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4 Ways The Running Event Proved the Market Just Keeps Getting Hotter – Footwear News
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has-post-thumbnail hentry category-business category-business-news tag-people-companies tag-running tag-the-running-event editorial-daily-headlines editorial-two-column-daily"> <div class="l-article__header"> <ul class="c-breadcrumbs"> <li> <a href="https://footwearnews.com/c/business/"> Business </a> </li> <li> <a href="https://footwearnews.com/c/business/business-news/"> Business News </a> </li> </ul> <!-- /.c-breadcrumbs --> <time class="l-article__date" datetime="2024-11-22T17:40:28+00:00"> Nov 22, 2024 12:40PM EST </time> <h1>4 Ways TRE Proved the Running Market Just Keeps Getting Hotter</h1> <div class="l-article__author-share"> <div class="c-author"> <div class="c-author__name"> <span>By</span> <a href="https://footwearnews.com/author/peter-verry/"><span>Peter Verry</span></a> </div> <a class="c-author__twitter" href="https://twitter.com/PeterVerry" target="_blank">@PeterVerry</a> <div class="c-author__extra"> <div class="c-author__info"> <img class="c-author__headshot" src="https://footwearnews.com/wp-content/uploads/2020/06/peter-verry-headshot.jpg" alt="Peter Verry" /> <div class="c-author__info--text"> <h4 class="c-heading c-heading--author"><a href="https://footwearnews.com/author/peter-verry/"><span>Peter Verry</span></a></h4> <a class="c-author__twitter" href="https://twitter.com/PeterVerry" target="_blank">@PeterVerry</a> <a href="https://twitter.com/intent/follow?screen_name=PeterVerry&tw_p=followbutton&ref_src=twsrc0.000000E+0tfw&original_referer=https%3A%2F%2Ffootwearnews.com%2Fbusiness%2Fbusiness-news%2Fthe-running-event-austin-product-trends-1234733892" class="c-button c-button--twitter" target="_blank">FOLLOW</a> </div> </div> <div class="c-author__stories"> <h4 class="c-heading c-heading--author"> More Stories By Peter </h4> <ul class="l-list l-list--arrow"> <li class="l-list__item"> <a href="https://footwearnews.com/shoes/sneaker-news/the-running-event-2025-shoes-revealed-1234733862/">18 of the Top Shoes for 2025 Revealed at The Running Event</a> </li> <li class="l-list__item"> <a href="https://footwearnews.com/business/business-news/the-running-event-austin-product-trends-1234733892/">4 Ways TRE Proved the Running Market Just Keeps Getting Hotter</a> </li> <li class="l-list__item"> <a href="https://footwearnews.com/business/retail/pr-run-walk-best-running-store-2024-1234733377/">PR Run & Walk Named Best Running Store of 2024 at The Running Event</a> </li> </ul> <a href="https://footwearnews.com/author/peter-verry/" class="c-author__stories__all">View All</a> </div> </div> <!-- / .c-author__stories --> </div> <!-- /.c-author--> <ul class="l-list l-list--row-wrap " data-trigger="share-links-manager"> <li class="l-list__item"> <a 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data-share-icon> <a href="#" class="btn-print c-icon c-icon--pin c-icon--print" title="Print This Page"><span class="screen-reader-text">Print</span></a> </li> </ul><!-- .l-list.l-list--row --> </div> </div> <!-- /.l-article__header --> <div class="c-featured-media"> <figure class="c-figure"> <span class="c-figure__img-wrap"> <img src="https://footwearnews.com/wp-content/uploads/2024/11/adidas-on-asics.jpg?w=700&h=437&crop=1" class="attachment-landscape-large size-landscape-large" alt="TRE, The Running Event, Adidas Adizero Adios Pro 4, On Cloudboom Max, Asics Nimbus 27, running" srcset="https://footwearnews.com/wp-content/uploads/2024/11/adidas-on-asics.jpg?w=700&h=437&crop=1&resize=910%2C568 910w, https://footwearnews.com/wp-content/uploads/2024/11/adidas-on-asics.jpg?w=700&h=437&crop=1&resize=700%2C437 700w, https://footwearnews.com/wp-content/uploads/2024/11/adidas-on-asics.jpg?w=700&h=437&crop=1&resize=450%2C281 450w, https://footwearnews.com/wp-content/uploads/2024/11/adidas-on-asics.jpg?w=700&h=437&crop=1&resize=250%2C156 250w" sizes="(max-width: 320px) 260px, (max-width: 600px) 440px, 700px" /> </span> <figcaption class="c-figure__desc"> <div class="c-figure__caption">Clockwise from left: Adidas Adizero Adios Pro 4, On Cloudboom Max, Asics Gel-Nimbus 27</div> <div class="c-figure__credit">CREDIT: Peter Verry</div> </figcaption> </figure> </div> <!-- /.c-featured-media --> <article class="c-content"> <p>The <a href="https://footwearnews.com/t/running/" id="auto-tag_running" data-tag="running" >running</a> market has been surging for the past few years, and after <a data-id="1203698240" data-type="post" href="https://footwearnews.com/business/business-news/the-running-event-new-san-antonio-home-2025-1203698240/" >The Running Event</a>, it looks like the momentum will continue to rise <a data-id="1203691399" data-type="post" href="https://footwearnews.com/business/business-news/the-running-event-footwear-news-partnership-2024-1203691399/" >for the foreseeable future</a>.</p> <p>“All the data shows that running is a hot category right now, so that’s getting people’s attention. There was management from big retailers who came out just to get the vibe and see what was going on,” Spurwink River advisor and BCE Consulting senior advisor Matt Powell, who attended this week’s trade show in Austin, Texas, told FN. “It really comes back to the fact that this business is the best part of the sneaker business right now and people are trying to capitalize on that.”</p> <p> <div class="admz " id="adm-inline-article-ad-1"> <div class="adma boomerang " data-device="Desktop" data-width="300"> <div style="min-width:50px;min-height:75px;" class="pmc-adm-boomerang-pub-div ad-text" data-priority="10" > <div id="gpt-dsk-tab-fn-mid-article1-uid0" class=" adw-300 adh-250" data-is-adhesion-ad=""> <script type="application/javascript"> blogherads.adq.push(function () { blogherads .defineSlot( 'medrec', 'gpt-dsk-tab-fn-mid-article1-uid0' ) .setTargeting( 'pos', ["mid-article","mid-article1","mid","inbody1","inbody"] ) .setTargeting( 'post', 'btf' ) .setTargeting( 'viewable', 'yes' ) .setSubAdUnitPath("ros\/mid-article") .addSize([[300,250],[2,2],[2,4],[4,2],[3,3],[6,6],[620,366]]) .setClsOptimization("minsize") ; }); </script> </div> </div> </div> </div> <section class="c-related c-related--posts"> <h3 class="c-heading c-heading--related">Related</h3> <div class="c-card c-card--focus-featured"> <span class="c-card__divider"></span> <header class="c-card__header"> <h3 class="c-card__title "> <a target="_blank" href="https://footwearnews.com/shoes/sneaker-news/the-running-event-2025-shoes-revealed-1234733862/">18 of the Top Shoes for 2025 Revealed at The Running Event</a> </h3> </header> </div> <div class="c-card c-card--focus-featured"> <span class="c-card__divider"></span> <header class="c-card__header"> <h3 class="c-card__title "> <a target="_blank" href="https://footwearnews.com/business/retail/the-running-event-trade-shoe-fashion-1234734048/">Brand Leaders Discuss Integration of Fashion Into Running Culture at TRE</a> </h3> </header> </div> <div class="c-card c-card--focus-featured"> <span class="c-card__divider"></span> <header class="c-card__header"> <h3 class="c-card__title "> <a target="_blank" href="https://footwearnews.com/business/retail/pr-run-walk-best-running-store-2024-1234733377/">PR Run & Walk Named Best Running Store of 2024 at The Running Event</a> </h3> </header> </div> </section> </p> <p>In a note from Janine Stichter of BTIG released today, the analyst said running footwear will continue to outpace broader footwear, not only in actual participation, but also in the continued growth in average selling price. The latter is due to the proliferation of super trainers on the market, which feature most of the technology found in super shoes but are used for daily training rather than race day.</p> <p> <div class="pmc-contextual-player" data-pmc-adm-ad-id="1203042469"> <h3> Watch on FN </h3> <div id="connatix-contextual-player"> <script id="connatix_contextual_player_div"> pmcCnx.cmd.push(function() { pmcCnx({ settings: { plugins: { pmcAtlasMG: { iabPlcmt: 2, } } }, playerId: '6fd1631e-041b-43f3-b64f-64f42c1886ea', playlistId: '8b1e42ce-6a67-4081-8a0e-af59a01b9592', }).render("connatix_contextual_player_div"); }); </script> </div> </div> </p> <p>Stichter’s note also highlighted both the exceptional product pipelines and booth business of industry leaders <a href="https://footwearnews.com/business/business-news/on-running-growing-tennis-outdoor-lifestyle-1234730016/" data-type="post" data-id="1234730016" >On</a> and <a href="https://footwearnews.com/business/business-news/hoka-approach-innovation-running-brand-competitive-15-years-1234728203/" data-type="post" data-id="1234728203" >Hoka</a>, and that newer brands continue to disrupt the legacy players.</p> <p>Here’s a look at what’s ahead for 2025.</p> <h2 class="wp-block-heading" id="innovation">Innovation</h2> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="683" src="https://footwearnews.com/wp-content/uploads/2024/11/under-armour-infinite-mega.jpg" alt="Speedland, Under Armour Infinite Mega, running" class="wp-image-1234733884" srcset="https://footwearnews.com/wp-content/uploads/2024/11/under-armour-infinite-mega.jpg 1200w, https://footwearnews.com/wp-content/uploads/2024/11/under-armour-infinite-mega.jpg?resize=150,85 150w, https://footwearnews.com/wp-content/uploads/2024/11/under-armour-infinite-mega.jpg?resize=300,171 300w, https://footwearnews.com/wp-content/uploads/2024/11/under-armour-infinite-mega.jpg?resize=768,437 768w, https://footwearnews.com/wp-content/uploads/2024/11/under-armour-infinite-mega.jpg?resize=1024,583 1024w, https://footwearnews.com/wp-content/uploads/2024/11/under-armour-infinite-mega.jpg?resize=176,100 176w, https://footwearnews.com/wp-content/uploads/2024/11/under-armour-infinite-mega.jpg?resize=125,70 125w, https://footwearnews.com/wp-content/uploads/2024/11/under-armour-infinite-mega.jpg?resize=110,63 110w, https://footwearnews.com/wp-content/uploads/2024/11/under-armour-infinite-mega.jpg?resize=285,162 285w, https://footwearnews.com/wp-content/uploads/2024/11/under-armour-infinite-mega.jpg?resize=320,182 320w, https://footwearnews.com/wp-content/uploads/2024/11/under-armour-infinite-mega.jpg?resize=640,364 640w, https://footwearnews.com/wp-content/uploads/2024/11/under-armour-infinite-mega.jpg?resize=800,455 800w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">Speedland x Under Armour Infinite Mega.</figcaption></figure> <p>Both major players and emerging competitors alike are delivering innovative styles for the road and the trail in 2025.</p> <p>For instance, On revealed one of the most eye-catching and compelling shoes at TRE, the Cloudboom Max, which the brand believes fills a gap in the market and described as a race day shoe made for the everyday, average runner. The shoe, which features its Speedboard underfoot that was tuned to make it a little more forgiving, will release in August and retail for $230.</p> <p>Also, Under Armour showcased a shoe that would make most runners stop and stare. The athletic giant unveiled the Infinite Mega, a <a data-id="https://footwearnews.com/shoes/outdoor-footwear/speedland-375-trail-running-shoe-launch-1203149349/" data-type="link" href="https://footwearnews.com/shoes/outdoor-footwear/speedland-375-trail-running-shoe-launch-1203149349/" >collaboration with Speedland,</a> a brand founded by industry veterans Dave Dombrow and Kevin Fallon who both worked at Under Armour. The shoe features a massive midsole stack — with heights of 35 millimeters at the heel and 43 millimeters at the forefoot — and dual, two-direction Boa dials for a customizable heel fit. It arrives in January and will retail for $250.</p> <p> <div class="admz " id="adm-inline-article-ad-2"> <div class="adma boomerang " data-device="Desktop" data-width="300"> <div style="min-width:50px;min-height:75px;" class="pmc-adm-boomerang-pub-div ad-text" data-priority="10" > <div id="gpt-dsk-tab-fn-mid-article2-uid1" class=" adw-300 adh-250" data-is-adhesion-ad=""> <script type="application/javascript"> blogherads.adq.push(function () { blogherads .defineSlot( 'medrec', 'gpt-dsk-tab-fn-mid-article2-uid1' ) .setTargeting( 'pos', ["mid","mid-article2","inbody2","btf","inbody"] ) .setSubAdUnitPath("ros\/mid-article2") .addSize([[300,250],[2,2],[3,3],[6,6],[620,366]]) .setClsOptimization("minsize") ; }); </script> </div> </div> </div> </div> </p> <h2 class="wp-block-heading" id="power-brands-continue-to-dominate">Power Brands Continue to Dominate</h2> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="900" src="https://footwearnews.com/wp-content/uploads/2024/11/puma-fastrb.jpg" alt="Puma Fast-RB Nitro" class="wp-image-1234733880" srcset="https://footwearnews.com/wp-content/uploads/2024/11/puma-fastrb.jpg 1200w, https://footwearnews.com/wp-content/uploads/2024/11/puma-fastrb.jpg?resize=150,113 150w, https://footwearnews.com/wp-content/uploads/2024/11/puma-fastrb.jpg?resize=300,225 300w, https://footwearnews.com/wp-content/uploads/2024/11/puma-fastrb.jpg?resize=768,576 768w, https://footwearnews.com/wp-content/uploads/2024/11/puma-fastrb.jpg?resize=1024,768 1024w, https://footwearnews.com/wp-content/uploads/2024/11/puma-fastrb.jpg?resize=133,100 133w, https://footwearnews.com/wp-content/uploads/2024/11/puma-fastrb.jpg?resize=600,450 600w, https://footwearnews.com/wp-content/uploads/2024/11/puma-fastrb.jpg?resize=110,83 110w, https://footwearnews.com/wp-content/uploads/2024/11/puma-fastrb.jpg?resize=285,214 285w, https://footwearnews.com/wp-content/uploads/2024/11/puma-fastrb.jpg?resize=320,240 320w, https://footwearnews.com/wp-content/uploads/2024/11/puma-fastrb.jpg?resize=640,480 640w, https://footwearnews.com/wp-content/uploads/2024/11/puma-fastrb.jpg?resize=800,600 800w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">Puma Fast-RB Nitro.</figcaption></figure> <p>The running industry is filled with giants, and those behemoths will remain strong in 2025. Puma, for example, has been gaining traction since <a data-id="https://footwearnews.com/shoes/outdoor-footwear/puma-running-shoes-women-1203111019/" data-type="link" href="https://footwearnews.com/shoes/outdoor-footwear/puma-running-shoes-women-1203111019/" >reentering the category in 2021</a>, and will deliver shoes for all levels of runners.</p> <p>The highlight of its 2025 releases is an update to its rule-breaking super shoe, the Fast-RB Nitro, that debuted in August. This time, Puma is swapping out the laceless upper for one with laces, allowing the wear to have a more customized fit. It arrives in January and will retail for $350.</p> <p>Also, Adidas will look to have both its elite athletes and consumers alike cross finish lines in the Adizero Adios Pro 4, which will arrive in January. The brand stated it took learnings from its extremely limited $500 super shoe, the <a data-id="https://footwearnews.com/shoes/sneaker-news/adidas-adizero-adios-pro-evo-1-lightest-running-sneaker-1203522321/" data-type="link" href="https://footwearnews.com/shoes/sneaker-news/adidas-adizero-adios-pro-evo-1-lightest-running-sneaker-1203522321/" >Adizero Adios Pro Evo 1</a>, that arrived in 2023 and made a $250 price point version. Highlights of the shoe include a new formulation of its Lightstrike Pro midsole tech, which is significantly lighter, and its carbon-infused Energy Rods that propel the foot forward.</p> <p>And you can’t forget Nike, which has long been scrutinized for its innovation woes and focus predominantly on the elite runner. In 2025, the Swoosh will simplify its line to three pillars so runners can find the right shoe for them. The pillars are supportive cushioning (which will feature its Structure franchise), responsive cushioning (which will feature its Pegasus franchise) and maximum cushioning (which will feature its Vomero franchise). Nike stated 2025 is the year of Vomero, <a data-id="1234732987" data-type="post" href="https://footwearnews.com/shoes/sneaker-news/nike-vomero-18-release-date-2025-1234732987/" >with the Vomero 18</a> coming in at $150.</p> <h2 class="wp-block-heading" id="smaller-players-emerging">Smaller Players Emerging</h2> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="683" src="https://footwearnews.com/wp-content/uploads/2024/11/tracksmith-eliot-racer.jpg" alt="Tracksmith Eliot Racer, The Running Event, TRE, running" class="wp-image-1234733883" srcset="https://footwearnews.com/wp-content/uploads/2024/11/tracksmith-eliot-racer.jpg 1200w, https://footwearnews.com/wp-content/uploads/2024/11/tracksmith-eliot-racer.jpg?resize=150,85 150w, https://footwearnews.com/wp-content/uploads/2024/11/tracksmith-eliot-racer.jpg?resize=300,171 300w, https://footwearnews.com/wp-content/uploads/2024/11/tracksmith-eliot-racer.jpg?resize=768,437 768w, https://footwearnews.com/wp-content/uploads/2024/11/tracksmith-eliot-racer.jpg?resize=1024,583 1024w, https://footwearnews.com/wp-content/uploads/2024/11/tracksmith-eliot-racer.jpg?resize=176,100 176w, https://footwearnews.com/wp-content/uploads/2024/11/tracksmith-eliot-racer.jpg?resize=125,70 125w, https://footwearnews.com/wp-content/uploads/2024/11/tracksmith-eliot-racer.jpg?resize=110,63 110w, https://footwearnews.com/wp-content/uploads/2024/11/tracksmith-eliot-racer.jpg?resize=285,162 285w, https://footwearnews.com/wp-content/uploads/2024/11/tracksmith-eliot-racer.jpg?resize=320,182 320w, https://footwearnews.com/wp-content/uploads/2024/11/tracksmith-eliot-racer.jpg?resize=640,364 640w, https://footwearnews.com/wp-content/uploads/2024/11/tracksmith-eliot-racer.jpg?resize=800,455 800w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">Tracksmith Eliot Racer.</figcaption></figure> <p>The small will also be mighty in 2025. </p> <p> <div class="admz " id="adm-inline-article-ad-x-12"> <div class="adma boomerang " data-device="Desktop" data-width="300"> <div style="min-width:300px;min-height:250px;" class="pmc-adm-boomerang-pub-div " data-priority="10" > <div id="gpt-dsk-tab-fn-ros-midarticleX-uid2" class=" adw-300 adh-250" data-is-adhesion-ad=""> <script type="application/javascript"> blogherads.adq.push(function () { blogherads .defineSlot( 'medrec', 'gpt-dsk-tab-fn-ros-midarticleX-uid2' ) .setTargeting( 'pos', ["mid-article","mid-articleX","mid","btf"] ) .setTargeting( 'viewable', 'yes' ) .setSubAdUnitPath("ros\/mid-articleX") .addSize([[300,250],[300,251],[620,366]]) .setLazyLoadMultiplier(2) ; }); </script> </div> </div> </div> </div> </p> <p><a href="https://footwearnews.com/business/retail/tracksmith-opens-store-brooklyn-new-york-1203465089/" data-type="post" data-id="1203465089" >Tracksmith</a>, for instance, revealed its Eliot Racer at TRE, a super shoe the brand stated looks like a racing flat when you toe the line. It is a plated shoe built with the same architecture as its Eliot Runner, such as its notable comfortable sock liner, but weighs just 7.5 ounces and has a plush stack of midsole cushioning underfoot (33 millimeters at the forefoot and 39 millimeters at the heel. It arrives in March and will retail for $280.</p> <p>Also, Diadora — an Italian brand with <a data-id="1203561709" data-type="post" href="https://footwearnews.com/business/retail/diadora-profit-sharing-running-retail-stores-1203561709/" >rich performance history</a> — will deliver shoes it believes will be competitive with more dominant players. </p> <p>The brand’s biggest shoe of 2025 will be the Nucleo 2, a look the brand thinks rivals the Clifton, which is Hoka’s most popular road running franchise. The Nucleo 2 is in market now, however Diadora plans to release new colorways every two months starting in January. The shoe retails for $160.</p> <h2 class="wp-block-heading" id="the-everyday-runner-is-a-big-opportunity">The Everyday Runner Is a Big Opportunity</h2> <figure class="wp-block-image size-full"><img loading="lazy" decoding="async" width="1200" height="683" src="https://footwearnews.com/wp-content/uploads/2024/11/saucony-triumph-23.jpg" alt="Saucony Triumph 23, TRE, The Running Event, running" class="wp-image-1234734000" srcset="https://footwearnews.com/wp-content/uploads/2024/11/saucony-triumph-23.jpg 1200w, https://footwearnews.com/wp-content/uploads/2024/11/saucony-triumph-23.jpg?resize=150,85 150w, https://footwearnews.com/wp-content/uploads/2024/11/saucony-triumph-23.jpg?resize=300,171 300w, https://footwearnews.com/wp-content/uploads/2024/11/saucony-triumph-23.jpg?resize=768,437 768w, https://footwearnews.com/wp-content/uploads/2024/11/saucony-triumph-23.jpg?resize=1024,583 1024w, https://footwearnews.com/wp-content/uploads/2024/11/saucony-triumph-23.jpg?resize=176,100 176w, https://footwearnews.com/wp-content/uploads/2024/11/saucony-triumph-23.jpg?resize=125,70 125w, https://footwearnews.com/wp-content/uploads/2024/11/saucony-triumph-23.jpg?resize=110,63 110w, https://footwearnews.com/wp-content/uploads/2024/11/saucony-triumph-23.jpg?resize=285,162 285w, https://footwearnews.com/wp-content/uploads/2024/11/saucony-triumph-23.jpg?resize=320,182 320w, https://footwearnews.com/wp-content/uploads/2024/11/saucony-triumph-23.jpg?resize=640,364 640w, https://footwearnews.com/wp-content/uploads/2024/11/saucony-triumph-23.jpg?resize=800,455 800w" sizes="(max-width: 1200px) 100vw, 1200px" /><figcaption class="wp-element-caption">Saucony Triumph 23. </figcaption></figure> <p>Diadora isn’t alone in sharpening its focus on the everyday runner, a demographic that continues to grow. According to the Sports & Fitness Industry Association (SFIA), casual runners — defined as those who run one to 49 times a year — has <a href="https://footwearnews.com/business/business-news/running-clubs-leaders-discuss-brand-relationships-1234727083/" data-type="post" data-id="1234727083" >gained momentum in recent years</a>, and in 2023 eclipsed core runners, who run 50-plus times. The SFIA confirmed with FN via email that since 2008, core running participation has always been higher than casual.</p> <p>Asics shined a light at TRE on a new addition to one of its most beloved lines, the Gel-Nimbus 27, which arrives in January. The latest shoe in its tried-and-true franchise features single piece of FF Blast+ midsole foam with incapsulated Gel in the heel, and added 2 millimeters of cushioning to the midsole height without adding weight from the Gel-Nimbus 26. Also, it was built with knit colors and pull tabs that offer comfort to the wearer before the shoe is even on. It will retail for $165.</p> <p> <div class="admz " id="adm-inline-article-ad-x-17-1"> <div class="adma boomerang " data-device="Desktop" data-width="300"> <div style="min-width:300px;min-height:250px;" class="pmc-adm-boomerang-pub-div " data-priority="10" > <div id="gpt-dsk-tab-fn-ros-midarticleX-uid3" class=" adw-300 adh-250" data-is-adhesion-ad=""> <script type="application/javascript"> blogherads.adq.push(function () { blogherads .defineSlot( 'medrec', 'gpt-dsk-tab-fn-ros-midarticleX-uid3' ) .setTargeting( 'pos', ["mid-article","mid-articleX","mid","btf"] ) .setTargeting( 'viewable', 'yes' ) .setSubAdUnitPath("ros\/mid-articleX") .addSize([[300,250],[300,251],[620,366]]) .setLazyLoadMultiplier(2) ; }); </script> </div> </div> </div> </div> </p> <p>Saucony, too, boosted its line for the everyday runner in 2025. For the Triumph 23, which <a data-id="1203697980" data-type="post" href="https://footwearnews.com/shoes/sneaker-news/nordstrom-saucony-triumph-22-pony-hair-release-date-1203697980/" >Saucony</a> described as its premium neutral shoe, the brand added its new SRS sockliner for step-in comfort, as well as its redesigned XT-900 carbon rubber outsole to improve the shoe’s flexibility and durability. Also, the shoe includes a reformulated version of its Pwrrun PB midsole cushioning that is softer and lighter.</p> <h2 class="wp-block-heading" id="about-the-author"><em>About the Author</em></h2> <p><em>Peter Verry is the Senior News and Features Editor for Athletic and Outdoor at Footwear News. He oversees coverage of the two fast-paced and ultracompetitive markets, which includes conducting in-depth interviews with industry leaders and writing stories on sneakers and outdoor shoes. He is a lifelong sneaker addict (and shares his newest purchases via <a rel="noreferrer noopener nofollow" target="_blank" href="https://www.instagram.com/peterverry/" >@peterverry</a> on Instagram) and spends most of his free time on a trail. 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