Proyecto de Branding y Diseño Web para Grupo 91

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id="ctc-icn" x="0" y="0" viewBox="0 0 40 32"><path d="M34 0c3.31 0 6 2.69 6 6v20c0 3.31-2.69 6-6 6H6c-3.31 0-6-2.69-6-6V6c0-3.31 2.69-6 6-6h28zm0 4H6c-1.1 0-2 .9-2 2v20c0 1.1.9 2 2 2h28c1.1 0 2-.9 2-2V6c0-1.1-.9-2-2-2zm-5.25 4.44-8.75 7-8.75-7a2 2 0 0 0-2.81.31 2 2 0 0 0 .31 2.81l10 8c.37.29.81.44 1.25.44s.88-.15 1.25-.44l10-8a2 2 0 0 0 .31-2.81 2 2 0 0 0-2.81-.31z" style="fill:#fff" /></svg> </a> </span> </header> <div id="smooth-wrapper"> <div id="smooth-content"> <main class="drool-main scontainer">  <style> .cabezal-proyecto::before{ background-color: #c6aa76; } </style> <section class="cabezal-proyecto" style="background-color:#c6aa76; color: #f9f9f9"><div class="container"> <div class="row"> <div class="col-12 col-md-10 col-lg-7"> <h1>La gestión de una comunidad desde la simplicidad y la elegancia.</h1> </div> <div class="col-12 offset-lg-2 col-lg-3"> <div class="pr-cabinfo"> <p>Cliente: Grupo 91</p> <div class="proyecto-tp"> <span class='prj-class'>Branding</span><span class='prj-class'>Diseño gráfico</span><span class='prj-class'>Diseño web</span> </div> </div> </div> </div> </div> <div class="img-princ "><span class="news-img-cont "><img src="https://drool.es/wp-content/uploads/2022/04/grupo91-principal-1-scaled-jpg.webp" alt="Rótulo exterior de Grupo 91" class="img-scroll-ani-only-scroll"></span></div> </section> <section class="pr-contenido"><div class="pr-wrapper dr-comp"><h2 class="pr-top-text">Un proyecto de <strong>rebranding integral</strong> para una marca con un recorrido de más de 30 años gestionando comunidades de vecinos.</h2></div> <div class="dr-comp dbl-txt "> <p class="fade">Sobre Grupo 91<br /> <br /> Grupo 91 son administradores de fincas con una larga y contrastada experiencia profesional que ofrece un servicio basado en la simplificación y sencillez a la hora de organizar y gestionar de manera integral comunidades de vecinos.</p> <p class="fade">Sobre el proyecto<br /> <br /> Creación de una nueva<strong> identidad visual e identidad verbal.</strong> Desarrollo de una comunicación gráfica adaptada a los nuevos tiempos que sirva para mostrar el potencial de una empresa con más de 30 años de recorrido.</p> </div><div class="dr-comp fade img-scroll-ani pr-flotante prlt1 tipo_margen_pequeno" id="1" > <video loop="loop" playsinline="playsinline" controlslist="nodownload noplaybackrate" autoplay="autoplay" disablepictureinpicture="" muted="muted" src="https://player.vimeo.com/progressive_redirect/playback/759026979/rendition/1080p/file.mp4?loc=external&signature=d54df8e1e47296e247b8924e38f0a4c3331a2a7935daf49c3160ba7d935b4e5c"> <source src="https://player.vimeo.com/progressive_redirect/playback/759026979/rendition/1080p/file.mp4?loc=external&signature=d54df8e1e47296e247b8924e38f0a4c3331a2a7935daf49c3160ba7d935b4e5c" type="video/mp4"></source> </video> </div><div class="dr-comp fade img-scroll-ani pr-flotante prlt2 tipo_margen_grande" id="2" > <video loop="loop" playsinline="playsinline" controlslist="nodownload noplaybackrate" autoplay="autoplay" disablepictureinpicture="" muted="muted" src="https://player.vimeo.com/progressive_redirect/playback/759026994/rendition/1080p/file.mp4?loc=external&signature=8a5cf53163dcdda44c30e166bc040c0c0fc06cbee6bd59013a6692c5e0b3c590"> <source src="https://player.vimeo.com/progressive_redirect/playback/759026994/rendition/1080p/file.mp4?loc=external&signature=8a5cf53163dcdda44c30e166bc040c0c0fc06cbee6bd59013a6692c5e0b3c590" type="video/mp4"></source> </video> </div> <style> #fullimg_3 { background-image: url('https://drool.es/wp-content/uploads/2022/04/grupo91-full-01-scaled-jpg.webp'); height: 848px } @media screen and (max-width: 1024px) { #fullimg_3 { height: px } } @media screen and (max-width: 600px) { #fullimg_3 { height: px } } </style> <div class="dr-comp fade -"> <div class="fullimg - -" id="fullimg_3" > </div> </div> <div class="frontera dr-slider fade"> <div class="slider-bound"></div> <div class="drool-slider-container2" id="sectionPin"> <div class="drool-slider2 " id="drool-slider4"> <img src="https://drool.es/wp-content/uploads/2022/04/grupo91-slider-01-jpg.webp" alt="Tarjeta corporativa de Grupo 91"> <img src="https://drool.es/wp-content/uploads/2022/04/grupo91-slider-02-jpg.webp" alt="Sobre corporativo de Grupo 91"> <img src="https://drool.es/wp-content/uploads/2022/04/grupo91-slider-03-jpg.webp" alt="Hoja corporativa Grupo 91"> <img src="https://drool.es/wp-content/uploads/2022/04/grupo91-slider-04-jpg.webp" alt="Carpeta corporativa cerrada de Grupo 91"> <img src="https://drool.es/wp-content/uploads/2022/04/grupo91-slider-05-jpg.webp" alt="Carpeta corporativa abierta de Grupo 91"> </div> </div> </div><div class="dr-comp fade img-scroll-ani pr-flotante prlt5 tipo_margen_grande" id="5" > <img src="" alt=""> </div><div class="dr-comp fade pr-wrapper pr-texto40 npdg"> <p> Una marca basada en los <strong>conceptos de simplicidad y elegancia.</strong> El objetivo principal de Grupo 91 es ayudar y hacer la vida más fácil a las comunidades de vecinos a través de una gestión transparente y personalizada centrada en la comunicación directa con sus clientes. </p> </div> <div class="dr-comp anm pr-foto-texto - stickyfield"> <div class="par-foto fade paralt7"> <img src="https://drool.es/wp-content/uploads/2022/04/grupo91-detalle-01-scaled-jpg.webp" alt="Web de Grupo 91"> <span style="color: " class="lowkey tfloat" id="prfloat7" >Web de Grupo 91</span> </div> <div class="par-texto"> <h3 class="fade">Una web que sirve de centro de información absoluta.</h3> <p class="fade">Diseño centrado en <strong>una interfaz limpia y sencilla</strong> que juega con los espacios y la disposición del contenido combinado con animaciones sutiles que la dotan de dinamismo y modernidad. Hemos creado una <strong>enciclopedia responsive</strong> que contiene todo lo relacionado con el mundo de los administradores de comunidades.<br /> <br /> Como resultado obtenemos una herramienta clara de difusión que hace de <strong>sistema de ayuda y guía</strong> para todos los usuarios que busquen información acerca del trabajo de un administrador.</p> </div> </div><div class="dr-comp doble-foto-blog fade"> <span class="panelbound img-scroll-ani plt655843 "> <video class=" panel655843 " playsinline="playsinline" loop="loop" controlslist="nodownload noplaybackrate" autoplay="autoplay" disablepictureinpicture="" muted="muted" src="https://player.vimeo.com/progressive_redirect/playback/766445392/rendition/1080p/file.mp4?loc=external&signature=5c065518f79f63a6253cfcebb77f5b91191f28ac1ed2127bc56aba56033047d0"> <source src="https://player.vimeo.com/progressive_redirect/playback/766445392/rendition/1080p/file.mp4?loc=external&signature=5c065518f79f63a6253cfcebb77f5b91191f28ac1ed2127bc56aba56033047d0" type="video/mp4"></source> </video> </span> <style> @media (max-width: 600px) { .dr-comp.doble-foto-blog .panel655843{ height: px !important; max-height: px !important} } @media (min-width: 600px) and (max-width: 991px) { .dr-comp.doble-foto-blog .panel655843{ height: px !important; max-height: px !important} } @media (min-width: 992px){ .dr-comp.doble-foto-blog .panel655843{ height: 620px !important; max-height: 620px !important} } </style> <span class="panelbound img-scroll-ani plt655844 "> <video class=" panel655844 " playsinline="playsinline" loop="loop" controlslist="nodownload noplaybackrate" autoplay="autoplay" disablepictureinpicture="" muted="muted" src="https://player.vimeo.com/progressive_redirect/playback/766540611/rendition/1080p/file.mp4?loc=external&signature=f5a461963852250aa917c0d6c340cd03ea2945859ced9c649050cee4771c0103"> <source src="https://player.vimeo.com/progressive_redirect/playback/766540611/rendition/1080p/file.mp4?loc=external&signature=f5a461963852250aa917c0d6c340cd03ea2945859ced9c649050cee4771c0103" type="video/mp4"></source> </video> </span> <style> @media (max-width: 600px) { .dr-comp.doble-foto-blog .panel655844{ height: px !important; max-height: px !important} } @media (min-width: 600px) and (max-width: 991px) { .dr-comp.doble-foto-blog .panel655844{ height: px !important; max-height: px !important} } @media (min-width: 992px){ .dr-comp.doble-foto-blog .panel655844{ height: 620px !important; max-height: 620px !important} } </style> </div><div class="dr-comp fade img-scroll-ani pr-flotante prlt9 tipo_margen_pequeno" id="9" > <video loop="loop" playsinline="playsinline" controlslist="nodownload noplaybackrate" autoplay="autoplay" disablepictureinpicture="" muted="muted" src="https://player.vimeo.com/progressive_redirect/playback/766818841/rendition/1080p/file.mp4?loc=external&signature=846e67a8ad58acd49c288b05cdd6254a86540bedd72927ca521a617465d23c5f"> <source src="https://player.vimeo.com/progressive_redirect/playback/766818841/rendition/1080p/file.mp4?loc=external&signature=846e67a8ad58acd49c288b05cdd6254a86540bedd72927ca521a617465d23c5f" type="video/mp4"></source> </video> </div><div class="dr-comp fade img-scroll-ani pr-flotante prlt10 tipo_margen_pequeno" id="10" > <img src="https://drool.es/wp-content/uploads/2022/04/grupo91-simple-04-scaled-jpg.webp" alt="Web de Grupo 91 mostrada en una tablet"> </div><div class="dr-comp fade img-scroll-ani pr-flotante prlt11 tipo_margen_pequeno" id="11" > <img src="https://drool.es/wp-content/uploads/2022/04/grupo91-simple-05-scaled-jpg.webp" alt="Web de Grupo 91 en versión móvil"> </div><div class="dr-comp fade img-scroll-ani pr-flotante prlt12 tipo_margen_pequeno" id="12" > <img src="https://drool.es/wp-content/uploads/2022/04/grupo91-simple-06-scaled-jpg.webp" alt="Flyer de Grupo 91"> </div><div class="dr-comp anm pr-foto-texto - stickyfield"> <div class="par-foto fade paralt13"> <img src="https://drool.es/wp-content/uploads/2022/04/grupo91-detalle-02-scaled-jpg-webp.webp" alt="Newsletter diseñada para Grupo 91"> <span style="color: " class="lowkey tfloat" id="prfloat13" >Newsletter diseñada para Grupo 91</span> </div> <div class="par-texto"> <h3 class="fade">Un boletín mensual con tips y consejos.</h3> <p class="fade">Un valor importante que ofrece Grupo 91 es la <strong>difusión de consejos</strong> que ofrece a sus clientes sobre los múltiples puntos y casos que se pueden encontrar en su día a día dentro de su comunidad de vecinos. Un boletín mensual que con el tiempo se convierta en una fuente de información fiable proporcionada por una empresa con una larga experiencia contrastada.</p> </div> </div><div class="dr-comp fade img-scroll-ani pr-flotante prlt14 tipo_margen_grande" id="14" > <img src="https://drool.es/wp-content/uploads/2022/04/grupo91-simple-07-scaled.webp" alt="Muestra de diseño de gráficas para RRSS"> <span style="color:#c6aa76" class="lowkey tfloat" id="tfloat14" >Ejemplos de post de social media</span> </div><div class="dr-comp anm pr-foto-texto - -"> <div class="par-foto fade paralt15"> <img src="https://drool.es/wp-content/uploads/2022/04/grupo91-detalle-03-jpg-webp.webp" alt="Isotipo de Grupo 91 en todas sus variantes de color"> <span style="color: " class="lowkey tfloat" id="prfloat15" >Isotipo de Grupo 91 en todas sus variantes de color</span> </div> <div class="par-texto"> <h3 class="fade">Una paleta de color sobria y elegante.</h3> <p class="fade">Hemos definido unos colores de marca que refuercen el mensaje de experiencia y profesionalidad, un servicio integral adaptado a las necesidades de cada comunidad.</p> </div> </div><div class="dr-comp anm pr-foto-texto pr-rvrs -"> <div class="par-foto fade paralt16"> <img src="https://drool.es/wp-content/uploads/2022/04/grupo91-detalle-04-jpg-webp.webp" alt="Tipografía corporativa de Grupo 91"> <span style="color: " class="lowkey tfloat" id="prfloat16" >Tipografía corporativa de Grupo 91</span> </div> <div class="par-texto"> <h3 class="fade">Una sensación de limpieza, orden y perfección a través de la tipografía.</h3> <p class="fade">Hemos seleccionado una tipografía geométrica san serif, de formas limpias y puras, una mezcla que da equilibrio a cada mensaje y que encaja a la perfección con la identidad visual y verbal definida durante el proceso de rebranding.</p> </div> </div><div class="dr-comp doble-foto-blog fade"> <span class="panelbound img-scroll-ani plt845827 "> <img class=" panel845827 " src="https://drool.es/wp-content/uploads/2022/04/grupo91-doble-03-jpg-webp.webp" alt="Boceto de la identidad visual de Grupo 91"> <span style="color: " class="lowkey tfloat" id="pnlfloat845827" >Boceto de la identidad visual de Grupo 91</span> <script> var pnlfloat845827 = document.querySelector(".plt845827") var panelt845827 = document.querySelector("#pnlfloat845827") pnlfloat845827.addEventListener("mouseenter", () => { panelt845827.classList.remove("lowkey") }) pnlfloat845827.addEventListener("mouseleave", () => { panelt845827.classList.add("lowkey") }) pnlfloat845827.addEventListener("mousemove", (e) => { function paneltmv845827() { panelt845827.style.transform = "translate(" + (e.layerX - (panelt845827.offsetWidth / 2)) + "px, " + (e.layerY - (panelt845827.offsetHeight / 2)) + "px)" } window.requestAnimationFrame(paneltmv845827) }) </script> </span> <style> @media (max-width: 600px) { .dr-comp.doble-foto-blog .panel845827{ height: px !important; max-height: px !important} } @media (min-width: 600px) and (max-width: 991px) { .dr-comp.doble-foto-blog .panel845827{ height: px !important; max-height: px !important} } @media (min-width: 992px){ .dr-comp.doble-foto-blog .panel845827{ height: px !important; max-height: px !important} } </style> <span class="panelbound img-scroll-ani plt845828 "> <img class=" panel845828 " src="https://drool.es/wp-content/uploads/2022/04/grupo91-doble-04-jpg-webp.webp" alt="Boceto de la identidad visual de Grupo 91"> <span style="color: " class="lowkey tfloat" id="pnlfloat845828" >Boceto de la identidad visual de Grupo 91</span> <script> var pnlfloat845828 = document.querySelector(".plt845828") var panelt845828 = document.querySelector("#pnlfloat845828") pnlfloat845828.addEventListener("mouseenter", () => { panelt845828.classList.remove("lowkey") }) pnlfloat845828.addEventListener("mouseleave", () => { panelt845828.classList.add("lowkey") }) pnlfloat845828.addEventListener("mousemove", (e) => { function paneltmv845828() { panelt845828.style.transform = "translate(" + (e.layerX - (panelt845828.offsetWidth / 2)) + "px, " + (e.layerY - (panelt845828.offsetHeight / 2)) + "px)" } window.requestAnimationFrame(paneltmv845828) }) </script> </span> <style> @media (max-width: 600px) { .dr-comp.doble-foto-blog .panel845828{ height: px !important; max-height: px !important} } @media (min-width: 600px) and (max-width: 991px) { .dr-comp.doble-foto-blog .panel845828{ height: px !important; max-height: px !important} } @media (min-width: 992px){ .dr-comp.doble-foto-blog .panel845828{ height: px !important; max-height: px !important} } </style> <span class="panelbound img-scroll-ani plt845829 "> <img class=" panel845829 " src="https://drool.es/wp-content/uploads/2022/04/grupo91-doble-05-jpg-webp.webp" alt="Muestra de las versiones de la identidad visual de Grupo 91"> <span style="color: " class="lowkey tfloat" id="pnlfloat845829" >Muestra de las versiones de la identidad visual de Grupo 91</span> <script> var pnlfloat845829 = document.querySelector(".plt845829") var panelt845829 = document.querySelector("#pnlfloat845829") pnlfloat845829.addEventListener("mouseenter", () => { panelt845829.classList.remove("lowkey") }) pnlfloat845829.addEventListener("mouseleave", () => { panelt845829.classList.add("lowkey") }) pnlfloat845829.addEventListener("mousemove", (e) => { function paneltmv845829() { panelt845829.style.transform = "translate(" + (e.layerX - (panelt845829.offsetWidth / 2)) + "px, " + (e.layerY - (panelt845829.offsetHeight / 2)) + "px)" } window.requestAnimationFrame(paneltmv845829) }) </script> </span> <style> @media (max-width: 600px) { .dr-comp.doble-foto-blog .panel845829{ height: px !important; max-height: px !important} } @media (min-width: 600px) and (max-width: 991px) { .dr-comp.doble-foto-blog .panel845829{ height: px !important; max-height: px !important} } @media (min-width: 992px){ .dr-comp.doble-foto-blog .panel845829{ height: px !important; max-height: px !important} } </style> <span class="panelbound img-scroll-ani plt845830 "> <img class=" panel845830 " src="https://drool.es/wp-content/uploads/2022/04/grupo91-doble-06-jpg-webp.webp" alt="Ejemplo de estados de un formulario web"> <span style="color: " class="lowkey tfloat" id="pnlfloat845830" >Ejemplo de estados de un formulario web</span> <script> var pnlfloat845830 = document.querySelector(".plt845830") var panelt845830 = document.querySelector("#pnlfloat845830") pnlfloat845830.addEventListener("mouseenter", () => { panelt845830.classList.remove("lowkey") }) pnlfloat845830.addEventListener("mouseleave", () => { panelt845830.classList.add("lowkey") }) pnlfloat845830.addEventListener("mousemove", (e) => { function paneltmv845830() { panelt845830.style.transform = "translate(" + (e.layerX - (panelt845830.offsetWidth / 2)) + "px, " + (e.layerY - (panelt845830.offsetHeight / 2)) + "px)" } window.requestAnimationFrame(paneltmv845830) }) </script> </span> <style> @media (max-width: 600px) { 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