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<!DOCTYPE html><html data-wf-domain="www.madebyemblem.com" data-wf-page="637bf3a8f1765c3e2e8ed462" data-wf-site="637bf3a7f1765c28378ed44e" data-wf-collection="637bf3a8f1765ceba08ed45a" data-wf-item-slug="toronto-pearson"><head><meta charset="utf-8"/><title>Toronto Pearson Airport - Brand Identity</title><meta content="A new brand and culture for Toronto Pearson Airport's community of 50,000 resilient heroes." name="description"/><meta content="Toronto Pearson Airport - Brand Identity" property="og:title"/><meta content="A new brand and culture for Toronto Pearson Airport's community of 50,000 resilient heroes." property="og:description"/><meta content="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/651c2c0962bd08a7e922a4ad_IATP-Website.jpg" property="og:image"/><meta content="Toronto Pearson Airport - Brand Identity" property="twitter:title"/><meta content="A new brand and culture for Toronto Pearson Airport's community of 50,000 resilient heroes." property="twitter:description"/><meta content="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/651c2c0962bd08a7e922a4ad_IATP-Website.jpg" property="twitter:image"/><meta property="og:type" content="website"/><meta content="summary_large_image" name="twitter:card"/><meta content="width=device-width, initial-scale=1" name="viewport"/><link href="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/css/made-by-emblem.webflow.67b390005.css" rel="stylesheet" type="text/css"/><script type="text/javascript">!function(o,c){var n=c.documentElement,t=" w-mod-";n.className+=t+"js",("ontouchstart"in o||o.DocumentTouch&&c instanceof DocumentTouch)&&(n.className+=t+"touch")}(window,document);</script><link href="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/63891e930560ce695375b96c_MBE_favicon.png" rel="shortcut icon" type="image/x-icon"/><link href="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/63891f0752c0b431d11f5fe6_MBE_webclip.jpg" rel="apple-touch-icon"/><link href="https://www.madebyemblem.com/project/toronto-pearson" rel="canonical"/><script async="" src="https://www.googletagmanager.com/gtag/js?id=G-8968FLBTG9"></script><script type="text/javascript">window.dataLayer = window.dataLayer || [];function gtag(){dataLayer.push(arguments);}gtag('js', new Date());gtag('set', 'developer_id.dZGVlNj', true);gtag('config', 'G-8968FLBTG9');</script> <script>(function(w,d,s,l,i){w[l]=w[l]||[];w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});var f=d.getElementsByTagName(s)[0], j=d.createElement(s),dl=l!='dataLayer'?'&l='+l:'';j.async=true;j.src= 'https://www.googletagmanager.com/gtm.js?id='+i+dl;f.parentNode.insertBefore(j,f); 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A pillar of Pearson’s strategy coming out of the pandemic is employee acquisition and retention. “I AM TORONTO PEARSON” (IATP) is a brand developed by Pearson in 2016 to serve the community of over 50,000 employees and required a refresh to facilitate their new plans in growing and celebrating that community. </p></div><div class="div-block-36"><h3 class="heading-13">Our Solution</h3><p class="paragraph-22">We took inspiration from athletic brand advertising and promotions in professional sports to evoke a sense of heroism, camaraderie, and energy into the IATP look and feel. Through its photographic style and taglines, IATP celebrates its community and the jobs that they do. We created a custom typeface based on Pearson’s departure gate signage — a subtle reference to the traveler being the end focus of IATP. </p></div></div><section class="_2024-case-study-into-summary"><div class="cs-title-and-headline w-row"><div class="column-18 w-col w-col-4"><div class="text-block-23">I Am Toronto Pearson</div><div class="text-block-24">Brand Identity</div></div><div class="column-17 w-col w-col-8"><h1 class="heading-51">A new brand and culture for Toronto Pearson Airport's community of 50,000 resilient heroes.</h1></div></div><div class="cs-details-summary w-row"><div class="column-16 w-col w-col-4"><div class="case-study-details"><div class="cs-fine-print"><div class="client-columns w-row"><div class="column-13 w-col w-col-4"><p class="paragraph-55">Client</p></div><div class="column-14 w-col w-col-8"><p class="paragraph-56">Toronto Pearson Airport</p></div></div><div class="services-columns w-row"><div class="column-13 w-col w-col-4"><p class="paragraph-55">Services</p></div><div class="column-14 w-col w-col-8"><div class="rich-text-block-7 w-richtext"><p>Visual Identity<br/>Copywriting<br/>Website<br/>Photography</p></div></div></div><div class="press-columns w-row"><div class="column-13 w-col w-col-4"><p class="paragraph-55">Press</p></div><div class="column-14 w-col w-col-8"><div class="rich-text-block-8 w-richtext"><p><a href="https://strategyonline.ca/2023/06/23/toronto-pearson-airport-celebrates-its-workers/" target="_blank">Strategy Online</a><br/><a href="https://www.underconsideration.com/brandnew/archives/new_logo_and_identity_for_i_am_toronto_pearson_by_emblem.php">Brand New</a><br/><a href="https://www.underconsideration.com/brandnew/archives/the_year_in_review_part_7_the_best_in_supporting_identity_elements_2023.php">Brand New 2023 Recap</a><br/><a href="https://www.instagram.com/p/Cv-v9mLSWKW/?img_index=1" target="_blank">Design Professionals of Canada<br/></a><a href="https://worldbranddesign.com/made-by-emblem-helps-create-new-brand-and-culture-for-i-am-toronto-pearson/">World Brand Society</a></p></div></div></div><div class="awards-columns w-condition-invisible w-row"><div class="column-13 w-col w-col-4"><p class="paragraph-55">Awards</p></div><div class="column-14 w-col w-col-8"><div class="rich-text-block-9 w-dyn-bind-empty w-richtext"></div></div></div><div class="collaborator-columns w-row"><div class="column-13 w-col w-col-4"><p class="paragraph-55">Credits</p></div><div class="column-14 w-col w-col-8"><div class="rich-text-block-7 w-richtext"><p>Photography:<br/>Taha Muharuma<br/>Daniel Neuhaus</p><p>Video:<br/>Colin Clark</p></div></div></div></div></div></div><div class="column-15 w-col w-col-8"><div class="project-summary"><div class="case-study-summary w-richtext"><p>We crafted a new employee community identity for Canada's largest airport to improve workplace pride and to provide a foundation for Pearson's new retention and acquisition efforts.</p></div><a href="#CS-Goal" class="link-17">Read more </a></div></div></div><img alt="" loading="lazy" src="" class="image-42 w-dyn-bind-empty"/><div style="padding-top:56.25%" class="w-video w-embed"><iframe class="embedly-embed" src="//cdn.embedly.com/widgets/media.html?src=https%3A%2F%2Fplayer.vimeo.com%2Fvideo%2F895882809%3Fapp_id%3D122963&dntp=1&display_name=Vimeo&url=https%3A%2F%2Fvimeo.com%2F895882809&image=http%3A%2F%2Fi.vimeocdn.com%2Fvideo%2F1770826178-3a5f0359a80d03f6f30b9ee318374a4b37855ef6cb5188fa4a8a963ebacf9994-d_1280&key=96f1f04c5f4143bcb0f2e68c87d65feb&type=text%2Fhtml&schema=vimeo" width="1920" height="1080" scrolling="no" title="Vimeo embed" frameborder="0" allow="autoplay; fullscreen; encrypted-media; picture-in-picture;" allowfullscreen="true"></iframe></div></section><section id="CS-Goal" class="_2024-case-study-goal-mission"><div class="cs-goal-mission-gap w-row"><div class="column-16 w-col w-col-4"></div><div class="column-15 w-col w-col-8"><div class="cs-body"><div class="cs---body-copy w-richtext"><p>Toronto Pearson Airport is Canada’s biggest and most heavily used airport accounting for 60% of the country’s international arrivals. In 2016 Pearson developed “I AM TORONTO PEARSON” (IATP) to serve its community of over 50,000 employees. Beginning in 2020, the Covid-19 pandemic took a toll on Pearson's business, reputation, and employee morale. </p><p>Upon emerging from this period, Pearson ultimately wanted to revitalize its diminished workforce and reputation among employees by investing in its employee community. Our studio was engaged to help with the first important step of Pearson's 10 year strategy: invigorating the workforce culture by re-crafting the IATP brand.</p><p>When it was developed, IATP was much more focused on traveller perception, which limited employee engagement and sentiment toward the brand. In speaking with people who worked at the airport it was evident (surprisingly so) that there was a swelling pride those people shared with each other about their work and workplace. </p><p>However, we learned that the community was only interested in IATP as a repository of relevant workplace rules and information, or as a source of free swag. To achieve its new goals, IATP needed to address this disconnect with it's audience and refocus on the people it represents, instead of travellers.</p></div><a href="#CS-Outcome-Gain" class="cs---continued">Continue</a></div></div></div></section><section class="_1-col-gallery-1"><div class="collection-list-wrapper-14 w-dyn-list"><script type="text/x-wf-template" id="wf-template-5fd31703-19e7-13b7-3297-6fa6b4e0200f">%3Cdiv%20role%3D%22listitem%22%20class%3D%22collection-item-9%20w-dyn-item%20w-dyn-repeater-item%22%3E%3Cimg%20src%3D%22https%3A%2F%2Fcdn.prod.website-files.com%2F637bf3a8f1765c045b8ed46a%2F65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED.jpg%22%20loading%3D%22lazy%22%20alt%3D%22I%20Am%20Toronto%20Pearson%20-%20Poster%20Campaign%22%20sizes%3D%22(max-width%3A%20479px)%2090vw%2C%20(max-width%3A%20991px)%20100vw%2C%2090vw%22%20srcset%3D%22https%3A%2F%2Fcdn.prod.website-files.com%2F637bf3a8f1765c045b8ed46a%2F65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-500.jpg%20500w%2C%20https%3A%2F%2Fcdn.prod.website-files.com%2F637bf3a8f1765c045b8ed46a%2F65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-800.jpg%20800w%2C%20https%3A%2F%2Fcdn.prod.website-files.com%2F637bf3a8f1765c045b8ed46a%2F65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-1080.jpg%201080w%2C%20https%3A%2F%2Fcdn.prod.website-files.com%2F637bf3a8f1765c045b8ed46a%2F65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-1600.jpg%201600w%2C%20https%3A%2F%2Fcdn.prod.website-files.com%2F637bf3a8f1765c045b8ed46a%2F65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-2000.jpg%202000w%2C%20https%3A%2F%2Fcdn.prod.website-files.com%2F637bf3a8f1765c045b8ed46a%2F65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED.jpg%202500w%22%20class%3D%22image-20%22%2F%3E%3C%2Fdiv%3E</script><div role="list" class="case-study-image-collection w-dyn-items"><div role="listitem" class="collection-item-9 w-dyn-item w-dyn-repeater-item"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED.jpg" loading="lazy" alt="I Am Toronto Pearson - Poster Campaign" sizes="(max-width: 479px) 90vw, (max-width: 991px) 100vw, 90vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED-p-2000.jpg 2000w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/65bbb7cb66e418e114be1d2c_IATP-Promotional-Image-EDITED.jpg 2500w" class="image-20"/></div><div role="listitem" class="collection-item-9 w-dyn-item w-dyn-repeater-item"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d20a048308d176d83d6_photographyAirside.jpg" loading="lazy" alt="I Am Toronto Pearson - Photography" sizes="(max-width: 479px) 90vw, (max-width: 991px) 100vw, 90vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d20a048308d176d83d6_photographyAirside-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d20a048308d176d83d6_photographyAirside-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d20a048308d176d83d6_photographyAirside-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d20a048308d176d83d6_photographyAirside-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d20a048308d176d83d6_photographyAirside.jpg 1920w" class="image-20"/></div><div role="listitem" class="collection-item-9 w-dyn-item w-dyn-repeater-item"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8f464d51a67d7766f1_typogrpahyArtboard%201.jpg" loading="lazy" alt="I Am Toronto Pearson - Custom Typogrpahy" sizes="(max-width: 479px) 90vw, (max-width: 991px) 100vw, 90vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8f464d51a67d7766f1_typogrpahyArtboard%201-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8f464d51a67d7766f1_typogrpahyArtboard%201-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8f464d51a67d7766f1_typogrpahyArtboard%201-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8f464d51a67d7766f1_typogrpahyArtboard%201-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8f464d51a67d7766f1_typogrpahyArtboard%201.jpg 1920w" class="image-20"/></div><div role="listitem" class="collection-item-9 w-dyn-item w-dyn-repeater-item"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8ffbde7117aeb37bcb_IATP-Social-Feed-2.jpg" loading="lazy" alt="I Am Toronto Pearson - Social Feed" sizes="(max-width: 479px) 90vw, (max-width: 991px) 100vw, 90vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8ffbde7117aeb37bcb_IATP-Social-Feed-2-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8ffbde7117aeb37bcb_IATP-Social-Feed-2-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8ffbde7117aeb37bcb_IATP-Social-Feed-2-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8ffbde7117aeb37bcb_IATP-Social-Feed-2-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8ffbde7117aeb37bcb_IATP-Social-Feed-2.jpg 1920w" class="image-20"/></div><div role="listitem" class="collection-item-9 w-dyn-item w-dyn-repeater-item"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d1d88d52202dff4b0d4_photographyLogistics%20_%20Security.jpg" loading="lazy" alt="I Am Toronto Pearson - Photography " sizes="(max-width: 479px) 90vw, (max-width: 991px) 100vw, 90vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d1d88d52202dff4b0d4_photographyLogistics%20_%20Security-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d1d88d52202dff4b0d4_photographyLogistics%20_%20Security-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d1d88d52202dff4b0d4_photographyLogistics%20_%20Security-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d1d88d52202dff4b0d4_photographyLogistics%20_%20Security-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d1d88d52202dff4b0d4_photographyLogistics%20_%20Security.jpg 1920w" class="image-20"/></div><div role="listitem" class="collection-item-9 w-dyn-item w-dyn-repeater-item"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8fd19ae6c854e37bb4_typogrpahyArtboard%201%20copy%203.jpg" loading="lazy" alt="I Am Toronto Pearson - Taglines" sizes="(max-width: 479px) 90vw, (max-width: 991px) 100vw, 90vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8fd19ae6c854e37bb4_typogrpahyArtboard%201%20copy%203-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8fd19ae6c854e37bb4_typogrpahyArtboard%201%20copy%203-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8fd19ae6c854e37bb4_typogrpahyArtboard%201%20copy%203-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8fd19ae6c854e37bb4_typogrpahyArtboard%201%20copy%203-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8fd19ae6c854e37bb4_typogrpahyArtboard%201%20copy%203.jpg 1920w" class="image-20"/></div><div role="listitem" class="collection-item-9 w-dyn-item w-dyn-repeater-item"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906d81c0270692acb8f286_Display-OOHDigitalBillboard.jpg" loading="lazy" alt="I Am Toronto Pearson - Billboard" class="image-20"/></div></div><div class="empty-state-14 w-dyn-hide w-dyn-empty"><div>No items found.</div></div></div></section><div class="_2-col-gallery-1"><div class="collection-list-wrapper-4 w-dyn-list"><script type="text/x-wf-template" id="wf-template-670d97a1-5908-97c6-1457-820baf955b54">%3Cdiv%20role%3D%22listitem%22%20class%3D%22collection-item-4%20w-dyn-item%20w-dyn-repeater-item%20w-col%20w-col-6%22%3E%3Cimg%20src%3D%22%22%20loading%3D%22lazy%22%20alt%3D%22%22%20class%3D%22gallery_image%20w-dyn-bind-empty%22%2F%3E%3C%2Fdiv%3E</script><div role="list" class="collection-list-6 w-dyn-items w-row w-dyn-hide"></div><div class="empty-state-15 w-dyn-empty"><div>No items found.</div></div></div></div><div class="quote w-richtext"><h1>“It needed a ‘We The North’ rallying cry.”</h1></div><div style="background-image:url("https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8e43970eb66fa3acb4_Display-OOHTSA.jpg")" class="full-screen-image-1"></div><section id="CS-Outcome-Gain" class="_2024-case-study-gamble-gain"><div class="cs-goal-mission-gap w-row"><div class="column-16 w-col w-col-4"></div><div class="column-15 w-col w-col-8"><div class="cs-body"><div class="cs---body-copy w-richtext"><p>With over 50,000 people, this community was the size of a small city and it needed a "We The North" rallying cry. We believed that by making airport employees the focus of IATP's brand identity, Pearson could tap into the pride already felt among workers. The idea was that IATP could celebrate its employee community by capturing joy in the workplace while elevating jobs through grandiose metaphors. This would demonstrate Pearson's appreciation for their employees and inspire even more pride in the workplace among workers and future applicants.</p><p>What we crafted for Pearson was a new community whose identity re-frames and empowers the employee as a “resilient hero”. Taking visual cues from Pearson Airport itself, we built the community a visual system designed to lean more toward Nike athletics than corporate ERG. It’s taglines, written in a custom-made type based on the Pearson’s gate and baggage signs, we developed to galvanize the community’s sense of pride what they do at and for the airport. It was essential that this brand felt sincere and reflective of the community so we took a street photography approach in order to capture authentically candid and joyful moments.</p></div></div></div></div></section><div class="video-1"><div class="video-4 w-dyn-bind-empty w-video w-embed"></div></div><div class="quote w-richtext"><h1>“Copywriting that turns every airport role into a hero through clever metaphors that exalt every person’s job” </h1><p>- Brand New</p></div><section class="_1-col-gallery-2-wrapper"><div class="_1-col-gallery-2-collection w-dyn-list"><script type="text/x-wf-template" id="wf-template-1bbf19d0-e0e7-bf17-381b-4554804f3a64">%3Cdiv%20role%3D%22listitem%22%20class%3D%22collection-item-9%20w-dyn-item%20w-dyn-repeater-item%22%3E%3Cimg%20src%3D%22https%3A%2F%2Fcdn.prod.website-files.com%2F637bf3a8f1765c045b8ed46a%2F64907d20c4d4a5484bf57368_typogrpahyArtboard%25201%2520copy.jpg%22%20loading%3D%22lazy%22%20alt%3D%22I%20Am%20Toronto%20Pearson%20-%20YYZ%20%22%20sizes%3D%2290vw%22%20srcset%3D%22https%3A%2F%2Fcdn.prod.website-files.com%2F637bf3a8f1765c045b8ed46a%2F64907d20c4d4a5484bf57368_typogrpahyArtboard%25201%2520copy-p-500.jpg%20500w%2C%20https%3A%2F%2Fcdn.prod.website-files.com%2F637bf3a8f1765c045b8ed46a%2F64907d20c4d4a5484bf57368_typogrpahyArtboard%25201%2520copy-p-800.jpg%20800w%2C%20https%3A%2F%2Fcdn.prod.website-files.com%2F637bf3a8f1765c045b8ed46a%2F64907d20c4d4a5484bf57368_typogrpahyArtboard%25201%2520copy-p-1080.jpg%201080w%2C%20https%3A%2F%2Fcdn.prod.website-files.com%2F637bf3a8f1765c045b8ed46a%2F64907d20c4d4a5484bf57368_typogrpahyArtboard%25201%2520copy-p-1600.jpg%201600w%2C%20https%3A%2F%2Fcdn.prod.website-files.com%2F637bf3a8f1765c045b8ed46a%2F64907d20c4d4a5484bf57368_typogrpahyArtboard%25201%2520copy.jpg%201920w%22%20class%3D%22image-20%22%2F%3E%3C%2Fdiv%3E</script><div role="list" class="case-study-image-collection w-dyn-items"><div role="listitem" class="collection-item-9 w-dyn-item w-dyn-repeater-item"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d20c4d4a5484bf57368_typogrpahyArtboard%201%20copy.jpg" loading="lazy" alt="I Am Toronto Pearson - YYZ " sizes="90vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d20c4d4a5484bf57368_typogrpahyArtboard%201%20copy-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d20c4d4a5484bf57368_typogrpahyArtboard%201%20copy-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d20c4d4a5484bf57368_typogrpahyArtboard%201%20copy-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d20c4d4a5484bf57368_typogrpahyArtboard%201%20copy-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d20c4d4a5484bf57368_typogrpahyArtboard%201%20copy.jpg 1920w" class="image-20"/></div><div role="listitem" class="collection-item-9 w-dyn-item w-dyn-repeater-item"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e94c79d06ec4a06ceef_typogrpahyArtboard%201%20copy%202.jpg" loading="lazy" alt="I Am Toronto Pearson - Type Design" sizes="90vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e94c79d06ec4a06ceef_typogrpahyArtboard%201%20copy%202-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e94c79d06ec4a06ceef_typogrpahyArtboard%201%20copy%202-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e94c79d06ec4a06ceef_typogrpahyArtboard%201%20copy%202-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e94c79d06ec4a06ceef_typogrpahyArtboard%201%20copy%202-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e94c79d06ec4a06ceef_typogrpahyArtboard%201%20copy%202.jpg 1920w" class="image-20"/></div><div role="listitem" class="collection-item-9 w-dyn-item w-dyn-repeater-item"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d17eee48c0b2eac6e80_photographyFood%20%26%20retail.jpg" loading="lazy" alt="I Am Toronto Pearson - Photography" sizes="90vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d17eee48c0b2eac6e80_photographyFood%20%26%20retail-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d17eee48c0b2eac6e80_photographyFood%20%26%20retail-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d17eee48c0b2eac6e80_photographyFood%20%26%20retail-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d17eee48c0b2eac6e80_photographyFood%20%26%20retail-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d17eee48c0b2eac6e80_photographyFood%20%26%20retail.jpg 1920w" class="image-20"/></div><div role="listitem" class="collection-item-9 w-dyn-item w-dyn-repeater-item"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e939d9787246b29d686_Display-OOHPoster%20.jpg" loading="lazy" alt="I Am Toronto Pearson - Digital Board" sizes="90vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e939d9787246b29d686_Display-OOHPoster%20-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e939d9787246b29d686_Display-OOHPoster%20-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e939d9787246b29d686_Display-OOHPoster%20-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e939d9787246b29d686_Display-OOHPoster%20-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e939d9787246b29d686_Display-OOHPoster%20.jpg 1920w" class="image-20"/></div><div role="listitem" class="collection-item-9 w-dyn-item w-dyn-repeater-item"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e9464fa6e880b9fd8b4_IATP-Social-Feature.jpg" loading="lazy" alt="I Am Toronto Pearson - Social Post" sizes="90vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e9464fa6e880b9fd8b4_IATP-Social-Feature-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e9464fa6e880b9fd8b4_IATP-Social-Feature-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e9464fa6e880b9fd8b4_IATP-Social-Feature-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e9464fa6e880b9fd8b4_IATP-Social-Feature-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e9464fa6e880b9fd8b4_IATP-Social-Feature.jpg 1920w" class="image-20"/></div><div role="listitem" class="collection-item-9 w-dyn-item w-dyn-repeater-item"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8f99adaad12d187cad_IATP-ReelBrowser.jpg" loading="lazy" alt="I Am Toronto Pearson - Digital Uses" sizes="90vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8f99adaad12d187cad_IATP-ReelBrowser-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8f99adaad12d187cad_IATP-ReelBrowser-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8f99adaad12d187cad_IATP-ReelBrowser-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8f99adaad12d187cad_IATP-ReelBrowser-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e8f99adaad12d187cad_IATP-ReelBrowser.jpg 1920w" class="image-20"/></div><div role="listitem" class="collection-item-9 w-dyn-item w-dyn-repeater-item"><img src="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d1aeee48c0b2eac70e9_photographyPassenger.jpg" loading="lazy" alt="I Am Toronto Pearson - Photography" sizes="90vw" srcset="https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d1aeee48c0b2eac70e9_photographyPassenger-p-500.jpg 500w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d1aeee48c0b2eac70e9_photographyPassenger-p-800.jpg 800w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d1aeee48c0b2eac70e9_photographyPassenger-p-1080.jpg 1080w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d1aeee48c0b2eac70e9_photographyPassenger-p-1600.jpg 1600w, https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64907d1aeee48c0b2eac70e9_photographyPassenger.jpg 1920w" class="image-20"/></div></div><div class="empty-state-16 w-dyn-hide w-dyn-empty"><div>No items found.</div></div></div></section><div class="_2-col-gallery-2"><div class="collection-list-wrapper-7 w-dyn-list"><script type="text/x-wf-template" id="wf-template-761c7e6e-9574-84a6-8911-f41aab9265a3">%3Cdiv%20role%3D%22listitem%22%20class%3D%22collection-item-4%20w-dyn-item%20w-dyn-repeater-item%20w-col%20w-col-6%22%3E%3Cimg%20src%3D%22%22%20loading%3D%22lazy%22%20alt%3D%22%22%20class%3D%22gallery_image%20w-dyn-bind-empty%22%2F%3E%3C%2Fdiv%3E</script><div role="list" class="collection-list-6 w-dyn-items w-row w-dyn-hide"></div><div class="empty-state-13 w-dyn-empty"><div>No items found.</div></div></div></div><div class="video-2"><div class="w-dyn-bind-empty w-video w-embed"></div></div><div class="quote w-richtext"><h1>“I Am Toronto Pearson has elevated the airport's reputation as a world-class destination and an excellent place to work.” </h1><p>- Greater Toronto Airport Authority</p></div><div style="background-image:url("https://cdn.prod.website-files.com/637bf3a8f1765c045b8ed46a/64906e12fb4150adff873fde_IATP-OOH.jpg")" class="full-screen-image-2"></div><div id="footer" class="footer"><div class="section-7"><h1 class="heading-30"><a href="/contact" class="link-6">Contact Us</a></h1><h1 class="heading-29">Let’s find a solution to your <span class="text-span-11">editorial, branding, design, strategy, marketing, advertising</span> project together.</h1></div><div class="container-2"><div class="div-block-37"><img src="https://cdn.prod.website-files.com/637bf3a7f1765c28378ed44e/6387a4064b6bab648f327b9c_logo%20pieces-05.svg" loading="lazy" alt="" class="image-9"/></div><div class="footer-block"><div class="sit"><div class="footer-inner-2"><p class="paragraph-35">We get it— everyone has a newsletter. 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