CINXE.COM

<!Doctype html> <html lang='en'> <head> <title>Social Media Shopping Partnerships : YouTube Shopping</title> <link rel='canonical' href='https://www.trendhunter.com/trends/youtube-shopping' /> <meta property='fb:page_id' content='58207373724' /> <meta property='title' content='Social Media Shopping Partnerships YouTube Shopping'/> <meta name='description' content='YouTube Shopping - YouTube has announced a partnership with Shopee to launch ‘YouTube Shopping,’ a program aimed at enhancing the shopping experience for ...'/> <meta name='keywords' content='YouTube Shopping, youtube-shopping'/> <meta name='copyright' content='Trend Hunter Inc.'> <meta property='image' content='https://cdn.trendhunterstatic.com/thumbs/546/youtube-shopping.jpeg?auto=webp'/> <link rel='image_src' type='image/jpeg' href='https://cdn.trendhunterstatic.com/thumbs/546/youtube-shopping.jpeg?auto=webp'/> <meta property='og:title' content='Social Media Shopping Partnerships' /> <meta property='og:description' content='YouTube Shopping - YouTube has announced a partnership with Shopee to launch ‘YouTube Shopping,’ a program aimed at enhancing the shopping experience for ...'/> <meta property='og:url' content='https://www.trendhunter.com/trends/youtube-shopping'/> <meta property='og:site_name' content='TrendHunter.com'/> <meta property='og:image' content='https://cdn.trendhunterstatic.com/thumbs/546/youtube-shopping.jpeg?auto=webp'/> <meta property='og:type' content='article'/> <link rel='preload' href='https://cdn.trendhunterstatic.com/thumbs/546/youtube-shopping.jpeg?auto=webp' as='image'> <link rel='amphtml' href='https://www.trendhunter.com/amp/trends/youtube-shopping'> <meta name='viewport' content='width=device-width, initial-scale=1.0'> <meta charset='UTF-8'> <link rel="apple-touch-icon" sizes="180x180" href="https://cdn.trendhunterstatic.com/icons/manifest/apple-touch-icon.png"> <link rel="icon" type="image/png" sizes="32x32" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-32x32.png"> <link rel="icon" type="image/png" sizes="16x16" href="https://cdn.trendhunterstatic.com/icons/manifest/favicon-16x16.png"> <link rel="mask-icon" href="https://cdn.trendhunterstatic.com/icons/manifest/safari-pinned-tab.svg" color="#000000"> <meta name="theme-color" content="#000000"> <link rel="manifest" href="https://www.trendhunter.com/apps/inc/manifest.json"> <meta property='fb:app_id' content='85925738555' /> <meta name='copyright' content='Trend Hunter Inc.'> <link rel='preconnect' href='https://www.trendhunter.com' /><link rel='preconnect' href='https://fonts.gstatic.com' /> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='preload' as='style'> <link href='https://fonts.googleapis.com/css2?family=Roboto+Mono&family=Roboto:wght@100;300;400;500;700&family=Material+Icons&display=swap' rel='stylesheet'> <link href='https://www.trendhunter.com/apps/css/style?s=all&v=17320.4' rel='stylesheet' async type='text/css'> <script type='application/ld+json'> {"@context":"https:\/\/schema.org","@type":"Article","articleBody":"YouTube has announced a partnership with Shopee to launch 'YouTube Shopping,' a program aimed at enhancing the shopping experience for viewers and providing creators with new income opportunities. Initially introduced in Indonesia, this program is set to expand to other Southeast Asian markets, starting with Thailand and Vietnam in the coming weeks. YouTube Shopping allows viewers to shop while watching content from their preferred creators by featuring a complete list of tagged products and relevant information; subsequently available in the video description and a dedicated 'products' section. Viewers can "click on products they find interesting and will be redirected to external sales pages for convenient purchasing —creators can also tag products in both new and existing videos, as well as during live streams" for content flexibility. Moreover, by seamlessly incorporating shopping functionalities within video content, YouTube Shopping "seeks to elevate viewer engagement while fortifying the relationship between creators and their audiences."","datePublished":"2024-09-24T07:15:03Z","headline":"Social Media Shopping Partnerships","publisher":{"@type":"Organization","name":"TREND HUNTER Inc.","url":"https:\/\/www.trendhunter.com","logo":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/Logo2019-400.png"},"dateModified":"2024-09-24T07:15:03Z","mainEntityOfPage":"https:\/\/www.trendhunter.com\/trends\/youtube-shopping"},"author":{"@type":"Person","name":"Debra John","url":"https:\/\/www.trendhunter.com\/DebraJ"},"image":{"@type":"ImageObject","url":"https:\/\/cdn.trendhunterstatic.com\/thumbs\/546\/youtube-shopping.jpeg?auto=webp","width":800,"height":534}} </script> <style> :root{--btn-hover:#00A2F6}; </style> <style> .tha__loginDialog{position:absolute; bottom:50%; transform:translateY(50%);background:rgba(255,255,255,0.7);padding:15px;width:calc(100% - 80px); margin:5px;left:5px;} .tha__loginDialogMessage{font-size:19px;text-align:center; font-weight:bold; margin-bottom:20px;} .tha__loginDialogButtons{text-align:center;} .tha__loginDialogButton{display:inline-block;width:auto;} .tha__loginDialogButton:first-child{margin-right:5px;} .tha__loginDialogButton:last-child{margin-left:5px;} .tha--toplist .tha__loginDialog{position:relative; bottom:0%; transform:none; width:100%; margin:0px; margin-bottom:var(--aspace); border:1px solid black;left:0px;background:white;} .tha--ideablurred .tha__articleInner{display:flex; flex-flow:column;} .tha--ideablurred .tha__gallery {order:0;} /*reverted*/ .tha--ideablurred .gal__mainImage{max-height:40vh; } .th--hasdisplay .tha--trends .tha__title2{text-align:left;} .th--hasdisplay .tha--trends .tha__references{text-align:left;} .tha--news .tha__scoreCont{display:none; } @media(max-width:767px){ .tha__loginDialog{width:calc(100% - 20px);} } </style> </head> <body class='th th--hasdisplay' data-url='/trends/youtube-shopping' data-id='546355'> <header class='th__header thh thh--hasCatMenu thh--needsCatPages th__header--hasdisplay'>  <div class='thh__inner'> <div class='th__container thh__container'> <div class='thh__logoCont thh__logoCont--trendhunter'> <i class='material-icons thh__menuBtn'>menu</i> <a href='https://www.trendhunter.com' ><img alt='Trend Hunter Logo' border=0 width=160 height=40 class='thh__logo' src='https://cdn.trendhunterstatic.com/logos/createthefuture.png'/></a> <i class='material-icons thh__searchTopIcon'>search</i> </div> <div class="thh__display"> <a href="https://www.cleanthesky.com?source=eyJwIjoiaHR0cHM6XC9cL3d3dy50cmVuZGh1bnRlci5jb21cL3RyZW5kc1wveW91dHViZS1zaG9wcGluZyIsImFkIjoiY2xlYW50aGVza3ktYjctNyJ9"><img class="cts__banner" data-bn="cleanthesky-b7-7" alt="Clean the Sky - Positive Eco Trends & Breakthroughs" src="https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b7-7.png?auto=webp" width=728 height=90 /></a> </div> <div class='thh__navs'> <form class='thh__searchFormMobile' action='https://www.trendhunter.com/results'> <input type='text' class='thh__textInput' name='search' placeholder='Explore a topic'/> </form> <nav class='thh__nav'> <a data-page='content' title='Ideas' href='https://www.trendhunter.com' class='thh__link'>Ideas</a> <a data-page='insights' title='Insights' href='https://www.trendhunter.com/pro' class='thh__link'>Insights</a> <a data-page='innovation' title='Innovation' href='https://www.innovationstrategy.com' class='thh__link'>Innovation</a> <a data-page='advisory' title='Services' href='https://www.trendhunter.com/trendreports' class='thh__link'>Services</a> <a data-page='ai' title='AI' href='https://www.trendhunter.ai' class='thh__link'>AI</a> <a data-page='gpt' title='GPT' href='https://www.trendhunter.ai/gpt' class='thh__link'>GPT</a> <a data-page='tools' title='Dashboard' href='https://www.trendhunter.com/dashboard' class='thh__link'>Dashboard</a> <a data-page='newbook' title='Books' href='https://www.trendhunter.com/best-innovation-books' class='thh__link'>Books</a> <a data-page='keynotes' title='Keynotes' href='https://www.jeremygutsche.com' class='thh__link'>Keynotes</a> <a data-page='masterclasses' title='training' href='https://www.futuristu.com' class='thh__link'>Training</a> <a data-page='events' title='Events' href='https://www.futurefestival.com' class='thh__link'>Events</a> <a data-page='categories' title='Categories' href='https://www.futurefestival.com' class='thh__link thh__link--mobileonly'>Categories</a> </nav> <div class='thh__nav2'> <a data-page='about' title='About    ' href='https://www.trendhunter.com/about-trend-hunter' class='thh__link thh__link--about'>About    </a> <a data-page='profile' title= 'Log in' href='https://www.trendhunter.com/login' class='thh__link thh__link--login'>Log in</a> <i class='material-icons thh__searchIcon thh__icon' data-page='search'>search</i> <i class='material-icons thh__emailIcon thh__icon' data-page='email'>share</i> </div> </div> </div> <div class='thh__pages'> <div data-page='content' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com'>Ideas</a> <div class='thh__itemDesc'>Explore the world's #1 largest database of ideas and innovations, with 478,197 inspiring examples.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendreports.com'>Trend Reports</a> <div class='thh__itemDesc'>Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/newsletter'>Newsletter</a> <div class='thh__itemDesc'>Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/megatrends'>How to Hunt</a> <div class='thh__itemDesc'>Learn more about how to hunt megatrends, ideas, patterns and opportunity.</div> </div> </div> </div> <div data-page='insights' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/pro'>Consumer Insights</a> <div class='thh__itemDesc'>Uncover major shifts and emerging opportunities with our exclusive PRO research.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendreports.com'>Trend Reports</a> <div class='thh__itemDesc'>Discover why 1,287 brands rely on our AI-powered Trend Reports to get better, faster insights.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/newsletter'>Newsletter</a> <div class='thh__itemDesc'>Join 107,665 subscribers who rely on our weekly newsletter to keep up with need-to-know trends and insights.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/megatrends'>How to Hunt</a> <div class='thh__itemDesc'>Learn more about how to hunt megatrends, ideas, patterns and opportunity.</div> </div> </div> </div> <div data-page='advisory' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/trendreports'>Advisory & Services</a> <div class='thh__itemDesc'>Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendreports.com'>Trend Reports</a> <div class='thh__itemDesc'>Get fast, customized trend reports, presentations and deep dives 20x faster than traditional research.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/plans'>Plans</a> <div class='thh__itemDesc'>Get started today with a free consultation, our self-serve tools, or a dedicated program.</div> </div> </div> </div> <div data-page='innovation' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.innovationstrategy.com'>Articles & Magazine</a> <div class='thh__itemDesc'>Get inspired with our 4,232 innovation strategy articles, keynote, videos and innovation tools.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.innovationstrategy.com/awards'>Innovation Awards</a> <div class='thh__itemDesc'>Trend Hunter’s Innovation Strategy Awards recognize the best innovation tactics gathered from our interviews with some of the world's most notable business leaders, authors and change makers.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/trendreports'>Advisory & Services</a> <div class='thh__itemDesc'>Accelerate innovation and ignite disruptive thinking with our award-winning programs and research.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.innovationassessment.com'>Innovation Assessment</a> <div class='thh__itemDesc'>Enhance your innovation potential with a deeper understanding of your unique innovation archetype and how your organization benchmarks.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futuristu.com'>FuturistU</a> <div class='thh__itemDesc'>Prepare for the years ahead with 100+ lessons, tactics, tools and frameworks with our full learning database.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/best-innovation-books'>Innovation Books</a> <div class='thh__itemDesc'>Join 20,000,000 people getting better and faster with our New York Times Bestselling books and keynote videos.</div> </div> </div> </div> <div data-page='keynotes' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.jeremygutsche.com'>Jeremy Gutsche</a> <div class='thh__itemDesc'>Ignite your event or virtual event with our CEO, a NY Times Bestselling Author and one of the top innovation keynote speakers.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/best-innovation-keynote-speakers'>Our Team of Speakers & Virtual Presenters</a> <div class='thh__itemDesc'>Inspire your group with our most popular speakers on innovation, trends, change and futurism.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futurefestival.com/custom-training'>Custom Training & Events</a> <div class='thh__itemDesc'>Bring the Future Festival experience directly to your team or co-hosted custom event.</div> </div> </div> </div> <div data-page='masterclasses' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futuristu.com/custom-innovation-masterclass'>Custom Masterclasses</a> <div class='thh__itemDesc'>Join the world's leading brands who leverage our custom programs to accelerate innovation.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.futuristu.com/future-festival-masterclass'>FuturistU 5-Day Program </a> <div class='thh__itemDesc'>Become a Futurist with our immersive 5-Day program at Future Festival World Summit.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futuristu.com/elearning'>Online eLearning</a> <div class='thh__itemDesc'>Learn the fundamentals of futurism and trends with 100+ online courses about innovation.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/megatrends'>How to Hunt</a> <div class='thh__itemDesc'>Learn more about how to hunt megatrends, ideas, patterns and opportunity.</div> </div> </div> </div> <div data-page='about' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/contact'>Contact</a> <div class='thh__itemDesc'>Get in touch to learn more, ask a question or submit a tip.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/about-trend-hunter'>About Us</a> <div class='thh__itemDesc'>Learn more about Trend Hunter and how we accelerate innovation.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/social'>Follow-Us</a> <div class='thh__itemDesc'>Join our 3,500,000 social media followers, on the cutting edge.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/megatrends'>How to Hunt</a> <div class='thh__itemDesc'>Learn more about how to hunt megatrends, ideas, patterns and opportunity.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/faq'>FAQ</a> <div class='thh__itemDesc'>Get answers to common questions about Trend Hunter.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/community'>Community</a> <div class='thh__itemDesc'>Stay on the cutting-edge with the help of the Trend Hunter community.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/team'>Team</a> <div class='thh__itemDesc'>Meet the team trusted by hundreds of leading businesses worldwide.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/jobs'>Jobs</a> <div class='thh__itemDesc'>Find opportunities to accelerate your career with the #1 Trend Firm.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/news'>News</a> <div class='thh__itemDesc'>Catch up on noteworthy Trend Hunter news and media mentions.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/join'>Join</a> <div class='thh__itemDesc'>Build a portfolio and put your trend-spotting abilities to the test.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/advertise'>Advertising</a> <div class='thh__itemDesc'>Supercharge your marketing by partnering with Trend Hunter.</div> </div> </div> </div> <div data-page='profile' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/portfolio'>Portfolio</a> <div class='thh__itemDesc'>Visit your public portfolio and browse your past articles.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/submit'>Add a Trend</a> <div class='thh__itemDesc'>Write up an article and showcase your trend-spotting skills.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/mytrends'>My Trends</a> <div class='thh__itemDesc'>Edit your articles and see how they stack up on the leaderboards.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.trendhunter.com/settings'>Settings</a> <div class='thh__itemDesc'>Edit your profile, connect your social media accounts, and more.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl thh__itemLbl--login' href='https://www.trendhunter.com/redirectlogin'>Login</a> <div class='thh__itemDesc'>Add a trend, customize your dashboard, or track topics.</div> </div> </div> </div> <div data-page='events' class='thh__page'> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futurefestival.com'>Future Festival<br/> Innovation Events</a> <div class='thh__itemDesc'>Join the world's top innovators at our in person events.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container'> <a class='thh__itemLbl' href='https://www.trendhunter.com/innovation-webinars'>Free Webinars</a> <div class='thh__itemDesc'>Learn to innovate through chaos, navigate the new normal and maintain work culture from home.</div> </div> </div> <div class='thh__pageLine'> <div class='thh__itemLine th__container' > <a class='thh__itemLbl' href='https://www.futurefestival.com/custom-training'>Custom Training & Events</a> <div class='thh__itemDesc'>Bring the Future Festival experience directly to your team or co-hosted custom event.</div> </div> </div> </div> <div data-page='categories' class='thh__page'> <div class='th__container'> <div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/'>All</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/ai'>AI</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/tech'>Tech</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/lifestyle'>Life</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/popculture'>Culture</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/artdesign'>Design</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/marketing'>Ads</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/business'>Business</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/eco'>Eco</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/socialgood'>Good</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/luxury'>Luxury</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/fashion'>Fashion</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/unique'>Bizarre</a> </div><div class='thh__itemLine'> <a class='thh__itemLbl' href='https://www.trendhunter.com/keynotetrends'>Keynotes</a> </div> </div> </div> <div data-page='search' class='thh__page'> <div class='th__container'> <div class='thh__searchMsg'>Search our database of 478,197 cutting edge ideas.</div> <form class='thh__searchForm' action='https://www.trendhunter.com/results'> <input type='text' name='search' class='thh__textInput' placeholder='Explore a topic'/> <button type='submit' class='th__btn th__btn--wonb'>SEARCH</button> </form> <div class='thh__searchTags'></div> </div> </div> <div data-page='email' class='thh__page thh__page--newsletter'> <div class='th__container'> <div class='thh__newsletterMsg'>Join 107,665 entrepreneurs, innovators and CEOs who rely on our weekly trend report to stay ahead of the crowd.<br/>You'll get special access to premium content and trend research that cannot be found anywhere else.</div> <a class='thh__newsletterLink' href='https://www.trendhunter.com/newsletter'>View last week's newsletter</a> <form class='thh__newsletterSignup' action='https://www.trendhunter.com/newsletter' target='_blank' method='post'> <input style='display:none;' type='text' name='email' class='thh__textInput' placeholder='Your Email'/> <button type='submit' class='th__btn th__btn--wonb'>SUBSCRIBE NOW</button> </form> <div class='thh__socialMessage'>Follow Trend Hunter</div> <div class='thh__social'> <a class='thh__socialItem thh__socialItem--facebook' target='_blank' href='https://www.facebook.com/trendhunter' rel='me noopener noreferrer' ></a> <a class='thh__socialItem thh__socialItem--twitter' target='_blank' href='https://www.twitter.com/trendhunter' rel='me noopener noreferrer'></a> <a class='thh__socialItem thh__socialItem--youtube' target='_blank' href='https://www.youtube.com/trendhunter' rel='me noopener noreferrer'></a> <a class='thh__socialItem thh__socialItem--linkedin' target='_blank' href='https://www.linkedin.com/company/trend-hunter/' rel='me noopener noreferrer'></a> <a class='thh__socialItem thh__socialItem--instagram' target='_blank' rel='me noopener noreferrer' href='https://instagram.com/trend_hunter'></a> <a class='thh__socialItem thh__socialItem--pinterest' target='_blank' rel='me noopener noreferrer' href='https://pinterest.com/trendhunter/'></a> <a class='thh__socialItem thh__socialItem--tiktok' target='_blank' rel='me noopener noreferrer' href='https://www.tiktok.com/@trend_hunter'></a> </div> </div> </div> </div> <div class='thh__catNav'> <div class='th__container thh__catNavInner'> <a title='All' data-cat='all' class=' thh__catLink' href='https://www.trendhunter.com/'>All</a><a title='AI' data-cat='ai' class=' thh__catLink' href='https://www.trendhunter.com/ai'>AI</a><a title='Tech' data-cat='tech' class=' thh__catLink' href='https://www.trendhunter.com/tech'>Tech</a><a title='Life' data-cat='lifestyle' class=' thh__catLink' href='https://www.trendhunter.com/lifestyle'>Life</a><a title='Culture' data-cat='popculture' class=' thh__catLink' href='https://www.trendhunter.com/popculture'>Culture</a><a title='Design' data-cat='artdesign' class=' thh__catLink' href='https://www.trendhunter.com/artdesign'>Design</a><a title='Ads' data-cat='marketing' class=' thh__catLink' href='https://www.trendhunter.com/marketing'>Ads</a><a title='Business' data-cat='business' class=' thh__catLink' href='https://www.trendhunter.com/business'>Business</a><a title='Eco' data-cat='eco' class=' thh__catLink' href='https://www.trendhunter.com/eco'>Eco</a><a title='Good' data-cat='socialgood' class=' thh__catLink' href='https://www.trendhunter.com/socialgood'>Good</a><a title='Luxury' data-cat='luxury' class=' thh__catLink' href='https://www.trendhunter.com/luxury'>Luxury</a><a title='Fashion' data-cat='fashion' class=' thh__catLink' href='https://www.trendhunter.com/fashion'>Fashion</a><a title='Bizarre' data-cat='unique' class=' thh__catLink' href='https://www.trendhunter.com/unique'>Bizarre</a><a title='Keynotes' data-cat='keynotetrends' class=' thh__catLink' href='https://www.keynotespeak.com'>Keynotes</a> <a title='DASHBOARD' class='thh__catLink thh__catLink--mobile' href='https://www.trendhunter.com/dashboard'>DASHBOARD</a> <a title='RESEARCH' class='thh__catLink thh__catLink--mobile' href='https://www.trendhunter.com/trendreports'>RESEARCH</a> <a title='KEYNOTES' class='thh__catLink thh__catLink--mobile' href='https://www.jeremygutsche.com'>KEYNOTES</a> <a title='EVENTS' class='thh__catLink thh__catLink--mobile' href='https://www.futurefestival.com'>EVENTS</a> </div> </div> </div><div class='thh__fixedSpacer'></div><div class='thh__shadowCover'></div> </header> <div class='tha__outer'> <div class='th__article th__container tha tha--idea tha--trends ' data-eid='546355' data-cid='21' data-relorder='[546355,526710,537171,545859,546016,526932,530819,538299,514608,514065]' > <div class='tha__inner'> <div class='tha__top'> <h1 class='tha__title1'>Social Media Shopping Partnerships</h1> <div class='tha__tg' > <div class='tha__tgSec tha__tgSec--left' data-btn='tgback'> <div class='tha__tgSecLbl'> Previous<br/>Set of<br/>Related<br/>Ideas </div><button type='button' class='tha__btn tha__btn--tg tha__btn--square' ><i class='material-icons'>arrow_back</i></button> </div> <div class='tha__tgArticles'><div class='tha__tgArticlesInner'><a class='tha__tgLink tha__tgLink--campaign' data-is='468' data-pc='1' data-rrcampaignid='51' data-id='1' href="javascript:THFormUserLoad();"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='FREE 2025 Trend Report' src='https://cdn.trendhunterstatic.com/trendreport/2025-Trend-Report-Ad_TitleOnly.png' /> </div><div class='tha__tgTitle'>FREE 2025 Trend Report</div> </a><a class='tha__tgLink ' data-is='468' data-pc='2' data-id='526710' href="/trends/google-ai"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='AI-Powered Shopping Tools' src='https://cdn.trendhunterstatic.com/phpthumbnails/526/526710/526710_1_230c.jpeg' /> </div><div class='tha__tgTitle'>AI-Powered Shopping Tools</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='537171' href="/trends/shoppable-video-ad"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Shoppable CPG Ads' src='https://cdn.trendhunterstatic.com/phpthumbnails/537/537171/537171_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Shoppable CPG Ads</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='545859' href="/trends/expedia-travel-shops"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Shoppable Travel Storefronts' src='https://cdn.trendhunterstatic.com/phpthumbnails/545/545859/545859_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Shoppable Travel Storefronts</div> </a><a class='tha__tgLink ' data-is='468' data-pc='1' data-id='546016' href="/trends/youtube-hype"> <div class='tha__tgImgCont'> <img width=230 height=150 class='tha__tgImg' loading='lazy' alt='Interactive Influencer Features' src='https://cdn.trendhunterstatic.com/phpthumbnails/546/546016/546016_1_230c.jpeg' /> </div><div class='tha__tgTitle'>Interactive Influencer Features</div> </a></div></div> <div class='tha__tgSec tha__tgSec--right' data-btn='tgforward'> <div class='tha__tgSecLbl'> Next<br/>Set of<br/>Related<br/>Ideas </div><button type='button' class='tha__btn tha__btn--tg tha__btn--square' ><i class='material-icons'>arrow_forward</i></button> </div> </div> <article class='tha__articleCont'> <div class='tha__articleInner'> <div class='tha__gallery gal'> <div class='gal__main'> <img alt='Social Media Shopping Partnerships' class='gal__mainImage' data-btn='gallerynext' width=1000 height=668 data-src='https://cdn.trendhunterstatic.com/thumbs/546/youtube-shopping.jpeg?auto=webp' loading='eager' fetchpriority='high' srcset='https://cdn.trendhunterstatic.com/phpthumbnails/546/546355/546355_1_230.jpeg?auto=webp 230w, https://cdn.trendhunterstatic.com/phpthumbnails/546/546355/546355_1_300.jpeg?auto=webp 300w, https://cdn.trendhunterstatic.com/phpthumbnails/546/546355/546355_1_468.jpeg?auto=webp 468w, https://cdn.trendhunterstatic.com/phpthumbnails/546/546355/546355_1_600.jpeg?auto=webp 600w, https://cdn.trendhunterstatic.com/thumbs/546/youtube-shopping.jpeg?auto=webp 800w' sizes='(max-width:230px) 230px, (max-width:300px) 300px, (max-width:468px) 468px, (max-width:600px) 600px,(min-width:601px) 800px' src='https://cdn.trendhunterstatic.com/thumbs/546/youtube-shopping.jpeg?auto=webp' /> <button aria-label='Next Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryNext' data-btn='gallerynext'></button> <button aria-label='Previous Image' type='button' class='tha__btn tha__btn--gallery tha__btn--galleryPrev' data-btn='galleryprev'></button> <div class='gal__buffer'></div> </div> <div class='gal__thumbs'> <div class='gal__thumb' data-btn='galthumb' data-id='526710' data-pn='1'> <img loading='lazy' alt='AI-Powered Shopping Tools Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/526/526710/526710_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='526710' data-pn='2'> <img loading='lazy' alt='AI-Powered Shopping Tools Image 2' src='https://cdn.trendhunterstatic.com/phpthumbnails/526/526710/526710_2_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='537171' data-pn='1'> <img loading='lazy' alt='Shoppable CPG Ads Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/537/537171/537171_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='545859' data-pn='1'> <img loading='lazy' alt='Shoppable Travel Storefronts Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/545/545859/545859_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='546016' data-pn='1'> <img loading='lazy' alt='Interactive Influencer Features Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/546/546016/546016_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='526932' data-pn='1'> <img loading='lazy' alt='Social Marketplace Updates Image 1' src='https://cdn.trendhunterstatic.com/phpthumbnails/526/526932/526932_1_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div><div class='gal__thumb' data-btn='galthumb' data-id='526932' data-pn='2'> <img loading='lazy' alt='Social Marketplace Updates Image 2' src='https://cdn.trendhunterstatic.com/phpthumbnails/526/526932/526932_2_80.jpeg' class='gal__thumbImage' width=80 height=80 /> </div> <button type='button' class='tha__btn gal__similar' data-btn='gallerynext'> <div class='gal__similarNum'>14</div> <div class='gal__similarText'>SIMILAR</br>PHOTOS</div></button> </div> </div> <div class='tha__articleBody'> <a href='https://www.cleanthesky.com?source=eyJwIjoiaHR0cHM6XC9cL3d3dy50cmVuZGh1bnRlci5jb21cL3RyZW5kc1wveW91dHViZS1zaG9wcGluZyIsImFkIjoiY2xlYW50aGVza3ktYjMtMSJ9' class='tha__bb cts__banner' data-bn='cleanthesky-b3-1' style='width:300px; height:300px; float:right; margin:0px 0px 20px 20px;'><img alt='Clean the Sky - Positive Eco Trends & Breakthroughs' src='https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b3-1.png?auto=webp' width=300 height=300 /></a> <h2 class='tha__title2'>YouTube Teams Up with Shopee to Launch 'YouTube Shopping'</h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='/DebraJ'>Debra John</a> — September 24, 2024 — <a class='tha__bcLink tha__bcLink--category' href='/business'>Business</a></div><div class='tha__referenceLinks'> References: <a target='_blank' href='https://shopee.com/' class='tha__referenceLink' rel='nofollow noreferrer'>shopee</a> & <a target='_blank' href='https://www.marketing-interactive.com/youtube-shoppe-shopping-off-videos-program' class='tha__referenceLink' rel='nofollow noreferrer'>marketing-interactive</a></div></div><div class='tha__social'> <a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open("https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube-shopping","_blank");' rel='nofollow' href='javascript:void(0);' >Share on Facebook</a> <a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open("https://twitter.com/intent/tweet?text=Social+Media+Shopping+Partnerships+-+YouTube+Teams+Up+with+Shopee+to+Launch+%27YouTube+Shopping%27&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube-shopping","_blank");' href='javascript:void(0);'>Share on Twitter</a> <a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open("https://www.linkedin.com/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube-shopping&title=Social+Media+Shopping+Partnerships+-+YouTube+Teams+Up+with+Shopee+to+Launch+%27YouTube+Shopping%27","_blank");' href='javascript:void(0);'>Share on LinkedIn</a> <a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open("https://pinterest.com/pin/create/button/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube-shopping&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fyoutube-shopping.jpeg%3Fauto%3Dwebp&description=Social+Media+Shopping+Partnerships+-+YouTube+Teams+Up+with+Shopee+to+Launch+%27YouTube+Shopping%27","_blank");' href='javascript:void(0);'>Share on Pinterest</a> </div><div class='tha__articleText tha__articleText--hasAt'>YouTube has announced a partnership with Shopee to launch 'YouTube Shopping,' a program aimed at enhancing the shopping experience for viewers and providing creators with new income opportunities. Initially introduced in Indonesia, this program is set to expand to other Southeast Asian markets, starting with Thailand and Vietnam in the coming weeks.<br /> <br /> YouTube Shopping allows viewers to shop while watching content from their preferred creators by featuring a complete list of tagged products and relevant information; subsequently available in the video description and a dedicated 'products' section. Viewers can "click on products they find interesting and will be redirected to external sales pages for convenient purchasing —creators can also tag products in both new and existing videos, as well as during live streams" for content flexibility.<br /> <br /> Moreover, by seamlessly incorporating shopping functionalities within video content, YouTube Shopping "seeks to elevate viewer engagement while fortifying the relationship between creators and their audiences."<br /> <br /> Image Credit: Shutterstock</div><div class='tpt__aSecCont'><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Trend Themes</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Enhanced Social Commerce Integration - </b>Seamless shopping experiences directly integrated within video content can increase viewer engagement and drive higher conversion rates.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Viewership-based Retail - </b>Leveraging viewer traffic from popular content creators to boost product visibility highlights the growing intersection of entertainment and e-commerce.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Live-stream Shopping - </b>Enabling creators to tag products during live streams capitalizes on real-time viewer interaction, enhancing immediacy and impulse purchasing.</div> </div></div> </div><div class='tpt__aSec'> <div class='tpt__aSecHeading'>Industry Implications</div> <div class='tpt__aSecItems'><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Social Media Platforms - </b>Incorporation of retail functionalities within platforms like YouTube highlights the shift towards becoming multi-functional service providers.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. E-commerce - </b>Integration with popular video platforms represents a new revenue stream and method to reach potential buyers in an engaging environment.</div> </div><div class='tpt__aItem'> <div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Digital Marketing - </b>Enhanced targeting through content creators provides unique marketing opportunities and increased consumer engagement for brands.</div> </div></div> </div></div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8.4</div><div class='tha__scoreLbl'>Score</div></div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:83%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:17%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:78%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:22%'></div></div></div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness</div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:90%;'></div><div class='tha__scorePart tha__scorePart--empty' style='width:10%'></div></div></div></div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'></span><span class='demo__male demo__genderBox'></span><span class='demo__male demo__genderBox'></span><span class='demo__male demo__genderBox'></span><span class='demo__female demo__genderBox'></span><span class='demo__female demo__genderBox'></span><span class='demo__female demo__genderBox'></span><span class='demo__female demo__genderBox'></span></div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'></span><span class='demo__ageBox demo__child'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'></span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'></span><span class='demo__ageBox demo__senior'></span></div></div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-158px ;background-color:#000000; '></div></div></div></div></div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='546355'>VIEW MORE STATS <i class='material-icons'>expand_more</i></button></a><a class='tha__articleBtn' href='https://www.trendhunter.com/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT</button></a><a class='tha__articleBtn' href='https://www.trendhunter.com/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY</button></a></div><div class='tha__advancedStats tas'></div> </div> </div> <div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:84%;'></div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:16%;'></div></div> </article> <aside class='tha__asideCont'> <a href='https://www.trendhunter.com/megatrends' class='tha__sbb tha__sbb--tr' > Learn to Hunt Ideas <div class='tha__sbbImg thai thai--bg' style='background-image:url("https://cdn.trendhunterstatic.com/icons/tha/lazyplaceholder.jpeg");' data-src='https://cdn.trendhunterstatic.com/i/2023/learn-to-hunt-ideas-and-trends2.png?auto=webp'></div> </a> <div class="sbb2 sbb2--display"> <div class="sbb2__display"> <a href="https://www.cleanthesky.com?source=eyJwIjoiaHR0cHM6XC9cL3d3dy50cmVuZGh1bnRlci5jb21cL3RyZW5kc1wveW91dHViZS1zaG9wcGluZyIsImFkIjoiY2xlYW50aGVza3ktYjM2LTExIn0%3D"><img class="cts__banner" data-bn="cleanthesky-b36-11" alt="Clean the Sky - Positive Eco Trends & Breakthroughs" src="https://cdn.trendhunterstatic.com/banners/cleanthesky/cleanthesky-b36-11.png?auto=webp" width=300 height=600 /></a> </div> </div> </aside> </div> <div class='tha__bottom'> <div class='tha__relPage' data-page='0'><a data-is='230c' data-id='526932' data-pc='3' href='/trends/marketplace' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Social Marketplace Updates' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/526/526932/526932_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Social Marketplace Updates</div> <div class='thar__title2'>Instagram Launches a Marketplace to Better Connect Brands and Creators</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:48%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:52%'></div> </div> </a><a data-is='230c' data-id='530819' data-pc='2' href='/trends/shopping-collections' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Social Shopping Features' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/530/530819/530819_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Social Shopping Features</div> <div class='thar__title2'>YouTube Introduces a New 'Shopping Collections' Feature for Creators</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:45%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:55%'></div> </div> </a><a data-is='230c' data-id='538299' data-pc='1' href='/trends/youtube-premium-feature' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Paid Online Platform Experiences' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/538/538299/538299_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Paid Online Platform Experiences</div> <div class='thar__title2'>The New YouTube Premium Features Elevate the Experience</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:54%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:46%'></div> </div> </a><a data-is='230c' data-id='514608' data-pc='1' href='/trends/playables' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Streaming Service-Backed Games' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/514/514608/514608_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Streaming Service-Backed Games</div> <div class='thar__title2'>YouTube Is Testing Its Online Games Category Called 'Playables'</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:23%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:77%'></div> </div> </a><a data-is='230c' data-id='514065' data-pc='1' href='/trends/commentsold' class='tha__relArticle thar thar--five '> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Live Shoppable Streams' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/514/514065/514065_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Live Shoppable Streams</div> <div class='thar__title2'>CommentSold Introduces a New Shopify Feature for Live Shopping</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:17%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:83%'></div> </div> </a><a data-rel='["543328","544348","544394","544678","544699","544700","544703","544704","544722","544734"]' data-is='230c' data-id='546514' data-pc='10' href='/slideshow/october-2024-marketing' class='tha__relArticle thar thar--five thar--toplist'> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Top 100 Marketing Trends in October' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/546/546514/546514_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Top 100 Marketing Trends in October</div> <div class='thar__title2'>Froom Cheese Lover Societies to Humorous Payment Campaigns</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:96%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:4%'></div> </div> </a><a data-rel='["544702","544713","544778","544789","544943","544959","544976","544980","544987","545064"]' data-is='230c' data-id='546509' data-pc='10' href='/slideshow/october-2024-world' class='tha__relArticle thar thar--five thar--toplist'> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Top 65 World Trends in October' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/546/546509/546509_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Top 65 World Trends in October</div> <div class='thar__title2'>From Localized Comedian-Owned Eateries to Eclectic Wine Festivals</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:90%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:10%'></div> </div> </a><a data-rel='["544348","544828","544856","544955","544966","545077","545109","545198","545219","545296"]' data-is='230c' data-id='546501' data-pc='10' href='/slideshow/october-2024-social-media' class='tha__relArticle thar thar--five thar--toplist'> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Top 45 Social Media Trends in October' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/546/546501/546501_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Top 45 Social Media Trends in October</div> <div class='thar__title2'>From Fan Scream Symphonies to Platform-Exclusive Sodas</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:98%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:2%'></div> </div> </a><a data-rel='["543624","543708","543761","543788","543793","543861","544190","544244","544267","544426"]' data-is='230c' data-id='546520' data-pc='10' href='/slideshow/october-2024-travel' class='tha__relArticle thar thar--five thar--toplist'> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Top 45 Travel Trends in October' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/546/546520/546520_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Top 45 Travel Trends in October</div> <div class='thar__title2'>From Shoppable Travel Storefronts to Labor Day Flight Deals</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:84%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:16%'></div> </div> </a><a data-rel='["537994","538020","538077","538084","538087","538091","538150","538236","538245","538268"]' data-is='230c' data-id='541228' data-pc='10' href='/slideshow/august-2024-mobile' class='tha__relArticle thar thar--five thar--toplist'> <div class='thar__imgCont'><img width=468 height=150 class='thar__img' alt='Top 90 Mobile Trends in August' loading='lazy' src='https://cdn.trendhunterstatic.com/phpthumbnails/541/541228/541228_1_230c.jpeg?auto=webp' /></div> <div class='thar__text'> <div class='thar__title1'>Top 90 Mobile Trends in August</div> <div class='thar__title2'>From Distraction-Blocking Apps to Premium Triple-Screen Smartphones</div> </div><div class='thar__scoreBar'> <div class='thar__scoreBarPart thar__scoreBarPart--filled' style='width:94%;'></div> <div class='thar__scoreBarPart thar__scoreBarPart--empty' style='width:6%'></div> </div> </a></div> </div> <button class='tha__btn tha__btn--more' data-btn='more' type='button'>VIEW MORE RELATED</button> <div class='tha__moreLoader'><div class='tha__moreLoaderInner tha__loadCircle'></div></div> </div> <script id='tha__relData' type='application/json'>{"546355":{"cn":"Business","cu":"business","t1":"Social Media Shopping Partnerships","pc":"1","ab":"<h2 class='tha__title2'>YouTube Teams Up with Shopee to Launch 'YouTube Shopping'<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/DebraJ'>Debra John<\/a> \u2014 September 24, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/shopee.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>shopee<\/a> & <a target='_blank' href='https:\/\/www.marketing-interactive.com\/youtube-shoppe-shopping-off-videos-program' class='tha__referenceLink' rel='nofollow noreferrer'>marketing-interactive<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube-shopping\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Social+Media+Shopping+Partnerships+-+YouTube+Teams+Up+with+Shopee+to+Launch+%27YouTube+Shopping%27&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube-shopping\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube-shopping&title=Social+Media+Shopping+Partnerships+-+YouTube+Teams+Up+with+Shopee+to+Launch+%27YouTube+Shopping%27\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube-shopping&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fyoutube-shopping.jpeg%3Fauto%3Dwebp&description=Social+Media+Shopping+Partnerships+-+YouTube+Teams+Up+with+Shopee+to+Launch+%27YouTube+Shopping%27\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>YouTube has announced a partnership with Shopee to launch 'YouTube Shopping,' a program aimed at enhancing the shopping experience for viewers and providing creators with new income opportunities. Initially introduced in Indonesia, this program is set to expand to other Southeast Asian markets, starting with Thailand and Vietnam in the coming weeks.<br \/>\n<br \/>\nYouTube Shopping allows viewers to shop while watching content from their preferred creators by featuring a complete list of tagged products and relevant information; subsequently available in the video description and a dedicated 'products' section. Viewers can \"click on products they find interesting and will be redirected to external sales pages for convenient purchasing \u2014creators can also tag products in both new and existing videos, as well as during live streams\" for content flexibility.<br \/>\n<br \/>\nMoreover, by seamlessly incorporating shopping functionalities within video content, YouTube Shopping \"seeks to elevate viewer engagement while fortifying the relationship between creators and their audiences.\"<br \/>\n<br \/>\nImage Credit: Shutterstock<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Enhanced Social Commerce Integration - <\/b>Seamless shopping experiences directly integrated within video content can increase viewer engagement and drive higher conversion rates.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Viewership-based Retail - <\/b>Leveraging viewer traffic from popular content creators to boost product visibility highlights the growing intersection of entertainment and e-commerce.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Live-stream Shopping - <\/b>Enabling creators to tag products during live streams capitalizes on real-time viewer interaction, enhancing immediacy and impulse purchasing.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Social Media Platforms - <\/b>Incorporation of retail functionalities within platforms like YouTube highlights the shift towards becoming multi-functional service providers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. E-commerce - <\/b>Integration with popular video platforms represents a new revenue stream and method to reach potential buyers in an engaging environment.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Digital Marketing - <\/b>Enhanced targeting through content creators provides unique marketing opportunities and increased consumer engagement for brands.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8.4<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:83%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:17%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:78%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:22%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:90%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:10%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-0px;background-position-y:-158px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='546355'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:84%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:16%;'><\/div><\/div>","u":"\/trends\/youtube-shopping","t":"Social Media Shopping Partnerships : YouTube Shopping"},"526710":{"cn":"Tech","cu":"tech","t1":"AI-Powered Shopping Tools","pc":"2","ab":"<h2 class='tha__title2'>Google AI Now Allows Shoppers to Browse AI Product Recommendations<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/kanesadavid'>Kanesa D<\/a> \u2014 February 20, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/ai.google\/' class='tha__referenceLink' rel='nofollow noreferrer'>ai.google<\/a> & <a target='_blank' href='https:\/\/searchengineland.com\/shop-with-google-ai-launches-select-us-437657' class='tha__referenceLink' rel='nofollow noreferrer'>searchengineland<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgoogle-ai\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=AI-Powered+Shopping+Tools+-+Google+AI+Now+Allows+Shoppers+to+Browse+AI+Product+Recommendations&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgoogle-ai\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgoogle-ai&title=AI-Powered+Shopping+Tools+-+Google+AI+Now+Allows+Shoppers+to+Browse+AI+Product+Recommendations\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fgoogle-ai&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fyoutube-shopping.jpeg%3Fauto%3Dwebp&description=AI-Powered+Shopping+Tools+-+Google+AI+Now+Allows+Shoppers+to+Browse+AI+Product+Recommendations\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Google has rolled out its innovative feature, Shop with Google AI, to a select group of users, offering them a cutting-edge shopping experience driven by artificial intelligence. This groundbreaking feature allows consumers to generate AI images of products they're searching for, such as \"red dress,\" and then select their preferred image from the results. Google's advanced algorithms then curate a selection of similar-looking products, enabling users to discover and purchase items that match their preferences effortlessly. <br \/>\n<br \/>\nThis new shopping experience not only enhances convenience for consumers but also presents a lucrative opportunity for brands to connect with high-value customers. To maximize their visibility and appeal within this platform, brands are encouraged to ensure that their product images are of high quality and properly optimized for the Shop with Google AI feature.<br \/>\n<br \/>\nBy leveraging the power of artificial intelligence, Google is poised to revolutionize the way people shop online, offering unparalleled convenience and personalized recommendations that drive engagement and sales.<br \/>\n<br \/>\nImage Credit: Google<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. AI-powered Shopping Tools - <\/b>Revolutionizing the online shopping landscape with personalized AI recommendations for enhanced consumer engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Cutting-edge Product Discovery - <\/b>Empowering consumers to explore visually with AI-generated product images for seamless shopping experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Enhanced Brand Connectivity - <\/b>Creating opportunities for brands to target high-value customers through AI-driven shopping platforms.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Retail - <\/b>Embracing AI technology to offer tailor-made shopping experiences and boost customer satisfaction.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. E-commerce - <\/b>Integrating AI solutions to drive sales by providing personalized product recommendations based on consumer preferences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Digital Marketing - <\/b>Utilizing AI algorithms to optimize visual content and product images for better visibility on AI-powered shopping tools.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:92%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:8%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:88%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:12%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:61%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:39%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='526710'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:80%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:20%;'><\/div><\/div>","u":"\/trends\/google-ai","t":"AI-Powered Shopping Tools : google ai"},"537171":{"cn":"Business","cu":"business","t1":"Shoppable CPG Ads","pc":"1","ab":"<h2 class='tha__title2'>Instacart-Powered Shoppable Video Ads are Coming to YouTube<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 June 18, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.instacart.com\/company\/pressreleases\/instacart-makes-youtube-ads-shoppable-for-cpg-brands\/' class='tha__referenceLink' rel='nofollow noreferrer'>instacart<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshoppable-video-ad\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Shoppable+CPG+Ads+-+Instacart-Powered+Shoppable+Video+Ads+are+Coming+to+YouTube&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshoppable-video-ad\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshoppable-video-ad&title=Shoppable+CPG+Ads+-+Instacart-Powered+Shoppable+Video+Ads+are+Coming+to+YouTube\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshoppable-video-ad&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fyoutube-shopping.jpeg%3Fauto%3Dwebp&description=Shoppable+CPG+Ads+-+Instacart-Powered+Shoppable+Video+Ads+are+Coming+to+YouTube\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Following the introduction of Instacart-powered Google Shopping Ads, the leading online grocery platform is extending its first-party retail media data to YouTube, offering viewers newfound convenience with shoppable YouTube ads and same-day deliveries. Clorox and Publicis Media are among the first Instacart partners to pilot these new shoppable ads on YouTube, leveraging Instacart's first-party data to identify and reach high-intent consumers. <br \/>\n <br \/>\nViewers can click directly from a YouTube ad to an Instacart product page, and purchase the featured items for a seamless, same-day delivery experience. <br \/>\n <br \/>\nAccording to a recent Google\/TalkShoppe study, YouTube is the number one platform consumers use to research products and make purchase decisions. \"Today's announcement marks an important next step to make grocery shopping effortless by helping consumers more easily go from discovery to purchase,\" says Fidji Simo, CEO and Chair of Instacart.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Shoppable-video Integration - <\/b>Videos on YouTube now offer direct product purchases, enhancing the convenience of online shopping.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. First-party Data Utilization - <\/b>Instacart leverages its customer data to target high-intent consumers, improving the efficacy of shoppable ads.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Instant-grocery Delivery - <\/b>By partnering with YouTube, Instacart offers same-day delivery for products purchased through shoppable ads.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Online Grocery Retail - <\/b>Instacart's introduction of shoppable ads on YouTube creates new avenues for instant purchase and delivery.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital Advertising - <\/b>Shoppable CPG ads on YouTube open up innovative ways for brands to reach customers directly through engaging content.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Consumer Packaged Goods - <\/b>The integration of shoppable ads enables CPG brands to shorten the customer journey from product discovery to purchase.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:89%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:11%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:75%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:25%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:76%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:24%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='537171'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:80%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:20%;'><\/div><\/div>","u":"\/trends\/shoppable-video-ad","t":"Shoppable CPG Ads : shoppable video ad"},"545859":{"cn":"World","cu":"world","t1":"Shoppable Travel Storefronts","pc":"1","ab":"<h2 class='tha__title2'>Expedia Travel Shops Make It Easy to Book Recommended Getaways<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/LauraMcQuarrie'>Laura McQuarrie<\/a> \u2014 September 17, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.expedia.com\/product\/travel-shops\/' class='tha__referenceLink' rel='nofollow noreferrer'>expedia<\/a> & <a target='_blank' href='https:\/\/www.businesswire.com\/news\/home\/20240916112655\/en' class='tha__referenceLink' rel='nofollow noreferrer'>businesswire<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fexpedia-travel-shops\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Shoppable+Travel+Storefronts+-+Expedia+Travel+Shops+Make+It+Easy+to+Book+Recommended+Getaways&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fexpedia-travel-shops\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fexpedia-travel-shops&title=Shoppable+Travel+Storefronts+-+Expedia+Travel+Shops+Make+It+Easy+to+Book+Recommended+Getaways\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fexpedia-travel-shops&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fyoutube-shopping.jpeg%3Fauto%3Dwebp&description=Shoppable+Travel+Storefronts+-+Expedia+Travel+Shops+Make+It+Easy+to+Book+Recommended+Getaways\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Purchasing influencer favorites and celeb-recommended products has become effortless with the rise of shoppable storefronts, and Expedia Travel Shops brings the same ease to the travel industry. Expedia is launching over 100 Travel Shops so that people can explore and make bookings recommended by sports franchises like Arsenal FC, media publishers like Cond\u00e9 Nast Traveler and other tastemakers. <br \/>\n<br \/>\n\u201cEvery day, people are liking and buying products recommended by influencers they trust, but until now there hasn\u2019t been a simple way to shop travel recommendations,\" said Lauri Metrose, SVP of Global Communications at Expedia Group, \"Travelers are already getting inspiration through Instagram and TikTok, so creating a path to go from looking to booking is a natural evolution that meets travelers where they\u2019re at.\"<br \/>\n<br \/>\nWhile the first Expedia Travel Shops are launching as an invite-only exclusive, a wider all-access launch is slated for 2025.<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Influencer-driven Travel - <\/b>Leveraging the popularity of influencer endorsements, travel bookings become more personalized and trustworthy through curated recommendations.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Seamless Social Shopping - <\/b>The merger of social media and e-commerce facilitates a smooth transition from travel inspiration to actual bookings, enhancing user convenience.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Exclusive Travel Launches - <\/b>Invite-only travel experiences create a sense of exclusivity and anticipation, tapping into the demand for premium and unique travel opportunities.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Travel and Tourism - <\/b>Innovative storefronts that integrate influencer recommendations revolutionize how consumers plan and book trips.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Social Media Marketing - <\/b>Combining social engagement with direct booking options transforms social media platforms into powerful travel marketing tools.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. E-commerce - <\/b>The fusion of e-commerce and travel industries offers a streamlined purchasing process for destination packages and travel services.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:82%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:18%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:69%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:31%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:89%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:11%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='545859'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:80%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:20%;'><\/div><\/div>","u":"\/trends\/expedia-travel-shops","t":"Shoppable Travel Storefronts : expedia travel shops"},"546016":{"cn":"Pop Culture","cu":"popculture","t1":"Interactive Influencer Features","pc":"1","ab":"<h2 class='tha__title2'>YouTube's New 'Hype' Feature Allows Viewers to Share in Success<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/Colin96'>Colin Smith<\/a> \u2014 September 18, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/blog.youtube\/news-and-events\/youtube-hype\/' class='tha__referenceLink' rel='nofollow noreferrer'>blog.youtube<\/a> & <a target='_blank' href='https:\/\/www.theverge.com\/2024\/9\/18\/24247995\/youtube-hype-creators' class='tha__referenceLink' rel='nofollow noreferrer'>theverge<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube-hype\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Interactive+Influencer+Features+-+YouTube%27s+New+%27Hype%27+Feature+Allows+Viewers+to+Share+in+Success&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube-hype\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube-hype&title=Interactive+Influencer+Features+-+YouTube%27s+New+%27Hype%27+Feature+Allows+Viewers+to+Share+in+Success\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube-hype&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fyoutube-shopping.jpeg%3Fauto%3Dwebp&description=Interactive+Influencer+Features+-+YouTube%27s+New+%27Hype%27+Feature+Allows+Viewers+to+Share+in+Success\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>YouTube has introduced a new feature called \u201cHype,\u201d designed to assist smaller content creators in expanding their reach. This feature allows viewers to \u201chype\u201d a video by clicking a button located below the existing \u201clike\u201d button. Videos that receive more hypes will climb a leaderboard of the top 100 hyped videos, potentially reaching a broader audience. The feature is currently available for creators with fewer than 500,000 subscribers. To prevent misuse, viewers are limited to three hypes per week. However, YouTube plans to allow fans to purchase additional hypes in the future, creating a new revenue stream for both creators and the platform.<br \/>\n<br \/>\nThe Hype feature was developed in response to the desire of passionate fans to actively participate in the success of their favorite creators. During its initial beta testing phase in Turkey, Taiwan, and Brazil, the feature was used over 5 million times across more than 50,000 channels. The most active demographic in these tests was the 18 to 24-year-old age group. YouTube has also implemented a \u201csmall creator bonus,\u201d which multiplies points for channels with fewer subscribers, ensuring they have a fair chance to compete with larger creators. Videos that achieve top-hyped status will receive a special badge, further highlighting their popularity.<br \/>\n<br \/>\nImage Credit: YouTube<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Fan-powered Promotion - <\/b>Engagement tools like YouTube's Hype feature empower fans to influence the visibility of their favorite creators, democratizing content success.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Gamified Content Interaction - <\/b>The leaderboard and point-multiplying elements in Hype turn content interaction into a competitive and rewarding experience for viewers and creators alike.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Monetized Audience Engagement - <\/b>Allowing fans to purchase additional hypes introduces a novel revenue stream that monetizes viewer enthusiasm and support.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Social Media Platforms - <\/b>Features like Hype can significantly enhance user engagement metrics and create new monetization avenues for social media companies.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Digital Marketing - <\/b>Gamification and direct audience participation in content promotion offer new strategies for increasing reach and fostering community loyalty.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Online Video Content - <\/b>Innovations in audience interaction tools can help level the playing field for smaller content creators, enhancing overall content diversity.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>7.1<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:70%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:30%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:54%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:46%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:89%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:11%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span class='demo__ageBox demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-553px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='546016'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:71%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:29%;'><\/div><\/div>","u":"\/trends\/youtube-hype","t":"Interactive Influencer Features : youtube hype"},"526932":{"cn":"Social Media","cu":"socialmedia","t1":"Social Marketplace Updates","pc":"3","ab":"<h2 class='tha__title2'>Instagram Launches a Marketplace to Better Connect Brands and Creators<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/kanesadavid'>Kanesa D<\/a> \u2014 February 22, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.instagram.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>instagram<\/a> & <a target='_blank' href='https:\/\/techcrunch.com\/2024\/02\/21\/instagram-launches-its-marketplace-to-connect-brands-and-creators-in-8-new-countries\/' class='tha__referenceLink' rel='nofollow noreferrer'>techcrunch<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmarketplace\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Social+Marketplace+Updates+-+Instagram+Launches+a+Marketplace+to+Better+Connect+Brands+and+Creators&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmarketplace\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmarketplace&title=Social+Marketplace+Updates+-+Instagram+Launches+a+Marketplace+to+Better+Connect+Brands+and+Creators\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fmarketplace&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fyoutube-shopping.jpeg%3Fauto%3Dwebp&description=Social+Marketplace+Updates+-+Instagram+Launches+a+Marketplace+to+Better+Connect+Brands+and+Creators\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Instagram has announced the expansion of its marketplace tool to facilitate brand-creator collaborations in eight additional countries. Joining the existing roster of supported regions, these new markets include Canada, Australia, New Zealand, the United Kingdom, Japan, India, and Brazil. <br \/>\n<br \/>\nWithin the marketplace, Meta leverages machine learning algorithms to facilitate the matching of brands with relevant creators for specific marketing campaigns. Companies can utilize manual search features and apply filters based on creator and audience categories, as well as ad experience, to tailor their search criteria and refine results. Creators, on the other hand, will have visibility into all requests and conversations with brands initiated through the marketplace, accessible via a dedicated folder named \"Partnership messages\" on Instagram.<br \/>\n<br \/>\nThe new marketplace functionality will be rolled out to consumers in the coming weeks.<br \/>\n<br \/>\nImage Credit: Instagram<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Global Marketplace Expansion - <\/b>Expanding into new markets creates opportunities for increased brand-creator collaborations and cross-border partnerships.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Machine Learning Integration - <\/b>Leveraging machine learning algorithms enhances the efficiency of matching brands with relevant creators, revolutionizing the collaboration process.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Enhanced Search Features - <\/b>Introducing manual search features and advanced filters empowers companies to customize their brand-creator search criteria for more precise results.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Digital Marketing - <\/b>The integration of machine learning and expanded global reach in marketplaces revolutionizes how brands and creators engage in digital marketing strategies.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Social Media - <\/b>Incorporating enhanced search capabilities within social media platforms creates opportunities for more targeted brand-creator collaborations and content partnerships.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. E-commerce - <\/b>The development of marketplace tools for facilitating collaborations between brands and creators opens new avenues for e-commerce businesses to leverage influencer marketing strategies.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.8<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:29%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:71%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:52%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:48%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:62%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:38%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-474px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='526932'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:48%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:52%;'><\/div><\/div>","u":"\/trends\/marketplace","t":"Social Marketplace Updates : marketplace"},"530819":{"cn":"Social Media","cu":"socialmedia","t1":"Social Shopping Features","pc":"2","ab":"<h2 class='tha__title2'>YouTube Introduces a New 'Shopping Collections' Feature for Creators<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/kanesadavid'>Kanesa D<\/a> \u2014 April 10, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/youtube.com' class='tha__referenceLink' rel='nofollow noreferrer'>youtube<\/a> & <a target='_blank' href='https:\/\/techcrunch.com\/2024\/04\/09\/youtube-launches-new-shopping-features-to-help-creators-market-products-and-grow-their-earnings\/' class='tha__referenceLink' rel='nofollow noreferrer'>techcrunch<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshopping-collections\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Social+Shopping+Features+-+YouTube+Introduces+a+New+%27Shopping+Collections%27+Feature+for+Creators&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshopping-collections\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshopping-collections&title=Social+Shopping+Features+-+YouTube+Introduces+a+New+%27Shopping+Collections%27+Feature+for+Creators\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fshopping-collections&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fyoutube-shopping.jpeg%3Fauto%3Dwebp&description=Social+Shopping+Features+-+YouTube+Introduces+a+New+%27Shopping+Collections%27+Feature+for+Creators\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>YouTube officially announces its new 'Shopping Collections' feature to help brands and consumers connect through social media marketing. The 'Shopping Collections' feature allows content creators to select products based on a theme, and these products will be funneled into a product list that will be showcased in the video's description. Creators will be able to make 'Collections' on their YouTube Studio app, with desktop support coming shortly.<br \/>\n<br \/>\nYouTube is also introducing Fourthwall, a new function that helps creators build website-like platforms with all of their content in one place. Fourthwall can also be connected to the new YouTube 'Shopping Collections' for additional management.<br \/>\n <br \/>\nYouTube already supports Shopify, Spreadshop, and Spring integrations to help enhance marketing capabilities for creators and small businesses.<br \/>\n<br \/>\nImage Credit: YouTube<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Social Shopping Features - <\/b>Expanding social media platforms to incorporate shopping collections for seamless brand-consumer connections.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Youtube 'shopping Collections' - <\/b>Empowering content creators to curate product lists aligned with video themes for enhanced engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Fourthwall Integration - <\/b>Facilitating the creation of website-like platforms on YouTube for consolidated content presentation.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Social Media Marketing - <\/b>Utilizing social platforms as hubs for interactive shopping experiences to boost brand engagement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. E-commerce - <\/b>Integrating video content with product showcases to drive sales and customer interest.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Content Creation Tools - <\/b>Developing tools that streamline product curation and presentation for creators to monetize content effectively.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>4.5<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:25%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:75%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:43%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:57%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:67%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:33%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='530819'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:45%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:55%;'><\/div><\/div>","u":"\/trends\/shopping-collections","t":"Social Shopping Features : shopping collections"},"538299":{"cn":"Tech","cu":"tech","t1":"Paid Online Platform Experiences","pc":"1","ab":"<h2 class='tha__title2'>The New YouTube Premium Features Elevate the Experience<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/amyduong'>Amy Duong<\/a> \u2014 June 28, 2024 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/www.engadget.com\/youtube-premiums-new-features-include-picture-in-picture-for-youtube-shorts-150029102.html' class='tha__referenceLink' rel='nofollow noreferrer'>engadget<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube-premium-feature\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Paid+Online+Platform+Experiences+-+The+New+YouTube+Premium+Features+Elevate+the+Experience&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube-premium-feature\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube-premium-feature&title=Paid+Online+Platform+Experiences+-+The+New+YouTube+Premium+Features+Elevate+the+Experience\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fyoutube-premium-feature&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fyoutube-shopping.jpeg%3Fauto%3Dwebp&description=Paid+Online+Platform+Experiences+-+The+New+YouTube+Premium+Features+Elevate+the+Experience\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>The latest updates that are integrated into the YouTube Premium features include a slew of experiences including a quicker way to skip through the more dull parts of a video. Users are to double-tap on the video and can easily skip ahead to the areas marked as more interesting. This is understood by a blend of AI and viewership data which is analyzed. <br \/>\n<br \/>\nThe feature is now available in the US for Android users and is slowly rolling out to iOS users in the coming weeks. On Android, Premium subscribers can also watch Shorts while browsing the rest of their phone in other apps as it is now integrated with a new picture-in-picture viewing ability.<br \/>\n<br \/>\nImage Credit: YouTube<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. AI-powered User Interaction - <\/b>AI and viewership data are leveraged to create smarter content navigation, enhancing personalized viewing experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Enhanced Mobile Multitasking - <\/b>Picture-in-picture viewing allows seamless content consumption while users engage in other mobile activities, promoting uninterrupted subscription services.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Selective Content Skipping - <\/b>Innovative double-tap feature enables users to bypass less engaging content sections, increasing user satisfaction and engagement.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Streaming Services - <\/b>The integration of AI for content navigation can set streaming platforms apart in a competitive market.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Mobile Technology - <\/b>Advancements in multitasking capabilities such as picture-in-picture viewing improve user experience on mobile devices.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Content Creation - <\/b>AI-driven insights on viewership can help creators optimize videos for higher engagement, revolutionizing content strategy.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>5.4<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:43%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:57%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:42%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:58%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:77%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:23%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-553px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='538299'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:54%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:46%;'><\/div><\/div>","u":"\/trends\/youtube-premium-feature","t":"Paid Online Platform Experiences : youtube premium feature"},"514608":{"cn":"Social Media","cu":"socialmedia","t1":"Streaming Service-Backed Games","pc":"1","ab":"<h2 class='tha__title2'>YouTube Is Testing Its Online Games Category Called 'Playables'<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/kanesadavid'>Kanesa D<\/a> \u2014 September 6, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='http:\/\/youtube.com' class='tha__referenceLink' rel='nofollow noreferrer'>youtube<\/a> & <a target='_blank' href='https:\/\/www.digitalinformationworld.com\/2023\/09\/youtube-is-public-testing-its-latest.html' class='tha__referenceLink' rel='nofollow noreferrer'>digitalinformationworld<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fplayables\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Streaming+Service-Backed+Games+-+YouTube+Is+Testing+Its+Online+Games+Category+Called+%27Playables%27&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fplayables\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fplayables&title=Streaming+Service-Backed+Games+-+YouTube+Is+Testing+Its+Online+Games+Category+Called+%27Playables%27\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fplayables&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fyoutube-shopping.jpeg%3Fauto%3Dwebp&description=Streaming+Service-Backed+Games+-+YouTube+Is+Testing+Its+Online+Games+Category+Called+%27Playables%27\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>Video-sharing social platform YouTube is launching a new product called 'Playables.' Similar to Netflix's new game category, the 'Playables' feature on YouTube allows users to play their favorite online games without leaving the app's interface. Testing commenced yesterday on both the platform and the mobile application, allowing users to enjoy a variety of game content by simply accessing the 'Playables' section of their homepage. <br \/>\n<br \/>\nCurrently, there are no confirmed details about what games will be available to play on 'Playables.' Users who are given early access to the feature will be able to access it through the YouTube History tab, and all games can be played on your desktop computer as well as your smartphone.<br \/>\n<br \/>\nImage Credit: rafastockbr<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Streaming Service-backed Games - <\/b>The rise of streaming services like YouTube and Netflix launching game categories presents opportunities for disruptive innovation in the gaming industry.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Youtube's 'playables' Feature - <\/b>YouTube launching 'Playables' allows for a seamless integration of game content within its platform, potentially disrupting traditional gaming platforms.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Accessing Games Within Youtube - <\/b>The ability to play games without leaving the YouTube app creates an innovative and convenient gaming experience for users, potentially changing the way games are consumed.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Video Game Industry - <\/b>The introduction of streaming service-backed games challenges the traditional model of game distribution and opens up new possibilities for innovative game experiences.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Streaming Service Industry - <\/b>The integration of game categories by streaming platforms like YouTube and Netflix provides disruptive opportunities to attract and engage more users.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Online Entertainment Industry - <\/b>The convergence of video streaming and gaming on platforms like YouTube creates a new form of interactive entertainment, reshaping experiences for consumers.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>2.3<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:14%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:86%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:9%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:91%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:46%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:54%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-553px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='514608'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:23%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:77%;'><\/div><\/div>","u":"\/trends\/playables","t":"Streaming Service-Backed Games : playables"},"514065":{"cn":"Marketing","cu":"marketing","t1":"Live Shoppable Streams","pc":"1","ab":"<h2 class='tha__title2'>CommentSold Introduces a New Shopify Feature for Live Shopping<\/h2><div class='tha__references'><div><a rel='author' class='tha__referenceAuthor' href='\/kanesadavid'>Kanesa D<\/a> \u2014 August 30, 2023 \u2014 <a class='tha__bcLink tha__bcLink--category' href='\/business'>Business<\/a><\/div><div class='tha__referenceLinks'> References: <a target='_blank' href='https:\/\/try.commentsold.com\/' class='tha__referenceLink' rel='nofollow noreferrer'>trymentsold<\/a> & <a target='_blank' href='https:\/\/thepaypers.com\/online-payments\/commentsold-launches-videeo--1264132' class='tha__referenceLink' rel='nofollow noreferrer'>thepaypers<\/a><\/div><\/div><div class='tha__social'>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--facebook' data-social='facebook' onclick='window.open(\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcommentsold\",\"_blank\");' rel='nofollow'\thref='javascript:void(0);' >Share on Facebook<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--twitter' data-social='twitter' rel='nofollow' onclick='window.open(\"https:\/\/twitter.com\/intent\/tweet?text=Live+Shoppable+Streams+-+CommentSold+Introduces+a+New+Shopify+Feature+for+Live+Shopping&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcommentsold\",\"_blank\");'\thref='javascript:void(0);'>Share on Twitter<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--linkedin' data-social='linkedin' rel='nofollow' onclick='window.open(\"https:\/\/www.linkedin.com\/shareArticle?mini=true&url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcommentsold&title=Live+Shoppable+Streams+-+CommentSold+Introduces+a+New+Shopify+Feature+for+Live+Shopping\",\"_blank\");' href='javascript:void(0);'>Share on LinkedIn<\/a>\n\t\t\t\t\t<a class='tha__socialItem thh__socialItem thh__socialItem--pinterest' data-social='pinterest' rel='nofollow' onclick='window.open(\"https:\/\/pinterest.com\/pin\/create\/button\/?url=https%3A%2F%2Fwww.trendhunter.com%2Ftrends%2Fcommentsold&media=https%3A%2F%2Fcdn.trendhunterstatic.com%2Fthumbs%2F546%2Fyoutube-shopping.jpeg%3Fauto%3Dwebp&description=Live+Shoppable+Streams+-+CommentSold+Introduces+a+New+Shopify+Feature+for+Live+Shopping\",\"_blank\");' href='javascript:void(0);'>Share on Pinterest<\/a>\n\t\t\t\t<\/div><div class='tha__articleText tha__articleText--hasAt'>CommentSold introduces Videeo for Shopify, a new app dedicated to enhancing the customer service experience of live customers through direct communication and community-building features. Videeo for Shopify incorporated live reviews, a unified chat feed, and a compact mini-player that allows users to access video content while interacting with other parts of the website.<br \/>\n<br \/>\nWith Videeo, merchants can access integrated email and chat support functionalities, bolstering customer service and engagement on all fronts. The immersive nature of live shopping feeds tends to elicit a heightened sense of urgency and excitement, prompting viewers to turn their interest into tangible purchases. The shoppable live replays feature, a silent facet of the application, remains operational regardless of whether you are tuned into the live stream from its main page or not.<br \/>\n<br \/>\nImage Credit: CommentSold<\/div><div class='tpt__aSecCont'><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Trend Themes<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. Enhanced Customer Service - <\/b>Videeo for Shopify enhances customer service through direct communication and community-building features.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Immersive Shopping Experience - <\/b>Live shoppable streams create an immersive shopping experience that elicits a sense of urgency and excitement.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Shoppable Live Replays - <\/b>Shoppable live replays provide a convenient way for users to make purchases even after the live stream has ended.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><div class='tpt__aSec'>\n\t\t\t\t\t<div class='tpt__aSecHeading'>Industry Implications<\/div>\n\t\t\t\t\t<div class='tpt__aSecItems'><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>1. E-commerce - <\/b>The e-commerce industry can benefit from implementing Videeo for Shopify to enhance customer service and drive sales.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>2. Customer Support - <\/b>The customer support industry can leverage Videeo for Shopify to improve communication and engagement with customers.<\/div>\n\t\t\t\t\t<\/div><div class='tpt__aItem'>\n\t\t\t\t\t\t<div class='tpt__aItemText'><b class='tpt__aItemTitle'>3. Digital Marketing - <\/b>Incorporating live shoppable streams into digital marketing strategies can create a more immersive and engaging shopping experience for customers.<\/div>\n\t\t\t\t\t<\/div><\/div>\n\t\t\t\t<\/div><\/div><div class='tha__scoreCont'><div class='tha__scoreBox'><div class='tha__scoreNum'>1.7<\/div><div class='tha__scoreLbl'>Score<\/div><\/div><div class='tha__scoreBars'><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Popularity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:2%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:98%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Activity<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:2%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:98%'><\/div><\/div><\/div><div class='tha__scoreLine'><div class='tha__scoreBarLbl'>Freshness<\/div><div class='tha__scoreBar'><div class='tha__scorePart tha__scorePart--filled' style='width:46%;'><\/div><div class='tha__scorePart tha__scorePart--empty' style='width:54%'><\/div><\/div><\/div><\/div><div class='tha__demoBox'><div class='tha__demoLeft'><div class='tha__demoSec tha__demoSec--gender'><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__male demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><span class='demo__female demo__genderBox'><\/span><\/div><div class='tha__demoSec tha__demoSec--age'><span class='demo__ageBox demo__baby'><\/span><span class='demo__ageBox demo__child'><\/span><span class='demo__ageBox demo__kid'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__youngAdult'><\/span><span style='background-color:#000000' class='demo__ageBox demo__ageBox--on demo__middleAge'><\/span><span class='demo__ageBox demo__senior'><\/span><\/div><\/div><div class='tha__demoRight'><div class='tha__demoSec tha__demoSec--map'><div class='demo__map demo__item' style='background-position-x:-120px;background-position-y:-0px ;background-color:#000000; '><\/div><\/div><\/div><\/div><\/div><div class='tha__articleBtns'><a href='javascript:void(0);' class='tha__articleBtn'><button class='tha__btn tha__btn--white tha__btn--hasicon' type='button' data-btn='morestats' data-eid='514065'>VIEW MORE STATS <i class='material-icons'>expand_more<\/i><\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn tha__btn--white' type='button'>GET A CUSTOM REPORT<\/button><\/a><a class='tha__articleBtn' href='https:\/\/www.trendhunter.com\/trendreports'><button class='tha__btn' type='button'>SUBSCRIBE TO ADVISORY<\/button><\/a><\/div><div class='tha__advancedStats tas'><\/div>","sb":"<div class='tha__bigScoreBar'><div class='tha__bigScoreBarPart tha__bigScoreBarPart--filled' style='width:17%;'><\/div><div class='tha__bigScoreBarPart tha__bigScoreBarPart--empty' style='width:83%;'><\/div><\/div>","u":"\/trends\/commentsold","t":"Live Shoppable Streams : commentsold"}}</script> </div> </div> <footer class='thf' data-sv='Web 3 through Edgecast'> <div class='th__container'> <div class='thf__cont'> <div class='thf__links'> <a href='https://www.trendhunter.com/about-trend-hunter'>About Us & Contact</a>     <a href='https://www.jeremygutsche.com'>Innovation Keynote Speaker</a>     <a href='https://www.futurefestival.com'>Best Innovation Conference</a>     <a href='https://www.trendhunter.com/trendreports'>Custom Trend Reports</a> </div> <div class='thf__copyright'> <a href='https://www.trendhunter.com/'>Trends</a> Ⓒ 2024 <span itemprop='publisher' itemscope itemtype='https://schema.org/Organization'> <span itemprop='name'>TREND HUNTER Inc.</span> </span>     <a href='https://www.trendhunter.com/terms'>Terms of Use, Copyright Info & Privacy Policy</a> </div> </div> </div> </footer> <script> </script>   <script src="https://ajax.googleapis.com/ajax/libs/jquery/3.6.0/jquery.min.js" ></script>  <script src='https://www.trendhunter.com/apps/js/kite-header.js?v=17320.4' defer async></script> <script src='https://www.trendhunter.com/apps/redesign/ksite.js?v=17320.4' defer async></script> <script defer fetchpriority='low' type='text/javascript' async src='https://www.googletagmanager.com/gtm.js?id=GTM-NTQ3SGG'></script> <script type='text/javascript'> window.dataLayer = window.dataLayer || []; function gtag(){dataLayer.push(arguments);} gtag('js', new Date()); gtag('set','linker',{'domains':['trendreports.com','trendhunter.com','futurefestival.com','betterandfaster.com','exploitingchaos.com','jeremygutsche.com','keynotes.org','socialbusiness.org','trendhunter.ai','createthefuturebook.com','innovationassessment.com','innovationstrategy.com','keynotespeak.com','futuristu.com','pollfast.com','cleanthesky.com']}); gtag('config', 'AW-1068445809',{'allow_enhanced_conversions':true}); gtag('config', 'G-QB9B65FF8H'); </script> <script type='text/javascript'> // Pardot Website Tracking Campaign piAId = '788783'; piCId = 1244; piHostname = 'pi.pardot.com'; (function() { function async_load(){ var s = document.createElement('script'); s.type = 'text/javascript'; s.src = ('https:' == document.location.protocol ? 'https://pi' : 'http://cdn') + '.pardot.com/pd.js'; var c = document.getElementsByTagName('script')[0]; c.parentNode.insertBefore(s, c); } if(window.attachEvent) { window.attachEvent('onload', async_load); } else { window.addEventListener('load', async_load, false); } })(); </script> </body> </html>