The New York Times Media Kit

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<a class="firstNav pager-active" rel=".caltarget1" href="/web/20190805011305/https://nytmediakit.com/newspaper">T Editorial Calendar - U.S. </a> </li> <li> <a rel=".caltarget2" href="/web/20190805011305/https://nytmediakit.com/newspaper">T Editorial Calendar - Int'l </a> </li> <li> <a rel=".caltarget3" href="/web/20190805011305/https://nytmediakit.com/newspaper">Special Issues Descriptions </a> </li> <li> <a class="lastNav" rel=".caltarget4" href="/web/20190805011305/https://nytmediakit.com/newspaper">Audience </a> </li> </ul> </div>  </div>  <div id="landContent" class="fr"> <ul id="slider" class="tabsContent"> <li class="caltarget1 handle" style="display:block;"> <h3>T Editorial Calendar - U.S.</h3> <div> </div> <h6>2019 Calendar</h6> <br> <table cellpadding="0" cellspacing="0"> <tbody> <thead> <tr> <th style="text-align:left">Special Issue</th> <th style="text-align:left">Issue Date</th> <th style="text-align:left">Reservations Close</th> <th style="text-align:left; width:110px">Materials Due</th> </tr> </thead> <div id="info"> <tr class="one"> <td style="text-align:left; width:125px;"><article>Women’s Fashion</article></td> <td style="text-align:left; width:125px;"><article>Feb 17</article></td> <td style="text-align:left; width:125px;"><article>Dec 20</article></td> <td style="text-align:left; width:125px;"><article>Jan 8</article></td> </tr> </div> <div id="info"> <tr class="two"> <td style="text-align:left; width:125px;"><article>Men's Fashion</article></td> <td style="text-align:left; width:125px;"><article>Mar 3</article></td> <td style="text-align:left; width:125px;"><article>Jan 15</article></td> <td style="text-align:left; width:125px;"><article>Jan 22</article></td> </tr> </div> <div id="info"> <tr class="one"> <td style="text-align:left; width:125px;"><article>Design</article></td> <td style="text-align:left; width:125px;"><article>Mar 24</article></td> <td style="text-align:left; width:125px;"><article>Feb 5</article></td> <td style="text-align:left; width:125px;"><article>Feb 12</article></td> </tr> </div> <div id="info"> <tr class="two"> <td style="text-align:left; width:125px;"><article>Culture</article></td> <td style="text-align:left; width:125px;"><article>Apr 14</article></td> <td style="text-align:left; width:125px;"><article>Feb 26</article></td> <td style="text-align:left; width:125px;"><article>Mar 5</article></td> </tr> </div> <div id="info"> <tr class="one"> <td style="text-align:left; width:125px;"><article>Summer Travel</article></td> <td style="text-align:left; width:125px;"><article>May 19</article></td> <td style="text-align:left; width:125px;"><article>Apr 2</article></td> <td style="text-align:left; width:125px;"><article>Apr 9</article></td> </tr> </div> <div id="info"> <tr class="two"> <td style="text-align:left; width:125px;"><article>Women's Fashion</article></td> <td style="text-align:left; width:125px;"><article>Aug 18</article></td> <td style="text-align:left; width:125px;"><article>Jul 2</article></td> <td style="text-align:left; width:125px;"><article>Jul 9</article></td> </tr> </div> <div id="info"> <tr class="one"> <td style="text-align:left; width:125px;"><article>Men's Fashion</article></td> <td style="text-align:left; width:125px;"><article>Sept 8</article></td> <td style="text-align:left; width:125px;"><article>Jul 23</article></td> <td style="text-align:left; width:125px;"><article>Jul 30</article></td> </tr> </div> <div id="info"> <tr class="two"> <td style="text-align:left; width:125px;"><article>Design & Luxury</article></td> <td style="text-align:left; width:125px;"><article>Sept 22</article></td> <td style="text-align:left; width:125px;"><article>Aug 6</article></td> <td style="text-align:left; width:125px;"><article>Aug 13</article></td> </tr> </div> <div id="info"> <tr class="one"> <td style="text-align:left; width:125px;"><article>The Greats</article></td> <td style="text-align:left; width:125px;"><article>Oct 20</article></td> <td style="text-align:left; width:125px;"><article>Sept 3</article></td> <td style="text-align:left; width:125px;"><article>Sept 10</article></td> </tr> </div> <div id="info"> <tr class="two"> <td style="text-align:left; width:125px;"><article>Winter Travel</article></td> <td style="text-align:left; width:125px;"><article>Nov 17</article></td> <td style="text-align:left; width:125px;"><article>Oct 1</article></td> <td style="text-align:left; width:125px;"><article>Oct 8</article></td> </tr> </div> <div id="info"> <tr class="one"> <td style="text-align:left; width:125px;"><article>Holiday</article></td> <td style="text-align:left; width:125px;"><article>Dec 8</article></td> <td style="text-align:left; width:125px;"><article>Oct 22</article></td> <td style="text-align:left; width:125px;"><article>Oct 29</article></td> </tr> </div> </tbody> </table> <br> <p> </p> </li>  <li class="caltarget2 handle" "> <h3>T Editorial Calendar - Int'l</h3> <div> </div> <h6>2019 Calendar</h6> <br> <table cellpadding="0" cellspacing="0"> <tbody> <thead> <tr> <th style="text-align:left">Special Issue</th> <th style="text-align:left">Issue Date</th> <th style="text-align:left">Reservations Close</th> <th style="text-align:left; width:110px">Materials Due</th> </tr> </thead> <div id="info"> <tr class="one"> <td style="text-align:left; width:125px;"><article>Women's Fashion</article></td> <td style="text-align:left; width:125px;"><article>February 16</article></td> <td style="text-align:left; width:125px;"><article>Dec 20</article></td> <td style="text-align:left; width:125px;"><article>Jan 9</article></td> </tr> </div> <div id="info"> <tr class="two"> <td style="text-align:left; width:125px;"><article>Men's Fashion</article></td> <td style="text-align:left; width:125px;"><article>March 2</article></td> <td style="text-align:left; width:125px;"><article>Jan 14</article></td> <td style="text-align:left; width:125px;"><article>Jan 21</article></td> </tr> </div> <div id="info"> <tr class="one"> <td style="text-align:left; width:125px;"><article>Spring</article></td> <td style="text-align:left; width:125px;"><article>March 23</article></td> <td style="text-align:left; width:125px;"><article>Feb 4</article></td> <td style="text-align:left; width:125px;"><article>Feb 11</article></td> </tr> </div> <div id="info"> <tr class="two"> <td style="text-align:left; width:125px;"><article>Culture</article></td> <td style="text-align:left; width:125px;"><article>May 4</article></td> <td style="text-align:left; width:125px;"><article>Mar 18</article></td> <td style="text-align:left; width:125px;"><article>Mar 25</article></td> </tr> </div> <div id="info"> <tr class="one"> <td style="text-align:left; width:125px;"><article>Summer Travel</article></td> <td style="text-align:left; width:125px;"><article>June 1</article></td> <td style="text-align:left; width:125px;"><article>Apr 15</article></td> <td style="text-align:left; width:125px;"><article>Apr 22</article></td> </tr> </div> <div id="info"> <tr class="two"> <td style="text-align:left; width:125px;"><article>Women's Fashion</article></td> <td style="text-align:left; width:125px;"><article>September 7</article></td> <td style="text-align:left; width:125px;"><article>July 22</article></td> <td style="text-align:left; width:125px;"><article>Jul 29</article></td> </tr> </div> <div id="info"> <tr class="one"> <td style="text-align:left; width:125px;"><article>Men's Fashion</article></td> <td style="text-align:left; width:125px;"><article>September 21</article></td> <td style="text-align:left; width:125px;"><article>Aug 5</article></td> <td style="text-align:left; width:125px;"><article>Aug 12</article></td> </tr> </div> <div id="info"> <tr class="two"> <td style="text-align:left; width:125px;"><article>The Greats</article></td> <td style="text-align:left; width:125px;"><article>October 19</article></td> <td style="text-align:left; width:125px;"><article>Sep 2</article></td> <td style="text-align:left; width:125px;"><article>Sep 9</article></td> </tr> </div> <div id="info"> <tr class="one"> <td style="text-align:left; width:125px;"><article>Winter Travel</article></td> <td style="text-align:left; width:125px;"><article>November 16</article></td> <td style="text-align:left; width:125px;"><article>Sep 30</article></td> <td style="text-align:left; width:125px;"><article>Oct 7</article></td> </tr> </div> <div id="info"> <tr class="two"> <td style="text-align:left; width:125px;"><article>Holiday</article></td> <td style="text-align:left; width:125px;"><article>December 7</article></td> <td style="text-align:left; width:125px;"><article>Oct 21</article></td> <td style="text-align:left; width:125px;"><article>Oct 28</article></td> </tr> </div> </tbody> </table> <br> <p> </p> </li>  <li class="caltarget3 handle" "> <h3>Special Issues Descriptions</h3> <h2>Women's Fashion</h2><p>Visionary writers and photographers explore the defining trends of the season, spotlighting the most influential collections, irresistible accessories, innovative beauty trends and intriguing products.<br/></p><hr/><h2>Men's Fashion </h2><p>From wardrobe essentials to grooming trends, luxurious accessories to offbeat fashion finds, T Men’s presents a visually rich guide for shoppers.</p><hr/><h2>Design </h2><p>From eco design to landmark homes, avant-garde furniture to sleek tableware, T's editors scour the globe to find the most intriguing spaces, places and objects related to design in two special themed issues annually, published in the spring and the fall.<br/></p><hr/><h2>Culture</h2> <p>Our leading contributors analyze and celebrate the influences and ideas shaping this moment in fashion.</p><hr/><h2>Travel </h2><p>With two annual issues devoted to summer and winter travel pursuits, T's premier writers cross borders and time zones to explore unfamiliar territory in even the most familiar places, uncovering a dynamic mix of culture, history, politics, along with unique ecological assets that give each destination its distinct identity.<br/></p> <hr/><h2>The Greats</h2> <p>A celebration of pioneers and their impact on the way we perceive our world. From icons including prolific fashion designers, filmmakers, record-shattering musicians, and key voices in American fiction, The Greats is a testament to the idea that true revolutionaries have a ripple effect — leaving everything in their paths indelibly changed for the better.</p> <hr/><h2>Holiday</h2><p>Brimming with sophisticated holiday gift giving ideas, this issue sparkles with the most extraordinary luxuries of the season. Also discover stylish ideas that look beyond the holiday season, including previews of spring beauty and fashion collections.</p><hr/><p><br/></p> <p> </p> </li>  <li class="caltarget4 handle" "> <h3>Audience</h3> <p><strong>T readers embody sophistication, curiosity and authority.</strong><br/></p> <ul><li><p>73% of T readers consider themselves sophisticated – that’s more than readers of any other measured MRI publication. (#1 on composition) </p></li><li><p>T leads all MRI reported publications in readers who agree continuing to learn throughout their life is extremely important - over 9 in 10 readers believe in learning.</p></li><li><p>T readers are 21% more likely than the average adult to say people often come to them for advice before making a purchase</p></li></ul><p><strong>T-Magazine readers are luxury minded. They are at least twice as likely as the average affluent adult to be:</strong></p> <ul><li><p>Fashion Mavens - 227 Index</p></li><li><p>Design and luxury seekers - 226 Index</p></li><li><p>Cultural Sophisticates – 231 index</p></li><li><p>Food/Wine Connoisseurs - 209 Index</p></li></ul><p><strong>Affluent Profile:</strong></p> <ul><li><p>3.2MM Readers</p></li><li><p>60% Male / 40% Female</p></li><li><p>Median Age: 53</p></li><li><p>Median HHI $193K</p></li></ul><p><i>Sources: MRI Spring 2018. Ipsos Affluent Survey USA Fall 2018 Adults 18+ and HHI $125,000+. </i><i>Reflects T-Magazine publisher’s defined prototype.</i></p> <p><em></em></p> <p> </p> </li>  </ul> </div> <div class="clear"></div> </div>  <div id="footer"> <p class="fl">© 2019 The New York Times Company</p> <h5 class="fr"><a href="https://web.archive.org/web/20190805011305/http://www.nytimes.com/" target="_blank">The New York Times</a></h5> <div class="clear"></div> </div>  </div>  </body> </html>

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