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Troubleshoot LinkedIn Matched Audiences | Marketing Solutions Help

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data-test-selector="heading-title"> Troubleshoot LinkedIn Matched Audiences </h2> <span class="hue-default-secondary-color t-14" data-test-selector="relativeTime-container"> Last updated: 4 days ago </span> </div> </div> <div class="page-width-content article-details-content"> <div class="article-details-content__main"> <article data-test-selector="article" data-article-source="urn:li:helpCenterArticle:(420864,LITHOGRAPH)"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If you experience problems when setting up LinkedIn Matched Audiences to enable website retargeting, contact targeting (data integration), company or contact targeting (CSV upload), or using Conversions API, try the following troubleshooting steps.</p> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-ofox0" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Website retargeting</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-ofox0" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> My Matched Audience size is showing as <strong>building</strong>: </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Website retargeting matches website visitors to LinkedIn member accounts for further engagement through ad campaigns. Since not all website visitors are known LinkedIn member accounts, it’s possible that only a portion of your website traffic is being captured as your website audience. If your audience size is <strong>building</strong> and showing fewer than 300:</p><ul><li>Confirm that your Insight Tag has been placed on all of the desired pages on your website.&nbsp;</li><li>Ensure that your URL match rules are set up as desired.&nbsp;</li><li>Wait for more LinkedIn member accounts to visit your website.</li></ul> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>My status is showing as <strong>no signal</strong>:</p><ul><li>Confirm that&nbsp;<a rel="" href="https://www.linkedin.com/help/lms/answer/a425696/" target="_self">your Insight Tag has been properly placed on your website</a>.</li><li>Ensure that&nbsp;<a rel="" href="https://www.linkedin.com/help/lms/answer/a420433/" target="_self">retargeting was set up properly and a segment has been created</a>.</li><li>Try&nbsp;<a rel="" href="https://www.linkedin.com/help/lms/answer/a422760/" target="_self">using a&nbsp;compatible&nbsp;tag management system</a>.</li><li>Verify if your website audience was modified in the last 90 days as this could have caused the website audience to stop working.<ul><li>Check that the Insight Tag is still on the website and correctly placed.</li><li>Check that the URLs set up in Campaign Manager match the pages you are trying to track, and the pages you're trying to track have an Insight Tag placed in the code.</li></ul></li></ul> </div> <div class="article-content-callout article-content-callout__background--warning" data-test-selector="callout-container"> <div> <h3 class="t-16 article-content-callout__headline" data-test-selector="callout-headline"> Important to know </h3> <div class="article-content-callout__text-rich-description t-14 article-content-callout__text-rich-description--hue" data-test-selector="callout-rich-description"> <p></p><p></p><p></p><p></p><p></p><p></p>Consistent with our <a rel="" href="https://www.linkedin.com/legal/sas-terms" target="_blank">terms</a>, the Insight Tag should not be installed on web pages that collect or contain sensitive data.&nbsp;This can include pages offering specific health-related or financial services to consumers. <p><br> </p><p></p> <p></p><p></p>For example, depending on the content of the pages, the Insight Tag may be included on a generic homepage for a pharmacy or a bank, but should not be included on pages for certain types of medications or pages where users manage their financial accounts and transactions or medical appointments, since it could lead to the inadvertent collection and sharing of sensitive information regarding the health or finances of individuals who visited that page. <p><br> </p><p></p> <p><p></p>This does not constitute legal advice. Please consult with your webmaster and legal counsel to determine which pages may or may not collect sensitive data.</p><p></p><p></p><p></p><p></p><p></p> </div> </div> <!----> </div> </div> <!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-cz9r7" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Contact targeting (data integration)</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-cz9r7" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> My segments have been sent over from my data integration partner, but the match rates are low: </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> It can take up to 48 hours (on a rare occasion, longer) for your segments to be sent from your data integration provider, especially if your list is large. </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <ul> <li>Lists from LiveRamp can sometimes take 5-7 days to arrive in Campaign Manager Tool. Learn more about <a rel="" href="/help/lms/answer/73937">connecting to your contact management platform</a>.</li> </ul> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>If it's been more than 72 hours, please <a rel="" href="https://www.linkedin.com/help/lms/answer/a420208" target="_self">contact our support team</a> with your segment name, account ID, and expected match rate for further assistance.</p> </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> I can't send my segments from my data integration partner: </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Confirm that <a rel="" href="/help/lms/answer/73937">the integration steps from your data integration partner were completed correctly</a>. </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> I was able to push the segments from my data integration provider to LinkedIn, but there's a difference in audience size: </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> It's possible that the audience count is smaller than the segment size after the segment is pushed to Campaign Manager because one member can have multiple emails on LinkedIn. For example, if your segment contains a list of emails and a member has a secondary email verified on LinkedIn, they may be associated with more than one email. </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> It can take up to 48 hours (on a rare occasion, longer) for your segments to be sent from your data integration provider, especially if your list is large. </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>If it's been more than 72 hours, please <a rel="" href="https://www.linkedin.com/help/lms/answer/a420208" target="_self">contact our support team</a> with your segment name, account ID, and expected match rate for further assistance.</p> </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> If you continue to experience issues, there could be problems with the segment that you pushed from your data integration provider. We recommend reaching out to your data integration provider for further assistance. </div> </div> <!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-1yhun" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Company and contact targeting (CSV Upload)</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-1yhun" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> My status is showing as <strong>building</strong>: </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> A <strong>building</strong> list status indicates that LinkedIn’s system has not yet finished matching your list with LinkedIn members. The processing step can take up to 48 hours (on a rare occasion, longer). </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <ul> <li>Try using <a rel="" href="/help/lms/answer/81059" target="_self">one of our templates</a> to upload your list.</li> <li>If your list has been in the <strong>building</strong> step for more than 72 hours you can try uploading your list again as a new audience, checking that it meets the list requirements. If your list meets the requirements and does not complete processing after 72 hours, please contact your LinkedIn representative or<a rel="" href="https://www.linkedin.com/help/lms/answer/a420208" target="_self"> our support team</a>.</li> <li>Try using one of <a rel="" href="/help/lms/answer/81059" target="_self">our templates</a> to upload your list.</li> </ul> </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> My list is showing as <strong>failed</strong>: </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Your segment was successfully uploaded and processed, but the Matched Audience is too small to be used. The minimum audience size required to start a campaign is 300 members. You can add more companies or contacts to your segment to increase the size of your Matched Audience segment.</p> </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> My list is showing an error: </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Confirm that your list headers in your CSV file are correct and don't contain any special characters. </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <ul> <li>Supported company targeting headers: </li> <ul> <li>companyname</li> <li>companywebsite</li> <li>companyemaildomain</li> <li>linkedincompanypageurl</li> <li>stocksymbol</li> <li>industry</li> <li>city</li> <li>state</li> <li>companycountry</li> <li>zipcode</li> </ul> <li>Supported contact targeting headers: </li> <ul> <li>email</li> <li>firstname</li> <li>lastname</li> <li>jobtitle</li> <li>employeecompany</li> <li>country</li> <li>appleidfa</li> <li>googleaid</li> <li>googleuid</li> </ul> </ul> </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Try using one of <a rel="" href="/help/lms/answer/81059">our templates</a> to upload your list. </div> </div> </li> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Make sure your list was saved as a CSV file. </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> My list has processed but I’m not seeing delivery to my target audience: </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Once your list has fully processed and is applied to your targeting set-up, it can take an additional 24 hours for your list audience to be incorporated into your targeting audience. If your live campaign is seeing no delivery and your list was applied to the targeting over 24 hours ago: </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <ul> <li>Check that your bid is competitive.</li> <li>Verify that your campaign audience size is more than 300 members. If your selected company or contact targeting list has fewer than 300 members, you can select multiple lists to meet the minimum audience size requirement. Keep in mind that location is a required targeting criteria and may decrease your audience size.</li> <li>Pause your campaign and then reactivate it.</li> <li>If the suggestions above don’t resolve your issue, reach out directly to your LinkedIn representative or <a rel="" href="https://www.linkedin.com/help/lms/answer/a420208" target="_self">contact our support team</a>.</li> </ul> </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> My match rate is low: </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> For company targeting, providing the LinkedIn Page URL is the most efficient way to match. </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <ul> <li>The LinkedIn Page URL will look like the following: https://www.linkedin.com/company/linkedin/</li> <li>For best match results, the Page URL should include the company name at the end of the URL, not a number ID. </li> <li>You can view companies that have both been matched and unmatched to your list by viewing a <a rel="" href="/help/lms/answer/125590">Company Engagement Report</a>. To help with matching companies that were unmatched, review the list of unmatched companies and re-upload the company list. Keep in mind that including the LinkedIn Page URL increases the chance of matching. </li> <li>Learn more about <a rel="" href="/help/lms/answer/102749">match rates</a>.</li> </ul> </div> </div> </li> </ul> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> My hashed email list isn’t matching: </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> Make sure you remove all hidden characters in your hashed email list. You can try hashing the following sample emails to check whether you generate the same output to ensure your hashing is correct. </div> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <ul> <li>Input: <a rel="" href="mailto:foo@bar.com" target="_blank">foo@bar.com</a></li> <li>Output: 0c7e6a405862e402eb76a70f8a26fc732d07c32931e9fae9ab1582911d2e8a3b</li> <li>Input: <a rel="" href="mailto:sample@email.com" target="_blank">sample@email.com</a></li> <li>Output: 7b1b346f4bf19eab45088922bde9577b1e8e34db3e537db755d3c0d97d42213d</li> <li>Input: <a rel="" href="mailto:bar@foo.com" target="_blank">bar@foo.com</a></li> <li>Output: e0ee9d02824d4320a999507150c5b8a371c635c41f645ba3a7205f36384dc199</li> </ul> </div> </div> </li> </ul> </div> <!----> </div> </div> <div class="collapsible article-content__collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-g49dl" aria-expanded="false" class="collapsible__trigger plain-button " data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-bold article-content__collapsible-trigger-text">Conversions API</span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-g49dl" class="collapsible__body article-content__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If you’re not getting a viable audience, review the <a rel="" href="https://www.linkedin.com/help/lms/answer/a5538676" target="_blank">best practices for Conversions API</a> for tips on getting improved signal quality and performance.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>If you see <strong>Low Match Rate </strong>below <strong>Active </strong>for your conversion in the <strong>Status</strong> column of your Conversion Tracking table, review <a rel="" href="https://www.linkedin.com/help/lms/answer/a5938392" target="_blank">ways to improve the signal quality</a>, which is the effectiveness of matching the event to a LinkedIn profile.&nbsp;&nbsp;</p><ul><li>Keep in mind, this is only for conversions based on Direct API integration.&nbsp;</li><li>To find your Conversion Tracking table, click <strong>Measurement </strong>on the left menu in Campaign Manager, then select <strong>Conversion Tracking</strong>. From here, you can review the <strong>Status </strong>column.</li></ul> </div> </div> <!----> </div> </div> </article> <section class="people-also-viewed"> <h3 class="people-also-viewed__header t-bold t-black t-20">People also viewed</h3> <ul class="people-also-viewed__article-list"> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-ekslx" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Matched Audiences best practices </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-ekslx" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Matched Audiences allow you to create custom audiences by uploading a list, retargeting, or through third-party data integration. Here are some recommendations that can help you while setting up Matched Audiences:</p> </div> <ul class="article-content__unordered-list" data-test-selector="unorderedList-container"> <li class="article-content__unordered-list-item t-14"> <div class="article-content__unordered-list-item-wrapper" data-test-selector="unorderedListItem-wrapper"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>The minimum campaign audience size is 300 members and location is a required targeting facet. If you apply Matched Audiences segments to build your campaign audience, it’s important the segment matches more than 300 members as location might decrease your audience size.</p> </div> </div> </li> </ul> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a424450?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Matched Audiences best practices”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-rj8ow" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Edit a saved website audience for website retargeting </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-rj8ow" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can use website retargeting to create a website audience based on member accounts who visited a specific page on your site.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To edit a saved website audience:</p> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Sign in to Campaign Manager.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>If you need to switch accounts, click the account name in the upper-left&nbsp;corner of the page and select the correct account name from the dropdown.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click <strong> <li-icon type="nav-small-sales-navigator-icon"></li-icon> Plan</strong> <li-icon type="chevron-down-icon"></li-icon> on the left menu and select<strong> Audiences</strong>.</p> </div> </li> </ol> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a414891?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Edit a saved website audience for website retargeting”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-wng71" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Edit or delete Matched Audiences </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-wng71" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can edit and delete your Matched Audiences from your Audience page in Campaign Manager.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>To edit or delete Matched Audiences:</p> </div> <ol class="article-content__ordered-list" data-test-selector="orderedList-container"> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Sign in to Campaign Manager.</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>If you need to switch accounts, click the account name in the upper-left corner of the page and select the correct account name from the dropdown.&nbsp;&nbsp;</p> </div> </li> <li class="article-content__ordered-list-item t-14"> <div class="t-14 article-content__rich-text hue-default-color article-content__rich-text--in-list" data-test-selector="preRenderedMarkup-container"> <p>Click <li-icon type="nav-small-sales-navigator-icon"></li-icon> <strong>Plan</strong> <li-icon type="chevron-down-icon"></li-icon> on the left menu and select <strong>Audiences</strong>.</p> </div> </li> </ol> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a422548?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Edit or delete Matched Audiences”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-tgzfv" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Upload company and contact targeting lists for LinkedIn Ads </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-tgzfv" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can use company and contact targeting to build audience segments based on lists of companies and organizations or contact information. Company and contact lists are a part of LinkedIn’s Matched Audiences.</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <h2>Before you upload a list to Campaign Manager</h2> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>Company and contact list requirements:</p><ul><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a423102" target="_self">Company list requirements</a></li><li><a rel="" href="https://www.linkedin.com/help/lms/answer/a1489764" target="_self">Contact list requirements</a></li></ul> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a421822?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Upload company and contact targeting lists for LinkedIn Ads”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> <li class="people-also-viewed__article-list-item" data-test-selector="people-also-viewed-article-list-item"> <div class="collapsible" data-test-selector="collapsible"> <button aria-controls="collapsible__body-v2fem" aria-expanded="false" class="collapsible__trigger plain-button people-also-viewed__collapsible-trigger" data-test-selector="collapsible-trigger" type="button"> <span class="t-16 t-open people-also-viewed__article-title" data-test-selector="people-also-viewed-article-title"> Requirements for company targeting lists in Campaign Manager </span> <li-icon size="large" color="inverse" class="collapsible__icon " data-test-selector="collapsible-icon" type="chevron-down-icon"></li-icon> </button> <div id="collapsible__body-v2fem" class="collapsible__body people-also-viewed__collapsible-body" data-test-selector="collapsible-body" hidden tabindex="-1"> <div class="collapsible__content"> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>You can use company targeting to build audience segments based on lists of companies and organizations, so you can tailor your advertising campaigns to target priority companies, organizations, and schools. Company lists are a part of LinkedIn’s Matched Audiences.&nbsp;</p> </div> <div class="t-14 article-content__rich-text hue-default-color" data-test-selector="preRenderedMarkup-container"> <p>When uploading your company lists, they need to adhere to LinkedIn's formatting guidelines or the upload won’t be successful.&nbsp;For the most up-to-date format, <a rel="" href="https://www.linkedin.com/help/lms/answer/a421822" target="_self">download the CSV template provided in Campaign Manager</a>.</p> </div> </div> <div class="collapsible__body-footer"> <a href="/help/lms/answer/a423102?trk=hc-articlePage-peopleAlsoViewed" class="people-also-viewed__article-link" data-test-selector="people-also-viewed-article-link" aria-label="Read help article “Requirements for company targeting lists in Campaign Manager”"> Read more <li-icon class="people-also-viewed__article-link-icon svg-icon" size="small" aria-hidden="true" type="arrow-right-icon"></li-icon> </a> </div> </div> </div> </li> </ul> </section> <!----> <div class="placeholder " id="helpfulness-rating"> </div> </div> <div class="article-details-content__delimiter"></div> <aside class="article-details-content__aside"> <div class="article-details-content__tags"> <h3 id="tagged-header" class="hue-web__header--aside t-bold t-16" data-test-selector="topicTags-header"> Tagged in </h3> <ul class="pill-list article-page-pill-list hue-artdeco-pill" data-test-selector="topicTags-container"> <li class="pill-list__item" id="topic-link-a139075" data-test-selector="topicTags-list-item"> <a class="pill basePadding label" href="/help/lms/topic/a139075" data-test-selector="topic-tag-link" aria-describedby="tagged-header"> <span data-test-selector="topicTags-title-a139075"> Matched Audiences </span> </a> </li> </ul> </div> <!----><!----><!----> </aside> </div> <!----> </div> </main> <div class="placeholder " id="toasts__wormhole" data-inert-toggle-target="me-menu-inert-toggle-target"> </div> <footer class="global-footer" data-inert-toggle-target="me-menu-inert-toggle-target" data-component-selector="global-footer" data-test-id="global-footer" role="contentinfo"> <div class="global-footer__upper-row-wrapper"> <div class="page-width-content"> <ul class="global-footer__upper-row-items t-12 t-black"> <li class="global-footer__upper-row-item global-footer__logo"> <a class="global-footer__upper-row-item-link" href="https://www.linkedin.com"> <li-icon size="14dp" color="brand" tabindex="-1" aria-hidden="true" type="linkedin-logo"></li-icon> <span class="visually-hidden">LinkedIn</span> </a> </li> <li class="global-footer__upper-row-item "> <a class="global-footer__upper-row-item-link" data-test-id="footer-contact-us" href="https://www.linkedin.com/help/lms/ask"> Contact us </a> </li> <!----> <!----> <!----> <!----> <li class="global-footer__upper-row-item global-footer__language-switcher-wrapper"> <form action method="GET" class="language-switcher__form"> <!----> <label class="language-switcher__select-label"> <span class="visually-hidden">Select a language. 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