-col md:grid two-columns gap-4 md:gap-8 md:grid-cols-2 ut-component-global-spacing"><div class="md:order-last w-full flex flex-col self-center"><div class="flex ut-component-global-spacing flex-col" id="how-ecommerce-organizations-leverage-usertesting"><h3 class="h3">How ecommerce organizations leverage UserTesting</h3></div><div class="ut-component-global-spacing text-formatted"><p>Optimize and understand how to build an ecommerce digital experience that meets and exceeds customer expectations</p><ul><li><p dir="ltr">Tailor experiences by gaining insights into customer preferences, pain points, and expectations  </p></li><li><p dir="ltr">Uncover mobile users' specific challenges and provide insights on optimizing the mobile experience</p></li><li><p dir="ltr">Identify areas where inconsistencies exist and provide insights to ensure a seamless, cohesive experience across channels</p></li><li><p dir="ltr">Understand the specific needs and expectations of target markets to adapt their buyer experience accordingly</p></li><li><p dir="ltr">Uncover pain points in the return and refund process, leading to improvements in user interfaces, communication, and overall customer experience</p></li><li><p dir="ltr">Make UX data-informed strategies for personalized offers, rewards programs, and targeted marketing campaigns</p></li><li><p dir="ltr">Identify barriers to app adoption and provide insights to enhance app usability, performance, and value proposition, ultimately increasing app engagement and usage</p></li><li><p dir="ltr">Identify accessibility barriers and provide recommendations for improving design and usability to meet accessibility standards and guidelines</p></li></ul></div></div><div class="flex self-center flex-col w-full"><div class="ut-component-global-spacing w-full mx-auto flex [&_img]:rounded-4xl"> <article class="media media--type-acquia-dam-image-asset media--view-mode-side"><div> <picture> <source srcset="https://usertesting.widen.net/content/rxtkkv6szy/web/ILLUST-2023-Ecommerce-retail-mobile-1236x800.png?w=725&itok=aLIIFh2m 1x" media="(min-width: 656px)" width="725" height="469"/> <source srcset="https://usertesting.widen.net/content/rxtkkv6szy/webp/ILLUST-2023-Ecommerce-retail-mobile-1236x800.png?crop=yes&k=c&w=344&h=222&itok=H4X17KW8 1x" media="(min-width: 360px)" width="344" height="222"/> <img loading="lazy" width="725" height="469" src="https://usertesting.widen.net/content/rxtkkv6szy/web/ILLUST-2023-Ecommerce-retail-mobile-1236x800.png?w=725&itok=aLIIFh2m" alt="eCommerce" /> </picture></div> </article></div></div></div></div></div></section> <section class="section py-8 bg-white container-deafult overflow-x-clip"><div class="container"><div class="flex ut-component-global-spacing flex-col text-center items-center mx-auto" id="hear-from-consumers-no-experience-required"><h2 >Hear from consumers, no experience required</h2><div class="ut-component-global-spacing text-formatted"><p>Get started quickly with UserTesting test templates to validate concepts, discover needs, and optimize experiences to drive trust and customer loyalty.</p></div></div> <section class="ut-component-global-spacing splide slider-container relative" aria-label="Splide Basic HTML Example"><div class="splide__track w-full"><ul class="splide__list flex flex-row "><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="info-card flex flex-col h-auto relative border border-primary-insight_gray border-solid flex flex-col p-2 rounded-4xl"> <a target="_self" href="https://www.usertesting.com/resources/templates/website-evaluation" class='absolute inset-y-0 left-0 w-full'></a><div class="media-block mb-2"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><div><img src="https://usertesting.widen.net/content/154bbac7-3f33-4bf3-91c3-b0a1d17c213f/webp/ICON-light-journey-256x256.png?crop=yes&k=c&w=88&h=88&itok=b3ywc3Qs" width="88" height="88" alt="journey icon" loading="lazy" /></div></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><h4>Website evaluation</h4><div class="ut-component-global-spacing text-formatted"><p>Assess critical website characteristics such as appearance, ease of use, and trust</p></div></div> <a class="link link-primary" href="https://www.usertesting.com/resources/templates/website-evaluation" > Learn more</a></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="info-card flex flex-col h-auto relative border border-primary-insight_gray border-solid flex flex-col p-2 rounded-4xl"> <a target="_self" href="https://www.usertesting.com/resources/templates/social-commerce" class='absolute inset-y-0 left-0 w-full'></a><div class="media-block mb-2"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><div><img src="https://usertesting.widen.net/content/63f4dd85-c1cc-414b-bd97-8d301f74418b/webp/ICON-light-idea-256x256.png?crop=yes&k=c&w=88&h=88&itok=K8pPrGI2" width="88" height="88" alt="idea icon" loading="lazy" /></div></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><h4>Social commerce</h4><div class="ut-component-global-spacing text-formatted"><p>Get ahead of messaging, content, and expectations of the social buying experience</p></div></div> <a class="link link-primary" href="https://www.usertesting.com/resources/templates/social-commerce" > Learn more</a></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="info-card flex flex-col h-auto sm:max-w-[410px] relative border border-primary-insight_gray border-solid flex flex-col p-2 rounded-4xl"> <a target="_self" href="https://www.usertesting.com/resources/templates/customer-journey" class='absolute inset-y-0 left-0 w-full'></a><div class="media-block mb-2"> <article class="media media--type-acquia-dam-image-asset media--view-mode-icon"><div><div><img src="https://usertesting.widen.net/content/d2855d9e-c761-4627-b37e-4699bd0724c6/webp/ICON-light-devices-256x256.png?crop=yes&k=c&w=88&h=88&itok=Kooz8_Vm" width="88" height="88" alt="devices icon" loading="lazy" /></div></div> </article></div><div class="flex flex-col h-full ut-component-global-spacing"><h4>Customer journey templates and resources</h4><div class="ut-component-global-spacing text-formatted"><p>Understand how customers engage with your brand or products across multiple touchpoints</p></div></div> <a class="link link-primary" href="https://www.usertesting.com/resources/templates/customer-journey" > Learn more</a></div></div></li></ul></div></section></div></section> <section class="section py-8 bg-secondary-symphony_white container-deafult overflow-x-clip"><div class="container"><div class="flex ut-component-global-spacing flex-col text-center items-center mx-auto" id="additional-resources"><h2 >Additional resources</h2></div> <section class="ut-component-global-spacing splide slider-container relative" aria-label="Splide Basic HTML Example"><div class="splide__track w-full"><ul class="splide__list flex flex-row "><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"> <a class="clickable-card absolute w-full h-full z-1" href="/resources/guides/optimizing-conversion-rates-retail-and-consumer-brands" aria-label="Read more about Guide: Optimizing conversion rates for retail and consumer brands"></a><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-medium"><div><div><img src="https://usertesting.widen.net/content/c6dd87c9-e11a-44e4-a979-fa66a45faf07/webp/TEASER-optimizing-conversion-rates-for-retail-and-consumer-brands-2025-960x540.png?w=672&itok=G-fsY8KZ" width="672" height="378" alt="Digital assets for Optimizing conversion rates for retail and consumer brands" loading="lazy" /></div></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Guide</p><h4 >Optimizing conversion rates for retail and consumer brands</h4><div class=""><div> Accelerate growth and streamline operations by crafting frictionless ecommerce experiences that reduce cart abandonment...</div></div></div><div class="mt-2"> <a aria-label="Read more about Guide: Optimizing conversion rates for retail and consumer brands" class="link link-primary" href="/resources/guides/optimizing-conversion-rates-retail-and-consumer-brands" > Read more</a></div></div></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"> <a class="clickable-card absolute w-full h-full z-1" href="/resources/guides/improve-nps-with-human-insights" aria-label="Read more about Guide: Improving NPS through user insights: a quick-start guide"></a><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-medium"><div><div><img src="https://usertesting.widen.net/content/f0d11b69-2465-467f-9299-9abc5f91b880/webp/TEASER-guide-improve-nps-through-user-insights-2025-960x540.png?w=672&itok=hAw10CxD" width="672" height="378" alt="teaser image Improving NPS 鈥╰hrough user insights: A quick-start guide" loading="lazy" /></div></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Guide</p><h4 >Improving NPS through user insights: a quick-start guide</h4><div class=""><div> For UX researchers, UX leaders, Product leaders, and emerging roles like UX Research Operations...</div></div></div><div class="mt-2"> <a aria-label="Read more about Guide: Improving NPS through user insights: a quick-start guide" class="link link-primary" href="/resources/guides/improve-nps-with-human-insights" > Read more</a></div></div></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"> <a class="clickable-card absolute w-full h-full z-1" href="/blog/a-b-testing-guide" aria-label="Read more about A comprehensive guide to A/B testing for CRO and UX"></a><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-image media--view-mode-medium"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/lazy_loading/public/2024-10/A-B-testing.jpg.webp?itok=iUqpSNDV" width="672" height="370" alt="Photo showing A/B test on mobile phone" class="lazyload" data-src="/sites/default/files/usertestingv3/styles/medium/public/2024-10/A-B-testing.jpg.webp?itok=1FmGaFeG" /></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Blog</p><h4 >A comprehensive guide to A/B testing for CRO and UX</h4><div class=""><div> Here's a familiar scenario: you're at a fork in the road with two different...</div></div></div><div class="mt-2"> <a aria-label="Read more about A comprehensive guide to A/B testing for CRO and UX" class="link link-primary" href="/blog/a-b-testing-guide" > Read more</a></div></div></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-acquia-dam-image-asset media--view-mode-card"><div> <picture> <source srcset="https://usertesting.widen.net/content/zdpwp7lnoo/webp/TEASER-guide-choosing-ux-research-platoform-2025-960x540.png?crop=yes&k=c&w=410&h=205&itok=v_B1Gvkl 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border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Blog</p><h4 >How to measure UX ROI and impact</h4><div class=""><div> UX teams often face the challenge of getting stakeholders excited about their findings and...</div></div></div><div class="mt-2"> <a aria-label="Read more about How to measure UX ROI and impact" class="link link-primary" href="/blog/how-measure-ux-roi-and-impact" > Read more</a></div></div></div></div></li><li class="splide__slide slider-item flex"><div class="ut-component-global-spacing max-w-full w-[410px] slider-width"><div class="teaser relative overflow-hidden h-full flex max-w-full sm:w-[410px] rounded-4xl shadow-card hover:shadow-card-hover flex-col"> <a class="clickable-card absolute w-full h-full z-1" href="/blog/retailers-why-nps-isnt-enough" aria-label="Read more about The metrics world-class retailers rely on鈥攈int, it's not NPS"></a><div class="teaser-media w-full max-w-full relative "><div><article class="media media--type-image media--view-mode-medium"><div> <img loading="lazy" src="/sites/default/files/usertestingv3/styles/lazy_loading/public/2023-06/bigstock-Portrait-Of-Two-Young-Business-469390999.jpg.webp?itok=jGjIRvl0" width="672" height="581" alt="Two women in an office reviewing a document" class="lazyload" data-src="/sites/default/files/usertestingv3/styles/medium/public/2023-06/bigstock-Portrait-Of-Two-Young-Business-469390999.jpg.webp?itok=zz_4Xnz5" /></div> </article></div></div><div class="teaser-content bg-white px-3 pt-3 pb-4 h-full flex flex-col justify-between border-solid border-t-8 rounded-b-4xl border-primary-bravo_blue"><div><p class="pill py-1 px-2 uppercase text-sm rounded-4xl w-fit font-bold bg-secondary-falsetto_yellow">Blog</p><h4 >Why world-class retailers rely on more than NPS or CSAT</h4><div class=""><div> Retail executives have a lot on their minds. 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